From Speaking to Selling: Caterina Rando's Blueprint for Women Entrepreneurs
Join host Julie Riga as she sits down with Caterina Rando, mentor extraordinary for women in business, to uncover the fastest path from speaking to clients. Discover why speaking beats social media for service-based entrepreneurs, learn Caterina's "sales fountain" approach that keeps clients coming back, and find out how she generates multiple five-figure sales from a single retreat.
In this episode, you'll learn the three types of clients (Insta-clients, slow cookers, and super slow cookers), why "at the thing you always offer the next thing," and how to leave every audience more uplifted than when they arrived. Caterina shares her proven strategies for building profitable retreat experiences, the importance of follow-up conversations, and why monthly virtual workshops should be standard operating procedure for every entrepreneur.
Whether you're looking to accelerate client acquisition, build deeper relationships with your audience, or create transformational retreat experiences, this episode delivers actionable insights for women entrepreneurs and service-based business owners ready to turn their speaking into a client-generation machine.
Connect with Caterina: https://caterinarando.com
To learn more about Julie Riga and her mission to help you stay on course and lead with confidence and clarity, visit:
🌟 Explore transformative coaching sessions at www.beforeilead.com
🔗 Connect with me on LinkedIn: linkedin.com/in/julieriga
I'm Julie Riga—a leadership coach, speaker, certified trainer, author, voice actor, and proud host of the Stay On Course podcast. With over 20 years of experience in the pharma, biotech, and life sciences industries, I specialize in empowering high-achieving professionals to lead with clarity, purpose, and resilience.
I work with:
- CEOs, Founders, and Executives who want to lead with authenticity and impact
- C-suite leaders and senior managers looking to improve executive presence and public speaking
- Entrepreneurs and business owners navigating growth, leadership challenges, and career fulfillment
- HR and operations leaders seeking strategic development tools and confidence coaching
Many of my clients come to me when they feel stuck, overwhelmed, or out of alignment. They’re looking to:
- Boost leadership clarity and overcome self-doubt
- Develop executive presence and master public speaking
- Reignite their purpose and unlock their full potential
- Balance career ambition with personal fulfillment
- Stay resilient in high-pressure environments
Whether you're a tech founder, a service-based business owner, or a corporate executive ready to elevate your leadership game, my programs—including Before I Lead, Before I Speak, Before I Sell, and Before I Calendar—are designed to help you take action, grow sustainably, and leave a lasting legacy.
Discover your purpose. Stay on Course. Leave a Legacy.
