Sales and Cigars | The Brutal Truth About Why Your Sales Playbook Is Failing Your Team | Episode 216

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Ever wonder what "playbooks" and "battle cards" really mean in sales? Walter and Ed Marsh break down these confusing industry terms that many VPs misuse. They reveal why most playbooks collect dust (hint: it's not the content) and how properly developed battle cards give your team crucial competitive intel. Plus, they share why coaching matters more than documentation – comparing sales teams to pro football's practice regimens to show what's missing in corporate America.

Grab actionable insights on creating effective sales tools your team will actually use. Ed explains how even small companies without massive marketing departments can develop these resources themselves.

To reach Ed:

Website: http://www.edmarshconsulting.com/

LinkedIn: https://www.linkedin.com/in/edwardbmarsh/

Twitter:https://x.com/edbmarsh

Instagram: www.instagram.com/edbmarsh/

Youtube Channel: www.youtube.com/@EdMarsh

Connect with us:

Website: https://www.helixsalesdevelopment.com

Instagram: https://www.instagram.com/wcrosby248/ 

Facebook: https://www.facebook.com/walter.crosby.1690, https://www.facebook.com/salesandcigars/

LinkedIn: https://www.linkedin.com/company/helix-sales-development/

Twitter: https://x.com/WalterCrosby

#SalesPlaybook #CompetitiveIntelligence #SalesEnablement