June 22, 2021
Doing Great Discovery = Closing Business with Ian Richardson

Walter talks with Ian about discovery, monetizing business, and having a sales process. Highlights Why he started his business - 1:22 Getting you through your business goals - 3:24 Mitigating risk - 4:30 Monetizing a problem - 7:02 The discovery...
Walter talks with Ian about discovery, monetizing business, and having a sales process.
Highlights
- Why he started his business - 1:22
- Getting you through your business goals - 3:24
- Mitigating risk - 4:30
- Monetizing a problem - 7:02
- The discovery process - 9:03
- Building empathy - 13:07
- When he started doing sales - 17:07
- A business being healthier - 21:25
- Delivering a proposal - 32:04
- Talking about cigars - 41:38
Episode Resources - Connect with Walter Crosby
- https://www.linkedin.com/in/walterlcrosby/
- https://calendly.com/walter-helix/15-minute-virtual-cup-of-coffee
- https://helixsalesdevelopment.com/
- https://helixsalesdevelopment.com/podcast/
- walter@HelixSalesDevelopment.com
- Connect with Ian Richardson
- https://www.doberman.net/services/
- ian@dobermantechnologies.net