Building Trust in a Digital World with Butch Nicholson

Welcome back to Sales & Cigars, the podcast where the only smoke we blow is from cigars.

In this episode, Walter sits down with Butch Nicholson, Partner at Fist Bump, to talk about something every seasoned sales professional needs to hear: how to stay relevant and authentic in today’s digital world.

Butch has spent more than four decades in sales, building relationships the old-fashioned way—by getting to know people, earning their trust, and delivering value. Now, he helps Gen X and boomer leaders translate those timeless relationship skills into modern selling through platforms like LinkedIn.

From breaking through the fear of posting online to creating content that connects (not just promotes), Walter and Butch dig into how to be influential without trying to be an influencer. This episode is packed with wisdom for anyone learning to adapt old-school relationship-building to new-school technology.

So grab a cigar, a cocktail, and settle in for a conversation about authenticity, connection, and why “know, like, and trust” still matter more than ever.

In This Episode:

• Why “know, like, and trust” is still the foundation of great sales

• How boomers and Gen X can adapt to digital buyers

• Why LinkedIn isn’t your résumé—it’s your story

• How to get past the fear of showing up online

• The difference between being influential and being an influencer

• Why authenticity beats polish every time

• How storytelling builds trust faster than any pitch

• The “content that connects, not promotes” mindset

• How Fist Bump helps CEOs and sales leaders create meaningful content

Key Takeaway:

Authenticity is your advantage. The tools may change, but real connection never goes out of style.

Connect with John Kelley:

• Website: getfistbumps.com

• Email: butch@getfistbumps.com

• LinkedIn: https://www.linkedin.com/in/butchnicholson/ 

Connect with Walter Crosby and Sales & Cigars:

Website: Helix Sales Development

LinkedIn: Walter Crosby

Instagram: @wcrosby248

Facebook: Helix Sales Development

Share Your Thoughts:

We'd love to hear your feedback and experiences! Drop us a line and join the conversation on social media using #SalesAndCigars.

Never Miss an Episode!

Join the Sales & Cigars community by subscribing to our podcast and YouTube channel:

Subscribe to the Podcast:

Apple Podcasts: Subscribe on Apple Podcasts

Spotify: Follow on Spotify

...and wherever you listen to podcasts!

Subscribe to Us on YouTube:

Stay updated with our latest video content by subscribing to our YouTube channel. Hit the bell icon for notifications on new uploads!

YouTube: Sales & Cigars Channel

Stay in the loop: By subscribing, you'll get instant access to new episodes, insightful conversations, and bonus content designed to elevate your sales skills and more.

Keep savoring those cigars and stay sharp in sales! Until next time, keep listening to Sales & Cigars—the podcast where the only smoke we blow is from cigars.