July 16, 2025
Your Book Is Not Just a Product with Taurea Vision Avant—It's the Foundation of Your Empire
Send us a text Ever wondered how some authors transform their books from simple publications into thriving businesses? Taurea Vision Avant doesn't just write about that transformation—she lives it, having built a $10 million empire helping over 6,000 authors monetize their message through Book Profits Club. During our candid conversation, Taurea reveals how a challenge in her network marketing career became the catalyst for her entrepreneurial reinvention. When leadership misunderstood her i...
Ever wondered how some authors transform their books from simple publications into thriving businesses? Taurea Vision Avant doesn't just write about that transformation—she lives it, having built a $10 million empire helping over 6,000 authors monetize their message through Book Profits Club.
During our candid conversation, Taurea reveals how a challenge in her network marketing career became the catalyst for her entrepreneurial reinvention. When leadership misunderstood her intentions behind publishing a book, she recognized an opportunity to forge her own path rather than continue building someone else's dream. This pivotal moment led to the creation of Book Profits Club, a community that now helps authors generate substantial income from their expertise.
Taurea dismantles common misconceptions about authorship, particularly the belief that books must tell your complete life story. "What people are looking for is not necessarily your life story, unless they already know who you are," she explains. Instead, she advocates focusing on specific transformations readers seek. With 11,000 books published daily but only 1,000 making more than $1,000 annually, Taurea's strategic approach to authorship stands out in a crowded marketplace.
The heart of Taurea's methodology lies in her "success funnel" framework—four essential elements that create a sustainable author business: a free hook, your book as an introduction, a mid-priced core offering, and a premium product. Combined with her "success schedule" of consistent, focused activity, this system allows authors to generate significant income by strategically presenting their books to just 50 people monthly. Through powerful examples and practical advice, Taurea demonstrates how authorship becomes the foundation for speaking engagements, coaching programs, and recurring revenue streams.
Ready to transform your expertise into a profitable author business? Discover Taurea's proven framework and join a community of purpose-driven authors by visiting howtospeakonmorestages.com for a free masterclass that will revolutionize your approach to authorship.
Connect with Taurea Vision Avant with the link to her Free Masterclass
https://howtospeakonmorestages.com/fb
Stay tuned for the next episode of Ready Set Collaborate with Wanda Pearson. Subscribe - Follow and Like Ready Set Collaborate with Wanda Pearson
00:00 - Welcome to Ready Set Collaborate
07:39 - From Network Marketing to Book Empire
17:38 - Debunking Book Writing Myths
24:22 - Books as Business Platforms
29:01 - The Four-Item Success Framework
34:21 - Collaboration and Community Building
WEBVTT
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Welcome, welcome, welcome to the Ready Set Collaborate podcast with Wanda Pearson and the show where powerful connections create purpose-driven success.
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I'm your host, wanda Pearson, and today I'm thrilled to become a dynamic, visionary coach and serial entrepreneur, Taria Vision-Ivan.
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I'm so excited to have her on my show.
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I tell you she's the unstoppable founder of Book Profits Club, a movement that helps authors not only write powerful books, but also turn their message into massive income.
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If you ever dreamed of writing a book or building a legacy-driven business, this episode is for you.
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Let's dive into her journey, her strategies and her unstoppable faith in helping others turn books into bank.
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I said bank, I'm talking about money.
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So so, taria, welcome to the podcast.
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I truly appreciate you coming on.
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So, hey, say hi to the audience.
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Absolutely Well.
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Wanda, first, thank you so much for having me.
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I'm truly honored and very grateful for what it is that you're doing here.
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Honored and very grateful for what it is that you're doing here.
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And hey, everybody, no matter where you are whatever world or country or whatever.
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How you doing, how you doing, I love that, how you doing.
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So let's get into, let's talk a little bit about Tariya's bio.
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I mean, she got a massive bio.
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I tell you.
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God, Tariya, I remember I guess I was your first author when I was in 2022.
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I was in a magazine.
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So let me talk about your bio and then we can go into that.
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Okay, so Taria Vision Devon is an entrepreneur powerhouse who has made a significant impact in the world of books and coaching.
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In 2019, she found the Book Profits Club, a game-changing initiative that helps speakers coaches, leverage their books for enhanced exposure and experience.
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Recognizing the power of books to reach wider audiences and establish authority, taria created a supportive environment for individuals in these fields to thrive, not one to stop its success.
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Taria expanded her influence in 2022 by launching Authors All-Star Magazine.
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This magazine has become a valuable platform for authors to showcase their work, featuring inspiring stories, expert advice and essential resources.
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Through these ventures, terea's fostered collaboration and provided a supportive community for authors, amplifying their growth and visibility.
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Terea's dedication to empower others through books, coaching and community building has earned her respect and admiration.
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In fact, she has helped more than 6,000 plus wow to become authors and generated more than is this $10 million.
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Yes $10 million in sales with my clients.
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yes, I kept seeing the zero, zero, zero, zero, zero 10 million dollars in sales success with her bpc clients bank uh, I'm gonna say bank, I'm thinking of the money 10 million book profits club.
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And off the all-stars magazine stands a testament to teresa trailblazing spirit.
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Teraria's ultimate mission is to impact the lives of 10 million men and women in mind, body and soul.
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I love that, taria, cause I tell you I was in your first magazine.
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We were talking about that in 2022.
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Yeah, I got in your first magazine, yeah, so so thank you and welcome to the show.
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Yeah, this bio is very powerful, what you're saying here and what you've been doing, and you brought it here, girl, I tell you.
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I remember I wrote my first book, god, I say this because I said I would never write a book.
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I mean, when you was getting this, I would never write a book, never say never Do you know what I'm saying.
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Never say never.
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God has a plan for you and I remember seeing Nicole.
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She said Wanda, god told me to call you.
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She was my client.
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She said, well, god told me to call you.
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I said, well, what did he say?
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He wants you to be in my book, audacity to Shine.
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I said, well, I really didn't want to do that.
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But I said, ok, god said so.
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Then I got to do it.
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So that was my first time actually writing my collaboration book, and that's why I named my and not because of that, but I named my podcast ready set collaborate with one.
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I love it, you know because I wanted the entrepreneur to collaborate.
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How can we collaborate with one another?
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So, yeah, no, thank you so much, and uh, really, your bio says a lot here, so I want to ask you a couple questions here yes now.
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What helped thousands of authors launch and profit from their books?
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What inspired you you to start the Book Profits Club?
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Well, first of all, how I even got into the book space.
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That started back in 2012 when I wrote well, 2012 was when I wrote my first book.
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Then, 2015 is when I decided that I wanted to help other people to do it.
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Not because I really cared about people writing books.
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I cared about showing people how to market their business, and so, at the time, I used to be in network marketing.
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And network marketing just like with any industry, you know, it's a small, it's like a small, you know small group, right?
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So, yes, it's a lot of people in the industry, but when you look with in, like the whole world, it's a small percentage of people in the industry.
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And so I knew that I wanted to create an opportunity for me to be able to reach people outside of the industry that maybe didn't necessarily respect network marketing, but they respect entrepreneurship.
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And so I wrote my book for that sole purpose, so that I could build trust and gain credibility in those additional audiences which I saw.
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And so the truth is, when I decided I wanted to get into this book space, it wasn't because I necessarily wanted to.
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At the time when I wrote my first book, wanda, I was gonna literally use it to help build my network marketing business.
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But the leadership thought otherwise and so we ended up having this leadership meeting in Houston, texas, last minute, and I was called out in front of all the leaders not directly, but directly because he said we know that there's leaders here that have written a book.
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I was the only one who had just came out with a book and he was like if you're trying to build your own platform, then you can't be on the platform.
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And I just thought how disappointing it was that he didn't understand the benefit of being an author, because I never had become an author so that I could try to like, take over.
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And you know, wanda, you know how it is in network marketing.
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When you build this organization, people are very territorial and it's like oh, we don't want you to try to steal our group because you about to go make a move and go to another company.
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It was never my intention.
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I didn't love it, I didn't love network marketing that much to even try to go to another company.
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I really wanted to build something that would be my own for real.
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And so when he didn't understand that concept, and then number two put me out in front of all the folks.
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I knew that I was not going to be staying there much longer, and that's when I was like, okay, what can I do?
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And the only alternative was well, there was multiple.
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I could get a job, but at that moment I was making over $350,000 a year the last job I ever had.
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I made $26,000 a year.
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There was no job that I knew of that would pay me the type of income I had gotten accustomed to.
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Number two I could have went to another network marketing company and just built it all over, but I didn't have a big passion.
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No disrespect to those who love the industry, but I had really got what I needed to get learned, what I needed to learn, and it was time for me to do something else.
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I didn't want to build another organization, so instead of me doing that, I said why don't I just create my own coaching program?
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And that's what got me into it because someone did not understand the power of being an author.
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So when I was then trying to figure out what should I coach on, well, the one thing I paid attention to was what was it that most people kept asking me how I did it?
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And it was the book.
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Everybody was like how'd you write your book?
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And or how long did it take for you?
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Because it took me 30 days.
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So I got into that space doing that.
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That's long story short, short story long.
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Yeah, no, that's great because I was actually going to ask you about your journey, but you actually told us about a journey in entrepreneurial.
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But you know, you were so right, uh, me being in, uh, oh, the network marketing, you know, with our company I remember, in fact, we talk about Angie.
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Angie told me Wanda, you need to build your own brand.
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I said, well, I need to get my own brand.
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What happened?
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Because that network marketing may not be there in the future.
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So I said so I did create my own brand, which is WD Pearson Associates, which I'm glad I did.
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And the same thing happened to me, taria, where I actually had put my services that I did in my WD Pearson Associates website and I got reprimanded.
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No what?
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Oh yeah.
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You got to take that out.
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So I said and they tell us that we have our own business.
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But then it's like this, worse than a job, because, like y'all, can cut off my check immediately for just whatever cause you feel like it and there's nothing I can do.
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So wow.
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Exactly, and it does, because that was me and my husband's services.
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So I said I still have my services, so I wanted to make sure that I still utilize them as far as a coaching and consulting which I still do, but I just can't put that name in my website is what it is.
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So yeah, so no, it's still working out here.
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So now, what do you believe the biggest myths about writing the book and making money from it?
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Girl, you got me coughing up over here.
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Biggest myth Number one the biggest myth is so many I don't even know what you want to start with, but I to start with.
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But I'll start with this one because this is what I get with most people that everybody wants to write their own story or that, oh, I need to tell my story in a book.
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The biggest myth is that, no, you don't.
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What people are looking for is not necessarily your life story, unless they already know who you are.
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So generally they like to buy life stories of celebrities.
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But until we get to that space, what they want to know is how did you overcome a specific area in your life?
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Right now there are millions, billions of people online Googling how to do one, two, three like simple steps, and if you could create a whole movement behind that, your book can lead to so many streams of income.
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So that's the biggest myth.
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A lot of people like, oh, I got to tell my story.
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Listen, I have never written a biography only because I haven't even finished living life yet.
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Like my life is is nowhere close to where I'm going to finish.
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So if I'm saying that I got to write a life story, then I'm saying that my story is over, so to me that's a myth.
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It's nothing wrong with using portions of your story in your book, but not necessarily thinking that once I write this book, it's the end, all be all.
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Because, truth be told, a lot of people that I work with that are writing their stories.
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They never it's like to write in their stories.
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They never it's like.
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They never have a chance to finish because, like, oh, I got to add this and then I got to add that, yeah, cause you're still living life.
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So if you learn how to create something centered around what you've overcome, I promise you more people will be more more excited about that than knowing who Taria Avant is.
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Like.
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I haven't yet hit that level where people are Googling my life story.
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Yeah, no, and that, and that makes sense Exactly, and that's exactly what I'm doing here, because I would never write a book.
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Tell it why.
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Why should I do this?
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So that is so true.
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And I love how you said that, because I get a lot of people when I for my first you know to collaborate, they said, well, I want to write a book, how do I do this?
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So I never, ever, thought about it.
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As far as what you were saying there, and even like um etaline was telling me, wanda, you can do that as far as coaching that part.
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So, yes, you know, so it's so much to to learn, so much so many people that want to learn, and here you are to be able to help them to know how to, to proceed, so it's a lot of people that are scared to do that.
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I mean, it's funny how now I'm on my third yeah, exactly, I'm actually writing my fourth book and they're still waiting.
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From years ago.
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That has it on the journal.
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How do I get this off the journal into a book?
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Yeah.
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Yeah, so you know it can be scary too, because you know the thing is, when you finally put something out like that, it's really a legacy builder.
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Something out like that, it's really a legacy builder.
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When we talk about really leaving legacy, that's something that you can leave to your family and you want to make sure it's right.
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You want to make sure it's perfect.
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But guess what?
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None of us are perfect.
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There's no such thing, as I've read books by John C Maxwell that had grammatical errors in them.
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So it can be scary because, yes, you're going to be judged, but trust me when I tell you on everything I love Wanda.
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Be scary because, yes, you're going to be judged, but trust me when I tell you on everything.
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I love.
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Wanda, they judge us anyways, might as well, judge us doing work, doing stuff that the majority will never do.
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Exactly, yeah, exactly, I love that.
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I love that, and you said it.
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You said it right and that's why I did mine.
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Because of legacy.
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I want to leave a legacy to my grandchildren, to my daughters, you know, to my husband.
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So, no, that is so true.
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So you talk about books being more than products.
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They're platforms.
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Can you explain what you mean by that?
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Well, I believe that a book can create a platform for you, right?
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So it should be able to open up doors for you.
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For example, I was just at an event the other day and I happened to have my book on me, the one that teaches about how to turn your book into a five-figure-per-month business.
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And by me having that book, I immediately got an opportunity to come and speak at an event.
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I gave a copy of that book away to the person who was hosting the event.
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See, this is why I wrote my book in the first place to use it as kind of like a business card that can do all the talking for me.
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And, ironically, what's crazy is that you can write about anything.
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You, you know, they've got relationship gurus out there right now how to find the love of your life and they don't even have a love.
00:13:33.768 --> 00:13:36.855
Okay, and so how does it create a platform?
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Because, whatever it is you decide to write about, you now immediately become the expert in it.
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Now, granted, you really should probably be the expert because you will get found out, but it creates those opportunities.
00:13:47.998 --> 00:13:51.375
And then you turn that book into opportunities to get on shows like this.
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You turn that book into opportunities to speak on more stages.
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You turn that opportunity to get into magazines and media, but it should create a platform that gives you opportunities to touch people in more ways than just one time reading your book.
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Let's use Harry Potter, I love to always talk about Harry Potter than just one time reading your book.
00:14:08.874 --> 00:14:08.947
Let's use Harry Potter.
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I love to always talk about Harry Potter.
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Harry Potter is not a book, it's a movement.
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They've got Harry Potter groups, you know.
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They got people that get around that pretend to do magic.
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I don't know if they really think, I don't know.
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Listen, I've seen some magic tricks where they blow you away, right, but they literally have wizard groups where they buy the capes, they buy the wands.
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It's a community.
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They've got movies, they've got whatever products merch.
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So when you have the right book and you think beyond just people flipping the pages, you create something that now becomes an entire movement, which, of course, gets you on those platforms.
00:14:46.235 --> 00:14:46.636
That is so true.
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I love that.
00:14:47.099 --> 00:14:52.716
So how important is branding and visibility for authors who want to make an impact and income?
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Well, it's absolutely important, but the problem is that people think that, being listed on some of these third-party websites, I won't get into it.
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I will go off on a tangent but people think being listed on these third-party websites is marketing.
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It is not.
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It's 11,000 books that are published every single day, 11,000 yesterday, 11,000 today, 11,000 tomorrow.
00:15:13.914 --> 00:15:19.315
Out of the 11,000, only 1,000 of them will actually do over.
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Listen to this $1,000 in sales for the whole year.
00:15:23.052 --> 00:15:27.836
So that means there's 10,000 books every single day that are flopping.
00:15:27.836 --> 00:15:29.892
Basically, right, why?
00:15:29.892 --> 00:15:32.744
Because putting it on a third party website is not marketing.
00:15:32.803 --> 00:15:42.554
Marketing is me going to the chamber event yesterday and making sure I had two copies of my book in my hand and getting them in the hands of decision makers.
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Making sure that you know when I'm out and about and eating, my books are always in hand, ready to give away.
00:15:46.311 --> 00:15:49.130
Making sure that you know when I'm out and about and eating, my books are always in hand, ready to give away.
00:15:49.130 --> 00:16:06.309
Making sure that, hey, if I'm writing a book that's designed to help, you know, um, mothers, uh, to build better relationships with their kids, I'm going over to all of these, uh, childcare agencies and saying, hey, I'm the author of this, I want to come and do a free workshop with your moms and talk to.
00:16:06.309 --> 00:16:11.278
This is what branding is, but the book is kind of like having the prefix of doctor in front of you.
00:16:11.278 --> 00:16:24.491
So when you say, hey, I'm the author of how to build better relationships with your kids, it's like, oh really, yes, and I would love to be able to come in and do a free workshop and I can make sure that every single one of the mothers get a copy of my book.
00:16:24.491 --> 00:16:26.115
That's marketing, guys.
00:16:26.115 --> 00:16:29.139
And so you got to be willing to put yourself out there.
00:16:29.184 --> 00:16:32.515
And yes, there's other ways to market, but a lot of times that costs money.
00:16:32.515 --> 00:16:34.613
You want to get on the radio, which you know.
00:16:34.613 --> 00:16:37.553
Old school marketing techniques are actually coming back.
00:16:37.553 --> 00:16:40.993
Okay, there's different ways that you can invest to get in front of people.
00:16:40.993 --> 00:16:41.875
So that is great.
00:16:41.875 --> 00:16:46.417
You know investing to be on different platforms.
00:16:46.417 --> 00:16:50.428
If W, you know investing to be on different platforms.
00:16:50.428 --> 00:16:54.183
If, if Wanda says, hey, listen, I've got an opportunity for a commercial for you to talk about your book and transformation, you should invest into it.
00:16:54.183 --> 00:16:55.187
That is marketing.
00:16:55.547 --> 00:17:04.432
Now, branding that's a whole nother question and I like to make it as simple as this, because a lot of people always talk about I'm rebranding, rebranding I don't believe.
00:17:04.432 --> 00:17:08.357
No, branding is what people say you do.
00:17:08.357 --> 00:17:15.528
So if somebody was to ask, well, what does Taria do, you say, well, she's the book profits, queen, or she helps you to make money with your books.
00:17:15.528 --> 00:17:27.766
You know who I am, because I've built a brand and a trust where people can see a tangible result, and so what I see with a lot of authors because that's the space I'm in is it's very general.
00:17:27.766 --> 00:17:40.628
We have no idea what you do and how you show up and serve, and so the more that you can be able to show people and tell people how you show up and how you serve, regardless of what the book is about, it's all about the end in mind.
00:17:40.628 --> 00:17:43.333
That is what branding for me is.
00:17:43.333 --> 00:17:47.305
What do people say about you when they're trying to identify what it is that you do?
00:17:49.167 --> 00:17:51.290
Yeah, wow, and I want to drop the mic.
00:17:51.290 --> 00:17:53.934
Okay, absolutely, thank you, I love it.
00:17:53.934 --> 00:18:04.176
So what are some common mistakes that authors make when launching their book?
00:18:05.047 --> 00:18:13.145
Well, I don't believe in doing book launches anymore, because, if you think about it, what do people do with the people that come to a book launch?
00:18:13.145 --> 00:18:13.948
What are they coming to do?
00:18:13.948 --> 00:18:16.374
Buy a book, but guess what?
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They probably already bought the book, because today it's easy to sell books online.
00:18:21.057 --> 00:18:28.426
Now, when book launches and book tours were created, this was way before we had the ability to sell stuff all types of ways.
00:18:28.426 --> 00:18:34.411
I mean you can create your online website, you can do cash, app, zelle, all the things, so it's easy for you to sell books.
00:18:34.411 --> 00:18:43.567
And so what happens is, when you create a book launch, you're basically having everybody who already bought the book come to an event that you're spending money on.
00:18:43.567 --> 00:18:48.298
So it's not really creating like an opportunity for more.
00:18:48.298 --> 00:18:52.640
And so, instead of doing a book launch, I recommend doing an event.
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I'll give you an example.
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