Alignment: The Missing Link Between Your Message, Your Book, and Your Marketing


Authors certainly know how to write their book, edit their drafts, go through the publishing process, and market it to their target readers. However, the messaging alignment is often overlooked, and this messes up your entire author brand. Writing and strategy coach Amber Parr Burdett is here to discuss how to build a solid foundation for your alignment – the missing link between your message, book, and marketing. She explains the four pillars of building a lasting message and making a real impact in the lives of your audience. Amber also talks about the right way to determine your ideal reader, craft a personal vision, and create actual emotional weight through your writing in today’s noisy world.
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