Marketing Meets Evolution | John Sampogna
Hey, it’s Rick Jordan, and today on ALL IN, I’m joined by John Sampogna, a marketing genius and co-founder of Wondersauce. John’s work with global brands like Samsung, Subway, and Brookfield has set the standard for innovative marketing strategies. In this episode, John and I dive deep into the world of brand storytelling, the pitfalls of relying too heavily on paid ads, and how building authentic connections with your audience creates lasting success. John also shares how Wondersauce evolved into a full-service agency, why embracing change is key for entrepreneurs, and how AI is transforming the future of marketing. If you’re looking to elevate your brand, stand out in a crowded market, and truly go ALL IN, this episode is for you.
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We Meet: John Sampogna, Chief Executive Officer and Co-founder of Wondersauce
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About John: John Sampogna is the Chief Executive Officer and Co-founder of Wondersauce, an agency specializing in brand storytelling, paid media, e-commerce, and digital experiences. With over 15 years of experience in digital marketing and advertising, Sampogna has created and led work for a wide range of clients from innovative startups to household names such as Samsung, Scott’s, Brookfield, Golf.com, and Subway, amongst many others. Featured early in his career in Business Insider’s “30 Most Creative People In Advertising Under 30”, Sampgona’s insights have been featured in numerous media outlets, including Glossy, Adweek, CNBC, Medium, Yahoo, and Digiday. Today, he manages a team of over 100 creatives, strategists, producers, and technologists at Wondersauce, and is well-regarded industry-wide for his innovative approach toward digital marketing and brand storytelling.