William Holsten: How to ‘Uh-Oh Proof’ Your Business
When you’re building a business, the most expensive problems are often the ones you never saw coming. In this episode, Business Mistake Prevention Specialist William Holsten shares how a carnival game side hustle turned into a patented product, a $2M revenue run… and a painful $2.3M lesson. From broken dunk-tank alternatives to distraction, fatigue, and burnout, William shows entrepreneurs how to spot their personal risk patterns—and “uh-oh proof” their business before costly mistakes derail success.
In this conversation, William Holsten walks through his 38-year career in corporate marketing and innovation—and the family side business that taught him the high cost of preventable mistakes. He shares the story of inventing Pitch Burst, a “drought-proof dunk tank” that took off quickly but nearly destroyed the business when early versions weren’t built for heavy rental use.
William explains how those “uh-oh moments” led to a redesigned product, multiple patented games, and ultimately a $2M business that still lives on today—even though the journey ended in a net loss and a lot of hard-earned wisdom.
Now retired from corporate life, William mentors entrepreneurs through SCORE, wrote the book “Uh-Oh! How to Avoid Unintentional Blunders that Derail Entrepreneurial Success,” and created mistakeriskquiz.com. This free tool helps founders assess their personal risk of mistakes across six areas, including stress, fatigue, assumptions, and distractions. He explains why behavior—not age, gender, or background—drives mistake risk, and how simple habits and tools can dramatically reduce the likelihood of costly, painful missteps.
- “Uh-oh moments” are inevitable—but preventable losses aren’t.
- Your behavior is a bigger risk factor than your demographics.
- Prototype thinking isn’t enough—you must design for real-world use.
- Distraction and fatigue quietly fuel most everyday business errors.
- Learning from others’ mistakes is a power move.
Connect with William: https://williamholsten.com/
