Unlocking Your Full Potential: Christian Ray Flores on High-Performance Coaching and Legacy Building

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So if you ever say, hi, we're live. Oh my gosh.

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Yesterday I had an interview with Pi. Pi, everyone

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should meet Pi. You should get her on your phone.

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She's a conversational AI and she's amazing.

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Christian, it was a lot of fun and we had people

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on chatter. the social audio app and then live

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on Facebook. But the problem was you have to

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mute the site and all this stuff. So Christian's

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been really lovely. He's been waiting 12 full

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minutes for us to try to figure out like, is

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it on his end? He unplugged everything. He plugged

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it back in. So all I know about Christian, and

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I just learned this little teeny bit right now,

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is he's a good looking guy. Oh, thank you. You're

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so kind. Handsome. So Christian, this is Brave,

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Bold, Beautiful. Handsome. So you're going to

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introduce yourself because I did zero prep. This

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is right off. This isn't this is oh she'll is

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that surely we're good. Okay, so Christian introduce

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yourself Well, well, thanks for having me appreciate

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it it's it's sort of complicated to introduce

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myself, but in broad strokes, I I'm sort of this

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international guy. I grew up, you know for this

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is my sixth country and my fourth continent And

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I have this sort of pretty wild story. I think

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that's why people usually try to are interested

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in hearing some of it. But I basically do I do

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performance coaching for for business leaders,

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nonprofit leaders. We do personal brand development

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and media, digital media. We're pretty good at

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it. And we also do some philanthropy overseas

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and stuff like that. So that's it. That's that's

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the gist of it. That's the quick elevator pitch,

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if you'd like it. OK, I do. Though I like elevator

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pictures that start with a question like our

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like, first of all, do you know what performance

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coaching is? And the answer for me would be no,

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I have no idea. So tell us what that even means.

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Oh, that's a fantastic question. It's basically,

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you know, it's a really good almost like filter

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title for when you do something specific. And,

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you know, there's all kinds of coaching, like

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everybody and their mother or coaches. Right.

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So the This one, you know, what I enjoy focusing

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on is on people. who want to really achieve peak

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performance consistently, sustainably for the

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rest of their lives, right? They want to, I mean,

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they're not, they're driven, they want to do

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more, they want to impact more, they want to

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give more, they want to love more, and to do

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that you have to make some changes in the way

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you work, you rest, you love, you do friendship

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the way you do spirituality, all of that, so

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that you really have a high impact life, and

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to have an impact life you have to have you know,

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some high impact habits, right? So basically,

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the choices we make, whether we are conscious

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of them or not, is that we either lower our our

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goals, or we elevate our habits. And performance

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coaching is how do you elevate your habits consistently,

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sustainably, so that you make a difference in

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the world for a long time. So if we were in an

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elevator together, and you gave me your elevator

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pitch and that I actually like stop the elevator

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from moving up and down because I want to talk

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to you. I would go back and say to you, do you

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mean like almost like a 360 degree poaching program

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that I love that. And I really see that 360 because

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you're hitting everything. So that was that's

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amazing. And then I would keep talking to you

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and just, like, not let you get out of the elevator

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ever and just be in there with me like such.

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But I love that. OK, so you started talking about

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the country. So where are you now? I'm in Austin,

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Texas. So this is yeah. But I grew up in Chile,

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Germany, Russia, Africa, back to Russia, Ukraine,

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then the U .S. and even within the U .S. when

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we do around a little bit before we settle down

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on lovely Austin, Texas. I love Austin, Texas.

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So, so your life experiences in these other countries

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with these other cultures really has helped you.

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Tell us how that has shaped your business and

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your performance coaching. Well, you know, performance

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coaching is. It's really about understanding.

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The very, the very essence of somebody's. assignment

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in life right the thing that we're put on earth

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to do which we a lot of the time we really ignore

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that because it's hard it's much easier to sort

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of pick a lane that you know whatever somebody

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else's story your parents your society is surrounding

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even your social status group will will pick

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for you and then stay in that lane because we're

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so primally tribal right so we want to fit in

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we don't want we don't want to be the the sort

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of the rogue person who does something else uh

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and if it coincides it coincides with your calling

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and your assignment in life that's wonderful

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most of the time it doesn't you have to find

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your own lane create your own story and when

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when when the rubber meets the road it's when

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Let's say we pick a lane in life and we go for

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it and we start feeling the success. The most

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visible part of our development is our outer

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game, what I call it. It's the skill sets that

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serve other people. So you get rewarded with

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money, promotion, success, status, respect, all

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of those things. Eventually, the inner game,

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which is actually less visible, Therefore, we're

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not incentivized to work on it. The flaws in

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our inner game, right? Our people, our social

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intelligence, for example, our emotional intelligence,

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our understanding of culture, our ability to

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inspire, connect. mobilize other people to help

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you in your cause. Some of the flat sides, the

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skills that you just don't have, for whatever

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reason, it doesn't matter, right? It doesn't

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make you a bad person. You know, your lack of

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romantic skills, right? Or your lack of the ability

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to attract, date, marry the right person, and

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then keep the right person around. All these

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things, all these inner game things, all the

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stuff that the world will never see because they're

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under the surface. those weaknesses catch up

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with you, and then they become, now they start

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affecting your outer game. And the way it looks

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like for a lot of people is that they go, go,

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go, go, go, they do great, great, great, great,

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great, and then all kinds of stuff that's under

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the hood starts affecting your performance, basically

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your outward performance. And now you start to,

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now you need to really realize that what is high

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performance in the first place? High performance

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is you living to the design of your being. You're

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living to the fullness of your being, not just

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being a great engineer or mathematician or writer

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or singer, right, or business person, but to

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the fullness, the 360 part of you. You serving

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others, right? You being full of purpose and

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intentionality and you doing incredible creative

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work and incredible creative work. takes a lot

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of peace, a lot of harmony, a lot of focus, a

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lot of intentionality, a lot of super hard work,

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a lot of detailed emotional work. That's what

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I love focusing on with people. Christian, so

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I'm 62 years old. I really believe, I look back

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and I think, oh my God, if I had a live performance

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coach starting at when I got out of college.

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I think it would be amazing. And I think of a

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lot of the mistakes that I've made in my younger

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years. I'm sure I'm still making mistakes, but,

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you know, those focus on, you know, my work life

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career in my 20s and my 30s and my 40s and my

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50s and now my 60s. I really believe in my heart

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that that would have made a difference because

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you're right there is a cycle and a lot of it

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could be your emotions like you know when you

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don't understand I had a hard time I grew up

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in a family business so I'll take this time to

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say Jerry you're right like there's a lot of

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times where like I would actually be thinking

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of something but then the inexperience young

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not coached person would come out and would say

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things and would let anger and and would be like

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I have to be the first person. So learning skills

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like and I'll just I'm going to say the skill

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then you kind of like share like how you can

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learn the skill of understanding that people's

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time matters and that coming into a meeting late

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doesn't feed anyone's ego. It just makes you

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look like you're not a caring and empathetic

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person. You're okay to make people wait. You

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take that one. Oh, absolutely. I mean, social

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skills, the social intelligence is an extraordinary

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gift. Extraordinary gift. And I know some brilliant

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people who can literally be, I mean, on a societal

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level, world changers on a financial level, literally

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billionaires who will never be that. Unless they

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start engaging in developing their social intelligence,

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right? That's just one dimension. And even if

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you're playing on the highest of levels, and

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that's sort of the people that I usually work

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with, these people that are fairly successful,

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and they realize, you know what, I hit a ceiling

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that is almost invisible to me, because I don't

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understand why. clearly what I have is valuable

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and somehow I'm limited in real life. Reality

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starts pushing back against what you fully realize

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is high potential. But I'll give you a quick

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example. So imagine two people, right? One is

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a, I'll call that person anonymizing a real life

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situation. I'm calling that person an investor,

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somebody who is high net worth, they have a network

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of other investors, et cetera. The other person

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is a, let's call him a fund manager, right? He...

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takes investors' money and invests them in startups,

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et cetera. So the investor introduces me to the

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fund manager. The fund manager has me over to

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their office and tells me how he's invested in

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100 different startups, blah, blah, blah. Fantastic

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office, of course. Very impressive guy. And then

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we have a conversation. It just doesn't really

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go anywhere beyond him probing whether I can

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bring... That investor that introduced us to

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the tape back to the table maybe with a larger

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investment just because I'm friends with him

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or he's my client and I mentor him and And so

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basically we have a very civil conversation fascinating

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informative the whole thing, right? And then

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I go back to the investor and I say hey the you

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know, the fund manager He goes how to go I said,

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you know great and I think he really primarily

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was just probing if I can get you and some of

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your friends to sort of come back to the table

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and bring in a little bit more capital and The

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investor told me something really fascinating

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and I think it's a really good illustration of

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Even if you're extraordinarily successful You

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will find the ceiling that you can't overcome

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unless you change your inner game in a profound

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way He says this, he says, oh, he's never gonna

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get that level of investment. I'm like, really?

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This is an impressive dude. He goes, yeah, because

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he's now known for someone who is really more

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than anything self -seeking. Oh, wait, self -seeking?

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Like selfish? Yeah, self -seeking. In a conversation,

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he wants, what do I get out of it? But he's not

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generous. God. And beyond a certain level of...

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of expertise and almost like flight, right? People

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start caring about your trustworthiness, your

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generosity, and your social intelligence, your

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character. Way more than they care about your

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outer game, that you can invest somebody else's

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money. That's just the baseline. Everybody's

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good at that level, right? So you see how incredible

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it is to understand that you can be extraordinarily

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professional and yet hit a ceiling that you can't

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overcome. unless you get some help, unless you

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start doing some inner work. And then you break

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through that ceiling and you reach your true

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potential. And you're also more fulfilled, more

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happy, more connected. You know, you have a legacy.

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Wow, I want to see your marketing. And I'm kind

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of sad that I didn't do any prep because your

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marketing must really be interesting to go through.

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Share your marketing and branding strategy, because

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to me, you're we said the 360, but this is really

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something for someone to look in the mirror,

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or like zoom, like I'm looking and saying, do

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you actually have everything that would allow

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you to scale and grow? Have a great reputation?

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I it's so funny, too, because I have actually

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seen that someone who would be fantastic, but

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yet there's like pieces of the personality that

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makes And I'm sure others say, well, I don't

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think I can work with that. It won't make sense.

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Even though everything else, 90 % is amazing.

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10 % is a problem. That's really interesting.

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Can you share with us a little bit about your

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branding and marketing? And I think you had mentioned

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that too, but if you offer that, but also how

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are you marketing yourself? Yes, we do definitely,

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in my other company called Third Drive Media,

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you can go check it out, thirddrivemedia .com,

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we do brand development and brand strategy, and

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then the execution on that. How do you show up

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in the digital world, basically? What kind of

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reputation do you get? And really, personal branding

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is nothing more than your digitalized reputation

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at scale. If I do a Google search, will you show

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up? And how will you show up? What would the

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internet say about you? Well, not just referrals.

00:14:19.559 --> 00:14:23.379
Referrals are just people network. But we live

00:14:23.379 --> 00:14:26.320
in an age that is just so extraordinary because

00:14:26.320 --> 00:14:31.679
you can serve anyone at any time in any place.

00:14:32.710 --> 00:14:36.190
in almost any way actually, not exactly every

00:14:36.190 --> 00:14:40.230
way, but most ways, right? Even doctors and lawyers

00:14:40.230 --> 00:14:43.149
and people that are, for the longest time, they're

00:14:43.149 --> 00:14:45.789
sort of the exclusive domain on the one -on -one

00:14:45.789 --> 00:14:48.490
in -person meetings are no longer bound by these

00:14:48.490 --> 00:14:52.450
things. Accountants, engineers, I mean, all kinds

00:14:52.450 --> 00:14:58.370
of offerings are really now remote, right? They

00:14:58.370 --> 00:15:00.389
don't have to be remote, but they can be remote.

00:15:01.070 --> 00:15:03.669
The idea is that you can reach people more importantly

00:15:03.669 --> 00:15:07.950
people can know about you and You know basically

00:15:07.950 --> 00:15:11.330
what you need for that is the bet I think the

00:15:11.330 --> 00:15:16.629
best Strategy for branding is deeply deeply understanding

00:15:16.629 --> 00:15:21.470
what your mission is Right in life, which is

00:15:21.470 --> 00:15:24.049
a deeper inner game kind of discovery why well

00:15:24.049 --> 00:15:26.809
you'll show up with more passion You'll show

00:15:26.809 --> 00:15:31.039
up with more Sort of authority I guess right

00:15:31.039 --> 00:15:33.299
with more zeal and people believe that you know

00:15:33.299 --> 00:15:35.879
You can when I speak to you right now. You know

00:15:35.879 --> 00:15:38.700
that I care right you can feel it That's that's

00:15:38.700 --> 00:15:40.700
what I'm talking about. You have a mission. What's

00:15:40.700 --> 00:15:43.120
your mission, right? And then the second thing

00:15:43.120 --> 00:15:44.639
is what's your vision? What do you want to build

00:15:44.639 --> 00:15:46.940
exactly with that mission because you can do

00:15:46.940 --> 00:15:49.960
five things with the same exact mission Now and

00:15:49.960 --> 00:15:52.240
you but you have to be very very clear of what

00:15:52.240 --> 00:15:53.740
you're trying to build and what are the steps

00:15:53.740 --> 00:15:58.090
to? To get there What's your vision for your

00:15:58.090 --> 00:16:02.590
potential clients? What is the journey that you

00:16:02.590 --> 00:16:06.070
take them on? What does it entail? That sort

00:16:06.070 --> 00:16:10.169
of thing. And then the last one is really what's

00:16:10.169 --> 00:16:13.269
your solution, specifically. So these three,

00:16:13.409 --> 00:16:16.690
I think, in my book are the most important. And

00:16:16.690 --> 00:16:21.700
if you have a solution that is super broad, And

00:16:21.700 --> 00:16:24.960
I get all these messages, we all get these messages,

00:16:25.500 --> 00:16:28.740
right? Hey, I am dot dot dot and I do dot dot

00:16:28.740 --> 00:16:33.360
dot. Most of the time, 90 % of the time, the

00:16:33.360 --> 00:16:37.320
solution is very vague. It's just not specific.

00:16:39.639 --> 00:16:44.500
I would say, not to be judgmental, but lazy.

00:16:45.120 --> 00:16:47.860
It's a lazy way to communicate about the thing

00:16:47.860 --> 00:16:52.960
that you do. But if you have mission, you will

00:16:52.960 --> 00:16:55.659
obsess over it, right? You will obsess over your

00:16:55.659 --> 00:16:58.840
vision, where you want people to be when you

00:16:58.840 --> 00:17:00.960
work with them. And because of that, you will

00:17:00.960 --> 00:17:03.259
obsess over the solution. And the solution will

00:17:03.259 --> 00:17:07.539
be so specific, so clear, so compelling that

00:17:07.539 --> 00:17:10.160
people will wanna learn more and they wanna talk

00:17:10.160 --> 00:17:12.640
to you. And you'll actually, part of the benefit

00:17:12.640 --> 00:17:14.660
is that you'll be able to say, you know what,

00:17:14.700 --> 00:17:17.440
I don't think I can help you. because my solution

00:17:17.440 --> 00:17:21.119
is so specific, you don't fit into the profile

00:17:21.119 --> 00:17:24.720
and vice versa, and feel great about it. So I

00:17:24.720 --> 00:17:28.319
think that's sort of the, again, this is the

00:17:28.319 --> 00:17:31.339
inner game part. The outer game is executing,

00:17:31.720 --> 00:17:33.819
right? So of course you can compete through design.

00:17:34.539 --> 00:17:39.940
We do award -winning web design, video, that

00:17:39.940 --> 00:17:42.519
kind of thing. But that's really the outer game

00:17:42.519 --> 00:17:45.059
part. So the inner game does precede the outer

00:17:45.059 --> 00:17:47.960
game. And if your inner game is fantastic and

00:17:47.960 --> 00:17:50.940
very well worked through, the outer game is just,

00:17:50.940 --> 00:17:56.299
it's less cumbersome because you are now free

00:17:56.299 --> 00:17:58.619
creatively to create something very beautiful.

00:17:58.970 --> 00:18:02.130
that is compelling to people when they see it.

00:18:02.970 --> 00:18:04.950
But the thing is if you don't have your inner

00:18:04.950 --> 00:18:08.230
game set up, your strategy, right? No outer game

00:18:08.230 --> 00:18:10.829
solution, even a beautiful design will actually

00:18:10.829 --> 00:18:12.690
really help you because the engagement level

00:18:12.690 --> 00:18:15.049
will be super low. Christian, you know where

00:18:15.049 --> 00:18:20.109
I see this? So no names, but we have in our community

00:18:20.109 --> 00:18:25.809
a woman who serves on a board saying things that

00:18:25.809 --> 00:18:30.460
were so off that the mayor wants to remove her.

00:18:30.759 --> 00:18:33.319
And so I think to myself, what would make her

00:18:33.319 --> 00:18:35.839
say things like that? What would make anyone

00:18:35.839 --> 00:18:39.140
that we have seen on the news say something and

00:18:39.140 --> 00:18:40.960
then feel like, oh, I'm just going to say, I'm

00:18:40.960 --> 00:18:42.680
so sorry. I didn't mean to say it, but you've

00:18:42.680 --> 00:18:45.700
already said it. Apology like that to me doesn't

00:18:45.700 --> 00:18:47.460
mean anything. You've already showed your true

00:18:47.460 --> 00:18:50.240
self. So I do think that you could really go

00:18:50.240 --> 00:18:53.119
after the politicians to remind them, but I'm

00:18:53.119 --> 00:18:55.380
just using it as an example. Yeah, absolutely.

00:18:55.660 --> 00:18:57.759
Someone that you have to have everything. That

00:18:57.759 --> 00:19:00.200
means when and I like the word performance because

00:19:00.200 --> 00:19:02.259
I think of Walt Disney, right? Of course, I live

00:19:02.259 --> 00:19:03.980
in Daytona Beach where I lived in Celebration,

00:19:04.000 --> 00:19:06.920
the town that Disney built for six years. Disney

00:19:06.920 --> 00:19:09.259
always said you're performing. You know, I used

00:19:09.259 --> 00:19:11.700
to think the minute I'd wake up, I'm performing.

00:19:11.839 --> 00:19:15.420
I need to show my children to be nice. Oh, there's

00:19:15.420 --> 00:19:19.819
my shirt. Be nice. I just got in the mail. You

00:19:19.819 --> 00:19:22.019
know, so we have to also to have that role model.

00:19:22.039 --> 00:19:23.680
So if you don't have someone like Christian.

00:19:23.960 --> 00:19:27.180
Working on your inner yikes is all I can say

00:19:27.180 --> 00:19:30.019
that is a lot of damaging. But I want to ask

00:19:30.019 --> 00:19:32.059
you now about the nonprofit, because I heard

00:19:32.059 --> 00:19:34.539
you say nonprofit. And that is something also

00:19:34.539 --> 00:19:36.700
that can be very serious. I've seen nonprofits

00:19:36.700 --> 00:19:40.400
go downhill very quickly because of something

00:19:40.400 --> 00:19:43.059
that the chair or the president said. So I'd

00:19:43.059 --> 00:19:47.079
love to hear more about that. Well, my nonprofit,

00:19:47.599 --> 00:19:50.799
I it's called ascend Academy, as I'm going up.

00:19:50.900 --> 00:19:54.859
So it's ascend dot Academy. And it's a small

00:19:54.859 --> 00:19:58.680
effort, but it's also, again, to illustrate,

00:19:59.799 --> 00:20:04.880
deeply rooted in mission. And the mission is

00:20:04.880 --> 00:20:09.440
that we are, I think, called to lend a hand to

00:20:09.440 --> 00:20:13.859
someone who's in a disadvantage, just personally.

00:20:15.640 --> 00:20:18.000
It's not the role of the government. The government

00:20:18.000 --> 00:20:19.900
can do that in extreme situations, but I think

00:20:19.900 --> 00:20:22.160
it's a human -to -human kind of thing, compassion

00:20:22.160 --> 00:20:27.240
and action. The mission is also very specific,

00:20:27.660 --> 00:20:31.319
right? The mission is to get children who are

00:20:31.319 --> 00:20:34.339
in extreme poverty. Extreme poverty, the UN,

00:20:34.680 --> 00:20:37.019
the definition I think by the UN is under $2

00:20:37.019 --> 00:20:40.500
a day, right? So that's pretty extreme. So these

00:20:40.500 --> 00:20:43.380
are kids who live in the outskirts of Maputo,

00:20:43.599 --> 00:20:46.759
which is the capital of Mozambique. And it's,

00:20:46.759 --> 00:20:51.279
you know, cinder block walls, cement floors or

00:20:51.279 --> 00:20:54.000
dirt floors, no bathroom indoors, no plumbing,

00:20:54.160 --> 00:20:58.779
that kind of thing. No access to really sort

00:20:58.779 --> 00:21:01.440
of the issue there is that there's no character

00:21:01.440 --> 00:21:04.319
development embedded in the family unit because

00:21:04.319 --> 00:21:07.079
it's usually single parent home. They're sometimes

00:21:07.079 --> 00:21:09.799
raised by their older siblings or their grandmother

00:21:09.799 --> 00:21:15.299
or just a mom for a variety of reasons. sort

00:21:15.299 --> 00:21:20.119
of the fabric, the character that makes a high

00:21:20.119 --> 00:21:23.099
-performance human being is just not there. They're

00:21:23.099 --> 00:21:26.059
not formed that way, right? So that's one thing.

00:21:26.339 --> 00:21:29.519
The other thing is they don't have any way to

00:21:29.519 --> 00:21:31.619
learn a language that can extend their reach

00:21:31.619 --> 00:21:34.640
professionally to other countries. So they speak

00:21:34.640 --> 00:21:37.220
Portuguese and that's all they speak. The language

00:21:37.220 --> 00:21:40.089
of the world, especially if you want to... transcend

00:21:40.089 --> 00:21:42.490
your local economy that is depressed and one

00:21:42.490 --> 00:21:45.630
of the lowest in the world is English. The third

00:21:45.630 --> 00:21:48.930
piece is you have no access to computers or the

00:21:48.930 --> 00:21:53.890
internet at all, right? So what we do, so we

00:21:53.890 --> 00:21:55.710
got now to the solution, right? So this is a

00:21:55.710 --> 00:21:57.809
great descriptor of what we talked about. So

00:21:57.809 --> 00:21:59.569
our mission is to get them out of poverty before

00:21:59.569 --> 00:22:01.970
they are out of high school. That's the mission.

00:22:03.210 --> 00:22:07.680
The solution is let's immerse them In after school

00:22:07.680 --> 00:22:10.359
every day four or five days a week for three

00:22:10.359 --> 00:22:13.619
four hours Give them a meal and give them put

00:22:13.619 --> 00:22:16.240
them in a clean room with air conditioning With

00:22:16.240 --> 00:22:18.940
some middle -class professionals who they can

00:22:18.940 --> 00:22:20.660
associate with and they will teach him about

00:22:20.660 --> 00:22:23.859
character about values about You can do this

00:22:23.859 --> 00:22:26.619
just like I did, you know, so they start believing

00:22:26.960 --> 00:22:30.339
They start imagining themselves succeeding at

00:22:30.339 --> 00:22:32.539
a certain level, and they had no access to people

00:22:32.539 --> 00:22:34.599
like that before. And their character changes,

00:22:34.640 --> 00:22:36.160
and they say, look, if you want to be like me,

00:22:36.200 --> 00:22:39.160
this is how you act. You raise your hand. You

00:22:39.160 --> 00:22:41.839
lead a discussion. You learn all of those things.

00:22:42.319 --> 00:22:43.859
Then they teach them English, and they teach

00:22:43.859 --> 00:22:45.640
them computer literacy. They have laptops. They

00:22:45.640 --> 00:22:49.539
have internet. That's the solution. So with that

00:22:49.539 --> 00:22:52.700
specificity of mission, Vision and solution I

00:22:52.700 --> 00:22:55.039
can go out and I can put together I can come

00:22:55.039 --> 00:22:57.079
before your audience I can speak about it in

00:22:57.079 --> 00:23:00.180
an educated way compelling way I can put it on

00:23:00.180 --> 00:23:03.259
the website Anything I do a communicate and the

00:23:03.259 --> 00:23:06.140
right people will say yes, that's I want to be

00:23:06.140 --> 00:23:08.380
part of that I'm gonna donate or I'm gonna volunteer

00:23:08.380 --> 00:23:11.960
or both I'm gonna you know join a trip once every

00:23:11.960 --> 00:23:14.160
two years will take a group there and hang out

00:23:14.160 --> 00:23:16.220
with the kids Does that make sense? So it's so

00:23:16.220 --> 00:23:18.000
I'm now telling you about the philanthropy and

00:23:18.000 --> 00:23:20.900
I'm telling you about the the branding of the

00:23:20.900 --> 00:23:24.279
philanthropy. Oh, I told you I'm 62. I totally

00:23:24.279 --> 00:23:26.480
get it. You know, I just saw a movie on Netflix

00:23:26.480 --> 00:23:28.660
called The Children's Train. Very interesting.

00:23:28.740 --> 00:23:32.799
Back in 1944, where children from very, very

00:23:32.799 --> 00:23:36.500
low income, hardly eating, you know, poverty.

00:23:37.180 --> 00:23:39.519
They were that the government decided to try

00:23:39.519 --> 00:23:41.440
to do something different and so they put the

00:23:41.440 --> 00:23:45.099
children on a train to go up to and Up north

00:23:45.099 --> 00:23:46.940
where they would be taken care of where they

00:23:46.940 --> 00:23:49.220
would have everything like you said But they

00:23:49.220 --> 00:23:52.599
were removed from their mother and father And

00:23:52.599 --> 00:23:54.759
and so really amazing story. I think you would

00:23:54.759 --> 00:23:58.069
enjoy Reading that story, but so my question

00:23:58.069 --> 00:24:00.250
to you. Thank you for explaining that. Can you

00:24:00.250 --> 00:24:03.470
just when you said third? I just is it th IRD

00:24:03.470 --> 00:24:05.829
or is it the number three? Yeah Yes, it's spelled

00:24:05.829 --> 00:24:10.589
out third drive calm. Yes All right. I'll make

00:24:10.589 --> 00:24:13.349
sure that's in the show notes to Christian so

00:24:13.349 --> 00:24:15.569
I totally get it I don't know if you in the back

00:24:15.569 --> 00:24:18.289
at it, but I get it but you know I'm older maybe

00:24:18.289 --> 00:24:21.170
I understand and I've gone through Well, how

00:24:21.170 --> 00:24:22.849
like when I'm listening to you, I know that oh

00:24:22.849 --> 00:24:24.109
my god, this would be something that I could

00:24:24.109 --> 00:24:27.549
have used It still could, I'm not saying that,

00:24:28.009 --> 00:24:30.970
but my question for you is, how does someone

00:24:30.970 --> 00:24:34.329
go to work for you? I'm almost thinking, I want

00:24:34.329 --> 00:24:36.430
to almost talk to the mom and dads out there

00:24:36.430 --> 00:24:38.529
because I think if you start young with you,

00:24:38.750 --> 00:24:40.910
that would make a huge difference. It could even

00:24:40.910 --> 00:24:42.990
make a difference after you graduated high school

00:24:42.990 --> 00:24:45.490
and going into college, how you focus, how you

00:24:45.490 --> 00:24:47.690
listen, how you treat others, how you treat your

00:24:47.690 --> 00:24:49.670
professor, how you're getting the information

00:24:49.670 --> 00:24:52.710
in. So what do you find is the age that you really

00:24:52.710 --> 00:24:54.849
love to start? And maybe this will be something

00:24:54.849 --> 00:24:57.609
that would carry over, even if they didn't need

00:24:57.609 --> 00:25:00.269
weekly or monthly, but that you would work with

00:25:00.269 --> 00:25:02.730
someone. And I'm talking about, you're talking

00:25:02.730 --> 00:25:04.210
about coaching, correct? Or are you talking about

00:25:04.210 --> 00:25:07.329
the performance coaching? Well, performance coaching,

00:25:07.650 --> 00:25:10.950
really a lot of that's a, it's a great question.

00:25:11.769 --> 00:25:17.730
So because it is a very thorough sort of process,

00:25:18.670 --> 00:25:24.440
it needs a lot of attention. And because it needs

00:25:24.440 --> 00:25:26.759
a lot of attention and a lot of actually investment

00:25:26.759 --> 00:25:30.720
of emotional labor, the person needs to become

00:25:30.720 --> 00:25:33.940
an apprentice. And I think that's really the

00:25:33.940 --> 00:25:36.660
right posture. That's how masters are born. Masters

00:25:36.660 --> 00:25:38.900
are born when they become apprentices first.

00:25:39.740 --> 00:25:41.700
And you can be actually a master already in your

00:25:41.700 --> 00:25:43.279
field, but you can be a common apprentice in

00:25:43.279 --> 00:25:44.859
another field that helps you become a master

00:25:44.859 --> 00:25:48.920
in the first field, a better master. Most of

00:25:48.920 --> 00:25:51.160
the time the people that I work with are either

00:25:51.160 --> 00:25:54.240
in between seasons, actually. That's sort of

00:25:54.240 --> 00:25:57.200
what I've known. Now, there's a rare occasion

00:25:57.200 --> 00:26:00.200
where somebody says, man, you inspire me. Everything

00:26:00.200 --> 00:26:04.819
you say resonates with me. I just want to level

00:26:04.819 --> 00:26:07.920
up my game. And I'm doing fine, but I just want

00:26:07.920 --> 00:26:11.279
to level up my game. Most of the time, as humans,

00:26:12.019 --> 00:26:17.529
only ask for help when we're in pain. The two

00:26:17.529 --> 00:26:20.329
sort of general seasons where people come to

00:26:20.329 --> 00:26:24.390
me are Where in between seasons, right? It's

00:26:24.390 --> 00:26:26.509
either people sort of in their 30s and they're

00:26:26.509 --> 00:26:29.329
already very professional and they're Made sort

00:26:29.329 --> 00:26:31.509
of going up the ladder or sort of say right this,

00:26:31.750 --> 00:26:33.529
you know or the social ladder or the court ladder

00:26:33.529 --> 00:26:38.670
and they they are They are doing well. They're

00:26:38.670 --> 00:26:41.710
respected, but they want to really Elevate their

00:26:41.710 --> 00:26:43.690
game. They just want to go to the next level

00:26:43.690 --> 00:26:46.809
to to a level of mastery Basically, so it's the

00:26:46.809 --> 00:26:50.349
season between practitioner and master and they're

00:26:50.349 --> 00:26:52.289
in between seasons. So they're neither here nor

00:26:52.289 --> 00:26:53.970
there They don't want to be a petition anymore.

00:26:53.970 --> 00:26:56.230
They want to be a master. How do I get there?

00:26:56.349 --> 00:26:59.109
So that's one the second one The second group

00:26:59.109 --> 00:27:01.730
is usually people who are already masters their

00:27:01.730 --> 00:27:05.930
VP CEOs founders, etc They might be in there,

00:27:05.930 --> 00:27:08.329
you know either late 40s or all the way to up

00:27:08.329 --> 00:27:12.799
to mid 60s and they want to really they Their

00:27:12.799 --> 00:27:15.000
sort of tension is that they already have the

00:27:15.000 --> 00:27:17.619
influence, the money, the status, but they want

00:27:17.619 --> 00:27:21.180
significance, legacy, the next evolution of this,

00:27:21.200 --> 00:27:23.599
almost like you want to become a sage, you want

00:27:23.599 --> 00:27:26.519
to give back, you want this to mean something,

00:27:26.680 --> 00:27:29.000
you want... Perhaps there are sort of dimensions

00:27:29.000 --> 00:27:32.140
in your life that you under invested in, in your

00:27:32.140 --> 00:27:34.500
master years, maybe you compromised too much

00:27:34.500 --> 00:27:36.700
and now you're hurting. Those are the people

00:27:36.700 --> 00:27:38.779
that come to me. So it's usually in the 30s and

00:27:38.779 --> 00:27:42.279
then in 30s, you know, early to mid... to late

00:27:42.279 --> 00:27:50.460
30s and then early to late 50s and 60s. I can't

00:27:50.460 --> 00:27:56.779
hear you. Silly me. So as a podcast host that

00:27:56.779 --> 00:27:59.319
does no prep, I have to say when you hear the

00:27:59.319 --> 00:28:00.740
words, that's a great question. It always makes

00:28:00.740 --> 00:28:02.480
you feel good because you're like, ooh, that

00:28:02.480 --> 00:28:05.160
means I'm thinking off the top of my head, which

00:28:05.160 --> 00:28:07.819
is good. All right. So what should people look

00:28:07.819 --> 00:28:11.470
for? So I'm in my 30s. I wish I was. I'm in my

00:28:11.470 --> 00:28:15.089
30s. I'm doing great. But I've noticed that some

00:28:15.089 --> 00:28:17.589
people are saying things to me. They're saying,

00:28:18.049 --> 00:28:20.130
you know, Adrian, sometimes you're not focused.

00:28:20.769 --> 00:28:23.529
Or, you know, Adrian, you don't listen very well.

00:28:24.569 --> 00:28:28.240
Or that interaction you had with Sally Sue. I

00:28:28.240 --> 00:28:29.940
think you could have done it better. Like what

00:28:29.940 --> 00:28:32.920
is it that people will notice or when is it that

00:28:32.920 --> 00:28:36.480
someone who loves that person and is like, hmm,

00:28:36.720 --> 00:28:38.740
they if they would be at like everything, that's

00:28:38.740 --> 00:28:41.000
what this person would be. Oh my god, they would

00:28:41.000 --> 00:28:44.069
be Billionaire, I could see them on the road

00:28:44.069 --> 00:28:46.609
traveling and touring, but there's one piece

00:28:46.609 --> 00:28:48.809
of their effort, one piece. And a lot of times

00:28:48.809 --> 00:28:50.430
where I think that is Christian for a lot of

00:28:50.430 --> 00:28:54.710
people is their ego coming out. So I just want

00:28:54.710 --> 00:28:56.670
to have you answer the question, how can you

00:28:56.670 --> 00:28:58.630
help someone when they're actually hearing it?

00:28:58.950 --> 00:29:02.730
And do you offer like personalized training and

00:29:02.730 --> 00:29:05.730
coaching, or is it just strict packages? And

00:29:05.730 --> 00:29:08.470
then what do you say to someone that recognizes

00:29:08.470 --> 00:29:11.619
that Someone that they love and know and want

00:29:11.619 --> 00:29:14.539
them to go up that ladder and scale. How do they

00:29:14.539 --> 00:29:17.140
help them? What like? Give me a bigger picture.

00:29:17.200 --> 00:29:19.160
I know it's a lot of questions. I ask a lot of

00:29:19.160 --> 00:29:20.819
questions, but do you want to see what I'm trying

00:29:20.819 --> 00:29:22.359
to say? Oh, I totally understand what you're

00:29:22.359 --> 00:29:24.140
saying what you're saying. Well, okay, so let

00:29:24.140 --> 00:29:26.940
me ask you to answer the second question first.

00:29:26.980 --> 00:29:31.819
What do I do for people, right? This is not the

00:29:31.819 --> 00:29:34.799
only thing I do and because of that I can only

00:29:34.799 --> 00:29:38.240
work with actually fairly small group of people

00:29:38.240 --> 00:29:44.319
at a time. So because of that, I try to be very

00:29:44.319 --> 00:29:50.680
selective and also very intentional. It's really

00:29:50.680 --> 00:29:55.160
high, high support environment only. So that's

00:29:55.160 --> 00:29:57.160
why I don't do courses. I can record a course,

00:29:57.299 --> 00:29:58.920
put it online, people pay whatever, 100 bucks,

00:29:58.960 --> 00:30:01.079
50 bucks, 300 bucks. I don't do that because

00:30:01.079 --> 00:30:05.140
I really don't think it's about just the information.

00:30:05.420 --> 00:30:08.740
and I do have curricula and stuff like that,

00:30:08.940 --> 00:30:11.039
but it's really about implementation. It really

00:30:11.039 --> 00:30:14.200
is. So I don't offer courses because of that.

00:30:15.259 --> 00:30:20.000
But I do have a cohort offering. All of them

00:30:20.000 --> 00:30:24.289
are expensive. But they're all commensurate with

00:30:24.289 --> 00:30:26.569
the kind of impact you want to have. So if you

00:30:26.569 --> 00:30:31.549
can't imagine yourself having at least a 10x

00:30:31.549 --> 00:30:34.069
ROI, you're probably not even a good fit in the

00:30:34.069 --> 00:30:37.390
first place. So it's cohorts. There's one -on

00:30:37.390 --> 00:30:42.640
-one cohort hybrid models, offerings. Then there's

00:30:42.640 --> 00:30:45.640
exclusive one -on -one, which is the most costly

00:30:45.640 --> 00:30:47.740
because I just don't have the only thing That's

00:30:47.740 --> 00:30:50.700
not scalable in my life is time, right? So so

00:30:50.700 --> 00:30:53.640
those are the three modes of operation and then

00:30:53.640 --> 00:30:56.880
there's seasons, right? So Everybody who works

00:30:56.880 --> 00:30:59.000
with me. I basically say look I want you to go

00:30:59.000 --> 00:31:02.960
through a three to four month core Season because

00:31:02.960 --> 00:31:05.859
I want you to get the fundamentals and to feel

00:31:05.859 --> 00:31:07.660
them first of all I want to see that you do the

00:31:07.660 --> 00:31:09.559
work and I want you to see that the work that

00:31:09.559 --> 00:31:12.670
you do Is transformative like they actually get

00:31:12.670 --> 00:31:15.250
results quickly, right and you go this is it

00:31:15.250 --> 00:31:16.970
This is this is going to be a part of my life

00:31:16.970 --> 00:31:19.970
for the rest of my life, etc So it's just really

00:31:19.970 --> 00:31:22.509
from the science perspective. It takes three

00:31:22.509 --> 00:31:26.009
to four months to actually form a habit If you

00:31:26.009 --> 00:31:29.490
want any if you want a sort of quick fast food

00:31:29.490 --> 00:31:31.269
kind of versions of that I just don't offer that

00:31:31.269 --> 00:31:33.809
right I have for a gourmet meal that will change

00:31:33.809 --> 00:31:37.970
the rest of your life, right? So So it's a the

00:31:37.970 --> 00:31:41.400
the two main things is I want you to get the

00:31:41.400 --> 00:31:45.119
core stuff, to feel the difference, to be transformed,

00:31:45.339 --> 00:31:47.660
to see quick results, and then you can see how

00:31:47.660 --> 00:31:49.920
those quick results can build up to longer term

00:31:49.920 --> 00:31:53.559
results, holistic changes. And then after that,

00:31:54.099 --> 00:31:56.660
you can enter into a program called Mastery,

00:31:57.059 --> 00:31:59.119
which is really more of a six to a year, six

00:31:59.119 --> 00:32:02.099
months to a year kind of engagement, where now

00:32:02.099 --> 00:32:04.960
we're getting the just the juicy stuff, right?

00:32:04.960 --> 00:32:08.000
This is the stuff that will be really a life

00:32:08.000 --> 00:32:10.900
-changing trajectory type thing where you want

00:32:10.900 --> 00:32:12.539
to master the things that you already learned

00:32:12.539 --> 00:32:14.740
in your core. So that's basically the two forms

00:32:14.740 --> 00:32:19.539
of working that I offer. And I have a wait list

00:32:19.539 --> 00:32:24.900
for the cohort usually, but you can get in, you

00:32:24.900 --> 00:32:27.440
can get on the wait list and then between a month

00:32:27.440 --> 00:32:29.019
and three months you'll get in basically most

00:32:29.019 --> 00:32:31.319
of the time, if it's a good fit. We need to both

00:32:31.319 --> 00:32:34.309
decide it's a good fit. to the first question,

00:32:34.529 --> 00:32:37.190
okay, what do I say if I'm that person or I know

00:32:37.190 --> 00:32:39.390
somebody like that? I would say this, I would

00:32:39.390 --> 00:32:46.130
say, look, it's sometimes the whisper of your

00:32:46.130 --> 00:32:50.829
soul is heard by you, where something is off,

00:32:51.950 --> 00:32:55.490
you know, your body gives you signals of pain

00:32:55.490 --> 00:32:59.769
when something is off in the body. Your soul

00:32:59.769 --> 00:33:02.109
gives you signals of emotional pain when something

00:33:02.109 --> 00:33:04.390
is off with your purpose and your your soul,

00:33:04.390 --> 00:33:07.890
right? So and we we just brush them away We just

00:33:07.890 --> 00:33:10.650
ignore those things because go go go because

00:33:10.650 --> 00:33:12.569
I don't want to stand out I'm afraid to think

00:33:12.569 --> 00:33:14.750
about the thing that I'm feeling because what

00:33:14.750 --> 00:33:16.690
does it mean for me? Maybe I need to make some

00:33:16.690 --> 00:33:19.690
changes and it's risky all of those All of that

00:33:19.690 --> 00:33:22.190
sort of the voices in your head right that that

00:33:22.190 --> 00:33:26.710
are limiting And sometimes you are able to find

00:33:26.710 --> 00:33:29.799
the courage to listen to the whisper of your

00:33:29.799 --> 00:33:33.859
soul. Sometimes from something like a podcast

00:33:33.859 --> 00:33:36.240
like we're doing right now. Maybe you're listening

00:33:36.240 --> 00:33:38.380
to this and going, yes, that's exactly what I've

00:33:38.380 --> 00:33:40.759
been feeling. sometimes you need another person

00:33:40.759 --> 00:33:43.299
to be the whisper that here to hear the whisper

00:33:43.299 --> 00:33:45.480
of your soul, you know, and they're like, dude,

00:33:45.480 --> 00:33:47.559
you need to stop, you know, stop spinning your

00:33:47.559 --> 00:33:49.339
wheels. You need to get your, you know, serious.

00:33:49.440 --> 00:33:52.059
I believe in you. You're awesome. You're falling

00:33:52.059 --> 00:33:54.279
short of what you could do. I mean, come on now.

00:33:54.299 --> 00:33:56.519
I believe in you. Right. And so sometimes that's

00:33:56.519 --> 00:33:59.359
what it is. And but I would say generally speaking,

00:33:59.920 --> 00:34:02.660
listen to the whisper of your soul. I can give

00:34:02.660 --> 00:34:04.920
you a quick story if we have time for it. Yes,

00:34:04.920 --> 00:34:08.800
please. OK, so I was in my very first career.

00:34:08.880 --> 00:34:13.519
I've changed five different careers I am I Came

00:34:13.519 --> 00:34:17.840
back from Africa to this to Russia And I experienced

00:34:17.840 --> 00:34:20.360
a lot of pain. I was in exile. I was a refugee

00:34:20.360 --> 00:34:23.340
at age five I experienced the military coup in

00:34:23.340 --> 00:34:25.619
Chile civil war in Africa in the fall of the

00:34:25.619 --> 00:34:28.059
Soviet Union in Russia like tanks in the streets

00:34:28.059 --> 00:34:30.500
barricades that sort of thing and experience

00:34:30.500 --> 00:34:36.809
poverty a lot of poverty and I had a positive

00:34:36.809 --> 00:34:39.070
turn of events in my very first professional

00:34:39.070 --> 00:34:43.110
career. I was an economics major, so I got a

00:34:43.110 --> 00:34:44.710
master's in economics. I speak four different

00:34:44.710 --> 00:34:47.230
languages. All of my friends are going into banking

00:34:47.230 --> 00:34:49.449
and finance, and I decided to do music, which

00:34:49.449 --> 00:34:52.309
was the dumbest thing you can possibly do because

00:34:52.309 --> 00:34:56.070
the probability of success is really low. And

00:34:56.070 --> 00:34:58.920
I succeed. I become one of the top artists in

00:34:58.920 --> 00:35:01.159
all of that former Soviet Union space, 15 different

00:35:01.159 --> 00:35:03.860
countries. I'm playing sports arenas. I'm on

00:35:03.860 --> 00:35:07.059
television. I'm in magazines. I'm on radio. I

00:35:07.059 --> 00:35:09.880
mean, that's pre -internet. And I'm just living

00:35:09.880 --> 00:35:12.880
the life of a rock star. Like, I'm traveling

00:35:12.880 --> 00:35:15.900
in a train from city to city with my entourage.

00:35:16.179 --> 00:35:20.159
At the time, we employed like 21 people. And

00:35:20.159 --> 00:35:22.400
I'm sort of staring out the window in that train.

00:35:23.150 --> 00:35:27.030
And I had this really distinct thought, is this

00:35:27.030 --> 00:35:30.449
all there is for me? And it's immediately, it

00:35:30.449 --> 00:35:32.809
was one of those whispers of the soul moments

00:35:32.809 --> 00:35:36.269
because I thought, I immediately feel guilty

00:35:36.269 --> 00:35:40.289
and afraid. Guilty because how can you complain

00:35:40.289 --> 00:35:43.329
if you're living the life of a rock star that

00:35:43.329 --> 00:35:45.969
most musicians will never achieve in the first

00:35:45.969 --> 00:35:49.670
place? And afraid because what does that mean

00:35:49.670 --> 00:35:52.570
if I've... If it cost me everything to get where

00:35:52.570 --> 00:35:55.590
I am, if I change something here, I might fail

00:35:55.590 --> 00:36:00.570
in this next thing. And I think a lot of us have

00:36:00.570 --> 00:36:02.710
that, especially people that are successful,

00:36:03.250 --> 00:36:08.090
because you have too much to lose to switch lanes

00:36:08.090 --> 00:36:11.570
or to pursue something that's more deeply your

00:36:11.570 --> 00:36:14.989
calling. And I would say, if you don't listen

00:36:14.989 --> 00:36:17.909
to that whisper, you can continue being successful

00:36:17.909 --> 00:36:22.289
on paper. But you're in this harmony and misalignment

00:36:22.289 --> 00:36:26.510
internally and that always costs you Something

00:36:26.510 --> 00:36:29.369
right it will cost you a lot of times. It costs

00:36:29.369 --> 00:36:31.809
you a lot It will cost you your family. It will

00:36:31.809 --> 00:36:33.429
cost you your peace of mind It will cost you

00:36:33.429 --> 00:36:36.190
joy and happiness all of those things so for

00:36:36.190 --> 00:36:41.289
me the dilemma at the time was I I'm at the I'm

00:36:41.289 --> 00:36:44.610
at the mountaintop But there's parts of me that

00:36:44.610 --> 00:36:47.150
are dormant, and I know it nobody else sees it,

00:36:47.170 --> 00:36:50.739
but I do And those are the parts I was I became

00:36:50.739 --> 00:36:52.699
a Christian. I wanted to do some spiritual work

00:36:52.699 --> 00:36:55.300
with people I felt called to do that because

00:36:55.300 --> 00:36:58.940
I I feel like I can teach I can speak I can compel

00:36:58.940 --> 00:37:01.820
people and I'm not doing that. I wanted to build

00:37:01.820 --> 00:37:05.539
a family I was single at the time and I knew

00:37:05.539 --> 00:37:07.500
you know, I come from three generations of broken

00:37:07.500 --> 00:37:11.059
homes and I was terrified and I really wanted

00:37:11.059 --> 00:37:13.860
to not mess it up and I knew that my lifestyle

00:37:13.860 --> 00:37:18.440
would absolutely clash With not only marriage,

00:37:18.619 --> 00:37:21.440
but raising children where I'm present with them,

00:37:21.519 --> 00:37:25.519
right? So that was not insignificant for me.

00:37:25.679 --> 00:37:30.179
I also wanted I felt geographically sort of Limited

00:37:30.179 --> 00:37:32.679
because I grew up all over the world and I have

00:37:32.679 --> 00:37:37.320
this sort of world citizen kind of soul and yet

00:37:37.320 --> 00:37:40.340
I'm in Eastern Europe only doing things in one

00:37:40.340 --> 00:37:45.019
language only and I speak for and you know I

00:37:45.019 --> 00:37:47.119
wanted to do something in other places and I

00:37:47.119 --> 00:37:48.760
don't know what these things were and I don't

00:37:48.760 --> 00:37:51.159
know if they would even work. So there's like

00:37:51.159 --> 00:37:55.019
these layers of dormant potential that were still

00:37:55.019 --> 00:37:57.639
in my soul, although on paper, outwardly I'm

00:37:57.639 --> 00:38:01.460
succeeding, I'm doing really well. And the world

00:38:01.460 --> 00:38:04.099
will only see your success, your visible success,

00:38:04.320 --> 00:38:07.400
but only you will see your inner disharmony.

00:38:08.159 --> 00:38:12.519
And your soul will scream, you know, will call

00:38:12.519 --> 00:38:17.699
out to you saying, there's more to you and that's

00:38:17.699 --> 00:38:21.159
the whisper you listen to and Sometimes you listen

00:38:21.159 --> 00:38:23.179
to it. Sometimes your friends will hear it more

00:38:23.179 --> 00:38:26.119
than you do because fear will drown it out So

00:38:26.119 --> 00:38:29.739
if you ask me, what is that signal to get coaching

00:38:29.739 --> 00:38:31.639
to get help? It doesn't have to be me at all,

00:38:31.719 --> 00:38:34.179
right? It can be anybody else I might not be

00:38:34.179 --> 00:38:37.440
the best solution for you, but it's that whisper

00:38:37.440 --> 00:38:43.539
of the soul Okay, just taking a second because

00:38:43.539 --> 00:38:45.679
we all have to process that that first of all

00:38:45.679 --> 00:38:48.000
Thank you for sharing your story and of course

00:38:48.000 --> 00:38:50.099
I before I have to know what instrument you're

00:38:50.099 --> 00:38:52.599
playing or what you were doing Musically, but

00:38:52.599 --> 00:38:53.880
before you would say that just want to take a

00:38:53.880 --> 00:38:56.719
second that was amazing story and I hope that

00:38:56.719 --> 00:38:59.260
everyone Heard that this will be in the show

00:38:59.260 --> 00:39:02.059
notes and that they do listen to their soul or

00:39:02.059 --> 00:39:05.139
listen to other people And we're if you didn't

00:39:05.139 --> 00:39:08.989
have that moment looking out the train I mean,

00:39:08.989 --> 00:39:11.030
who knows where you would be? And I love, I also

00:39:11.030 --> 00:39:14.610
love the part where you had said, you know, looking

00:39:14.610 --> 00:39:16.710
at doing something where you could continue to

00:39:16.710 --> 00:39:18.789
speak those four languages and the importance

00:39:18.789 --> 00:39:21.190
of that. So that's beautiful. So wait, what are

00:39:21.190 --> 00:39:23.849
those four? What are the four languages? And

00:39:23.849 --> 00:39:26.130
what did you play? What is your musical instrument?

00:39:26.150 --> 00:39:29.010
Well, I played my vocal chords primarily. I'm

00:39:29.010 --> 00:39:31.730
a singer, right? And so I was sort of the front

00:39:31.730 --> 00:39:33.670
man and the singer, pop singer, that kind of

00:39:33.670 --> 00:39:35.070
thing. You can look, if you go to Christian,

00:39:35.369 --> 00:39:37.849
Put in Christian Ray Flores in YouTube, you'll

00:39:37.849 --> 00:39:40.469
find a lot of videos from the 90s with long hair

00:39:40.469 --> 00:39:43.889
and very flashy clothes. And you'll have a lot

00:39:43.889 --> 00:39:46.670
of fun with that. But I speak English, Spanish,

00:39:46.889 --> 00:39:48.570
Russian, and Portuguese. Those are the four languages

00:39:48.570 --> 00:39:53.190
I speak. And you're right. I mean, if I hadn't

00:39:53.190 --> 00:39:54.969
listened in the moment, and I basically went

00:39:54.969 --> 00:39:57.469
back and I wasn't crazy or anything. I just told

00:39:57.469 --> 00:40:00.869
to my friends, my entourage, hey, I'm going to

00:40:00.869 --> 00:40:03.789
probably transition out of this in a very sort

00:40:03.789 --> 00:40:08.619
of Adult grown -up way not abruptly But I feel

00:40:08.619 --> 00:40:10.159
called to do these other things and of course

00:40:10.159 --> 00:40:12.199
everybody thought I was crazy, you know, not

00:40:12.199 --> 00:40:15.380
surprisingly so But you have to trust your intuition

00:40:15.380 --> 00:40:18.199
actually at some point and if I hadn't done that

00:40:18.199 --> 00:40:21.480
that's sort of the deal That's I that's in retrospect.

00:40:21.519 --> 00:40:24.079
It's really powerful and that's why I feel like

00:40:24.079 --> 00:40:27.719
I can I Think I can help people well because

00:40:27.719 --> 00:40:31.019
I've been through the high performer high achiever

00:40:31.019 --> 00:40:35.539
journey and make the turns when I felt it was

00:40:35.539 --> 00:40:38.440
necessary and took risks. But if I hadn't done

00:40:38.440 --> 00:40:44.300
that, I wouldn't have created philanthropic projects

00:40:44.300 --> 00:40:48.019
on literally three different continents. I wouldn't

00:40:48.019 --> 00:40:51.500
speak to audiences in all four languages, and

00:40:51.500 --> 00:40:56.739
I have. I'm now married for 25 years. My children

00:40:56.739 --> 00:41:00.250
love me. My family respects me. I... made a lot

00:41:00.250 --> 00:41:02.550
of sacrifices to be around my three daughters

00:41:02.550 --> 00:41:05.570
and be present with them. The whole time they

00:41:05.570 --> 00:41:08.269
were in the house, I literally have missed nothing

00:41:08.269 --> 00:41:13.030
from their lives. And that investment will pay

00:41:13.030 --> 00:41:15.530
dividends not only in our relationship with each

00:41:15.530 --> 00:41:19.130
other, but in their lives going forward. So that's

00:41:19.130 --> 00:41:21.389
a legacy. That's a multi -generational impact.

00:41:22.469 --> 00:41:25.809
And my point is there's things that you can do

00:41:25.809 --> 00:41:31.480
to just change your family for generations to

00:41:31.480 --> 00:41:36.179
come. And these things are almost always costly,

00:41:36.460 --> 00:41:39.800
risky, and scary. You have to leave your lane.

00:41:40.639 --> 00:41:42.679
You'll have to live your own story, not somebody

00:41:42.679 --> 00:41:46.860
else's story. And for that, my favorite person

00:41:46.860 --> 00:41:49.840
to help in coaching is that person who understands

00:41:49.840 --> 00:41:52.159
that and owns it and really wants to do that.

00:41:54.619 --> 00:42:00.090
Thank you so much. I'm pinching myself because

00:42:00.090 --> 00:42:02.730
I'm wondering, how did I get so, and I don't

00:42:02.730 --> 00:42:05.030
like the word luck, so I like to say bless, to

00:42:05.030 --> 00:42:08.710
even have you sign up and go on a live, no prep

00:42:08.710 --> 00:42:11.190
needed show, you had no idea. I don't even know

00:42:11.190 --> 00:42:41.710
if you know who I am, but I feel. the fifth We

00:42:41.710 --> 00:42:44.190
all want to be the best that we can be. And I

00:42:44.190 --> 00:42:48.230
also love your love for the future. And the children

00:42:48.230 --> 00:42:50.570
are our future. It doesn't matter what country

00:42:50.570 --> 00:42:52.730
they're on, they're our future. So thank you

00:42:52.730 --> 00:42:55.150
for working in those three countries to make

00:42:55.150 --> 00:42:59.170
sure that those children, my gosh, you may be

00:42:59.170 --> 00:43:02.289
helping the child that's going to find the cure

00:43:02.289 --> 00:43:04.909
for something. I mean, like, who knows, right?

00:43:04.949 --> 00:43:09.269
Like the ability, so. Christian, I got chills.

00:43:09.570 --> 00:43:11.869
You have been so fantastic. Thank you for the

00:43:11.869 --> 00:43:14.190
little difficulty in the beginning. I really

00:43:14.190 --> 00:43:17.309
appreciate it. And to everyone else, Creative

00:43:17.309 --> 00:43:19.909
Comm is out there. And I've never met anyone

00:43:19.909 --> 00:43:22.530
like Christian that does this whole performance.

00:43:22.590 --> 00:43:25.130
So amazing. And there are going to be some great

00:43:25.130 --> 00:43:27.750
speakers at Creative Comm. And I always have

00:43:27.750 --> 00:43:30.190
to, I think I got my wording to end it because

00:43:30.190 --> 00:43:33.210
Christian, as a corporate etiquette and international

00:43:33.210 --> 00:43:37.369
protocol, a consultant certified with the Protocol

00:43:37.369 --> 00:43:39.889
School of Washington in Washington, D .C. At

00:43:39.889 --> 00:43:44.050
the end of the day, empathy, etiquette, and let's

00:43:44.050 --> 00:43:48.090
all be nice to each other because that's so important.

00:43:49.230 --> 00:43:51.190
So everyone, you'll have all the information

00:43:51.190 --> 00:43:53.750
soon. Thank you, Christian, so, so much. I really

00:43:53.750 --> 00:43:56.269
appreciate however you found me. Thank you for

00:43:56.269 --> 00:43:58.989
finding me. Thank you. Thank you for being so

00:43:58.989 --> 00:44:01.170
generous and asking actually deep, profound questions.

00:44:01.170 --> 00:44:04.900
I really appreciate that. Okay, thank you. That

00:44:04.900 --> 00:44:06.860
means a lot to me. I'm going to end it right

00:44:06.860 --> 00:44:08.159
now and I really