Unlocking Success: Mitch Carson on Speaking, Selling, and Building a Global Brand

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You know, Mitch, they say there's a lot of introverts

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out there, but I'll tell you, those that are

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guests on my show, they're not. They're bold,

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they're brave, they're beautiful, creative, willing

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to come on live, not even knowing me. I don't

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know you, but you don't even know me. Amazing.

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So let's meet Mitch Carlson, which you don't

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have to meet him because you are. I think so.

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I think I've been impersonating somebody else.

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I don't know. So first of all, where are you?

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Las Vegas. Oh, that's right. You called me from

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Las Vegas. Like, like, I'm like Hendrix Las Vegas

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or like the heart of Las Vegas. I am stones throw

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away from Henderson, which is the next city over

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I'm in Las Vegas proper. So that's the largest

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area but Henderson in itself is a very large

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city. So I kind of wonder if we'll be like living

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in Orlando, like I'm an hour from Orlando. I

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used to live in celebration. I didn't go all

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the time, but if I wanted to, there was a million

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and a half things I could do. Is it kind of the

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same for you? Very much so. Las Vegas is the

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number one event center in the world, the seconded

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by Orlando, a very close second, I might add.

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And there's a lot to do here. I mean, the sporting

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capital of the world upcoming, because it's got

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women's basketball. Men's basketball is coming.

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It's got football. It's got hockey. It's got

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minor league baseball and Growing so it's a great

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city for for growth Wait before we get into you.

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Are you saying that Las Vegas is getting their

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own? basketball team yes Is there a name I? From

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what I'm told now. Don't hold me to this. I could

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be mistaken. I heard the Seattle supersonics

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are coming here Wow. And then the spear. Have

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you been to the spear? Have you had not yet?

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Not yet. Are you waiting for a great concert?

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I am. I just haven't felt. I mean, I see it.

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A lot of my friends have gone. They said it's

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fantastic. It's worth seeing. I do want to go

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to a concert there. At least, you know, at least

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once. I just recently attended a WNBA game where

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I saw the Las Vegas Sparks play or aces. That

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was great. That was fun and very different environment.

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So I haven't gone to a football game I will at

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some point go see the the Raiders play and I

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want to enjoy the the city while I'm here So

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much fun. I go to Las Vegas every year for the

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promotional products industry But the problem

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is is that every time I'm there the actual like

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like Lady Gaga It's like the blackout for most

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of the great like entertainers that I would love

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to see So unfortunately, I won't be able to see

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that but nothing about Las Vegas, which is like

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the coolest town Who is Mitch Carson? I still

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don't know you need to know I'm I've been a professional

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speaker for a little better than three decades

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I'm a former owner of an ad specialty company

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myself. I wrote the book on, hold on a second.

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I didn't know you had that background until I

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read your bio recently. But I wrote this book,

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which was published by John Wiley and sons called

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the silent salesman. And it's all about my journey

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in the promotional products industry. And I,

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I sold my business shortly after the publication

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of this book to halo branded solutions out of

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Chicago. So I was in the business and this book

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also got translated into German as you see right

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here. So it was also translated and I sold 11

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,000 copies domestically and then 4 ,000 copies

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in the German language. Is it still on Amazon?

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Can I still buy the book? Yeah. Oh, I want to

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go back. Yes. Oh my God. That's how we have to

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go back to that. Tell me what you're doing now.

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I was in the promo products business. I first

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started out in it while attending college at

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the University of Southern California, selling

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t -shirts, cups, and fraternity paddles on fraternity

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and sorority row. And did that, then I sold it

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to UCLA students, and I started my business that

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way while in college, part -time helping to pay

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for my tuition and living expenses. And the problem

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with doing that kind of work is the social chairperson

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changed every semester. So it was a new person.

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So relationships couldn't be forged. It was transactional,

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not relational. So then I flipped into the music

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business in the eighties, where we had clients

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like Capital Records, Virgin Records, EMI Records.

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And then we got into handling, I was out of LA.

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Then we got into handling a lot of the New York

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labels because of our work in LA. And the entertainment

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industry was our next target. And then that was

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relationship based and that's where I grew the

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business to a reasonable size. Then sold it in

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1988 to my number one salesman. I walked away

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from the business and got into, uh, wall street.

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I was selling, uh, I worked for a company called

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Merrill Lynch sold stocks on wall street stocks

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and bonds was, you know, licensed series seven

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license did that for a couple of years. Love

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the idea of selling. And when I found out that

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I could sell one to many, my life changed. I

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used to sell one to one, like most people do

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when they start out in selling. When I found

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out about the speaking business and selling one

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to many, my income reflected that change. It

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went up many fold because when you're speaking

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to a room full of potential buyers, not only

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are you positioned higher than A salesperson

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that is knocking on the door begging for business.

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They come came to me and I was able to charge

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higher margins than anyone else and get away

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with it because they wanted to do business with

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me. And I was at that time a published author

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of a smaller book, which then led to the bigger

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books. And subsequently I've written many books

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and that is a great tool to stand out in a sea

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of sameness. How do you differentiate books,

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media speaking? the list can go on, but it's

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about the person that takes the bigger action

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than his competitor. So now you are, so is now,

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am I correct in saying that now you speak on

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the big stages? Yes. And help other people understand

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how to sell to many in that one. I love that.

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So how do you get speaking gigs? It's all been

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referral for me over the years. I've been on

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platforms now over 30 years, and it's where I'm

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speaking in one environment. I spoke one time

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for PPAI, long time ago, how to use direct mail,

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you know, lumpy mail pieces, dimensional mail.

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And I used some of the suppliers that had the

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bottles. I used to do bottle mailers, things,

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sipping, sending things in zippered coconuts,

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all different ideas that came from the promotional

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products industry. Scratch off cards to create

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the interaction. I'm still in love with the uniqueness

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of all these products. And I did that for a while,

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but then I had to exit the business when I sold

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it to Halo branded solutions for obvious reasons.

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I couldn't compete with. with them for a period

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of time and then i just went into another direction

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but the speaking side of the business took off

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and i built it through referrals and then if

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you become an author it makes you much more credible

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and easier to get booked on stages then when

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you are on front of cameras in network television

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front of network television the logos are real

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you can show the footage they want to book you

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even more and it just rolled from there Oh, I

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love that. So a lot of the conventions that you're

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speaking at are conferences or, you know, sales

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meetings, all of that. Are they, a lot of them

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right there in Las Vegas or are you doing a lot

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of traveling? Some of them are in Vegas. I lived

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in Asia for 13 years. So I repatriated to the

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U .S. one year ago, full time. Most of the events

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I speak at are my own today. I produce my own

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events. So I'm proud. Oh, you're so interesting.

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Yeah, I create my own crowds based on my own

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list or use Facebook ads to create a crowd of

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people. Or I might piggyback on others, but I

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rarely speak on other people's platforms today.

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I do occasionally like I'm off to Singapore in

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two weeks. I'll be producing one live event,

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two webinars to a crowd and then producing two

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different speaking mastery programs, how to speak

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and sell from the stage, either virtual or live

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in person to a group of people while in Singapore.

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How many people on your team? Right now, small,

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just five. Wow. And all five are going to travel

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with you to Singapore? No, no, no, no. I have

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students there that will assist me. Oh, that.

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No, I don't need to bring them. Yeah. You're

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cool. This is really, really cool with all the

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experience that you have. And so, okay, so you

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have a website or do you need a website? I do

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have a website. I have a landing page depending

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on the event. I'll create something specific

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to that. My website is mitchcarson .com. Yep.

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Okay, I wanna add that mitchcarson .com. So Mitch.

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So like I'm just trying I want to pull this all

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together for a lot of people because so many

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people want to be a speaker That's like their

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big dream. They feel like you know, I've got

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a story. I've got information I'm gonna go on

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the stream. I'm gonna do it myself and they start

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applying for gigs How would you recommend like

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in simple steps? How someone can kind of mimic

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what you're doing if they were seasoned as much

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as you are and as a 62 year old I could say I'm

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season two. So we're filled with a lot of wisdom

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that we know from years of being in, whether

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it's an industry or doing what you're doing.

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But let's just say they're not a season and they're

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thinking, you know, I want to get on the stage

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tomorrow because I'm 22. And that's what I think

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is going to happen. I'm going to speak it into

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existence. And tomorrow I'll be on the big stage

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now. Just kidding around. Don't be mad at me,

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people. I'll just be kidding around. So how do

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you help to or do they, are you a coach, a consultant?

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Is there anything that you could share for people

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to? Yeah, I can share for you. So the for the

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22 year old. For the 22 year old who has speaking

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experience or no speaking experience, those are

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no speaking experience. I just want to see their

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mom and dad said you're a good speaker. Get on

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the stage. All right, it's a process. If you

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all right, let me give you a couple definitions

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so we're clear. A public speaker is someone that

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speaks publicly. A professional speaker is someone

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who gets paid to speak. or sells from the stage

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and earns money doing it. That's my category.

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If you are a public speaker, you might go to

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a place called Toastmasters and learn how to

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speak for seven minutes. They help you with the

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ums, the you knows, the ahs. They obliterate

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that from your verbiage, which is great. They

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do not, however, train you to be a professional

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speaker. That's a completely different track.

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And people get that confused. Well, I'm a Toastmaster

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champion. And I say, great, tell your grandma,

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she'll maybe be impressed. I'm not impressed.

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That won't earn you a spot to speak on one of

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my stages because you're a Toastmaster champion.

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That just means you're confined. You've gotten

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over the basics. You've now graduated middle

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school. You are not even in high school yet.

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That's a completely different track. I have to

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emphasize that if there are toastmasters listening

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to this, if you hate me, you can email me. That's

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fine. I'll take your I've shared the stage with

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three world champion toastmaster speakers. I'm

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not going to mention their names. They were all

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excellent speakers for seven minutes. Extending

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them beyond that was a challenge for them because

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they were programmed to do that. And it's good.

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They're good. They know how to engage an audience.

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They were good people, nice people. They don't

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know the skill of selling from the stage. That's

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a completely different track. It's not the same.

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Baseball is not the same as cricket. They both

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have bats or swinging something completely different

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sports. Netball is not NBA basketball as they

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play in. You know, they're they look the same,

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but they're not completely different skill sets.

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in the same genre, because you're opening your

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mouth and moving your lips, that okay, that might

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be where the similarities begin and end. So totally

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different. And if you are a good speaker, just

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like you described from your mom who said, okay,

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you ought to go speak, hire a professional who's

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been where you want to go. Who's been where you

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want to go, not someone like your granny. I'm

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going to call granny who says you're a good speaker,

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Jimmy, you ought to do that and make some money

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or go make some money. Well, okay, granny, how

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do I do that? Go to Toastmasters. No, that's

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not advice. No, you need to hire a professional

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or go get training from someone who's done it.

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There are a lot of speaker trainers out there.

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Lots of them. Find the one that fits the bill

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and has provable assets to show that they have

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been where you want to go. I've spoken on stages

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in 63 countries. I've made hundreds of thousands

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of dollars selling in one 90 minute spot. It's

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all provable. I've been on media all over the

00:14:05.990 --> 00:14:08.950
world. My credentials are as solid as anyone

00:14:08.950 --> 00:14:13.929
on the planet. So this is my, my domain. So I

00:14:13.929 --> 00:14:16.200
hear about people who are speaker coaches. and

00:14:16.200 --> 00:14:18.039
they've never traveled. They've never made a

00:14:18.039 --> 00:14:20.820
nickel and they help people get over the ums

00:14:20.820 --> 00:14:23.440
and ahs. Great. That's a Toastmaster audience

00:14:23.440 --> 00:14:27.340
or for corporate maybe has to do an year end

00:14:27.340 --> 00:14:30.080
presentation of here's where we were at the beginning

00:14:30.080 --> 00:14:32.000
of the quarter to the second quarter. There are

00:14:32.000 --> 00:14:34.879
coaches for that. I'm not one of them. That isn't

00:14:34.879 --> 00:14:38.080
my bailiwick. My bailiwick is how to turn your

00:14:38.080 --> 00:14:41.120
passion into profits and extract money from a

00:14:41.120 --> 00:14:43.159
crowd. So they are running to the back of the

00:14:43.159 --> 00:14:46.639
room with their credit cards. That's the focus,

00:14:47.220 --> 00:14:52.100
completely different. I understand. As a matter

00:14:52.100 --> 00:14:54.759
of fact, because I won the, you know, topic table

00:14:54.759 --> 00:14:57.559
topics, I am a toaster, but I, but I get it.

00:14:57.600 --> 00:15:00.480
I totally understand what you're saying. I, so

00:15:00.480 --> 00:15:02.639
what, but when it comes to speaking and those

00:15:02.639 --> 00:15:07.659
as and, um, I have a question for you. I am always

00:15:07.659 --> 00:15:10.879
fascinated by Elon Musk. Okay, what's up with

00:15:10.879 --> 00:15:14.580
all of his as and um He's a billionaire. He can

00:15:14.580 --> 00:15:16.740
say whatever he wants. He's a child. I know I

00:15:16.740 --> 00:15:19.399
know but he really isn't like it's just so hard

00:15:19.399 --> 00:15:22.539
to listen to him and i'm like Can you just like

00:15:22.539 --> 00:15:24.740
so even if he was let's just say forget like

00:15:24.740 --> 00:15:26.279
he thought i'm a billionaire Everyone's gonna

00:15:26.279 --> 00:15:28.620
deal with my odds and ums Is there really a chance

00:15:28.620 --> 00:15:31.220
for someone like him that he could? Learn and

00:15:31.220 --> 00:15:33.620
practice how to remove them like we do on tape

00:15:33.620 --> 00:15:36.200
and toastmasters and actually come out and speak

00:15:36.200 --> 00:15:39.389
without all those odds and ums I could fix him

00:15:39.389 --> 00:15:44.350
in two hours. I could fix him. Here's the issue

00:15:44.350 --> 00:15:47.769
with a man like him. His ego doesn't fit on planet

00:15:47.769 --> 00:15:50.330
Earth. That's why he wants to go to Mars. Okay.

00:15:50.710 --> 00:15:53.370
It needs to expand his ego over there. He has

00:15:53.370 --> 00:15:56.029
to be willing to be teachable and he probably

00:15:56.029 --> 00:15:59.690
suffers from I don't give up. And because of

00:15:59.690 --> 00:16:02.690
that, I don't give up. He doesn't need the feedback.

00:16:03.309 --> 00:16:05.809
He doesn't want it. There's no pain associated

00:16:05.809 --> 00:16:08.909
with him talking that way. For people who've

00:16:08.909 --> 00:16:10.690
gone I've been to it. I went to a Toastmaster

00:16:10.690 --> 00:16:12.929
I went and spoke at their international conference

00:16:12.929 --> 00:16:15.690
about the business of speaking So I I understand

00:16:15.690 --> 00:16:17.710
we're Toastmasters and they're a great organization

00:16:17.710 --> 00:16:20.190
They've helped a lot of people develop confidence

00:16:20.190 --> 00:16:23.470
speaking properly, but it's not business. It's

00:16:23.470 --> 00:16:27.129
completely different track You know this as I

00:16:27.129 --> 00:16:29.789
went did a table topic one night. It was fun

00:16:29.789 --> 00:16:32.529
I came as a guest of a friend who was a Toastmaster

00:16:32.529 --> 00:16:35.129
in Singapore. I went to his event. I was there

00:16:35.129 --> 00:16:38.840
participated. It was fun but it's not pro it's

00:16:38.840 --> 00:16:42.779
a you know different game and these people suffered

00:16:42.779 --> 00:16:46.399
the pain of getting feedback can you imagine

00:16:46.399 --> 00:16:48.720
giving feedback to elon and living to the next

00:16:48.720 --> 00:16:51.279
day he's probably got a you know a hustle a huddle

00:16:51.279 --> 00:16:54.139
of hitman like i mean he's the richest man on

00:16:54.139 --> 00:16:56.720
earth he's not going to pay attention to somebody

00:16:56.720 --> 00:16:59.639
correcting his ums and ahs i would i would bet

00:16:59.639 --> 00:17:03.059
he would turn beet red and you'd see from his

00:17:03.059 --> 00:17:05.440
native africa a bunch of lions coming after you

00:17:06.009 --> 00:17:08.769
tearing you apart. There's no way he's going

00:17:08.769 --> 00:17:11.849
to accept criticism. Do you think we're the only

00:17:11.849 --> 00:17:14.930
ones that notice that? Oh, he's one of the most

00:17:14.930 --> 00:17:19.230
visible faces in the world. Somebody had enough

00:17:19.230 --> 00:17:21.710
guts to tell him, hey, you might want to eliminate

00:17:21.710 --> 00:17:24.109
umbs. Can you imagine how many F words he dropped

00:17:24.109 --> 00:17:30.250
to that person? He does, right? Right and I just

00:17:30.250 --> 00:17:31.930
think of other speakers that are thinking to

00:17:31.930 --> 00:17:33.769
themselves. Well, you know I could do it I could

00:17:33.769 --> 00:17:36.630
do it. It's like no don't do it. No matter you're

00:17:36.630 --> 00:17:41.250
not You're not the man on the planet. He is he

00:17:41.250 --> 00:17:44.730
gets away with it. He doesn't give a F about

00:17:44.730 --> 00:17:48.569
what people think of him But it's very distracting.

00:17:48.750 --> 00:17:52.289
So if you do have an issue with that talk to

00:17:52.289 --> 00:17:54.829
Mitch so Mitch I love what you're doing. So first

00:17:54.829 --> 00:17:56.890
of all, you said 13 years in Southeast Asia.

00:17:56.970 --> 00:17:59.069
So would I be guessing correctly that was Singapore

00:17:59.069 --> 00:18:01.549
or is that another? I lived in Thailand. I lived

00:18:01.549 --> 00:18:06.750
in Bali and I lived in Manila, Philippines. Wow,

00:18:07.150 --> 00:18:12.809
and what was your drive to move? Why? Full disclosure,

00:18:13.390 --> 00:18:16.230
I wanted I got invited to go speak over an event

00:18:16.230 --> 00:18:22.940
in Thailand back in 2009 and. I loved it. I loved

00:18:22.940 --> 00:18:27.000
how I felt. The people were so nice. And I thought,

00:18:27.000 --> 00:18:30.400
I've always envisioned traveling the world a

00:18:30.400 --> 00:18:34.779
little more. And I'd sold my company. I had some

00:18:34.779 --> 00:18:37.980
flexibility. I thought, how would it be nice

00:18:37.980 --> 00:18:40.960
to come back? And then somebody invited me to

00:18:40.960 --> 00:18:43.119
speak at another event the following week in

00:18:43.119 --> 00:18:46.710
Thailand. So I stayed longer. and then I realized

00:18:46.710 --> 00:18:48.569
okay and they said well you got to go check out

00:18:48.569 --> 00:18:50.490
Chiang Mai Thailand it's really cool up there

00:18:50.490 --> 00:18:53.329
it's so nice and I went up there and I said I'm

00:18:53.329 --> 00:18:57.890
moving I went back and sold everything then I

00:18:57.890 --> 00:19:02.450
left driving a convertible BMW to driving a motorbike

00:19:02.450 --> 00:19:06.609
and living in a simple apartment versus a larger

00:19:06.609 --> 00:19:11.769
residence before that in LA and adjusted my life

00:19:11.769 --> 00:19:14.289
I wore t -shirts flip -flops and shorts every

00:19:14.289 --> 00:19:21.039
day completely changed my life. And retired for

00:19:21.039 --> 00:19:25.200
a bit. I enjoyed doing very little until I got

00:19:25.200 --> 00:19:28.059
bored out of my mind. And then I went and I haven't

00:19:28.059 --> 00:19:30.819
stopped working since so but I enjoyed let's

00:19:30.819 --> 00:19:34.299
say semi retirement for a couple years. And the

00:19:34.299 --> 00:19:38.240
people, the culture, the food, everything resonated

00:19:38.240 --> 00:19:41.299
with me in a positive way. And that's why I stuck

00:19:41.299 --> 00:19:43.740
around so long. The only reason I'm back in the

00:19:43.740 --> 00:19:47.230
US Was due to the pandemic and I could I had

00:19:47.230 --> 00:19:49.809
to come back here through the the efforts and

00:19:49.809 --> 00:19:52.210
the directives of the State Department Saying

00:19:52.210 --> 00:19:55.490
come back get vaccinated and as a traveling speaker

00:19:55.490 --> 00:19:58.190
I needed to be vaccinated and then I got stuck

00:19:58.190 --> 00:20:00.230
here Then the borders were closed both in and

00:20:00.230 --> 00:20:03.869
out so I couldn't go back to Thailand For a while

00:20:03.869 --> 00:20:05.529
and then I realized you know what I kind of like

00:20:05.529 --> 00:20:08.569
being an American again So I'm torn. I don't

00:20:08.569 --> 00:20:10.779
know which I love it Yeah, I totally can understand

00:20:10.779 --> 00:20:13.559
that my son lives in Shanghai for over 10 years

00:20:13.559 --> 00:20:16.140
and I had the opportunity to move to now Jing

00:20:16.140 --> 00:20:20.240
and teach business English and I did I I loved

00:20:20.240 --> 00:20:22.720
everything I love like the I love getting ready

00:20:22.720 --> 00:20:25.460
for like just the idea of looking it up and going

00:20:25.460 --> 00:20:27.019
what's gonna happen What's my apartment gonna

00:20:27.019 --> 00:20:29.119
look like and then I love getting there and I

00:20:29.119 --> 00:20:32.359
love shopping and I you're right I have a I love

00:20:32.359 --> 00:20:35.519
this memory of my daughter went with me and we

00:20:35.519 --> 00:20:37.359
were both on the you know, the subway which by

00:20:37.359 --> 00:20:39.519
the way, it's so clean like Yeah, I don't think

00:20:39.519 --> 00:20:41.240
people realize that you could be you could eat

00:20:41.240 --> 00:20:43.119
off the floor It's cleaner than people's homes

00:20:43.119 --> 00:20:45.660
crazy and the people are so nice, but she was

00:20:45.660 --> 00:20:48.119
sitting next to a young girl They did not speak

00:20:48.119 --> 00:20:50.119
the same language But they both were laughing

00:20:50.119 --> 00:20:52.599
and making fun of me and I was totally fine with

00:20:52.599 --> 00:20:54.700
it And I thought like that's all you need we

00:20:54.700 --> 00:20:57.720
were able to communicate just fine with a smile

00:20:57.720 --> 00:20:59.680
and a couple of words and if I really needed

00:20:59.680 --> 00:21:03.140
my phone was there to do it and I I I know exactly

00:21:03.140 --> 00:21:05.480
what you're saying. I loved every minute of it

00:21:05.480 --> 00:21:07.859
my son I can understand why he loves Shanghai.

00:21:08.099 --> 00:21:11.660
I was there for about six weeks and I just, I

00:21:11.660 --> 00:21:13.480
literally could go back. And you know what I

00:21:13.480 --> 00:21:15.779
found? I love that. There's, there's work for

00:21:15.779 --> 00:21:17.720
everyone. So in the morning, when it's bustling,

00:21:17.960 --> 00:21:19.619
there's people out there that are cleaning and

00:21:19.619 --> 00:21:21.920
they clean all the ATM glass. So they get everything

00:21:21.920 --> 00:21:24.079
together. And, and then people, you don't see

00:21:24.079 --> 00:21:26.839
nursing homes. You don't see assisted living

00:21:26.839 --> 00:21:28.900
centers because they take care of their own and

00:21:28.900 --> 00:21:31.180
they have such a great philosophy. They do, right?

00:21:31.180 --> 00:21:34.359
It's amazing. The only thing is, is I was like

00:21:34.359 --> 00:21:37.279
58. And I knew, and I didn't get my work fees.

00:21:37.359 --> 00:21:39.299
I was promised it and I didn't have it. And then

00:21:39.299 --> 00:21:41.680
someone said, you're in Trend Micro and Ericsson,

00:21:41.720 --> 00:21:43.660
you better get it. And I got like, oh my God,

00:21:43.720 --> 00:21:47.380
I got scared. But other than that, and of course,

00:21:47.380 --> 00:21:49.500
I think it's very difficult to work after 60

00:21:49.500 --> 00:21:51.420
anyways. They won't give out work visas because

00:21:51.420 --> 00:21:54.539
we're old or considered old, but I understand.

00:21:54.559 --> 00:21:57.059
I can't wait one day to get to Singapore. So

00:21:57.059 --> 00:21:58.900
you must be excited about your, you have friends

00:21:58.900 --> 00:22:01.099
that you just like, do you have like, I have

00:22:01.099 --> 00:22:03.599
friends, I have students. I stay in hotels. I

00:22:03.599 --> 00:22:05.779
like to have my privacy, but I have many friends

00:22:05.779 --> 00:22:09.039
and students in Singapore and in Thailand, pretty

00:22:09.039 --> 00:22:10.779
much throughout Southeast Asia. I mean, I've

00:22:10.779 --> 00:22:12.960
run events in Dubai all the way through Japan.

00:22:13.660 --> 00:22:18.920
I have. had a good career that I attribute to

00:22:18.920 --> 00:22:21.660
the speaking industry. Oh, I love that. And how

00:22:21.660 --> 00:22:23.220
brilliant are you that you actually create your

00:22:23.220 --> 00:22:25.440
own events around your own speaking so you don't

00:22:25.440 --> 00:22:29.180
have to apply for yourself? So what do other

00:22:29.180 --> 00:22:32.599
people do? Like, how do you find other speakers

00:22:32.599 --> 00:22:35.660
to join you? What does that look like? Sometimes

00:22:35.660 --> 00:22:38.420
I'll invite other speakers if they have a congruent

00:22:38.420 --> 00:22:42.460
product or service which will augment what my

00:22:42.460 --> 00:22:46.670
efforts are. If I'm speaking about public speaking

00:22:46.670 --> 00:22:49.029
and then about how to get on the media and somebody

00:22:49.029 --> 00:22:52.190
has a software solution, this is just made up

00:22:52.190 --> 00:22:57.089
topic that adds to the value for my audience.

00:22:57.569 --> 00:23:02.109
They might be invited in might be if, if I'm

00:23:02.109 --> 00:23:05.849
speaking at a conference on AI, which I produced

00:23:05.849 --> 00:23:12.859
many events on AI in 2023, uh, we invited people

00:23:12.859 --> 00:23:16.000
who would add to that effort, somebody who had

00:23:16.000 --> 00:23:18.460
an AI solution that wasn't something that we

00:23:18.460 --> 00:23:21.460
were covering. So it's a matter of where can

00:23:21.460 --> 00:23:24.779
you fit in? Can you parasite onto somebody else's

00:23:24.779 --> 00:23:27.160
efforts? That's a great way to start as well.

00:23:27.180 --> 00:23:29.480
That's what I did in the early years. I didn't

00:23:29.480 --> 00:23:31.720
produce my own events. I didn't know the business

00:23:31.720 --> 00:23:34.440
until I learned the business. Once I learned

00:23:34.440 --> 00:23:37.460
the business, then I could architect my own events.

00:23:38.500 --> 00:23:41.299
I love that. So, okay, going back to the 21 -year

00:23:41.299 --> 00:23:43.039
-old where grandma's saying, oh, honey, you should

00:23:43.039 --> 00:23:45.859
be on the stage. You always speak so well. So,

00:23:46.119 --> 00:23:49.359
for, like, I like it almost, and tell me if I'm

00:23:49.359 --> 00:23:52.299
wrong. I kind of like it at like, you know, there's

00:23:52.299 --> 00:23:54.460
a lot of great female basketball players, but

00:23:54.460 --> 00:23:57.880
very few are gonna make it in the WNBA. And,

00:23:57.940 --> 00:23:59.579
you know, you may be a great football player

00:23:59.579 --> 00:24:01.279
and you may even be the best in your high school

00:24:01.279 --> 00:24:03.599
and you may be great at college, but to get...

00:24:04.369 --> 00:24:06.869
National NFL, that's, that's tough. And I, the

00:24:06.869 --> 00:24:08.869
same thing, am I wrong? I'm thinking, you know,

00:24:08.869 --> 00:24:10.529
you can have these goals, but you've got to be

00:24:10.529 --> 00:24:12.890
the best of the best to be in a position where

00:24:12.890 --> 00:24:16.390
you're like world renowned speaker. Yeah, there,

00:24:16.450 --> 00:24:19.650
there are some steps you have to take. Number

00:24:19.650 --> 00:24:23.430
one, if you want to be recognized as a speaker,

00:24:24.349 --> 00:24:27.589
pick a niche, own it. And I mean, own it, be

00:24:27.589 --> 00:24:29.690
the number one person in that niche. How do you

00:24:29.690 --> 00:24:32.349
do that? You write a book, you write a column.

00:24:32.599 --> 00:24:36.759
You aggressively give value through your LinkedIn

00:24:36.759 --> 00:24:40.180
profile. You get on platforms that are related

00:24:40.180 --> 00:24:43.680
to that niche, other people's platforms, as well

00:24:43.680 --> 00:24:48.839
as your own, and you write multiple books. You

00:24:48.839 --> 00:24:53.259
therefore cannot be anything other than the irrefutable

00:24:53.259 --> 00:24:57.539
expert in the category. That is that is really

00:24:57.539 --> 00:24:59.900
advice that people need to have that is really

00:24:59.900 --> 00:25:03.519
great advice To get yourself. Well, I did a tech

00:25:03.519 --> 00:25:08.299
talk. So yeah stage I have it but is that like

00:25:08.299 --> 00:25:12.519
do a Ted X talk can help I've done one Ted X

00:25:12.519 --> 00:25:14.980
I'll never do another because it was unpaid It

00:25:14.980 --> 00:25:18.700
was just so I could scratch that itch or tick

00:25:18.700 --> 00:25:21.700
the box of yes. I'm a Ted X speaker I have no

00:25:21.700 --> 00:25:24.250
desire to do another one because it was a lot

00:25:24.250 --> 00:25:26.670
of work and preparation to not get paid. And

00:25:26.670 --> 00:25:28.569
once you're in the paid arena, it's like, why

00:25:28.569 --> 00:25:30.990
am I doing this for free? I only did it for the

00:25:30.990 --> 00:25:34.170
personal branding. Only did it to show, yes,

00:25:34.170 --> 00:25:37.690
I'm a TEDx speaker as well. So I am covered in

00:25:37.690 --> 00:25:40.730
my personal branding completely. And it was a

00:25:40.730 --> 00:25:43.349
fun experience. Did it in Kuala Lumpur. I spoke

00:25:43.349 --> 00:25:47.430
at a international medical university and some

00:25:47.430 --> 00:25:49.759
of the speakers were okay. Most were not. They

00:25:49.759 --> 00:25:52.099
were first timers. This was their first exposure,

00:25:52.119 --> 00:25:54.839
and they had an interesting idea, an idea worth

00:25:54.839 --> 00:25:58.539
presenting, I think was their theme. And it was

00:25:58.539 --> 00:26:01.319
a good experience. Would I do it again? No. Do

00:26:01.319 --> 00:26:05.119
I regret it? No. I did enjoy the experience.

00:26:05.720 --> 00:26:07.859
I love that. All right, so I'm getting ready

00:26:07.859 --> 00:26:11.579
to publish an article that I wrote. And I'm on

00:26:11.579 --> 00:26:14.859
some social audio apps like Clubhouse. I don't

00:26:14.859 --> 00:26:16.000
know if you're familiar with that. Sure, I remember

00:26:16.000 --> 00:26:19.119
Clubhouse. Yep clubhouse Forbes Riley is on clubhouse

00:26:19.119 --> 00:26:21.579
a lot like I know that she at one point was running

00:26:21.579 --> 00:26:24.000
a ton of rooms and there's a new app called chatter

00:26:24.000 --> 00:26:27.279
social which actually adds video content so you

00:26:27.279 --> 00:26:31.319
can actually same thing so very very fun um but

00:26:31.319 --> 00:26:34.720
my question really with all of that is it kind

00:26:34.720 --> 00:26:38.000
of a brand new question should someone who's

00:26:38.000 --> 00:26:39.880
considered a thought leader and on the big stage

00:26:39.880 --> 00:26:43.420
ever talk political like their political viewpoints

00:26:43.420 --> 00:26:47.119
and start to not only just share what it is but

00:26:47.119 --> 00:26:51.079
maybe even participate in sharing untruths things

00:26:51.079 --> 00:26:55.660
that really are not necessarily the truth and

00:26:55.660 --> 00:26:58.119
factual, but just sharing because they're hoping

00:26:58.119 --> 00:27:02.480
that out of, you know, 500 people, 450 will repeat

00:27:02.480 --> 00:27:04.519
it and won't look it up and 50 are going to dig

00:27:04.519 --> 00:27:05.920
deep and go, wait a second, there's something

00:27:05.920 --> 00:27:08.259
wrong with this information. But what, but what

00:27:08.259 --> 00:27:11.099
does that look like for the speaker? Like, can

00:27:11.099 --> 00:27:15.119
that harm you? Absolutely. Yes. And absolutely

00:27:15.119 --> 00:27:20.680
no. Uh, and I'll explain. If you are a controversial

00:27:20.680 --> 00:27:23.700
person and you're willing to lose half your audience,

00:27:23.900 --> 00:27:26.980
whether you are in Trump's camp or Kamala Harris's

00:27:26.980 --> 00:27:30.539
camp, you need to pick one. If you want to go

00:27:30.539 --> 00:27:32.380
down that lane, because what you're going to

00:27:32.380 --> 00:27:36.680
do is create polarity. If you are a Trump person

00:27:36.680 --> 00:27:40.680
and you start talking about Kamala Harris's issues

00:27:40.680 --> 00:27:43.039
of whatever, how she handled the border, whether

00:27:43.039 --> 00:27:45.720
she's black or not, or Indian, all of those things

00:27:45.720 --> 00:27:49.769
that Trump brought up. You're going to completely

00:27:49.769 --> 00:27:53.789
lose the people that support her. This is the

00:27:53.789 --> 00:27:56.930
most divisive Presidential election that I can

00:27:56.930 --> 00:28:02.109
recall in my 64 years on this planet Okay, I

00:28:02.109 --> 00:28:04.170
don't know if you would agree, but it's it's

00:28:04.170 --> 00:28:09.750
incredibly Emotional and people react like I've

00:28:09.750 --> 00:28:12.410
never seen before there was nothing like this.

00:28:12.410 --> 00:28:15.890
I've seen a my brief history on this planet where

00:28:15.890 --> 00:28:18.390
people are all upset. So you will lose half your

00:28:18.390 --> 00:28:21.650
audience if we're at a 50 -50 between the two.

00:28:22.549 --> 00:28:25.430
And that being said, it may be a great tactic

00:28:25.430 --> 00:28:29.049
if most of your audience is leaning right already.

00:28:29.910 --> 00:28:31.970
Anybody that might not have liked you is going

00:28:31.970 --> 00:28:34.549
to fall in love with you because you were willing

00:28:34.549 --> 00:28:38.089
to take a stand and say, I Trump support or I

00:28:38.089 --> 00:28:40.970
support Trump no matter what. I don't care that

00:28:40.970 --> 00:28:43.539
he was wrongly convicted. And I'm just using

00:28:43.539 --> 00:28:45.420
this as a position. I'm not claiming where I

00:28:45.420 --> 00:28:47.960
stand on this. I don't take that. I'm neutral

00:28:47.960 --> 00:28:51.019
when it comes. I don't talk about politics or

00:28:51.019 --> 00:28:54.119
religion because that only can create problems

00:28:54.119 --> 00:28:58.559
in my world because I like to be Swiss when it

00:28:58.559 --> 00:29:01.039
comes to politics. But if you're to take the

00:29:01.039 --> 00:29:03.839
position of Trump is great. All of this, you

00:29:03.839 --> 00:29:07.059
might get all those swing boats of people following

00:29:07.059 --> 00:29:11.400
you and loving you. And it's, it runs a risk.

00:29:11.630 --> 00:29:15.509
Don't you think? Oh I do if you read my if you

00:29:15.509 --> 00:29:17.470
saw my video I just say there's two things I

00:29:17.470 --> 00:29:20.769
don't talk about politics and religion and I

00:29:20.769 --> 00:29:22.710
because I'm a corporate etiquette educator so

00:29:22.710 --> 00:29:25.210
that would oh that would have fit him to what

00:29:25.210 --> 00:29:28.490
I do anyways uh but I but I'm just curious because

00:29:28.490 --> 00:29:30.910
I'm as I'm writing this article you know I've

00:29:30.910 --> 00:29:35.569
heard some very well -known people on these social

00:29:35.569 --> 00:29:38.589
audio apps and I'm like whoa like that's so risky

00:29:38.589 --> 00:29:41.309
but maybe at one point you just Don't care. Either

00:29:41.309 --> 00:29:44.069
are your home just to get swayed. Taylor Swift

00:29:44.069 --> 00:29:46.130
ran into that recently because I think a week

00:29:46.130 --> 00:29:48.809
or two ago she threw her support behind Kamala

00:29:48.809 --> 00:29:53.029
Harris. That cost her a great number of fans.

00:29:53.809 --> 00:29:56.549
She was willing to do that for her particular

00:29:56.549 --> 00:30:00.650
reason. And I thought you got to give her a A

00:30:00.650 --> 00:30:05.269
for courage because she lost a lot of fans, probably

00:30:05.269 --> 00:30:07.869
sponsorships by stating that position. If you

00:30:07.869 --> 00:30:10.809
are a high profile person, obviously she's the

00:30:10.809 --> 00:30:12.930
biggest entertainer in the world right now. But

00:30:12.930 --> 00:30:15.230
if you're at that level or near that level, if

00:30:15.230 --> 00:30:17.769
you're a Nicki Minaj or some of the other and

00:30:17.769 --> 00:30:21.730
you start spouting politics, you're running the

00:30:21.730 --> 00:30:25.769
risk of losing the people who a don't talk about

00:30:25.769 --> 00:30:29.049
it and may have a private opinion about it. My

00:30:29.049 --> 00:30:33.690
suggestion for those people is zip it. You share

00:30:33.690 --> 00:30:37.529
it. You're going to lose some. Why do that? Unless

00:30:37.529 --> 00:30:41.769
you are incredibly passionate. and you're willing

00:30:41.769 --> 00:30:44.609
to lose and you believe you're gonna gain more

00:30:44.609 --> 00:30:47.109
strength out of the people that do agree with

00:30:47.109 --> 00:30:50.609
you and your like -minded method of delivering

00:30:50.609 --> 00:30:54.549
that sharing. Okay, thank you. I really appreciate

00:30:54.549 --> 00:30:57.829
that. Okay, let's switch gears now. I would like

00:30:57.829 --> 00:31:03.750
for you to share how to be a good audience listener.

00:31:04.089 --> 00:31:06.470
What do you expect you so you're going to speak

00:31:06.470 --> 00:31:08.569
and you've got the audience in front of you What

00:31:08.569 --> 00:31:11.109
would you like to see from everyone that's coming

00:31:11.109 --> 00:31:16.329
into the arena or wherever you're speaking? Turn

00:31:16.329 --> 00:31:22.789
off your cell phones Big time cell phones are

00:31:22.789 --> 00:31:25.990
off I tell people when I go through that and

00:31:25.990 --> 00:31:29.150
say guys by the way Photos are fine. If you need

00:31:29.150 --> 00:31:31.990
to text Tina, please leave the room this this

00:31:31.990 --> 00:31:36.259
this presentation is not for you. Because I am

00:31:36.259 --> 00:31:38.420
easily distracted and if your head is down and

00:31:38.420 --> 00:31:41.400
you're texting and smiling, I'm going to think

00:31:41.400 --> 00:31:44.140
you're talking about me. And I'm also going to

00:31:44.140 --> 00:31:46.339
believe that this isn't the presentation for

00:31:46.339 --> 00:31:48.700
you. So you can certainly leave now and we'll

00:31:48.700 --> 00:31:50.400
give you your money back at the back of the room.

00:31:52.160 --> 00:31:56.230
Oh, yeah. I like that. I want to go a little

00:31:56.230 --> 00:31:58.450
bit more on these. So I have been to meetings

00:31:58.450 --> 00:32:01.210
before where, you know, the speakers like, you

00:32:01.210 --> 00:32:02.549
know what, if you want to use your phone, just

00:32:02.549 --> 00:32:05.670
go ahead, use your phone. It's okay. And I'm

00:32:05.670 --> 00:32:08.369
thinking, no, no, no, it's not because the person

00:32:08.369 --> 00:32:10.190
next to me is going to use their phone and you're

00:32:10.190 --> 00:32:13.349
going to distract me. And my phone is in my bag

00:32:13.349 --> 00:32:15.450
where it should be because I don't need to have

00:32:15.450 --> 00:32:17.910
it out. I'm not that important that, oh my gosh,

00:32:17.910 --> 00:32:20.170
like I have to show I'm so important. Look at

00:32:20.170 --> 00:32:23.539
my phone. I don't understand why some speakers

00:32:23.539 --> 00:32:26.160
have that because you're ruining the experience

00:32:26.160 --> 00:32:30.019
for some people in the room. Correct. Correct.

00:32:30.160 --> 00:32:33.220
It's rude. And let's say people of our generation,

00:32:33.259 --> 00:32:36.079
we grew up with no cell phones that are not necessary.

00:32:36.680 --> 00:32:40.440
So I have a real issue with people using their

00:32:40.440 --> 00:32:42.359
cell phones and I tell them and I'll just ask

00:32:42.359 --> 00:32:46.519
them to leave. I'm that bold. I like that. They

00:32:46.519 --> 00:32:48.880
don't like it too bad. They're distracting for

00:32:48.880 --> 00:32:51.470
me as a speaker. And I'm there. That's really

00:32:51.470 --> 00:32:55.710
the key. Go ahead. Yeah, I was just gonna say

00:32:55.710 --> 00:32:58.289
I'm there to perform. That's my job. I'm a performer.

00:32:59.549 --> 00:33:01.630
Speakers are performers. They really are. But

00:33:01.630 --> 00:33:03.890
I don't know if a lot of like some like I, you

00:33:03.890 --> 00:33:07.089
know, I'm Like some women are really beautiful,

00:33:07.089 --> 00:33:08.890
but then they're so distracting. They'll have

00:33:08.890 --> 00:33:11.309
the high high heel and all of a sudden I'm not

00:33:11.309 --> 00:33:12.569
listening to what they're saying I'm wondering

00:33:12.569 --> 00:33:15.009
if they're going to trip when they go down as

00:33:15.009 --> 00:33:17.789
you know, are there the the earrings are dangling

00:33:17.789 --> 00:33:21.130
and you kind of can hear it and so I'm gonna

00:33:21.130 --> 00:33:22.569
we're gonna flip around a little bit now the

00:33:22.569 --> 00:33:25.549
advice for how to make sure that you're not Distracting

00:33:25.549 --> 00:33:28.190
when you are on the stage. Oh, I love your your

00:33:28.190 --> 00:33:31.619
observation if you are a female Let me give you

00:33:31.619 --> 00:33:35.700
some sound advice. This is not about catfishing.

00:33:36.259 --> 00:33:38.599
You are if you are and you know who you are,

00:33:38.859 --> 00:33:44.940
if you are a buxom curvy woman, you need to downplay

00:33:44.940 --> 00:33:48.119
that. Because if you're there to extract, you're

00:33:48.119 --> 00:33:51.240
there to focus on your head, not your chest,

00:33:51.440 --> 00:33:55.440
not your buttocks, not your sexy shoes that are

00:33:55.440 --> 00:34:03.339
open toed. No, no. black closed toe very sex

00:34:03.339 --> 00:34:08.320
appeal at a minimum a Suit that covers everything

00:34:08.320 --> 00:34:11.840
up. The blouse is up to here Cover it if you

00:34:11.840 --> 00:34:14.760
are large busted wonderful. Sometimes you can't

00:34:14.760 --> 00:34:17.119
hide it fully, but there's no reason to have

00:34:17.119 --> 00:34:20.119
a low cut So everybody is peeking in they're

00:34:20.119 --> 00:34:23.340
gonna be distracted women as much as the men

00:34:23.340 --> 00:34:27.719
Are gonna be distracted by this cover it up ladies

00:34:27.980 --> 00:34:30.619
And you mentioned the dangling earrings. No,

00:34:30.760 --> 00:34:34.460
a real simple pearl or diamond stud in the earring

00:34:34.460 --> 00:34:37.880
is fine, but dangling like you're right out of

00:34:37.880 --> 00:34:41.760
Spanish Harlem with these long earrings that

00:34:41.760 --> 00:34:44.059
are dangling and distracting. And you want people

00:34:44.059 --> 00:34:49.039
to see no negative, negative. Don't come into

00:34:49.039 --> 00:34:51.719
these to the arena, chewing gum with your mouth

00:34:51.719 --> 00:34:56.849
open. Negative. Look conservative. If you've

00:34:56.849 --> 00:35:01.090
got fancy nail polish, minimize it. The focus

00:35:01.090 --> 00:35:05.090
is your face. Be elegantly dressed. Can you wear

00:35:05.090 --> 00:35:09.610
high heels? Sure. I'd recommend mid to low heel.

00:35:10.210 --> 00:35:13.889
So the focus is on you and your message. And

00:35:13.889 --> 00:35:18.010
if you are a pretty woman and you know it, great.

00:35:18.130 --> 00:35:21.519
Save it for your husband or your boyfriend. This

00:35:21.519 --> 00:35:24.119
isn't about that. You're not here to showcase

00:35:24.119 --> 00:35:27.039
your curves. You're here to showcase your, your

00:35:27.039 --> 00:35:31.780
smarts. Impress people through who you are, not

00:35:31.780 --> 00:35:35.199
your outward appearance and no clothes, no open

00:35:35.199 --> 00:35:40.719
toe shoes, nothing too spiky and high and conforming.

00:35:41.019 --> 00:35:43.059
I mean, I had to tell one of my clients at an

00:35:43.059 --> 00:35:45.119
event I produced called speak of Manila where

00:35:45.119 --> 00:35:47.260
she was going on CNN. I guaranteed everybody

00:35:47.260 --> 00:35:50.530
to get on CNN in the Philippines. And she had

00:35:50.530 --> 00:35:52.750
this tight fitting. She was a beautiful, sexy

00:35:52.750 --> 00:35:55.489
woman, but I sent her back to her room. I said,

00:35:55.829 --> 00:35:58.570
this is distracting. This will hurt you. This

00:35:58.570 --> 00:36:01.590
isn't for me. I know you like to showcase your

00:36:01.590 --> 00:36:05.329
skills as a speaker. You're a smart lady. I don't

00:36:05.329 --> 00:36:08.869
need to see your sexy curves. She was married

00:36:08.869 --> 00:36:11.489
and she knew I wasn't, I wasn't coming on to

00:36:11.489 --> 00:36:15.309
her by observing this. I was letting her know

00:36:15.309 --> 00:36:19.590
what attention she would gather from the audience.

00:36:19.900 --> 00:36:22.980
Based on these tight, she had a tight, very curvy

00:36:22.980 --> 00:36:29.659
body, voluptuous downplay it. That's fine. That's

00:36:29.659 --> 00:36:33.000
fine. What the creator gave you. Keep it to yourself

00:36:33.000 --> 00:36:35.639
for this purpose. If you, what you want to do

00:36:35.639 --> 00:36:38.780
in your bikini at the pool, that's a different

00:36:38.780 --> 00:36:40.900
question. I'm not the person to ask for that

00:36:40.900 --> 00:36:44.440
answer, but in the speaking arena, keep it conservative.

00:36:45.019 --> 00:36:47.039
I love that. I think that's right. I'm surprised

00:36:47.039 --> 00:36:49.119
how often that. like someone's not listening

00:36:49.119 --> 00:36:54.639
to that advice. Also, I love when the speaker,

00:36:55.559 --> 00:36:57.420
now I grant that there may be two doors that

00:36:57.420 --> 00:36:59.980
people are filing into, but if you get everyone

00:36:59.980 --> 00:37:02.440
to file in one door where the speaker greets

00:37:02.440 --> 00:37:04.380
you at the door and tells you that it's going

00:37:04.380 --> 00:37:07.179
to be a great meeting or great conference or

00:37:07.179 --> 00:37:08.820
it's going to be a great speech and they already

00:37:08.820 --> 00:37:11.119
set the stage. Maybe even if it's a little quiet,

00:37:11.139 --> 00:37:13.639
they say, hey, what's your name? A nice handshake.

00:37:14.019 --> 00:37:17.409
What do you think about that? I love it. Because

00:37:17.409 --> 00:37:19.969
before I take the stage many times before I'm

00:37:19.969 --> 00:37:22.530
actually introduced I'll come out and shake the

00:37:22.530 --> 00:37:24.590
hands of people several people in the front row

00:37:24.590 --> 00:37:27.909
I've just made friends beforehand and I'll make

00:37:27.909 --> 00:37:29.869
chit chat with them because I'll say I was just

00:37:29.869 --> 00:37:33.489
talking to Judy before the Today and we were

00:37:33.489 --> 00:37:36.429
discussing XYZ. So who am I having the conversation

00:37:36.429 --> 00:37:39.769
with the whole audience? they now feel connected

00:37:39.769 --> 00:37:42.369
to me through Judy because she's in the audience

00:37:42.369 --> 00:37:45.690
and I've gotten off the stage to come down and

00:37:45.559 --> 00:37:48.699
and say hello to Judy once again in front of

00:37:48.699 --> 00:37:53.000
the whole group. And that connects me to everyone

00:37:53.000 --> 00:37:55.480
else because Judy's there. She's one of them.

00:37:56.380 --> 00:37:58.840
But so often speakers don't do that. They want

00:37:58.840 --> 00:38:01.500
to be introduced and then running out. And I'm

00:38:01.500 --> 00:38:03.980
here and I'm like, oh, but you really should

00:38:03.980 --> 00:38:05.619
be at the door because that gives you a whole

00:38:05.619 --> 00:38:08.599
different whole experience is completely different.

00:38:09.659 --> 00:38:13.079
So you can do both. You can do both. And I certainly

00:38:13.079 --> 00:38:16.630
love to greet people. as much as I can. And hey,

00:38:16.650 --> 00:38:19.309
I'm gonna be sharing with you today. What's your

00:38:19.309 --> 00:38:22.190
name? Good. Meet, meet, meet, meet, meet. Absolutely

00:38:22.190 --> 00:38:24.650
great technique. If you're, I mean, in a large

00:38:24.650 --> 00:38:26.670
audience, I've had some large audiences, that's

00:38:26.670 --> 00:38:29.469
not possible in some cases. You could be there

00:38:29.469 --> 00:38:32.550
all day. But in a smaller, if it's a meeting

00:38:32.550 --> 00:38:34.769
of 50 or less people, you certainly can do that.

00:38:34.869 --> 00:38:37.829
I think it's a good tactic, good strategy. So

00:38:37.829 --> 00:38:41.469
as an audience member now, I would like to proudly...

00:38:41.739 --> 00:38:44.239
let you know that I could sit for eight hours

00:38:44.239 --> 00:38:46.760
and pay attention but I had to work up to it

00:38:46.760 --> 00:38:49.679
and then I'd practice it would go into like you

00:38:49.679 --> 00:38:52.599
know meetings whatever it was a full day and

00:38:52.599 --> 00:38:56.159
I would say off the phone only during break time

00:38:56.159 --> 00:39:00.250
take my notes and not have conversations with

00:39:00.250 --> 00:39:03.769
people around me, really stay focused. And how

00:39:03.769 --> 00:39:06.469
do you, like my goal was just to be able to do

00:39:06.469 --> 00:39:08.309
it. So I just kept making sure if I'm sitting

00:39:08.309 --> 00:39:10.369
next to someone and they're really distracting

00:39:10.369 --> 00:39:13.929
me, if I can, I will move or I really have to

00:39:13.929 --> 00:39:16.050
like block them out and just make sure that they,

00:39:16.070 --> 00:39:17.710
I just like they don't exist anymore to me. I

00:39:17.710 --> 00:39:19.610
have to kind of get that out. But what do you

00:39:19.610 --> 00:39:21.510
recommend for someone that's going to a conference

00:39:21.510 --> 00:39:23.869
and maybe doesn't have that ability to do it,

00:39:23.869 --> 00:39:26.409
but yet they should be staying focused so that

00:39:26.409 --> 00:39:31.889
they get all the information. Absolutely stay

00:39:31.889 --> 00:39:34.929
focused get to get as much information as possible.

00:39:34.929 --> 00:39:37.090
You've got to do what you're comfortable doing

00:39:37.090 --> 00:39:42.090
So yes So just learn learn I think it's a learned

00:39:42.090 --> 00:39:43.989
habit if I learn how to do it that I would think

00:39:43.989 --> 00:39:46.809
anyone could really learn how to do it Yeah,

00:39:46.809 --> 00:39:49.769
just turn your phone off turn your phone the

00:39:49.769 --> 00:39:52.489
other thing is I feel like there's a generation

00:39:52.489 --> 00:39:55.570
of people that don't turn their phone off because

00:39:55.570 --> 00:39:59.570
They want people to think I'm so busy, I'm so

00:39:59.570 --> 00:40:01.110
like, oh my God, I can't be without my phone.

00:40:01.309 --> 00:40:03.030
I'm busier than the President of the United States

00:40:03.030 --> 00:40:06.070
because I'm more important. I think that's so

00:40:06.070 --> 00:40:08.730
crazy that people will just, I mean, I get when

00:40:08.730 --> 00:40:10.889
you're waiting for the speaker or often I may

00:40:10.889 --> 00:40:12.670
take a picture and wanna let people know that

00:40:12.670 --> 00:40:15.329
I'm here, if that'll help the speaker or during

00:40:15.329 --> 00:40:17.369
break I may say, this is most amazing speech

00:40:17.369 --> 00:40:20.510
I've ever heard, I'm so happy to be here. But

00:40:20.510 --> 00:40:23.530
I just want to make sure that we give enough

00:40:23.530 --> 00:40:27.090
tips for listeners in the audience. So for example,

00:40:27.340 --> 00:40:30.500
I do like sitting in the front row. You know,

00:40:30.519 --> 00:40:33.760
I do like that. For people that, you know, when

00:40:33.760 --> 00:40:35.920
you're coming in, I think you have to kind of

00:40:35.920 --> 00:40:37.940
figure out what's the best place to sit. Do I

00:40:37.940 --> 00:40:40.000
sit in the front row? Are you going to talk to

00:40:40.000 --> 00:40:41.880
me in the front row? So what do people normally

00:40:41.880 --> 00:40:43.679
do and what kind of advice can you give to someone

00:40:43.679 --> 00:40:45.840
that's coming in, wants to learn and listen,

00:40:46.059 --> 00:40:50.400
but not sure where to sit? Oh gosh, you got to

00:40:50.400 --> 00:40:52.119
sit where you're comfortable sitting. If you

00:40:52.119 --> 00:40:54.639
have to go to the restroom and you've got diabetes,

00:40:54.880 --> 00:40:57.199
sit on the end seat. or towards the back so you

00:40:57.199 --> 00:40:59.820
don't disturb the audience. If you're all in,

00:40:59.880 --> 00:41:03.219
sit as close as you can to the front. It's not

00:41:03.219 --> 00:41:06.059
the far row. Can we just tell people when you're

00:41:06.059 --> 00:41:08.360
in like Disney, move all the way to the front

00:41:08.360 --> 00:41:10.280
because people don't actually want to like have

00:41:10.280 --> 00:41:13.199
to go over you. So if I was the end seat, I probably

00:41:13.199 --> 00:41:15.159
would wait for that row to fill and then go to

00:41:15.159 --> 00:41:17.760
the end, sit at the end and let people go around

00:41:17.760 --> 00:41:21.659
you. All right. So I just like to have this information

00:41:21.659 --> 00:41:23.360
because I do think that it's really important.

00:41:24.599 --> 00:41:28.059
I am in the front row, but all of a sudden, my

00:41:28.059 --> 00:41:29.900
bestie that I haven't seen in like three years,

00:41:30.039 --> 00:41:31.480
it's just, she's got the same thing. She's right

00:41:31.480 --> 00:41:34.679
next to me now. And we're, what do you do? You're

00:41:34.679 --> 00:41:37.079
on the stage and you can hear like the little

00:41:37.079 --> 00:41:39.420
whispering. And actually you can hear it coming

00:41:39.420 --> 00:41:41.599
from me. Cause my friend has that really voice

00:41:41.599 --> 00:41:43.880
that like you say whisper and they're like, I'm

00:41:43.880 --> 00:41:46.840
whispering Adrian. So what do you do? Do you

00:41:46.840 --> 00:41:50.139
say anything to them? I don't say anything to

00:41:50.139 --> 00:41:52.360
them. I'll get off the stage, which I usually

00:41:52.360 --> 00:41:54.579
do. And if I hear people that are loud and talking

00:41:54.579 --> 00:41:56.980
to themselves, I'll just go and stand right next

00:41:56.980 --> 00:42:02.000
to them and say nothing. They'll get it. I'll

00:42:02.000 --> 00:42:04.840
just continue talking, standing in between them.

00:42:04.920 --> 00:42:07.880
I'll even move closer. I might even bump one

00:42:07.880 --> 00:42:14.539
on their shoulder. Hi. Or I'll touch one on the

00:42:14.539 --> 00:42:17.730
shoulder. Let them know I'm right there. That

00:42:17.730 --> 00:42:20.289
usually stops their talking without saying a

00:42:20.289 --> 00:42:23.610
word. Oh, I love that. I love that. I'm the guy

00:42:23.610 --> 00:42:27.150
that's on the stage. That's really funny. Oh,

00:42:27.170 --> 00:42:29.230
my gosh. Okay. And I have another question. I

00:42:29.230 --> 00:42:30.849
keep losing it in my head. I got to get this

00:42:30.849 --> 00:42:32.789
question back. Hold on for a second. I'll be

00:42:32.789 --> 00:42:35.630
right back. Let me get my brain together. Well,

00:42:36.289 --> 00:42:37.849
again, we have this question. This is what happens

00:42:37.849 --> 00:42:40.530
when you get to be 62, by the way. It goes in

00:42:40.530 --> 00:42:44.570
and out. Oh my gosh, I can't remember my question.

00:42:44.650 --> 00:42:46.730
And that was an important question. Darn it.

00:42:46.969 --> 00:42:50.070
Okay. So we kind of talked about the speaker,

00:42:52.369 --> 00:42:58.389
how to be a great audience member. like drinks

00:42:58.389 --> 00:43:00.590
and all of that, be careful of like where you

00:43:00.590 --> 00:43:02.409
are too. A lot of people will bring drinks and

00:43:02.409 --> 00:43:04.869
then they spill it all over the carpet and that

00:43:04.869 --> 00:43:07.269
could be a problem. How about someone waiting

00:43:07.269 --> 00:43:10.150
for you? So you're like, after this, I'll be

00:43:10.150 --> 00:43:12.250
out back. I'll actually be out in the back of

00:43:12.250 --> 00:43:14.809
the room signing my books, come on and speak

00:43:14.809 --> 00:43:17.070
with me. And you've got that one person that's

00:43:17.070 --> 00:43:19.989
just talking to you, Mitch, blah, blah, blah,

00:43:20.050 --> 00:43:21.190
Mitch, blah, blah, blah. And there's a whole

00:43:21.190 --> 00:43:23.739
line. And they don't care about the line behind

00:43:23.739 --> 00:43:26.539
them. There's no interest. They want you to answer

00:43:26.539 --> 00:43:29.079
a couple of questions. And how do you handle

00:43:29.079 --> 00:43:34.059
that situation? If someone is bending my ear

00:43:34.059 --> 00:43:37.500
and there's a line of people, I'll say, let's

00:43:37.500 --> 00:43:40.079
talk further. Why don't you set up a time with

00:43:40.079 --> 00:43:42.480
my staff member over here, and we'll talk in

00:43:42.480 --> 00:43:44.099
a later date. I need to answer some of the other

00:43:44.099 --> 00:43:45.900
questions here of people that are so patiently

00:43:45.900 --> 00:43:49.099
waiting. These things happen, right? Yeah, and

00:43:49.099 --> 00:43:51.349
I'll shake all the time. And I'll put my hand

00:43:51.349 --> 00:43:54.489
out like we're closing. It was really nice talking

00:43:54.489 --> 00:43:57.590
to you. Let's continue this later after I address

00:43:57.590 --> 00:44:00.030
the concerns of the rest of the people. You know

00:44:00.030 --> 00:44:02.090
what's crazy is that I actually care about the

00:44:02.090 --> 00:44:04.349
person behind, so I get really nervous. So I

00:44:04.349 --> 00:44:05.690
would be like, Mitch, sign my book, please, and

00:44:05.690 --> 00:44:07.909
hurry up, because there's people behind me. I

00:44:07.909 --> 00:44:09.829
really think about the people behind me. There

00:44:09.829 --> 00:44:12.269
are people that don't care. No, they don't care

00:44:12.269 --> 00:44:15.809
at all. That's their thing. So it's crazy. I

00:44:15.809 --> 00:44:17.469
really enjoyed speaking with you. Is there anything

00:44:17.469 --> 00:44:19.429
I didn't ask you that you would like to share?

00:44:21.199 --> 00:44:25.099
How tall am I or no, I'm I I think we've had

00:44:25.099 --> 00:44:28.320
a very good good Engagement and interaction today.

00:44:28.320 --> 00:44:30.900
Thank you. Oh my gosh. Thank you Thank you for

00:44:30.900 --> 00:44:34.360
being old enough to go on no prep needed which

00:44:34.360 --> 00:44:38.280
Was because you know, I do the colonoscopy in

00:44:38.280 --> 00:44:40.480
the box. So there's no prep needed So I got that

00:44:40.480 --> 00:44:43.780
idea for the day It's not really a poopy name

00:44:43.780 --> 00:44:46.780
though. So I'm just kidding around. I like to

00:44:46.780 --> 00:44:48.719
tease. I like a little fun Oh, I know what my

00:44:48.719 --> 00:44:52.059
question is You ask if there's any questions

00:44:52.059 --> 00:44:54.739
in the audience and someone in the back of the

00:44:54.739 --> 00:44:57.219
room stands up and you say hold on we're gonna

00:44:57.219 --> 00:44:59.300
bring someone with a microphone and they say

00:44:59.300 --> 00:45:01.980
I don't need a microphone I've got a big booming

00:45:01.980 --> 00:45:06.500
voice but they really don't and people don't

00:45:06.500 --> 00:45:08.880
hear them even though they just said so do you

00:45:08.880 --> 00:45:10.940
say to them like no wait we need to get you the

00:45:10.940 --> 00:45:14.239
microphone hot what do you do given the microphone

00:45:14.239 --> 00:45:16.400
right you have to give them the microphone even

00:45:16.400 --> 00:45:19.670
the microphone See everyone listen to this advice.

00:45:19.710 --> 00:45:22.070
It's really important. I can't tell you how many

00:45:22.070 --> 00:45:24.849
times I don't need a microphone and I'm like

00:45:24.849 --> 00:45:27.630
I don't have great ears So your big booming voice

00:45:27.630 --> 00:45:30.130
is just not coming into me people need a microphone

00:45:30.130 --> 00:45:32.869
They have to hear so good good. You're answering

00:45:32.869 --> 00:45:36.239
all my questions. I love it Glad I could help.

00:45:36.639 --> 00:45:38.920
No, you're great. I really appreciate it. I look

00:45:38.920 --> 00:45:41.659
forward to following you and just like supporting

00:45:41.659 --> 00:45:44.639
you and supporting all your efforts and the book.

00:45:44.679 --> 00:45:46.300
I'm going to get the book. I love that you were

00:45:46.300 --> 00:45:49.039
in the promo product industry. It's a it's huge.

00:45:49.159 --> 00:45:52.000
Now. Halo is now number one in the industry feeding

00:45:52.000 --> 00:45:55.179
for imprint, which is pretty amazing. Wow. Great

00:45:55.179 --> 00:45:57.639
group of people. Yeah, it's, it's, I still, I,

00:45:57.639 --> 00:45:59.460
I consult in that industry a lot. So it's just

00:45:59.460 --> 00:46:02.920
still a fun industry. So I'll be in Las Vegas

00:46:02.920 --> 00:46:06.329
in January. Okay, good. Mark Simon is still probably

00:46:06.329 --> 00:46:10.429
the CEO of Halo. So Mark, you know, so funny,

00:46:10.550 --> 00:46:12.630
Paul Bellatone was the president of PPAI and

00:46:12.630 --> 00:46:16.929
he went to be VP of Halo. And Dale Denham now

00:46:16.929 --> 00:46:20.590
is, I think, the president of PPAI. And Mark,

00:46:20.590 --> 00:46:22.869
I think, is still with Halo. I'm pretty sure

00:46:22.869 --> 00:46:25.449
Richard Rick Green is still with Halo. If you

00:46:25.449 --> 00:46:27.570
had him as your VP, amazing guy. He was, out

00:46:27.570 --> 00:46:30.409
on the West Coast, yes. So he wrote a few books.

00:46:30.409 --> 00:46:34.650
He's really cool. Is he still in LA? He is still

00:46:34.650 --> 00:46:36.829
in California, and he still is writing these.

00:46:37.030 --> 00:46:38.690
Oh, you can find him on Facebook. He's got these

00:46:38.690 --> 00:46:40.510
great books that he's writing. One was on Jerry

00:46:40.510 --> 00:46:44.949
Lewis. So yeah, no mark. I knew I knew Rick Green

00:46:44.949 --> 00:46:47.829
and he was part of the takeover when I sold the

00:46:47.829 --> 00:46:51.050
business to him. Yes. Amazing. Rick is a smart

00:46:51.050 --> 00:46:53.570
guy. He's still with Halo. Then he's still with

00:46:53.570 --> 00:46:57.199
Halo. Okay, good for him. Yeah, it's great. My

00:46:57.199 --> 00:46:59.199
family's business was out of Cheshire, Connecticut.

00:46:59.500 --> 00:47:01.679
So we were across the country, but my parents

00:47:01.679 --> 00:47:04.940
knew enough in 1955 to start the business. They

00:47:04.940 --> 00:47:07.619
loved it. So, all right. Well, thank you so much

00:47:07.619 --> 00:47:09.559
for your time. Have a great rest of the day and

00:47:09.559 --> 00:47:12.619
weekend. And this will be syndicated once it's

00:47:12.619 --> 00:47:14.800
live now and then we actually produce it. So

00:47:14.800 --> 00:47:16.800
thank you so much. Thank you so much for having

00:47:16.800 --> 00:47:19.239
me. Have a good weekend. You're awesome. Bye

00:47:19.239 --> 00:47:23.539
bye. Bye bye. That was fun.