The Power of Client-Centric Copywriting in Marketing

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Right, everyone. Who's Cindy Winslow? I have

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zero idea. I do love your cup of coffee is awesome.

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So Cindy, hello. You're live, you're brave, you're

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beautiful, you're brilliant. And like to do this

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to go live. So tell us about yourself, because

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I have no idea. Well, this is very unlike me

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to do live without preparation. I am Cindy Winslow.

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I'm a copywriter and I run my own business, Your

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Cup of Coffee. I kind of have a fondness for

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coffee and I played off of that when I named

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my business. I was looking at something, should

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I do something very professional so people take

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me seriously or should I use some of my wit?

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And I decided to go with the wit and fun side

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of me. I love it. All right. So let me guess,

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just with the title, if you think you know what

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it is, put it in the comments. Your Cup of Copy,

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you are a copywriter creating content for businesses.

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Yes. When you did what you need to do. Like,

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I love it. Your Cup of Copy. And then how else

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do you market that with that fun phrase that

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you have? We brew copy that converts. Oh my God,

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I love that. OK, so tell me about the start.

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So like, have you always been a copywriter in

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business? No, I spent 20 some years as a full

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time real estate agent, mentor and trainer. And

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I had an opportunity to start a nonprofit with

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a couple other real estate agents. And we built

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new homes and modified existing homes for people

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with disabilities. I love that job. I thought

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that was where I would retire. And our parent

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company was also a nonprofit. Two years to the

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day, we got a phone call from them saying that

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they had their funding cut and therefore they

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shut us down. And I understand their situation.

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At that point, I had been out of full -time real

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estate. I was still using my real estate skills

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and marketing in that position. But I wasn't

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doing the weekends and the evenings and all that

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as much anymore. So I couldn't really see myself

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going back to full -time real estate. I was getting

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remarried. My youngest daughter was a senior

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in high school. My husband traveled a lot so

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I wanted something that I could do and travel

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with him. So at that point I knew a virtual business

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was what I wanted to do and I started a real

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estate support virtual business because I knew

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real estate and real estate knew me. There were

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a lot of people in my area that knew me and I

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was able to bring on clients pretty quickly.

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Then I had an opportunity to coach with a virtual

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expert training program. And part of the lesson

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is they have to select a niche for their virtual

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business. And I would get to that lesson with

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them, and I would be emphatic. You've got to

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do something you love, not something you know

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how to do. Do something that you really love.

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And that's one day I had to say, well, why are

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you so emphatic about this lesson in particular?

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And it dawned on me that I wasn't loving what

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I was doing. And I needed to make a change. And

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that's when I looked at all my skills, all my

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desires, what I did like doing in the business

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that I had. And that was blogging and writing

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social media content for realtors. So that's

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when I decided to make the switch. OK, love it.

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I love the whole niche. And it's interesting

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that doors open up when you are looking and then

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it kind of all fell into pieces. Bear with me

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for one second. I want to make sure I don't have

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some. Nope, I don't. OK. You're coming a little

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crackly. So I just want to see if it was on my

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end. That's OK. All right. So I'm on Toastmasters.

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I'm not supposed to say so. So let's rewind that.

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Take it back. I didn't use a filler word. See,

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it comes out then when you start to do it. Wow

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so many changes taking place in Content and being

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like a copywriter. So tell me like at what point

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did you realize? Oh things are changing right

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now with the chat AI Well, I should just say

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AI What would did you did you have like were

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you questioning what that would look like or

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did you just say strong? You know, the content

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I create is my content and I'm proud of it No,

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I actually use AI in my business. I use it as

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an idea generator, help me outline things when

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you just get stuck and you can't... Like writer's

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block really isn't a thing anymore because I

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can say, you know, this is what I want to do.

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Give me some ideas. And it's like having a partner

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in my office with me who can brainstorm. So I

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love that. I haven't been afraid of it. love

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new things. So I was ready to jump into it and

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I found a way to use it in my business that is

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very helpful. You know, it's so funny because

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when I first heard a chat GPT, my first thought

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was to try it and then I fell in love with it.

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And then I questioned. why I wasn't as familiar

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as I should have been when other people were

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like, well, I've been using it forever. And I

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never put two and two together like the chat,

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like in, you know, GoDaddy or in a website where

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you have the chat box and that's part of AI.

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So, but I agree with you not to be afraid of

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it and to use it because it can only, it's still

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coming from you. Right. Right. It's still your

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copy. So Cindy, where are you located? I am in

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Pennsylvania. I'm in Northwestern Pennsylvania.

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almost halfway between Pittsburgh and Erie. And

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so explain to us because, you know, I guess I

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would say I'm a copywriter, too. I am a podcast

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producer, so I write the show notes, the socials,

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all of that, you know, put everything in. I use

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a system, but I also have to review everything

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and read a lot of mistakes. But I don't and I

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write my own blogs and articles and all of that.

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So I. I guess I could say I am, but I'm not sure.

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So tell us what really makes someone a copywriter.

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And if you know you are and you're good at it,

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how do you help them to actually develop a career

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around it? I don't know. I think that's I find

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for me, I love the storytelling aspect of it.

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So no matter what I'm writing, it's a story and

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you got to connect with your. So being able to,

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and coming from the real estate world, this is

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very hard, is to just put yourself aside and

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put your client first. So you wanna talk about

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your client's problems, not how great you are.

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So I think if you have that ability to look at

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the client and focus on the client, everything

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from the client's aspect, I think you're gonna

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be a good copywriter. I don't know if you heard

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what Cindy had to say, but this is really important

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because, and Cindy, I want to just kind of like

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spread that out a little bit more too, because

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what I've noticed with other consultants, so

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whatever that position is, I want to say when

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you're a consultant, it's not about you. The

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time that you're spending with your client, they're

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paying for that time. So don't talk about yourself.

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Don't talk, you know, you have to really keep

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it in the straight and narrow, right? it is that

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you could do for your client or what you're doing

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or whatever your accountability. And I know too

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many times, even myself, when I go to look at

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someone for myself as a coach or consultant,

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I'm like, oh, if you're always talking about

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yourself, where do I fall in? So I think that's

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amazing advice. And not two people talk about

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that. Yeah. You know, there was a lot of it in

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the real estate world where I came from. I always

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felt like, well, you know, it's great that you

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are a multimillion dollar producer, but the people

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that you're trying to attract don't understand

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what that means. And, you know, did you make

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a million dollars? No. You sold enough houses

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that accumulated, you know, sales prices accumulated

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to a million dollars. So it's unclear messaging

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and it doesn't tell the client what you're going

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to do for them. Plus, I mean, if you're a realtor

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and you're so busy selling homes, I think that

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we have to remember that, you know, hire the

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right people. So if you're going to talk to,

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it's not like you're going to sell a home and

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say, Cindy, you should buy this home and you

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can easily put up, go to YouTube and you can

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find out how to install a new roof. It'll be

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easy for you. Like that's not how it is. Right.

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But that's how people think. So I think that's

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really important. Now, is your niche still realtors

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or have you expanded? I have expanded. I like

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writing for entrepreneurs, small business owners.

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One of the services that I provide that I get

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the most reward out of is helping to write LinkedIn

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profiles, especially for entrepreneurs, because

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I think their story needs to be part of that.

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I don't believe in redoing your website on your

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LinkedIn profile. You want people to be able

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to relate with you. And I've had the opportunity

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to work with a LinkedIn strategist working with

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her clients. She found that her clients didn't

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do a good job of writing their own profile. Writing

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about yourself is very hard. So, you know, I

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get I interview them just like we're doing here.

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I get to find out a lot about them. And usually

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there's some story in there that makes them unique.

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And that's what I like finding and bringing to

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their profile. It's not easy with the limited

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characters we have. But watching somebody just

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read their profile that I wrote for them and

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see their was that really me? is amazing. I love

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that. So Cindy and I do some similar things,

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which is great because we can't, we can't help

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everyone with their LinkedIn. Right. Cindy, what

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I noticed, so I, my niche market is the promotional

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products, the logo merchandise business. That's

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what I grew up in. And so I'm surprised how many

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in our marketing and branding industry don't

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understand the importance of having their LinkedIn

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be also like showcasing branding and marketing.

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And I think it's like the cobbler's daughter

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who never had the shoes. It's kind of the same

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thing. So I'm always telling our industry, my

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niche. which is that niche too, that they really

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need to work on it. And I have a lot of clients

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I do very similar to you, but what I do also

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show, and I'm curious if you do this too, when

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I'm working with my clients, I show them the

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reason why. Not just, you know, someone finds

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it, but every time you make a post or you make

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a comment or you connect with someone, all they

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see are those lines. And so it surprises me sometimes

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that someone will have, like in our industry,

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some of them are branding experts will just have

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you know mother to three kids or something that

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doesn't really say like yes you should put your

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company name in your profile if you can because

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if you are a marketing executive at Weir that

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is important because people are only seeing three

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lines so I there's a lot of times where you really

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want to know who do they work for. should go

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in. So I love what you do. And I think that,

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um, oh, yes, you and I were talking because I

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want to do, um, I want to do a social audio room

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on LinkedIn. And so I was wondering if you would

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be interested. It hasn't come out yet, but it's

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a three guys in clubhouse that are taking social

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audio, like clubhouse, Twitter spaces, LinkedIn,

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and kind of, you know, creating something a lot

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bigger with videos. Hopefully it all works out

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for them. for a little delay. I think that's

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what happens. But I think it's important to get

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another voice, like more voices, because we used

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to all get on together. All us LinkedIn experts

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would get on together and do rooms because it

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was fun to hear each of us also have different,

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some of us like you and I are in our clients'

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accounts, right? And then some people are actually

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not in the account, so they don't really see.

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Like okay, let's talk about a couple things one

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is I have clients that don't have premium Don't

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have sales navigator, but still have yes chatter.

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Thank you. Yes. I'm very excited about chatter

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the The three so okay, so let me go back because

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I just got I got excited about chatter for a

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second So hold that for one second. Let me get

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my brain together Okay So we are so I know I

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still lost it. It's like not coming on my mind

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what? Thanks for putting in chatter, but you

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took my chatter away. Oh my gosh, I can't believe

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it's my husband's birthday. So I'm probably just

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excited that it's his birthday. Mine was yesterday.

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Happy birthday to your husband. So all of us

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have different ideas, but put together, it's

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really interesting to hear. And so I have clients

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that don't have premium, don't have sales navigator,

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but they get 300 characters. And then I have

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some that don't have anything. They're limited

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to 100 characters. Then I have some that have

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premium and I could do a lot of lead generation

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for them. And then I have some that don't have

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a sales navigator premium. No, you're fine. But

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I'm able to actually do the work for them. So

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it's crazy how people else you're in it, right?

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That you, there's so many different things. Tell

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me what you find when you're in your client's

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LinkedIn and what you see that's not across the

00:14:41.960 --> 00:14:45.690
board. I generally don't. go into their accounts.

00:14:47.429 --> 00:14:52.970
I leave the copy and pasting to them. If I'm

00:14:52.970 --> 00:14:56.590
writing content, I usually will schedule that

00:14:56.590 --> 00:14:59.929
in a third party scheduler. Still working on

00:14:59.929 --> 00:15:05.169
LinkedIn. So for now, we'll see. But no, I'm

00:15:05.169 --> 00:15:07.190
a little cautious about going into somebody's

00:15:07.190 --> 00:15:09.889
account. Just the strategist that I work with.

00:15:10.590 --> 00:15:12.450
Oh, maybe I should know why. Is there something

00:15:12.450 --> 00:15:15.149
I should know? I guess some people have been

00:15:15.149 --> 00:15:18.769
shut down by having third parties into their

00:15:18.769 --> 00:15:23.629
accounts. And I think that's some of the big

00:15:23.629 --> 00:15:28.029
companies that are out there writing. Interesting.

00:15:28.110 --> 00:15:30.129
I've been doing for three years and probably

00:15:30.129 --> 00:15:34.580
maybe 100 accounts and never had an issue. I've

00:15:34.580 --> 00:15:37.539
been also getting, doing LinkedIn events is really

00:15:37.539 --> 00:15:40.059
big too. I had a client that did a great LinkedIn

00:15:40.059 --> 00:15:42.980
event. So that's something for, for other people

00:15:42.980 --> 00:15:44.620
too. You're doing the content, but they want

00:15:44.620 --> 00:15:47.639
more, more visibility. So LinkedIn events are

00:15:47.639 --> 00:15:50.820
fantastic. Tell me about where your cup of coffee

00:15:50.820 --> 00:15:52.580
came in. Like what was, what were you drinking

00:15:52.580 --> 00:15:54.279
a cup of coffee? What happened that made you

00:15:54.279 --> 00:15:56.720
come up with that? Well, I always, I was always

00:15:56.720 --> 00:15:59.980
posting a lot of coffee memes on Facebook and

00:15:59.980 --> 00:16:02.940
you know, making coffee jokes and my business

00:16:02.940 --> 00:16:05.440
coach said, you really should go with that coffee

00:16:05.440 --> 00:16:08.620
thing because that's how we identify you. And

00:16:08.620 --> 00:16:13.059
I thought, well, it could be fun. And when I

00:16:13.059 --> 00:16:16.220
was coming up with my name, I went back and forth

00:16:16.220 --> 00:16:18.659
and back and forth. Should I do something clever

00:16:18.659 --> 00:16:22.840
or should I sound more professional? And coming

00:16:22.840 --> 00:16:25.240
from the real estate industry, it was all about

00:16:25.240 --> 00:16:29.600
being professional. And I thought, no, I got

00:16:29.600 --> 00:16:33.159
to show that I'm creative. Your cup of coffee

00:16:33.159 --> 00:16:36.620
is a creative name as opposed to your copywriting.

00:16:36.659 --> 00:16:40.299
Whatever it would have been. I don't know It's

00:16:40.299 --> 00:16:42.600
such a creative name because you got the creativity,

00:16:42.679 --> 00:16:45.419
but you know right away what you do So it's like

00:16:45.419 --> 00:16:47.779
really almost it's at that level of perfection,

00:16:48.139 --> 00:16:50.659
but how do you protect yourself? So dude, have

00:16:50.659 --> 00:16:56.169
you trademarked it? I have not you should There

00:16:56.169 --> 00:16:59.090
are some similar names out there. We'll sick

00:16:59.090 --> 00:17:02.450
our attorneys on you if you think we'll show

00:17:02.450 --> 00:17:05.609
this recording and you will be put into jail.

00:17:07.130 --> 00:17:10.849
I'm serious. No, it's so it's so fantastic. And

00:17:10.849 --> 00:17:12.630
how does someone work with you? Like what does

00:17:12.630 --> 00:17:15.170
that look like? They go to your LinkedIn profile.

00:17:15.750 --> 00:17:18.430
You can go to my LinkedIn profile or my website,

00:17:18.670 --> 00:17:22.430
which is yourcupofcoffee .com. What is it? Yourcupofcoffee

00:17:22.430 --> 00:17:28.829
.com. Amazing. I love it so much. I mean, I think

00:17:28.829 --> 00:17:30.690
to me that's like one reason just to work with

00:17:30.690 --> 00:17:34.049
you. If you're creative enough to come up with

00:17:34.049 --> 00:17:36.730
a name like that, your copy has to be creative.

00:17:37.190 --> 00:17:40.849
Well, I love using humor in my copy as well.

00:17:41.509 --> 00:17:44.390
So anybody that likes to have some fun content

00:17:44.390 --> 00:17:49.230
will have fun working together. I write for a

00:17:49.230 --> 00:17:52.410
business coach that She was my coach and now

00:17:52.410 --> 00:17:56.650
I write some her LinkedIn content and she's very

00:17:56.650 --> 00:18:02.190
witty and she is an oversharer to a degree you

00:18:02.190 --> 00:18:07.329
probably haven't seen yet. But I tried to take

00:18:07.329 --> 00:18:12.009
one of her stories a week and write a personal

00:18:12.009 --> 00:18:16.630
story and relate it to what she teaches in her

00:18:16.630 --> 00:18:21.240
business. So it's a lot of fun. I love this.

00:18:21.500 --> 00:18:24.180
You'll be fun to actually, we really need to

00:18:24.180 --> 00:18:26.319
do the chatter together. I'm going to send you

00:18:26.319 --> 00:18:28.460
the link so you can do the test. If you have

00:18:28.460 --> 00:18:31.779
time and you like to like test new apps and stuff

00:18:31.779 --> 00:18:35.880
and see, I've been on Clubhouse for four years.

00:18:35.940 --> 00:18:38.900
So I've seen these guys grow. They're fun. They

00:18:38.900 --> 00:18:42.640
do a debate style program, but I would love for

00:18:42.640 --> 00:18:48.319
you to sell me and our audience. on why newsletters

00:18:48.319 --> 00:18:50.640
from LinkedIn, or don't sell it. Say no, don't

00:18:50.640 --> 00:18:52.680
do a newsletter LinkedIn. I would love to hear

00:18:52.680 --> 00:18:54.880
more on your thoughts on the newsletter side

00:18:54.880 --> 00:18:58.859
of LinkedIn. Well, newsletters are an awesome

00:18:58.859 --> 00:19:02.680
way to stay in touch with your clients. And you

00:19:02.680 --> 00:19:05.940
can not only do the newsletter on LinkedIn, but

00:19:05.940 --> 00:19:08.839
you can use the same content as an email newsletter

00:19:08.839 --> 00:19:12.740
to your database. So repurpose that content as

00:19:12.740 --> 00:19:21.420
much as you can. I am a big fan. I usually share

00:19:21.420 --> 00:19:24.579
blog posts. I had a package for a client where

00:19:24.579 --> 00:19:28.359
I would write a blog post for her that we would

00:19:28.359 --> 00:19:31.859
first post on LinkedIn. It was written in a way

00:19:31.859 --> 00:19:36.579
that I could split it into two separate blogs.

00:19:37.119 --> 00:19:40.500
So we would then, every other week, put a blog

00:19:40.500 --> 00:19:48.140
on her web page. her team took the blog and created

00:19:48.140 --> 00:19:53.500
social posts out of it. And then I would write

00:19:53.500 --> 00:19:57.519
some emails for her. So every time the blog got

00:19:57.519 --> 00:20:00.059
posted, we sent an email directing people to

00:20:00.059 --> 00:20:04.059
her blog. That's a way to do it. I love that.

00:20:04.480 --> 00:20:09.859
So you can really use that same content all over

00:20:09.859 --> 00:20:14.029
the place. I did that a lot. I don't have content.

00:20:14.130 --> 00:20:16.410
And then I go on their website. I'm like, wait,

00:20:16.549 --> 00:20:19.670
you have all this content. People don't understand

00:20:19.670 --> 00:20:22.369
that when you're going onto someone's website,

00:20:23.210 --> 00:20:25.750
like, OK, in all honesty, for me, I dig. When

00:20:25.750 --> 00:20:28.049
I'm interested, I will dig around and go around.

00:20:28.109 --> 00:20:30.529
And even if things open another window, I'll

00:20:30.529 --> 00:20:32.589
do all of that. But I think the average person

00:20:32.589 --> 00:20:34.930
isn't like me. They're going in for a second.

00:20:35.549 --> 00:20:39.109
So the more you can take the articles and bring

00:20:39.109 --> 00:20:42.390
it into LinkedIn and then bring it back. It makes

00:20:42.390 --> 00:20:46.430
sense. Yeah. Yeah. And I think that so often

00:20:46.430 --> 00:20:49.009
what we do, we think everybody knows how to do

00:20:49.009 --> 00:20:51.670
because we know how to do it. So everyone must.

00:20:52.049 --> 00:20:57.369
So we don't even realize how much we know. And

00:20:57.369 --> 00:20:59.549
other people don't know and sharing the basic

00:20:59.549 --> 00:21:02.250
stuff is just as important as sharing the more

00:21:02.250 --> 00:21:06.849
complicated things. So true. I was a coach, I

00:21:06.849 --> 00:21:09.910
did a live coaching call and he called me, he

00:21:09.910 --> 00:21:14.309
told me that I have an addiction to being, I

00:21:14.309 --> 00:21:20.430
have an addiction to input and that I need input

00:21:20.430 --> 00:21:22.980
all the time. And I was like, oh my God, he's

00:21:22.980 --> 00:21:24.759
right. Like, I'm always having to listen to a

00:21:24.759 --> 00:21:27.920
podcast or listen to the news or listen to clubhouse.

00:21:27.920 --> 00:21:29.940
That would be chatter. Like, I always have to

00:21:29.940 --> 00:21:32.799
have information coming into my brain. And I

00:21:32.799 --> 00:21:37.220
thought, well, that's just so weird. But I think

00:21:37.220 --> 00:21:40.299
that it really is important to remember that

00:21:40.299 --> 00:21:42.400
people don't know what they don't know. And so

00:21:42.400 --> 00:21:45.480
as often as we can teach them, it's so important.

00:21:45.859 --> 00:21:47.259
All right, I'm going to ask a question. I'm going

00:21:47.259 --> 00:21:48.960
to whisper it because I don't want LinkedIn to

00:21:48.960 --> 00:21:54.690
hear. What do you think about alignable? Same

00:21:54.690 --> 00:21:57.410
strategies work there. I think that worked on

00:21:57.410 --> 00:21:59.569
LinkedIn. Are you doing it for your clients?

00:21:59.670 --> 00:22:05.390
Are you touching alignable? Not really. I've

00:22:05.390 --> 00:22:08.430
been using it myself a little more. And just

00:22:08.430 --> 00:22:10.430
realized this morning I hadn't been on it in

00:22:10.430 --> 00:22:14.930
a while. Will someone send you an invite? No,

00:22:14.930 --> 00:22:18.349
I just I just was looking at my linkedin. I was

00:22:18.349 --> 00:22:20.769
working in linkedin this morning and I thought

00:22:20.769 --> 00:22:23.950
oh my gosh I haven't been in lineable. I forgot

00:22:23.950 --> 00:22:27.869
all about it Wasn't there a point of time where?

00:22:28.309 --> 00:22:31.589
Alignable cost money and linkedin was free so

00:22:31.589 --> 00:22:34.369
at that time It didn't make sense for me to put

00:22:34.369 --> 00:22:37.029
my energy into a lineable. But now I actually

00:22:37.029 --> 00:22:41.750
don't even know if a lineable and linkedin are

00:22:41.750 --> 00:22:45.680
on the same page I don't know if like with class.

00:22:45.680 --> 00:22:49.299
I don't know either, but I know that what you

00:22:49.299 --> 00:22:51.700
do on LinkedIn, you could do on Alignable as

00:22:51.700 --> 00:22:54.599
well. So it's another location where you can

00:22:54.599 --> 00:22:56.539
actually get your information out. And that does

00:22:56.539 --> 00:22:58.640
not hurt. And I'm sure Alignable probably has

00:22:58.640 --> 00:23:01.039
good SEO because that's the thing I tell people.

00:23:01.640 --> 00:23:04.799
If you have a business, create the company page.

00:23:04.960 --> 00:23:07.680
It's free. And LinkedIn's SEO is going to be

00:23:07.680 --> 00:23:11.279
a lot stronger than probably your SEO. The first

00:23:11.279 --> 00:23:13.059
thing, right, is you Google your client and say,

00:23:13.359 --> 00:23:15.819
oh, look at your LinkedIn popped up. That's why

00:23:15.819 --> 00:23:17.859
most people are, like, shocked with that. Yeah,

00:23:18.079 --> 00:23:20.319
Google anybody. And LinkedIn's going to be in

00:23:20.319 --> 00:23:24.079
those top results somewhere. It's so crazy to

00:23:24.079 --> 00:23:27.059
me. Do you also get this? I get this a lot. Clients,

00:23:27.079 --> 00:23:29.559
I don't like LinkedIn. I will never use it, but

00:23:29.559 --> 00:23:31.960
I need it. People are telling me I need it, so

00:23:31.960 --> 00:23:33.559
blah, blah, blah, blah, blah. And then, like,

00:23:33.700 --> 00:23:36.019
three months later, I'm like, are you ready to

00:23:36.019 --> 00:23:39.039
let me go? Because I do, how I do is I let my

00:23:39.039 --> 00:23:41.559
clients, I try to call them like fly. So like

00:23:41.559 --> 00:23:43.700
I do a program for them, I get them to do it.

00:23:43.700 --> 00:23:45.339
But then I notice at one point they're like,

00:23:45.539 --> 00:23:47.079
they're doing it. I'm like, yay, that's what

00:23:47.079 --> 00:23:49.920
I want you to do it and get the joy of doing

00:23:49.920 --> 00:23:52.039
it. And then they go off and I always have another

00:23:52.039 --> 00:23:55.660
client coming in. So do you feel the same way?

00:23:56.599 --> 00:24:02.799
Yeah, I think that I know in like 2008 or 2009

00:24:02.799 --> 00:24:05.539
when I was working in real estate, we were told

00:24:05.539 --> 00:24:08.440
to start a LinkedIn profile. It was necessary,

00:24:08.480 --> 00:24:11.599
but we really didn't know what it was yet. And

00:24:11.599 --> 00:24:14.220
I had a LinkedIn profile for a long time and

00:24:14.220 --> 00:24:16.319
never did any as a real estate agent. I didn't

00:24:16.319 --> 00:24:21.900
do anything with it. So I think now real estate

00:24:21.900 --> 00:24:23.839
agents need to pay attention to it because they're

00:24:23.839 --> 00:24:26.940
going to have to prove their value a little more

00:24:26.940 --> 00:24:31.660
than they used to just because of the North settlement.

00:24:32.029 --> 00:24:37.650
proposed settlement and you know all that the

00:24:37.650 --> 00:24:42.710
talk out there about commissions and so it's

00:24:42.710 --> 00:24:47.710
a great place to prove who you are and I think

00:24:47.710 --> 00:24:50.529
it's a great place to find your ideal clients

00:24:50.529 --> 00:24:56.170
to referral partners. So yeah makes you credible.

00:24:56.609 --> 00:24:59.779
Yeah. But realtors have a hard time because it's

00:24:59.779 --> 00:25:01.799
not like they can find like someone who's actually

00:25:01.799 --> 00:25:05.099
looking to buy a home. So but they can find business

00:25:05.099 --> 00:25:08.299
owners or human resources of large companies

00:25:08.299 --> 00:25:10.019
that are bringing people in and looking to move

00:25:10.019 --> 00:25:13.660
like that would be probably other agents in other

00:25:13.660 --> 00:25:16.720
areas who are who can send referrals back and

00:25:16.720 --> 00:25:19.559
forth. Yeah. I think that's the best part. I

00:25:19.559 --> 00:25:21.819
love is trying to figure out, OK, who is because

00:25:21.819 --> 00:25:23.960
I always say you're not going to find a 61 year

00:25:23.960 --> 00:25:27.480
old chunky brunette with glasses. on LinkedIn.

00:25:28.819 --> 00:25:31.599
That's me and you have to know my name and that's

00:25:31.599 --> 00:25:35.079
the only way to figure it out. I love speaking

00:25:35.079 --> 00:25:37.640
to other LinkedIn experts. I hope you think about

00:25:37.640 --> 00:25:40.240
chatter or we could do LinkedIn audio events.

00:25:40.400 --> 00:25:42.339
I think that's important to teach people, get

00:25:42.339 --> 00:25:44.920
them a chance to be on stage, get them a chance

00:25:44.920 --> 00:25:48.180
to ask their questions, maybe do some live LinkedIn

00:25:48.180 --> 00:25:51.359
profiles, which is fun. And it's always fun not

00:25:51.359 --> 00:25:54.380
doing it. It's not fun doing it alone. It's more

00:25:54.380 --> 00:25:57.279
fun having a team around you. So I would love

00:25:57.279 --> 00:26:00.140
to co -host with you. I'm putting this out to

00:26:00.140 --> 00:26:03.799
the universe, Cindy. I did a little peek, but

00:26:03.799 --> 00:26:07.960
not much when I said no prep needed. Just a little

00:26:07.960 --> 00:26:10.400
peeky peek. I try to think, is there anything

00:26:10.400 --> 00:26:12.819
else that you want to share? We've got your website.

00:26:12.940 --> 00:26:16.299
We've got what you do. We've got how to reach

00:26:16.299 --> 00:26:20.059
you. Anything else that I missed? I don't think

00:26:20.059 --> 00:26:24.119
so. Are you using a CRM? I do have that question.

00:26:24.200 --> 00:26:31.380
Are you using a CRM? I am not. No, I'm only asking

00:26:31.380 --> 00:26:35.079
because I started to use Keap and it's made such

00:26:35.079 --> 00:26:37.240
a big difference because it allows me to automate

00:26:37.240 --> 00:26:39.519
so that I actually can automate and say, can

00:26:39.519 --> 00:26:42.380
you give me a referral? Can you give me a review?

00:26:43.339 --> 00:26:45.579
You know, it allows me to put everything in one

00:26:45.579 --> 00:26:48.519
spot and then I can do what's called landing

00:26:48.519 --> 00:26:51.359
pages, which I absolutely love. This gives me

00:26:51.359 --> 00:26:54.339
a more of a way of understanding. So maybe something

00:26:54.339 --> 00:26:57.579
you'd be interested in. Well, I use I started

00:26:57.579 --> 00:27:01.220
using Mailer Lite, which I guess is my CRM right

00:27:01.220 --> 00:27:05.500
now. Coming from real estate, I think of CRM

00:27:05.500 --> 00:27:10.059
as something much more robust. Yeah, I think

00:27:10.059 --> 00:27:12.339
of it that you can place orders, but I always

00:27:12.339 --> 00:27:14.740
just bring it up because I absolutely thrilled

00:27:14.740 --> 00:27:17.960
that I have it now and it does make a difference

00:27:17.960 --> 00:27:21.069
in your business. So anything else that you would

00:27:21.069 --> 00:27:24.029
say about someone who says, I don't need LinkedIn.

00:27:24.670 --> 00:27:27.349
I am an insurance agent and I'll never find my

00:27:27.349 --> 00:27:30.910
people on LinkedIn. Let's talk. I just wrote

00:27:30.910 --> 00:27:33.950
a profile for an insurance, a Medicare insurance

00:27:33.950 --> 00:27:37.809
agent. So and she knows that's where she needs

00:27:37.809 --> 00:27:41.529
to be somebody that she works with got a speaking

00:27:41.529 --> 00:27:46.430
opportunity through her LinkedIn profile. So

00:27:46.430 --> 00:27:50.829
they're important. It really is. And I absolutely

00:27:50.829 --> 00:27:54.170
love being able to look at someone. So actually,

00:27:54.289 --> 00:27:56.329
just before I let you go, I will tell you, I'm

00:27:56.329 --> 00:27:59.250
a trusted house sitter. So I sit for people's

00:27:59.250 --> 00:28:02.190
pets for free and travel. And it's a program,

00:28:02.309 --> 00:28:04.410
we're insured and background checks and all of

00:28:04.410 --> 00:28:07.849
that. I actually get most of my sits like 98

00:28:07.849 --> 00:28:10.730
% because they find me on LinkedIn or I send

00:28:10.730 --> 00:28:12.470
them my LinkedIn and they can see immediately

00:28:12.470 --> 00:28:15.829
I'm credible. And that's a website. So there's

00:28:15.829 --> 00:28:18.309
even more things that are not business related,

00:28:18.329 --> 00:28:20.329
but just fun, like being a trusted house sitter.

00:28:20.630 --> 00:28:23.190
Yeah. And I don't, before people talk to you,

00:28:23.309 --> 00:28:25.009
they're going to, they're going to Google you.

00:28:25.009 --> 00:28:28.049
And that's one of the things that comes up. So

00:28:28.049 --> 00:28:31.490
exactly. Oh, so nice to meet you, Cindy. Thank

00:28:31.490 --> 00:28:34.329
you so much. So just to be clear. So this interview,

00:28:34.529 --> 00:28:37.890
I actually take it it's live now. Thank you for

00:28:37.890 --> 00:28:39.869
not saying anything. Thank you for not doing

00:28:39.869 --> 00:28:44.430
it. Okay, but no, thank you. And then I'll turn

00:28:44.430 --> 00:28:47.150
this into an actual podcast that'll be on the

00:28:47.150 --> 00:28:48.650
different. I still haven't figured out my way

00:28:48.650 --> 00:28:50.710
to get into Apple. I got to do that one. But

00:28:50.710 --> 00:28:53.390
everything else, IHAR, radio, Spotify, we go

00:28:53.390 --> 00:28:55.869
on. You're amazing. I'm going to touch base with

00:28:55.869 --> 00:29:00.009
you after the fact. And how did you celebrate

00:29:00.009 --> 00:29:03.710
your birthday? I watched my grandchildren on

00:29:03.710 --> 00:29:06.710
Thursday. So I spent it with a five year old

00:29:06.710 --> 00:29:10.529
and a two and a half year old. And that is best

00:29:10.529 --> 00:29:13.150
of one. I love that. I love being a grandma,

00:29:13.549 --> 00:29:17.410
too. Yeah, it's the best. Yep. Wait, so where

00:29:17.410 --> 00:29:18.869
do you live again? I'm sorry. Or where do you

00:29:18.869 --> 00:29:22.890
live? Pennsylvania, Northwestern. OK, I'm a Connecticut

00:29:22.890 --> 00:29:25.869
girl. So maybe that's why the New Orleans were

00:29:25.869 --> 00:29:27.789
kind of similar. My husband's from Connecticut.

00:29:28.329 --> 00:29:31.670
Where? Torrington. Oh, I love Torrington. Does

00:29:31.670 --> 00:29:34.150
he ever visit? Does he have family? Yeah, his

00:29:34.150 --> 00:29:36.710
sisters and his brothers in Torrington, his sisters

00:29:36.710 --> 00:29:42.619
in Harwinton. Wow. So in Cheshire Conne is my

00:29:42.619 --> 00:29:46.779
parents, they both p legacy was left and it's

00:29:46.779 --> 00:29:51.400
cartoon character in comi museum. Barker museum

00:29:51.400 --> 00:29:56.240
dot in the area, they should s museum and it's

00:29:56.240 --> 00:30:04.660
all, it's That's exciting. Thank you. Yeah. And

00:30:04.660 --> 00:30:06.359
then we have the Barker Animation Art Gallery

00:30:06.359 --> 00:30:09.140
in Cheshire and also at Tanger Outlets, which

00:30:09.140 --> 00:30:12.119
I just like to bring up. So always fun when someone's

00:30:12.119 --> 00:30:14.759
in Connecticut. All right. So thank you so much.

00:30:14.980 --> 00:30:17.339
Have a great rest of the day. And I look forward

00:30:17.339 --> 00:30:19.220
to connecting with you because I really want

00:30:19.220 --> 00:30:21.619
to see if you would be interested in being co

00:30:21.619 --> 00:30:25.299
-mods with me on Chatter. Absolutely. So thank

00:30:25.299 --> 00:30:28.599
you. Bye -bye. Everyone give Sydney business.

00:30:30.779 --> 00:30:34.809
Bye -bye. Thank you so much, Cindy.