The Art and Science of Royalties: Strategies, Insights, and Success Stories with James Foster

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Count us down. And good, we're live. Okay, everyone,

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this is a live -a -thon. I've got seven interviews.

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I did zero prep, which is why it's called No

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Prep Needed. I love that. And this is how you

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do an interview when you don't know someone,

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because it's all about the focus of who is James

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Foster. And you know what? After this, I bet

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you James and I are gonna be like the closest

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friends ever. James Foster, welcome to No Prep

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Needed. How are you? Thank you so much. This

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is going to be fun. I'm excited. You're brave,

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you're bold, and you're brilliant to do this

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because not everyone says yes to opportunities

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like this. Right? It's fun. Let's do it. OK,

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so first, James, I have to have you introduce

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yourself because I don't know who you are. So

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who are you? Yeah, my name is James Foster. I

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basically work with coaches and experts and agencies

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sometimes about creating royalties from their

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work that they've already created. A lot of experts

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and coaches, they create a lot of different courses

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to help different people and you can only focus

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on so many things at once. It's normally the

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latest thing you've created. I tend to work with

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the stuff that you created earlier, the products

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that maybe you're just kind of collecting digital

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dust and I help experts get those out into the

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world and get them into other people's flow so

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other people can sell them for them as opposed

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to them having to do it themselves. Okay so I'm

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61 years old, I've been in business for, grew

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up in a family business 35 years, have my own

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business for nine years, never thought of royalties

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and something that you could sell. So give me,

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like do you have a case study of what that really

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looked like for someone? Sure i mean there's

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lots of different things we wanna go super popular

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that everyone will know we can think of say jk

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rollings harry harry potter right so writing

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harry potter made her famous. The royalties from

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harry potter made her rich. You can say the same

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thing about george lucas star wars made him famous

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the royalties from star wars made him rich. So

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there's gonna be a lot of scenarios where like

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a great example is combining two things that

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go together but they're complementary but you

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wouldn't think they go together. Like an example

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would be one of our royalty rock stars was a

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fit pro, right? It helps coaches and coaches

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fitness programs. He teamed up with a supplement

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company, a fitness supplement. So naturally when

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they came together, They created a bundle and

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the supplement company who had all these customers

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coming in left and right, now they created this

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bundle that they could sell. So not only did

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they get the supplement, they got the training

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course with it and that was of course at a higher

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price. So there was a higher margin and that

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way the, of course, the supplement company made

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more money because they got, because an info

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product costs basically nothing, right? So they

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had that benefit. But another benefit was that

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with this fitness product included, people knew

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what to do more. They didn't just have the supplement.

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They knew how to use it. They would use it more

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because they were also doing the exercises. So

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the supplement company also made more because

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people were using the supplement more instead

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of ordering it once it sat there and never got

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used like most fitness equipment or supplements

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or things. Now these people are actually using

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it. And of course, and then if you go to the

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fit pro side, He had the benefit of he was getting

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all these buyers all into his audience. He got

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their names and email addresses. And of course,

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they already knew him, liked him and trust him

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because he was part of this package that people

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had already bought. So it was really easy when

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he got these people into his world to sell them

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the more expensive things that he has the personal

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training or the group coaching those kinds of

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things because they made those because they made

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this kind of connection and did effectively licensed

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their two products together okay so this is so

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interesting to me because you're looking at it

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you know i think of royalties you know movies

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and all you know dolls and you know my parents

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have a toy museum and all the toys have royalties

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to it but you're saying the average person could

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actually work with you and have whatever it is

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it would it be a book would it be a speech it

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would be products like you're saying and then

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you help them to create a royalty package yeah

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essentially so yeah we have the community royalty

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rockstars .com we would like to think of it as

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that's the talent right if you have a course

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if you've created a book or a series or something

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you're the talent in royalty rockstars you can

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work with other people who maybe have similar

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audiences that you can sell their product they

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can sell your product and we also have people

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in there who also want to work like work like

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an agent they will take your product and they

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will go out and find people who will sell it

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for you you know like the people between stay

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aboard game and wal -mart right the one who gets

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the board game into wal -mart that kind of scenario

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so yeah there's lots of different ways that that

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that this can work. Would I would I be wrong

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if I thought of royalties as kind of like a commission

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That there there you go, that's a very good question

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so if if I take a step back what I think you

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might be asking about and If this is something

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your audience would be familiar with is what's

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the difference between? Licensing and affiliates

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a lot of people are a lot more people are familiar

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with affiliate marketing than they are with licensing

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for example and the difference is gonna be really

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your focus so if you have the product right and

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it's that product is your focus it's your main

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baby you are probably going to want to stay in

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control as much as possible of the marketing

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of the message being put out there. That's generally

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a situation where you're going to want to use

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affiliates and affiliates are going to get commissions.

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And that way you are that way you stay in control.

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You know exactly like I was saying, what the

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message is, what they're saying. The only downside

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of it is that affiliate promotions tend to be

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one kind of one off and also focus on the commission.

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So somebody might come in and promote your product

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for a day or a week. or maybe a month, maybe

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they do a webinar with you. That's great. And

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that's fantastic. But it is pretty much going

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to be focused on the commission. They're kind

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of in, they're kind of out, and they go on to

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the next product. Whereas where I work with the

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people I work with in licensing, it's more focused

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on a specific problem. Your audience has a problem

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that maybe you don't address, just something

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related to it, just not your focus. And so you

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might work with somebody else who does have that

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focus. So I work in the B2B space a lot in a

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lot of the online marketing spaces. So say somebody

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has a course on how to run Facebook ads. And

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the people who buy that course, they learn to

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run Facebook ads and they do great, but they

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might not exactly then know how to convert them.

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They might not know how to write a landing page

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or how to write email sequences. So it would

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make sense for that person Who has the traffic

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product to work with somebody who can fill that

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other gap for them that conversion so it's about

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solving the problem another problem that the

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same customers gonna have in licensing and it's

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more of a long term situation cuz if you're selling

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this product about traffic. People that keep

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coming in are always going to have the problem

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with conversion. It's not going to be a one time

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thing. It doesn't necessarily make as much sense

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to promote one conversion course and then another

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conversion course and then another conversion

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course. You probably, if you want to do the most

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for your customer, is you're going to find the

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best one possible and you're going to continually

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promote that. And that's the kind of case that

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licensing is going to make more sense. The reason

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for it is you have this traffic course. You one

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they're your customers. You've done all this

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work to build them up and It's gonna make sense

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that you would want to keep them as customers

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and instead of a fill in Affiliate promotion

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where you're gonna give them your customers if

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you have a licensing setup You can work it out

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so you keep your customers and you can also set

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it up The splits don't have to be just 50 -50

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the more work that you're willing to do or put

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into it the more of the profits you can get i

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do i love to do deals where i give away ninety

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percent of the profit where my clients just have

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to fulfill they just have to give make sure the

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customer gets their login and get the product

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that they've bought i love giving away ninety

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percent of the profit the profits because what

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that means for me is that that that that client

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is doing ninety percent is doing all the work

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Right so they're doing all the work they're doing

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all the marketing they're going to probably tweak

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the copy the positioning so it makes sense to

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their audience. And they're doing all of that

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so i am happy to give them ninety percent of

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whatever the sales prices and just take a little

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bit. That that mariah carey that she wrote the

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album the christmas album twenty years ago and

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still makes however much every year every christmas

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from it from that other work. because other people,

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the radio stations are promoting it. They're

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getting it out there. They're doing all the real

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work. She just recorded it, however many years

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ago, and it's still collecting. So that's kind

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of the big difference. One is either going to

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be in and out, collect the money, licensing is

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going to be solving a problem, and it's going

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to be a longer term with licensing as opposed

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to a shorter term with affiliates. It's neither

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right or wrong. It's just whatever is appropriate

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for the situation. Amazing. Okay, so here's the

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question for you. Who have you said no to? I

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want to hear where you said, nice idea, nice

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try, but not for me. We're not doing royalties

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for whatever that is. What would that look like?

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That's a lot of different questions dropped into

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one so if it's me personally as far as if i'm

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gonna take on a client then what it has to be

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in kind of the marketing business to business

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world. I just don't have the connections in the

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fitness world or music world or you know other

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industries another thing is a lot of people will

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come to me with a brand new idea brand new offer

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and those are great and they could very well

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be home runs. But they could also be flops, right?

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So for me, it's important that an offer has already

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been tested, that they already have a customer

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base. People already like the offer. And of course,

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their customers are getting a result. So yeah,

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if it's a new offer is generally a no for me.

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And if it's not in the marketing world is generally

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a no for me. Now, that doesn't mean I can't refer

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them to somebody who can help them. It's just,

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yeah, that's that just wouldn't be my ideal client.

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Amazing. So I wrote a book. It's not my secret

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to share. And so if I think of my book, I would

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continue getting royalties from like Amazon,

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correct? Yep. Yep. That'd be the same type of

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situation. Yep. You're putting it in someone

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else's distribution. That's okay. So this is

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so interesting. So what even made you go into

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this? Like, what were you doing? What is your

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resume look like that? All of a sudden you're

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just like, I'm going to do royalties and start

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a business. Like, how did that go for you? You

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know it's kind of in retrospect it is kind of

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it's been winding but it has kind of led to this

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um to i'll try to make it quick but back when

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i was 25 i'm 40 now so back when i started on

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the internet i quit my job at a nice safe bank

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and because i wanted to go to vegas for my birthday

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they didn't want they didn't want to let me go

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because my birthday is around the holidays anyway

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i quit the job came back went online had to figure

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out how to make some money. So I got into this

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whole how to market online kind of world, eventually

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kind of stumbled into creating some info products,

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made some friends around that world, and eventually

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got into the fulfillment by Amazon world where

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people will buy products, ship it into Amazon

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and sell it that way. I took a course on that

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and there was a process that they were doing

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at the time that was manual. It took a lot of

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time. You had to go through tons of listings

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to figure out what products were selling well,

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but didn't have a lot of competition. There's

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thousands of products on Amazon, so it just took

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a lot of manual labor or time. You can either

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do it yourself or hire a virtual assistant to

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do it. I went the other route. I went to what

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is now Upwork and had somebody create some software

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that would do it for 300 bucks. Uh, 300 bucks

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had the software started using it. It worked

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great. Realized that it wouldn't take anything

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off of my plate if I let other people use it

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as well. So from there, I, I didn't know anybody

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or didn't have any connections in that world.

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I sent a few cold DMS to people who were already

00:13:21.539 --> 00:13:24.139
in selling products in that fulfillment by Amazon

00:13:24.139 --> 00:13:27.139
world. Told them what I had. One of them said

00:13:27.139 --> 00:13:30.179
it sounded great. We wound up being creating

00:13:30.179 --> 00:13:33.450
a little partnership. So. It worked out really

00:13:33.450 --> 00:13:35.789
well. We created the six figure. I call it a

00:13:35.789 --> 00:13:38.990
micro sass that he did. The partner did all of

00:13:38.990 --> 00:13:41.970
the marketing, all the selling of it. The person

00:13:41.970 --> 00:13:44.409
who created the software. I didn't, I didn't

00:13:44.409 --> 00:13:47.710
create the software. I spent about an hour a

00:13:47.710 --> 00:13:51.009
month running the reports that people got as

00:13:51.009 --> 00:13:54.049
the, as the actual service. And that was about

00:13:54.049 --> 00:13:57.870
it for a six figure business and all of my time.

00:13:58.110 --> 00:14:00.870
So that kind of, that was a big, that was a big

00:14:00.870 --> 00:14:04.250
aha for me. that i could kind of um that yeah

00:14:04.250 --> 00:14:06.450
that there was money to be made that didn't require

00:14:06.450 --> 00:14:09.509
a whole lot of work and i could kind of put the

00:14:09.509 --> 00:14:12.629
pieces together to make these things happen because

00:14:12.629 --> 00:14:15.250
a lot of people just don't like to do that kind

00:14:15.250 --> 00:14:17.370
of outbound legwork now i know you're a really

00:14:17.370 --> 00:14:19.549
outgoing person so that would probably be right

00:14:19.549 --> 00:14:21.629
up your alley but so many people especially in

00:14:21.629 --> 00:14:23.429
the internet world would prefer to sit behind

00:14:23.429 --> 00:14:26.129
the computer and not not mess with a whole lot

00:14:26.129 --> 00:14:28.350
of people personally So I was fine doing that.

00:14:28.429 --> 00:14:30.710
So that worked out. So that was my first success.

00:14:30.809 --> 00:14:33.710
And I just kind of gone from there and parlayed

00:14:33.710 --> 00:14:36.610
that into one thing, another things. And yeah,

00:14:36.669 --> 00:14:39.870
the, the, the kind of theme has been this recurring

00:14:39.870 --> 00:14:43.409
either licensing or royalties that was leveraged.

00:14:44.029 --> 00:14:47.929
I love leverage. I, I, I, I, I steal the quote

00:14:47.929 --> 00:14:51.950
from Sean Vossler, another marketer, but he says

00:14:51.950 --> 00:14:56.610
I'm lazy and I like big margins. And I kind of

00:14:56.610 --> 00:14:59.090
agree with that. That is what I prefer to have

00:14:59.090 --> 00:15:02.269
as well. So that is the kind of deals I like

00:15:02.269 --> 00:15:06.490
to create or find or work with. So James, I'm

00:15:06.490 --> 00:15:07.889
thinking right away, in my mind, I'm thinking

00:15:07.889 --> 00:15:11.850
the risk, the challenges. What if all of a sudden

00:15:11.850 --> 00:15:13.889
the company says, no, we're not paying royalties

00:15:13.889 --> 00:15:17.169
anymore? Or it goes out of business. Could that

00:15:17.169 --> 00:15:19.389
happen and then all of a sudden there's no more

00:15:19.389 --> 00:15:24.220
royalties? Yeah. Absolutely. I mean, yeah, businesses

00:15:24.220 --> 00:15:28.700
go out of business all the time. I like to think

00:15:28.700 --> 00:15:32.120
of things just like people, right? Businesses

00:15:32.120 --> 00:15:34.860
are essentially people. And people, when you're

00:15:34.860 --> 00:15:37.740
forming a relationship, you generally go on dates,

00:15:37.860 --> 00:15:40.700
right? So I will do a first date with somebody,

00:15:40.899 --> 00:15:45.320
something very small. It might even just be a

00:15:45.320 --> 00:15:48.200
matter of making sure they keep a time frame.

00:15:48.220 --> 00:15:49.539
They say they're going to show up at a certain

00:15:49.539 --> 00:15:51.779
time if we have a meeting. If they don't show

00:15:51.779 --> 00:15:54.120
up and don't call, that's probably not a good

00:15:54.120 --> 00:15:57.320
sign. Or we have something, oh, you're going

00:15:57.320 --> 00:15:59.200
to write, I'll write this email for you. You're

00:15:59.200 --> 00:16:01.980
going to send it on this date. OK, perfect. They

00:16:01.980 --> 00:16:04.799
don't send it on that date or there's an excuse

00:16:04.799 --> 00:16:07.360
as to why it didn't happen. Again, not a good

00:16:07.360 --> 00:16:10.639
sign. So I think of things in a series of dates.

00:16:10.759 --> 00:16:12.659
You do something small, maybe do something a

00:16:12.659 --> 00:16:16.220
little bigger, and then eventually you have the

00:16:16.220 --> 00:16:20.389
long term relationship. working with that and

00:16:20.389 --> 00:16:24.009
staying, staying to those kind of restrictions,

00:16:24.269 --> 00:16:26.649
boundaries, however you want to call it. That's

00:16:26.649 --> 00:16:29.110
kept me pretty safe most of the time. There's,

00:16:29.149 --> 00:16:31.029
there's of course always going to be situations

00:16:31.029 --> 00:16:33.710
where, you know, people for whatever reason have

00:16:33.710 --> 00:16:35.809
things come up and if they communicate, you know,

00:16:35.809 --> 00:16:38.570
it can normally be worked out. But if they just

00:16:38.570 --> 00:16:41.450
ghost and all of a sudden you stop getting royalties.

00:16:41.889 --> 00:16:46.840
Yeah, it does happen, but It's kind of a you

00:16:46.840 --> 00:16:49.460
you find out who that person is and if you're

00:16:49.460 --> 00:16:52.460
ever asked what What it's like working with that

00:16:52.460 --> 00:16:54.980
person you just say hey my experience is they

00:16:54.980 --> 00:16:59.639
don't keep their their agreements and So that's

00:16:59.639 --> 00:17:02.659
a long way of saying it can happen. I find it

00:17:02.659 --> 00:17:07.539
more productive to Flip the coin again, right

00:17:07.539 --> 00:17:10.619
you flip a coin once it comes up tails you flip

00:17:10.619 --> 00:17:13.079
the coin again It comes up heads if you want

00:17:13.079 --> 00:17:15.680
heads just keep flipping the coin especially

00:17:15.680 --> 00:17:20.440
if you have more reward than risk. The risk with

00:17:20.440 --> 00:17:25.539
licensing is very little. If you set up an agreement

00:17:25.539 --> 00:17:28.079
and they don't do anything, well, you're not

00:17:28.079 --> 00:17:29.460
really out of anything except a little time.

00:17:29.759 --> 00:17:32.619
If they do something for a while and then cut

00:17:32.619 --> 00:17:34.059
you off, well, you find out what kind of person

00:17:34.059 --> 00:17:37.519
that is. But generally, they do it. They keep

00:17:37.519 --> 00:17:39.559
up their end of the bargain, and you have the

00:17:39.559 --> 00:17:43.319
upside of those royalties. So to me, the benefits

00:17:43.319 --> 00:17:49.519
outweigh the risk. James, so incredible. So you

00:17:49.519 --> 00:17:52.700
gave a couple of tips here. You have a strategy

00:17:52.700 --> 00:17:56.079
that every business actually should use. The

00:17:56.079 --> 00:17:59.920
old saying, the customer is always right, really

00:17:59.920 --> 00:18:03.740
is not good for a business person. So what I

00:18:03.740 --> 00:18:06.480
heard is that you're in essence saying, as a

00:18:06.480 --> 00:18:09.740
business, you also have the two -way street.

00:18:10.059 --> 00:18:11.799
And so if you're working with your client and

00:18:11.799 --> 00:18:14.859
your client is not being compliant. They're not

00:18:14.859 --> 00:18:17.579
giving you what they need. They're making promises

00:18:17.579 --> 00:18:20.000
that they're not keeping. They're not credible,

00:18:20.319 --> 00:18:22.359
even though maybe everything you've seen for

00:18:22.359 --> 00:18:24.640
the first week, once you make sure that there's

00:18:24.640 --> 00:18:26.839
not something health -wise or something personal

00:18:26.839 --> 00:18:31.059
going on and that maybe they're just sloppy or

00:18:31.059 --> 00:18:33.140
complaining all the time, they're too busy, so

00:18:33.140 --> 00:18:36.059
then maybe they're too busy for what you need

00:18:36.059 --> 00:18:37.980
to work with them. But this is something that

00:18:37.980 --> 00:18:40.220
really is not discussed a lot, but I think as

00:18:40.220 --> 00:18:43.740
a business owner, it makes sense. It's okay to

00:18:43.740 --> 00:18:47.200
say to your client, it's just not working out

00:18:47.200 --> 00:18:49.660
because the direction is not going in the same

00:18:49.660 --> 00:18:51.960
flow and if you're both going different directions

00:18:51.960 --> 00:18:54.819
this is what i hear am i correct and and you're

00:18:54.819 --> 00:18:59.119
what you were saying no yeah i absolutely there

00:18:59.119 --> 00:19:01.220
are going to be times when you're going to come

00:19:01.220 --> 00:19:04.259
to somebody and say this is my situation this

00:19:04.259 --> 00:19:07.000
seems to be your situation uh we either have

00:19:07.000 --> 00:19:09.259
to figure something out or this doesn't work

00:19:09.259 --> 00:19:12.750
i love it I love it. I mean, I've been in that

00:19:12.750 --> 00:19:15.470
position before. And I think when you set things

00:19:15.470 --> 00:19:18.650
up in the beginning, and their processes are

00:19:18.650 --> 00:19:21.349
set up, it really does help. But I really appreciate

00:19:21.349 --> 00:19:23.289
your telling me this, because it's an interesting

00:19:23.289 --> 00:19:26.089
challenge that I wouldn't necessarily think.

00:19:26.349 --> 00:19:30.009
And I'm so blown away by the whole idea of royalties.

00:19:30.910 --> 00:19:32.829
I've never heard of it before. Are there a lot

00:19:32.829 --> 00:19:36.109
of people like you that are actually in the royalty

00:19:36.109 --> 00:19:40.680
business? It depends on the market. I haven't

00:19:40.680 --> 00:19:43.240
seen a whole lot of it in the coaches and expert

00:19:43.240 --> 00:19:46.680
space You look into things like sports and television,

00:19:46.680 --> 00:19:49.460
of course movies and and physical products. Then

00:19:49.460 --> 00:19:52.299
there's a whole lot more of it intellectual property

00:19:52.299 --> 00:19:55.180
You know, it's generally it often gets done by

00:19:55.180 --> 00:19:57.380
lawyers and they try to make it seem very very

00:19:57.380 --> 00:20:00.839
complicated which You know, it can be you might

00:20:00.839 --> 00:20:02.559
need a lawyer. You might not it totally depends

00:20:02.559 --> 00:20:05.400
on the situation But I think a lot more people

00:20:05.400 --> 00:20:08.559
could be doing it and should be doing Oh, my

00:20:08.559 --> 00:20:10.460
dog is barking, so I'm going to let him out.

00:20:10.819 --> 00:20:12.480
So, excuse me, everyone. Thank God I'm wearing

00:20:12.480 --> 00:20:14.799
pants. This is a good thing. Oh, he said that.

00:20:15.380 --> 00:20:18.940
Okay. It's live. So, you know, the dogs, I can't

00:20:18.940 --> 00:20:22.019
put this. You're live. But I love this. Okay,

00:20:22.140 --> 00:20:25.220
so. Thank you for, because I was thinking copyrights,

00:20:25.319 --> 00:20:27.140
trademarks. You probably have to explain a lot

00:20:27.140 --> 00:20:28.960
of intellectual property and what that looks

00:20:28.960 --> 00:20:32.539
like for someone interested in this. So, okay.

00:20:32.759 --> 00:20:34.579
So how does someone reach you? What are the first

00:20:34.579 --> 00:20:37.259
steps and what should they do to prepare? Cause

00:20:37.259 --> 00:20:39.480
I'm thinking if I was going to meet with you,

00:20:39.480 --> 00:20:42.579
I would need like a guideline of what you would

00:20:42.579 --> 00:20:44.859
want. And then what I would need to prepare for

00:20:44.859 --> 00:20:46.720
you to even say, you know what, Adrian, you've

00:20:46.720 --> 00:20:51.440
got something here. Hmm. Well, You know, most

00:20:51.440 --> 00:20:53.559
of the people that I work with have a lot of

00:20:53.559 --> 00:20:55.759
the groundwork already done. Like I said, I work

00:20:55.759 --> 00:20:59.160
with coaches and experts a lot of times or marketing

00:20:59.160 --> 00:21:01.920
agencies. So they already have the intellectual

00:21:01.920 --> 00:21:03.799
property. They've already created something.

00:21:04.819 --> 00:21:08.359
Now, protecting it that I can't go into a whole

00:21:08.359 --> 00:21:10.960
lot of just because that is legal, legal stuff.

00:21:11.220 --> 00:21:13.859
For the most part, people, if you've created

00:21:13.859 --> 00:21:16.519
something, it's going to be protected by copyright.

00:21:17.519 --> 00:21:19.779
You know, trademarks and whatnot, that's kind

00:21:19.779 --> 00:21:21.740
of a whole That's kind of a whole different thing

00:21:21.740 --> 00:21:24.319
as far as like brand names and brands. That's

00:21:24.319 --> 00:21:26.240
a whole lot of hoopla. I don't. Yeah, I stay

00:21:26.240 --> 00:21:29.180
away from that. But if you create something like

00:21:29.180 --> 00:21:32.599
a book, that is just inherently copyright copyright.

00:21:33.039 --> 00:21:35.240
And that is your copyright. So you get to do

00:21:35.240 --> 00:21:38.440
what you want with that. Of course, lots of lots

00:21:38.440 --> 00:21:41.099
of situations where I am wrong and don't take

00:21:41.099 --> 00:21:43.859
any legal advice from me whatsoever. But that

00:21:43.859 --> 00:21:47.660
is relatively the general the most general view

00:21:47.660 --> 00:21:50.680
on it. So they already have something that they're

00:21:50.680 --> 00:21:53.319
doing. And like I said, I only want where I will

00:21:53.319 --> 00:21:55.920
personally work with people who have already

00:21:55.920 --> 00:21:57.799
sold it. So they already have an audience. They

00:21:57.799 --> 00:22:00.619
already know the marketing for it and know who

00:22:00.619 --> 00:22:04.660
is being sold to. So they I luckily get in the

00:22:04.660 --> 00:22:06.900
situation where they have a lot of the pieces

00:22:06.900 --> 00:22:09.880
put together. And then it's just a matter of

00:22:09.880 --> 00:22:13.720
finding complementary parties or softwares that

00:22:13.720 --> 00:22:17.180
can use this. It really comes down to solving.

00:22:17.519 --> 00:22:20.779
other solving their customers problems so for

00:22:20.779 --> 00:22:23.220
me that's yeah that's that's most of it if you

00:22:23.220 --> 00:22:25.359
if you've already if you already have an established

00:22:25.359 --> 00:22:27.960
business if you already have a offer that's working

00:22:27.960 --> 00:22:31.220
and you're selling it you probably have 95 percent

00:22:31.220 --> 00:22:35.059
of the pieces in place can i get your elevator

00:22:35.059 --> 00:22:40.519
speech um you know i don't know that i necessarily

00:22:40.519 --> 00:22:44.440
have one i yeah royalties i just kind of that's

00:22:44.440 --> 00:22:47.690
kind of what i say i say we I'll take a, I work

00:22:47.690 --> 00:22:51.690
with clients who have courses and products that

00:22:51.690 --> 00:22:54.730
it's not their main focus anymore. And I will

00:22:54.730 --> 00:22:58.789
get it. I will put them into situations where

00:22:58.789 --> 00:23:01.410
the creator can collect royalties instead of

00:23:01.410 --> 00:23:04.950
having to sell it onesy twosy anymore. All right,

00:23:05.009 --> 00:23:07.089
good. That's good. And then where are you located?

00:23:08.829 --> 00:23:13.269
I am up in Minnesota. Oh, okay. Okay. I'll get

00:23:13.269 --> 00:23:16.089
warm there pretty soon. I'm sure. Hence the hoodie.

00:23:16.329 --> 00:23:18.329
Yeah, we have hoodie weather and we have t -shirt

00:23:18.329 --> 00:23:21.690
weather, but it's hoodie weather now. On Daytona

00:23:21.690 --> 00:23:23.430
Beach. I love it. Do you have a staff working

00:23:23.430 --> 00:23:29.269
with you? We have a small team. We're all remote.

00:23:30.349 --> 00:23:32.250
So yeah, it's me, my partner, and we have a couple

00:23:32.250 --> 00:23:35.490
other people who work with us in Royalty Rockstars,

00:23:35.569 --> 00:23:38.670
I should say. I love it. I thank you so much

00:23:38.670 --> 00:23:40.789
for coming on the show, because I feel like this

00:23:40.789 --> 00:23:42.910
is something that's so different, so unique.

00:23:43.069 --> 00:23:45.430
So I'll have you, now that we met, I'll have

00:23:45.430 --> 00:23:47.670
you send me your information, your headshot,

00:23:47.970 --> 00:23:49.849
and however you want me to promote, and then

00:23:49.849 --> 00:23:52.250
I will put that together. So the live will also

00:23:52.250 --> 00:23:54.569
turn into a podcast. I love that you were brave

00:23:54.569 --> 00:23:57.710
and bold, but you know you're stuck. And so I

00:23:57.710 --> 00:23:59.670
think that really is important. Do you have anything

00:23:59.670 --> 00:24:03.029
else that you want to mention? Do you have a

00:24:03.029 --> 00:24:05.049
book, an offer, anything that we can help you

00:24:05.049 --> 00:24:09.990
promote? If people want to go to royaltyrockstars

00:24:09.990 --> 00:24:13.109
.com, that is the free community. And like I

00:24:13.109 --> 00:24:15.809
said, if people have courses or things like that,

00:24:15.829 --> 00:24:18.430
that they would like to turn into royalty payments

00:24:18.430 --> 00:24:20.630
that get other people to promote and pour it.

00:24:20.650 --> 00:24:22.950
That is a great place to meet others. I'm in

00:24:22.950 --> 00:24:24.390
there, of course, if they want to reach out to

00:24:24.390 --> 00:24:26.789
me and there'll be other people who can also

00:24:26.789 --> 00:24:29.869
help them get that out there. Or if people want

00:24:29.869 --> 00:24:32.849
to find me at social on Facebook, on Twitter,

00:24:33.369 --> 00:24:37.309
on LinkedIn. My handle is always James Makes

00:24:37.309 --> 00:24:41.390
Deals. So you can find me there. I love it. I

00:24:41.390 --> 00:24:43.509
love it. Thank you so much for saying yes to

00:24:43.509 --> 00:24:46.109
the live. I really learned something new today.

00:24:46.309 --> 00:24:48.970
I really love this. James, I want your information

00:24:48.970 --> 00:24:51.549
too. I think that I want to share it with a lot

00:24:51.549 --> 00:24:54.750
more people. So thank you so much for being on

00:24:54.750 --> 00:24:57.309
and I look forward. Yes, yes, we're friends now

00:24:57.309 --> 00:24:58.890
and I have a friend in Minnesota and you have

00:24:58.890 --> 00:25:01.730
a friend here in Daytona Beach. Come for NASCAR.

00:25:02.179 --> 00:25:05.259
Perfect. I like it. All right. Thank you so much.

00:25:05.319 --> 00:25:07.599
Have a great rest of the day. Everyone. We have

00:25:07.599 --> 00:25:11.059
more coming up on No Prep Needed. James, admit

00:25:11.059 --> 00:25:14.440
it. We didn't meet, right? We hadn't met. I've

00:25:14.440 --> 00:25:16.700
never talked to you before. No. I've never even

00:25:16.700 --> 00:25:18.779
Googled you. No. I'm going to Google that kind

00:25:18.779 --> 00:25:21.779
of thing. All right. Thank you so much. I appreciate

00:25:21.779 --> 00:25:24.980
it. End the stream now. Perfect. Thank you.