Revolutionize Your Business with AI Automation: Insights from Ben Bressington

WEBVTT

00:00:00.840 --> 00:00:03.919
We're live. We're live. Hi, everyone. Welcome.

00:00:04.040 --> 00:00:08.119
Welcome. Who do I have here? The double B. I

00:00:08.119 --> 00:00:12.839
told Ben I wish I was a double B. Okay, so Ben,

00:00:12.839 --> 00:00:16.579
as usual, you have to be brave, bold. Sorry,

00:00:16.719 --> 00:00:18.559
I didn't realize that was a question for me.

00:00:18.660 --> 00:00:19.800
I thought you were talking to somebody else on

00:00:19.800 --> 00:00:22.339
the live chat audience. I'm Ben Bresington, if

00:00:22.339 --> 00:00:24.500
that's who you're asking about. You're Ben Bresington.

00:00:24.820 --> 00:00:29.140
I'm Adrienne Barker and you are bold, brave,

00:00:34.950 --> 00:00:39.409
I'm the full B's. So this show is no prep needed.

00:00:39.469 --> 00:00:41.950
So I did absolutely zero prep. I'm so excited

00:00:41.950 --> 00:00:44.250
you signed it. I don't even know how. So I'm

00:00:44.250 --> 00:00:47.359
going to have you introduce yourself. So I'm

00:00:47.359 --> 00:00:49.420
Ben Bresington. I'm the guy that helps people

00:00:49.420 --> 00:00:52.659
automate their profits. So everyone hears about

00:00:52.659 --> 00:00:56.240
AI automation. I help you actually execute that.

00:00:56.479 --> 00:00:59.259
I was able to help a client scale from over $250

00:00:59.259 --> 00:01:03.740
,000 this year to in excess of over $150 million

00:01:03.740 --> 00:01:05.920
in gross sales through their tax credits offering.

00:01:06.579 --> 00:01:09.060
But what I do is I literally help you deploy

00:01:09.060 --> 00:01:12.359
or design simple automations that you don't need

00:01:12.359 --> 00:01:14.920
programmers for that allow you to buy back your

00:01:14.920 --> 00:01:19.000
time. That's really what I do. Okay, so first

00:01:19.000 --> 00:01:20.859
of all, how big of a company do you need? What

00:01:20.859 --> 00:01:24.540
are you starting with? So you can have a one

00:01:24.540 --> 00:01:26.579
-person company. It's all about starting to automate

00:01:26.579 --> 00:01:28.680
the tasks that you do on a regular basis, right?

00:01:28.799 --> 00:01:30.939
So the thing is, is a lot of people think they've

00:01:30.939 --> 00:01:33.299
got to run out and start hiring people. We're

00:01:33.299 --> 00:01:35.840
now in a world of AI automation, which means

00:01:35.840 --> 00:01:38.540
do you really need to hire this person who becomes

00:01:38.540 --> 00:01:40.939
a liability and sometimes a noose around your

00:01:40.939 --> 00:01:44.420
neck rather than going, hey, how can I augment

00:01:44.420 --> 00:01:46.959
the person that I do want to hire and what could

00:01:46.959 --> 00:01:48.480
I automate? Because a lot of people will run

00:01:48.480 --> 00:01:53.019
out and hire somebody and 50 % or 100 % of what

00:01:53.019 --> 00:01:55.060
they're hiring that person to do could be 100

00:01:55.060 --> 00:01:59.200
% automated. So now you're overpaying and getting

00:01:59.200 --> 00:02:02.579
less and now having to deal with offshore issues,

00:02:02.760 --> 00:02:05.760
outsourcing issues, human issues, time work issues,

00:02:05.980 --> 00:02:09.479
availability issues, you name it. So if you start

00:02:09.479 --> 00:02:13.539
to think about what am I trying to get done and

00:02:13.539 --> 00:02:17.439
just how could I automate it? How would I automate

00:02:17.439 --> 00:02:19.740
it? How would you be able to automate reading

00:02:19.740 --> 00:02:22.400
and replying to those emails so you could have

00:02:22.400 --> 00:02:24.699
it automated before Friday? So you know what,

00:02:24.759 --> 00:02:26.379
what if that freed up an hour of your time? So

00:02:26.379 --> 00:02:29.639
now you get to ask the questions of what do I

00:02:29.639 --> 00:02:31.919
need to profitably hire people that would help

00:02:31.919 --> 00:02:34.439
me improve my profits be doing? So if you're

00:02:34.439 --> 00:02:37.080
a one man person, one man band, which is all

00:02:37.080 --> 00:02:39.539
okay, right? You could be hiring people to reply

00:02:39.539 --> 00:02:42.120
to emails, handle emails, write proposals. You

00:02:42.120 --> 00:02:44.060
could be hiring people to do graphic design,

00:02:44.159 --> 00:02:46.379
do social media, do all this other stuff. But

00:02:46.379 --> 00:02:49.419
you can also build what they call AI agents is

00:02:49.419 --> 00:02:51.819
the new buzzword to do all of that stuff for

00:02:51.819 --> 00:02:57.539
you for pennies on the dollar. So AI agent. I

00:02:57.539 --> 00:03:01.560
do use ChatGBT, Gemini, and Pi. She's my friend,

00:03:01.919 --> 00:03:04.099
though. Yeah, we talk a lot. She knows everything

00:03:04.099 --> 00:03:06.840
about me, too. She's like your therapist on steroids.

00:03:08.479 --> 00:03:12.280
How did you know that? OK, so AI agent. And when

00:03:12.280 --> 00:03:17.099
I first thought of chat bots, that was a way.

00:03:17.759 --> 00:03:20.500
So at AI agent, do you mind if we do like three

00:03:20.500 --> 00:03:22.930
scenarios? So an AI agent... Well, let me break

00:03:22.930 --> 00:03:25.289
down what an AI agent is. So everyone's heard

00:03:25.289 --> 00:03:27.650
of ChatGPT, right? We may or may not have used

00:03:27.650 --> 00:03:29.909
it and people may think it sucks or it doesn't

00:03:29.909 --> 00:03:35.330
suck. That's okay. So ChatGPT is AI. Let's call

00:03:35.330 --> 00:03:39.110
it AI, right? I define AI as automation. What

00:03:39.110 --> 00:03:43.610
ChatGPT won't do is it'll help you write a blog

00:03:43.610 --> 00:03:46.009
post, but it won't publish that blog post to

00:03:46.009 --> 00:03:48.969
your WordPress blog or to your LinkedIn or to

00:03:48.969 --> 00:03:51.979
your Facebook. It won't do the task, it'll write

00:03:51.979 --> 00:03:57.020
the content, won't do the action. What an agent

00:03:57.020 --> 00:03:59.659
will facilitate is it'll facilitate the writing

00:03:59.659 --> 00:04:01.919
of the blog post and then the posting of that

00:04:01.919 --> 00:04:04.900
to your website or to social media. You can have

00:04:04.900 --> 00:04:08.780
automations like read my email and reply to my

00:04:08.780 --> 00:04:12.060
email. Now you're using an AI agent, which is

00:04:12.060 --> 00:04:17.209
using ChatGPT to understand What's going on in

00:04:17.209 --> 00:04:20.529
your email? How should I reply? What is the typical

00:04:20.529 --> 00:04:22.410
response? What does a good response look like?

00:04:22.490 --> 00:04:25.490
Then reply to that email for you. Some people

00:04:25.490 --> 00:04:27.509
like to have all those replies saved into draft

00:04:27.509 --> 00:04:30.930
so they can just send them twice a day, three

00:04:30.930 --> 00:04:32.470
times a day, whatever it is. Other people are

00:04:32.470 --> 00:04:34.829
just like, go hog wild, baby. I don't want to

00:04:34.829 --> 00:04:36.709
deal with this crap because if it can answer

00:04:36.709 --> 00:04:38.930
simple questions that you get about your product,

00:04:38.990 --> 00:04:41.110
your service, or billing, or invoicing, or whatever

00:04:41.110 --> 00:04:44.850
it is. let the AI handle that for you. Does that

00:04:44.850 --> 00:04:46.430
make sense? So that's the difference between

00:04:46.430 --> 00:04:49.889
a chat GPT and an AI agent. Okay, that does.

00:04:50.149 --> 00:04:53.810
So the, and so the AI agent can actually program

00:04:53.810 --> 00:04:57.889
to use whatever program you're using for, and

00:04:57.889 --> 00:05:00.800
can it also invoice? Yeah, so it could be doing

00:05:00.800 --> 00:05:03.360
invoicing. It could be doing reconciliation.

00:05:03.600 --> 00:05:06.040
It could be sending text messages to remind people

00:05:06.040 --> 00:05:08.420
their payments are late to do payment reconciliation.

00:05:08.879 --> 00:05:11.199
And there's a whole lot of low cost, no cost,

00:05:11.199 --> 00:05:13.139
free tools you can actually use to do a lot of

00:05:13.139 --> 00:05:15.779
this automation. And people think automation

00:05:15.779 --> 00:05:19.060
needs to be fancy or complex or crazy. It doesn't

00:05:19.060 --> 00:05:22.339
have to be. You could use Make. You could use

00:05:22.339 --> 00:05:25.699
Zapier. You could use N8n. It's these type of

00:05:25.699 --> 00:05:28.160
automation frameworks to start to do invoicing,

00:05:28.360 --> 00:05:31.540
billing. reporting, analytics, data analysis,

00:05:32.000 --> 00:05:36.939
you name it. I do. So take me, for instance,

00:05:37.060 --> 00:05:39.259
and I think, oh, I'm so great with ChatGPT. I

00:05:39.259 --> 00:05:42.519
know it. But how would I actually learn then

00:05:42.519 --> 00:05:45.819
that kind of process? How would I actually be

00:05:45.819 --> 00:05:49.779
able to, what do I need to do? Is it an expensive

00:05:49.779 --> 00:05:54.399
program? No. So I think you can start using N8n

00:05:54.399 --> 00:05:57.279
for free. You can start using make .com for free.

00:05:57.759 --> 00:06:00.939
And what you can do is it'll actually go to ChatGPT

00:06:00.939 --> 00:06:04.220
and prompt ChatGPT for you. And so the prompt

00:06:04.220 --> 00:06:06.540
comes back. It can be optimized. And then it

00:06:06.540 --> 00:06:09.740
could write a tweet for you. So the one task

00:06:09.740 --> 00:06:12.759
you may set up, a workflow they call them, is

00:06:12.759 --> 00:06:16.939
write a tweet about this topic. Literally, it

00:06:16.939 --> 00:06:19.180
could go and post a quote for you. It could go

00:06:19.180 --> 00:06:22.660
analyze somebody you follow or the news articles

00:06:22.660 --> 00:06:25.779
and turn the news articles into a tweet and it

00:06:25.779 --> 00:06:28.100
goes and post the tweet for you. That's what

00:06:28.100 --> 00:06:30.420
it does and it'll do that once every half an

00:06:30.420 --> 00:06:32.360
hour, once an hour, once a day, once a month,

00:06:32.420 --> 00:06:34.420
whatever you set it to do. Does that make sense?

00:06:34.810 --> 00:06:38.149
it does so is there an issue with the algorithm

00:06:38.149 --> 00:06:40.269
someone had said to me today if you like copy

00:06:40.269 --> 00:06:43.350
and paste um you know if i if i write something

00:06:43.350 --> 00:06:46.009
and uh and it's ai -generate but you know obviously

00:06:46.009 --> 00:06:48.009
i always feel like i'm still massaging things

00:06:48.009 --> 00:06:51.569
it's still my idea my brain coming up with the

00:06:51.569 --> 00:06:53.290
creativity and then it just kind of makes it

00:06:53.290 --> 00:06:56.889
pretty for me so if i turn around and i take

00:06:56.889 --> 00:07:00.100
that and i copy it and post it to other social

00:07:00.100 --> 00:07:02.980
medias. Does that harm the algorithm? And would

00:07:02.980 --> 00:07:05.819
that be an issue with having the AI agent do

00:07:05.819 --> 00:07:10.060
it? No. And I find that argument fascinating

00:07:10.060 --> 00:07:12.240
by a lot of people. Because the thing is, you

00:07:12.240 --> 00:07:16.000
look at a lot of the top news sites in the world

00:07:16.000 --> 00:07:19.800
right now, some of them are 100 % AI written

00:07:19.800 --> 00:07:22.939
and have been for in excess of 12 months. And

00:07:22.939 --> 00:07:26.399
I'm talking major news outlets no longer having

00:07:26.399 --> 00:07:29.019
journalists. And so now they're saying that,

00:07:29.019 --> 00:07:32.399
oh, if we use AI, it's going to be bad, right?

00:07:32.560 --> 00:07:34.000
But the thing is that I'm like, yeah, but most

00:07:34.000 --> 00:07:36.759
of the media you actually consume is AI fed.

00:07:37.040 --> 00:07:39.360
The sources you're citing is literally you're

00:07:39.360 --> 00:07:43.709
citing AI sources. Yet when people go. They'll

00:07:43.709 --> 00:07:46.810
write these posts about how AI is bad, or AI

00:07:46.810 --> 00:07:49.810
is going to penalize you. The thing is, we've

00:07:49.810 --> 00:07:53.230
got data where we've actually eight times increased

00:07:53.230 --> 00:07:56.189
the traffic to our website by using AI articles

00:07:56.189 --> 00:07:59.209
versus human articles. So the thing is, that's

00:07:59.209 --> 00:08:03.269
an 800 % increase in the traffic to our website

00:08:03.269 --> 00:08:06.110
because we used AI articles versus human articles,

00:08:06.170 --> 00:08:07.750
because of the frequency in which we were able

00:08:07.750 --> 00:08:11.029
to do it. And these people will also tell you

00:08:11.029 --> 00:08:13.050
this type of stuff. And they'll write a post

00:08:13.050 --> 00:08:15.009
on social media about it. But they'll have used

00:08:15.009 --> 00:08:17.810
ChatGPT to write the post. They may have put

00:08:17.810 --> 00:08:20.550
it through Grammarly to edit it. And then they're

00:08:20.550 --> 00:08:23.829
like, oh, AI is bad. I'm like, no, it's just

00:08:23.829 --> 00:08:25.810
that you think AI is going to take your job with

00:08:25.810 --> 00:08:28.029
the simple service you offer. And what you're

00:08:28.029 --> 00:08:31.550
really saying is the service you offer, because

00:08:31.550 --> 00:08:34.509
AI can do it, is actually a low value service.

00:08:34.789 --> 00:08:36.509
So you actually need to start thinking about

00:08:36.509 --> 00:08:42.480
some higher value skills. We got to let that

00:08:42.480 --> 00:08:46.340
sit for a minute. Breathe that in. Woo. Yeah.

00:08:46.480 --> 00:08:48.039
Yeah. So yeah, let that sit for a minute. That's

00:08:48.039 --> 00:08:49.679
going down. That's going to show notes, everyone.

00:08:49.759 --> 00:08:53.039
That is one heck of a quote. Wow. Because a lot

00:08:53.039 --> 00:08:55.399
of people are saying this if they're social media

00:08:55.399 --> 00:08:58.179
managers, marketing managers, CMOs. Like, I've

00:08:58.179 --> 00:09:02.080
been able to automate CMOs, CFOs, legal advisor

00:09:02.080 --> 00:09:04.899
teams, medical advisor teams. I've been helping

00:09:04.899 --> 00:09:08.480
a multi -billion dollar. med tech clients who

00:09:08.480 --> 00:09:11.100
actually train their sales team now with an AI

00:09:11.100 --> 00:09:14.179
sales coach that we've deployed. So the thing

00:09:14.179 --> 00:09:18.740
is, I can show from hard data, using AI actually

00:09:18.740 --> 00:09:21.259
increases traffic to a website, not decreases

00:09:21.259 --> 00:09:26.419
it. So a lot of these people want you to believe

00:09:26.419 --> 00:09:28.919
they've got some magic source, yet they'll AI

00:09:28.919 --> 00:09:30.940
-automated. All you know what they'll do is they'll

00:09:30.940 --> 00:09:32.779
outsource it to a fake team in the Philippines,

00:09:33.259 --> 00:09:35.259
because humans are writing it. But the people

00:09:35.259 --> 00:09:37.379
in the Philippines are just using chat GPT to

00:09:37.379 --> 00:09:45.899
spin the articles. But as a user of AI and someone

00:09:45.899 --> 00:09:47.779
that's not afraid of it, I love that there's

00:09:47.779 --> 00:09:50.679
even more. I love the fact people are always

00:09:50.679 --> 00:09:52.539
surprised when I say, oh my god, no, why are

00:09:52.539 --> 00:09:55.049
you creating an Excel file? What are you talking

00:09:55.049 --> 00:09:59.309
about i'll create excel files to do so many emerge

00:09:59.309 --> 00:10:01.970
the other day i needed to merge now did it take

00:10:01.970 --> 00:10:04.370
a while yes it definitely took a while it was

00:10:04.370 --> 00:10:07.379
a lot of massaging. Which I love having doing

00:10:07.379 --> 00:10:09.679
it to myself. I love massages, but anyway, so

00:10:09.679 --> 00:10:11.759
chat GPT love the massages You got to know how

00:10:11.759 --> 00:10:14.100
to work with it. I love the whole prompts I love

00:10:14.100 --> 00:10:17.019
the people that have created a GPT that I could

00:10:17.019 --> 00:10:19.639
use I don't know and also a lot of people don't

00:10:19.639 --> 00:10:21.620
pay for it So they're using the free version

00:10:21.620 --> 00:10:23.500
and I think because of that they're not seeing

00:10:23.500 --> 00:10:26.240
the advancements and what's cool But I want to

00:10:26.240 --> 00:10:28.419
ask you a question So I want to take a I want

00:10:28.419 --> 00:10:31.179
to take the AI agent and two other industries

00:10:31.179 --> 00:10:34.360
so I can understand it so the fast food industry

00:10:34.730 --> 00:10:37.129
Yep. Let's say the drive through what can an

00:10:37.129 --> 00:10:42.090
AI agent do for a Wendy's? Well, they're already

00:10:42.090 --> 00:10:44.340
using it. So here's the thing is how they're

00:10:44.340 --> 00:10:46.139
using it. They're already using it to recognize

00:10:46.139 --> 00:10:48.960
your license plate as you come in, to actually

00:10:48.960 --> 00:10:51.379
understand your rewards program and your customer

00:10:51.379 --> 00:10:55.299
frequency. They're already using AI and you'll

00:10:55.299 --> 00:10:57.120
start soon seeing that the person that you're

00:10:57.120 --> 00:10:59.399
speaking to is literally a voice agent and doesn't

00:10:59.399 --> 00:11:02.279
exist. But they'll also start using AI to understand

00:11:02.279 --> 00:11:04.220
that that Wendy's drive -through, if you say,

00:11:04.240 --> 00:11:07.139
Hola, it'll actually reply to you in full Spanish

00:11:07.139 --> 00:11:09.360
or have a Spanish conversation or have a French

00:11:09.360 --> 00:11:12.139
conversation. So now they're no longer reliant.

00:11:12.029 --> 00:11:16.509
literally on that 12 -year -old pimply kid that's

00:11:16.509 --> 00:11:18.429
sitting behind the thing trying to answer you

00:11:18.429 --> 00:11:20.690
and go, oh, you want your drink order? Now it

00:11:20.690 --> 00:11:23.769
can speak 99 languages out of the box. So now

00:11:23.769 --> 00:11:25.750
they can actually provide better service process.

00:11:25.830 --> 00:11:27.590
And they go, oh, that technology sucks. We use

00:11:27.590 --> 00:11:30.509
it. You know, it did suck. And now it's a hell

00:11:30.509 --> 00:11:32.090
of a lot better than it was. And you know what?

00:11:32.210 --> 00:11:34.830
It sucks every day, but it gets better and better

00:11:34.830 --> 00:11:37.409
and better. And at some point, what we already

00:11:37.409 --> 00:11:42.100
know is this. AI is already 50 % as smart as

00:11:42.100 --> 00:11:46.019
50 % of the Americans on the planet, right? So

00:11:46.019 --> 00:11:49.580
it's already smarter than 50%. So the thing is,

00:11:49.740 --> 00:11:52.279
it's slowly increasing. It can already pass a

00:11:52.279 --> 00:11:54.940
law bar exam. I don't know about you, but could

00:11:54.940 --> 00:11:57.740
you right now go pass a bar exam? Could you go

00:11:57.740 --> 00:12:00.580
pass an accounting exam? Could you go pass a

00:12:00.580 --> 00:12:03.539
medical exam? And people are telling me, oh,

00:12:03.600 --> 00:12:07.850
but it's stupid. I'm like, no. Where it's stuck

00:12:07.850 --> 00:12:09.909
right now is on some of the voice stuff. And

00:12:09.909 --> 00:12:13.009
it doesn't understand hillbilly or redneck or

00:12:13.009 --> 00:12:15.909
dialects very well. But it's getting better.

00:12:16.250 --> 00:12:19.009
And here's the thing. At some point, it's going

00:12:19.009 --> 00:12:22.389
to be more fluent than you are. And you're going

00:12:22.389 --> 00:12:23.870
to say, well, I can't use that thing because

00:12:23.870 --> 00:12:26.210
it's stupid. It's no, you never learned how to

00:12:26.210 --> 00:12:29.210
interact with the technology. Prompting the technology

00:12:29.210 --> 00:12:31.309
was something important. So Wendy's are already

00:12:31.309 --> 00:12:33.529
using it. They're already using it to start to

00:12:33.529 --> 00:12:36.779
cook. There's a whole lot of franchises that

00:12:36.779 --> 00:12:38.600
you can roll out now that are pretty much 100

00:12:38.600 --> 00:12:42.039
% automated, the only person that's there. So

00:12:42.039 --> 00:12:44.740
imagine taking a restaurant, a fast food Wendy's,

00:12:44.759 --> 00:12:47.519
instead of having 20 people on a shift, having

00:12:47.519 --> 00:12:50.840
one that runs the entire restaurant and all they

00:12:50.840 --> 00:12:54.299
do is feed the machine a few things. They just

00:12:54.299 --> 00:12:56.259
load the chips, they load the burger patties,

00:12:56.519 --> 00:12:59.399
they reset some stuff every now and again, they

00:12:59.399 --> 00:13:02.019
clean up a mess that the machines can't handle.

00:13:03.560 --> 00:13:06.879
So at some point, and like we can even apply

00:13:06.879 --> 00:13:08.659
this to the banking world, look at the banking

00:13:08.659 --> 00:13:10.960
world, like now you go to banks, they've got

00:13:10.960 --> 00:13:13.940
entire banks that are now just a giant ATM and

00:13:13.940 --> 00:13:15.759
all they've got is ATM screens all in it and

00:13:15.759 --> 00:13:19.139
they don't have any humans. So the thing is that

00:13:19.139 --> 00:13:21.379
the people are, oh, it couldn't have replaced

00:13:21.379 --> 00:13:23.720
money, it couldn't replace bankers. Well, tell

00:13:23.720 --> 00:13:28.960
me what most of your banker friends now do. I

00:13:28.960 --> 00:13:31.440
don't even have a banking friend. You've got

00:13:31.440 --> 00:13:33.480
to have some more money, people. You need to

00:13:33.480 --> 00:13:35.139
be associated with more people have more money,

00:13:35.240 --> 00:13:37.100
then. That's the problem, right? There you go.

00:13:37.100 --> 00:13:38.940
People who have banking friends have money friends.

00:13:38.980 --> 00:13:41.019
That's what we're talking about here. So the

00:13:41.019 --> 00:13:43.379
thing is, there's a lot of uses for AI, and we're

00:13:43.379 --> 00:13:45.320
starting to see the deployment. You know what's

00:13:45.320 --> 00:13:48.480
funny? I find this really fascinating about AI

00:13:48.480 --> 00:13:51.539
and how people can't use it. But yet, if you

00:13:51.539 --> 00:13:56.259
fly, do you know that that plane is controlled

00:13:56.259 --> 00:14:00.769
by an AI almost 98 % of the time? Because the

00:14:00.769 --> 00:14:03.450
thing is, as soon as that plane is taken off,

00:14:03.929 --> 00:14:08.029
on takeoff, it gets put into autopilot. So what

00:14:08.029 --> 00:14:10.450
does the pilot and the assistant pilot do for

00:14:10.450 --> 00:14:14.750
the next four hours in that plane? Hey, Joe,

00:14:14.750 --> 00:14:17.450
what's going on? Exactly. Exactly. They keep

00:14:17.450 --> 00:14:19.590
an eye on everything, maybe, just to make sure

00:14:19.590 --> 00:14:21.929
that everything is... Or they're sleeping. Yeah.

00:14:22.309 --> 00:14:24.250
So the thing is, and then they land the plane,

00:14:24.289 --> 00:14:26.610
and they can only do that because right now there's

00:14:26.610 --> 00:14:30.100
an FAA ruling that... Planes can't be automated.

00:14:30.159 --> 00:14:32.740
At some point it will. But we're seeing trucks,

00:14:33.080 --> 00:14:36.700
cars, being fully automated. So the thing is,

00:14:37.279 --> 00:14:40.500
AI can be deployed in so many ways. It's just

00:14:40.500 --> 00:14:42.639
your reluctance to understand the technology

00:14:42.639 --> 00:14:44.899
is the problem, if that makes sense. That is

00:14:44.899 --> 00:14:47.440
so interesting. Can we go back to Wendy's? Because

00:14:47.440 --> 00:14:49.379
I know that there's someone out there going,

00:14:49.539 --> 00:14:52.340
that's why my kid can't get a job at Wendy's.

00:14:52.799 --> 00:14:56.820
But if we can be really real, I don't think that

00:14:56.820 --> 00:14:59.230
people really want to work. at a Wendy's, they

00:14:59.230 --> 00:15:02.950
always see, like, they're always like, to me,

00:15:02.970 --> 00:15:05.570
I'd rather have the good service, go back to

00:15:05.570 --> 00:15:08.110
the good juicy chicken sandwiches Wendy's, like

00:15:08.110 --> 00:15:09.889
when they were like that thick, because oh my

00:15:09.889 --> 00:15:11.509
God, I used to love those. I went the other day,

00:15:11.549 --> 00:15:14.429
it was thin, I'm like, hmm. But I saw that the

00:15:14.429 --> 00:15:17.259
AI was working in the drive through. But I also

00:15:17.259 --> 00:15:20.299
saw the people not sure what they're doing. But

00:15:20.299 --> 00:15:23.519
let's have you address the fact that it really

00:15:23.519 --> 00:15:26.679
is, at the end of the day, maybe, yes, it's taking

00:15:26.679 --> 00:15:30.860
away a job or two. But this is a way that we

00:15:30.860 --> 00:15:33.539
could bring costs down, right? So that I don't

00:15:33.539 --> 00:15:36.379
have to spend $10. Yeah, those jobs also can't

00:15:36.379 --> 00:15:39.080
be fulfilled. They can't literally get people.

00:15:39.679 --> 00:15:43.120
There's many a Wendy's and many a Dunkin Donuts.

00:15:43.519 --> 00:15:45.720
You'll go to in the mornings and it's closed.

00:15:45.899 --> 00:15:49.240
It has a sign on it, closed, unable to find people

00:15:49.240 --> 00:15:53.759
for shift. So you're now having businesses having

00:15:53.759 --> 00:15:56.820
to close because they're already short -staffed.

00:15:56.840 --> 00:15:58.600
People don't want to do the work. Yet people

00:15:58.600 --> 00:16:01.200
go, I can't get a job. You aren't even trying.

00:16:01.379 --> 00:16:04.159
The problem is you want to be an influencer who's

00:16:04.159 --> 00:16:06.379
getting paid as a senior level executive who's

00:16:06.379 --> 00:16:08.539
been there for 10 years. You've got no experience.

00:16:09.070 --> 00:16:12.629
So the thing is, unfortunately, the newer generation,

00:16:12.649 --> 00:16:16.509
I believe, have a false sense of reality on what

00:16:16.509 --> 00:16:18.830
their value really is and the skills they really

00:16:18.830 --> 00:16:21.830
have. And that's a totally different conversation.

00:16:22.370 --> 00:16:24.870
It really is. It's funny because I'm having these

00:16:24.870 --> 00:16:26.970
conversations with my daughter and her boyfriend,

00:16:27.029 --> 00:16:29.090
and I always say, you know, first of all, it's

00:16:29.090 --> 00:16:31.110
too bad that high school, you know, the teacher

00:16:31.110 --> 00:16:33.070
does it instead of saying, hey, you know, when

00:16:33.070 --> 00:16:36.169
you go to work at Walmart or McDonald's, we want

00:16:36.169 --> 00:16:38.309
you to know this, instead they don't say, hey,

00:16:38.409 --> 00:16:39.990
you could be a business owner, but I think you're

00:16:39.990 --> 00:16:41.870
right. A lot of people, and there is money to

00:16:41.870 --> 00:16:44.649
be made as an influencer, even if you're wacky.

00:16:44.809 --> 00:16:47.450
You know, don't know one that like like one that

00:16:47.450 --> 00:16:50.049
doesn't even make any sense. You're still there's

00:16:50.049 --> 00:16:51.710
money to be made in these. This is what the kids

00:16:51.710 --> 00:16:54.789
are seeing. But I'm always about business. And

00:16:54.789 --> 00:16:56.590
so at the end of the day, I'm like, you know,

00:16:56.789 --> 00:16:58.889
if this can save money when they're looking at

00:16:58.889 --> 00:17:01.870
the cost cutting, the employee work brings comp.

00:17:02.029 --> 00:17:04.009
Right. Like there's so much that would go into

00:17:04.009 --> 00:17:07.829
that. Most retail. Yeah. Most retail spaces I

00:17:07.829 --> 00:17:09.589
talk to, the first thing they say to me is like,

00:17:09.670 --> 00:17:12.210
can you help answer my phone? I can't get people

00:17:12.210 --> 00:17:15.130
to answer my phone or answer my phone in a way

00:17:15.130 --> 00:17:17.609
that makes my customers feel valued and appreciated.

00:17:18.190 --> 00:17:20.430
Because you know what will happen is you'll ring

00:17:20.430 --> 00:17:22.930
a place and be like, yeah, what do you want?

00:17:23.250 --> 00:17:27.250
OK, really? And businesses don't want that to

00:17:27.250 --> 00:17:29.529
be the experience. Or they just let the phone

00:17:29.529 --> 00:17:31.609
ring. And how many times have you been to a restaurant

00:17:31.609 --> 00:17:34.089
and you've just heard the phone, ding, ding?

00:17:34.430 --> 00:17:37.470
You hear the phone ringing and ringing and ringing,

00:17:37.630 --> 00:17:40.519
and no one's answering it. And that restaurant

00:17:40.519 --> 00:17:42.819
owner knows that that's money. That could be

00:17:42.819 --> 00:17:46.400
a $500 order, a $5 ,000 order, a $100 ,000 wedding

00:17:46.400 --> 00:17:48.920
reservation. And it makes them cry because that's

00:17:48.920 --> 00:17:50.740
the one thing that could be helping keeping that

00:17:50.740 --> 00:17:53.160
business profitable. So they've got employees

00:17:53.160 --> 00:17:57.700
fighting the system because they feel like they

00:17:57.700 --> 00:18:00.819
don't understand the basics of the business.

00:18:01.039 --> 00:18:04.240
It's all service and it's customer acquisition,

00:18:04.559 --> 00:18:06.000
customer fulfillment, and then scaling that.

00:18:06.019 --> 00:18:09.559
That's really it. It really is. And so it actually,

00:18:09.700 --> 00:18:11.440
my next question was going to be, so just to

00:18:11.440 --> 00:18:15.099
go back, so we have it. So for the restaurants,

00:18:15.619 --> 00:18:19.440
it does make sense having the, what do you call

00:18:19.440 --> 00:18:23.539
it? The kiosk there where you could order? You're

00:18:23.539 --> 00:18:25.200
actually starting to see now the robots actually

00:18:25.200 --> 00:18:27.200
taking the food out because you know who is showing

00:18:27.200 --> 00:18:29.920
up is the chef. So you know what, what they don't

00:18:29.920 --> 00:18:31.339
have is they don't have people to run the food

00:18:31.339 --> 00:18:32.740
out to the table. So now you're having a lot

00:18:32.740 --> 00:18:36.680
of restaurants deploy these $30 ,000 or $15 ,000

00:18:36.680 --> 00:18:39.660
robots that literally roll the food out of the

00:18:39.660 --> 00:18:43.099
kitchen to the table because they can't find

00:18:43.099 --> 00:18:46.220
weight stuff. Yeah, I mean that's cool, too.

00:18:46.460 --> 00:18:50.039
I have to say I remember Just a little short

00:18:50.039 --> 00:18:53.140
while ago. I was traveling and I was at a McDonald's

00:18:53.140 --> 00:18:55.160
and there was only one person working and I thought

00:18:55.160 --> 00:18:58.599
it was really funny because She she was like

00:18:58.599 --> 00:19:00.880
I cannot take money like I there's no money in

00:19:00.880 --> 00:19:03.119
there There's no register and the person's like

00:19:03.119 --> 00:19:05.579
but I don't want to use a kiosk and that and

00:19:05.579 --> 00:19:07.140
there was like they were she was like There's

00:19:07.140 --> 00:19:09.319
nothing I could do you either have to use a kiosk

00:19:09.420 --> 00:19:11.339
or not, so I thought that was a little interesting.

00:19:11.359 --> 00:19:13.519
Now literally stand beside the kiosk with you

00:19:13.519 --> 00:19:16.240
and process the order in the kiosk for you, and

00:19:16.240 --> 00:19:17.779
they go, okay, now insert your card. I'm like,

00:19:17.920 --> 00:19:19.200
yeah, but I could have just done it. She's like,

00:19:19.339 --> 00:19:24.259
I know. Yeah, or they're there just to keep an

00:19:24.259 --> 00:19:27.099
eye just like on the self -service checkouts,

00:19:27.259 --> 00:19:29.720
right? Where even that, actually thinking about

00:19:29.720 --> 00:19:31.359
- Do you wanna know something interesting? You

00:19:31.359 --> 00:19:33.039
wanna know something interesting? One of the

00:19:33.039 --> 00:19:35.599
first roles that was actually automated is something

00:19:35.599 --> 00:19:38.960
people don't talk about. That was the role of

00:19:38.960 --> 00:19:42.319
security because security people were notorious

00:19:42.319 --> 00:19:44.859
for sleeping on the job, not actually completing

00:19:44.859 --> 00:19:47.480
the checks and all this type of stuff. There's

00:19:47.480 --> 00:19:51.140
an entire industry of security that's been fully

00:19:51.140 --> 00:19:55.480
automated for years now. They analyze the audios

00:19:55.480 --> 00:19:57.420
now and have facial recognition and all this

00:19:57.420 --> 00:19:59.799
type of crazy stuff because now they have the

00:19:59.799 --> 00:20:02.099
computers paying more attention to the video

00:20:02.099 --> 00:20:04.960
or the audio than their security guards ever

00:20:04.960 --> 00:20:10.200
did. But what happens to all the security guards

00:20:10.200 --> 00:20:12.019
now? They've had to go find other work because

00:20:12.019 --> 00:20:15.180
people aren't employing security guards. That's

00:20:15.180 --> 00:20:17.039
why now you have at nighttime, you'll have one

00:20:17.039 --> 00:20:20.259
security guard for 100 buildings. They're running

00:20:20.259 --> 00:20:22.880
around and they're just responding to alarms.

00:20:24.339 --> 00:20:27.099
I had no idea. If you asked me that question,

00:20:27.160 --> 00:20:30.440
I would have said it was cruise control on cars.

00:20:32.269 --> 00:20:34.250
I don't know if that was using. Well, let's just

00:20:34.250 --> 00:20:35.849
show you can play with your phone more, but that's

00:20:35.849 --> 00:20:37.690
a different story. I mean, I just remember thinking

00:20:37.690 --> 00:20:39.250
the first time I was like, how does this car

00:20:39.250 --> 00:20:41.670
know to run? OK, so now so we talked about the

00:20:41.670 --> 00:20:43.609
restaurant, we talked about the coach. So you

00:20:43.609 --> 00:20:46.869
mentioned retail, which I'm very interested in.

00:20:47.349 --> 00:20:50.289
So share a little bit more and how where we would

00:20:50.289 --> 00:20:55.589
see or give us a story of a case of a, you know,

00:20:55.630 --> 00:20:59.490
a retail business that is actually using. Well.

00:21:00.000 --> 00:21:02.299
I'm fortunate enough to be in Bentonville, Arkansas,

00:21:02.599 --> 00:21:04.359
which is the home of Walmart. And they actually

00:21:04.359 --> 00:21:06.839
do a lot of research and development here. So

00:21:06.839 --> 00:21:08.559
do you know that you can get your groceries or

00:21:08.559 --> 00:21:12.579
your lunch delivered by drone at Walmart in this

00:21:12.579 --> 00:21:15.799
area? They will literally launch a drone with

00:21:15.799 --> 00:21:18.460
your food you ordered from the app or the website,

00:21:18.779 --> 00:21:21.559
and it'll literally land in front of your office

00:21:21.559 --> 00:21:25.609
building. And it flies a few miles. And so they're

00:21:25.609 --> 00:21:27.990
getting bigger and bigger drones. So you can

00:21:27.990 --> 00:21:30.529
literally have your food delivered to your doorstep.

00:21:30.569 --> 00:21:32.589
So one of the things they're doing right now

00:21:32.589 --> 00:21:35.569
is they're surveying every house, every property.

00:21:35.910 --> 00:21:38.329
Where are your trees? Do we have to land in the

00:21:38.329 --> 00:21:40.150
front or the back? How do we actually get the

00:21:40.150 --> 00:21:43.789
drone in so every house will have a designated

00:21:43.789 --> 00:21:47.450
landing spot? They're already doing this. So

00:21:47.450 --> 00:21:52.019
the thing is this last mile delivery. It's amazing.

00:21:52.359 --> 00:21:54.440
I get to see a lot of the technologies they're

00:21:54.440 --> 00:21:57.559
deploying here in retail. Now, self -checkout

00:21:57.559 --> 00:22:01.460
is huge. Small business. Let's talk small business

00:22:01.460 --> 00:22:04.960
for a second. Any small business. Should be looking

00:22:04.960 --> 00:22:07.980
at how can I have an AI answer my phone or make

00:22:07.980 --> 00:22:10.079
phone calls for me. When I say make phone calls,

00:22:10.480 --> 00:22:12.180
I'm not talking about sales calls. I'm talking

00:22:12.180 --> 00:22:14.539
about appointment reminders, appointment booking.

00:22:14.940 --> 00:22:16.819
You should be able to have an AI that can answer

00:22:16.819 --> 00:22:19.900
your phone, make take bookings, answer questions,

00:22:20.559 --> 00:22:23.140
facilitate your address. And if it can't answer

00:22:23.140 --> 00:22:25.730
that, it then escalates to the human. Because

00:22:25.730 --> 00:22:28.049
we spend a lot of time not doing the important

00:22:28.049 --> 00:22:32.309
stuff, not doing the profitable stuff. If a small

00:22:32.309 --> 00:22:34.950
business owner who's a solo entrepreneur doesn't

00:22:34.950 --> 00:22:38.190
have a virtual assistant to be in their email,

00:22:38.369 --> 00:22:39.769
that should be the first thing you should be

00:22:39.769 --> 00:22:42.450
doing. Don't even think about outsourcing it

00:22:42.450 --> 00:22:45.049
to AI. Outsource it to a human, because then

00:22:45.049 --> 00:22:48.549
it teaches you how to delegate that task. Because

00:22:48.549 --> 00:22:51.940
if you can't delegate, There is no way you're

00:22:51.940 --> 00:22:54.859
going to use AI, because you have to actually

00:22:54.859 --> 00:22:57.660
allow it to complete it. It may not be perfect,

00:22:58.140 --> 00:23:00.700
but you know what? Done is better than you having

00:23:00.700 --> 00:23:05.359
to try and do it three weeks from now. Wow, that's

00:23:05.359 --> 00:23:08.619
great advice. That reminds me, like knowing enough,

00:23:08.759 --> 00:23:12.240
so do it yourself so you know. And call your

00:23:12.240 --> 00:23:15.180
business and see how it sounds, right, too? You

00:23:15.180 --> 00:23:17.789
be your own. Yeah, well, but a lot of business

00:23:17.789 --> 00:23:19.650
owners will be like, well, I can't outsource

00:23:19.650 --> 00:23:21.529
to someone because they won't do it like me.

00:23:21.589 --> 00:23:23.170
I'm like, well, God, we don't want them to do

00:23:23.170 --> 00:23:25.869
it like you. And even if they only do it to 80%,

00:23:25.869 --> 00:23:27.750
well, that's got to be your standard. So what

00:23:27.750 --> 00:23:30.390
is good enough? Because if you've got to do everything,

00:23:30.869 --> 00:23:32.670
honey, you don't have a business. You've got

00:23:32.670 --> 00:23:34.890
a glorified job, and you're never going to scale

00:23:34.890 --> 00:23:37.309
this on small. I always tell people, if you really

00:23:37.309 --> 00:23:40.009
want to piss them off, your business is small

00:23:40.009 --> 00:23:43.720
because that's how you think. Your thought process

00:23:43.720 --> 00:23:47.019
is keeping your business small. And your one

00:23:47.019 --> 00:23:49.920
-person business could be doing $5 or $10 million

00:23:49.920 --> 00:23:53.339
this year. You're the reason why it's not. Oh,

00:23:53.380 --> 00:23:57.579
my God. I love you. So double B. And I have to

00:23:57.579 --> 00:24:01.099
say, to me, my parents started a very big business

00:24:01.099 --> 00:24:03.920
in 1955, and they're no longer there. The business

00:24:03.920 --> 00:24:05.940
is still running by my brother. But the beautiful

00:24:05.940 --> 00:24:07.640
thing about the business, my parents always said,

00:24:07.849 --> 00:24:10.049
We have to have a live person have to have a

00:24:10.049 --> 00:24:12.390
live person and I always thought that was like

00:24:12.390 --> 00:24:14.490
really beautiful that person because when that

00:24:14.490 --> 00:24:16.390
when you answer the phone whether it doesn't

00:24:16.390 --> 00:24:18.369
matter if it's an ai half the time I can't tell

00:24:18.369 --> 00:24:22.109
these days anyways, but it sets a tone And you're

00:24:22.109 --> 00:24:24.049
right if you have an employee as a matter of

00:24:24.049 --> 00:24:26.369
fact most of the reviews and most of the time

00:24:26.369 --> 00:24:28.950
where I feel disappointed, it's not in the company

00:24:28.950 --> 00:24:32.849
itself. It's in the exchange, maybe between two

00:24:32.849 --> 00:24:35.250
employees that are not talking, you know, nice

00:24:35.250 --> 00:24:37.230
to each other or complaining about the business

00:24:37.230 --> 00:24:40.150
or whatever it is. Okay. So then explain to you

00:24:40.150 --> 00:24:43.049
being your business, like, so you gave away so

00:24:43.049 --> 00:24:46.049
many free nuggets and, and so much information.

00:24:46.410 --> 00:24:49.730
But if I wanted to get started and I was, tell

00:24:49.730 --> 00:24:51.970
me more about your business. Well, like you charge.

00:24:52.160 --> 00:24:54.599
What is it looking like? How does someone work

00:24:54.599 --> 00:24:57.720
with you? Yeah, so what I do is I help clients

00:24:57.720 --> 00:24:59.599
come to me and they're like, hey, I want to automate

00:24:59.599 --> 00:25:01.240
this stuff. I've got no idea. So I literally

00:25:01.240 --> 00:25:04.500
become your automation partner. I partner with

00:25:04.500 --> 00:25:06.799
you to help you scale and automate your business.

00:25:06.839 --> 00:25:08.539
And it can be for a few hundred dollars a month

00:25:08.539 --> 00:25:10.839
to tens of thousands of dollars a month. And

00:25:10.839 --> 00:25:13.019
we literally say the thing is, you know what

00:25:13.019 --> 00:25:16.680
you do best, right? You can't go learn automation

00:25:16.680 --> 00:25:19.299
tomorrow. That's a full -time job, which then

00:25:19.299 --> 00:25:21.579
takes you away from your job. So if you partner

00:25:21.579 --> 00:25:23.700
with the right people, you can scale your business

00:25:23.700 --> 00:25:27.140
and they can implement the systems for you. Some

00:25:27.140 --> 00:25:28.720
people don't have any of the systems in place.

00:25:28.920 --> 00:25:31.220
Like right now, we're helping a lot of people

00:25:31.220 --> 00:25:34.970
automate their SEO. Because they've got a website,

00:25:35.150 --> 00:25:36.769
but it's not getting indexed. It's not getting

00:25:36.769 --> 00:25:39.289
found by the search engines. They're not producing

00:25:39.289 --> 00:25:42.130
enough content. So we do things to actually help

00:25:42.130 --> 00:25:44.089
increase the traffic to help you start moving

00:25:44.089 --> 00:25:48.130
your business. And that's what we do. People

00:25:48.130 --> 00:25:51.750
partner with us. We usually provide unlimited

00:25:51.750 --> 00:25:54.329
base services to actually design and help you

00:25:54.329 --> 00:25:56.009
automate. So it's like, hey, what can we automate

00:25:56.009 --> 00:25:58.390
for you today? What can we automate for you next

00:25:58.390 --> 00:26:01.210
week? Because what I do is I ask people, what

00:26:01.210 --> 00:26:03.559
are you doing? How do you do it right now? Oh,

00:26:03.559 --> 00:26:05.619
that's how you do it? Let me see if I can automate

00:26:05.619 --> 00:26:07.279
this for you and have it ready for you in a few

00:26:07.279 --> 00:26:09.200
hours or in a few days, and then we deploy the

00:26:09.200 --> 00:26:10.759
automation, they test it, then we move on to

00:26:10.759 --> 00:26:13.160
the next thing. Because if I can help you become

00:26:13.160 --> 00:26:16.259
more profitable by helping you buy back your

00:26:16.259 --> 00:26:19.700
time from the boring stuff, that's why my company

00:26:19.700 --> 00:26:23.640
is called Automate Boring. We automate the boring

00:26:23.640 --> 00:26:26.880
tasks so you can become far more profitable.

00:26:26.940 --> 00:26:30.119
You don't need a team of 100. A team of 100 could

00:26:30.119 --> 00:26:33.299
be a liability. Some people, they just want They

00:26:33.299 --> 00:26:34.819
just want to get to half a million, a million

00:26:34.819 --> 00:26:36.460
dollars, a few million dollars in sales. It's

00:26:36.460 --> 00:26:41.180
amazing. One man shows, one lady shows can actually

00:26:41.180 --> 00:26:44.259
achieve that with ease, with the right systems.

00:26:47.119 --> 00:26:49.720
So you're dropping so many gems. I'm curious,

00:26:49.900 --> 00:26:55.180
do you offer workshops too? Are you sharing your

00:26:55.180 --> 00:26:59.609
tools and tips and resources? We usually share

00:26:59.609 --> 00:27:01.650
a lot of our tools and tips, and we do custom

00:27:01.650 --> 00:27:04.289
development for our clients, so the custom execution.

00:27:05.269 --> 00:27:08.430
And we've just taken over two different companies.

00:27:08.450 --> 00:27:10.490
We have a tax debt relief company. So anyone

00:27:10.490 --> 00:27:14.450
who owes the IRS less than $50 ,000, we actually

00:27:14.450 --> 00:27:16.450
have built out automations to help you do that

00:27:16.450 --> 00:27:17.849
stuff yourself. So we're having people do it

00:27:17.849 --> 00:27:20.369
yourself. And I've just taken over a health company,

00:27:20.390 --> 00:27:22.170
and we're actually scaling those. And so what

00:27:22.170 --> 00:27:24.230
I'm doing is I'm using those two companies as

00:27:24.230 --> 00:27:27.970
examples of how we're scaling companies using

00:27:27.950 --> 00:27:30.710
the systems I talk about and then we're making

00:27:30.710 --> 00:27:32.710
those systems available to people to literally

00:27:32.710 --> 00:27:35.430
purchase and buy or they buy through a subscription

00:27:35.430 --> 00:27:37.930
because they're like, hey, so now we've just

00:27:37.930 --> 00:27:40.710
done email, let's do social media, let's do podcasting,

00:27:40.930 --> 00:27:43.230
let's automate your newsletters, let's help you

00:27:43.230 --> 00:27:45.640
improve your e -commerce sales. It just kind

00:27:45.640 --> 00:27:48.640
of continues to move through. So we've actually

00:27:48.640 --> 00:27:51.180
now learned that, hey, if we just show and tell

00:27:51.180 --> 00:27:53.759
what we're doing, show people how I automated

00:27:53.759 --> 00:27:56.799
this company. I just left a client, which is

00:27:56.799 --> 00:27:59.599
this essential oils company that we're heavily

00:27:59.599 --> 00:28:02.359
involved with now. We're literally working with

00:28:02.359 --> 00:28:06.019
them to scale their business. And we're going

00:28:06.019 --> 00:28:08.660
to take their business from $500 ,000 a year

00:28:08.660 --> 00:28:10.920
to probably in excess of $10 million within the

00:28:10.920 --> 00:28:13.700
next 12 months alone. And it's all because we're

00:28:13.700 --> 00:28:16.940
deploying automations from customer acquisition

00:28:16.940 --> 00:28:18.740
to customer fulfillment all the way through,

00:28:18.960 --> 00:28:21.220
and then customer extension. How do we get the

00:28:21.220 --> 00:28:23.500
customers to spend more money, buy more frequently?

00:28:24.039 --> 00:28:26.859
There's no magic pill. It's like little things

00:28:26.859 --> 00:28:29.640
we automate every single day. We improve little

00:28:29.640 --> 00:28:31.519
things every single day and just get better.

00:28:31.619 --> 00:28:34.559
Does that make sense? It totally makes sense.

00:28:34.759 --> 00:28:36.640
And then it makes me think, well, I was going

00:28:36.640 --> 00:28:37.940
to ask that question. So you kind of answered

00:28:37.940 --> 00:28:41.180
it. How many times do you review? Is there ever

00:28:41.180 --> 00:28:43.819
an issue where all of a sudden the automation

00:28:43.819 --> 00:28:47.619
goes a little wonky? Or does that never happen?

00:28:47.640 --> 00:28:49.079
All the time. All the time. But you know what?

00:28:49.440 --> 00:28:52.339
Employees seem to go wonky more often than the

00:28:52.339 --> 00:28:55.400
AI does. So the thing is, this is one person's

00:28:55.400 --> 00:28:58.099
argument. People usually have that, oh, AI is

00:28:58.099 --> 00:28:59.839
not perfect. I'm like, yeah, but you are, honey.

00:29:00.119 --> 00:29:02.220
Like you're perfect. Everything you do every

00:29:02.220 --> 00:29:05.039
day is perfect. You mean you aren't on social

00:29:05.039 --> 00:29:07.559
media just scrolling social media when you're

00:29:07.559 --> 00:29:10.759
meant to be maybe replying to an email or sending

00:29:10.759 --> 00:29:13.519
that proposal or maybe entering that damn phone.

00:29:15.259 --> 00:29:18.900
So the thing is nothing is perfect. Humans aren't

00:29:18.900 --> 00:29:20.839
even perfect. So you know what? It doesn't have

00:29:20.839 --> 00:29:22.819
to be a perfect system. It has to be a consistent

00:29:22.819 --> 00:29:25.519
and efficient system that is constantly getting

00:29:25.519 --> 00:29:29.240
better. That's what we can say is the advantage

00:29:29.240 --> 00:29:32.700
of doing this stuff. Is any of your programs,

00:29:32.700 --> 00:29:37.119
does it take or replace like a CRM program? Like

00:29:37.119 --> 00:29:39.140
a high level? We usually work in with or work

00:29:39.140 --> 00:29:41.420
around CRM programs because the problem is that

00:29:41.420 --> 00:29:44.480
a lot of people aren't using CRMs. We don't sell

00:29:44.480 --> 00:29:46.359
CRMs, we just integrate and go, what are the

00:29:46.359 --> 00:29:48.559
tools you have? I don't want you to have to go

00:29:48.559 --> 00:29:50.700
buy new tools. You should be able to just go

00:29:50.700 --> 00:29:53.740
and deploy and efficiently use the tools you're

00:29:53.740 --> 00:29:55.720
using because the problem is, A lot of people

00:29:55.720 --> 00:29:58.539
are only using the chill 5 % of what it could

00:29:58.539 --> 00:30:02.460
be. Imagine if you use that damn thing 100%.

00:30:02.460 --> 00:30:07.539
What would your business look like then? Is it

00:30:07.539 --> 00:30:10.819
even worth it for people to take classes on AI

00:30:10.819 --> 00:30:15.319
or is it just evolving every day? It evolved

00:30:15.319 --> 00:30:18.079
really, really quickly. What you should be taking

00:30:18.079 --> 00:30:23.869
classes on is process management. the task you're

00:30:23.869 --> 00:30:26.069
trying to do and what's the goal of that task?

00:30:26.230 --> 00:30:27.690
Because if you can describe that to someone,

00:30:27.849 --> 00:30:31.089
you can get it automated. But most people, if

00:30:31.089 --> 00:30:35.869
I said to you, again, where's your playbook?

00:30:35.930 --> 00:30:37.930
Where's your training manual on how you train

00:30:37.930 --> 00:30:39.869
your assistant on all the tasks you get done

00:30:39.869 --> 00:30:42.210
every day? You might be like going here, or you

00:30:42.210 --> 00:30:45.410
might be like, in the words of the Virgin Mary,

00:30:45.430 --> 00:30:47.829
come again. What the hell are you talking about?

00:30:48.009 --> 00:30:50.329
The thing is, most people don't even know they're

00:30:50.329 --> 00:30:52.049
doing. We were just talking to a client the other

00:30:52.049 --> 00:30:54.210
day. And they're like, oh, OK, our accounts team

00:30:54.210 --> 00:30:56.809
do this process paying the invoices and reconcile

00:30:56.809 --> 00:31:00.069
invoices like this. We analyzed the data for

00:31:00.069 --> 00:31:02.750
a week, and we found that they have 12 different

00:31:02.750 --> 00:31:06.710
ways they get to the same goal. So we had to

00:31:06.710 --> 00:31:09.049
ask them, which way do you want us to automate

00:31:09.049 --> 00:31:11.369
it? And then this became an argument, because

00:31:11.369 --> 00:31:13.609
every employee thought their way was the best

00:31:13.609 --> 00:31:16.349
way, even though they were all doing it different.

00:31:16.599 --> 00:31:18.759
which was then all creating different mistakes,

00:31:19.019 --> 00:31:20.740
different editing. It was all creating different

00:31:20.740 --> 00:31:24.059
issues. So the most important thing you could

00:31:24.059 --> 00:31:26.880
do as a business owner is go, how do I actually

00:31:26.880 --> 00:31:29.519
document and define what the hell I'm doing and

00:31:29.519 --> 00:31:31.859
what the hell I'm trying to achieve so I can

00:31:31.859 --> 00:31:34.660
actually have somebody else do it? If you can't

00:31:34.660 --> 00:31:37.660
delegate it, you can't automate it. Oh, I love

00:31:37.660 --> 00:31:39.859
it. I just love you, Ben. I think it's amazing.

00:31:40.119 --> 00:31:43.259
All right, so I would think that the military

00:31:43.259 --> 00:31:47.670
could use AI agents. The military uses, they

00:31:47.670 --> 00:31:50.609
already do. If you're in cyber security, you're

00:31:50.609 --> 00:31:53.490
using AI agents to help actually manage security

00:31:53.490 --> 00:31:56.369
threats. This is applicable in every industry.

00:31:57.130 --> 00:31:59.490
Is there one that it wouldn't be? I'm just so

00:31:59.490 --> 00:32:01.670
curious. Is there any industry that you said,

00:32:01.750 --> 00:32:03.589
nope, it's not, we can't do anything with it?

00:32:05.390 --> 00:32:07.329
I can't think of anything, because every day

00:32:07.329 --> 00:32:09.049
I hear of a new use case, an example, because

00:32:09.049 --> 00:32:11.390
I literally heard of the other day, someone having

00:32:11.390 --> 00:32:15.049
heart surgery. They were on one side of the world.

00:32:15.309 --> 00:32:18.609
Their surgeon was in the UK, and they were operating

00:32:18.609 --> 00:32:25.190
the heart surgery by robot. Cut Them Open was

00:32:25.190 --> 00:32:28.230
a robot that is getting operated by the heart

00:32:28.230 --> 00:32:30.970
surgeon on the other side of the world. Not even

00:32:30.970 --> 00:32:35.470
in the same building. There's an ocean between

00:32:35.470 --> 00:32:38.390
you and the person who's ripping out your heart.

00:32:38.889 --> 00:32:41.769
I will share that. Years ago, and I want to say

00:32:41.769 --> 00:32:44.269
probably about 20, 25 years ago, I had a client,

00:32:44.650 --> 00:32:47.069
the family business, his logo merchandise. So

00:32:47.069 --> 00:32:50.170
he was in New Haven. I went to go see him, a

00:32:50.170 --> 00:32:52.809
very famous doctor. He had four pigs on the table,

00:32:53.269 --> 00:32:55.869
opened up, and he said, Adrian, and I was like,

00:32:55.950 --> 00:32:57.170
I couldn't believe that, like he was doing this.

00:32:57.230 --> 00:33:00.230
He said, I want to show you, we're doing an endoscopy

00:33:00.230 --> 00:33:02.210
or, oh, I can't remember the other word, where

00:33:02.210 --> 00:33:05.720
they're doing it. And he says, and look. and

00:33:05.720 --> 00:33:08.200
then he showed me the computer he's like they're

00:33:08.200 --> 00:33:10.539
doing that on a real person right over here and

00:33:10.539 --> 00:33:12.599
like you're right it was like a whole other across

00:33:12.599 --> 00:33:15.359
the across the pond and i was like oh my gosh

00:33:15.359 --> 00:33:18.339
and that was so many years ago so this is such

00:33:18.339 --> 00:33:21.339
a great conversation so i want people to listen

00:33:21.339 --> 00:33:23.839
and then i want them to get in touch with you

00:33:23.839 --> 00:33:26.119
so how do they get in touch with you and then

00:33:26.119 --> 00:33:30.150
this Yeah, they just reach out to help at AutomateBoring

00:33:30.150 --> 00:33:33.309
.net. We offer free AI strategy sessions, coaching

00:33:33.309 --> 00:33:34.829
sessions. We're not trying to sell you anything.

00:33:35.029 --> 00:33:37.589
We'll just give you tips and advice and even

00:33:37.589 --> 00:33:39.430
see if we may even be able to work with you because

00:33:39.430 --> 00:33:42.609
we may not be able to, we may not need to. And

00:33:42.609 --> 00:33:44.450
it's just like, hey, I'm not trying to push a

00:33:44.450 --> 00:33:46.650
product on you. I want you to automate. I want

00:33:46.650 --> 00:33:49.269
you to scale. I want you to succeed. So you can

00:33:49.269 --> 00:33:51.849
reach out to help at AutomateBoring .net or you

00:33:51.849 --> 00:33:53.950
can just go to AutomateBoring .net. We will be

00:33:53.950 --> 00:33:56.170
publishing a whole bunch of free courses, free

00:33:56.170 --> 00:33:59.250
training. very, very soon to show you how to

00:33:59.250 --> 00:34:01.710
automate, show you what we're automating, how

00:34:01.710 --> 00:34:03.829
we're automating things. And I do automations

00:34:03.829 --> 00:34:06.349
for people who are just doing 50 grand a year.

00:34:06.369 --> 00:34:09.369
So as a side hustle all the way up to my largest

00:34:09.369 --> 00:34:12.980
clients, a $60 billion company. I'm doing a strategy

00:34:12.980 --> 00:34:15.719
session with you. I am absolutely impressed.

00:34:16.079 --> 00:34:18.780
I think that companies that app, you know, I

00:34:18.780 --> 00:34:21.320
got to talk to my brother. The companies really

00:34:21.320 --> 00:34:25.239
do need to look at and the days of even, oh,

00:34:25.239 --> 00:34:28.619
let me ask this question. So I know. of for one

00:34:28.619 --> 00:34:31.860
of our stores that the website is older. I want

00:34:31.860 --> 00:34:34.340
to say magenta, but I may have that wrong. And

00:34:34.340 --> 00:34:36.340
the conversion was so expensive. Is that something

00:34:36.340 --> 00:34:39.059
now that can be done with a lot of images? And

00:34:39.059 --> 00:34:41.780
is that something we should relook at and see?

00:34:41.880 --> 00:34:44.059
Yeah, so we do a lot of this. Now you can use

00:34:44.059 --> 00:34:46.480
a lot of automations to do the repetitive manual

00:34:46.480 --> 00:34:52.059
tasks of moving data. And even if you're outsourcing

00:34:52.059 --> 00:34:54.360
to a team right now, somewhere in the world,

00:34:54.500 --> 00:34:58.059
usually outsourcing to another country, team

00:34:58.059 --> 00:35:00.300
is doing, you can pretty much 100 percent automate

00:35:00.300 --> 00:35:02.199
that. So you'd actually lower the error rates,

00:35:02.360 --> 00:35:04.579
you would improve the production rates, you'd

00:35:04.579 --> 00:35:07.880
be able to stabilize cost. Moving data is a perfect

00:35:07.880 --> 00:35:11.760
example. Updating systems, labeling data, you

00:35:11.760 --> 00:35:17.239
name it. That's what ChatGPT thrives on. Wow,

00:35:17.340 --> 00:35:19.719
oh one more question if you don't mind so I was

00:35:19.719 --> 00:35:22.099
I was telling you about pie because I love her

00:35:22.099 --> 00:35:24.739
She really is kind of cool the whole thing So

00:35:24.739 --> 00:35:27.199
then Gemini, I know is one that people seem to

00:35:27.199 --> 00:35:30.039
like and check Google's version. Yep Yeah, how

00:35:30.039 --> 00:35:32.039
do people know what to use even just as they

00:35:32.039 --> 00:35:34.000
want to start like maybe they just want to do

00:35:34.000 --> 00:35:37.280
one letter Yeah, I would just tell them go out

00:35:37.280 --> 00:35:39.559
and use chat GPT or just use whatever you have

00:35:39.559 --> 00:35:41.280
available to you It doesn't really matter like

00:35:41.280 --> 00:35:44.210
it's your flavor of underwear They all do have

00:35:44.210 --> 00:35:46.230
a specific specialty. But if you're just getting

00:35:46.230 --> 00:35:48.570
started right now, it doesn't matter. Here's

00:35:48.570 --> 00:35:51.050
the thing. There's no perfect tool. Give up on

00:35:51.050 --> 00:35:54.670
the perfect tool. And it's OK if you duct tape

00:35:54.670 --> 00:35:56.949
something together and it works for you. That's

00:35:56.949 --> 00:36:00.230
bloody OK. You know what's not OK? You're sitting

00:36:00.230 --> 00:36:02.070
there and waiting six months for it to launch.

00:36:02.250 --> 00:36:05.190
If I tell people, how can we launch this today

00:36:05.190 --> 00:36:08.469
or by Friday at latest? It changes the mindset,

00:36:08.630 --> 00:36:10.710
changes the game. Because now it goes, let's

00:36:10.710 --> 00:36:13.869
get it. Let's get it live and improve it because

00:36:13.869 --> 00:36:19.510
we'll learn so much. Really, it is fantastic.

00:36:19.789 --> 00:36:22.309
For companies that have HR or having problems

00:36:22.309 --> 00:36:25.250
with the morale of their employees or all kinds

00:36:25.250 --> 00:36:27.590
of things. You know why they have morale problems?

00:36:27.789 --> 00:36:29.210
You want to know why they have morale problems?

00:36:29.469 --> 00:36:31.369
Because they're asking more qualified people

00:36:31.369 --> 00:36:35.590
to do the tasks of basic. that basic employees

00:36:35.590 --> 00:36:37.329
should be doing or a different level down should

00:36:37.329 --> 00:36:39.210
be doing. So you're asking senior level people

00:36:39.210 --> 00:36:41.170
to do junior level work, which is then robbing

00:36:41.170 --> 00:36:43.289
them of what they should be doing, now means

00:36:43.289 --> 00:36:46.170
you're overpaying for tasks to be done or overwhelming

00:36:46.170 --> 00:36:48.570
your workforce because you don't have enough

00:36:48.570 --> 00:36:50.690
people in the first place. Or if you just went

00:36:50.690 --> 00:36:53.670
ahead and automated the things to augment your

00:36:53.670 --> 00:36:55.730
employees so they became more profitable for

00:36:55.730 --> 00:37:01.150
you, everyone would be happier. You are like

00:37:01.150 --> 00:37:05.239
a golden bucket of gems and you just dropped

00:37:05.239 --> 00:37:09.619
a ton on all of our heads and your bald head

00:37:09.619 --> 00:37:12.460
is it's like coming out it's amazing you are

00:37:12.460 --> 00:37:16.880
where where i detect your um your accent so where

00:37:16.880 --> 00:37:18.780
are you located oh you don't know you said in

00:37:18.780 --> 00:37:21.659
the beginning arkansas yeah yeah so i'm based

00:37:21.659 --> 00:37:24.000
in fayetteville arkansas but i'm from south boston

00:37:24.000 --> 00:37:26.380
as you can tell Oh, I love it. I love it. No,

00:37:26.460 --> 00:37:27.940
it's weird that I can't really tell it. I'm a

00:37:27.940 --> 00:37:30.940
Connecticut girl. I loved Hot Springs, Arkansas.

00:37:31.360 --> 00:37:32.900
I did a four -month road trip with my daughter.

00:37:32.900 --> 00:37:34.539
I'm from Australia. If you missed on it, that's

00:37:34.539 --> 00:37:37.739
an Australian accent. I'm trying to see how much

00:37:37.739 --> 00:37:40.579
people catch on. I'm like, yeah, that makes sense.

00:37:40.579 --> 00:37:42.780
I can hear it now. I'm like, man, you haven't

00:37:42.780 --> 00:37:46.219
traveled much. I am bad. I am bad. I love Hot

00:37:46.219 --> 00:37:47.719
Springs, Arkansas, by the way. I don't know.

00:37:47.860 --> 00:37:49.250
Beautiful sweater. Is that close to you? Yeah,

00:37:49.409 --> 00:37:52.530
it's a beautiful part. Arkansas is underrated.

00:37:52.829 --> 00:37:54.289
I'm fortunate enough to be in what they call

00:37:54.289 --> 00:37:56.130
a billionaire's playground because of all the

00:37:56.130 --> 00:37:58.869
money here from Walmart and Tyson and JB Hunt.

00:37:59.730 --> 00:38:01.909
The who's who of the world is literally in Arkansas

00:38:01.909 --> 00:38:06.030
and I never knew that. I love that. I love that.

00:38:06.030 --> 00:38:09.329
Well, you just, you really are a world of information.

00:38:09.389 --> 00:38:12.610
So I'm going to turn this into a podcast. I'm

00:38:12.610 --> 00:38:13.849
going to do it quickly because I think people

00:38:13.849 --> 00:38:16.130
really are going to need this information. So

00:38:16.130 --> 00:38:18.650
all of it, your quotes are incredible. You're

00:38:18.650 --> 00:38:21.570
amazing. You should get booked on every podcast

00:38:21.570 --> 00:38:25.030
that is out there and be able to get on the pulpit

00:38:25.030 --> 00:38:27.610
and share. This is important. This is really,

00:38:27.869 --> 00:38:31.289
this is schools, education. Shouldn't we be teaching

00:38:31.289 --> 00:38:35.829
the kids now how to use AI. Oh, well, education

00:38:35.829 --> 00:38:37.869
is a whole other problem, right? Because, yeah,

00:38:37.909 --> 00:38:39.250
they're not getting taught to leverage these

00:38:39.250 --> 00:38:41.710
tools the way they need because they're coming

00:38:41.710 --> 00:38:43.309
out with the degrees and they can't get the job.

00:38:43.329 --> 00:38:44.929
So that's a whole other conversation for another

00:38:44.929 --> 00:38:47.409
day. I know we can really talk forever. Well,

00:38:47.409 --> 00:38:50.090
I'm not afraid of AI. I love it. I want to learn

00:38:50.090 --> 00:38:51.989
more. I'm signing up for your free because I

00:38:51.989 --> 00:38:54.849
want to see what we can do and how you can help

00:38:54.849 --> 00:38:57.010
me. Friends, everyone that's listening, all one

00:38:57.010 --> 00:38:59.409
of you, this is serious. This is good stuff.

00:38:59.530 --> 00:39:02.190
Okay, Ben, thank you so much. I don't know if

00:39:02.190 --> 00:39:05.110
anyone else was on chatter. I saw Jolanta came

00:39:05.110 --> 00:39:07.150
in, which was very sweet of her. And let me just

00:39:07.150 --> 00:39:11.030
take a look and see. I kind of hid my, oh, yes,

00:39:11.030 --> 00:39:13.909
we do have, let's just see. Hold on for one second.

00:39:14.429 --> 00:39:17.369
Momo. All right, so let me just see if Diana

00:39:17.369 --> 00:39:20.570
and Momo, so we'll hold on for one second. ChatterSocial

00:39:20.570 --> 00:39:23.869
is a chatter audio app. So they actually could

00:39:23.869 --> 00:39:27.650
see this, they could stream. It's pretty amazing.

00:39:28.900 --> 00:39:30.780
Momo, were you able to hear the conversation?

00:39:32.260 --> 00:39:35.000
Yes, but it was kind of coming in and then going

00:39:35.000 --> 00:39:39.219
out and then coming in and going out. So at first

00:39:39.219 --> 00:39:41.500
I couldn't hear it. I heard it for like a second

00:39:41.500 --> 00:39:43.260
and then it went out. That's when I raised my

00:39:43.260 --> 00:39:45.460
hand. Well, we're still in beta, public beta.

00:39:45.579 --> 00:39:48.119
We've all been together in private beta with

00:39:48.119 --> 00:39:52.340
the founder and CEO, Nelson Apega. So, Momo,

00:39:52.460 --> 00:39:54.579
the name of the company is, and we're just going

00:39:54.579 --> 00:39:56.139
to give it to you again so you can write it down.

00:39:56.860 --> 00:40:01.949
It's so cool. Give it to me again, Ben. AutomateBoring

00:40:01.949 --> 00:40:06.170
.net. Okay, we got it. Thank you. Thank you,

00:40:06.230 --> 00:40:08.190
Momo and Diane. I love you guys. Thank you for

00:40:08.190 --> 00:40:10.630
supporting me. All right. Thank you so much.

00:40:10.690 --> 00:40:13.449
I'm going to end the stream. Thank you. This

00:40:13.449 --> 00:40:19.070
is great. Any last words? I'm good. Have fun.

00:40:19.170 --> 00:40:22.489
Enjoy yourselves. Podcast could actually be automated.

00:40:23.210 --> 00:40:24.909
Maybe it'd be a robot talking. Okay, I'll let

00:40:24.909 --> 00:40:27.769
you go. Next conversation. Bye, Ben. Thank you

00:40:27.769 --> 00:40:29.090
so much. Amazeballs.