March 3, 2026

Navigating the confusing world of business funding with Sue Schuster

Navigating the confusing world of business funding with Sue Schuster
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Navigating the confusing world of business funding with Sue Schuster
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Are you navigating the confusing world of business funding on your own?

In this episode, Adrienne Barker has a candid conversation with Sue Schuster, a seasoned business finance broker who demystifies the process of securing capital. Sue shares her journey from PE teacher to successful swim school owner to finance expert, offering a unique perspective on the challenges business owners face.

They discuss the pitfalls of common funding routes, the importance of working with a knowledgeable broker, and the secrets to building strong business credit. This episode is a masterclass for any entrepreneur who needs to understand the business lending landscape to grow and scale their company effectively.

Key Takeaways

→ Finding the right type of funding is crucial; a broker can navigate options like term loans, private equity, and SBA loans to find the best fit.

→ Be wary of unsolicited loan offers; many are scams or will lock you into predatory terms that can kill your business.

→ A true funding partner works with your existing team of coaches and advisors to ensure the capital is used wisely for growth.

→ SBA loans can be a good option for startups, but they are government-backed and cannot be discharged in bankruptcy, putting personal assets at risk.

→ Building a relationship with a broker is key; they should offer multiple options, not just pigeonhole you into a single product.

→ You can strategically build your business’s EIN credit separately from your personal credit, but you must use vendors that report to the major business credit bureaus.

Quote from Sue: "There’s so many scammers out there and there’s so many people who do not have your best interest at heart. They just want to make a commission and they’ll get you strapped in the worst thing that you can possibly have."


"You can’t go bankrupt on an SBA loan. You still owe it. So you can definitely lose your house in an SBA loan."

Connect with Sue on LinkedIN: https://www.linkedin.com/in/sue-pantano-schuster

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