How to Navigate Marketing Pitfalls with Brady Dahmer

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We are live with Brady Dahmer, no relationship

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to Jeffrey. Okay, so listen everyone, Brady's

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obviously brave. Brady, brave. So he's brave.

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He has no clue what he's got himself into. He's

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so cute. He's like, how long? Questions? Oh,

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Brady. But I am excited to talk to you. So welcome,

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everyone, to No Prep Needed, which, Brady, I

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do zero prep, like literally no prep at all.

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Didn't even, I think you had a Gmail. I didn't

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Google you or anything like that. Normally, afterwards,

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I'm going down the rabbit hole into the Brady

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Dahmer. What's your life about? So you have to

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introduce yourself. So who is Brady? Good afternoon,

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guys. Adrian, thanks so much for being here.

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I'm excited. And honestly, your energy is very

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contagious here. So loving it so far. This is

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awesome. My name is Brian Dahmer. I've actually

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been in marketing and branding and communications

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for the last 30 plus years. I've also been an

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entrepreneur in many, many things. But the latest

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kind of venture I've gotten myself into is I've

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written a book called Blindspots. And it came

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out of the sort of like, I had a bunch of friends

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ask me a bunch of marketing questions and problems

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that they were in. And I just realized like,

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in answering them, I just realized there's a

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big information gap between theoretical and practical

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stuff in our industry. And as I looked around,

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there is there was kind of no, no other books

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like this out there. It was kind of like the

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the gap that you kind of learn in school versus

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doing. And I was like, wow, I'm gonna start down

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this road. And this is where I'm at four years

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later, it was, you know, the entrepreneurial

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path is that of a very kind of, you know, all

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the different roads you go down. And, you know,

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when you think you're gonna do something very

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quickly, and all of a sudden, you look back and

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it's four years in the making, it's done. So.

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Yes, I've written this book for any kind of small

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business entrepreneurs that are doing marketing,

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that need to brand or market their book, and

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how I can help them, and how I can give them

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insight on how to do that in the most effective

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and efficient way. I love that. OK, so that's

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really important. OK, everyone got that? You

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got that? You wrote it down, everyone? All right,

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did I spell the book called Blindspots? I think

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it's one word. Yeah, it's all one word. Yep.

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Beautiful handbook. It's up on Amazon as well.

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So that's the easiest way. And just to let everybody

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know the cover looks like some guy falling over

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the eye and blind spot. So just like in real

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life when we don't see them, all those poles,

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all those little rocks, all those cracks on the

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pavement that we don't see or pay attention to,

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you know, so that's that's where the inspiration

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for that came from. I love that. So you could

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you could bring a horse to water. You could bring

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people to your book. But you can't make them

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read it. But that is what, so if I said to you,

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oh, I'm not gonna read your book. Maybe I'll

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buy it, but it'll just sit on my shelf. But what

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can you teach me? What can I learn? What are

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the five things that you could teach me right

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now about blind spots? Great question. Actually,

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one of the, I got inspired because just to even

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answer like, why should I read it? One of, I

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went to, actually a professional editor, and

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I gotta say, anybody who's thinking about writing

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a book, when you're near done, go to an editor

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because they have such great insight, and this

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editor gave me, again, one of the key, he unlocked

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something that I didn't come up with myself,

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and that is each one of these tools and tips

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that I, or each one of the things that I talk

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about in the book. has a consequence to it. He

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was mostly a fiction sort of editor in that,

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but he was like, hey, there's all these really

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great insights, but there's no consequences.

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Again, with fiction, that's where the intrigue

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and everything else comes from. So each one of

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the insights I give also has, if you don't do

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it. So in that, it creates a sense of drama and

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all that. So as much as they are, it's laid out

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in a step -by -step framework of how you should

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approach your marketing project, everything from

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what you need to do, what you should gather,

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what insights you should learn, what research

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should you do, right through to hiring a team

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and how the process works, right to the end.

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But as I give you to one of these insights and

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tips, each one has a consequence of if you don't

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do it, this was what the implications might be.

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Some are as big as others, but it's like if you

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don't take the time to do this, just FYI, here's

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what might happen, you know, so that's kind of,

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that's, that's one of the biggest things. But,

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um, one of the things that, uh, in that, why

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you should read it, it's, it's really about,

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it's like an insurance policy for your investment

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when it comes to marketing project. And that's

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kind of like why, you know, it's, um, That's

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kind of what it's really about is showing you

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where and what can happen in any kind of situation

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with anybody in teams and anybody doing marketing

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or branding. So what are some of the top things?

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So you asked me for five things that why you

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should read it. One of the big things is assumptions

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can kill a project and can kill relationships

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that you've. you have with your supplier, with

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your contractor. So that's one of the big things.

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It also comes from a Steven Seagal movie. There's

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a great quote in the book. Assumption is a mother

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of all f -ups, where if we assume something one

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way or another, then we're putting the onus not

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only on ourselves to hopefully hope it works

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out, but also that the other party as well knows

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what they're doing as well. I've got to ask like,

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what is a blind spot? And maybe in that, it is

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a blind spot isn't what you don't know, it's

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what everybody else thinks you know, right? So

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when you're talking to somebody, that's one of

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those things. Can we let that breathe for a minute?

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Yeah. OK, say it one more time. So a blind spot

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isn't what you don't know, it's what everybody

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thinks that you know. So when you're having a

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conversation with somebody and there's again

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that that sort of that gray area when people

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assume that you know something that you have

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something taken care of All those sorts of things

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that that's that's really where those blind spots,

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you know come up and you know It's it's kind

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of like a contract if it's not in writing It

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doesn't exist kind of thing and that's really

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one of the things that we we talked about So

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so an assumption it's like if you don't if you

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don't know it doesn't really you know, it's it's

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not understood And that's a key thing. And that's

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making sure that everything's spelled out, everything

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is talked through. And even to use one of the

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most used things is like, there's no dumb answer.

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Sorry, there's not a dumb answer. There's always

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a dumb answer. But there's never a dumb question

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is what I meant to say. Yes, there is. Yes, there

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is. Oh, we're going to talk about that. But it,

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you know, just just if you don't know, ask, you

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know, don't be afraid to ask. And that's where,

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you know, one of the key things is like assumptions

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are, you know, when you are when you don't know

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and they expect you to know that that's kind

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of where, you know, one of the big kind of key

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takes away. And this book will also give you,

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or the insights will also give you the list of

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questions to ask. So it's not like you need to

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know them, but it's good that you're gonna ask

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those questions that you understood, and also

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the implications if you don't ask those questions,

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right? So that's one of the key things. Also,

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great marketing kind of starts before you have

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the conversation with your contractor. understand,

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you know, it's so many times people come to us

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and say, Hey, we need a logo. We need we need

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a new website. We need any kind of, you know,

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x x x marketing materials. And you're like, Great,

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where is your where's your research? Where's,

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you know, how, what is your market? Like, what

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is who are your clients? All of that market research

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probably should be done before. So anything that,

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you know, should be done. you need to do that

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research before you have those conversations

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with, you know, with a with, you know, said contractor

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to do your website and things like that. And

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honestly, if they don't ask, you know, then,

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you know, it's not going to be user just there

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to kind of, you know, do something nice for you,

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but not something that's going to perform or

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do what you want it to do. Because ultimately,

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marketing, marketing really is an investment.

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It's not just about, you know, making pretty

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logos or beautiful website. It has to, you know,

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it has to really has to perform in a way for

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your business that you want it to drive sales

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drive communications all those things and also

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to kind of like tug on the end of it it also

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you should figure out how it can be measured

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you know and that's kind of like if you don't

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put in the if you don't put in the mechanics

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to measure the success of something um you know

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you don't really know what it does you know that's

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that's why sports have sports have, you know,

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that's why they measure all the analytics of

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every player. And that's why we keep score on

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things. And that's really, you know, if you're

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not doing that, then it is it is kind of yeah,

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it's a little bit of a waste of money because

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it's there, but it's not really doing anything

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right. So and then one of the things maybe to

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take on to that, too, is number three on that

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is play play the long game just because and when

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I say long game, I mean, just don't spend all

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your money at once and be strategic about, you

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know, what that long term plan looks like, because,

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you know, everybody, I'm sure everybody talked

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to about business. It's like you it's a marathon,

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not a sprint, you know, and if you go at it like

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a sprint, you're going to be burnt out. Not only,

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you know, from an energy standpoint or revenue

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standpoint, it's just going to be exhausting.

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Whereas you see those businesses. That play the

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long game and it's about just just taking those

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little steps and you know to go back to the the

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last Answer is like the more little steps that

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you do the more you can kind of understand because

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the more research that you're doing out there

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You know if you just do it all at once You there's

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no opportunity for you get any kind of any little

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bit any feedback. You can't do those little tweaks

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you can't kind of There's nothing to kind of

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You're just doing it all at once. But if you

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play the long game and you kind of take those

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little steps and you know how to adjust it, that

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way your client telling what you're offering

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and your messaging, you can then become a lot

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more focused on it. And then another key thing

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that we really kind of talk about is, again,

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kind of like playing the long game strategy versus

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tactics. And we, you know, a lot of clients want

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to do very tactical things. And what I mean by

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tactical is, Those short those little like those

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things that kind of make you feel good because

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you do them like a post on like day and or Anywhere

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on social or you know a website or a blog post

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or all those little things that you know make

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you feel good But understanding that that's just

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not that's a small piece in a in a larger puzzle

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of what to do So whereas strategy understand

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how they all connect, you know It's it's really

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nice doing and blasting out all these, you know

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pieces on social or piece messaging all around

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but if you don't If you don't kind of figure

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out how they all connect so that you're building

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the brand and building that communication and

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building a community, then you're just putting

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stuff out there. You know, you're throwing lures

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into a pond that doesn't have fish, you know,

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kind of thing. And then the last thing and probably

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the most kind of boring thing in all of this

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is make sure you have a contract. Make sure you've

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got some, you know, you know, you know, all about.

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what's going to happen. There's a plan that's

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laid out. It's all in writing. Everything is,

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you know, kind of contractually kind of locked

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in so that you're protected as well as the other

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sort of parties that are involved as well. the

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least creative, the least one of all of it, but

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it's also offering the most kind of protection

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and understanding. And there's also that baseline

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of who's going to do what, when, and it just

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feels, it's a little bit of insurance. It just

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feels, the whole project feels a little bit more

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secure. So that's kind of maybe the top kind

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of key things for entrepreneurs to kind of know

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and understand. All right. Let's get down to

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business now. Let's get down to business. Okay.

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So here's the thing. First of all, I don't know

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what number it is. I love the one regarding asking

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the right questions because, and you guys, I

00:12:22.070 --> 00:12:24.549
am talking about you out there and maybe you

00:12:24.549 --> 00:12:27.129
too, when it comes to social media, not you,

00:12:27.129 --> 00:12:31.009
not you, Brady, but like my five followers, that

00:12:31.009 --> 00:12:34.129
here's the thing. If you don't understand the

00:12:34.129 --> 00:12:36.720
industry, and someone's coming to you and saying,

00:12:37.360 --> 00:12:40.299
I have a tire company and I want to do marketing

00:12:40.299 --> 00:12:42.740
and you don't know what a tire is. You never

00:12:42.740 --> 00:12:44.600
really used one before. You don't have, you never

00:12:44.600 --> 00:12:47.759
bought a tire before. Don't think to yourself,

00:12:47.820 --> 00:12:50.820
oh, I could just go to ChatGPT and it will help

00:12:50.820 --> 00:12:53.960
me. And I will then just follow ChatGPT because

00:12:53.960 --> 00:12:56.539
it really doesn't work, right? You really want

00:12:56.539 --> 00:12:58.519
someone, in my mind, you want someone that has

00:12:58.519 --> 00:13:01.879
an understanding, an understanding of like what

00:13:01.879 --> 00:13:03.820
that tire business needs. So you want the background

00:13:03.820 --> 00:13:06.629
of business. But you also want to understand

00:13:06.629 --> 00:13:08.450
who are they going to reach out to? Who's their

00:13:08.450 --> 00:13:10.769
target market going to be? Do they sell to other?

00:13:10.870 --> 00:13:14.230
Are they a wholesaler? Are they a distributor?

00:13:14.490 --> 00:13:16.309
What does that look like? So I love that you

00:13:16.309 --> 00:13:19.750
have a bunch of questions because I grew up in

00:13:19.750 --> 00:13:22.309
the promotional products industry. So the XYZ

00:13:22.309 --> 00:13:24.009
that you were talking about of all the different

00:13:24.009 --> 00:13:27.570
marketing. But what I've noticed is when I jumped

00:13:27.570 --> 00:13:32.240
into the marketing of like LinkedIn. So I don't,

00:13:32.399 --> 00:13:34.740
I'm not an expert. Anything I am, I've used LinkedIn

00:13:34.740 --> 00:13:37.059
for a long time. I understand it, score mentor

00:13:37.059 --> 00:13:39.659
for eight years. So I understand business too.

00:13:39.700 --> 00:13:42.639
I've mentored so many variety of business. So

00:13:42.639 --> 00:13:44.639
I could say, right, but you know what? I don't,

00:13:44.720 --> 00:13:46.659
I'm not great with financials. So like if you

00:13:46.659 --> 00:13:48.919
were a financial wealth advisor said, can you

00:13:48.919 --> 00:13:51.539
do the marketing for me and I'll pay you like

00:13:51.539 --> 00:13:54.279
X amount of money? I would love it, but I would

00:13:54.279 --> 00:13:56.620
recommend Seth Green. Like I would absolutely

00:13:56.620 --> 00:13:59.850
not want to do it. myself because I don't understand

00:13:59.850 --> 00:14:02.529
that industry. And I think that if you are a

00:14:02.529 --> 00:14:04.289
marketing person, you got to look in the mirror

00:14:04.289 --> 00:14:06.289
and say, if I don't really understand something,

00:14:06.789 --> 00:14:09.970
I probably should recommend someone else. And

00:14:09.970 --> 00:14:12.769
that's where like collaboration, right? And like

00:14:12.769 --> 00:14:14.990
having partnerships. So I want to hear your answer

00:14:14.990 --> 00:14:17.169
to this. Am I right? Am I wrong? No, you're 100

00:14:17.169 --> 00:14:20.809
% right. And that's kind of, you know, it's it's

00:14:20.809 --> 00:14:24.970
and this is almost to where as let me maybe even

00:14:24.970 --> 00:14:27.909
take a step back and even if you're gonna hire

00:14:27.909 --> 00:14:30.389
a marketing team and this is where asking them

00:14:30.389 --> 00:14:32.470
how would they approach the project and feel

00:14:32.470 --> 00:14:35.539
good about them understanding. how to approach

00:14:35.539 --> 00:14:37.600
the project so they know what questions to ask

00:14:37.600 --> 00:14:40.759
as well. And so that's that's kind of key is

00:14:40.759 --> 00:14:43.299
don't don't rush just to kind of hire a team,

00:14:43.320 --> 00:14:45.500
but find the right one that that fits with you.

00:14:45.500 --> 00:14:47.539
And that's going to give you those goals, because

00:14:47.539 --> 00:14:50.299
they're also as as you hire that right team,

00:14:50.340 --> 00:14:52.179
they're going to know what specific questions

00:14:52.179 --> 00:14:56.350
to ask. And that's really maybe even to circle

00:14:56.350 --> 00:14:58.129
that back around because it's not even asking

00:14:58.129 --> 00:15:00.049
going out to the internet and asking and this

00:15:00.049 --> 00:15:05.809
is kind of where it is your team. Versus like

00:15:05.809 --> 00:15:07.809
when when you're in a small business or or you

00:15:07.809 --> 00:15:10.690
know entrepreneurs a little tough because you're

00:15:10.690 --> 00:15:14.009
maybe a team of one but you know interview and

00:15:14.009 --> 00:15:16.110
talk to the rest of your team to gather some

00:15:16.110 --> 00:15:18.269
of those answers or questions that they have

00:15:18.269 --> 00:15:20.690
for small businesses like bring your bring your

00:15:20.690 --> 00:15:22.470
sales team and bring your quality control people

00:15:22.470 --> 00:15:24.769
in bring your if there's a help desk all of those

00:15:24.769 --> 00:15:26.669
things in because they'll help you give those

00:15:26.669 --> 00:15:29.370
insights that you wouldn't be able to ascertain

00:15:29.370 --> 00:15:31.690
on yourself by just asking you know the internet

00:15:31.690 --> 00:15:35.860
or chat so We were one of the stories that we

00:15:35.860 --> 00:15:38.740
did this beautiful brochure for a client. and

00:15:38.740 --> 00:15:41.240
we were brought in to show the rest of the team.

00:15:41.779 --> 00:15:45.600
And the sales, so I can see it so vividly to

00:15:45.600 --> 00:15:47.759
this day, as I was showing everybody this new

00:15:47.759 --> 00:15:49.980
brochure, the sales guy at the back of the room

00:15:49.980 --> 00:15:52.620
is like, hey, you know, we don't send out brochures

00:15:52.620 --> 00:15:55.879
anymore, right? Or, you know, we haven't sent

00:15:55.879 --> 00:16:00.000
one out in years. It's great, but who are we

00:16:00.000 --> 00:16:01.940
sending it to? Because we don't really use it.

00:16:02.580 --> 00:16:05.059
But just asking that sales team, okay, how are

00:16:05.059 --> 00:16:08.840
you communicating with your clients? Or what's

00:16:08.840 --> 00:16:10.820
the best way? How can we help you communicate

00:16:10.820 --> 00:16:15.059
better? That opens up the entire world of like

00:16:15.059 --> 00:16:18.679
understanding how they work, how they like communicate.

00:16:19.620 --> 00:16:21.879
Again, it's that marketing so that, you know,

00:16:21.980 --> 00:16:23.600
the marketing will bring in the client to the

00:16:23.600 --> 00:16:25.500
sales team or whoever's doing, who's ever doing

00:16:25.500 --> 00:16:27.919
the sales, but then the sales team is then also

00:16:27.919 --> 00:16:30.080
too, needs a whole, maybe kind of different type

00:16:30.080 --> 00:16:31.980
of tools to kind of close those deals and everything

00:16:31.980 --> 00:16:34.399
else. But if you're just focused on that high

00:16:34.399 --> 00:16:36.419
level, you know, how to bring them into sales,

00:16:36.759 --> 00:16:38.440
you might be missing that, you know, one of the

00:16:38.440 --> 00:16:40.860
most important sort of steps of like, how are

00:16:40.860 --> 00:16:43.230
the salespeople closing it? Is there any... Are

00:16:43.230 --> 00:16:44.889
there any marketing things that you could do

00:16:44.889 --> 00:16:47.269
or promotional things in that window to help

00:16:47.269 --> 00:16:49.929
them become more productive at their job and

00:16:49.929 --> 00:16:53.129
be more successful at their job? So so long,

00:16:53.129 --> 00:16:57.169
long, long, short story. Very long is that talk

00:16:57.169 --> 00:16:59.830
to your entire team. So ask them a bunch of questions.

00:16:59.970 --> 00:17:01.690
You know, do some deep diving of that. Get them

00:17:01.690 --> 00:17:03.950
some research there. But that way you're going

00:17:03.950 --> 00:17:05.819
to. you know, you're going to be so much more

00:17:05.819 --> 00:17:07.960
insightful. And then what even comes out of that

00:17:07.960 --> 00:17:10.259
is that you can now start making some more, you

00:17:10.259 --> 00:17:12.559
can start making some more bolder decisions on

00:17:12.559 --> 00:17:14.440
how to connect and you can stand out a little

00:17:14.440 --> 00:17:17.440
bit more. If you worked in promotional products,

00:17:17.480 --> 00:17:20.099
I'm sure the most used colors are gray, blue

00:17:20.099 --> 00:17:22.460
and black, maybe red, you know, every now and

00:17:22.460 --> 00:17:24.319
again, but some of the, you know, some of the

00:17:24.319 --> 00:17:26.940
most, some of the most interesting things and

00:17:26.940 --> 00:17:29.710
interesting, you know, promotional products you

00:17:29.710 --> 00:17:31.970
have probably sat on the shelves because no one

00:17:31.970 --> 00:17:34.049
was kind of bold enough to kind of go out there

00:17:34.049 --> 00:17:35.990
and use them. Meanwhile, those are the ones that

00:17:35.990 --> 00:17:37.789
everybody keeps because of their most interesting

00:17:37.789 --> 00:17:40.109
ones out there, not those regular black pins

00:17:40.109 --> 00:17:42.210
everybody gets with the logo on it, but the more

00:17:42.210 --> 00:17:44.559
interesting ones. The more insight that you have,

00:17:44.619 --> 00:17:47.099
the more research and the more people you talk

00:17:47.099 --> 00:17:49.559
to about who the end client is, who the competition

00:17:49.559 --> 00:17:52.279
is, the more bold choices you can make to stand

00:17:52.279 --> 00:17:55.640
out in that market. Because as we both know,

00:17:55.720 --> 00:17:57.660
as everybody knows, it's just getting noisier

00:17:57.660 --> 00:18:00.400
and noisier just the amount of content and stuff

00:18:00.400 --> 00:18:03.980
that's out there. So just know who your market

00:18:03.980 --> 00:18:07.559
is so that you can directly get them excited

00:18:07.559 --> 00:18:10.769
about your product or service. I love it my dad

00:18:10.769 --> 00:18:12.950
used to say he taught me this taught me a lot

00:18:12.950 --> 00:18:15.069
of things but one of the things he said is Adrian

00:18:15.069 --> 00:18:17.990
if you're gonna get your roof fixed know enough

00:18:17.990 --> 00:18:20.750
about how to fix a roof so that you can look

00:18:20.750 --> 00:18:23.430
at it you can say it looks good don't be like

00:18:23.430 --> 00:18:25.269
it looks great it looks great like make sure

00:18:25.269 --> 00:18:27.910
you understand if you're going to buy a tires

00:18:27.910 --> 00:18:30.990
know enough so that someone's a is not gonna

00:18:30.990 --> 00:18:33.210
take advantage of you once they, I don't know

00:18:33.210 --> 00:18:34.809
anything about tires or whatever you want to

00:18:34.809 --> 00:18:37.769
sell to me. Oh, a thousand dollars a tire. Okay.

00:18:38.069 --> 00:18:40.990
Like, so I, and I love my dad's advice because

00:18:40.990 --> 00:18:43.809
that makes so much sense that you have to do

00:18:43.809 --> 00:18:46.309
some research before you go hire someone. And

00:18:46.309 --> 00:18:50.089
that would include, so, so this is so cool because

00:18:50.089 --> 00:18:53.130
I am 62, even though I know my energy matches

00:18:53.130 --> 00:18:56.670
like a 35 year old, but here's the thing is that

00:18:56.670 --> 00:19:00.180
you are, you've created a book, The Blind Spot,

00:19:00.299 --> 00:19:02.420
so that you don't make the same mistake as other

00:19:02.420 --> 00:19:05.880
people do when they're hiring someone into, like

00:19:05.880 --> 00:19:08.700
they're hiring someone to help, holy hell, that

00:19:08.700 --> 00:19:13.220
is really, I've never ever heard of this before,

00:19:13.259 --> 00:19:16.140
but yeah, it makes so much sense. I love that.

00:19:16.339 --> 00:19:18.240
I love it. Thank you so much. And to go back

00:19:18.240 --> 00:19:22.940
to your, then, just so, as big as the book is,

00:19:23.059 --> 00:19:25.599
it almost comes back to what your dad said as

00:19:25.599 --> 00:19:27.619
well. It's like, what this what I'm trying to

00:19:27.619 --> 00:19:30.880
do is give them enough information so they can

00:19:30.880 --> 00:19:33.720
like my honestly my my grandparents, my parents

00:19:33.720 --> 00:19:35.940
are exactly the same like just learn because

00:19:35.940 --> 00:19:38.880
it doesn't take much to understand how how roofing

00:19:38.880 --> 00:19:41.059
works or what you should know or the materials

00:19:41.059 --> 00:19:43.220
that are there all those you know all those things

00:19:43.220 --> 00:19:45.779
that you know you can kind of you know enough

00:19:45.779 --> 00:19:47.640
about to ask the right questions and that's kind

00:19:47.640 --> 00:19:49.900
of what is the premise of the book because also

00:19:49.900 --> 00:19:52.480
too as I've been in the you know the entrepreneurial

00:19:52.480 --> 00:19:55.240
world it's like we all wear so many hats it's

00:19:55.240 --> 00:20:01.450
easy Oopsie. Brady will be right there. I guess

00:20:01.450 --> 00:20:04.130
part of it is like, just teach me like the roofing

00:20:04.130 --> 00:20:05.710
example is like, just teach me enough so I can

00:20:05.710 --> 00:20:08.930
know how to make the right decision. And you

00:20:08.930 --> 00:20:10.750
know, it's it comes down to that. So this book

00:20:10.750 --> 00:20:12.789
is really gives you it doesn't go that deep.

00:20:12.829 --> 00:20:15.750
But again, it shows you and walks you through

00:20:15.750 --> 00:20:18.309
the process to help you make those better decisions.

00:20:18.789 --> 00:20:21.710
And again, the blind spots to say if you don't

00:20:21.710 --> 00:20:25.990
just like. getting getting absolutely, you know,

00:20:26.109 --> 00:20:28.990
washed over by the guy that's or, you know, oversold

00:20:28.990 --> 00:20:30.950
by the guy selling you the thousand dollar tires,

00:20:30.950 --> 00:20:33.670
you know, or the wrong tires or the wrong seasons

00:20:33.670 --> 00:20:36.769
or everything else. And and that sort of so that's

00:20:36.769 --> 00:20:40.210
really key. And that's I saw my friends who in

00:20:40.210 --> 00:20:43.119
this world just get kind of. been in really bad

00:20:43.119 --> 00:20:45.380
situations when it comes to, you know, the wrong

00:20:45.380 --> 00:20:47.900
teams that they hired. And also now they put

00:20:47.900 --> 00:20:51.259
a lot of money into, into marketing, you know,

00:20:51.400 --> 00:20:52.960
into the investment of marketing and branding

00:20:52.960 --> 00:20:54.400
and all that stuff. And they really didn't have

00:20:54.400 --> 00:20:56.460
a lot to show up for at the end, short of an

00:20:56.460 --> 00:20:58.940
emptier bank account. And now they've got, you

00:20:58.940 --> 00:21:01.160
know, now they've got to, you know, now they

00:21:01.160 --> 00:21:03.160
have to kind of do the same with less, you know,

00:21:03.180 --> 00:21:06.640
there's so many, I got a call. you know, at least

00:21:06.640 --> 00:21:08.859
once or twice a month being like, hey, by the

00:21:08.859 --> 00:21:11.480
way, can you can you help us because you know,

00:21:11.559 --> 00:21:14.240
we thought we're we don't have much anymore because

00:21:14.240 --> 00:21:17.359
it got spent because of a, you know, a bad, you

00:21:17.359 --> 00:21:21.710
know, just Basically, a bad marketing or bad

00:21:21.710 --> 00:21:23.990
contractor kind of didn't do what they were supposed

00:21:23.990 --> 00:21:26.690
to do. And they walked away, you know, with with

00:21:26.690 --> 00:21:28.430
money. And now we don't now we don't have anything.

00:21:28.490 --> 00:21:30.789
Can you help us? You know, and and that's not

00:21:30.789 --> 00:21:32.450
the situation that I'm trying to alleviate that

00:21:32.450 --> 00:21:34.509
situation for the small business and entrepreneurs

00:21:34.509 --> 00:21:36.809
so that, you know, they've they know enough to

00:21:36.809 --> 00:21:39.789
understand. And again, ask the ask the right

00:21:39.789 --> 00:21:42.190
questions, you know, and then if you're not here's

00:21:42.190 --> 00:21:43.630
a big thing. If you're not comfortable with the

00:21:43.630 --> 00:21:46.710
answers, keep on asking, but also to pay attention

00:21:46.710 --> 00:21:49.980
to sometimes that the gut as well. If it doesn't

00:21:49.980 --> 00:21:51.180
feel right, if they don't feel like they're a

00:21:51.180 --> 00:21:53.880
good fit. There's so many people, there's so

00:21:53.880 --> 00:21:56.140
many other roofers and contractors and marketers

00:21:56.140 --> 00:21:59.460
out there. Just ask your friends who they would

00:21:59.460 --> 00:22:02.000
use or who they used in the past and that's kind

00:22:02.000 --> 00:22:05.960
of, that's key. So that's what I was aiming for.

00:22:06.329 --> 00:22:09.349
So Brady, and there couldn't be a better time

00:22:09.349 --> 00:22:12.789
because I will tell you, I have heard more on

00:22:12.789 --> 00:22:16.529
the news of people that like, for instance, a

00:22:16.529 --> 00:22:20.990
woman in our community, an accountant, she had

00:22:20.990 --> 00:22:24.190
all great reviews. She was named 2022, 2023,

00:22:24.630 --> 00:22:29.319
2024 best of. And then all of a sudden, she's

00:22:29.319 --> 00:22:31.640
not filing people's taxes, all the things people

00:22:31.640 --> 00:22:33.640
are coming out of the woodwork. A lot of them

00:22:33.640 --> 00:22:35.920
saying, oh my God, she's a scammer, she didn't

00:22:35.920 --> 00:22:38.279
do this, she didn't do that. And no, but I'm

00:22:38.279 --> 00:22:41.180
hearing more and more of this. People, you know,

00:22:41.319 --> 00:22:44.380
as the economy where, you know, we don't talk

00:22:44.380 --> 00:22:47.119
politics, but... What's happening in the economy

00:22:47.119 --> 00:22:49.759
is making people nervous and a lot of people

00:22:49.759 --> 00:22:52.160
are trying to take advantage. One of the easiest

00:22:52.160 --> 00:22:55.680
places is in social media where I could say,

00:22:55.900 --> 00:22:57.779
oh, I could do all of this for you because in

00:22:57.779 --> 00:23:00.740
my mind, I could watch a YouTube video. Now I

00:23:00.740 --> 00:23:04.359
have access to chat. I can get AI and then I'm

00:23:04.359 --> 00:23:06.480
just following. Isn't it like that? But like,

00:23:06.799 --> 00:23:10.339
no, it's not a B. Yeah, if you would like to

00:23:10.339 --> 00:23:13.160
waste your money, I'd be happy to send you my

00:23:13.160 --> 00:23:16.039
bank account. Not only money though, it's not

00:23:16.039 --> 00:23:19.799
only the hard money, it's also time. So you say,

00:23:19.880 --> 00:23:21.299
well, I don't have that much time. I've got to

00:23:21.299 --> 00:23:23.079
hire someone. You want to do it that quickly,

00:23:23.079 --> 00:23:24.640
and then you're going to have to onboard someone

00:23:24.640 --> 00:23:27.420
else? And a lot of times, if you do have the

00:23:27.420 --> 00:23:29.619
right social media person, what you want to do

00:23:29.619 --> 00:23:31.980
is make sure that you're training them correctly

00:23:31.980 --> 00:23:35.140
too, so that you're getting everything. So with

00:23:35.140 --> 00:23:37.059
someone who does it, I could tell right away.

00:23:39.750 --> 00:23:43.609
especially when I do work then if I'm like sitting

00:23:43.609 --> 00:23:46.990
meetings with someone an Oh yeah, I hired someone

00:23:46.990 --> 00:23:52.829
and and I'm like, uh, wait a not going as you

00:23:52.829 --> 00:23:57.849
like, wher where's a bunch of differe that we

00:23:57.849 --> 00:24:01.049
all, we all need t think this is really impo

00:24:01.049 --> 00:24:04.210
it in the promo business someone calls up and

00:24:04.210 --> 00:24:09.920
says, And the person who answers says, oh, I

00:24:09.920 --> 00:24:11.859
can sell you mugs. That'd be great. How many

00:24:11.859 --> 00:24:14.700
mugs do you want? I want, right? And now they've

00:24:14.700 --> 00:24:18.079
got mugs are the shitty, no, poops, sorry. Mugs

00:24:18.079 --> 00:24:20.900
are the worst things to order, they're poop,

00:24:21.259 --> 00:24:23.500
to order for a trade show. Nobody wants to carry

00:24:23.500 --> 00:24:25.920
around your 12 ounce mug banging in your bag

00:24:25.920 --> 00:24:28.119
and hits a table, breaks, and you got a mess.

00:24:28.539 --> 00:24:33.099
So do not do mugs, okay? Yep. No. No, but you

00:24:33.099 --> 00:24:35.180
really, you can't be, have to nail more on the

00:24:35.180 --> 00:24:38.980
head there. a time is not refundable. So as much

00:24:38.980 --> 00:24:40.559
as you put into a project, you can never get

00:24:40.559 --> 00:24:43.279
your time back, you know, and that is, you know,

00:24:43.380 --> 00:24:47.119
it's not just your time, but also when you are

00:24:47.119 --> 00:24:48.779
as an entrepreneur, social startup business,

00:24:48.799 --> 00:24:52.039
like, you've got all of these, what goes against

00:24:52.039 --> 00:24:54.420
you in all of this is that, you know, what's

00:24:54.420 --> 00:24:56.440
key for making that right decision is kind of,

00:24:56.440 --> 00:24:59.140
you know, the more time you in protection of

00:24:59.140 --> 00:25:01.180
yourself and all your assets and all your money,

00:25:01.180 --> 00:25:04.059
because think about if, if you're going down

00:25:04.059 --> 00:25:06.640
a road and you're building something, Let's just

00:25:06.640 --> 00:25:09.059
say you've got a store, for instance, a storefront

00:25:09.059 --> 00:25:12.750
and you're selling cupcakes. Well. If branding,

00:25:13.089 --> 00:25:15.410
you're now paying rent, you possibly could be

00:25:15.410 --> 00:25:19.470
paying for leases on all your equipment. So there's

00:25:19.470 --> 00:25:21.609
a lot of expenses that are sitting there waiting

00:25:21.609 --> 00:25:24.630
for your business to grow. So the longer you

00:25:24.630 --> 00:25:27.130
take in, something doesn't work out, if you don't

00:25:27.130 --> 00:25:29.710
hire the right team to market yourself, to brand

00:25:29.710 --> 00:25:31.869
yourself, to get the signage up right, all those

00:25:31.869 --> 00:25:34.609
sorts of things, that just keeps on setting your

00:25:34.609 --> 00:25:36.869
timelines back from when you can sort of really

00:25:36.869 --> 00:25:39.730
start making the business grow or do whatever

00:25:39.730 --> 00:25:42.109
else. So not only... you know if you're waiting

00:25:42.109 --> 00:25:44.130
for a sign to go up and the guys you know you

00:25:44.130 --> 00:25:45.650
hired the wrong guy and said oh sorry you know

00:25:45.650 --> 00:25:47.170
two weeks in he's like sorry I can't do it now

00:25:47.170 --> 00:25:49.069
you got to find a new guy and now he says well

00:25:49.069 --> 00:25:51.309
I'm really busy for the next week and now you're

00:25:51.309 --> 00:25:52.990
you know you're well into a month from when your

00:25:52.990 --> 00:25:54.250
sign should have been up on the front of the

00:25:54.250 --> 00:25:56.829
building and now you know you're still paying

00:25:56.829 --> 00:25:58.630
a lease you're still paying all the other payments

00:25:58.630 --> 00:26:00.309
for that business so it's hard cost that you

00:26:00.309 --> 00:26:02.589
have to pay anyways but you don't see any growth

00:26:02.589 --> 00:26:04.529
in the business you know because your signs up

00:26:04.529 --> 00:26:07.349
it's a it's a weird analogy but think about how

00:26:07.349 --> 00:26:10.359
you're paying for things when something doesn't

00:26:10.359 --> 00:26:12.220
go right, you're still paying for all those hard

00:26:12.220 --> 00:26:14.819
costs, you know, inside your business. So what

00:26:14.819 --> 00:26:16.500
you know, spend a little bit of time asking those

00:26:16.500 --> 00:26:19.599
right questions so that you can, you know, you

00:26:19.599 --> 00:26:22.940
can also build that team around you. And the

00:26:22.940 --> 00:26:24.819
good team around you spend the time doing the

00:26:24.819 --> 00:26:26.799
research, doing the interviews, like call them

00:26:26.799 --> 00:26:29.279
up, ask for referrals. You know, one of the biggest

00:26:29.279 --> 00:26:32.099
things like, you know, with social and everything

00:26:32.099 --> 00:26:34.539
else is like, one of the key things in the book

00:26:34.539 --> 00:26:37.039
is ask them for a referral from a past client.

00:26:37.319 --> 00:26:39.480
you know, and it's kind of that's one of the

00:26:39.480 --> 00:26:40.779
key things that they could they could talk here.

00:26:40.880 --> 00:26:43.259
I'll show you the most amazing things. But honestly,

00:26:43.259 --> 00:26:45.559
if they don't like giving referrals, huge red

00:26:45.559 --> 00:26:48.079
flag, you know, it just shows like they probably

00:26:48.079 --> 00:26:49.579
don't have a good relationship with any of their

00:26:49.579 --> 00:26:53.200
past clients anyways. And never like everybody

00:26:53.200 --> 00:26:54.700
knows what that means. It's kind of, you know,

00:26:54.700 --> 00:26:57.359
it just, you know, I I'm more than happy to give

00:26:57.359 --> 00:27:00.079
you, you know, five, 1050 referrals of projects

00:27:00.079 --> 00:27:02.059
and clients that I've worked with because they

00:27:02.059 --> 00:27:04.759
you know that they're you know what So that's

00:27:04.759 --> 00:27:07.240
one of the key things and probably most, if you're

00:27:07.240 --> 00:27:08.640
hiring somebody, one of the most important things

00:27:08.640 --> 00:27:10.980
is like, especially in this day and age where

00:27:10.980 --> 00:27:13.319
everybody could just create so many beautiful

00:27:13.319 --> 00:27:17.460
images on social or do that stuff just online,

00:27:17.839 --> 00:27:21.039
it's a facade. And until you actually talk to

00:27:21.039 --> 00:27:22.720
another human about experience that they've had

00:27:22.720 --> 00:27:26.059
with somebody else, it's still just a digital

00:27:26.059 --> 00:27:28.619
facade that's out there. So call them, talk to

00:27:28.619 --> 00:27:31.559
them, because maybe this woman is getting more

00:27:31.559 --> 00:27:33.539
and more, like, again, the accountant that was

00:27:33.539 --> 00:27:37.299
there. If you maybe just talk to one of the past

00:27:37.299 --> 00:27:40.079
people that she hired, you might get that insight

00:27:40.079 --> 00:27:42.880
immediately and not as many awards that she's

00:27:42.880 --> 00:27:46.279
won, which are sometimes very easy to acquire.

00:27:50.690 --> 00:27:55.470
I don't want this book to sound down and overprotective,

00:27:55.490 --> 00:27:58.410
but it is there to kind of be that insurance

00:27:58.410 --> 00:28:02.630
policy and for you to get ahead of the game.

00:28:02.990 --> 00:28:06.799
Just be ahead of... whatever kind of blinds,

00:28:06.960 --> 00:28:08.740
whatever issues you might have down the road.

00:28:08.839 --> 00:28:11.079
And that's kind of, you know, I love that your

00:28:11.079 --> 00:28:14.359
swap. So Brady, here's one for you, though. Here's

00:28:14.359 --> 00:28:16.319
one that a lot of people don't think of. But

00:28:16.319 --> 00:28:18.440
I'm hiring the guy, the sign guy, and he's like

00:28:18.440 --> 00:28:20.059
two weeks, three weeks. You know what first goes

00:28:20.059 --> 00:28:24.160
into my mind? Maybe he owes. the sign company.

00:28:24.460 --> 00:28:28.880
Maybe h maybe he's unable to pay. a lot of times

00:28:28.880 --> 00:28:37.500
referrals. with a grain of salt. It and brother

00:28:37.500 --> 00:28:45.200
and sister and If I was working with someone,

00:28:45.339 --> 00:28:47.799
I was laying out a lot of money and they needed

00:28:47.799 --> 00:28:50.539
to buy merchandise, I'm gonna work with them

00:28:50.539 --> 00:28:53.039
and they're gonna order something for me, I would

00:28:53.039 --> 00:28:56.019
absolutely be doing a credit check on them. They

00:28:56.019 --> 00:28:58.099
could do a credit check on me. I wanna make sure

00:28:58.099 --> 00:29:00.880
because I have seen that way too often where

00:29:00.880 --> 00:29:03.470
your vendor... is not paying their bills. And

00:29:03.470 --> 00:29:05.849
so you're not going to get any service. And they're

00:29:05.849 --> 00:29:08.450
going to try to delay until someone else pays

00:29:08.450 --> 00:29:10.990
them. And that is the worst. So the first thing,

00:29:11.089 --> 00:29:12.430
and as a matter of fact, when I used to work

00:29:12.430 --> 00:29:14.569
in the family business, people said, what sets

00:29:14.569 --> 00:29:16.789
you apart from other promotional products company?

00:29:17.089 --> 00:29:20.269
I would say our accounting department. And they

00:29:20.269 --> 00:29:21.730
would say, what do you mean your accounting department?

00:29:21.869 --> 00:29:23.890
I thought you'd say customer service. You answer

00:29:23.890 --> 00:29:26.990
the phone. No, we pay our bills first. That's

00:29:26.990 --> 00:29:29.450
the most important thing. You don't have to worry.

00:29:30.340 --> 00:29:31.900
Everyone listen to that one, too, because that

00:29:31.900 --> 00:29:34.579
is very good advice. Give me what you have. Yes,

00:29:34.720 --> 00:29:37.559
100%. And that's kind of, I couldn't agree with

00:29:37.559 --> 00:29:42.779
that more. Talking to the right people, get the

00:29:42.779 --> 00:29:46.519
right referrals. Even the last few jobs of seeing

00:29:46.519 --> 00:29:50.400
like, hey, that's key, because there's a lot

00:29:50.400 --> 00:29:54.250
of... There's so many people doing great stuff

00:29:54.250 --> 00:29:57.089
out there, but for every 10 people doing, or

00:29:57.089 --> 00:29:58.950
even 100 people doing great work and who are

00:29:58.950 --> 00:30:01.410
honest about their work, there's always that

00:30:01.410 --> 00:30:03.789
one person out there trying to figure out how

00:30:03.789 --> 00:30:06.049
to kind of scam the industry in one way or another.

00:30:06.390 --> 00:30:09.650
And it's disappointing, but there's just those

00:30:09.650 --> 00:30:11.930
people out there. So just protect yourself against

00:30:11.930 --> 00:30:17.619
them. And again, just... I guess nothing's easier

00:30:17.619 --> 00:30:19.880
to find a scammer when the more questions you

00:30:19.880 --> 00:30:22.359
ask and the deeper you go, because if they can't

00:30:22.359 --> 00:30:24.680
answer some of those questions honestly or deeply,

00:30:24.839 --> 00:30:28.539
then you know it's just a big facade. And they're

00:30:28.539 --> 00:30:31.640
just there to kind of take your money and do

00:30:31.640 --> 00:30:33.240
the least amount that they can and just kind

00:30:33.240 --> 00:30:34.920
of keep you on the end of that rope or into that

00:30:34.920 --> 00:30:37.519
line for as long as they can until you give up

00:30:37.519 --> 00:30:39.200
and say, this is enough. I've got to move somewhere

00:30:39.200 --> 00:30:41.420
else. But then even to get your money out of

00:30:41.420 --> 00:30:43.799
that, Good luck. It's never gonna happen. But

00:30:43.799 --> 00:30:45.980
hey, there's just thinking about the amount of

00:30:45.980 --> 00:30:48.099
time and effort and also to emotional energy

00:30:48.099 --> 00:30:50.220
that you've spent trying to follow up with these

00:30:50.220 --> 00:30:52.859
people trying to get it done. You know, just

00:30:52.859 --> 00:30:54.240
get your money back or get the project done.

00:30:54.319 --> 00:30:58.920
So in that, you know, just spend the time, spend

00:30:58.920 --> 00:31:01.400
the time interview people, you know, and just

00:31:01.400 --> 00:31:05.680
you don't Again, it's that long game. Don't feel

00:31:05.680 --> 00:31:09.259
the need to rush through it. And just take your

00:31:09.259 --> 00:31:14.440
time to do those, do the big things right. And

00:31:14.440 --> 00:31:16.920
sort of put those pieces in place because you

00:31:16.920 --> 00:31:19.299
really want to hire somebody. especially in marketing

00:31:19.299 --> 00:31:21.920
and branding and things like that, because it's

00:31:21.920 --> 00:31:23.519
such a long term thing and you're going to be

00:31:23.519 --> 00:31:25.880
doing, you know, so many things with X, you know,

00:31:26.019 --> 00:31:28.859
three, six, nine, 12 months is that they're there.

00:31:28.980 --> 00:31:30.299
It's almost like you're going to be in a relationship

00:31:30.299 --> 00:31:32.220
with them and you want to make sure you're in

00:31:32.220 --> 00:31:36.680
the relationship with the right people. So Yvonne,

00:31:36.900 --> 00:31:39.240
who I love, who's on ChatterSocial. If you don't

00:31:39.240 --> 00:31:41.019
know ChatterSocial, Brady, we gotta get you on

00:31:41.019 --> 00:31:42.559
ChatterSocial because you got a lot to offer.

00:31:42.700 --> 00:31:44.980
No, people will love you. It's a social audio

00:31:44.980 --> 00:31:49.000
video. It's an amazing, it's an experience where

00:31:49.000 --> 00:31:51.579
you are literally on your phone. And if you ever

00:31:51.579 --> 00:31:53.980
heard of Clubhouse, it's like far advanced because

00:31:53.980 --> 00:31:55.960
you have video aspects. But Yvonne always says,

00:31:56.079 --> 00:31:58.240
how you do one thing is how you do everything.

00:31:58.480 --> 00:32:00.400
And that makes me realize that it's not only

00:32:00.400 --> 00:32:02.359
so true, but like in the promotional products

00:32:02.359 --> 00:32:04.640
industry, you're talking about, I'm a brand.

00:32:04.519 --> 00:32:08.859
expert. I'm a marketing e what I see is people's

00:32:08.859 --> 00:32:13.119
Li opposite. Now, I understa has no shoes. I

00:32:13.119 --> 00:32:17.400
get that with everyone else. But w word cobbler

00:32:17.400 --> 00:32:21.119
in so long. T ago. You know, one thing is, but

00:32:21.119 --> 00:32:25.059
why don't you lo is actually putting out? W looking

00:32:25.059 --> 00:32:29.000
like? Because if t well, I'm just so busy, I

00:32:30.689 --> 00:32:33.970
So I often, and these days are LinkedIn, right?

00:32:34.109 --> 00:32:35.910
Everyone, we're all getting those messages. So

00:32:35.910 --> 00:32:38.309
I do lead generation and I'm darn good at it

00:32:38.309 --> 00:32:40.789
because I understand strategy and I understand

00:32:40.789 --> 00:32:43.490
business and I'll get, I've had a lot of people,

00:32:43.769 --> 00:32:46.009
their machine is like not working correctly and

00:32:46.009 --> 00:32:48.230
it's sending me and I'll get to, Adrian, why

00:32:48.230 --> 00:32:50.470
aren't you answering me? And I'm like, this is

00:32:50.470 --> 00:32:53.069
a 10th message, but first of all, why am I like,

00:32:53.329 --> 00:32:56.269
we still have to go back to the light trust.

00:32:56.690 --> 00:32:58.420
Yep. What is the whole, I can't think of it,

00:32:58.519 --> 00:33:00.180
but it's the people you like and trust that you

00:33:00.180 --> 00:33:02.700
know. That really makes a difference. You really

00:33:02.700 --> 00:33:04.980
want to be careful, just reaching out. So I don't

00:33:04.980 --> 00:33:06.660
really understand, even though I do the lead

00:33:06.660 --> 00:33:09.559
generation, I'm always doing it in a way where

00:33:09.559 --> 00:33:11.099
people, I only work with people that actually

00:33:11.099 --> 00:33:13.519
have industry experience. I, you know, if you

00:33:13.519 --> 00:33:15.500
said to me, Adrienne, I just started with promotional

00:33:15.500 --> 00:33:17.660
products and I've been there for three months

00:33:17.660 --> 00:33:19.500
and I want to reach out. I'd be like, you need

00:33:19.500 --> 00:33:22.769
to like go door to door. and sell pizza magnets.

00:33:22.990 --> 00:33:24.930
You need to sell magnets to pizza restaurants

00:33:24.930 --> 00:33:27.529
for like six months to learn the industry. Like

00:33:27.529 --> 00:33:29.470
you cannot go out there and be like, I have a

00:33:29.470 --> 00:33:31.769
cricket in my garage and so I want to do work

00:33:31.769 --> 00:33:34.829
for you. That is like absolutely unfair. And

00:33:34.829 --> 00:33:38.630
I also believe in unreasonable hospitality. And

00:33:38.630 --> 00:33:41.630
so I will tell you some of my secrets is. I love

00:33:41.630 --> 00:33:44.650
that term by the way. That sounds reasonable

00:33:44.650 --> 00:33:48.079
hospitality. It absolutely like. I don't know

00:33:48.079 --> 00:33:50.940
where it's going, but just the sound of that.

00:33:50.980 --> 00:33:53.980
By the book. The book is amazing, and it's about

00:33:53.980 --> 00:33:55.900
anticipating what someone needs, like what your

00:33:55.900 --> 00:34:00.259
customer needs. My phone number, 386 -631 -4577,

00:34:00.420 --> 00:34:03.359
call me. I have no problem giving my cell phone

00:34:03.359 --> 00:34:06.380
number out. I say to my clients, by the way,

00:34:06.759 --> 00:34:09.920
I'm available all day. If you need me, reach

00:34:09.920 --> 00:34:12.559
me. If I'm up, I will answer. If not, I will

00:34:12.559 --> 00:34:14.460
answer right away the next day. But what I don't

00:34:14.460 --> 00:34:19.179
do, Brady, is I don't say, oh, I only check my

00:34:19.179 --> 00:34:22.539
emails between two and four and five and six.

00:34:23.039 --> 00:34:26.360
Because to me... If I want business and for me

00:34:26.360 --> 00:34:28.860
to be, it's going to be clients first, right?

00:34:28.960 --> 00:34:32.199
Like I have to consider them and really anticipate.

00:34:32.260 --> 00:34:34.440
So I think you're giving that groundwork, which

00:34:34.440 --> 00:34:36.880
I absolutely love. I do hope you come on chatter

00:34:36.880 --> 00:34:40.110
social, chatter social .io. little bubbles as

00:34:40.110 --> 00:34:44.210
a logo. I am the co -host of True Crime, which

00:34:44.210 --> 00:34:46.630
is really fun. We have a live audience and then

00:34:46.630 --> 00:34:48.230
it turns into a podcast. So really, really fun.

00:34:48.550 --> 00:34:50.550
But anyways, it's not about me. It's about you.

00:34:50.590 --> 00:34:52.610
I love your book. I love that people can get

00:34:52.610 --> 00:34:54.989
it. Is it available everywhere? It is available

00:34:54.989 --> 00:35:00.269
on Amazon right now. But let me back up to that.

00:35:00.989 --> 00:35:04.789
Let me just answer the unreasonable hospitality

00:35:04.789 --> 00:35:10.929
of being a client. I think to to be the not not

00:35:10.929 --> 00:35:13.309
the opposite of that, but just maybe another

00:35:13.309 --> 00:35:15.730
another way to look at it, you know, for my clients

00:35:15.730 --> 00:35:18.070
is that also understand what industry that you're

00:35:18.070 --> 00:35:21.070
in and for yourself being that salesperson like

00:35:21.070 --> 00:35:25.309
it is. I know for some entrepreneurs you you

00:35:25.309 --> 00:35:28.409
also need that window for you to do work, so

00:35:28.409 --> 00:35:31.550
hence that you know maybe there's there's really

00:35:31.550 --> 00:35:34.750
good ways or better ways to augment when you're

00:35:34.750 --> 00:35:36.690
going to be online or off or things like that,

00:35:36.690 --> 00:35:40.670
but. Also, be respectful of those. If you're

00:35:40.670 --> 00:35:43.329
constantly answering phones or things like that,

00:35:43.409 --> 00:35:45.849
or emails, it's also very distracting. So also

00:35:45.849 --> 00:35:48.909
be conscious of, you know, what will suit your

00:35:48.909 --> 00:35:51.570
clients best and sort of, if they, you know,

00:35:51.690 --> 00:35:54.510
for you that's in a heavily sales, like, hey,

00:35:54.829 --> 00:35:58.630
and also promotional products, how many times,

00:35:58.650 --> 00:36:01.309
you know, are you getting, I need this by tomorrow

00:36:01.309 --> 00:36:04.170
kind of calls? And that's that industry that's

00:36:04.170 --> 00:36:06.489
a very, you know, they're not calling you three

00:36:06.489 --> 00:36:08.820
or four months out, or sorry. The good ones,

00:36:08.940 --> 00:36:10.420
the great ones, the amazing clients are calling

00:36:10.420 --> 00:36:12.380
you three, four months out. But for the most

00:36:12.380 --> 00:36:14.239
part, you're probably getting a lot of like very

00:36:14.239 --> 00:36:18.420
short term calls in, in, in, in that too, because

00:36:18.420 --> 00:36:20.219
the, the wind, they know those, they know to

00:36:20.219 --> 00:36:22.400
the minimum windows of to order pens or the mugs

00:36:22.400 --> 00:36:23.679
that you speak of like what they're shipping.

00:36:23.780 --> 00:36:26.099
But usually they're kind of calling you on that

00:36:26.099 --> 00:36:28.909
the edge of of when it can be done so it's Russian

00:36:28.909 --> 00:36:31.289
hence hence or here's another thing with you

00:36:31.289 --> 00:36:34.190
know with blind spots as well is like um the

00:36:34.190 --> 00:36:36.269
strategic planning of like how long is it going

00:36:36.269 --> 00:36:38.130
to take so everybody can kind of do the project

00:36:38.130 --> 00:36:41.489
at their most optimal state you know so that

00:36:41.489 --> 00:36:44.969
you know we we had a we had a thing in the agency

00:36:44.969 --> 00:36:47.309
it's like there's never enough time to do it

00:36:47.309 --> 00:36:49.849
there's always enough time to do it again Sorry,

00:36:49.929 --> 00:36:51.789
there's never enough time to do it right. There's

00:36:51.789 --> 00:36:55.190
always enough time to do it again. So true. Well,

00:36:55.190 --> 00:36:57.750
let me just say this. I think that if you want

00:36:57.750 --> 00:37:00.050
to have those hours, but why tell me? Why tell

00:37:00.050 --> 00:37:02.210
me as your client? Why do I need to know that

00:37:02.210 --> 00:37:05.050
you're only answering emails? Right? Like I don't

00:37:05.050 --> 00:37:06.909
need to know that I'm going to send you an email

00:37:06.909 --> 00:37:09.090
and I'm assuming that when you open it, you're

00:37:09.090 --> 00:37:10.269
going to read it and you're going to send it

00:37:10.269 --> 00:37:12.110
back to me. I don't need an email telling me

00:37:12.110 --> 00:37:13.809
that you only open emails between two and four.

00:37:13.849 --> 00:37:15.750
I find it weird. I just find it weird because

00:37:15.750 --> 00:37:17.829
I don't need to know that. I think that you'll

00:37:17.829 --> 00:37:20.190
end up making your own Like my clients know I

00:37:20.190 --> 00:37:22.730
respond pretty quickly. They know that if they

00:37:22.730 --> 00:37:24.409
don't hear from me that they could send me a

00:37:24.409 --> 00:37:26.170
reminder because that would be odd behavior.

00:37:26.530 --> 00:37:29.190
I'd rather have them think that's odd. Adrienne

00:37:29.190 --> 00:37:32.340
didn't, I wouldn't want them to say. up typical

00:37:32.340 --> 00:37:35.480
Adrian not re you know, when you work wi way,

00:37:35.500 --> 00:37:39.079
Julie, you got to ma you send her messages tw

00:37:39.079 --> 00:37:43.960
that's the reputation you to four. Like I just

00:37:43.960 --> 00:37:48.820
think are and what I'm hearing a I don't need,

00:37:48.980 --> 00:37:52.780
I'm so bus I have more clients, I hav I have

00:37:52.780 --> 00:37:57.619
clients that will 30. Like why are you even I

00:37:57.619 --> 00:38:04.170
don't even think a real you got enough business,

00:38:04.309 --> 00:38:06.110
you don't even need to like, like don't pay for

00:38:06.110 --> 00:38:08.769
your office anymore. I just so, but I, and all

00:38:08.769 --> 00:38:11.670
that to say, I absolutely love the fact that

00:38:11.670 --> 00:38:14.130
you have a book to help people because I will

00:38:14.130 --> 00:38:16.769
tell you one thing. If you said to me, Adrian,

00:38:16.869 --> 00:38:19.610
can you do SEO? I could do two things. I could

00:38:19.610 --> 00:38:22.050
say, Oh yeah, I could do SEO. I have no clue,

00:38:22.269 --> 00:38:24.389
but all I have to do is ask chap gbt. Give me

00:38:24.389 --> 00:38:27.570
SEO words or I will put you to favor. Who knows

00:38:27.570 --> 00:38:30.469
SEO? He knows Pinterest. So I think that if you

00:38:30.469 --> 00:38:33.050
are, and so if you're a social media or whatever

00:38:33.050 --> 00:38:36.010
business you're in, understand what you don't

00:38:36.010 --> 00:38:38.909
know. I don't edit. I don't, you know, do videos

00:38:38.909 --> 00:38:41.030
like I do. I don't edit this by the way. There's

00:38:41.030 --> 00:38:43.849
no like intro or outro. It's just me saying hello

00:38:43.849 --> 00:38:46.670
and me saying goodbye. It is what it is. I let

00:38:46.670 --> 00:38:48.309
people know. But the thing what I'm trying to

00:38:48.309 --> 00:38:52.619
say is that is that work on collaboration and

00:38:52.619 --> 00:38:55.760
creating the partnerships that you need so that

00:38:55.760 --> 00:38:58.900
if you said to me, Adrian, I need SEO, I know

00:38:58.900 --> 00:39:01.980
that person that I know, like, and trust, and

00:39:01.980 --> 00:39:04.679
that's someone that I'm finding on LinkedIn.

00:39:05.039 --> 00:39:06.639
And I'm sorry for all of you. I know it's nice

00:39:06.639 --> 00:39:08.920
to send those messages out, but my God, you're

00:39:08.920 --> 00:39:11.300
wasting so much time. You're niching down to

00:39:11.300 --> 00:39:13.260
people. I'm like, why are you asking me, a person

00:39:13.260 --> 00:39:16.909
that does LinkedIn? It's very clear. if I want

00:39:16.909 --> 00:39:18.570
to work with you, that you do LinkedIn because

00:39:18.570 --> 00:39:20.550
I'm going to do LinkedIn better than you anyway.

00:39:20.590 --> 00:39:22.550
So I'm kind of confused with that. So I think

00:39:22.550 --> 00:39:24.789
people need to get your, you need to get the

00:39:24.789 --> 00:39:26.789
handbook. They need to buckle down, but I do

00:39:26.789 --> 00:39:29.110
have a question for you. So what is the workshop

00:39:29.110 --> 00:39:33.409
or podcast? What does that mean? Oh, um, the,

00:39:33.730 --> 00:39:35.969
so I I'm also building up some workshops as well.

00:39:36.170 --> 00:39:40.909
So part of it is and also to with by the the

00:39:40.909 --> 00:39:42.769
books just got released as of January. So I'm

00:39:42.769 --> 00:39:45.690
on, you know, I'm in that and talking to people

00:39:45.690 --> 00:39:48.349
like yourself. And but also my goal is to start

00:39:48.349 --> 00:39:50.130
doing workshops for solvers and entrepreneurs

00:39:50.130 --> 00:39:53.150
is to build out an entire like I'll come in and

00:39:53.150 --> 00:39:56.690
do I'm doing one next week for for like a real

00:39:56.690 --> 00:40:00.010
estate group. So for instance, for for for remax,

00:40:00.010 --> 00:40:04.070
I'm doing a like a one hour lunch and learn workshop

00:40:04.070 --> 00:40:06.369
for all of their for all their realtors. and

00:40:06.369 --> 00:40:07.849
I'm going to walk them through the book. So I'm

00:40:07.849 --> 00:40:09.989
going to be doing Lunch and Learns and people

00:40:09.989 --> 00:40:12.110
like that for specific interviews. So if anybody

00:40:12.110 --> 00:40:15.369
out there has, they want me to come in and run

00:40:15.369 --> 00:40:16.929
a workshop with their company, or if they're

00:40:16.929 --> 00:40:22.309
part of an organization that uses value, that's,

00:40:22.349 --> 00:40:24.349
again, I love teaching. I love sharing this.

00:40:24.949 --> 00:40:27.619
I think there's just such a huge gap. um you

00:40:27.619 --> 00:40:30.119
know there's nothing like this out there and

00:40:30.119 --> 00:40:32.800
it's it's such a yeah it's it's such a needed

00:40:32.800 --> 00:40:35.980
thing that there's so that's so when i say workshops

00:40:35.980 --> 00:40:38.239
or anything else or even conferences coming up

00:40:38.239 --> 00:40:41.380
on stage and like talking and teaching um on

00:40:41.380 --> 00:40:44.360
how to you know just just you know having people

00:40:44.360 --> 00:40:46.739
learn what what it is and so i can really i can

00:40:46.739 --> 00:40:48.739
i can niche it down to a specific industry i've

00:40:48.739 --> 00:40:51.440
worked with all of them through my agency um

00:40:51.440 --> 00:40:54.360
and so you know but just getting this information

00:40:54.360 --> 00:40:57.409
out there to help kind of uh give people insight

00:40:57.409 --> 00:40:59.210
and protect their business and protect their

00:40:59.210 --> 00:41:01.750
budget and or so their, you know, their their

00:41:01.750 --> 00:41:04.090
money and their time and everything else. But

00:41:04.090 --> 00:41:06.090
just inspiring with the right questions to ask

00:41:06.090 --> 00:41:08.610
and think about that. So. I love that I was doing

00:41:08.610 --> 00:41:10.949
workshops on LinkedIn and I feel like I've done

00:41:10.949 --> 00:41:13.530
enough of them. Now I'm going to the like regional

00:41:13.530 --> 00:41:16.130
associations in the industry and then having

00:41:16.130 --> 00:41:18.889
them invite me so that I'm going into their audience

00:41:18.889 --> 00:41:21.070
and that is great. So I think that's perfect.

00:41:21.090 --> 00:41:23.610
I have a little comment in there to come into

00:41:23.610 --> 00:41:26.150
chatter social with a link. Come in, you will

00:41:26.150 --> 00:41:29.090
love it. I think that I have not met anyone like

00:41:29.090 --> 00:41:31.110
you that is offering what you're doing. I think

00:41:31.110 --> 00:41:34.510
people absolutely need it. I love it. And what

00:41:34.510 --> 00:41:37.920
I could do too is what I am like, kind of like

00:41:37.920 --> 00:41:40.619
saying, hey, look at me. I teach LinkedIn and

00:41:40.619 --> 00:41:42.360
then they like it and I've been getting great

00:41:42.360 --> 00:41:44.260
feedback. I could say, well, here's someone else

00:41:44.260 --> 00:41:46.599
that would actually be great because in the promotional

00:41:46.599 --> 00:41:48.760
products industry, there's not a lot of people

00:41:48.760 --> 00:41:52.679
that are doing social media correctly. They're

00:41:52.679 --> 00:41:54.739
like, oh, I do social media, but you're not even

00:41:54.739 --> 00:41:56.460
in the industry. You don't really understand

00:41:56.460 --> 00:41:58.179
it. And I could tell that you understand it.

00:41:58.300 --> 00:42:00.340
But if you could teach them what to look for

00:42:00.340 --> 00:42:02.880
so they're not wasting their time and their money

00:42:02.880 --> 00:42:06.489
and their energy. I think that having a handbook,

00:42:06.650 --> 00:42:08.630
and it sounds almost like an onboarding handbook,

00:42:08.769 --> 00:42:11.369
so even when you hire someone, you know what

00:42:11.369 --> 00:42:13.170
are the steps, the things to ask so that you

00:42:13.170 --> 00:42:17.730
are, again, so because as a client, as a... business

00:42:17.730 --> 00:42:20.789
owner, I onboard my clients, but a client should

00:42:20.789 --> 00:42:24.130
really be onboarding their supplier. But vice

00:42:24.130 --> 00:42:26.110
versa. And that's that's it. And when you when

00:42:26.110 --> 00:42:28.369
you know the capabilities, understand who they

00:42:28.369 --> 00:42:31.489
are and everything else. Yeah, there's you just

00:42:31.489 --> 00:42:33.489
put a lot if you don't ask questions, you're

00:42:33.489 --> 00:42:35.949
just putting a lot of trust into the universe

00:42:35.949 --> 00:42:37.929
that this person's going to be the right fit.

00:42:38.929 --> 00:42:40.570
Without really kind of understanding, it's kind

00:42:40.570 --> 00:42:44.650
of like one of those. I really hope that they're

00:42:44.650 --> 00:42:48.570
going to work without, you know, it's when onboarding.

00:42:48.829 --> 00:42:51.889
you know, on boarding a client or sort of like,

00:42:51.889 --> 00:42:53.650
not on boarding, but sort of like when you hire

00:42:53.650 --> 00:42:57.010
anybody contractually, it should be as much of

00:42:57.010 --> 00:42:59.190
an interview process as if you were to hire them

00:42:59.190 --> 00:43:01.110
as an employee, because essentially, it's exactly

00:43:01.110 --> 00:43:05.989
the same. And that's kind of it's it's I couldn't,

00:43:06.070 --> 00:43:08.250
you know, for that specifically, I couldn't say

00:43:08.250 --> 00:43:11.190
that, you know, with more emphasis or more weight

00:43:11.190 --> 00:43:14.030
because they, you're probably paying them more

00:43:14.030 --> 00:43:16.070
than, as I think about it too, you're probably

00:43:16.070 --> 00:43:18.710
paying them more to do projects that you want

00:43:18.710 --> 00:43:20.610
an employee, you know, underneath you at any

00:43:20.610 --> 00:43:22.869
given time. So I would even put more effort,

00:43:22.989 --> 00:43:26.010
more work into, you know, really. interviewing

00:43:26.010 --> 00:43:29.530
them and under because if you're a small business,

00:43:29.530 --> 00:43:32.610
you're probably hiring someone at a minimum wage

00:43:32.610 --> 00:43:35.449
or above to do stuff, but a lot of contractors

00:43:35.449 --> 00:43:38.349
are contracting at, even if you hire an employee

00:43:38.349 --> 00:43:40.869
at $25 an hour, most contractors will start at

00:43:40.869 --> 00:43:44.929
probably anywhere from up here, $75 to $150 an

00:43:44.929 --> 00:43:48.130
hour. So, you know, right there, just be conscious.

00:43:48.630 --> 00:43:50.710
I've never put those numbers together, but that's

00:43:50.710 --> 00:43:53.530
kind of like putting that weight of just understanding

00:43:53.530 --> 00:43:55.170
when you're hiring that contract and making sure

00:43:55.170 --> 00:43:57.030
that they're the right one. Because, you know,

00:43:57.150 --> 00:43:59.530
if you're a couple of months into this contract

00:43:59.530 --> 00:44:00.769
and all of a sudden, you know, you're three,

00:44:00.829 --> 00:44:03.090
four or $5 ,000 down with nothing to show for

00:44:03.090 --> 00:44:05.690
it, you know, that's now you're going to have

00:44:05.690 --> 00:44:08.690
to add. I hear that all the time, though, Brady.

00:44:08.889 --> 00:44:10.469
I hear that all the time. I hired this person,

00:44:10.530 --> 00:44:12.650
so that makes me really, really sad for people.

00:44:13.269 --> 00:44:15.090
So, absolutely. And what makes sense, right?

00:44:15.389 --> 00:44:17.769
If I came to you and I said, Brady, I'm a business

00:44:17.769 --> 00:44:21.369
coach, I'm 22 years old, I'd be like, okay, you

00:44:21.369 --> 00:44:23.889
may have graduated school, but you're, no, you're

00:44:23.889 --> 00:44:27.139
- No. but you may be an instagram expert. I could

00:44:27.139 --> 00:44:29.059
see that or tick tock like that could be your

00:44:29.059 --> 00:44:31.639
thing. That's your groove. So use the right wording

00:44:31.639 --> 00:44:34.760
to when you go to promote yourself. Right. Right.

00:44:34.880 --> 00:44:36.719
All right. So Brady, we got the book. We got

00:44:36.719 --> 00:44:39.059
the information. This will be turned into a podcast.

00:44:39.199 --> 00:44:40.559
Is there anything else that you want to share

00:44:40.559 --> 00:44:43.559
that I didn't ask you? No, honestly, I've got

00:44:43.559 --> 00:44:46.179
so much. One of the things I will share is, is

00:44:46.179 --> 00:44:50.179
that anybody can find me on LinkedIn. Brady Dahmer.

00:44:50.579 --> 00:44:53.360
It's br 80. Why? I actually an easier way to

00:44:53.360 --> 00:44:57.280
remember it is Brady like Tom and Dom are like

00:44:57.280 --> 00:44:59.659
Jeffrey, unfortunately. So that's for all your

00:44:59.659 --> 00:45:02.000
crime, you know, so that you can find me on LinkedIn.

00:45:02.420 --> 00:45:05.039
But why I suggest that is that if anybody has

00:45:05.039 --> 00:45:08.920
any any potential contractual or sort of contract,

00:45:09.159 --> 00:45:11.519
sorry, not contractual issues, but any contractor

00:45:11.519 --> 00:45:13.840
issues or any questions. reach me on LinkedIn,

00:45:14.119 --> 00:45:16.519
I'll I'm more than happy to kind of mentor anybody

00:45:16.519 --> 00:45:18.739
and everybody for how to get through these processes.

00:45:18.940 --> 00:45:20.639
So hit me on LinkedIn, just give me a note being

00:45:20.639 --> 00:45:23.579
like, hey, here's the situation I'm in. Um, how

00:45:23.579 --> 00:45:25.619
would you help? What would you do? And again,

00:45:25.619 --> 00:45:28.579
that's something, you know, I want to be a benefit

00:45:28.579 --> 00:45:29.719
to our industry and everything else, so they

00:45:29.719 --> 00:45:31.900
can reach me there, follow me there. I'm always

00:45:31.900 --> 00:45:34.960
dropping little little notes and new things.

00:45:35.539 --> 00:45:37.420
I've got another version of the book coming out

00:45:37.420 --> 00:45:39.820
to help for people to work with other people

00:45:39.820 --> 00:45:41.559
in the creative industry, like working with writers

00:45:41.559 --> 00:45:44.309
or photographers. So I've got more editions of

00:45:44.309 --> 00:45:46.510
this book coming out with more content. So I'm

00:45:46.510 --> 00:45:49.190
always posting that on LinkedIn. So that's kind

00:45:49.190 --> 00:45:51.829
of... Where are you located, Brady? What's that?

00:45:51.869 --> 00:45:54.949
Where am I located? I'm in sunny Vancouver, BC

00:45:54.949 --> 00:45:58.050
right now. So I was gonna say, okay, in the United

00:45:58.050 --> 00:46:01.530
States, we have score, which is, which is a like

00:46:01.530 --> 00:46:04.369
a mentoring program, but they they have workshops,

00:46:04.849 --> 00:46:07.210
where they have small business, people come into

00:46:07.210 --> 00:46:09.489
workshops, but I forgot that you are in Canada.

00:46:09.949 --> 00:46:11.909
But but honestly, we'll talk about all this offline,

00:46:11.929 --> 00:46:13.750
because I think there's I want to hear about

00:46:13.750 --> 00:46:17.769
chatter and this other things. And I, you know,

00:46:17.769 --> 00:46:19.849
I'm matching the energy because I just love teaching

00:46:19.849 --> 00:46:22.369
this. I also really want to give that insight.

00:46:22.510 --> 00:46:25.570
And I was very fortunate, very early on that

00:46:25.570 --> 00:46:27.869
I've had some really great mentors who just kind

00:46:27.869 --> 00:46:30.329
of, you know, just gave everything like, you

00:46:30.329 --> 00:46:32.789
know, it's nothing, nothing in life is better

00:46:32.789 --> 00:46:34.750
than a really great mentor or people that sort

00:46:34.750 --> 00:46:36.809
of pay it forward and give you all that. And

00:46:36.809 --> 00:46:38.949
I think I've just been very fortunate that, you

00:46:38.949 --> 00:46:41.610
know, just they paved the way for me to kind

00:46:41.610 --> 00:46:44.289
of do the exact opposite for, you know, small

00:46:44.289 --> 00:46:46.349
business entrepreneurs and people who need this

00:46:46.349 --> 00:46:49.489
insight to, to get that. And it's funny, because

00:46:49.489 --> 00:46:53.130
someone just sort of said this. They read the

00:46:53.130 --> 00:46:54.349
book, and they're like, hey, it's kind of like

00:46:54.349 --> 00:46:57.590
having a mentor in your pocket, where they like.

00:46:57.659 --> 00:47:00.719
A mentor is those people who show you which shortcuts

00:47:00.719 --> 00:47:03.840
you can take and which shortcuts you shouldn't

00:47:03.840 --> 00:47:07.300
take in your business. Those things that you

00:47:07.300 --> 00:47:10.760
can do better, faster, but there's some that

00:47:10.760 --> 00:47:13.159
you really shouldn't take. And having the mentors

00:47:13.159 --> 00:47:15.619
will be like, time out, stop. Let's learn what

00:47:15.619 --> 00:47:17.300
we need to do and then go to that next step.

00:47:17.739 --> 00:47:21.159
And that's kind of where to spend your time and

00:47:21.159 --> 00:47:23.159
energy that's going to be the most useful for

00:47:23.159 --> 00:47:25.420
you and grow your business the best possible

00:47:25.420 --> 00:47:28.449
way. I love it. Yep. So I also put in the chat,

00:47:28.449 --> 00:47:33.630
look at Creative Con and Julie and Dominic. It's

00:47:33.630 --> 00:47:35.969
an amazing, amazing program. I think you would

00:47:35.969 --> 00:47:39.150
be fantastic there with your book and also the

00:47:39.150 --> 00:47:41.170
fact that what you're offering is pretty amazing.

00:47:41.250 --> 00:47:43.789
I love it. So I'll let you go. We're talking

00:47:43.789 --> 00:47:46.409
longer than I thought, so I apologize. But Brady,

00:47:46.530 --> 00:47:48.269
you're awesome. Thank you so much for your time.

00:47:48.349 --> 00:47:50.389
Oh, you're three hours behind, right? Yeah, I

00:47:50.389 --> 00:47:52.750
know. It's about 10 to 2 here right now. Oh,

00:47:52.750 --> 00:47:55.190
I love it. OK, good. All right, have a great

00:47:55.190 --> 00:47:58.550
rest of the day. And we'll be talking and I can

00:47:58.550 --> 00:48:01.010
send you the invite. I love it. Thank you so

00:48:01.010 --> 00:48:03.250
much for your time. You're fantastic. Bye, everyone.

00:48:03.389 --> 00:48:06.329
Thank you. See you next time. Be good, everyone.

00:48:06.570 --> 00:48:12.170
Be good people. Don't kill anyone. Be kind. All

00:48:12.170 --> 00:48:12.349
right.