From Football Fields to Franchise Dreams: How James Hilovsky Helps Entrepreneurs Bet on Themselves

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We're live. We're live. And yes, I'm happy. I'm

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happy because James Haloski, did I say it right?

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You did. Oh my gosh. Is, this is my book, Unscripted

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Brilliance. Brave. He's bold. He's bald. Oh my

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God. Some people cover it. I'm like, please show

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me if you're bald. They're not love, love, love

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it. So this is fun because this is no prep needed,

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but James. So I found James or on pod match,

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which James, right? Like kudos to Alex. It's

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a great program. Yeah. Oh gosh. Wonderful program.

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Excellent. He is fantastic. I'm going to meet

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him January at pod fest, which I'm very excited

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about. really excited. But James, so, but James

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was a guest on a show I produced, Grow Your Business

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and Grow Your Wealth, with a wonderful Gary Hell,

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who just, you know, he's just fantastic. So I

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recognized it and I'm like, James, you are, and

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I'm really excited. So introduce yourself and

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tell everyone what you do. I can't wait to go

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into this. Yeah, so I'm James Talosky. I, you

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know, a little background on myself. I was in

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the restaurant business for 25 plus years, and

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then I transitioned from there. A company said,

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hey, come help start our franchise business.

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So I started when that company had one store,

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helped grow it over to 100. And then... Two NFL

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football player brothers owned, were part of

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that franchise. I said, come over, be part of

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our ownership. So partnered with them. We had

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our restaurants, we did an ice cream franchise.

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We did our own coffee shop. One of the brothers

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retired from the NFL. The other one got hurt,

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couldn't fulfill the end of his contract. And

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they went into the tequila business, which I

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have nothing against tequila, but just not my

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forte. I just don't know enough about it. So

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we decided to sell off. and then I went into

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the business of matching athletes and professionals,

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showing them franchise opportunities that would

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be a great fit for them for business ownership.

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So that's what I do. I guess kind of I'm a franchise

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matchmaker. Oh, I love that niche market, obviously.

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So just a little advice for me and professional

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global etiquette. James, you drink a whole bottle

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of tequila. You now know what tequila is like.

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you may throw up if you 'r be knocked out in

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a bathr you eventually wake up and great tequila

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story. And Well, look what I'm missing out on.

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They actually are doing very well with their

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tequila brand. So I'm very happy for them, and

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they're doing great. But I didn't think about

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that. I should have done that, and then I would

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have been an expert. But then it would have taken

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me away from the franchise, helping people find

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businesses that are just a great fit for them.

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You know, I love what you do, and I love the

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fact that, like, going into that athletic, so

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I'm not, you know, obviously I'm not, like, if

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you look at me, my favorite shape is round, and

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unless there was a sport, well, like, bowling,

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like, I'm a bowling ball, you just roll me down

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the lane. But what I'm thinking is that... Yeah,

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they put their name to something especially if

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it's something that they're passionate about

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and they love That is a beautiful match. That's

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a match made in heaven Do you have any other

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stories of of like, you know the like an athlete?

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That has has a franchise Yeah, well, I just well

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there's an athlete that's playing right now on

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the Jaguars the NFL football player and he was

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He just said he's a little bit older. Well, he's

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a young man. He's 30, but in the NFL, that's

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old. So he is, you know, I know when my playing

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days are over with, I'm going to be done playing

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and I'm going to walk into zero income. because

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my contract will be done, more than likely my

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endorsements will be done. So I need to find

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something that is going to, you know, I'm going

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to be passionate about and that I, you know,

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I just need that career when the cheering stops.

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And we looked at different options and we settled

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in on a gym option to where they do work out.

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But the other rub is they have their regular

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gym membership. But every six weeks, they do

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a weight loss challenge. So it's called a transformation

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camp. So every six weeks, you're helping people

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lose. 40, 50 pounds supplements and then you

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hope to turn them into gym members and then you

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do it all over again. So he loved that idea and

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he signed a three store deal. uh and he's hoping

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that all three of them will be open by the time

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he's playing uh days are done he's he's in development

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that the first one's uh being built right now

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as we speak so that's that's uh really great

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and uh what what really to this young man of

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realizing hey i got a plan for the future even

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though i'm i'm in a great place right now but

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he was looking going i you know i can't play

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football forever so i just hats off to him for

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realizing that It really makes sense. I'm excited

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about that. I'm wondering. I'm in Daytona Beach,

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so I'm wondering if it's in Florida and on the

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East Coast where the first gym is because if

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he's a Jaguar, is that a Jacksonville Jacksonville?

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But he he played with the Texans last year in

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Houston. So it's in Houston. He's building the

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first one. So I want to go over this because

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it's funny. Growing up, my parents actually had

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golden skillet. It was a fried chicken. I absolutely

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love it. Still to this day, I love fried chicken.

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Very mad at my mom that somewhere along the way

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she read this stupid article that like fried

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chicken's not good for you. And all of a sudden

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the business, they sold it. And next thing I

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know, I was not eating fried chicken for years.

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It was just like wrong. But I remember how much

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that the word dream always came next to franchise.

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Oh, you have this store. Oh, you know, you ever

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thought of franchise? Oh, that would be a dream.

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Or, I have a dream, I have a vision, I have this

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one store, but my dream is to have, I see that

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now, I have friends that have Cava Bar, oh, my

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dream is, so I love that your name, first of

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all, is Fran Dream, because it really is that

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goal that you have, but what really, can you

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help us understand, or at least me, what makes

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a business dreamable, franchisable? Well, you

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know, really it is, It's about the person and

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the owner and the entrepreneur, because it really

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is finding that business that matches them, but

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it's their dream, whether it be, hey, I'm in

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corporate America right now and I can see that.

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Don't have much time left here because they're

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gonna go through a sale and my job's probably

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gonna be cut or Hey, I'm getting a little bit

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older. My job's looking like they might give

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it to this young person That's coming up that

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makes way less than me, you know that that is

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really of planning and going let me bet on myself

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and let me have the dream of Because what does

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everybody dream about everybody dreams about

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I would love to work from home or be able to

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have a business to where, you know what, I can

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see a football game when I want to, my kids playing,

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and make all these events. You're still going

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to work hard, of course, but you're in charge

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of your own schedule and more importantly, your

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life. And so that's really what the dream is

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all about of entrepreneurship. Yes, it's making

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a really good living. having a business, you

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know, it could be generational wealth, depending

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on, you know, which way you want to go with your

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ownership. But it's just really that at the end

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of the day, it all comes down to quality of life.

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And that's what, you know, entrepreneurship is

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all about. So if my hands were a scale. and they

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weighed the same part of me thinks okay you could

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have the person that's like you know what i've

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got some money i've got some time i do want to

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leave a legacy let me see what franchise are

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available that would connect with me and the

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other one is i have this one store if one more

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person comes in and tells me i need to franchise

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it i'm i'm gonna go crazy so i'm just gonna look

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into it right now how do i take my store and

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whatever it is that you have and make it a franchise.

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I'm kind of curious about that. You know, how,

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when you know you have a great idea, again, how

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do you know if it's franchisable? Is it like,

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what are some of the key things that would make

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someone like Ben and Jerry's know, okay, our

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ice cream is so darn good. We're going to sell

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it everywhere. And then they have a franchise,

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right? Oh, can you explain that? I want to understand.

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Well, I'll give you an example. We have this

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lady in Utah that what she did, her business

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was refurnishing pickleball courts. and then

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building pickleball courts in people's backyards.

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So one is, okay, do you think that would be a

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great business? Pickleball is the fastest growing

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sport, so yeah. Is your business something that

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is where you could teach someone how to do it?

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Do you have systems in place to where you can

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provide a playbook? to somebody else that could

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run your business. So if you have systems in

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place, it's easy to duplicate. And you also have

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the ability to train people to get into your

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franchise. You're excited about growing your

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business. And you also go, well, if I went to

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the next town over and I started another office,

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it's going to cost me X amount of dollars, you

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know hundreds of thousand of dollars or you know

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what if I Franchise this business and someone

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else opens it it is my business and I'm gonna

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help them become very successful It's not costing

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me anything else to get my name out. I'm using

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other people's money to grow my business So it's

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it's a really if you're a business owner to look

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into franchise It's a great way to grow really

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fast using other people's money to get your brand

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out there Okay, and I do want to take like the

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side of like some of the what what people say

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were the reasons that but I can't help but say

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you pick the pickleball and why is my brain going

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ooh risky and the reason why I'm thinking risky

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is I mean wasn't there a time when Batman was

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like so amazing and what was the other game that

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you would play in your backyard? I mean, I know

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that pickleball is hot right now, but where will

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it be in five years? Where was it five years

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ago? True, true. And also, you look at that,

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too. So what you also have to go is, OK, as the

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franchisor, you also got to be looking at, OK,

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what happens in five years if this fad goes away?

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I mean, a lot of people are turning their tennis

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courts into pickleball courts. So tennis was

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hot way back then. Tennis is still a very popular

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sport, but they're converting tennis courts into

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pickleball. So where does my business go five

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years from now? And I know she particularly was

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thinking, well, maybe we will go into building,

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you know, basketball courts or, you know, we'll

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just build different sporting, you know, circles

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in backyards of, you know, basketball, hockey

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rinks, where it's cold and, and, you know, just

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horseshoe and lawn bowling. So there's a lot

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of different ways she could go with it. Right

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now they just want to concentrate on pickleball,

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but I can see that eventually she might move

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down the line of adding these other different

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courts into her business. You know what I noticed,

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which was, I don't know if it's like so popular,

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but I was with Score for eight years and we were

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teaching the Fast Track program, part of the

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Kauffman Foundation program. And one of the things

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was permanent jewelry. And I know that we had

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one of the women, she opened up a store in the

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mall, but I was like, oh, that's risky too. I

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mean, I don't know how that would work or why.

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So with that thought in mind, we'll just take

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permanent jewelry. It seems like something that,

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that not that anyone could do, but it's a fusion,

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right, of the jewelry, so you're kind of putting

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them together. I'm sure there's some special

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sauce with that, but I could picture she has

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a store, people are coming in, oh my god, I love

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this, it's permanent, it'll live with me, and

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it'll be in my grave with me, and I'm so excited,

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and oh, you should franchise it. What would that

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person, the business owner, what they're thinking,

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because I could see the first thing, the first

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thing someone would say is, Well, if I franchise

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it, then they're going to make all the money,

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and I'm only going to get a small piece of it.

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Or a store that would say, well, I don't want

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to be part of the franchise because I'm going

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to have to pay them, not understanding. So let's

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air that out right now. What are the benefits?

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Yes, you have to pay. We pay when we use the

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water to brush our teeth. So I'm not sure why

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paying is so surprising. Can you like, do you

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understand? My brain is going. How do you actually

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explain to someone? This is not this is a cost,

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but this is a cost that will bring you faster

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results because of A, B and C. Yeah, so there's

00:13:55.720 --> 00:13:58.120
two aspects of it. You have the franchise or

00:13:58.120 --> 00:14:00.720
who who the person who's looking to franchise

00:14:00.720 --> 00:14:04.259
their business. That aspect is OK, you know.

00:14:04.320 --> 00:14:06.600
What are the biggest fears for them? Their biggest

00:14:06.600 --> 00:14:08.980
fear is, OK, I'm going to lose control of my

00:14:08.980 --> 00:14:11.220
business if I bring all these different people

00:14:11.220 --> 00:14:15.320
in. They might not run it the right way. And

00:14:15.320 --> 00:14:16.940
that's something I don't want to use. I want

00:14:16.940 --> 00:14:20.659
to protect my business. Well, again, the pluses

00:14:20.659 --> 00:14:23.129
we've said. going to grow using other people's

00:14:23.129 --> 00:14:24.909
money. You're going to have royalties coming

00:14:24.909 --> 00:14:29.070
in every two weeks of their top line sales. You

00:14:29.070 --> 00:14:31.830
want them to be successful. If you grow that

00:14:31.830 --> 00:14:34.090
over to 20 stores, think of those royalties coming

00:14:34.090 --> 00:14:37.590
in. It's going to be really, really well. So

00:14:37.590 --> 00:14:41.070
the thing you've got to look at as a franchisor,

00:14:41.610 --> 00:14:44.409
you pick that franchisee. Just because someone

00:14:44.409 --> 00:14:46.570
wants to buy into your business, you have the

00:14:46.570 --> 00:14:49.750
right to say, yeah, we're not a good fit because

00:14:49.750 --> 00:14:53.789
you're basically During both process, franchisee,

00:14:54.090 --> 00:14:57.809
franchisor, you're looking at, is this going

00:14:57.809 --> 00:15:01.210
to be a great business partner? So you're both,

00:15:01.309 --> 00:15:03.549
on both sides, doing a lot of investigation.

00:15:04.509 --> 00:15:07.210
If you're worried if your business is going to

00:15:07.210 --> 00:15:10.850
get destroyed by the wrong franchisee, it's like,

00:15:10.929 --> 00:15:12.450
well, you've got to do your due diligence and

00:15:12.450 --> 00:15:15.210
pick the right one. And then when they're in

00:15:15.210 --> 00:15:18.029
the system, you have bylaws. They have to follow

00:15:18.029 --> 00:15:21.429
your system. So if they don't, you could actually

00:15:21.429 --> 00:15:25.100
have them exit the system. Want them to you would

00:15:25.100 --> 00:15:27.740
do everything in their power to make them see

00:15:27.740 --> 00:15:30.159
that you know This is the right way to do things

00:15:30.159 --> 00:15:33.620
and they typically can work that out So that's

00:15:33.620 --> 00:15:36.279
on the franchise or side. That's where they're

00:15:36.279 --> 00:15:39.840
okay the franchisee side when you're going You

00:15:39.840 --> 00:15:43.159
know, I I know how to steam clean a driveway

00:15:43.730 --> 00:15:46.690
I don't know that I really need a franchise that's

00:15:46.690 --> 00:15:49.029
going to tell me this theme cleaning franchise.

00:15:49.409 --> 00:15:51.669
What are they going to do for me? Why am I going

00:15:51.669 --> 00:15:54.850
to pay this franchise fees and these royalties?

00:15:55.029 --> 00:15:58.809
I could do it on my own. Okay, you could, absolutely.

00:15:59.690 --> 00:16:02.169
But the franchise is going to give you this playbook.

00:16:02.620 --> 00:16:05.419
how you run the business, how you set up your

00:16:05.419 --> 00:16:07.279
accounting. They're going to help you with your

00:16:07.279 --> 00:16:09.240
marketing. They're going to help you with hiring

00:16:09.240 --> 00:16:12.019
tools. They have been through this business where

00:16:12.019 --> 00:16:14.500
they've made the mistakes that you haven't made

00:16:14.500 --> 00:16:17.340
yet doing it on your own. So they can keep you

00:16:17.340 --> 00:16:19.500
away. They're going to be that, you know, the

00:16:19.500 --> 00:16:21.580
guardrails are going to be up on the road to

00:16:21.580 --> 00:16:24.059
where you can't go off of them. So, you know,

00:16:24.059 --> 00:16:27.220
I always go well that, you know, the fees are

00:16:27.279 --> 00:16:30.240
well worth it, not only with the franchise or,

00:16:30.419 --> 00:16:33.100
but when you have franchisees in the system,

00:16:33.580 --> 00:16:35.480
they are basically your teammate and they're

00:16:35.480 --> 00:16:38.200
helping you out too. So yeah, you could do it

00:16:38.200 --> 00:16:40.460
on your own and maybe save some money, but I

00:16:40.460 --> 00:16:43.080
think I would much rather be in a system where

00:16:43.080 --> 00:16:46.059
I'm going to get that help 24 seven anytime I

00:16:46.059 --> 00:16:49.299
need it. Yeah. I mean, you're, you're pretty

00:16:49.299 --> 00:16:52.750
much guaranteed not to fail. uh, by using the

00:16:52.750 --> 00:16:55.809
system s to say one thing, and I 'v franchise

00:16:55.809 --> 00:17:02.870
fast signs here is such a lovely soul, b gives

00:17:02.870 --> 00:17:10.880
to the community. An way to get into that community.

00:17:11.180 --> 00:17:14.200
They're all about community. Serve on the boards,

00:17:14.539 --> 00:17:17.700
be part of committees, show up and together.

00:17:17.839 --> 00:17:19.440
I mean, at the end of the day, don't we say it

00:17:19.440 --> 00:17:21.859
together? We achieve more. Isn't that what the

00:17:21.859 --> 00:17:24.180
whole franchise is together? And then tell me

00:17:24.180 --> 00:17:27.279
about the conferences and how amazing they are.

00:17:27.480 --> 00:17:30.160
And if you're a franchise to a bigger company,

00:17:30.640 --> 00:17:33.920
they will have like a fast sign, we'll hold these

00:17:33.920 --> 00:17:35.859
conferences together where they're consistently

00:17:35.859 --> 00:17:38.470
educating and teaching. Oh yeah, they're great.

00:17:38.809 --> 00:17:41.880
You get together with all your... franchisees,

00:17:42.019 --> 00:17:45.779
your teammates, your fellow franchisees at different

00:17:45.779 --> 00:17:49.299
conferences where you get together and you talk

00:17:49.299 --> 00:17:53.299
about that you celebrate the top performers that

00:17:53.299 --> 00:17:56.759
have done well. There's an awards ceremony every

00:17:56.759 --> 00:17:59.720
year for them that you celebrate those high performers,

00:17:59.799 --> 00:18:02.640
which is great. But during this conference, they

00:18:02.640 --> 00:18:05.200
have breakout sessions where it's going to learn

00:18:05.200 --> 00:18:07.539
about, hey, let's learn about how to improve

00:18:07.539 --> 00:18:10.500
productivity in your business or They might come

00:18:10.500 --> 00:18:13.059
out and go, you know what? We just signed this

00:18:13.059 --> 00:18:15.180
contract and we're going to save the whole system

00:18:15.180 --> 00:18:18.059
X amount of dollars because this vendor is dropping

00:18:18.059 --> 00:18:21.740
their price. So you got the buying power of a

00:18:21.740 --> 00:18:24.339
larger system that's going to help you as the

00:18:24.339 --> 00:18:27.680
franchisee. So it is always, always continuously

00:18:27.680 --> 00:18:30.759
education that you get being in a franchise system.

00:18:31.440 --> 00:18:32.940
I'm actually going to say something kind of bold

00:18:32.940 --> 00:18:36.079
right now. I'm going to say that I think you

00:18:36.079 --> 00:18:38.059
actually will spend more money not being in a

00:18:38.059 --> 00:18:40.039
franchise than you would if you want growth.

00:18:40.119 --> 00:18:41.599
I mean, if you have one store and that's what

00:18:41.599 --> 00:18:43.480
I mean, that's like, no, there's nothing wrong

00:18:43.480 --> 00:18:45.940
with that. But if you want growth, I wonder if

00:18:45.940 --> 00:18:48.400
you really compared apples to apples. You're

00:18:48.400 --> 00:18:51.500
starting doing it all yourself or being part

00:18:51.500 --> 00:18:54.140
of the franchise and especially not for the franchise

00:18:54.140 --> 00:18:56.420
or but I'm actually thinking for the franchisee

00:18:56.420 --> 00:18:59.319
that it would actually cost you more doing yourself

00:18:59.319 --> 00:19:02.960
or aligning yourself with a really great franchise

00:19:02.960 --> 00:19:05.319
or right? Am I what do you think? Oh, yeah 100

00:19:05.319 --> 00:19:08.460
and and if you have a brick and mortar, uh, you

00:19:08.460 --> 00:19:11.140
know the franchisor helps you find that site

00:19:11.140 --> 00:19:15.539
So they they they go to a lot of of you know

00:19:15.539 --> 00:19:17.500
analytics Here's what you know what you need

00:19:17.500 --> 00:19:20.299
to do and that so they really help you find that

00:19:20.299 --> 00:19:23.420
site They really it's like, you know being in

00:19:23.420 --> 00:19:26.079
a a hundred yard dash and you got a 20 yard head

00:19:26.079 --> 00:19:31.039
start everybody You really like those analogies

00:19:31.039 --> 00:19:33.099
on sport I love it. Let's look at your website

00:19:33.440 --> 00:19:35.759
So I love it. I don't know if you can really

00:19:35.759 --> 00:19:39.920
see the picture. So the website is called TheFranDream

00:19:39.920 --> 00:19:43.319
.com. I teased James. I said, oh my gosh, if

00:19:43.319 --> 00:19:45.740
my name was Fran, I would love it. But anyways,

00:19:45.759 --> 00:19:52.220
it's not about Fran. It's www .TheFranDream .com.

00:19:52.339 --> 00:19:54.019
I'll make sure that's going to be the show notes,

00:19:54.119 --> 00:19:56.380
but let's look at it. Let's look. So first of

00:19:56.380 --> 00:19:58.119
all, I just love it because it really is The

00:19:58.119 --> 00:20:00.559
Fran Dream. So this is your website. This is

00:20:00.559 --> 00:20:04.720
your business, James. Yes, absolutely. So cool

00:20:04.720 --> 00:20:07.680
that you, and I loved your story in the beginning,

00:20:07.700 --> 00:20:09.200
but I still wanted to say that it's a really

00:20:09.200 --> 00:20:11.579
cool thing to have a business where what you're

00:20:11.579 --> 00:20:14.880
doing is taking and helping a business owner

00:20:14.880 --> 00:20:18.019
and entrepreneur to really do this. And let's

00:20:18.019 --> 00:20:19.859
talk about the business owner, right? Because

00:20:19.859 --> 00:20:22.099
I've heard people say, well, it's a franchise.

00:20:22.240 --> 00:20:24.319
And I'm like, you're still a business owner.

00:20:24.720 --> 00:20:29.279
It's weird that somehow along the way that owner

00:20:29.279 --> 00:20:32.319
of a franchise doesn't necessarily see themselves.

00:20:32.650 --> 00:20:34.970
as a business owner, but they should, right?

00:20:35.390 --> 00:20:40.410
Oh my gosh. And one of the things that when you're

00:20:40.410 --> 00:20:43.009
looking at franchise is that some people that

00:20:43.009 --> 00:20:49.690
don't know will say, you know, I won't own anything.

00:20:50.309 --> 00:20:52.549
And, you know, I'm just looking for that franchise

00:20:52.549 --> 00:20:54.309
that's going to run a great business for me.

00:20:54.670 --> 00:20:57.069
A franchise doesn't run your business. They do

00:20:57.069 --> 00:20:59.769
not run your business. If you fail, it's probably

00:20:59.769 --> 00:21:02.130
because you didn't follow the system or you didn't

00:21:02.130 --> 00:21:04.930
put time and effort into it. The franchisor is

00:21:04.930 --> 00:21:08.069
there to support you, guide you, but it's not

00:21:08.069 --> 00:21:10.630
there to run your business. You have to make

00:21:10.630 --> 00:21:12.890
your business go. You have to make it click.

00:21:12.990 --> 00:21:15.250
You have to put in the hard work. You don't just

00:21:15.250 --> 00:21:17.269
sit back and go, hey, I'm part of a franchise

00:21:17.269 --> 00:21:20.970
system. I don't own anything. No, you own your

00:21:20.970 --> 00:21:23.440
business. You own all the equipment. that goes

00:21:23.440 --> 00:21:25.960
into it. You own the, you know, you have the

00:21:25.960 --> 00:21:28.119
lease space that you have to do if it's a brick

00:21:28.119 --> 00:21:31.420
and mortar or an office. So you own all those

00:21:31.420 --> 00:21:34.240
assets. So it is your business. And one of the

00:21:34.240 --> 00:21:36.700
things that maybe some people might not know

00:21:36.700 --> 00:21:39.980
is you could get into a franchise business and

00:21:40.109 --> 00:21:43.529
and say it was a dog grooming business and you

00:21:43.529 --> 00:21:45.730
can have it for three years and you can go, you

00:21:45.730 --> 00:21:49.569
know what, I'm living in this state and I just

00:21:49.569 --> 00:21:53.009
want to move out of state and to be closer to

00:21:53.009 --> 00:21:56.150
family. Well, you can sell your franchise business.

00:21:56.230 --> 00:21:58.890
You're not stuck into it. You can sell your business.

00:21:59.150 --> 00:22:02.849
make a profit on that, move to the other state

00:22:02.849 --> 00:22:04.970
that you want, and then start another franchise

00:22:04.970 --> 00:22:08.670
business. So it is your business. You own the

00:22:08.670 --> 00:22:13.529
assets. You're in control of it. You could actually

00:22:13.529 --> 00:22:16.150
buy a resell that's from someone who's selling

00:22:16.150 --> 00:22:20.309
a franchise business. So it is yours. James,

00:22:20.589 --> 00:22:23.059
and I think that... it would be silly to have

00:22:23.059 --> 00:22:24.460
a business where if you didn't like it, like,

00:22:24.619 --> 00:22:27.500
I love ice cream. So actually, James, I told

00:22:27.500 --> 00:22:29.460
you my favorite. OK, so I told you my favorite

00:22:29.460 --> 00:22:33.920
shape, right? And I love something that is a

00:22:33.920 --> 00:22:37.019
franchise. They are round. I like them when they're

00:22:37.019 --> 00:22:39.359
filled with jelly or Bavarian cream. What is

00:22:39.359 --> 00:22:44.140
it that I like? Jelly, Bavarian cream and round.

00:22:44.480 --> 00:22:48.299
Help me with this. Help me. Donuts. Oh, donuts.

00:22:48.519 --> 00:22:52.319
Oh, yes, yes, yes. So to me, it would make sense

00:22:52.319 --> 00:22:55.619
for me to own a franchise donut because I literally

00:22:55.619 --> 00:22:57.660
love donuts and can eat them my whole life. And

00:22:57.660 --> 00:23:01.059
I love sushi, too. But I don't like Italian food,

00:23:01.079 --> 00:23:05.900
so I wouldn't want to do a sausage franchise.

00:23:06.039 --> 00:23:08.640
So I think it's naturally that you also should

00:23:08.640 --> 00:23:10.859
go into a franchise that you love, like your

00:23:10.859 --> 00:23:13.720
passion, something that you would want to go

00:23:13.720 --> 00:23:15.839
into that store and actually order from. You

00:23:15.839 --> 00:23:18.730
would be your own client. Is that true or is

00:23:18.730 --> 00:23:21.950
it okay to go into franchise on on pickles what

00:23:21.950 --> 00:23:24.410
I absolutely cannot even stand the smell of pickles.

00:23:24.619 --> 00:23:28.059
Well, you definitely want to go into something

00:23:28.059 --> 00:23:30.579
that you're passionate about absolutely if you

00:23:30.579 --> 00:23:32.619
hate to smell the pickles and you have a You

00:23:32.619 --> 00:23:35.160
know a pickle restaurant that might be maybe

00:23:35.160 --> 00:23:36.700
a little bit of issue unless you're gonna be

00:23:36.700 --> 00:23:39.740
one of those Owners that and the franchise allows

00:23:39.740 --> 00:23:42.160
it to be very, you know passive, but you go.

00:23:42.420 --> 00:23:44.460
Hey, I think this is a great model I particularly

00:23:44.460 --> 00:23:46.859
don't like it, but you know, I think it's a great

00:23:46.859 --> 00:23:49.299
model could be great for business maybe I've

00:23:49.299 --> 00:23:52.200
had people that have opened up a dog grooming

00:23:52.200 --> 00:23:54.759
business where they didn't necessarily, they

00:23:54.759 --> 00:23:57.960
didn't have a love for dogs or that, but they

00:23:57.960 --> 00:24:00.180
thought they were all right, but they were never

00:24:00.180 --> 00:24:02.180
going to be the ones that were going to be in

00:24:02.180 --> 00:24:04.539
the trenches watching the dog, grooming the dog.

00:24:04.839 --> 00:24:07.740
So they were just running a business and making

00:24:07.740 --> 00:24:10.759
relationships with their team and their people.

00:24:11.480 --> 00:24:13.619
And it works out good. But yeah, I definitely

00:24:13.619 --> 00:24:16.839
would recommend being passionate about the business

00:24:16.839 --> 00:24:18.880
you're in. But I love what you just said, because,

00:24:19.019 --> 00:24:21.240
OK, I can see where that would be. That makes

00:24:21.240 --> 00:24:22.900
sense to me. I love that you gave me that answer.

00:24:23.259 --> 00:24:25.839
All right, what's the business assessment? Oh,

00:24:25.900 --> 00:24:27.960
that is a business assessment that you take to

00:24:27.960 --> 00:24:33.339
where you can take it as much like any work assessment

00:24:33.339 --> 00:24:36.960
that you take. It gives you, hey, ask you different

00:24:36.960 --> 00:24:38.960
questions about business ownership and whatnot.

00:24:39.299 --> 00:24:42.900
And at the end of the... After you take it it

00:24:42.900 --> 00:24:46.140
says, you know if you're an achiever it lists

00:24:46.140 --> 00:24:49.319
all different like people in business You have

00:24:49.319 --> 00:24:52.420
a profile like Warren Buffett So that means you'd

00:24:52.420 --> 00:24:55.819
be really good to own a business, and it gives

00:24:55.819 --> 00:24:58.000
you your strengths and weaknesses. I'm really

00:24:58.000 --> 00:25:01.519
great at marketing, so I might like a franchise

00:25:01.519 --> 00:25:05.440
that is more into marketing. So it helps me sometimes

00:25:05.440 --> 00:25:08.440
if I haven't really struggled of trying to figure

00:25:08.440 --> 00:25:12.059
out what to put a person in, it gives me just

00:25:12.059 --> 00:25:15.140
their skill set, and it's really great to use.

00:25:15.420 --> 00:25:19.259
I love this matchmaker James. I absolutely love

00:25:19.259 --> 00:25:21.019
this. Okay, so we're gonna I'm in the franchise

00:25:21.019 --> 00:25:23.180
resource area you guys I'm on the website as

00:25:23.180 --> 00:25:26.000
I said, and so there's some free online courses

00:25:26.000 --> 00:25:29.279
is this is a juicy juice. Alright, so wait, what?

00:25:30.119 --> 00:25:31.920
Wait, so this is a free course that you have.

00:25:32.200 --> 00:25:34.400
So the course really getting started the right

00:25:34.400 --> 00:25:37.359
way course one, how we're to spot the red flags

00:25:37.359 --> 00:25:39.940
course two important questions you need to ask

00:25:39.940 --> 00:25:47.160
course three and then Wow, this is Oh my gosh.

00:25:48.099 --> 00:25:51.839
The FranDream .com, you guys. Okay, I don't need

00:25:51.839 --> 00:25:53.799
to ask anything about this. This is beautiful.

00:25:54.299 --> 00:25:58.119
Okay, that is a great resource. Here's Matchmaker,

00:25:58.759 --> 00:26:03.140
James. Yep. And here, okay. This is like the

00:26:03.140 --> 00:26:07.500
MLS of like franchises. Oh yeah, the next tab

00:26:07.500 --> 00:26:09.980
is what you really want to do. Wait, really?

00:26:10.079 --> 00:26:11.740
Wait, where's the next tab? I can't. Up, up,

00:26:11.740 --> 00:26:15.099
up. Oh, sorry. Wait, wait, wait. Oh, okay. Let's

00:26:15.099 --> 00:26:17.200
see. Franchise search. That's what I want. That's

00:26:17.200 --> 00:26:19.339
what I want. Yeah. I know that's what you're

00:26:19.339 --> 00:26:21.779
at. Oh, okay. Okay. Wait, wait, wait. Let me

00:26:21.779 --> 00:26:24.559
just pick. Let me pick one, you guys. I'm doing

00:26:24.559 --> 00:26:25.759
it. I'm doing it. Hold on. I want to pick something

00:26:25.759 --> 00:26:29.599
I like. Where's the donuts? Okay. I like sugar.

00:26:29.839 --> 00:26:32.380
I like sugar. So food, coffee, tea, smoothies.

00:26:32.500 --> 00:26:36.000
Okay. And oh, wait. I'm not sure if I understood

00:26:36.000 --> 00:26:40.799
what I was just looking at. Order by... Oh, investments.

00:26:41.380 --> 00:26:45.099
Okay. Okay. So that's interesting. Okay, I want

00:26:45.099 --> 00:26:50.980
to just see what I could do for $30 ,000. So

00:26:50.980 --> 00:26:55.940
booster juice, the coffee beanery. And then look,

00:26:55.940 --> 00:27:00.160
you guys, the human being wings, pizza things.

00:27:00.299 --> 00:27:03.579
I'm loving the smart drinks and nutrition. Look

00:27:03.579 --> 00:27:06.359
how cool. Oh my God, you guys should be on this

00:27:06.359 --> 00:27:09.480
right away. Wait, what is this one? oh asian

00:27:09.480 --> 00:27:13.539
inspired yeah oh my and i they're they're not

00:27:13.539 --> 00:27:16.099
as sugary too and sweet oh minimum investment

00:27:16.099 --> 00:27:21.700
159 000 to 328 and then you can check your territory

00:27:21.700 --> 00:27:24.359
so let's see let's see oh i see so then i have

00:27:24.359 --> 00:27:27.640
to okay that's okay You can't get all this information.

00:27:27.740 --> 00:27:29.500
You gotta like pick up the phone and call James

00:27:29.500 --> 00:27:31.460
too. Yeah, yeah, exactly. I gotta have something

00:27:31.460 --> 00:27:35.339
to do. You can't do it all. Oh my gosh, I just

00:27:35.339 --> 00:27:37.680
don't even know where to go that much. I love

00:27:37.680 --> 00:27:39.880
this. Alright, oh, they got a nice video here.

00:27:40.059 --> 00:27:43.680
All the contact information clear, which is so

00:27:43.680 --> 00:27:46.460
important. I love that. I love that you're featuring

00:27:46.460 --> 00:27:50.039
the franchises and can you OK, here's a burning

00:27:50.039 --> 00:27:51.799
question for you. Let me go back and look at

00:27:51.799 --> 00:27:54.279
you for a second. I'm going to go off for one

00:27:54.279 --> 00:27:57.839
minute. I'm going to go back on. I, I'm confused

00:27:57.839 --> 00:27:59.960
by something. Do you know like where they have

00:27:59.960 --> 00:28:04.119
the housekeeping for like $19 and like the subscription

00:28:04.119 --> 00:28:06.039
plans, which are not franchises. You guys, it's

00:28:06.039 --> 00:28:08.660
not, it's a subscription plan. But, but what

00:28:08.660 --> 00:28:11.240
is, is that like a new thing coming out now where,

00:28:11.240 --> 00:28:14.299
um, is that, is that a model where it's very

00:28:14.299 --> 00:28:17.660
inexpensive, like $19 you could get your house

00:28:17.660 --> 00:28:19.519
clean, but it really isn't that at the end of

00:28:19.519 --> 00:28:21.519
the day when you really read the fine print.

00:28:22.119 --> 00:28:25.819
Well, it's $19 a room So it's not your house

00:28:25.819 --> 00:28:30.700
clean. It's a room So yeah It's a room there.

00:28:30.759 --> 00:28:34.099
There are some that do a loss leader, but it's

00:28:34.099 --> 00:28:39.440
typically it's it's $19 a room and Yeah, so it

00:28:39.440 --> 00:28:43.559
isn't it isn't a it isn't a franchise a franchise

00:28:43.559 --> 00:28:46.640
typically a franchise cleaning franchise would

00:28:46.640 --> 00:28:50.130
be a little bit less than $100 ,000 and that's

00:28:50.130 --> 00:28:52.890
with you know, all the materials and all the

00:28:52.890 --> 00:28:56.529
marketing and and all that and and You know,

00:28:56.809 --> 00:28:58.930
maybe have some cars that are wrapped that goes

00:28:58.930 --> 00:29:02.710
out in and they have a system of you know Your

00:29:02.710 --> 00:29:05.309
house is 2 ,500 square feet. It's going to cost

00:29:05.309 --> 00:29:07.769
this much and they can tell you that right away

00:29:07.769 --> 00:29:10.190
after you tell them how many bathrooms it is.

00:29:10.509 --> 00:29:12.970
They typically either have to come out or they

00:29:12.970 --> 00:29:14.970
type it in through Google search, depends on

00:29:14.970 --> 00:29:17.410
the franchise. And they can tell you it's going

00:29:17.410 --> 00:29:19.490
to cost this much to get your house clean. And

00:29:19.490 --> 00:29:21.529
it's either you can either do it bi -weekly,

00:29:21.769 --> 00:29:23.809
monthly, weekly, however you want to do that.

00:29:24.000 --> 00:29:25.839
Oh, thank you for answering that question. I

00:29:25.839 --> 00:29:27.700
always felt that house, like I always felt like

00:29:27.700 --> 00:29:29.839
that's a great business and an interesting franchise.

00:29:30.039 --> 00:29:32.039
For some reason, one day I was thinking, boy,

00:29:32.180 --> 00:29:34.839
if I, and I do, I mean, I care about like, you

00:29:34.839 --> 00:29:37.079
know, organic and natural cleaning supplies and

00:29:37.079 --> 00:29:39.720
all of that. I absolutely would want to find

00:29:39.720 --> 00:29:41.279
a franchise because they've already done all

00:29:41.279 --> 00:29:43.660
that research and all I have to do is like ride

00:29:43.660 --> 00:29:45.819
along. It's almost kind of like, it always, I

00:29:45.819 --> 00:29:47.039
always felt like a franchise was kind of like

00:29:47.039 --> 00:29:50.079
ride along. You know, you get all the glory and

00:29:50.079 --> 00:29:52.519
all the education and then you do the work, but

00:29:52.519 --> 00:29:54.640
that's working as. If you have a problem with

00:29:54.640 --> 00:29:56.500
working, then that's going to be a problem. Well,

00:29:56.500 --> 00:29:57.960
that's going to be a problem. That's going to

00:29:57.960 --> 00:29:59.680
be a problem. All right. Let me just finish it

00:29:59.680 --> 00:30:01.259
because I really want to, I like looking at this.

00:30:01.359 --> 00:30:02.940
Okay. So there's a nice video here. I'm sure

00:30:02.940 --> 00:30:04.619
it is. Wait, let's just, let's see. What do we

00:30:04.619 --> 00:30:10.299
got? It's a minute and 53 seconds. Can you hear

00:30:10.299 --> 00:30:14.319
it? Let's talk about franchising your business.

00:30:14.700 --> 00:30:16.700
Do you have a business that can become a franchise?

00:30:17.240 --> 00:30:20.180
Well, if you have strong top line sales with

00:30:20.180 --> 00:30:22.990
around a hundred K and profit. you have a business

00:30:22.990 --> 00:30:26.150
that can turn into a franchise model. Why franchise?

00:30:26.630 --> 00:30:28.930
You'll be growing your business with other people's

00:30:28.930 --> 00:30:31.670
money, as well as building your brand. And you

00:30:31.670 --> 00:30:34.210
can do this 10 times faster than on your own.

00:30:34.529 --> 00:30:36.849
Speaking of 10 times, that's about what you could

00:30:36.849 --> 00:30:38.910
achieve if you're looking at selling your business

00:30:38.910 --> 00:30:42.029
one day. So why sell that single business for

00:30:42.029 --> 00:30:44.930
your typical three times even off when you can

00:30:44.930 --> 00:30:48.960
franchise and get 10 to 20 times even off? Franchising

00:30:48.960 --> 00:30:51.599
is the most effective way to grow your business

00:30:51.599 --> 00:30:55.079
with minimal financial risk. Our experts have

00:30:55.079 --> 00:30:58.019
a program with all the critical pieces including

00:30:58.019 --> 00:31:01.519
an analysis of your business, we take your business

00:31:01.519 --> 00:31:05.500
and help you determine fees and royalties, franchise

00:31:05.500 --> 00:31:08.359
disclosure documents, you'll be working with

00:31:08.359 --> 00:31:11.400
lawyers, and these are the friendly and helpful

00:31:11.400 --> 00:31:13.880
lawyers that are dedicated to your success and

00:31:13.880 --> 00:31:17.440
standard. And best part is... It's included in

00:31:17.440 --> 00:31:21.859
the package. No $200 to $500 per hour fee. Our

00:31:21.859 --> 00:31:24.700
team helps you develop your day -to -day playbook

00:31:24.700 --> 00:31:27.799
to run your model correctly. Our training experts

00:31:27.799 --> 00:31:30.180
at Wizards at being able to take the thoughts

00:31:30.180 --> 00:31:33.480
in your head and put it on paper. Marketing,

00:31:33.579 --> 00:31:36.779
marketing, marketing. Landing pages, consulting

00:31:36.779 --> 00:31:40.480
ads, and major franchise publications. And eight

00:31:40.480 --> 00:31:43.359
expos around the U .S. showcasing your brand

00:31:43.359 --> 00:31:46.470
for prospective franchise buyers. It's a complete

00:31:46.470 --> 00:31:49.349
package. Let's work together to help build an

00:31:49.349 --> 00:31:52.009
engine to make your dreams come true and other

00:31:52.009 --> 00:32:18.849
people's too. T -H -E -F -R -A -N dream .com.

00:32:19.269 --> 00:32:22.029
That was a good, if I didn't know you, I'd be

00:32:22.029 --> 00:32:24.430
like, I want to meet that guy. He's a nice guy.

00:32:26.109 --> 00:32:28.430
Marketing marketing. We did three times. It's

00:32:28.430 --> 00:32:30.430
three times. Marketing marketing. That's what

00:32:30.430 --> 00:32:32.609
you get. Marketing marketing. It's very key.

00:32:32.910 --> 00:32:36.390
Very key. I love it. I love it. Okay. Take action,

00:32:36.650 --> 00:32:39.309
which is. I think that's probably the hardest

00:32:39.309 --> 00:32:41.829
part for you. Everyone wants all the information.

00:32:42.130 --> 00:32:45.829
And then you're like, okay, let's take that action.

00:32:46.269 --> 00:32:49.029
You have to take the action or you won't be doing

00:32:49.029 --> 00:32:50.630
anywhere. Okay. Like that. I'm sure that video

00:32:50.630 --> 00:32:53.289
is going to come and a free consultation, you

00:32:53.289 --> 00:32:56.309
guys. So amazing. I'm going to get rid of that

00:32:56.309 --> 00:32:59.869
for now. I absolutely loved, loved, loved talking

00:32:59.869 --> 00:33:02.309
with you. Is there anything I forgot that I should

00:33:02.309 --> 00:33:04.109
be bringing up that you should be bringing up?

00:33:04.269 --> 00:33:09.230
I think if you're a business owner looking to

00:33:09.230 --> 00:33:14.650
franchise or you're an athlete or a professional

00:33:14.650 --> 00:33:18.549
looking to maybe get a change in your life, the

00:33:18.549 --> 00:33:21.309
thing is just at the end of the day, bet on yourself.

00:33:22.069 --> 00:33:24.789
That's really it. Bet on yourself, take a risk,

00:33:24.809 --> 00:33:28.609
take a chance, and just make that leap. I've

00:33:28.609 --> 00:33:30.950
said this many times. I think any entrepreneur

00:33:30.950 --> 00:33:33.990
that you talk to, they would say, I wish I would

00:33:33.990 --> 00:33:38.069
have done this sooner. Really, that lifestyle

00:33:38.069 --> 00:33:43.369
it affords you is just amazing. Yes. And right

00:33:43.369 --> 00:33:45.569
now, it's pretty hard to find work. So I would

00:33:45.569 --> 00:33:47.509
say also, if I could just add this in, James,

00:33:47.990 --> 00:33:51.009
if you're a parent and you want to do, you have

00:33:51.009 --> 00:33:54.009
a child that maybe graduated from college and

00:33:54.009 --> 00:33:56.599
is looking for something, why don't you? buy

00:33:56.599 --> 00:33:58.359
them the business, buy them a franchise. That's

00:33:58.359 --> 00:34:00.380
a great way for them to start because they can

00:34:00.380 --> 00:34:02.359
get all their business education and learning

00:34:02.359 --> 00:34:04.599
from something that's already been developed.

00:34:04.829 --> 00:34:07.670
and then find their passion. Wow, what a great

00:34:07.670 --> 00:34:11.530
gift to give. I would have taken the golden skillet

00:34:11.530 --> 00:34:14.869
chicken from my parents with a business. I do

00:34:14.869 --> 00:34:16.750
have a quick story. I can tell you a quick story.

00:34:16.869 --> 00:34:20.590
I just work with a client. She just graduated

00:34:20.590 --> 00:34:25.969
from Indiana University and is out there looking.

00:34:26.329 --> 00:34:28.929
I was doing some jobs, hunting and just like

00:34:28.929 --> 00:34:31.710
nothing out there. So her dad said, why don't

00:34:31.710 --> 00:34:35.469
you get into a franchise? She is about to close

00:34:35.469 --> 00:34:39.889
on a franchise. Very cool. They clean jets for

00:34:39.889 --> 00:34:44.309
a living. So she sees that's going to be her

00:34:44.309 --> 00:34:46.829
business and she's going to run it. It's just,

00:34:46.989 --> 00:34:48.909
I mean, you wouldn't think that it was, you know,

00:34:49.030 --> 00:34:51.710
it's just, so they, they clear, you know, clean

00:34:51.710 --> 00:34:54.210
all the, the Lear jets and jets that come in.

00:34:54.389 --> 00:34:56.329
Not only do they clean out the inside of them,

00:34:56.409 --> 00:34:59.480
the franchise, they, you have to put a clear

00:34:59.480 --> 00:35:02.400
coat on planes every, I think it's every six

00:35:02.400 --> 00:35:06.719
months, six, nine months. So it's an amazing

00:35:06.719 --> 00:35:10.019
franchise and she's so happy. I love that. Again,

00:35:10.119 --> 00:35:11.699
that makes me feel like, you know, if you love,

00:35:11.699 --> 00:35:14.880
if you love boating and yachting. Find a franchise

00:35:14.880 --> 00:35:17.699
around there. To me, it makes sense. Have those

00:35:17.699 --> 00:35:20.739
family meetings. Talk about, OK, what am I going

00:35:20.739 --> 00:35:24.380
to leave you? What if we, before we pass away,

00:35:24.699 --> 00:35:29.019
why not start something now? So I love this conversation,

00:35:29.239 --> 00:35:31.659
James. I'm so glad that I knew you before. I'm

00:35:31.659 --> 00:35:35.159
extra happy that I got the opportunity to speak

00:35:35.159 --> 00:35:37.719
with you. So thank you for your time, your energy,

00:35:37.840 --> 00:35:40.599
your great video. I loved it. So have a great

00:35:40.599 --> 00:35:42.679
rest of the day. This is live now. We'll be turned

00:35:42.679 --> 00:35:45.920
into a pod. But for now, you will live on my

00:35:45.920 --> 00:35:48.800
LinkedIn, Facebook, and we'll talk about getting

00:35:48.800 --> 00:35:50.820
you in the book next. Look at this book, how

00:35:50.820 --> 00:35:53.539
beautiful it is. The next one, the color is going

00:35:53.539 --> 00:35:55.940
to be teal. I'm keeping with the same theme for

00:35:55.940 --> 00:35:58.280
the series, because I love franchise. And to

00:35:58.280 --> 00:35:59.699
me, I think I'm going to franchise, not because

00:35:59.699 --> 00:36:02.699
of you. OK. I'll talk to you later. Thanks. Have

00:36:02.699 --> 00:36:05.679
a great day, James. Thank you so much. Bye bye.

00:36:05.719 --> 00:36:08.440
Thank you for being bold. Bold and bold. I really

00:36:08.440 --> 00:36:10.019
appreciate that. That was good. You're the best.

00:36:11.039 --> 00:36:13.760
Bye bye. Thank you. Oh, that was awesome.