Don’t Be an NPC: Gamifying Your Business with Paul Pape

WEBVTT

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It's obvious. We are live. We're not just live

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right now. We're live on multi -streaming channels

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and on -chatter social. Let me bring this down.

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Okay. So that because I have attending CreativeCon

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with Julie Loken, CRE, the number eight TIVE.

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My daughter just called, so like really bad timing.

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I get nervous. She's just starting to drive.

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All right, so I have the hat. I just want to

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share with you before I introduce you to Paul,

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that Paul, we had an event Tuesday and Wednesday

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called SWAT & Order. It was a two -day event.

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It was 22 speakers, nine and a half hours each

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day. We streamed it live on eight platforms and

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chatter social and less than 24 hours after the

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event. Ran, every single speaker has their chapter

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that will be published in the book. Wow. And

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we're going to have a podcast. So we just took

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the idea of an event and pulled it. Oh, the event's

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over. We still move. No, this one, when the event's

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over, you get a book. And it's not like what

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you think. It's not a transcript. It's an amazing

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narrative of what they spoke about. OK. So what

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we're going to do now is we're going to introduce.

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So I'm excited. I have no clue. Paul Pape, I

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told him I couldn't use his initials like I normally

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do because it would be peep peep. And I can't

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do that. So no. But Paul is handsome. He's brave,

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bold, brilliant, handsome. And I have no clue.

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I hope I say it right. Gamified business. So

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you have to explain to me. You need to, I'm five.

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I know I look like I'm 13. Julie 63, but can

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you help me to really understand what you do?

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So take the mic Paul. Alright, so what I do is

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a business called gamify business It's just like

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playing a game But what we do is we take your

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business and you as a either a solopreneur or

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as a CEO or as an entrepreneur and I teach you

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the methods of being a business through gamifying

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it and so in if you're very if you're familiar

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with Dungeons and Dragons, it's a lot like that

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but instead of creating a fake character We actually

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take you and build your business around a character

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of yourself and then we look at your strengths

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and weaknesses. We build you a party, which is

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the rest of your development team or the people

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that you use to help you boost your business.

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And then we create campaigns to make running

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and operating a business fun. The whole point

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is to make it accessible. and to make it fun

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to do. And so we have little prizes after every

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time you level up or every time you accomplish

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a goal, you get a little prize for it. So it

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kind of feeds that little bit of endorphin kick

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that we all like when playing games. And the

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whole point is that if you can scale a character

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from a game from level one to level 10, then

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you can operate and own your own business and

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it runs in the same ideas and the same philosophies.

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All right, if everyone can see me, my mouth is

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dropped. Let me pick up my draw. What? That is

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crazy. So, okay, so I need to see a sample. So

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since we are live and everyone is gonna be able

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to watch the video too, could you help me? Do

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you, I have your website up. I could show that

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or do you have another video or something you

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could show? I think we got a handsome frozen

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Paul here. Well, let me go down like this. Let

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me see if I can move him along. Hi, Paul. Hi,

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Paul. Hi, Paul. Uh -oh. Sorry, guys. We have

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a little bit of a glitch. Where's Paul? Let me

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show you his business. Hopefully he'll come back.

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I don't know what's going on here. Hi, Paul.

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Oh, no. I'm going to actually see if I remove

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him. And then I add him back onto stage. Nope.

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We need him to come back. Well, in the meantime,

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I'm going to show his website because it's cool.

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Let me show, share the screen. See what I mean?

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This is, that is so cool. Now I got the dog barking.

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What is going on today? All right, let's see

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when he comes back where he is. Hi, Shadow Fox.

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I'm so brave. I'm doing this podcast live, not

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that I've done over 200 podcasts live. I stream

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it, but I thought I would stream it here, but

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we lost Paul. So hopefully we'll come back. And

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he has a company called Gamify Your Business

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taking you to different levels, he was saying.

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So like, how cool would that be? Trying to think

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what that would be like. So I would have a care,

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I would be a character in my own business. And

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if I want to concentrate on LinkedIn, I would

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then have other people, maybe we would build

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LinkedIn Roblox homes and then fight the Dungeons

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and Dragons in between the LinkedIn messages.

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And then we would probably literally strangle

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every stupid DM that we get. Like seriously,

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I love the ones that tell me they want to give

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me the service that I do. And I can tell that

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they're not even that good at it. But I don't

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know where Paul is. This is crazy. So I never

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had. Um someone just to step off maybe I scared

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him uh oh Spaghetti oh, I'm gonna give it another

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oh there he is That my we had a storm crack and

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all my power went out and oh wow Never happened

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to me on a podcast so like oh that threw me okay.

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I just watched all the power in my house. Oh,

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I apologize for that. That's crazy Well, we were

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waiting for you. I wanted to say, I was like,

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OK, if Adrian was gamifying, I did what I love,

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LinkedIn. And then I made a game. And then I

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created my team for the game at the different

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levels. And then, of course, we had a really

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great tool. So all those horrible DMs that come

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in, I would throw something that would cut off

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their heads. And then they would not be able

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to give a third, fourth, fifth. And the worst

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is a six message like, hey, I guess you don't

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really are interested in one. Thinking to do

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so I'll stop contacting you really like six messages

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later. Anyways, that was how where my mind went

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So I was asking you and I will say you froze

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it like the cutest level like I freeze like you

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froze like perfect, but um, I want to ask you

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so Yeah, no you're lucky like that's like a gift

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in itself. Okay. I want to I need to see something

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So do you want to take over and share your screen

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if you have a video? Is there something on your

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website so I can really understand this? Well,

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I can actually just walk you through it because

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everything in my background here is real. So

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I can actually like bring pieces. Oh, are you

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kidding me? Okay. Wait, I want to get down. Oh,

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wow. Hold on. Let me remove this. Hold on. Hold

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on. Hold on. Let me remove this. I feel like

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a real producer. Okay. Hold on. Okay. Now let

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me get you nice and big and hold on. Then I got

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to spotlight you. Boom. Now it's just you. Hold

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on one more step. Now you're taking over the

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whole like you're so big. You're like a billboard.

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Okay. Hold on. There you go. Not yet your billboard.

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Okay, so what I do is I actually sell this book

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called Game of Five Business. This is the Creative

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Players Handbook to Business. And what this does

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is it walks you through the process of taking

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an idea, something that you're passionate about,

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creating the seed of your business and then fortifying

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your character as well as the business itself

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and breaking it down into ways that we can actually

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understand. We use relatable terms as opposed

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to complicated business terms. This whole system

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is created for people who are creative in mind.

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So if you're an entrepreneur, you're naturally

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creative. You don't need to be an artist to understand

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this. You just need to be more creative in your

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thinking. I like to say that business people

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think in a more linear fashion, whereas creative

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people think in more of a cloud kind of fashion.

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And this book is made for the people who are

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kind of all over the place. So what this book

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does is it actually walks you through step by

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step how to create your journey as a creative.

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entrepreneur. And everything in this book is

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related to the 20 years that I've spent as a

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full -time creative working with companies like

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Disney, Universal, Nickelodeon, all the places

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that I've worked throughout my career. You'll

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see inside here there are yellow pages, yellow

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blocks as opposed to the white blocks. The yellow

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blocks are actually personal stories of things

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that I've done in the book. If I'm asking you

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to do something in this book, I will give you

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the reason why and a story as to how it impacts

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you. Most of the stories that I tell in here

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are how not to do things because I've screwed

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up a lot in my business and I've learned from

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the failure. And what I'm hoping to do is that

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you'll read about my failure, my stumbling block,

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and you can bypass it. That's the whole point.

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So the book starts with character creation. We

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actually go through your actual character sheet.

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We create one based on you. And there's a lot

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of things that you can fill out. One of the other

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images that you see is there's a workbook. So

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instead of writing in the hardcover, you can

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actually go ahead and write in the workbook and

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kind of fill that out. But once we understand

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who you are as a character, then we can go in

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and actually start to figure out where you need

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to be advertising, who the people that you need

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to have as your support team, where you're going

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to find funding, all of that. Completing this

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book up until the appendices, you actually have

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creating a solid business plan and it gives you

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90 days of actionable steps so you can start

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making real life money. immediately upon ending

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this book. Now we have four appendices in here

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that answer almost every single question you

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can possibly come up with from, how do I write

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a letter to a bank? How do I find my audience?

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How do I figure out what to charge? And it gives

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you all of that. And we break it down into things

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that aren't just forms to fill out, but we have

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like a monster manual. characters or creatures

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that you'll encounter as a creative like the

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scope creeper which is something that most creatives

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deal with over time and that is a person who

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likes to tell you this is what I want for my

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job or this is the thing that I'm buying and

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then over time they keep increasing more and

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more without paying you more for that's the scope

00:10:03.450 --> 00:10:05.129
creeper. So one of my favorite monsters that

00:10:05.129 --> 00:10:07.450
you encounter in real life and so this book walks

00:10:07.450 --> 00:10:09.669
you all the way through it. Now I do have a second

00:10:09.669 --> 00:10:12.769
book because the best way to earn money through

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your business to attract customers to you to

00:10:15.549 --> 00:10:18.940
attract uh people to buy your product is to not

00:10:18.940 --> 00:10:21.799
sell the product but to sell yourself sell the

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person behind it to sell the story and it's all

00:10:24.799 --> 00:10:26.440
about storytelling and so we have this other

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book here called the game master's guide to business

00:10:29.019 --> 00:10:31.080
and what this one does is it teaches you the

00:10:31.080 --> 00:10:34.919
art of storytelling so that your process becomes

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the compelling thing that doesn't instead of

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asking people to buy your stuff it it. gets them

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excited to want to buy it. Instead of going buy

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my book, buy my book, buy my book, you tell the

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story behind why you would want them to have

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it. And then it makes them more intrigued to

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want to buy your product. And so that's the whole

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point of the Game Master's book. So. Well, hold

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on for a second. Just so you know, I'm going

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to key. I'm just, I'm just going to put a post

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in telegram. This is crazy. So when I'm thinking

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of what you're doing, I'm like, oh my God, you're

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taking the idea of. get your client avatar in

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your head to, oh, we're gotten so much more than

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a client avatar. And then the other thing, the

00:11:14.200 --> 00:11:17.059
other thought that's in my head is I am a different

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mix because besides my age, my young age of 63,

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I have 35 years of business experience. So I'm

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a creative, but with a. business mind. And so

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I was thinking, okay, for me, I just told you

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I created an event that nobody's created before.

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I've created the first AI driven podcast in a

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debate style in the global etiquette industry.

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Nobody has an AI and a debate over AI, global,

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you know, like questions and what we do during

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corporate etiquette issues. But my point is,

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is that I love this. I could see where someone

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who's not creative would be like, yeah, why would

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I? Ew, no, that's not for me. But I'm like, oh

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my God. And then you talked about the strength

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and weaknesses. So I don't want to stop you.

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I just want you to know, though, that my eyes

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are down for one second. So let me, I just want

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to show what is going on. So hold on for one

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second because it is so good what you're doing.

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I just want to make sure because I'm in gamifying

00:12:16.039 --> 00:12:19.470
your business. Wow. I'm just gonna say, hold

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on for one second. Take your business. What I'm

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doing, guys, is just putting this on telegram

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so more people can see this. Take your business

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to a new level. Forget client avatar. Create

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your character around your business. Amazing.

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I don't even know if I'm saying this right, but

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create your character. For your business and

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gamify it, right? Yeah, I mean the whole point

00:12:52.279 --> 00:12:55.379
is I mean you said my tagline Yeah, my tagline

00:12:55.379 --> 00:12:59.879
business is an adventure don't be an npc an npc

00:12:59.879 --> 00:13:01.820
stands for non playable character You should

00:13:01.820 --> 00:13:05.019
be the lead in your own adventure your business

00:13:05.019 --> 00:13:07.779
should be a game to play should be fun And you

00:13:07.779 --> 00:13:10.600
should be in charge don't let other people be

00:13:10.600 --> 00:13:12.840
in charge of your destiny. And that's the whole

00:13:12.840 --> 00:13:15.019
point of this. What's NFC? What is that? What

00:13:15.019 --> 00:13:17.500
is that? NPC stands for non -playable character.

00:13:18.700 --> 00:13:21.419
So it's like basically don't be a drone, be your

00:13:21.419 --> 00:13:24.559
own person. Be the hero in your own adventure

00:13:24.559 --> 00:13:31.639
story. Oh, I love that. Okay. Thank you for letting

00:13:31.639 --> 00:13:33.419
me do that because I'm like, Jesus, this is way

00:13:33.419 --> 00:13:35.700
too good not to let other people coming in. Okay.

00:13:36.120 --> 00:13:39.860
All right. So. Let's take it okay. Let's go this

00:13:39.860 --> 00:13:41.980
set. So the first book I can order I can look

00:13:41.980 --> 00:13:44.980
at it I could get a feeling Is there anything

00:13:44.980 --> 00:13:47.960
I need to buy with it an app to gamify? Is there

00:13:47.960 --> 00:13:50.080
something that goes with it? Well, I do a lot

00:13:50.080 --> 00:13:51.779
of thing on paper and pencil I'm old school that

00:13:51.779 --> 00:13:53.759
way because basically you're what you want to

00:13:53.759 --> 00:13:56.860
do is you wanted This is this book is about introspection

00:13:57.070 --> 00:13:59.769
It's really going to take you to be honest with

00:13:59.769 --> 00:14:03.129
yourself and to dig deep into who you are as

00:14:03.129 --> 00:14:05.889
a person and what you want to do. Now, the reason

00:14:05.889 --> 00:14:07.169
that we do it on pen and paper is because no

00:14:07.169 --> 00:14:08.809
one's going to see this but you. I don't want

00:14:08.809 --> 00:14:10.710
to have it on an app somewhere that information

00:14:10.710 --> 00:14:13.289
gets toggled back and forth to some insecure

00:14:13.289 --> 00:14:15.710
place. No. The whole point is that you are in

00:14:15.710 --> 00:14:18.730
control of this. And since no one else is going

00:14:18.730 --> 00:14:21.070
to see this but you, it allows you to be as open

00:14:21.070 --> 00:14:23.870
with yourself as you possibly can to get the

00:14:23.870 --> 00:14:26.980
most out of this feature. And so when we're going

00:14:26.980 --> 00:14:30.299
through the character sheets, what we do is we

00:14:30.299 --> 00:14:32.019
ask two questions. The very first two questions

00:14:32.019 --> 00:14:34.460
are, what are you passionate about? And if you

00:14:34.460 --> 00:14:36.039
can answer that, most people can. I love gaming.

00:14:36.240 --> 00:14:39.059
I love art. I love whatever. The second one is,

00:14:39.120 --> 00:14:41.620
what do you do differently than everyone else

00:14:41.620 --> 00:14:44.700
who has the same passion? And if you can answer

00:14:44.700 --> 00:14:47.500
that question honestly, that is the seed to your

00:14:47.500 --> 00:14:51.279
entire business. And we can build an entire business

00:14:51.279 --> 00:14:54.179
around that one idea. They say the riches are

00:14:54.179 --> 00:14:55.500
in the niches and that's really what we're trying

00:14:55.500 --> 00:14:56.899
to do here is trying to give you your niche.

00:14:57.419 --> 00:14:59.059
And then what's nice about it is once you've

00:14:59.059 --> 00:15:02.179
figured that out, that becomes the island, the

00:15:02.179 --> 00:15:04.539
pedestal or the island upon which you stand upon

00:15:04.539 --> 00:15:08.740
and allows other people to know that if I'm interested

00:15:08.740 --> 00:15:10.919
in this aspect, that's the person I need to go.

00:15:11.100 --> 00:15:13.279
That one individual stands above the rest because

00:15:13.279 --> 00:15:15.940
they're clear on their motives and their inspiration.

00:15:16.240 --> 00:15:21.120
And their business has a clear path. This is

00:15:21.120 --> 00:15:23.700
really great for what ages. I love to actually

00:15:23.700 --> 00:15:26.220
hear example of a client, and then of course

00:15:26.220 --> 00:15:28.159
I can't help but think, oh my God, this would

00:15:28.159 --> 00:15:31.799
be amazing for our Gen Z and those coming up

00:15:31.799 --> 00:15:34.980
so that they can understand business in their

00:15:34.980 --> 00:15:38.940
terms and enjoy it. You see me having fun wearing

00:15:38.940 --> 00:15:41.799
a goofy beanie hat. But I do that because I don't

00:15:41.799 --> 00:15:43.320
think business should be. I mean, I know business

00:15:43.320 --> 00:15:44.940
is serious. I'm not talking to the attorneys

00:15:44.940 --> 00:15:47.600
and the CPAs and the accountants. God bless you.

00:15:48.080 --> 00:15:50.279
And I love when you can loosen your tie. If you

00:15:50.279 --> 00:15:51.559
ever do, I don't know. Maybe they sleep with

00:15:51.559 --> 00:15:54.500
ties. Who knows? But at the end of the day, the

00:15:54.500 --> 00:15:57.659
creators want to have fun and enjoy. And the

00:15:57.659 --> 00:16:00.820
Gen Z, I mean, I say, I love what you do. So

00:16:00.820 --> 00:16:04.659
is that who your market is? Okay, so the market

00:16:04.659 --> 00:16:06.960
is actually widespread. I've had everyone from

00:16:06.960 --> 00:16:09.480
middle school students who do this as an after

00:16:09.480 --> 00:16:12.139
-school club, all the way up to people in their

00:16:12.139 --> 00:16:14.440
60s and 70s who are retiring who are interested

00:16:14.440 --> 00:16:16.559
in now pursuing a passion that they had rather

00:16:16.559 --> 00:16:19.840
than work in a real job. And so the age range

00:16:19.840 --> 00:16:22.320
completely, it just depends on whether or not

00:16:22.320 --> 00:16:25.320
you're interested in pursuing business, but you

00:16:25.320 --> 00:16:27.980
feel that traditional business advice or traditional

00:16:27.980 --> 00:16:30.539
business methods are too complicated and you're

00:16:30.539 --> 00:16:33.350
unsure of what to do. this makes it accessible.

00:16:33.690 --> 00:16:37.210
So the age range is wide. I teach this to high

00:16:37.210 --> 00:16:38.909
school and college graduates that are coming

00:16:38.909 --> 00:16:40.529
out of school. They've been taught all of the

00:16:40.529 --> 00:16:43.809
tools that they need to go out and do the job,

00:16:43.889 --> 00:16:45.539
but they're not given any instruction on. how

00:16:45.539 --> 00:16:47.379
to do it. That's really what this does. It breaks

00:16:47.379 --> 00:16:50.080
it down. You don't need an NBA to be able to

00:16:50.080 --> 00:16:52.419
be a business. If you can run a lemonade stand,

00:16:52.600 --> 00:16:54.779
you can do this kind of stuff. And so the whole

00:16:54.779 --> 00:16:57.139
point is that it's open to anybody. One of my

00:16:57.139 --> 00:17:01.360
recent clients was a 64 year old woman who really

00:17:01.360 --> 00:17:03.440
just needed, she had spent her entire life in

00:17:03.440 --> 00:17:05.319
education. She was trying to branch out and go

00:17:05.319 --> 00:17:08.119
into something different. And so we needed to

00:17:08.119 --> 00:17:10.900
course correct and have her really hone in what

00:17:10.900 --> 00:17:14.039
her skill sets were, what she was. We say deficient

00:17:14.039 --> 00:17:16.420
or what she's low in and that's what comes out

00:17:16.420 --> 00:17:18.559
on the character sheet And then from there she

00:17:18.559 --> 00:17:21.400
was able to apply for the right jobs apply to

00:17:21.400 --> 00:17:24.680
get Forward momentum on where she wanted to go

00:17:24.680 --> 00:17:26.680
with her career and it worked out like a charm

00:17:26.680 --> 00:17:29.559
I also worked with a 20 year old who was an artist

00:17:29.559 --> 00:17:33.420
who is floundering had great ideas grand visions,

00:17:33.440 --> 00:17:36.680
but no direction and sitting down and doing three

00:17:36.680 --> 00:17:39.440
sessions with her. She had clear direction from

00:17:39.440 --> 00:17:42.460
there. She opened up a pop -up art show. It was

00:17:42.460 --> 00:17:46.299
hugely successful. And now she's got the vision

00:17:46.299 --> 00:17:49.660
and now the paperwork to support it to go forth

00:17:49.660 --> 00:17:53.640
and be in business. So it's wide -ranging. Wait,

00:17:53.680 --> 00:17:55.519
this is so cool. So you heard me say that we

00:17:55.519 --> 00:17:58.180
had the SWAT events, Strength, Weaknesses, Opportunities,

00:17:58.279 --> 00:18:01.519
and Threats. And some of it could be very boring

00:18:01.519 --> 00:18:03.539
for someone. We tried to encompass everything,

00:18:03.859 --> 00:18:06.619
but... Oh, I definitely want you on our circuit

00:18:06.619 --> 00:18:09.279
because you're doing that. You mentioned strength

00:18:09.279 --> 00:18:11.079
and weaknesses, but I know you're talking about

00:18:11.079 --> 00:18:13.519
opportunities and threats too, and the business

00:18:13.519 --> 00:18:16.740
in such a way. So you're gamifying it, and you're

00:18:16.740 --> 00:18:19.480
talking to a group that can understand it, but

00:18:19.480 --> 00:18:22.819
okay, so, but I'm a baby boomer, boomer. And

00:18:22.819 --> 00:18:27.500
yeah, and I love it. And I love also, I love

00:18:27.500 --> 00:18:29.759
the, I don't, I'm not smart enough to be a gamer.

00:18:29.960 --> 00:18:31.559
So I'm just going to put that out there. I say

00:18:31.559 --> 00:18:33.619
that because my daughter's boyfriend, he's like

00:18:33.619 --> 00:18:36.039
a genius and he games so like he's high level,

00:18:36.680 --> 00:18:38.779
but, but even him, I'm like, you need to make

00:18:38.779 --> 00:18:41.380
this a business. So I'm going to get him the

00:18:41.380 --> 00:18:44.119
book because he could gamify the fact of his

00:18:44.119 --> 00:18:47.240
being a high level gamer. He gives away every

00:18:47.240 --> 00:18:49.000
day all of his knowledge. And I'm like, dude,

00:18:49.359 --> 00:18:51.259
that age group has a hard time understanding

00:18:51.259 --> 00:18:53.000
that they can make money from things they know

00:18:53.000 --> 00:18:54.859
because they think, well, I know it anyway. So

00:18:54.859 --> 00:18:57.500
I would love this. This is so perfect. But OK,

00:18:57.759 --> 00:19:00.380
so come back and take me. Sometimes a lot of

00:19:00.380 --> 00:19:02.700
this is almost too much. And it could be a little

00:19:02.700 --> 00:19:05.460
boring. I like fun. So this would be something

00:19:05.460 --> 00:19:10.650
that I could do. But this is in -facing, it's

00:19:10.650 --> 00:19:12.769
not out -facing, like nobody's gonna see it the

00:19:12.769 --> 00:19:15.589
game, right? This is for a team of people. So

00:19:15.589 --> 00:19:17.829
it's really for a company that's probably bigger,

00:19:18.009 --> 00:19:21.170
that has a group of people and instead of sitting

00:19:21.170 --> 00:19:23.690
around a boardroom, they can really do something

00:19:23.690 --> 00:19:27.630
like this and make it fun. I love this. It's

00:19:27.630 --> 00:19:29.789
made for solopreneurs up to small businesses,

00:19:29.930 --> 00:19:31.910
typically around one to 10. If you have a bigger

00:19:31.910 --> 00:19:34.450
business than that, what we do is we center two

00:19:34.450 --> 00:19:36.789
different teams. We have the CEOs or the management

00:19:36.789 --> 00:19:39.029
side of it, and then we have the workers as well.

00:19:39.630 --> 00:19:41.869
Because within any group, much like in gaming,

00:19:42.369 --> 00:19:43.849
you don't want to have five warriors because

00:19:43.849 --> 00:19:45.470
then you're going to wipe, you're going to die,

00:19:45.609 --> 00:19:47.390
you're not going to be successful. You need people

00:19:47.390 --> 00:19:49.829
that have varying skill sets that complement

00:19:49.829 --> 00:19:52.269
each other to help you build a better, stronger

00:19:52.269 --> 00:19:55.369
foundation to be more successful. And that works

00:19:55.369 --> 00:19:58.690
with both executives as well as workers. It works

00:19:58.690 --> 00:20:00.430
for solopreneurs as well as entrepreneurs with

00:20:00.430 --> 00:20:02.849
small teams. Everybody has to know their position

00:20:02.849 --> 00:20:05.529
within the business so that they can help to

00:20:05.529 --> 00:20:09.450
boost it up. One of the biggest issues that I

00:20:09.450 --> 00:20:11.349
run into with entrepreneurs, my cat is really

00:20:11.349 --> 00:20:15.690
excited to be on this show, by the way. Hi. One

00:20:15.690 --> 00:20:17.910
of the biggest issues that I run into with entrepreneurs

00:20:17.910 --> 00:20:21.470
is that they feel like they have to wear every

00:20:21.470 --> 00:20:23.500
single hat. and they have to be excellent at

00:20:23.500 --> 00:20:26.559
every aspect of it. And that's untrue. But they

00:20:26.559 --> 00:20:29.259
also feel that they can show no weakness, because

00:20:29.259 --> 00:20:31.619
especially as a solopreneur, whenever you see

00:20:31.619 --> 00:20:34.039
a chink in the armor, then you end up starting

00:20:34.039 --> 00:20:38.089
to second guess yourself, the the imposter syndrome

00:20:38.089 --> 00:20:40.170
really starts to show itself. And so what we

00:20:40.170 --> 00:20:42.829
do in a lot of role playing games, you would

00:20:42.829 --> 00:20:45.549
roll a die to kind of give yourself your strength,

00:20:45.690 --> 00:20:48.150
your wisdom numbers and all of all of that information.

00:20:48.390 --> 00:20:50.549
We don't do that because this is real life. And

00:20:50.549 --> 00:20:53.130
so we use a sliding scale between two extremes.

00:20:53.230 --> 00:20:55.930
So you can be either really rigid in your work

00:20:55.930 --> 00:20:57.970
or you can be creative or somewhere in the middle.

00:20:58.450 --> 00:21:00.309
And one of one of the issues that I run into

00:21:00.309 --> 00:21:02.250
with entrepreneurs is that they like to surround

00:21:02.250 --> 00:21:04.049
themselves with like minded people. The problem

00:21:04.049 --> 00:21:07.309
is is like mind. people who have the exact same

00:21:07.309 --> 00:21:10.730
ideas and philosophies as you are not going to

00:21:10.730 --> 00:21:13.210
be great business partners because they are just

00:21:13.210 --> 00:21:16.430
bolstering your voice and then you create an

00:21:16.430 --> 00:21:18.390
echo chamber. Instead you need people who have

00:21:18.390 --> 00:21:21.049
opposite sides of the spectrum to help to round

00:21:21.049 --> 00:21:24.890
you out and create that better foundation. Okay.

00:21:25.259 --> 00:21:28.000
So is this something that could be pulled off

00:21:28.000 --> 00:21:30.180
like behind the scenes? If you're working with

00:21:30.180 --> 00:21:32.660
like a chamber, let's say, and they they're pulling

00:21:32.660 --> 00:21:34.319
their leadership. Let's say they have a leadership

00:21:34.319 --> 00:21:36.140
class and they're looking for like a kind of

00:21:36.140 --> 00:21:40.579
like a weekend like retreat kind of style. Something

00:21:40.579 --> 00:21:43.000
to do that they everyone can kind of take a piece

00:21:43.000 --> 00:21:45.740
and have fun, but learn. Is this is something

00:21:45.740 --> 00:21:48.259
that you offer? Absolutely, and that's the great

00:21:48.259 --> 00:21:50.039
thing about it is because it levels the playing

00:21:50.039 --> 00:21:52.559
field. You can be a really strong leader, but

00:21:52.559 --> 00:21:54.839
then you're you're as an executive So if I come

00:21:54.839 --> 00:21:56.460
into like a chamber board or something like that

00:21:56.460 --> 00:21:59.279
and they want to actually Do some of this training

00:21:59.279 --> 00:22:00.859
you're gonna have quiet people on the board You're

00:22:00.859 --> 00:22:02.440
gonna have loud people on the board and we all

00:22:02.440 --> 00:22:03.920
know sitting through those meetings The loud

00:22:03.920 --> 00:22:06.559
person takes the reins and they end up bowling

00:22:06.559 --> 00:22:09.200
over everyone else The way that this is set up

00:22:09.200 --> 00:22:11.460
is that everybody has their strengths and weaknesses

00:22:11.460 --> 00:22:14.319
And so when you are encountering an issue we

00:22:14.319 --> 00:22:16.970
call it This is the campaign that we're on. That'd

00:22:16.970 --> 00:22:19.109
be the terminology that we use in gaming. But

00:22:19.109 --> 00:22:22.289
when we have a problem arises, only the people

00:22:22.289 --> 00:22:25.869
who have the skill set are allowed to lead. And

00:22:25.869 --> 00:22:29.730
so it allows everyone to rise to their specialty

00:22:29.730 --> 00:22:32.549
and show their worth. It's a great team building

00:22:32.549 --> 00:22:36.650
exercise. It really lets everyone know that even

00:22:36.650 --> 00:22:39.490
though someone might be quieter. in the boardroom,

00:22:39.609 --> 00:22:41.369
it doesn't necessarily mean that they're quiet

00:22:41.369 --> 00:22:43.029
in their mind. They have a lot to say and they

00:22:43.029 --> 00:22:45.210
have a lot to contribute. And so this approach

00:22:45.210 --> 00:22:47.230
allows everyone to kind of level the playing

00:22:47.230 --> 00:22:50.839
field and everyone gets a voice. So, okay, so

00:22:50.839 --> 00:22:53.099
I understand so if I was going to see this like

00:22:53.099 --> 00:22:56.059
live Everyone would have their own computer in

00:22:56.059 --> 00:22:58.059
front of them or whatever they're using they'd

00:22:58.059 --> 00:22:59.980
have a pad of paper or the workbook That's the

00:22:59.980 --> 00:23:01.339
way the thing that I sell with it. So this comes

00:23:01.339 --> 00:23:02.759
with a workbook as well. So you'd have that in

00:23:02.759 --> 00:23:05.420
front of you and we would do We would create

00:23:05.420 --> 00:23:07.339
everybody's character sheet so low. That's what

00:23:07.339 --> 00:23:09.680
you do You do the intro of section yourself But

00:23:09.680 --> 00:23:11.619
then you get your stats going so you understand

00:23:11.619 --> 00:23:14.099
where you're at and then we do looking for group

00:23:14.099 --> 00:23:16.319
That's why this looks like a tavern because in

00:23:16.319 --> 00:23:18.559
a role -playing game the person who has all the

00:23:18.559 --> 00:23:20.579
knowledge in the place that you meet is the tavern.

00:23:20.740 --> 00:23:23.519
So I play the tavern keeper, I'm the barkeep,

00:23:23.839 --> 00:23:26.079
the tavern master, and I'm also the game master.

00:23:26.299 --> 00:23:28.259
And so they would all come to me and we do looking

00:23:28.259 --> 00:23:31.319
for group. And what we do in that is an exercise

00:23:31.319 --> 00:23:36.000
of who is the best fit for me in this, in my.

00:23:36.269 --> 00:23:39.390
business venture. Where do I fit in as a puzzle

00:23:39.390 --> 00:23:41.849
piece? I don't want to go find like -minded people.

00:23:41.990 --> 00:23:43.569
I want to branch out. And so we do looking for

00:23:43.569 --> 00:23:45.990
groups. So when I'm working in a workshop environment,

00:23:46.170 --> 00:23:48.190
it can be anywhere between five people and 25

00:23:48.190 --> 00:23:50.130
people. And what we do is then we break them

00:23:50.130 --> 00:23:52.269
off into smaller groups, groups of usually three

00:23:52.269 --> 00:23:54.829
to five people. And that becomes your campaign

00:23:54.829 --> 00:23:56.890
group for the adventure that you're going on.

00:23:58.199 --> 00:24:01.420
So wait, so this is so interesting. So I love

00:24:01.420 --> 00:24:03.779
leadership programs and I'm a graduate of like

00:24:03.779 --> 00:24:05.900
over five of them, cause yeah, I'm a weirdo.

00:24:06.200 --> 00:24:08.539
But no, seriously, they're so awesome. And so

00:24:08.539 --> 00:24:10.799
when you're doing a leadership program, I did

00:24:10.799 --> 00:24:13.339
the one with Dr. Pepper. I don't know. And he

00:24:13.339 --> 00:24:15.599
has like four different squads. So you're kind

00:24:15.599 --> 00:24:18.380
of like, I've done it twice. So I was like, where

00:24:18.380 --> 00:24:20.779
we had no money at all and we had to, you know,

00:24:20.859 --> 00:24:24.339
figure out ways to get resources to having it

00:24:24.339 --> 00:24:26.859
all. And, you know, were we going to be generous

00:24:26.859 --> 00:24:28.940
and help those? don't have enough. It was really

00:24:28.940 --> 00:24:31.380
fun that way. But I'm thinking they needed a

00:24:31.380 --> 00:24:35.339
lot of props. Are props needed for this for like

00:24:35.339 --> 00:24:38.500
what you're doing? Or is it just really just

00:24:38.500 --> 00:24:41.759
kind of the props are in the computer? The props

00:24:41.759 --> 00:24:44.059
are if you want to have it. I mean, some people

00:24:44.059 --> 00:24:46.720
go all in. They go whole hog. And I've seen it

00:24:46.720 --> 00:24:49.079
from hats that they wear. Oh, yeah, absolutely.

00:24:49.380 --> 00:24:51.460
I've seen it go that way. And I've seen people

00:24:51.460 --> 00:24:52.680
who are just like, no, I'm just going to fill

00:24:52.680 --> 00:24:54.019
out the paperwork and we're just going to talk.

00:24:54.160 --> 00:24:57.569
So it's really how much you want to get into

00:24:57.569 --> 00:25:01.890
it. I love that. Oh, we got shadow fox is in

00:25:01.890 --> 00:25:04.589
on chatter. Hands up. Hi, shadow fox. Thank you

00:25:04.589 --> 00:25:07.069
for being here. So ask your question. Take the

00:25:07.069 --> 00:25:10.890
mic shadow box. Oh my goodness. Thank you so

00:25:10.890 --> 00:25:14.410
very much. Um and hello, Paul. I just have to

00:25:14.410 --> 00:25:17.210
I have to ask what kind of like two questions

00:25:17.210 --> 00:25:20.960
really because I find what you're saying is very,

00:25:20.960 --> 00:25:24.579
very interesting because it's having a team and

00:25:24.579 --> 00:25:28.380
having that diversity. Like I'm an author, my

00:25:28.380 --> 00:25:32.700
husband and I were indie authors, we've published.

00:25:33.359 --> 00:25:37.799
our book spiritual logic short title But the

00:25:37.799 --> 00:25:42.440
thing is is that I truly lack Technical skills

00:25:42.440 --> 00:25:45.440
like being on the computer and everything else

00:25:45.440 --> 00:25:49.180
and I have a few people That truly helped me

00:25:49.180 --> 00:25:53.460
with that I also have someone else that has never

00:25:53.460 --> 00:25:58.519
been in the marketing aspect of books But yet

00:25:58.519 --> 00:26:02.359
she knows marketing and so it's really funny

00:26:02.359 --> 00:26:05.130
because we're Kind of all learning together like

00:26:05.130 --> 00:26:09.309
me being in this room right now. Hello. That's

00:26:09.309 --> 00:26:12.609
you know, that's a miracle almost But what I

00:26:12.609 --> 00:26:16.190
was seeing something in the background and like

00:26:16.190 --> 00:26:19.730
you're doing this as a podcast. Are you actually

00:26:19.730 --> 00:26:25.509
standing? No, I'm standing this is me wandering

00:26:25.509 --> 00:26:29.430
around my little bar I think that's awesome because

00:26:29.430 --> 00:26:32.630
when you're speaking, it comes up very differently

00:26:32.630 --> 00:26:35.490
than if you're sitting behind the desk. And I

00:26:35.490 --> 00:26:38.150
just recognized, and I just had to point that

00:26:38.150 --> 00:26:40.910
out. So that's awesome. Thank you. Thank you.

00:26:41.250 --> 00:26:45.210
Thank you. I love that. Thank you so much, Shadafus.

00:26:45.809 --> 00:26:48.049
Yeah, what she was speaking on was 100 % correct.

00:26:48.369 --> 00:26:51.289
It's finding those people that help to bolster

00:26:51.289 --> 00:26:55.349
your... It's deficiencies. It's not a weakness.

00:26:55.549 --> 00:26:57.329
And you could be... You could have the skills

00:26:57.329 --> 00:26:59.710
to do something and just not like doing it. I

00:26:59.710 --> 00:27:01.490
hate marketing. It's not my favorite thing to

00:27:01.490 --> 00:27:04.109
do I can do it But I'd rather pay someone else

00:27:04.109 --> 00:27:06.289
and spend my time doing something that I really

00:27:06.289 --> 00:27:09.150
truly enjoy doing So what they were talking about

00:27:09.150 --> 00:27:10.769
about finding somebody to help them with the

00:27:10.769 --> 00:27:12.950
technology to help them with their Advertising

00:27:12.950 --> 00:27:15.109
and marketing. That's brilliant. That's exactly

00:27:15.109 --> 00:27:16.410
what you're doing when you're looking for a group

00:27:16.410 --> 00:27:18.549
now You may not want to go out and get drinks

00:27:18.549 --> 00:27:20.470
with them or go out and get coffee with them

00:27:20.470 --> 00:27:22.910
right or go on a date That's okay. These are

00:27:22.910 --> 00:27:24.490
work colleagues, but there are people in your

00:27:24.490 --> 00:27:27.279
party that will help you to be more successful.

00:27:27.700 --> 00:27:41.779
So absolutely, nail it. Can't hear you. Can't

00:27:41.779 --> 00:27:46.180
hear you. Of course you can't hear me. I have

00:27:46.180 --> 00:27:48.180
the mic button off. So like that would make sense

00:27:48.180 --> 00:27:52.319
because it's always like user fault. So I want

00:27:52.319 --> 00:27:55.299
to understand this. Is there a piece of this

00:27:55.299 --> 00:27:57.200
where you have other players that you could bring

00:27:57.200 --> 00:28:00.400
in to? Are you sharing like player resources?

00:28:01.140 --> 00:28:03.160
Absolutely. I mean, that's the whole point is

00:28:03.160 --> 00:28:05.220
it is a business. So like one of a lot of my

00:28:05.220 --> 00:28:07.759
clients are solopreneurs or standalone. But I

00:28:07.759 --> 00:28:10.319
have worked with teams. I had a great team. They

00:28:10.319 --> 00:28:13.359
were artists who created little dragon figurines

00:28:13.359 --> 00:28:16.400
and they were upscaling. They were seeing a definite.

00:28:16.680 --> 00:28:19.500
issue with their, their grossing really well,

00:28:19.519 --> 00:28:21.079
but they weren't netting very much and they weren't

00:28:21.079 --> 00:28:23.319
sure why. And so we sat down and we actually

00:28:23.319 --> 00:28:24.519
talked about it. And one of the first questions

00:28:24.519 --> 00:28:26.359
I asked is, what does everybody do in this business?

00:28:26.480 --> 00:28:28.380
What's your job? And their answer was, we do

00:28:28.380 --> 00:28:31.299
everything, which is the wrong answer. Basically,

00:28:31.460 --> 00:28:33.380
that's the best way to fail as a business is

00:28:33.380 --> 00:28:35.220
to have everybody have their fingers in all the

00:28:35.220 --> 00:28:37.579
pies, because then nothing gets gets going the

00:28:37.579 --> 00:28:39.700
right way. And so I said, we're going to play

00:28:39.700 --> 00:28:43.670
this, we're going to play your life. Dungeons

00:28:43.670 --> 00:28:45.910
& Dragons business edition and what we did is

00:28:45.910 --> 00:28:48.009
instead of them having a character like a ranger

00:28:48.009 --> 00:28:51.549
or a wizard or a warrior I said, okay, you're

00:28:51.549 --> 00:28:54.369
the art department. You're the management. You're

00:28:54.369 --> 00:28:59.609
the advertising you are market are the Analytics

00:28:59.609 --> 00:29:01.829
and the money you're basically the one who's

00:29:01.829 --> 00:29:04.430
in charge of that and so when we encounter these

00:29:04.430 --> 00:29:06.250
issues and their issues were the same issues

00:29:06.250 --> 00:29:08.029
that everybody else runs into Where do I find

00:29:08.029 --> 00:29:10.369
my people? Well that falls under marketing, but

00:29:10.369 --> 00:29:13.000
also the artist can help support that How would

00:29:13.000 --> 00:29:14.440
we approach this? Well, I asked the marketing

00:29:14.440 --> 00:29:16.259
person, what's the best way to approach this

00:29:16.259 --> 00:29:18.460
challenge, this dragon we need to slay, which

00:29:18.460 --> 00:29:20.880
is marketing. So they give their ideas, but then

00:29:20.880 --> 00:29:23.119
we can get support from the other places. Well,

00:29:23.140 --> 00:29:24.619
we don't have the money for that says the money

00:29:24.619 --> 00:29:27.319
person. Or what if we did this art challenge

00:29:27.319 --> 00:29:29.740
where I created a coloring contest and everyone

00:29:29.740 --> 00:29:31.819
submitted it and whoever won got a 20 % coupon.

00:29:32.460 --> 00:29:34.619
Great idea. And that's how we attack it. But

00:29:34.619 --> 00:29:38.519
the person who spearheading that particular fight

00:29:38.519 --> 00:29:41.400
or challenge is the person who has the most skill

00:29:41.400 --> 00:29:45.019
set in. necessary to accomplish the goal. And

00:29:45.019 --> 00:29:49.380
so it works great with teams. Absolutely. OK,

00:29:49.759 --> 00:29:51.880
that is the coolest. I want to I want to take

00:29:51.880 --> 00:29:53.640
a second and look at your website if that's OK

00:29:53.640 --> 00:29:58.480
and see if so I can understand it more. And thank

00:29:58.480 --> 00:30:01.920
you, Shadow Fox. You I'm like listening and obviously

00:30:01.920 --> 00:30:05.819
not even picking up what what we have laying

00:30:05.819 --> 00:30:07.980
down here. All right, so we have the website

00:30:07.980 --> 00:30:09.980
here, which looks amazing. Let me let me blow

00:30:09.980 --> 00:30:13.910
it up on. live so everyone can see it. All right.

00:30:14.069 --> 00:30:15.990
So that is the hardcover book and the workbook

00:30:15.990 --> 00:30:17.829
that comes with it. And the workbook is basically

00:30:17.829 --> 00:30:20.269
just a fill -in -the -blank version of the Creative

00:30:20.269 --> 00:30:22.750
Player's Handbook. And so it allows you to fill

00:30:22.750 --> 00:30:24.190
it out. Now what I don't like to tell people,

00:30:24.230 --> 00:30:26.670
because it makes them feel like it's too daunting

00:30:26.670 --> 00:30:28.849
of a thing to do, is that when you fill out the

00:30:28.849 --> 00:30:30.849
workbook, you actually have a business plan.

00:30:31.200 --> 00:30:32.819
Like a business plan you can take to the bank

00:30:32.819 --> 00:30:34.660
and say I need money. Here's my business plan.

00:30:35.440 --> 00:30:37.539
So but we frame it in a different way. We frame

00:30:37.539 --> 00:30:39.200
it as though you're creating this adventure.

00:30:39.480 --> 00:30:41.079
And so that's what the workbook's actually for.

00:30:42.740 --> 00:30:46.539
Wow. So you're really, you're really changing.

00:30:47.339 --> 00:30:50.160
the way business can be seen. I love that you're

00:30:50.160 --> 00:30:52.099
teaching it. It's the biggest complaint that

00:30:52.099 --> 00:30:54.819
we hear that, oh, you know, your kid can grow

00:30:54.819 --> 00:30:58.099
from high school to college and still not know

00:30:58.099 --> 00:31:01.259
how to, um, or, or like even dentists graduate

00:31:01.259 --> 00:31:04.059
from their, their dental schools, but don't know

00:31:04.059 --> 00:31:06.099
how to run their business. So I am loving this.

00:31:06.259 --> 00:31:08.799
All right. Your prices are so fair. Amazing.

00:31:09.339 --> 00:31:13.140
So you get the bundle for 75. That's fair. And

00:31:13.140 --> 00:31:17.390
then I thought I saw, okay, so I like that. So

00:31:17.390 --> 00:31:20.390
we have workshops as well. I see that. I want

00:31:20.390 --> 00:31:24.869
to go check it out. OK, workshops. I do workshops

00:31:24.869 --> 00:31:28.009
virtually or I do workshops in person or you

00:31:28.009 --> 00:31:31.809
can host your own. Wow. And what's nice is we

00:31:31.809 --> 00:31:35.089
go do the live version in person. I do bring

00:31:35.089 --> 00:31:37.430
props because who doesn't love a good prop, you

00:31:37.430 --> 00:31:39.609
know? And it also helps to bring people up on

00:31:39.609 --> 00:31:41.690
stage and we can talk and we can go through these

00:31:41.690 --> 00:31:44.130
battles with all the information. I do one -on

00:31:44.130 --> 00:31:46.569
-one campaigns with your business. Also, I do

00:31:46.569 --> 00:31:49.009
a Zoom version of it where we get 10, 20 people

00:31:49.009 --> 00:31:50.650
together and then we do break -off sessions where

00:31:50.650 --> 00:31:52.809
they form their own group. And then we all encounter

00:31:52.809 --> 00:31:55.490
the same monster, but the monster, everybody

00:31:55.490 --> 00:31:57.430
has their different approach to how we deal with

00:31:57.430 --> 00:31:58.690
that. And then everybody learns from everybody

00:31:58.690 --> 00:32:05.950
else. Oh my God, I love this. I absolutely, I

00:32:05.950 --> 00:32:10.789
am so glad that you said yes. No, I'm not even

00:32:10.789 --> 00:32:13.650
kidding around. This is so, this is cool. Yeah.

00:32:13.829 --> 00:32:16.769
I mean, I definitely want to share this with

00:32:16.769 --> 00:32:20.130
the chambers in our area because I think being

00:32:20.130 --> 00:32:22.549
a leadership class, they're always doing something

00:32:22.549 --> 00:32:25.309
in that like retreat. And I think that's probably

00:32:25.309 --> 00:32:27.349
a difficult part. And you know what? How many

00:32:27.349 --> 00:32:30.859
times can you climb up? Like they have the telephone

00:32:30.859 --> 00:32:32.480
poles, and you climb them, and then you have

00:32:32.480 --> 00:32:35.859
to jump. And Paul, I'm not going to tell the

00:32:35.859 --> 00:32:39.660
truth. I was up there in front of 30 adults crying

00:32:39.660 --> 00:32:43.799
for my mommy begging to be able to like, I mean,

00:32:43.819 --> 00:32:45.759
they scare me. They're like, that's not motivating.

00:32:46.059 --> 00:32:48.319
That's like, yeah, I guess I did it. But at the

00:32:48.319 --> 00:32:49.819
end, there was a couple of times I didn't do

00:32:49.819 --> 00:32:53.009
it. I just cried. OK. I am loving this. So we've

00:32:53.009 --> 00:32:56.349
got here from side quests to main campaign. The

00:32:56.349 --> 00:32:59.150
website is cool. Okay. So how many other people,

00:32:59.269 --> 00:33:01.710
how many employees do you have? It's just me.

00:33:02.589 --> 00:33:07.930
It is. Why are you Santa for nerds? Okay. So.

00:33:08.500 --> 00:33:10.660
Everybody always brings us up. That was the name

00:33:10.660 --> 00:33:13.599
given to me. So for 20 years from a regular job,

00:33:13.779 --> 00:33:16.480
I was a designer and fabricator of custom collectibles.

00:33:17.000 --> 00:33:19.880
And basically through that, people would ask

00:33:19.880 --> 00:33:22.559
me if I can make something and I can. And I eventually

00:33:22.559 --> 00:33:24.140
started working for companies like Disney or

00:33:24.140 --> 00:33:26.019
Universal and Nickelodeon and so on and so forth.

00:33:26.220 --> 00:33:27.799
And they would hire me for the same thing. And

00:33:27.799 --> 00:33:29.920
I had one client once say, you're just like a

00:33:29.920 --> 00:33:32.420
Santa Claus, but for nerds. Because a lot of

00:33:32.420 --> 00:33:34.819
the things I make are very nerdy in regards.

00:33:35.019 --> 00:33:37.380
So I do a lot of custom engagement ring boxes.

00:33:37.900 --> 00:33:39.339
And a lot of them are like, either Harry Potter

00:33:39.339 --> 00:33:42.140
themed or Star Wars or whatever. I've got, like

00:33:42.140 --> 00:33:43.940
here's an example, like here's a giant 12 inch

00:33:43.940 --> 00:33:46.099
custom carbonite. This is you frozen in carbonite,

00:33:46.140 --> 00:33:48.940
like on solo. Hold on, let me go back. Are you

00:33:48.940 --> 00:33:50.920
showing us something? Oh, wait, let me put a

00:33:50.920 --> 00:33:53.819
spotlight on it. Hold on. Okay. So this is a

00:33:53.819 --> 00:33:57.140
random person. That's his face his his hat his

00:33:57.140 --> 00:33:58.559
glasses the whole nine yards and this is the

00:33:58.559 --> 00:34:00.359
pose that he wanted But I make every single kind

00:34:00.359 --> 00:34:03.380
of pose you can imagine so I do this and Yeah,

00:34:03.440 --> 00:34:05.579
I make all different kinds of props and stuff

00:34:05.579 --> 00:34:07.880
So people just started calling me Santa for nerds

00:34:07.880 --> 00:34:09.980
and for six years. I was actually on a platform

00:34:09.980 --> 00:34:12.440
called twitch Which is a gaming platform, but

00:34:12.440 --> 00:34:14.239
there are artists on there as well about 20 %

00:34:14.239 --> 00:34:16.420
And what I would do is every day about six days

00:34:16.420 --> 00:34:18.519
a week for about six to eight hours a day I would

00:34:18.519 --> 00:34:21.619
be on twitch doing my art live and in doing that

00:34:21.619 --> 00:34:22.840
That's where I actually started meeting more

00:34:22.840 --> 00:34:24.860
creatives who were curious on how I could be

00:34:24.860 --> 00:34:27.039
successful There's a statistic that a lot of

00:34:27.039 --> 00:34:29.780
people don't know which is 93 to 97 percent of

00:34:29.780 --> 00:34:32.159
people who get a degree in a creative field do

00:34:32.159 --> 00:34:34.860
not pursue that when they're done because they

00:34:34.860 --> 00:34:37.719
don't know how to be a business. And so when

00:34:37.719 --> 00:34:39.300
I was talking to these people on Twitch, what

00:34:39.300 --> 00:34:41.059
would happen is they would ask me things like,

00:34:41.139 --> 00:34:42.920
how do I figure out what to charge or where do

00:34:42.920 --> 00:34:45.980
I find my audience? Where do I, how do I do this?

00:34:46.079 --> 00:34:47.679
How do I do that? And I would always answer them

00:34:47.679 --> 00:34:49.460
because I'm not about gatekeeping. I'd love to

00:34:49.460 --> 00:34:51.400
see more artists and creatives be successful.

00:34:51.719 --> 00:34:53.679
And so from there, that's where the seed of this

00:34:53.679 --> 00:34:55.639
business came from. So I went from being Santa

00:34:55.639 --> 00:34:57.940
for Nerds to being Santa for Nerds, but I'm also

00:34:57.940 --> 00:35:00.840
now a consultant and a coach. And I run this

00:35:00.840 --> 00:35:03.579
gamify business to help other creatives. figure

00:35:03.579 --> 00:35:05.800
out to, again, it's all about accessibility.

00:35:06.199 --> 00:35:08.019
It's about making it easy to move to that next

00:35:08.019 --> 00:35:11.920
level. Oh my gosh, I love that. I will say I

00:35:11.920 --> 00:35:14.179
grew up in the promotional products logo branded

00:35:14.179 --> 00:35:16.900
merchandise, moved to celebration because at

00:35:16.900 --> 00:35:19.699
the time Disney was our client and we did a lot

00:35:19.699 --> 00:35:24.139
of custom logo merch for them. And then also

00:35:24.139 --> 00:35:26.460
I will share with you that my dad started a toy

00:35:26.460 --> 00:35:30.619
museum in Connecticut, any collectibles. Yeah,

00:35:30.619 --> 00:35:33.380
barker museum calm. So if you ever have any extras,

00:35:33.480 --> 00:35:35.239
you know, we're gonna put them in a nice museum.

00:35:35.780 --> 00:35:39.199
I Love love love your history. I love that. I'm

00:35:39.199 --> 00:35:41.940
so glad let me come off here to say is there

00:35:41.940 --> 00:35:44.519
anything that I I should have asked you that

00:35:44.519 --> 00:35:47.659
I did not ask you Well, I think the one thing

00:35:47.659 --> 00:35:50.460
that you forgot to ask was What can people get

00:35:50.460 --> 00:35:52.920
from me for free because I'm Santa and I have

00:35:52.920 --> 00:35:55.739
gifts for everyone So if you go to gamify business

00:35:55.739 --> 00:35:59.500
calm Forward slash that's the leaning slash and

00:35:59.500 --> 00:36:02.059
you put podcast just the word podcast It'll give

00:36:02.059 --> 00:36:04.480
you the first two chapters of my book for free

00:36:04.480 --> 00:36:06.119
so you can check out exactly what the process

00:36:06.119 --> 00:36:10.300
is like before buying it So if it resonates with

00:36:10.300 --> 00:36:11.960
you, then I recommend just purchasing the whole

00:36:11.960 --> 00:36:14.300
thing so that way so it's you know You get to

00:36:14.300 --> 00:36:18.239
try it out before you buy it. Oh My god, do you

00:36:18.239 --> 00:36:21.460
have your own podcast? I have a couple of podcasts.

00:36:21.599 --> 00:36:25.260
Yes Oh you do? I'm only asking you because I

00:36:25.260 --> 00:36:28.239
love that example. We have a pod to book Sheila

00:36:28.239 --> 00:36:31.659
Slick started pod to book where we take oh actually

00:36:31.659 --> 00:36:34.699
my I have my book just got it's 16 of my guests.

00:36:35.279 --> 00:36:38.519
put into a book. And you can check out a free

00:36:38.519 --> 00:36:42.420
chapter podcast, pod to book .ai. But I love

00:36:42.420 --> 00:36:44.940
that, that free chapter because people try it

00:36:44.940 --> 00:36:47.219
and then you get to hear what they think. So

00:36:47.219 --> 00:36:49.699
all right, guys. So then I am going to bear me

00:36:49.699 --> 00:36:52.219
for a second. I'm going to just put this in the

00:36:52.219 --> 00:36:55.300
chat so that everyone could see it. And then

00:36:55.300 --> 00:36:59.679
is that it gamifybusiness .com podcast? Let me

00:36:59.679 --> 00:37:01.039
make sure I have it right. You're all put it

00:37:01.039 --> 00:37:04.739
into our chat too. Oh, here I have the tab right

00:37:04.739 --> 00:37:07.219
here. Is this what you would receive? There we

00:37:07.219 --> 00:37:09.800
go. That is it. So fill that out hit submit and

00:37:09.800 --> 00:37:11.380
then you'll get a download for the first two

00:37:11.380 --> 00:37:15.300
chapters. Yep. Oh, that is really cool. You guys

00:37:15.300 --> 00:37:18.039
that is so, so cool. All right. Got it right

00:37:18.039 --> 00:37:25.480
here. Fill this out to check out. Now the reason

00:37:25.480 --> 00:37:27.179
that I asked for your information is not because

00:37:27.179 --> 00:37:29.400
I'm gonna go sell it I don't I don't even you

00:37:29.400 --> 00:37:30.599
know I collected if you want me to keep it I

00:37:30.599 --> 00:37:32.760
will it's to keep the spam bots from just going

00:37:32.760 --> 00:37:35.860
in and destroying your webs So I need you to

00:37:35.860 --> 00:37:37.619
fill out some manual information on that one.

00:37:38.500 --> 00:37:42.519
Oh I love that. Yeah So let me let me put the

00:37:42.519 --> 00:37:45.460
spotlight on you because you know, I mentioned

00:37:45.460 --> 00:37:47.699
chatter social and I absolutely love it And then

00:37:47.699 --> 00:37:49.659
there's some people on chatter social that are

00:37:49.659 --> 00:37:53.139
just so smart and they're literally killing it

00:37:53.139 --> 00:37:55.619
in a nice way not in a bad way They're like like

00:37:55.619 --> 00:37:57.900
see but gamifying it I would say they're killing

00:37:57.900 --> 00:38:00.219
it in a good way and one of this is a woman named

00:38:00.219 --> 00:38:03.599
Rocky who does Rocky probably done like maybe

00:38:03.599 --> 00:38:07.280
400 workshops this year Rocky is is fantastic

00:38:08.000 --> 00:38:10.820
I love her her blogs and her articles and what

00:38:10.820 --> 00:38:13.300
she's teaching. So I want you to meet rocky rocky

00:38:13.300 --> 00:38:17.119
meet paul pape from gamify business. How are

00:38:17.119 --> 00:38:20.380
you rocky? Hi, how are you? Oh my god? I thought

00:38:20.380 --> 00:38:22.159
I was watching a podcast. I didn't know you were

00:38:22.159 --> 00:38:26.320
doing Oh, you are talking live. I know I was

00:38:26.320 --> 00:38:28.000
like man. She was talking about me in this video.

00:38:28.139 --> 00:38:33.699
That's awesome Nice to meet you a lot rocky because

00:38:33.699 --> 00:38:36.599
you are one of the most authentic transparent

00:38:37.759 --> 00:38:41.900
Social media experts out there and that's why

00:38:41.900 --> 00:38:43.880
I talk about you because you are your lovely

00:38:43.880 --> 00:38:46.159
personality But you're also so good at what you

00:38:46.159 --> 00:38:48.960
do and you you keep you're really good. You can

00:38:48.960 --> 00:38:51.719
catch Rocky She'll tell you when also when where

00:38:51.719 --> 00:38:54.280
she is and where she does her workshops, but

00:38:54.280 --> 00:38:56.500
yes, I'm so excited. So have you ever heard of

00:38:56.500 --> 00:39:00.539
gamify your business? I Have not I was literally

00:39:00.539 --> 00:39:03.960
about to Google it. Let's see what it is So gamifying

00:39:03.960 --> 00:39:06.000
businesses exactly what sounds like turn your

00:39:06.000 --> 00:39:08.530
business into a game To be an adventure to have

00:39:08.530 --> 00:39:10.250
fun. That's the whole point behind it and it

00:39:10.250 --> 00:39:13.409
simplifies the terminology so that we so anybody

00:39:13.409 --> 00:39:16.690
has easy access into owning a business I've worked

00:39:16.690 --> 00:39:18.789
with a client who who started a lawnmowering

00:39:18.789 --> 00:39:21.190
company like you mow lawns in high school and

00:39:21.190 --> 00:39:22.829
he Got out of high school. He's like I don't

00:39:22.829 --> 00:39:24.409
want to go to college I'm gonna keep mowing lawns

00:39:24.409 --> 00:39:25.610
and eventually it turned into his own little

00:39:25.610 --> 00:39:27.690
enterprise But he's like I don't understand what

00:39:27.690 --> 00:39:29.250
I'm doing I was just mowing lawns and I got more

00:39:29.250 --> 00:39:30.710
lawns and I got some employees I don't know what

00:39:30.710 --> 00:39:32.289
I'm doing so I sat down with him We went through

00:39:32.289 --> 00:39:34.449
this process and we turned it into a game and

00:39:34.449 --> 00:39:36.960
so now his employees have have riches that they're

00:39:36.960 --> 00:39:39.480
trying to earn as well as he does. And it turned

00:39:39.480 --> 00:39:42.079
it into so much more fun and he didn't need a

00:39:42.079 --> 00:39:44.380
formal college education to understand it. He

00:39:44.380 --> 00:39:46.380
didn't need to have an MBA. One of the examples

00:39:46.380 --> 00:39:49.800
that I love to use is when you go to a site like

00:39:49.800 --> 00:39:52.300
like ROAS return on ad spend, a lot of people

00:39:52.300 --> 00:39:54.920
don't understand what that means. But if I explain

00:39:54.920 --> 00:39:58.139
it in this way, you get it. If you are an adventurer

00:39:58.139 --> 00:40:00.599
and you go into a town and you see a little stand

00:40:00.599 --> 00:40:02.940
that's got all these ads on it that you can pin

00:40:02.940 --> 00:40:04.579
your own thing. Say, I'm an adventuring team.

00:40:04.719 --> 00:40:07.579
I'd like to go out there and battle your monsters

00:40:07.579 --> 00:40:10.159
for you. And you put your little poster up there.

00:40:10.239 --> 00:40:11.579
And as you're putting it up there, this old man

00:40:11.579 --> 00:40:13.019
comes running out of the town hall. And he's

00:40:13.019 --> 00:40:14.239
like, hey, hey, hey, hey, you can't just put

00:40:14.239 --> 00:40:15.659
that up there for free. You got to pay me a gold

00:40:15.659 --> 00:40:17.739
piece. And you're like, okay, well, how long

00:40:17.739 --> 00:40:19.519
can I hang here for a gold piece? He's like one

00:40:19.519 --> 00:40:21.159
month. And you're like, okay, cool. So you give

00:40:21.159 --> 00:40:23.119
him a gold piece, you hang your poster. You don't

00:40:23.119 --> 00:40:25.199
get any business. No one hires you during that

00:40:25.199 --> 00:40:27.019
month. Well, that's a bad investment. That's

00:40:27.019 --> 00:40:29.539
a bad return on your ad spend. But if you get

00:40:29.539 --> 00:40:31.360
a lot of people coming up and saying, hey, this

00:40:31.360 --> 00:40:32.619
new adventuring team's here, they're going to

00:40:32.619 --> 00:40:34.719
go out and slay all my monsters. Awesome. Well,

00:40:34.719 --> 00:40:36.360
then that gold piece was well worth it. That's

00:40:36.360 --> 00:40:38.960
a positive return on ad spend. Once you break

00:40:38.960 --> 00:40:41.079
it down into that, they're like, I get it now.

00:40:41.199 --> 00:40:44.780
I understand that process. And then we just elaborate

00:40:44.780 --> 00:40:46.820
out further. So it's a lot of metaphor, a lot

00:40:46.820 --> 00:40:52.659
of semile. Yeah. Is it similar to? Well, and

00:40:52.659 --> 00:40:55.320
maybe this is old marketing, but we used to do

00:40:55.320 --> 00:40:57.639
what we did quizzes and stuff like that. And

00:40:57.639 --> 00:40:59.840
they would do certain paths that would lead them

00:40:59.840 --> 00:41:01.820
to whatever direction they needed in their business.

00:41:02.300 --> 00:41:05.840
I did check out your website. It's amazing. So

00:41:05.840 --> 00:41:07.460
is it kind of the same thing basically making

00:41:07.460 --> 00:41:10.139
it like a journey and all that kind of stuff?

00:41:10.579 --> 00:41:13.000
It is. It's a journey. It's like we were talking

00:41:13.000 --> 00:41:15.480
about earlier. The first part of it is character

00:41:15.480 --> 00:41:17.420
creation, which is you as a character within

00:41:17.420 --> 00:41:19.300
the game of life. your game of your adventure.

00:41:19.780 --> 00:41:21.559
And so it's a lot of introspection on that regard.

00:41:21.840 --> 00:41:23.260
So you have to really think about who you are

00:41:23.260 --> 00:41:26.340
as an individual or as a business person within

00:41:26.340 --> 00:41:28.380
your within your story. And the reason that we

00:41:28.380 --> 00:41:29.960
separate it out like that is because a lot of

00:41:29.960 --> 00:41:32.300
people don't like to say I have flaws. We like

00:41:32.300 --> 00:41:34.559
to say that we're perfect. But we can say my

00:41:34.559 --> 00:41:36.460
character has these flaws, even though the character

00:41:36.460 --> 00:41:38.820
is you. So we do that bit of introspection first.

00:41:38.980 --> 00:41:41.519
And then from there we do Role -playing it's

00:41:41.519 --> 00:41:43.239
all about role -playing. It's about how would

00:41:43.239 --> 00:41:46.420
we? Accomplish this goal the goal is usually

00:41:46.420 --> 00:41:48.039
the quest that we're on or the monster we have

00:41:48.039 --> 00:41:50.380
to defeat But those are actually equate to real

00:41:50.380 --> 00:41:52.420
things that we have to do in business like figuring

00:41:52.420 --> 00:41:54.320
out how to advertise or how do we find new markets?

00:41:54.820 --> 00:41:57.599
And so it's it's role -playing so we do it live

00:41:57.599 --> 00:42:01.480
typically either online or in person and we actually

00:42:01.480 --> 00:42:03.940
talk it through as though we're accomplishing

00:42:03.940 --> 00:42:06.860
this task Like we're playing a game of Dungeons

00:42:06.860 --> 00:42:10.360
and Dragons where we you have an encounter And

00:42:10.360 --> 00:42:11.980
then you have to talk about strategy. And you

00:42:11.980 --> 00:42:13.579
accomplish the strategy. And then someone like

00:42:13.579 --> 00:42:15.800
me who's playing the game master says whether

00:42:15.800 --> 00:42:18.039
or not that strategy is going to work. And then

00:42:18.039 --> 00:42:19.340
if it doesn't work, then you have to get more

00:42:19.340 --> 00:42:22.260
creative in your responses. So it's a live action

00:42:22.260 --> 00:42:26.639
role playing is what we're doing. Oh, I love

00:42:26.639 --> 00:42:32.380
it. OK. Well, I love the fact that I now can

00:42:32.380 --> 00:42:35.820
say, oh. I didn't make that mistake. My character

00:42:35.820 --> 00:42:38.179
made that mistake. Exactly. It literally has

00:42:38.179 --> 00:42:40.719
nothing to do with me. Yeah, no, you've got the

00:42:40.719 --> 00:42:44.739
wrong person here. It's her. It's her. Yeah,

00:42:44.739 --> 00:42:49.199
just give me one Anyways, I thank you rocky.

00:42:49.460 --> 00:42:51.639
Thank you shadow fox. Thank you Danielle Thank

00:42:51.639 --> 00:42:53.400
you whoever came in the room really appreciate

00:42:53.400 --> 00:42:55.079
it. Paul didn't know what he was getting into

00:42:55.079 --> 00:42:57.920
Paul I will share with you I do think that chatter

00:42:57.920 --> 00:43:01.079
social would be a great place for you to come

00:43:01.079 --> 00:43:04.460
in and actually run rooms and explain You have

00:43:04.460 --> 00:43:09.380
right rocky. Do you agree with me? Yeah, especially

00:43:09.380 --> 00:43:11.940
because you have the ability to share the desktop

00:43:11.940 --> 00:43:14.260
and stuff too. It'd be a cool thing to like Especially

00:43:14.260 --> 00:43:16.340
me, I'm a visual learner, so I'd like to see

00:43:16.340 --> 00:43:20.460
how it works. Yeah, so I, you know, I had you

00:43:20.460 --> 00:43:22.500
blown up. You were right here. You could hear

00:43:22.500 --> 00:43:24.400
how it sounds. So you got people in the room.

00:43:24.480 --> 00:43:26.760
No, I'm serious. I'm serious. I think that this

00:43:26.760 --> 00:43:28.659
would be a great group for you to do it. It's

00:43:28.659 --> 00:43:32.619
chatter, C -H -A -T -T -E -R social. I'll put

00:43:32.619 --> 00:43:36.519
it in the thing. It's a free download and there's

00:43:36.519 --> 00:43:39.199
no cost. If you wanted to start earning like

00:43:39.199 --> 00:43:41.500
rockets, you could do that or you could the other

00:43:41.500 --> 00:43:44.460
ways that you can earn. I'm going to put it right

00:43:44.460 --> 00:43:47.849
here. It is free. And if you go to the store

00:43:47.849 --> 00:43:50.610
in Apple, if you're cool enough to have an iPhone

00:43:50.610 --> 00:43:54.349
or if you are a droid, which, you know, nothing

00:43:54.349 --> 00:43:56.869
personal, but start saving your pennies for an

00:43:56.869 --> 00:43:59.050
iPhone. But anyways, that's another story. You

00:43:59.050 --> 00:44:02.900
will see all the positive reviews. And that's

00:44:02.900 --> 00:44:05.760
like gold, right? Nelson Apega, who we all love,

00:44:05.940 --> 00:44:08.840
our founder. He runs amazing starter rooms too

00:44:08.840 --> 00:44:11.139
at night. You've got some incredible people on

00:44:11.139 --> 00:44:13.980
here. And I think you could find not only new

00:44:13.980 --> 00:44:16.820
business, but absolutely business owners. I love

00:44:16.820 --> 00:44:18.980
that you're teaching the younger generation too.

00:44:19.380 --> 00:44:22.739
I love everything about you. Racky the only thing

00:44:22.739 --> 00:44:25.320
I couldn't say is I couldn't say my the two initials

00:44:25.320 --> 00:44:27.280
You know how I like to put like I sometimes like

00:44:27.280 --> 00:44:28.940
if your name is Jennifer Jensen I'm gonna call

00:44:28.940 --> 00:44:31.579
you JJ or if you're Barry Bruce I'm gonna call

00:44:31.579 --> 00:44:34.280
you BB, but I can't do it for Paul because it

00:44:34.280 --> 00:44:40.159
would be Okay Sorry, sorry Paul I've lived with

00:44:40.159 --> 00:44:41.920
in my whole life. I'm okay with that. It's all

00:44:41.920 --> 00:44:46.159
good. I Can't take the kid out of me. All right,

00:44:46.219 --> 00:44:48.639
dude. Is there anything else do we are you can

00:44:48.639 --> 00:44:51.210
we follow you everywhere? Yeah, I'm on social

00:44:51.210 --> 00:44:52.769
media. It's either Paul Pape Designs, if you

00:44:52.769 --> 00:44:55.670
can see all of my work as a Santa for Nerds.

00:44:55.769 --> 00:44:57.949
And that's where my YouTube channel is as well.

00:44:58.210 --> 00:45:00.329
I have another web, I have a podcast which is

00:45:00.329 --> 00:45:02.849
Gamified Business Tavern Tales, where I actually

00:45:02.849 --> 00:45:05.750
am the barkeep and I talk to you through a lot

00:45:05.750 --> 00:45:06.989
of the things that we have and I do interviews

00:45:06.989 --> 00:45:09.449
on there as well. And then you can find me on

00:45:09.449 --> 00:45:11.750
my website, PaulpapeDesigns .com or GamifiedBusiness

00:45:11.750 --> 00:45:13.489
.com if you're interested in this aspect of it.

00:45:14.539 --> 00:45:16.980
I love it. Thank you so much. This is really

00:45:16.980 --> 00:45:19.800
fun and this was be a pod match. I just want

00:45:19.800 --> 00:45:22.440
to say thank you to pod match. I am really enjoying

00:45:22.440 --> 00:45:25.900
that platform and it's just it's just so pleasurable.

00:45:25.960 --> 00:45:28.800
So I'll get this produced fairly quickly. I'll

00:45:28.800 --> 00:45:31.119
put that date in. Thank you Paul. Have a great

00:45:31.119 --> 00:45:34.300
weekend too. I hope you do something scary. I

00:45:34.300 --> 00:45:37.079
will. Thank you so much. Have a great one. You're

00:45:37.079 --> 00:45:39.300
welcome. Thank you and thank you everyone on

00:45:39.300 --> 00:45:41.480
chatter social. I really appreciate it I'm gonna

00:45:41.480 --> 00:45:43.980
end the room, but I really thank you. Thank you.

00:45:44.019 --> 00:45:47.139
Thank you. So thank you, Rocky This really was

00:45:47.139 --> 00:45:49.179
lovely having you here. All right. I'm gonna

00:45:49.179 --> 00:45:58.920
end the room. Bye guys Do I need to stick around

00:45:58.920 --> 00:46:14.460
you can still can't hear you Okay, okay