Building Your Legacy: Personal Branding and Publicity with M. Curtis McCoy

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We are now live! So I have with me M. Curtis

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McCoy. And don't we all want to know what the

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M stands for? I'm thinking macho Curtis McCoy,

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but we'll have Mr. McCoy tell us. That's a kind

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introduction there. First name is Matthew, but

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I've always gone by Curtis, so kind of a funny

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story starting out here. I was on a I had a radio

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station fly me out to do an interview in Las

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Vegas before I was speaking at Caesars Palace.

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And so I got out there and the host, super nice

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guy. He actually recently passed away, but his

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name was Ed. And he did the introduction. He

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said, okay, we've got him. Curtis McCoy made

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me sound like a rock star, just flew in from

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Colorado, doing this live interview on KKVVAM

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radio. And he said, now, my first question is

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what does the M stand for? I said, well, Ed,

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that stands for my first name. sat there, just

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no smile, nothing. And I think I hurt the guy's

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feelings. Cause it was like, do I got real uncomfortable

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with that? I was just kidding. It's just, it's

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Matthew, but I know a funny start, but how fun.

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I am really, really, really curious to like,

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who are you? What do you do? Cause I've enjoyed

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just our slight interaction. I do not know just

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like all my guests, we have to say that, um,

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and Curtis is brave. Definitely good -looking.

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He's got a face for TV. I don't know why he's

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doing radio and and you know what you really

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have to be brave to go and do lives because you

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never know what can happen and though it's me

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nothing ever happens except I want to learn more

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about you so and I want to hear where you are

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like where do you live and what do you do awesome

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yeah I appreciate that I am so I live out in

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Colorado I've got a talking about TV I actually

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host a show on Amazon Fire TV and run a newswire

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magazine. So everything I do is based on personal

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branding, helping authors, entrepreneurs, motivational

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speakers, podcast hosts, people that are already

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crushing in life and business to reach massive

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audiences. We even advertise them on the 96 foot

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billboard in Times Square, New York. So you mean

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that certain time I was watching a real where

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someone was saying like, hold on, and then they

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have, oh, they I know they have art right that

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shows and then get having your advertising on

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New York Times. Were you there in New York Times

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to take all your pictures? So that's what I do

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on an ongoing basis. When somebody is featured

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on Newswire magazine, we advertise their covers

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on the Times Square New York billboard, a 96

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foot billboard. So yeah, we've got people. I

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had a guy from Florida that recently that was

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that flew out and was taking his pictures and

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doing the video in front of the Times Square

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billboard. Another another lady out of Texas

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that we put on the cover was Come out there and

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she said, the people in New York are so nice.

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Everybody there was treating me like a celebrity

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is everybody yelling and high fiving and clapping

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for me. And I said, well, I don't know about

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the people in New York, whether they're super

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nice or not. But you are a celebrity because

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you're you got your face on a magazine cover

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on a 96 foot billboard. And when they see you

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standing in front of it and people taking your

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pictures, even if they didn't know you before,

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you are now a celebrity in those people's eyes.

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What's your business name? So I do everything

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under success motivation and inspiration is our

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Amazon fire TV show and the news wire magazine

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is the is the actual magazine So news wire launched

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in 1997 I bought the company in 2018 so we've

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been been around for a little while Before I

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even got into high school Amazing and this is

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really lovely. So people are paying so they so

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they get the So is that printed or just digital?

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Yes, a lot of, I mean, tons of major, major magazines

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are going digital only because if you remember

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the, if you look right now, if you go pick up

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a magazine in your, well, maybe the dentist office

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or something, they're waiting. You got one that's

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got coffee stains on it and it's tore up. And,

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uh, they've spent a whole lot of money, not only

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in printing and distribution and stuff, shipping

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that out, but then also that magazine, as soon

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as the dentist goes, ah, man, there's a There's

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a coffee ring on this magazine. Better throw

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that away. We'll replace it with something new.

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Your story disappears. And so now tons of major

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magazine publications are going digital only

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because you can get massive reach. The files

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live online forever and they're they're search

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engine optimized. So even say if somebody is

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searching your name and they don't know you like

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your introduction for me saying I don't know

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you or what you do. But if they're searching

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the problem that you solve. Now, they Google

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it, they end up finding your magazine article,

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then go from that article, click the link back

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to your website or your social media or your

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podcast, and they find you directly from the

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magazine article from the search engine optimization.

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So yeah, when we looked at doing print, it was

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absolutely not a... Everybody's going away from

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print, not to it now, so. I know I know it's

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crazy because I'm at 62 I remember I remember

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going in the worst was when you're reading a

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magazine and you get to like page 32 and it's

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like the article you want to read and then it's

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ripped out that was always making me bad for

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the ad in the back because then I would look

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at the back side like you probably weren't even

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reading this article all right well and a lot

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of a lot of young a lot of younger folks also

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are I mean there's there's older people at all

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also but a lot of the younger entrepreneurs authors

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uh, we had a singer on recently that kind of

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a tick tock influencer that just blown up doing

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singing positive songs and stuff. And they're

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very conscious, conscientious about being green

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and saving the planet and not, not destroying

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trees. And so we do print. So for example, if

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you were featured on the magazine, we'd have

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do a full magazine cover for you. And then that

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gets printed by our media partner that does,

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I don't know if you've been in a gallery, like,

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you know, the the art galleries where they do

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the metal prints. So I'll take a painting and

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turn it into a nice metal print that stands out

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away from the wall. So we actually have those,

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I have our print partnership, those directly

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to you. Kind of a neat thing. Yeah, like a placard

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award. You could hang that behind yourself in

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the podcast studio or whatever you're doing there.

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A lot of realtors. I grew up in the promotional

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products industry and my parents, they're no

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longer alive, but we have two art galleries left.

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So you're talking to the right person. I totally

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understand what you're saying. And that makes

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sense. That's something that would live forever

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on the wall and can be handed down. All right,

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I have this question. So now I've seen this,

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but I don't really understand it. This idea of

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advertising or having a show on Amazon. I've

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seen Roku you can have a show on. Make believe.

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It's not such a far cry that I'm five years old.

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Can you explain to me like I'm five how like

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I could be watching Amazon, but I could also

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be watching a someone's podcast. That's not an

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Amazon Prime movie. Like I don't get it. You

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talk about the same time or how do you get it?

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How do you get it? Like what was the reason for

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Amazon to say or Roku? I cause I know Roku does

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it like, Oh, let's also be a streaming podcast

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channel. Is that what they would, would you call

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it? You can, I mean, there's, there's different

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platforms where you can stream your podcast or

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do typically it's not ever going to be a live

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stream. Um, you need what's called an OTT or

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an over the top platform or a, I mean, you, you

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could Google this when we get off and just search

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for OTT, uh, partners. We have my developer actually

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custom built. We were looking at with the features

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that we were looking to have. It was between

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3 ,500 to $5 ,500 a month to have an OTT. set

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up where we could control everything syndicated

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to Amazon fire TV. Um, so actually had, I've

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got a developer that's worked for me since 2006

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or seven, maybe there's just a phenomenal brain

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surgeon, smart guy. And so when we decided to

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launch our own, our own TV show, I had Susan,

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actually he hired two other developers. They

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built a custom light OTT and integrated that

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where it syndicates our stuff to Amazon fire

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TV. You still have to have approval. And you

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know, if I, if I, Post somebody talking about

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something illegal or unethical or if you're using

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profanity that kind of stuff they review all

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the shows and so they could definitely pull it

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off, but We're always interviewing good people

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who are helping helping others and and you know

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bringing bringing positivity the world So I've

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never had an episode removed. I I love that.

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That's so unique to me Are you familiar with

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are you on Clubhouse by any chance or have you

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been on Clubhouse? I haven't been on in quite

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a while, but Yeah, I've got a profile in there.

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So there's a new app now called chatter social

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from Nelson Apega, who used to do the million

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marathon club. And this is audio visual. There's

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video. So literally, we could be doing this live.

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And it would also go out to like Instagram. at

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chattersocial .io. Really, really cool. I do

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have an invite for you. It's in public beta now.

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It's moving along fast. Algorithms are now in

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place, but it is incredible. Like the people

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that I see, the interview, Cindy Stumpo, like

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one of the most famous and popular woman developers,

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construction developers in Boston. Like she has

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a show on iHeartRadio, but then she was like

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streaming it live. on chatter so we can see it.

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We've watched the debates together. It's a really

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cool feature. A lot of people are doing their

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podcasts on there. The differences is that like

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clubhouse, all the people could be on stage and

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talk live. And if you're doing a podcast, I could

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actually like ask to be on camera and then ask

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my question to you live. So if you're interested,

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let me know it's chatter social .io available.

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The iPad, I don't get paid for anything, but

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I am loving it because I am a podcast producer.

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I love my work. I am worth market domination

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LLC, Seth Green, who is like he's one of the

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smartest marketing guys. Sorry, dad. But I because

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I always feel that my dad was like really in

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his day and age an incredible marketing man.

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He passed away at the age of 90. in 2019, but

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Seth is like right behind him. It's pretty amazing.

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So I, I love it. I love seeing the growth of

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podcasts. And then I love seeing like, so you

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have your show. So what I love too is that, so

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I could go onto Amazon walk me through this.

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I have Amazon prime. Is there a place now that

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I could go and like look at podcasts or shows?

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What is the, where would I find it? So it's,

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it's not like you're just scrolling through different

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podcast or whatever with an OTT platform. I mean,

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that's not my business. I had my developer build

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out our own platform rather than spending $3

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,500 to $5 ,500 a month on this OTT software.

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But as far as viewing it, you could see the videos.

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Say we did an interview here. If you go to the

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website, you'll have a landing page based on

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so you go to the site forward slash your name,

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you'd have an entire landing page with your YouTube

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video on the top. We're verified on YouTube with

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the checkmark, you know, like the celebrity verification

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like the politicians and stuff have to have your

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video at the top below that will be an article

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written about the the actual interview. Then

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inside of that article links back to your website,

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your podcast, your social media platforms. And

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then there's also, if somebody wants to watch

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that on Amazon Fire TV, on their big screen,

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instead of watching that on YouTube or whatever,

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there's instructions on there on how to install

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the actual Amazon Fire TV channel on your TV

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or whatever. Okay, so it's no longer the Fire

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Stick, or you still could get a Fire Stick, but

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I can download the Amazon app. I have Amazon,

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but there's another app for the... Yeah. So they're

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basically, and I'm the wrong guy to be talking

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to about the technical stuff of it. I mean, if

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I'm throwing out wrong information, that's I've

00:12:06.789 --> 00:12:09.070
got a really smart developer on staff that handles

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all that. Um, but yeah, basically it would be

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similar to if you, when you bought a brand new

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Amazon fire TV stick and you wanted to listen

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to music. So you said, okay, I'm going to, I'm

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going to download Pandora or I heart radio, or

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maybe you want to download some kind of a fitness

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game for the kids to play with the remote. So

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it's like that. You'd install the actual that

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actual show and then every new episode is syndicated.

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And you can also look at all of the past episodes

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indefinitely. So you can look at somebody that

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didn't interview 10 years ago and it'll still

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be live unless Amazon Fire TV goes out of business.

00:12:43.419 --> 00:12:49.940
I love that. So and McCoy and Curtis, who is

00:12:49.940 --> 00:12:52.159
your ideal client? Like if I was going to say

00:12:52.159 --> 00:12:54.379
I want to recommend you, who would that what

00:12:54.379 --> 00:12:56.539
would that look like? And I want to hear first,

00:12:56.860 --> 00:12:58.500
tell me your elevator pitch. I do want to hear

00:12:58.500 --> 00:13:01.840
that. So I speak at events all over the country

00:13:01.840 --> 00:13:06.279
on personal branding. I've got a client. One

00:13:06.279 --> 00:13:09.840
of my clients here recently told me about six

00:13:09.840 --> 00:13:11.379
weeks ago, we'd been working for him for nine

00:13:11.379 --> 00:13:14.980
months doing his personal branding. And he said,

00:13:14.980 --> 00:13:16.500
I don't know if I should tell you this or not,

00:13:16.620 --> 00:13:19.860
but the amount of the amount of what I'm paying

00:13:19.860 --> 00:13:23.149
you. I'm not going to share that either, but

00:13:23.149 --> 00:13:25.990
the amount that I just paid him, he said, I don't

00:13:25.990 --> 00:13:27.370
know if I should tell you the results of him

00:13:27.370 --> 00:13:28.710
getting off of this because I don't want you

00:13:28.710 --> 00:13:32.029
to raise the price on me. So I said, I'm not

00:13:32.029 --> 00:13:34.330
trying to take all your money. If I'm charging

00:13:34.330 --> 00:13:35.990
you a fair and reasonable price and you're getting

00:13:35.990 --> 00:13:38.190
results out of it, I am more than happy. I hope

00:13:38.190 --> 00:13:41.210
you 10x your results this next year. And he said,

00:13:41.850 --> 00:13:43.549
well, off of the result, I mean, off of the work

00:13:43.549 --> 00:13:45.330
that you've done so far, we're going to generate

00:13:45.330 --> 00:13:47.649
just over a million to an additional revenue

00:13:47.649 --> 00:13:50.840
this year. Now that's not. Revenue sounds a whole

00:13:50.840 --> 00:13:52.580
lot better than profit. I don't know what his

00:13:52.580 --> 00:13:55.539
costs are associated with that, but extra million,

00:13:55.700 --> 00:13:58.059
two off of the branding. So that's what we do

00:13:58.059 --> 00:14:00.399
is we help people who are already crushing it

00:14:00.399 --> 00:14:03.019
in life and business, successful people, help

00:14:03.019 --> 00:14:06.320
them to grow and reach massive audiences. So

00:14:06.320 --> 00:14:08.320
they can impact more people and in turn make

00:14:08.320 --> 00:14:11.139
more revenue. So without giving me your client's

00:14:11.139 --> 00:14:13.720
names, like, can you give me industries? Yeah.

00:14:14.100 --> 00:14:17.389
So, uh, I mean, I work with everybody from. authors,

00:14:17.509 --> 00:14:19.409
entrepreneurs, motivational speakers, podcasts,

00:14:19.570 --> 00:14:22.450
hosts, business leaders. Um, this one guy's a

00:14:22.450 --> 00:14:26.570
coach for major, you know, Ford, Toyota, auto

00:14:26.570 --> 00:14:29.850
nation, all the major, anything related to automotive.

00:14:31.389 --> 00:14:34.309
It's pretty amazing. So, so again, though, I'm

00:14:34.309 --> 00:14:36.429
trying to understand this. So your business,

00:14:36.710 --> 00:14:38.850
so give me, can I have your elevator pitch? I

00:14:38.850 --> 00:14:40.409
know that you're a speaker and I would like to

00:14:40.409 --> 00:14:42.429
know what you're like speak speaking about if

00:14:42.429 --> 00:14:45.470
you have some titles, but When you're if I was

00:14:45.470 --> 00:14:48.190
in the elevator, I'm like, Oh, hello. How are

00:14:48.190 --> 00:14:51.289
you stretch McCoy? It's just gonna get a little

00:14:51.289 --> 00:14:55.690
fun in the beginning. What do you do? So I help

00:14:55.690 --> 00:14:57.909
people who are already crushing it life and business

00:14:57.909 --> 00:15:01.230
leaders who are doing great who are already already

00:15:01.230 --> 00:15:03.509
have a problem that they're solving people. I

00:15:03.509 --> 00:15:05.350
help them to reach massive audiences through

00:15:05.350 --> 00:15:08.830
interviews on Amazon Fire TV. On the Times Square

00:15:08.830 --> 00:15:12.009
New York Billboard. Put I can put you on the

00:15:12.009 --> 00:15:15.950
cover of Newswire magazine. You just have things

00:15:15.950 --> 00:15:18.490
to reach more people. This is great. This is

00:15:18.490 --> 00:15:20.429
really great. And I'm not this is not saying

00:15:20.429 --> 00:15:22.549
anything wrong with this because I love people

00:15:22.549 --> 00:15:25.429
that have strong egos and are very confident

00:15:25.429 --> 00:15:27.730
and want to promote what they do. I love that.

00:15:28.029 --> 00:15:30.200
So Like if that's you, if I'm talking to you

00:15:30.200 --> 00:15:32.460
out there, you over there in the corner, if I'm

00:15:32.460 --> 00:15:34.600
talking to you, then you really want to look

00:15:34.600 --> 00:15:37.840
at M. Curtis McCoy because like amazing, because

00:15:37.840 --> 00:15:39.720
and the feeling and then what you're leaving

00:15:39.720 --> 00:15:41.539
for your family. There's so much more, isn't

00:15:41.539 --> 00:15:43.419
it, than just branding with something like that.

00:15:43.460 --> 00:15:45.080
I mean, you're almost, you're kind of, you're

00:15:45.080 --> 00:15:47.440
leaving a legacy for your children, grandchildren,

00:15:47.620 --> 00:15:52.159
your story in like an interview format. Do you

00:15:52.159 --> 00:15:55.049
agree? Yeah, and if you if you want I can kind

00:15:55.049 --> 00:15:56.830
of give you a couple of examples of people who

00:15:56.830 --> 00:15:59.889
have recently Featured that are kind of under

00:15:59.889 --> 00:16:03.250
reasons that they're getting featured One of

00:16:03.250 --> 00:16:06.450
them Jeffrey Levine talking about leaving a leaving

00:16:06.450 --> 00:16:11.990
a legacy he's a older gentleman who is will never

00:16:11.990 --> 00:16:16.029
need to He's got more money than he's ever gonna

00:16:16.029 --> 00:16:18.450
be able to spend so he's flying around the country

00:16:18.450 --> 00:16:21.960
building paying to build gymnasiums for, for

00:16:21.960 --> 00:16:24.299
schools or new school weight rooms or adding

00:16:24.299 --> 00:16:27.039
libraries and funding all these different things

00:16:27.039 --> 00:16:30.740
to just to improve humanity. He, I met him at

00:16:30.740 --> 00:16:33.399
an event where he was, I was a speaker there,

00:16:33.539 --> 00:16:35.919
but he was learning to become a motivational

00:16:35.919 --> 00:16:37.820
speaker. He was like, I want to do something

00:16:37.820 --> 00:16:39.820
to leave a legacy and really help the world.

00:16:40.039 --> 00:16:42.820
And so he got featured, you know, as we were

00:16:42.820 --> 00:16:46.559
talking about price, he said the price does not

00:16:46.559 --> 00:16:49.580
matter. Most people are asking first thing, How

00:16:49.580 --> 00:16:51.080
much does this cost? Let me see if I can afford

00:16:51.080 --> 00:16:56.860
it. Mr Levine on his magazine cover, his entire

00:16:56.860 --> 00:16:58.279
thing was about leaving the legacy and helping

00:16:58.279 --> 00:17:03.139
people. We've got others that are, Ilona's got

00:17:03.139 --> 00:17:06.680
a TV show, IPTV, that is an inspirational thing.

00:17:07.000 --> 00:17:10.500
Ken Jocelyn is a host of the GSD Create Conference,

00:17:10.839 --> 00:17:14.940
very successful guy. Melissa is a big real estate

00:17:14.940 --> 00:17:16.980
lady. She's got all kinds of different Airbnb

00:17:16.980 --> 00:17:19.730
rental stuff. This guy's an NFL sportscaster.

00:17:20.670 --> 00:17:23.789
She's a personal branding expert who has done

00:17:23.789 --> 00:17:26.569
personal branding for every major celebrity politician

00:17:26.569 --> 00:17:31.670
you can imagine. Tawny hosts events. We've got

00:17:31.670 --> 00:17:35.410
others who have, this one, Dylan went through,

00:17:36.410 --> 00:17:39.230
you can find him on social media, Diaz for dyslexia,

00:17:39.589 --> 00:17:41.230
but he went through school being told he was

00:17:41.230 --> 00:17:45.210
stupid. He was dyslexic, had just a terrible

00:17:45.210 --> 00:17:47.700
upbringing. But now he's sharing his story, helping

00:17:47.700 --> 00:17:50.940
other people to improve their lives. But we've

00:17:50.940 --> 00:17:53.160
got tons and tons of different stories. This

00:17:53.160 --> 00:17:55.980
guy started his own oil company at 24 years old,

00:17:56.079 --> 00:17:59.259
and he's raised over $2 .2 billion in total capital

00:17:59.259 --> 00:18:03.039
now. Pretty sharp. I love this. I want to switch

00:18:03.039 --> 00:18:05.180
gears before we have to go because for some reason

00:18:05.180 --> 00:18:08.500
I got back to back interviews today. What is

00:18:08.500 --> 00:18:14.119
your advice for a thought leader? Who? decides

00:18:14.119 --> 00:18:17.079
that all of a sudden they want to go very political

00:18:17.079 --> 00:18:22.140
and they start to post things that could be controversial,

00:18:22.740 --> 00:18:25.779
like maybe saying something that if you were

00:18:25.779 --> 00:18:28.640
to go down the rabbit hole and Google and search,

00:18:28.940 --> 00:18:30.559
you can't even find what they're talking about,

00:18:30.759 --> 00:18:33.700
but yet they're putting it out there. What would

00:18:33.700 --> 00:18:37.480
your advice be? If you are in politics, if you're

00:18:37.480 --> 00:18:40.119
planning on becoming a politician and your audience

00:18:40.119 --> 00:18:43.410
aligns with your views, Again, I'm no politician,

00:18:43.769 --> 00:18:46.029
but if your audience aligns with your viewpoints,

00:18:46.750 --> 00:18:48.849
that may be a good way to help, help brand yourself.

00:18:49.410 --> 00:18:51.069
But just like anything else, if you're trying

00:18:51.069 --> 00:18:54.170
to build your personal brand and it's not something

00:18:54.170 --> 00:18:56.210
that's relevant to you, you would never hear

00:18:56.210 --> 00:18:59.769
me getting on social media and posting, Oh, this

00:18:59.769 --> 00:19:02.089
barista just screwed up my drink and these people,

00:19:02.210 --> 00:19:03.269
I don't know how they can't figure out their

00:19:03.269 --> 00:19:05.950
job. You know what? Oh, this guy cut me off the

00:19:05.950 --> 00:19:09.380
road. These bunch of, bunch of jerks. That does

00:19:09.380 --> 00:19:11.619
not align with my brand. It may be something

00:19:11.619 --> 00:19:14.500
that I would want to text my friend and say,

00:19:14.519 --> 00:19:19.559
man, people suck. But focus on your brand, how

00:19:19.559 --> 00:19:21.480
you're actually helping other people and the

00:19:21.480 --> 00:19:23.299
problem that you're solving for the world. If

00:19:23.299 --> 00:19:25.160
that message that you're sharing does not align

00:19:25.160 --> 00:19:26.799
with how you can solve somebody's problem, it's

00:19:26.799 --> 00:19:30.119
not something you should share. Just let that

00:19:30.119 --> 00:19:32.420
resonate for a minute, because that is so true.

00:19:32.460 --> 00:19:35.279
And it's so surprising to me how many people

00:19:35.279 --> 00:19:38.390
in business Will even have like build my brand

00:19:38.390 --> 00:19:40.569
as they post that as a fact the video if you

00:19:40.569 --> 00:19:43.450
watched it I say two things you can't talk about

00:19:43.450 --> 00:19:46.869
religion or politics and please don't swear But

00:19:46.869 --> 00:19:49.250
other than that i'm fair game. So I love that

00:19:49.250 --> 00:19:51.589
advice. That's that is really great advice We

00:19:51.589 --> 00:19:53.970
hadn't discussed this before everyone so take

00:19:53.970 --> 00:19:56.029
this to heart because there's many of you that

00:19:56.029 --> 00:19:59.869
are sharing things that I would not do and obviously

00:19:59.869 --> 00:20:02.390
matthew would not do so, please consider that

00:20:02.390 --> 00:20:05.869
so matthew, uh, so Again, I just want to ask

00:20:05.869 --> 00:20:08.430
you, so I get it correctly, who is your ideal

00:20:08.430 --> 00:20:11.829
client? Can you narrow that down for us so that

00:20:11.829 --> 00:20:14.509
we know who to recommend and how to recommend

00:20:14.509 --> 00:20:18.710
you? Leaders who are already successful, if you've

00:20:18.710 --> 00:20:20.730
got a business that is already profitable, you've

00:20:20.730 --> 00:20:23.190
got a call to action where your call to action

00:20:23.190 --> 00:20:24.829
is actually something that generates your revenue.

00:20:25.650 --> 00:20:28.849
It does not make sense to start doing paid media

00:20:28.849 --> 00:20:30.890
until you've already got the earned media tuned

00:20:30.890 --> 00:20:33.849
up, meaning you've got featured where You've

00:20:33.849 --> 00:20:37.109
got a good social media presence, different platforms,

00:20:37.269 --> 00:20:39.190
your website's built. You've got a call to action

00:20:39.190 --> 00:20:40.890
where when somebody clicks that link from your

00:20:40.890 --> 00:20:42.630
article, they can go through and you can solve

00:20:42.630 --> 00:20:44.869
a problem for them, which generates your revenue.

00:20:45.190 --> 00:20:48.670
Because if not, you're spending money with no

00:20:48.670 --> 00:20:51.390
possibility of recapping it. So I work with people

00:20:51.390 --> 00:20:54.009
that, like I said, are already helping people,

00:20:54.089 --> 00:20:55.450
already doing good things, already improving

00:20:55.450 --> 00:20:58.329
the world. And I know that their product or their

00:20:58.329 --> 00:21:00.509
service or their podcast is something that could

00:21:00.509 --> 00:21:03.829
really help my listeners or my viewers. So that's

00:21:03.829 --> 00:21:05.529
the type of person that I'd work with. Somebody's

00:21:05.529 --> 00:21:07.910
already doing good, already helping people, just

00:21:07.910 --> 00:21:11.609
need to expand the brand. So for example, if

00:21:11.609 --> 00:21:14.250
you've got, if your podcast is monetized, you

00:21:14.250 --> 00:21:15.609
get to where people can go to your website, they

00:21:15.609 --> 00:21:18.910
can watch, maybe it's yoursite .com forward slash

00:21:18.910 --> 00:21:21.109
M Curtis McCoy. When somebody Googles my name,

00:21:21.150 --> 00:21:23.589
they find your podcast, they got my name in the

00:21:23.589 --> 00:21:27.930
header, good article, good information that solves

00:21:27.930 --> 00:21:29.940
somebody's problem. maybe you've got a coaching

00:21:29.940 --> 00:21:32.119
program or something else on there, but it has

00:21:32.119 --> 00:21:34.220
to be somewhere that you can actually benefit

00:21:34.220 --> 00:21:36.099
from being featured. I don't, I don't feature

00:21:36.099 --> 00:21:37.460
people who are just trying to do it for their

00:21:37.460 --> 00:21:40.460
ego. I love this. I love what you're doing. A

00:21:40.460 --> 00:21:42.740
lot of retail stores too. Do you have any, um,

00:21:42.740 --> 00:21:46.279
like brand retail? So spotlight reviews, we do

00:21:46.279 --> 00:21:48.799
product services, podcasts, books, different

00:21:48.799 --> 00:21:51.680
things like that. Um, I recently have done them

00:21:51.680 --> 00:21:54.299
for actually you can go to the news wire magazine.

00:21:54.500 --> 00:21:56.319
Just check it out. Google news wire magazine,

00:21:56.599 --> 00:22:00.279
but In this pair of views, I've done recently

00:22:00.279 --> 00:22:02.559
a million dollar collar. They've got really cool

00:22:02.559 --> 00:22:04.559
shirts with these built -in placket stays that

00:22:04.559 --> 00:22:06.559
keep your shirt all crisp. They've been featured

00:22:06.559 --> 00:22:10.119
on Netflix and different stuff. We did one for

00:22:10.119 --> 00:22:14.059
Riverside FM, a competitor to StreamYard, but

00:22:14.059 --> 00:22:17.059
really great platform that we use for recording.

00:22:17.779 --> 00:22:20.380
Did another one for RankMath Pro, which is a

00:22:20.380 --> 00:22:22.299
search engine optimization plug -in for WordPress.

00:22:23.079 --> 00:22:26.079
Did one for the Algonquin People. It's an Indian

00:22:26.079 --> 00:22:29.829
nation. uh, in Canada, interviewed the youngest

00:22:29.829 --> 00:22:33.450
chief there. Um, another one for Bella veneers

00:22:33.450 --> 00:22:36.809
snap in dental veneers that like the teeth whitening

00:22:36.809 --> 00:22:39.210
for a bunch of different books. Alex Hormozzi's

00:22:39.210 --> 00:22:42.569
book, a hundred million dollar offers, um, Konzeri

00:22:42.569 --> 00:22:45.990
hype boosting tennis shoes. Anything that's good

00:22:45.990 --> 00:22:48.710
stuff that I would use that our audience would

00:22:48.710 --> 00:22:50.869
like to use and would trust. That's something

00:22:50.869 --> 00:22:54.190
that's eligible to be featured. I have a personal

00:22:54.190 --> 00:22:57.220
question for you. if it would it be okay if I

00:22:57.220 --> 00:23:00.700
reached out to you for um to see if maybe you

00:23:00.700 --> 00:23:03.539
have a guest for me that I could have on on um

00:23:03.539 --> 00:23:05.500
market domination the podcast absolutely they're

00:23:05.500 --> 00:23:08.119
all professionally produced but right now we

00:23:08.119 --> 00:23:11.079
are looking for like anyone who owns airline

00:23:11.079 --> 00:23:14.279
cpas and you know pilots anyone who owns their

00:23:14.279 --> 00:23:17.019
own plane I would love to have them on this particular

00:23:17.019 --> 00:23:19.180
podcast so I can send you the information. Of

00:23:19.180 --> 00:23:21.859
course, no charge. And what do you say? People

00:23:21.859 --> 00:23:24.839
say, oh, I have an opportunity. I'm going to

00:23:24.839 --> 00:23:27.079
pay for a podcast to be not like what you're

00:23:27.079 --> 00:23:28.680
doing because you're doing the whole production.

00:23:29.299 --> 00:23:31.940
But I love the fact that I can put people on

00:23:31.940 --> 00:23:35.859
a podcast and there's no cost to it. So I don't

00:23:35.859 --> 00:23:37.799
have to say. And that's around the media. That's

00:23:37.799 --> 00:23:38.920
something that's really a good thing for you

00:23:38.920 --> 00:23:41.019
to help get connections with people you may not

00:23:41.019 --> 00:23:42.839
have the ability to connect with outside. But

00:23:42.839 --> 00:23:45.859
yeah, I absolutely love these podcasts. And if

00:23:45.859 --> 00:23:47.960
they never generated dollar, I love getting on

00:23:47.960 --> 00:23:51.279
connecting with cool people like you. And and

00:23:51.279 --> 00:23:53.859
also speaking of airlines, if you know, if you're

00:23:53.859 --> 00:23:56.200
listening to this show right now, and you are

00:23:56.200 --> 00:24:00.339
selling a lightweight or some type of experimental

00:24:00.339 --> 00:24:03.279
aircraft, I am looking to buy a small plane because

00:24:03.279 --> 00:24:05.299
of being a diabetic and having seizures in the

00:24:05.299 --> 00:24:07.960
past. I survived brain cancer, so I'm not legally

00:24:07.960 --> 00:24:10.599
allowed to ever be a pilot since I've had seizures.

00:24:10.880 --> 00:24:13.259
I don't have them now, but if you've got an ultralight

00:24:13.259 --> 00:24:15.539
or an experimental aircraft for sale, I would

00:24:15.539 --> 00:24:18.920
love to chat with you. That is cool. You know,

00:24:19.019 --> 00:24:20.799
we were looking, and so my son lives in the Lake

00:24:20.799 --> 00:24:23.440
Nona area in Orlando, and coming there, they're

00:24:23.440 --> 00:24:26.359
going to be, there is a company coming in that

00:24:26.359 --> 00:24:28.460
the lightweight, and they also go, not that I

00:24:28.460 --> 00:24:30.519
know much, but I guess they go like this up,

00:24:30.519 --> 00:24:35.309
how they go up these like, like, I can't even

00:24:35.309 --> 00:24:36.690
do enough to say, I'll have to send it to you

00:24:36.690 --> 00:24:38.670
the article. Kind of like reminds me of a drone,

00:24:38.690 --> 00:24:40.690
but it's a plane and it does, it flies a little

00:24:40.690 --> 00:24:43.349
differently. Oh, vertical takeoff. Yeah. Vertical

00:24:43.349 --> 00:24:46.609
takeoff. And people are so that people can have

00:24:46.609 --> 00:24:48.930
their own planes, but it's not like the big commercial.

00:24:49.009 --> 00:24:50.849
It's just so cool. It's a whole nother industry

00:24:50.849 --> 00:24:53.029
that I have no clue about. So I can't say. I

00:24:53.029 --> 00:24:54.589
would love you to share that with me. I will

00:24:54.589 --> 00:24:56.730
send that article to you. I am so yeah. So I

00:24:56.730 --> 00:24:59.130
am here with Embry Riddle, which is lovely. And

00:24:59.130 --> 00:25:02.369
we have a campus in Daytona beach. where NASCAR

00:25:02.369 --> 00:25:04.269
is and we drive on the beach too, just in case

00:25:04.269 --> 00:25:07.470
you want to come over from the west side. I always

00:25:07.470 --> 00:25:09.769
love talking to you. What was that? I was just

00:25:09.769 --> 00:25:13.289
out in, we did an event out in Waukeva Island

00:25:13.289 --> 00:25:15.509
in Florida there. Wish I'd have known. I could

00:25:15.509 --> 00:25:19.069
have come over and hung out with you. Wait, was

00:25:19.069 --> 00:25:21.109
that with a storm? Did they get hit by the storm?

00:25:21.730 --> 00:25:24.730
No, it was a few months ago here. We did an event

00:25:24.730 --> 00:25:26.910
with a bunch of successful guys. I never heard

00:25:26.910 --> 00:25:29.210
of the island. It's weird. I really don't know.

00:25:29.609 --> 00:25:34.809
No. Wakeeba? I think it's W -E -K -A -V -A, W

00:25:34.809 --> 00:25:37.750
-A -K -A -V -A. I wonder if it was part of Springs.

00:25:37.970 --> 00:25:40.710
Was there a Springs too, Wakeeba? I don't know.

00:25:40.730 --> 00:25:43.490
I'm going to look that up and see. Yeah, the

00:25:43.490 --> 00:25:48.690
West Coast got decimated, unfortunately. I don't

00:25:48.690 --> 00:25:50.609
know. Can you name a place where you could live

00:25:50.609 --> 00:25:53.210
and not have any, like Mother Nature keeps it

00:25:53.210 --> 00:25:56.759
sunny all day? And there's, there is good and

00:25:56.759 --> 00:25:58.940
bad stuff about everything and everywhere. I

00:25:58.940 --> 00:26:03.220
would tell you, focus on the good stuff. Look

00:26:03.220 --> 00:26:07.279
for the good and try to avoid the bad. That's

00:26:07.279 --> 00:26:08.900
a good point. That's a good point. My favorite

00:26:08.900 --> 00:26:10.819
place is Palm Springs, but yeah, that was so

00:26:10.819 --> 00:26:13.539
hot. So, but anyways, thank you so much for being

00:26:13.539 --> 00:26:15.200
here. So I'm going to turn this into a syndicated

00:26:15.200 --> 00:26:18.539
platform. I want everyone to know who you are,

00:26:18.660 --> 00:26:23.160
what you do and how you can help them. So I have

00:26:23.160 --> 00:26:25.259
some, I know you out there. I have a couple of

00:26:25.259 --> 00:26:28.519
your millionaire friends, you in the back. So

00:26:28.519 --> 00:26:31.299
please, thank you so much for having me on your

00:26:31.299 --> 00:26:33.700
Facebook group. Thank you. You're all lucky to

00:26:33.700 --> 00:26:37.059
be in Ed Curtis McCoy's group. If you are a client

00:26:37.059 --> 00:26:39.779
of M. Curtis McCoy, I just want you to know I'm

00:26:39.779 --> 00:26:42.400
green right now with jealousy. You're very lucky.

00:26:43.240 --> 00:26:45.980
So thank you so much. Have a great rest of the

00:26:45.980 --> 00:26:48.819
day and weekend. And I will talk to you soon.

00:26:48.940 --> 00:26:51.440
I loved our conversation. Thank you. This was

00:26:51.440 --> 00:26:54.059
awesome. Thank you. Wait, I want to ask you a

00:26:54.059 --> 00:26:56.420
question that I don't ask, but one of my favorite

00:26:56.420 --> 00:26:58.680
podcast hosts always ask, is there anything that

00:26:58.680 --> 00:27:03.420
I didn't ask you that you wish I had? Great question.

00:27:03.859 --> 00:27:05.420
Yeah, if you're looking to get a hold of me,

00:27:05.680 --> 00:27:08.559
if you're looking to get featured, the best thing

00:27:08.559 --> 00:27:11.000
to do is just Google in Curtis McCoy or contact

00:27:11.000 --> 00:27:14.180
with me on Instagram, Facebook, Twitter, social

00:27:14.180 --> 00:27:16.559
media, any of your social media platforms. And

00:27:16.559 --> 00:27:18.579
then we'll schedule a video call kind of like

00:27:18.579 --> 00:27:21.380
this one here where they're all done remotely.

00:27:21.440 --> 00:27:23.960
We'll do the interview. When you reach out and

00:27:23.960 --> 00:27:26.460
get scheduled, we research everything about you,

00:27:26.599 --> 00:27:28.259
your business, your platform, everything you're

00:27:28.259 --> 00:27:30.779
looking to feature and ask questions to highlight

00:27:30.779 --> 00:27:32.660
you and make sure that you are shown as the expert

00:27:32.660 --> 00:27:36.480
in your field. Reach out to us. you were just

00:27:36.480 --> 00:27:39.700
talking so you know i'm like you my google reviews

00:27:39.700 --> 00:27:42.019
are all positive right if i had something negative

00:27:42.019 --> 00:27:44.200
to say i'd call the manager over i'm not going

00:27:44.200 --> 00:27:47.339
but you know you can find someone's google review

00:27:47.339 --> 00:27:49.920
it's all open you guys so if you're like like

00:27:49.920 --> 00:27:52.160
you claim to be a nice person but you have like

00:27:52.160 --> 00:27:55.000
nasty reviews online i would say get rid of them

00:27:55.000 --> 00:27:57.619
don't do it because everything you do and say

00:27:57.619 --> 00:27:59.960
really will affect you right like so you really

00:27:59.960 --> 00:28:03.859
have to think of everything that is posted online

00:28:03.859 --> 00:28:06.019
to watch everything. Even that small little clip

00:28:06.019 --> 00:28:08.859
can be blown up. And the news is crazy these

00:28:08.859 --> 00:28:12.000
days. Thank you so much for your time and energy.

00:28:12.099 --> 00:28:13.960
I really appreciate it. Have a great rest of

00:28:13.960 --> 00:28:16.160
the weekend. Thank you. I'll text you later.

00:28:16.319 --> 00:28:21.400
Thanks. Thank you. Bye. Oh yeah. 386 -631 -4577.

00:28:21.579 --> 00:28:23.440
Cause I'm not afraid to get my cell phone number

00:28:23.440 --> 00:28:27.400
out. Awesome. Thank you. Bye bye. That was great.

00:28:29.400 --> 00:28:30.160
Thank you.