Building Thriving Paid Communities with Carol Tice

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You have a beautiful smile. Thanks. We're live.

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And you probably caught me saying, come on the

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YouTube and look, Carol's got a beautiful smile.

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She's got one of those smiles that light up the

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stream yard link. So, oh, you're lucky. I wish

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I had a beautiful smile like that. So welcome

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to Carol Tice. She's brave, bold, brilliant,

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beautiful, 100%. I have no idea. I like literally

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don't know. I just said to Carol, well, I'm going

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to sign up on chatter social. So we're streaming

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live on three platforms. Plus we're live on chatter

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social right now. And I'm going to blow you up

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a little bit so that we have you right here.

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So Carol, introduce yourself. I'm Carol Tice

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and I built and sold a paid community and now

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I am helping. other coaches, experts, and passionate

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hobbyists to follow in my footsteps at Community

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Growth Academy on school. And I do it off of

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my RV, though I am actually house setting at

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the moment. Oh, I love that. Wait, so sorry,

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the sun is coming in. Can you share? So what

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city are you in or state? I'm still in my home

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base of Seattle, but we are actually leaving

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next week to go down south. Then we'll be down

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in Arizona and California and all around the

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southwest until April, basically. Are you a snowbird?

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Yeah, we are RV snowbirds now. I've heard it

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called chasing the 70s. I wait stay in warm like

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oh going back to the 1970s no no the 70 degrees

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oh oh because i'm like wait you don't you're

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not 70 i do remember the 70s but uh i mean the

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70 degrees that is so funny i i know a little

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bit about what you do because my daughter and

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i two years ago did a five month road trip and

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so we in my 2005 honda civic and we did We sat

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for people's pets for free under trusted house

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sitters. So I love what you're doing. Now, let's

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go into this because honestly, I don't know,

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Carol, if a year ago I understood what a community

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means. So I don't, it's not something common

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for businesses, like business owners, you may

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be a business owner and be like, what are you

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talking about, a community? Is that how many

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LinkedIn connections I have? And honestly, I

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only started learning about it. So it's funny.

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So ChatterSocial is all about community. It's

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a social audio streaming app. And my first book

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that I have, Leah, who is the community manager,

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is in the book. So as I've been on this app for

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a year, I'm understanding, oh, a community. But

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I don't think that most of my community even

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understands. They probably don't even know what

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school is. Like, wait, I have to go back to school?

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S -K -O -O -L. So can you really share what a

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community is and kind of give it to us as we're

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all 13 -year -olds living in the business world?

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Absolutely. For many of us, paid community is

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our business. That is the form our business takes.

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So it's like if you're a coach and you're coaching

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one -on -one with people, Maybe then you do some

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small group coaching and maybe all get on a slack

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together or something. And the ultimate expression

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of coaching one to many or sharing your expertise

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or your passion for something one to many is

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paid community where. many, many hundreds of

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people can join and you are all, you know, learning

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together and supporting each other. If you've

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ever just sort of taken a class, a course on

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teachable or Udemy by yourself and it may not

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have worked out that great because you were just

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all by yourself. But if you had someone else,

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if you had hundreds of other people also going

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through that at the same time that you could

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talk to or in a similar situation. you tend to

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stick with it and get better results. That's

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the magic of community. I think the best way

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to explain it is to talk about my journey to

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how I ended up in this business model and ended

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up an evangelist for this business model because

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I do think it's the best business model in online

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business. I started a blog in 2008 for freelance

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writers. I knew content mills had been created

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and people were getting ripped off for, you know,

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writing for $5. And I wanted writers to be well

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paid. I was being well paid. I was freelancing

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successfully, but a lot of people seemed like

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they needed some hands on how to do that. And

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my original thought was just, I'll do this blog

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and I'll like write a book, a book about this

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and then I'll be rich. The end. Like I didn't

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have a a big idea about how to do this. And I

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did some live webinars, I tried affiliate selling,

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I put an ad or two on my blog pretty quickly

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so I didn't like that model of having ads on

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everything. And then I joined a community for

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how to be a good blogger called A -List Blogger

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Club. And it had hundreds of people in it. I

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think it was like 10 bucks a month or something.

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And the minute I got in, I was just like, wowed.

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I was like, this is amazing. Look at all these

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trainings. I'm learning so much from hearing

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the other people talking about their blogging

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issues. And there's nothing like this for freelance

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writers. And there should be where they all would

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get together, you know? Freelancing is one of

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those things where a lot of people feel like

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no one in their life gets them. They're like,

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oh, my parents want to know when I'm going to

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get a job. None of my friends get what I'm doing.

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And so this is to me the good of the internet

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is that you're able to find your tribe online

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that doesn't exist like in your town, in your

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community, in the real world. and connect with

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people all over the world who are also striving

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to do something you're doing and get the support

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you need. I had done some one -on -one coaching

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later in my blog and then I did the small group

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coaching and the results were better and I could

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just see that paid community was where it needed

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to go. But I knew it was technically complicated.

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This is like 2010. before the foundation of platforms

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like School and Circle and Kajabi that people

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may know that are designed to make all the features

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of paid community work easily. And so I was just

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kind of continuing to muse on it and wonder how

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I could put it together because I'm a very non

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-technical person. I'm not a techie person at

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all. And then I went to a conference put on by

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the late Liz Strauss of the successful online

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business blog. It was a Limit 100 event, very

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inspiring speakers. And I met a lot of people

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I really admired in the blogging world. And I

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just kind of came home going, I need to stop

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just sort of going, it'd be great if there was

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a community for freelance writers and I need

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to just make it like really fast before I get

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too freaked out. I need to just do it. And I

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basically did a 90 day launch. from that and

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it launched in July 2011. And I built it by surveying

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my blog audience about what they would want.

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Like, hey, if there was a community like this,

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what would you want in it? How often do you want

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live events, text based lessons? You know, what

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do you want out of me? And I just built it out

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of that data and deliver it. It opened with very

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minimal, very minimum viable product type launch.

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Some of my best evergreen blog posts were in

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there and a few live events I had done. And then

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we just started creating more training as we

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went. Okay, very fascinating. Hold on. Let me

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just say hello. Thank you, Candice and April.

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Hi, Roy. Nice to have you here. This is really

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interesting because I actually am not... So familiar.

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So I mentioned I've been on school. I did join

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a community. It was overwhelming to me. I was

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like lost in this big hallway of all these rooms

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to go into. And Candice, April Roy, if you want

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to ask a question just on Mike, Carol can hear

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you. But what I really want to know is how long

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does it take? Like what is the process of reality?

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Because like you started with blogging, but the

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average person like myself, how do I get people

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to even want to be part of my community and what

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can I teach them? Like I can't, I mean I know

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what I could teach them. I do etiquette, so I

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do all of that. Are you coaching people on how

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to create communities on school first? Yeah,

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that's what I'm doing now is that I've taken

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everything I learned from building, launching,

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growing, selling Freelance Writer's Den and courseified

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all of that. Here's the step -by -step of what

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you should do when and what you should do before

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you launch and what you should do on launch week

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and what you should do in your first month and

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year and so that's all in there as course materials

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that my members are working their way through

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and we've had quite a few launches already and

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you know we hold live trainings on things they

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tell me they want to know. I actually just got

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off one this morning on websites that promote

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your community, how to do them, how to do a long

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sales page. And we do office hours, we do a monthly

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brainstorm where we just all get together on

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topics of interest and kind of tap the power

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of the community to get ideas and solve problems

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for members. and people could just ask questions

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all day long, you know? I, okay, I can understand

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all that because I mean we're a community here

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on chat or social. So I get that. What I don't

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understand is how do you convert something? Like

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let me ask these questions. They're going to

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be disjointed a little bit, but like substack

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and medium, I know that when people start, they

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also have like their own community on there,

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right? So that you can also, you don't have to

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move someone outside of medium or substack into

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that program. You can find. You can look for

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a community in there if I'm correct. Is it the

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same thing? Are you pulling your community inside

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a school or you're bringing them to school? I'm

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bringing my community to school. So everyone

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needs a way to build a list of people who are

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interested in whatever their expertise is that

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they got to share. I did it the slow way with

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blogging with my first one. This one I'm doing

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with. podcasting and a YouTube channel and DM

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marketing to my network on LinkedIn. Those are

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sort of the three strategies I'm using right

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now to connect with members. I have people who

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are hosting podcasts, people who are running

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sub stacks, you know, however you whatever you

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do, people who go to live events or hold live

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live events, some way you need to connect with

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the people. who would be prospects. People have

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done face -back ads. You pick your strategy for

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convening your community. People put on live

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trainings. You need to pick a lane and a way.

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Some of the people I work with have been coaches

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for years and have a list of all their past.

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Clients or our first lunch was a financial manager

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and he had a couple of Facebook groups he was

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in free Facebook groups and he had all his past

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clients and he Just let them all know what he

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was doing and went to almost 600 members now

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in the first year and yeah, just created a like

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175 K your income for himself Out of that Wow.

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So wait the income so the income could be membership

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and then also like the coaching, the courses.

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So all of that is wrapped in school. And then

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another question for you. So we have a program.

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I'm the CMO. Sheila is the founder of Pod2Book,

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where we take your podcast. I mentioned to you

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that we're doing the podcast. We're doing a book.

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So she actually has it where it creates the manuscript.

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I then took her idea and created podium to page

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where I did a 22, 22 speakers, two day event

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live on a platforms plus chatter social. And

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that's going to be turned into a book. We would

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like to build a community on taking events and

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putting them to books or taking your podcast

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and creating your manuscript out of it. What

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would that would it be? Is that a place for us?

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Maybe. You know, if you look at the Discover

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Communities tool on school, you will see some

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of the craziest topics that are really successful

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and popular. It can be really unexpected. One

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of the most popular ones on there is how to do

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calligraphy. And there's one of like men who

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like scent, you know, and want to talk about

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cologne. Like I have a son who could join this.

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And he's totally into it. The range of topics

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is so wide of what people are basing communities

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around. Inside my community, one woman has launched

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We're Moving to Europe. She did that and is sharing

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her expertise and many other experts' knowledge

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on how to navigate those decisions. I have someone

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who's doing clean eating and food freedom and

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grow your own food. One is doing one for introverts

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who need to, you know, put themselves out there

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more in their lives. And it can really, it's

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so varied. And then that's really fun for me

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because of my first community was just freelance

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writing, freelance writing, nothing but freelance

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writing. And this one's really diverse and interesting

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to me. So first of all, how long does it take

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to build a community? And what do you need for

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an average budget? And again, Candice, April,

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and Rory, if you have any questions, because

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this is so new to me. What would I need? So looking

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at this, if I was to say, OK, I think this may

00:14:58.539 --> 00:15:01.379
be a direction I want to go, I want to build

00:15:01.379 --> 00:15:05.990
this AKA community, is it? Like, what would I

00:15:05.990 --> 00:15:07.769
need for my budget? What would that look like?

00:15:08.250 --> 00:15:10.929
So, we have actually a budget sheet in my community

00:15:10.929 --> 00:15:13.690
that we have people run through. It depends on

00:15:13.690 --> 00:15:16.970
how technical you are. There's sort of not stock

00:15:16.970 --> 00:15:19.909
answers. You know, it depends on like how big

00:15:19.909 --> 00:15:22.309
of a list have you already built or do you need

00:15:22.309 --> 00:15:25.110
to invest in some marketing to build your list?

00:15:25.629 --> 00:15:28.049
What assets do you have already that you could

00:15:28.049 --> 00:15:30.710
put inside the community? Maybe you could do

00:15:30.710 --> 00:15:33.549
a case study on the one thing you are doing right

00:15:33.549 --> 00:15:36.690
now, and that would sort of turn into kind of

00:15:36.690 --> 00:15:43.690
a course and a how -to of how that works. It

00:15:43.690 --> 00:15:49.990
depends on how elaborate you want your community

00:15:49.990 --> 00:15:54.419
to be. Yeah, so this is my... my long sales page

00:15:54.419 --> 00:16:00.620
that you hold up. I met Roy in April a year ago.

00:16:01.019 --> 00:16:03.299
Roy is one of the smartest guys I know. I'm so

00:16:03.299 --> 00:16:04.840
excited because I have a feeling Roy is going

00:16:04.840 --> 00:16:07.899
to kill it with the question. Roy, I would love

00:16:07.899 --> 00:16:10.600
to hear your question. Please take the mic. Yeah,

00:16:10.600 --> 00:16:17.179
go. Share with Carol. Yeah. Hey, Adrienne. Carol,

00:16:17.360 --> 00:16:20.929
nice to meet you. You're going to be one of my

00:16:20.929 --> 00:16:25.669
new best friends because the word school has

00:16:25.669 --> 00:16:28.090
probably come out of your mouth at least once

00:16:28.090 --> 00:16:32.750
a day for the last few days, weeks, maybe even

00:16:32.750 --> 00:16:35.809
months. I came late, so I don't know how long

00:16:35.809 --> 00:16:38.029
you've been on school. So let me start there.

00:16:39.030 --> 00:16:42.490
I do have some questions and then I have a statement

00:16:42.490 --> 00:16:45.629
to make to see if you agree with it or not. But

00:16:45.629 --> 00:16:51.320
I and my wife are totally into school. Totally

00:16:51.320 --> 00:16:55.419
into Alex and what's happening there and Sam

00:16:55.419 --> 00:16:59.740
ovens and the team and We have been a part of

00:16:59.740 --> 00:17:03.019
one of the schools there school of mentors run

00:17:03.019 --> 00:17:06.920
by James Dumalin and his brother and his life

00:17:06.920 --> 00:17:11.990
long friend school of hard knocks. So do you

00:17:11.990 --> 00:17:14.970
know about them? And yeah, I don't think I've

00:17:14.970 --> 00:17:18.170
run across them. I am in about a dozen other

00:17:18.170 --> 00:17:20.430
schools beside outside of ones that my members

00:17:20.430 --> 00:17:22.670
are in because you learn this is the other thing

00:17:22.670 --> 00:17:25.029
that's amazing. So when I ran my old community

00:17:25.029 --> 00:17:28.490
like you hand built everything out of WordPress

00:17:28.490 --> 00:17:31.829
plugins and and there was no discoverability

00:17:31.829 --> 00:17:34.650
and there was no networking of community owners

00:17:34.650 --> 00:17:38.529
between each other. And now on school, all of

00:17:38.529 --> 00:17:41.869
us can talk to each other about how are you getting

00:17:41.869 --> 00:17:43.950
members? How are you doing this? How are you

00:17:43.950 --> 00:17:46.690
launching a course? What are your priorities

00:17:46.690 --> 00:17:49.009
right now? What are you doing? There's also a

00:17:49.009 --> 00:17:53.009
great community called Schoolers that's all of

00:17:53.009 --> 00:17:57.450
the people who run school and all of us in there

00:17:57.450 --> 00:18:01.269
saying, can we get this feature? I can't get

00:18:01.269 --> 00:18:04.019
this to work. Does anyone know how to do this?

00:18:04.099 --> 00:18:07.180
How are you doing your Zephyr integration to

00:18:07.180 --> 00:18:11.579
do this? So there's this whole resource for you.

00:18:11.960 --> 00:18:14.720
So it's sort of like the meta community of community

00:18:14.720 --> 00:18:18.880
founders, all making their communities better

00:18:18.880 --> 00:18:23.079
together. So I love that. So what are your questions?

00:18:31.720 --> 00:18:34.539
I'm sorry? What are your questions? Ask your

00:18:34.539 --> 00:18:37.880
question. Oh, go ahead, Carol. Yeah, how long

00:18:37.880 --> 00:18:40.019
have you been there? More than a year? Longer

00:18:40.019 --> 00:18:45.200
than a year? Just about a year. And I've really

00:18:45.200 --> 00:18:47.900
considered this kind of a... I launched this

00:18:47.900 --> 00:18:49.960
in a completely different way than I did Freelance

00:18:49.960 --> 00:18:51.980
Writers Sim, where I had a really large pre -built

00:18:51.980 --> 00:18:54.960
audience for it, and we went to 500 members pretty

00:18:54.960 --> 00:18:58.119
quickly. And this has been more of a beta test

00:18:58.119 --> 00:19:01.779
year of me. kind of learning about how to teach

00:19:01.779 --> 00:19:05.099
paid community and what people need from me,

00:19:05.180 --> 00:19:07.779
what, you know, I had a basic course I put together

00:19:07.779 --> 00:19:10.940
of everything I knew, but I learned there was

00:19:10.940 --> 00:19:13.579
more pieces they needed, particularly on the

00:19:13.579 --> 00:19:15.380
audience building marketing side, and we're building

00:19:15.380 --> 00:19:18.960
that for them. And yeah, so we're kind of ready

00:19:18.960 --> 00:19:24.140
to, ready to roll now, I think. But what I, what

00:19:24.140 --> 00:19:26.079
I want, I wanted to go back to Adrian's question

00:19:26.079 --> 00:19:29.390
and just say here's the range to me of launching

00:19:29.390 --> 00:19:33.009
paid community. So the member I talked to about

00:19:33.009 --> 00:19:36.369
who's a finance manager, Steve. Yeah, there's

00:19:36.369 --> 00:19:39.529
our about page on there. And you can see Steve

00:19:39.529 --> 00:19:43.930
in that second little video on the left. So he

00:19:43.930 --> 00:19:47.329
had been a long time finance manager. I actually

00:19:47.329 --> 00:19:50.799
met him because I ghost wrote his book. Then

00:19:50.799 --> 00:19:53.240
his book came out, and then I saw him selling

00:19:53.240 --> 00:19:55.940
all these different products, coaching and consulting

00:19:55.940 --> 00:20:00.579
and different physical products. He has some

00:20:00.579 --> 00:20:04.259
stock investing universes. He gives people. And

00:20:04.259 --> 00:20:06.059
he was just selling, selling, selling all day

00:20:06.059 --> 00:20:08.140
on free Facebook groups, giving free advice to

00:20:08.140 --> 00:20:10.920
people. And I was like, Steve, you could just

00:20:10.920 --> 00:20:13.740
put all of these offers inside your community

00:20:13.740 --> 00:20:16.180
and tell everybody it's all in there. It's 30

00:20:16.180 --> 00:20:20.079
bucks a month. Go get it. And at first he was

00:20:20.079 --> 00:20:21.819
like, oh, I don't want to do a new thing. He's

00:20:21.819 --> 00:20:26.900
like 80. And he finally kind of tired of selling

00:20:26.900 --> 00:20:31.599
all his different asks and decided to go for

00:20:31.599 --> 00:20:35.900
it. He hired a marketer who built his whole community

00:20:35.900 --> 00:20:39.519
and did all the marketing around the launch.

00:20:39.660 --> 00:20:42.380
He did not do a single thing. And they were like

00:20:42.380 --> 00:20:45.819
a 30 day, 45 day launch and they were up and

00:20:45.819 --> 00:20:49.400
going. So I would say, you know, that is that's

00:20:49.400 --> 00:20:52.380
what I thought all of my people would be is people

00:20:52.380 --> 00:20:54.660
who kind of brought an audience had an expertise

00:20:54.660 --> 00:20:57.680
and could just kind of boom go but I've learned

00:20:57.680 --> 00:21:02.259
that that's not everybody and To me if you are

00:21:02.259 --> 00:21:04.640
starting from scratch, you're just kind of having

00:21:04.640 --> 00:21:07.819
the kernel of an idea You haven't been you know

00:21:07.819 --> 00:21:11.019
Chatting constantly and making a big social audience

00:21:11.019 --> 00:21:13.920
or blogging or whatever about your topic and

00:21:13.920 --> 00:21:17.940
you're going from zero maybe you have six months

00:21:17.940 --> 00:21:21.480
to launch of building your audience because the

00:21:21.480 --> 00:21:26.019
secret of doing a great launch is to build in

00:21:26.019 --> 00:21:29.220
public, is to be constantly talking to people

00:21:29.220 --> 00:21:33.019
about what you are thinking about doing and getting

00:21:33.019 --> 00:21:36.079
them kind of involved in it and sort of pregnant

00:21:36.079 --> 00:21:38.700
with the idea that it's their community, it's

00:21:38.700 --> 00:21:42.549
gonna be for them. And you know, You're talking

00:21:42.549 --> 00:21:44.890
about, what do you think of my brand colors?

00:21:45.009 --> 00:21:46.789
What do you think of this? I'm thinking about

00:21:46.789 --> 00:21:49.029
this course or this course, which one is good

00:21:49.029 --> 00:21:52.730
for you? And you're just involving them in everything

00:21:52.730 --> 00:21:56.369
you're prepping for your launch. You survey them

00:21:56.369 --> 00:21:59.190
like I did my audience. You take a survey, what

00:21:59.190 --> 00:22:03.109
would you like in this? And you make them a discount

00:22:03.109 --> 00:22:06.630
offer for joining or whatever goodies you wanna

00:22:06.630 --> 00:22:12.509
give them and bring them along. some months to

00:22:12.509 --> 00:22:15.190
do that. Some people are just opening the doors,

00:22:15.190 --> 00:22:17.710
you know, and that's kind of what I did on this

00:22:17.710 --> 00:22:20.230
round. The other thing that's really big on school

00:22:20.230 --> 00:22:23.690
these days is free communities, that it's just

00:22:23.690 --> 00:22:27.329
no barrier to entry, free, and then you just

00:22:27.329 --> 00:22:29.990
upsell them. You either have a paid membership

00:22:29.990 --> 00:22:33.130
level above that, or you have courses and other,

00:22:33.130 --> 00:22:36.109
you know, things you sell inside of it, because

00:22:36.109 --> 00:22:38.529
obviously free is a great price that attracts

00:22:38.529 --> 00:22:41.799
many people. And some people, I think, are just

00:22:41.799 --> 00:22:44.420
doing their audience building just by doing a

00:22:44.420 --> 00:22:47.579
free level on school and promoting it. I had

00:22:47.579 --> 00:22:51.160
no idea, Carol. Welcome, Curtis. I really loved

00:22:51.160 --> 00:22:53.619
talking to you last week, Curtis. Hi, Dawn. How

00:22:53.619 --> 00:22:56.220
are you? This is so interesting to me because

00:22:56.220 --> 00:22:59.019
I am. And I feel like Roy had another. I feel

00:22:59.019 --> 00:23:00.420
like Roy, if you have another question. You have

00:23:00.420 --> 00:23:05.480
another question? Go ahead. Yeah, I have several,

00:23:05.680 --> 00:23:09.569
but I'll just throw them out one at a time. I

00:23:09.569 --> 00:23:11.369
just wanted to know how long you were there so

00:23:11.369 --> 00:23:14.269
you can see the progression over there. So one

00:23:14.269 --> 00:23:16.910
of the things we just recently within the last

00:23:16.910 --> 00:23:20.130
three months, April and I put our school together.

00:23:20.250 --> 00:23:22.750
We don't have it functional just yet because

00:23:22.750 --> 00:23:26.269
we're learning. And as you probably know, they

00:23:26.269 --> 00:23:30.529
just released tears. And the school group that

00:23:30.529 --> 00:23:33.329
you're talking about, the schoolers group is

00:23:33.329 --> 00:23:37.710
for just us who have a community there. And there's

00:23:37.710 --> 00:23:41.410
almost 200 ,000 of us. So we know that's going

00:23:41.410 --> 00:23:47.329
fairly well. And Alex bought into the he invested,

00:23:47.750 --> 00:23:50.029
let's just say that. And he could have invested

00:23:50.029 --> 00:23:52.589
in all the other platforms out there, but he

00:23:52.589 --> 00:23:55.089
did school. So the thing I love about school,

00:23:55.250 --> 00:23:58.059
it's simplistic. And if you remember the old

00:23:58.059 --> 00:24:02.660
days of blab back in 2016, they had on the homepage

00:24:02.660 --> 00:24:06.779
a discover ability or find ability of the people

00:24:06.779 --> 00:24:09.099
and all of that. That's something that Facebook

00:24:09.099 --> 00:24:12.539
doesn't really have too well. I mean, they do

00:24:12.539 --> 00:24:14.720
sort of kind of here's some other groups that

00:24:14.720 --> 00:24:17.000
are the same, but who pays attention to that?

00:24:17.200 --> 00:24:20.079
We pay attention to what's going on in the schoolers.

00:24:20.099 --> 00:24:23.039
We can even search for them and see how well

00:24:23.039 --> 00:24:26.650
they're doing so. That's my big take right here,

00:24:26.650 --> 00:24:29.509
the discoverability, and we can see how well

00:24:29.509 --> 00:24:32.849
other, you know, schoolers are doing with their

00:24:32.849 --> 00:24:35.670
community and how long they've been around. So

00:24:35.670 --> 00:24:38.369
do you find also, and I'm sure you've put a group

00:24:38.369 --> 00:24:41.289
or two together on Facebook, Carol, do you find

00:24:41.289 --> 00:24:44.690
too that now Facebook is completely out of the

00:24:44.690 --> 00:24:46.650
picture for you? You'll never go over there again,

00:24:47.089 --> 00:24:50.509
or school is the place to be? How would you,

00:24:50.509 --> 00:24:54.569
you know, advise someone? Well, I have never

00:24:54.569 --> 00:24:57.470
done a Facebook group and I would never do a

00:24:57.470 --> 00:25:01.410
Facebook group. Facebook randomly bans people.

00:25:01.910 --> 00:25:05.789
I have a friend who just lost everything. Facebook

00:25:05.789 --> 00:25:07.730
is a terrible, terrible place to try and run

00:25:07.730 --> 00:25:10.170
paid community and I have a friend, I'm in a

00:25:10.170 --> 00:25:12.390
group that does it on Facebook and I'm like,

00:25:12.410 --> 00:25:14.390
please let me help you get off. Actually, I just

00:25:14.390 --> 00:25:18.609
joined another one for coaches that is Facebook

00:25:18.609 --> 00:25:25.160
based and I'm just like, no. Not only dangerous

00:25:25.160 --> 00:25:30.440
because you're on a really capricious platform

00:25:30.440 --> 00:25:33.880
that increasingly people dislike also and don't

00:25:33.880 --> 00:25:38.019
want to be on. But yeah, they could just decide,

00:25:38.279 --> 00:25:40.119
oh, we're not doing that group format anymore.

00:25:40.220 --> 00:25:42.599
We're going to invent something else. And that's

00:25:42.599 --> 00:25:46.559
the end of all the groups. It is a totally not

00:25:46.559 --> 00:25:49.990
a place. I actually know people in similar businesses

00:25:49.990 --> 00:25:53.809
to mine who have niched their business entirely

00:25:53.809 --> 00:25:58.150
on getting people off of Facebook and onto school

00:25:58.150 --> 00:26:03.150
because it's just not safe to be basing your

00:26:03.150 --> 00:26:06.109
entire business model around a social media channel

00:26:06.109 --> 00:26:09.809
that could go out of favor, could ban you. This

00:26:09.809 --> 00:26:14.009
is just not a good idea for how to run a business.

00:26:17.379 --> 00:26:19.740
I mean, I've participated in Facebook groups

00:26:19.740 --> 00:26:22.640
and stuff, but the thing about school or running

00:26:22.640 --> 00:26:25.460
typical paid community forum software anywhere

00:26:25.460 --> 00:26:28.819
is that you're able to have different topics

00:26:28.819 --> 00:26:31.720
of interest, and you can look up old ones fairly

00:26:31.720 --> 00:26:34.900
easily. And on Facebook, it's just this endless

00:26:34.900 --> 00:26:36.880
stream of blah, blah, blah, blah, blah. You know,

00:26:37.140 --> 00:26:39.339
who knows what happened to something that was

00:26:39.339 --> 00:26:44.430
three weeks ago? It's gone. When you talk about

00:26:44.430 --> 00:26:47.710
creating a community as a saleable asset, which

00:26:47.710 --> 00:26:55.490
is my big focus, it's hard to demonstrate the

00:26:55.490 --> 00:26:58.630
value of the asset you've built if the forms

00:26:58.630 --> 00:27:02.009
are not organized in any way. We have thousands

00:27:02.009 --> 00:27:04.049
and thousands and thousands of conversations

00:27:04.049 --> 00:27:08.990
about basic topics in writing that people could

00:27:08.990 --> 00:27:12.400
just search up. and you know school is that way

00:27:12.400 --> 00:27:14.839
too. It's really easy to search up old conversations

00:27:14.839 --> 00:27:18.339
and looking on in on old topics and ignore things

00:27:18.339 --> 00:27:21.880
you don't want to pay attention to and yeah Facebook

00:27:21.880 --> 00:27:25.099
just doesn't offer any of the functionality that

00:27:25.099 --> 00:27:30.160
I want in my paid community and you know what's

00:27:30.160 --> 00:27:32.359
incredible to me and why everyone should be thinking

00:27:32.359 --> 00:27:35.299
about school and I hope you'll come take the

00:27:35.299 --> 00:27:37.099
one week free trial and go take a look around

00:27:37.099 --> 00:27:39.960
at at the launch steps that I have for you so

00:27:39.960 --> 00:27:42.619
that You can have a successful launch. I would

00:27:42.619 --> 00:27:47.640
want that for you. And I lost my train of thought.

00:27:50.839 --> 00:27:53.559
Why people would want to be on full over Facebook.

00:27:54.380 --> 00:27:57.119
Oh, yeah. So when I did my original community,

00:27:57.259 --> 00:28:03.440
thank you, I was spending often 10 grand a month

00:28:03.440 --> 00:28:07.240
on backend tech help. not kidding, just getting

00:28:07.240 --> 00:28:10.200
the forum software, affiliate software, all the

00:28:10.200 --> 00:28:12.880
different things to stay updated and talk to

00:28:12.880 --> 00:28:15.440
each other and the money to be collected properly

00:28:15.440 --> 00:28:18.299
and to accept credit cards and blah, blah, blah,

00:28:18.299 --> 00:28:23.720
blah, blah. And now I pay $97 a month to school

00:28:23.720 --> 00:28:27.079
and everything just works. And I never have to

00:28:27.079 --> 00:28:31.400
worry about anything. This is a golden age of

00:28:31.400 --> 00:28:34.960
paid community people and school just started

00:28:34.960 --> 00:28:40.119
a $9 a month level where you can pop up a community

00:28:40.119 --> 00:28:45.240
for literally latte money. Just if you have a

00:28:45.240 --> 00:28:47.299
heart for helping a lot of people, want to make

00:28:47.299 --> 00:28:50.920
a big impact, I don't know what is stopping people

00:28:50.920 --> 00:28:54.579
from thinking about pay community. It's time

00:28:54.579 --> 00:28:57.400
has come and I gather a lot of investor money

00:28:57.400 --> 00:28:59.960
has poured into school and that's because they

00:28:59.960 --> 00:29:03.180
do think that this is just early days of this

00:29:03.180 --> 00:29:05.569
format. for doing business. I have a question.

00:29:05.650 --> 00:29:07.250
I have a question. Welcome, Steph Marie. Oh,

00:29:07.250 --> 00:29:10.710
it's separate. I'll take the question. Hello,

00:29:10.809 --> 00:29:13.269
thank you Adrian for this room and thank you

00:29:13.269 --> 00:29:16.789
Carol. I'm so excited because I've been considering

00:29:16.789 --> 00:29:20.589
doing school so I do have some questions. I'm

00:29:20.589 --> 00:29:24.970
so excited I can ask these questions. My first

00:29:24.970 --> 00:29:26.970
question is I'm gonna try to kind of lump it

00:29:26.970 --> 00:29:30.470
together as I'm assuming that school automatically

00:29:30.470 --> 00:29:36.579
has a CRM. where the people that join your community,

00:29:36.880 --> 00:29:40.140
you have their emails. You can send out maybe

00:29:40.140 --> 00:29:42.960
a message if you're doing a class. Yeah, you

00:29:42.960 --> 00:29:46.519
can email the whole group. For things that are

00:29:46.519 --> 00:29:49.400
on the calendar, when you set up the event, you

00:29:49.400 --> 00:29:52.299
just automatically say, yeah, please remind everybody.

00:29:53.420 --> 00:30:00.799
Okay, got you. Now, is it possible to join school

00:30:00.799 --> 00:30:05.210
and grow your community? on school along with

00:30:05.210 --> 00:30:07.730
bringing people or do you have to bring like

00:30:07.730 --> 00:30:10.309
your own community first to get started? Like

00:30:10.309 --> 00:30:13.769
how does that work? I'm not sure I understand

00:30:13.769 --> 00:30:17.829
the question. So let's say because I don't know

00:30:17.829 --> 00:30:21.269
to like when I when I went to log in to do the

00:30:21.269 --> 00:30:25.230
trial it's not like they give you a preview to

00:30:25.230 --> 00:30:28.049
see the setup, how it works, how it looks. So

00:30:28.049 --> 00:30:32.309
I'm just trying to understand the platform. Could

00:30:32.309 --> 00:30:37.069
I start a school and build a community on that

00:30:37.069 --> 00:30:40.529
app itself, or do I have to bring my community?

00:30:40.869 --> 00:30:42.690
Oh, no, no, no. You're going to set it up on

00:30:42.690 --> 00:30:46.349
school. Yeah, you're going to upload your courses

00:30:46.349 --> 00:30:49.390
and, you know, set up the forum topics you want.

00:30:49.950 --> 00:30:52.309
And it's all it's all going to just be set up

00:30:52.309 --> 00:30:55.809
inside of school. So I love Steph Marie's question

00:30:55.809 --> 00:30:58.130
because I actually had the same question, Steph

00:30:58.130 --> 00:31:00.970
Marie, are you, do you have to bring people in

00:31:00.970 --> 00:31:03.829
or is there like, and I thought that Steph Marie,

00:31:04.049 --> 00:31:05.930
like medium or sub stack, they already have people

00:31:05.930 --> 00:31:08.769
sometimes that will connect. But when I look

00:31:08.769 --> 00:31:13.230
at this, I'm thinking to myself, oh, hold on,

00:31:13.349 --> 00:31:14.769
let me put it, I'll make it a little larger.

00:31:15.170 --> 00:31:18.750
So here is school. Oh, sorry guys, I have to.

00:31:19.019 --> 00:31:21.519
I have to move it. Yeah, I was doing the urge

00:31:21.519 --> 00:31:24.279
to screen share myself to kind of try and show

00:31:24.279 --> 00:31:27.940
you. So Steph, so I guess my question is this.

00:31:28.000 --> 00:31:31.799
If Steph Steph is an amazing woman who also is

00:31:31.799 --> 00:31:34.740
an amazing speaker and poet and she does a lot

00:31:34.740 --> 00:31:38.779
and I she definitely has, you know what she could

00:31:38.779 --> 00:31:41.039
teach like Steph Marie could definitely do it.

00:31:41.059 --> 00:31:44.559
But are people that are already on school? Would

00:31:44.559 --> 00:31:47.559
they also be looking for what Steph Marie teaches?

00:31:48.720 --> 00:31:51.099
Maybe, and this is the other reason you join

00:31:51.099 --> 00:31:53.420
a lot of other people's groups is to promote

00:31:53.420 --> 00:31:55.960
what you're doing to expose people to what you're

00:31:55.960 --> 00:31:59.599
doing and meet others, learn what they're doing.

00:31:59.680 --> 00:32:02.519
Maybe they have something that could help you.

00:32:03.400 --> 00:32:05.579
Steph, if you know you're setting it up, just

00:32:05.579 --> 00:32:07.900
grab the one week free trial and come into my

00:32:07.900 --> 00:32:09.940
thing and then you could browse around, come

00:32:09.940 --> 00:32:11.859
into Community Growth Academy and you could browse

00:32:11.859 --> 00:32:16.710
around, see how it's all set up. Look at my about

00:32:16.710 --> 00:32:20.589
page was just like the sales page on school and

00:32:20.589 --> 00:32:24.309
You know just talk to members and a lot of my

00:32:24.309 --> 00:32:27.029
members have started communities So you'd be

00:32:27.029 --> 00:32:29.069
at kind of a nexus where you could learn some

00:32:29.069 --> 00:32:33.869
interesting things And you know, I don't know

00:32:33.869 --> 00:32:36.809
how to but I wanted to answer Adrian's question

00:32:36.809 --> 00:32:39.930
about discovery and people finding you so the

00:32:39.930 --> 00:32:44.069
big guys on school I recently saw a whole slideshow

00:32:44.860 --> 00:32:47.579
presentation where one of them said that he gets

00:32:47.579 --> 00:32:50.680
30 to 40 percent of his members from people browsing

00:32:50.680 --> 00:32:54.880
in school. To do that, you've got to rank in

00:32:54.880 --> 00:32:57.980
their discovery categories. It's like moving

00:32:57.980 --> 00:33:01.240
up the Amazon rankings as a book author and how

00:33:01.240 --> 00:33:05.240
you want to appear on the first page. The amazing

00:33:05.240 --> 00:33:07.200
thing about school that I'm loving is that you

00:33:07.200 --> 00:33:10.420
do not have to be a big community. It's not based

00:33:10.420 --> 00:33:14.559
on community size. It is based on community engagement.

00:33:15.299 --> 00:33:19.119
So if you have a highly engaged and growing small

00:33:19.119 --> 00:33:22.299
community, you can get up there. When I started,

00:33:22.779 --> 00:33:25.259
I think people say there's like 10 ,000 communities

00:33:25.259 --> 00:33:29.579
on there or something. When I started, I was

00:33:29.579 --> 00:33:32.880
at like 4 ,000 in the money category and now

00:33:32.880 --> 00:33:37.700
I'm ready to go under 2 ,000. just because my

00:33:37.700 --> 00:33:40.380
people are talking and asking questions and I'm

00:33:40.380 --> 00:33:44.740
asking them things. It's just an active community.

00:33:50.200 --> 00:33:57.000
This is so interesting. You're getting muted.

00:33:57.119 --> 00:34:01.380
I can't tell what you're saying. I can't hear

00:34:01.380 --> 00:34:05.380
you. I'm muted now? Now you're on. That I heard.

00:34:07.859 --> 00:34:13.559
Now I can't hear you. There we go. Can you hear

00:34:13.559 --> 00:34:18.500
me now? Yeah. Now I can't. I don't know what's

00:34:18.500 --> 00:34:20.380
going on. I just wanted to show you that I have

00:34:20.380 --> 00:34:25.800
you. All right. I have your link at the top of

00:34:25.800 --> 00:34:27.539
the page. Steph, do you want to ask your question?

00:34:30.280 --> 00:34:32.940
Yeah. I just had one other question about the

00:34:32.940 --> 00:34:37.699
$9. The $9. I know that there's different tiers.

00:34:38.360 --> 00:34:41.400
I think like $9 and I can't remember the other

00:34:41.400 --> 00:34:45.079
one. Don't get confused. We're talking about

00:34:45.079 --> 00:34:48.480
two things. One is what it costs you as a founder

00:34:48.480 --> 00:34:51.800
to set up a community and keep your community

00:34:51.800 --> 00:34:55.500
on school. There's a $9 level they just introduced

00:34:55.500 --> 00:34:59.449
and the regular one is $97 a month. The tiers

00:34:59.449 --> 00:35:02.050
they just introduced are that you could have

00:35:02.050 --> 00:35:06.170
a $25 a month membership and a $97 a month membership.

00:35:07.170 --> 00:35:10.090
Inside of school, you can give them access to

00:35:10.090 --> 00:35:14.030
different things. Like the 25 people, a bunch

00:35:14.030 --> 00:35:16.130
of the stuff is blocked off for them. They got

00:35:16.130 --> 00:35:20.409
to upgrade if they want all the stuff. Two different

00:35:20.409 --> 00:35:23.059
things. I believe that you can start on $9 and

00:35:23.059 --> 00:35:25.659
you can upgrade to the 97 anytime. There's a

00:35:25.659 --> 00:35:28.820
list on school of the different features of what

00:35:28.820 --> 00:35:32.400
you don't get in the $9 version. I don't know

00:35:32.400 --> 00:35:35.440
if you can get found in discovery on the $9 version,

00:35:35.480 --> 00:35:40.000
for instance. Oh, okay. But I can still have

00:35:40.000 --> 00:35:43.380
people join my, like people can still become

00:35:43.380 --> 00:35:48.380
members of my school and pay on the $9. Oh, yeah.

00:35:49.239 --> 00:35:53.380
Absolutely. Oh, wow. As far as I know. Yeah.

00:35:55.099 --> 00:35:58.119
Yeah, I'll tell you. The only difference is in

00:35:58.119 --> 00:36:00.980
the processing fees for what you have. You pay

00:36:00.980 --> 00:36:03.280
more in fees. There's just a few differences.

00:36:03.900 --> 00:36:06.519
But I just think that's very enticing, especially

00:36:06.519 --> 00:36:08.659
for anyone who's like sort of in the passionate

00:36:08.659 --> 00:36:11.239
hobbyist category. And they feel like, well,

00:36:11.260 --> 00:36:12.880
gee, I don't know if I'm an expert in this. I

00:36:12.880 --> 00:36:16.340
just love to play pickleball or whatever it is.

00:36:16.719 --> 00:36:19.739
And they just sort of want to test the waters

00:36:19.739 --> 00:36:23.530
on it. Like, do the $9 level, and if it starts

00:36:23.530 --> 00:36:26.030
to blow up, you know, get all the features and

00:36:26.030 --> 00:36:29.230
pay 100 bucks a month. Beats 10 grand a month,

00:36:29.329 --> 00:36:33.829
I'll tell you. It is amazing to me how affordable

00:36:33.829 --> 00:36:39.030
it is now. It's crazy. So I have a question.

00:36:40.010 --> 00:36:44.150
This, I am so excited to be here. So nice to

00:36:44.150 --> 00:36:46.190
see you, Danielle. Thank you for being here.

00:36:48.219 --> 00:36:51.539
Okay, so with this community, okay, let me ask

00:36:51.539 --> 00:36:54.119
this question. How much time would someone really

00:36:54.119 --> 00:36:55.539
need? What are you recommending when someone

00:36:55.539 --> 00:36:58.099
says, I'm doing a lot. This would be something

00:36:58.099 --> 00:37:00.239
I think would be great, but I literally think

00:37:00.239 --> 00:37:02.699
I can only squeeze out like 30 minutes a day.

00:37:03.860 --> 00:37:06.320
Is that enough time? Remember my friend I talked

00:37:06.320 --> 00:37:09.440
about who my one guy who launched and he outsourced

00:37:09.440 --> 00:37:13.679
the whole thing. And so he goes on long trips.

00:37:13.900 --> 00:37:17.119
He's constantly traveling everywhere. He's like

00:37:17.119 --> 00:37:19.199
taking a picture of himself next to the Taj Mahal

00:37:19.199 --> 00:37:22.539
every time you turn around. And he has other

00:37:22.539 --> 00:37:24.780
people run the community. People always ask me,

00:37:24.900 --> 00:37:26.380
well, how much time will I be spending in the

00:37:26.380 --> 00:37:28.579
community? And the answer is the amount you want

00:37:28.579 --> 00:37:32.260
to. And you'll delegate whatever you don't want

00:37:32.260 --> 00:37:36.119
to. He just went on a big trip and had three

00:37:36.119 --> 00:37:38.480
people create his physical products that he gives

00:37:38.480 --> 00:37:41.760
out for the month and he wasn't answering any

00:37:41.760 --> 00:37:45.519
questions. He doesn't do like the phone and he's

00:37:45.519 --> 00:37:48.219
off. And then when he's in town, he's often very

00:37:48.219 --> 00:37:50.159
active and answering questions and stuff, because

00:37:50.159 --> 00:37:52.139
he does like to talk about investing with people.

00:37:52.739 --> 00:37:55.739
But it's really up to you. This is the beauty

00:37:55.739 --> 00:37:58.360
of it versus sort of a straight coaching situation

00:37:58.360 --> 00:38:01.829
where You know my heart breaks for most coaches

00:38:01.829 --> 00:38:03.969
every time I go to a coaching site and it's named

00:38:03.969 --> 00:38:09.190
your name calm. I'm just like Because you have

00:38:09.190 --> 00:38:12.610
an unsaleable business you are the business and

00:38:12.610 --> 00:38:15.170
You have to work if you want vacation for a week

00:38:15.170 --> 00:38:17.250
and you don't work. You don't get paid anything

00:38:17.250 --> 00:38:22.090
and Paid community is your solution because the

00:38:22.090 --> 00:38:24.070
those monthly memberships just keep rolling in

00:38:24.070 --> 00:38:27.199
and you can delegate people to do things Or you

00:38:27.199 --> 00:38:31.079
can be more active. It's really up to you how

00:38:31.079 --> 00:38:34.699
much time you spend on your community. And, you

00:38:34.699 --> 00:38:36.579
know, eventually I had 10 people working for

00:38:36.579 --> 00:38:38.780
me in my first community. I had a blog editor

00:38:38.780 --> 00:38:42.340
and a job board manager and two moderators who

00:38:42.340 --> 00:38:47.639
answered questions in forums and so on. And a

00:38:47.639 --> 00:38:51.119
lot of backend people, a lot of people making

00:38:51.119 --> 00:38:54.820
tech work. But I want to just... call out my

00:38:54.820 --> 00:38:57.199
favorite new school features. So they introduce

00:38:57.199 --> 00:38:59.820
new features like weekly. There's a video of

00:38:59.820 --> 00:39:02.559
we have this new feature. The thing they didn't

00:39:02.559 --> 00:39:05.559
have the minute I got on was the ability for

00:39:05.559 --> 00:39:08.360
members to refer other members and earn affiliate

00:39:08.360 --> 00:39:12.260
commissions. And they got it. And it's beautiful.

00:39:12.760 --> 00:39:16.000
So when I used to do this myself, we had to do

00:39:16.000 --> 00:39:19.219
all the tax reporting, collect tax forms from

00:39:19.219 --> 00:39:22.829
all of our affiliates. send them tax forms. I

00:39:22.829 --> 00:39:25.170
was sitting on a little tax form site, filling

00:39:25.170 --> 00:39:28.989
out forms, you know, and the way school does

00:39:28.989 --> 00:39:31.989
it, they split the payment as it comes in. It

00:39:31.989 --> 00:39:35.110
is never yours. You don't have any tax obligation.

00:39:35.570 --> 00:39:37.809
It's all on them. School handles the whole thing.

00:39:38.570 --> 00:39:41.929
This is like the heavens opened and angels started

00:39:41.929 --> 00:39:46.210
singing for me. This is such a headache to do

00:39:46.210 --> 00:39:49.289
yourself. and to have a platform manage it this

00:39:49.289 --> 00:39:50.829
well. The other thing is I'm in a state where

00:39:50.829 --> 00:39:54.409
I pay tax on gross income. I was forever paying

00:39:54.409 --> 00:39:57.570
tax on income that was basically passed through

00:39:57.570 --> 00:39:59.530
income that I was sending out tens of thousands

00:39:59.530 --> 00:40:02.710
of dollars to affiliates. I had to pay tax on

00:40:02.710 --> 00:40:04.929
all that money and then send the gross to them.

00:40:05.610 --> 00:40:09.550
Now that's over. There's so many advantages of

00:40:09.550 --> 00:40:12.389
being on a platform like school that's really

00:40:12.389 --> 00:40:17.159
just focused on making community. easy to operate.

00:40:17.579 --> 00:40:20.400
It's a beautiful thing. That's all I can say.

00:40:20.659 --> 00:40:56.059
It is lovely. I'm getting every third word. I

00:40:56.059 --> 00:40:58.539
don't know what's up with move near the router.

00:40:59.239 --> 00:41:02.739
You're so excited that it's making it go off.

00:41:08.539 --> 00:41:14.170
Now I can't hear anything. Anyway, if other people

00:41:14.170 --> 00:41:17.730
have questions, ask them while Adrian is teching.

00:41:18.349 --> 00:41:20.849
There was just an update, so I see. OK, thank

00:41:20.849 --> 00:41:24.210
you. OK, I probably sound better now. Thank you

00:41:24.210 --> 00:41:26.789
for letting me know. Yes, you are sounding better.

00:41:27.730 --> 00:41:30.610
If you're doing it, I would love to be accountable,

00:41:30.730 --> 00:41:33.889
have a little accountability partner. But how

00:41:33.889 --> 00:41:38.789
is this scalable? What happens if something happens

00:41:38.789 --> 00:41:43.519
to school? How is there a guarantee to that that

00:41:43.519 --> 00:41:46.559
community is going to movement with me? I just,

00:41:46.719 --> 00:41:49.619
that part I'm not sure about. With the amount

00:41:49.619 --> 00:41:53.780
of investor money backing that school has, I'm

00:41:53.780 --> 00:41:56.340
spending zero minutes worrying that school is

00:41:56.340 --> 00:41:59.500
gonna go poof. I mean, this is a massive, massive

00:41:59.500 --> 00:42:03.619
business platform that it's like, is Zoom gonna

00:42:03.619 --> 00:42:08.460
go bust? You know, I don't think so. I'm not

00:42:08.460 --> 00:42:12.599
worried about it at all. But you own those members.

00:42:12.760 --> 00:42:14.559
I mean, you could always reset it up somewhere

00:42:14.559 --> 00:42:19.820
else if you had to. You have your things you

00:42:19.820 --> 00:42:22.320
uploaded. I mean, you could recreate it. I just

00:42:22.320 --> 00:42:25.159
don't think you'll ever have to. What I think

00:42:25.159 --> 00:42:28.119
will be next is that they'll set up school so

00:42:28.119 --> 00:42:31.940
that you can port it to your website and the

00:42:31.940 --> 00:42:35.530
school channel will be like. kind of in your

00:42:35.530 --> 00:42:38.230
website, you know what I mean? Like embedded?

00:42:38.829 --> 00:42:41.710
Yeah, you'll be able to get the URL of your website

00:42:41.710 --> 00:42:45.130
and that's it and take the school out of the

00:42:45.130 --> 00:42:47.690
front. That's more where I see it going. It'll

00:42:47.690 --> 00:42:51.309
only get more robust and more useful. What's

00:42:51.309 --> 00:42:53.789
the forum like? Like when you get everyone on?

00:42:53.989 --> 00:42:57.369
Is it a chat forum? Is it a voice forum? Is it

00:42:57.369 --> 00:43:00.710
a video forum? It's chat forums. I mean, you

00:43:00.710 --> 00:43:06.940
can set up video and they have lives now. I think

00:43:06.940 --> 00:43:09.980
that's the most recent feature besides tears

00:43:09.980 --> 00:43:14.980
that they just put in. It's a wonderland of features

00:43:14.980 --> 00:43:26.840
over there. I was saying, can people talk to

00:43:26.840 --> 00:43:29.539
you like this in real time or is it mainly chat?

00:43:30.650 --> 00:43:34.329
Um, you, you can do lives now. They just actually

00:43:34.329 --> 00:43:38.369
introduced that. So you can. No, I mean, can

00:43:38.369 --> 00:43:40.690
other people like how we're talking right now,

00:43:40.809 --> 00:43:43.630
or is it just the teacher who's live? Like, can

00:43:43.630 --> 00:43:46.989
other people? No, we are, we are all live. We

00:43:46.989 --> 00:43:51.190
can all be live together. I believe that's a

00:43:51.190 --> 00:43:53.869
good question. I guess I, I guess I should find

00:43:53.869 --> 00:43:57.449
out, but I think you can just be alive with your

00:43:57.449 --> 00:44:02.110
people. Amy, let me tell you, Carol has convinced

00:44:02.110 --> 00:44:07.309
me. I am totally, and let me tell you why. So

00:44:07.309 --> 00:44:09.670
I've already been seeing so much about school

00:44:09.670 --> 00:44:12.329
and I've seen some of the most successful people.

00:44:12.329 --> 00:44:15.929
I'm talking about millionaires who utilize school.

00:44:16.650 --> 00:44:18.489
Some of the people that I follow on YouTube,

00:44:18.710 --> 00:44:20.949
the first thing that they talk about is school.

00:44:20.969 --> 00:44:25.269
And I'm like, this must be an amazing platform,

00:44:25.269 --> 00:44:28.519
but I just... You know wanted to I wasn't sure

00:44:28.519 --> 00:44:31.420
like the setup and how everything worked and

00:44:31.420 --> 00:44:34.960
when I went to take a tour and Check it out.

00:44:34.960 --> 00:44:38.599
Yeah, um many many I want to say building a youtube

00:44:38.599 --> 00:44:41.659
channel is one of the most popular marketing

00:44:41.659 --> 00:44:44.860
methods of school communities There a lot of

00:44:44.860 --> 00:44:47.139
big guys on there are like just build a school,

00:44:47.179 --> 00:44:49.139
you know I took I took a week -long training

00:44:49.139 --> 00:44:52.480
on you know how to do the seo and all of the

00:44:52.480 --> 00:44:56.429
details of running a youtube channel as a means

00:44:56.429 --> 00:45:01.389
of getting people to learn about your community.

00:45:01.650 --> 00:45:03.789
Though I have to say, podcasting has been rocking

00:45:03.789 --> 00:45:07.789
for me, but I love it. I have a long broadcast

00:45:07.789 --> 00:45:10.670
and podcast background. So to me, this is really

00:45:10.670 --> 00:45:14.250
fun. But I think this is one of my... I've only

00:45:14.250 --> 00:45:16.170
maybe been on one other one that was live, but

00:45:16.170 --> 00:45:18.230
it didn't have where people could ask questions.

00:45:18.269 --> 00:45:21.960
So this is kind of fun and awesome. I love, Steph,

00:45:21.960 --> 00:45:24.019
that you asked that question about alive, Roy,

00:45:24.119 --> 00:45:26.519
I see your hands one second. I love that Steph

00:45:26.519 --> 00:45:28.940
asked that because it is so funny that people

00:45:28.940 --> 00:45:32.159
will say yes to a live thinking, well, I'm talking

00:45:32.159 --> 00:45:34.579
live and not that people can communicate back

00:45:34.579 --> 00:45:39.079
to them. So, you know, and we do have a lovely

00:45:39.079 --> 00:45:41.500
community right here on ChatterSocial. Actually,

00:45:41.820 --> 00:45:43.920
Carol, even though I look like a nice sweet.

00:45:44.039 --> 00:45:47.599
You know, I teach corporate etiquette. I am actually

00:45:47.599 --> 00:45:50.519
we do debate the news, true crime podcast. We

00:45:50.519 --> 00:45:54.239
go live on chatter social. Yes. And I'm keen

00:45:54.239 --> 00:45:56.420
for Ed Gein. Got to watch that episode, guys.

00:45:56.539 --> 00:46:00.980
I know. I know some true crime people who might

00:46:00.980 --> 00:46:05.000
want to check that out. My my husband and they

00:46:05.000 --> 00:46:08.059
like to watch all kind of stuff. I I go do something

00:46:08.059 --> 00:46:14.860
else. Sure. So they come in live. So our show

00:46:14.860 --> 00:46:17.159
is live. And then the discussion part, which

00:46:17.159 --> 00:46:19.800
is the juicy part, everyone can contribute. We

00:46:19.800 --> 00:46:22.219
often have about 20 people in the room. So that

00:46:22.219 --> 00:46:25.900
may be something to actually talk about. Because

00:46:25.900 --> 00:46:29.559
to me, a podcast is dull. Like, oh, just two

00:46:29.559 --> 00:46:31.559
people talking. If I could bring in the live,

00:46:32.500 --> 00:46:34.300
which is so exciting. And I'm excited to have

00:46:34.300 --> 00:46:38.179
you in the book, because this is one chapter

00:46:38.179 --> 00:46:41.650
to me, school, that I've heard of. joined a group

00:46:41.650 --> 00:46:43.769
but never really took it seriously. But yeah,

00:46:43.809 --> 00:46:46.170
I feel like it's been burning up inside me. But

00:46:46.170 --> 00:46:50.230
let's go to Roy. Roy, take the mic. Yes. Hi,

00:46:50.409 --> 00:46:52.389
Steph Marie. I just wanted to address what you

00:46:52.389 --> 00:46:54.630
just said, because April and I have been there

00:46:54.630 --> 00:46:57.889
about three months now and just voraciously absorbing

00:46:57.889 --> 00:46:59.849
everything like I hear that Carol's been doing

00:46:59.849 --> 00:47:03.510
over the last year. So as far as speaking like

00:47:03.510 --> 00:47:07.119
this, yes. They call that live streaming where

00:47:07.119 --> 00:47:09.539
everybody that joins is automatically on stage

00:47:09.539 --> 00:47:12.300
and they can participate and then they have another

00:47:12.300 --> 00:47:16.139
feature called webinar where it's just you speaking

00:47:16.139 --> 00:47:18.500
and no one else can speak and take the mic. So

00:47:18.500 --> 00:47:22.159
they have both features and you mentioned some

00:47:22.159 --> 00:47:24.920
you know famous people that we know joining the

00:47:24.920 --> 00:47:28.820
platform. Tony Robbins and Dean Graciosi just

00:47:28.820 --> 00:47:32.320
joined because I just signed up for their upcoming

00:47:32.320 --> 00:47:34.730
three -day summit which starts tomorrow. and

00:47:34.730 --> 00:47:37.730
they have a school community that April and I

00:47:37.730 --> 00:47:39.769
are so excited to join and they've already got

00:47:39.769 --> 00:47:41.909
something like, I don't know, 4 ,000 people in

00:47:41.909 --> 00:47:44.369
three or four days. So, yeah, it just makes it

00:47:44.369 --> 00:47:46.829
easy. Yeah. You know, if you if you're running

00:47:46.829 --> 00:47:48.650
a course that you want your students to be able

00:47:48.650 --> 00:47:51.369
to talk to each other or, you know, if there

00:47:51.369 --> 00:47:55.130
is I think what I think is happening is that

00:47:55.130 --> 00:47:57.630
we went through this you just need a course online

00:47:57.630 --> 00:48:01.050
and you'll be rich era and people put up courses

00:48:01.050 --> 00:48:05.070
and they did were not very successful. because

00:48:05.070 --> 00:48:09.150
it's so lonely doing it glass that way. And really,

00:48:09.289 --> 00:48:12.289
I mean, what we all know is missing from our

00:48:12.289 --> 00:48:17.610
lives and from our culture is more human connections

00:48:17.610 --> 00:48:22.110
and, you know, community offers that opportunity.

00:48:22.389 --> 00:48:24.389
You talked a little while back about, oh, be

00:48:24.389 --> 00:48:26.690
my accountability buddy. Yes, that's something

00:48:26.690 --> 00:48:29.369
I make my people do is have accountability buddies

00:48:29.369 --> 00:48:34.090
and. In spring this year, I went to Europe and

00:48:34.090 --> 00:48:36.650
actually got to meet three of my original members.

00:48:37.030 --> 00:48:39.889
Some of them said they were still talking to

00:48:39.889 --> 00:48:43.409
the accountability buddy that they got through

00:48:43.409 --> 00:48:47.690
my group. When you help someone meet their person

00:48:47.690 --> 00:48:51.349
who's going to support them, it's hard to describe

00:48:51.349 --> 00:48:54.250
how much they love you are on your socials all

00:48:54.250 --> 00:48:56.650
the time, liking and commenting and promoting

00:48:56.650 --> 00:49:01.690
the things you're doing. you have that raving

00:49:01.690 --> 00:49:05.429
fan base who really get to know you really well.

00:49:06.969 --> 00:49:10.110
Like 14 ,000 people came through Freelance Writers

00:49:10.110 --> 00:49:14.269
Den. To this day, they're in mailing me on LinkedIn

00:49:14.269 --> 00:49:16.550
like, thank you so much for creating this. The

00:49:16.550 --> 00:49:18.590
other thing is if you think about leaving a legacy,

00:49:19.409 --> 00:49:22.269
I sold that first business in 2021 and people

00:49:22.269 --> 00:49:25.690
are still calling me about it. I just took your

00:49:25.690 --> 00:49:29.119
course about this and that. All of that knowledge

00:49:29.119 --> 00:49:32.420
lives on for them. And I don't have to be there,

00:49:32.420 --> 00:49:35.619
you know, holding the hands of neurotic writers

00:49:35.619 --> 00:49:38.360
anymore because like I did that for 12 years

00:49:38.360 --> 00:49:41.760
and that was enough for me to do in a daily hands

00:49:41.760 --> 00:49:44.940
on kind of way. But everything I know is still

00:49:44.940 --> 00:49:50.360
in there helping everyone. And I just love that.

00:49:50.760 --> 00:49:53.019
I love, you know, I want to build things that

00:49:53.019 --> 00:49:55.519
are durable, that last I feel like sustainable

00:49:55.519 --> 00:49:58.449
business is like a really big topic. these days

00:49:58.449 --> 00:50:02.670
and so for coaches and stuff like to me this

00:50:02.670 --> 00:50:06.349
having this one too many option where the community

00:50:06.349 --> 00:50:10.449
supports each other and adds that element also

00:50:10.449 --> 00:50:12.170
those of us who actually like our people to get

00:50:12.170 --> 00:50:15.730
a result who aren't those like coaches who don't

00:50:15.730 --> 00:50:17.369
I don't care if you do it or not I'm just picking

00:50:17.369 --> 00:50:19.909
up my big check you know if you actually are

00:50:19.909 --> 00:50:23.530
hoping to transform lives that's your drive um

00:50:23.530 --> 00:50:26.400
this is It just gets better results. You just

00:50:26.400 --> 00:50:30.480
get more wins. And that's really, really important

00:50:30.480 --> 00:50:34.480
to me that the transformation actually occurs

00:50:34.480 --> 00:50:38.760
for people. So it's one of the reasons I love

00:50:38.760 --> 00:50:42.219
paid community. I just have to say welcome to

00:50:42.219 --> 00:50:45.619
Hillary, first of all. Hillary is so talented

00:50:45.619 --> 00:50:51.250
as a... artist, you know, actress, just an amazing

00:50:51.250 --> 00:50:53.750
woman. Hillary, I don't know how much you're

00:50:53.750 --> 00:50:55.949
familiar with school, but I actually see you

00:50:55.949 --> 00:50:59.289
doing some classes on school. Carol has the Growth

00:50:59.289 --> 00:51:01.409
Academy. I pinned it up there. She has a free

00:51:01.409 --> 00:51:03.750
week if you haven't been on school. But are you

00:51:03.750 --> 00:51:05.809
on school? And then Steph, I see you for the

00:51:05.809 --> 00:51:09.030
next question. I am not. And April Roy, I can't

00:51:09.030 --> 00:51:10.750
believe you haven't told me about it yet, because

00:51:10.750 --> 00:51:14.829
this sounds really cool. It really is. I blame

00:51:14.829 --> 00:51:19.469
you, Roy. Now we will, Hillary. Now we will.

00:51:19.789 --> 00:51:22.050
I just see coaches out there. I see people trying

00:51:22.050 --> 00:51:26.969
to be Amazon resellers, and they're on Shopify,

00:51:27.329 --> 00:51:28.909
and they're dealing with physical products, or

00:51:28.909 --> 00:51:35.230
they're trying to sell a course. If you're in

00:51:35.230 --> 00:51:37.909
the coaching and consulting space, the whole

00:51:37.909 --> 00:51:40.590
mantra out there is you need a $10 ,000 offer.

00:51:40.690 --> 00:51:43.110
You need to find $10 ,000 clients. And if you

00:51:43.110 --> 00:51:45.389
give me $10 ,000, I'll teach you how to get $10

00:51:45.389 --> 00:51:50.329
,000 clients. I mean, can people raise their

00:51:50.329 --> 00:51:53.150
hands in this? Does this sound familiar to people?

00:51:53.510 --> 00:51:55.690
You keep hearing about selling high ticket. Oh,

00:51:55.690 --> 00:51:59.349
it's so important. I made so much money on 25

00:51:59.349 --> 00:52:03.139
bucks a month. No obligation leave any time and

00:52:03.139 --> 00:52:05.780
I was able to help so many more people and I

00:52:05.780 --> 00:52:09.099
want to say who in here loves marketing marketing

00:52:09.099 --> 00:52:13.559
all the time because I don't I I came out of

00:52:13.559 --> 00:52:17.840
journalism and not marketing and You have to

00:52:17.840 --> 00:52:20.599
do a lot of marketing to sell a $10 ,000 thing

00:52:20.599 --> 00:52:23.920
and You don't have to do a lot of marketing to

00:52:23.920 --> 00:52:27.079
sell a $25 thing This is that simple. To me,

00:52:27.159 --> 00:52:29.619
I get to spend so much more time actually helping

00:52:29.619 --> 00:52:31.780
people instead of the marketing marketing side,

00:52:32.139 --> 00:52:38.579
which I'm not into. Wow. That's big for me. Hi,

00:52:38.800 --> 00:52:41.940
Annalee. Hi, Steph, will we take the mic? I know

00:52:41.940 --> 00:52:44.599
we're coming into 52 minutes, so Carol is spending

00:52:44.599 --> 00:52:46.539
a lot of time. I really appreciate it. Steph,

00:52:46.579 --> 00:52:48.440
take the mic, and then I see Hilary, you have

00:52:48.440 --> 00:52:51.579
your hands up. Welcome, DJ, Danielle, and Annalee.

00:52:52.279 --> 00:52:54.920
Got a house here, Carol. Yeah. Hello. Thank you

00:52:54.920 --> 00:52:59.860
so much. I was going to ask you, let me see if

00:52:59.860 --> 00:53:01.320
I can remember because I'm getting older and

00:53:01.320 --> 00:53:08.099
I forget. Oh, what do you recommend when you're

00:53:08.099 --> 00:53:10.280
starting? Should it be, I was going to say, should

00:53:10.280 --> 00:53:14.420
it be free first? But I just saw on your link

00:53:14.420 --> 00:53:17.920
that you do trials. Which kind of gives it to

00:53:17.920 --> 00:53:20.599
them. Yeah, you can do a one -week trial. We

00:53:20.599 --> 00:53:22.639
also do a two -week refund. Like, hey, if you

00:53:22.639 --> 00:53:24.360
come here, this isn't for you. You're like, it

00:53:24.360 --> 00:53:28.920
sucks. Let me give you your money back. As I

00:53:28.920 --> 00:53:31.000
used to say in the den, we only want people who

00:53:31.000 --> 00:53:35.639
want to be here. You don't want to try to cling

00:53:35.639 --> 00:53:38.179
to members who are unhappy with you, think you

00:53:38.179 --> 00:53:42.199
don't have a good offer. I'm looking to catalyze

00:53:42.199 --> 00:53:44.019
the people who are excited about launching their

00:53:44.019 --> 00:53:47.210
communities and doing it. with a shortcut from

00:53:47.210 --> 00:53:49.550
somebody who's like a dinosaur of paid community

00:53:49.550 --> 00:53:52.889
and has been doing it forever and can steer you

00:53:52.889 --> 00:53:56.230
around a lot of potholes. So you know if that's

00:53:56.230 --> 00:54:01.210
not you then let me know. Right and then um I

00:54:01.210 --> 00:54:03.289
saw like I had asked a question in the chat about

00:54:03.289 --> 00:54:07.550
can you can you download the recordings of the

00:54:07.550 --> 00:54:12.130
classes and someone responded yes but I'm assuming

00:54:12.130 --> 00:54:16.579
that's on the higher ticket that's on the $99.

00:54:16.800 --> 00:54:19.579
That's up to you. I don't know. I don't know

00:54:19.579 --> 00:54:23.480
if it's that. You know, I don't I haven't even

00:54:23.480 --> 00:54:25.460
looked at whether people can download all my

00:54:25.460 --> 00:54:28.199
stuff in this community. We did make it so everyone

00:54:28.199 --> 00:54:30.940
could download it in freelance writers. And I

00:54:30.940 --> 00:54:33.739
know a lot of experts are really paranoid about

00:54:33.739 --> 00:54:36.960
this, about. They're like, everyone's just going

00:54:36.960 --> 00:54:39.320
to come in and download everything and then leave.

00:54:39.519 --> 00:54:42.599
And the reason they don't is that community,

00:54:43.199 --> 00:54:46.750
they cannot download. and walk away with the

00:54:46.750 --> 00:54:50.250
community, the support, the love, the care, the

00:54:50.250 --> 00:54:52.710
concern, the ability to get a question answered

00:54:52.710 --> 00:54:54.809
at 10 o 'clock at night when they are feeling

00:54:54.809 --> 00:54:57.449
lonely and sad and freaked out about their thing.

00:54:59.130 --> 00:55:02.690
I had people stay for years and years and years.

00:55:04.150 --> 00:55:08.750
I guess I'm asking more so. Because if you can

00:55:08.750 --> 00:55:10.829
download the recordings, of course you want to

00:55:10.829 --> 00:55:12.530
let your community know, but you can repurpose

00:55:12.530 --> 00:55:16.070
it into a podcast or your YouTube channel, whatever,

00:55:17.030 --> 00:55:19.469
where you can have it set up for just the host

00:55:19.469 --> 00:55:23.750
to download versus your entire community. My

00:55:23.750 --> 00:55:27.429
sense is that you can set your parameters in

00:55:27.429 --> 00:55:29.750
school how you want them. You can give people

00:55:29.750 --> 00:55:31.710
access to things, they can download things or

00:55:31.710 --> 00:55:35.650
not, or you say what goes in your community.

00:55:35.900 --> 00:55:38.960
you know what this cheap the free level people

00:55:38.960 --> 00:55:41.059
what do they get access to not this not this

00:55:41.059 --> 00:55:44.260
not this not this you know you you set it up

00:55:44.260 --> 00:55:51.440
so interesting i see um hillary and then if kurtis

00:55:51.440 --> 00:55:53.480
is off the phone we'll go to kurtis afterwards

00:55:53.480 --> 00:55:56.400
thanks stephanie great questions i i really enjoyed

00:55:56.400 --> 00:55:58.400
your questions because you were asking them for

00:55:58.400 --> 00:56:03.400
me too so thank you um hillary So all right,

00:56:03.400 --> 00:56:08.519
I've tried doing courses before and It's so all

00:56:08.519 --> 00:56:11.260
-consuming and like literally like it has got

00:56:11.260 --> 00:56:13.679
to be more than a nine -to -five job I'm looking

00:56:13.679 --> 00:56:15.519
for something to help so I'm a casting director

00:56:15.519 --> 00:56:18.400
Okay, and I'm looking for something that would

00:56:18.400 --> 00:56:21.219
be good to aid do announcements for casting but

00:56:21.219 --> 00:56:23.440
also for movies and things that I'm not casting

00:56:23.440 --> 00:56:26.119
for to do courses their classes teaching you

00:56:26.119 --> 00:56:28.260
how to audition for these for different movies

00:56:28.260 --> 00:56:32.010
how to audition for things and how to make your

00:56:32.010 --> 00:56:34.590
demo reels and stuff like that. And something

00:56:34.590 --> 00:56:36.449
that I've been wanting to do on here for a while,

00:56:36.590 --> 00:56:38.130
it's just getting people over here, getting everything

00:56:38.130 --> 00:56:40.289
at the right time. It's just, it's difficult

00:56:40.289 --> 00:56:43.389
with this app and I need to do this. It's something

00:56:43.389 --> 00:56:47.170
I need to do. I don't have a whole lot of startup

00:56:47.170 --> 00:56:49.309
fund to be able to put like a whole, you know,

00:56:49.429 --> 00:56:51.730
pay a year upfront or things like that. So what

00:56:51.730 --> 00:56:54.289
options would I be able to use on this and would

00:56:54.289 --> 00:56:58.099
it be a viable? you know, an outlet for me to

00:56:58.099 --> 00:56:59.800
be able to do this, to be able to bring my people

00:56:59.800 --> 00:57:02.380
from different apps over here, not here, excuse

00:57:02.380 --> 00:57:05.059
me, over to school to do the auditions and to

00:57:05.059 --> 00:57:07.039
be able to meet with everyone, to be able to

00:57:07.039 --> 00:57:08.699
help coach, to be able to help guide them in

00:57:08.699 --> 00:57:11.340
some of these auditions. Is that a viable platform

00:57:11.340 --> 00:57:13.019
for that or is it not really set up that way?

00:57:13.300 --> 00:57:16.500
I think it totally is and I'm like, I was a secretary

00:57:16.500 --> 00:57:21.059
at MGM and the William Morris Agency in a past

00:57:21.059 --> 00:57:23.400
life and my husband's degree. Well hello new

00:57:23.400 --> 00:57:28.719
friend! It's been a long time since I lived in

00:57:28.719 --> 00:57:35.559
there, in that world. But those are some basic

00:57:35.559 --> 00:57:39.679
trainings that so many budding actors would be

00:57:39.679 --> 00:57:43.480
interested in. To be able to support each other

00:57:43.480 --> 00:57:46.599
at such a tough life, that sounds like such a

00:57:46.599 --> 00:57:49.780
great idea for a community to me. Yeah, I mean,

00:57:50.139 --> 00:57:53.940
nine bucks a month, get the basics set up. And

00:57:53.940 --> 00:57:56.199
put it together if you have a list already already

00:57:56.199 --> 00:57:59.039
got different audiences, different places. I

00:57:59.039 --> 00:58:01.019
think that would be fascinating. I'd love to

00:58:01.019 --> 00:58:04.079
help you on that. Yeah, you know, help you get

00:58:04.079 --> 00:58:08.719
that ready to launch. And organize it and get

00:58:08.719 --> 00:58:13.219
everybody excited about it and. Sorry, I said,

00:58:13.219 --> 00:58:15.019
we can exchange numbers later and we'll jump

00:58:15.019 --> 00:58:17.940
on a call sometime this week and yeah, I think

00:58:17.940 --> 00:58:21.079
Adrian is hopefully sending you guys links to.

00:58:21.889 --> 00:58:26.409
Yeah, the link is on the top where I live. Yep,

00:58:26.409 --> 00:58:28.489
I have the link on the top. Thank you, Hillary.

00:58:28.590 --> 00:58:30.849
Great questions, too. And we'll end the last

00:58:30.849 --> 00:58:33.889
question with Curtis. Hi, Curtis. Curtis is cool.

00:58:34.449 --> 00:58:38.150
Hello, hello, hello. Greetings, everyone. Hey,

00:58:38.170 --> 00:58:42.670
Karen, that's good information. Now, I have some

00:58:42.670 --> 00:58:45.610
questions. You don't have to answer if you don't

00:58:45.610 --> 00:58:50.809
have to, if you don't want to. How long you been

00:58:50.809 --> 00:58:55.409
on the platform? Almost a year or so. I mean,

00:58:55.530 --> 00:58:57.469
I was on. Usually you're on for a few months

00:58:57.469 --> 00:58:59.590
before you're like launching. You're just building

00:58:59.590 --> 00:59:05.110
it and organizing it, you know. OK, cool. So

00:59:05.110 --> 00:59:10.150
what what what services or product are you promoting

00:59:10.150 --> 00:59:14.230
on school? I'm here to teach people how to launch

00:59:14.230 --> 00:59:19.500
paid communities. That's what I do. OK. I spent

00:59:19.500 --> 00:59:23.079
12 years in my first community and I've corsetized

00:59:23.079 --> 00:59:26.159
everything I know, how to get rid of annoying

00:59:26.159 --> 00:59:29.880
members who need to be dismissed, every little

00:59:29.880 --> 00:59:33.079
thing that you need to deal with in running a

00:59:33.079 --> 00:59:36.480
paid community, how to establish community rules

00:59:36.480 --> 00:59:40.420
the right way and just all the things. That's

00:59:40.420 --> 00:59:43.659
what my training stuff is that I have in there

00:59:43.659 --> 00:59:46.400
and we just keep making more. someone points

00:59:46.400 --> 00:59:49.019
something out. I thought I had done a lot on

00:59:49.019 --> 00:59:52.019
testimonials and when we looked today during

00:59:52.019 --> 00:59:55.119
this training on websites, I thought, I'm going

00:59:55.119 --> 00:59:59.059
to do more. There isn't enough there. I'm always

00:59:59.059 --> 01:00:05.880
adding to the resources. Is this the only avenue,

01:00:06.280 --> 01:00:09.460
the only platform you own, school? Do you promote

01:00:09.460 --> 01:00:15.190
anywhere else other than school? The place you

01:00:15.190 --> 01:00:18.530
pay and access my materials is school. I have

01:00:18.530 --> 01:00:21.329
a YouTube channel that promotes the school. I'm

01:00:21.329 --> 01:00:25.570
doing podcasts that promote this, and I'm talking

01:00:25.570 --> 01:00:27.989
to my network on LinkedIn about it. Those are

01:00:27.989 --> 01:00:32.070
my three marketing angles I'm doing. Got it.

01:00:32.269 --> 01:00:37.650
So is it safe to say, well, what percentage you

01:00:37.650 --> 01:00:41.409
say you get your business from off of school,

01:00:41.769 --> 01:00:45.949
from the totality of all those platforms? Well,

01:00:46.150 --> 01:00:48.710
the surprising thing for me has been that a lot

01:00:48.710 --> 01:00:52.369
of the members I have in Community Growth Academy,

01:00:52.699 --> 01:00:55.360
were members of my freelance writing community.

01:00:55.539 --> 01:00:58.639
It turns out they have other things they do and

01:00:58.639 --> 01:01:02.300
coach about and passion projects. I really did

01:01:02.300 --> 01:01:04.500
not expect any of the audience to come from that.

01:01:04.659 --> 01:01:07.480
I thought that there would be no crossover. But

01:01:07.480 --> 01:01:09.219
these are the people who know me and know what

01:01:09.219 --> 01:01:12.300
I deliver in community. Some of them put their

01:01:12.300 --> 01:01:14.059
hands up right away. We're like, oh my God, I

01:01:14.059 --> 01:01:16.420
want to do a community about this because they've

01:01:16.420 --> 01:01:19.139
watched what I've done and they know how lucrative

01:01:19.139 --> 01:01:22.909
it was. I think a lot of people who are creative

01:01:22.909 --> 01:01:27.369
these days, as they watch AI replacing a lot

01:01:27.369 --> 01:01:30.230
of what they do, are starting to think what's

01:01:30.230 --> 01:01:33.610
next for me? What is the next level of how can

01:01:33.610 --> 01:01:37.789
I earn in a new way that delivers value for people

01:01:37.789 --> 01:01:41.530
and that isn't what I'm doing now that may be

01:01:41.530 --> 01:01:47.369
taken by a robot? talking to people in my network

01:01:47.369 --> 01:01:49.809
who already know me and my LinkedIn DMs. People

01:01:49.809 --> 01:01:52.750
who know and love you already are always the

01:01:52.750 --> 01:01:55.889
easiest people to get excited about what your

01:01:55.889 --> 01:01:58.650
new thing is. This has been a big pivot for me

01:01:58.650 --> 01:02:02.289
which has been really interesting because I spent

01:02:02.289 --> 01:02:04.489
years building the other audience and this one

01:02:04.489 --> 01:02:09.030
I'm just cold starting it and going with it because

01:02:09.030 --> 01:02:12.170
I love paid community and I love helping other

01:02:12.170 --> 01:02:15.260
people make money. is kind of what I learned

01:02:15.260 --> 01:02:18.139
is really a core value for me. It's exciting

01:02:18.139 --> 01:02:19.639
to me. I know there's a lot of people who are

01:02:19.639 --> 01:02:21.519
like, I just want to make a million bucks. I

01:02:21.519 --> 01:02:23.099
don't care about you. I don't want to teach you

01:02:23.099 --> 01:02:24.800
anything. I don't want to show you what I'm doing.

01:02:25.019 --> 01:02:28.199
I'll keep it to myself. And that's just not how

01:02:28.199 --> 01:02:30.920
I am. And I think that's a trait of community

01:02:30.920 --> 01:02:33.280
founders that you have a big heart for helping

01:02:33.280 --> 01:02:37.980
a lot of other people succeed. And I love it.

01:02:37.980 --> 01:02:40.500
I say it's better than better. It's more fun

01:02:40.500 --> 01:02:44.429
than if I succeeded myself. So when you look

01:02:44.429 --> 01:02:47.010
at your whole infrastructure or your business

01:02:47.010 --> 01:02:51.590
unit, your operational infrastructure, would

01:02:51.590 --> 01:02:55.650
you say 30 % of your business come from school

01:02:55.650 --> 01:03:00.510
or 80 %? No, I am not getting leads too much

01:03:00.510 --> 01:03:03.070
through school yet because I'm just still getting

01:03:03.070 --> 01:03:07.130
up the discovery rankings and that's more once

01:03:07.130 --> 01:03:10.429
you start to. be a really high profile player

01:03:10.429 --> 01:03:13.570
on there, you do get people through school itself.

01:03:14.750 --> 01:03:17.289
Got it. Okay, okay, okay. I need to network more

01:03:17.289 --> 01:03:18.969
and show up on more on other people's groups

01:03:18.969 --> 01:03:23.550
and talk more and only 70 hours in the day. So

01:03:23.550 --> 01:03:26.610
to get up that network is the algorithm. I think

01:03:26.610 --> 01:03:30.590
I heard you say if you engage in more some kind

01:03:30.590 --> 01:03:34.409
of way, if you I guess on the platform more,

01:03:35.469 --> 01:03:38.610
you up higher on the ranking of that search engine

01:03:38.610 --> 01:03:40.130
or something. That's how you get the numbers.

01:03:40.150 --> 01:03:43.630
Yeah, you get up their discovery rankings. But

01:03:43.630 --> 01:03:45.829
also you can participate in other people's groups,

01:03:46.170 --> 01:03:50.949
share useful info, just do networking among other

01:03:50.949 --> 01:03:54.170
marketing groups, groups about how to be successful

01:03:54.170 --> 01:03:58.070
on school. There are so many communities on school

01:03:58.070 --> 01:04:02.059
that are all. brainstorming together. I'm in

01:04:02.059 --> 01:04:05.320
one I love called Undeterred by a founder is

01:04:05.320 --> 01:04:08.659
a American guy who's living in Budapest. And

01:04:08.659 --> 01:04:11.440
he does some work for school, I think as well.

01:04:12.119 --> 01:04:15.940
And I just think it's an interesting group of

01:04:15.940 --> 01:04:18.659
people who are many of whom are launching on

01:04:18.659 --> 01:04:21.860
school and asking a lot of interesting questions.

01:04:22.239 --> 01:04:24.219
And I don't know, I'm just liking the conversations,

01:04:24.219 --> 01:04:27.199
you know, hanging out. That's I'm on a free level.

01:04:27.380 --> 01:04:31.239
Speaking of I'm on a free level and he has another

01:04:31.239 --> 01:04:37.460
level. I'm going to try to close that age. I'm

01:04:37.460 --> 01:04:42.420
sorry for being so chatty. So we're wrapping

01:04:42.420 --> 01:04:44.920
up the end of the year. So when you do your review

01:04:44.920 --> 01:04:49.280
and you look at your footprint, what you just

01:04:49.280 --> 01:04:52.760
done, do you feel like you hit your goals on

01:04:52.760 --> 01:04:57.079
school as far as revenue or whatever that goal

01:04:57.079 --> 01:05:00.510
was? the amount of people you was, you know,

01:05:00.690 --> 01:05:02.869
planning to get as far as numbers. I think I

01:05:02.869 --> 01:05:04.789
heard you say something earlier. You, you went

01:05:04.789 --> 01:05:07.510
up, I think you two X or three X your number,

01:05:07.750 --> 01:05:11.389
your count. So it sounds like you hit your goal

01:05:11.389 --> 01:05:14.389
by the time the end of the year. I don't know.

01:05:15.010 --> 01:05:18.409
The big journey for me this year has been coming

01:05:18.409 --> 01:05:20.670
to think that I only want a hundred people in

01:05:20.670 --> 01:05:24.030
this community. That I may not want to scale

01:05:24.030 --> 01:05:26.670
this up and up to thousands like I had before.

01:05:28.030 --> 01:05:30.530
that I'm really liking working really closely

01:05:30.530 --> 01:05:33.190
with people and maybe just the rates will just

01:05:33.190 --> 01:05:39.190
go up and I may just keep it to about 100. I

01:05:39.190 --> 01:05:43.010
like limit 100 groups and I already had a successful

01:05:43.010 --> 01:05:46.550
exit. I don't need to scale to millions and I

01:05:46.550 --> 01:05:50.469
did that. This one is my give back of everything

01:05:50.469 --> 01:05:53.670
paid community has given to my family and to

01:05:53.670 --> 01:05:56.210
me. You know, we had a five -bedroom house on

01:05:56.210 --> 01:06:00.269
like Washington in Seattle. Now I'm just investing

01:06:00.269 --> 01:06:03.210
my money and traveling in my RV and you know,

01:06:03.210 --> 01:06:06.130
it's just given us so much freedom and so much

01:06:06.130 --> 01:06:08.789
just I want to say like personal fulfillment.

01:06:09.050 --> 01:06:11.969
It's just been really gratifying to help so many

01:06:11.969 --> 01:06:16.900
people and I think I may want to keep this one

01:06:16.900 --> 01:06:18.739
compact, but I feel like someone asked about

01:06:18.739 --> 01:06:21.840
scaling it up. What I want to say is it doesn't

01:06:21.840 --> 01:06:25.039
take more staff to serve 1 ,000 -person community

01:06:25.039 --> 01:06:29.559
than 100. It's really interesting, but the community

01:06:29.559 --> 01:06:32.619
becomes a self -sustaining engine to some extent.

01:06:33.079 --> 01:06:34.940
When we scaled from 1 ,000 members to 1 ,500

01:06:34.940 --> 01:06:39.619
members, I did not hire one new person. It's

01:06:39.619 --> 01:06:42.780
a very efficient and scalable model if you want

01:06:42.780 --> 01:06:46.820
to go there. I'm not where I wanted to be. I

01:06:46.820 --> 01:06:49.480
think I underestimated how hard the pivot would

01:06:49.480 --> 01:06:51.699
be to a totally different audience, to be really

01:06:51.699 --> 01:06:55.820
honest. But I'm really enjoying all the people

01:06:55.820 --> 01:06:58.639
like Adrienne that I'm meeting, getting out and

01:06:58.639 --> 01:07:00.420
spreading the word about it. And being on shows

01:07:00.420 --> 01:07:03.599
like this is great for me because it reminds

01:07:03.599 --> 01:07:09.019
me how much I love community. And I'm really

01:07:09.019 --> 01:07:13.769
enjoying just spreading the gospel of the paid

01:07:13.769 --> 01:07:16.969
community model because I think it's the answer.

01:07:17.369 --> 01:07:22.230
I think it's just such a good way to be. Once

01:07:22.230 --> 01:07:24.110
it's up and running, if you feel like, oh, I'm

01:07:24.110 --> 01:07:26.150
broke, well, maybe I should raise my rates or

01:07:26.150 --> 01:07:30.210
do a flash sale or put a new course up. It's

01:07:30.210 --> 01:07:32.349
like you just have all these levers you can operate

01:07:32.349 --> 01:07:38.719
to generate more income once you have it. Wow,

01:07:38.800 --> 01:07:41.519
oh, Stephanie, one more question. Sorry, Carol.

01:07:44.280 --> 01:07:48.159
Thanks, Curtis. OK. Yeah, I just wanted to know,

01:07:48.159 --> 01:07:51.420
you know how, like when you do events, people

01:07:51.420 --> 01:07:55.460
have like a discord or a telegram for school.

01:07:55.579 --> 01:07:57.860
Do they have like a built in community where

01:07:57.860 --> 01:08:01.239
people can communicate even when you're not doing

01:08:01.239 --> 01:08:04.159
a class like is there? Yeah, yeah, there's forums

01:08:04.159 --> 01:08:07.699
that are going 24 seven. ask your question yeah

01:08:07.699 --> 01:08:12.440
all the time nice to me that's the core of the

01:08:12.440 --> 01:08:15.920
community is is just the forum chat of everybody

01:08:15.920 --> 01:08:20.100
talking about whatever they need you know what

01:08:20.100 --> 01:08:23.380
you guys this is gonna this is gonna sound funny

01:08:23.380 --> 01:08:25.800
but i almost wish i would could retire and like

01:08:25.800 --> 01:08:28.100
do school full time like i feel like i feel like

01:08:28.100 --> 01:08:31.319
something i would love to do but i i just wish

01:08:31.319 --> 01:08:33.699
that i could be but this is a goal all right

01:08:33.699 --> 01:08:37.500
so then my goal is to 2026 and then see where

01:08:37.500 --> 01:08:40.500
I go with it. And I have a good idea what I'm

01:08:40.500 --> 01:08:44.829
going to teach. So. Carol, I didn't even, well,

01:08:44.829 --> 01:08:46.369
I didn't know who you were anyways, because I

01:08:46.369 --> 01:08:48.529
don't know, it's no prep needed, so how am I

01:08:48.529 --> 01:08:51.710
gonna know? I just know last week I wasn't feeling

01:08:51.710 --> 01:08:56.310
good, and so I had to cancel on you, so I so

01:08:56.310 --> 01:08:58.369
apologize. But we've got, I guess at the end

01:08:58.369 --> 01:09:01.130
of the day, April's in the room, Curtis, Steph

01:09:01.130 --> 01:09:03.710
Marie, Candice, thank you, Candice, always supporting

01:09:03.710 --> 01:09:06.989
Roy, which I love seeing Roy and April. Dawn,

01:09:07.069 --> 01:09:10.770
Dawn is an amazing woman too, amazing. filmmaker,

01:09:10.930 --> 01:09:12.550
I think, Dawn, if I'm correct, but you would

01:09:12.550 --> 01:09:15.829
have a lot of things you could teach. And DJ

01:09:15.829 --> 01:09:18.869
who is new, you guys, DJ Sessions. Nice to see

01:09:18.869 --> 01:09:22.289
you, DJ. Anna Lee, who, by the way, during this

01:09:22.289 --> 01:09:24.750
event that we had, Swat and Order, Anna Lee put

01:09:24.750 --> 01:09:28.029
together the most amazing room accessibility

01:09:28.029 --> 01:09:32.050
panel. Anna Lee, that could be a really cool

01:09:32.050 --> 01:09:36.029
program. Oh, my gosh. Nula is in here. Nula and

01:09:36.029 --> 01:09:38.390
Carol, you have both a lot of light because Nula.

01:09:38.699 --> 01:09:42.399
was a journalist for many years, right, Nuala?

01:09:43.739 --> 01:09:47.399
Say hi, Nuala. Last more than 30 years, absolutely.

01:09:48.479 --> 01:09:52.800
Yeah, I made a lot of mature career stage journalists

01:09:52.800 --> 01:09:57.020
who are like, I need a new thing to do. Yeah,

01:09:57.560 --> 01:10:00.460
we never did. We're like actors. We don't actually

01:10:00.460 --> 01:10:03.960
retire, but yeah, I did. Yes. Well, that's the

01:10:03.960 --> 01:10:06.159
other reason I love paid community is it actually

01:10:06.159 --> 01:10:10.319
you can. have an exit and have money, you know,

01:10:10.500 --> 01:10:15.859
to retire on. Well, that's because I joined,

01:10:16.819 --> 01:10:18.840
I don't have my own community on school, but

01:10:18.840 --> 01:10:24.319
I joined school as to be a part of another community.

01:10:24.319 --> 01:10:27.760
And then I realized I already had an account

01:10:27.760 --> 01:10:34.399
from years ago. Oh, wow. Yeah. But didn't do

01:10:34.399 --> 01:10:38.810
anything with it, obviously. Yeah, so I'm thinking

01:10:38.810 --> 01:10:42.689
about creating my own community and I'm just

01:10:42.689 --> 01:10:46.510
not sure how much extra work is with all the

01:10:46.510 --> 01:10:49.770
other stuff that I'm doing. Almost everyone in

01:10:49.770 --> 01:10:53.090
my community is juggling launching their community

01:10:53.090 --> 01:10:56.189
on top of whatever it is they're doing now. So

01:10:56.189 --> 01:10:59.609
you get lots of support for how to make that

01:10:59.609 --> 01:11:02.289
happen. And I built my first community the same

01:11:02.289 --> 01:11:04.619
way I was freelance writing all day and building

01:11:04.619 --> 01:11:07.960
my blog in the community from 8 to midnight for

01:11:07.960 --> 01:11:11.840
quite a while until I was able to stop freelancing.

01:11:12.600 --> 01:11:16.600
So, you know, I'm all about ways to make that

01:11:16.600 --> 01:11:20.159
happen. That should be a brainstorm. We do actually.

01:11:22.880 --> 01:11:25.460
If you just came in the pin link on the top,

01:11:25.699 --> 01:11:28.199
Community Growth Academy, Carol has a free week

01:11:28.199 --> 01:11:30.979
so you could go in. Actually, I'm thinking of

01:11:30.979 --> 01:11:34.380
joining her academy because then this is exactly

01:11:34.380 --> 01:11:36.180
what I want to do, so I might as well learn.

01:11:36.319 --> 01:11:38.640
I do better when someone actually holds my hand

01:11:38.640 --> 01:11:40.739
and shows me how to do something, even if it's

01:11:40.739 --> 01:11:45.100
in video. I'm so glad you're here. We all do,

01:11:45.239 --> 01:11:46.960
right? Well, this has been really fun. We have

01:11:46.960 --> 01:11:50.060
a really interesting group here. people with

01:11:50.060 --> 01:11:52.619
a lot of different expertise that could probably

01:11:52.619 --> 01:11:56.020
make rockin' communities. So come on down, shoot

01:11:56.020 --> 01:11:58.439
me a message, email me whatever, you know, if

01:11:58.439 --> 01:12:00.819
you have questions, or just grab the one -week

01:12:00.819 --> 01:12:02.920
P -Trial, come in, look around, see what's going

01:12:02.920 --> 01:12:05.630
on. I love that. Let me just say thank you to

01:12:05.630 --> 01:12:07.930
executive. Your PTR now is better. I could see

01:12:07.930 --> 01:12:09.670
it. It was like kind of crooked the other time.

01:12:10.010 --> 01:12:12.310
And Danielle and Austin and JP, thank you guys

01:12:12.310 --> 01:12:14.930
so much. I'm going to close out the room and

01:12:14.930 --> 01:12:16.649
close out. Once I shut down chatter, I won't

01:12:16.649 --> 01:12:19.409
be able to speak. So I am going to end the stream.

01:12:19.489 --> 01:12:22.329
This was great. I normally don't go an hour and

01:12:22.329 --> 01:12:24.189
12 minutes. Carol, thank you so much for your

01:12:24.189 --> 01:12:26.569
time. I really appreciate it. I can't wait to

01:12:26.569 --> 01:12:28.989
see this chapter and you'll have a chance to

01:12:28.989 --> 01:12:30.840
look at it. So I'm very excited. OK, I'm going

01:12:30.840 --> 01:12:32.920
to end it all. Thank you guys for joining us.

01:12:33.020 --> 01:12:33.380
All right.