Brand Clarity, Longevity & Legacy: Rich Kozak on Building Brands That Live in Hearts, Not Just Logos

WEBVTT

00:00:00.000 --> 00:00:03.120
It's you, my guests, in the book. And the book

00:00:03.120 --> 00:00:05.500
is a narrative, so it's not a transcript. Hi,

00:00:05.639 --> 00:00:08.199
everyone, we're live. I know it's weird that

00:00:08.199 --> 00:00:12.589
it's 10 o 'clock in the morning or 10, 15. So

00:00:12.589 --> 00:00:14.810
sorry, market domination. I'll be back to work

00:00:14.810 --> 00:00:17.289
in a few minutes, but I also have a producer

00:00:17.289 --> 00:00:19.609
of podcasts, which I do a variety of different

00:00:19.609 --> 00:00:21.730
things. I've had so many hats on this morning

00:00:21.730 --> 00:00:24.050
that my hair already, my bangs do not look good.

00:00:24.050 --> 00:00:26.030
And that's kind of like my brand, but anyway,

00:00:26.129 --> 00:00:30.530
so welcome everyone. Okay. Our guest, he is obviously

00:00:30.530 --> 00:00:33.770
bright. He's obviously brilliant because he's

00:00:33.770 --> 00:00:37.119
here with us. He's not bald. Unfortunately, because

00:00:37.119 --> 00:00:40.039
I like my bald jokes but can't lie with you,

00:00:40.219 --> 00:00:45.340
Rich. But Rich is totally on. brand. Very cool.

00:00:45.439 --> 00:00:48.700
His company is rich brands. How cool is that?

00:00:48.840 --> 00:00:51.240
I wish I grew up and had a name like rich. I'm

00:00:51.240 --> 00:00:54.939
not just like Adrian, yo Adrian. So I don't know

00:00:54.939 --> 00:00:56.859
anything about rich. He started talking. I'm

00:00:56.859 --> 00:00:59.539
like, wait, save it for this podcast right here.

00:00:59.579 --> 00:01:03.000
Cause I want, I know if there's a piece of my

00:01:03.000 --> 00:01:05.760
whole, you know, Google me kind of, you know,

00:01:05.879 --> 00:01:08.340
look who I am. You're going to be like clarity.

00:01:08.540 --> 00:01:11.359
And how do you get clarity? Anyways, if you have

00:01:11.359 --> 00:01:13.560
doing so many different things. So first, let's

00:01:13.560 --> 00:01:15.359
have rich introduce himself because I have no

00:01:15.359 --> 00:01:18.459
clue who he is. And then we're going to work

00:01:18.459 --> 00:01:21.099
on and talk about one thing. And it's going to

00:01:21.099 --> 00:01:25.299
be me today. But use me as the example of a poorly,

00:01:25.959 --> 00:01:30.659
not really clear company who maybe herself, the

00:01:30.659 --> 00:01:34.500
owner is not really sure on her own clarity and

00:01:34.500 --> 00:01:36.909
bread. So everyone meet rich brands. I mean,

00:01:37.010 --> 00:01:41.870
Rich Kozak from Rich Brands. Well, good morning

00:01:41.870 --> 00:01:47.790
and thank you for that upbeat setup, Adrienne.

00:01:47.950 --> 00:01:51.870
My name is Rich Kozak and I am the founder of

00:01:51.870 --> 00:01:56.530
Rich Brands and Impact Driven Publishing. So

00:01:56.530 --> 00:02:01.430
for 49 years now, and I'm not done, I have been

00:02:01.430 --> 00:02:05.989
defining and languaging brands and launching

00:02:05.989 --> 00:02:11.009
them. What that means is connecting to why an

00:02:11.009 --> 00:02:15.449
individual starts their business and literally

00:02:15.449 --> 00:02:19.969
building clarity into the way their brand, either

00:02:19.969 --> 00:02:23.810
as an individual or an entity, speaks, shows

00:02:23.810 --> 00:02:29.069
up, promotes. how others respond to them in testimonial

00:02:29.069 --> 00:02:32.250
or endorsement and guiding that and the things

00:02:32.250 --> 00:02:35.490
they do, the stakes in the ground that they place

00:02:35.490 --> 00:02:39.030
to strategically move forward, books, programs,

00:02:39.370 --> 00:02:42.169
products and services, whatever it is for their

00:02:42.169 --> 00:02:46.189
particular area of expertise or their business

00:02:46.189 --> 00:02:51.949
or their calling, whatever they consider it.

00:02:53.730 --> 00:02:58.550
Today, after most a large chart part of my career,

00:02:58.969 --> 00:03:01.969
I ran, I was the executive vice president and

00:03:01.969 --> 00:03:04.689
head of new business development at a what you

00:03:04.689 --> 00:03:08.129
might call back in the day, a high tech ad agency,

00:03:08.669 --> 00:03:12.330
a business to business agency that taught big

00:03:12.330 --> 00:03:16.110
companies what branding is and the process of

00:03:16.110 --> 00:03:19.870
it, and then guided them through preparing them

00:03:19.870 --> 00:03:23.449
for the next stage of their strategic success

00:03:23.449 --> 00:03:27.569
today and for the last 10 years actually. So

00:03:27.569 --> 00:03:30.550
this is the 10th year I've been working only

00:03:30.550 --> 00:03:33.949
with individuals. So if you're listening to this

00:03:33.949 --> 00:03:37.860
today, I'm talking to you. Uh, in addition to

00:03:37.860 --> 00:03:40.300
talking to Adrian, but I'm, I'm literally speaking

00:03:40.300 --> 00:03:44.139
to you and into your heart that individuals.

00:03:44.509 --> 00:03:47.930
our brands and we'll deal with that very early

00:03:47.930 --> 00:03:50.770
in this. What is a brand? How do you even think

00:03:50.770 --> 00:03:53.050
about what your brand is? And I can do that in

00:03:53.050 --> 00:03:56.030
two sentences and you will never see it the same

00:03:56.030 --> 00:04:00.110
way again. Thank goodness. Okay. What, how do

00:04:00.110 --> 00:04:05.050
you think about the brand you are and what brand

00:04:05.050 --> 00:04:10.430
do you get to become to be successful at where

00:04:10.430 --> 00:04:12.780
you're going? That's what we're going to talk

00:04:12.780 --> 00:04:16.480
about today. We do it all day long with individuals

00:04:16.480 --> 00:04:20.560
and there are wonderful guidelines and tips and

00:04:20.560 --> 00:04:23.360
steps and language and it's not jargon language.

00:04:23.420 --> 00:04:26.560
It's not tricky talk. It's not, well, you need

00:04:26.560 --> 00:04:28.680
a, and I'll use a term you've never heard or

00:04:28.680 --> 00:04:30.459
you don't really know what it means. So you think,

00:04:30.779 --> 00:04:34.560
Oh, I need a guru. You don't need a guru. You

00:04:34.560 --> 00:04:37.779
get to understand it's just steps. And when you

00:04:37.779 --> 00:04:42.120
leave steps out, it doesn't work well. So like

00:04:42.120 --> 00:04:46.379
knowing the steps and doing them put you on a

00:04:46.379 --> 00:04:50.600
very good path to succeed at what you want to

00:04:50.600 --> 00:04:54.519
succeed at. So welcome to Rich Brands. Well,

00:04:54.620 --> 00:04:57.879
yeah, I think I'm putting myself in the hot seat,

00:04:57.879 --> 00:05:02.089
volunteering because hey, this is going to be

00:05:02.089 --> 00:05:03.930
free therapy for me. So I'm really excited about

00:05:03.930 --> 00:05:08.589
this. But no, seriously. So yeah, I have a vision.

00:05:08.670 --> 00:05:12.029
I have a mission. But I really that's the one

00:05:12.029 --> 00:05:13.949
thing. And what I hear a lot of times from people

00:05:13.949 --> 00:05:16.829
is, but I'm doing so many things. OK, so yes,

00:05:16.829 --> 00:05:19.790
I have my new book, which is from the podcast.

00:05:20.189 --> 00:05:22.610
The logo doesn't match. I'm not using my face.

00:05:22.610 --> 00:05:25.689
I'm just calling it unscripted brilliance. So

00:05:25.689 --> 00:05:27.670
unless you're familiar with the show, it's kind

00:05:27.670 --> 00:05:32.220
of probably not as What is the word that I'm

00:05:32.220 --> 00:05:36.100
trying to say? Congruent. Yes, thank you. You're

00:05:36.100 --> 00:05:39.639
welcome. But it's weird for me because I have

00:05:39.639 --> 00:05:41.980
professional global etiquette, which I'm a graduate

00:05:41.980 --> 00:05:44.740
of the Protocol School of Washington with my

00:05:44.740 --> 00:05:47.459
certified corporate etiquette and international

00:05:47.459 --> 00:05:52.800
protocol consultation. So I have that. And then

00:05:52.800 --> 00:05:55.879
I have 35 years in the logo branded business,

00:05:56.139 --> 00:06:00.399
promotional products. AKA swag. So branded merch,

00:06:00.459 --> 00:06:03.379
I'm very familiar with, right? And then I have,

00:06:03.560 --> 00:06:07.000
I'm a podcast producer, started with market domination.

00:06:07.939 --> 00:06:11.500
That brings me passion. I love working with Winey

00:06:11.500 --> 00:06:13.939
Palooza podcast, Rebecca Green and Grow Your

00:06:13.939 --> 00:06:15.839
Business, Grow Your Wealth with Gary Helt and

00:06:15.839 --> 00:06:17.899
a couple of other podcasts. I produced a podcast

00:06:17.899 --> 00:06:21.980
and that brings me joy. And I love that. I love

00:06:21.980 --> 00:06:27.920
my own podcast. I am a true crime host wi the

00:06:27.920 --> 00:06:33.920
news true crime only p are live with an audience

00:06:33.920 --> 00:06:38.459
live that week airs twice I've never seen in

00:06:38.459 --> 00:06:47.699
my lif more downloads than I've Crime is big

00:06:47.699 --> 00:06:50.300
and I do a true crime hour with Debbie where

00:06:50.300 --> 00:06:53.379
we do true crime news. And then I also have a

00:06:53.379 --> 00:06:56.180
new podcast I created. That's the only first

00:06:56.180 --> 00:06:59.660
AI driven debate style podcast for the etiquette

00:06:59.660 --> 00:07:02.680
industry. So with all that said, I'm like, okay,

00:07:02.939 --> 00:07:06.319
obviously I had one client about six months ago

00:07:06.319 --> 00:07:10.220
that said, wow, you are a creator. and a creative

00:07:10.220 --> 00:07:13.439
with a business background. And I thought, oh,

00:07:13.439 --> 00:07:15.759
that's cool. I wrote one blog about it because

00:07:15.759 --> 00:07:17.439
I thought that's a cool thing. But even that's

00:07:17.439 --> 00:07:20.199
not very clear. And so if you were to ask me,

00:07:20.319 --> 00:07:21.959
I'd say, OK, that's probably the focus, right?

00:07:22.220 --> 00:07:25.759
I have a business experience, eight years with

00:07:25.759 --> 00:07:28.959
SCORE, the first chairwoman here of SCORE, S

00:07:28.959 --> 00:07:32.160
-C -O -R -E dot org, a certified business mentor.

00:07:32.319 --> 00:07:37.410
But I was the chairwoman here for Volu years.

00:07:37.810 --> 00:07:41.569
I love score. What They were, I was, I start

00:07:41.569 --> 00:07:45.889
Arizona, came here in Da became the chair, but,

00:07:46.370 --> 00:07:51.430
but to like hone in my business tight, right?

00:07:51.470 --> 00:07:56.449
So I, I have all these different websites, Facebook,

00:07:56.709 --> 00:08:04.720
everything. Um, all together is my face, right?

00:08:04.819 --> 00:08:07.199
And even that's changed. I mean, some days my

00:08:07.199 --> 00:08:11.060
face is like this, we're like that. So I feel

00:08:11.060 --> 00:08:12.959
like, yeah, people are like, I don't even know

00:08:12.959 --> 00:08:15.720
what she does. And the one thing that helps me

00:08:15.720 --> 00:08:18.000
in my business is my passion, just my energy

00:08:18.000 --> 00:08:21.879
and my excitement and my love for the work, but

00:08:21.879 --> 00:08:24.800
how can you sell passion? So there you have it,

00:08:25.060 --> 00:08:32.120
I'm all ears and eyes. Well, ask me a question.

00:08:33.700 --> 00:08:35.720
Yeah, so this is the big thing. So first, let's

00:08:35.720 --> 00:08:37.419
go into evolving plans. Unless you just want

00:08:37.419 --> 00:08:40.200
me to just reflect and I can reflect. Well, I

00:08:40.200 --> 00:08:41.759
love that, I want to just, before you start,

00:08:41.899 --> 00:08:43.899
I want to understand each section. So we've got

00:08:43.899 --> 00:08:46.940
clarity, longevity, how long a business has been.

00:08:47.100 --> 00:08:50.879
Well, so you can do what you love for more decades.

00:08:51.259 --> 00:08:56.539
Yeah, absolutely. So it has a roadmap and a strategic

00:08:56.539 --> 00:09:01.779
path and that it grows and you can continue doing

00:09:01.779 --> 00:09:03.879
what brings you joy and what you really love

00:09:03.879 --> 00:09:07.139
for more decades. So it's a combination of aspects

00:09:07.139 --> 00:09:09.899
and longevity, longevity for the brand, but also

00:09:09.899 --> 00:09:15.309
longevity for you. I love the word longevity.

00:09:16.009 --> 00:09:20.830
Sorry, go ahead. I'm an organic chef. We grow

00:09:20.830 --> 00:09:23.490
a lot of our own food here. I'm in the middle

00:09:23.490 --> 00:09:25.710
of Los Angeles, but I have gardens and I love

00:09:25.710 --> 00:09:30.549
to cook. And I love to pay attention to truth

00:09:30.549 --> 00:09:32.870
about what we put in our body and on our body.

00:09:33.029 --> 00:09:35.889
So for decades, the kitchen has gotten cleaner

00:09:35.889 --> 00:09:38.909
and cleaner. And our choices of what to eat and

00:09:38.909 --> 00:09:41.509
when to eat and how to eat have gotten better

00:09:41.509 --> 00:09:44.110
and better. And I love to eat and I love to cook.

00:09:45.389 --> 00:09:48.529
The longevity has to do with a lot of things.

00:09:48.929 --> 00:09:54.470
I think probably the most excellent, and it sounds

00:09:54.470 --> 00:09:58.049
a little bit exaggerated, an excellent source

00:09:58.049 --> 00:10:02.210
to wrap a brain around longevity is Peter Diamandis'

00:10:02.629 --> 00:10:06.110
book by that name, Longevity. Peter Diamandis

00:10:06.110 --> 00:10:09.129
is surrounded by companies he owns that are involved

00:10:09.129 --> 00:10:13.730
in the technologies of managing aging in many,

00:10:13.769 --> 00:10:17.809
many ways and health. And he wrote a book said,

00:10:17.950 --> 00:10:19.990
look, because I'm surrounded by this technology

00:10:19.990 --> 00:10:22.629
and I have access to it and I can afford it,

00:10:22.629 --> 00:10:24.929
you know, anything I want to do. Um, like if

00:10:24.929 --> 00:10:27.190
he wants injections of stem cells, he can get

00:10:27.190 --> 00:10:28.529
them, you know, at 10 grand a month, you know,

00:10:28.529 --> 00:10:31.230
he can get, but he says, so I'm writing a book

00:10:31.230 --> 00:10:34.649
saying, here's what I'm doing so that I last

00:10:34.649 --> 00:10:37.590
for more decades. Because people ask me all the

00:10:37.590 --> 00:10:39.330
time, what are you doing? They want to know what

00:10:39.330 --> 00:10:41.009
I'm doing. So he writes a book. It's a great

00:10:41.009 --> 00:10:45.399
book. And it's very small and it's a. Peter Diamandis

00:10:45.399 --> 00:10:47.240
on longevity. Anyway, I really recommend everybody

00:10:47.240 --> 00:10:51.080
reads it. He also to keep your upbeat attitude

00:10:51.080 --> 00:10:53.799
about the world, you know, instead of, oh my

00:10:53.799 --> 00:10:56.840
God, the world is going to, you know, you see

00:10:56.840 --> 00:10:59.000
like, oh, the world is such an exciting place

00:10:59.000 --> 00:11:01.440
and we're overcoming problems in ways we've never

00:11:01.440 --> 00:11:04.240
had before. Like not most people think that.

00:11:04.799 --> 00:11:08.820
He wrote a book called abundance in 2014. Read

00:11:08.820 --> 00:11:11.559
it. It'll blow your mind. Peter Diamandis is

00:11:11.559 --> 00:11:13.220
abundance. And I'm not here to sell Peter. He's

00:11:13.220 --> 00:11:16.080
not my friend. I don't know him personally, but

00:11:16.080 --> 00:11:20.000
those two literally will help you shift your

00:11:20.000 --> 00:11:23.139
life, last longer. And absolutely, you know,

00:11:23.159 --> 00:11:25.299
if you ever get in a, you know, you watch too

00:11:25.299 --> 00:11:27.399
much news one day or something and you go like,

00:11:27.820 --> 00:11:29.940
man, it's going to the, we're, we're on a hell

00:11:29.940 --> 00:11:32.620
and a half. Just grab abundance and read a chapter

00:11:32.620 --> 00:11:35.559
and you'll go, Oh no. No, it's good. We're at

00:11:35.559 --> 00:11:38.240
a really good track. Yeah. It's like the future

00:11:38.240 --> 00:11:42.720
is bright. Yeah. Okay. So let's talk about how

00:11:42.720 --> 00:11:45.639
a future can be bright for you listening to this

00:11:45.639 --> 00:11:50.279
and how you can literally start making your future

00:11:50.279 --> 00:11:52.840
bright. If you're right at the beginning of doing

00:11:52.840 --> 00:11:55.340
what you're doing, or you're ding dang in the

00:11:55.340 --> 00:11:58.340
middle of it, or You've been doing it for 20

00:11:58.340 --> 00:12:02.559
or 30 years and you feel like you want to build

00:12:02.559 --> 00:12:04.679
the steps to the next level. You know, you know,

00:12:04.679 --> 00:12:08.500
there is more, you want to improve your impacts,

00:12:09.100 --> 00:12:11.580
you know, increase your significant presence,

00:12:11.899 --> 00:12:15.600
build a legacy, but, but the gate to the next

00:12:15.600 --> 00:12:18.820
level is locked. It was like, what do you do?

00:12:19.039 --> 00:12:22.360
Okay. I have a client. Lou vickery who used to

00:12:22.360 --> 00:12:25.240
pitch for the New York Yankees back in the 60s

00:12:25.240 --> 00:12:28.460
and he's from Alabama and one day he said reach

00:12:28.460 --> 00:12:32.200
what I do Okay. Well that is a very common question

00:12:32.200 --> 00:12:34.700
from human beings people want to know what to

00:12:34.700 --> 00:12:40.620
do and branding is People people people really

00:12:40.620 --> 00:12:43.980
don't know what it is They have a perception

00:12:43.980 --> 00:12:46.860
of what it is to them if they think it's logos

00:12:46.860 --> 00:12:50.039
or a campaign or a quick line or whatever Whatever

00:12:50.039 --> 00:12:53.399
or their face or is no, but I so I'm gonna start

00:12:53.399 --> 00:12:55.360
there because it's the elephant in the room May

00:12:55.360 --> 00:12:58.720
I it'll help you It'll help everyone listening

00:12:58.720 --> 00:13:00.580
to this ready here goes. I told you I would do

00:13:00.580 --> 00:13:04.100
it in two sentences here goes ready your brand,

00:13:04.120 --> 00:13:07.779
and please write this down. I mean, I know it's

00:13:07.779 --> 00:13:13.500
just a few words, but write it down so that you

00:13:13.500 --> 00:13:17.659
remember to remember it, okay? My brand is a

00:13:17.659 --> 00:13:25.220
perception, period. However, it's not my perception,

00:13:27.240 --> 00:13:31.620
period. So a little background. You can talk

00:13:31.620 --> 00:13:34.720
about your brand for three seconds or three minutes

00:13:34.720 --> 00:13:38.039
or three hours and tell me all about your brand.

00:13:38.120 --> 00:13:41.460
It doesn't matter what you say. It doesn't matter

00:13:41.460 --> 00:13:46.220
what you think your brand is. Your brand is a

00:13:46.220 --> 00:13:50.899
perception, but it's not your perception. It's

00:13:50.899 --> 00:13:56.480
the perception in the mind of your most important

00:13:56.620 --> 00:14:01.080
target audiences, those individuals, maybe their

00:14:01.080 --> 00:14:05.059
companies, maybe their countries. OK, it's the

00:14:05.059 --> 00:14:09.720
perception in the mind of those people whom you

00:14:09.720 --> 00:14:15.379
most want to impact. And you clearly see the

00:14:15.379 --> 00:14:19.360
impacts you are going to make on them. And you

00:14:19.360 --> 00:14:24.409
really want to. It's the perception. in their

00:14:24.409 --> 00:14:28.429
mind. We're not talking about people 25 ,000

00:14:28.429 --> 00:14:30.970
miles away who love to pet giraffes. I don't

00:14:30.970 --> 00:14:33.250
have any problem with giraffes, but if giraffes

00:14:33.250 --> 00:14:34.690
don't have anything to do with your business,

00:14:34.870 --> 00:14:38.269
don't worry about them. It's the people whose

00:14:38.269 --> 00:14:43.950
minds you get to shape the perception in the

00:14:43.950 --> 00:14:48.490
minds of those individuals whom you really, you

00:14:48.490 --> 00:14:52.429
clearly see the impacts. you are going to make

00:14:52.429 --> 00:14:57.389
and you really want to impact them. It's their

00:14:57.389 --> 00:15:01.330
perception. So if a brand is a perception, and

00:15:01.330 --> 00:15:04.049
it's not yours, what is branding? Write this

00:15:04.049 --> 00:15:09.750
down. Branding, now that you know that your brand

00:15:09.750 --> 00:15:12.529
is a perception in the minds of your most important

00:15:12.529 --> 00:15:17.350
target audiences, branding is everything you

00:15:17.350 --> 00:15:20.879
get to do. parenthetically, none of us have the

00:15:20.879 --> 00:15:24.480
money or time to do everything, close parenthesis.

00:15:24.879 --> 00:15:28.960
It's all those things you get to do that shape

00:15:28.960 --> 00:15:35.360
a consistent perception in the minds of your

00:15:35.360 --> 00:15:39.919
most important target audiences. It's shaping

00:15:39.919 --> 00:15:46.259
a consistent perception in those minds. of your

00:15:46.259 --> 00:15:49.019
most important target audiences. Now you can

00:15:49.019 --> 00:15:51.659
have multiple target audiences. I'm not the guy

00:15:51.659 --> 00:15:54.299
that's going to tell you, you need to narrow

00:15:54.299 --> 00:15:57.679
down and have one and use fancy language. It's

00:15:57.679 --> 00:16:00.580
not realistic. One of your target audiences might

00:16:00.580 --> 00:16:02.460
be about to retire. One of your target audience

00:16:02.460 --> 00:16:04.399
might be about to start their career. Those are

00:16:04.399 --> 00:16:07.100
two very different mindsets. It might be a couple.

00:16:09.279 --> 00:16:11.559
Like we said, it might be a company. It might

00:16:11.559 --> 00:16:15.519
be an industry. It might be a country. eventually,

00:16:16.139 --> 00:16:19.179
but in doing the work, we start with an individual

00:16:19.179 --> 00:16:22.980
because it's much easier to conceptualize and

00:16:22.980 --> 00:16:27.879
it doesn't feel complex. So that's the starting

00:16:27.879 --> 00:16:33.840
point. Envisioning the impacts you clearly see

00:16:33.840 --> 00:16:37.340
making. You can close your eyes and do it. Matter

00:16:37.340 --> 00:16:40.039
of fact, I kind of recommend it. You close your

00:16:40.039 --> 00:16:42.360
eyes and think about, look, when this is thriving

00:16:42.360 --> 00:16:45.750
and I don't mean that to be a jargon word. Thriving

00:16:45.750 --> 00:16:48.289
means everything is working. In other words,

00:16:48.929 --> 00:16:52.210
you know, if you, whatever your, whatever activities

00:16:52.210 --> 00:16:54.149
you're doing, if you're coaching, people love

00:16:54.149 --> 00:16:55.809
your coach. If you wrote a book, they love you

00:16:55.809 --> 00:16:57.830
and they say, well, it changed my life. You create

00:16:57.830 --> 00:17:00.269
a weekend retreat. People attend and they say

00:17:00.269 --> 00:17:04.069
it was master of transformation. Whatever you're

00:17:04.069 --> 00:17:07.049
doing in that thriving picture that you imagine

00:17:07.049 --> 00:17:10.069
is working and you are thriving. financially,

00:17:11.069 --> 00:17:14.109
attitudinally, you're full with joy and fulfillment

00:17:14.109 --> 00:17:19.950
because you're stepping into the impacts you

00:17:19.950 --> 00:17:23.450
clearly see making when you're thriving, when

00:17:23.450 --> 00:17:28.549
your brand is thriving. Okay, so you picture

00:17:28.549 --> 00:17:33.470
that. That's the first step. Why? Because it

00:17:33.470 --> 00:17:38.240
focuses on impacts. And it's the impact. It's

00:17:38.240 --> 00:17:42.099
not just, Oh, what, what impact look, it comes

00:17:42.099 --> 00:17:44.460
from your heart, not from your head. It's not

00:17:44.460 --> 00:17:48.079
like what impacts can I make? Oh, I could. No,

00:17:48.180 --> 00:17:50.700
it comes from your heart. It's the impact. You

00:17:50.700 --> 00:17:54.660
clearly see making and you really want to make.

00:17:54.660 --> 00:17:56.779
It's not the impacts you have to make or the

00:17:56.779 --> 00:17:59.920
world says you, it's not some predetermined stuff.

00:18:00.240 --> 00:18:05.259
It comes from inside you. So when you do that

00:18:05.259 --> 00:18:10.690
now, you're mining the clarity that is probably

00:18:10.690 --> 00:18:15.750
missing in your brand. Because most brands lack

00:18:15.750 --> 00:18:20.589
clarity and most brands fall flat. Fall flat

00:18:20.589 --> 00:18:22.549
means you say, and people say, oh yeah, what

00:18:22.549 --> 00:18:24.829
do you do? And you describe it. Maybe you describe

00:18:24.829 --> 00:18:26.730
a bunch of things like you did a moment ago.

00:18:26.890 --> 00:18:28.710
I have a book, but I have pocket, but I'm a book.

00:18:28.930 --> 00:18:31.150
But you know what an international, you know,

00:18:31.190 --> 00:18:33.309
the etiquette industry, etiquette, I even know

00:18:33.309 --> 00:18:36.490
there wasn't it. Okay. And they go, oh, I thought,

00:18:36.589 --> 00:18:38.769
wait a minute. Did you do, but you do this, but

00:18:38.769 --> 00:18:42.130
confusion, misinformation. Okay. Okay. Yeah.

00:18:42.529 --> 00:18:46.710
The clarity that is lacking. And so here's fall

00:18:46.710 --> 00:18:50.779
flat, fall flat is, oh, that's nice. That's it.

00:18:51.140 --> 00:18:53.220
Yeah, it's almost like they left their cigarette

00:18:53.220 --> 00:18:54.720
burning and crossed the room and they need to

00:18:54.720 --> 00:18:57.000
get back to it But maybe they don't even smoke.

00:18:57.000 --> 00:18:58.920
They just you know, they go. Oh, that's nice.

00:18:58.980 --> 00:19:04.140
That's it Here's a brand when a brand comes alive.

00:19:04.359 --> 00:19:07.319
It sounds and looks different Literally when

00:19:07.319 --> 00:19:09.660
you say to somebody what you do their head tilts

00:19:09.660 --> 00:19:14.579
on the side and they go. Oh Okay, I think oh

00:19:14.579 --> 00:19:16.960
wow, you know, I have to go but can I have your

00:19:16.960 --> 00:19:21.279
card? you're listening to this, you know what

00:19:21.279 --> 00:19:24.559
I'm talking about. Like when you nail it in a

00:19:24.559 --> 00:19:29.000
way that, and let's make it specific, that's

00:19:29.000 --> 00:19:31.759
unique. They've never heard that before. And

00:19:31.759 --> 00:19:35.920
it transfers energy. Well, why are your clients

00:19:35.920 --> 00:19:39.099
so successful in your yoga practice? Well, it's

00:19:39.099 --> 00:19:45.700
because we do body intelligent yoga. Oh, I want

00:19:45.700 --> 00:19:48.619
that. What is that? Oh my, I gotta go. Can I

00:19:48.619 --> 00:19:51.539
have your card? Okay. Body intent, it's only

00:19:51.539 --> 00:19:57.240
three words, but it's language that transfers

00:19:57.240 --> 00:19:58.819
energy and it's unique. They've never heard it

00:19:58.819 --> 00:20:04.799
before. So X branding done right starts inside

00:20:04.799 --> 00:20:08.799
of you with the impacts you clearly see making

00:20:08.799 --> 00:20:16.079
and really want to make. And the process steps.

00:20:16.430 --> 00:20:20.190
because branding is steps. And if you leave them

00:20:20.190 --> 00:20:23.730
out, it doesn't turn out well. When you do all

00:20:23.730 --> 00:20:27.690
the steps, it always turns out well. And I got

00:20:27.690 --> 00:20:30.609
to tell you, I know that sounds exaggerated,

00:20:30.890 --> 00:20:33.690
but I do this all day long. I've been doing it

00:20:33.690 --> 00:20:38.410
with individuals for 10 years. It always comes

00:20:38.410 --> 00:20:43.720
out well, congruent with your heart. The language

00:20:43.720 --> 00:20:46.339
is not language that you feel you have to use

00:20:46.339 --> 00:20:50.500
because you it's trick. It's you. You plug in

00:20:50.500 --> 00:20:57.019
to your own authenticity there. Brain. So the

00:20:57.019 --> 00:21:01.799
so you start with here, which obviously I'm all

00:21:01.799 --> 00:21:03.859
mixed up. But if they're just knowing me, you

00:21:03.859 --> 00:21:08.119
can see you are multifaceted. You are multifaceted

00:21:08.119 --> 00:21:11.220
for sure. And many people are. You know what

00:21:11.220 --> 00:21:13.519
I am? So when you mentioned longevity, first

00:21:13.519 --> 00:21:15.319
of all, I love the word longevity. I'm thinking,

00:21:15.500 --> 00:21:18.119
ooh, everyone uses legacy, legacy, legacy. If

00:21:18.119 --> 00:21:20.220
I hear that word one more time, and then you

00:21:20.220 --> 00:21:22.000
mentioned about the organic, and I wanted to

00:21:22.000 --> 00:21:24.819
pop up and say, Rich, I am in the best shape

00:21:24.819 --> 00:21:29.140
of my life. Yes. It's round, just like a quota.

00:21:29.819 --> 00:21:35.640
I love round. So anyway, so you know what? Goodbye,

00:21:35.839 --> 00:21:41.700
shape. My favorite, my favorite shape, but seriously.

00:21:42.240 --> 00:21:44.720
I love the word longevity and I love how you

00:21:44.720 --> 00:21:47.119
explained it. And this is huge. You know what

00:21:47.119 --> 00:21:48.839
I would like to do? I'd like to show everyone

00:21:48.839 --> 00:21:52.180
your website and see because there's so much

00:21:52.180 --> 00:21:54.519
more. And I was kind of not, I'm actually not

00:21:54.519 --> 00:21:56.220
joking when I say like put me in the hot seat,

00:21:56.220 --> 00:21:59.960
but I do know myself that when I think internally,

00:22:00.019 --> 00:22:01.779
when you look at your own company and say, oh

00:22:01.779 --> 00:22:04.839
man, Adrienne, you're doing so much and you know,

00:22:04.880 --> 00:22:06.819
really what it is that you want to accomplish

00:22:06.819 --> 00:22:08.940
or Sheila and I were talking about like the three

00:22:08.940 --> 00:22:11.819
things I really know, even myself, I have to

00:22:11.819 --> 00:22:14.849
eat. either take each segment and make it clear.

00:22:14.990 --> 00:22:18.529
I think it's okay, Rich, right? To have different

00:22:18.529 --> 00:22:21.970
roads that I could go on. So those roads, but

00:22:21.970 --> 00:22:24.430
each road has to be clearly defined. So what

00:22:24.430 --> 00:22:29.369
happens if you're serving a different set of

00:22:29.369 --> 00:22:33.009
clients? And I know I'm not the only one out

00:22:33.009 --> 00:22:35.329
there. I will give you an example, but first

00:22:35.329 --> 00:22:37.480
I'll tell you where we're going with it. where

00:22:37.480 --> 00:22:40.279
we're going is there's something that most people

00:22:40.279 --> 00:22:43.180
have never heard of and don't know it exists

00:22:43.180 --> 00:22:47.099
for them. And it does. And it's called your,

00:22:47.099 --> 00:22:49.880
let's give it a name. We'll call it your umbrella

00:22:49.880 --> 00:22:54.940
brand. So all those things that you do, the skills,

00:22:55.440 --> 00:22:59.859
I don't know what's going on. I seem to be flashing

00:22:59.859 --> 00:23:03.140
or something. That's crazy. It's my mom. Don't

00:23:03.140 --> 00:23:09.980
worry about it. Wow. Anyway, so I'm usually on

00:23:09.980 --> 00:23:11.599
Zoom all day long, but this is StreamYard. So

00:23:11.599 --> 00:23:15.680
I don't know how to interpret that. But so. an

00:23:15.680 --> 00:23:19.160
umbrella brand. So all those individual things

00:23:19.160 --> 00:23:23.140
you do, the etiquette, the podcast hosting, the

00:23:23.140 --> 00:23:26.799
teaching people how to do certain things, you

00:23:26.799 --> 00:23:31.859
know, all the work with score, just structuring

00:23:31.859 --> 00:23:35.279
businesses, you know, all of those, each of those

00:23:35.279 --> 00:23:39.319
things is a spoke in the umbrella. If you think

00:23:39.319 --> 00:23:42.099
about it that way, it's the same umbrella. The

00:23:42.099 --> 00:23:45.369
question is from branding standpoint. What's

00:23:45.369 --> 00:23:49.170
the umbrella? I can't even tell you because I

00:23:49.170 --> 00:23:50.970
know that professional global etiquette is too

00:23:50.970 --> 00:23:56.250
confusing. That's got to be relieving to you

00:23:56.250 --> 00:23:59.410
because of what you just streamed us through.

00:24:00.309 --> 00:24:02.410
Because if you were introducing yourself for

00:24:02.410 --> 00:24:04.930
the very first time and you did all those things,

00:24:05.750 --> 00:24:08.609
people might think she doesn't really know what

00:24:08.609 --> 00:24:12.390
she does. And that would be a mistake because

00:24:12.390 --> 00:24:15.980
you do a lot of things. And what you don't want

00:24:15.980 --> 00:24:20.980
to do is create confusion or misinformation or

00:24:20.980 --> 00:24:25.500
not get credit for your for what makes you outstanding.

00:24:25.500 --> 00:24:31.279
But in splaying all that stuff without connecting

00:24:31.279 --> 00:24:35.759
the dots, that's what happens when there isn't

00:24:35.759 --> 00:24:39.700
clarity in the way a brand shows up. It creates

00:24:39.700 --> 00:24:42.720
six bad consequences. And you just heard a few

00:24:42.720 --> 00:24:45.500
of them. I'll mention all six confusion and people

00:24:45.500 --> 00:24:47.720
don't do anything. I want to write them down.

00:24:48.180 --> 00:24:51.200
Oh yeah. Yeah, sure. Confusion misinformation.

00:24:51.420 --> 00:24:52.859
Oh, I thought you said you do that. So you'll

00:24:52.859 --> 00:24:54.839
do that. Oh, it's like, look, I've been married

00:24:54.839 --> 00:24:59.220
for 49 years as well. And even in my house, I

00:24:59.220 --> 00:25:01.920
hear, wait a minute, I thought you said that,

00:25:01.960 --> 00:25:03.960
but you said, you know, it's misinformation.

00:25:04.519 --> 00:25:08.160
Okay. Um, third, you don't. get you just put

00:25:08.160 --> 00:25:11.000
no credit you don't get credit for what makes

00:25:11.000 --> 00:25:17.259
you outstanding what a travesty okay fourth is

00:25:17.259 --> 00:25:22.920
you spend a lot of money often on marketing things

00:25:22.920 --> 00:25:26.079
be many times it's because you're sold them because

00:25:26.079 --> 00:25:28.180
they say it'll be good for your brand but they

00:25:28.180 --> 00:25:30.200
don't know what branding as they just know they

00:25:30.200 --> 00:25:32.339
sell what they sell. Okay. So, you know, oh,

00:25:32.400 --> 00:25:34.259
and we tried this marketing, but it didn't work.

00:25:34.720 --> 00:25:36.859
It's not the marketing that doesn't work. It's

00:25:36.859 --> 00:25:38.920
the fact that the brand wasn't clearly defined

00:25:38.920 --> 00:25:42.640
because marketing is executing a brand, an excellent

00:25:42.640 --> 00:25:45.019
branding strategy. You have to have the brand

00:25:45.019 --> 00:25:46.859
before you can do marketing because otherwise

00:25:46.859 --> 00:25:49.680
what do you execute? There's no branding strategy.

00:25:49.940 --> 00:25:52.019
You can do any way you want to and do all the

00:25:52.019 --> 00:25:53.940
marketing you want. You can hire marketing people

00:25:53.940 --> 00:25:56.359
and they can use whatever language. You know

00:25:56.359 --> 00:25:58.720
what I mean? It gets in there. You back to confusion,

00:25:59.279 --> 00:26:04.039
misinformation, competitors who are, have more

00:26:04.039 --> 00:26:07.599
clarity in the way they show up, get ahead or

00:26:07.599 --> 00:26:11.220
more successful. And you might run out of time.

00:26:11.460 --> 00:26:13.759
That's the six bad consequences. And time might

00:26:13.759 --> 00:26:17.740
be run out. Misinformation, no crap. So I want

00:26:17.740 --> 00:26:19.460
to make sure I got it right. Confusion, misinformation,

00:26:19.619 --> 00:26:21.819
no credit for what makes you outstanding, spending

00:26:21.819 --> 00:26:24.299
a lot of money in marketing. Okay. So two more.

00:26:24.559 --> 00:26:29.279
Wasting would probably be a better word. The

00:26:29.279 --> 00:26:31.440
marketing doesn't work, but you wasted money

00:26:31.440 --> 00:26:36.519
because what was missing wasn't leads. What was

00:26:36.519 --> 00:26:39.779
missing was brand clarity. And then you get leads

00:26:39.779 --> 00:26:41.640
and well, we get the wrong leads. You know, the

00:26:41.640 --> 00:26:43.079
wrong people come to our website. It's like,

00:26:43.299 --> 00:26:45.319
it's a branding problem. It's not a marketing

00:26:45.319 --> 00:26:48.220
problem. That is wasting, okay. And then what

00:26:48.220 --> 00:26:51.500
was the last two? Competitors who are, who have

00:26:51.500 --> 00:26:54.119
more clarity in the way they show up, get ahead.

00:26:54.920 --> 00:26:59.559
And the last is you lose time or run out of time.

00:27:00.240 --> 00:27:02.640
Sometimes that means our time on the planet's

00:27:02.640 --> 00:27:06.079
over, but sometimes it means you run out of the

00:27:06.079 --> 00:27:09.839
energy and desire to do it. And so your time's

00:27:09.839 --> 00:27:15.450
up, you know, these are six really bad consequences

00:27:15.450 --> 00:27:19.950
that you can avoid by defining and languaging

00:27:19.950 --> 00:27:24.910
your brand so clearly. And I'm going to use an

00:27:24.910 --> 00:27:29.069
exaggerated word that, but it's true. It's every,

00:27:29.230 --> 00:27:31.509
when you define and language your brand so clearly

00:27:31.509 --> 00:27:37.589
that everything the brand says and does aligns

00:27:37.589 --> 00:27:41.029
with the impacts you clearly see making when

00:27:41.029 --> 00:27:47.160
you thrive. That's when it comes alive. When

00:27:47.160 --> 00:27:49.759
everything, yeah. No, I was gonna say sorry.

00:27:50.119 --> 00:27:53.519
So can a brand, asking for all of you out there,

00:27:53.799 --> 00:27:59.019
can a brand just be my name and remove and in

00:27:59.019 --> 00:28:01.900
that way everything and then professional global

00:28:01.900 --> 00:28:07.339
etiquette is just a spoke? Well, A, you're turning

00:28:07.339 --> 00:28:10.599
a brand into something that It's not a brand

00:28:10.599 --> 00:28:15.660
is a perception. Okay. Stick with that. The brand

00:28:15.660 --> 00:28:19.220
is the, is the consistent perception you create

00:28:19.220 --> 00:28:22.440
that includes, do I trust her? Is she trustable?

00:28:22.700 --> 00:28:25.400
That includes, is she intelligent? That includes,

00:28:25.839 --> 00:28:28.359
is she masterful? That includes, is she values?

00:28:28.480 --> 00:28:31.240
But whatever those characteristics are that are

00:28:31.240 --> 00:28:34.480
part of the brand that you must get credit for

00:28:34.480 --> 00:28:38.319
in order to make your impacts. those must be

00:28:38.319 --> 00:28:42.180
part of the perception and the work you do using

00:28:42.180 --> 00:28:47.839
marketing gets you credit for those things so

00:28:47.839 --> 00:28:52.619
that that's the perception. I'm showing everyone.

00:28:52.680 --> 00:28:55.000
I want to go through. I just love this. Wow.

00:28:55.240 --> 00:28:58.940
This is a lot to think about and It's interesting

00:28:58.940 --> 00:29:01.240
that I actually need the support, but I wanna

00:29:01.240 --> 00:29:04.619
go through with everyone just exactly, I love

00:29:04.619 --> 00:29:08.039
this picture of you, by the way. And if you're

00:29:08.039 --> 00:29:10.819
watching - I'm down in the garden, that's a gigantic

00:29:10.819 --> 00:29:14.019
kale plant behind me, yeah. Oh, I wouldn't recognize

00:29:14.019 --> 00:29:16.480
it unless it was a donut plant, and then I would

00:29:16.480 --> 00:29:20.299
actually be able to recognize it and with sprinkles.

00:29:20.660 --> 00:29:22.559
All right, I love this, I love, love, love this.

00:29:22.759 --> 00:29:25.660
I love the photo of you. I just love everything

00:29:25.660 --> 00:29:30.819
here. Notice the two offers. Talk with Rich for

00:29:30.819 --> 00:29:34.480
30 minutes. I've been doing this for 49 years.

00:29:35.099 --> 00:29:37.779
You know what I should cost to talk to for 30

00:29:37.779 --> 00:29:42.140
minutes? Yes. It's free. I should be $10 ,000.

00:29:42.160 --> 00:29:44.460
Oh my god. Should it be on a beach or a yacht?

00:29:44.779 --> 00:29:48.819
I'm on Zoom. And if you hear this and you want

00:29:48.819 --> 00:29:52.500
to talk with me until I turn that off, click

00:29:52.500 --> 00:29:55.740
it and take advantage of it and talk to me about

00:29:55.740 --> 00:30:00.059
you and I will share my perception of possibilities

00:30:00.059 --> 00:30:03.680
and I'm a heart connector so take advantage of

00:30:03.680 --> 00:30:07.400
it. Wait I want to so I'm on your site you see

00:30:07.400 --> 00:30:09.619
me on stream yard but I'm actually working on

00:30:09.619 --> 00:30:12.200
your site I'm not able to click here what am

00:30:12.200 --> 00:30:16.160
I doing wrong? I don't know but it's a button

00:30:16.160 --> 00:30:18.380
and it's live and it goes right to my calendar

00:30:18.380 --> 00:30:23.200
and uh yeah. What will you what is this? Is this

00:30:23.200 --> 00:30:28.339
an event branding you? Do a half day event every

00:30:28.339 --> 00:30:31.279
month and it will change the way you think it

00:30:31.279 --> 00:30:34.400
it starts to help you understand what it means

00:30:34.400 --> 00:30:38.299
to define and language a brand so clearly that

00:30:38.299 --> 00:30:41.660
everything you say and do aligns and what happens

00:30:41.660 --> 00:30:45.700
when you do that and what happens when you don't

00:30:45.700 --> 00:30:50.930
I Let me make sure I understand this. So you're

00:30:50.930 --> 00:30:54.049
saying this is amazing, but are you saying, what

00:30:54.049 --> 00:30:57.609
is, are you always consistently running this

00:30:57.609 --> 00:31:02.750
program? Is it a webinar? Every month. And it's

00:31:02.750 --> 00:31:05.779
branding you with impact .com. Amazing guys.

00:31:05.880 --> 00:31:09.240
Look at this. Yes. Yes. Or you could get it right

00:31:09.240 --> 00:31:11.480
off the rich brands that info at half day. Like

00:31:11.480 --> 00:31:14.640
I just clicked it. I love, love, love. Great

00:31:14.640 --> 00:31:17.380
place to start. And you know, if you work with

00:31:17.380 --> 00:31:20.380
somebody else in your business, both come, both

00:31:20.380 --> 00:31:23.539
come because then you'll be able to share the

00:31:23.539 --> 00:31:26.099
thoughts and the language that you pick up literally.

00:31:27.569 --> 00:31:30.890
We literally, we look at the top 10 things people

00:31:30.890 --> 00:31:33.210
say that are wrong, that they wish weren't wrong.

00:31:33.589 --> 00:31:35.450
Oh, we need better ways to say what we do. We're

00:31:35.450 --> 00:31:37.069
not getting credit for what makes us outstanding.

00:31:37.130 --> 00:31:39.130
We get the wrong people to our website. Hey,

00:31:39.190 --> 00:31:41.009
what kind of content will work with our target?

00:31:41.150 --> 00:31:45.009
I, you know, these are very, very common and

00:31:45.009 --> 00:31:48.250
let's call them issues, problems. And they, they

00:31:48.250 --> 00:31:52.529
all minimize or go away when you have clearly

00:31:52.529 --> 00:31:56.410
defined and language your brand. That's remarkable.

00:31:57.309 --> 00:32:01.390
You know, get yourself in there. I didn't know

00:32:01.390 --> 00:32:03.690
that you were on Sharkpreneur. That's with Seth

00:32:03.690 --> 00:32:06.390
Green. I did the podcast with his wife, Rebecca.

00:32:07.029 --> 00:32:10.450
It was absolutely, I don't even know how to,

00:32:10.650 --> 00:32:13.509
like her brand, I just love everything about

00:32:13.509 --> 00:32:16.269
her. And I love Seth. I said to Seth the other

00:32:16.269 --> 00:32:19.769
day, I'm like, I may work for you, but I am a

00:32:19.769 --> 00:32:24.859
raving fan. Literally, I am a fan more than an

00:32:24.859 --> 00:32:29.460
employee because I absolutely love him. So, you

00:32:29.460 --> 00:32:35.220
know, I didn't ever think I would witness that

00:32:35.220 --> 00:32:38.640
or be a recipient of it. But after about the

00:32:38.640 --> 00:32:41.539
first three and a half years of this last 10

00:32:41.539 --> 00:32:46.279
years, people who had been through brand accelerator

00:32:46.279 --> 00:32:51.240
mastery at rich brands and had created uh, uh,

00:32:51.240 --> 00:32:52.980
an umbrella brand, by the way, I said, I was

00:32:52.980 --> 00:32:55.680
going to give you an example and I want to give

00:32:55.680 --> 00:32:58.079
you that example. So, you know, let's hold onto

00:32:58.079 --> 00:33:01.140
that thought just for a moment, but literally

00:33:01.140 --> 00:33:06.940
hop on that half day out of their own free will

00:33:06.940 --> 00:33:12.539
and, and tell one thing about their experience

00:33:12.539 --> 00:33:16.619
going through the work of brand of impact driven

00:33:16.619 --> 00:33:20.200
branding. And they make it real for people and

00:33:20.200 --> 00:33:22.940
they love to do that. That's like, wow. I never

00:33:22.940 --> 00:33:27.019
expected that, but it happens. So it's a blessing.

00:33:27.980 --> 00:33:32.740
Um, yeah. And what I want you to hear listening

00:33:32.740 --> 00:33:36.039
to this is look, it's not intimidating. It is

00:33:36.039 --> 00:33:40.079
just a process. Branding is steps. It is just

00:33:40.079 --> 00:33:42.700
a process. And when you have access to it, when

00:33:42.700 --> 00:33:45.900
you know it, you can do it. You don't need a

00:33:45.900 --> 00:33:49.299
guru. All right. I, I love it. I just put in

00:33:49.299 --> 00:33:53.720
the notes, the half day so that, um, so that

00:33:53.720 --> 00:33:57.339
November, I want to go in. The link is branding

00:33:57.339 --> 00:34:00.640
you with impact .com. That's the reg branding

00:34:00.640 --> 00:34:03.740
you while you with impact .com. Oh, sorry. I

00:34:03.740 --> 00:34:06.000
put in the link, the, um, the one that's off

00:34:06.000 --> 00:34:10.719
your website, the info. Um, okay. I have it.

00:34:10.760 --> 00:34:13.139
Okay. So now you clicked on it and it came up.

00:34:13.239 --> 00:34:15.820
So that is this landing page. So it all works.

00:34:16.079 --> 00:34:18.480
I love it, I love it, I love it. Okay, so then

00:34:18.480 --> 00:34:21.639
you are a speaker, so just make sure everyone's

00:34:21.639 --> 00:34:25.480
engaged. You can click on those little doolies

00:34:25.480 --> 00:34:28.880
there and download my one sheets, both a speaker

00:34:28.880 --> 00:34:31.320
one sheet and signature speeches, but also a

00:34:31.320 --> 00:34:34.340
media guest one sheet of those things that I

00:34:34.340 --> 00:34:37.380
talk about that I'm expert at and can literally

00:34:37.380 --> 00:34:41.079
bring perspective on or be on a panel or share

00:34:41.079 --> 00:34:45.760
with any business group, any group frankly, any

00:34:45.760 --> 00:34:49.880
group that has vision of what they want to accomplish

00:34:49.880 --> 00:34:54.320
because a brand is a perception. I love it. And

00:34:54.320 --> 00:34:57.000
then you have the impact brand doctor. I do.

00:34:57.420 --> 00:35:01.820
I love, I love, I, I recorded 72 episodes and

00:35:01.820 --> 00:35:03.800
I'm don't record them right now, but I'm about

00:35:03.800 --> 00:35:07.599
to start again soon. And basically I have people

00:35:07.599 --> 00:35:10.320
on and ask them, what did you struggle with in

00:35:10.320 --> 00:35:12.739
the beginning, you know, with your brand and

00:35:12.739 --> 00:35:15.769
what do you struggle with now? moving forward,

00:35:16.530 --> 00:35:19.110
what are roadblocks for you when you think about

00:35:19.110 --> 00:35:23.829
brand and branding? And then I speak to them

00:35:23.829 --> 00:35:28.150
and give them rich strategy nuggets that are

00:35:28.150 --> 00:35:32.719
take home and help them. Yeah, I love that. I

00:35:32.719 --> 00:35:36.940
don't know if I'm on Chrome, just to be transparent

00:35:36.940 --> 00:35:39.059
here. So I'm not sure if it's me or if it's you,

00:35:39.260 --> 00:35:42.260
but the button didn't work and I don't see the

00:35:42.260 --> 00:35:45.219
podcast here. So, but I can go find it. Not a

00:35:45.219 --> 00:35:48.840
problem, but I'm just an FYI. Well, YouTube has

00:35:48.840 --> 00:35:52.099
a lot of them loaded. If you go to youtube .com

00:35:52.099 --> 00:35:58.539
and do rich into a impact brand doctor. um rich

00:35:58.539 --> 00:36:02.699
kozak impact like crazy okay so hold on for a

00:36:02.699 --> 00:36:04.500
second okay let's see it's so funny you wouldn't

00:36:04.500 --> 00:36:06.780
believe i started incorporating because i'm doing

00:36:06.780 --> 00:36:09.500
it live anyways like going on to different people's

00:36:09.500 --> 00:36:11.679
websites i've had like oh my god my phone number

00:36:11.679 --> 00:36:15.340
hasn't been that number in five years or oh okay

00:36:15.340 --> 00:36:19.880
so all so okay so i tend to scroll to the bottom

00:36:19.880 --> 00:36:23.139
to get to the social media Because that just

00:36:23.139 --> 00:36:25.360
makes my life easier. I love that. I see your

00:36:25.360 --> 00:36:27.619
talks with rich I'm gonna come back with that

00:36:27.619 --> 00:36:32.739
that was And then we put the three social media

00:36:32.739 --> 00:36:36.800
Wait, you're so rich speaks this button right

00:36:36.800 --> 00:36:40.579
here That we were talking about it's its own

00:36:40.579 --> 00:36:43.739
navigation Yeah, so it's all the way in the bottom

00:36:43.739 --> 00:36:45.679
so you guys if you want to go in the link the

00:36:45.679 --> 00:36:48.940
button but here go to the bottom and then but

00:36:48.940 --> 00:36:53.130
I don't see any of your Social media on your

00:36:53.130 --> 00:36:55.929
site. Maybe contact and connect. Let me look.

00:36:55.989 --> 00:36:58.050
The buttons are right above the calendar. I just

00:36:58.050 --> 00:37:01.389
pointed that out. Oh, for the, um, for, for social.

00:37:01.789 --> 00:37:06.590
Yeah. For social. Wait, hold on. Where did I

00:37:06.590 --> 00:37:09.190
even go? The calendar is at the bottom of the

00:37:09.190 --> 00:37:13.090
page. Let me go back to home. Bottom. Okay. So

00:37:13.090 --> 00:37:16.530
a homepage bottom. You just pass buttons. There

00:37:16.530 --> 00:37:20.829
they are. Oh, Got it, you guys. OK, see right

00:37:20.829 --> 00:37:24.630
here, Facebook, LinkedIn. Oh, OK, it's just there's

00:37:24.630 --> 00:37:28.369
no time like now. My father said just just do

00:37:28.369 --> 00:37:30.409
it right then when you can. I'm connecting you

00:37:30.409 --> 00:37:34.170
with the no message. I am a LinkedIn as you like

00:37:34.170 --> 00:37:36.730
Whisper Queen, whatever you want to call it.

00:37:37.530 --> 00:37:39.969
Yeah, I do love my LinkedIn. Oh, you promoted

00:37:39.969 --> 00:37:41.989
this too. That's awesome. Wait, let me just take

00:37:41.989 --> 00:37:45.989
a second. I just I love the oh, it's two years

00:37:45.989 --> 00:37:53.820
ago too. Wow. OK. It's such a small, crazy, amazing

00:37:53.820 --> 00:37:57.480
world that we have. I do enjoy your energy. You

00:37:57.480 --> 00:38:06.000
have the wonder of a child and how you find joy

00:38:06.000 --> 00:38:10.340
in things. You're on my LinkedIn page. I was

00:38:10.340 --> 00:38:12.480
on your LinkedIn page. I connected you with no

00:38:12.480 --> 00:38:16.909
message. I love this. So next week, I have that

00:38:16.909 --> 00:38:20.070
two day SWAT event with 19 speakers. So it's

00:38:20.070 --> 00:38:22.570
a lot going on. But in November, you can count

00:38:22.570 --> 00:38:25.869
me in. And I just put that in writing so people

00:38:25.869 --> 00:38:28.969
know that I am going to do what I say. I will

00:38:28.969 --> 00:38:31.889
say one thing about my own personal, not brand,

00:38:32.050 --> 00:38:35.130
but my own personal intentions in life is I have

00:38:35.130 --> 00:38:37.559
never started something that I I never was on

00:38:37.559 --> 00:38:41.199
a board or a committee or anything without, it

00:38:41.199 --> 00:38:44.559
didn't stop or decide to get off unless my time

00:38:44.559 --> 00:38:47.340
came and I decided to get off at that time. And

00:38:47.340 --> 00:38:50.260
I'm proud of the fact that I have, I've just,

00:38:50.460 --> 00:38:53.559
I'm so committed. The True Crime Podcast, I haven't

00:38:53.559 --> 00:38:56.960
missed a recording since March. Going back, even

00:38:56.960 --> 00:38:59.860
with Seth, I think at the most of the four. almost

00:38:59.860 --> 00:39:01.880
four, almost five years I've worked with him.

00:39:02.400 --> 00:39:04.480
I literally maybe missed like three meetings.

00:39:05.519 --> 00:39:08.420
I like really, that's like the one thing. It's

00:39:08.420 --> 00:39:10.119
just like the one thing we have, but that's probably

00:39:10.119 --> 00:39:12.159
my mom. Okay. I want to go back to your website

00:39:12.159 --> 00:39:14.920
before we finish up. So everyone, I want to make

00:39:14.920 --> 00:39:16.719
sure I'm sharing the right tab. So you should

00:39:16.719 --> 00:39:19.360
see your book right now. Yeah. And it's about

00:39:19.360 --> 00:39:22.510
your book. I mean, I have books, but we When

00:39:22.510 --> 00:39:26.110
a brand is well -defined in the process of, we

00:39:26.110 --> 00:39:31.190
do a program that lasts about three months. It's

00:39:31.190 --> 00:39:34.289
individual days, about seven days in a period

00:39:34.289 --> 00:39:37.110
of three months. And people, all of the work

00:39:37.110 --> 00:39:40.030
is done with them, for them, all of the languaging,

00:39:40.269 --> 00:39:45.469
all the seven steps. And many times during that

00:39:45.469 --> 00:39:49.909
process, we name books. We create titles and

00:39:49.909 --> 00:39:53.920
subtitles of books. for them as stakes in the

00:39:53.920 --> 00:39:56.079
ground for them to move their brand forward.

00:39:56.760 --> 00:39:58.880
And those books are congruent with what they

00:39:58.880 --> 00:40:01.760
must get credit for. Those books are congruent

00:40:01.760 --> 00:40:06.519
with the umbrella that overrides everything they

00:40:06.519 --> 00:40:11.360
do. So I mentioned that I would give an example

00:40:11.360 --> 00:40:14.440
of an umbrella brand. Somebody that came to me

00:40:14.440 --> 00:40:17.929
and said, I do all these things and And I'll

00:40:17.929 --> 00:40:21.110
share with you the umbrella brand. So it's interesting.

00:40:21.309 --> 00:40:23.670
It does have to do with health and longevity.

00:40:24.670 --> 00:40:29.230
But so it'll be even more fascinating to you.

00:40:29.389 --> 00:40:31.369
But a gentleman named Barry came to me and said,

00:40:32.070 --> 00:40:35.969
look, I don't I don't really know what my brand

00:40:35.969 --> 00:40:38.750
I don't know how to do this. I do a lot of things.

00:40:39.369 --> 00:40:43.090
I lost my wife to lupus and it made wake me up

00:40:43.090 --> 00:40:46.159
that I need to take it. control of my own health,

00:40:46.639 --> 00:40:48.900
I started looking at alternative health modalities

00:40:48.900 --> 00:40:51.420
and realizing that what we're told, you know,

00:40:51.579 --> 00:40:54.380
take a pill or pharmaceuticals or surgery are

00:40:54.380 --> 00:40:56.340
not the only options. And I started looking at

00:40:56.340 --> 00:40:58.860
what else is out there and I became fascinated

00:40:58.860 --> 00:41:02.829
at how we can literally you know, own our own

00:41:02.829 --> 00:41:05.789
health in so many ways. We can shift our health

00:41:05.789 --> 00:41:09.110
style. We can make choices, what we eat, what

00:41:09.110 --> 00:41:12.909
we do, how we live. And so I love to help people

00:41:12.909 --> 00:41:16.269
do that. And it's led me to Dr. Daniel Amon's

00:41:16.269 --> 00:41:19.349
brain training. So I understand how we can strengthen

00:41:19.349 --> 00:41:22.210
our brain and literally have a better brain as

00:41:22.210 --> 00:41:25.269
we get older. Like people don't even know they

00:41:25.269 --> 00:41:27.989
think it's the opposite, you know, but no, but

00:41:27.989 --> 00:41:30.329
then I got involved with a company that, that

00:41:30.219 --> 00:41:32.820
that is the first nutraceutical company 15 years

00:41:32.820 --> 00:41:36.119
ago that helped put, put nutraceuticals in your

00:41:36.119 --> 00:41:38.079
body that helped your body make its own stem

00:41:38.079 --> 00:41:40.820
cells because stem cells repair, rejuvenate.

00:41:40.940 --> 00:41:43.239
And so you can manage your aging in that way.

00:41:43.460 --> 00:41:45.320
And then I have, there are other things like

00:41:45.320 --> 00:41:47.500
there are companies that have hybrid mushrooms

00:41:47.500 --> 00:41:50.179
and the mushrooms are very, very efficacious

00:41:50.179 --> 00:41:52.820
against certain kinds of cancer. And you go like,

00:41:52.820 --> 00:41:57.179
you know, and he just keeps going and you know

00:41:57.179 --> 00:42:02.840
what I do. Okay. Like, what's my brand? Having

00:42:02.840 --> 00:42:06.900
gone through brand accelerator mastery, we named

00:42:06.900 --> 00:42:10.079
an umbrella brand for Barry. And the umbrella

00:42:10.079 --> 00:42:14.699
brand sounds like he says today, I'm the founder

00:42:14.699 --> 00:42:20.820
of the legacy brand, mindful longevity, renew,

00:42:21.179 --> 00:42:26.539
rejuvenate, revitalize, holistic health mentoring

00:42:26.539 --> 00:42:31.650
that empowers lives. that's an umbrella brand.

00:42:32.289 --> 00:42:38.130
It's the highest level impacts in a brand name.

00:42:38.630 --> 00:42:40.849
And so now when he says, so we were working with

00:42:40.849 --> 00:42:42.849
these mushrooms and go mushrooms, I thought you

00:42:42.849 --> 00:42:45.409
did brains, brains, brains training, brain training.

00:42:45.530 --> 00:42:48.429
You know, it's like, it's like, oh, that fits.

00:42:49.610 --> 00:42:54.369
Oh, that fits. And it is waiting for you, Adrienne,

00:42:54.690 --> 00:42:58.630
you, all of those things you do from the From

00:42:58.630 --> 00:43:02.570
the etiquette, to the hosting, to what you do

00:43:02.570 --> 00:43:05.929
with score, to what you do with your nephews

00:43:05.929 --> 00:43:07.809
and nieces, which I don't know, but you must

00:43:07.809 --> 00:43:11.030
have some. Anyway, it's all part of the umbrella.

00:43:12.190 --> 00:43:15.230
What's the umbrella? I'm going to find out in

00:43:15.230 --> 00:43:17.090
November. I'm not sure of the date yet. When

00:43:17.090 --> 00:43:21.190
you load it up, I'm going. $97 is like a wonderful

00:43:21.190 --> 00:43:26.420
gift to all of us. November 8th. Perfect. It'll

00:43:26.420 --> 00:43:32.059
be Wednesday. It's still the same. It's either

00:43:32.059 --> 00:43:34.500
a Thursday or a Saturday that we do the half

00:43:34.500 --> 00:43:37.840
day. We do the half day rocket back and forth

00:43:37.840 --> 00:43:39.900
Thursday and Saturday because some people have

00:43:39.900 --> 00:43:43.219
a full time job and they're working on, you know,

00:43:43.280 --> 00:43:46.380
the brand they will become. Some people are in

00:43:46.380 --> 00:43:48.900
working and this is work. So it's Thursday, but

00:43:48.900 --> 00:43:50.639
Saturday is for the people that have something

00:43:50.639 --> 00:43:53.840
to do all day, you know, so I love it, Rich.

00:43:53.860 --> 00:43:55.639
Or their children are home on the weekend and

00:43:55.639 --> 00:43:57.420
so they get to come Thursday because then their

00:43:57.420 --> 00:43:59.139
children are in school, you know, so it doesn't...

00:43:59.139 --> 00:44:01.860
Either way, I'll be here in November. I am really

00:44:01.860 --> 00:44:05.340
excited about this. You have opened my eyes,

00:44:05.480 --> 00:44:07.980
my ears, my head actually, my brain, my heart,

00:44:08.179 --> 00:44:13.380
to understand what you do. Sheila Slick, the

00:44:13.380 --> 00:44:16.340
founder of Pod2Book, where you turn a podcast

00:44:16.340 --> 00:44:20.360
episode into a narrative story, which is what

00:44:20.360 --> 00:44:22.840
Unscripted Brilliance is. When I put this up,

00:44:23.039 --> 00:44:25.900
I'm going to send you a chapter, your chapter,

00:44:26.219 --> 00:44:29.500
to see what you think. Because what you shared

00:44:29.500 --> 00:44:32.119
is amazing. It's not conversational. It's actually

00:44:32.119 --> 00:44:34.239
your story written as a narrative. So it's pretty

00:44:34.239 --> 00:44:39.179
cool. She did a fantastic job with it. So getting

00:44:39.179 --> 00:44:43.420
great reviews. But I can't wait to. It's weird

00:44:43.420 --> 00:44:45.679
because once we did that, now every episode,

00:44:45.840 --> 00:44:47.460
I'm like, oh, what's this going to sound like?

00:44:47.659 --> 00:44:49.960
What's this going to read like a chapter? I have

00:44:49.960 --> 00:44:51.599
a feeling yours is going to be fantastic. So

00:44:51.599 --> 00:44:54.420
I'm excited about that. Thank you so much. So

00:44:54.420 --> 00:44:57.260
we're live. It's going to be turned into a podcast.

00:44:57.539 --> 00:44:59.920
I have so many questions. So November 8th, I

00:44:59.920 --> 00:45:02.599
put it in my calendar while we were talking because

00:45:02.599 --> 00:45:05.719
as I said, my father always said, do it now or,

00:45:05.900 --> 00:45:07.599
and I have a little philosophy, which I'll share.

00:45:08.340 --> 00:45:11.280
It's say yes to an opportunity and figure it

00:45:11.280 --> 00:45:15.000
out later. So if someone registers like for October

00:45:15.000 --> 00:45:18.500
11th and they can't come, they're already preregistered

00:45:18.500 --> 00:45:23.800
for November 8th. Once you attend, you can re

00:45:23.800 --> 00:45:26.980
attend. I've never charged people another time

00:45:26.980 --> 00:45:29.840
ever, even for the most expensive things we do.

00:45:30.099 --> 00:45:34.719
It's just part of my DNA. And I want people to

00:45:34.719 --> 00:45:37.960
be in the work. If it's their time and they get

00:45:37.960 --> 00:45:41.980
it and they're open to do branding, right. I

00:45:41.980 --> 00:45:45.800
want them in the work. Even for some of our really

00:45:45.800 --> 00:45:48.440
expensive programs, I will allow them to make

00:45:48.440 --> 00:45:52.630
special arrangements. If they need to, just if

00:45:52.630 --> 00:45:56.369
they're supposed to be in the work, we get them

00:45:56.369 --> 00:45:58.849
in the work. And I'll tell you why. And I don't

00:45:58.849 --> 00:46:02.110
mind telling you, I hope you don't mind. When

00:46:02.110 --> 00:46:05.590
you start with the impacts that are in your heart,

00:46:06.489 --> 00:46:10.590
who put them there? I don't think you did. I

00:46:10.590 --> 00:46:14.849
think God did. So when does branding become God's

00:46:14.849 --> 00:46:18.789
work? When you bake clarity into the brand focused

00:46:18.789 --> 00:46:22.889
on the impacts you truly want to make and clearly

00:46:22.889 --> 00:46:26.769
see making, I believe that's God's work. That's

00:46:26.769 --> 00:46:29.769
why I enjoy what I do all day long. It feels

00:46:29.769 --> 00:46:32.829
like love, Adrienne. It doesn't feel like work.

00:46:33.190 --> 00:46:35.309
Why does a guy who's my age, and we won't talk

00:46:35.309 --> 00:46:37.610
about my age, because I feel like I'm in my forties,

00:46:37.670 --> 00:46:40.409
but I'm not, and I'm not done, because I've got

00:46:40.409 --> 00:46:42.449
longevity on my side. Remember? It's like, and

00:46:42.449 --> 00:46:46.489
as long as God's got me here, but when people

00:46:46.489 --> 00:46:50.519
step into their purpose, Their life takes on

00:46:50.519 --> 00:46:53.539
a whole new level of fulfilling and when work

00:46:53.539 --> 00:46:57.099
is love, it's not work So you're listening to

00:46:57.099 --> 00:47:00.599
this. I pray that you achieve that I pray you

00:47:00.599 --> 00:47:03.820
get there. It is a delightful feeling. Does that

00:47:03.820 --> 00:47:07.639
help? I love it. I want to say when it's time,

00:47:07.780 --> 00:47:11.139
I feel like with everything it is time. I'm 63

00:47:11.139 --> 00:47:14.619
with the energy of a 12 year old, but I'll tell

00:47:14.619 --> 00:47:16.880
you it's because of donuts. Wonder of a 12 year

00:47:16.880 --> 00:47:19.639
old for sure. But yeah, you're definitely in

00:47:19.639 --> 00:47:22.579
the high energy category. It's the donuts. It's

00:47:22.579 --> 00:47:26.340
the donuts. Just kidding around with it. Certainly

00:47:26.340 --> 00:47:29.960
partly the donuts anyway. I love talking about

00:47:29.960 --> 00:47:31.840
donuts more than I actually eat them to be honest

00:47:31.840 --> 00:47:33.820
with you. Well, you must have a high birth. right.

00:47:34.079 --> 00:47:41.059
That's okay. I uh wonderful. I really love so

00:47:41.059 --> 00:47:45.300
thank you so much. I'm with you and I will let

00:47:45.300 --> 00:47:51.199
to air for for reals. B because I have a 19 year

00:47:51.199 --> 00:47:59.079
still stay young because I Wow, you get to taste

00:47:59.079 --> 00:48:02.159
all the generations. Exactly. And I feel like

00:48:02.159 --> 00:48:04.880
I'm 19 with her. It's crazy. Amazing. Anyways,

00:48:05.179 --> 00:48:06.800
thank you. Thank you. Thank you. I can't wait

00:48:06.800 --> 00:48:09.420
to see you. I will sign up. I'm really excited

00:48:09.420 --> 00:48:11.440
about it because I definitely, I definitely need

00:48:11.440 --> 00:48:13.440
this. So, so do you guys, if you're watching,

00:48:13.659 --> 00:48:15.739
unless you were going to call Rich and he'll

00:48:15.739 --> 00:48:17.860
say, no, no, you're perfect. You don't need my

00:48:17.860 --> 00:48:19.920
class because you've got everything lined up.

00:48:20.400 --> 00:48:24.099
Well, chances are Rich will say, hmm, may I reflect?

00:48:24.839 --> 00:48:29.300
and then you listen, it's okay. You know what,

00:48:29.619 --> 00:48:32.360
it's - We're not after perfection. Okay, we're

00:48:32.360 --> 00:48:35.000
not. No, but it's a hard thing. Rich, you know,

00:48:35.039 --> 00:48:37.340
even with score, when I would do rooms and, you

00:48:37.340 --> 00:48:39.420
know, just saying, you know, give me your 10

00:48:39.420 --> 00:48:41.840
second elevator pitch, even that was hard. I

00:48:41.840 --> 00:48:44.320
was, I did a workshop, you know, live workshop

00:48:44.320 --> 00:48:46.480
on LinkedIn and often I'll start after I do a

00:48:46.480 --> 00:48:48.780
little choking around and after I dance on stage,

00:48:48.780 --> 00:48:51.579
of course, I will start asking, you know, like,

00:48:51.679 --> 00:48:53.300
okay, someone just tell me what you do. Introduce

00:48:53.300 --> 00:48:56.010
yourself. And I'm like shocked how many people

00:48:56.010 --> 00:48:58.469
just don't even have, if you don't even have

00:48:58.469 --> 00:49:02.070
that AKA elevator pitch, we know then your clarity.

00:49:02.590 --> 00:49:04.969
is not that great either. So that's me. So thank

00:49:04.969 --> 00:49:07.010
you guys for listening. I really appreciate your

00:49:07.010 --> 00:49:10.369
watching, listening, click the links and have

00:49:10.369 --> 00:49:13.309
a great day. Rich, you are awesome. Now is the

00:49:13.309 --> 00:49:15.630
time to define the brand you will become and

00:49:15.630 --> 00:49:18.210
just remember it's clarity that's missing. So

00:49:18.210 --> 00:49:21.409
let's put it there. Thank you. Wait, wait, wait,

00:49:21.409 --> 00:49:22.409
wait, wait, wait, wait, wait, wait, wait, wait,

00:49:22.969 --> 00:49:23.050
wait, wait, wait, wait, wait, wait, wait, wait,

00:49:23.050 --> 00:49:23.050
wait, wait, wait, wait, wait, wait, wait, wait,

00:49:23.050 --> 00:49:23.050
wait, wait, wait, wait, wait, wait, wait, wait,

00:49:23.050 --> 00:49:23.050
wait, wait, wait, wait, wait, wait, wait, wait,

00:49:23.050 --> 00:49:23.469
wait, wait, wait, wait, wait, wait, wait, wait,

00:49:23.469 --> 00:49:25.829
wait, wait, wait, wait, wait, everyone is kind

00:49:25.829 --> 00:49:28.269
of going into their own business. What like what

00:49:28.269 --> 00:49:30.889
we're saying, everyone's going social media is

00:49:30.889 --> 00:49:34.519
the strongest it's ever been. And Like when I'm

00:49:34.519 --> 00:49:36.340
looking at it now, I probably could have gotten

00:49:36.340 --> 00:49:39.380
away with not being so clear. 10 years ago, I

00:49:39.380 --> 00:49:41.380
really think I could have been. I think of all

00:49:41.380 --> 00:49:43.219
the clients in my life that weren't as clear

00:49:43.219 --> 00:49:45.599
as they could have been. But I think now and

00:49:45.599 --> 00:49:48.599
moving forward, we have to be. So the time is

00:49:48.599 --> 00:49:50.420
not just right for me, because when you said

00:49:50.420 --> 00:49:52.280
that, I'm like, yeah, this is my time. But I

00:49:52.280 --> 00:49:54.559
think it's all of our time. If you're in business,

00:49:55.539 --> 00:49:58.320
there's just so much out there. It's easy to

00:49:58.320 --> 00:50:01.420
get lost in the... in the mix, right? We're all

00:50:01.420 --> 00:50:04.500
little issues. I think the focusing element is

00:50:04.500 --> 00:50:09.019
this. All of us, every one of us has the same

00:50:09.019 --> 00:50:11.820
opportunity. We're all made by the same creator.

00:50:12.260 --> 00:50:16.559
We are given gifts. We're born with unlimited

00:50:16.559 --> 00:50:18.960
power, and then we find all kinds of reasons

00:50:18.960 --> 00:50:21.760
to hold ourselves back. fear, what happened to

00:50:21.760 --> 00:50:23.920
us as kids, whatever, whatever. But we all have

00:50:23.920 --> 00:50:25.980
the same opportunity, and that is to make the

00:50:25.980 --> 00:50:29.119
most significant impact on others whose lives

00:50:29.119 --> 00:50:32.900
we touch with the gifts we've been given. If

00:50:32.900 --> 00:50:36.119
you stay focused on that, you'll avoid all the

00:50:36.119 --> 00:50:39.920
hogwash that is out there that, you know, stands

00:50:39.920 --> 00:50:43.880
for whatever people stand for. You know, when

00:50:43.880 --> 00:50:47.400
things amount to nothing, why waste your time?

00:50:47.849 --> 00:50:51.110
You know, you can waste your entire life bouncing

00:50:51.110 --> 00:50:56.050
around in social media. Why? Focus on why you're

00:50:56.050 --> 00:51:00.150
here. That's way better. It's way better for

00:51:00.150 --> 00:51:05.090
you. It honors your creator and it will build

00:51:05.090 --> 00:51:08.829
a more fulfilling life for you. So it's a choice,

00:51:09.269 --> 00:51:14.730
hogwash or significance. You decide. What a way

00:51:14.730 --> 00:51:17.550
to end it. I love that. Your words gave me chills,

00:51:17.610 --> 00:51:20.050
which is interesting. Okay, thank you so much.

00:51:20.150 --> 00:51:21.429
I'm gonna end this stream now. Thank you guys

00:51:21.429 --> 00:51:23.289
for watching. I really appreciate it. Wait a

00:51:23.289 --> 00:51:25.690
second, I have to say my ending, because we know

00:51:25.690 --> 00:51:28.929
Rich is brave, because it does take a lot, Rich,

00:51:29.110 --> 00:51:32.239
to come on Brave, like live and... I just a lot

00:51:32.239 --> 00:51:35.780
of people ar want to fill out a big fo everything

00:51:35.780 --> 00:51:40.239
about me and I before you start. So I l care

00:51:40.239 --> 00:51:44.960
that you know your s brave, bold, not bald, bu

00:51:44.960 --> 00:51:50.440
and I think I just fell i you rich. I will talk

00:51:50.440 --> 00:51:54.480
to you gonna be in touch and you live on camera?

00:51:55.119 --> 00:52:01.369
November on zoom. Yes. Okay. And then Excellent,

00:52:01.489 --> 00:52:04.409
thank you. It's your choice. Just kidding around.

00:52:04.690 --> 00:52:07.110
Thank you. All right, I'm going to end it right

00:52:07.110 --> 00:52:10.690
now. Sorry.