Alignment Over Algorithm: Building a Soul-Led Business with Katie Maclachlan of Be Good Guide

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They can't see for like we're live. Okay, so

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I am really excited Yes, yay, and you know what

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I'm gonna highlight your beautiful face actually

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because you are beautiful So Katie, I always

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say this To be on the show, first of all, you

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got to be brave. I mean, you don't know me. I

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literally don't know you. We haven't met before.

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I saw a Be Good guide when you connected, but

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I was like, I thought you were a guide, like

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a directory for all good things that can be done,

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like a nonprofit. Be good. And I'm like, oh,

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I have good every day, so I don't have to worry

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about that. But I realized, wait, probably not.

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At the end of the day though, Katie, I really

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don't know who you are, but I do know you're

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brave. I know you're bold and you're absolutely

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beautiful and you have really fun glasses. So

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I love it. So first let's introduce you to the

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live audience and our friends on ChatterSocial.

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Sure. Hi everybody. I'm so happy to be here.

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I love doing, I love talking to strangers. This

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should be great. My name is Katie McLaughlin,

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and my business is Be Good Guide, and I'm an

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embodiment architect and astrologer. And so what

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that means is all my work is focused around helping

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build embodied business owners. And so what that

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means is instead of creating businesses where

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you're following everyone else's playbook, I

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help people turn inward and understand who they

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are, find clarity in their passion and their

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purpose, and then build sustainable businesses

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around that. So lots to dive into. And I'm just

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excited to be doing this. I don't think I've

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ever done a live podcast before, so I'm excited.

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A live podcast that turns into a chapter in a

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great book. Yeah. Definitely. Definitely a first.

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Definitely a first. I love that. All right. So

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let's talk about your name. Cause it's an interesting

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name. Probably not my favorite company name in

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all honesty. Pardon me. Almost thinks it could

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be, be good, like be healthy. Right. And like,

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I'm not good. I like donuts. So like that would

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like not fall to me, but in reality, how long

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it was like, what made you choose that name?

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Did you, were you, did some people say to you,

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it's not great. It is great. Like what was the

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feedback in the beginning? Yeah, when I first

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started this company back in 2023, I didn't.

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really know what my services would be at. At

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the time I was leaving corporate America, it's

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funny that you mentioned Elon and X because I

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was working at Twitter and got laid off with

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thousands of other people. And I was in, I had

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been working in tech and in media, I was doing

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product design for major companies and at scale

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and everything. And when that happened I had

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already been sort of over that rat race and was

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like I need to find something that I actually

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connect to from a purpose standpoint and that

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I connect to in that fulfills me not just something

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that I'm good at that I can climb a ladder with

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right so um I we've created I've had other LLCs

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before so I was like I'm gonna create an LLC

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and I'm gonna figure it out as I go along but

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the core of what I started with was I really

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found a lot of clarity in my own self -discovery

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by looking at astrology, by looking at human

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design, by doing deeper sort of soulful work

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and that connected all the dots for me between

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who I am and then that sort of like corporate

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level strategy and systems and tech and all the

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other things that I love. And so I was like,

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I knew that I wanted to help people connect back

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to themselves and that I am lit up by talking

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to people about their businesses. And that was

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pretty much it. So I started with doing business

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astrology readings and that felt like traditional

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to an astrologer. And I was like, I'm not I'm

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an astrologer, but I want to do more with it.

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And so I purposely was like, I need a name that

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can go with whatever flow that I'm going in.

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At the time, I was like, I just want to be good,

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and I want other people to be good too. I want

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them to feel good about their business. I want

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them to feel good about what they're putting

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out in the world, about their purpose. I want

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them to feel clear. And so yeah, I went with

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Be Good Guide because I was like, I'm just going

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to be a guide. towards people being just good.

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Like you don't have to be great, you just have

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to be you. So I would say that I did it, I don't

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know if I got a lot of feedback about the name

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in the beginning. I tend to, I'm a manifestor

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and I have a lot of planets in my 10th house,

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which means that I'm really designed to let go

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first and to do things differently, which generally

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means that I don't ask other people for their

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advice on things. If it's resonant with me, then

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it doesn't really matter if it makes sense to

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other people, if that makes sense. I had to get

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back on camera because when you explained it,

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I love it. You know what I want to hear? Can

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you give me your, whatever you call it, 10 -second,

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30 -second elevator pitch? I just want to hear

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it. Yeah. So my whole movement is around alignment

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over algorithm. So I help people create sustainable

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businesses. based on who they are and their core

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essence and their energy and embodiment instead

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of chasing other people's formulas. OK, this

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is so interesting. So are you so are your clients

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already those that back in the day would wake

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up, grab the paper and look for like cancer?

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This is my horoscope for the day. OK, that was

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me just not to age myself because I know I look

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young, but. I remember very clearly you would

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cut it out or I would cut it out and I would

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put it in just for 24 hours because it would

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change the next morning. They were always positive

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too. But so you're not reaching out of your community

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to find someone because I'm thinking you could

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probably find some naysayers. So is the majority

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of your clients kind of in your community? I

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would say it's a pretty even split. I have some

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clients that are really interested in the astrology

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piece and some people that aren't. Because at

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the end of the day, I can bring in the astrology

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as much or as little as a client wants. To me,

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that is a cheat sheet. So before I even get on

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a call with someone, I do 90 -minute strategy

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sessions, and they give me their birth information.

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Depending on what they want to figure out, say

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they want to figure out a launch strategy for

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a new offer in that 90 minutes. I will be looking

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at their chart for like what types of places

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would be resonant with their audience, who they

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should be talking to, things like that. I'm delivering

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that information. They don't need to know those

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placements unless it's something that they're

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interested in. So I use astrology and human design

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as to give me a leg up on understanding who they

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are and how they operate. And then I combine

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that with my corporate strategy and business

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background. to give really tangible, this is

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how we're going to operate. So I have clients

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who do breathwork. I have graphic designers.

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It's across the board. It's not necessarily people

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who are super into astrology. I certainly have

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clients who are. But I would say the core thread

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through everyone is that it's people that are

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trying to build businesses from a place of purpose

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or a soul -led business. It's their passion.

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that they're doing. It's not just like I'm doing

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this thing to make money. It's their business

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is an extension of who they are. And so that's

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the common thread through all my clients. Yeah,

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no, I like that. I can. First of all, if you

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thank you, Jonathan. Hi, Reese. Thank you for

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being here. Shadow Fox. And if you're in the

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audience, just raise your hand please on Mike,

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if you have any questions, because this is fascinating.

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and different shadow fox we had um we had another

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woman that did astrology but this is so different

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because of the business and i have to say that

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i believe like so we have debbie debbie runs

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the morning chatter room on um on morning on

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chatter social so debbie has it every morning

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monday through friday she's running rooms i met

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debbie in person at creative con But the reason

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why I'm bringing it up is that at one point I

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was like, we are so alike. Like her thought process,

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how she does business, she's way more processed

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like than I am. But the core and then turns out,

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oh, she's a cancer. I'm a cancer. So I am definitely

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a believer in this. And I'm thinking in an interesting

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way, would you almost compare it to like giving

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a personality test to your client before you

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even go on the strategy call? Is that kind of?

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Yes, 100%. It's a it's a tool. And so I find

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that especially with astrology can be polarizing.

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I mean, we can we can talk about like skeptics,

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not skeptics. There's a lot of people are like,

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I believe in it. I don't believe it. It's not

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a religion. It's a tool. And then if it resonates

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with you great, and if it doesn't, fine. But

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I will say like the level of insight that I get

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looking at someone's chart is so much deeper

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than if I had their Myers -Briggs, if I had their

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Enneagram, if I had, you know, there's a lot

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of these type of personality tests, but I have

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my own archetype quiz that... pops out an archetype

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that does connect to astrology, but you wouldn't

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know that from the test. So these are all tools

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that I use to tease apart. Okay, how is this

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person showing up in the world versus like, what

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is their internal landscape look like? Or how

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do they think about things or where? What tribes

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are they most comfortable in? Like, where are

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they going? What who do they need to be surrounded

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with to buy to like push their dreams forward

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or, or connect to their purpose? It I mean, there,

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there are layers and layers and layers of specificity

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that go way beyond like your sun sign. And so

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that's where I really dig in and tease apart

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based on what the needs of the client are at

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the time. But yeah, I use it basically as a as

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a really powerful cheat sheet so that from the

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moment that I'm talking to someone I know. whether

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to communicate that with them, say they're a

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Virgo rising and they really latch onto details.

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Like maybe they're gonna wanna know a little

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bit more about like what placement, like how

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did I know that? What placement in their chart

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told them, told me that they like to really be

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very like particular and organized about something

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or that they like to speak in a more like nurturing

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heart centered voice. Like all of that, it can

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be very granular what I'm pulling from a chart.

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That's really interesting. Okay, first of all,

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what is behind you? What is that pattern? This

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is their cassette tapes. I made this when I first

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moved to Nashville. It's just a wall of tapes.

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Wait, really? It's not like fabric, like you

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could pull one out? No, it's, yeah, like see

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one fell off up there? Like, they're physical

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tapes that are then on a board, yeah. Wow, that's

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creative. Okay, I really can understand this.

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Do you need to know the birth time of day? Like

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what time they were born? Yeah, so birth information

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that I need is their birthday and then the exact

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time and location. And time and location is what

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unlocks the house system. So from just a birthday,

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if I know the day and year, then I can tell you.

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likely what sun sign you are. Now, if you're

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born, like I have a really close friend who is

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born on the day that it transitions from Libra

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into Scorpio. Her birth time, she would always

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say like, I'm a cusp, I'm like, no, there's a

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time you were born and that will tell you and

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I would like. I would lay my whole life on the

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line if you are not a Scorpio. There is no way

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you are a Libra Sun. But it unlocks a whole bunch

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of other things. There's 12 houses, there's 12

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signs. And the houses, the information that houses

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give you is like what sign is activating what

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area of life. And so you need the birth time

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to solidify what your rising sign is. And then

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that... translates where the houses are. So if

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I didn't know my birth time, I would know that

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I have a lot of planets and areas, which gives

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me that entrepreneurial edge. It makes me bold.

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It makes me brave. It makes me courageous. It

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makes me say the thing, do the thing. Now, I

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wouldn't know what area of life necessarily that

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shows up for me. I would know that that's a core

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part of my DNA. But knowing because I have my

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birth time, I'm a cancer rising, but I'm an Aries

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10th house with lots in Aries. So that means

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that in the 10th house, all that energy is A,

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in the most visible part of my chart. So that

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is outward energy. That's not like someone with

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a lot in Aries in a third house who maybe is

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the bold one of their friend group or their but

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maybe not, you know, outwardly speaking on stages

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and creating businesses, where for me it means

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literally creating businesses, being publicly

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visible, being out there on stage, being out

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there on the internet, being, you know, like

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that, it changes the flavor of what it is. You

00:13:40.230 --> 00:13:42.269
know what I like about this? I like the fact

00:13:42.269 --> 00:13:44.210
that we're all different, and we're gonna look

00:13:44.210 --> 00:13:46.049
at your website in a minute, but I like, you

00:13:46.049 --> 00:13:48.710
know, I have a very neurodivergent brain, like,

00:13:48.929 --> 00:13:52.070
and, you know, and I'm getting older, and so...

00:13:51.950 --> 00:13:55.330
I like the fact that someone would actually do

00:13:55.330 --> 00:13:57.509
this. So when they work with me, they maybe know

00:13:57.509 --> 00:13:59.389
I get very excited and I talk to them when I'm

00:13:59.389 --> 00:14:02.250
excited. And I also think there's times where

00:14:02.250 --> 00:14:04.330
I think I'm at the point now in life that when

00:14:04.330 --> 00:14:06.629
I'm talking to a new client, I could read the

00:14:06.629 --> 00:14:09.250
room. I can kind of read them and go with their

00:14:09.250 --> 00:14:12.409
flow. But I wasn't doing that in my 20s. And

00:14:12.409 --> 00:14:14.830
I surely wasn't doing that in my 30s. By my 40s,

00:14:14.970 --> 00:14:17.830
I was understanding. I'd done a lot of leadership

00:14:17.830 --> 00:14:22.709
programs. And I'm like, oh, OK, mimic back. But

00:14:22.709 --> 00:14:24.929
I absolutely think this is brilliant. Let's look

00:14:24.929 --> 00:14:27.190
at your website so we can kind of get a feeling.

00:14:27.549 --> 00:14:31.590
I love doing this. Now, if you got things that

00:14:31.590 --> 00:14:36.450
aren't working, I've done this before where it's

00:14:36.450 --> 00:14:40.870
like, oh my gosh, I don't even have, it's the

00:14:40.870 --> 00:14:45.370
wrong phone number. Okay, so we've got everything

00:14:45.370 --> 00:14:49.710
should be working for sure. I was just in there

00:14:49.710 --> 00:14:52.870
to set up my free free customer journey map template.

00:14:53.029 --> 00:14:57.250
I launched that today. Awesome, awesome. OK,

00:14:57.350 --> 00:14:59.190
so now the only thing is I've got to go back

00:14:59.190 --> 00:15:02.230
to my tab in order to show this. OK, so we are

00:15:02.230 --> 00:15:05.129
going to let me kind of get rid of this over

00:15:05.129 --> 00:15:07.970
here. Let's move that over here. No, no, make

00:15:07.970 --> 00:15:12.570
it worse. OK, hold on. OK, all right. And then

00:15:12.570 --> 00:15:15.029
I want to just kind of look at this. So hold

00:15:15.029 --> 00:15:18.029
on. I'm going to make this larger. for chatter,

00:15:18.389 --> 00:15:22.250
but then I'm going to, I think I'm going to try

00:15:22.250 --> 00:15:26.529
to go. Oh, darn it. OK, so let's look at it together

00:15:26.529 --> 00:15:31.090
this way. All right, so align support for solepreneurs.

00:15:31.330 --> 00:15:36.029
I like it. You know what? I get that this is

00:15:36.029 --> 00:15:38.450
not for anyone. How many clients have you had?

00:15:38.529 --> 00:15:40.669
I'm just curious that have said, you know what?

00:15:41.350 --> 00:15:47.659
Interesting idea, but not for me. have never

00:15:47.659 --> 00:15:52.360
had anyone say that. I would say that I don't

00:15:52.360 --> 00:15:54.879
get, thank you, I don't get the like hard no,

00:15:55.059 --> 00:16:00.000
because most, the... the depth and the breadth

00:16:00.000 --> 00:16:02.200
of what I do with so many things. That's why

00:16:02.200 --> 00:16:04.419
I start with a strategy session because we might

00:16:04.419 --> 00:16:07.200
end up talking about like your tech implementation

00:16:07.200 --> 00:16:10.720
of your systems. We might talk about your branding.

00:16:10.799 --> 00:16:14.340
We might talk about your offer ecosystem. We

00:16:14.340 --> 00:16:16.080
can talk about a lot of different things. So

00:16:16.080 --> 00:16:19.259
I find that people don't really get hung up on

00:16:19.259 --> 00:16:22.039
the especially the astrology because again, it's

00:16:22.039 --> 00:16:24.860
not so prevalent even on my website. I'm not

00:16:25.100 --> 00:16:27.320
Talking a lot about astrology. That's one of

00:16:27.320 --> 00:16:30.100
the things that I that's a tool that I use but

00:16:30.100 --> 00:16:34.399
It's really more about the embodiment and that

00:16:34.399 --> 00:16:36.879
and creating alignment for people in creating

00:16:36.879 --> 00:16:40.700
a business that is theirs and operates with their

00:16:40.700 --> 00:16:43.759
rhythms. So there's an undertone of astrology.

00:16:44.039 --> 00:16:46.159
Obviously I've got a lot of like star graphics

00:16:46.159 --> 00:16:48.820
and like I'm referencing astrology and human

00:16:48.820 --> 00:16:53.460
design and tarot and I will channel during sessions

00:16:53.460 --> 00:16:56.399
sometimes, but it's not so, it's not about that.

00:16:56.419 --> 00:16:58.919
It's not like going to get a chart reading from

00:16:58.919 --> 00:17:02.000
someone. The people who are working with me are

00:17:02.000 --> 00:17:04.000
not looking for just the information. They're

00:17:04.000 --> 00:17:07.980
looking for that like tactical, practical implementation,

00:17:08.400 --> 00:17:10.500
or like what to do with it, if that makes sense.

00:17:11.180 --> 00:17:13.539
I love it. Totally makes sense. I love that you're

00:17:13.539 --> 00:17:16.220
using photos of yourself, by the way. Just beautiful.

00:17:17.480 --> 00:17:20.180
And I see exactly what you're doing. It's so

00:17:20.180 --> 00:17:22.880
interesting. Would I be correct in saying that,

00:17:23.200 --> 00:17:25.059
or I guess I'm going to ask the question so I

00:17:25.059 --> 00:17:29.720
won't say anything. What is the majority of clients?

00:17:29.960 --> 00:17:31.940
Are they mostly women? Are they men? Is it a

00:17:31.940 --> 00:17:36.119
50 -50 mix? Mostly women, almost entirely women.

00:17:38.380 --> 00:17:46.579
I have one male client. I love that too. I love

00:17:46.579 --> 00:17:50.059
that this is for... everyone and that you're

00:17:50.059 --> 00:17:52.640
in essence recognizing the different brains.

00:17:52.900 --> 00:17:55.140
Because yes, if I'm working with someone that's

00:17:55.140 --> 00:17:58.519
really process driven, like Adrienne, everything

00:17:58.519 --> 00:18:01.740
you do needs to be written down and the whole

00:18:01.740 --> 00:18:04.839
process. I'm probably not going to like that,

00:18:04.900 --> 00:18:06.680
so I'm not going to take that job. You know what

00:18:06.680 --> 00:18:08.480
I mean? I'll need to find someone who's process.

00:18:08.920 --> 00:18:10.599
If I'm working with someone, oh, I'm working

00:18:10.599 --> 00:18:13.579
with someone now. And it's very tough. It's not

00:18:13.579 --> 00:18:19.660
a pleasurable situation for me. But I think we

00:18:19.660 --> 00:18:23.819
all need to learn, is it worth it? Or is it OK

00:18:23.819 --> 00:18:25.599
just for me to walk away and just take a couple

00:18:25.599 --> 00:18:30.259
of breaths and go back to it? Because they themselves

00:18:30.259 --> 00:18:33.799
work differently. And I think each generation

00:18:33.799 --> 00:18:37.839
is different, too. So Katie, with your clients

00:18:37.839 --> 00:18:39.500
and looking at the generation, could you give

00:18:39.500 --> 00:18:43.700
me an idea? Not even Millennials are but are

00:18:43.700 --> 00:18:46.700
they in the 30s 40s 50s? Where are you seeing

00:18:46.700 --> 00:18:51.099
the age group for your clients? Definitely, I

00:18:51.099 --> 00:18:54.539
would say like 30s or late late 20s is really

00:18:54.539 --> 00:18:57.700
the earliest Which makes sense because around

00:18:57.700 --> 00:19:00.319
30 is when you hit your Saturn return, which

00:19:00.319 --> 00:19:04.059
is an astrological event that Signifies when

00:19:04.059 --> 00:19:06.799
you start to create your own rules of living

00:19:06.799 --> 00:19:10.940
and so before that you're sort of operating by

00:19:10.940 --> 00:19:13.099
the rules that you were raised with, basically.

00:19:13.740 --> 00:19:16.420
And so usually around 30 is when people have

00:19:16.420 --> 00:19:18.920
this like, wait, how do I want to live? How do

00:19:18.920 --> 00:19:21.140
I want to operate? How do I want to do things?

00:19:21.240 --> 00:19:24.740
And so that's when this type of work comes up.

00:19:24.819 --> 00:19:29.480
I will say that when I do events, because sometimes

00:19:29.480 --> 00:19:33.339
I'll do like tarot reading for events or astrology

00:19:33.339 --> 00:19:35.819
readings, things like that, that are more straight

00:19:35.819 --> 00:19:38.490
up service based. Then I'll get some younger

00:19:38.490 --> 00:19:44.869
20s, and then all the way up to 40s. Beyond that,

00:19:44.890 --> 00:19:48.630
when you get into 50s and up, I have programs

00:19:48.630 --> 00:19:51.509
that I want to develop for people more in the

00:19:51.509 --> 00:19:53.990
CEO leadership, more established business space.

00:19:54.069 --> 00:19:57.170
But right now, I'm really focusing on people

00:19:57.170 --> 00:19:59.380
who are... you know in their corporate jobs and

00:19:59.380 --> 00:20:01.380
hate it and but have like a thing that they're

00:20:01.380 --> 00:20:05.259
ready to do or that they are called to do that

00:20:05.259 --> 00:20:07.279
want to move into that but maybe don't know how

00:20:07.279 --> 00:20:10.220
and then all the way through like beginning to

00:20:10.220 --> 00:20:12.779
scale so maybe they have a couple of employees

00:20:12.779 --> 00:20:16.480
max but they're looking to you know scale their

00:20:16.480 --> 00:20:18.599
business or make it more sustainable that's sort

00:20:18.599 --> 00:20:21.980
of the area that i operate in right now very

00:20:21.980 --> 00:20:24.160
interesting shadow fox has a question shadow

00:20:24.160 --> 00:20:28.660
fox take the mic Well, hello Katie, you know,

00:20:28.720 --> 00:20:31.900
I'm I'm just grateful that you're out there and

00:20:31.900 --> 00:20:35.579
you're doing this work because the business paradigm

00:20:35.579 --> 00:20:40.940
has been shifting and Your yes and for those

00:20:40.940 --> 00:20:46.019
who are still in the grandfather business They're

00:20:46.019 --> 00:20:50.799
they're just gonna dwindle and so I'm it's good

00:20:50.799 --> 00:20:55.880
to see and it's encouraging to see um you helping

00:20:55.880 --> 00:21:01.400
other businesses in this um in this aspect because

00:21:01.400 --> 00:21:04.559
it many many people are going into the heart

00:21:04.559 --> 00:21:08.279
-based businesses or they're running their business

00:21:08.279 --> 00:21:12.920
from a heart -based perspective and so like if

00:21:12.920 --> 00:21:16.859
there's entrepreneurs out there and you know

00:21:16.859 --> 00:21:19.619
the real go -getters i'm going to tell you you

00:21:19.619 --> 00:21:24.759
know this i'm you're on to something Thank you.

00:21:24.960 --> 00:21:28.359
Yes. I mean the the shift in how we do business

00:21:28.359 --> 00:21:32.380
and how we operate is huge like It used to be

00:21:32.380 --> 00:21:35.500
okay. Everything is you know factory based everything

00:21:35.500 --> 00:21:37.259
if you think back to the Industrial Revolution

00:21:37.259 --> 00:21:40.779
and how can we you know more output more productivity

00:21:40.779 --> 00:21:45.440
more everything and There were like very specific

00:21:45.440 --> 00:21:47.960
rules that you had to follow if you wanted to

00:21:48.190 --> 00:21:51.589
quote unquote, succeed. And now there's so many

00:21:51.589 --> 00:21:54.309
different versions of success. There's so many

00:21:54.309 --> 00:21:55.869
things that you don't necessarily need to learn

00:21:55.869 --> 00:21:58.730
yourself because we have tech advances that have

00:21:58.730 --> 00:22:02.089
helped sort of cut out that middleman. And we

00:22:02.089 --> 00:22:04.210
have a lot of people that are moving towards,

00:22:04.250 --> 00:22:07.289
like, connection is important. Spending time

00:22:07.289 --> 00:22:09.529
with family is important and part of success,

00:22:09.769 --> 00:22:12.250
right? And so there's all these other things

00:22:12.250 --> 00:22:14.150
that when you're looking at your business, you're

00:22:14.150 --> 00:22:17.119
actually looking at your life. and you're looking

00:22:17.119 --> 00:22:19.559
at how do I wanna operate in my life and how

00:22:19.559 --> 00:22:24.500
can I make money doing things that light me up

00:22:24.500 --> 00:22:26.720
and how can I be in service to other people doing

00:22:26.720 --> 00:22:30.119
those things. And so there's not a rule book

00:22:30.119 --> 00:22:32.940
for that because everyone is individual. And

00:22:32.940 --> 00:22:37.359
so there's techniques that I use and there's

00:22:37.359 --> 00:22:39.259
activations and there's exercise and things like

00:22:39.259 --> 00:22:41.519
that that I will use across multiple different

00:22:41.519 --> 00:22:44.799
clients to help them. get to a place of clarity,

00:22:45.339 --> 00:22:48.599
but their place of clarity and how they operate

00:22:48.599 --> 00:22:50.940
in those activations are going to be very unique

00:22:50.940 --> 00:22:54.339
to. their energy, their blueprint, how they operate,

00:22:54.839 --> 00:22:58.940
even coming down to like, one example is at a

00:22:58.940 --> 00:23:01.279
very high level in human design, I'm a manifestor,

00:23:01.380 --> 00:23:03.960
which means I initiate and I am a visionary and

00:23:03.960 --> 00:23:07.940
I go first, but that can also create a sense

00:23:07.940 --> 00:23:09.599
of like judgment. It's called the projection

00:23:09.599 --> 00:23:12.680
field judgment from other people. So I operate

00:23:12.680 --> 00:23:15.339
best in containers like this where I can, it's

00:23:15.339 --> 00:23:18.490
fairly closed. We're taking questions and everything.

00:23:18.569 --> 00:23:22.289
So I'm opening myself up for that to maybe let

00:23:22.289 --> 00:23:25.730
someone down on an expectation of me or something

00:23:25.730 --> 00:23:29.150
like that. But it's contained so that energetically

00:23:29.150 --> 00:23:33.869
I'm not immersing myself day to day. This is

00:23:33.869 --> 00:23:37.309
like a start point and a stop point. Whereas

00:23:37.309 --> 00:23:41.170
for someone like me, showing up every day in

00:23:41.170 --> 00:23:44.150
a circle community or a Facebook group would

00:23:44.150 --> 00:23:48.000
be working against my energy, right? That would

00:23:48.000 --> 00:23:51.019
be opening up way too many two -way conversations

00:23:51.019 --> 00:23:54.640
at the same time. So that's just an example of

00:23:54.640 --> 00:24:00.059
how you can operate differently in business,

00:24:00.119 --> 00:24:02.599
but still there's always a solution. There's

00:24:02.599 --> 00:24:04.559
always a strategy that will work for your unique

00:24:04.559 --> 00:24:10.339
blueprint. I love that question. Thank you, Shadow

00:24:10.339 --> 00:24:14.559
Fox. So what is, oh, I'm looking at your la boo

00:24:14.559 --> 00:24:18.740
boo craze is your fifth time. What was this article

00:24:18.740 --> 00:24:24.319
about? So I do every time there's a new season

00:24:24.319 --> 00:24:26.140
and there's a new moon or a full moon, I do a

00:24:26.140 --> 00:24:27.680
newsletter, but I do them weekly. So if there

00:24:27.680 --> 00:24:29.859
isn't major astrology going on that week that

00:24:29.859 --> 00:24:32.180
I can connect to business, I look at larger themes.

00:24:32.460 --> 00:24:38.069
And so this goes through how this labubu craze

00:24:38.069 --> 00:24:42.390
is just a symptom of us craving this joy and

00:24:42.390 --> 00:24:45.529
this connection based on what the outer planets

00:24:45.529 --> 00:24:49.470
have been doing for the last several years. So

00:24:49.470 --> 00:24:53.809
the newsletter is more astrology plus business

00:24:53.809 --> 00:24:57.529
-centric, but teases apart the astrology in a

00:24:57.529 --> 00:25:00.720
way that is like understandable to a... Like

00:25:00.720 --> 00:25:05.259
I'm not using, I'll talk about planets and placements

00:25:05.259 --> 00:25:08.079
and things, but you don't need to know that to

00:25:08.079 --> 00:25:10.900
be able to understand the message or the takeaway.

00:25:12.559 --> 00:25:15.519
This is so interesting. But okay, so then, but

00:25:15.519 --> 00:25:17.799
you know what is interesting to me, really interesting

00:25:17.799 --> 00:25:21.980
is that I don't, so you're not actually sharing,

00:25:22.099 --> 00:25:25.000
let me see if this is it. I love all your photos.

00:25:25.839 --> 00:25:29.809
I see that you. like you're obsessed with efficiency

00:25:29.809 --> 00:25:33.930
systems, technology, but I think one of my questions

00:25:33.930 --> 00:25:39.049
would be, well, okay, where is your business

00:25:39.049 --> 00:25:41.910
skills coming from, your business acumen? Like

00:25:41.910 --> 00:25:45.289
I know you worked in corporate with CEOs, but

00:25:45.289 --> 00:25:48.710
like where did you gain your business knowledge

00:25:48.710 --> 00:25:52.289
that you can lead someone in business? Yeah,

00:25:52.589 --> 00:25:55.289
so I mean, it's definitely a combination of corporate

00:25:55.289 --> 00:25:58.470
strategy and then also other entrepreneurial

00:25:58.470 --> 00:26:01.789
adventures that I've done myself. So I had a

00:26:01.789 --> 00:26:06.710
networking event series that I did here in Nashville

00:26:06.710 --> 00:26:09.690
10 years ago. I opened a bar, so I had a physical

00:26:09.690 --> 00:26:11.769
location with employees, with products and things

00:26:11.769 --> 00:26:15.710
like that, where we also did events. I also,

00:26:15.769 --> 00:26:18.589
outside of Be Good Guide, I throw an annual conference

00:26:18.589 --> 00:26:23.319
merging intuition and strategy in business. And

00:26:23.319 --> 00:26:25.880
so I've been around the block entrepreneurial,

00:26:26.000 --> 00:26:28.319
but I had an Airbnb. I mean, the list like the

00:26:28.319 --> 00:26:31.680
list goes on. All the I say that I'm only allowed

00:26:31.680 --> 00:26:34.900
to have two LLCs at a time. And that was the

00:26:34.900 --> 00:26:36.619
rule even when I had a full time corporate job.

00:26:36.759 --> 00:26:39.859
So there has Oh, there's I mean, I've been an

00:26:39.859 --> 00:26:42.779
entrepreneur since when did I start my first

00:26:42.779 --> 00:26:45.140
modular art company that was had to have been

00:26:45.140 --> 00:26:53.740
in 2006. Like, 2006 or 7. I love that. I almost

00:26:53.740 --> 00:26:55.940
felt like I was kind of looking for that information

00:26:55.940 --> 00:26:58.400
as I was going through your site. But I think

00:26:58.400 --> 00:27:00.579
you're so niched anyways that the people that

00:27:00.579 --> 00:27:02.900
are working probably have a good idea of who

00:27:02.900 --> 00:27:06.019
you are. Is referrals a big business for you?

00:27:06.720 --> 00:27:09.519
Yeah, referrals is huge. And then just people

00:27:09.519 --> 00:27:11.920
being in my energy. So again, a manifesto. My

00:27:11.920 --> 00:27:13.960
job is to initiate. My job is to show up. I'm

00:27:13.960 --> 00:27:17.200
going to say some things. I have no idea. what

00:27:17.200 --> 00:27:20.180
I'm initiating in your audience, but I know that

00:27:20.180 --> 00:27:22.240
I am currently initiating people. Like there

00:27:22.240 --> 00:27:24.839
will be something that I say that then they think

00:27:24.839 --> 00:27:27.440
about or that impacts them in some way like that,

00:27:27.900 --> 00:27:31.160
that manifestors operate in a very initiate and

00:27:31.160 --> 00:27:33.759
magnetism sort of way, which took me a really

00:27:33.759 --> 00:27:37.519
long time to break out of the, that sort of corporate

00:27:37.519 --> 00:27:40.519
thinking of like, oh, I need to say explicitly,

00:27:40.980 --> 00:27:43.980
here's my skillset, here's my everything. Like

00:27:43.980 --> 00:27:49.059
there is, that is there's a reason that my website

00:27:49.059 --> 00:27:52.259
is reinforcing the language that I use and that

00:27:52.259 --> 00:27:55.019
my social media is about, you know, what I believe

00:27:55.019 --> 00:27:57.900
in and here's something that I implemented and

00:27:57.900 --> 00:28:02.279
it's more like showing when I feel the urge to

00:28:02.279 --> 00:28:05.859
show it and then that carries through. So it's

00:28:05.859 --> 00:28:09.000
way more nebulous and manifestors are only 9

00:28:09.000 --> 00:28:11.420
% of the population. So for the majority of people,

00:28:11.660 --> 00:28:15.400
like I would not recommend my tactic of marketing.

00:28:16.779 --> 00:28:19.319
Right. Right. It's very unique to my blue brand.

00:28:20.539 --> 00:28:23.940
I love that. I love your creativity. I love that

00:28:23.940 --> 00:28:27.799
you do that. You really are a creator too, a

00:28:27.799 --> 00:28:30.920
creative. And I think that's fantastic. Is there

00:28:30.920 --> 00:28:33.660
anything that I did not ask you that you would

00:28:33.660 --> 00:28:36.019
like to share? I know you have your master class.

00:28:36.059 --> 00:28:39.420
Do you want to share about, you have your 90

00:28:39.420 --> 00:28:43.039
minute session for $249. What would someone,

00:28:43.440 --> 00:28:45.259
what is that going to look like? Are they coming

00:28:45.259 --> 00:28:47.000
in empty handed or do you give them a little

00:28:47.000 --> 00:28:50.119
homework to do before they do the 90 minute?

00:28:50.059 --> 00:28:53.680
which is my favorite part because this is, and

00:28:53.680 --> 00:28:57.680
this is a service that any new client, this is

00:28:57.680 --> 00:29:00.859
the first entry point. And then once you go through

00:29:00.859 --> 00:29:04.359
one strategy session, then we'll talk about whether

00:29:04.359 --> 00:29:06.720
an additional strategy session is right, or maybe

00:29:06.720 --> 00:29:10.279
I do petite retreats, I do eight week programs.

00:29:10.359 --> 00:29:12.200
I have a lot of different things in my toolkit

00:29:12.200 --> 00:29:16.400
that, so there's always, with me there's always

00:29:16.400 --> 00:29:19.430
a, tangible, tactical, practical outcome, something

00:29:19.430 --> 00:29:21.509
you can implement right away. And then there's

00:29:21.509 --> 00:29:23.730
always a next step. Now that next step, you could

00:29:23.730 --> 00:29:25.410
be like, I need to think about this for a year,

00:29:25.410 --> 00:29:26.910
and then I'll come back. You may never come back.

00:29:26.950 --> 00:29:29.369
That's fine. But there will always be a next

00:29:29.369 --> 00:29:31.410
step of where to go deeper, how to continue work

00:29:31.410 --> 00:29:34.690
on. But no, there's no homework. There's a booking

00:29:34.690 --> 00:29:36.789
link where you pick the time and date that you

00:29:36.789 --> 00:29:41.750
want to book. I have a few questions, which are

00:29:41.750 --> 00:29:44.630
your birth information. And then I ask, what

00:29:44.630 --> 00:29:48.470
is your current challenge in your business. I

00:29:48.470 --> 00:29:52.029
put the link to my archetype quiz so I can understand

00:29:52.029 --> 00:29:56.569
your archetype. And then we kick off, I develop

00:29:56.569 --> 00:29:58.529
the curriculum or like what we're going to, the

00:29:58.529 --> 00:30:02.029
agenda for that session based on all of that,

00:30:02.069 --> 00:30:04.309
based on what you're trying to solve. And then

00:30:04.309 --> 00:30:07.710
I do whatever I need to do to understand your

00:30:07.710 --> 00:30:12.029
energy, your blueprint, how, how this is, you

00:30:12.029 --> 00:30:14.009
know, digging in. A lot of times I don't even

00:30:14.009 --> 00:30:16.279
look at Someone social media or I don't look

00:30:16.279 --> 00:30:18.839
at their linkedin. I don't need to do any research

00:30:18.839 --> 00:30:20.579
I just need their birth chart and what they're

00:30:20.579 --> 00:30:24.220
trying to solve and then the session could be

00:30:24.599 --> 00:30:27.400
The ones that lean more astrology, I tend to

00:30:27.400 --> 00:30:29.240
go in a lot more timing. People are asking about

00:30:29.240 --> 00:30:31.619
when things are gonna happen. And I'll do some

00:30:31.619 --> 00:30:34.259
astrological timing of like, what era are you

00:30:34.259 --> 00:30:36.519
in? Why is the focus on this one thing when you're

00:30:36.519 --> 00:30:39.759
like trying to make it about another thing? And

00:30:39.759 --> 00:30:41.859
so that's more informational. And then I'll give

00:30:41.859 --> 00:30:44.779
some reflection exercises. And if it's more tactical,

00:30:45.140 --> 00:30:48.059
we'll co -work. We can do white boarding together.

00:30:48.079 --> 00:30:51.220
We can do maybe an activation or an exercise.

00:30:51.299 --> 00:30:56.279
So an example of that would be I had a client

00:30:56.279 --> 00:31:03.039
who has a a coworking content studio and we did

00:31:03.039 --> 00:31:07.740
a strategy session on how to increase their very

00:31:07.740 --> 00:31:11.309
new. So how to increase. revenue based on sponsorships

00:31:11.309 --> 00:31:13.549
and partnerships. And so we talked about each

00:31:13.549 --> 00:31:15.890
of their events and like, what would people,

00:31:16.029 --> 00:31:17.670
what would be complimentary to the space? How

00:31:17.670 --> 00:31:19.450
would they vet sponsors? How would they outreach

00:31:19.450 --> 00:31:21.990
to sponsors? How would they integrate that into

00:31:21.990 --> 00:31:24.750
their business? So it can, again, it can be very,

00:31:24.970 --> 00:31:28.710
it can be very woo. It can be very not woo. I

00:31:28.710 --> 00:31:30.869
love that. So you go, so you're just kind of

00:31:30.869 --> 00:31:33.599
answering a question. So I'm thinking, OK, so

00:31:33.599 --> 00:31:35.259
I'm working with you, and I love working with

00:31:35.259 --> 00:31:36.960
you, and then I have a client. And I'm like,

00:31:36.980 --> 00:31:39.000
oh, I really want to know and understand the

00:31:39.000 --> 00:31:41.839
client. Do you help me, or do I just send the

00:31:41.839 --> 00:31:43.559
client a form and then give it to you? And you're

00:31:43.559 --> 00:31:45.619
like, OK, Adrienne, this is how you would work

00:31:45.619 --> 00:31:49.480
with that client. How does it trickle down? Oh,

00:31:49.480 --> 00:31:53.099
so if you wanted to understand how a potential

00:31:53.099 --> 00:31:55.680
client for you, their energy would work or how

00:31:55.680 --> 00:31:59.700
to work with them better, then I would do I actually

00:31:59.700 --> 00:32:01.440
probably should make a separate service for that.

00:32:01.700 --> 00:32:03.599
But we could do that in a strategy session if

00:32:03.599 --> 00:32:06.119
it was like, you would need permission for their

00:32:06.119 --> 00:32:14.039
birth chart. Or we would set up maybe a round

00:32:14.039 --> 00:32:15.880
robin where I would do a strategy session with

00:32:15.880 --> 00:32:18.319
them and then one with you. And so I could get

00:32:18.319 --> 00:32:21.490
their permission to share. their blueprint information

00:32:21.490 --> 00:32:24.670
with you and maybe understand their problems

00:32:24.670 --> 00:32:27.150
and then understand. And then with you, I would

00:32:27.150 --> 00:32:29.210
work out with like, okay, how do you work with

00:32:29.210 --> 00:32:31.670
this client through what they're needing from

00:32:31.670 --> 00:32:34.230
you in the most effective, efficient way? Because

00:32:34.230 --> 00:32:36.970
yeah, a lot of the like, sinister, sinister is

00:32:36.970 --> 00:32:38.549
what it's called is when you look at two charts

00:32:38.549 --> 00:32:40.609
together, like how people would would operate

00:32:40.609 --> 00:32:45.329
together. So I can do things like Help someone

00:32:45.329 --> 00:32:47.589
understand who they should hot what energy types

00:32:47.589 --> 00:32:50.349
they should hire so like I'm a manifest or when

00:32:50.349 --> 00:32:54.190
I hired a VA OBM I was like I need a generator.

00:32:54.190 --> 00:32:56.569
I need some with consistent energy I need someone

00:32:56.569 --> 00:32:59.390
like I had a whole laundry list and I found the

00:32:59.390 --> 00:33:01.950
perfect OBM that is like my perfect compliment

00:33:01.950 --> 00:33:07.990
So I can do reports. I can do live stuff It's

00:33:07.990 --> 00:33:11.349
yeah It's so bespoke, so it's very nebulous.

00:33:12.309 --> 00:33:14.369
I understand. No, no, I do understand. I think

00:33:14.369 --> 00:33:16.369
it's great. And I think that it's definitely

00:33:16.369 --> 00:33:19.509
something that should work. My cat, Gabby, stop

00:33:19.509 --> 00:33:22.910
it. Oh, my. Jonathan, did you have any questions

00:33:22.910 --> 00:33:30.529
or Reese? No, I just wanted to say that I clearly

00:33:30.529 --> 00:33:32.809
love Katie because she does a lot of what I do

00:33:32.809 --> 00:33:35.210
with the sense of helping business people to

00:33:35.210 --> 00:33:37.710
figure out how to do it their own way. And I

00:33:37.710 --> 00:33:40.819
think that's so important. So I appreciate it

00:33:40.819 --> 00:33:45.720
and enjoyed the interview. Thank you. You know

00:33:45.720 --> 00:33:48.440
what's funny is Jonathan actually taught me about

00:33:48.440 --> 00:33:51.319
story selling and how he taught me and that's

00:33:51.319 --> 00:33:54.000
why I was thinking like oh for you if you find

00:33:54.000 --> 00:33:56.640
like people talking about astrology astrology

00:33:56.640 --> 00:33:59.059
and have a business that's like where I kind

00:33:59.059 --> 00:34:00.539
of asked that question at the beginning Jonathan

00:34:00.539 --> 00:34:03.299
because I was like interested like wait are you

00:34:03.299 --> 00:34:06.869
like you're like LinkedIn wouldn't be the best

00:34:06.869 --> 00:34:09.150
spot for you to find clients unless you were

00:34:09.150 --> 00:34:12.130
looking for other people that believe in astrology

00:34:12.130 --> 00:34:14.710
but don't are combining the business with it.

00:34:15.269 --> 00:34:17.710
So kudos for you for taking two important things

00:34:17.710 --> 00:34:20.570
and putting them together. And I do have my enagram,

00:34:20.670 --> 00:34:22.110
but I can't remember, but I think it was like

00:34:22.110 --> 00:34:25.369
a seven or two. It definitely made sense when

00:34:25.369 --> 00:34:28.119
I looked at it. And I think a lot of the personality

00:34:28.119 --> 00:34:31.219
test makes sense, but also what's happening during

00:34:31.219 --> 00:34:34.039
that time, right? So I've taken personality tests

00:34:34.039 --> 00:34:36.460
that have evolved. First, I was always like,

00:34:36.460 --> 00:34:39.739
oh, you are an extrovert. And then as I started

00:34:39.739 --> 00:34:42.639
getting older, it's like, you have introvert

00:34:42.639 --> 00:34:45.119
tendencies. I'm like, oh, I got to do. So I think

00:34:45.119 --> 00:34:47.800
there's a lot to knowing ourselves and then reflecting

00:34:47.800 --> 00:34:51.719
on that. Well, and the evolution, right? Like,

00:34:51.719 --> 00:34:53.039
so you were speaking the evolution of a test,

00:34:53.139 --> 00:34:56.280
but like, that's why like, like a Myers -Briggs

00:34:56.639 --> 00:34:59.300
I'm an ENTJ, but if I take it 20 years from now,

00:34:59.340 --> 00:35:01.820
am I still an ENTJ? Like astrology accounts for

00:35:01.820 --> 00:35:04.019
that because there's your blueprint, but also

00:35:04.019 --> 00:35:06.400
the transits and how current timing and everything

00:35:06.400 --> 00:35:11.039
is impacted. So I like that it's both human design

00:35:11.039 --> 00:35:14.119
and astrology I use because there's not just,

00:35:14.519 --> 00:35:17.239
this is what you are. These are the rules of

00:35:17.239 --> 00:35:21.099
who you are. It's like, here's your flavor. Here's

00:35:21.099 --> 00:35:24.960
your energy. And then here's how that changes

00:35:24.960 --> 00:35:27.659
over time in these different eras that you are

00:35:27.659 --> 00:35:31.019
in based on these, it's all cyclical and it's

00:35:31.019 --> 00:35:35.139
all patterns. I like that. I also like the fact

00:35:35.139 --> 00:35:37.420
that before you work with someone that you could

00:35:37.420 --> 00:35:41.000
see if that partner matches your rhythm, for

00:35:41.000 --> 00:35:43.300
lack of better words. So I love that too. Well,

00:35:43.300 --> 00:35:46.340
I really appreciate your here. So thank you to

00:35:46.340 --> 00:35:49.099
Ahmed. Thank you for coming in. Rebecca, Anna

00:35:49.099 --> 00:35:53.199
Lee, R, Jonathan, you're so awesome. Jonathan's.

00:35:53.260 --> 00:35:56.519
He's amazing. And Reese, coming all the way from

00:35:56.519 --> 00:35:59.780
the UK, really appreciate you guys. And thank

00:35:59.780 --> 00:36:02.360
you. So what's going to happen next is that,

00:36:02.559 --> 00:36:04.480
first of all, this is going to be published quickly

00:36:04.480 --> 00:36:07.199
because I'm doing like a 15 -day drop. Every

00:36:07.199 --> 00:36:09.980
day I'm doing a drop. And that's for so that

00:36:09.980 --> 00:36:12.559
we can get this book, which will be the same

00:36:12.559 --> 00:36:15.500
cover but a different color. I'm thinking like

00:36:15.500 --> 00:36:18.400
the color of like your sweater looks like a greenish

00:36:18.400 --> 00:36:20.760
color. It's pretty. Oh my god, like a chartreuse

00:36:20.760 --> 00:36:23.460
green is like everywhere. It's in every branding

00:36:23.460 --> 00:36:27.500
for any project that I do. I love that. I noticed

00:36:27.500 --> 00:36:29.440
that right away. You're branding your photos.

00:36:30.139 --> 00:36:32.440
Absolutely stunning. I love what you're wearing.

00:36:32.659 --> 00:36:35.099
You just look so great. You're a beautiful woman.

00:36:35.460 --> 00:36:37.860
And so thank you. So you're brave, you're bold,

00:36:38.219 --> 00:36:41.199
you're beautiful. You're brilliant. You got all

00:36:41.199 --> 00:36:43.659
the B's going on. So thank you so much for your

00:36:43.659 --> 00:36:46.280
time and energy today. I really appreciate it.

00:36:46.280 --> 00:36:51.139
Thank you so much. You are welcome. Let me end

00:36:51.139 --> 00:36:53.699
the live stream. Thank you guys for watching,

00:36:53.900 --> 00:36:56.139
showing up. Thank you so much for ChatterSocial.

00:36:56.619 --> 00:36:58.719
And Katie, if you want to come on ChatterSocial,

00:36:58.900 --> 00:37:04.239
it's Chatter, C -H -A -T -T -E -R, social .io,

00:37:04.619 --> 00:37:07.599
little bubbles. And check us out. Jonathan does

00:37:07.599 --> 00:37:12.079
amazing rooms, incredible. Oh, I think Jonathan's

00:37:12.079 --> 00:37:16.539
on his 195th workshop this year. Wow, that's

00:37:16.539 --> 00:37:20.219
a lot. Maybe it's more. Maybe it's more, Jonathan.

00:37:20.320 --> 00:37:23.079
I don't know. He does sometimes two to three

00:37:23.079 --> 00:37:28.199
a day. Wow. I have no idea what the number is.

00:37:28.619 --> 00:37:31.980
I show up and help people out. That's all. You

00:37:31.980 --> 00:37:35.320
are amazing. A lot of times. Well, if you're

00:37:35.320 --> 00:37:38.619
using chat GPT to come up with your workshops,

00:37:38.699 --> 00:37:40.360
then you can ask it how many workshops you've

00:37:40.360 --> 00:37:43.980
done. It's pretty incredible. You really are

00:37:43.980 --> 00:37:46.599
like volunteering your time and, and, and Jonathan

00:37:46.599 --> 00:37:48.960
has some great things. All right. So Katie, thank

00:37:48.960 --> 00:37:52.019
you so much. You are awesome. I wasn't sure about

00:37:52.019 --> 00:37:54.719
be good guide, but I actually liked the name

00:37:54.719 --> 00:37:57.260
and I can spell B I can spell good and I can

00:37:57.260 --> 00:37:59.820
spell guide. So it's not like professional global

00:37:59.820 --> 00:38:01.960
etiquette where etiquette people get tripped

00:38:01.960 --> 00:38:03.849
on. They weren't etiquette. And then they never

00:38:03.849 --> 00:38:06.849
go to my website. So thank you so much. Have

00:38:06.849 --> 00:38:08.469
a great rest of the day. I'm going to end the

00:38:08.469 --> 00:38:09.590
stream right now.