Modern SEO: Old SEO vs New SEO
This episode provides practical advice on advanced SEO, AI engine optimization (AEO), answer engine optimization, technical website optimization, schema, and retention strategies for anyone looking to improve digital marketing visibility in the age of AI. Learn how to harness evolving platforms, implement the latest best practices, and create resilient, audience-focused web ecosystems.
In this insightful episode, Favour Obasi-ike, MBA, MS dives deep into the evolution of SEO—comparing the foundations of "old" Search Engine Optimization with the demands and opportunities of "new" Search Everywhere Optimization.
Listeners will uncover essential strategies for optimizing content across today's rapidly shifting digital environments, including website best practices, AI integrations, and the importance of technical SEO fundamentals.
Favour explains how staying updated and proactive is vital, as algorithm changes and the rise of AI platforms like ChatGPT, Gemini, and others are reshaping the discovery and ranking of digital content. Favour also takes questions from the community, responding with real-world examples and tactical advice.
Whether you're a business owner, marketer, content creator, or SEO professional, this episode offers actionable guidance for adapting to future-focused SEO. Listeners will learn why website speed, schema markup, secure protocols, and precise keyword versus prompt usage matter more than ever.
Favour also discusses why attention and retention are the new KPIs, plus the growing importance of authority, expertise, and trust—in both human and AI-powered search.
Who Is This For?
- Digital marketers
- Business owners and entrepreneurs
- SEO professionals
- Content creators and website managers
- Anyone seeking to future-proof their digital presence
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Key Moments & Timestamps
- Old vs. New SEO: What Changed & Why It Matters 00:00:02 – Favour introduces the concept of "Search Everywhere Optimization" and the evolution from traditional SEO.
- Local SEO & Google Core Updates 00:02:44 – Discussion on domain-level SEO strategies and Google's prioritization of localized content.
- Keywords, Prompts & The Rise of Conversational Search 00:05:15 – Exploring the shift from simple keywords to long-tail prompts.
- Technical SEO Fundamentals 00:09:07 – The importance of URL accessibility, canonical tags, schema, site speed, and duplicate content avoidance.
- Detecting & Adapting to Rapid Changes 00:14:44 – Why constant learning and quick adaptation to SEO trends is essential.
- Claiming & Tracking Digital Properties 00:17:24 – Connecting domains to Google Search Console and tracking long-term analytics.
- Platforms & Technical Limits 00:22:24 – Pitfalls of website builders like Google Sites and GoDaddy, and the benefits of advanced platforms.
- Schema, Metadata & Search Bots 00:28:08 – Differences between meta tags, open graph, and schema markup.
- AI-Generated Content & Trust Issues 00:34:03 – Risks of relying solely on AI for content and why human oversight is invaluable.
- Retention as a KPI & Future Trends 00:39:05 – How retention affects business value, and the need for structured, outcome-focused content.
Frequently Asked Questions
Q: How has SEO changed in the age of AI?
A: SEO now involves optimizing for both traditional search engines and AI-driven platforms. This means attending to technical structure, schema, and producing rich, answer-based content.
Q: Should I still focus on keywords with all the new AI platforms?
A: Yes, but think in terms of prompts and long-tail queries, as AI chatbots and search engines process more complex, conversational input.
Q: What technical factors matter most today?
A: Site speed, secure protocols (HTTPS), canonical URLs, schema markup, proper meta descriptions, and mobile optimization are all critical.
Q: Is Google Sites or GoDaddy enough for a competitive website?
A: Not for advanced SEO. These platforms lack robust features for detailed optimization and hinder growth compared to custom or advanced managed platforms.
Q: How do I avoid being penalized for AI-generated content?
A: Always add human oversight, authenticity, and originality. Search engines prioritize trust, authority, and real-world expertise.
Action Steps
- Audit Your Website
- Check for technical SEO issues—site speed, security, schema, and canonicalization.
- Implement Schema Markup:
- Use appropriate schema types for your business to help search bots better understand your site.
- Update and Connect Properties:
- Ensure your site is registered with Google Search Console and other relevant analytics platforms.
- Focus on Retention:
- Create high-quality, actionable content that builds trust and keeps your users engaged.
- Stay Current:
- Continually learn and check for the latest updates in AI, SEO, and platform algorithms.
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