How to Get Discovered on Search Engines and Bots with Favour Obasi-ike
Favour Obasi-ike, MBA, MS discusses the critical importance of bots and search engines for business discovery. He emphasizes that getting discovered starts with building trust through secure domains, consistent links, and structured content.
Favour explains the difference between traditional search engines (Google, Bing) and AI search engines (ChatGPT, Claude), noting that while Google remains dominant, AI platforms are rapidly changing how consumers find information. using bot fetches.
The conversation highlights the necessity of configuring websites correctly (e.g., HTTPS, WWW redirects) and the enduring value of backlinks and reviews. Favour also touches on the psychology of consumer behavior, explaining how different types of content and even background music can influence purchasing decisions.
Who is this for?
Business owners, entrepreneurs, and content creators looking to improve their online visibility. It's highly valuable for anyone wanting to understand the technical foundations of SEO, how to build trust with search engines, and how to adapt to the rise of AI-driven search platforms like ChatGPT, Claude, and Perplexity.
Key Moments & Timestamps
- 00:00 - Intro: Why search engines are your best friends online.
- 01:06 - Favour's background: Helping businesses with strategic technical SEO setups.
- 02:50 - Building trust online: The foundation of discovery through links, tags, and community.
- 05:31 - The importance of internally linking your website to external features.
- 08:08 - Technical SEO basics: Securing your domain, enabling domain privacy, and using HTTPS.
- 21:57 - Why content structure matters more than just the content itself for search engine discovery.
- 29:38 - Real-world example: How a missing "www" configuration prevented a client's website from loading.
- 01:00:32 - The rise of AI search: How ChatGPT and Claude are changing consumer search behavior.
- 01:02:49 - Why backlinks are not dead: AI platforms still pull recommendations from directories like Yelp and MapQuest.
- 01:52:48 - The psychology of marketing: How music tempo (BPM) affects consumer focus and purchasing decisions.
FAQs
Q: What is the first step to getting discovered on search engines?
A: The foundational step is building trust. This starts with securing your website (HTTPS), ensuring your domain privacy and lock are active, and consistently linking your content.
Q: Are backlinks still important with the rise of AI search engines?
A: Yes. AI platforms like ChatGPT still rely on citations and backlinks from established directories (like Yelp or even MapQuest) to formulate their recommendations.
Q: What is the difference between search engines and social media?
A: Search engines are intent-driven (fetching, crawling, indexing based on queries), whereas social media is more about immediate engagement. You must document your social media features on your website to connect the two for search engines.
Action Steps
- Secure Your Domain: Verify that your website uses HTTPS and that your domain privacy and lock settings are correctly configured.
- Check Your Redirects: Ensure that both the "www" and non-"www" versions of your domain correctly lead to your active website without error messages.
- Document Your Features: If your brand is featured on a podcast, magazine, or social media, create a post on your website linking back to that feature to build semantic trust.
- Research AI Recommendations: Ask AI platforms (like ChatGPT or Perplexity) for recommendations in your industry to see who is ranking and where the AI is pulling its data from.
Optimize for Intent: Structure your website content clearly so that search engine bots can easily crawl, index, and understand the value you provide.
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