Episodes

Favour Obasi-ike, MBA, MS leads a deep dive into why website organic traffic drops and how to fix it. Joined by experts like Brandon, RockI, and Celese, the discussion highlights the ~24-month lifecycle of SEO content and the dangers of "content decay". The panel explores the value of building trust via high-quality backlinks, local SEO for businesses, and whether paid Meta/Google ads ultimately help or hurt organic reach. Favour emphasizes that organic traffic is a long-term investment, compari...

Favour Obasi-ike, MBA, MS breaks down actionable strategies for securing high-authority Google rankings in 2026. He explains Google’s standard E-E-A-T principles and details the five crucial stages of search engine visibility: crawling, indexing, rendering, ranking, and serving. The conversation sparks discussions on how to leverage Google Search Console, balance do-follow and no-follow backlinks, and embed social media content to boost site authority. A major theme of the discussion is the shif...

Master technical SEO & backlinks safely with compliance. Learn do-follow vs no-follow vs sponsored vs UGC backlinks, internal linking tactics, and why websites need at least 6–24 months for positive return on investment. Favour Obasi-ike, MBA, MS demystifies the complex world of SEO backlinks, breaking down the critical differences between do-follow, no-follow, sponsored, and user-generated content (UGC) links. He highlights that do-follow links pass valuable "link juice" and authority to your s...

Explore how content marketing and content signals drive digital marketing growth and AI visibility with expert Favour Obasi-ike, MBA, MS . Learn practical tactics to optimize your content and leverage AI strategies for measurable results. Favour Obasi-ike, MBA, MS hosts a deep-dive discussion differentiating traditional content marketing from technical "content signals." While content marketing is a strategic approach to creating valuable content that attracts and retains a clearly defined audie...

Favour Obasi-ike, MBA, MS breaks down why every business website needs an active, well-structured blog. He introduces content pillars — long-form foundational articles around 3,000 words — and content clusters, shorter supporting articles around 700 words that link back to the pillar to build semantic authority. The session also covers how embedding multimedia like YouTube videos and infographics increases "in-view" time and reduces bounce rates. It closes with Favour revealing his background as...

Favour Obasi-ike, MBA, MS breaks down the relationship between SEO and PPC advertising. He explains that while PPC provides short-term visibility and acts as a catalyst for brand awareness, SEO builds the long-term foundation that makes ads more cost-effective. Favour emphasizes that these two strategies should not be siloed; instead, they must work together. By ranking organically for specific keywords, businesses can lower their ad spend for those same keywords. The conversation also touches o...

Favour Obasi-ike, MBA, MS and guest speakers (including Celese Williams and Rocki) discuss the problem-to-solution framework of converting traffic into revenue. Favour explains that traffic must first be intentionally created by planting "seeds" (content) across the web and nurturing them over time. He shares a real-life example of a client who returned after three years because of consistent, long-term marketing efforts. The conversation also highlights the importance of creating "easy buttons"...

Favour Obasi-ike, MBA, MS and guest speakers (including Celeste and Jason) discuss the mechanics of getting discovered on Pinterest. Favour explains that Pinterest is a visual search engine powered by an algorithm called "Pixie," which prioritizes relevance, uniqueness, and content quality. He shares actionable strategies for connecting your website's RSS feed to automatically generate pins, using colors (hex codes) to influence search results, and expanding keyword lists using broad, exact, and...

Favour Obasi-ike, MBA, MS and guest speakers (including Celese Williams and Darren Shaw ) discuss the mechanics of getting discovered on Google. Favour emphasizes that discovery starts with a strong technical foundation; specifically, connecting your website to Google Search Console and submitting a sitemap. He shares a case study of a client who grew from under 20,000 to nearly 300,000 organic impressions in six months. The conversation also covers the importance of prioritizing your website ov...

Favour Obasi-ike, MBA, MS discusses the critical importance of bots and search engines for business discovery. He emphasizes that getting discovered starts with building trust through secure domains, consistent links, and structured content. Favour explains the difference between traditional search engines (Google, Bing) and AI search engines (ChatGPT, Claude), noting that while Google remains dominant, AI platforms are rapidly changing how consumers find information. using bot fetches. The conv...

Favour Obasi-ike, MBA, MS dives into Podcast Search Engine Optimization (SEO) and discovery. He explains that getting discovered and getting ranked are two different processes requiring a strong technical foundation. Favour outlines the nine key areas where a podcast must resonate sonically and structurally, emphasizing optimized titles, descriptions, file names, and high-quality cover art (3000x3000 pixels). He also discusses RSS feed distribution, maintaining a consistent publishing cadence, a...

Favour Obasi-ike, MBA, MS breaks down push (outbound) vs. pull (inbound) marketing. Pull marketing (social media, SEO, content) attracts audiences long-term via consumer-driven engagement. Push marketing actively promotes products for immediate sales but can backfire if poorly targeted. Using interactive examples (e.g., sending gardening tool emails to a Pinterest list), Favour highlights the need to understand audience pain points. He also covers data ownership (first-party vs. third-party) and...

Favour Obasi-ike, MBA, MS discusses the critical differences between "fat" (bloated) and "lean" (optimized) websites. He explains how large file sizes, unoptimized images, and poor technical setups negatively impact search engine rankings and user experience. Favour emphasizes technical SEO, structured data, and webpage indexing, providing actionable advice on compressing assets, improving site speed, and preparing websites for future search engine updates. The conversation highlights the value ...

Technical SEO delivers 117% ROI in as little as 6 months — compared to 16% for basic content SEO over 15 months. Favour Obasi-ike, MBA, MS breaks down what that means in real dollars and real client results. WHO IS THIS FOR Small business owners are wondering why their website isn't showing up on Google. Entrepreneurs paying for ads who want to know if SEO is a smarter long-term investment. Marketing professionals who need data-backed ROI benchmarks. E-commerce owners planning a 12–24 month orga...

Michele DeFilippo is the founder and driving force behind 1106 Design , a full-service book publishing company based in Phoenix, Arizona . With more than 50 years of experience in the book publishing industry — spanning traditional publishing, the rise of indie publishing, and the self-publishing revolution catalyzed by Amazon — Michele is one of the most respected voices in author services today. She founded 1106 Design in 2001 after the publishing industry was disrupted by technology, with a s...