Episodes

Welcome to a fiery 🔥 conversation between Lisa Galea, a design and advertising expert from Australia, and the host of the "We Don't PLAY" podcast, Favour Obasi-ike. About Lisa Galea Lisa Galea a creative alchemist and serial entrepreneur based in the Byron Bay Hinterland, Australia. With over 30 yr experience in the adverting and design industry, Lisa’s seen it all. She's been on the inside of large brands such as Sotheby’s, Toyota and Penfold Wines and worked with smaller start-ups bring new p...

The importance of understanding user behavior on business websites using tools like heat mapping, specifically highlighting the free platform Microsoft Clarity, is vital for high conversion rates. The conversation emphasizes how analyzing clicks, scrolls, and attention on web pages can reveal valuable insights for optimizing content and improving user experience. We also touch upon the significance of SEO tools, mentioning SEO Gets as a more comprehensive alternative to Google Search Console fo...

“Storytelling is the key to unlocking your greatness.” ⁠Porsché Mysticque Steele is an Award-Winning Book Coach, TEDx Speaker, Independent Publishing Expert. I transform CEOs and Coaches into Thought Leaders by helping them publish highly-influential and impactful books. I support organizations with improving their team's productivity by strengthening their role as group members through the use of storytelling. Hint: Listen to the end of this episode to get ⁠⁠Porsché⁠⁠'s number. 👀 Talk to Po...

Marketing in 2025 can be daunting so I connected with my Marketing Club on Clubhouse App and discussed content SEO marketing versus social media marketing for businesses in 2025. Connect with Favour Obasi-ike on LinkedIn here >> Book a SEO Marketing Discovery call with Favour Obasi-ike on Calendly here >> We emphasize the importance of creating both content for search engines and building community awareness through social platforms. Integrating these strategies is crucial, with website content...

This podcast episode features Shara (LCSW, QCSW, ACSW, C-SWHC, BC-TMH) Ruffin, a LinkedIn expert, who shares her journey of building a $2.5 million brand on the platform. Connect with Shara with her on social media here >> She discusses her early days as a therapist sharing mental health content, eventually embracing video to connect with her audience. Shara emphasizes the importance of building relationships, optimizing profiles, engaging with content, and leveraging LinkedIn's features for j...

Katia Yakovleva discusses Content Radar, an AI-powered workspace designed to give marketers superpowers by streamlining content creation and repurposing. Start Using Content Radar AI today: https://contentradar.ai/ The tool aims to automate marketing operations, enabling users to efficiently create omni-channel content for platforms like LinkedIn and X. Content Radar helps users transform existing content into ready-to-go posts, matching their brand's tone of voice and saving time. Features i...

Happy International Women's Day and Happy Women's History Month! I just want to say on behalf of the We Don't PLAY community, we appreciate our women and every woman listening to this, thank you for being here and making a great impact in our world! 🌎 Welcome our first guest of the day (we have a 3 episode day run to celebrate our women), Nelly Golddy! This episode was recorded on her birthday (02/14). Nelly Golddy, an interior designer, shares her journey into the industry on the We Don't PLA...

Why do small businesses need SEO? It's a money or time factor. In my podcast, I explore the necessity of search engine optimization (SEO) for small businesses. I emphasize that SEO is crucial for competing with larger companies that heavily invest in paid advertising. I highlight the importance of answering customer questions through content creation, suggesting that this strategy helps businesses become credible and sustainable brands, drawing traffic and potential sales. I discuss key strat...

Welcome to SEO Sundays where we will cover the importance of a landing page and how it is supposed to be optimized for search engines. Key SEO Factors to Consider: Landing Page Definition and Differentiation: A landing page is defined as a highly specific, targeted page with a clear singular goal, distinct from other website pages like blogs, product pages, "About Us" pages, or "Contact Us" pages. "A landing page is a place where people get one thing. They get one result... It's that specific,...

Welcome to the Super Bowl Commercial Advertising room where marketing professionals analyze the Super Bowl commercials as case studies. We debated the effectiveness of various advertising strategies, considering factors like storytelling, brand awareness, target audience, and return on investment. The conversation expanded to broader marketing topics, including the efficacy of different advertising channels (direct mail, radio, social media), and the importance of data-driven decision-making. ...

Welcome to SEO Sundays where will discuss SEO Trends for 2025. Listen in. Key Themes and Ideas: Website Content as a Cornerstone: The most prominent theme revolves around the critical role of website content. I encourage listeners to evaluate their websites, asking “look at your website right now. If you have one, look at your website and see how many published pages you have on your website. Do a total count and count the number of actual live pages you have on your website and then look at th...

This Clubhouse audio recording features a discussion on domain authority, its importance for online businesses, and how to improve it. Looking for SEO Services?Click here to book a call with Favour Obasi-ike I define domain authority as online credibility leading to recommendations and explains that it's built through consistent, high-quality content distribution across multiple platforms. The conversation also explores the use of tools likeSender Score to assess email deliverability and the s...

This podcast interview features Nigerian singer-songwriter M.E., a two-time Grammy nominee. He discusses his musical influences (Anita Baker, Tiwa Savage, and Usher), his creative process, and overcoming creative blocks by joining communities and taking breaks. M.E. also details the concept behind his new music video, "Tsunam.e," which explores escaping overwhelming thoughts. Finally, he shares his most memorable moment, meeting Whitney Houston, and promotes his upcoming album and Valentine's ...

This episode by Favour Obasi-ike, MBA, MS discusses measuring the return on investment (ROI) of search engine optimization (SEO) efforts. I emphasize the importance of consistent content creation, highlighting on-page, off-page, and technical SEO factors. Effective email marketing is presented as a crucial complement to SEO for driving leads and sales. I provide real-world examples and suggests using analytics tools to track progress and optimize strategies. Ultimately, the focus is on connec...

Do you travel with an American Express card? Do you love to travel with points and miles instead of paying cash? Do you love to travel as a therapeutic and mental health reliever? Welcome to the digital world of traveling where we are graced to listen to Lola Coker-Oni, owner of Cosmopolitan Empire. Podcast Summary This podcast interview features Lola Coker-Oni, a top-tier travel concierge, who discusses her career path and business, Cosmopolitan Empire. She details her expertise in curating ...

I'm geeking out how AI-powered this conversation is about to be for you as we bring Lola Coker-Oni, owner of Cosmopolitan Empire, to bring you the best set of luxury travel experiences this 2025. Here's our episode AI summary before the real interview coming soon. Visit Cosmopolitan Empire Website today: https://www.cosmopolitanempire.com/home Glossary of Key Terms in this episode Concierge: An individual or team that provides personalized assistance and services to clients, such as making r...

This Clubhouse audio recording discusses strategies for sending high-volume emails effectively, focusing on the importance of sender reputation and deliverability. Participants debate the merits of using Amazon Simple Email Service (SES) directly versus employing a platform like FloDesk which integrates with SES. >> START YOUR 14-DAY FREE TRIAL WITH FLODESK HERE << The conversation also explores leveraging AI tools like ChatGPT for generating marketing offers and course creation, emphasizing t...

ConstantThis episode announces a NEW partnership between the We Don't PLAY podcast and the stellar email marketing platform, Flodesk! I discuss Flodesk's amazing features, such as its integration with Amazon SES (Amazon Simple Email Service) and surprising affordability compared to competitors like Mailchimp, Klaviyo, Constant Contact, etc. The partnership will provide listeners with discounts and access to workshops. >> START YOUR 14-DAY FREE TRIAL WITH FLODESK HERE << I emphasized the impor...

This podcast interview features Tony with the Keys, a musician and marketer who uses music to build brands. He explains his unique approach, which combines his musical talents with his marketing expertise to create "sonic branding" for businesses. Listen to Tony with the Keys' podcast show, "The Dad's Corner" > Tony discusses how he helps companies find their brand's unique sound, giving examples of successful projects and highlighting the power of music to connect with audiences and improve br...

This podcast episode discusses basic SEO strategies, comparing Google and Bing search engines with AI platforms like ChatGPT and Perplexity. I emphasized the importance of organic growth through website optimization and building domain authority, contrasting this with potentially risky "black hat" SEO tactics. I highlighted the value of a diverse online presence across multiple platforms and the use of AI tools to streamline content creation. Finally, the speaker promotes Harper AI, a new AI a...

Looking for new ways to use AI for your business? Master AI before AI masters you! This podcast interview with Sadio Jonas, a generative AI expert, discusses the applications and future of artificial intelligence. Sadio Jonas emphasizes AI as a tool to augment human capabilities, not replace them, and highlights the importance of developing AI strategies for businesses. She promotes his AI strategy certification program, designed to equip individuals and organizations to utilize AI effectively...

Welcome to Season 10! We kick off with my good friend, David Pezzat, discussing his journey from childhood to digital photography. We have new music in the background too! Enjoy! Chapters (00:00) Photography in the Digital Age This chapter takes us on a journey through the world of photography, exploring the personal story of David, a passionate photographer who found his calling at a young age. Growing up in Texas, David was deeply influenced by his father's poignant wartime photographs, whic...