Episodes

77
May 27, 2024

How to Build a Lean Marketing Strategy When You Have ZERO Marketing Department | Tiny Marketing Club Series

Send us a text Join the Club! Ever feel like you're a one-person army in the marketing world, trying to do it all? Well, gear up for a tactical masterclass in lean marketing that's about to change the game for B2B service businesses. I'm your host, the lean marketing guru and voice behind the Tiny Marketing Show, ready to share my secret blueprint for success. We'll navigate through selecting that one dream client, perfecting a signature offer, and honing in on one social media channel to ampli...
76
May 26, 2024

Ep. 76: Introducing the Uncut Summer Series (and sneak peek into the Tiny Marketing Club!)

Send us a text Welcome to the Tiny Marketing Podcast! This episode marks the beginning of our exciting Uncut Summer Series, where Sarah Noelle Block, your host, shares raw, unfiltered, and unedited recordings from her years of interviews, webinars, and workshops. Get ready for an authentic experience filled with insightful content and behind-the-scenes moments. In This Episode: Introduction to the Uncut Summer Series: Sarah explains the concept behind this series, aiming to provide a real, unfi...
75
May 19, 2024

Ep. 75: The Secret to Choosing Sticky Brand Names | Expert Guest: Alexandra Watkins

Send us a text Get on the waitlist for the Tiny Marketing Club! In today's episode of Tiny Marketing, I, Sarah Noel Block, dive deep into the art of naming brands with the incredibly talented Alexandra Watkins, the mastermind behind names you know and love, like the Wendy's Baconator! Biggest Takeaways Smile and Scratch Framework: Alexandra Watkins provides a clear and effective methodology for naming brands through her "Smile and Scratch" framework. SMILE stands for Suggestive, Memorable, Im...
74
May 12, 2024

Ep. 74: Three steps to increase customer lifetime value | Expert Guest: Amy Posner

Send us a text Hey everyone! It's Sarah here, wrapping up our branding series on the Tiny Marketing podcast. In today's chat with Amy Posner, we explore the ins and outs of boosting your client's lifetime value—starting right from the get-go! Amy, with her treasure trove of entrepreneurial wisdom, shares some killer strategies to make your client experience a game-changer from the first hello. Ever thought about how those initial interactions could be your golden ticket to more profits? Amy's g...
73
May 5, 2024

Ep. 73: Finding Business Harmony by Embracing Your Authenticity | Expert Guest Lisa Aranas

Send us a text Join me live: Live Workshop: Craft a Winning Business One-liner | May 22 at 12pm CST We're continuing our branding series and diving into the importance of authenticity in your brand. Discover the transformative power of aligning business with your true self! Dive into our candid chat as we explore the magnetic allure of authenticity—how it attracts the right clients and repels the wrong ones. Learn from our journey through personal healing to ignite professional growth. Trust y...
72
April 28, 2024

Ep 72: The Secret to Customer-centric Branding | Expert Guest Rebl Risty

Send us a text Rebl Risty, a StoryBrand certified consultant, teaches us how to transform your brand narrative to put your customers at the heart of the story. Learn how to re-engage your network effectively, use strategic prompts to simplify networking, and maintain strong relationships long after the first connection. Tune in for actionable insights to elevate your brand's messaging and engage your audience like never before! Biggest Takeaways: Customer as Hero: Emphasize positioning the cust...
71
April 21, 2024

Ep 71: Networking Strategies that Sell | Expert Guest Mike Renderman

Send us a text Special thank you to our sponsors Planable. Head over to Planable.io and sign up for free with the Tiny Marketing link. Don't forget the promo code mentioned in the episode :) Ever felt like your networking efforts are more like shooting in the dark than a strategic game of chess? Join me, Sarah Noel Block, as I share how I turned a lackluster Q4 into a booming success, thanks to effective networking and sharp sales tactics. Sales virtuoso Mike Renderman joins, sharing strategies...
69
April 7, 2024

Ep. 69: Why You Should Host Networking Events | Expert Guest: Amy Pruitt

Send us a text Special thank you to our sponsors Planable and Leadfeeder. Head over to Planable.io and sign up for free with the Tiny Marketing link. Don't forget the promo code mentioned in the episode :) Get 14 days FREE at leadfeeder.com with this link. Ever felt that awkwardness when networking? Say hello to our guest, Amy Pruitt, who's here to transform those cringy moments into meaningful connections. We're dishing out the secrets to making networking work for you, from locking in real a...
68
March 31, 2024

Ep 68: Crafting the Perfect (for you) Scalable Offers | Guest Expert: Annmarie Rose

Send us a text Special thank you to our sponsors Planable and Leadfeeder. Head over to Planable.io and sign up for free with the Tiny Marketing link. Don't forget the promo code mentioned in the episode :) Get 14 days FREE at leadfeeder.com with this link. Join us in this episode as we explore the art of scalable offers with online business strategist Ann Marie Rose. Learn how to create and package offers that resonate with your audience and scale your business. Ann Marie shares insights on po...
67
March 24, 2024

Ep. 67: Why You Should Focus on One Social Media Channel

Send us a text Special thank you to our sponsors Planable and Leadfeeder. Head over to Planable.io and sign up for free with the Tiny Marketing link. Don't forget the promo code mentioned in the episode :) Get 14 days FREE at leadfeeder.com with this link. Hey there! Feeling like your social media strategy is a bit overwhelming? You're not alone! I'm Sarah Noel Block, and this week on Tiny Marketing, I'm here to help small marketing teams by focusing on just one social media platform. By conce...
46
Sept. 3, 2023

46: Why You NEED Stakeholder Buy-in When Crafting Effective Marketing Messaging

Send us a text Join Sarah Noel Block on "Tiny Marketing" as she reveals the secret sauce: involving stakeholders in crafting killer marketing messages. Uncover pitfalls of siloed messaging, learn stakeholder engagement tactics, and explore the "Marketing Madlibs Workshop" that sparks messaging mastery. Episode Highlights: Entrepreneurs often create marketing messages in isolation without considering the input of their team. Involving stakeholders in the marketing messaging process is crucial f...