Episodes

Send us a text Struggling to turn website visitors into customers? The missing piece might be a strategically crafted lead magnet that does more than just collect email addresses. In this workshop replay, I break down my framework for creating lead magnets that actually convert to sales. We dive deep into how your lead magnet should function as the first step in your customer's journey, connecting directly to your gateway offer and signature service. You'll discover why the most effective le...

Send us a text Ever found yourself wondering if LinkedIn is worth the effort for your business? Molly Godfrey, co-founder of Build Impact Convert, definitively answers this question with practical strategies that won't leave you feeling overwhelmed or inauthentic. The biggest revelation? You don't need to live on LinkedIn to see results. Posting just three times weekly with strategic focus delivers far more impact than random daily content. "I don't even have the time for LinkedIn and I run ...

Send us a text Join the Gateway Offer Are your sales calls leading nowhere? Do potential clients constantly ghost you after you've spent hours crafting the perfect proposal? There's a better way to convert prospects into paying clients, and it starts with implementing a gateway offer. Gateway offers represent a paradigm shift in service-based business sales. Unlike traditional discovery calls that often result in ghosted proposals, a gateway offer provides immediate value while getting you p...

Send us a text The mysterious world of LinkedIn selling doesn't have to be intimidating. Rich Brooks, president of Flight New Media and founder of the Agents of Change, breaks down exactly how B2B service providers can leverage LinkedIn to build meaningful relationships that naturally convert to sales—without the awkward pitch-slapping that makes us all cringe. Unlike Instagram or Facebook where direct selling is common, LinkedIn demands a more nuanced approach focused on establishing expert...

Send us a text Feeling trapped by social media algorithms? Tired of the constant content creation hamster wheel? You're not alone. Today we're breaking free from the social media grind with three proven strategies to bring in quality clients consistently without relying on Instagram, TikTok, or Facebook. We start by tackling the gold standard of lead generation: referrals. Discover why referred leads convert better and how to build a referral system that works automatically. I share my exact...

Send us a text Ever wondered how consultants generate significant revenue quickly without feeling salesy? The 6 to 6K Challenge reveals the exact framework I used to book $94,000 in contracts in just five days—and now I'm showing you how to adapt this method to earn $6,000 in six days. At the heart of this approach is the bridge offer (or gateway offer)—a high-value, low-cost service priced at $1,000 or less. This carefully crafted offering solves an immediate client problem while creating a...

Send us a text Discovering potential clients doesn't have to feel like a wild goose chase. The secret? Learning to spot the people already raising their hands for your services on LinkedIn. This special episode—our most requested content from five years of podcasting—unpacks proven strategies for B2B service founders looking to connect with ready-to-buy prospects. We break down six practical approaches that transform casual LinkedIn browsing into strategic client acquisition. Learn how to i...

Send us a text >> Get notified for The Bestseller Experiment << Marketing should work anywhere—but does it really? I put this challenge to the ultimate test by writing and launching a contemporary romance novel under a completely new pen name, with zero audience, zero borrowed credibility, and no marketing shortcuts. The Bestseller Experiment is my new spinoff podcast that takes you behind the scenes of what happens when a professional marketer attempts to sell fiction from abs...

Send us a text Ever wondered why some service providers stay consistently booked while others struggle through feast-or-famine cycles? The answer lies not in luck or natural charisma, but in systematized client acquisition funnels that work specifically for one-to-one service businesses. In this revealing masterclass, I pull back the curtain on the four client acquisition funnels that have transformed my business and those of my clients. After experiencing a booming first half of the year fo...

Send us a text Ready to ditch the polished marketing playbook and dive into strategies that actually work? The Uncut Summer Series has returned to Tiny Marketing, bringing you 12 weeks of raw, unfiltered content straight from the trenches of successful marketing practices. Think of it as your all-access backstage pass to marketing wisdom. Every other week, you'll get the complete audio from my live training sessions—the same ones clients pay to attend—with all the spontaneous Q&As, real-...

Send us a text Interested in learning more? DM me on LinkedIn. Ever feel trapped on that endless sales call hamster wheel? You know the one—where your calendar is packed but conversions are scarce, and each call leaves you more drained than the last? That's exactly where one of my clients found herself recently, questioning her entire business model despite having plenty of interest in her services. The breakthrough came when we realized her problem wasn't her expertise or offer—it was a sa...

Send us a text Ever feel like you're stuck in an endless cycle of sales calls, custom proposals, and clients who just aren't quite right for your business? This powerful episode tackles the question every service provider eventually faces: "How do I figure out who's the perfect customer for my business?" Sweta Govani shares her journey from exhausting sales processes to a streamlined business where clients often purchase without a single call. The secret? Identifying the exact right customer...

Send us a text The economic warning signs are everywhere, and if your accountant is anything like mine, they're already hitting the panic button. But before you slash your prices or cut your marketing budget, take a deep breath. This episode brings together a powerhouse panel of experts to help you not just survive but potentially thrive during economic uncertainty. What if I told you that recessions actually make millionaires? It sounds counterintuitive, but when everyone else retreats, tho...

Send us a text Building an email list from scratch can feel overwhelming, especially when you're staring at zero subscribers and wondering how to attract your ideal clients. In this illuminating conversation with Tracy Beavers, we uncover a powerful "hack" that combines platform specialization, profile optimization, and strategic lead magnets to rapidly grow your subscriber base without burning yourself out. Tracy shares her journey from corporate burnout to becoming a business and sales coach ...

Send us a text Join Tiny Marketing Club OR The Video Podcasting Sprint Ready to transform your marketing approach and build genuine connections with your audience? Discover how video podcasting can become your most powerful growth engine. Video podcasting isn't just another content format—it's the ultimate marketing flywheel for B2B service providers. When you create a single episode, you're simultaneously generating long-form content for YouTube, short clips for social media, audio for podca...

Send us a text Feeling awkward during sales conversations? You're not alone. For consultants, coaches, and creative professionals who love their work but break into a sweat at the thought of selling, this episode offers a refreshing approach to authentic selling. Brooke Greening, co-owner of Building Momentum Resources and relationship-based selling expert, shares her proven SERVICE framework that transforms uncomfortable pitches into meaningful conversations where both parties feel valued. Rat...

Send us a text Are you hiding your website URL because it's not bringing in clients? You're not alone. Most service businesses are making two critical messaging mistakes that prevent their beautiful websites from converting visitors into paying clients. In this illuminating conversation with website expert Caitlin Lang, founder of Liquid Form Design, we dive deep into the psychology of website copy that actually sells. Rather than leading with photos of yourself or vague aspirational statements...

Send us a text Join the Sprint! Ready to transform your business in just 30 days? The results speak for themselves—members booking out six months in advance and securing five days of client work every single week. These aren't pipe dreams; they're the actual outcomes from people who've committed to focused marketing sprints with expert guidance. For a limited time, I'm offering something special: a 30-day marketing sprint designed specifically for B2B service providers who need to make signifi...

Send us a text Download Katie's Messaging Pivot Playbook. Ready to evolve your business but worried about confusing your audience? Katie Lantukh from Murphy Marketing joins Sarah to tackle one of the most challenging aspects of business growth: pivoting your messaging when your services or focus changes. "People are very flexible with how they log you in their system," Katie shares, offering reassurance to entrepreneurs feeling stuck in their previous positioning. Drawing from her own experienc...

Send us a text Ever felt like you're constantly juggling client work while anxiously hunting for your next project? The feast-or-famine cycle is the bane of solo consulting—but it doesn't have to be your reality. The Sales Sprint is the beating heart of the Tiny Marketing Club, a focused two-week program built exclusively for independent consultants who need marketing systems that work with their schedule, not against it. Unlike traditional marketing advice that assumes you have a team or endle...

Send us a text I pull back the curtain on the magic behind Tiny Marketing Club's one-to-one support system and how it transforms the way solo business owners approach their marketing. This unique membership provides direct access to me as your fractional marketing director, offering personalized guidance when you need it most. • Bi-weekly office hours function like CMO check-ins where you can drop in via Google Meet to ask marketing questions, get feedback, or even technical assistance • Monthl...

Send us a text Feeling overwhelmed by marketing advice that seems impossible to implement alongside your client work? You're not alone. As independent consultants, we're expected to be experts in our field while somehow finding time to create daily content, maintain multiple platforms, and follow generic marketing advice that wasn't designed for our unique challenges. The truth is startlingly simple: most marketing strategies weren't built for independent consultants like us. They assume you ha...

Send us a text Join the 6 to $6K challenge Head straight to the Tiny Marketing Club. Uncover a membership program designed to transform your marketing approach while minimizing overwhelm. With a special focus on Q2 benefits, we explore how the Tiny Marketing Club can help you implement smart marketing strategies effectively. • Introduction to the Tiny Marketing Club and its purpose • Overview of exclusive Q2 bonuses, including monthly mastermind calls • Detailed explanation of the 6 to 6K Chal...

Send us a text We dive into the complex world of pricing, addressing how service providers can find effective pricing strategies that reflect their value and meet client expectations. Peter Giordano III shares his insights on the psychology of pricing as well as practical steps to boost profitability. • Common pricing challenges service providers face • Understanding value versus cost in pricing decisions • The concept and benefits of gateway offers • Psychological tactics for effective pricing...