YouTube’s New Podcast Playbook: What to Do Next
Today is News Day, and we’re covering some of the hottest headlines in the podcasting industry. YouTube wants podcasters to think like creators, and its new Podcast Playbook is full of tips to boost visibility and engagement. The crew discusses what this means for hosts, from thumbnail strategy and video setup to utilizing chapters that keep listeners engaged. We also cover Spotify’s first FAST TV channel, the Black Podcasting Awards, and Apple’s reminder to plan for the holiday publishing rush. Plus, a look at Edison Research’s latest rankings and how smaller shows are proving they deliver better ad results. With every headline, one thing becomes clear: podcasting keeps evolving, and the next big shift might already be here.
Episode Highlights:
[03:28] Upcoming Podcast Evaluations
[07:52] Podcast Data
[09:50] Spotify's Top Podcasts
[10:34] Edison Research's Top 50 US Podcasts
[14:22] Upcoming Events and Announcements
[25:10] Black Podcasting Awards 2025
[27:16] Apple Podcast's Holiday Schedule Advisory
[37:24] Spotify's New FAST Channel on Samsung TV Plus
[39:06] YouTube's Podcast Playbook
[42:29] Chapters and Segments in Podcasts
Links & Resources:
Join The Empowered Podcasting Facebook Group:
www.facebook.com/groups/empoweredpodcasting
Podnews:
Latinas in Podcasting Virtual Summit:
https://podnews.net/event/2025-latinas-in-podcasting-virtual-summit-2
Podfest Podtour:
https://podfestexpo.com/podtour
Podcast Expo 2026 Orlando Use coupon code: MARC for 10% off your tickets:
https://www.eventbrite.com/e/podfest-expo-2026-orlando-tickets-1234867484889?discount=Marc
Podcaster’s Directory Virtual Event Use coupon code “PMC” for free admission:
Trebble Launches Deep Cut:
https://podnews.net/press-release/deepcut-launches-identity-trebble-unveils
Black Podcasting Awards:
https://podnews.net/press-release/black-podcasting-awards-2025-winners
YouTube Playbook For Maximizing Engagement:
Afros & Audio:
Spotify’s First TV Channel Exclusively on Samsung TV:
Remember to rate, follow, share, and review our podcast. Your support helps us grow and bring valuable content to our community.
Join us LIVE every weekday morning at 7 am ET (US) on Clubhouse: https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w
Or Join us on Chatter: https://preview.chattersocial.io/group/98a69881-f328-4eae-bf3c-9b0bb741481d
Live on YouTube: https://youtube.com/@marcronick
Brought to you by iRonickMedia.com
Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you!
--- Send in your mailbag question at: https://www.podpage.com/pmc/contact/ or marc@ironickmedia.com
Want to be a guest on The Podcasting Morning Chat? Send me a message on PodMatch, here:
https://www.podmatch.com/hostdetailpreview/1729879899384520035bad21b
00:00:04,640 --> 00:00:06,560
Good morning podcasting Morning
Chat.
2
00:00:06,760 --> 00:00:13,240
Today is Wednesday, October
22nd, 2025, and today it's
3
00:00:13,240 --> 00:00:16,200
Podcast Newsday.
So we're exploring YouTube's new
4
00:00:16,200 --> 00:00:19,640
podcast playbook.
Why A leading podcast ad agency
5
00:00:19,640 --> 00:00:23,400
says smaller shows drive better
ad results and EU KS push to
6
00:00:23,400 --> 00:00:27,400
officially recognize podcasting.
So if you're listening live on
7
00:00:27,400 --> 00:00:29,600
Clubhouse, hit the share button
on the left hand side of the
8
00:00:29,600 --> 00:00:32,119
screen and share it.
However, Clubhouse lets you.
9
00:00:32,560 --> 00:00:36,080
And if you're catching us via
podcast or YouTube, please share
10
00:00:36,080 --> 00:00:37,720
this episode with the fellow
podcaster.
11
00:00:39,080 --> 00:00:42,680
And now give us about 30 seconds
and we'll get things rolling.
12
00:00:42,960 --> 00:01:22,350
Thanks for being here.
Good morning again podcasting
13
00:01:22,350 --> 00:01:23,990
Morning chat.
Thank you so much for being
14
00:01:23,990 --> 00:01:26,790
here.
I am your host Mark Ronik and
15
00:01:26,790 --> 00:01:29,910
currently on stage with me.
My Co hosts we have producer
16
00:01:29,910 --> 00:01:34,150
Ashley Feller, Sid Meadows, Dr.
Fay, Alex Baelish, Nick Nalback
17
00:01:34,150 --> 00:01:38,240
and Phil Better.
We'll see who else joins us from
18
00:01:38,240 --> 00:01:41,560
the cast and crew.
We were expecting Jonathan and
19
00:01:42,320 --> 00:01:44,800
sometimes I know Jonathan can't
make it last minute.
20
00:01:45,360 --> 00:01:50,000
We were going to be streaming
live on Chatter as well with his
21
00:01:50,000 --> 00:01:54,480
help and being that I wasn't
prepared to take it over this
22
00:01:54,480 --> 00:01:56,240
morning in case Jonathan
couldn't be there.
23
00:01:56,240 --> 00:01:58,480
We're just going to let Chatter
go today.
24
00:01:58,960 --> 00:02:02,240
We'll get there at some point.
It's a little messy right now,
25
00:02:02,240 --> 00:02:06,120
and if I could snap my fingers
and say let's just all move to
26
00:02:06,120 --> 00:02:10,400
chatter and know that it
wouldn't disrupt the flow of
27
00:02:10,400 --> 00:02:15,680
this community and this show, I
would absolutely snap my fingers
28
00:02:15,680 --> 00:02:18,720
and do that.
But my concern is, is that it
29
00:02:18,720 --> 00:02:22,280
will be a little disruptive.
It'll shake things up enough
30
00:02:22,280 --> 00:02:25,240
where, yeah, it'll again, it'll
be disruptive.
31
00:02:25,520 --> 00:02:29,800
So we will wait and see.
Maybe the one way to do this is
32
00:02:29,800 --> 00:02:33,200
maybe I host a room there once a
week, whether it's the 7:00 AM
33
00:02:33,200 --> 00:02:37,120
hour or a different hour of the
day, just so that we can all
34
00:02:37,120 --> 00:02:39,720
start using it together and get
more comfortable.
35
00:02:40,240 --> 00:02:43,040
Because I love some of the
features that Chatter has and
36
00:02:43,040 --> 00:02:47,440
there are some that they have
shared with me privately that
37
00:02:47,440 --> 00:02:50,320
I'm really excited about.
It was a tough go because they
38
00:02:50,360 --> 00:02:53,000
were lacking some things.
Are they still lacking a few
39
00:02:53,000 --> 00:02:54,960
things?
The biggest thing that they're
40
00:02:54,960 --> 00:02:58,560
lacking for me personally, and
it's not necessarily a gripe
41
00:02:58,560 --> 00:03:02,240
from for everybody, but they
still don't have replays.
42
00:03:02,400 --> 00:03:05,520
You can't.
Once it's done, it doesn't get
43
00:03:05,520 --> 00:03:07,960
saved.
And that's a really important
44
00:03:07,960 --> 00:03:11,680
feature for us because we use
the clubhouse recordings as
45
00:03:11,680 --> 00:03:15,120
backup in case something goes
wrong with the main recording.
46
00:03:16,320 --> 00:03:20,520
So I can't risk that yet because
we've absolutely had to go to
47
00:03:20,520 --> 00:03:24,520
that as recently as probably
this past month, if not
48
00:03:24,520 --> 00:03:28,440
definitely last month.
Ashley is agreeing with me over
49
00:03:28,440 --> 00:03:29,760
there.
By the way, before we get into
50
00:03:29,760 --> 00:03:32,480
the news, I want to remind you
tomorrow, Thursday, October
51
00:03:32,480 --> 00:03:37,640
23rd, is our first.
It's our inaugural evaluation
52
00:03:37,640 --> 00:03:41,520
episode.
This is where podcasters ask for
53
00:03:41,520 --> 00:03:45,720
input on their podcasts.
They want a full breakdown from
54
00:03:45,720 --> 00:03:49,880
us or other podcasters.
In this case, the runner's soul
55
00:03:49,960 --> 00:03:52,680
had posted this on social media
that they were looking for
56
00:03:52,680 --> 00:03:55,680
feedback.
Dr. saw that and shared it with
57
00:03:55,680 --> 00:03:59,320
me and said let's do it.
So here we are tomorrow, the
58
00:03:59,320 --> 00:04:02,000
cast and crew.
And if anybody listening live
59
00:04:02,000 --> 00:04:05,600
right now wants to be a part of
this, let me know.
60
00:04:05,600 --> 00:04:07,640
Reach out to me privately.
You can e-mail me
61
00:04:07,640 --> 00:04:13,440
markmarc@ironicmedia.com.
Ironic Media spelled with ack,
62
00:04:14,600 --> 00:04:18,440
or you can DM me on your
favorite podcast platform if you
63
00:04:18,440 --> 00:04:22,079
want to be a part of it.
I'm happy to bring others in to
64
00:04:22,079 --> 00:04:26,600
join us on evaluating this
podcast, a new podcast again,
65
00:04:26,600 --> 00:04:30,360
it's called The Runner's Soul
SOLE, and we're going to
66
00:04:30,360 --> 00:04:34,440
evaluate everything from the
title of the series to their
67
00:04:34,440 --> 00:04:39,080
cover art to their series
description, to their most
68
00:04:39,080 --> 00:04:43,360
recent episode, episode 3.
No, they're no, it's not their
69
00:04:43,360 --> 00:04:45,120
most recent.
Oh, they've put up a new A.
70
00:04:45,200 --> 00:04:47,440
New dropped, right?
OK, well we're going to do
71
00:04:47,440 --> 00:04:49,320
episode 3.
We're going to do episode 3.
72
00:04:49,840 --> 00:04:53,080
And Sid, I saw you had something
you wanted to add.
73
00:04:53,080 --> 00:04:54,280
Go for it.
Good morning.
74
00:04:55,080 --> 00:04:56,800
Good morning, everybody.
I had a question.
75
00:04:56,920 --> 00:04:58,920
Sure.
Does she does she know we're
76
00:04:58,920 --> 00:05:01,800
doing this review?
She does not.
77
00:05:01,840 --> 00:05:06,800
I was going to do it first and
then send her a link to the
78
00:05:06,800 --> 00:05:09,560
show.
And we can let her know ahead of
79
00:05:09,560 --> 00:05:11,280
time, too.
As a matter of fact, maybe Dr.
80
00:05:11,280 --> 00:05:13,680
we should do that.
And if she's interested, she can
81
00:05:13,680 --> 00:05:17,000
join us live tomorrow.
OK, I'll e-mail her.
82
00:05:17,000 --> 00:05:19,600
OK, cool.
Sid, was there a concern?
83
00:05:19,720 --> 00:05:22,480
I'm just curious, are you
concerned if we didn't tell her?
84
00:05:23,200 --> 00:05:27,040
No, not really.
I think feedback is a gift, and
85
00:05:27,080 --> 00:05:30,200
I think it's incumbent upon the
people in this community to be
86
00:05:30,200 --> 00:05:32,960
sure that your feedback is
constructive and not judgmental
87
00:05:33,440 --> 00:05:36,960
as you're reviewing the show and
just keeping it, you know, high
88
00:05:36,960 --> 00:05:38,800
level.
This is not an attack on this
89
00:05:38,800 --> 00:05:41,680
lady or what she's doing.
She's doing some really good
90
00:05:41,680 --> 00:05:43,840
things.
Personally, I don't know if I
91
00:05:43,840 --> 00:05:45,400
would want to sit in a room of
people.
92
00:05:45,440 --> 00:05:48,120
Yeah, that's why I chose to tell
her.
93
00:05:49,760 --> 00:05:51,680
Yeah, that's why I chose to tell
her afterwards.
94
00:05:51,680 --> 00:05:53,480
But sure, I can send her a
little something.
95
00:05:53,720 --> 00:05:56,320
Well, I mean, because your your
natural reaction is to be
96
00:05:56,320 --> 00:06:00,120
defensive, but your natural,
yeah, your natural reaction is
97
00:06:00,120 --> 00:06:02,480
to be defensive.
Oh, well, This is why I do this.
98
00:06:02,480 --> 00:06:04,600
And so anyways, I just think
it's.
99
00:06:04,600 --> 00:06:06,760
Even the way that.
Yeah, 100.
100
00:06:06,800 --> 00:06:09,400
Percent, yeah.
And then to have a whole room.
101
00:06:09,880 --> 00:06:11,280
Yeah.
But you know what?
102
00:06:11,280 --> 00:06:14,040
I think that she will find that
we are going to handle it in a
103
00:06:14,040 --> 00:06:19,560
very gentle way.
And because she's doing a lot of
104
00:06:19,560 --> 00:06:21,880
things right, I think she is.
Yeah.
105
00:06:21,880 --> 00:06:24,920
And look, I think that anybody
who has listened to this show
106
00:06:24,920 --> 00:06:27,720
for any period of time, I think,
you know, this is not the kind
107
00:06:27,720 --> 00:06:29,960
of crew that's an attacking
crew.
108
00:06:30,280 --> 00:06:32,680
Can we be, can we disagree on
things?
109
00:06:32,680 --> 00:06:35,000
Sure.
Can we be constructive?
110
00:06:35,000 --> 00:06:37,280
Absolutely.
We're not going to be attacking.
111
00:06:37,760 --> 00:06:40,560
We just want to help improve
this person's show if we can.
112
00:06:40,640 --> 00:06:45,560
That's the thing, I am sure that
some of my views tomorrow other
113
00:06:45,720 --> 00:06:50,240
podcasters will disagree with
and I will disagree with someone
114
00:06:50,640 --> 00:06:54,560
what someone else says.
So this is just food for thought
115
00:06:54,680 --> 00:06:59,040
that Sharon, I think that's her
first name, Sharon, Sharon can
116
00:06:59,440 --> 00:07:01,800
consider and then make up her
own mind.
117
00:07:01,800 --> 00:07:06,800
But we will back up our
suggestions with, you know, why
118
00:07:06,800 --> 00:07:08,560
we feel that way or something
like that.
119
00:07:08,960 --> 00:07:10,200
Agreed.
Agreed.
120
00:07:10,200 --> 00:07:12,000
And I'm glad, Sid, I'm glad you
mentioned that.
121
00:07:12,000 --> 00:07:13,800
I think that's important to call
out.
122
00:07:13,800 --> 00:07:15,760
So thank you.
So that's tomorrow, Thursday,
123
00:07:15,760 --> 00:07:20,640
October 23rd, we will be doing a
full evaluation of a podcast, a
124
00:07:20,640 --> 00:07:24,440
new podcast, The Runner's Soul
SOLE.
125
00:07:24,600 --> 00:07:28,000
So go check that out if you want
to go listen to episode 3.
126
00:07:28,120 --> 00:07:32,080
I was thinking about this this
morning that Sharon may be a
127
00:07:32,360 --> 00:07:35,920
little surprised this week to
see her download numbers a
128
00:07:35,920 --> 00:07:38,520
little bit higher than normal
and wondering why.
129
00:07:38,520 --> 00:07:40,080
Interesting.
To see, yeah.
130
00:07:42,800 --> 00:07:50,520
All right, so I say it's time.
Let's get into the news around
131
00:07:50,520 --> 00:07:53,840
the world of podcasting.
And as you may know, what I like
132
00:07:53,840 --> 00:07:55,720
to do is start with a little
podcast data.
133
00:07:56,200 --> 00:07:59,920
This is as of yesterday, October
21st, the number one podcast on
134
00:07:59,920 --> 00:08:04,160
Apple overall, the entire
podcast directory, it's the
135
00:08:04,160 --> 00:08:09,160
daily by the New York Times.
We will get to Spotify's number
136
00:08:09,160 --> 00:08:15,440
one and also 543 and two in just
a moment because as we always
137
00:08:15,440 --> 00:08:19,120
say #1 is generally always held
by the same podcast.
138
00:08:19,120 --> 00:08:20,760
So we like to dig a little
deeper.
139
00:08:20,880 --> 00:08:24,160
First, I want to give you a some
additional stats this morning,
140
00:08:24,960 --> 00:08:28,360
Buzz Sprout.
This is their average episode
141
00:08:28,360 --> 00:08:31,160
duration.
If you're trying to figure out
142
00:08:31,160 --> 00:08:35,880
the ideal episode length, the
list from Buzz Sprout gives you
143
00:08:35,880 --> 00:08:39,000
a good sense of where most
podcasters are landing.
144
00:08:39,799 --> 00:08:44,000
This is current as of this
month, 18% of podcast episodes
145
00:08:44,000 --> 00:08:49,680
are under 10 minutes.
So quick and to the point, 16%
146
00:08:49,680 --> 00:08:55,040
are between 10 and 20 minutes.
The biggest group, 31%, run
147
00:08:55,040 --> 00:08:59,280
between 20 and 40 minutes, which
seems to be that sweet spot that
148
00:08:59,280 --> 00:09:03,400
does that surprise you?
It surprises me, 20 to 40,
149
00:09:03,400 --> 00:09:05,440
that's a big jump.
I would have preferred they
150
00:09:05,440 --> 00:09:10,040
broke it down to 20 to 30 or 20
to 31, something like that,
151
00:09:10,040 --> 00:09:15,720
because I think the majority of
that breakdown is going to fall
152
00:09:16,400 --> 00:09:21,000
between 20 and 30.
I could see that as well, 20%
153
00:09:21,040 --> 00:09:27,360
are in the 40 to 60 minute range
and about 14% go over an hour.
154
00:09:27,360 --> 00:09:30,960
So if you're trying to figure
out your ideal episode length or
155
00:09:30,960 --> 00:09:34,800
maybe just want to see where
other podcasters or are landing
156
00:09:34,800 --> 00:09:39,440
and just see if you are in that
same wheelhouse, go check that
157
00:09:39,440 --> 00:09:42,000
out.
Or yeah, it's at pod.
158
00:09:42,160 --> 00:09:46,400
Let's see.
I'm sorry, buzzsprout.com/stats.
159
00:09:46,840 --> 00:09:49,640
All right, Dr. give us your top
or not yours.
160
00:09:49,800 --> 00:09:54,960
Spotify's top five.
Spotify's top five OK #5 is a
161
00:09:54,960 --> 00:09:59,040
new one.
It's Subway Takes with Kareem
162
00:09:59,120 --> 00:10:07,080
Rama #4 is the Tucker Carlson
show and #3 is the Matt and
163
00:10:07,080 --> 00:10:10,840
Shane's Secret podcast #2 is the
diary of the CEO of Stephen
164
00:10:10,840 --> 00:10:16,440
Bartlett and #1 is the Joe Rogan
Experience.
165
00:10:16,560 --> 00:10:19,440
That's right once again.
And thank you for that, Dr. And
166
00:10:19,440 --> 00:10:23,080
we're going to do something
different than her top five from
167
00:10:23,080 --> 00:10:27,280
another category on Spotify.
She's going to share some
168
00:10:27,280 --> 00:10:32,280
information about Edison
Research's top 50 US podcasts
169
00:10:32,280 --> 00:10:37,040
for Quarter 3 of 2025.
South Edison, which is the gold,
170
00:10:37,160 --> 00:10:41,160
you know, the television has the
Nielsen's and podcasts have the
171
00:10:41,200 --> 00:10:43,680
Edisons and they, they're kind
of the gold standard when it
172
00:10:43,680 --> 00:10:48,840
comes to podcasts.
And they have the top 50 podcast
173
00:10:49,320 --> 00:10:57,240
podcasts for Q3 for 2025.
And of course, it's the normal,
174
00:10:57,360 --> 00:11:00,600
you know what, mostly what I
just read off Joe Rogan
175
00:11:00,600 --> 00:11:04,480
experience dominates, while new
entries like the Midas Touch
176
00:11:04,480 --> 00:11:08,200
podcast and on purpose of Jay
Shetty kind of shake up the
177
00:11:08,200 --> 00:11:10,800
rankings a little bit.
And findings.
178
00:11:10,960 --> 00:11:15,880
The findings are based on
interviews with 5000 weekly
179
00:11:15,880 --> 00:11:20,200
podcast consumers aged.
I think this is interesting aged
180
00:11:20,200 --> 00:11:27,000
13 and up in English and Spanish
and measuring reach rather than
181
00:11:27,000 --> 00:11:29,680
downloads.
So some of the key points on
182
00:11:29,680 --> 00:11:34,800
here is the five remain strong.
You know, Joe Rogan from Jackie,
183
00:11:35,280 --> 00:11:38,760
the Daily Caller, Daddy and
Smartless lead the charts.
184
00:11:39,240 --> 00:11:43,480
The new entries that have broken
the top 50 are the Midas Touch
185
00:11:43,480 --> 00:11:45,920
Podcast and On Purpose with Jay
Shetty And that's.
186
00:11:46,320 --> 00:11:49,040
At 14, Midas touches.
At 14 and J.
187
00:11:50,640 --> 00:11:54,800
The big movers, of course.
And it's kind of logical that
188
00:11:54,800 --> 00:12:00,400
Charlie Kirk show Will has
jumped 32 spots from 49 to 17
189
00:12:00,400 --> 00:12:04,680
because of obvious reasons.
The show morbid climbs at 9
190
00:12:04,680 --> 00:12:08,160
spots.
Pop culture boosts new heights
191
00:12:08,160 --> 00:12:12,080
with Jason and Travis Kelsey
benefited from, of course, the
192
00:12:12,080 --> 00:12:15,080
Taylor Swift episodes.
We've dedicated a lot of time to
193
00:12:15,080 --> 00:12:19,680
talking about that Candace is
that Candace?
194
00:12:19,960 --> 00:12:23,920
What's her name?
OK Candace Rose after maternity
195
00:12:23,920 --> 00:12:25,440
leave.
Well, now I don't know who that
196
00:12:25,440 --> 00:12:28,800
is.
I thought it was the the
197
00:12:28,800 --> 00:12:33,720
political OK, nevermind.
OK sports surge, Pat McAfee show
198
00:12:33,800 --> 00:12:38,560
as at 26 and the Bill Simmons
podcast is at 36.
199
00:12:38,560 --> 00:12:40,720
And it gained momentum with the
football season.
200
00:12:41,440 --> 00:12:45,520
So the methodology of this is
the data gathered continuously
201
00:12:45,520 --> 00:12:51,520
during Q3 IN20255000 weekly
podcast consumers already said
202
00:12:51,520 --> 00:12:55,240
this age 13 end up surveyed in
English and Spanish already said
203
00:12:55,240 --> 00:13:00,120
that respondents report which
podcast they listened to and
204
00:13:00,120 --> 00:13:02,240
watched.
I think that's important.
205
00:13:02,240 --> 00:13:05,200
Listened and watched in the past
week.
206
00:13:05,720 --> 00:13:08,960
Ranking measures reach
percentage of total weekly
207
00:13:09,200 --> 00:13:13,400
podcast audiences, not downloads
or watch time.
208
00:13:13,400 --> 00:13:18,240
Now that's confusing to me.
Not watch time, but the other
209
00:13:18,240 --> 00:13:20,400
thing that I just read was
respondents report.
210
00:13:20,600 --> 00:13:23,840
I think, I think what this is
Dr. is they're saying that
211
00:13:23,840 --> 00:13:28,200
respondents report which podcast
they listen to slash watched.
212
00:13:28,240 --> 00:13:30,360
I think they're just lumping it
all together.
213
00:13:31,040 --> 00:13:37,000
To give you a better take on the
top ten, it is number 10, Stuff
214
00:13:37,000 --> 00:13:42,080
You Should Know, and that's down
by two points #9 Morbid, that's
215
00:13:42,080 --> 00:13:46,280
up by 9 points.
Dateline is number 8 and that's
216
00:13:46,280 --> 00:13:49,000
down by one point.
The new heights with Jason and
217
00:13:49,000 --> 00:13:53,640
Kelsey, Jason Travis Kelsey is
up by three points.
218
00:13:53,640 --> 00:13:57,240
Number six is this past weekend
with the Obama which is down by
219
00:13:57,240 --> 00:14:02,640
one point #5 is smart list that
gained a point #4 is Caller
220
00:14:02,640 --> 00:14:06,880
daddy #3 is The Daily.
Number 2 is Crime Junkie and we
221
00:14:06,880 --> 00:14:09,880
all know what number one is and
I refuse to say his name twice
222
00:14:09,880 --> 00:14:14,360
in the show.
Thank you, Dr. Appreciate that.
223
00:14:14,360 --> 00:14:17,640
I like the US going in a little
different direction this morning
224
00:14:17,640 --> 00:14:20,840
instead of just a Oh yeah, go go
make some eggs.
225
00:14:20,880 --> 00:14:23,320
Yes, go do it.
I will take over and share a few
226
00:14:23,320 --> 00:14:27,360
events that are coming up that
you all may be interested in.
227
00:14:27,360 --> 00:14:32,320
2025 Latinas in podcasting
virtual summit that happens
228
00:14:32,320 --> 00:14:34,480
tomorrow, Thursday, October
23rd.
229
00:14:35,200 --> 00:14:38,960
It's interesting.
It says from midnight to October
230
00:14:38,960 --> 00:14:43,200
24th, 11:59 Pacific Time.
Not sure how they're going to do
231
00:14:43,200 --> 00:14:44,880
that, but hey, more power to
them.
232
00:14:45,200 --> 00:14:49,800
Maybe it's this, a 24 hour
virtual summit, Really
233
00:14:49,800 --> 00:14:52,160
interesting.
OK And business and podcasting
234
00:14:52,160 --> 00:14:54,960
network event for female
entrepreneurs happens on
235
00:14:55,200 --> 00:14:59,400
Tuesday, October 28th at 11:00
AM central time.
236
00:14:59,400 --> 00:15:02,080
This is hosted by the Female
Entrepreneurs Business and
237
00:15:02,080 --> 00:15:05,640
Podcasting Society.
It's a free event and it is
238
00:15:05,800 --> 00:15:08,360
virtual.
By the way, we will share all of
239
00:15:08,360 --> 00:15:13,720
this in the show notes for you.
Pod Tour by Pod Fest is coming
240
00:15:13,720 --> 00:15:15,360
Monday.
Pay attention.
241
00:15:15,360 --> 00:15:17,560
Oh, we lost Alex.
I was going to say Alex Baelish.
242
00:15:17,560 --> 00:15:19,960
Pay attention because he's in
that area.
243
00:15:19,960 --> 00:15:22,840
They're coming to New York and
it's going to be hosted at
244
00:15:22,960 --> 00:15:29,720
Odyssey in New York again
October 27th at 5:30 PM if
245
00:15:29,720 --> 00:15:33,520
you're interested in that.
And Speaking of Pod Fest, it's
246
00:15:33,520 --> 00:15:36,240
their 12th annual event that's
coming soon.
247
00:15:36,240 --> 00:15:40,760
That's Thursday, January 15th
and goes until January 18th.
248
00:15:41,080 --> 00:15:46,320
That's hosted in Orlando, FL.
You can check that out at
249
00:15:46,320 --> 00:15:52,120
podfestexpo.com.
I was going to give you my link.
250
00:15:52,240 --> 00:15:53,720
You know what, I'll give it to
Ashley.
251
00:15:53,960 --> 00:15:55,840
So good news.
I was going to I'll share it
252
00:15:55,840 --> 00:15:57,920
again tomorrow for wins if if I
have to.
253
00:15:57,920 --> 00:16:01,920
But good news, I am speaking at
Pod Fest this year.
254
00:16:02,240 --> 00:16:06,040
I'm going to be speaking about
creating big communities.
255
00:16:06,040 --> 00:16:11,160
Despite having a small audience.
I think I've proven the concept
256
00:16:11,160 --> 00:16:13,600
that it can happen.
I proved it this past September
257
00:16:13,600 --> 00:16:18,200
and I proved it in 2024 as well.
So I'm going to speak about it
258
00:16:18,200 --> 00:16:21,720
and start showing other people
that you can build a community
259
00:16:21,720 --> 00:16:24,900
even if you feel like your
podcast audience is quote UN
260
00:16:24,900 --> 00:16:28,480
quote, too small.
So anyway, I've been given a
261
00:16:28,720 --> 00:16:33,120
link to share with everybody to
get 10% off your tickets.
262
00:16:33,120 --> 00:16:38,600
If you want to come join me at
Podfest this January, we'll put
263
00:16:38,600 --> 00:16:40,200
that in the show notes.
Ashley, remind me.
264
00:16:40,200 --> 00:16:42,880
I'll make sure to give that to
you cuz I don't have it handy.
265
00:16:43,240 --> 00:16:47,600
Also, one other thing,
podcasters directory networking.
266
00:16:47,880 --> 00:16:51,320
This is community meetups of
podcasters, speakers, and
267
00:16:51,320 --> 00:16:54,000
authors.
It also happens tomorrow, 1:00
268
00:16:54,000 --> 00:16:56,960
PM Pacific Time.
The topics they're discussing
269
00:16:57,000 --> 00:17:00,640
education, training, news
society, science and
270
00:17:00,640 --> 00:17:02,360
environment.
This is part of that group that
271
00:17:02,360 --> 00:17:07,319
Dr. Has shared with us each week
and I know since she's cooking I
272
00:17:07,319 --> 00:17:12,680
will just share if you use the
code PMC podcasting morning chat
273
00:17:13,040 --> 00:17:19,839
you can get in for free and this
is you can find go ahead.
274
00:17:19,920 --> 00:17:21,480
It works.
I just tried it before the show
275
00:17:22,000 --> 00:17:23,960
so I know the coupon is.
Working.
276
00:17:23,960 --> 00:17:26,000
All right, great.
And that's at podcasters
277
00:17:26,040 --> 00:17:29,400
directory.com and again, we'll
put that in the show notes.
278
00:17:30,040 --> 00:17:35,480
All right, I will keep things
moving because I think DDR is
279
00:17:35,480 --> 00:17:37,160
still in the kitchen.
Yes, go ahead.
280
00:17:37,160 --> 00:17:39,520
Who was that?
That was me.
281
00:17:39,560 --> 00:17:44,320
Go ahead, Sid.
So I have a event announcement,
282
00:17:44,480 --> 00:17:49,960
I think, OK, at the Empower
Podcasting conference, I met
283
00:17:50,000 --> 00:17:54,560
Rick and Clancy Denton, who are
North Texas natives and.
284
00:17:54,560 --> 00:17:57,440
Clients of.
Mine, yes, and clients of yours
285
00:17:57,440 --> 00:18:01,240
and becoming friends of mine.
And the three of us have started
286
00:18:01,400 --> 00:18:05,320
a new group that will be live on
Facebook today called North
287
00:18:05,320 --> 00:18:09,480
Texas Podcasters.
I was we will all share it later
288
00:18:09,480 --> 00:18:11,400
today.
Clancy is building it out today
289
00:18:11,880 --> 00:18:15,200
and it will be an affiliation of
the Empowered Podcasting Group
290
00:18:15,200 --> 00:18:18,800
community, and we will be
building this Facebook community
291
00:18:18,800 --> 00:18:23,760
of North Texas podcasters to
host monthly events.
292
00:18:23,760 --> 00:18:26,680
Our first event will be in
December and it's just a
293
00:18:26,680 --> 00:18:30,960
networking gathering of North
Texas podcasters, so be on the
294
00:18:30,960 --> 00:18:32,080
lookout.
You're welcome to follow us.
295
00:18:32,080 --> 00:18:34,320
There's not going to be a lot of
content on that Facebook group
296
00:18:34,320 --> 00:18:37,040
because it's just about getting
people together under one group
297
00:18:37,040 --> 00:18:40,400
in order to build out a
community so that we can have a
298
00:18:40,400 --> 00:18:43,160
gathering.
As we build it out, we'll be,
299
00:18:43,200 --> 00:18:47,040
like I said, going towards doing
a monthly meetups for North
300
00:18:47,040 --> 00:18:49,280
Texas podcaster.
So if you know any and you see
301
00:18:49,280 --> 00:18:52,480
the group, please share it with
any of podcasters that you know
302
00:18:52,480 --> 00:18:54,640
that live in North Texas.
Love this Sid.
303
00:18:54,640 --> 00:18:58,240
Thank you for sharing that.
Go ahead, Dr. Is this virtual or
304
00:18:58,240 --> 00:19:01,160
like IRL?
The meetups are going to be in
305
00:19:01,160 --> 00:19:02,720
person.
We actually have found a couple
306
00:19:02,720 --> 00:19:04,680
of places that are centrally
located.
307
00:19:04,680 --> 00:19:06,920
For the first one, I don't see
some.
308
00:19:06,920 --> 00:19:09,360
Baza is not here with us this
morning, but certainly we're
309
00:19:09,360 --> 00:19:11,400
going to invite him to the group
because he lives here in North
310
00:19:11,400 --> 00:19:14,280
Texas as well.
But the meetings will be in
311
00:19:14,280 --> 00:19:17,440
person, just as a way to gather
and get to know each other and
312
00:19:17,440 --> 00:19:20,680
build a community around
podcasters who live in and
313
00:19:20,680 --> 00:19:24,240
around the Dallas Fort area.
Very cool.
314
00:19:24,240 --> 00:19:26,920
And Sid, I please make sure to
invite me even though I'm not
315
00:19:26,920 --> 00:19:30,440
from that area, but I want to
make sure to support this as
316
00:19:30,440 --> 00:19:32,280
best I cans.
Being that there is an
317
00:19:32,280 --> 00:19:35,640
affiliation with Empowered
Podcasting, we're going to do
318
00:19:35,640 --> 00:19:38,440
everything we can to help grow
this group with you guys.
319
00:19:38,720 --> 00:19:42,640
So yeah, make sure I'm a part of
that and I will help contribute
320
00:19:42,640 --> 00:19:45,240
to adding content there if you
guys want to.
321
00:19:45,240 --> 00:19:47,720
I have some ideas in my head
floating around so we can talk
322
00:19:47,720 --> 00:19:51,040
about that too at some point.
But I'm, I'm really excited and
323
00:19:51,040 --> 00:19:56,520
it's really especially because
this was born from our community
324
00:19:56,520 --> 00:19:58,400
event that we had this past
September.
325
00:19:58,400 --> 00:20:01,720
It's really cool to see people
coming together and wanting more
326
00:20:01,720 --> 00:20:05,640
connection thanks to that event.
Very cool.
327
00:20:05,640 --> 00:20:07,560
Thank you, Sid.
All right, so I'm going to dive
328
00:20:07,560 --> 00:20:12,400
into some news bites.
We call this segment first
329
00:20:12,400 --> 00:20:17,840
decades old murder case finally
sees movement thanks to a
330
00:20:17,840 --> 00:20:22,080
podcast.
Now, I was, I start this by
331
00:20:22,080 --> 00:20:24,680
saying here, I've written down,
you don't hear stories like this
332
00:20:24,680 --> 00:20:28,640
every day.
And maybe not every day, but we
333
00:20:28,640 --> 00:20:34,000
have heard how podcasts and true
crime podcasts have helped solve
334
00:20:34,480 --> 00:20:38,840
these different cases that were
that were seemingly unsolvable.
335
00:20:39,200 --> 00:20:41,800
After more than 30 years,
there's finally been an arrest
336
00:20:41,800 --> 00:20:48,480
in the 1991 killing of Billie
Jean Letterman in Texarkana, AR.
337
00:20:49,240 --> 00:20:53,160
The case has long gone cold
until the true crime podcast
338
00:20:53,160 --> 00:20:56,080
Burden brought it back into the
spotlight.
339
00:20:56,520 --> 00:20:59,800
Burden, hosted by journalist
Karen Stewart and attorney
340
00:20:59,800 --> 00:21:03,280
Stephanie Harris, is produced by
Power of Pod.
341
00:21:03,280 --> 00:21:06,920
And it dug deep.
They went through interviews,
342
00:21:06,920 --> 00:21:11,240
forensic details, and decades of
unanswered questions, and now
343
00:21:11,240 --> 00:21:13,440
there's been a real world
outcome.
344
00:21:14,000 --> 00:21:17,880
It's a perfect example of the
kind of impact podcasting can
345
00:21:17,880 --> 00:21:20,040
have when it's done with
purpose.
346
00:21:20,560 --> 00:21:23,920
It's beyond storytelling.
It's storytelling that you can
347
00:21:23,920 --> 00:21:27,880
actually that can actually
change lives or in this case,
348
00:21:27,880 --> 00:21:32,760
reopen the door to unsolved
crimes.
349
00:21:32,880 --> 00:21:36,560
So if you're a creator, let this
be a reminder that your voice
350
00:21:36,560 --> 00:21:40,800
absolutely does matter far
beyond the podcast.
351
00:21:41,000 --> 00:21:44,520
And if you're a listener, it's
proof that the shows you follow
352
00:21:45,160 --> 00:21:50,160
are sometimes they move the
needle in ways none of us could
353
00:21:50,280 --> 00:21:51,920
predict.
So very cool.
354
00:21:51,920 --> 00:21:54,880
Congratulations to the Burden
podcast.
355
00:21:55,440 --> 00:22:01,000
I'll keep things moving.
Treble unveils Deep Cut, an AI
356
00:22:01,000 --> 00:22:04,160
editor and new brand identity as
well.
357
00:22:04,160 --> 00:22:07,200
I'll explain.
Audio editing platform Treble
358
00:22:07,640 --> 00:22:11,320
has launched its latest AI
feature, Deepcut, which scans
359
00:22:11,520 --> 00:22:13,720
and this is going to sound
familiar, but there is a twist,
360
00:22:13,720 --> 00:22:16,800
so stay with me.
It scans full recordings to
361
00:22:16,800 --> 00:22:22,800
identify filler words, tangents,
repeats and chatter, which I
362
00:22:22,800 --> 00:22:26,400
think chatter meaning probably
fluff, then builds an
363
00:22:26,400 --> 00:22:29,480
intelligent clean up plan for
creators.
364
00:22:30,240 --> 00:22:35,800
Alongside Deepcut, Treble also
introduces Safecut, a safeguard
365
00:22:35,800 --> 00:22:40,200
that applies only the edits the
system is confident will sound
366
00:22:40,200 --> 00:22:42,920
natural.
So think about that for a minute
367
00:22:42,920 --> 00:22:48,480
if you are somebody who uses
Riverside Magic Clips or Opus or
368
00:22:48,480 --> 00:22:52,360
Minvo.
I know that a lot of us have
369
00:22:52,360 --> 00:22:56,520
said in the past that sometimes
the edits feel a little sloppy,
370
00:22:56,800 --> 00:22:58,760
right?
It just doesn't feel like it's
371
00:22:58,760 --> 00:23:00,680
really smooth, professionally
cut.
372
00:23:00,880 --> 00:23:04,320
I think Riverside has been doing
a really good job of that.
373
00:23:04,320 --> 00:23:08,000
But what I'm really excited
about here with Treble is just
374
00:23:08,000 --> 00:23:12,080
the fact that it has these
safeguards up and it's only
375
00:23:12,080 --> 00:23:15,560
going to make the cuts if it is
quote UN quote, confident enough
376
00:23:15,560 --> 00:23:17,520
that it's going to be a smooth
1.
377
00:23:18,280 --> 00:23:21,040
So check that out.
Again, it comes from Treble.
378
00:23:22,000 --> 00:23:26,240
Dr. Did you have something?
I bought this on Oh Sumo of
379
00:23:26,240 --> 00:23:27,640
course.
Recently.
380
00:23:27,840 --> 00:23:31,600
No, OK.
A while back and I wound up
381
00:23:31,600 --> 00:23:34,400
returning it.
That's one of the beauties of
382
00:23:34,560 --> 00:23:38,360
Apsumo.
And then I got into a tizzy
383
00:23:38,360 --> 00:23:43,800
about, I guess last month when I
was up against a deadline and
384
00:23:44,720 --> 00:23:48,280
one of my Daws stopped working
and I started, Oh my God, what
385
00:23:48,280 --> 00:23:50,680
am I going to do?
I got to, I'll go to Apsumo and
386
00:23:50,680 --> 00:23:52,200
get something right away.
But then so I.
387
00:23:53,800 --> 00:24:01,280
And any excuse to use Appsumo.
So travel came up and I went, oh
388
00:24:01,400 --> 00:24:03,200
God.
I remember I returned because I
389
00:24:03,200 --> 00:24:06,840
have a on my Trello board, I
have a whole list of things that
390
00:24:06,840 --> 00:24:11,280
I've returned so I know not to
buy them again unwittingly.
391
00:24:11,680 --> 00:24:14,080
And I said, oh God, travel, I
don't want to.
392
00:24:15,000 --> 00:24:18,880
So I did buy it only because I
felt desperate about this
393
00:24:19,280 --> 00:24:23,120
deadline.
And I opened it up and you know,
394
00:24:23,120 --> 00:24:28,000
I'm so used to the sound wave
that editing.
395
00:24:28,000 --> 00:24:30,160
Oh yeah, editing with the sound
wave, Yeah.
396
00:24:30,160 --> 00:24:36,360
Yeah, editing with the script is
I just wanted 2 tracks with a
397
00:24:36,360 --> 00:24:39,960
sound wave.
That's really all I wanted, so I
398
00:24:39,960 --> 00:24:41,440
wound up returning it for a
second.
399
00:24:44,840 --> 00:24:47,960
I like the text editing.
I just don't like it as my
400
00:24:47,960 --> 00:24:51,520
primary way to edit.
I'd like to have it as a
401
00:24:51,520 --> 00:24:54,280
secondary edit.
But yeah, I maybe call us
402
00:24:54,280 --> 00:24:59,360
traditional Dr. call us old, but
I think that the wave editing is
403
00:24:59,600 --> 00:25:01,520
our preference.
Ashley's agreeing and she's
404
00:25:01,640 --> 00:25:04,600
she's, I'll say, considerably
younger than us.
405
00:25:05,560 --> 00:25:07,440
So there you go.
All right.
406
00:25:07,440 --> 00:25:10,160
Dr. Do you want to take the next
story #3?
407
00:25:10,160 --> 00:25:13,440
Sure.
The Black Podcasting Awards 2025
408
00:25:13,440 --> 00:25:18,200
goes live spotlighting Black
podcasters, including community
409
00:25:18,200 --> 00:25:21,360
leaders, and, I'm sorry,
including community leader
410
00:25:21,720 --> 00:25:24,800
Dominic Lawson.
I'm so proud of him.
411
00:25:25,160 --> 00:25:28,840
As we mentioned yesterday, the
Black Podcasting Awards are as
412
00:25:28,840 --> 00:25:33,240
it's known, BP Awards held its
first in person ceremony,
413
00:25:33,240 --> 00:25:39,440
presented 45 awards across 29
podcasts, 5 individual podcasts
414
00:25:39,440 --> 00:25:42,680
and one network.
And among the winners, community
415
00:25:42,680 --> 00:25:45,080
leader Dominic Lawson walked
away with.
416
00:25:47,360 --> 00:25:48,760
Sorry I didn't have my finger on
the button.
417
00:25:50,160 --> 00:25:55,880
With three wins, including
podcaster of the year.
418
00:25:56,040 --> 00:25:57,520
Yep.
Is that amazing?
419
00:25:57,520 --> 00:26:02,080
Yep.
So he is now a 42 time award
420
00:26:02,080 --> 00:26:03,280
winner.
Dominic Lawson.
421
00:26:03,280 --> 00:26:05,160
I know we talked about this a
little bit yesterday, but I
422
00:26:05,160 --> 00:26:09,000
wanted to give the this award
ceremony its props because,
423
00:26:09,000 --> 00:26:11,560
yeah, it was the first time it
they actually did it live in
424
00:26:11,560 --> 00:26:14,480
person.
I got a little emotional because
425
00:26:14,480 --> 00:26:16,240
he's one of us, he's one of
ours.
426
00:26:16,760 --> 00:26:19,680
So.
The BP Awards 2025 ceremony
427
00:26:19,680 --> 00:26:24,440
marked its first physical event
held in Baltimore during the
428
00:26:24,440 --> 00:26:27,320
Afros and Audio Podcast Festival
weekend.
429
00:26:27,760 --> 00:26:31,560
A total of 45 awards were given
out, covering 29 podcasts, 5
430
00:26:31,560 --> 00:26:35,040
individual podcasters, and one
podcast network.
431
00:26:35,040 --> 00:26:39,280
I mentioned that before and
again, our own Dominic Lawson
432
00:26:39,280 --> 00:26:44,520
received three awards including
peer voted, peer voted podcaster
433
00:26:44,520 --> 00:26:47,640
of the year.
So that is so great.
434
00:26:48,840 --> 00:26:51,640
Indeed.
And if you're interested in
435
00:26:51,640 --> 00:26:54,800
that, you can look up Afrozen
audio, you can look up Black
436
00:26:54,800 --> 00:26:58,000
Podcasting Awards, and we will
share some links in the show
437
00:26:58,000 --> 00:27:01,040
notes as well if you want to
hear more about some of the
438
00:27:01,160 --> 00:27:06,520
winners, including Anna Deshawn,
who swept for honors, including
439
00:27:06,560 --> 00:27:09,400
the Legend Award.
So if you want to learn more
440
00:27:09,400 --> 00:27:12,200
about the award winners and
nominees, go for it.
441
00:27:12,200 --> 00:27:15,680
And congratulations to all of
those nominees and winners.
442
00:27:16,200 --> 00:27:21,520
Moving on, Apple Podcast is
getting ahead of the holiday
443
00:27:21,520 --> 00:27:25,120
rush, warning creators to plan
their release schedules
444
00:27:25,120 --> 00:27:27,480
accordingly.
It's crazy.
445
00:27:27,480 --> 00:27:31,040
It's this time of year, every
year we, we cover this part of
446
00:27:31,040 --> 00:27:34,640
this, this story from Apple, and
it's just crazy how quickly time
447
00:27:34,640 --> 00:27:36,840
flies.
The platform says submissions
448
00:27:36,840 --> 00:27:40,360
for new channels or paid
subscriptions made between
449
00:27:40,360 --> 00:27:45,520
November 22nd through the 30th
and December 24th through the
450
00:27:45,640 --> 00:27:50,600
January 1st might face slower
approval times and support
451
00:27:50,600 --> 00:27:53,400
responses could take a little
longer than usual.
452
00:27:53,680 --> 00:27:58,320
The good news, publishing new
episodes or launching new shows
453
00:27:58,360 --> 00:28:01,720
won't be affected.
So this is very specific to if
454
00:28:01,720 --> 00:28:05,200
you are launching a channel on
Apple Podcasts or a paid
455
00:28:05,200 --> 00:28:09,400
subscription that it's, it's
specific to that it should not
456
00:28:09,400 --> 00:28:14,360
disrupt normal episode
publishing according to Apple.
457
00:28:14,960 --> 00:28:18,040
Has anybody started thinking?
And if you're in the audience,
458
00:28:18,040 --> 00:28:22,640
give me a one in the chat.
If you've started to plan your
459
00:28:22,640 --> 00:28:25,480
podcast for the holidays,
whether that means you're doing
460
00:28:25,480 --> 00:28:31,320
special episodes or you're
planning a break, or maybe
461
00:28:31,320 --> 00:28:34,720
you're planning ahead and just
trying to get your regular
462
00:28:34,720 --> 00:28:37,800
content out.
So we've got several people who
463
00:28:37,800 --> 00:28:40,800
are planning ahead.
And if any of those people that
464
00:28:40,800 --> 00:28:44,200
I am seeing in the chat are open
to coming up and sharing, would
465
00:28:44,200 --> 00:28:47,440
love to hear it.
Share a little bit about your
466
00:28:47,440 --> 00:28:50,040
plans.
Let's bring up Amanda Yoa, who
467
00:28:50,040 --> 00:28:52,000
we mentioned yesterday on the
show.
468
00:28:52,640 --> 00:28:56,640
Amanda Yoa making her local TI
don't know this for sure.
469
00:28:56,640 --> 00:28:59,600
I'm going to just say her local
TV debut.
470
00:28:59,600 --> 00:29:02,560
Good.
Morning, you saw that I watched.
471
00:29:02,720 --> 00:29:07,000
That whole clip, it was awesome.
Thank you get that was that was
472
00:29:07,880 --> 00:29:11,880
the Late Show on Fox 29.
That was a lot of fun.
473
00:29:11,920 --> 00:29:13,480
Yeah, it looked like you were
having fun.
474
00:29:13,600 --> 00:29:16,320
And I, I'm so impressed with
you, Amanda, because I know
475
00:29:16,320 --> 00:29:19,280
that, you know, I don't think
Pam was something you had
476
00:29:19,280 --> 00:29:22,960
planned a long time ago.
And you have just embraced that.
477
00:29:22,960 --> 00:29:27,040
I mean, you were, it felt like I
was watching, you know, Jimmy
478
00:29:27,040 --> 00:29:31,400
Kimmel or Jimmy Fallon, and you
were one of his character guests
479
00:29:31,400 --> 00:29:33,840
on their show.
You did a great job.
480
00:29:34,440 --> 00:29:35,800
Thank you.
I appreciate that.
481
00:29:35,800 --> 00:29:39,640
Yeah, she's a lot of fun.
So we're taking her and and
482
00:29:39,640 --> 00:29:42,240
having good times doing all all
sorts of things.
483
00:29:42,520 --> 00:29:45,800
That being said, and I'm glad
you brought that up because that
484
00:29:45,800 --> 00:29:49,280
was my reasoning for coming up
and sharing like my plans for
485
00:29:49,280 --> 00:29:52,160
the holidays.
I kind of abruptly ended my
486
00:29:52,160 --> 00:29:54,920
podcast for the for the holiday
this.
487
00:29:54,920 --> 00:29:58,960
So this Friday coming up will be
the last show, and that was a
488
00:29:58,960 --> 00:30:03,040
decision that I had to make
through a cry to myself in the
489
00:30:03,040 --> 00:30:05,640
shower.
But are you saying your last
490
00:30:05,640 --> 00:30:06,880
ever or just for the year?
No.
491
00:30:06,880 --> 00:30:09,000
No, no, no.
Yeah, just just for the holiday
492
00:30:09,000 --> 00:30:10,480
season.
We're going to pick back up in
493
00:30:10,480 --> 00:30:14,120
January, but it was earlier.
I usually always take a holiday
494
00:30:14,120 --> 00:30:17,280
break because, you know, my mom
and Christmas and and all the
495
00:30:17,280 --> 00:30:20,320
thing, the holidays are here.
It was earlier than I normally
496
00:30:20,320 --> 00:30:23,800
do.
I usually have a Thanksgiving
497
00:30:23,800 --> 00:30:28,480
episode or Christmas episode,
all of those things and I just
498
00:30:28,480 --> 00:30:32,640
everything that I have going on,
I feel like it's very
499
00:30:32,640 --> 00:30:35,840
overwhelming.
So I had to reprioritize.
500
00:30:36,240 --> 00:30:42,400
I also have plans to relocate
and, you know, change up a few
501
00:30:42,400 --> 00:30:44,920
things.
So all of that being said, I
502
00:30:44,920 --> 00:30:48,360
said, you know what, let me just
wrap it up a little earlier than
503
00:30:48,360 --> 00:30:50,560
usual.
I went on Instagram Live,
504
00:30:50,560 --> 00:30:52,880
explained it to my community,
and then I explained it in the
505
00:30:52,880 --> 00:30:56,440
podcast at the end.
So sometimes things are
506
00:30:56,440 --> 00:30:58,960
unexpected, but you got to do
what you got to do.
507
00:30:59,200 --> 00:31:00,800
Yeah, I love it.
I love it.
508
00:31:00,800 --> 00:31:04,240
And I appreciate that, Cher,
because I think it sometimes is
509
00:31:04,240 --> 00:31:07,680
hard for a lot of podcasters to
say, yeah, I'm just going to
510
00:31:07,680 --> 00:31:10,920
take an extended break.
Even if it's a holiday season.
511
00:31:11,400 --> 00:31:14,600
We get it drilled in our heads
about consistency, and you got
512
00:31:14,600 --> 00:31:17,040
to keep posting.
But I personally am in the camp
513
00:31:17,040 --> 00:31:20,480
that if you need a break, I want
you to take a break.
514
00:31:21,280 --> 00:31:24,720
Because otherwise, if you're
feeling that way and you just
515
00:31:24,720 --> 00:31:28,320
keep pushing anyway, I think
that is a recipe for pod fade.
516
00:31:28,960 --> 00:31:31,000
And we do it too here at the
podcasting morning chat.
517
00:31:31,000 --> 00:31:34,160
We usually at the very least
take a couple weeks off between
518
00:31:34,280 --> 00:31:37,760
Christmas and New Year's.
And I think it's good for all of
519
00:31:37,760 --> 00:31:41,120
us to get that break.
Mishawn, welcome to the stage.
520
00:31:41,120 --> 00:31:44,120
Curious about you.
You said you have some holiday
521
00:31:44,120 --> 00:31:46,000
planning around your podcast.
What?
522
00:31:46,000 --> 00:31:49,840
What have you got going?
Oh yeah, we're crunching all our
523
00:31:50,280 --> 00:31:54,280
interviews and recordings to
have podcasts ready to go
524
00:31:54,280 --> 00:31:59,360
through the 1st, not the second
Tuesday in December, because we
525
00:31:59,360 --> 00:32:03,120
always do 2nd and 4th Tuesdays
unless we do something
526
00:32:03,120 --> 00:32:06,600
different.
And we've got Jackielle High,
527
00:32:06,600 --> 00:32:10,480
whose book has been adapted into
a new film, Nuremberg, which is
528
00:32:10,480 --> 00:32:16,400
coming out October 27th, where
we've got Doctor Sandra Shannon,
529
00:32:16,400 --> 00:32:19,440
Who's the authority on August
Wilson.
530
00:32:19,440 --> 00:32:21,280
So we're going to talk about
August Wilson.
531
00:32:21,280 --> 00:32:23,240
That conversation was very
interesting.
532
00:32:23,240 --> 00:32:25,280
Both of these conversations are
interesting.
533
00:32:25,640 --> 00:32:28,480
And we're going to just round
it, you know, end the year with
534
00:32:28,480 --> 00:32:31,920
Jane Austen's birthday.
You know, this is her, the 250th
535
00:32:32,400 --> 00:32:37,240
anniversary of her birth.
We have a curator who can say
536
00:32:37,240 --> 00:32:41,360
which costumes are right, which
ones get it wrong in the films,
537
00:32:41,360 --> 00:32:43,680
you know, the adaptations of
Jane Austen's books.
538
00:32:44,160 --> 00:32:47,280
And then another woman, Vanessa
Riley, who was an advisor to the
539
00:32:47,280 --> 00:32:51,640
Hallmark Hall of Fame since the
Sensibility adaptation.
540
00:32:52,000 --> 00:32:55,600
And she has a book that's being
optioned for film treatment too.
541
00:32:56,080 --> 00:32:59,800
So that's, and then we're trying
to get someone to do our January
542
00:32:59,800 --> 00:33:03,800
recording before the holidays so
that we are not scrambling
543
00:33:04,120 --> 00:33:09,200
during the end of December to
launch a January podcast.
544
00:33:09,200 --> 00:33:14,240
And we just take 1-2 weeks off,
about two to three weeks off
545
00:33:14,680 --> 00:33:19,760
before.
And so just so I'm clear, So
546
00:33:19,920 --> 00:33:22,680
what you're doing now is
basically batch recording so
547
00:33:22,680 --> 00:33:25,120
that you can take that time off
or?
548
00:33:25,120 --> 00:33:26,960
Exactly.
I didn't know the term for it,
549
00:33:26,960 --> 00:33:28,560
but yeah.
OK, cool.
550
00:33:28,800 --> 00:33:30,040
It looks like Sid has a
question.
551
00:33:30,040 --> 00:33:30,760
Go ahead, Sid.
Well.
552
00:33:31,520 --> 00:33:33,440
Not a question, I was just going
to follow up with what what I'm
553
00:33:33,440 --> 00:33:35,560
doing and.
Oh, well then let me just say to
554
00:33:35,560 --> 00:33:37,000
Mashawn, thank you for sharing,
Mashawn.
555
00:33:37,000 --> 00:33:39,120
I appreciate that.
Mashawn, what's the name of your
556
00:33:39,400 --> 00:33:42,040
podcast?
Historical drama with the Boston
557
00:33:42,040 --> 00:33:43,720
sisters.
Thank you.
558
00:33:43,720 --> 00:33:45,360
There you go.
We'll we'll try to get that in
559
00:33:45,360 --> 00:33:47,040
the show notes.
If you want to link to it in the
560
00:33:47,040 --> 00:33:49,640
chat, Ashley will grab it and
we'll put it in the show notes.
561
00:33:49,800 --> 00:33:51,240
Yeah, go ahead, Sid.
Please share.
562
00:33:52,280 --> 00:33:56,960
And so I have one episode left
to record, which is the season 7
563
00:33:57,080 --> 00:33:58,480
recap.
And I'm doing something kind of
564
00:33:58,480 --> 00:34:03,480
fun with it using notebook LM
and there's a recap for the
565
00:34:03,480 --> 00:34:09,560
season and then that will air
The So what is it actually air
566
00:34:09,560 --> 00:34:14,480
is going to be the 10th of
November and then we're done for
567
00:34:14,480 --> 00:34:15,800
the year.
So we'll take the rest of
568
00:34:15,800 --> 00:34:17,600
November off because the next
publishing date would be the
569
00:34:17,600 --> 00:34:20,920
week of Thanksgiving.
Then we take December and
570
00:34:20,920 --> 00:34:23,840
January off.
During that time I'm recording,
571
00:34:24,120 --> 00:34:26,520
I'm connecting with guests, I'm
doing pre interviews, and I'm
572
00:34:26,520 --> 00:34:29,199
recording for Season 7, get
everything set up for Season 7.
573
00:34:29,520 --> 00:34:32,840
Then our first episode will
publish February 2nd, Monday,
574
00:34:32,840 --> 00:34:37,159
February 2nd of Season 7.
So I take those two months to
575
00:34:37,159 --> 00:34:39,840
get ahead and with the new
structure and everything that
576
00:34:39,840 --> 00:34:42,560
we're doing, it'll be a little
bit of a challenge just to see
577
00:34:42,560 --> 00:34:44,880
that we like the new structure
of the show and all that.
578
00:34:44,880 --> 00:34:46,280
We'll play around with it for a
little bit.
579
00:34:46,840 --> 00:34:50,400
So we're going to take two
months off and I'll make that
580
00:34:50,400 --> 00:34:53,159
announcement.
I will be dropping a special
581
00:34:53,159 --> 00:34:57,680
trailer episode probably in
early January.
582
00:34:57,680 --> 00:35:01,200
That's just a preview of Season
7 and some of the changes and
583
00:35:01,200 --> 00:35:03,840
announcing our sponsors and
those kinds of things.
584
00:35:03,840 --> 00:35:06,680
As a as I haven't done a new
trailer since the show started.
585
00:35:06,680 --> 00:35:09,560
So have a new trailer come out
sometime in January.
586
00:35:10,200 --> 00:35:13,600
Very cool, Sid.
I just had this flash that all
587
00:35:13,600 --> 00:35:16,960
these, all this change that
you've made to the podcast.
588
00:35:17,120 --> 00:35:21,520
It feels almost like new car
smell, if that makes sense.
589
00:35:21,520 --> 00:35:24,440
I I just feel that for you, I
just feel that fresh.
590
00:35:24,440 --> 00:35:26,560
I can actually understand that,
yeah.
591
00:35:26,800 --> 00:35:28,120
That's a great analogy, by the
way.
592
00:35:29,360 --> 00:35:31,840
Thank you.
Yeah, I'm excited for you, Sid.
593
00:35:31,840 --> 00:35:35,880
I feel the renewed energy and I
can't wait to hear what you've
594
00:35:35,880 --> 00:35:37,320
done.
OK, let's see here.
595
00:35:37,320 --> 00:35:39,160
Janae is on stage.
We'll go to Janae and then we'll
596
00:35:39,160 --> 00:35:41,120
keep things moving.
We haven't even gotten to some
597
00:35:41,120 --> 00:35:43,920
of the major headlines yet.
And I know we are about 40
598
00:35:43,920 --> 00:35:47,400
minutes from time.
So we will do our best to get to
599
00:35:47,400 --> 00:35:49,320
everything.
Janae, good morning.
600
00:35:49,320 --> 00:35:52,480
Did you want to share about your
holiday plans for your podcast?
601
00:35:52,880 --> 00:35:55,080
Good morning.
Yes, I do have a little bit of
602
00:35:55,080 --> 00:35:58,280
plan.
So I've already the episodes pre
603
00:35:58,280 --> 00:36:02,440
scheduled for the holidays, but
I'm going to be adding a few new
604
00:36:02,440 --> 00:36:08,440
episodes on a different day just
to keep the people interested in
605
00:36:08,440 --> 00:36:12,200
what's what we're planning.
Something that I've also paused
606
00:36:12,200 --> 00:36:15,720
on is recording episodes on the
podcast.
607
00:36:15,720 --> 00:36:21,880
As you as we know, I have a huge
batch of episodes and in the
608
00:36:22,120 --> 00:36:26,800
process of what it looks like
for post production and
609
00:36:26,800 --> 00:36:30,760
promotion and communicating with
guests and training people as
610
00:36:30,760 --> 00:36:35,040
well as bring I brought on an
intern to help them teach this
611
00:36:35,040 --> 00:36:37,440
process as well.
So that's something that I'm
612
00:36:37,440 --> 00:36:41,640
excited to be doing during the
holidays or the next couple of
613
00:36:41,640 --> 00:36:43,560
months.
Very cool, Janae.
614
00:36:43,560 --> 00:36:47,040
Thank you for sharing that and
hopefully this has been helpful
615
00:36:47,040 --> 00:36:50,960
to you listening right now.
If you're thinking about your
616
00:36:51,160 --> 00:36:55,160
holiday plans, maybe we've
sparked some thoughts, ideas for
617
00:36:55,160 --> 00:36:58,120
you.
And like I said, ultimately do
618
00:36:58,120 --> 00:37:01,920
what what feels right to you and
try not to put too much pressure
619
00:37:01,920 --> 00:37:05,680
on yourself.
If a break is in order, it's OK.
620
00:37:05,800 --> 00:37:07,640
Really.
I know that some of the I'm just
621
00:37:07,640 --> 00:37:10,520
hearing some of the gurus out
there disagreeing with me
622
00:37:10,520 --> 00:37:12,680
wholeheartedly and I don't
really care.
623
00:37:13,960 --> 00:37:16,880
This is a long game and I think
we got to play it as such and
624
00:37:16,880 --> 00:37:20,080
not play the long game as it's
as if it's a short game.
625
00:37:20,560 --> 00:37:22,680
I just, it's seems ridiculous to
me.
626
00:37:23,080 --> 00:37:27,920
OK, we'll keep going.
Spotify launches its first FAST
627
00:37:28,440 --> 00:37:33,120
in all caps FAST channel on
Samsung TV Plus.
628
00:37:33,440 --> 00:37:36,320
This is a follow up to last
week's Netflix deal.
629
00:37:36,640 --> 00:37:40,720
In a big move following that
announcement last week, Spotify
630
00:37:41,360 --> 00:37:47,000
is rolling out its first free ad
supported streaming television.
631
00:37:47,000 --> 00:37:51,840
That is what FAST stands for
channel on Samsung TV Plus.
632
00:37:52,440 --> 00:37:56,360
The channel titled The Ringer
from Spotify features 24/7
633
00:37:56,360 --> 00:38:01,920
streaming video podcast content
from the popular The Ringer
634
00:38:01,960 --> 00:38:04,520
network.
Think about shows like the
635
00:38:04,520 --> 00:38:06,840
Reachables, higher learning,
etcetera.
636
00:38:07,320 --> 00:38:11,120
And this will be exclusive on
the Samsung platform.
637
00:38:11,680 --> 00:38:14,560
So I find it really interesting
that Spotify is making these
638
00:38:14,560 --> 00:38:20,280
moves with these big TV
streaming services, especially
639
00:38:20,280 --> 00:38:24,040
just being that they've been
promoting their own video
640
00:38:24,200 --> 00:38:27,760
platform for so long.
I guess this is just to help
641
00:38:27,760 --> 00:38:32,880
them really extend that reach.
Content is content and so
642
00:38:32,880 --> 00:38:36,720
probably the next one in line
would be the Roku TV's.
643
00:38:37,120 --> 00:38:44,240
Roku has a full lineup of free
quote UN quote free channels and
644
00:38:44,560 --> 00:38:48,880
they don't have a podcast
channel yet, but I kind of feel
645
00:38:48,880 --> 00:38:51,200
like that's probably the next
update.
646
00:38:51,360 --> 00:38:54,720
Who knows, maybe it's Roku and
Apple that make some kind of
647
00:38:54,720 --> 00:38:56,640
deal.
I wouldn't be surprised to see
648
00:38:56,640 --> 00:39:00,080
some big players following suit
with Spotify.
649
00:39:00,200 --> 00:39:02,680
Let's keep things moving here
and see if we can get to some of
650
00:39:02,680 --> 00:39:05,000
these major headlines that we
teased at the very top of the
651
00:39:05,000 --> 00:39:07,760
show.
YouTube recently laid out a
652
00:39:07,920 --> 00:39:11,080
podcast playbook for growth and
engagement.
653
00:39:11,760 --> 00:39:14,720
Earlier this month, they opened
It's Their Playbook for
654
00:39:14,720 --> 00:39:18,920
Podcasters, offering up a range
of tips to turn a traditional
655
00:39:18,920 --> 00:39:23,440
audio podcast into a visually
engaging, discoverable and
656
00:39:23,440 --> 00:39:27,400
community driven show.
From leveraging video elements
657
00:39:27,400 --> 00:39:29,960
to tweaking your thumbnails and
engagement strategy, the
658
00:39:29,960 --> 00:39:34,320
platform wants podcasters to act
like YouTube creators, too.
659
00:39:34,440 --> 00:39:36,840
What a shocker.
They note that podcasts are now
660
00:39:36,840 --> 00:39:39,720
part of its ecosystem.
I think most of us knew that.
661
00:39:39,720 --> 00:39:43,800
Over a billion monthly active
podcast listeners and viewers.
662
00:39:44,360 --> 00:39:48,000
And YouTube is, according to
YouTube, the most frequently
663
00:39:48,000 --> 00:39:51,640
used service for podcast
listening in the US.
664
00:39:52,560 --> 00:39:55,720
While your podcast might be
audio first, YouTube remains a
665
00:39:55,720 --> 00:39:59,600
visual platform.
Even a simple webcam shot of the
666
00:39:59,600 --> 00:40:03,120
host can improve connection.
Again, this is coming from their
667
00:40:03,120 --> 00:40:05,560
playbook, not necessarily from
me directly.
668
00:40:06,240 --> 00:40:10,040
Best practice record a full
video version of pod of your
669
00:40:10,040 --> 00:40:14,240
podcast, which means things like
again, they're suggesting multi
670
00:40:14,280 --> 00:40:19,480
angles, B roll on screen
graphics, etcetera to elevate
671
00:40:19,480 --> 00:40:23,400
the visual experience.
And it's noted here that of
672
00:40:23,400 --> 00:40:26,960
course, that does increase time
for the podcaster, for the
673
00:40:26,960 --> 00:40:30,920
creator and costs.
They also focus on thumbnail
674
00:40:30,920 --> 00:40:33,040
strategy.
I just had a discovery call
675
00:40:33,040 --> 00:40:35,560
yesterday where somebody was
asking me do thumbnails really
676
00:40:35,560 --> 00:40:37,680
matter on YouTube?
I hear it does.
677
00:40:37,920 --> 00:40:40,240
Does it matter?
Well YouTube is telling you it
678
00:40:40,240 --> 00:40:45,480
does use expressive faces, high
contrast colors, and I would
679
00:40:45,480 --> 00:40:51,880
recommend not too many colors.
Minimal bold text, like 3 to 5
680
00:40:51,880 --> 00:40:55,000
words.
So similarly to what we suggest
681
00:40:55,000 --> 00:40:57,920
when you're naming a podcast or
even for that matter your
682
00:40:57,920 --> 00:41:00,920
episode titles, I think keeping
them to around 3:00 to 5:00
683
00:41:00,920 --> 00:41:04,760
words is helpful.
And constant branding so your
684
00:41:04,760 --> 00:41:08,080
episodes stand out in a busy
feed.
685
00:41:08,640 --> 00:41:13,080
More from YouTube's playbook.
Meta data and structure matter.
686
00:41:13,320 --> 00:41:16,640
Split episodes into chapters for
easier navigation.
687
00:41:16,640 --> 00:41:19,480
I don't know if anybody
remembers this, but I've been
688
00:41:19,480 --> 00:41:21,160
preaching this.
I know I have.
689
00:41:21,160 --> 00:41:24,480
Especially to clients and
discovery calls.
690
00:41:24,680 --> 00:41:27,040
I've been preaching this method
for a long time now.
691
00:41:28,080 --> 00:41:32,040
If you have, let's just say a 30
minute episode, break it into 5
692
00:41:32,040 --> 00:41:35,200
to 10 minute segments.
Like literally make them their
693
00:41:35,200 --> 00:41:40,080
own individual segment and then
create a playlist and put them
694
00:41:40,080 --> 00:41:43,080
in order in that playlist.
So this way people can find
695
00:41:43,120 --> 00:41:47,680
either that individual segment
or they can find it and then
696
00:41:47,680 --> 00:41:50,800
listen to all of the segments
together in a playlist.
697
00:41:51,600 --> 00:41:55,120
So I'm just glad to see that I'm
on the same page as YouTube.
698
00:41:55,800 --> 00:42:00,280
Engagement is central, again,
coming from their playbook.
699
00:42:00,280 --> 00:42:03,400
Ask viewers questions during
your podcast.
700
00:42:03,840 --> 00:42:07,840
Reply to comments.
Use the Community tab that
701
00:42:07,840 --> 00:42:13,040
YouTube offers, which has things
like polls, GIFs, images,
702
00:42:13,040 --> 00:42:16,480
etcetera to tease upcoming
guests or get feedback.
703
00:42:17,040 --> 00:42:21,280
Enable clips so viewers share
highlight moments.
704
00:42:21,920 --> 00:42:25,480
Yvonne, you joined us as I'm
sharing here about YouTube and I
705
00:42:25,480 --> 00:42:27,840
know you're on a YouTube journey
of your own.
706
00:42:28,040 --> 00:42:29,320
What did you want to add to all
this?
707
00:42:29,600 --> 00:42:32,040
Yeah, I have a question about
the chapters.
708
00:42:32,520 --> 00:42:35,520
I can totally see where chapters
are.
709
00:42:35,600 --> 00:42:38,840
Would be useful for how to
videos.
710
00:42:39,240 --> 00:42:43,240
I go to YouTube to learn stuff
all the time and I really
711
00:42:43,240 --> 00:42:46,680
appreciate chapters but I have a
hard time.
712
00:42:47,080 --> 00:42:50,040
I haven't done it for mine,
partly because of bandwidth, but
713
00:42:50,040 --> 00:42:57,040
also because it's a conversation
and it's not a how to, and so I
714
00:42:57,040 --> 00:43:01,960
wonder how to do it or if it's
valuable in that case.
715
00:43:02,120 --> 00:43:05,120
OK, so first let me just make it
clear there's a difference
716
00:43:05,120 --> 00:43:10,040
chapters and I guess what we'll
call these as segments.
717
00:43:10,800 --> 00:43:14,920
So chapters are where you can
create those chapter markers
718
00:43:14,920 --> 00:43:18,720
within YouTube and other
platforms do this too, where you
719
00:43:18,720 --> 00:43:22,160
can basically click on the
chapter within the YouTube
720
00:43:22,160 --> 00:43:25,760
description and it'll jump to
that point in the video.
721
00:43:25,960 --> 00:43:31,000
What I'm suggesting are actual
creating separate videos for
722
00:43:31,440 --> 00:43:35,520
segments of the podcast.
So you're literally uploading
723
00:43:35,520 --> 00:43:38,360
segment 1, giving it its own
title, its own description,
724
00:43:38,360 --> 00:43:41,360
segment 2, same thing, etcetera,
and then you're putting them all
725
00:43:41,360 --> 00:43:45,280
in a YouTube playlist.
So not like.
726
00:43:45,280 --> 00:43:47,000
Shorts.
But.
727
00:43:47,160 --> 00:43:49,560
Bigger than shorts, smaller than
the episode.
728
00:43:50,880 --> 00:43:52,720
Now.
Ask me your question again,
729
00:43:53,040 --> 00:43:54,360
because there was another part
to that.
730
00:43:54,800 --> 00:43:59,160
I was thinking specifically
about those chapter markers and
731
00:43:59,400 --> 00:44:04,680
thinking, yeah, super useful for
how to videos when I'm going
732
00:44:04,680 --> 00:44:07,920
there to learn something and I,
I just want to jump to, oh, OK,
733
00:44:07,920 --> 00:44:11,040
I just want to know this part.
So those are really helpful.
734
00:44:11,040 --> 00:44:14,200
But for a conversation that's
kind of like a high level
735
00:44:14,200 --> 00:44:18,440
Evergreen conversation, I don't,
I don't, I wouldn't even know
736
00:44:18,440 --> 00:44:23,920
how to do that or if it's or if
I'd want to do that because I
737
00:44:23,920 --> 00:44:27,520
feel like I want people to
experience the conversation
738
00:44:27,520 --> 00:44:30,160
because there's context at the
beginning that might lead to
739
00:44:30,160 --> 00:44:32,200
something later in the
conversation.
740
00:44:32,600 --> 00:44:36,920
Yeah, and I think that at the
end of the day, you can't force
741
00:44:36,920 --> 00:44:40,080
that.
I think I respect that approach,
742
00:44:40,120 --> 00:44:43,400
and I think you can plan for
that approach.
743
00:44:43,400 --> 00:44:49,200
But I think giving audiences
options in how they consume the
744
00:44:49,200 --> 00:44:52,640
content can be helpful too.
If you're having trouble
745
00:44:52,640 --> 00:44:57,320
actually identifying the
chapters, you can easily do
746
00:44:57,320 --> 00:44:59,520
that.
Well, a with AI, you could just
747
00:44:59,520 --> 00:45:02,200
feed it the transcript and ask
it to do that.
748
00:45:02,840 --> 00:45:07,360
Spotify does that for you.
But but the yeah, you could do
749
00:45:07,360 --> 00:45:08,880
that.
And I had one other thought.
750
00:45:08,880 --> 00:45:11,320
Let me think it through.
Oh, you could do it by
751
00:45:11,320 --> 00:45:13,240
questions, right.
So if you're interviewing
752
00:45:13,240 --> 00:45:16,560
somebody, each new question
could be a chapter.
753
00:45:17,080 --> 00:45:18,360
Well, very helpful.
Thank you.
754
00:45:18,640 --> 00:45:21,760
So I have a question about that
because Yvonne and I are shows
755
00:45:21,760 --> 00:45:24,200
are very similar where their
conversations.
756
00:45:24,720 --> 00:45:26,440
So the videos that you're
talking about and I heard
757
00:45:26,440 --> 00:45:29,760
somebody say this at Podcast
movement, the video that you put
758
00:45:29,760 --> 00:45:34,520
into the playlist, not a short,
but the extra video is question
759
00:45:34,520 --> 00:45:38,840
and then the guest answering it.
So it could be a 2 minute, 32nd
760
00:45:38,840 --> 00:45:41,920
or five minute segment and
that's what you're saying put
761
00:45:41,920 --> 00:45:43,880
into the playlist.
So question answer based.
762
00:45:44,280 --> 00:45:46,840
In that case, yes, absolutely.
That is what I'm saying.
763
00:45:47,520 --> 00:45:51,000
So you can do that with chapters
as I described the difference a
764
00:45:51,000 --> 00:45:54,960
moment ago, or you can do that
with segmented videos.
765
00:45:55,520 --> 00:45:58,320
Yeah.
So one of my clients, what I do
766
00:45:58,320 --> 00:46:04,720
is for every episode we put out
three shorts and I called them
767
00:46:04,720 --> 00:46:09,040
three Q&A's.
So that Q&A is not vertical,
768
00:46:09,040 --> 00:46:14,920
it's horizontal.
And it is my client asking the
769
00:46:14,920 --> 00:46:18,040
question and the person
answering it.
770
00:46:18,040 --> 00:46:22,280
Now could be a 2 minute video,
it could be an 8 minute video,
771
00:46:22,720 --> 00:46:27,880
However long it takes for them
to answer the question is how
772
00:46:27,880 --> 00:46:31,800
long that video is.
And I think we gain the
773
00:46:31,800 --> 00:46:37,240
advantage of that is that the
question is very, you know, we
774
00:46:37,240 --> 00:46:41,600
take into account SEO, what are
what are her, you know,
775
00:46:41,600 --> 00:46:46,640
listeners wanting to know.
So we use that as the title of
776
00:46:46,640 --> 00:46:50,280
the video, and they're actually
doing pretty well, I got to say.
777
00:46:50,880 --> 00:46:53,840
And that just sparked an idea
too for me or not an idea, just
778
00:46:53,840 --> 00:46:57,080
a reminder it popped in my head.
You could also do this.
779
00:46:57,080 --> 00:47:00,280
It doesn't have to be each
segment or chapter, doesn't have
780
00:47:00,280 --> 00:47:02,640
to be question, answer,
question, answer.
781
00:47:03,240 --> 00:47:06,680
You could maybe it's a series of
questions and answers, right?
782
00:47:06,680 --> 00:47:09,720
Because maybe you're talking
about a very specific topic.
783
00:47:09,720 --> 00:47:12,600
Like if it were to hear doing,
if we're doing this at the
784
00:47:12,600 --> 00:47:14,640
podcasting morning chat, I'm
interviewing somebody about
785
00:47:14,640 --> 00:47:18,640
social media, right?
We might be discussing Instagram
786
00:47:18,640 --> 00:47:21,320
specifically and I may have
three different questions about
787
00:47:21,320 --> 00:47:23,280
Instagram for this social media
expert.
788
00:47:23,480 --> 00:47:25,960
That could be a segment or a
chapter.
789
00:47:26,680 --> 00:47:29,600
I think the key when we're
segmenting, when we're actually
790
00:47:29,600 --> 00:47:36,120
pulling out parts of the podcast
and uploading them as their own,
791
00:47:36,800 --> 00:47:40,080
I think the key is keeping them
to around 8 to 10 minutes.
792
00:47:40,080 --> 00:47:44,640
The research I've done has said
that 8 to 10 minute videos on
793
00:47:44,640 --> 00:47:48,080
YouTube tend to be the sweet
spot, tend to do really well.
794
00:47:48,080 --> 00:47:51,600
If you can keep somebody engaged
with your content, that one
795
00:47:51,600 --> 00:47:54,200
video for around 8 to 10
minutes, they watch it all the
796
00:47:54,200 --> 00:47:57,160
way through.
That's going to help with the
797
00:47:57,160 --> 00:48:00,040
algorithm.
But I'm not trying to discourage
798
00:48:00,040 --> 00:48:01,960
you either.
If that segment ends up being 2
799
00:48:01,960 --> 00:48:05,160
minutes and you're happy with
that, then by all means go for
800
00:48:05,160 --> 00:48:07,760
it.
Going for the title, we're
801
00:48:07,840 --> 00:48:11,360
that's what we're actually
shooting for is, you know,
802
00:48:11,360 --> 00:48:15,680
what's which question is the one
that's going to get people to
803
00:48:15,680 --> 00:48:18,520
click on it, you know?
Let's check in with Renee before
804
00:48:18,520 --> 00:48:21,160
we wrap up this part of the
conversation since she joined us
805
00:48:21,160 --> 00:48:23,440
during the conversation.
Renee, good morning.
806
00:48:23,440 --> 00:48:24,560
What did you want to add to
this?
807
00:48:24,760 --> 00:48:27,840
I wanted to bring the analogy to
books.
808
00:48:28,160 --> 00:48:30,440
Books all have chapters, but
they flow.
809
00:48:30,640 --> 00:48:35,960
Most of them flow in a way that
you need to read it, you know,
810
00:48:36,520 --> 00:48:38,560
step by step, chapter by
chapter.
811
00:48:38,760 --> 00:48:41,640
It's just like a video.
It doesn't really matter how you
812
00:48:41,640 --> 00:48:44,760
get them into your web.
I'm, I'm saying video, I'm
813
00:48:44,760 --> 00:48:46,640
sorry.
I will adjust to the podcast
814
00:48:46,640 --> 00:48:48,640
world.
It is a busy video, I guess
815
00:48:48,640 --> 00:48:50,400
we're talking about.
So it's the video.
816
00:48:50,800 --> 00:48:54,880
And when we do chapters, even
for our clients, which we aren't
817
00:48:54,880 --> 00:48:59,480
podcasters yet, but we are doing
videos for our clients, we're
818
00:48:59,480 --> 00:49:03,240
always breaking them down by
chapters because that's how your
819
00:49:03,240 --> 00:49:06,000
listener, your viewer wants to
follow.
820
00:49:06,240 --> 00:49:09,240
They may be looking for
something and you're talking
821
00:49:09,240 --> 00:49:12,040
about something at the 79 minute
mark.
822
00:49:12,040 --> 00:49:15,920
So why don't you let the
algorithm and YouTube help
823
00:49:15,920 --> 00:49:18,240
direct them exactly to that
moment.
824
00:49:18,560 --> 00:49:20,080
Then they go, oh, this is really
good.
825
00:49:20,080 --> 00:49:22,320
I think I'm going to listen to
this whole podcast.
826
00:49:22,360 --> 00:49:25,040
So look at it more as a
marketing technique.
827
00:49:25,640 --> 00:49:29,800
Look at it more as an analogy to
actual books, how we read books.
828
00:49:29,800 --> 00:49:32,240
Why do we have chapters?
So we can go back to that.
829
00:49:32,600 --> 00:49:35,440
Some of us might look at as a
breather or a four stopping
830
00:49:35,440 --> 00:49:38,880
point, but it really is to know
what this is, what this segment
831
00:49:38,880 --> 00:49:42,200
is about.
So I only think they're a great
832
00:49:42,200 --> 00:49:45,760
thing and they don't have to be
Q And as I mean, I think Diary
833
00:49:45,760 --> 00:49:49,080
of a CEO shows it perfectly how
he does it.
834
00:49:49,080 --> 00:49:50,800
He does his teasers at the
beginning.
835
00:49:50,960 --> 00:49:53,640
He takes a little sound bite,
doesn't answer the question, get
836
00:49:53,640 --> 00:49:57,400
you your mouth salivating at the
very beginning of the different
837
00:49:57,400 --> 00:50:00,760
things he's talking about.
Then he does chapters the whole
838
00:50:00,760 --> 00:50:03,200
way through.
He just does one word like he'll
839
00:50:03,200 --> 00:50:07,160
go, you know, he'll just say
Ozempic and then you know, oh,
840
00:50:07,160 --> 00:50:09,400
this is about where Ozempic
starts.
841
00:50:09,400 --> 00:50:11,920
And so you can, if you just are
coming for Ozempic, you can
842
00:50:11,920 --> 00:50:13,920
listen to it.
And I do realize it's not
843
00:50:13,920 --> 00:50:17,080
necessarily a fluid
conversation, but it is it is
844
00:50:17,240 --> 00:50:19,000
he.
He takes you on a journey from
845
00:50:19,000 --> 00:50:21,960
the beginning to the end.
But you still might just want to
846
00:50:21,960 --> 00:50:25,080
listen to the Ozempic part and
that's all you need.
847
00:50:25,080 --> 00:50:28,080
So I think the algorithm is
important for chapters.
848
00:50:28,280 --> 00:50:31,000
I think viewers like chapters
and books have chapters.
849
00:50:31,000 --> 00:50:34,520
So let's not buck the system.
I think it's a wonderful thing.
850
00:50:34,520 --> 00:50:38,880
And I am one of my giftings and
I say it tongue in cheek, is
851
00:50:38,880 --> 00:50:41,120
that I'm a professional skim
reader.
852
00:50:41,320 --> 00:50:45,120
That is my job in the company.
Like my I will say I don't get
853
00:50:45,120 --> 00:50:48,560
those paragraphs about.
If I read the whole thing I
854
00:50:48,560 --> 00:50:51,480
would know, but the marketing
wasn't good enough for me to
855
00:50:51,480 --> 00:50:55,120
understand with that header tag
what this is about.
856
00:50:55,120 --> 00:50:57,440
Then we have to rewrite it.
I mean, we joke about it all the
857
00:50:57,440 --> 00:51:00,000
time, but I it's not force fed
to me.
858
00:51:00,200 --> 00:51:03,680
So it's it's bad.
And so we use that as my
859
00:51:03,680 --> 00:51:06,880
superpower for the company.
But that's how I like chapters
860
00:51:06,880 --> 00:51:09,040
because I may not want to what I
mean.
861
00:51:09,040 --> 00:51:11,960
Here's the other thing.
We are not as much as we think.
862
00:51:11,960 --> 00:51:13,840
People listen to our entire
podcast.
863
00:51:13,840 --> 00:51:16,960
You guys have the insights, you
have the stats, you can see
864
00:51:16,960 --> 00:51:20,440
where people drop off or just a
section has a hump in it.
865
00:51:20,600 --> 00:51:23,120
Why does that have a hump?
Because somebody directed people
866
00:51:23,120 --> 00:51:25,120
to that hump.
Well, that hump helps your
867
00:51:25,120 --> 00:51:29,360
stats, that helps you get paid.
So I think chapters are a gift.
868
00:51:30,000 --> 00:51:33,520
YouTube doesn't do things and
puts things out there unless you
869
00:51:33,520 --> 00:51:36,800
should be doing.
Now they're telling us do this,
870
00:51:36,800 --> 00:51:39,880
this will help you.
So I just look at as a gift and
871
00:51:39,920 --> 00:51:42,960
we find we can even with the
clients, we do their YouTube
872
00:51:42,960 --> 00:51:45,960
channels.
We noticed that doing that helps
873
00:51:46,280 --> 00:51:48,960
bring people in.
Amen to that, Renee.
874
00:51:48,960 --> 00:51:50,520
I think.
Well said.
875
00:51:50,880 --> 00:51:53,840
And I don't know if you quite
said it like this too.
876
00:51:54,080 --> 00:51:55,440
You.
I think you may have brushed by
877
00:51:55,440 --> 00:51:58,280
it, but I, I'd written it down
just to make sure to point it
878
00:51:58,280 --> 00:51:59,120
out.
Yeah.
879
00:51:59,240 --> 00:52:02,600
Also, they may come back to the
content at some point.
880
00:52:02,600 --> 00:52:05,320
If they've listened to the whole
episode, maybe there's a point
881
00:52:05,560 --> 00:52:09,240
in the episode they want to hear
again, or like you were saying,
882
00:52:09,240 --> 00:52:11,560
Renee, they want to share it
with some friends, like, oh, you
883
00:52:11,560 --> 00:52:14,320
got to hear this and they can
share it just from that point.
884
00:52:14,320 --> 00:52:17,960
Or if it's a segmented video,
just share that segment, what
885
00:52:17,960 --> 00:52:19,280
have you.
I think, you know, there are
886
00:52:19,280 --> 00:52:22,560
lots of different ways to
utilize chapters and or
887
00:52:22,560 --> 00:52:24,800
segments.
So thank you for saying that,
888
00:52:25,560 --> 00:52:26,840
Yvonne.
All right, y'all, y'all
889
00:52:26,840 --> 00:52:29,880
convinced me I'm I'm I'm going
to I'm going to explore.
890
00:52:30,320 --> 00:52:32,200
Thank you.
You're welcome.
891
00:52:32,760 --> 00:52:35,240
I think that's a good idea.
And again, you can easily do
892
00:52:35,240 --> 00:52:39,560
that with AI if you don't want
to, if your brains hurting too
893
00:52:39,560 --> 00:52:42,560
much trying to figure out what
chapters to put where and what
894
00:52:42,560 --> 00:52:45,600
to title them, etcetera.
It makes it nice and easy.
895
00:52:45,840 --> 00:52:49,000
OK, listen gang, we are about 4
minutes away from the top of the
896
00:52:49,000 --> 00:52:51,080
hour.
So I want to remind you that
897
00:52:51,080 --> 00:52:54,640
tomorrow we're doing the podcast
evaluation for the podcast
898
00:52:54,640 --> 00:52:59,280
called The Runner's Soul, a new
independent podcast who is asked
899
00:52:59,320 --> 00:53:03,000
to get feedback.
So we are answering that call
900
00:53:03,360 --> 00:53:05,080
and we are going to be sharing
about it tomorrow.
901
00:53:05,080 --> 00:53:06,720
We'll play some clips from the
episode.
902
00:53:06,720 --> 00:53:11,320
We'll talk about the things
about the podcast overall that
903
00:53:11,320 --> 00:53:13,680
we think she's doing really
well, some things that we think
904
00:53:13,680 --> 00:53:16,680
she could improve upon, all the
things we're doing it tomorrow.
905
00:53:16,680 --> 00:53:21,000
So come join us 7:00 AM Eastern,
live on Clubhouse, live on
906
00:53:21,000 --> 00:53:24,800
Chatter, live on YouTube.
We would love to have you there.
907
00:53:25,080 --> 00:53:30,600
And For more information, go to
podpage.com/PMC.
908
00:53:31,200 --> 00:53:34,600
Until tomorrow, make it a great
day everybody, take care.