Oct. 22, 2025

YouTube’s New Podcast Playbook: What to Do Next

YouTube’s New Podcast Playbook: What to Do Next

Today is News Day, and we’re covering some of the hottest headlines in the podcasting industry. YouTube wants podcasters to think like creators, and its new Podcast Playbook is full of tips to boost visibility and engagement. The crew discusses what this means for hosts, from thumbnail strategy and video setup to utilizing chapters that keep listeners engaged. We also cover Spotify’s first FAST TV channel, the Black Podcasting Awards, and Apple’s reminder to plan for the holiday publishing rush. Plus, a look at Edison Research’s latest rankings and how smaller shows are proving they deliver better ad results. With every headline, one thing becomes clear: podcasting keeps evolving, and the next big shift might already be here.

Episode Highlights:

[03:28] Upcoming Podcast Evaluations

[07:52] Podcast Data

[09:50] Spotify's Top Podcasts

[10:34] Edison Research's Top 50 US Podcasts

[14:22] Upcoming Events and Announcements

[25:10] Black Podcasting Awards 2025

[27:16] Apple Podcast's Holiday Schedule Advisory

[37:24] Spotify's New FAST Channel on Samsung TV Plus

[39:06] YouTube's Podcast Playbook

[42:29] Chapters and Segments in Podcasts

Links & Resources:

Join The Empowered Podcasting Facebook Group:

www.facebook.com/groups/empoweredpodcasting⁠

Podnews:

www.Podnews.net

Latinas in Podcasting Virtual Summit:

https://podnews.net/event/2025-latinas-in-podcasting-virtual-summit-2

Podfest Podtour:

https://podfestexpo.com/podtour

Podcast Expo 2026 Orlando Use coupon code: MARC for 10% off your tickets:

https://www.eventbrite.com/e/podfest-expo-2026-orlando-tickets-1234867484889?discount=Marc

Podcaster’s Directory Virtual Event Use coupon code “PMC” for free admission:

https://luma.com/msze23xy

Trebble Launches Deep Cut:

https://podnews.net/press-release/deepcut-launches-identity-trebble-unveils

Black Podcasting Awards:

https://podnews.net/press-release/black-podcasting-awards-2025-winners

YouTube Playbook For Maximizing Engagement:

https://www.socialmediatoday.com/news/youtube-shares-podcast-tips-community-growth-strategies/802557/

Afros & Audio:

https://www.afrosandaudio.com

Spotify’s First TV Channel Exclusively on Samsung TV:

https://www.techradar.com/televisions/spotifys-first-ever-tv-channel-is-coming-exclusively-to-samsung-tvs-and-its-completely-free-to-access

Remember to rate, follow, share, and review our podcast. Your support helps us grow and bring valuable content to our community.

Join us LIVE every weekday morning at 7 am ET (US) on ⁠Clubhouse⁠: ⁠⁠⁠ https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w⁠⁠

Or Join us on Chatter: https://preview.chattersocial.io/group/98a69881-f328-4eae-bf3c-9b0bb741481d

Live on YouTube: ⁠https://youtube.com/@marcronick⁠

Brought to you by⁠ ⁠iRonickMedia.com⁠

Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you!

--- Send in your mailbag question at:⁠ https://www.podpage.com/pmc/contact/⁠ or ⁠marc@ironickmedia.com⁠

Want to be a guest on The Podcasting Morning Chat? Send me a message on PodMatch, here:

⁠https://www.podmatch.com/hostdetailpreview/1729879899384520035bad21b⁠

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Good morning podcasting Morning
Chat.

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Today is Wednesday, October
22nd, 2025, and today it's

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Podcast Newsday.
So we're exploring YouTube's new

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podcast playbook.
Why A leading podcast ad agency

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says smaller shows drive better
ad results and EU KS push to

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officially recognize podcasting.
So if you're listening live on

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Clubhouse, hit the share button
on the left hand side of the

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screen and share it.
However, Clubhouse lets you.

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00:00:32,560 --> 00:00:36,080
And if you're catching us via
podcast or YouTube, please share

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00:00:36,080 --> 00:00:37,720
this episode with the fellow
podcaster.

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00:00:39,080 --> 00:00:42,680
And now give us about 30 seconds
and we'll get things rolling.

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Thanks for being here.
Good morning again podcasting

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Morning chat.
Thank you so much for being

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here.
I am your host Mark Ronik and

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currently on stage with me.
My Co hosts we have producer

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Ashley Feller, Sid Meadows, Dr.
Fay, Alex Baelish, Nick Nalback

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and Phil Better.
We'll see who else joins us from

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the cast and crew.
We were expecting Jonathan and

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sometimes I know Jonathan can't
make it last minute.

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We were going to be streaming
live on Chatter as well with his

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help and being that I wasn't
prepared to take it over this

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morning in case Jonathan
couldn't be there.

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We're just going to let Chatter
go today.

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We'll get there at some point.
It's a little messy right now,

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and if I could snap my fingers
and say let's just all move to

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chatter and know that it
wouldn't disrupt the flow of

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this community and this show, I
would absolutely snap my fingers

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and do that.
But my concern is, is that it

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will be a little disruptive.
It'll shake things up enough

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where, yeah, it'll again, it'll
be disruptive.

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So we will wait and see.
Maybe the one way to do this is

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maybe I host a room there once a
week, whether it's the 7:00 AM

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hour or a different hour of the
day, just so that we can all

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start using it together and get
more comfortable.

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Because I love some of the
features that Chatter has and

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there are some that they have
shared with me privately that

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I'm really excited about.
It was a tough go because they

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were lacking some things.
Are they still lacking a few

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things?
The biggest thing that they're

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lacking for me personally, and
it's not necessarily a gripe

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from for everybody, but they
still don't have replays.

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You can't.
Once it's done, it doesn't get

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saved.
And that's a really important

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feature for us because we use
the clubhouse recordings as

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backup in case something goes
wrong with the main recording.

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So I can't risk that yet because
we've absolutely had to go to

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that as recently as probably
this past month, if not

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definitely last month.
Ashley is agreeing with me over

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there.
By the way, before we get into

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the news, I want to remind you
tomorrow, Thursday, October

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23rd, is our first.
It's our inaugural evaluation

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episode.
This is where podcasters ask for

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input on their podcasts.
They want a full breakdown from

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us or other podcasters.
In this case, the runner's soul

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had posted this on social media
that they were looking for

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feedback.
Dr. saw that and shared it with

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me and said let's do it.
So here we are tomorrow, the

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cast and crew.
And if anybody listening live

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right now wants to be a part of
this, let me know.

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Reach out to me privately.
You can e-mail me

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markmarc@ironicmedia.com.
Ironic Media spelled with ack,

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or you can DM me on your
favorite podcast platform if you

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want to be a part of it.
I'm happy to bring others in to

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join us on evaluating this
podcast, a new podcast again,

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it's called The Runner's Soul
SOLE, and we're going to

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evaluate everything from the
title of the series to their

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cover art to their series
description, to their most

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recent episode, episode 3.
No, they're no, it's not their

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most recent.
Oh, they've put up a new A.

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New dropped, right?
OK, well we're going to do

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episode 3.
We're going to do episode 3.

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And Sid, I saw you had something
you wanted to add.

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Go for it.
Good morning.

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Good morning, everybody.
I had a question.

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Sure.
Does she does she know we're

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doing this review?
She does not.

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I was going to do it first and
then send her a link to the

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show.
And we can let her know ahead of

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time, too.
As a matter of fact, maybe Dr.

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we should do that.
And if she's interested, she can

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join us live tomorrow.
OK, I'll e-mail her.

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OK, cool.
Sid, was there a concern?

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I'm just curious, are you
concerned if we didn't tell her?

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No, not really.
I think feedback is a gift, and

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I think it's incumbent upon the
people in this community to be

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sure that your feedback is
constructive and not judgmental

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as you're reviewing the show and
just keeping it, you know, high

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level.
This is not an attack on this

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lady or what she's doing.
She's doing some really good

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things.
Personally, I don't know if I

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would want to sit in a room of
people.

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Yeah, that's why I chose to tell
her.

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Yeah, that's why I chose to tell
her afterwards.

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But sure, I can send her a
little something.

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Well, I mean, because your your
natural reaction is to be

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defensive, but your natural,
yeah, your natural reaction is

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to be defensive.
Oh, well, This is why I do this.

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And so anyways, I just think
it's.

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Even the way that.
Yeah, 100.

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Percent, yeah.
And then to have a whole room.

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Yeah.
But you know what?

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I think that she will find that
we are going to handle it in a

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very gentle way.
And because she's doing a lot of

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things right, I think she is.
Yeah.

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And look, I think that anybody
who has listened to this show

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for any period of time, I think,
you know, this is not the kind

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of crew that's an attacking
crew.

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Can we be, can we disagree on
things?

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Sure.
Can we be constructive?

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Absolutely.
We're not going to be attacking.

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We just want to help improve
this person's show if we can.

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That's the thing, I am sure that
some of my views tomorrow other

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podcasters will disagree with
and I will disagree with someone

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what someone else says.
So this is just food for thought

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that Sharon, I think that's her
first name, Sharon, Sharon can

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consider and then make up her
own mind.

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But we will back up our
suggestions with, you know, why

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we feel that way or something
like that.

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Agreed.
Agreed.

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And I'm glad, Sid, I'm glad you
mentioned that.

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I think that's important to call
out.

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So thank you.
So that's tomorrow, Thursday,

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October 23rd, we will be doing a
full evaluation of a podcast, a

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new podcast, The Runner's Soul
SOLE.

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So go check that out if you want
to go listen to episode 3.

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I was thinking about this this
morning that Sharon may be a

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little surprised this week to
see her download numbers a

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little bit higher than normal
and wondering why.

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Interesting.
To see, yeah.

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All right, so I say it's time.
Let's get into the news around

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the world of podcasting.
And as you may know, what I like

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to do is start with a little
podcast data.

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This is as of yesterday, October
21st, the number one podcast on

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Apple overall, the entire
podcast directory, it's the

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daily by the New York Times.
We will get to Spotify's number

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one and also 543 and two in just
a moment because as we always

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say #1 is generally always held
by the same podcast.

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So we like to dig a little
deeper.

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First, I want to give you a some
additional stats this morning,

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Buzz Sprout.
This is their average episode

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duration.
If you're trying to figure out

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the ideal episode length, the
list from Buzz Sprout gives you

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a good sense of where most
podcasters are landing.

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This is current as of this
month, 18% of podcast episodes

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are under 10 minutes.
So quick and to the point, 16%

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are between 10 and 20 minutes.
The biggest group, 31%, run

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between 20 and 40 minutes, which
seems to be that sweet spot that

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does that surprise you?
It surprises me, 20 to 40,

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that's a big jump.
I would have preferred they

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broke it down to 20 to 30 or 20
to 31, something like that,

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because I think the majority of
that breakdown is going to fall

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between 20 and 30.
I could see that as well, 20%

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are in the 40 to 60 minute range
and about 14% go over an hour.

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So if you're trying to figure
out your ideal episode length or

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maybe just want to see where
other podcasters or are landing

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and just see if you are in that
same wheelhouse, go check that

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out.
Or yeah, it's at pod.

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Let's see.
I'm sorry, buzzsprout.com/stats.

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All right, Dr. give us your top
or not yours.

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Spotify's top five.
Spotify's top five OK #5 is a

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new one.
It's Subway Takes with Kareem

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Rama #4 is the Tucker Carlson
show and #3 is the Matt and

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Shane's Secret podcast #2 is the
diary of the CEO of Stephen

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Bartlett and #1 is the Joe Rogan
Experience.

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That's right once again.
And thank you for that, Dr. And

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we're going to do something
different than her top five from

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another category on Spotify.
She's going to share some

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information about Edison
Research's top 50 US podcasts

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for Quarter 3 of 2025.
South Edison, which is the gold,

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you know, the television has the
Nielsen's and podcasts have the

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Edisons and they, they're kind
of the gold standard when it

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comes to podcasts.
And they have the top 50 podcast

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podcasts for Q3 for 2025.
And of course, it's the normal,

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you know what, mostly what I
just read off Joe Rogan

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experience dominates, while new
entries like the Midas Touch

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podcast and on purpose of Jay
Shetty kind of shake up the

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rankings a little bit.
And findings.

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The findings are based on
interviews with 5000 weekly

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podcast consumers aged.
I think this is interesting aged

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13 and up in English and Spanish
and measuring reach rather than

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downloads.
So some of the key points on

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here is the five remain strong.
You know, Joe Rogan from Jackie,

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the Daily Caller, Daddy and
Smartless lead the charts.

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The new entries that have broken
the top 50 are the Midas Touch

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Podcast and On Purpose with Jay
Shetty And that's.

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At 14, Midas touches.
At 14 and J.

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The big movers, of course.
And it's kind of logical that

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Charlie Kirk show Will has
jumped 32 spots from 49 to 17

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because of obvious reasons.
The show morbid climbs at 9

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spots.
Pop culture boosts new heights

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with Jason and Travis Kelsey
benefited from, of course, the

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Taylor Swift episodes.
We've dedicated a lot of time to

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talking about that Candace is
that Candace?

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What's her name?
OK Candace Rose after maternity

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leave.
Well, now I don't know who that

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is.
I thought it was the the

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political OK, nevermind.
OK sports surge, Pat McAfee show

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as at 26 and the Bill Simmons
podcast is at 36.

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And it gained momentum with the
football season.

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00:12:41,440 --> 00:12:45,520
So the methodology of this is
the data gathered continuously

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00:12:45,520 --> 00:12:51,520
during Q3 IN20255000 weekly
podcast consumers already said

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00:12:51,520 --> 00:12:55,240
this age 13 end up surveyed in
English and Spanish already said

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00:12:55,240 --> 00:13:00,120
that respondents report which
podcast they listened to and

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00:13:00,120 --> 00:13:02,240
watched.
I think that's important.

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00:13:02,240 --> 00:13:05,200
Listened and watched in the past
week.

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00:13:05,720 --> 00:13:08,960
Ranking measures reach
percentage of total weekly

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00:13:09,200 --> 00:13:13,400
podcast audiences, not downloads
or watch time.

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00:13:13,400 --> 00:13:18,240
Now that's confusing to me.
Not watch time, but the other

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00:13:18,240 --> 00:13:20,400
thing that I just read was
respondents report.

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00:13:20,600 --> 00:13:23,840
I think, I think what this is
Dr. is they're saying that

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00:13:23,840 --> 00:13:28,200
respondents report which podcast
they listen to slash watched.

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00:13:28,240 --> 00:13:30,360
I think they're just lumping it
all together.

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00:13:31,040 --> 00:13:37,000
To give you a better take on the
top ten, it is number 10, Stuff

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00:13:37,000 --> 00:13:42,080
You Should Know, and that's down
by two points #9 Morbid, that's

215
00:13:42,080 --> 00:13:46,280
up by 9 points.
Dateline is number 8 and that's

216
00:13:46,280 --> 00:13:49,000
down by one point.
The new heights with Jason and

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00:13:49,000 --> 00:13:53,640
Kelsey, Jason Travis Kelsey is
up by three points.

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00:13:53,640 --> 00:13:57,240
Number six is this past weekend
with the Obama which is down by

219
00:13:57,240 --> 00:14:02,640
one point #5 is smart list that
gained a point #4 is Caller

220
00:14:02,640 --> 00:14:06,880
daddy #3 is The Daily.
Number 2 is Crime Junkie and we

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00:14:06,880 --> 00:14:09,880
all know what number one is and
I refuse to say his name twice

222
00:14:09,880 --> 00:14:14,360
in the show.
Thank you, Dr. Appreciate that.

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00:14:14,360 --> 00:14:17,640
I like the US going in a little
different direction this morning

224
00:14:17,640 --> 00:14:20,840
instead of just a Oh yeah, go go
make some eggs.

225
00:14:20,880 --> 00:14:23,320
Yes, go do it.
I will take over and share a few

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00:14:23,320 --> 00:14:27,360
events that are coming up that
you all may be interested in.

227
00:14:27,360 --> 00:14:32,320
2025 Latinas in podcasting
virtual summit that happens

228
00:14:32,320 --> 00:14:34,480
tomorrow, Thursday, October
23rd.

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00:14:35,200 --> 00:14:38,960
It's interesting.
It says from midnight to October

230
00:14:38,960 --> 00:14:43,200
24th, 11:59 Pacific Time.
Not sure how they're going to do

231
00:14:43,200 --> 00:14:44,880
that, but hey, more power to
them.

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00:14:45,200 --> 00:14:49,800
Maybe it's this, a 24 hour
virtual summit, Really

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00:14:49,800 --> 00:14:52,160
interesting.
OK And business and podcasting

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00:14:52,160 --> 00:14:54,960
network event for female
entrepreneurs happens on

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00:14:55,200 --> 00:14:59,400
Tuesday, October 28th at 11:00
AM central time.

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00:14:59,400 --> 00:15:02,080
This is hosted by the Female
Entrepreneurs Business and

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00:15:02,080 --> 00:15:05,640
Podcasting Society.
It's a free event and it is

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00:15:05,800 --> 00:15:08,360
virtual.
By the way, we will share all of

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00:15:08,360 --> 00:15:13,720
this in the show notes for you.
Pod Tour by Pod Fest is coming

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00:15:13,720 --> 00:15:15,360
Monday.
Pay attention.

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00:15:15,360 --> 00:15:17,560
Oh, we lost Alex.
I was going to say Alex Baelish.

242
00:15:17,560 --> 00:15:19,960
Pay attention because he's in
that area.

243
00:15:19,960 --> 00:15:22,840
They're coming to New York and
it's going to be hosted at

244
00:15:22,960 --> 00:15:29,720
Odyssey in New York again
October 27th at 5:30 PM if

245
00:15:29,720 --> 00:15:33,520
you're interested in that.
And Speaking of Pod Fest, it's

246
00:15:33,520 --> 00:15:36,240
their 12th annual event that's
coming soon.

247
00:15:36,240 --> 00:15:40,760
That's Thursday, January 15th
and goes until January 18th.

248
00:15:41,080 --> 00:15:46,320
That's hosted in Orlando, FL.
You can check that out at

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00:15:46,320 --> 00:15:52,120
podfestexpo.com.
I was going to give you my link.

250
00:15:52,240 --> 00:15:53,720
You know what, I'll give it to
Ashley.

251
00:15:53,960 --> 00:15:55,840
So good news.
I was going to I'll share it

252
00:15:55,840 --> 00:15:57,920
again tomorrow for wins if if I
have to.

253
00:15:57,920 --> 00:16:01,920
But good news, I am speaking at
Pod Fest this year.

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00:16:02,240 --> 00:16:06,040
I'm going to be speaking about
creating big communities.

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00:16:06,040 --> 00:16:11,160
Despite having a small audience.
I think I've proven the concept

256
00:16:11,160 --> 00:16:13,600
that it can happen.
I proved it this past September

257
00:16:13,600 --> 00:16:18,200
and I proved it in 2024 as well.
So I'm going to speak about it

258
00:16:18,200 --> 00:16:21,720
and start showing other people
that you can build a community

259
00:16:21,720 --> 00:16:24,900
even if you feel like your
podcast audience is quote UN

260
00:16:24,900 --> 00:16:28,480
quote, too small.
So anyway, I've been given a

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00:16:28,720 --> 00:16:33,120
link to share with everybody to
get 10% off your tickets.

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00:16:33,120 --> 00:16:38,600
If you want to come join me at
Podfest this January, we'll put

263
00:16:38,600 --> 00:16:40,200
that in the show notes.
Ashley, remind me.

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00:16:40,200 --> 00:16:42,880
I'll make sure to give that to
you cuz I don't have it handy.

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00:16:43,240 --> 00:16:47,600
Also, one other thing,
podcasters directory networking.

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00:16:47,880 --> 00:16:51,320
This is community meetups of
podcasters, speakers, and

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00:16:51,320 --> 00:16:54,000
authors.
It also happens tomorrow, 1:00

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00:16:54,000 --> 00:16:56,960
PM Pacific Time.
The topics they're discussing

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00:16:57,000 --> 00:17:00,640
education, training, news
society, science and

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00:17:00,640 --> 00:17:02,360
environment.
This is part of that group that

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00:17:02,360 --> 00:17:07,319
Dr. Has shared with us each week
and I know since she's cooking I

272
00:17:07,319 --> 00:17:12,680
will just share if you use the
code PMC podcasting morning chat

273
00:17:13,040 --> 00:17:19,839
you can get in for free and this
is you can find go ahead.

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00:17:19,920 --> 00:17:21,480
It works.
I just tried it before the show

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00:17:22,000 --> 00:17:23,960
so I know the coupon is.
Working.

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00:17:23,960 --> 00:17:26,000
All right, great.
And that's at podcasters

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00:17:26,040 --> 00:17:29,400
directory.com and again, we'll
put that in the show notes.

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00:17:30,040 --> 00:17:35,480
All right, I will keep things
moving because I think DDR is

279
00:17:35,480 --> 00:17:37,160
still in the kitchen.
Yes, go ahead.

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00:17:37,160 --> 00:17:39,520
Who was that?
That was me.

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00:17:39,560 --> 00:17:44,320
Go ahead, Sid.
So I have a event announcement,

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00:17:44,480 --> 00:17:49,960
I think, OK, at the Empower
Podcasting conference, I met

283
00:17:50,000 --> 00:17:54,560
Rick and Clancy Denton, who are
North Texas natives and.

284
00:17:54,560 --> 00:17:57,440
Clients of.
Mine, yes, and clients of yours

285
00:17:57,440 --> 00:18:01,240
and becoming friends of mine.
And the three of us have started

286
00:18:01,400 --> 00:18:05,320
a new group that will be live on
Facebook today called North

287
00:18:05,320 --> 00:18:09,480
Texas Podcasters.
I was we will all share it later

288
00:18:09,480 --> 00:18:11,400
today.
Clancy is building it out today

289
00:18:11,880 --> 00:18:15,200
and it will be an affiliation of
the Empowered Podcasting Group

290
00:18:15,200 --> 00:18:18,800
community, and we will be
building this Facebook community

291
00:18:18,800 --> 00:18:23,760
of North Texas podcasters to
host monthly events.

292
00:18:23,760 --> 00:18:26,680
Our first event will be in
December and it's just a

293
00:18:26,680 --> 00:18:30,960
networking gathering of North
Texas podcasters, so be on the

294
00:18:30,960 --> 00:18:32,080
lookout.
You're welcome to follow us.

295
00:18:32,080 --> 00:18:34,320
There's not going to be a lot of
content on that Facebook group

296
00:18:34,320 --> 00:18:37,040
because it's just about getting
people together under one group

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00:18:37,040 --> 00:18:40,400
in order to build out a
community so that we can have a

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00:18:40,400 --> 00:18:43,160
gathering.
As we build it out, we'll be,

299
00:18:43,200 --> 00:18:47,040
like I said, going towards doing
a monthly meetups for North

300
00:18:47,040 --> 00:18:49,280
Texas podcaster.
So if you know any and you see

301
00:18:49,280 --> 00:18:52,480
the group, please share it with
any of podcasters that you know

302
00:18:52,480 --> 00:18:54,640
that live in North Texas.
Love this Sid.

303
00:18:54,640 --> 00:18:58,240
Thank you for sharing that.
Go ahead, Dr. Is this virtual or

304
00:18:58,240 --> 00:19:01,160
like IRL?
The meetups are going to be in

305
00:19:01,160 --> 00:19:02,720
person.
We actually have found a couple

306
00:19:02,720 --> 00:19:04,680
of places that are centrally
located.

307
00:19:04,680 --> 00:19:06,920
For the first one, I don't see
some.

308
00:19:06,920 --> 00:19:09,360
Baza is not here with us this
morning, but certainly we're

309
00:19:09,360 --> 00:19:11,400
going to invite him to the group
because he lives here in North

310
00:19:11,400 --> 00:19:14,280
Texas as well.
But the meetings will be in

311
00:19:14,280 --> 00:19:17,440
person, just as a way to gather
and get to know each other and

312
00:19:17,440 --> 00:19:20,680
build a community around
podcasters who live in and

313
00:19:20,680 --> 00:19:24,240
around the Dallas Fort area.
Very cool.

314
00:19:24,240 --> 00:19:26,920
And Sid, I please make sure to
invite me even though I'm not

315
00:19:26,920 --> 00:19:30,440
from that area, but I want to
make sure to support this as

316
00:19:30,440 --> 00:19:32,280
best I cans.
Being that there is an

317
00:19:32,280 --> 00:19:35,640
affiliation with Empowered
Podcasting, we're going to do

318
00:19:35,640 --> 00:19:38,440
everything we can to help grow
this group with you guys.

319
00:19:38,720 --> 00:19:42,640
So yeah, make sure I'm a part of
that and I will help contribute

320
00:19:42,640 --> 00:19:45,240
to adding content there if you
guys want to.

321
00:19:45,240 --> 00:19:47,720
I have some ideas in my head
floating around so we can talk

322
00:19:47,720 --> 00:19:51,040
about that too at some point.
But I'm, I'm really excited and

323
00:19:51,040 --> 00:19:56,520
it's really especially because
this was born from our community

324
00:19:56,520 --> 00:19:58,400
event that we had this past
September.

325
00:19:58,400 --> 00:20:01,720
It's really cool to see people
coming together and wanting more

326
00:20:01,720 --> 00:20:05,640
connection thanks to that event.
Very cool.

327
00:20:05,640 --> 00:20:07,560
Thank you, Sid.
All right, so I'm going to dive

328
00:20:07,560 --> 00:20:12,400
into some news bites.
We call this segment first

329
00:20:12,400 --> 00:20:17,840
decades old murder case finally
sees movement thanks to a

330
00:20:17,840 --> 00:20:22,080
podcast.
Now, I was, I start this by

331
00:20:22,080 --> 00:20:24,680
saying here, I've written down,
you don't hear stories like this

332
00:20:24,680 --> 00:20:28,640
every day.
And maybe not every day, but we

333
00:20:28,640 --> 00:20:34,000
have heard how podcasts and true
crime podcasts have helped solve

334
00:20:34,480 --> 00:20:38,840
these different cases that were
that were seemingly unsolvable.

335
00:20:39,200 --> 00:20:41,800
After more than 30 years,
there's finally been an arrest

336
00:20:41,800 --> 00:20:48,480
in the 1991 killing of Billie
Jean Letterman in Texarkana, AR.

337
00:20:49,240 --> 00:20:53,160
The case has long gone cold
until the true crime podcast

338
00:20:53,160 --> 00:20:56,080
Burden brought it back into the
spotlight.

339
00:20:56,520 --> 00:20:59,800
Burden, hosted by journalist
Karen Stewart and attorney

340
00:20:59,800 --> 00:21:03,280
Stephanie Harris, is produced by
Power of Pod.

341
00:21:03,280 --> 00:21:06,920
And it dug deep.
They went through interviews,

342
00:21:06,920 --> 00:21:11,240
forensic details, and decades of
unanswered questions, and now

343
00:21:11,240 --> 00:21:13,440
there's been a real world
outcome.

344
00:21:14,000 --> 00:21:17,880
It's a perfect example of the
kind of impact podcasting can

345
00:21:17,880 --> 00:21:20,040
have when it's done with
purpose.

346
00:21:20,560 --> 00:21:23,920
It's beyond storytelling.
It's storytelling that you can

347
00:21:23,920 --> 00:21:27,880
actually that can actually
change lives or in this case,

348
00:21:27,880 --> 00:21:32,760
reopen the door to unsolved
crimes.

349
00:21:32,880 --> 00:21:36,560
So if you're a creator, let this
be a reminder that your voice

350
00:21:36,560 --> 00:21:40,800
absolutely does matter far
beyond the podcast.

351
00:21:41,000 --> 00:21:44,520
And if you're a listener, it's
proof that the shows you follow

352
00:21:45,160 --> 00:21:50,160
are sometimes they move the
needle in ways none of us could

353
00:21:50,280 --> 00:21:51,920
predict.
So very cool.

354
00:21:51,920 --> 00:21:54,880
Congratulations to the Burden
podcast.

355
00:21:55,440 --> 00:22:01,000
I'll keep things moving.
Treble unveils Deep Cut, an AI

356
00:22:01,000 --> 00:22:04,160
editor and new brand identity as
well.

357
00:22:04,160 --> 00:22:07,200
I'll explain.
Audio editing platform Treble

358
00:22:07,640 --> 00:22:11,320
has launched its latest AI
feature, Deepcut, which scans

359
00:22:11,520 --> 00:22:13,720
and this is going to sound
familiar, but there is a twist,

360
00:22:13,720 --> 00:22:16,800
so stay with me.
It scans full recordings to

361
00:22:16,800 --> 00:22:22,800
identify filler words, tangents,
repeats and chatter, which I

362
00:22:22,800 --> 00:22:26,400
think chatter meaning probably
fluff, then builds an

363
00:22:26,400 --> 00:22:29,480
intelligent clean up plan for
creators.

364
00:22:30,240 --> 00:22:35,800
Alongside Deepcut, Treble also
introduces Safecut, a safeguard

365
00:22:35,800 --> 00:22:40,200
that applies only the edits the
system is confident will sound

366
00:22:40,200 --> 00:22:42,920
natural.
So think about that for a minute

367
00:22:42,920 --> 00:22:48,480
if you are somebody who uses
Riverside Magic Clips or Opus or

368
00:22:48,480 --> 00:22:52,360
Minvo.
I know that a lot of us have

369
00:22:52,360 --> 00:22:56,520
said in the past that sometimes
the edits feel a little sloppy,

370
00:22:56,800 --> 00:22:58,760
right?
It just doesn't feel like it's

371
00:22:58,760 --> 00:23:00,680
really smooth, professionally
cut.

372
00:23:00,880 --> 00:23:04,320
I think Riverside has been doing
a really good job of that.

373
00:23:04,320 --> 00:23:08,000
But what I'm really excited
about here with Treble is just

374
00:23:08,000 --> 00:23:12,080
the fact that it has these
safeguards up and it's only

375
00:23:12,080 --> 00:23:15,560
going to make the cuts if it is
quote UN quote, confident enough

376
00:23:15,560 --> 00:23:17,520
that it's going to be a smooth
1.

377
00:23:18,280 --> 00:23:21,040
So check that out.
Again, it comes from Treble.

378
00:23:22,000 --> 00:23:26,240
Dr. Did you have something?
I bought this on Oh Sumo of

379
00:23:26,240 --> 00:23:27,640
course.
Recently.

380
00:23:27,840 --> 00:23:31,600
No, OK.
A while back and I wound up

381
00:23:31,600 --> 00:23:34,400
returning it.
That's one of the beauties of

382
00:23:34,560 --> 00:23:38,360
Apsumo.
And then I got into a tizzy

383
00:23:38,360 --> 00:23:43,800
about, I guess last month when I
was up against a deadline and

384
00:23:44,720 --> 00:23:48,280
one of my Daws stopped working
and I started, Oh my God, what

385
00:23:48,280 --> 00:23:50,680
am I going to do?
I got to, I'll go to Apsumo and

386
00:23:50,680 --> 00:23:52,200
get something right away.
But then so I.

387
00:23:53,800 --> 00:24:01,280
And any excuse to use Appsumo.
So travel came up and I went, oh

388
00:24:01,400 --> 00:24:03,200
God.
I remember I returned because I

389
00:24:03,200 --> 00:24:06,840
have a on my Trello board, I
have a whole list of things that

390
00:24:06,840 --> 00:24:11,280
I've returned so I know not to
buy them again unwittingly.

391
00:24:11,680 --> 00:24:14,080
And I said, oh God, travel, I
don't want to.

392
00:24:15,000 --> 00:24:18,880
So I did buy it only because I
felt desperate about this

393
00:24:19,280 --> 00:24:23,120
deadline.
And I opened it up and you know,

394
00:24:23,120 --> 00:24:28,000
I'm so used to the sound wave
that editing.

395
00:24:28,000 --> 00:24:30,160
Oh yeah, editing with the sound
wave, Yeah.

396
00:24:30,160 --> 00:24:36,360
Yeah, editing with the script is
I just wanted 2 tracks with a

397
00:24:36,360 --> 00:24:39,960
sound wave.
That's really all I wanted, so I

398
00:24:39,960 --> 00:24:41,440
wound up returning it for a
second.

399
00:24:44,840 --> 00:24:47,960
I like the text editing.
I just don't like it as my

400
00:24:47,960 --> 00:24:51,520
primary way to edit.
I'd like to have it as a

401
00:24:51,520 --> 00:24:54,280
secondary edit.
But yeah, I maybe call us

402
00:24:54,280 --> 00:24:59,360
traditional Dr. call us old, but
I think that the wave editing is

403
00:24:59,600 --> 00:25:01,520
our preference.
Ashley's agreeing and she's

404
00:25:01,640 --> 00:25:04,600
she's, I'll say, considerably
younger than us.

405
00:25:05,560 --> 00:25:07,440
So there you go.
All right.

406
00:25:07,440 --> 00:25:10,160
Dr. Do you want to take the next
story #3?

407
00:25:10,160 --> 00:25:13,440
Sure.
The Black Podcasting Awards 2025

408
00:25:13,440 --> 00:25:18,200
goes live spotlighting Black
podcasters, including community

409
00:25:18,200 --> 00:25:21,360
leaders, and, I'm sorry,
including community leader

410
00:25:21,720 --> 00:25:24,800
Dominic Lawson.
I'm so proud of him.

411
00:25:25,160 --> 00:25:28,840
As we mentioned yesterday, the
Black Podcasting Awards are as

412
00:25:28,840 --> 00:25:33,240
it's known, BP Awards held its
first in person ceremony,

413
00:25:33,240 --> 00:25:39,440
presented 45 awards across 29
podcasts, 5 individual podcasts

414
00:25:39,440 --> 00:25:42,680
and one network.
And among the winners, community

415
00:25:42,680 --> 00:25:45,080
leader Dominic Lawson walked
away with.

416
00:25:47,360 --> 00:25:48,760
Sorry I didn't have my finger on
the button.

417
00:25:50,160 --> 00:25:55,880
With three wins, including
podcaster of the year.

418
00:25:56,040 --> 00:25:57,520
Yep.
Is that amazing?

419
00:25:57,520 --> 00:26:02,080
Yep.
So he is now a 42 time award

420
00:26:02,080 --> 00:26:03,280
winner.
Dominic Lawson.

421
00:26:03,280 --> 00:26:05,160
I know we talked about this a
little bit yesterday, but I

422
00:26:05,160 --> 00:26:09,000
wanted to give the this award
ceremony its props because,

423
00:26:09,000 --> 00:26:11,560
yeah, it was the first time it
they actually did it live in

424
00:26:11,560 --> 00:26:14,480
person.
I got a little emotional because

425
00:26:14,480 --> 00:26:16,240
he's one of us, he's one of
ours.

426
00:26:16,760 --> 00:26:19,680
So.
The BP Awards 2025 ceremony

427
00:26:19,680 --> 00:26:24,440
marked its first physical event
held in Baltimore during the

428
00:26:24,440 --> 00:26:27,320
Afros and Audio Podcast Festival
weekend.

429
00:26:27,760 --> 00:26:31,560
A total of 45 awards were given
out, covering 29 podcasts, 5

430
00:26:31,560 --> 00:26:35,040
individual podcasters, and one
podcast network.

431
00:26:35,040 --> 00:26:39,280
I mentioned that before and
again, our own Dominic Lawson

432
00:26:39,280 --> 00:26:44,520
received three awards including
peer voted, peer voted podcaster

433
00:26:44,520 --> 00:26:47,640
of the year.
So that is so great.

434
00:26:48,840 --> 00:26:51,640
Indeed.
And if you're interested in

435
00:26:51,640 --> 00:26:54,800
that, you can look up Afrozen
audio, you can look up Black

436
00:26:54,800 --> 00:26:58,000
Podcasting Awards, and we will
share some links in the show

437
00:26:58,000 --> 00:27:01,040
notes as well if you want to
hear more about some of the

438
00:27:01,160 --> 00:27:06,520
winners, including Anna Deshawn,
who swept for honors, including

439
00:27:06,560 --> 00:27:09,400
the Legend Award.
So if you want to learn more

440
00:27:09,400 --> 00:27:12,200
about the award winners and
nominees, go for it.

441
00:27:12,200 --> 00:27:15,680
And congratulations to all of
those nominees and winners.

442
00:27:16,200 --> 00:27:21,520
Moving on, Apple Podcast is
getting ahead of the holiday

443
00:27:21,520 --> 00:27:25,120
rush, warning creators to plan
their release schedules

444
00:27:25,120 --> 00:27:27,480
accordingly.
It's crazy.

445
00:27:27,480 --> 00:27:31,040
It's this time of year, every
year we, we cover this part of

446
00:27:31,040 --> 00:27:34,640
this, this story from Apple, and
it's just crazy how quickly time

447
00:27:34,640 --> 00:27:36,840
flies.
The platform says submissions

448
00:27:36,840 --> 00:27:40,360
for new channels or paid
subscriptions made between

449
00:27:40,360 --> 00:27:45,520
November 22nd through the 30th
and December 24th through the

450
00:27:45,640 --> 00:27:50,600
January 1st might face slower
approval times and support

451
00:27:50,600 --> 00:27:53,400
responses could take a little
longer than usual.

452
00:27:53,680 --> 00:27:58,320
The good news, publishing new
episodes or launching new shows

453
00:27:58,360 --> 00:28:01,720
won't be affected.
So this is very specific to if

454
00:28:01,720 --> 00:28:05,200
you are launching a channel on
Apple Podcasts or a paid

455
00:28:05,200 --> 00:28:09,400
subscription that it's, it's
specific to that it should not

456
00:28:09,400 --> 00:28:14,360
disrupt normal episode
publishing according to Apple.

457
00:28:14,960 --> 00:28:18,040
Has anybody started thinking?
And if you're in the audience,

458
00:28:18,040 --> 00:28:22,640
give me a one in the chat.
If you've started to plan your

459
00:28:22,640 --> 00:28:25,480
podcast for the holidays,
whether that means you're doing

460
00:28:25,480 --> 00:28:31,320
special episodes or you're
planning a break, or maybe

461
00:28:31,320 --> 00:28:34,720
you're planning ahead and just
trying to get your regular

462
00:28:34,720 --> 00:28:37,800
content out.
So we've got several people who

463
00:28:37,800 --> 00:28:40,800
are planning ahead.
And if any of those people that

464
00:28:40,800 --> 00:28:44,200
I am seeing in the chat are open
to coming up and sharing, would

465
00:28:44,200 --> 00:28:47,440
love to hear it.
Share a little bit about your

466
00:28:47,440 --> 00:28:50,040
plans.
Let's bring up Amanda Yoa, who

467
00:28:50,040 --> 00:28:52,000
we mentioned yesterday on the
show.

468
00:28:52,640 --> 00:28:56,640
Amanda Yoa making her local TI
don't know this for sure.

469
00:28:56,640 --> 00:28:59,600
I'm going to just say her local
TV debut.

470
00:28:59,600 --> 00:29:02,560
Good.
Morning, you saw that I watched.

471
00:29:02,720 --> 00:29:07,000
That whole clip, it was awesome.
Thank you get that was that was

472
00:29:07,880 --> 00:29:11,880
the Late Show on Fox 29.
That was a lot of fun.

473
00:29:11,920 --> 00:29:13,480
Yeah, it looked like you were
having fun.

474
00:29:13,600 --> 00:29:16,320
And I, I'm so impressed with
you, Amanda, because I know

475
00:29:16,320 --> 00:29:19,280
that, you know, I don't think
Pam was something you had

476
00:29:19,280 --> 00:29:22,960
planned a long time ago.
And you have just embraced that.

477
00:29:22,960 --> 00:29:27,040
I mean, you were, it felt like I
was watching, you know, Jimmy

478
00:29:27,040 --> 00:29:31,400
Kimmel or Jimmy Fallon, and you
were one of his character guests

479
00:29:31,400 --> 00:29:33,840
on their show.
You did a great job.

480
00:29:34,440 --> 00:29:35,800
Thank you.
I appreciate that.

481
00:29:35,800 --> 00:29:39,640
Yeah, she's a lot of fun.
So we're taking her and and

482
00:29:39,640 --> 00:29:42,240
having good times doing all all
sorts of things.

483
00:29:42,520 --> 00:29:45,800
That being said, and I'm glad
you brought that up because that

484
00:29:45,800 --> 00:29:49,280
was my reasoning for coming up
and sharing like my plans for

485
00:29:49,280 --> 00:29:52,160
the holidays.
I kind of abruptly ended my

486
00:29:52,160 --> 00:29:54,920
podcast for the for the holiday
this.

487
00:29:54,920 --> 00:29:58,960
So this Friday coming up will be
the last show, and that was a

488
00:29:58,960 --> 00:30:03,040
decision that I had to make
through a cry to myself in the

489
00:30:03,040 --> 00:30:05,640
shower.
But are you saying your last

490
00:30:05,640 --> 00:30:06,880
ever or just for the year?
No.

491
00:30:06,880 --> 00:30:09,000
No, no, no.
Yeah, just just for the holiday

492
00:30:09,000 --> 00:30:10,480
season.
We're going to pick back up in

493
00:30:10,480 --> 00:30:14,120
January, but it was earlier.
I usually always take a holiday

494
00:30:14,120 --> 00:30:17,280
break because, you know, my mom
and Christmas and and all the

495
00:30:17,280 --> 00:30:20,320
thing, the holidays are here.
It was earlier than I normally

496
00:30:20,320 --> 00:30:23,800
do.
I usually have a Thanksgiving

497
00:30:23,800 --> 00:30:28,480
episode or Christmas episode,
all of those things and I just

498
00:30:28,480 --> 00:30:32,640
everything that I have going on,
I feel like it's very

499
00:30:32,640 --> 00:30:35,840
overwhelming.
So I had to reprioritize.

500
00:30:36,240 --> 00:30:42,400
I also have plans to relocate
and, you know, change up a few

501
00:30:42,400 --> 00:30:44,920
things.
So all of that being said, I

502
00:30:44,920 --> 00:30:48,360
said, you know what, let me just
wrap it up a little earlier than

503
00:30:48,360 --> 00:30:50,560
usual.
I went on Instagram Live,

504
00:30:50,560 --> 00:30:52,880
explained it to my community,
and then I explained it in the

505
00:30:52,880 --> 00:30:56,440
podcast at the end.
So sometimes things are

506
00:30:56,440 --> 00:30:58,960
unexpected, but you got to do
what you got to do.

507
00:30:59,200 --> 00:31:00,800
Yeah, I love it.
I love it.

508
00:31:00,800 --> 00:31:04,240
And I appreciate that, Cher,
because I think it sometimes is

509
00:31:04,240 --> 00:31:07,680
hard for a lot of podcasters to
say, yeah, I'm just going to

510
00:31:07,680 --> 00:31:10,920
take an extended break.
Even if it's a holiday season.

511
00:31:11,400 --> 00:31:14,600
We get it drilled in our heads
about consistency, and you got

512
00:31:14,600 --> 00:31:17,040
to keep posting.
But I personally am in the camp

513
00:31:17,040 --> 00:31:20,480
that if you need a break, I want
you to take a break.

514
00:31:21,280 --> 00:31:24,720
Because otherwise, if you're
feeling that way and you just

515
00:31:24,720 --> 00:31:28,320
keep pushing anyway, I think
that is a recipe for pod fade.

516
00:31:28,960 --> 00:31:31,000
And we do it too here at the
podcasting morning chat.

517
00:31:31,000 --> 00:31:34,160
We usually at the very least
take a couple weeks off between

518
00:31:34,280 --> 00:31:37,760
Christmas and New Year's.
And I think it's good for all of

519
00:31:37,760 --> 00:31:41,120
us to get that break.
Mishawn, welcome to the stage.

520
00:31:41,120 --> 00:31:44,120
Curious about you.
You said you have some holiday

521
00:31:44,120 --> 00:31:46,000
planning around your podcast.
What?

522
00:31:46,000 --> 00:31:49,840
What have you got going?
Oh yeah, we're crunching all our

523
00:31:50,280 --> 00:31:54,280
interviews and recordings to
have podcasts ready to go

524
00:31:54,280 --> 00:31:59,360
through the 1st, not the second
Tuesday in December, because we

525
00:31:59,360 --> 00:32:03,120
always do 2nd and 4th Tuesdays
unless we do something

526
00:32:03,120 --> 00:32:06,600
different.
And we've got Jackielle High,

527
00:32:06,600 --> 00:32:10,480
whose book has been adapted into
a new film, Nuremberg, which is

528
00:32:10,480 --> 00:32:16,400
coming out October 27th, where
we've got Doctor Sandra Shannon,

529
00:32:16,400 --> 00:32:19,440
Who's the authority on August
Wilson.

530
00:32:19,440 --> 00:32:21,280
So we're going to talk about
August Wilson.

531
00:32:21,280 --> 00:32:23,240
That conversation was very
interesting.

532
00:32:23,240 --> 00:32:25,280
Both of these conversations are
interesting.

533
00:32:25,640 --> 00:32:28,480
And we're going to just round
it, you know, end the year with

534
00:32:28,480 --> 00:32:31,920
Jane Austen's birthday.
You know, this is her, the 250th

535
00:32:32,400 --> 00:32:37,240
anniversary of her birth.
We have a curator who can say

536
00:32:37,240 --> 00:32:41,360
which costumes are right, which
ones get it wrong in the films,

537
00:32:41,360 --> 00:32:43,680
you know, the adaptations of
Jane Austen's books.

538
00:32:44,160 --> 00:32:47,280
And then another woman, Vanessa
Riley, who was an advisor to the

539
00:32:47,280 --> 00:32:51,640
Hallmark Hall of Fame since the
Sensibility adaptation.

540
00:32:52,000 --> 00:32:55,600
And she has a book that's being
optioned for film treatment too.

541
00:32:56,080 --> 00:32:59,800
So that's, and then we're trying
to get someone to do our January

542
00:32:59,800 --> 00:33:03,800
recording before the holidays so
that we are not scrambling

543
00:33:04,120 --> 00:33:09,200
during the end of December to
launch a January podcast.

544
00:33:09,200 --> 00:33:14,240
And we just take 1-2 weeks off,
about two to three weeks off

545
00:33:14,680 --> 00:33:19,760
before.
And so just so I'm clear, So

546
00:33:19,920 --> 00:33:22,680
what you're doing now is
basically batch recording so

547
00:33:22,680 --> 00:33:25,120
that you can take that time off
or?

548
00:33:25,120 --> 00:33:26,960
Exactly.
I didn't know the term for it,

549
00:33:26,960 --> 00:33:28,560
but yeah.
OK, cool.

550
00:33:28,800 --> 00:33:30,040
It looks like Sid has a
question.

551
00:33:30,040 --> 00:33:30,760
Go ahead, Sid.
Well.

552
00:33:31,520 --> 00:33:33,440
Not a question, I was just going
to follow up with what what I'm

553
00:33:33,440 --> 00:33:35,560
doing and.
Oh, well then let me just say to

554
00:33:35,560 --> 00:33:37,000
Mashawn, thank you for sharing,
Mashawn.

555
00:33:37,000 --> 00:33:39,120
I appreciate that.
Mashawn, what's the name of your

556
00:33:39,400 --> 00:33:42,040
podcast?
Historical drama with the Boston

557
00:33:42,040 --> 00:33:43,720
sisters.
Thank you.

558
00:33:43,720 --> 00:33:45,360
There you go.
We'll we'll try to get that in

559
00:33:45,360 --> 00:33:47,040
the show notes.
If you want to link to it in the

560
00:33:47,040 --> 00:33:49,640
chat, Ashley will grab it and
we'll put it in the show notes.

561
00:33:49,800 --> 00:33:51,240
Yeah, go ahead, Sid.
Please share.

562
00:33:52,280 --> 00:33:56,960
And so I have one episode left
to record, which is the season 7

563
00:33:57,080 --> 00:33:58,480
recap.
And I'm doing something kind of

564
00:33:58,480 --> 00:34:03,480
fun with it using notebook LM
and there's a recap for the

565
00:34:03,480 --> 00:34:09,560
season and then that will air
The So what is it actually air

566
00:34:09,560 --> 00:34:14,480
is going to be the 10th of
November and then we're done for

567
00:34:14,480 --> 00:34:15,800
the year.
So we'll take the rest of

568
00:34:15,800 --> 00:34:17,600
November off because the next
publishing date would be the

569
00:34:17,600 --> 00:34:20,920
week of Thanksgiving.
Then we take December and

570
00:34:20,920 --> 00:34:23,840
January off.
During that time I'm recording,

571
00:34:24,120 --> 00:34:26,520
I'm connecting with guests, I'm
doing pre interviews, and I'm

572
00:34:26,520 --> 00:34:29,199
recording for Season 7, get
everything set up for Season 7.

573
00:34:29,520 --> 00:34:32,840
Then our first episode will
publish February 2nd, Monday,

574
00:34:32,840 --> 00:34:37,159
February 2nd of Season 7.
So I take those two months to

575
00:34:37,159 --> 00:34:39,840
get ahead and with the new
structure and everything that

576
00:34:39,840 --> 00:34:42,560
we're doing, it'll be a little
bit of a challenge just to see

577
00:34:42,560 --> 00:34:44,880
that we like the new structure
of the show and all that.

578
00:34:44,880 --> 00:34:46,280
We'll play around with it for a
little bit.

579
00:34:46,840 --> 00:34:50,400
So we're going to take two
months off and I'll make that

580
00:34:50,400 --> 00:34:53,159
announcement.
I will be dropping a special

581
00:34:53,159 --> 00:34:57,680
trailer episode probably in
early January.

582
00:34:57,680 --> 00:35:01,200
That's just a preview of Season
7 and some of the changes and

583
00:35:01,200 --> 00:35:03,840
announcing our sponsors and
those kinds of things.

584
00:35:03,840 --> 00:35:06,680
As a as I haven't done a new
trailer since the show started.

585
00:35:06,680 --> 00:35:09,560
So have a new trailer come out
sometime in January.

586
00:35:10,200 --> 00:35:13,600
Very cool, Sid.
I just had this flash that all

587
00:35:13,600 --> 00:35:16,960
these, all this change that
you've made to the podcast.

588
00:35:17,120 --> 00:35:21,520
It feels almost like new car
smell, if that makes sense.

589
00:35:21,520 --> 00:35:24,440
I I just feel that for you, I
just feel that fresh.

590
00:35:24,440 --> 00:35:26,560
I can actually understand that,
yeah.

591
00:35:26,800 --> 00:35:28,120
That's a great analogy, by the
way.

592
00:35:29,360 --> 00:35:31,840
Thank you.
Yeah, I'm excited for you, Sid.

593
00:35:31,840 --> 00:35:35,880
I feel the renewed energy and I
can't wait to hear what you've

594
00:35:35,880 --> 00:35:37,320
done.
OK, let's see here.

595
00:35:37,320 --> 00:35:39,160
Janae is on stage.
We'll go to Janae and then we'll

596
00:35:39,160 --> 00:35:41,120
keep things moving.
We haven't even gotten to some

597
00:35:41,120 --> 00:35:43,920
of the major headlines yet.
And I know we are about 40

598
00:35:43,920 --> 00:35:47,400
minutes from time.
So we will do our best to get to

599
00:35:47,400 --> 00:35:49,320
everything.
Janae, good morning.

600
00:35:49,320 --> 00:35:52,480
Did you want to share about your
holiday plans for your podcast?

601
00:35:52,880 --> 00:35:55,080
Good morning.
Yes, I do have a little bit of

602
00:35:55,080 --> 00:35:58,280
plan.
So I've already the episodes pre

603
00:35:58,280 --> 00:36:02,440
scheduled for the holidays, but
I'm going to be adding a few new

604
00:36:02,440 --> 00:36:08,440
episodes on a different day just
to keep the people interested in

605
00:36:08,440 --> 00:36:12,200
what's what we're planning.
Something that I've also paused

606
00:36:12,200 --> 00:36:15,720
on is recording episodes on the
podcast.

607
00:36:15,720 --> 00:36:21,880
As you as we know, I have a huge
batch of episodes and in the

608
00:36:22,120 --> 00:36:26,800
process of what it looks like
for post production and

609
00:36:26,800 --> 00:36:30,760
promotion and communicating with
guests and training people as

610
00:36:30,760 --> 00:36:35,040
well as bring I brought on an
intern to help them teach this

611
00:36:35,040 --> 00:36:37,440
process as well.
So that's something that I'm

612
00:36:37,440 --> 00:36:41,640
excited to be doing during the
holidays or the next couple of

613
00:36:41,640 --> 00:36:43,560
months.
Very cool, Janae.

614
00:36:43,560 --> 00:36:47,040
Thank you for sharing that and
hopefully this has been helpful

615
00:36:47,040 --> 00:36:50,960
to you listening right now.
If you're thinking about your

616
00:36:51,160 --> 00:36:55,160
holiday plans, maybe we've
sparked some thoughts, ideas for

617
00:36:55,160 --> 00:36:58,120
you.
And like I said, ultimately do

618
00:36:58,120 --> 00:37:01,920
what what feels right to you and
try not to put too much pressure

619
00:37:01,920 --> 00:37:05,680
on yourself.
If a break is in order, it's OK.

620
00:37:05,800 --> 00:37:07,640
Really.
I know that some of the I'm just

621
00:37:07,640 --> 00:37:10,520
hearing some of the gurus out
there disagreeing with me

622
00:37:10,520 --> 00:37:12,680
wholeheartedly and I don't
really care.

623
00:37:13,960 --> 00:37:16,880
This is a long game and I think
we got to play it as such and

624
00:37:16,880 --> 00:37:20,080
not play the long game as it's
as if it's a short game.

625
00:37:20,560 --> 00:37:22,680
I just, it's seems ridiculous to
me.

626
00:37:23,080 --> 00:37:27,920
OK, we'll keep going.
Spotify launches its first FAST

627
00:37:28,440 --> 00:37:33,120
in all caps FAST channel on
Samsung TV Plus.

628
00:37:33,440 --> 00:37:36,320
This is a follow up to last
week's Netflix deal.

629
00:37:36,640 --> 00:37:40,720
In a big move following that
announcement last week, Spotify

630
00:37:41,360 --> 00:37:47,000
is rolling out its first free ad
supported streaming television.

631
00:37:47,000 --> 00:37:51,840
That is what FAST stands for
channel on Samsung TV Plus.

632
00:37:52,440 --> 00:37:56,360
The channel titled The Ringer
from Spotify features 24/7

633
00:37:56,360 --> 00:38:01,920
streaming video podcast content
from the popular The Ringer

634
00:38:01,960 --> 00:38:04,520
network.
Think about shows like the

635
00:38:04,520 --> 00:38:06,840
Reachables, higher learning,
etcetera.

636
00:38:07,320 --> 00:38:11,120
And this will be exclusive on
the Samsung platform.

637
00:38:11,680 --> 00:38:14,560
So I find it really interesting
that Spotify is making these

638
00:38:14,560 --> 00:38:20,280
moves with these big TV
streaming services, especially

639
00:38:20,280 --> 00:38:24,040
just being that they've been
promoting their own video

640
00:38:24,200 --> 00:38:27,760
platform for so long.
I guess this is just to help

641
00:38:27,760 --> 00:38:32,880
them really extend that reach.
Content is content and so

642
00:38:32,880 --> 00:38:36,720
probably the next one in line
would be the Roku TV's.

643
00:38:37,120 --> 00:38:44,240
Roku has a full lineup of free
quote UN quote free channels and

644
00:38:44,560 --> 00:38:48,880
they don't have a podcast
channel yet, but I kind of feel

645
00:38:48,880 --> 00:38:51,200
like that's probably the next
update.

646
00:38:51,360 --> 00:38:54,720
Who knows, maybe it's Roku and
Apple that make some kind of

647
00:38:54,720 --> 00:38:56,640
deal.
I wouldn't be surprised to see

648
00:38:56,640 --> 00:39:00,080
some big players following suit
with Spotify.

649
00:39:00,200 --> 00:39:02,680
Let's keep things moving here
and see if we can get to some of

650
00:39:02,680 --> 00:39:05,000
these major headlines that we
teased at the very top of the

651
00:39:05,000 --> 00:39:07,760
show.
YouTube recently laid out a

652
00:39:07,920 --> 00:39:11,080
podcast playbook for growth and
engagement.

653
00:39:11,760 --> 00:39:14,720
Earlier this month, they opened
It's Their Playbook for

654
00:39:14,720 --> 00:39:18,920
Podcasters, offering up a range
of tips to turn a traditional

655
00:39:18,920 --> 00:39:23,440
audio podcast into a visually
engaging, discoverable and

656
00:39:23,440 --> 00:39:27,400
community driven show.
From leveraging video elements

657
00:39:27,400 --> 00:39:29,960
to tweaking your thumbnails and
engagement strategy, the

658
00:39:29,960 --> 00:39:34,320
platform wants podcasters to act
like YouTube creators, too.

659
00:39:34,440 --> 00:39:36,840
What a shocker.
They note that podcasts are now

660
00:39:36,840 --> 00:39:39,720
part of its ecosystem.
I think most of us knew that.

661
00:39:39,720 --> 00:39:43,800
Over a billion monthly active
podcast listeners and viewers.

662
00:39:44,360 --> 00:39:48,000
And YouTube is, according to
YouTube, the most frequently

663
00:39:48,000 --> 00:39:51,640
used service for podcast
listening in the US.

664
00:39:52,560 --> 00:39:55,720
While your podcast might be
audio first, YouTube remains a

665
00:39:55,720 --> 00:39:59,600
visual platform.
Even a simple webcam shot of the

666
00:39:59,600 --> 00:40:03,120
host can improve connection.
Again, this is coming from their

667
00:40:03,120 --> 00:40:05,560
playbook, not necessarily from
me directly.

668
00:40:06,240 --> 00:40:10,040
Best practice record a full
video version of pod of your

669
00:40:10,040 --> 00:40:14,240
podcast, which means things like
again, they're suggesting multi

670
00:40:14,280 --> 00:40:19,480
angles, B roll on screen
graphics, etcetera to elevate

671
00:40:19,480 --> 00:40:23,400
the visual experience.
And it's noted here that of

672
00:40:23,400 --> 00:40:26,960
course, that does increase time
for the podcaster, for the

673
00:40:26,960 --> 00:40:30,920
creator and costs.
They also focus on thumbnail

674
00:40:30,920 --> 00:40:33,040
strategy.
I just had a discovery call

675
00:40:33,040 --> 00:40:35,560
yesterday where somebody was
asking me do thumbnails really

676
00:40:35,560 --> 00:40:37,680
matter on YouTube?
I hear it does.

677
00:40:37,920 --> 00:40:40,240
Does it matter?
Well YouTube is telling you it

678
00:40:40,240 --> 00:40:45,480
does use expressive faces, high
contrast colors, and I would

679
00:40:45,480 --> 00:40:51,880
recommend not too many colors.
Minimal bold text, like 3 to 5

680
00:40:51,880 --> 00:40:55,000
words.
So similarly to what we suggest

681
00:40:55,000 --> 00:40:57,920
when you're naming a podcast or
even for that matter your

682
00:40:57,920 --> 00:41:00,920
episode titles, I think keeping
them to around 3:00 to 5:00

683
00:41:00,920 --> 00:41:04,760
words is helpful.
And constant branding so your

684
00:41:04,760 --> 00:41:08,080
episodes stand out in a busy
feed.

685
00:41:08,640 --> 00:41:13,080
More from YouTube's playbook.
Meta data and structure matter.

686
00:41:13,320 --> 00:41:16,640
Split episodes into chapters for
easier navigation.

687
00:41:16,640 --> 00:41:19,480
I don't know if anybody
remembers this, but I've been

688
00:41:19,480 --> 00:41:21,160
preaching this.
I know I have.

689
00:41:21,160 --> 00:41:24,480
Especially to clients and
discovery calls.

690
00:41:24,680 --> 00:41:27,040
I've been preaching this method
for a long time now.

691
00:41:28,080 --> 00:41:32,040
If you have, let's just say a 30
minute episode, break it into 5

692
00:41:32,040 --> 00:41:35,200
to 10 minute segments.
Like literally make them their

693
00:41:35,200 --> 00:41:40,080
own individual segment and then
create a playlist and put them

694
00:41:40,080 --> 00:41:43,080
in order in that playlist.
So this way people can find

695
00:41:43,120 --> 00:41:47,680
either that individual segment
or they can find it and then

696
00:41:47,680 --> 00:41:50,800
listen to all of the segments
together in a playlist.

697
00:41:51,600 --> 00:41:55,120
So I'm just glad to see that I'm
on the same page as YouTube.

698
00:41:55,800 --> 00:42:00,280
Engagement is central, again,
coming from their playbook.

699
00:42:00,280 --> 00:42:03,400
Ask viewers questions during
your podcast.

700
00:42:03,840 --> 00:42:07,840
Reply to comments.
Use the Community tab that

701
00:42:07,840 --> 00:42:13,040
YouTube offers, which has things
like polls, GIFs, images,

702
00:42:13,040 --> 00:42:16,480
etcetera to tease upcoming
guests or get feedback.

703
00:42:17,040 --> 00:42:21,280
Enable clips so viewers share
highlight moments.

704
00:42:21,920 --> 00:42:25,480
Yvonne, you joined us as I'm
sharing here about YouTube and I

705
00:42:25,480 --> 00:42:27,840
know you're on a YouTube journey
of your own.

706
00:42:28,040 --> 00:42:29,320
What did you want to add to all
this?

707
00:42:29,600 --> 00:42:32,040
Yeah, I have a question about
the chapters.

708
00:42:32,520 --> 00:42:35,520
I can totally see where chapters
are.

709
00:42:35,600 --> 00:42:38,840
Would be useful for how to
videos.

710
00:42:39,240 --> 00:42:43,240
I go to YouTube to learn stuff
all the time and I really

711
00:42:43,240 --> 00:42:46,680
appreciate chapters but I have a
hard time.

712
00:42:47,080 --> 00:42:50,040
I haven't done it for mine,
partly because of bandwidth, but

713
00:42:50,040 --> 00:42:57,040
also because it's a conversation
and it's not a how to, and so I

714
00:42:57,040 --> 00:43:01,960
wonder how to do it or if it's
valuable in that case.

715
00:43:02,120 --> 00:43:05,120
OK, so first let me just make it
clear there's a difference

716
00:43:05,120 --> 00:43:10,040
chapters and I guess what we'll
call these as segments.

717
00:43:10,800 --> 00:43:14,920
So chapters are where you can
create those chapter markers

718
00:43:14,920 --> 00:43:18,720
within YouTube and other
platforms do this too, where you

719
00:43:18,720 --> 00:43:22,160
can basically click on the
chapter within the YouTube

720
00:43:22,160 --> 00:43:25,760
description and it'll jump to
that point in the video.

721
00:43:25,960 --> 00:43:31,000
What I'm suggesting are actual
creating separate videos for

722
00:43:31,440 --> 00:43:35,520
segments of the podcast.
So you're literally uploading

723
00:43:35,520 --> 00:43:38,360
segment 1, giving it its own
title, its own description,

724
00:43:38,360 --> 00:43:41,360
segment 2, same thing, etcetera,
and then you're putting them all

725
00:43:41,360 --> 00:43:45,280
in a YouTube playlist.
So not like.

726
00:43:45,280 --> 00:43:47,000
Shorts.
But.

727
00:43:47,160 --> 00:43:49,560
Bigger than shorts, smaller than
the episode.

728
00:43:50,880 --> 00:43:52,720
Now.
Ask me your question again,

729
00:43:53,040 --> 00:43:54,360
because there was another part
to that.

730
00:43:54,800 --> 00:43:59,160
I was thinking specifically
about those chapter markers and

731
00:43:59,400 --> 00:44:04,680
thinking, yeah, super useful for
how to videos when I'm going

732
00:44:04,680 --> 00:44:07,920
there to learn something and I,
I just want to jump to, oh, OK,

733
00:44:07,920 --> 00:44:11,040
I just want to know this part.
So those are really helpful.

734
00:44:11,040 --> 00:44:14,200
But for a conversation that's
kind of like a high level

735
00:44:14,200 --> 00:44:18,440
Evergreen conversation, I don't,
I don't, I wouldn't even know

736
00:44:18,440 --> 00:44:23,920
how to do that or if it's or if
I'd want to do that because I

737
00:44:23,920 --> 00:44:27,520
feel like I want people to
experience the conversation

738
00:44:27,520 --> 00:44:30,160
because there's context at the
beginning that might lead to

739
00:44:30,160 --> 00:44:32,200
something later in the
conversation.

740
00:44:32,600 --> 00:44:36,920
Yeah, and I think that at the
end of the day, you can't force

741
00:44:36,920 --> 00:44:40,080
that.
I think I respect that approach,

742
00:44:40,120 --> 00:44:43,400
and I think you can plan for
that approach.

743
00:44:43,400 --> 00:44:49,200
But I think giving audiences
options in how they consume the

744
00:44:49,200 --> 00:44:52,640
content can be helpful too.
If you're having trouble

745
00:44:52,640 --> 00:44:57,320
actually identifying the
chapters, you can easily do

746
00:44:57,320 --> 00:44:59,520
that.
Well, a with AI, you could just

747
00:44:59,520 --> 00:45:02,200
feed it the transcript and ask
it to do that.

748
00:45:02,840 --> 00:45:07,360
Spotify does that for you.
But but the yeah, you could do

749
00:45:07,360 --> 00:45:08,880
that.
And I had one other thought.

750
00:45:08,880 --> 00:45:11,320
Let me think it through.
Oh, you could do it by

751
00:45:11,320 --> 00:45:13,240
questions, right.
So if you're interviewing

752
00:45:13,240 --> 00:45:16,560
somebody, each new question
could be a chapter.

753
00:45:17,080 --> 00:45:18,360
Well, very helpful.
Thank you.

754
00:45:18,640 --> 00:45:21,760
So I have a question about that
because Yvonne and I are shows

755
00:45:21,760 --> 00:45:24,200
are very similar where their
conversations.

756
00:45:24,720 --> 00:45:26,440
So the videos that you're
talking about and I heard

757
00:45:26,440 --> 00:45:29,760
somebody say this at Podcast
movement, the video that you put

758
00:45:29,760 --> 00:45:34,520
into the playlist, not a short,
but the extra video is question

759
00:45:34,520 --> 00:45:38,840
and then the guest answering it.
So it could be a 2 minute, 32nd

760
00:45:38,840 --> 00:45:41,920
or five minute segment and
that's what you're saying put

761
00:45:41,920 --> 00:45:43,880
into the playlist.
So question answer based.

762
00:45:44,280 --> 00:45:46,840
In that case, yes, absolutely.
That is what I'm saying.

763
00:45:47,520 --> 00:45:51,000
So you can do that with chapters
as I described the difference a

764
00:45:51,000 --> 00:45:54,960
moment ago, or you can do that
with segmented videos.

765
00:45:55,520 --> 00:45:58,320
Yeah.
So one of my clients, what I do

766
00:45:58,320 --> 00:46:04,720
is for every episode we put out
three shorts and I called them

767
00:46:04,720 --> 00:46:09,040
three Q&A's.
So that Q&A is not vertical,

768
00:46:09,040 --> 00:46:14,920
it's horizontal.
And it is my client asking the

769
00:46:14,920 --> 00:46:18,040
question and the person
answering it.

770
00:46:18,040 --> 00:46:22,280
Now could be a 2 minute video,
it could be an 8 minute video,

771
00:46:22,720 --> 00:46:27,880
However long it takes for them
to answer the question is how

772
00:46:27,880 --> 00:46:31,800
long that video is.
And I think we gain the

773
00:46:31,800 --> 00:46:37,240
advantage of that is that the
question is very, you know, we

774
00:46:37,240 --> 00:46:41,600
take into account SEO, what are
what are her, you know,

775
00:46:41,600 --> 00:46:46,640
listeners wanting to know.
So we use that as the title of

776
00:46:46,640 --> 00:46:50,280
the video, and they're actually
doing pretty well, I got to say.

777
00:46:50,880 --> 00:46:53,840
And that just sparked an idea
too for me or not an idea, just

778
00:46:53,840 --> 00:46:57,080
a reminder it popped in my head.
You could also do this.

779
00:46:57,080 --> 00:47:00,280
It doesn't have to be each
segment or chapter, doesn't have

780
00:47:00,280 --> 00:47:02,640
to be question, answer,
question, answer.

781
00:47:03,240 --> 00:47:06,680
You could maybe it's a series of
questions and answers, right?

782
00:47:06,680 --> 00:47:09,720
Because maybe you're talking
about a very specific topic.

783
00:47:09,720 --> 00:47:12,600
Like if it were to hear doing,
if we're doing this at the

784
00:47:12,600 --> 00:47:14,640
podcasting morning chat, I'm
interviewing somebody about

785
00:47:14,640 --> 00:47:18,640
social media, right?
We might be discussing Instagram

786
00:47:18,640 --> 00:47:21,320
specifically and I may have
three different questions about

787
00:47:21,320 --> 00:47:23,280
Instagram for this social media
expert.

788
00:47:23,480 --> 00:47:25,960
That could be a segment or a
chapter.

789
00:47:26,680 --> 00:47:29,600
I think the key when we're
segmenting, when we're actually

790
00:47:29,600 --> 00:47:36,120
pulling out parts of the podcast
and uploading them as their own,

791
00:47:36,800 --> 00:47:40,080
I think the key is keeping them
to around 8 to 10 minutes.

792
00:47:40,080 --> 00:47:44,640
The research I've done has said
that 8 to 10 minute videos on

793
00:47:44,640 --> 00:47:48,080
YouTube tend to be the sweet
spot, tend to do really well.

794
00:47:48,080 --> 00:47:51,600
If you can keep somebody engaged
with your content, that one

795
00:47:51,600 --> 00:47:54,200
video for around 8 to 10
minutes, they watch it all the

796
00:47:54,200 --> 00:47:57,160
way through.
That's going to help with the

797
00:47:57,160 --> 00:48:00,040
algorithm.
But I'm not trying to discourage

798
00:48:00,040 --> 00:48:01,960
you either.
If that segment ends up being 2

799
00:48:01,960 --> 00:48:05,160
minutes and you're happy with
that, then by all means go for

800
00:48:05,160 --> 00:48:07,760
it.
Going for the title, we're

801
00:48:07,840 --> 00:48:11,360
that's what we're actually
shooting for is, you know,

802
00:48:11,360 --> 00:48:15,680
what's which question is the one
that's going to get people to

803
00:48:15,680 --> 00:48:18,520
click on it, you know?
Let's check in with Renee before

804
00:48:18,520 --> 00:48:21,160
we wrap up this part of the
conversation since she joined us

805
00:48:21,160 --> 00:48:23,440
during the conversation.
Renee, good morning.

806
00:48:23,440 --> 00:48:24,560
What did you want to add to
this?

807
00:48:24,760 --> 00:48:27,840
I wanted to bring the analogy to
books.

808
00:48:28,160 --> 00:48:30,440
Books all have chapters, but
they flow.

809
00:48:30,640 --> 00:48:35,960
Most of them flow in a way that
you need to read it, you know,

810
00:48:36,520 --> 00:48:38,560
step by step, chapter by
chapter.

811
00:48:38,760 --> 00:48:41,640
It's just like a video.
It doesn't really matter how you

812
00:48:41,640 --> 00:48:44,760
get them into your web.
I'm, I'm saying video, I'm

813
00:48:44,760 --> 00:48:46,640
sorry.
I will adjust to the podcast

814
00:48:46,640 --> 00:48:48,640
world.
It is a busy video, I guess

815
00:48:48,640 --> 00:48:50,400
we're talking about.
So it's the video.

816
00:48:50,800 --> 00:48:54,880
And when we do chapters, even
for our clients, which we aren't

817
00:48:54,880 --> 00:48:59,480
podcasters yet, but we are doing
videos for our clients, we're

818
00:48:59,480 --> 00:49:03,240
always breaking them down by
chapters because that's how your

819
00:49:03,240 --> 00:49:06,000
listener, your viewer wants to
follow.

820
00:49:06,240 --> 00:49:09,240
They may be looking for
something and you're talking

821
00:49:09,240 --> 00:49:12,040
about something at the 79 minute
mark.

822
00:49:12,040 --> 00:49:15,920
So why don't you let the
algorithm and YouTube help

823
00:49:15,920 --> 00:49:18,240
direct them exactly to that
moment.

824
00:49:18,560 --> 00:49:20,080
Then they go, oh, this is really
good.

825
00:49:20,080 --> 00:49:22,320
I think I'm going to listen to
this whole podcast.

826
00:49:22,360 --> 00:49:25,040
So look at it more as a
marketing technique.

827
00:49:25,640 --> 00:49:29,800
Look at it more as an analogy to
actual books, how we read books.

828
00:49:29,800 --> 00:49:32,240
Why do we have chapters?
So we can go back to that.

829
00:49:32,600 --> 00:49:35,440
Some of us might look at as a
breather or a four stopping

830
00:49:35,440 --> 00:49:38,880
point, but it really is to know
what this is, what this segment

831
00:49:38,880 --> 00:49:42,200
is about.
So I only think they're a great

832
00:49:42,200 --> 00:49:45,760
thing and they don't have to be
Q And as I mean, I think Diary

833
00:49:45,760 --> 00:49:49,080
of a CEO shows it perfectly how
he does it.

834
00:49:49,080 --> 00:49:50,800
He does his teasers at the
beginning.

835
00:49:50,960 --> 00:49:53,640
He takes a little sound bite,
doesn't answer the question, get

836
00:49:53,640 --> 00:49:57,400
you your mouth salivating at the
very beginning of the different

837
00:49:57,400 --> 00:50:00,760
things he's talking about.
Then he does chapters the whole

838
00:50:00,760 --> 00:50:03,200
way through.
He just does one word like he'll

839
00:50:03,200 --> 00:50:07,160
go, you know, he'll just say
Ozempic and then you know, oh,

840
00:50:07,160 --> 00:50:09,400
this is about where Ozempic
starts.

841
00:50:09,400 --> 00:50:11,920
And so you can, if you just are
coming for Ozempic, you can

842
00:50:11,920 --> 00:50:13,920
listen to it.
And I do realize it's not

843
00:50:13,920 --> 00:50:17,080
necessarily a fluid
conversation, but it is it is

844
00:50:17,240 --> 00:50:19,000
he.
He takes you on a journey from

845
00:50:19,000 --> 00:50:21,960
the beginning to the end.
But you still might just want to

846
00:50:21,960 --> 00:50:25,080
listen to the Ozempic part and
that's all you need.

847
00:50:25,080 --> 00:50:28,080
So I think the algorithm is
important for chapters.

848
00:50:28,280 --> 00:50:31,000
I think viewers like chapters
and books have chapters.

849
00:50:31,000 --> 00:50:34,520
So let's not buck the system.
I think it's a wonderful thing.

850
00:50:34,520 --> 00:50:38,880
And I am one of my giftings and
I say it tongue in cheek, is

851
00:50:38,880 --> 00:50:41,120
that I'm a professional skim
reader.

852
00:50:41,320 --> 00:50:45,120
That is my job in the company.
Like my I will say I don't get

853
00:50:45,120 --> 00:50:48,560
those paragraphs about.
If I read the whole thing I

854
00:50:48,560 --> 00:50:51,480
would know, but the marketing
wasn't good enough for me to

855
00:50:51,480 --> 00:50:55,120
understand with that header tag
what this is about.

856
00:50:55,120 --> 00:50:57,440
Then we have to rewrite it.
I mean, we joke about it all the

857
00:50:57,440 --> 00:51:00,000
time, but I it's not force fed
to me.

858
00:51:00,200 --> 00:51:03,680
So it's it's bad.
And so we use that as my

859
00:51:03,680 --> 00:51:06,880
superpower for the company.
But that's how I like chapters

860
00:51:06,880 --> 00:51:09,040
because I may not want to what I
mean.

861
00:51:09,040 --> 00:51:11,960
Here's the other thing.
We are not as much as we think.

862
00:51:11,960 --> 00:51:13,840
People listen to our entire
podcast.

863
00:51:13,840 --> 00:51:16,960
You guys have the insights, you
have the stats, you can see

864
00:51:16,960 --> 00:51:20,440
where people drop off or just a
section has a hump in it.

865
00:51:20,600 --> 00:51:23,120
Why does that have a hump?
Because somebody directed people

866
00:51:23,120 --> 00:51:25,120
to that hump.
Well, that hump helps your

867
00:51:25,120 --> 00:51:29,360
stats, that helps you get paid.
So I think chapters are a gift.

868
00:51:30,000 --> 00:51:33,520
YouTube doesn't do things and
puts things out there unless you

869
00:51:33,520 --> 00:51:36,800
should be doing.
Now they're telling us do this,

870
00:51:36,800 --> 00:51:39,880
this will help you.
So I just look at as a gift and

871
00:51:39,920 --> 00:51:42,960
we find we can even with the
clients, we do their YouTube

872
00:51:42,960 --> 00:51:45,960
channels.
We noticed that doing that helps

873
00:51:46,280 --> 00:51:48,960
bring people in.
Amen to that, Renee.

874
00:51:48,960 --> 00:51:50,520
I think.
Well said.

875
00:51:50,880 --> 00:51:53,840
And I don't know if you quite
said it like this too.

876
00:51:54,080 --> 00:51:55,440
You.
I think you may have brushed by

877
00:51:55,440 --> 00:51:58,280
it, but I, I'd written it down
just to make sure to point it

878
00:51:58,280 --> 00:51:59,120
out.
Yeah.

879
00:51:59,240 --> 00:52:02,600
Also, they may come back to the
content at some point.

880
00:52:02,600 --> 00:52:05,320
If they've listened to the whole
episode, maybe there's a point

881
00:52:05,560 --> 00:52:09,240
in the episode they want to hear
again, or like you were saying,

882
00:52:09,240 --> 00:52:11,560
Renee, they want to share it
with some friends, like, oh, you

883
00:52:11,560 --> 00:52:14,320
got to hear this and they can
share it just from that point.

884
00:52:14,320 --> 00:52:17,960
Or if it's a segmented video,
just share that segment, what

885
00:52:17,960 --> 00:52:19,280
have you.
I think, you know, there are

886
00:52:19,280 --> 00:52:22,560
lots of different ways to
utilize chapters and or

887
00:52:22,560 --> 00:52:24,800
segments.
So thank you for saying that,

888
00:52:25,560 --> 00:52:26,840
Yvonne.
All right, y'all, y'all

889
00:52:26,840 --> 00:52:29,880
convinced me I'm I'm I'm going
to I'm going to explore.

890
00:52:30,320 --> 00:52:32,200
Thank you.
You're welcome.

891
00:52:32,760 --> 00:52:35,240
I think that's a good idea.
And again, you can easily do

892
00:52:35,240 --> 00:52:39,560
that with AI if you don't want
to, if your brains hurting too

893
00:52:39,560 --> 00:52:42,560
much trying to figure out what
chapters to put where and what

894
00:52:42,560 --> 00:52:45,600
to title them, etcetera.
It makes it nice and easy.

895
00:52:45,840 --> 00:52:49,000
OK, listen gang, we are about 4
minutes away from the top of the

896
00:52:49,000 --> 00:52:51,080
hour.
So I want to remind you that

897
00:52:51,080 --> 00:52:54,640
tomorrow we're doing the podcast
evaluation for the podcast

898
00:52:54,640 --> 00:52:59,280
called The Runner's Soul, a new
independent podcast who is asked

899
00:52:59,320 --> 00:53:03,000
to get feedback.
So we are answering that call

900
00:53:03,360 --> 00:53:05,080
and we are going to be sharing
about it tomorrow.

901
00:53:05,080 --> 00:53:06,720
We'll play some clips from the
episode.

902
00:53:06,720 --> 00:53:11,320
We'll talk about the things
about the podcast overall that

903
00:53:11,320 --> 00:53:13,680
we think she's doing really
well, some things that we think

904
00:53:13,680 --> 00:53:16,680
she could improve upon, all the
things we're doing it tomorrow.

905
00:53:16,680 --> 00:53:21,000
So come join us 7:00 AM Eastern,
live on Clubhouse, live on

906
00:53:21,000 --> 00:53:24,800
Chatter, live on YouTube.
We would love to have you there.

907
00:53:25,080 --> 00:53:30,600
And For more information, go to
podpage.com/PMC.

908
00:53:31,200 --> 00:53:34,600
Until tomorrow, make it a great
day everybody, take care.