What Reinventing Your Podcast Really Looks Like

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Good morning podcasting Morning
Chat.

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Today is Friday, October 17th,
2025 and today we're talking

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podcast burnout and the real
decisions behind Sid Meadows

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full revamp.
What changed, what didn't, and

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how you can rethink your
podcast's future.

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So if you're listening live on
Clubhouse, hit the share button,

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bottom left hand, side of the
screen and share it.

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However Clubhouse lets you.
And if you're catching us via

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podcast or YouTube, please share
this episode with a fellow

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podcaster.
Now give us about 30 seconds.

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We'll get things rolling.
Thanks for being here.

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Good morning again podcasting,
morning chat.

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Thanks so much for being here.
I am your host Mark Ronik and

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currently on stage with me we
have my Co hosts Dr. Faye, Sid

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Meadows, Nick Nalback, producer
Ashley Feller and Matt Bliss.

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We'll see who else from the cast
and crew joins us this morning.

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Thank you for being here, team.
And yeah, as I said at the top

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of the show, we're going to be
talking with Sid because Sid has

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been sharing little bits and
pieces with us over the past, I

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don't know, let's say month or
two.

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Maybe, maybe not.
We'll find out exactly.

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But we know he has been sharing
bits and pieces about his

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journey with his podcast,
specifically this revamping

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process he's been in.
And I want to dig into that and

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also talk a little bit about
where he was maybe or a year ago

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or so and what changed.
I'll get into that in a minute.

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I also want to remind you, I'm
going to put a link in the chat

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here.
And Ashley, if you want to pin

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it to the top of the room, feel
free.

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If you're listening live right
now, come join me around 8:00

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AM.
In about an hour, I'm going to

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be over on Chatter Social, the
social audio app, the competitor

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I suppose to Clubhouse and my
link isn't working, but I will

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get that to Ashley and she'll
share it.

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So you can come join me there.
We are talking all things, all

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things podcasting over there, a
lot of new podcasters in that

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community and aspiring
podcasters.

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So we're going to be talking
about how do I know if my

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podcast idea is a good one?
So come join us and contribute

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perhaps to the conversation if
you feel so inclined.

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Also, before we dig in with Sid
and of course, also share our

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wins from the week, I wanted to
let you know Dr. had been

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brainstorming with me this
morning about an idea moving

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forward on the show where maybe
once a week, if we can pull this

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off, once a week, we'll do
podcast evaluations.

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And I know Dr. doesn't like that
word evaluations.

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I'm sorry.
DRDR prefers feedback and what

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this will be is we will accept
podcast submissions.

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We'll also scour the Internet
and social media to find other

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people looking for evaluations.
That's basically how this all

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came to be because Dr. saw
somebody posting on a social

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media thread looking for
feedback on their podcast and

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she said, well, why don't we
just all evaluate it for her?

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So what we're going to do is
probably I'm going to work with

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the team and ask people to
listen to the show, provide a

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couple pieces of feedback,
particularly if there were

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particular specific clips from
the show that we want to play

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and talk about.
That's kind of the idea.

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We'll also talk about other
things like the name of the

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podcast, their cover art,
etcetera.

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But we'll also dig into the show
itself and provide constructive

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criticism, positive feedback,
etcetera.

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Matt Bliss, you you agree.
You you prefer evaluation as the

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word to use.
Good morning.

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I don't think the word matters.
I think the intention matters.

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And just to say, I put that I
liked, I thought evaluation was

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a good word and I, I reckon a
score sheet would be a good idea

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for it too.
Because feedback, there's a

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translation layer with feedback
that we always forget about.

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If we get feedback, we're also
taking that feedback and

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reprocessing it for ourselves.
And for me, I'd rather get

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feedback from a lot of
information that I get given and

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of course, understanding the
bias that it comes from which.

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So if you had APMC score sheet
that had like a bunch of things

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that you check against a lot in
conversations, gave a score

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relative to other scores, maybe
even get a leaderboard going and

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then give the person that score
sheet as collective feedback

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from this community, then I
think that's a really good idea

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because they can dismiss it,
they can take it on board.

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But really the feedback bit, if
you ask for feedback, that's

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them doing the work for you.
I think feedback from an

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evaluation, if you're doing the
work, makes it actual

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constructive stuff.
But this is my learning

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development background kicking
in and I don't like to bring

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that.
Here my big thing is that I just

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didn't want the word audit.
Audit has a bad for a lot of

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people has a bad connotation.
I immediately start thinking of

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me sitting at a tax office
getting tax my tax audit.

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Completely get that.
Me too.

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Evaluation I think is a positive
connotation of audit.

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Absolutely.
And I still like feedback

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because it's friendlier and it
starts with an F I'm into

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alliteration, so.
Because you want to call it.

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Feedback Friday.
Yeah, friendly feedback Friday.

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I think we'll actually get, my
guess is we'll get more

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attention from people if we say
we're doing podcast audits

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versus saying we'll give you
feedback on your podcast and

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maybe not audits, but I'll say
evaluation, we'll see.

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But anyway, the point is we're
going to be doing that.

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So if this is of interest to
you, you're welcome to message

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us through our website at
podpage.com/PMC and give us a

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link to your podcast and any any
other context that would help us

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along to do that evaluation.
But that's what we will do.

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And we do have one already lined
up.

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So I will share that with the
team and we will share more with

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you next week.
Until then, I say let's dig into

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it because I do have to try to
end this show a little before 8

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if possible so that I can make
it over on time to chatter.

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All right, so let's talk to Sid.
Sid, good morning.

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Thank you for letting us break
this down with you and taking on

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this ride with you.
I appreciated it.

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And I think the best place to
start is what I had mentioned a

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moment ago.
You shared with us maybe a year

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or so ago, maybe a year and a
half ago, but I feel like last

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year you were sharing that you
were gearing up to end the

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series.
So and, and of course, that

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podcast, Sid's podcast is called
the Trend Report.

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So let's start here, Sid, what
changed your mind?

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Why did Why did you go from
almost quitting to now doing a

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full revamp of your show?
Good morning, everybody.

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Great to be here with you all.
So you're, you're, you're right,

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about a year and a half ago, I
was in a place with what I was

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doing with my business and a
client that I was working for

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that I was heavily engaged with
that a lot of things in my life,

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both personal and professional,
felt really heavy.

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And I just needed to start
giving up things in order to get

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my piece back, my sanity back.
I knew I had to let things go.

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And you know, I thought my
podcast was one of those.

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And in the middle of that
season, I ghosted my community

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around August.
I just maybe Sept, maybe it was

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July.
I just quit creating content.

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And so even though I'd said I
would end it, I just kind of

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stopped.
You could say iPod faded, but,

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you know, I was just overwhelmed
with all the stuff going on in

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the business.
And I just quit creating

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content.
And so when that engagement

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ended, I had the opportunity to
like, take a step back and, OK,

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what's important to me and what
do I want to do?

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And there's some other aspects
of this, but what do I want to

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do?
And I always love my podcast.

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I thought when I announced I was
going to end it, I thought maybe

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there was something else coming,
maybe another podcast, maybe a

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broader audience.
And I wasn't really sure, but I

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thought, OK, let's try something
different, something new.

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But then all this other stuff
happened and I ghosted my

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community.
And so when I decided to come

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back, I knew that during the
course of this year, I needed to

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rebuild.
I needed to nurture, I needed to

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reconnect with the people that
were my loyal fans and loyal

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listeners.
So I spent a lot of time doing

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that this year.
Thank you, Sid.

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And I appreciate the back story.
And I'm curious if there's a

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maybe some details there.
In other words, why now like

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after all these years, what made
this the right moment for a

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total overhaul?
Or maybe was there a specific

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thing that happened that made
you say, OK, I'm going from

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quitting to the full revamp?
That's a really great question

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and and it's actually a bit of a
bigger answer.

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So I started my business in 2017
and I was 52 years old and that

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my 50s were really big highs,
really big lows with COVID and

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you know, which is the reason I
have my podcast and then OK

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business and then really great
business and then OK business

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again.
So it's been a bit of a roller

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coaster, which is the way an
entrepreneur life is all about

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and that's what we live through
on a regular basis.

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And as I getting ready to enter
into 26 to get 2026 2020 6, I

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will be 60 in February.
And so I'm asking, I started

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asking myself the question, what
is it that I want my 60s to look

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like versus my 50s to look like?
What do I want to do?

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What's the impact I want to
have?

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What's my business setup going
to be?

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So I went to work and started
planning out and writing

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business plans and customer
personas.

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And then I looked at it and I
thought, well, this is the same

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old, same old.
There's nothing new here.

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There's nothing different here.
Is this what you want to do?

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And like, I just was kind of
stuck.

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So I called my coach.
I have a business coach, same as

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Rex, and I called Rex and
scheduled a session with him and

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he asked me some really profound
questions.

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And through that, I realized
what the things were that I

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wanted to do.
The three, if you will, buckets

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of things I wanted to do in my
podcast is one of those buckets.

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And so I started digging in from
there to like, OK, if I'm

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reinventing my business, I'm
reinventing Sid.

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I'm I'm going to, I'm going to
do something different in the my

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in my 60s.
Then what do I want my podcast

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to be?
What I've never done anything to

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it maybe tweaked here and there,
but I never really did anything

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to it.
So I said, what about my podcast

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to be?
So I started digging in and

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that's the first bucket, if you
will, the ones that I'm looking

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at that I really focused on and
I'm almost finished with it.

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But that was the first bucket I
focused on was what about my

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podcast to be?
So I wanted to reinvent it and

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moving into 2026.
Very cool and Sid, a lot of

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podcasters hit that same kind of
wall that you've described I've

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been there too and I know we
have other people right here

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right now in this community that
have gone through something

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similar as well what advice
would you give someone who's

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there right now thinking I think
it's time to to quit it's.

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A really good question.
I think the first place I would

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start is what do you love doing?
What do you love doing?

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What about your podcast do you
love doing?

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For me, I love talking to
people.

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I love connecting with people.
A lot of people that I've

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interviewed have hired me to
work with me.

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And to start with, what is it
you love doing?

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And then also the same time,
make a list of what it is that

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you hate doing.
Like what part of it is that you

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don't find joy from.
And then figure out how to do

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more of what you love and less
of what you hate, whether that's

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outsourcing, changing the
format, going live every day

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rather than trying to record
things.

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There's so many options here.
But look at what you love and

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look at what you hate, and try
to do more of what you love and

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try to move some of the things
that you hate into the love

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bucket.
Thank you, Sid, great advice.

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And I see some people are
chiming in, in the chat as well.

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Nick says he hit it.
He hit that wall and he's

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currently staring at it.
And Nick, I know more of what

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goes on with you behind the
scenes and I think you're

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currently just in a different
phase.

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00:13:46,400 --> 00:13:51,400
I think your creativity is being
redirected in other play, two

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00:13:51,400 --> 00:13:54,440
other places.
You're experimenting a lot with

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00:13:54,640 --> 00:13:57,640
AI these days and doing new
things with it.

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In your case, I would say don't
beat yourself up about it

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00:14:01,200 --> 00:14:04,760
because I think it does kind of
fit some of the advice that Sid

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00:14:04,760 --> 00:14:07,600
was saying, which is gravitate
to the things that you're

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00:14:07,600 --> 00:14:11,000
passionate about that you're
feeling and play with that for a

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00:14:11,000 --> 00:14:13,520
little while.
And I, I still think for Nick,

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and I guess I'll let you respond
as well since I'm calling you

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00:14:16,000 --> 00:14:18,680
out here.
I think for you, there's a lot

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00:14:18,680 --> 00:14:23,240
of content you could be making
with all of the experimenting

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that you're doing right now.
Do you want to respond at all?

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00:14:27,040 --> 00:14:29,960
I have no doubt that at some
point I'm going to get back into

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00:14:29,960 --> 00:14:33,160
content and all that.
And I just, I don't know right

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00:14:33,160 --> 00:14:36,040
now it's overwhelming.
And I've, I've thought about the

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00:14:36,040 --> 00:14:39,000
same thing, like a lot of stuff
that I'm experimenting with in

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00:14:39,120 --> 00:14:41,800
AI and what I'm doing.
Like I feel like it could make

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00:14:41,800 --> 00:14:44,560
really good content, especially
with a lot of the new stuff

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00:14:44,560 --> 00:14:49,760
coming out, and I just don't
have the drive to make that kind

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00:14:49,760 --> 00:14:51,160
of time.
Right at this point.

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00:14:51,520 --> 00:14:56,000
I'm like half giving myself the
grace and being OK with that and

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00:14:56,000 --> 00:15:00,560
then half like kicking myself in
the butt in like you should make

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00:15:00,560 --> 00:15:03,120
content.
So I'm like, I'm just letting it

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00:15:03,480 --> 00:15:06,240
do its thing.
I like you mentioned and said

248
00:15:06,240 --> 00:15:09,600
mentioned just focusing on some
of the stuff that will be the

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00:15:09,600 --> 00:15:13,280
energy and just waiting for that
drive of it to come back.

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00:15:13,960 --> 00:15:16,280
Yeah, that's fair.
Thank you for sharing a little

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00:15:16,280 --> 00:15:19,120
more there.
Nick and I see Ralph in the chat

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00:15:19,120 --> 00:15:23,640
says when you're ready to quit,
he says to reconnect with your

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00:15:23,640 --> 00:15:29,280
why in the 1st place and maybe
find a more impactful why moving

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00:15:29,280 --> 00:15:31,200
forward.
Yeah, I think it's it's always

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00:15:31,200 --> 00:15:33,120
important to reconnect with that
why.

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00:15:33,360 --> 00:15:39,080
And maybe sorry to use this
word, Dr. maybe re evaluate your

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00:15:39,080 --> 00:15:42,440
why if need be.
And then let me read what Matt,

258
00:15:42,440 --> 00:15:43,960
I didn't pre read it.
Let me see what?

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00:15:43,960 --> 00:15:46,040
Well, Matt, do you want to share
what you shared in the chat and

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00:15:46,040 --> 00:15:49,640
then we'll get back to Sid?
Well, only to say that this wall

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00:15:49,680 --> 00:15:52,440
I think a lot of people hit, but
I think podcast service

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00:15:52,440 --> 00:15:56,840
providers in particular tend to
hit that wall unless they're

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00:15:57,560 --> 00:16:02,480
making content to help other
podcast service providers and

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00:16:02,480 --> 00:16:05,280
podcasters create content.
There's like a metal loop in

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00:16:05,280 --> 00:16:09,920
there that gets podcast service
providers trapped, I think

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00:16:10,600 --> 00:16:12,800
because they're so good at it.
And I'm not calling out anyone

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00:16:12,800 --> 00:16:14,960
specific here.
And you know who you are.

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00:16:16,840 --> 00:16:20,000
The, the person I'm going to try
and interview from Australia

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00:16:20,000 --> 00:16:23,040
recently took over a Facebook
group, an Australian one.

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00:16:23,520 --> 00:16:29,440
And she's been very vocal about
sharing her troubles with coming

271
00:16:29,440 --> 00:16:32,120
back to her own podcast, which
was like 48 episodes in, I

272
00:16:32,120 --> 00:16:34,480
think.
And yeah, I'm going to try and

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00:16:34,560 --> 00:16:37,320
talk her through it and not get
it to a solution.

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00:16:37,320 --> 00:16:42,120
But I'd rather dig, you know,
reflectively into why and try to

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00:16:42,600 --> 00:16:46,520
help reason it out loud so that
people can get an idea of what

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00:16:46,520 --> 00:16:49,040
happens in the brain.
And I think I've prodded her

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00:16:49,040 --> 00:16:51,160
into doing it already.
So nice.

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00:16:51,600 --> 00:16:53,960
We'll see how that goes.
So stay tuned for a future

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00:16:53,960 --> 00:16:57,760
episode of Rethinking Podcasting
by Matt Bliss.

280
00:16:58,040 --> 00:17:03,800
OK, so Sid, once you made that
decision to stay in the game, it

281
00:17:03,800 --> 00:17:07,160
sounds like you got really
intentional about rethinking how

282
00:17:07,440 --> 00:17:10,319
you podcast.
So let's get into the strategy

283
00:17:10,319 --> 00:17:13,760
side of things.
What did that revamp process

284
00:17:13,760 --> 00:17:17,000
actually look like?
How did you start really

285
00:17:17,000 --> 00:17:21,720
planning it all out, Sid?
I've spent the year, like I

286
00:17:21,720 --> 00:17:24,440
said, rebuilding, reconnecting
with my audience very

287
00:17:24,440 --> 00:17:26,599
intentionally.
We talked about this yesterday,

288
00:17:26,599 --> 00:17:29,840
reaching out to people who
comment or post or things of

289
00:17:29,840 --> 00:17:32,200
that nature about my podcast,
people who text me.

290
00:17:32,200 --> 00:17:34,040
I've been very intentional about
building relationships with

291
00:17:34,040 --> 00:17:36,160
them.
And so the first thing I did was

292
00:17:36,160 --> 00:17:40,800
interview 20 listeners and I
reached out to people.

293
00:17:41,200 --> 00:17:44,400
I put a call to action in my
podcast for to go to schedule

294
00:17:44,400 --> 00:17:47,000
time with me.
And this was an idea that I got

295
00:17:47,000 --> 00:17:51,360
from Alex and Filippo, which was
I interviewed my blisters and

296
00:17:51,360 --> 00:17:53,920
asked them five questions.
I made a spreadsheet of their

297
00:17:53,920 --> 00:17:57,360
answers, really just getting
feedback about the show.

298
00:17:57,360 --> 00:17:59,240
Some of them were about
informing content, what do they

299
00:17:59,240 --> 00:18:02,640
like about the show, what areas
could be make the show better

300
00:18:02,640 --> 00:18:05,240
for future listeners was the way
I asked that question.

301
00:18:05,240 --> 00:18:08,600
And so I started there and I
took all that and really started

302
00:18:09,000 --> 00:18:12,880
diving into understanding what
it is that my listeners, why do

303
00:18:12,880 --> 00:18:15,200
they come?
What do they want more of?

304
00:18:15,200 --> 00:18:18,320
And so I, we got really
energized by that.

305
00:18:18,320 --> 00:18:23,120
And then from there, I, I dove
into keywords and really

306
00:18:23,120 --> 00:18:24,760
understanding that.
We talked about Courtney a

307
00:18:24,760 --> 00:18:27,200
couple of times as I listened to
her podcast.

308
00:18:27,200 --> 00:18:29,200
I was like, oh wow, this is
something I've never thought of.

309
00:18:29,200 --> 00:18:34,120
So I dug into this whole keyword
strategy and analyzed not just

310
00:18:34,120 --> 00:18:38,920
my podcast, but I also analyzed
10 competitors or people in the

311
00:18:38,920 --> 00:18:42,760
same same genre as me because I
have the only podcast that is

312
00:18:42,760 --> 00:18:45,520
truly about office furniture.
There are a lot of other

313
00:18:45,520 --> 00:18:48,480
podcasts that are in the
industry, quote UN quote, that

314
00:18:48,480 --> 00:18:53,080
are about workplace design,
workplace culture, sales, other

315
00:18:53,080 --> 00:18:57,960
things, but mine is strictly
about the people of the office

316
00:18:57,960 --> 00:19:02,080
furniture industry.
And so I leaned into that a

317
00:19:02,080 --> 00:19:04,040
little bit and trying to
understand those keywords and I

318
00:19:04,040 --> 00:19:07,680
got the keywords all situated
and then I started to continue

319
00:19:07,680 --> 00:19:09,600
to move forward from there.
So I'll stop for a second if you

320
00:19:09,600 --> 00:19:12,120
want to ask me a follow up Mark.
Yeah, Thank you.

321
00:19:12,200 --> 00:19:14,960
And that's Courtney Elmer's
podcast.

322
00:19:14,960 --> 00:19:18,680
I've just shared a link here on
Clubhouse and you can also grab

323
00:19:18,680 --> 00:19:21,640
that in the show notes.
So you said you reached out to

324
00:19:21,640 --> 00:19:27,000
20 listeners, Sid, how did you
know who those listeners are?

325
00:19:27,160 --> 00:19:31,360
Like how, how do you, because I
think to some people compiling

326
00:19:31,480 --> 00:19:35,840
20 actual listeners that they
can reach out and touch, if you

327
00:19:35,840 --> 00:19:40,320
will, might feel like might feel
impossible to them.

328
00:19:40,320 --> 00:19:43,120
So who are that?
How did you connect with them?

329
00:19:43,720 --> 00:19:46,280
What was that process like?
Yeah.

330
00:19:46,280 --> 00:19:49,360
So I keep a list.
So what I do is I pay attention

331
00:19:49,360 --> 00:19:52,360
to the people that are
commenting on my post about my

332
00:19:52,360 --> 00:19:54,920
podcast.
I pay attention to the people

333
00:19:54,920 --> 00:19:59,400
that are re sharing my podcast
on LinkedIn predominantly.

334
00:19:59,760 --> 00:20:04,320
I pay attention to people who
reach out to me directly, like I

335
00:20:04,320 --> 00:20:07,600
get text messages or phone.
Calls or emails about the show,

336
00:20:07,600 --> 00:20:10,120
people thanking me or wow, that
was a great episode.

337
00:20:10,440 --> 00:20:16,240
And then my my guest do a really
good job at sharing with me when

338
00:20:16,240 --> 00:20:20,880
someone reaches out to them.
So I have a very prime example,

339
00:20:20,880 --> 00:20:23,840
A guy that I interviewed a few
months ago, I was just chatting

340
00:20:23,840 --> 00:20:25,800
with him one day on the phone.
He goes, yeah, this lady reached

341
00:20:25,800 --> 00:20:29,800
out to me, said she heard me on
your podcast and that she wanted

342
00:20:29,800 --> 00:20:32,400
to set up a meeting with me and
the team to talk about her

343
00:20:32,400 --> 00:20:34,360
products.
I'm like, man, that's fantastic.

344
00:20:34,600 --> 00:20:38,320
I said, who was it?
So I went to LinkedIn and I

345
00:20:38,320 --> 00:20:40,240
found her.
I sent her a connection request

346
00:20:40,240 --> 00:20:43,280
with a note that said, hey,
thank you for reaching out to

347
00:20:43,280 --> 00:20:44,440
Walter.
I really appreciate you being a

348
00:20:44,440 --> 00:20:46,800
part of the community.
Thanks for listening to the

349
00:20:46,800 --> 00:20:48,400
podcast kind of thing.
So I just keep a list.

350
00:20:48,400 --> 00:20:51,440
And then when I got ready to do
it and got everything situated,

351
00:20:51,440 --> 00:20:54,480
I just reached out to people and
I didn't have a single person

352
00:20:54,480 --> 00:20:57,720
say no.
Everybody that I asked to talk

353
00:20:57,720 --> 00:21:01,520
to me about the show said yes.
And so many of them were so

354
00:21:01,520 --> 00:21:05,560
grateful for the opportunity to
share with me, and I really

355
00:21:05,560 --> 00:21:07,360
appreciated that.
So I keep up.

356
00:21:08,240 --> 00:21:09,200
Excuse me.
Every time there's an

357
00:21:09,200 --> 00:21:13,400
interaction, I keep a list, a
running list in my Google folder

358
00:21:13,400 --> 00:21:15,080
of people that I know that are
listening.

359
00:21:15,080 --> 00:21:17,320
So if I need to, I can reach out
to them.

360
00:21:17,320 --> 00:21:20,080
It goes for the same one in
public places and people

361
00:21:20,080 --> 00:21:23,400
recognize me if they have a name
badge, take a take a picture of

362
00:21:23,400 --> 00:21:25,160
their name badge.
Then I come back and put them on

363
00:21:25,160 --> 00:21:26,040
my list.
So I am.

364
00:21:26,320 --> 00:21:28,960
It's really hard to know who
they are, but when they show you

365
00:21:28,960 --> 00:21:31,560
who they are, write.
Write them down.

366
00:21:31,800 --> 00:21:33,400
Capture them.
I love that.

367
00:21:33,400 --> 00:21:37,920
Thank you.
Practical advice and valuable as

368
00:21:37,920 --> 00:21:39,880
well.
Thank you Sid and I, I want to

369
00:21:39,880 --> 00:21:43,000
stay here for a second because I
did get a little bit more of the

370
00:21:43,000 --> 00:21:46,000
back story preparing to talk to
Sid today.

371
00:21:46,000 --> 00:21:50,240
So you had also shared with me
that you almost changed the name

372
00:21:50,520 --> 00:21:53,160
of the trend report as part of
this revamp.

373
00:21:53,520 --> 00:21:58,040
What made you consider that?
And then let's just start there.

374
00:21:58,040 --> 00:22:00,720
What made you consider that?
It's also a really great

375
00:22:00,720 --> 00:22:03,560
question.
So the name of the trend report

376
00:22:03,560 --> 00:22:08,400
came about in 2020 when I
started it and I had a

377
00:22:08,400 --> 00:22:10,920
membership group at the same
time where we talked about

378
00:22:10,920 --> 00:22:14,560
industry trends and about
furniture trends, design trends.

379
00:22:14,560 --> 00:22:17,680
I had about 200 people in that
membership group, and that was

380
00:22:17,680 --> 00:22:19,320
in 2020.
And we all know what happened in

381
00:22:19,320 --> 00:22:21,520
2020.
And so I'd already started the

382
00:22:21,520 --> 00:22:23,240
podcast.
It was supposed to be kind of

383
00:22:23,240 --> 00:22:25,280
like an adjunct to the
membership.

384
00:22:25,760 --> 00:22:29,080
And so I'd never changed it.
And I just kept it the same for,

385
00:22:29,120 --> 00:22:32,200
you know, almost seven years
now, or seven seasons.

386
00:22:32,560 --> 00:22:36,440
But the name has nothing to do
with what the show is about

387
00:22:36,720 --> 00:22:40,840
because the shows evolved to be,
you know, interviewing people

388
00:22:40,840 --> 00:22:44,240
and those kinds of things.
And so I was brainstorming with

389
00:22:44,240 --> 00:22:47,640
my French Hat GPT about names
and those kinds of things.

390
00:22:47,640 --> 00:22:50,280
I came up with a couple,
actually bought a URL.

391
00:22:50,840 --> 00:22:53,480
And so I was like, I'm going to
change the name.

392
00:22:54,080 --> 00:22:56,960
And it was actually a really
good name too.

393
00:22:57,320 --> 00:23:02,400
But then I also just started
casually talking to more of my

394
00:23:02,400 --> 00:23:07,120
listeners and I mentioned the
new name to a couple of them.

395
00:23:07,920 --> 00:23:11,520
And they're like, oh, but that
doesn't roll off the tongue like

396
00:23:11,520 --> 00:23:14,520
the trend report does.
Oh, well, the trend report is

397
00:23:14,520 --> 00:23:17,920
synonymous with you said, Oh,
the trend report is your, is

398
00:23:17,920 --> 00:23:21,720
part of your brand.
And I was like, had this aha

399
00:23:21,720 --> 00:23:26,960
moment of even though the trend
report title doesn't help me

400
00:23:27,320 --> 00:23:31,240
with discovery, it is synonymous
with who I am.

401
00:23:31,240 --> 00:23:35,440
And so I made the decision not
to change the name, but then I

402
00:23:35,440 --> 00:23:40,560
dove into creating a tagline for
the podcast and then really

403
00:23:40,560 --> 00:23:42,520
beefing up the description of
the podcast.

404
00:23:42,520 --> 00:23:46,040
So the tagline for the Trend
Report podcast is now your

405
00:23:46,040 --> 00:23:49,760
inside look at the people,
products and ideas shaping the

406
00:23:49,760 --> 00:23:54,160
future of workplace design.
Workplace design is one of the

407
00:23:54,160 --> 00:23:58,480
strongest keywords that is
searched on Apple podcast for

408
00:23:58,480 --> 00:24:02,640
discovery of podcasts like mine.
So I'm doing some of that kind

409
00:24:02,640 --> 00:24:04,960
of stuff, but I just after
talking to my listeners again, I

410
00:24:04,960 --> 00:24:08,720
was like, don't change it.
So there you have it.

411
00:24:09,720 --> 00:24:12,520
Matt, would you like to share?
I just saw you share something

412
00:24:12,520 --> 00:24:13,800
in the chat.
Will you share it here?

413
00:24:14,160 --> 00:24:17,440
I said the description and name
detail is a great revision and

414
00:24:17,480 --> 00:24:19,640
I'm still investigating this for
myself.

415
00:24:19,680 --> 00:24:23,840
And just to share, my wife and I
did a podcast about our move

416
00:24:23,840 --> 00:24:29,320
from Australia to Ireland in
2023 and we stopped it in

417
00:24:29,320 --> 00:24:34,840
September of 2023, but it's been
growing at about like 1500

418
00:24:35,240 --> 00:24:40,880
downloads a year since.
So we've over doubled in the

419
00:24:40,880 --> 00:24:43,480
time that we've actually been
inactive as a podcast.

420
00:24:44,360 --> 00:24:47,200
And we called the podcast from
my Home to yours.

421
00:24:47,320 --> 00:24:50,600
And then on a whim, I think
probably halfway through 2024, I

422
00:24:50,600 --> 00:24:54,800
renamed it from my Home to
Yours, an expat repat journey

423
00:24:54,800 --> 00:24:58,560
from Australia to Ireland.
And I've got a feeling that that

424
00:24:58,560 --> 00:25:01,480
had a bit of an impact.
So all that stuff you're talking

425
00:25:01,480 --> 00:25:04,200
about, super, the name and
description and stuff, adding

426
00:25:04,200 --> 00:25:07,520
that clarity, but putting that
clarity in the hands of people

427
00:25:07,520 --> 00:25:09,680
who might be clicking and
selecting the podcast, I think

428
00:25:09,680 --> 00:25:11,880
that's a really good move.
I think it really helps.

429
00:25:13,200 --> 00:25:16,040
Thank you.
Matt and Sid, are you open to

430
00:25:16,040 --> 00:25:18,120
sharing the name you were going
to go with?

431
00:25:18,600 --> 00:25:22,640
The name that I had settled on
was inside Contract Interiors,

432
00:25:23,160 --> 00:25:26,120
which is also the name of my
newsletter on LinkedIn, which I

433
00:25:26,120 --> 00:25:28,520
have over 1000 subscribers to
that newsletter.

434
00:25:29,040 --> 00:25:31,560
And so that then it was going to
be a tie and I actually bought

435
00:25:31,560 --> 00:25:34,120
the URL inside contract
interiors.com.

436
00:25:34,120 --> 00:25:38,440
Like I'm like ready to go the
whole rebrand of it, which it

437
00:25:38,440 --> 00:25:41,480
makes sense.
And if I was starting over, I

438
00:25:41,480 --> 00:25:46,080
would absolutely name it that.
But the feedback from my

439
00:25:46,080 --> 00:25:50,120
listeners and my community was,
oh, that doesn't roll out the

440
00:25:50,120 --> 00:25:51,880
tongue.
Oh, that's, you know, the trend

441
00:25:51,880 --> 00:25:54,760
report is like so identifiable
to you, Sid.

442
00:25:55,120 --> 00:25:58,520
Why do you want to change it?
So that's when I said, OK, I'm

443
00:25:58,520 --> 00:26:00,240
not going to change it.
Let's update the tab.

444
00:26:00,240 --> 00:26:02,280
Let's create A tag on.
We never really had A tag on

445
00:26:02,560 --> 00:26:04,240
and.
Let's update the description.

446
00:26:04,520 --> 00:26:10,160
This is where I want to ask all
of you listening live right now.

447
00:26:10,680 --> 00:26:14,480
I want to ask you a question
because we talked about this,

448
00:26:14,480 --> 00:26:17,320
right?
We talked before about naming

449
00:26:17,320 --> 00:26:21,760
your podcast something that's
straightforward, something that

450
00:26:21,760 --> 00:26:25,720
is a searchable term, right?
These are different tips,

451
00:26:25,720 --> 00:26:30,160
strategies to consider when
you're naming a podcast and I

452
00:26:30,520 --> 00:26:34,000
really find it interesting.
You know, where Sid said if I

453
00:26:34,000 --> 00:26:38,400
were starting over, I would
change the name and I, I'll

454
00:26:38,920 --> 00:26:43,000
paraphrase, if his audience that
he pulled said they like the

455
00:26:43,000 --> 00:26:44,480
name, he probably would have
changed it.

456
00:26:44,760 --> 00:26:49,880
I think the name change is a
better strategy as far as

457
00:26:50,000 --> 00:26:52,360
helping his podcast
discoverability.

458
00:26:52,520 --> 00:26:57,640
So my question to everybody is
when do you think us as creators

459
00:26:57,640 --> 00:27:01,960
should prioritize our own
vision, our own strategy over

460
00:27:01,960 --> 00:27:04,280
what the audience is telling us?
Right.

461
00:27:04,520 --> 00:27:06,960
So I know this is kind of the
opposite of the things that we

462
00:27:06,960 --> 00:27:10,720
talked about, you know, because
we're constantly preaching, ask

463
00:27:10,720 --> 00:27:13,280
your audience what do they want?
Or look at what you're what's

464
00:27:13,280 --> 00:27:16,840
trending with your audience and
do more of that, right?

465
00:27:16,840 --> 00:27:21,520
So it's not that Sid necessarily
did the wrong thing, but at the

466
00:27:21,520 --> 00:27:26,240
same time, we know that his
strategy was solid to as far as

467
00:27:26,240 --> 00:27:30,720
considering the name change.
So when do we prioritize our own

468
00:27:30,720 --> 00:27:33,880
interests, our own strategy, our
own vision over what our

469
00:27:33,880 --> 00:27:36,360
audience wants?
So I'm going to answer this

470
00:27:36,360 --> 00:27:38,080
question.
You can go to Nick Mark.

471
00:27:38,800 --> 00:27:41,200
A lot of this to me is just what
does your gut tell you?

472
00:27:41,640 --> 00:27:44,800
What is it?
How you feel about a name

473
00:27:44,800 --> 00:27:47,960
change, about a rebrand,
changing your colors, whatever

474
00:27:47,960 --> 00:27:49,640
it is, What does your gut tell
you?

475
00:27:49,640 --> 00:27:52,080
Because 99% of the time your gut
is right.

476
00:27:52,480 --> 00:27:55,600
And you know, at the beginning,
my gut was telling me to change

477
00:27:55,600 --> 00:27:58,240
the name for discoverability
because one of my biggest goals

478
00:27:58,240 --> 00:28:00,440
is to grow the show.
And that's because of my

479
00:28:00,440 --> 00:28:03,520
monetization strategy.
But I want to grow the show.

480
00:28:03,520 --> 00:28:06,960
I'm stuck at 200 downloads per
episode, which is really great,

481
00:28:06,960 --> 00:28:10,240
but I want to see it grow.
And I'm, as I get my sponsors on

482
00:28:10,240 --> 00:28:12,400
board, I know they're going to
want to see it grow too.

483
00:28:12,400 --> 00:28:15,600
And so that was part of the
reason behind it.

484
00:28:15,600 --> 00:28:19,400
But then as I started getting
the feedback, excuse me for my

485
00:28:19,400 --> 00:28:23,120
listeners about the name change,
my gut had a different feeling.

486
00:28:23,240 --> 00:28:26,760
It was like, OK, it's this is
not the time to change the name.

487
00:28:26,760 --> 00:28:31,160
Dude, you're seven seasons into
this almost and people know you.

488
00:28:31,160 --> 00:28:34,120
They know the name of the show.
There are 200 people that tune

489
00:28:34,120 --> 00:28:35,840
into the trend report every
week.

490
00:28:36,240 --> 00:28:39,160
You got to lean into that.
So that's my gut was the reason

491
00:28:39,160 --> 00:28:43,160
that I decided to stay with it.
I like that advice.

492
00:28:43,160 --> 00:28:46,120
Let's go to Nick.
And before we do, Nick, get

493
00:28:46,120 --> 00:28:47,920
ready because I just want to ask
Ralph.

494
00:28:48,120 --> 00:28:50,560
Ralph, I see you're sharing in
the chat and you are more than

495
00:28:50,560 --> 00:28:52,080
welcome.
If you're available to come up

496
00:28:52,120 --> 00:28:54,760
on stage and share.
I'm interested in what you're

497
00:28:54,760 --> 00:28:57,960
sharing and I don't feel
comfortable always just reading

498
00:28:57,960 --> 00:29:01,240
everybody's answers in the chat.
So if you'd like, come on up and

499
00:29:01,240 --> 00:29:04,000
join us.
In the meantime, Nick, So what?

500
00:29:04,000 --> 00:29:07,960
What's your feeling as far as
when is it time to just listen

501
00:29:07,960 --> 00:29:11,080
to ourselves instead of always
following what our audience

502
00:29:11,080 --> 00:29:11,800
wants us to do?
I.

503
00:29:12,560 --> 00:29:16,960
Think in the situation like I
was back and forth as you and

504
00:29:16,960 --> 00:29:22,160
Sid were talking about this, but
I think as niche as Sid's

505
00:29:22,280 --> 00:29:28,880
podcast is being focused on the
furniture industry, he has a

506
00:29:29,120 --> 00:29:32,560
good pulse on the industry as a
whole.

507
00:29:32,680 --> 00:29:37,000
But then also I feel like it's a
lot tighter of a knit community

508
00:29:37,440 --> 00:29:40,360
just outside of the podcast,
just that industry as a whole.

509
00:29:40,360 --> 00:29:44,120
I feel like I, I get the feeling
that a lot of people in that

510
00:29:44,120 --> 00:29:46,480
industry know each other and
talk to each other.

511
00:29:46,920 --> 00:29:53,360
And with not having like fully
tapped that market, Sid's doing

512
00:29:53,440 --> 00:29:57,920
a lot in the way of word of
mouth and building relationships

513
00:29:58,200 --> 00:30:00,840
and doing that kind of thing.
So I don't think it's quite as

514
00:30:00,840 --> 00:30:03,160
important because people are
going to throw a trend report

515
00:30:03,160 --> 00:30:07,960
out there in conversations with
other people in the industry and

516
00:30:08,200 --> 00:30:10,680
they're telling them all, it's
synonymous with Sid Meadows.

517
00:30:11,320 --> 00:30:15,200
So I, I kind of see keeping that
name just because people are

518
00:30:15,200 --> 00:30:17,720
already talking about it.
People are having conversation

519
00:30:17,720 --> 00:30:18,880
about it.
They're having conversation with

520
00:30:18,880 --> 00:30:22,680
Sid about it.
Where I would turn to possibly

521
00:30:22,680 --> 00:30:27,200
end up rebranding or changing
the name is if they've gotten to

522
00:30:27,200 --> 00:30:30,200
the point since gotten to the
point where he's kind of tapped

523
00:30:30,200 --> 00:30:32,120
out that market.
He's.

524
00:30:32,640 --> 00:30:37,280
Really can't grow the podcast
beyond what it is with what he's

525
00:30:37,280 --> 00:30:40,560
got and he wants to expand.
Then I would potentially

526
00:30:40,560 --> 00:30:46,600
consider a rebrand to start
bringing in a newer, fresher

527
00:30:46,600 --> 00:30:50,360
audience that he's not familiar
with what Sid's doing or the

528
00:30:50,360 --> 00:30:54,440
trend report or the furniture
industry or sales.

529
00:30:54,440 --> 00:30:57,760
Like, you know what I'm saying?
Like he still has room to grow

530
00:30:57,760 --> 00:30:59,480
in that and people are growing
with him.

531
00:30:59,560 --> 00:31:02,560
And I think that that is a
reason enough to keep the name

532
00:31:02,560 --> 00:31:05,120
the way that it is.
Yeah, I'm tracking with you,

533
00:31:05,280 --> 00:31:06,440
Nick.
Thank you.

534
00:31:06,760 --> 00:31:10,120
And Ralph has also joined us on
stage.

535
00:31:10,120 --> 00:31:13,120
Ralph, thanks for taking the the
bait.

536
00:31:14,680 --> 00:31:16,640
And do you want to share a
little bit because you did

537
00:31:16,640 --> 00:31:18,760
share, I think it was just
yesterday, if not the day

538
00:31:18,760 --> 00:31:21,520
before, you did share with us
that, Oh no, it was yesterday

539
00:31:21,520 --> 00:31:23,920
because you shared with us that
you were relying a little too

540
00:31:23,920 --> 00:31:27,560
much on AI and you made that
change.

541
00:31:27,560 --> 00:31:30,280
So it sounds like you've made
other changes to your show

542
00:31:30,280 --> 00:31:33,800
recently.
Yeah, back in April, I kept on.

543
00:31:33,800 --> 00:31:36,040
When I watched my show a couple
years ago, it was just called

544
00:31:36,040 --> 00:31:37,880
Ask Ralph.
The whole idea was it was going

545
00:31:37,880 --> 00:31:41,600
to be a daily business show to
help small business people, you

546
00:31:41,600 --> 00:31:44,520
know, accomplish something.
And what I found is that I was

547
00:31:44,520 --> 00:31:47,840
really leaning into my niche,
which is a Christian finance

548
00:31:47,840 --> 00:31:49,840
show.
And people kept saying, well,

549
00:31:49,840 --> 00:31:51,360
who's Ralph?
Who's Ralph?

550
00:31:51,800 --> 00:31:54,520
I said, I've got to rebrand it.
So I decided, and this wasn't

551
00:31:54,520 --> 00:31:57,760
easy because I built a lot of
SEO under the air, scraf.

552
00:31:57,760 --> 00:32:00,400
I've done a lot of work with it,
but the show just wasn't

553
00:32:00,400 --> 00:32:02,320
growing.
And I said, well, who am I

554
00:32:02,320 --> 00:32:04,760
really trying to reach and what
am I trying to accomplish?

555
00:32:05,120 --> 00:32:08,240
So I rebranded it Financially
Confident Christian because my

556
00:32:08,240 --> 00:32:11,360
goal was to make a Christian
person more financially

557
00:32:11,360 --> 00:32:13,920
confident.
But when I did that, now I'm

558
00:32:13,920 --> 00:32:17,560
hitting almost 10,000 downloads
a month because now I'm leaning

559
00:32:17,560 --> 00:32:20,520
into a pain point.
I'm leaning into what somebody's

560
00:32:20,520 --> 00:32:23,640
aspiring to do.
And man, it is just been the

561
00:32:23,640 --> 00:32:26,440
best thing I ever did.
But I kept pushing back against

562
00:32:26,440 --> 00:32:28,240
who's Ralph, who's Ralph?
Because I was like, oh, I'm

563
00:32:28,240 --> 00:32:29,680
Ralph.
And I guess it was a little bit

564
00:32:29,680 --> 00:32:33,520
of a ego trip for me too.
But man, it has been super

565
00:32:33,720 --> 00:32:36,560
beneficial for me making that
name change because now people

566
00:32:36,560 --> 00:32:39,280
can lean into it said, OK, I
know what this shows for.

567
00:32:39,480 --> 00:32:42,320
I know what the aspiration is.
So I appreciate you letting me

568
00:32:42,400 --> 00:32:45,640
me share that because it was a
tough decision and I end up

569
00:32:45,640 --> 00:32:47,680
launching 2 weekly shows after
that.

570
00:32:48,040 --> 00:32:50,880
And I guess I learned from my
mistake because I leaned into,

571
00:32:50,880 --> 00:32:53,600
OK, who am I trying to reach to?
Who am I trying to reach?

572
00:32:53,600 --> 00:32:56,200
So I had another business show
called Grit and Growth Business,

573
00:32:56,320 --> 00:32:58,560
which is all about the grit and
trying to make your business

574
00:32:58,560 --> 00:33:00,200
grow.
And then I do a weekly sermon

575
00:33:00,200 --> 00:33:04,160
show called Truth Unveiled where
I compare current culture with

576
00:33:04,160 --> 00:33:06,080
biblical truth.
But I've really leaned into the

577
00:33:06,080 --> 00:33:08,680
name because I think the name is
so very important.

578
00:33:09,360 --> 00:33:12,320
Thank you, Ralph.
Yes, I'm with you there and I

579
00:33:12,320 --> 00:33:15,000
see Matt Bliss is with you as
well.

580
00:33:15,000 --> 00:33:17,400
He said the name changes spot
on.

581
00:33:17,400 --> 00:33:22,720
No one knows what Ralph does,
but if they're here for finance

582
00:33:22,920 --> 00:33:26,080
Christianity stuff, then it
works.

583
00:33:26,200 --> 00:33:29,120
And then he goes on to say, if
only your name were quit were

584
00:33:29,120 --> 00:33:34,920
Christian, that that would be
perfect, perfect play off of the

585
00:33:34,920 --> 00:33:37,080
name as well.
But yes, I'm with you.

586
00:33:37,080 --> 00:33:38,400
I'm with Matt as well.
Ralph.

587
00:33:38,400 --> 00:33:40,440
Thank you for sharing.
I appreciate that.

588
00:33:41,080 --> 00:33:46,160
And we are talking here a little
bit about being intentional,

589
00:33:46,160 --> 00:33:48,760
right, with our podcast names,
etcetera.

590
00:33:49,400 --> 00:33:52,640
One of the biggest parts of your
revamp that you shared with me,

591
00:33:52,640 --> 00:33:57,240
Sid, is the new monetization
model because I know you

592
00:33:57,240 --> 00:34:01,240
actually never monetized the
show directly, I should say.

593
00:34:01,840 --> 00:34:05,960
So let's unpack that next.
I know you created different

594
00:34:05,960 --> 00:34:09,560
levels of sponsorship.
Can you break that down for us?

595
00:34:10,280 --> 00:34:11,920
Yeah, And so I do.
Thank you, Mark.

596
00:34:12,040 --> 00:34:13,880
I do want to make one
correction.

597
00:34:13,920 --> 00:34:16,639
I did have a sponsor for my show
for 2 1/2 years, OK?

598
00:34:17,040 --> 00:34:19,520
There was only one sponsor.
They were title sponsor.

599
00:34:19,920 --> 00:34:22,239
And it was a great relationship.
And then it was just naturally

600
00:34:22,239 --> 00:34:24,320
time for that relationship to
end because not everything lasts

601
00:34:24,320 --> 00:34:28,000
forever.
And so for probably 2 years now

602
00:34:28,000 --> 00:34:30,600
I've been maybe even longer,
I've been doing it on my own,

603
00:34:30,600 --> 00:34:31,920
which is great.
I don't mind it.

604
00:34:32,239 --> 00:34:35,280
But as you all know, creating a
podcast is not cheap.

605
00:34:35,280 --> 00:34:37,159
And so it costs money to do
things.

606
00:34:37,159 --> 00:34:42,120
And so after I spent the time
rebuilding my audience and

607
00:34:42,120 --> 00:34:44,800
rebuilding my connection, that
audience, I'm like, OK, now is

608
00:34:44,800 --> 00:34:49,560
the time to lean into Season 7
with a monetization strategy.

609
00:34:50,159 --> 00:34:52,760
And so I sat down and started
brainstorming again with my

610
00:34:52,760 --> 00:34:57,240
friend ChatGPT and I uploaded my
monetization plan from several

611
00:34:57,240 --> 00:34:59,920
years ago.
I uploaded the contract that I

612
00:34:59,920 --> 00:35:03,600
had done and I had it asked me
questions and I just started

613
00:35:03,600 --> 00:35:08,560
coming up with ideas.
And so I landed on gold, silver

614
00:35:08,560 --> 00:35:12,080
and bronze as the types of
sponsor.

615
00:35:12,080 --> 00:35:14,720
I know those names are really
boring, but just go with it.

616
00:35:15,240 --> 00:35:18,480
And so the gold is obviously
the.

617
00:35:18,680 --> 00:35:21,160
And I have a goal with this.
I have a financial goal with

618
00:35:21,160 --> 00:35:26,400
this that I'm trying to hit and
to really turn my podcast into a

619
00:35:26,800 --> 00:35:31,040
true monetization strategy, a
true income stream into my

620
00:35:31,040 --> 00:35:33,640
business because it is a
business, I'm trying to turn it

621
00:35:33,640 --> 00:35:35,920
into that.
So I have two gold sponsor

622
00:35:35,920 --> 00:35:38,440
opportunities.
I have 6 silver and have 8

623
00:35:38,440 --> 00:35:41,320
bronze.
They each come with different

624
00:35:41,680 --> 00:35:44,800
things that you get where the
gold sponsor pretty much gets

625
00:35:44,800 --> 00:35:49,560
everything on a gold platter, if
you will, and including, you

626
00:35:49,560 --> 00:35:51,080
know, brand identity and things
of that nature.

627
00:35:51,080 --> 00:35:53,200
So I have a whole checklist of
things that you get.

628
00:35:53,640 --> 00:35:56,360
I've actually pitched this to
several different people.

629
00:35:56,360 --> 00:35:59,440
I have two sponsors lined up
already, one in the bronze

630
00:35:59,440 --> 00:36:01,120
category, one in the silver
category.

631
00:36:01,120 --> 00:36:04,640
And I talked to someone the
other day just to brainstorm.

632
00:36:04,720 --> 00:36:06,960
It's like he's a, he's a big fan
of the podcast.

633
00:36:06,960 --> 00:36:09,640
He also has a company that is,
does really well.

634
00:36:09,640 --> 00:36:12,920
And I was, I said to him, Hey,
this is not a pitch, but I'd

635
00:36:12,920 --> 00:36:15,120
like your feedback.
Like if I were to pitch you,

636
00:36:15,520 --> 00:36:18,240
what do you think about these
benefits that you would get as a

637
00:36:18,240 --> 00:36:20,160
gold sponsor?
And before he even answered any

638
00:36:20,160 --> 00:36:21,880
of my questions, he said, please
pitch me.

639
00:36:22,240 --> 00:36:24,920
Like please pitch me.
So now I'm ready to pitch him

640
00:36:24,920 --> 00:36:26,800
because I finished the
documentation last night.

641
00:36:26,800 --> 00:36:31,080
So I have a true strategy of
what I want to do that have an

642
00:36:31,080 --> 00:36:33,880
entire list of companies that I
want to reach out to you.

643
00:36:33,880 --> 00:36:37,040
Because one of the things I have
to be very cautious of is not, I

644
00:36:37,040 --> 00:36:42,560
can't have a product brand be a
sponsor because it's a conflict

645
00:36:42,560 --> 00:36:45,560
of interest.
I can't have a high end case

646
00:36:45,560 --> 00:36:48,120
good manufacturer be my my
sponsor.

647
00:36:48,400 --> 00:36:52,120
And then I'm interviewing their
direct competitor on the show.

648
00:36:52,440 --> 00:36:57,840
So I am only going to new non
product neutral parties, a lot

649
00:36:57,840 --> 00:37:00,880
of technology, a lot of industry
group kind of things.

650
00:37:00,880 --> 00:37:06,520
And So what my goal is, what was
that 8/10/16 sponsors?

651
00:37:06,520 --> 00:37:09,760
I probably have a list of 20
companies and I feel really

652
00:37:09,760 --> 00:37:12,160
confident that I'm going to I'm
going to reach my goal with

653
00:37:12,160 --> 00:37:15,640
this.
I love that and I appreciate

654
00:37:15,640 --> 00:37:19,840
that you, you set your own
boundaries, your own rules there

655
00:37:19,920 --> 00:37:23,600
around who you're going to
accept as a sponsor and who

656
00:37:23,680 --> 00:37:27,280
isn't a good fit.
I, I just want to call that out

657
00:37:27,280 --> 00:37:31,400
because I appreciate that.
And I'm curious, can you share

658
00:37:31,400 --> 00:37:34,480
because I think this is
invaluable information for a lot

659
00:37:34,480 --> 00:37:38,640
of people when you have these
three tiers, what am I getting

660
00:37:38,640 --> 00:37:41,360
if I'm a gold sponsor versus a
bronze?

661
00:37:41,840 --> 00:37:45,640
Well, it's a pretty long list.
OK, well, give us a couple.

662
00:37:45,720 --> 00:37:48,160
Of highlights that make shows
show us the differences.

663
00:37:48,880 --> 00:37:52,880
So like the gold sponsor is
going to get branding and

664
00:37:52,880 --> 00:37:55,720
visibility, which include their
logo and tagline on the website

665
00:37:55,720 --> 00:37:59,960
and on our YouTube channel.
The silver does not they they

666
00:37:59,960 --> 00:38:04,760
get a logo on the on the Both of
them get a logo on our sponsor

667
00:38:04,760 --> 00:38:06,600
web page, which will be a new
web page.

668
00:38:07,280 --> 00:38:10,160
They both get logo placement in
our newsletter.

669
00:38:10,160 --> 00:38:12,920
They both get logo placement in
our e-mail campaigns.

670
00:38:13,360 --> 00:38:15,400
The this is where it starts to
separate.

671
00:38:15,400 --> 00:38:19,280
The gold sponsor gets a 15
second pre roll, like the trend

672
00:38:19,280 --> 00:38:23,360
report is probably sponsored by
power podcasting, your go to

673
00:38:23,360 --> 00:38:27,040
source for blah blah, blah.
So they get a 15 second and the

674
00:38:27,040 --> 00:38:30,080
silver does not, but the silver
gets a mid roll mention.

675
00:38:30,080 --> 00:38:31,440
So we'll have a break in the
show.

676
00:38:31,440 --> 00:38:34,240
We're going to do a little
interlude with music and kind of

677
00:38:34,240 --> 00:38:37,560
take a cute cue from some other
podcasts, including Mel Robbins.

678
00:38:37,560 --> 00:38:39,880
We're going to take a short
break now to hear a message from

679
00:38:39,880 --> 00:38:42,600
our sponsors and they'll be a
quick little, hey, we'd like to

680
00:38:42,600 --> 00:38:45,040
thank our sponsors kind of thing
in the mid roll as well.

681
00:38:45,880 --> 00:38:49,160
And then they get from an
advertising perspective, the

682
00:38:49,160 --> 00:38:53,480
actual gold sponsor gets a 32nd
ad that can run every other

683
00:38:53,480 --> 00:38:56,960
quarter for a full quarter.
So they get 6 months worth of

684
00:38:56,960 --> 00:38:58,640
ads.
It can be a host read ad or it

685
00:38:58,640 --> 00:39:02,840
can be they produced it.
The gold sponsor gets a 32nd ad

686
00:39:03,000 --> 00:39:06,760
twice a year rather than once a
quarter, but just twice a year

687
00:39:06,760 --> 00:39:08,960
and it'll run for a couple of
months.

688
00:39:09,400 --> 00:39:13,680
There's some content features
that the gold gets that the

689
00:39:13,680 --> 00:39:17,320
silver only gets one opportunity
to contribute to a blog.

690
00:39:17,760 --> 00:39:21,040
But the cool thing that I'm
doing is is I'm redoing all of

691
00:39:21,040 --> 00:39:23,360
this.
I'm going from every other week

692
00:39:23,360 --> 00:39:25,840
publication to a weekly
publication now.

693
00:39:25,840 --> 00:39:30,320
And I'm adding a new segment
called Hot Take, which is a 10

694
00:39:30,320 --> 00:39:36,040
minute episode where me and a Co
host hot take a question or

695
00:39:36,040 --> 00:39:37,200
something happening in the
industry.

696
00:39:37,200 --> 00:39:39,320
Maybe it's a merger and
acquisition that was announced.

697
00:39:39,320 --> 00:39:42,800
Me and the Co host hot take it
the impact what's going on?

698
00:39:43,120 --> 00:39:46,520
And the gold sponsor gets to be
a Co host twice throughout the

699
00:39:46,520 --> 00:39:49,320
course of the year.
And the silver only gets to be a

700
00:39:49,320 --> 00:39:52,680
Co host one time.
So and then the bronze doesn't

701
00:39:52,680 --> 00:39:54,320
get to it all.
So there's some things like that

702
00:39:54,320 --> 00:39:57,520
that I think really separate.
There's a huge price difference

703
00:39:57,880 --> 00:40:01,560
between the two, but.
Remember I've said this many

704
00:40:01,560 --> 00:40:04,800
many times before as a
podcaster, In my opinion, unless

705
00:40:04,800 --> 00:40:09,920
you're a Joe Rogan type
podcaster, you cannot be

706
00:40:09,920 --> 00:40:14,120
financially successful with your
show using the CPM rate and

707
00:40:14,120 --> 00:40:17,920
people paying you $0.10 for
every thousand listens that you

708
00:40:17,920 --> 00:40:21,280
get.
And so my podcast monetization

709
00:40:21,280 --> 00:40:23,520
strategy is about sponsorships.
It's paid monthly.

710
00:40:23,520 --> 00:40:25,560
If you're a gold, you're a 12
month commitment.

711
00:40:25,800 --> 00:40:28,440
If you're a silver, you're a 12
month commitment.

712
00:40:28,440 --> 00:40:31,360
If you're a bronze, then it's a
six month commitment.

713
00:40:31,600 --> 00:40:34,080
So I'm asking them to commit to
me, but I'm committing to

714
00:40:34,080 --> 00:40:37,520
resources to grow the show, to
grow their visibility, and to

715
00:40:37,800 --> 00:40:40,120
give them a spotlight inside of
my content.

716
00:40:40,760 --> 00:40:43,680
Thank you, Sid.
And notice how Sid is offering

717
00:40:44,320 --> 00:40:46,920
more than just placement on the
podcast.

718
00:40:46,920 --> 00:40:50,160
He's he, he's got this
monetization strategy.

719
00:40:50,160 --> 00:40:52,920
And we, we framed it As for his
podcast.

720
00:40:53,200 --> 00:40:57,840
But as we've also talked about
here before, this is more than a

721
00:40:57,840 --> 00:41:02,320
podcast.
You have multiple streams,

722
00:41:02,320 --> 00:41:08,000
multiple options for a potential
sponsor website.

723
00:41:08,000 --> 00:41:13,120
Like Sid was saying newsletters,
pre roll, mid rolls, etcetera,

724
00:41:13,120 --> 00:41:15,760
etcetera, etcetera.
So I appreciate that Sid is

725
00:41:15,760 --> 00:41:18,720
really taking advantage of all
the different ways that he can

726
00:41:18,720 --> 00:41:23,080
serve a potential sponsor.
I do also want to say, Sid,

727
00:41:23,200 --> 00:41:26,720
you've talked about this before
and we, we had a show around

728
00:41:26,720 --> 00:41:31,120
this or at least a heavily
discussed topic around

729
00:41:32,000 --> 00:41:34,680
advertisements.
And we've talked about Mel

730
00:41:34,680 --> 00:41:38,920
Robbins before and how her show
starts with like 6 minutes of

731
00:41:38,920 --> 00:41:41,040
commercials.
But then you just also mentioned

732
00:41:41,040 --> 00:41:45,080
how she she'll say we're going
to take a short break for this

733
00:41:45,080 --> 00:41:48,440
message from our sponsors.
My question to you is, what do

734
00:41:48,440 --> 00:41:51,520
you do when you hear her say
that when you're listening to

735
00:41:51,520 --> 00:41:53,400
her show?
Keep listening.

736
00:41:53,680 --> 00:41:54,600
Do you?
Because you've told.

737
00:41:54,760 --> 00:41:58,840
Me to skip before, I don't see
so, so here's why.

738
00:41:58,960 --> 00:42:01,080
I have skipped before in the
past and I know a lot of

739
00:42:01,080 --> 00:42:04,240
people's behavior is to skip,
but usually when I'm listening

740
00:42:04,240 --> 00:42:07,800
to a podcast, my phone is in my
back pocket and I'm on my walk

741
00:42:08,440 --> 00:42:11,520
and or I'm driving and the phone
is in this little console

742
00:42:11,520 --> 00:42:16,000
carrier and I just don't want to
reach for it to skip it.

743
00:42:16,200 --> 00:42:19,160
So I listen.
But I'm not talking about like

744
00:42:19,160 --> 00:42:21,160
that, you know, that mid roll
bomb.

745
00:42:21,160 --> 00:42:24,120
Hey, here we take a quick break
for a message from our sponsors.

746
00:42:24,120 --> 00:42:27,080
Not going to be a 5 minute, you
know, thing.

747
00:42:27,080 --> 00:42:31,120
It's going to be maybe a minute
long depending on the number of

748
00:42:31,120 --> 00:42:33,680
sponsors and how it actually
ends up being formatted.

749
00:42:33,920 --> 00:42:38,280
But my behavior changed because
my listening behavior changed.

750
00:42:38,680 --> 00:42:42,640
If I'm in my kitchen doing the
dishes or just in my house

751
00:42:42,640 --> 00:42:46,120
walking around listening, I
might skip the ad.

752
00:42:46,520 --> 00:42:50,880
But if I'm walking or driving I
just let the ad play as even

753
00:42:50,880 --> 00:42:54,680
even in the now in for Mel
Robbins, even in the beginning I

754
00:42:54,680 --> 00:42:57,480
actually will take my phone out
of my pocket to skip the 1st 6

755
00:42:57,480 --> 00:42:59,720
minutes of her show because it's
too freaking long.

756
00:43:00,160 --> 00:43:02,680
If it were a minute it'd be a
different story.

757
00:43:02,680 --> 00:43:06,400
I'd leave my phone in my pocket.
OK, Fairpoints.

758
00:43:06,400 --> 00:43:12,960
And my suggestion is to make the
make that transition from show

759
00:43:12,960 --> 00:43:17,360
content to sponsorship content,
make it short and sweet.

760
00:43:17,360 --> 00:43:22,760
I don't even know if you want to
say all of what you just shared.

761
00:43:22,760 --> 00:43:25,760
You would say, I think playing
like a quick sound effect, a

762
00:43:25,760 --> 00:43:29,000
quick, a quick, we'll be right
back.

763
00:43:29,240 --> 00:43:33,760
But I don't want to give people
any more time than possible to

764
00:43:33,960 --> 00:43:36,280
pull out that phone and hit that
skip button.

765
00:43:36,680 --> 00:43:39,640
Matt, did you want to comment?
Oh, and we'll go to Matt after

766
00:43:39,640 --> 00:43:42,680
you respond, Sid.
So one of the things that I

767
00:43:42,680 --> 00:43:46,920
really like about Mel Robbins
mid roll ad shout out that she

768
00:43:46,920 --> 00:43:48,800
does, it's too long, but that's
OK.

769
00:43:49,440 --> 00:43:51,320
But one of the things she does,
he says, we're going to take a

770
00:43:51,320 --> 00:43:55,120
quick break for a hear a word
from our sponsors who really

771
00:43:55,120 --> 00:43:58,600
help us produce this show.
And then she talks to me for

772
00:43:58,600 --> 00:44:01,240
just a hot 2nd and says, Hey, if
you're getting a lot of value

773
00:44:01,240 --> 00:44:04,920
out of this, you know, someone
that can hear need this message

774
00:44:04,920 --> 00:44:07,800
today or want to hear this
conversation, hit that share

775
00:44:07,800 --> 00:44:10,200
button and share it with them.
Take a moment and share.

776
00:44:10,560 --> 00:44:14,000
And I love that because you're
at, it's a call to action where

777
00:44:14,000 --> 00:44:17,240
she's asking you, Hey, if you
really like this right now,

778
00:44:17,240 --> 00:44:20,360
share it with somebody.
So I kind of think that's

779
00:44:20,360 --> 00:44:23,200
important because I don't do
enough of that inside of my

780
00:44:23,200 --> 00:44:25,800
show.
I don't do enough of, hey,

781
00:44:26,040 --> 00:44:28,920
there's a send me a text button
on my website where you can send

782
00:44:28,920 --> 00:44:30,800
me a text message.
You know, there's going to be

783
00:44:30,800 --> 00:44:33,720
speak Piper, you can ask me.
I don't do enough of that.

784
00:44:34,000 --> 00:44:37,160
And so I kind of want to be
intentional about asking people

785
00:44:37,160 --> 00:44:40,120
because Matthew said it earlier
or Nick said it earlier.

786
00:44:40,120 --> 00:44:42,840
I'm very intentional about the
relationship that I'm building

787
00:44:42,840 --> 00:44:46,160
and asking people to share my
show in person.

788
00:44:46,240 --> 00:44:47,960
I'm just not doing it on my
show.

789
00:44:48,040 --> 00:44:49,600
Yeah.
I relate to that.

790
00:44:49,600 --> 00:44:52,840
I don't do that enough here on
the podcasting morning chat.

791
00:44:52,840 --> 00:44:55,720
I get that, Matt.
Did you want to respond?

792
00:44:55,720 --> 00:44:58,880
And then we got to start
transitioning to sharing some

793
00:44:58,880 --> 00:45:01,240
wins from our weeks.
But go for it, Matt.

794
00:45:01,600 --> 00:45:06,320
There's something that I think
people in the podcast ad space

795
00:45:06,640 --> 00:45:09,800
like to talk about a lot, but
that doesn't make its way out

796
00:45:09,800 --> 00:45:13,400
into the podcaster space really.
And that's making an ad that

797
00:45:13,400 --> 00:45:17,440
people want to listen to.
And I've had a few podcasts that

798
00:45:17,440 --> 00:45:19,960
I've experienced in the past
where I enjoy it.

799
00:45:20,400 --> 00:45:22,800
It's banter.
It's a bit of entertainment.

800
00:45:23,760 --> 00:45:27,560
You know, you listen to one of
the biggest video game

801
00:45:27,760 --> 00:45:31,040
discussion podcasts released
weekly and you've got two of the

802
00:45:31,040 --> 00:45:35,200
hosts bantering about blue pills
for whatever reason they might

803
00:45:35,200 --> 00:45:38,240
exist, and they just have a
banter about it and you enjoy

804
00:45:38,240 --> 00:45:40,160
it.
I think that's something you can

805
00:45:40,320 --> 00:45:42,360
step over with the content as
well.

806
00:45:42,360 --> 00:45:46,280
Now, this may or may not be
advice for you, Sid, but it's

807
00:45:46,280 --> 00:45:53,440
not just about how seamless or
how much of a chance that

808
00:45:53,440 --> 00:45:58,680
transition is for someone to
resolve to their usual skip this

809
00:45:58,680 --> 00:46:02,840
ad kind of behavior, but instead
make it content for the show.

810
00:46:03,560 --> 00:46:06,400
And then they don't skip it
because if they don't listen to

811
00:46:06,400 --> 00:46:08,520
the ad, they're actually they're
missing out.

812
00:46:09,240 --> 00:46:11,320
Now, this doesn't suit every
single show.

813
00:46:11,600 --> 00:46:15,920
And if your sponsor has nothing
to do with, you know, this, this

814
00:46:15,920 --> 00:46:20,320
is where the CPMS versus
sponsorship partnership argument

815
00:46:20,320 --> 00:46:25,560
kind of comes back in again.
But making ads enjoyable, I

816
00:46:25,560 --> 00:46:27,720
think is a really good way to do
it.

817
00:46:27,720 --> 00:46:31,000
And I've tried to kind of
straddle that with my podcast as

818
00:46:31,000 --> 00:46:33,480
well.
I have an affiliate with Brain

819
00:46:33,480 --> 00:46:37,760
dot FM that does kind of like
chill music.

820
00:46:37,760 --> 00:46:41,520
That's been trained to allow you
to focus.

821
00:46:42,080 --> 00:46:46,200
So when I wrote the ad, I tried
to make it as kind of focusing

822
00:46:46,200 --> 00:46:48,920
and chill as possible when I put
it together.

823
00:46:49,160 --> 00:46:52,720
So someone might listen to it
and go, oh, that's a nice break

824
00:46:52,720 --> 00:46:55,520
from the content.
And now we're back into it.

825
00:46:56,000 --> 00:47:00,280
And I do outline that a little
bit, but you know, I don't think

826
00:47:00,280 --> 00:47:01,960
there's any rules with it.
I think if you if you make the

827
00:47:01,960 --> 00:47:05,080
ads content, I think that can be
a good a neat way to avoid the

828
00:47:05,320 --> 00:47:07,760
discussion about whether someone
will skip it or giving them an

829
00:47:07,760 --> 00:47:10,800
opportunity.
Fully on board with that, Matt.

830
00:47:10,800 --> 00:47:15,640
I wholeheartedly agree.
I've been a part of some very

831
00:47:15,640 --> 00:47:20,720
successful podcasts and one in
particular that I'm thinking of

832
00:47:21,120 --> 00:47:25,000
what they do best is I don't
want to skip their commercials.

833
00:47:25,000 --> 00:47:27,800
And I know their audience feels
the same way because I mean,

834
00:47:27,800 --> 00:47:32,000
look, they'll even start their
ads kind of traditionally, like,

835
00:47:32,000 --> 00:47:34,280
you know, this segment's brought
to you by and they'll say the

836
00:47:34,280 --> 00:47:37,960
name, but the audience stays
tuned in because you never know

837
00:47:37,960 --> 00:47:41,400
what they're going to say.
They're always, it's a comedy

838
00:47:41,680 --> 00:47:45,120
pop culture podcast.
So they're always incorporating,

839
00:47:46,040 --> 00:47:48,720
sorry, they're always
incorporating their own personal

840
00:47:48,720 --> 00:47:51,680
stories, funny experiences,
whatever.

841
00:47:51,760 --> 00:47:56,280
So it, it is weaved into the
fabric of the show and I think

842
00:47:56,280 --> 00:47:58,880
that can work really well.
And yes, you're right, I don't

843
00:47:58,880 --> 00:48:01,760
think you can make that work for
every type of show.

844
00:48:01,960 --> 00:48:06,640
But I think that there are
creative ways to really make it

845
00:48:06,640 --> 00:48:09,640
part of the content and not just
an insert.

846
00:48:10,280 --> 00:48:13,000
I'm with you there, Matt.
We could go on and on.

847
00:48:13,000 --> 00:48:15,720
And we we got to do our wins
from the week.

848
00:48:15,720 --> 00:48:21,200
So Sid, I will first say thank
you for being our, I don't want

849
00:48:21,200 --> 00:48:23,000
to call it Guinea pig, but I
can't think of a better word.

850
00:48:23,000 --> 00:48:25,480
So thanks for being our Guinea
pig this morning and being the

851
00:48:25,480 --> 00:48:30,720
real life example of somebody
who went from wanting to quit or

852
00:48:30,720 --> 00:48:35,200
feeling like it was time to quit
to reevaluating and revamping

853
00:48:35,880 --> 00:48:41,360
the trend report.
Your story, I think is a real

854
00:48:41,360 --> 00:48:45,080
reminder that podcasting
involves and we do too.

855
00:48:45,640 --> 00:48:48,880
So anyone who's listening, if
you're, if you've been feeling

856
00:48:48,880 --> 00:48:52,160
like your show might be nearing
the end, maybe it's not.

857
00:48:52,560 --> 00:48:54,920
Maybe it's time for a refresh
like Sid.

858
00:48:55,400 --> 00:48:58,240
And you may want to check out
his podcast.

859
00:48:58,240 --> 00:49:02,360
I know that he hasn't made the
full official transition from

860
00:49:02,800 --> 00:49:06,760
the old to the new, but that's
actually maybe a great time.

861
00:49:06,760 --> 00:49:09,320
Go check now.
Go listen to some of his

862
00:49:09,400 --> 00:49:13,560
episodes, The Trend Report, to
see how this all comes to life.

863
00:49:14,200 --> 00:49:16,320
And remember, also follow Sid on
LinkedIn.

864
00:49:16,320 --> 00:49:19,280
I know he's on other platforms
as well, and I know LinkedIn

865
00:49:19,280 --> 00:49:22,760
happens to be one of his primary
social media sources.

866
00:49:22,760 --> 00:49:26,640
So check him out.
Sid Meadows on LinkedIn and of

867
00:49:26,640 --> 00:49:28,360
course, his podcast.
You can find it at

868
00:49:28,360 --> 00:49:33,000
sidmeadows.com/podcastso.
Thank you, Sid.

869
00:49:33,000 --> 00:49:36,680
Appreciate you.
All right, let's do some wins

870
00:49:36,680 --> 00:49:39,280
from our week.
We got to try to do this

871
00:49:39,400 --> 00:49:42,640
relatively quickly.
I may even bounce if I have to

872
00:49:42,640 --> 00:49:45,320
based on timing because like I
said, I have an 8:00 AM

873
00:49:45,320 --> 00:49:50,280
appointment over on Chatter.
I'm going to share one win and

874
00:49:50,280 --> 00:49:52,800
it's a big, well, I don't want
to say size it right.

875
00:49:53,080 --> 00:49:55,320
So it's a win that I'm very
proud of.

876
00:49:55,920 --> 00:49:59,400
I got a text out of the blue
yesterday from Chris Kremnitzos,

877
00:49:59,960 --> 00:50:03,200
KREM Itzos.
I got to say his name right, The

878
00:50:03,200 --> 00:50:06,600
founder of Podfest.
He wanted to hop on a call with

879
00:50:06,600 --> 00:50:08,680
me.
We connected yesterday afternoon

880
00:50:08,760 --> 00:50:13,120
and had an awesome conversation.
Chris told me that after

881
00:50:13,120 --> 00:50:16,920
attending Empowered Podcasting
to this past September that he

882
00:50:17,280 --> 00:50:20,160
that he's fully behind what
we're doing with EPC.

883
00:50:20,560 --> 00:50:25,960
He offered, and I accepted to
add an EPC meet up to the

884
00:50:25,960 --> 00:50:30,000
official Podfest lineup.
So if you are going to Podfest,

885
00:50:30,000 --> 00:50:32,720
you're probably using their, the
app, the Hoova app.

886
00:50:33,120 --> 00:50:36,720
Well, it's going to be listed as
part of the schedule because he

887
00:50:36,720 --> 00:50:40,120
wants to really highlight what
we're doing in our community.

888
00:50:40,120 --> 00:50:43,360
He also seemed pretty adamant
that moving forward, he and

889
00:50:43,360 --> 00:50:48,560
Podfest are highlighting me as
one of the community leaders and

890
00:50:48,560 --> 00:50:52,440
to spotlight EPC as a true
community driven event moving

891
00:50:52,440 --> 00:50:54,640
forward, which is pretty
amazing.

892
00:50:55,640 --> 00:50:58,880
And it's a real full circle
moment for me because for so

893
00:50:58,880 --> 00:51:02,760
many years I've looked forward
to establishing myself as an

894
00:51:02,760 --> 00:51:06,320
industry leader.
And in many ways, I've always

895
00:51:06,320 --> 00:51:10,680
looked at myself that way, but
felt that outside of our

896
00:51:10,680 --> 00:51:13,080
community that that wasn't
really the case.

897
00:51:13,080 --> 00:51:17,080
It wasn't really happening.
So it's rewarding to see that my

898
00:51:17,080 --> 00:51:22,360
years of hard work and
dedication are being recognized

899
00:51:22,360 --> 00:51:25,600
by some of the biggest events
and communities in the industry.

900
00:51:26,240 --> 00:51:29,920
So yeah, that call left me
feeling excited and encouraged

901
00:51:30,320 --> 00:51:34,720
about what's next for EPC, for
our community and how it's being

902
00:51:34,720 --> 00:51:38,600
recognized in larger podcasting
spaces.

903
00:51:39,600 --> 00:51:43,720
There's my win.
I'm going to go to Ralph.

904
00:51:43,880 --> 00:51:45,960
Let's go to some of our guests
on stage.

905
00:51:46,280 --> 00:51:48,760
I'm going to ask everyone share
one win with us.

906
00:51:49,160 --> 00:51:52,320
Even if you have more, you can
share the others in the chat if

907
00:51:52,320 --> 00:51:54,520
you'd like.
So Ralph, share a win with us.

908
00:51:55,240 --> 00:51:58,720
All right, my win for this week
is I hit 30,000 subscribers on

909
00:51:58,720 --> 00:52:01,280
my YouTube channel, so that was
a big win for me.

910
00:52:01,760 --> 00:52:03,360
Absolutely.
What a great win.

911
00:52:03,360 --> 00:52:06,040
Congratulations there, Ralph.
And you want to just share the

912
00:52:06,040 --> 00:52:09,720
YouTube channel?
Yes, it's truth unveiled with

913
00:52:09,720 --> 00:52:11,120
Ralph.
There you go.

914
00:52:11,120 --> 00:52:13,120
Go check that out.
Thank you, Ralph.

915
00:52:13,120 --> 00:52:15,640
Congratulations, Renee.
Good morning.

916
00:52:15,640 --> 00:52:18,080
Welcome to the stage.
Please share one win with us.

917
00:52:18,520 --> 00:52:23,880
We have our first meeting with
Ironic marketing or Ironic

918
00:52:24,400 --> 00:52:25,240
media.
Thank you.

919
00:52:25,640 --> 00:52:28,200
I don't I don't even know next
week.

920
00:52:28,400 --> 00:52:32,520
And so we start our podcast
journey and the name as of right

921
00:52:32,520 --> 00:52:34,920
now, but you can DM me if you
hate it.

922
00:52:35,320 --> 00:52:37,560
The wedding.
The name is Wedding marketing

923
00:52:37,560 --> 00:52:42,360
Exposed and then the graphic, a
word, a fourth word will cycle

924
00:52:42,360 --> 00:52:47,080
through and it'll be so it'll
read, it'll be the fourth word

925
00:52:47,080 --> 00:52:50,440
will be shortcuts, trends, must
do's, truths, something like

926
00:52:50,440 --> 00:52:52,160
that.
So when you see it, it'll be

927
00:52:52,480 --> 00:52:54,840
wedding marketing exposed and
then they'll be a fourth word in

928
00:52:54,840 --> 00:52:57,320
a different color.
Just just going through as a as

929
00:52:57,320 --> 00:53:00,440
a graphic because we're starting
on video and then we're moving

930
00:53:00,440 --> 00:53:02,520
into podcast.
So our pillar piece of content

931
00:53:02,520 --> 00:53:03,880
is actually going to start
video.

932
00:53:04,560 --> 00:53:07,920
And because wedding people are
very visual, they need to see

933
00:53:07,920 --> 00:53:11,040
things.
And then the tagline is most

934
00:53:11,040 --> 00:53:14,520
likely going to be pulling back
the veil on wedding marketing.

935
00:53:14,520 --> 00:53:18,600
So that's a major step.
But we are open to anybody

936
00:53:18,600 --> 00:53:20,440
tearing it apart.
Please, you won't hurt our

937
00:53:20,440 --> 00:53:22,200
feelings, but that's where we
are right now.

938
00:53:22,640 --> 00:53:24,480
Awesome.
Congratulations, Renee.

939
00:53:24,480 --> 00:53:27,360
I love the name.
I do have thoughts and we'll

940
00:53:27,560 --> 00:53:30,880
we'll dig into them next week
when we sit down and start

941
00:53:31,000 --> 00:53:33,360
preparing and planning your
journey.

942
00:53:33,720 --> 00:53:35,880
Love it.
Thank you, Renee, and I'll share

943
00:53:35,880 --> 00:53:38,160
that win with you.
Yvonne.

944
00:53:38,280 --> 00:53:40,080
Good morning.
Please share a win with us.

945
00:53:40,400 --> 00:53:45,440
Well, based on the afterglow of
the Empowered Podcasting

946
00:53:45,440 --> 00:53:49,880
Conference, I signed up to go to
another networking type event in

947
00:53:49,880 --> 00:53:52,560
New York City.
I went this week to the

948
00:53:52,560 --> 00:53:56,480
Marvelous Misses Mazal, I'm
sorry, Marvelous Misses

949
00:53:56,480 --> 00:54:00,320
Menopause event and met a lot of
great people.

950
00:54:00,320 --> 00:54:05,600
And it was, it was all kind of
coming off that same energy of

951
00:54:05,600 --> 00:54:07,400
going to the Empowered
Podcasting Conference.

952
00:54:07,760 --> 00:54:10,280
So thank you.
You're welcome, and I'm going to

953
00:54:10,280 --> 00:54:13,520
share a win with you as well
because that episode that you

954
00:54:13,520 --> 00:54:18,080
just put out recapping the
Empowered Podcasting Conference

955
00:54:18,080 --> 00:54:20,880
really warmed my heart.
I really enjoyed it and I

956
00:54:20,880 --> 00:54:24,840
appreciated you sharing
everything about it, warts and

957
00:54:24,840 --> 00:54:30,160
all, about your experience there
as both a volunteer and

958
00:54:30,160 --> 00:54:32,400
attendee.
I appreciated that so much.

959
00:54:32,400 --> 00:54:34,800
Yvonne, thank you.
And we'll put a link to that

960
00:54:34,800 --> 00:54:39,440
episode in the show notes.
Mishawn, please share a win with

961
00:54:39,440 --> 00:54:40,600
us.
And before you do, I'm just

962
00:54:40,600 --> 00:54:43,760
going to ask our moderators
today if you want to share a

963
00:54:43,760 --> 00:54:45,240
win.
If you don't mind, please share

964
00:54:45,240 --> 00:54:49,000
it in the chat just to help us
with time this morning.

965
00:54:49,000 --> 00:54:52,080
I would appreciate it.
Mishawn, please share a win with

966
00:54:52,080 --> 00:54:54,720
us.
Yes, my sister and I went to the

967
00:54:54,720 --> 00:54:58,440
Jane Austen Society of North
America's annual meeting last

968
00:54:58,440 --> 00:55:01,360
week.
We got one Oh my God, you're the

969
00:55:01,360 --> 00:55:04,320
Boston sisters.
So someone we never met before

970
00:55:04,320 --> 00:55:09,560
listens to the podcast, and as a
result, we also have two speaker

971
00:55:09,560 --> 00:55:12,040
invites for virtual
presentations.

972
00:55:12,640 --> 00:55:15,720
Amazing.
Congratulations, Mishawn, all

973
00:55:15,720 --> 00:55:20,120
sorts of wins to share and
celebrate this this week.

974
00:55:20,120 --> 00:55:23,360
So congratulations to everybody.
Thank you for sharing.

975
00:55:23,360 --> 00:55:27,960
And again, thank you to my Co
hosts, moderators for skipping

976
00:55:28,120 --> 00:55:31,480
this week and hopefully put it
in the in the chat.

977
00:55:31,480 --> 00:55:33,320
And you know what, maybe it's
been a long time.

978
00:55:33,600 --> 00:55:37,560
Let's put up a post in our
Facebook empowered podcasting

979
00:55:37,560 --> 00:55:41,160
community to allow everybody to
share their wins from this past

980
00:55:41,160 --> 00:55:44,880
week.
And we are back Monday, 7:00 AM

981
00:55:44,880 --> 00:55:47,640
Eastern, as we are every Monday
through Friday.

982
00:55:47,640 --> 00:55:49,320
Come join us.
We're going to be talking all

983
00:55:49,320 --> 00:55:51,400
things podcasting content
creation.

984
00:55:51,560 --> 00:55:55,000
We'd love to have you continue
to be a part of this.

985
00:55:55,000 --> 00:55:58,760
So until Monday, make it a great
weekend.

986
00:55:58,760 --> 00:56:01,160
Everybody take care.
And thanks again to Sid.