We Evaluated The Runner’s Sole Podcast And Here’s What We Found

1
00:00:05,080 --> 00:00:07,000
Good morning podcasting Morning
Chat.

2
00:00:07,240 --> 00:00:13,600
Today is Thursday, October 23rd,
2025, and today we're kicking

3
00:00:13,600 --> 00:00:17,080
off our first podcast
evaluation, analyzing what the

4
00:00:17,080 --> 00:00:21,120
podcast The Runner's Soul gets
right and what it could sharpen

5
00:00:21,280 --> 00:00:26,640
for a niche running audience.
So if you're listening live on

6
00:00:26,640 --> 00:00:28,800
Clubhouse, hit the share button,
bottom left hand side of the

7
00:00:28,800 --> 00:00:31,560
screen and share it.
However, Clubhouse lets you.

8
00:00:31,560 --> 00:00:34,680
And if you're catching us via
podcast chatter or YouTube,

9
00:00:34,880 --> 00:00:37,240
please share this episode with a
fellow podcaster.

10
00:00:38,640 --> 00:00:42,920
And now give us about 30 seconds
and we'll get things rolling.

11
00:00:43,240 --> 00:01:22,320
Thanks for being here.
Good morning again podcasting

12
00:01:22,320 --> 00:01:24,280
morning chat.
Thanks so much for being here.

13
00:01:24,760 --> 00:01:28,680
I am your host Mark Ronik and
here on stage with me we have

14
00:01:28,680 --> 00:01:32,720
Jonathan Howard, producer Ashley
Feller, Sid Meadows, Dr. Fey,

15
00:01:32,720 --> 00:01:38,320
Nick Nolbach Feel better and
Rich Perry is back with us this

16
00:01:38,320 --> 00:01:42,000
morning.
Welcome to my fellow Co hosts

17
00:01:42,240 --> 00:01:45,800
and today is the day I'm
actually really excited.

18
00:01:45,800 --> 00:01:48,320
I told Dr. right before we
started, I'm pretty excited for

19
00:01:48,320 --> 00:01:49,760
this.
I think it's going to be a

20
00:01:49,760 --> 00:01:52,840
really valuable episode for
people, not just the person

21
00:01:52,840 --> 00:01:55,960
we're evaluating.
I think this is going to be

22
00:01:55,960 --> 00:01:59,760
helpful for anybody thinking
about their podcast and what

23
00:01:59,760 --> 00:02:01,840
kind of feedback they're looking
for.

24
00:02:02,480 --> 00:02:06,840
So we're going to do that.
And also I'm just excited

25
00:02:06,840 --> 00:02:11,600
because it's something fresh and
different for the for this crew

26
00:02:11,600 --> 00:02:15,200
for this show.
So we are going to dig into it.

27
00:02:15,200 --> 00:02:19,120
And before we do, I was also
telling Dr. before we started,

28
00:02:19,440 --> 00:02:24,200
had I been a smarter host or
maybe a more prepared host, I

29
00:02:24,200 --> 00:02:29,280
would have had a form for you to
fill out if you are interested

30
00:02:29,280 --> 00:02:32,280
in having your podcast
evaluated.

31
00:02:32,920 --> 00:02:36,800
So we're going to talk about
this just for a brief second as

32
00:02:36,800 --> 00:02:42,440
far as like making this easy for
people quick for people to fill

33
00:02:42,440 --> 00:02:46,480
out and be considered to have an
evaluation on the show.

34
00:02:46,480 --> 00:02:49,040
So, Dr. What do you think I'll.
Start with you.

35
00:02:49,560 --> 00:02:55,200
We should somehow make the form
optimal for the ease for you

36
00:02:55,200 --> 00:02:59,000
because I know you were having
like it was labor intensive.

37
00:02:59,040 --> 00:03:00,960
This this was labor intensive
for you?

38
00:03:01,080 --> 00:03:05,640
It was because first I have to
wrangle the crew and make sure

39
00:03:05,640 --> 00:03:09,640
everybody's listening and, and
I've created a form for an

40
00:03:09,640 --> 00:03:14,080
internal form for our crew to
help guide them with their

41
00:03:14,080 --> 00:03:18,200
feedback.
And so I know when people are or

42
00:03:18,200 --> 00:03:21,080
aren't listening because they're
not filling out the form, right.

43
00:03:21,080 --> 00:03:24,360
But we, most of the people here
on stage, have done this and

44
00:03:24,600 --> 00:03:26,960
they don't have to listen to the
whole thing 'cause we have

45
00:03:26,960 --> 00:03:28,920
plenty of clips to share for
everybody too.

46
00:03:29,000 --> 00:03:32,440
Right, right.
So anyway, So what we'll do is

47
00:03:32,440 --> 00:03:36,280
maybe make a form that it'll
just ask for your name, the

48
00:03:36,280 --> 00:03:40,240
podcast name, if we have
permission and anything

49
00:03:40,240 --> 00:03:42,520
specific.
Yep, your socials, anything

50
00:03:42,520 --> 00:03:45,480
specific you want us to analyze,
Like if there's something

51
00:03:45,480 --> 00:03:50,080
specific that you aren't sure
about, I'll add that to the

52
00:03:50,080 --> 00:03:51,640
form.
And of course, you got links to

53
00:03:51,640 --> 00:03:53,960
your podcast and all that good
stuff as well.

54
00:03:53,960 --> 00:04:00,280
So we'll try our damnedest to
put a link in the show notes for

55
00:04:00,280 --> 00:04:04,560
you to have your show considered
for a podcast evaluation.

56
00:04:04,560 --> 00:04:08,000
Which again, we know Dr. does
not like that word she doesn't

57
00:04:08,000 --> 00:04:09,280
want us to use.
Evaluation.

58
00:04:09,400 --> 00:04:12,720
I like it better than audit.
Yeah, even though I feel like

59
00:04:12,720 --> 00:04:15,200
audit is maybe more appropriate,
but I don't know.

60
00:04:15,280 --> 00:04:17,519
We're going to stick with
episode evaluations.

61
00:04:17,519 --> 00:04:21,079
I'm using the double ES for you
Dr. Thank you.

62
00:04:21,200 --> 00:04:21,880
Love the.
Alliteration.

63
00:04:23,320 --> 00:04:25,920
Yeah.
And if we come up with a better

64
00:04:25,920 --> 00:04:29,800
name, we shall.
All right, We've been talking

65
00:04:29,800 --> 00:04:31,720
about this all week.
We've already started talking

66
00:04:31,720 --> 00:04:34,240
about it today.
We're doing something different.

67
00:04:34,240 --> 00:04:37,440
We all sat down.
Most of us sat down and listened

68
00:04:37,440 --> 00:04:43,080
to the podcast called The
Runner's Soul Spelled SOLE.

69
00:04:43,680 --> 00:04:47,880
It's a show hosted by podiatrist
and runner Sharon Miller.

70
00:04:48,600 --> 00:04:53,080
Her podcast is all about foot
health, running science and

71
00:04:53,080 --> 00:04:57,520
keeping runners pain free.
And we're going to dig into

72
00:04:58,000 --> 00:05:01,600
episode 3 of four that she has
released so far.

73
00:05:02,160 --> 00:05:05,440
We're going to play a few short
clips of episode 3.

74
00:05:05,440 --> 00:05:08,680
We're going to talk through what
worked really well and where she

75
00:05:08,680 --> 00:05:11,000
might take things even further
next time.

76
00:05:11,960 --> 00:05:15,120
Plus, we're going to talk about
her branding and other areas

77
00:05:15,120 --> 00:05:18,800
around the podcast because I
think it's safe to say at least

78
00:05:18,800 --> 00:05:23,360
the people here know there's a
lot more to it than just the

79
00:05:23,360 --> 00:05:25,640
podcast.
When you're looking to grow,

80
00:05:25,640 --> 00:05:28,920
when you're looking to be
successful, even whatever,

81
00:05:28,920 --> 00:05:33,000
however you're defining success.
So we're going to do that.

82
00:05:33,000 --> 00:05:37,280
And I think the best way to kick
it off is I'm going to start

83
00:05:37,280 --> 00:05:40,680
with a clip and we'll start with
the intro.

84
00:05:41,280 --> 00:05:43,680
This is the intro to The
Runner's Soul.

85
00:05:43,680 --> 00:05:45,720
Take a listen.
And those of you in the audience

86
00:05:46,000 --> 00:05:48,640
pay attention to, I want you
your feedback as well.

87
00:05:48,640 --> 00:05:53,280
You can chime in on the chat or
come up on stage even better so

88
00:05:53,280 --> 00:05:55,960
that we can actually hear your
lovely voices.

89
00:05:56,360 --> 00:05:59,840
I will say this, remember that
we're doing this to help

90
00:05:59,840 --> 00:06:02,280
somebody.
We're not doing this to insult

91
00:06:02,280 --> 00:06:05,880
people, or in this case, we're
not doing it to insult Sharon.

92
00:06:06,200 --> 00:06:09,960
We're doing it because we
genuinely just want to share our

93
00:06:09,960 --> 00:06:13,880
feedback and hopefully it's
helpful enough to help her

94
00:06:13,880 --> 00:06:16,960
improve upon what she's already
doing because she's doing a lot

95
00:06:16,960 --> 00:06:18,680
of things right.
O, here we go.

96
00:06:18,680 --> 00:06:21,480
Let's play the intro.
This is, I don't know, something

97
00:06:21,480 --> 00:06:25,200
around 30 seconds or so and then
we'll talk about it on the other

98
00:06:25,200 --> 00:06:44,800
side.
Hey runners.

99
00:06:44,840 --> 00:06:48,200
Welcome back to The Runner's
Soul, where running meets

100
00:06:48,200 --> 00:06:54,040
science, stride by stride.
This is episode 3 and I'm

101
00:06:54,040 --> 00:06:59,000
Sharon, your rest and podiatrist
runner and unapologetic foot

102
00:06:59,000 --> 00:07:05,560
nerds.
And there you go, there is the

103
00:07:05,560 --> 00:07:08,640
intro to the Runner's Soul.
And I'll, I'll start just by

104
00:07:08,640 --> 00:07:12,720
commenting.
I like the short and sweet.

105
00:07:12,960 --> 00:07:15,440
I'll call it a generic intro
though.

106
00:07:15,440 --> 00:07:19,000
It's the first line or two that
she speaks when she starts

107
00:07:19,000 --> 00:07:22,040
speaking.
And then I also like how then

108
00:07:22,040 --> 00:07:25,920
it's a relatively smooth
transition into the specific

109
00:07:25,920 --> 00:07:29,680
intro to today's episode to
episode 3.

110
00:07:29,680 --> 00:07:33,680
I liked that a lot, and I'll
share one thing that I didn't

111
00:07:33,680 --> 00:07:35,840
love and then I'll pass it
along.

112
00:07:36,160 --> 00:07:40,120
I didn't love how long that
music played before we heard her

113
00:07:40,120 --> 00:07:41,960
talk.
That's what I was going to say.

114
00:07:42,080 --> 00:07:44,720
As much as I loved the music,
'cause I really loved the.

115
00:07:44,720 --> 00:07:47,120
Music I I was just bouncing my
head through while I was

116
00:07:47,120 --> 00:07:48,000
listening to.
It Yeah.

117
00:07:48,520 --> 00:07:52,080
I think it was just too long for
the intro, that's for sure.

118
00:07:52,080 --> 00:07:54,120
Yeah.
Just a lot of space between the

119
00:07:54,120 --> 00:07:55,840
music and when she starts
talking.

120
00:07:55,840 --> 00:08:00,320
And as I advise most of my
ironic media clients, just play

121
00:08:00,320 --> 00:08:03,000
it for two or three seconds.
And I mean, Dr. and I haven't

122
00:08:03,000 --> 00:08:06,200
had this conversation too,
because Dr. edits for Ironic

123
00:08:06,200 --> 00:08:09,440
Media, one of our editors, and
I've shared, I only like the

124
00:08:09,440 --> 00:08:13,760
music to play like 2 to 3
seconds before that host starts

125
00:08:13,760 --> 00:08:16,880
their intro because otherwise
it's just too much music.

126
00:08:17,200 --> 00:08:21,720
And you know, some people just
may get impatient even though

127
00:08:21,720 --> 00:08:26,040
it's, but Mark, it's only a few
seconds, it's only 1015 seconds.

128
00:08:26,040 --> 00:08:29,080
But I just don't think it's a
smart move.

129
00:08:29,080 --> 00:08:30,880
I think you got to get right
into it.

130
00:08:31,520 --> 00:08:32,799
Dr. do you want to share a
little?

131
00:08:32,799 --> 00:08:34,480
Do you have other thoughts on
the intro?

132
00:08:35,200 --> 00:08:40,480
I loved the music and it's
actually very close to the music

133
00:08:40,480 --> 00:08:46,600
that I chose for Podcast Help
Desk, but that baseline, the

134
00:08:46,680 --> 00:08:49,080
percussion, I've really drawn
towards that.

135
00:08:49,080 --> 00:08:53,440
But yeah, I think it is a little
too long for the intro.

136
00:08:53,680 --> 00:08:58,920
And also I want to is it time to
address her overall sound, her

137
00:08:59,120 --> 00:09:01,040
audio?
Let's just see if anybody else

138
00:09:01,040 --> 00:09:03,960
has feedback first on the
overall intro.

139
00:09:03,960 --> 00:09:06,600
Anyone want to chime in on their
thoughts?

140
00:09:07,040 --> 00:09:10,680
I know that Ashley in the chat
said she wasn't crazy about that

141
00:09:10,760 --> 00:09:13,640
clapping at the end of the
music.

142
00:09:14,360 --> 00:09:16,680
I kind of agree it goes on a
little too long.

143
00:09:16,680 --> 00:09:19,520
I'm OK with it if it's just, you
know, 2-3 claps.

144
00:09:20,040 --> 00:09:22,640
But that one, it was a little,
it started getting distracting

145
00:09:22,920 --> 00:09:26,440
to me as a listener.
Sid, did you want to comment?

146
00:09:26,440 --> 00:09:28,520
Good morning.
Good morning, everybody.

147
00:09:28,560 --> 00:09:30,680
I do appreciate that she
established her credentials

148
00:09:30,680 --> 00:09:34,320
really quickly.
I do agree that the intro music

149
00:09:34,320 --> 00:09:36,720
was a little bit long, but I
appreciate that she established

150
00:09:36,720 --> 00:09:40,760
her credentials as an expert in
this field because she's telling

151
00:09:40,760 --> 00:09:42,880
you, hey, this is what I do,
this is who I am.

152
00:09:42,880 --> 00:09:46,280
And so she has that authority,
if you will quote UN quote to

153
00:09:46,280 --> 00:09:49,360
talk about this topic.
Yes, I'm with you there, Sid.

154
00:09:49,360 --> 00:09:50,760
Great feedback.
Thank you.

155
00:09:50,760 --> 00:09:53,800
Yeah, I think it's important to
establish that right out of the

156
00:09:53,800 --> 00:09:55,560
gate.
Make it short and sweet so

157
00:09:55,840 --> 00:09:59,360
people instantly know what
they're getting into, who

158
00:09:59,360 --> 00:10:02,800
they're listening to, etcetera.
Anyone else want to chime in?

159
00:10:03,480 --> 00:10:06,520
No pressure or Ralph wants to
come up and join us on stage.

160
00:10:06,520 --> 00:10:09,120
We'll ask Ralph.
Hey, Ralph, good morning to you.

161
00:10:09,120 --> 00:10:11,240
Did you want to comment on the
intro?

162
00:10:12,080 --> 00:10:15,280
I like the music but then her
audio is just rough at the

163
00:10:15,280 --> 00:10:18,400
beginning and honestly it makes
me not want to listen.

164
00:10:18,880 --> 00:10:22,200
And I'm not trying to be mean
but this is my first, you know?

165
00:10:22,200 --> 00:10:24,560
My first inkling of this is
Ouch.

166
00:10:25,280 --> 00:10:28,520
OK, yeah, I got you.
And I know Dr. you were in

167
00:10:28,520 --> 00:10:31,800
agreeance with Ralph here.
We talked about that a little

168
00:10:31,800 --> 00:10:33,720
bit.
You're not crazy about her

169
00:10:33,720 --> 00:10:36,800
audio?
No, I think it might need some

170
00:10:36,800 --> 00:10:41,760
compression and that you can
handle that with, you know,

171
00:10:41,760 --> 00:10:45,240
Adobe.
The paid version of Adobe, not

172
00:10:45,240 --> 00:10:48,440
the free version Adobe.
Podcast, right?

173
00:10:48,920 --> 00:10:53,760
Adobe Voice Enhance also a
phonic.

174
00:10:53,760 --> 00:10:57,120
You can run it through a phonic.
And I would recommend one or the

175
00:10:57,160 --> 00:11:00,080
other, not both.
And I think maybe it needs some

176
00:11:00,080 --> 00:11:03,600
compression.
It does sound a little.

177
00:11:03,640 --> 00:11:05,760
Almost.
Like she's on her phone or

178
00:11:05,760 --> 00:11:06,280
something.
I'm.

179
00:11:06,320 --> 00:11:08,080
I'm not.
Sure, maybe I'm here's what I'm

180
00:11:08,080 --> 00:11:11,720
guessing because I hear this and
see this from other podcasters

181
00:11:11,720 --> 00:11:13,600
sometimes.
I'm guessing she's using a

182
00:11:13,600 --> 00:11:16,800
gaming headset.
Oh.

183
00:11:17,360 --> 00:11:19,560
Because that kind of sounds like
it to me.

184
00:11:20,160 --> 00:11:21,560
Ashley, did you want to say
something?

185
00:11:21,560 --> 00:11:23,400
And then I think Phil also
wanted to say something.

186
00:11:23,400 --> 00:11:24,760
I'll check in with Phil.
Go ahead.

187
00:11:24,760 --> 00:11:26,400
Ashley, good morning.
Thank you.

188
00:11:26,400 --> 00:11:27,480
Good morning.
Two things.

189
00:11:27,480 --> 00:11:29,680
First, if you're.
Listening on Clubhouse, bear in

190
00:11:29,680 --> 00:11:33,200
mind that I don't think the
audio quality is quite the same

191
00:11:33,480 --> 00:11:35,560
as when you listen on a
dedicated player.

192
00:11:35,560 --> 00:11:39,040
But also I'm with you.
I wrote this in on the form of

193
00:11:39,040 --> 00:11:43,120
my evaluation that she sounds
mid rangey.

194
00:11:43,200 --> 00:11:46,080
I don't hear a lot of highs and
I don't hear a lot of lows.

195
00:11:46,360 --> 00:11:50,240
I think she could like you said,
be using a gaming headset or

196
00:11:50,240 --> 00:11:55,120
maybe some sort of like a a
wired lapel mic possibly.

197
00:11:55,480 --> 00:11:57,880
I actually.
Think that she doesn't need any

198
00:11:57,880 --> 00:12:00,720
compression at all.
I actually think that she may

199
00:12:00,720 --> 00:12:04,920
have already run it through one
of those programs like Adobe

200
00:12:04,920 --> 00:12:08,400
Enhance or Iphonic, and that's
why it sounds a little bit

201
00:12:08,400 --> 00:12:11,520
squeezed.
But yeah, again, I think the

202
00:12:11,520 --> 00:12:14,960
quality sounds slightly better
on say, you know.

203
00:12:14,960 --> 00:12:17,280
Spotify or Apple, So just keep
that in mind.

204
00:12:18,200 --> 00:12:20,640
Those are good points.
I think Sid said he thought

205
00:12:20,640 --> 00:12:23,160
maybe she was using the phone.
Here's why I don't think she's

206
00:12:23,160 --> 00:12:25,880
using the phone is I actually
think the phone would have

207
00:12:25,880 --> 00:12:30,320
probably recorded better audio.
I think phones these days, if

208
00:12:30,320 --> 00:12:33,320
they're you're you know, I know
if I'm using the voice memo app

209
00:12:33,320 --> 00:12:37,800
on my iPhone, it sounds great
even without using earbuds or

210
00:12:37,800 --> 00:12:40,160
anything.
It the recording sounds solid.

211
00:12:40,160 --> 00:12:43,200
I'm not going to say it sounds
as good as using a microphone,

212
00:12:43,200 --> 00:12:47,080
but I but it's, it's quality.
So I think it's something

213
00:12:47,080 --> 00:12:48,680
different and it doesn't really
matter, right?

214
00:12:48,680 --> 00:12:51,640
It's just the bottom line here
is that we think she might need

215
00:12:51,640 --> 00:12:56,520
a better mic or some better post
production on the audio there.

216
00:12:56,520 --> 00:12:57,880
Nick, did you want to say
something?

217
00:12:57,880 --> 00:13:00,080
Actually, I'm going to go to
Phil 'cause I think I saw Phil

218
00:13:00,080 --> 00:13:02,040
flash his mic and then I'll go
to you, Nick.

219
00:13:02,240 --> 00:13:04,640
Go ahead, Phil.
Good morning everybody.

220
00:13:04,680 --> 00:13:08,600
It felt like she sounded in an
empty room, like it was or it

221
00:13:08,600 --> 00:13:11,320
was dead.
There was nothing behind it.

222
00:13:11,960 --> 00:13:16,280
I'm not sure if I'm explaining,
but it just felt like she was in

223
00:13:16,280 --> 00:13:19,920
a dead room and so there was no
like background noise.

224
00:13:19,920 --> 00:13:22,880
It just felt like her voice was
just loading in space.

225
00:13:22,880 --> 00:13:25,080
That's.
An interesting.

226
00:13:25,080 --> 00:13:26,760
I mean, that's, that's how I
felt.

227
00:13:27,080 --> 00:13:28,640
That's fair.
She had great energy.

228
00:13:28,640 --> 00:13:31,760
I like her intro.
I agree with most of what

229
00:13:31,760 --> 00:13:34,280
everybody says.
Like the intro music went too

230
00:13:34,280 --> 00:13:37,640
long.
There was some audio, but yeah,

231
00:13:37,640 --> 00:13:40,720
it just felt like her voice was
just in an empty space and it

232
00:13:40,880 --> 00:13:42,480
didn't have anything to connect
to.

233
00:13:42,800 --> 00:13:45,680
I want to say this about the
audio because I told this to Dr.

234
00:13:45,680 --> 00:13:48,120
yesterday when she said yeah, I
want to talk about the audio.

235
00:13:48,120 --> 00:13:52,480
I think it needs improvement.
And I said yes and no because I

236
00:13:52,480 --> 00:13:54,640
agree with everything everyone's
saying.

237
00:13:54,880 --> 00:13:58,840
I think it could sound so much
better if she's using a

238
00:13:58,840 --> 00:14:01,000
different microphone, let's just
call it that.

239
00:14:01,200 --> 00:14:04,640
But I can hear her and I can
hear her clearly.

240
00:14:05,480 --> 00:14:10,480
I think as podcasters we are
very sensitive to audio.

241
00:14:11,080 --> 00:14:15,280
So if the audio isn't stellar,
it catches us off guard.

242
00:14:15,560 --> 00:14:19,640
It we notice a flag goes up
because we've worked to the

243
00:14:19,640 --> 00:14:23,560
point where we can sound more
clear, we figured it out right?

244
00:14:23,560 --> 00:14:26,240
We've got the right microphones,
we've got the right setups, the

245
00:14:26,240 --> 00:14:30,080
sound environment, etcetera.
But in my opinion, let me

246
00:14:30,080 --> 00:14:33,520
preface and say I always would
encourage A podcaster to get the

247
00:14:33,520 --> 00:14:36,680
right kind of setup to make it
sound as good as possible.

248
00:14:37,120 --> 00:14:42,320
But as long as the audience can
hear you clearly, I think I'm OK

249
00:14:42,320 --> 00:14:44,560
with it.
Again, that's with my listener

250
00:14:44,560 --> 00:14:47,200
hat on, right?
If I'm putting on my producer

251
00:14:47,200 --> 00:14:51,320
hat, then I'm going to share
this feedback that she needs

252
00:14:51,320 --> 00:14:54,080
something different to record
with.

253
00:14:54,480 --> 00:14:56,560
OK, I'm going to go to Nick and
then let's move on.

254
00:14:56,720 --> 00:14:57,800
Go ahead, Nick.
Good morning.

255
00:14:58,280 --> 00:15:00,920
Hey, good morning.
Now I totally understand the

256
00:15:00,920 --> 00:15:04,600
irony of me talking about audio.
I was just, I was just thinking

257
00:15:04,600 --> 00:15:09,440
that.
I just want to throw in there

258
00:15:09,560 --> 00:15:13,960
like kind of just a broader idea
that I had when I was listening

259
00:15:13,960 --> 00:15:16,400
to the episode because I agree.
I love her voice.

260
00:15:16,400 --> 00:15:19,600
I love her energy.
Her accent is great.

261
00:15:19,600 --> 00:15:23,080
It is a very warm, inviting
voice.

262
00:15:23,640 --> 00:15:27,920
And to me, that audio quality
kind of pulls me away from it.

263
00:15:28,040 --> 00:15:30,960
It makes it a little bit less
intimate for me where I couldn't

264
00:15:31,840 --> 00:15:36,200
really settle into the episode.
And that's where I, I think if

265
00:15:36,200 --> 00:15:40,560
the audio quality was improved,
it brought that warmer feel to

266
00:15:40,600 --> 00:15:43,440
it where it really felt like she
was sitting in my ear.

267
00:15:44,000 --> 00:15:47,760
I think it would have like made
the episode so much better.

268
00:15:47,960 --> 00:15:52,560
OK, I think that's fair.
Again, I would wonder if Nick,

269
00:15:52,560 --> 00:15:56,280
you were never a podcaster,
never a content creator.

270
00:15:56,280 --> 00:15:58,240
I wonder if you would have felt
the same way.

271
00:15:58,240 --> 00:16:01,040
Maybe you would have, but I
think that just in this day and

272
00:16:01,040 --> 00:16:05,760
age, people are more used to
lower quality sound as well.

273
00:16:05,760 --> 00:16:09,920
Again, as long as they you can
be heard, I think listeners are

274
00:16:09,920 --> 00:16:13,240
more tolerant of that.
I agree with you to an extent,

275
00:16:13,240 --> 00:16:16,400
especially with the way social
medias, but I kind of think a

276
00:16:16,400 --> 00:16:19,400
lot of the podcasts like the
think of the most popular

277
00:16:19,440 --> 00:16:23,480
podcasts out there right now,
They're very well high produced.

278
00:16:23,840 --> 00:16:28,760
A lot of people are listening to
them and I do think in some form

279
00:16:28,760 --> 00:16:32,360
or fashion people tune into an
episode and are expecting

280
00:16:32,520 --> 00:16:34,960
something along the alert
quality.

281
00:16:35,320 --> 00:16:37,120
But like you said, I I totally
agree.

282
00:16:37,120 --> 00:16:38,840
She you can hear, you can
understand her.

283
00:16:38,840 --> 00:16:42,400
I think that's obviously the
most important piece of it and

284
00:16:42,560 --> 00:16:44,520
she did provide great
information.

285
00:16:44,720 --> 00:16:46,400
I just think it could just be
better.

286
00:16:47,000 --> 00:16:49,960
OK, there you go.
All right, so that's we'll we

287
00:16:49,960 --> 00:16:55,880
will leave it there for the
intro segment and let's move for

288
00:16:55,880 --> 00:16:57,560
a second.
I have more clips to play.

289
00:16:57,560 --> 00:17:02,560
But before we do, let's talk
about The Runner's Soul and how

290
00:17:02,560 --> 00:17:04,880
it presents itself.
In other words, let's talk about

291
00:17:04,880 --> 00:17:08,640
the name of the podcast, the
cover images, both the episode

292
00:17:08,640 --> 00:17:11,920
art, if anybody was paying
attention to that, and the

293
00:17:11,960 --> 00:17:16,359
overall series cover art, the
description of the show, how

294
00:17:16,359 --> 00:17:19,359
this specific episode is titled
and packaged.

295
00:17:19,359 --> 00:17:23,560
Let's dive into it.
So let's let me ask anybody here

296
00:17:23,560 --> 00:17:27,760
on stage, what do how do we feel
about the title of this show,

297
00:17:27,760 --> 00:17:31,640
The Runner's Soul?
That's Runner's RUNNER.

298
00:17:31,640 --> 00:17:35,600
Apostrophe S sole is spelled
SOLE.

299
00:17:36,240 --> 00:17:40,840
Does that pun work for you?
Does it sound expert yet

300
00:17:40,840 --> 00:17:42,320
approachable?
I'm sorry.

301
00:17:42,320 --> 00:17:45,240
I saw somebody flash their mic
and I didn't see who.

302
00:17:45,240 --> 00:17:46,400
Go ahead, Jonathan.
Good morning.

303
00:17:46,560 --> 00:17:49,240
Good morning, hope everybody's
having a good day over there.

304
00:17:49,400 --> 00:17:51,960
I'm over here on Chatter with
Amanda.

305
00:17:52,120 --> 00:17:56,120
The pun works for me, but the
branding was a little bit off

306
00:17:56,120 --> 00:17:59,480
for me overall.
The cover art, like I wanted to

307
00:17:59,480 --> 00:18:03,160
see some consistency between the
episode covers and the actual

308
00:18:03,160 --> 00:18:06,400
cover art and that was
definitely missing.

309
00:18:06,400 --> 00:18:09,360
They don't even feel like the
same show in my opinion.

310
00:18:09,840 --> 00:18:12,200
So I would like to see like the
shoe that she uses on the main

311
00:18:12,200 --> 00:18:17,120
cover art somehow on the episode
cover art tying it in together.

312
00:18:17,520 --> 00:18:21,440
And I feel like there needed to
be a little bit more explanation

313
00:18:21,440 --> 00:18:27,200
somewhere in what the Runner's
soul was because it would, it

314
00:18:27,200 --> 00:18:29,600
has the sneaker and it says
Runner's soul, but it was still

315
00:18:29,600 --> 00:18:31,120
missing.
Like, what am I getting out of

316
00:18:31,120 --> 00:18:34,720
this podcast just by listening
or looking at the cover art and

317
00:18:34,720 --> 00:18:37,400
stuff?
So that I found was a little bit

318
00:18:37,560 --> 00:18:40,760
little bit off.
OK, I this is fair.

319
00:18:40,760 --> 00:18:44,160
And Ashley, I'm going to ask, if
you don't mind, if you can grab

320
00:18:44,160 --> 00:18:48,040
a link to the Runner's Soul
because I think here on

321
00:18:48,040 --> 00:18:52,880
Clubhouse will it'll display
that cover art so everybody can

322
00:18:52,880 --> 00:18:54,640
see it.
That would be awesome.

323
00:18:55,120 --> 00:19:00,440
And yeah, I'm with Jonathan here
on The Runner's Soul cover art.

324
00:19:00,600 --> 00:19:04,280
I like it because it speaks to
the audience clearly.

325
00:19:04,280 --> 00:19:08,720
We we've got a good idea, right?
It's a big sneaker and it says

326
00:19:08,960 --> 00:19:12,240
The Runner's Soul.
Here are some of my issues with

327
00:19:12,240 --> 00:19:14,800
it.
For one, I would say avoid using

328
00:19:14,800 --> 00:19:18,760
scripts.
Script fonts, I should say,

329
00:19:19,840 --> 00:19:22,760
because it's hard sometimes for
people to read, especially when

330
00:19:22,760 --> 00:19:25,920
it's shrunken down on your phone
and you're scrolling through all

331
00:19:25,920 --> 00:19:27,960
sorts of cover art on your
podcast app.

332
00:19:28,440 --> 00:19:34,400
And because of that, also, the
word soul is tiny and it's at

333
00:19:34,400 --> 00:19:40,400
the it's at the toe of the shoe
and really hard to see it again,

334
00:19:40,400 --> 00:19:44,880
especially if we're looking
through a mobile device on a in

335
00:19:44,880 --> 00:19:48,880
a sea of different cover art,
it'll be really hard to read

336
00:19:48,880 --> 00:19:51,320
that.
So I like the sneaker.

337
00:19:51,320 --> 00:19:54,880
I like the use of colors.
She uses three colors, primary

338
00:19:54,880 --> 00:19:58,760
color being Navy and then some
red and white accents, which

339
00:19:58,760 --> 00:20:03,080
really pop on that Navy.
So I like that, but I want to

340
00:20:03,080 --> 00:20:09,160
see the words big and bold.
And yeah, sure still use the the

341
00:20:09,160 --> 00:20:12,040
sneaker because I think it helps
tie it all together.

342
00:20:12,520 --> 00:20:16,240
And the last thing I'll say is
I'm not sure if she really needs

343
00:20:16,240 --> 00:20:20,480
to put posted by.
Sharon Miller on the cover art

344
00:20:20,480 --> 00:20:23,600
specifically because it just
takes up real estate in my

345
00:20:23,600 --> 00:20:25,840
opinion.
And again, it'll probably appear

346
00:20:25,920 --> 00:20:29,880
quite small on a small screen
with not a lot of real estate.

347
00:20:30,280 --> 00:20:32,920
She's not famous, so nobody's
looking for her name.

348
00:20:33,120 --> 00:20:35,240
I felt like that was, yeah.
Also extra.

349
00:20:35,480 --> 00:20:37,600
I'm with everybody.
I like the colors of it.

350
00:20:37,600 --> 00:20:40,200
I do think there's some
adjustment that she can make

351
00:20:40,200 --> 00:20:42,120
with the name.
So the name really does stand

352
00:20:42,120 --> 00:20:45,520
out, like at the top, above it.
I actually like her name being

353
00:20:45,520 --> 00:20:47,440
there.
I have my name on my cover art.

354
00:20:47,760 --> 00:20:51,120
I just think on her name, she
should put Doctor Sharon because

355
00:20:51,120 --> 00:20:53,840
she is a doctor.
Again, I think that just lends

356
00:20:53,840 --> 00:20:57,760
to more credibility when you see
that so little thing, little

357
00:20:57,880 --> 00:21:01,040
tweaks like that.
But I do like the colors of it.

358
00:21:01,560 --> 00:21:03,680
So it feels, feels very
welcoming.

359
00:21:03,680 --> 00:21:05,760
Those red, white and blue
colors, especially the Navy.

360
00:21:05,760 --> 00:21:09,000
I may be biased because blue is
my favorite color, but not

361
00:21:09,000 --> 00:21:09,920
famous.
That's right.

362
00:21:10,720 --> 00:21:13,200
I'm certainly not.
But I thought it was welcoming.

363
00:21:13,200 --> 00:21:15,040
I just think there's some small
adjustments.

364
00:21:15,040 --> 00:21:18,520
Again, I was trying to look at
look at it this logo that's up

365
00:21:18,520 --> 00:21:21,000
on the screen now.
I was trying to look at it on

366
00:21:21,000 --> 00:21:23,840
Apple and I can't expand it to
make it bigger.

367
00:21:24,200 --> 00:21:26,640
And so it is hard to see your
name and it's hard.

368
00:21:26,640 --> 00:21:29,520
I didn't even see the word soul
until you mentioned it, Mark.

369
00:21:29,520 --> 00:21:32,840
So just some tweaks like that of
like the location, the size of

370
00:21:32,840 --> 00:21:35,840
it stuff.
Yeah, the word soul is so small.

371
00:21:35,840 --> 00:21:37,600
I mean, it's like the size of
the toes.

372
00:21:38,480 --> 00:21:43,320
It's so small there.
Did anyone think it was SOUL

373
00:21:43,560 --> 00:21:47,600
versus SOLE?
Originally, yeah, I would have,

374
00:21:47,640 --> 00:21:49,240
if you would have said the
runner's soul.

375
00:21:49,240 --> 00:21:52,240
I don't know, I might have gone
to SOLE just because it's such

376
00:21:52,240 --> 00:21:55,160
an obvious play.
But we've been saying it so much

377
00:21:55,160 --> 00:21:59,200
all week, spelling SOLE, that I
guess, you know that's not.

378
00:21:59,480 --> 00:22:03,400
But for the new ears that are
hearing it, the runner's soul, I

379
00:22:03,400 --> 00:22:06,760
think people when they put in
you know the so search words,

380
00:22:06,760 --> 00:22:10,840
when they try to look for it,
they will probably put in SOUL.

381
00:22:11,400 --> 00:22:13,720
I don't think anybody's going to
put soul in the search.

382
00:22:13,720 --> 00:22:17,280
They're going to put runner and
she's got that keyword there,

383
00:22:17,360 --> 00:22:19,880
so.
But The thing is, is that if

384
00:22:19,880 --> 00:22:23,800
they are looking specifically
for that podcast and they have

385
00:22:23,800 --> 00:22:25,520
it, Oh yeah, the Runner Soul,
let me look it up.

386
00:22:25,680 --> 00:22:27,520
And they put Runner Soul in the
search.

387
00:22:27,520 --> 00:22:31,480
So I'm not talking about someone
who's looking for a podcast I'm

388
00:22:31,480 --> 00:22:33,360
looking for.
I'm talking about someone who's

389
00:22:33,360 --> 00:22:35,480
looking for that specific
podcast.

390
00:22:35,960 --> 00:22:41,560
Normally, I don't like the names
in on the cover art, but she is

391
00:22:41,560 --> 00:22:42,840
a doctor.
Sid is right.

392
00:22:42,840 --> 00:22:47,000
I think it really adds to her
credibility, her cache.

393
00:22:47,680 --> 00:22:49,600
I'm not crazy about the line
art.

394
00:22:49,600 --> 00:22:55,280
I think the title gets lost.
I am for those big, bold, bulky

395
00:22:55,280 --> 00:22:57,720
letters.
I like the contrast with the

396
00:22:57,720 --> 00:23:00,280
light and the dark.
I do like that.

397
00:23:00,680 --> 00:23:04,960
And what I'm talking about now,
you know, we've talked a lot on

398
00:23:04,960 --> 00:23:10,120
this show about SEO.
This is ECO eye-catching

399
00:23:10,120 --> 00:23:14,200
optimization.
So when you're on my screen, my

400
00:23:14,360 --> 00:23:19,080
telephone screen is like 7
inches big and there are about,

401
00:23:19,640 --> 00:23:25,360
I don't know, 17 little squares
of different cover arts.

402
00:23:25,360 --> 00:23:30,880
So it has got to catch my eye
among all of those covers.

403
00:23:31,440 --> 00:23:36,480
And a good point to just, again,
if we're just talking solely on

404
00:23:36,480 --> 00:23:41,240
strategy here for a second, if
Sharon's looking to get better

405
00:23:41,240 --> 00:23:45,000
discoverability, the name
itself, the runner's soul like

406
00:23:45,000 --> 00:23:48,920
Sid kind of to what Sid was
saying or maybe I'm extending

407
00:23:48,920 --> 00:23:52,720
based on what Sid was saying.
The problem is, is would anybody

408
00:23:52,720 --> 00:23:56,960
be searching the runner's soul
if they are looking for help

409
00:23:56,960 --> 00:24:00,280
with footwear, with injuries,
etcetera?

410
00:24:01,160 --> 00:24:05,600
So this is where a subtitle or
some people call them extensions

411
00:24:05,960 --> 00:24:09,960
comes in, because underneath the
big title, the main title, you

412
00:24:09,960 --> 00:24:13,200
could put something like tips
and strategies for foot health,

413
00:24:13,480 --> 00:24:18,160
running shoes, and injury
prevention that puts all of

414
00:24:18,160 --> 00:24:23,360
those keywords right in there.
Yep, great suggestion DRI, and

415
00:24:23,360 --> 00:24:26,200
let me check in with Nick.
Nick, did you want to respond to

416
00:24:26,200 --> 00:24:29,800
any of this?
From an SEO standpoint, like

417
00:24:29,800 --> 00:24:33,720
obviously the title of the show
itself plays a role in it.

418
00:24:34,040 --> 00:24:38,520
But more than anything, I feel
like people are going to search

419
00:24:38,520 --> 00:24:41,320
and they're going to find
episodes and they're going to

420
00:24:41,320 --> 00:24:44,520
look at the episode titles and
say, is this the episode that

421
00:24:44,520 --> 00:24:46,760
I'm looking for?
They're not going to search

422
00:24:46,760 --> 00:24:51,320
something and look for a podcast
with a title that hits exactly

423
00:24:51,320 --> 00:24:52,800
what they're looking for
necessarily.

424
00:24:52,800 --> 00:24:55,440
They're going to find the
episode first and then they

425
00:24:55,480 --> 00:24:59,760
might dig into the actual show.
I was thinking more or less

426
00:24:59,760 --> 00:25:05,520
about people who, let's say you
hear someone talk in the, you

427
00:25:05,520 --> 00:25:08,080
know, someone next to you talk
in a cafe.

428
00:25:08,320 --> 00:25:11,320
I just tuned into a show called
Runner's Soul, blah, blah, blah,

429
00:25:11,320 --> 00:25:12,440
blah.
And they talk about it.

430
00:25:12,760 --> 00:25:17,840
So if I go to, if I go to my
directory and put in Runner's

431
00:25:17,840 --> 00:25:21,680
Soul, I have to play around with
the spelling of that before it

432
00:25:21,680 --> 00:25:23,920
comes up.
Thank you, Dr. Thank you, Nick.

433
00:25:23,920 --> 00:25:26,400
And yeah, this is a good
transition to just talking about

434
00:25:26,400 --> 00:25:29,520
her episode titles for a second.
This particular episode we're

435
00:25:29,680 --> 00:25:34,560
evaluating today it the title is
shows inserts and barefoot

436
00:25:34,640 --> 00:25:36,920
debates.
I'm OK with that title,

437
00:25:37,240 --> 00:25:40,760
especially when I'm here in when
I'm the first 3 words are shoes,

438
00:25:40,760 --> 00:25:44,640
inserts, barefoot, all keywords
I'm sure in some way, shape or

439
00:25:44,640 --> 00:25:47,240
form for her audience.
So I like that there's some

440
00:25:47,240 --> 00:25:50,840
others.
I saw it there, Episode 2, Step

441
00:25:50,840 --> 00:25:54,480
wrong hurt long common running
injuries.

442
00:25:54,600 --> 00:25:57,280
Now the common running injuries
part, I think that's what she

443
00:25:57,280 --> 00:25:59,640
should lead with, right?
Because that's something

444
00:25:59,640 --> 00:26:03,280
somebody might search, right?
So yeah, just think about SEO

445
00:26:03,280 --> 00:26:06,240
when you're doing your episode
titles just as much, you know?

446
00:26:06,280 --> 00:26:09,280
And so her most recent episode,
building strength and mobility

447
00:26:09,280 --> 00:26:12,600
after finding your perfect shoe.
That's also pretty strong in my

448
00:26:12,600 --> 00:26:15,280
opinion.
So also, you know, I've heard

449
00:26:15,440 --> 00:26:18,440
two different camps on this.
Whether or not your show

450
00:26:18,440 --> 00:26:23,080
description shows up, is SEO
capable?

451
00:26:23,080 --> 00:26:25,480
I don't even know the right
words, but you know what I'm

452
00:26:25,480 --> 00:26:28,560
saying, whether or not
directories take SEO into

453
00:26:28,560 --> 00:26:31,640
consideration for your show
description.

454
00:26:32,080 --> 00:26:34,080
And I've heard there are two
camps on this.

455
00:26:34,080 --> 00:26:38,600
So I don't know which is true,
but I would prefer to air on the

456
00:26:38,600 --> 00:26:43,240
side of perhaps if it's doesn't
happen now, perhaps it's going

457
00:26:43,240 --> 00:26:46,120
to one day.
So I better optimize my show

458
00:26:46,120 --> 00:26:49,400
description with a bunch of SEO
words.

459
00:26:49,960 --> 00:26:54,720
So right now she has Our feet
carry us everywhere, yet we

460
00:26:54,720 --> 00:26:58,600
rarely give them attention.
They deserve the runner's soul.

461
00:26:58,600 --> 00:27:02,080
Sharon, an experienced
podiatrist with over 20 years of

462
00:27:02,120 --> 00:27:05,360
practice, breaks down foot
health in a way that's easy to

463
00:27:05,360 --> 00:27:07,240
understand.
From everyday walkers to

464
00:27:07,240 --> 00:27:10,440
marathon runners and
professional athletes, this

465
00:27:10,440 --> 00:27:14,680
podcast covers injuries,
prevention, footwear, practical

466
00:27:14,720 --> 00:27:18,080
foot care tips perfect for
anyone who wants to walk, run,

467
00:27:18,160 --> 00:27:21,800
live without foot pain.
She has a lot of good words in

468
00:27:21,800 --> 00:27:24,360
there.
I would probably go to Google,

469
00:27:24,560 --> 00:27:27,960
you know that spot in Google
where it says people are also

470
00:27:27,960 --> 00:27:31,080
asking and it has a bunch of
questions.

471
00:27:31,080 --> 00:27:33,880
And I would probably put some of
those.

472
00:27:34,200 --> 00:27:37,520
But here's here's what this
podcast answers and then put

473
00:27:37,520 --> 00:27:38,760
some of those questions in
there.

474
00:27:39,680 --> 00:27:43,520
Yeah, thank you, Dr. Appreciate
that advice as well.

475
00:27:43,520 --> 00:27:47,640
And real quick and then let's
get we'll go to another clip,

476
00:27:48,080 --> 00:27:52,560
but real quick, let's address
the episode art for a second

477
00:27:52,560 --> 00:27:55,880
because somebody did earlier,
might have been Jonathan.

478
00:27:55,920 --> 00:28:00,000
But the episode art in my
opinion, it's a little too busy.

479
00:28:00,520 --> 00:28:04,320
There is a ton of text on it.
It says the Runner's Soul

480
00:28:04,320 --> 00:28:08,600
podcast and by the way, the
Runner's Soul Podcast as no tie

481
00:28:08,600 --> 00:28:11,840
as Jonathan, I think was saying
to her actual episode.

482
00:28:12,160 --> 00:28:14,760
I'm sorry, her actual cover art
righty.

483
00:28:14,760 --> 00:28:16,880
There's no sneaker.
It's different font.

484
00:28:16,880 --> 00:28:20,080
It doesn't match at all.
She does have the episode title,

485
00:28:20,080 --> 00:28:23,600
but it's kind of tiny.
She has the episode number that

486
00:28:23,920 --> 00:28:26,640
also kind of tiny.
It sticks out a little bit and

487
00:28:26,640 --> 00:28:29,920
share it with Sharon Miller.
You barely see and then she uses

488
00:28:29,920 --> 00:28:35,520
a little wave artwork, you know,
audio waves, I guess just to tie

489
00:28:35,520 --> 00:28:37,680
it back together to being a
podcast.

490
00:28:37,680 --> 00:28:40,960
I think a lot of this and then
she has even a little logo that

491
00:28:40,960 --> 00:28:44,280
says podcast in the corner.
A lot of this is unnecessary,

492
00:28:44,840 --> 00:28:47,280
especially when just yesterday
we were talking about that

493
00:28:47,280 --> 00:28:51,720
YouTube playbook and how YouTube
talks about how not only how

494
00:28:51,720 --> 00:28:57,640
important those thumbnails are,
but also how to utilize them,

495
00:28:57,640 --> 00:29:00,280
how to take advantage of them.
And and it was to keep it to

496
00:29:00,280 --> 00:29:04,760
around 3:00 to 5:00 words.
It was to keep it to a few

497
00:29:04,760 --> 00:29:08,200
colors, use someone's face,
right?

498
00:29:08,200 --> 00:29:10,320
I think that was one of the
suggestions on there.

499
00:29:10,720 --> 00:29:16,360
So I would say limit this to
just the episode title and maybe

500
00:29:16,360 --> 00:29:20,040
some simple imagery that really
ties it either to your series or

501
00:29:20,040 --> 00:29:22,560
ties it to the episode
specifically.

502
00:29:23,440 --> 00:29:25,360
Does anyone else want to comment
before I go to the?

503
00:29:25,360 --> 00:29:27,520
Next clip, Renee said something
in the comments that spot on.

504
00:29:27,520 --> 00:29:30,720
It looks like two different
brands right from our marketing

505
00:29:30,720 --> 00:29:32,800
expert in the room.
I think that's a great call out.

506
00:29:33,000 --> 00:29:36,480
I also don't think that she
needs the microphone on there.

507
00:29:36,560 --> 00:29:40,520
I think the microphone is just
taking up space into something

508
00:29:40,680 --> 00:29:44,920
that Dr. said just a second ago.
I googled Sharon Miller,

509
00:29:44,920 --> 00:29:51,640
podiatrist Australia and about
two scrolls down is her app is

510
00:29:51,640 --> 00:29:56,400
her podcast from Apple with the
description that was Dr. Read

511
00:29:56,400 --> 00:29:59,280
off.
So that box were you saying

512
00:29:59,280 --> 00:30:01,320
about your show?
It is searchable.

513
00:30:01,320 --> 00:30:04,640
So it does come up on Google.
It's about two two things down.

514
00:30:04,640 --> 00:30:08,080
I had to put Australia in there
specifically because it was

515
00:30:08,080 --> 00:30:10,960
showing me Sharon Miller's in
Texas.

516
00:30:11,480 --> 00:30:13,920
All right, there you go.
And thank you for also calling

517
00:30:13,920 --> 00:30:16,280
out what Renee said.
Yeah, that's awesome.

518
00:30:16,280 --> 00:30:18,800
Thank you.
And I'm sharing it here live on

519
00:30:18,800 --> 00:30:20,640
Clubhouse.
If you want to see what I mean

520
00:30:20,640 --> 00:30:25,280
by the episode artwork, and you
know this, it's a great example

521
00:30:25,280 --> 00:30:28,120
here on the Clubhouse screen
because it's small.

522
00:30:28,160 --> 00:30:32,480
And I just from sitting here and
looking across my desk at the

523
00:30:32,480 --> 00:30:34,880
phone, I can't really read any
of it.

524
00:30:34,880 --> 00:30:38,520
And I do have my glasses on.
I can't really read any of it.

525
00:30:38,520 --> 00:30:40,400
So that's something to really
consider.

526
00:30:40,400 --> 00:30:43,720
It's when it's going to appear
in places where it's going to be

527
00:30:43,800 --> 00:30:47,800
considerably smaller.
How well can, how legible is it?

528
00:30:48,520 --> 00:30:52,160
So let's keep it moving.
Thank you for that part of the

529
00:30:52,160 --> 00:30:55,160
discussion.
Let's talk about the next part

530
00:30:55,160 --> 00:30:57,320
of her episode.
So we've played the intro for

531
00:30:57,320 --> 00:31:00,680
you.
This bit comes right after the

532
00:31:00,680 --> 00:31:04,160
intro.
Sharon actually recaps the the

533
00:31:04,160 --> 00:31:09,120
previous episode and uses some
sound cues to punctuate the

534
00:31:09,120 --> 00:31:12,200
different transitions, so let's
see how that lands.

535
00:31:12,200 --> 00:31:13,720
I'm going to play that for you
right now.

536
00:31:13,920 --> 00:31:18,360
If you tuned into last episode,
we dug into something that every

537
00:31:18,360 --> 00:31:21,480
runner eventually faces
injuries.

538
00:31:23,840 --> 00:31:28,800
So we unpacked the five most
common running injuries I see in

539
00:31:28,800 --> 00:31:33,000
the clinic, why they happen, and
how to spot them before they

540
00:31:33,000 --> 00:31:36,240
sideline you.
So let's begin.

541
00:31:40,640 --> 00:31:44,080
I liked overall her use of
sounds.

542
00:31:44,640 --> 00:31:48,480
I didn't like the transition at
the end there with the electric

543
00:31:48,480 --> 00:31:52,080
guitar, but I am a fan of using
sounds.

544
00:31:52,360 --> 00:31:58,080
So maybe I'm being a little bias
but I liked how when she said we

545
00:31:58,080 --> 00:32:02,920
did this Ding, we did this Ding.
I I like that it keeps my

546
00:32:02,920 --> 00:32:05,120
attention.
Maybe they also, that's my ADHD

547
00:32:05,120 --> 00:32:08,040
brain, I don't know.
And I would have been cool with

548
00:32:08,040 --> 00:32:12,880
a transition at the very end of
what she said, but I just didn't

549
00:32:12,880 --> 00:32:16,800
like the IT was too loud.
The electric guitar, it felt a

550
00:32:16,800 --> 00:32:19,000
little jarring.
It felt a little out of place

551
00:32:19,000 --> 00:32:21,800
from the rest of it.
If anything, keep If you want to

552
00:32:21,800 --> 00:32:25,440
use music to transition, use a
piece of the music that you

553
00:32:25,440 --> 00:32:28,240
started the episode with.
That's branding.

554
00:32:28,600 --> 00:32:32,640
If I'm going to use transitions
with music on this show, I'll

555
00:32:32,640 --> 00:32:35,560
probably, if it's music
specific, I'm going to probably

556
00:32:35,560 --> 00:32:39,080
use our theme music because it's
something that people are used

557
00:32:39,080 --> 00:32:41,800
to and connect with.
OK, lots of people want to chime

558
00:32:41,840 --> 00:32:43,800
in here.
I'm going to go to Jonathan

559
00:32:43,800 --> 00:32:49,760
first.
On 1st listen I didn't mind the

560
00:32:50,200 --> 00:32:54,880
sounds at first but on 2nd
listen through it, it actually

561
00:32:54,880 --> 00:32:58,200
really threw me off.
I it it almost seemed like

562
00:32:58,280 --> 00:33:03,760
overkill and they almost seemed
too loud and too long.

563
00:33:03,880 --> 00:33:06,120
Like there was even times where
she wasn't talking there was a

564
00:33:06,120 --> 00:33:08,800
sound effect.
There was it just didn't work

565
00:33:08,800 --> 00:33:11,400
and it didn't really help for
overall the branding of the

566
00:33:11,400 --> 00:33:13,440
show.
I think like you said, if you

567
00:33:13,440 --> 00:33:17,440
want to use it then cruise the
the song that you're using as

568
00:33:17,440 --> 00:33:20,440
the transition or something.
I thought it was just overkill.

569
00:33:20,840 --> 00:33:23,200
And that's the key.
I think you're right, Jonathan.

570
00:33:23,280 --> 00:33:28,600
I think she's smart using sound
effects and music to keep

571
00:33:28,600 --> 00:33:32,040
people's attention.
I think what may serve her and

572
00:33:32,040 --> 00:33:34,640
her audience is to do it a
little less.

573
00:33:35,600 --> 00:33:38,280
I think maybe, as you said, it's
a little overkill.

574
00:33:38,960 --> 00:33:41,840
My advice to Sharon would be to
ease up a little bit.

575
00:33:42,360 --> 00:33:44,920
It's OK to use the sounds, but
ease up a little bit.

576
00:33:45,600 --> 00:33:48,120
I see some people agree with me
and I see that we have mixed

577
00:33:48,120 --> 00:33:52,640
reviews in the chat.
Some people saying they like the

578
00:33:52,640 --> 00:33:54,680
transitions, they like the sound
effects.

579
00:33:54,680 --> 00:33:57,320
Others people, other people
saying Nope, don't like it at

580
00:33:57,320 --> 00:33:59,760
all.
I really thought that I was

581
00:33:59,760 --> 00:34:05,080
going to really crap all over
these sound effects, but I

582
00:34:05,080 --> 00:34:07,960
actually found that I did not
mind them at all.

583
00:34:08,639 --> 00:34:12,960
Have you seen those videos where
you see the tip of a pencil and

584
00:34:12,960 --> 00:34:15,199
it sketches out really, really
quickly?

585
00:34:15,360 --> 00:34:20,040
When that's the exact kind of
the thing that I got in my mind

586
00:34:20,040 --> 00:34:22,719
is she was talking and all these
sound effects were going.

587
00:34:22,880 --> 00:34:27,440
That's the exact thing.
And maybe that transition with

588
00:34:27,440 --> 00:34:31,880
the guitar kind of sounded a
little distorted, kind of too

589
00:34:31,880 --> 00:34:33,880
loud.
Maybe that could be changed.

590
00:34:33,880 --> 00:34:37,320
And yeah, I think that maybe
putting in her theme music there

591
00:34:37,320 --> 00:34:39,600
would be really a much better
idea.

592
00:34:40,120 --> 00:34:42,920
I surprised myself.
I did not mind those sound

593
00:34:42,920 --> 00:34:45,560
effects at all.
Maybe some were a tiny bit loud,

594
00:34:45,560 --> 00:34:50,280
but overall I felt it really
helped move the the whole show

595
00:34:50,280 --> 00:34:52,760
forward.
I agree with you.

596
00:34:52,760 --> 00:34:56,719
I do think it's, I think it
needs to be a little, she needs

597
00:34:56,719 --> 00:34:59,800
to lighten up a little bit on it
because we do have enough people

598
00:34:59,800 --> 00:35:02,520
reacting to it saying they are
not fans of it.

599
00:35:03,000 --> 00:35:07,280
So I think others agree as well.
I want to ask Ralph, you put

600
00:35:07,280 --> 00:35:10,400
something in the chat and I want
to just get some clarity on this

601
00:35:10,400 --> 00:35:12,200
since you're still up here on
stage.

602
00:35:12,400 --> 00:35:15,760
You said beyond the sounds,
let's address getting to the

603
00:35:15,760 --> 00:35:19,320
point of the episode.
What I'm talking about is like,

604
00:35:19,360 --> 00:35:22,760
I just don't think doing a recap
at the beginning of your episode

605
00:35:22,760 --> 00:35:27,160
is very fruitful because if I'm
a listener to your show, I don't

606
00:35:27,160 --> 00:35:29,080
need you to tell me what you
talked about last week.

607
00:35:29,440 --> 00:35:31,320
I want you to tell me what
you're going to, what I'm going

608
00:35:31,320 --> 00:35:34,640
to learn from you today.
I don't need you to recap what

609
00:35:34,640 --> 00:35:36,880
happened last week.
I just think that's wasted space

610
00:35:36,880 --> 00:35:39,640
at the front and people are
going to drop off when they hear

611
00:35:39,640 --> 00:35:42,680
that I just dropped that from my
shoes because I just don't think

612
00:35:42,680 --> 00:35:43,400
it's effective.
So.

613
00:35:43,840 --> 00:35:48,120
Rob, can I ask you a question?
At the end of this show, she

614
00:35:48,120 --> 00:35:51,080
tells you what to look forward
to in the next episode.

615
00:35:51,320 --> 00:35:53,760
Is that something that you would
get along with or no?

616
00:35:54,200 --> 00:35:57,840
So I used to do the same thing
and what I found is that if

617
00:35:57,840 --> 00:36:00,360
people love your content, you
don't need to tell them to come

618
00:36:00,360 --> 00:36:02,920
back the next day or next week.
They're going to come back

619
00:36:02,920 --> 00:36:04,920
anyway.
I just think that's wasted time

620
00:36:04,920 --> 00:36:06,520
for them as well.
But that's just my personal

621
00:36:06,520 --> 00:36:08,600
opinion.
I agree and disagree.

622
00:36:08,680 --> 00:36:12,160
Her recap was very short.
She wasn't wasting a lot of time

623
00:36:12,160 --> 00:36:14,480
on it.
And I think that that's helpful.

624
00:36:14,680 --> 00:36:18,040
If a new listener stumbles on
episode 3, if that's the first

625
00:36:18,040 --> 00:36:21,560
episode they're listening to, it
might intrigue them.

626
00:36:21,560 --> 00:36:24,440
They may say, oh, that's
actually something that I really

627
00:36:24,440 --> 00:36:27,480
am looking for here.
So as long as she keeps it short

628
00:36:27,480 --> 00:36:30,160
and sweet, which I believe she
did, I don't personally have a

629
00:36:30,160 --> 00:36:33,360
problem with that.
And I also think it's a smart

630
00:36:33,360 --> 00:36:36,480
move to at the end, give a
little tease to the next

631
00:36:36,480 --> 00:36:38,520
episode.
You're right, her regular

632
00:36:38,520 --> 00:36:42,040
audience are probably going to
turn in TuneIn anyway.

633
00:36:42,360 --> 00:36:45,560
But for newer listeners, I think
you have to play.

634
00:36:45,560 --> 00:36:49,960
You have to cater to both sides
of your audience, your newbies

635
00:36:50,440 --> 00:36:54,120
and your super fans.
Let's just call it for now that

636
00:36:54,240 --> 00:36:56,240
my opinion.
I agree with you on that,

637
00:36:56,240 --> 00:36:59,200
although she did almost it was
almost 3 minutes before she

638
00:36:59,200 --> 00:37:02,360
really started talking about her
topic in the episode, but Amanda

639
00:37:02,360 --> 00:37:04,800
has something she wanted to add.
Go for it, Amanda.

640
00:37:05,080 --> 00:37:08,200
I disagree.
I think if you're recapping,

641
00:37:08,200 --> 00:37:11,000
it's important because so I did
this recently.

642
00:37:11,360 --> 00:37:15,200
I had a hotline call in about
two weeks ago and then I found

643
00:37:15,200 --> 00:37:18,000
out more information.
The hotline was very creepy,

644
00:37:18,000 --> 00:37:23,120
mind you, I found a little more
information, so it evolved a

645
00:37:23,120 --> 00:37:25,480
little bit.
But I knew that if somebody was

646
00:37:25,480 --> 00:37:29,000
coming in and catching that
specific episode, the updated

647
00:37:29,000 --> 00:37:31,960
episode, they wouldn't
understand what was going on.

648
00:37:34,400 --> 00:37:36,560
The The hotline hotline call
call in in again again and and I

649
00:37:36,528 --> 00:37:38,160
I was was kind kind of of going
going back back and and forth

650
00:37:37,768 --> 00:37:39,480
forth, but but then then after
after talking talking to to a a

651
00:37:39,480 --> 00:37:41,800
few few people people, we we all
all kind kind of of agreed

652
00:37:41,328 --> 00:37:43,080
agreed that that if if someone's
someone's coming coming in in on

653
00:37:42,968 --> 00:37:45,120
on just just that that specific
specific episode episode and and

654
00:37:45,120 --> 00:37:46,760
hearing hearing the the update
update, they're they're going

655
00:37:46,608 --> 00:37:48,680
going to to be be completely
completely lost lost. so I did

656
00:37:48,680 --> 00:37:52,160
have to give that recap it was a
little time consuming because

657
00:37:52,160 --> 00:37:55,920
the call in itself was like 2
minutes long again it was creepy

658
00:37:56,160 --> 00:38:01,000
but it was important in order
for me to tell that story and to

659
00:38:01,000 --> 00:37:55,400
give that updated dose of
entertainment Again, it was

660
00:37:55,400 --> 00:38:00,800
creepy, but it was important in
order for me to tell that story

661
00:38:00,800 --> 00:38:04,880
and to give that updated dose of
entertainment to what they have

662
00:38:04,880 --> 00:38:07,000
previously listened to two weeks
ago.

663
00:38:07,000 --> 00:38:10,120
And those who, who heard it, you
know, they're, they're hearing

664
00:38:10,120 --> 00:38:13,240
it again.
It refreshed their memory and it

665
00:38:13,240 --> 00:38:16,640
just kind of like wrapped them
back into the story, I feel.

666
00:38:16,800 --> 00:38:19,600
So I don't know, I, I think
sometimes recapping, you know,

667
00:38:19,600 --> 00:38:22,480
you want to, you want to think
of time, but I think it's

668
00:38:22,480 --> 00:38:24,800
important in some cases.
Fair enough.

669
00:38:24,800 --> 00:38:27,160
Thank you.
Amanda, does anyone else, I

670
00:38:27,160 --> 00:38:28,880
guess Renee, you're on stage
here.

671
00:38:28,880 --> 00:38:32,840
Did you want to comment at all?
Yeah, I wanted to comment on

672
00:38:32,840 --> 00:38:35,840
that.
So we all know what podcast we

673
00:38:35,840 --> 00:38:39,880
go to and they have a designated
3 minutes of intro and you'd

674
00:38:39,880 --> 00:38:43,600
learn to hit, you know, 6 times
through to get past it because

675
00:38:43,600 --> 00:38:45,120
you don't need to hear their
commercials.

676
00:38:45,520 --> 00:38:47,520
We all do that.
So she's going to do that every

677
00:38:47,520 --> 00:38:49,240
time.
Then her regular listeners are

678
00:38:49,240 --> 00:38:51,960
going to go past it.
Those that don't quite know her

679
00:38:51,960 --> 00:38:54,320
that well, they're probably
going to listen to it now.

680
00:38:54,320 --> 00:38:59,920
I'd like a timed episode
reference throughout.

681
00:39:00,320 --> 00:39:04,120
I think they can be poised more
throughout the whole podcast,

682
00:39:04,120 --> 00:39:08,720
such as, yeah, we talked about
this in another episode called

683
00:39:08,720 --> 00:39:12,120
Blah, blah, blah, or reference
at least the words in the title.

684
00:39:12,440 --> 00:39:15,240
And then you're doing something
that is really important for

685
00:39:15,240 --> 00:39:19,280
SEO, for Google for websites,
which is called internal

686
00:39:19,280 --> 00:39:21,920
linking.
When you can link to other pages

687
00:39:21,920 --> 00:39:24,400
in your website.
This brings you up fire and

688
00:39:24,400 --> 00:39:28,120
search.
So I look at just learning the

689
00:39:28,120 --> 00:39:30,920
podcast world and listening to
you guys talk.

690
00:39:31,320 --> 00:39:35,560
I'm thinking that would also be
nicely placed in my podcast,

691
00:39:35,560 --> 00:39:38,360
just like on YouTube, that give
you the feature that you can

692
00:39:38,360 --> 00:39:42,200
point up to the upper left hand
corner and say, Hey, we here is

693
00:39:42,440 --> 00:39:45,320
a we talked about this in
another video here.

694
00:39:45,320 --> 00:39:47,800
I'll put the link here and
there's the link which takes you

695
00:39:47,800 --> 00:39:51,720
and keeps you on a platform.
So I could see with podcasting

696
00:39:51,960 --> 00:39:56,520
that referencing another video.
I'm sorry, I can't podcast

697
00:39:56,680 --> 00:40:01,000
referencing another podcast
would be ideal because you're

698
00:40:01,000 --> 00:40:03,320
letting people who are listening
to the first time know.

699
00:40:03,480 --> 00:40:04,960
Oh, I spoke about.
That.

700
00:40:05,720 --> 00:40:07,800
And then they're going to go
looking for that.

701
00:40:07,840 --> 00:40:11,160
But to throw it in the front, I
agree with Ralph in the front

702
00:40:11,440 --> 00:40:13,640
every time.
I'm going to learn to skip

703
00:40:13,640 --> 00:40:16,040
through it.
I'm here to learn today.

704
00:40:16,040 --> 00:40:19,600
This might be my first time
listening, but if you lace it in

705
00:40:19,880 --> 00:40:22,640
with just a few words here and
there and talking about other

706
00:40:22,640 --> 00:40:25,880
episodes, you know, I think I'd
like to make a practice of maybe

707
00:40:25,920 --> 00:40:28,920
at least two, you know,
referencing, you know, we talked

708
00:40:28,920 --> 00:40:32,800
about that in a in another
podcast.

709
00:40:32,800 --> 00:40:36,280
So I think that internal linking
or whatever we're going to you

710
00:40:36,280 --> 00:40:40,880
call it for podcasting episode
referencing, there we go.

711
00:40:41,040 --> 00:40:42,520
Something like that is very
important.

712
00:40:42,520 --> 00:40:46,480
And Renee, are we talking about
because of the transcript, is

713
00:40:46,480 --> 00:40:50,520
that what we're talking about?
Because audio is not picked up

714
00:40:50,520 --> 00:40:53,920
by CEO, right?
I mean, so we're talking about

715
00:40:53,920 --> 00:40:57,320
the transcript that comes from.
Is that what we're talking

716
00:40:57,320 --> 00:40:59,320
about?
Well, for what I was talking

717
00:40:59,320 --> 00:41:01,680
about was as a listener, I'm
going to skip through it.

718
00:41:01,680 --> 00:41:04,720
And as a listener, you're going
to be advertising to me what

719
00:41:04,720 --> 00:41:07,240
your other episodes are.
So I realized how well-rounded

720
00:41:07,240 --> 00:41:08,960
you are.
But yeah, if you're going to

721
00:41:08,960 --> 00:41:12,000
have show notes and or
transcript in here, yeah, then

722
00:41:12,000 --> 00:41:14,160
that's going to be picked up by
YouTube SEO.

723
00:41:14,400 --> 00:41:16,480
And I don't know much about
podcast SEO.

724
00:41:16,520 --> 00:41:19,840
I'm still figuring that out.
More to come on that, Renee.

725
00:41:19,840 --> 00:41:23,000
We're going to be, we're going
to be bringing in a guest to

726
00:41:23,000 --> 00:41:25,080
talk about that in the next
couple weeks.

727
00:41:25,080 --> 00:41:28,160
So stay tuned there.
Oh, good episode referencing

728
00:41:28,160 --> 00:41:30,240
there, Mark.
Very good, Very good.

729
00:41:30,800 --> 00:41:31,960
Thank you.
Appreciate that.

730
00:41:32,760 --> 00:41:34,080
Phil, did you want to add
something?

731
00:41:34,560 --> 00:41:38,360
Just to jump off of what Renee
was saying, yeah.

732
00:41:38,440 --> 00:41:41,800
And what Dr. said, if you
reference your episode, it's

733
00:41:41,800 --> 00:41:45,400
going to show up in the SEO of
your transcript.

734
00:41:45,400 --> 00:41:48,600
Because both, we all know
transcripts are being used by

735
00:41:48,600 --> 00:41:52,320
Apple, by Spotify, YouTube, all
the big platforms are coming out

736
00:41:52,320 --> 00:41:56,080
saying, hey, you need a
transcript.

737
00:41:56,080 --> 00:41:58,200
We're going to give you a
transcript and Google's going to

738
00:41:58,280 --> 00:41:59,720
search it.
All the search engines are going

739
00:41:59,720 --> 00:42:03,920
to search it her.
It's the sound effects 1 for me

740
00:42:04,480 --> 00:42:08,600
that's the biggest thing.
But she just needs one sentence

741
00:42:09,120 --> 00:42:13,400
to say, hey, last week we we
covered the injuries this week

742
00:42:13,400 --> 00:42:16,640
we're going to cover this like
get right to the point.

743
00:42:17,160 --> 00:42:21,280
Yes, hardcore listeners will be
able to skip with the 30 seconds

744
00:42:21,280 --> 00:42:23,960
or 15 seconds.
New listeners are going to be

745
00:42:23,960 --> 00:42:26,000
like, oh, OK, this is what they
talked last week.

746
00:42:26,000 --> 00:42:28,080
I'll go listen to it.
But it's more important to

747
00:42:28,080 --> 00:42:32,080
listen to this episode going
over like everything that's

748
00:42:32,080 --> 00:42:35,160
going to that just me off.
I'm like I'm not listening.

749
00:42:35,160 --> 00:42:37,720
I don't have time.
I want to get to the point.

750
00:42:37,720 --> 00:42:43,200
Tell me what this episode is
about and going less about what

751
00:42:43,200 --> 00:42:45,320
she's talking about into her
show notes and her show

752
00:42:45,320 --> 00:42:47,680
description.
They need to be a bit more

753
00:42:47,680 --> 00:42:50,400
robust right now.
They're very plain.

754
00:42:51,160 --> 00:42:55,200
Yes, she's using good keywords
inside of it, but she's not

755
00:42:55,200 --> 00:42:58,280
giving us more because some
people just want to read really

756
00:42:58,280 --> 00:43:00,560
quickly.
And if it doesn't hook because

757
00:43:00,560 --> 00:43:04,480
it most of them say in this
episode, in this episode, which

758
00:43:04,720 --> 00:43:08,320
people are just going to bypass
because it's so bland.

759
00:43:08,320 --> 00:43:11,240
It doesn't hook your attention.
You have to treat your show

760
00:43:11,240 --> 00:43:14,760
notes kind of like A blog and
you want to capture their

761
00:43:14,760 --> 00:43:18,200
attention in the the show notes.
Good stuff.

762
00:43:18,200 --> 00:43:20,160
Thank you, Phil.
Appreciate that.

763
00:43:20,160 --> 00:43:25,320
And also Speaking of good stuff,
Dave Campbell in the chat shared

764
00:43:25,320 --> 00:43:29,240
pod seo.com.
He's saying it's a great tool.

765
00:43:29,240 --> 00:43:32,640
So I've just thrown that out
there from another experienced

766
00:43:32,640 --> 00:43:35,360
fellow podcaster.
And by the way, Dave, you know,

767
00:43:35,360 --> 00:43:39,840
for whatever reason, I was using
the Spotify for creators app.

768
00:43:39,840 --> 00:43:44,200
I was in there playing around
with our podcast and I stumbled

769
00:43:44,200 --> 00:43:47,680
into the comments section.
And Dave has been somebody who

770
00:43:47,680 --> 00:43:51,200
contributes to the comments over
on Spotify on individual

771
00:43:51,200 --> 00:43:54,360
episodes on from time to time.
He'll, he'll leave comments and

772
00:43:54,360 --> 00:43:58,920
one of the comments he left, I,
this was like 20 weeks ago, he

773
00:43:58,920 --> 00:44:01,840
had suggested, hey, Mark, we
must have been talking about

774
00:44:02,000 --> 00:44:04,600
improv.
He said, hey, Mark, I think

775
00:44:04,600 --> 00:44:08,840
improv would be a great workshop
for you to do at your conference

776
00:44:08,840 --> 00:44:12,240
at Empowered Podcasting.
And lo and behold, I guess

777
00:44:12,240 --> 00:44:15,240
that's where I got the idea,
Dave, because I, my reply was,

778
00:44:15,240 --> 00:44:17,840
hey, great idea.
And we went ahead and did that.

779
00:44:17,840 --> 00:44:20,000
I just forgot that you were the
one that suggested it.

780
00:44:20,000 --> 00:44:23,000
So thank you, Dave.
Appreciate you because that was

781
00:44:23,000 --> 00:44:25,720
one of the biggest hits of the
whole conference.

782
00:44:26,280 --> 00:44:28,840
With that, I think we should
play another clip because we

783
00:44:28,840 --> 00:44:31,520
only have about 10 minutes or so
to go here.

784
00:44:32,000 --> 00:44:35,000
Let's see here.
Where am I in our yes, here we

785
00:44:35,000 --> 00:44:37,160
are.
Sharon is telling us a quick,

786
00:44:37,400 --> 00:44:44,120
patient story about minimalist
flats and Achilles issues.

787
00:44:44,400 --> 00:44:47,680
It's a good test of whether
expertise feels human.

788
00:44:48,480 --> 00:44:51,800
So let's play that clip.
When I'm helping runners in the

789
00:44:51,800 --> 00:44:55,720
clinic pick shoes, here's my
checklist.

790
00:44:56,760 --> 00:45:01,440
So #1 it must have a stable heel
counter.

791
00:45:02,160 --> 00:45:06,000
That firm section at the back
keeps your heel from wobbling.

792
00:45:06,560 --> 00:45:11,080
If it's floppy, your rear foot
is going to be unstable, which

793
00:45:11,080 --> 00:45:15,800
can contribute to Ankylos
problems, plantar fascia

794
00:45:15,800 --> 00:45:20,000
problems, and knee issues.
The second thing that's

795
00:45:20,000 --> 00:45:23,640
important is the midsole
cushioning that matches your

796
00:45:23,640 --> 00:45:29,480
mileage and terrain, so if it's
too soft and you sink then you

797
00:45:29,480 --> 00:45:30,480
can.
Overwork.

798
00:45:30,560 --> 00:45:33,840
Your stabilizing muscles.
I'm playing the wrong clip.

799
00:45:35,400 --> 00:45:38,760
That's not the story, that's the
shoe checklist.

800
00:45:39,320 --> 00:45:42,440
So I think it's a good place to
stop anyway.

801
00:45:42,440 --> 00:45:44,800
I mean, there was a little bit
more, but I think that people

802
00:45:44,800 --> 00:45:47,200
got the right idea.
I'll play the other clip in just

803
00:45:47,200 --> 00:45:49,600
a second.
I'm just mad at myself for the

804
00:45:49,600 --> 00:45:52,000
wrong setup.
But anyway, what do you guys

805
00:45:52,000 --> 00:45:54,400
think about the details?
We heard like two or three

806
00:45:54,760 --> 00:45:57,080
clips.
Again, I will say I think she

807
00:45:57,080 --> 00:46:01,200
used sound effects there.
Well, I don't think she overdid

808
00:46:01,200 --> 00:46:03,480
it.
I like the emphasis to each

809
00:46:03,480 --> 00:46:05,760
point.
I think it ties it together.

810
00:46:05,880 --> 00:46:08,960
But any other thoughts?
What do you think about maybe

811
00:46:08,960 --> 00:46:12,320
the energy?
What do you think of the

812
00:46:12,320 --> 00:46:15,880
languaging she's using?
Is she's talking about the each

813
00:46:15,880 --> 00:46:19,400
point too much, too little?
Let's hear it and I will start

814
00:46:19,400 --> 00:46:21,920
with sit again.
I'm not a huge fan of the sound

815
00:46:21,920 --> 00:46:24,840
design of this.
I think it's too much, right?

816
00:46:24,920 --> 00:46:27,120
So I know it's come up a couple
of times, but I just think it's

817
00:46:27,120 --> 00:46:29,880
so maybe a little bit overkill,
but I did like the checklist.

818
00:46:29,880 --> 00:46:33,560
I listened to this episode again
this morning just to prepare

819
00:46:33,560 --> 00:46:36,240
again for this.
I liked the checklist.

820
00:46:36,240 --> 00:46:39,200
I think it was pretty easy.
But the problem that I have with

821
00:46:39,200 --> 00:46:45,040
it is I am almost her ideal
client because I'm a Walker.

822
00:46:45,360 --> 00:46:48,200
And some of the things she's
talking about do apply to me

823
00:46:48,200 --> 00:46:50,520
because I've had a struggle with
shoes because every three months

824
00:46:50,520 --> 00:46:53,800
I'm buying new shoes so I can
identify with some of this

825
00:46:53,800 --> 00:46:56,240
content.
But in that particular, in some

826
00:46:56,240 --> 00:46:58,800
cases throughout this episode,
including this clip that you

827
00:46:58,800 --> 00:47:01,480
just played, she's talking over
my head.

828
00:47:01,720 --> 00:47:06,040
She's using words and phrases
that I don't understand, which

829
00:47:06,200 --> 00:47:08,720
kind of make me feel like, well,
I don't know anything about this

830
00:47:08,720 --> 00:47:11,320
because she just mean, I don't
know much about my foot, if you

831
00:47:11,320 --> 00:47:13,160
will.
And so I wish that she would

832
00:47:13,160 --> 00:47:16,400
simplify the language a little
bit or explain some of the

833
00:47:16,400 --> 00:47:20,000
medical terms so that I
understood what she was talking

834
00:47:20,000 --> 00:47:23,080
about.
So she was talking at me.

835
00:47:23,200 --> 00:47:25,560
I mentioned this in my forum.
She's talking at me throughout

836
00:47:25,560 --> 00:47:27,200
this episode and not talking to
me.

837
00:47:27,520 --> 00:47:29,560
That's some good feedback.
Thank you, Sid.

838
00:47:30,200 --> 00:47:32,680
I think that is important.
You have to think about who your

839
00:47:32,680 --> 00:47:36,440
audience is and are they going
to follow along with the

840
00:47:36,440 --> 00:47:39,560
terminology, the jargon,
etcetera that you're using.

841
00:47:39,760 --> 00:47:41,400
I think it is important to call
it out.

842
00:47:41,400 --> 00:47:43,640
I know we tried to do that here
from time to time.

843
00:47:43,640 --> 00:47:47,040
We'll, we'll start getting into
something and I'll, I'll notice

844
00:47:47,040 --> 00:47:49,600
that you know what, maybe some
newer podcasters need a little

845
00:47:49,600 --> 00:47:53,280
more context and I'll stop and
I'll throw in that context.

846
00:47:53,800 --> 00:47:57,160
I think that is important.
Dr. did you want to comment on

847
00:47:57,160 --> 00:47:58,480
this?
Because I think actually this

848
00:47:58,480 --> 00:48:00,200
clip was 1 you suggested we
played.

849
00:48:00,760 --> 00:48:03,600
The sound issue was getting in
my way on that one.

850
00:48:03,680 --> 00:48:05,720
You mean her Her audio in
particular?

851
00:48:05,880 --> 00:48:10,680
Yeah, her audio, I think she
held her authority on this.

852
00:48:10,960 --> 00:48:13,760
I'm OK with with this clip of
what we just heard.

853
00:48:13,920 --> 00:48:16,320
OK.
And I see Sid is saying her

854
00:48:16,320 --> 00:48:18,760
target seems to be an advanced
runner.

855
00:48:18,760 --> 00:48:20,480
We don't really know that,
right?

856
00:48:20,480 --> 00:48:22,720
She's speaking as if it's an
advanced runner.

857
00:48:22,720 --> 00:48:25,080
But at the same time, I feel
like some of the things she's

858
00:48:25,720 --> 00:48:30,680
she's laying out for us, the
advanced runner may already know

859
00:48:30,680 --> 00:48:33,440
about, right?
I feel like this might be more,

860
00:48:33,440 --> 00:48:35,960
it's just my opinion.
It feels like it might be more

861
00:48:36,560 --> 00:48:39,440
supposed to be more targeted
toward beginners and

862
00:48:39,440 --> 00:48:42,720
intermediate, but she's talking
to them as if they're advanced.

863
00:48:42,720 --> 00:48:45,680
I think that's what we're
hearing perhaps.

864
00:48:46,080 --> 00:48:49,880
And Mark, I think that this
section could have been good if

865
00:48:49,880 --> 00:48:52,840
it was packaged better, if there
was a stronger hook, if there

866
00:48:52,840 --> 00:48:56,800
was something that was, if it
was easier to digest in general,

867
00:48:57,160 --> 00:49:01,120
the whole section would have
been a stronger thing.

868
00:49:01,480 --> 00:49:03,840
I think one of the things that
she's missing throughout the

869
00:49:03,840 --> 00:49:06,600
episode are the hooks that bring
people from one section to the

870
00:49:06,600 --> 00:49:09,560
next.
And that's really would improve

871
00:49:10,000 --> 00:49:13,200
the flow and the feel of the of
the episode, in my opinion.

872
00:49:13,600 --> 00:49:16,160
Thank you, Jonathan and Ralph,
do you want to share what you

873
00:49:16,160 --> 00:49:19,120
just shared in the chat?
I think it would be much more

874
00:49:19,120 --> 00:49:22,480
effective if she leaned into the
pain that the listener is

875
00:49:22,480 --> 00:49:24,520
feeling because that's what I'm
missing here.

876
00:49:24,800 --> 00:49:27,480
Like how is this helping me?
What it What am I feeling?

877
00:49:27,680 --> 00:49:29,720
Why do I want to listen to what
you have to say?

878
00:49:29,720 --> 00:49:32,160
What am I experiencing that you
can help me with?

879
00:49:32,360 --> 00:49:33,960
I think I would have been much
more effective.

880
00:49:34,520 --> 00:49:36,120
OK.
Fairpoint, Thank you.

881
00:49:36,440 --> 00:49:37,960
Appreciate that.
All right.

882
00:49:37,960 --> 00:49:41,200
I want to keep it moving because
I do want to play one or two

883
00:49:41,200 --> 00:49:44,280
more clips, so let's just do
that now.

884
00:49:44,280 --> 00:49:47,080
I already gave you the setup
because I incorrectly set up the

885
00:49:47,080 --> 00:49:49,640
last clip, so I'm just going to
go ahead and play it for you.

886
00:49:51,480 --> 00:49:55,680
I once had a patient training
for 1/2 marathon in an ultra

887
00:49:55,680 --> 00:50:00,720
minimalist racing flats because
quote, they made me feel fast.

888
00:50:01,480 --> 00:50:06,040
Problem was his calves weren't
conditioned for that much load.

889
00:50:06,680 --> 00:50:09,640
Within weeks he had anchovies.
Tendonopathy.

890
00:50:10,320 --> 00:50:13,640
He lost six weeks of training
right before his race.

891
00:50:14,400 --> 00:50:18,720
So here's a take away.
It's not about the shoe alone.

892
00:50:18,840 --> 00:50:21,560
It's about how your foot and
the.

893
00:50:21,560 --> 00:50:24,960
Shoe work together.
There you go.

894
00:50:24,960 --> 00:50:27,440
So let's not talk about the
sound effects anymore.

895
00:50:27,440 --> 00:50:32,080
I think we've we've drilled that
down enough when we have enough

896
00:50:32,080 --> 00:50:35,480
differences of opinions.
I want to actually, I see Dr.

897
00:50:35,480 --> 00:50:37,400
wants to share.
But Jonathan, I think this was a

898
00:50:37,400 --> 00:50:39,520
clip that you had suggested we
play.

899
00:50:39,520 --> 00:50:41,720
So I want to check back in with
you.

900
00:50:42,400 --> 00:50:46,080
What are your thoughts on this?
Because she did do a brief

901
00:50:46,080 --> 00:50:49,600
storytelling and you're somebody
who likes to preach about

902
00:50:49,600 --> 00:50:52,040
storytelling.
So what say you, Sir?

903
00:50:52,440 --> 00:50:55,360
You know, I love a good story,
and I think that the story

904
00:50:55,360 --> 00:50:59,160
should have been a bigger part
of everything in the episode.

905
00:50:59,480 --> 00:51:01,840
I think she could have really
brought it back, like Ralph was

906
00:51:01,840 --> 00:51:03,640
saying.
This could have been the moment

907
00:51:03,640 --> 00:51:06,160
where, you know, this is the
pain you're feeling.

908
00:51:06,160 --> 00:51:09,400
Here's what you need to do to
make it, you know, improve it.

909
00:51:09,400 --> 00:51:11,640
This could have tied.
I mean, I would have done the

910
00:51:11,640 --> 00:51:15,360
whole episode on this story and
explain the story and giving

911
00:51:15,360 --> 00:51:18,920
people value from that
particular story, in my opinion.

912
00:51:19,120 --> 00:51:21,080
But I think it still could have,
even if you're just not doing

913
00:51:21,080 --> 00:51:25,560
that, use it more to connect
with her audience and talk about

914
00:51:25,560 --> 00:51:28,240
the pain and talk about, you
know, what you do to fix it.

915
00:51:29,280 --> 00:51:32,000
Yeah, thank you, Jonathan.
And I saw Ralph agreed with you

916
00:51:32,040 --> 00:51:37,920
in the chat as well.
So for the sake of time, gang, I

917
00:51:37,920 --> 00:51:40,000
had one more clip.
It's her call to action at the

918
00:51:40,000 --> 00:51:42,920
end.
I think that we can skip that

919
00:51:42,920 --> 00:51:45,400
for now.
I think she does a good job with

920
00:51:45,400 --> 00:51:46,440
it.
I think that she could do a

921
00:51:46,440 --> 00:51:49,880
little bit more with it as well.
But let's just jump for a

922
00:51:49,880 --> 00:51:52,840
second.
Can anybody share with us what's

923
00:51:52,840 --> 00:51:58,040
something that you think she did
really well with this episode?

924
00:51:58,560 --> 00:52:01,120
But I want to get some positive.
I mean, not that we haven't, we

925
00:52:01,120 --> 00:52:04,400
haven't been super negative, but
we have been giving constructive

926
00:52:04,520 --> 00:52:06,840
criticism and I want to make
sure we're balancing that a

927
00:52:06,840 --> 00:52:09,320
little bit.
Anyone have something that they

928
00:52:09,320 --> 00:52:10,840
feel like she's doing really
well?

929
00:52:11,040 --> 00:52:16,640
Well, you know, I'm not a
runner, but I did learn some

930
00:52:17,280 --> 00:52:20,160
stuff because she it kept me
engaged.

931
00:52:20,160 --> 00:52:25,640
It kept me wanting to hear more.
And you know, for a non runner,

932
00:52:26,040 --> 00:52:27,920
I think that's pretty
spectacular.

933
00:52:28,680 --> 00:52:30,040
Yeah, awesome.
Love that.

934
00:52:30,440 --> 00:52:32,480
I'm going to go to Ashley and
then I'm going to go to Renee.

935
00:52:32,560 --> 00:52:35,480
Go ahead, Ashley.
I thought she was fantastically

936
00:52:35,480 --> 00:52:38,400
concise.
Of all the things she did, she

937
00:52:38,600 --> 00:52:41,800
in most sections she was
straight to the point, short and

938
00:52:41,800 --> 00:52:43,760
sweet, and the episode wasn't
too long.

939
00:52:44,200 --> 00:52:46,560
Yes, and thank you for pointing
out all of that.

940
00:52:46,560 --> 00:52:49,560
And that last point too, I
think, and it looks that to be

941
00:52:49,560 --> 00:52:53,080
this way for all episodes of
hers, they're all around 15

942
00:52:53,080 --> 00:52:54,600
minutes.
I think that's a great length

943
00:52:54,600 --> 00:52:58,080
for what she's doing.
And side note, looking at her

944
00:52:58,080 --> 00:53:01,360
episodes, the one thing I'm
seeing is they're not coming out

945
00:53:01,360 --> 00:53:03,840
consistently on the same day of
the week.

946
00:53:04,280 --> 00:53:07,520
I'm not sure why that is, but I
would just recommend to Sharon

947
00:53:07,760 --> 00:53:12,000
pick a day and commit to that
day so that your audience knows

948
00:53:12,000 --> 00:53:14,480
when they can expect that next
episode.

949
00:53:15,040 --> 00:53:17,920
OK, Renee, coming to you.
Give us something that you think

950
00:53:18,080 --> 00:53:20,280
that Sharon's doing really well
with her podcast.

951
00:53:21,080 --> 00:53:23,520
I agree with Dr. I'm not a
runner.

952
00:53:23,600 --> 00:53:26,320
I'm a joker.
Like I'm between jogging and

953
00:53:26,320 --> 00:53:28,080
walking.
What that's what I call it.

954
00:53:28,480 --> 00:53:33,240
And I just think that I now want
to go listen to that episode

955
00:53:33,400 --> 00:53:35,680
where she goes down.
What are the best shoes?

956
00:53:35,680 --> 00:53:38,520
Because I've had bad shoes.
I have a good pair of running

957
00:53:38,520 --> 00:53:43,840
shoes and then I have OK shoes.
So before I invest another X

958
00:53:43,840 --> 00:53:46,560
amount of dollars, I'm going to
listen to that episode.

959
00:53:46,560 --> 00:53:49,040
So even though I didn't really
understand everything she was

960
00:53:49,040 --> 00:53:51,600
talking about, I'm going to have
to open up Google next to it and

961
00:53:51,600 --> 00:53:54,000
figure out what part of the shoe
is she talking about.

962
00:53:54,000 --> 00:53:56,880
I think she's talking about the
firm back of the shoe, but I

963
00:53:56,880 --> 00:53:59,800
want to be sure.
So I have these things and then,

964
00:54:00,120 --> 00:54:03,120
you know, it would be great.
In her show notes is a link to

965
00:54:03,120 --> 00:54:05,640
the checklist that you can take
to the store with you.

966
00:54:05,960 --> 00:54:08,680
And so she would have a link
that gets her to her website if

967
00:54:08,680 --> 00:54:11,080
she has one, which is going to
give her, you know, more

968
00:54:11,080 --> 00:54:13,400
traffic, which is good for for
ranking.

969
00:54:13,560 --> 00:54:16,760
So I thought that episode is
going to get her another listen

970
00:54:16,760 --> 00:54:19,440
out of it.
I really wanted to address the

971
00:54:19,440 --> 00:54:22,720
show notes just for a second.
And we know we're over time, but

972
00:54:22,920 --> 00:54:28,520
you know, her show notes right
now don't have any links, any of

973
00:54:28,520 --> 00:54:31,320
the resources that she talks
about in her shows.

974
00:54:31,840 --> 00:54:34,560
This would be a good time for
like affiliation.

975
00:54:34,560 --> 00:54:39,400
Is there a specific shoe that
maybe she can be an affiliate

976
00:54:39,400 --> 00:54:41,280
of?
Put that in your show notes

977
00:54:41,280 --> 00:54:43,480
with, you know, a link.
Let me stop you there for a

978
00:54:43,480 --> 00:54:45,600
second.
She could be an Amazon seller,

979
00:54:45,600 --> 00:54:47,600
right, And link to the shoes
there.

980
00:54:47,720 --> 00:54:51,960
She could go on TikTok and do
TikTok shop and promote and sell

981
00:54:51,960 --> 00:54:53,640
the shoes there.
Absolutely, yeah.

982
00:54:53,840 --> 00:54:56,320
Also this is just on the back
end.

983
00:54:56,320 --> 00:55:01,440
Some like pro tips, think about
having maybe a patient in that

984
00:55:01,440 --> 00:55:05,240
you can interview.
This will probably get you more

985
00:55:05,240 --> 00:55:10,000
patients, but we'll also raise
your authority as the doctor

986
00:55:10,000 --> 00:55:13,800
because you're talking to
someone who you know you helped

987
00:55:14,320 --> 00:55:17,720
along the way.
Your social media presence.

988
00:55:18,480 --> 00:55:22,080
I didn't see a whole lot.
I saw something on Instagram

989
00:55:22,080 --> 00:55:25,920
called Runner Soul, but it was
there was nothing on it and it

990
00:55:25,920 --> 00:55:29,280
was a completely different logo.
It might have been yours.

991
00:55:29,280 --> 00:55:33,760
You might have gotten that URL
early on and decided to change

992
00:55:33,760 --> 00:55:34,720
your logo.
I'm not sure.

993
00:55:34,720 --> 00:55:37,160
But there's just nothing on it
to tell me that it's yours or

994
00:55:37,160 --> 00:55:38,520
not.
So yeah.

995
00:55:39,160 --> 00:55:42,240
Great, great advice.
Great, great observations.

996
00:55:42,240 --> 00:55:45,720
Thank you, Dr. Does anyone else
want to chime in before we wrap

997
00:55:45,720 --> 00:55:49,040
this up?
I want to say, even though I

998
00:55:49,040 --> 00:55:51,200
don't know if Sharon really
knows that we're doing this,

999
00:55:51,200 --> 00:55:53,000
we're going to make sure she
does.

1000
00:55:53,320 --> 00:55:56,400
But and and to be clear, she put
this out there publicly.

1001
00:55:56,400 --> 00:55:59,480
Please listen to my podcast and
give me feedback.

1002
00:55:59,480 --> 00:56:02,720
I'm new and want to learn to
grow, right?

1003
00:56:02,720 --> 00:56:04,800
So we're just doing that for her
right here.

1004
00:56:04,800 --> 00:56:07,120
And I hope that this brings her
some extra downloads.

1005
00:56:07,120 --> 00:56:10,600
As we were saying yesterday, I'm
curious to to hear clearly.

1006
00:56:10,680 --> 00:56:13,280
We know she's going to get one
more cuz Renee says she's going

1007
00:56:13,480 --> 00:56:15,680
to listen.
And she got a handful more from

1008
00:56:15,680 --> 00:56:18,400
all of us here on the podcasting
morning chat who've been

1009
00:56:18,400 --> 00:56:23,520
listening this week.
And I'm really loving this

1010
00:56:23,600 --> 00:56:26,280
format.
Can we do it once a week?

1011
00:56:26,280 --> 00:56:29,000
We shall see because as Dr.
pointed out, it was a lot of

1012
00:56:29,000 --> 00:56:33,360
work to get it all together.
But I really enjoy this and I

1013
00:56:33,360 --> 00:56:35,920
think we could do a lot with
this and I think it will only

1014
00:56:35,920 --> 00:56:38,680
improve with time.
And I specifically to this

1015
00:56:38,680 --> 00:56:42,280
episode, I love that each that
we each picked up different

1016
00:56:42,280 --> 00:56:47,680
things from her expertise to
where she can dial in her hooks.

1017
00:56:48,520 --> 00:56:51,920
We didn't really get into the
call to action, but I think she

1018
00:56:51,920 --> 00:56:53,600
did overall a good job with
that.

1019
00:56:53,760 --> 00:56:57,000
There's a lot she's doing right,
and with just a few of some of

1020
00:56:57,000 --> 00:57:01,080
these tweaks that we've shared,
especially things like maybe a

1021
00:57:01,080 --> 00:57:05,920
better microphone, better audio
quality, things like that, maybe

1022
00:57:06,000 --> 00:57:09,240
finding a proper balance with
the sound effects and

1023
00:57:09,240 --> 00:57:13,000
transitions, she's killing it.
I'm confident that with those

1024
00:57:13,000 --> 00:57:17,000
tweaks, she's going to have a
very successful podcast.

1025
00:57:17,760 --> 00:57:20,640
So good luck to the runner's
soul, good luck to Sharon.

1026
00:57:21,400 --> 00:57:24,680
We will be cheering you on and
maybe we'll get her to come join

1027
00:57:24,680 --> 00:57:28,120
us one day and talk a little
more about her show with us.

1028
00:57:28,880 --> 00:57:31,640
We're back tomorrow at 7:00 AM.
Eastern talking all things

1029
00:57:31,640 --> 00:57:35,240
podcasting and of course,
wrapping up Friday's episode,

1030
00:57:35,640 --> 00:57:38,600
wrapping up our week with our
wins.

1031
00:57:38,600 --> 00:57:42,880
So come bring any wins that
you've celebrated this past week

1032
00:57:42,880 --> 00:57:45,880
or that you want to celebrate
for the first time with us on

1033
00:57:45,880 --> 00:57:48,040
Friday morning.
We'd love to hear about it.

1034
00:57:48,040 --> 00:57:52,400
Bonus points if it's specific to
podcasting and content creation.

1035
00:57:52,680 --> 00:57:56,960
Check us out at podpage.com/PMC.
That's where you'll find all of

1036
00:57:56,960 --> 00:58:01,040
our previous episodes.
Learn more about us and check

1037
00:58:01,040 --> 00:58:04,080
the show notes.
I will cross fingers have a link

1038
00:58:04,560 --> 00:58:07,920
to have your podcast evaluated
if you are interested.

1039
00:58:08,160 --> 00:58:11,920
Until tomorrow, Make it a great
day everybody.

1040
00:58:12,000 --> 00:58:12,400
Take care.