Stop Overlooking TikTok. It’s Driving Your Future Listeners

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Good morning Podcasting Morning
Chat.

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Today is Wednesday, December
10th, 2025, and today podcasting

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news and comment covers what
happens when a podcast suddenly

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goes viral, how TikTok is
fueling podcast discovery, and

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why more creators are going
solo.

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So if you're listening live on
Clubhouse, hit the share button,

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bottom left hand side of the
screen and share it.

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However, Clubhouse lets you.
And if you're catching us via

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podcast chatter, YouTube,
Facebook, please share this with

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a fellow podcaster.
Now give us about 30 seconds and

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we'll get things rolling.
Thanks for being here.

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Good morning again podcasting,
morning chat.

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Thanks so much for being here.
I am your host Mark Ronick and

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currently on stage with me.
My Co hosts we have producer

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Ashley Feller, Jonathan Howard,
Dr. Faye, Ralph Estep, Nick

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Nahlbach.
BC Babbles and Sid Meadows, that

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is a full house.
And as I had shared right before

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we officially went live, I was
saying to BC it's about time we

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just make it official and make
him a Co host, moderator,

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whatever terminology we want to
use.

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But he's been so dedicated over
the past couple weeks being here

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every day and he and I talk a
little bit behind the scenes

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too.
And I think, you know, why not?

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The more the merrier, especially
when we have people like BC

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that's really, really pouring
into the community offering

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insights, etcetera.
So BC officially welcome.

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He's is he getting his coffee
after that whole build up?

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I'm here.
Thank you so much.

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Yes, I'm here gathering stuff
and and information.

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I'm good.
Thank you.

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I will be here.
You're welcome.

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I know I catch some of you off
guard sometimes.

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OK, so today, yes, news and
comment, we will dig into that

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in just a moment.
I wanted to share a couple

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things with you.
First, again, a reminder

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tomorrow is our evaluation
series.

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We are evaluating the podcast
Carefree Highway Revisited

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hosted by Empowered Podcasting
community member Michael

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Messner.
The show is about the songs.

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Of Gordon Lightfoot, Canadian
singer-songwriter, and so his

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primary audience are fans of
folk, rock and 1970s music.

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We will share a link to the
episode we're reviewing in the

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show notes if you want to listen
before we do this tomorrow.

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If not, all good, we will play
some clips for you and share

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lots of great information for
you that I think will be helpful

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not just to Mike, but to you as
a podcaster as well.

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Now before we go any further, as
I've shared before, we've been

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wondering about Nick's audio
quality because for the longest

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time he's been using the same
headset and it has been

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challenging, I'll put it that
way.

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His audio cuts in and out,
meaning it sounds like sometimes

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it's working through his
earbuds, sometimes it sounds

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like it's coming through his
speaker, and it's a bit of a

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production nightmare.
For Ashley in post production.

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She doesn't say that I do.
So Nick, good morning.

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Are we officially using the new
Black Friday sale headset that

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you got or or earbuds?
Yes, we are.

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How do I sound?
You sound like you're on a

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phone, but it I already can tell
you, you sound clear.

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Are you actually driving right
now?

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Yeah, OK.
And I, I was thinking about that

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too, like I am driving most
mornings, so I feel like we're

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always going to get our car
noise.

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That probably sounds better.
So completely different.

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This is this is unbelievable.
It's so much better, Nick.

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I don't hear any car noise.
We always heard the car noise

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even when it didn't switch back
and forth.

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So this is a good thing.
So what's the brand that of?

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Yeah.
Of earbuds.

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Do you know now?
It is.

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The brand is called Nothing.
They make phones and and phones

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and all kinds of stuff like
that.

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It's the nothing ear AI think is
the official like product.

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They have a whole slew of
different earbuds.

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But yeah, they had a a sick deal
on Amazon.

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Are you saying nothing as in
NOTHING Nothing.

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Yep, it's it's really confusing
to tell people what kind of

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earbuds are those.
Nothing.

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First.
OK, fine.

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Yeah, fine.
You don't tell me, jerk.

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That's so funny.
Cool.

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Well, this sounds great, Nick.
I mean, again, it sounds like

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you are using some kind of
device, headset or earbuds.

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Doesn't sound like studio
quality, but it sounds.

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Way better and we'll take it.
Oh my God, unbelievably better.

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And oh Greg in the chat and also
was happened to have been the

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first in the chat.
Happy birthday to you, Greg.

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Nice.
To celebrate with you bright and

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early this morning.
Thanks for being here on your

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birthday.
Appreciate that.

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Let me keep things moving 'cause
we do want to get to the news.

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I got some mail to the
Podcasting Morning Chat from a

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listener.
This came through our pod page

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where you can go to
podpage.com/PMC or Podcasting

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Morning chat.com and you can
leave us a note.

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And Joshua from the podcast.
Oh, that's a fact.

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Left us a really nice message.
I'm going to read the whole

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thing, he said.
I just wanted to follow up with

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you and explain how much I
continue to appreciate you and

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the rest of your panel.
After first listening to the

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PMC.
I've purposefully chosen and

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continue to choose to listen
daily.

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When I miss a day, I make it up
the very next day.

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You've made the in All caps must
must listen list.

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Alongside How to Podcast series
and Dave Campbell, who's a

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regular here in our audience and
who inadvertently, as he says

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here, turned him on to our
series, he goes on to list some

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other podcasts as well.
And then he said, I'd love for

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you to possibly publish a list
and maybe ask for others of

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helpful podcasts for new and old
podcasters that continue fueling

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your creativity and remind you
of good podcasting techniques

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and practices.
Why bother?

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Joshua, you've got us.
But that is a really good idea.

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I appreciate that idea.
And that's something I'll think

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about, especially because we do
have some people in this very

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community that do that.
So why not put the spotlight on

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our community?
Joshua goes on to say while the

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discussions about stingers and
bumpers are right up my alley, I

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tend to gravitate toward the
reviews of popular and

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independent podcasts.
My lofty goal?

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To create a consistent podcast
that is worthy of your review.

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Thank you to you and all your
members, all the members of your

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valued panel.
Well done to all hands.

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Thank you, Joshua.
Thank you so much for that.

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Thoughtful.
Note, I mean that yeah, that

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blows me away.
Thank you for all of that and

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cool to hear that you're
gravitating toward some of the

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new features, the new segments
that we're doing here.

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Jonathan, that's a kudos to you
for bringing us or the obsession

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worthy podcasts on Monday.
We're going to keep that

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tradition going next week as
well.

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And of course.
Joshua here is referring to our

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Thursday evaluation episodes.
So thank you, Josh.

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Glad that's working out that
that's just music to my ears

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because that's one of the things
we set out to do a couple months

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ago is really try to come up
with some recurring themes and

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series that people will
gravitate to the people will

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consider must listen podcasting.
So thank you for sharing that

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with us.
Final note for you guys and this

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is news.
So I'll just.

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I'll just start the news.
Music.

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Yes, this is still under my
housekeeping category, and it's

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still news.
Last night I, along with the

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other members of the Empowered
Podcasting Conference team,

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hosted a holiday party virtually
via Zoom and we had a lot of fun

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networking and some big
announcements.

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The first announcement is that
the video to the entire weekend

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of workshops and presentations
will be available very soon,

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like within days.
We just have some final touches

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to do on it before it's
available to you.

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So you can, if you didn't get to
go, you can actually virtually

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go now by getting those videos.
We'll have more details for you.

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And if you did go, I know
there's a lot of you that were

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really wanting the content to
hold onto.

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And continue to learn from.
So that's coming soon.

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And the bigger announcement we
announced the date for Empowered

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Podcasting 3 and a very special
rate.

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And I mean that this is going to
be something that's only

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available to you and past
attendees of the Empowered

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Podcasting Conference.
I couldn't not offer this to the

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podcasting morning check
community considering Really

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Empowered Podcasting Conference
was born.

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Because of this group, Ashley,
we will be able to put this in

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the show notes as well.
I'm going to.

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Share a link for you to get this
for honestly the absolute lowest

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price that we will ever offer.
Even if we end up doing some

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kind of sale down the road, we
won't.

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Go this low ever again and I
know that sounds a little car

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salesman E, but this is that's
the honest truth.

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So the cost 149 for a full
weekend, 2 full days actually, 2

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plus days of networking content
and a little bit of fun too.

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We've got some parties planned
already, at least in theory.

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We've got them all written the
down.

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Now we've got to execute and put
them into motion.

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But.
We've got lots of good stuff

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planned, so if you want to take
advantage, this is only going to

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last until tonight.
By 11:30 PM Eastern, it will be

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gone, and then it'll jump up to.
199 a ticket.

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So what's the date for it?
Oh, did I not say that the date

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is?
No, I don't think I.

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Did you're right.
The date August 21st.

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The weekend of August 21st.
We wanted to keep the same

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weekend as we did last time in
September, the end of September,

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but a that weekend.
Wasn't available from the hotel.

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We're going back to the same
hotel in Charlotte and then we

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wanted to maybe pick another
September weekend, however.

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Labor Day weekend was one of
those weekends.

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Don't want to do it then.
And then there were two other

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weekends that yeah, those were
technically open, but we don't

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know when podcast movement is
going to happen except that

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it's.
Supposed to happen in September.

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Right.
That was always my big thing is

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trying to organize one of these
big events.

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When you've got these super yeah
podcasting events happening all

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around you and you don't, it's
not a competition, but you want

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to, you know, evenly space some
of this stuff, right?

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'Cause we want to give people,
we want to have give everybody

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an opportunity to come to our
thing.

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And if we're going to butt up
against something like podcast

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movement, that's going to make
it challenging for them and

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especially for speakers.
That's what I'm more worried

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about because I know speakers
may gravitate to a bigger event

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'cause they get more eyes and
ears on their presentation.

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But I'm actually more concerned
about speakers than I would be

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attendees 'cause I believe this
community will show up

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regardless to our event.
So yeah, we just decided, you

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know what, let's just do it as
close to September as possible

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without it being too close.
So we chose the weekend of

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August 21st, so and.
What is August like in in North

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Carolina?
It's a little warm, it's a

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little warm, it's a little hot.
But you know what, we did it, we

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did it in the summer for the
first one and it was just fine.

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Everybody was was fine with it.
So I, I don't think it's going

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to be, it's not like go doing it
in Florida or Texas in August.

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Yeah, yeah.
Yeah, BC you had something.

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Go ahead.
Personally, I'm very excited

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because, well, firstly, this
time I'm very well aware of it.

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Well in advance, yes.
Not like last.

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Time the day before, so super
excited for that and yeah,

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August is not too bad.
And plus we're going to be where

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you chose it and I think it's
the same venue this time.

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Great venue, love the space.
We're not going to be in the sun

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too much, so even though it can
get a little in, you know,

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Charlotte for August, it's not
going to be bad.

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Be inside.
Great space, so totally looking

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forward to it.
You will have my submission here

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00:13:15,400 --> 00:13:16,680
very soon.
Awesome.

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00:13:16,920 --> 00:13:20,320
Thank you BC excited and we've
already had a, we've already had

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00:13:20,600 --> 00:13:25,600
nine ticket sales from just and
that all came last night during

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and after the holiday party.
And then we now we've sent out

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00:13:29,000 --> 00:13:32,520
the announcement to all
attendees from any empowered

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00:13:32,520 --> 00:13:35,520
podcasting conference.
So I expect to see some more

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00:13:35,520 --> 00:13:39,640
coming through soon and I hope
you all will attend as well.

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00:13:43,720 --> 00:13:46,000
I think that's it.
Yep, that's all the housekeeping

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00:13:46,000 --> 00:13:48,520
items.
So let's dig and dig into some

236
00:13:48,520 --> 00:13:51,520
news, shall we?
And I know Dr. this might screw

237
00:13:51,520 --> 00:13:54,720
up a little bit.
Your top five with your eggs

238
00:13:55,200 --> 00:13:59,120
cooking time here approaching.
I guess we'll figure it out.

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00:13:59,760 --> 00:14:02,400
I'll start with some podcast
data for you.

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00:14:03,320 --> 00:14:08,200
As of yesterday, the number one
podcast on Apple, Crime Junkie

241
00:14:08,760 --> 00:14:11,520
by audio.
Chuck, once again, I should say,

242
00:14:11,760 --> 00:14:15,480
if this continues, we we may
have to do a Apple top five like

243
00:14:15,480 --> 00:14:19,560
we do with Spotify because as
some of you know, we've extended

244
00:14:19,560 --> 00:14:22,840
a top five to for the Spotify
list because it's always Joe

245
00:14:22,840 --> 00:14:24,760
Rogan at the top.
And it was getting boring to

246
00:14:24,760 --> 00:14:26,680
say.
And if that happens here on

247
00:14:26,680 --> 00:14:29,440
Apple, we may have to do the
same thing.

248
00:14:29,760 --> 00:14:33,720
Also, I like to share with you
guys some updates on the world

249
00:14:33,720 --> 00:14:36,880
of podcasting.
These are this is how many new

250
00:14:36,880 --> 00:14:40,560
episodes were published in the
last week across all active

251
00:14:40,560 --> 00:14:51,240
podcasts 615,374 this past week,
which is up 9.3% from the

252
00:14:51,240 --> 00:14:55,480
previous week and last week I
shared with you over the last 30

253
00:14:55,480 --> 00:14:57,760
days.
So these are the new episodes

254
00:14:57,760 --> 00:15:02,880
published over the last 30 days.
2.4 million.

255
00:15:03,280 --> 00:15:07,600
Which is up 57.7% from last
month.

256
00:15:08,560 --> 00:15:11,720
Pretty amazing.
I guess people are back into the

257
00:15:11,720 --> 00:15:14,120
swing of things after the
Thanksgiving holiday, at least

258
00:15:14,120 --> 00:15:18,640
here in the United States.
And Dr., what I will do, I'm

259
00:15:18,640 --> 00:15:22,960
trying to think here, I'm going
to wait and and come back to

260
00:15:22,960 --> 00:15:27,640
your top fives because we've got
we've also got a year in review

261
00:15:27,640 --> 00:15:30,880
top five that we'll share in a
moment, so I will.

262
00:15:31,480 --> 00:15:32,600
Good idea.
Thank you.

263
00:15:32,640 --> 00:15:34,760
You got it.
Don't rush.

264
00:15:34,840 --> 00:15:36,560
It's fine.
I already could hear you were

265
00:15:36,560 --> 00:15:37,920
out of breath.
It's fine.

266
00:15:39,240 --> 00:15:41,120
I can handle it.
All right, I'm going to jump

267
00:15:41,120 --> 00:15:43,840
into some events that you may
want to know today.

268
00:15:44,160 --> 00:15:47,160
I recognize that this is more
for our live audience, but this

269
00:15:47,160 --> 00:15:50,160
comes out early enough.
For our podcast audience as well

270
00:15:50,400 --> 00:15:54,480
today December 10th at 2:00 PM
Eastern Libsyn is hosting office

271
00:15:54,480 --> 00:15:57,680
hours and the description here
says ready to monetize your

272
00:15:57,680 --> 00:16:00,400
podcast with out disrupting your
content.

273
00:16:00,600 --> 00:16:04,080
Discover how Lipson automatic
podcast ads can transform your

274
00:16:04,080 --> 00:16:07,800
episodes into consistent revenue
streams with smart ad placement

275
00:16:07,800 --> 00:16:09,640
that keeps your audience
engaged.

276
00:16:09,640 --> 00:16:13,080
So if that's of interest to you,
we will have a link in the show

277
00:16:13,080 --> 00:16:16,520
notes for.
Ya, and I will wait cause Dr.

278
00:16:16,520 --> 00:16:19,000
has an event of her own as well.
Although I'll share it in a

279
00:16:19,000 --> 00:16:20,480
moment.
But I do want to remind you,

280
00:16:20,480 --> 00:16:25,040
Podfest, Podfest Expo, the 12th
annual event happens Thursday,

281
00:16:25,040 --> 00:16:28,200
January 15th through the 18th.
I will be there.

282
00:16:28,200 --> 00:16:31,840
I will be speaking there.
And if you'd like to come along,

283
00:16:32,120 --> 00:16:35,920
just use coupon code Mark Marc
for 10% off.

284
00:16:35,920 --> 00:16:40,440
Just go to podfestexpo.com.
We're also going to be hosting a

285
00:16:40,440 --> 00:16:44,040
meet up there, an official meet
up with Podfest there.

286
00:16:44,680 --> 00:16:49,760
And also yesterday I got to host
a network, another networking,

287
00:16:49,840 --> 00:16:54,320
virtual networking call with all
the Pod Fest speakers just for

288
00:16:54,320 --> 00:16:57,200
all of us to get to know each
other better, build a little

289
00:16:57,200 --> 00:17:01,560
community among the speakers.
And it went really well.

290
00:17:01,560 --> 00:17:03,720
And if you missed it and you're
a speaker, we're doing another

291
00:17:03,720 --> 00:17:08,040
one next Tuesday.
DRS got the event that she

292
00:17:08,040 --> 00:17:10,839
shares with us every week, the
meet up and match up with

293
00:17:10,839 --> 00:17:13,560
podcaster speakers, authors,
etcetera.

294
00:17:13,560 --> 00:17:16,800
It's a podcasters directory
virtual meet up.

295
00:17:16,800 --> 00:17:21,520
It happens this Thursday 4:00 PM
Eastern and tomorrow's topics

296
00:17:21,520 --> 00:17:26,520
are entrepreneurship, money,
finance, tech, and AI, which

297
00:17:26,520 --> 00:17:31,920
means those are basically like
4-5 individual tracks that you

298
00:17:31,920 --> 00:17:35,080
get to choose from.
When you go to the event and

299
00:17:35,080 --> 00:17:38,440
then you can go and talk, for
example, entrepreneurship with

300
00:17:38,760 --> 00:17:41,440
others who are interested in
talking entrepreneurship and you

301
00:17:41,440 --> 00:17:46,080
can use discount code PMC and
you'll get in for free.

302
00:17:46,400 --> 00:17:48,160
Excellent.
That's what I wanted you to say.

303
00:17:48,200 --> 00:17:49,120
Thank you.
You got it.

304
00:17:49,120 --> 00:17:51,640
I'm almost done.
No problem, no problem.

305
00:17:52,440 --> 00:17:55,400
And also I wanted to tell you,
Dr., you can just listen in for

306
00:17:55,400 --> 00:17:58,840
anybody who's interested.
Dr. Sometimes politely

307
00:17:58,840 --> 00:18:02,520
complaints about the tool that
they used to do this, this meet

308
00:18:02,520 --> 00:18:06,840
up because they use it because
it does the whole breakout room

309
00:18:06,840 --> 00:18:09,640
thing and you can pick and
choose which breakout room you

310
00:18:09,640 --> 00:18:13,320
can go in.
And Dr. was saying that her and

311
00:18:13,320 --> 00:18:17,120
the people that host it, that's
why they don't use Zoom because

312
00:18:17,120 --> 00:18:19,560
you can't do that.
I can officially tell you Dr.,

313
00:18:19,560 --> 00:18:23,080
that hosting 2 breakout rooms
for my first time ever yesterday

314
00:18:23,080 --> 00:18:27,440
using Zoom, you can in fact turn
on a feature that allows people

315
00:18:27,440 --> 00:18:31,440
to pick the rooms they want to
join so you can let your team

316
00:18:31,440 --> 00:18:32,800
know that.
All right.

317
00:18:32,800 --> 00:18:36,080
And Dr. Are you ready for your
top five or shall I move

318
00:18:36,080 --> 00:18:38,000
forward?
Yeah, I'm ready.

319
00:18:38,400 --> 00:18:41,880
OK, well, take a deep breath.
Slow down.

320
00:18:42,480 --> 00:18:46,280
It's OK.
OK, It's only podcast news.

321
00:18:46,280 --> 00:18:49,760
It's not surgery.
He got over easy eggs today.

322
00:18:50,640 --> 00:18:53,240
What does he usually get?
Scramble.

323
00:18:53,520 --> 00:18:55,080
Yeah.
So he got the quicker version

324
00:18:55,080 --> 00:18:59,080
OK.
So we have Spotify's top five

325
00:18:59,400 --> 00:19:07,880
and #5 is the Tucker Carlson
show #4 is Crime junkie #3 let's

326
00:19:07,880 --> 00:19:12,320
hear the Tiffany this past
weekend with Theo bond #2 is

327
00:19:12,320 --> 00:19:17,560
Sean Ryan's show and the number
one spot is the Joe Rogan

328
00:19:17,560 --> 00:19:19,320
Experience.
There you go.

329
00:19:19,320 --> 00:19:22,520
See, told you Joe Rogan always
at the top there on Spotify.

330
00:19:22,520 --> 00:19:24,960
All right, and Dr. you have a
different top five than you

331
00:19:24,960 --> 00:19:27,800
would normally do.
Normally you pick a random genre

332
00:19:27,800 --> 00:19:29,400
and give us the Spotify's top
five.

333
00:19:29,400 --> 00:19:33,240
What do you have for us today?
Yeah, so the random chart is

334
00:19:33,240 --> 00:19:38,600
Spotify's top five shared
episodes of 2025.

335
00:19:39,440 --> 00:19:43,520
Now this is interesting.
So and you have a story after

336
00:19:43,520 --> 00:19:46,440
this that is comes from that as
well.

337
00:19:46,840 --> 00:19:51,000
These are just independent.
Not it's not independent podcast

338
00:19:51,000 --> 00:19:56,560
but it's just episodes that have
been shared the most.

339
00:19:57,000 --> 00:20:02,040
OK, so they're top shared shared
episodes or shows on Spotify.

340
00:20:02,640 --> 00:20:05,800
Episodes.
So episodes of the shows.

341
00:20:06,800 --> 00:20:10,040
So I don't think we're going to
have to do the timpani on this

342
00:20:10,040 --> 00:20:12,160
because there's a little bit of
explanation that goes.

343
00:20:12,160 --> 00:20:15,680
OK, no problem.
So #5 is the Sean Ryan show.

344
00:20:16,160 --> 00:20:22,640
It is episode 163 and Gary
Brekka biohacking secrets to

345
00:20:22,640 --> 00:20:26,440
longevity, aging, myths and
science of nutrition.

346
00:20:26,720 --> 00:20:31,240
That's what the show is about.
And that show was 3 hours and 16

347
00:20:31,240 --> 00:20:35,080
minutes long.
Wow, three hours and it was one

348
00:20:35,120 --> 00:20:38,280
of their number 5.
Download most downloaded show,

349
00:20:38,920 --> 00:20:40,000
right?
Interesting.

350
00:20:40,520 --> 00:20:47,960
So #4 is Diary of Aceo, the
October 16th episode which is on

351
00:20:47,960 --> 00:20:53,240
hormone and fertility experts
dangers of not having a period

352
00:20:53,920 --> 00:21:00,040
fasting can backfire for women
and that show was 3 hours and 34

353
00:21:00,040 --> 00:21:01,480
minutes.
Wow.

354
00:21:01,520 --> 00:21:07,560
And also health related.
Right #3 is a show that's close

355
00:21:07,560 --> 00:21:08,360
to my heart.
Y'all.

356
00:21:08,360 --> 00:21:11,680
If you have not heard this
podcast, you have got to tune

357
00:21:11,680 --> 00:21:14,400
in.
It's called the Telepathy Tapes.

358
00:21:14,880 --> 00:21:18,920
It's the premiere episode,
season 1, episode 1 unveiling

359
00:21:18,920 --> 00:21:23,840
the hidden world of telepathic
communications in a silenced

360
00:21:23,960 --> 00:21:27,400
community.
So it's all about autism and

361
00:21:27,400 --> 00:21:31,520
people in that community and how
they have superpowers.

362
00:21:31,560 --> 00:21:34,480
We've been talking about, we've
been talking about that, you

363
00:21:34,480 --> 00:21:36,280
know, off and on.
We've talked about that show

364
00:21:36,280 --> 00:21:38,400
before.
And I never really had a chance

365
00:21:38,400 --> 00:21:41,760
to go and listen.
And on my road trip from

366
00:21:42,080 --> 00:21:46,480
Maryland back home here from
Thanksgiving, we listened and I

367
00:21:46,480 --> 00:21:48,960
was just completely fascinated
with it.

368
00:21:48,960 --> 00:21:51,560
It was really fascinating, that
show.

369
00:21:51,720 --> 00:21:53,520
Right, so that's Telepathy
Tapes.

370
00:21:53,800 --> 00:22:01,360
And that episode was 54 minutes.
So #2 is comes from Joe Rowe,

371
00:22:02,160 --> 00:22:12,320
The Joe Rogan Experience.
It was episode 2294 with Doctor

372
00:22:12,320 --> 00:22:16,840
Suzanne Humphries, the author of
Dissolving Illusions, Disease,

373
00:22:16,880 --> 00:22:18,880
Vaccines and the Forgotten
History.

374
00:22:18,880 --> 00:22:24,240
So another healthcare episode
and that one, of course, it's

375
00:22:24,240 --> 00:22:26,800
Joe Rowe.
So it's two hours and 33

376
00:22:26,800 --> 00:22:28,240
minutes, no?
Surprise.

377
00:22:28,840 --> 00:22:31,800
OK, number one is from Mel
Robbins.

378
00:22:31,880 --> 00:22:36,000
It's the March 27th episode and
it's with the doctor, Stacey

379
00:22:36,000 --> 00:22:40,320
Sims, The body reset, how women
should eat and exercise for

380
00:22:40,320 --> 00:22:45,480
health, fat loss and energy.
And that one was one hour and 38

381
00:22:45,480 --> 00:22:49,800
minutes.
Wow, OK, so surprising longer

382
00:22:49,800 --> 00:22:52,200
episodes.
I mean, the health stuff, not

383
00:22:52,360 --> 00:22:56,160
maybe as surprising, but the
fact that most of those were at

384
00:22:56,160 --> 00:23:00,080
least two hours or more is
really interesting that they

385
00:23:00,080 --> 00:23:04,360
were also the most shared.
It doesn't say, though, the most

386
00:23:04,600 --> 00:23:07,960
the longest retention rate.
So we don't know necessarily

387
00:23:07,960 --> 00:23:10,640
that they were all listened to
all the way through, right?

388
00:23:10,640 --> 00:23:13,440
It could have been shared
because of one specific thing

389
00:23:13,440 --> 00:23:15,480
that people were jumping to to
listen to.

390
00:23:15,760 --> 00:23:18,120
Who knows, right?
But it's still pretty

391
00:23:18,120 --> 00:23:20,960
fascinating that the longer
episodes were the ones that were

392
00:23:20,960 --> 00:23:23,640
shared the most.
It's crazy, when I first looked

393
00:23:23,640 --> 00:23:26,800
this up, I wasn't even looking
at the times and then all of a

394
00:23:26,800 --> 00:23:29,880
sudden I looked over and I just
looked down the line and I

395
00:23:29,960 --> 00:23:35,240
thought, what is going on here?
Because, you know, every it's

396
00:23:35,240 --> 00:23:38,040
all fast, fast, fast, fast now
clip, clip, clip, clip, fast,

397
00:23:38,040 --> 00:23:41,280
fast, fast.
And these were like, you know,

398
00:23:41,280 --> 00:23:44,440
day trips in the car, so.
Crazy.

399
00:23:44,480 --> 00:23:46,880
Well, thank you, Dr. Thanks for
changing it up a little bit.

400
00:23:46,880 --> 00:23:51,840
And I'll actually piggyback off
of that because this is part of

401
00:23:52,080 --> 00:23:55,040
that report, I'll call it from
Spotify that you just shared

402
00:23:55,040 --> 00:23:58,480
their year in podcasting recap
for 2025.

403
00:23:58,760 --> 00:24:04,160
And another thing that stood out
from that article or blog is

404
00:24:04,160 --> 00:24:08,680
over 80% of the top 50 US
podcasts on that platform

405
00:24:08,880 --> 00:24:14,920
included video episodes.
That's up from last year.

406
00:24:14,920 --> 00:24:20,160
And also the top 20 video shows
on Spotify, they saw more than

407
00:24:20,160 --> 00:24:25,680
24% growth since December of
2024, according to Spotify.

408
00:24:25,680 --> 00:24:30,040
And that shows that video can
play a big role in

409
00:24:30,040 --> 00:24:31,920
discoverability.
And, and I want to make it

410
00:24:31,920 --> 00:24:35,240
clear, it doesn't mean OK, that
now it's time everybody must

411
00:24:35,240 --> 00:24:37,720
have video.
If that's not your cup of tea or

412
00:24:38,040 --> 00:24:40,640
you're happy with being audio
only, awesome.

413
00:24:40,640 --> 00:24:43,000
I'm happy with being mainly
audio.

414
00:24:43,240 --> 00:24:48,280
But it does point to the fact
that video does seem to help

415
00:24:48,560 --> 00:24:51,720
with discoverability.
It's not a guarantee, but you

416
00:24:51,720 --> 00:24:56,000
can't deny the fact that when
people see something, it'll

417
00:24:56,000 --> 00:25:00,080
catch their attention a lot
more, say, during a scroll than

418
00:25:00,080 --> 00:25:03,840
if they just hear something.
In other words, a static image

419
00:25:03,840 --> 00:25:05,400
with some audio playing behind
it.

420
00:25:05,480 --> 00:25:09,040
That's an example of why video
can help with discoverability.

421
00:25:09,560 --> 00:25:11,280
I see Billy wants to come up
here.

422
00:25:11,280 --> 00:25:15,240
Billy, I invited you up, so feel
free to come join us if you have

423
00:25:15,240 --> 00:25:18,680
anything to say on that.
Now, Ralph, I was going to give

424
00:25:18,680 --> 00:25:23,040
you a heads up or oh, So what
we'll do is we'll go to Billy

425
00:25:23,480 --> 00:25:25,640
and then we're going to go to
your segment.

426
00:25:26,120 --> 00:25:28,800
So stand by.
And Billy, good morning.

427
00:25:28,840 --> 00:25:30,160
What did you want to add to all
this?

428
00:25:30,720 --> 00:25:33,040
Hey, good morning, Mark.
Well, I was actually going to

429
00:25:33,040 --> 00:25:37,240
ask a question about the sharing
of the episodes and how they

430
00:25:37,960 --> 00:25:39,760
calculate that.
Because I'm like, is that

431
00:25:40,200 --> 00:25:44,760
someone sharing directly from
the player or like the app, I

432
00:25:44,760 --> 00:25:48,160
should say?
Or is that Mel Robbins tucked

433
00:25:48,160 --> 00:25:51,280
that link into her e-mail list
of a million people?

434
00:25:51,280 --> 00:25:53,200
And sent it and.
People clicked on.

435
00:25:53,200 --> 00:25:54,520
It I mean I.
Was just curious.

436
00:25:54,520 --> 00:25:56,080
It could be a combination of
both.

437
00:25:56,320 --> 00:25:58,440
Yeah, Billy, it could be a
combination of both.

438
00:25:58,920 --> 00:26:02,640
I think that's a fairpoint.
Yeah, I think the only thing we

439
00:26:02,640 --> 00:26:08,320
know for sure, it's just among,
you know, Spotify consumers.

440
00:26:09,080 --> 00:26:12,800
Look, I think what it is is
Spotify, it can track a link

441
00:26:13,320 --> 00:26:17,440
from that episode.
And if it's a if it's a clicked

442
00:26:17,440 --> 00:26:19,680
link, they might consider it a
share.

443
00:26:19,680 --> 00:26:21,240
I don't know.
But it's definitely going to be

444
00:26:21,240 --> 00:26:22,760
considered a share if they're
used.

445
00:26:22,760 --> 00:26:26,520
If it's coming from that share
button on Spotify directly, that

446
00:26:26,520 --> 00:26:29,400
will be absolutely marked as.
But you really do raise a good

447
00:26:29,400 --> 00:26:33,200
point that, you know, if it's
Mel Robbins and she's sharing

448
00:26:33,200 --> 00:26:38,040
that episode with her huge
community, yeah, that's going to

449
00:26:38,040 --> 00:26:40,440
probably weigh play a factor in
it.

450
00:26:40,440 --> 00:26:44,680
Or at least it could fairpoint.
I mean, impressive either way,

451
00:26:44,680 --> 00:26:47,080
not to take away from any of
those people.

452
00:26:47,120 --> 00:26:50,040
I was just curious if they told
you how they got to that number.

453
00:26:51,000 --> 00:26:54,280
But if that was like the, I
don't think that's the only

454
00:26:54,280 --> 00:26:56,560
criteria.
Because if it was, why wouldn't

455
00:26:56,800 --> 00:26:59,360
Joe Roe be in the number one
spot?

456
00:26:59,720 --> 00:27:02,840
He has the most listeners.
As the number one show on

457
00:27:02,840 --> 00:27:05,240
Spotify, you would think maybe
then that would translate, but

458
00:27:05,320 --> 00:27:08,200
maybe not too right 'cause Mel
Robbins got a huge audience and

459
00:27:08,200 --> 00:27:13,000
if that particular episode was
really popular, then sure that

460
00:27:13,000 --> 00:27:16,680
that could still overtake a Joe
Rogan, right?

461
00:27:16,760 --> 00:27:18,560
Yep.
And there were things on that

462
00:27:18,560 --> 00:27:23,360
list that we haven't read in the
top five in a long time.

463
00:27:23,360 --> 00:27:27,240
I mean, I think I read off
telepathy tapes twice in the

464
00:27:27,240 --> 00:27:28,640
past year.
Yeah.

465
00:27:29,000 --> 00:27:32,880
And Sean Ryan, I read every now
and then.

466
00:27:33,080 --> 00:27:35,960
And six through 10 is just as
interesting.

467
00:27:35,960 --> 00:27:38,960
But you know, we only do top.
Yes, yes 'cause we do have

468
00:27:38,960 --> 00:27:39,760
other.
Take a look at it.

469
00:27:39,800 --> 00:27:41,920
Other news to follow?
Yes, take a look at that.

470
00:27:41,920 --> 00:27:46,640
We can make sure to also link to
that from Spotify in the show

471
00:27:46,640 --> 00:27:49,800
notes as well.
All right, Ralph, you are up.

472
00:27:50,240 --> 00:27:53,200
Let's talk about it and let's
please forgive me, I forgot the

473
00:27:53,200 --> 00:27:55,720
current working title of this
segment.

474
00:27:55,720 --> 00:27:58,720
So please share that.
As well, we'll call it the the

475
00:27:58,720 --> 00:28:01,400
weekly business bit.
OK, there you go.

476
00:28:01,400 --> 00:28:03,600
Weekly business bit with Ralph E
Step.

477
00:28:03,600 --> 00:28:06,080
Go for it, Ralph.
So here's a story that every

478
00:28:06,080 --> 00:28:08,800
content creator needs to hear.
Now, this was actually reported

479
00:28:08,800 --> 00:28:12,040
in The Hollywood Reporter back
in September, but I think it is

480
00:28:12,040 --> 00:28:16,000
totally relevant and it's all
about the no tax on tips rule.

481
00:28:16,280 --> 00:28:18,480
This is part of that big
beautiful bill that was passed

482
00:28:18,480 --> 00:28:20,480
by Congress.
And here's the thing everybody

483
00:28:20,480 --> 00:28:22,400
needs to hear.
Yes, it includes digital

484
00:28:22,400 --> 00:28:24,720
creators.
So for the first time,

485
00:28:24,720 --> 00:28:28,680
podcasters, streamers,
influencers and online creators

486
00:28:28,680 --> 00:28:33,440
who received tips, donations,
super chats, or or similar fan

487
00:28:33,440 --> 00:28:38,120
support may be able to exclude,
listen to this one, $25,000 of

488
00:28:38,120 --> 00:28:40,440
those tips from federal income
tax.

489
00:28:40,920 --> 00:28:44,040
This is a huge win for small to
mid tier creators who rely on

490
00:28:44,040 --> 00:28:46,000
community support.
I'm going to tell you though,

491
00:28:46,000 --> 00:28:49,160
the rules are complex and not
everyone qualifies, but this is

492
00:28:49,160 --> 00:28:52,200
the perfect moment for creators
to tighten up their bookkeeping,

493
00:28:52,440 --> 00:28:55,800
properly check their tip income,
and make sure they're set up to

494
00:28:55,800 --> 00:28:58,200
benefit from this new deduction.
So what am I saying here?

495
00:28:58,480 --> 00:29:02,200
If you're a podcaster or a
creator who receives fan tips,

496
00:29:02,440 --> 00:29:06,400
donations, super chats, any of
those things, the new law may

497
00:29:06,400 --> 00:29:10,440
let you deduct up to $25,000 of
that income from federal income

498
00:29:10,440 --> 00:29:11,440
tax.
Now here's what you need to

499
00:29:11,440 --> 00:29:14,200
understand.
It's got to be voluntary tip

500
00:29:14,200 --> 00:29:17,080
income, not sponsorships or ad
revenue.

501
00:29:17,400 --> 00:29:19,320
And the downsides it is, you're
still going to owe

502
00:29:19,320 --> 00:29:22,080
self-employment tax.
So you got to track it properly.

503
00:29:22,360 --> 00:29:25,800
But if this may apply to you,
this is a huge thing.

504
00:29:25,800 --> 00:29:29,000
Again, this was in The Hollywood
Reporter back in September of

505
00:29:29,000 --> 00:29:32,080
2025.
But this is a huge thing for

506
00:29:32,080 --> 00:29:33,800
content creators.
Yeah.

507
00:29:33,800 --> 00:29:36,560
Thank you, Ralph.
That's really important to know.

508
00:29:36,560 --> 00:29:41,120
And Ralph, as somebody in the
business, I think would you

509
00:29:41,120 --> 00:29:42,760
agree?
I, I think it's important for a

510
00:29:42,760 --> 00:29:45,920
creator to bring that up to
their accountant and not assume

511
00:29:45,920 --> 00:29:49,680
their accountant is going to
know that this could apply to

512
00:29:49,680 --> 00:29:52,760
you as a content creator.
So it's important for us to have

513
00:29:52,760 --> 00:29:55,040
that conversation with an
accountant if we use one.

514
00:29:55,560 --> 00:29:57,240
Well, absolutely.
It's kind of like when you go to

515
00:29:57,240 --> 00:30:00,560
the doctor and you bring the
doctor ideas of things you saw

516
00:30:00,560 --> 00:30:01,920
online and all that sort of
thing.

517
00:30:01,920 --> 00:30:04,000
Because not all of us
accountants know everything.

518
00:30:04,320 --> 00:30:06,960
And if we don't serve a lot of
content creators, I happen to

519
00:30:06,960 --> 00:30:09,760
serve a lot of content creators.
But yeah, absolutely, Mark, this

520
00:30:09,760 --> 00:30:11,240
is something to discuss with
them.

521
00:30:11,520 --> 00:30:14,600
But now more than ever, it's a
great time to keep track of this

522
00:30:14,600 --> 00:30:17,000
stuff, because if you're not
keeping track of it, you're not

523
00:30:17,000 --> 00:30:18,400
going to be able to get this
deduction.

524
00:30:20,320 --> 00:30:22,760
Thank you, Ralph.
Appreciate that once again.

525
00:30:22,760 --> 00:30:27,000
What's the working title?
It's our weekly business bit.

526
00:30:27,600 --> 00:30:31,520
There you go, the PM CS weekly
business bit with Ralph E Step

527
00:30:31,520 --> 00:30:34,160
Love that.
Let's get into some news bites.

528
00:30:34,160 --> 00:30:37,640
These are some stories worth
sharing, but may not be big

529
00:30:37,640 --> 00:30:40,360
conversational pieces.
But if they are awesome.

530
00:30:41,160 --> 00:30:45,880
First, as we've as we've shared
before, for the first time ever,

531
00:30:45,880 --> 00:30:50,200
the Golden Globes, if I could
speak, are recognizing podcasts.

532
00:30:50,920 --> 00:30:55,600
They've now added a best podcast
category and I got to say it's

533
00:30:55,720 --> 00:30:59,240
probably about time.
The nominees some heavy hitters

534
00:30:59,240 --> 00:31:03,320
and at least one big surprise.
Nominees include armchair expert

535
00:31:03,320 --> 00:31:07,760
from Wandering Call her Daddy
Smartless and the Mel Robbins

536
00:31:07,760 --> 00:31:11,640
podcast.
All SiriusXM shows good hang

537
00:31:11,960 --> 00:31:15,800
from Spotify with Amy Poehler
made the list and deservedly so.

538
00:31:16,080 --> 00:31:18,600
I don't know why I feel like
she's going to win just because

539
00:31:18,600 --> 00:31:21,920
she's.
She's an actress or an actor, I

540
00:31:21,920 --> 00:31:23,600
should say.
I don't think we think

541
00:31:23,600 --> 00:31:26,400
technically the tress and
actress has been removed.

542
00:31:26,840 --> 00:31:29,200
That was armchair expert.
Oh, that's true.

543
00:31:29,200 --> 00:31:31,080
That's true.
Yes, that's a good point.

544
00:31:31,080 --> 00:31:32,840
So I feel like.
And smartless?

545
00:31:33,320 --> 00:31:34,840
Well, three.
Yeah, you're right.

546
00:31:34,840 --> 00:31:36,640
OK, Throw that all out the
window.

547
00:31:36,640 --> 00:31:39,000
Thank you, Dr. Appreciate that.
I don't know why.

548
00:31:39,000 --> 00:31:42,040
So maybe that's just my
intuition telling me that I

549
00:31:42,040 --> 00:31:46,600
think that show is going to win
a good hang.

550
00:31:46,840 --> 00:31:48,720
That's just maybe it my
intuition.

551
00:31:49,000 --> 00:31:54,000
And also up first from NPR
rounds out the category.

552
00:31:54,240 --> 00:31:56,840
But here's the surprise I talked
about.

553
00:31:57,200 --> 00:32:00,880
No Joe Rogan.
Hashtag no Joe Rogan.

554
00:32:02,480 --> 00:32:05,600
Pretty surprising considering
this guy is always number one on

555
00:32:05,600 --> 00:32:09,120
Spotify, has a huge following,
is often the name thrown around

556
00:32:09,360 --> 00:32:11,640
when podcasting is in the
conversation.

557
00:32:12,120 --> 00:32:14,840
Pretty interesting.
And the announcement?

558
00:32:15,280 --> 00:32:18,760
That was made, I believe earlier
this week or yeah, earlier this

559
00:32:18,760 --> 00:32:21,920
week.
It didn't make the TV portion of

560
00:32:21,920 --> 00:32:24,480
the show, meaning, you know,
they do the announcement of

561
00:32:24,480 --> 00:32:28,400
different winners of the Golden
Globes publicly on TV.

562
00:32:28,400 --> 00:32:31,480
They did not announce the
podcast category, which it's

563
00:32:31,840 --> 00:32:33,880
kind of annoying.
I wish they they did, especially

564
00:32:33,880 --> 00:32:37,600
because as Dr. corrected me,
there are plenty of Hollywood

565
00:32:37,600 --> 00:32:40,840
people on that list.
Would have been a cool thing for

566
00:32:40,840 --> 00:32:42,840
them to do, but it is still a
foot in the door.

567
00:32:43,400 --> 00:32:45,920
Baby steps.
Yeah, and if you want to, the

568
00:32:45,920 --> 00:32:51,680
show itself airs January 11th
and I will absolutely be tuning

569
00:32:51,680 --> 00:32:52,760
in at least.
Do we?

570
00:32:52,800 --> 00:32:55,720
Know who the host is this year.
I don't know off the top of my

571
00:32:55,720 --> 00:32:58,080
head, no.
I'll look that up while you take

572
00:32:58,080 --> 00:33:01,760
this next story.
Yeah, because Ricky Gervais is

573
00:33:01,840 --> 00:33:04,800
just, I don't know if he's going
to be asked back, but that

574
00:33:05,040 --> 00:33:08,160
that's my incentive to watch.
Yeah, he's always good.

575
00:33:08,440 --> 00:33:10,200
Nikki Glaser.
Nikki Glaser.

576
00:33:10,400 --> 00:33:13,080
Oh, OK.
Well, she's got some, she's got

577
00:33:13,080 --> 00:33:14,440
some track going.
She's spicy.

578
00:33:15,280 --> 00:33:16,520
She's spicy.
I like her.

579
00:33:16,520 --> 00:33:20,080
Yeah.
OK, so I heart declares

580
00:33:20,080 --> 00:33:22,640
guaranteed human.
That's in quotation marks,

581
00:33:22,680 --> 00:33:25,800
guaranteed human because
apparently there that's a

582
00:33:25,800 --> 00:33:29,400
selling point now.
So I Heart Media just slapped a

583
00:33:29,960 --> 00:33:34,000
quote UN quote guaranteed human
label on everything it makes,

584
00:33:34,880 --> 00:33:39,840
staking its claim as the anti AI
entertainment giant.

585
00:33:40,440 --> 00:33:44,960
The company says audiences are
tired of synthetic voices and

586
00:33:44,960 --> 00:33:49,120
trust hollowing out their media.
Sorry this copy is weird.

587
00:33:49,520 --> 00:33:55,400
OK, so every podcast and radio
show will now lean hard into

588
00:33:55,640 --> 00:34:00,840
real people and real connection.
Their research shows listeners

589
00:34:00,840 --> 00:34:06,000
crave human made content, worry
about a is future and feel more

590
00:34:06,000 --> 00:34:07,840
disconnected by social
platforms.

591
00:34:08,360 --> 00:34:12,520
I heart is betting that
authenticity still sells.

592
00:34:12,920 --> 00:34:15,920
It kind of annoys me, like I I
love the idea behind.

593
00:34:16,120 --> 00:34:17,920
It Yeah.
But I don't.

594
00:34:18,080 --> 00:34:20,679
I just feel like as a listener
it's just kind of weird and

595
00:34:20,679 --> 00:34:23,120
annoying.
I'd prefer the opposite

596
00:34:23,120 --> 00:34:24,880
approach.
Just label the ones that you

597
00:34:24,880 --> 00:34:28,080
believe are AI or that you know
are to be AI.

598
00:34:28,120 --> 00:34:29,920
You know what?
I think I like that better.

599
00:34:29,920 --> 00:34:31,600
Yeah.
Yeah, I think I do like that.

600
00:34:31,600 --> 00:34:34,000
Seems a little weird, but I
mean, good for them, I guess.

601
00:34:34,000 --> 00:34:38,000
You know, it's certainly right
now we're in that phase of AI

602
00:34:38,000 --> 00:34:40,400
where you know, where
everybody's a little confused

603
00:34:40,400 --> 00:34:41,639
and doesn't know how to handle
it.

604
00:34:41,639 --> 00:34:44,560
So, you know, kudos for them for
trying to find a way to do it.

605
00:34:44,760 --> 00:34:47,880
Just, I don't know, it just,
it's not a huge deal, but it's

606
00:34:47,880 --> 00:34:50,600
just a little weird to me.
It's just so kind of annoying to

607
00:34:50,600 --> 00:34:52,760
see that all the time you want.
To take the next one.

608
00:34:53,440 --> 00:34:57,080
Oh, OK, let's see.
Solo shows are taking over and

609
00:34:57,160 --> 00:34:59,640
Co hosts are becoming
endangered.

610
00:35:00,200 --> 00:35:03,280
A new altitude survey.
And you know, Altitude is that

611
00:35:03,440 --> 00:35:05,840
platform that kind of does
everything for you.

612
00:35:06,320 --> 00:35:11,360
So a new altitude survey shows
that next wave of podcasters is

613
00:35:11,360 --> 00:35:15,200
ditching Co hosts and leaning
into full control.

614
00:35:15,560 --> 00:35:19,880
More than half of new creators
plan to launch solo shows, a

615
00:35:19,880 --> 00:35:24,760
major jump from 2022.
The format shift signals a push

616
00:35:24,760 --> 00:35:29,400
towards personal branding,
autonomy and flexible workflows.

617
00:35:29,400 --> 00:35:34,080
It also reflects a huge
demographic shift as more women

618
00:35:34,080 --> 00:35:38,760
entering podcasting.
So the key takeaways are 53% of

619
00:35:38,760 --> 00:35:42,960
new podcasters plan solo shows,
up from 43%.

620
00:35:43,960 --> 00:35:48,360
Co hosted formats dropped to
14%.

621
00:35:48,720 --> 00:35:52,080
Interview shows remain the
second most common planned

622
00:35:52,080 --> 00:35:57,360
format at 28%.
New creators choose solo work

623
00:35:57,360 --> 00:36:03,520
for control, ownership and
schedule flexibility, and 71%

624
00:36:03,520 --> 00:36:07,640
say that they will handle all
production tasks themselves.

625
00:36:08,000 --> 00:36:09,920
That last stat.
I don't love because as a

626
00:36:09,920 --> 00:36:13,160
podcast producer, I want more
people that come to us, right?

627
00:36:13,440 --> 00:36:17,040
In any segment of society, like
podcasting would be a segment,

628
00:36:17,440 --> 00:36:19,440
there's always going to be the
good enoughs.

629
00:36:19,680 --> 00:36:23,000
Well, it's good enough.
Well, you know, but that's not

630
00:36:23,400 --> 00:36:26,840
our clientele, Mark.
Yours and my clientele are

631
00:36:26,840 --> 00:36:32,440
people because to do AI well,
it's time consuming.

632
00:36:32,720 --> 00:36:36,760
Coming up with just the right
prompts, going back and forth,

633
00:36:37,240 --> 00:36:40,760
eliminating stuff,
Frankensteining stuff together,

634
00:36:40,760 --> 00:36:43,600
that's all very time consuming
and it's a skill.

635
00:36:43,960 --> 00:36:49,480
And yours and my clientele are
people who want to save time.

636
00:36:49,480 --> 00:36:51,280
They don't want to bother with
that stuff.

637
00:36:51,600 --> 00:36:53,440
They are the please do it for
me.

638
00:36:53,760 --> 00:36:55,520
Those are those are our
clientele.

639
00:36:55,600 --> 00:36:58,720
Yeah, and time consuming is all
relative, right?

640
00:36:58,720 --> 00:37:03,840
Because we do admit using AI is
saving you more time than not

641
00:37:03,840 --> 00:37:07,840
using it in many cases, right?
But it's still tedious at times.

642
00:37:07,880 --> 00:37:12,760
It's tedious and again, there is
a skill to using AI correctly

643
00:37:13,200 --> 00:37:17,720
and you and I have certainly dug
deep into you know how to do

644
00:37:17,720 --> 00:37:18,600
that.
Sure.

645
00:37:18,600 --> 00:37:20,120
Yeah.
And if you're like Nick

646
00:37:20,120 --> 00:37:22,920
Naulback, he's creating
something behind the scenes that

647
00:37:23,120 --> 00:37:27,560
will really cut down on the AI
time that we spend.

648
00:37:27,920 --> 00:37:29,680
Yeah.
So more to come on that I

649
00:37:29,680 --> 00:37:31,800
suppose.
I'm going to jump around a

650
00:37:31,800 --> 00:37:34,400
little bit here from on our
rundown.

651
00:37:34,800 --> 00:37:39,400
Dr. So first, Triton Digital's
Omni Studio is now supporting

652
00:37:39,400 --> 00:37:42,480
video podcasting.
This means that you can now

653
00:37:42,480 --> 00:37:47,200
produce a full video RSS feed
right from the platform.

654
00:37:47,360 --> 00:37:50,880
And if you still need the audio
version, it'll spit that out

655
00:37:50,880 --> 00:37:53,600
automatically too.
No extra steps.

656
00:37:53,600 --> 00:37:57,400
And according to Triton, dynamic
ad insertion is on the way as

657
00:37:57,400 --> 00:37:59,560
well.
And this doesn't necessarily

658
00:37:59,560 --> 00:38:04,800
replace Spotify's video tool or
YouTube for example, it just

659
00:38:04,920 --> 00:38:07,680
it's just another option in your
tool kit.

660
00:38:07,960 --> 00:38:13,720
The videos are encoded at 720P
for now, which isn't the highest

661
00:38:13,720 --> 00:38:17,480
quality out there, but still
probably fine for most

662
00:38:17,480 --> 00:38:21,560
podcasters.
I would recommend otherwise, but

663
00:38:21,560 --> 00:38:25,040
that's OK.
No support yet for alternate

664
00:38:25,040 --> 00:38:29,960
enclosures, so we're not fully
there, but this is a pretty

665
00:38:29,960 --> 00:38:32,080
solid move in the right
direction.

666
00:38:32,720 --> 00:38:37,000
So if you're using Omni or maybe
you've been thinking about using

667
00:38:37,000 --> 00:38:41,080
a different hosting platform
this and you want to add video

668
00:38:41,280 --> 00:38:45,040
to your workflow, this is
perhaps a solution for you.

669
00:38:45,040 --> 00:38:48,480
So that's Omni Studio if you
want to learn more about that.

670
00:38:48,680 --> 00:38:52,920
And heads up, if you're hosting
with Lipson as your podcasting

671
00:38:52,920 --> 00:38:57,280
host provider, they've announced
a pricing update, but it's kind

672
00:38:57,280 --> 00:38:59,640
of been kind of quiet the way
that they did it.

673
00:38:59,640 --> 00:39:03,480
It's you can't find it anywhere
on their website yet, But they

674
00:39:03,480 --> 00:39:08,640
did send out some emails to some
customers saying that the $5

675
00:39:08,640 --> 00:39:12,400
bare essential plan that Lipson
offers is jumping to $8.

676
00:39:12,440 --> 00:39:17,320
And it's not just that plan.
Most of their tiers are going up

677
00:39:17,320 --> 00:39:22,120
by about 5 bucks.
So if again, if you use Lipson,

678
00:39:22,120 --> 00:39:25,120
check that out, OK.
Dr. Do you want to take story

679
00:39:25,120 --> 00:39:28,120
#4?
I saw Junaid come up and I

680
00:39:28,120 --> 00:39:29,200
thought.
Let me go to him and then you

681
00:39:29,200 --> 00:39:31,040
can pull that story up while
we're waiting.

682
00:39:31,040 --> 00:39:32,320
Go ahead, Junaid.
Good morning.

683
00:39:32,920 --> 00:39:35,760
Good morning everyone.
Awesome news updates.

684
00:39:35,760 --> 00:39:37,880
I love it.
I wanted to comment on that Co

685
00:39:37,880 --> 00:39:40,240
host thing and and you know the
story.

686
00:39:40,240 --> 00:39:44,480
About solo podcasting, Yeah.
Because the good thing is that

687
00:39:44,480 --> 00:39:49,440
people are actually taking step
forward to get into podcasting,

688
00:39:49,640 --> 00:39:51,720
which is again, they're
stepping, they're taking that

689
00:39:51,720 --> 00:39:56,160
first step to start a podcast to
at least figure out what they've

690
00:39:56,160 --> 00:39:59,960
been missing.
And then to realize, OK, I do

691
00:39:59,960 --> 00:40:03,080
need additional support.
And that's where we come in and

692
00:40:03,080 --> 00:40:06,280
we can help them.
Because when I did my first

693
00:40:06,280 --> 00:40:11,400
podcast, I had two Co hosts in
2012 and I couldn't get the back

694
00:40:11,400 --> 00:40:16,080
on to continue to record the
podcast and I had to go solo.

695
00:40:16,800 --> 00:40:20,320
And that took me 6 years to
2018.

696
00:40:20,880 --> 00:40:23,800
So I'm glad that people are, you
know, jumping in.

697
00:40:24,080 --> 00:40:27,480
Even if it's a solo podcast to
get started.

698
00:40:27,480 --> 00:40:28,880
So good for all of.
Us.

699
00:40:29,000 --> 00:40:31,200
I agreed.
I agree wholeheartedly.

700
00:40:31,800 --> 00:40:34,240
Thank you Janae.
Thanks for pointing that out and

701
00:40:34,240 --> 00:40:40,400
I'll keep things going.
I teased this at the very tippy

702
00:40:40,400 --> 00:40:43,280
top of the show.
What happens when an indie

703
00:40:43,280 --> 00:40:47,360
podcast?
Suddenly blows up, meaning goes

704
00:40:47,400 --> 00:40:50,320
viral.
Pod news brought this one to my

705
00:40:50,320 --> 00:40:53,200
attention.
I saw this recently and it's.

706
00:40:53,960 --> 00:40:58,200
From a post on Reddit Podcasting
and it sparked A thoughtful

707
00:40:58,200 --> 00:41:01,560
thread about what really happens
when a podcast.

708
00:41:01,560 --> 00:41:05,840
'S skirts virality.
In other words, the podcaster

709
00:41:05,840 --> 00:41:09,720
shares his story, and he claims
it.

710
00:41:09,720 --> 00:41:14,480
He's not maybe fully viral, but
he really went from being kind

711
00:41:14,480 --> 00:41:19,120
of your average indie podcast to
light years ahead of where he

712
00:41:19,120 --> 00:41:21,640
was.
He said that while downloads and

713
00:41:21,640 --> 00:41:25,600
and what he did was he shared
his experience, wanted people to

714
00:41:25,600 --> 00:41:30,400
understand really what it means
when you go viral as an indie

715
00:41:30,400 --> 00:41:34,120
podcaster.
He said that while downloads may

716
00:41:34,120 --> 00:41:38,680
spike, sometimes massively, what
he noticed was retention and

717
00:41:38,680 --> 00:41:41,520
listener engagement often
dropped off.

718
00:41:41,960 --> 00:41:44,920
The moment of rapid growth
becomes a stress test for

719
00:41:44,920 --> 00:41:48,400
content hosting and the
creator's nerves, according to

720
00:41:48,440 --> 00:41:53,520
this podcaster and some key
themes that he shared.

721
00:41:54,160 --> 00:41:59,360
Like I said, downloads spike,
but the plays don't necessarily

722
00:41:59,360 --> 00:42:03,360
equal listens.
He says that speaking to that

723
00:42:03,360 --> 00:42:07,600
stress test quote I shared, the
sudden exposure feels like a

724
00:42:07,600 --> 00:42:09,760
stress test.
The algorithms pushing the show

725
00:42:09,760 --> 00:42:14,720
to millions of eyeballs can
expose weaknesses, inconsistent

726
00:42:14,720 --> 00:42:18,520
quality, production, pacing,
things that may have flown under

727
00:42:18,520 --> 00:42:22,000
the radar when the audience was
small because feeling a little

728
00:42:22,000 --> 00:42:26,480
more exposed and maybe being
called out more by a larger

729
00:42:26,480 --> 00:42:30,080
audience.
He says again that the retention

730
00:42:30,080 --> 00:42:35,040
and listener habits matter more
than raw download numbers do.

731
00:42:35,040 --> 00:42:39,160
A viral spike can be misleading.
It may inflate the stats without

732
00:42:39,160 --> 00:42:43,160
building a loyal audience.
And he talks about creator

733
00:42:43,160 --> 00:42:45,520
expectations versus reality
tension.

734
00:42:45,520 --> 00:42:48,640
The search can feel validating
but also overwhelming.

735
00:42:49,000 --> 00:42:53,200
Many creators report a mix of
excitement and a quote UN quote.

736
00:42:53,200 --> 00:42:56,560
This is scary as attention
grows.

737
00:42:57,280 --> 00:42:59,600
Finally, long term
sustainability depends on

738
00:42:59,600 --> 00:43:03,320
consistency.
Stable release rhythms, reliable

739
00:43:03,320 --> 00:43:06,800
quality, and engagement
strategies matter more after the

740
00:43:06,800 --> 00:43:10,160
initial burst than at the moment
of going viral.

741
00:43:10,800 --> 00:43:15,080
While not all comments said it
outright, the vibe across

742
00:43:15,080 --> 00:43:18,120
responses underlines this idea.
Now.

743
00:43:18,120 --> 00:43:20,800
I think I saw somebody flash an
emoji to speak, but I was kind

744
00:43:20,800 --> 00:43:22,760
of looking out out of the corner
of my eye.

745
00:43:22,960 --> 00:43:26,600
Yes, Jonathan, go ahead.
It doesn't necessarily surprise

746
00:43:26,600 --> 00:43:30,400
me because honestly, that's what
a lot of people feel when when

747
00:43:30,400 --> 00:43:34,240
they go viral on social media.
It's a big, it's a flash in the

748
00:43:34,240 --> 00:43:36,200
pan.
It doesn't help the overall

749
00:43:36,200 --> 00:43:40,600
growth of the business.
And you know, yes, there's a lot

750
00:43:40,600 --> 00:43:43,760
more people, but you do better
actually with the slow growth

751
00:43:43,800 --> 00:43:48,040
than the viral growth.
And I'm sure that maybe may

752
00:43:48,040 --> 00:43:50,880
apply for some people and not
others, but I think by and

753
00:43:50,880 --> 00:43:53,520
large, I agree with you there.
Yeah.

754
00:43:53,520 --> 00:43:56,480
I mean.
I remember my friend Travis

755
00:43:56,480 --> 00:43:59,280
Brown when he went viral on
Instagram.

756
00:43:59,280 --> 00:44:00,920
I know, not quite the same
thing.

757
00:44:01,120 --> 00:44:05,880
I remember him telling me it
was, I'll say a mind.

758
00:44:05,880 --> 00:44:11,160
F going viral because things
really can change overnight and

759
00:44:11,160 --> 00:44:15,920
it can get really overwhelming.
All the DMS, all the comments

760
00:44:15,920 --> 00:44:18,360
trying to keep up with them, you
know, think about what your

761
00:44:18,360 --> 00:44:20,560
workflow is now.
You know, if you're anything

762
00:44:20,560 --> 00:44:24,280
like me, you see a comment on
Instagram, for example, my

763
00:44:24,280 --> 00:44:27,640
instinct is instinct is when I
see that comment, I want to

764
00:44:27,640 --> 00:44:29,960
respond to it right away because
I know that helps with

765
00:44:29,960 --> 00:44:32,840
engagement.
So imagine, you know, doing that

766
00:44:32,840 --> 00:44:35,200
a handful of times during the
day to all of a sudden having

767
00:44:35,200 --> 00:44:39,640
hundreds, if not thousands of
comments and DMS to consider

768
00:44:39,640 --> 00:44:42,120
answering, right?
You've got to instantly change

769
00:44:42,120 --> 00:44:44,680
your workflow, change your
strategy and approach.

770
00:44:45,000 --> 00:44:48,240
There's a lot that goes into it.
And not to mention, you know,

771
00:44:48,320 --> 00:44:51,880
getting that kind of exposure
also leads to trolls and

772
00:44:51,880 --> 00:44:55,200
negative comments.
And being mentally prepared for

773
00:44:55,200 --> 00:44:57,640
that, it's hard to do if it
happens overnight.

774
00:44:57,880 --> 00:45:03,040
So as much as I would like to.
See a big burst in growth for

775
00:45:03,040 --> 00:45:06,240
the podcasting morning chat.
I'm not sure mentally I'd be

776
00:45:06,240 --> 00:45:09,480
able to handle that.
Being completely honest, I saw

777
00:45:09,480 --> 00:45:11,800
somebody else flash an emoji.
Didn't see who.

778
00:45:12,080 --> 00:45:13,320
Go ahead, Janae.
It was me.

779
00:45:13,480 --> 00:45:18,600
This is a great article or point
that Pod News puts out and we

780
00:45:18,600 --> 00:45:21,960
have actually some people, some
we have some people in the

781
00:45:21,960 --> 00:45:24,680
audience and, and on the stage
right now that are actually

782
00:45:24,680 --> 00:45:28,560
experiencing something exactly
this, Ralph.

783
00:45:28,600 --> 00:45:31,800
We were talking about this
yesterday and there's another

784
00:45:31,800 --> 00:45:34,320
gentleman that also experienced
very similar thing.

785
00:45:34,920 --> 00:45:40,040
He went from 10,000 subscribers
on YouTube, his one video hit it

786
00:45:40,040 --> 00:45:46,280
off and within six weeks he was
at 100,000 because he had a

787
00:45:46,280 --> 00:45:50,440
library of really, really good
content.

788
00:45:50,520 --> 00:45:54,000
So what that one video that hit
it off and brought the

789
00:45:54,000 --> 00:45:58,960
algorithm, you know, the people
to his channel basically going

790
00:45:58,960 --> 00:46:02,520
viral brought attention to the
rest of his videos and people

791
00:46:02,520 --> 00:46:05,000
stayed.
And that's exactly what Ralph is

792
00:46:05,000 --> 00:46:08,480
experiencing with his Truth
Untold channel that we talked

793
00:46:08,480 --> 00:46:11,080
about earlier.
So you got to have that back

794
00:46:11,160 --> 00:46:14,600
library, back content for that
virality to stay.

795
00:46:14,600 --> 00:46:18,480
But if you just have like 10
videos and one goes viral, well,

796
00:46:18,800 --> 00:46:20,360
it's going to phase off and die
out.

797
00:46:20,360 --> 00:46:22,680
But you have if you have
hundreds of videos or hundreds

798
00:46:22,680 --> 00:46:25,760
of podcast episodes, then you
already have a library of

799
00:46:25,760 --> 00:46:27,160
content.
People are going to stay and

800
00:46:27,160 --> 00:46:28,640
listen to the rest.
Thanks.

801
00:46:28,680 --> 00:46:30,200
Yeah, another great point.
Thank you.

802
00:46:30,200 --> 00:46:33,520
Janae And Ralph, since Janae
mentioned to you, do you have

803
00:46:33,520 --> 00:46:34,800
any?
You don't have to, but do you

804
00:46:34,800 --> 00:46:37,480
have anything you wanted to add
to that or echo?

805
00:46:37,720 --> 00:46:38,880
Yeah, I would just say thank
you.

806
00:46:38,880 --> 00:46:41,920
Yeah, the Truth Unveiled channel
is now almost at 150,000

807
00:46:41,920 --> 00:46:44,760
subscribers and that's happened
within the last seven weeks.

808
00:46:45,240 --> 00:46:48,120
So what Janae says is true.
Like I've been putting content

809
00:46:48,120 --> 00:46:50,920
out there and there's plenty of
content for them to go see, and

810
00:46:50,920 --> 00:46:52,680
that's going to just help me
build that even more.

811
00:46:52,680 --> 00:46:54,040
So thank you for the mention,
Janae.

812
00:46:54,600 --> 00:46:56,960
Yeah.
And Ralph, while we have you, I

813
00:46:56,960 --> 00:47:00,000
know that you posted something
on Facebook regarding one of

814
00:47:00,000 --> 00:47:03,520
your podcasts, and I figure why
not share a little bit here as

815
00:47:03,520 --> 00:47:06,520
well and then we'll wrap up with
another story after that.

816
00:47:07,040 --> 00:47:08,400
Awesome, Mark, thank you so
much.

817
00:47:08,400 --> 00:47:11,640
So I do a weekly live show.
I do 4 shows.

818
00:47:11,640 --> 00:47:13,560
One of them is called Grit and
Growth Business.

819
00:47:13,880 --> 00:47:17,360
This show is tailored for small
business people who are looking

820
00:47:17,360 --> 00:47:20,520
for tips and tricks and how to
do a better job with their small

821
00:47:20,520 --> 00:47:22,320
business.
And I've been doing that live

822
00:47:22,320 --> 00:47:24,800
show solo for about 9 months
this year.

823
00:47:24,800 --> 00:47:28,440
Well, starting in January, I
want to bring on a Co host, a Co

824
00:47:28,440 --> 00:47:30,600
contributor.
I'm not looking for somebody

825
00:47:30,600 --> 00:47:33,480
that's a business expert.
I'm looking for somebody that is

826
00:47:33,480 --> 00:47:36,440
a communications person,
somebody that can help me.

827
00:47:36,720 --> 00:47:39,720
I've got 30 years of experience,
but I tend to get stuck in the

828
00:47:39,720 --> 00:47:42,680
minutiae and the tax talk and
the accounting jargon.

829
00:47:43,080 --> 00:47:46,000
I'm looking for somebody to help
kind of provoke me into better

830
00:47:46,000 --> 00:47:48,840
discussions.
The format is really getting

831
00:47:48,840 --> 00:47:51,760
people to send in questions and
we kind of tackle them on the

832
00:47:51,760 --> 00:47:53,000
show.
We're going to do some live

833
00:47:53,000 --> 00:47:55,640
coaching, but I'm really even
looking for somebody that is

834
00:47:55,640 --> 00:47:58,680
interested in being involved.
It's going to be a weekly live

835
00:47:58,680 --> 00:48:00,520
show.
I actually use ECAM to do it.

836
00:48:00,720 --> 00:48:04,240
It's streamed on YouTube and
Rumble and LinkedIn.

837
00:48:04,400 --> 00:48:06,320
But I'm looking for somebody
that has an interest in that.

838
00:48:06,360 --> 00:48:08,520
Again, it doesn't have to be
somebody that is a business

839
00:48:08,520 --> 00:48:12,760
expert, just somebody who has an
engaging personality and maybe

840
00:48:12,760 --> 00:48:15,040
has some interest in that type
of topic.

841
00:48:15,040 --> 00:48:16,520
If you're interested, just reach
out to me.

842
00:48:16,880 --> 00:48:20,120
I'm hoping to put somebody in
place when we go live again on

843
00:48:20,120 --> 00:48:22,720
January the 6th.
How often would you need this

844
00:48:22,720 --> 00:48:24,960
person, Ralph?
It's a once a week show.

845
00:48:24,960 --> 00:48:27,800
We do it every Tuesday night at
7:00 PM Eastern Time.

846
00:48:28,040 --> 00:48:31,000
So basically I would need
somebody, you know, 6:30 to

847
00:48:31,040 --> 00:48:32,880
8:30.
Well, I try to keep the show

848
00:48:32,880 --> 00:48:36,360
about 30 to 45 minutes.
But if we get a lot of chats

849
00:48:36,360 --> 00:48:38,600
and, and I got to be very honest
with you, this is a show that

850
00:48:38,600 --> 00:48:42,280
is, is very small, but there's a
huge opportunity for it,

851
00:48:42,520 --> 00:48:44,800
especially as we roll into the
new year.

852
00:48:44,800 --> 00:48:47,320
There's a lot of people that
are, I have a lot of business

853
00:48:47,320 --> 00:48:50,200
type questions and and it's a
way for me to kind of give back

854
00:48:50,480 --> 00:48:54,120
my 30 years of experience to
help people get to that next

855
00:48:54,120 --> 00:48:56,480
level with their business.
And I really want somebody to

856
00:48:56,480 --> 00:48:59,920
sort of stir me up a little bit
because what I've found is I'm

857
00:48:59,920 --> 00:49:03,120
doing good with the solo, but
I've really come out of my shell

858
00:49:03,240 --> 00:49:05,720
when somebody kind of provokes
me and is a I'll use the word

859
00:49:05,720 --> 00:49:07,760
provocateur.
Somebody says, yeah, Ralph, but

860
00:49:07,760 --> 00:49:10,560
what about this?
And can you explain that in ways

861
00:49:10,560 --> 00:49:12,280
that I can understand?
So that's what I'm really

862
00:49:12,280 --> 00:49:14,320
looking for.
Sounds good.

863
00:49:14,320 --> 00:49:15,000
What?
Oh, go.

864
00:49:15,120 --> 00:49:16,560
Ahead and what's the title of it
again?

865
00:49:16,920 --> 00:49:19,720
It's called grit and growth
business.

866
00:49:20,280 --> 00:49:23,960
OK.
And it's not faith-based at all.

867
00:49:23,960 --> 00:49:26,280
It's it is business, business.
Yes, correct.

868
00:49:26,280 --> 00:49:29,200
Dr. Yeah, I do have several
shows that are faith-based.

869
00:49:29,200 --> 00:49:33,760
This one I intentionally do not.
I don't trumpet the faith side

870
00:49:33,760 --> 00:49:36,240
of it.
I'm who I am, so you're not

871
00:49:36,240 --> 00:49:38,040
going to.
Occasionally I will say

872
00:49:38,040 --> 00:49:41,600
something that is all have to
pray about that, but it's not a

873
00:49:41,600 --> 00:49:44,000
prayer related.
It's not religiously related at

874
00:49:44,000 --> 00:49:45,680
all.
It's all business stuff.

875
00:49:46,120 --> 00:49:49,760
Cool, I've put a link in the
chat here on Clubhouse and

876
00:49:49,760 --> 00:49:52,280
Ashley if you wouldn't mind
grabbing that link and put a

877
00:49:52,280 --> 00:49:55,600
link in our show notes this way
if anyone's interested.

878
00:49:55,600 --> 00:49:57,960
I would Ralph if I had the
capacity.

879
00:49:58,360 --> 00:50:02,320
I'm interested like it's perked
my interest, and I don't think I

880
00:50:02,320 --> 00:50:04,640
think I'd be shooting myself in
the foot if I committed to

881
00:50:04,640 --> 00:50:07,880
something else right now.
But it feels like it would be a

882
00:50:07,880 --> 00:50:10,560
good fit.
But I don't know that I could

883
00:50:10,560 --> 00:50:12,640
commit.
I wish I could, and I know you

884
00:50:12,640 --> 00:50:14,880
weren't directly asking, but
there's just something that I

885
00:50:14,880 --> 00:50:16,640
was thinking as you were sharing
about it.

886
00:50:17,080 --> 00:50:19,400
No, thank you, Mark.
You know, in life we have to say

887
00:50:19,400 --> 00:50:21,920
no sometimes to protect what's
important to us.

888
00:50:21,920 --> 00:50:24,520
And I have a problem with that.
My coach always says, Ralph, you

889
00:50:24,520 --> 00:50:26,840
say yes too many times.
But thank you for let me share

890
00:50:26,840 --> 00:50:27,920
that Mark.
I truly appreciate.

891
00:50:27,920 --> 00:50:29,400
Yeah, you're welcome.
You're welcome.

892
00:50:30,000 --> 00:50:34,440
Let's talk about TikTok.
So TikTok is now the accidental

893
00:50:34,480 --> 00:50:37,880
podcast kingmaker.
Let me tell you what I mean by

894
00:50:37,880 --> 00:50:40,800
that.
So Tik Tok's influence on audio

895
00:50:40,800 --> 00:50:44,440
keeps growing.
Edison Research new Infinite

896
00:50:44,440 --> 00:50:46,400
Scroll report.
That's the name of the report.

897
00:50:46,400 --> 00:50:51,280
Infinite Scroll shows nearly
half of weekly TikTok users turn

898
00:50:51,280 --> 00:50:57,480
to the platform to discover new
podcasts, with even stronger

899
00:50:57,480 --> 00:51:02,720
adoption among younger users.
Now, music discovery is higher,

900
00:51:02,720 --> 00:51:08,120
with 64% of users 13 and older
finding new songs on the app.

901
00:51:08,160 --> 00:51:14,360
Engagement is massive, with 29%
of Americans 13 and older using

902
00:51:14,360 --> 00:51:18,840
Tiktok daily, but many users
also say they spend too much

903
00:51:18,840 --> 00:51:25,560
time on the platform.
That Would Be Me has reported

904
00:51:25,560 --> 00:51:29,560
here on PNC recently.
Tiktok is now expanding into

905
00:51:29,560 --> 00:51:33,960
podcasting with a new network
created in partnership with

906
00:51:34,360 --> 00:51:36,760
iHeartMedia.
I'm going to stop you there.

907
00:51:36,760 --> 00:51:39,240
I want to point out something
here because.

908
00:51:39,760 --> 00:51:44,200
I, we hear a lot of especially
the, the podcast experts,

909
00:51:44,200 --> 00:51:47,480
professionals, whatever you want
to call them, I hear a lot of

910
00:51:47,480 --> 00:51:50,520
them out there saying, you know,
you're wasting your time.

911
00:51:50,520 --> 00:51:53,440
And I'm paraphrasing, you're
wasting your time if you're

912
00:51:53,440 --> 00:51:56,280
promoting your podcast on a
social media platform because

913
00:51:56,280 --> 00:52:00,000
those users, they only go there
to consume the content that's

914
00:52:00,000 --> 00:52:01,320
there.
They're not going to take the

915
00:52:01,320 --> 00:52:05,760
time to go and find the podcast
that they've discovered on

916
00:52:05,760 --> 00:52:08,040
TikTok.
And I've always felt like that's

917
00:52:08,040 --> 00:52:10,600
not the case.
And I, I think you know, to the

918
00:52:10,600 --> 00:52:14,760
point that you brought up about
the music discovery, TikTok has

919
00:52:14,760 --> 00:52:17,760
made such an impact on the music
industry.

920
00:52:17,760 --> 00:52:22,560
And yes, when those songs on
TikTok go viral, those trending

921
00:52:22,560 --> 00:52:26,360
songs, one of the first things
that happens is you'll see those

922
00:52:26,360 --> 00:52:30,040
songs go launch to the top five
on Spotify.

923
00:52:30,280 --> 00:52:33,720
People will take the time to go
to Spotify and get that song

924
00:52:33,720 --> 00:52:36,920
because they want to hear it.
I did it this morning.

925
00:52:36,960 --> 00:52:41,440
It's from an artist that I would
never in a billion years walk

926
00:52:41,440 --> 00:52:46,440
across the street for Eminem.
But he has a new album out where

927
00:52:46,440 --> 00:52:49,320
he's it's called like Blue Eyed
Soul or something like that.

928
00:52:49,720 --> 00:52:53,440
And there was a TikTok that used
one of his songs.

929
00:52:53,440 --> 00:52:57,320
And I thought, what is that?
And I immediately went to go

930
00:52:57,320 --> 00:53:02,640
find it on Spotify and screw the
13 year olds I am.

931
00:53:02,800 --> 00:53:04,120
Well, wait.
Wait, what?

932
00:53:05,640 --> 00:53:08,960
OK, because it kept saying 13
and older.

933
00:53:09,160 --> 00:53:11,240
Yeah, grown ass adults are doing
it too.

934
00:53:11,920 --> 00:53:15,600
Grown ass adults.
Just take it with a grain of

935
00:53:15,600 --> 00:53:16,880
salt.
When you hear some of those

936
00:53:16,880 --> 00:53:19,640
gurus out there saying Nah,
that's a waste of your time.

937
00:53:19,680 --> 00:53:21,400
Look, it's not a guarantee
either.

938
00:53:21,400 --> 00:53:23,840
So let's make it very clear.
It doesn't mean you're going to

939
00:53:23,840 --> 00:53:26,880
put your content from your
podcast on TikTok and you're

940
00:53:26,880 --> 00:53:30,880
going to automatically become.
Discovered, but you will be more

941
00:53:30,880 --> 00:53:35,720
discoverable in my opinion, and
I think it is worth sharing that

942
00:53:35,720 --> 00:53:39,920
content on those platforms if
you want to try to increase that

943
00:53:39,920 --> 00:53:41,840
discoverability.
So consider that.

944
00:53:42,160 --> 00:53:46,360
Think about that when you're
considering video or considering

945
00:53:46,360 --> 00:53:49,560
whether or not you want to put
video on social media.

946
00:53:50,600 --> 00:53:53,720
All right, gang, although we had
more stories to cover, it is

947
00:53:53,720 --> 00:53:56,440
just about 8:00 AM.
So a reminder, go check the show

948
00:53:56,440 --> 00:53:59,840
notes and listen to the episode.
We're going to be evaluating

949
00:53:59,840 --> 00:54:02,080
tomorrow morning at 7:00 AM
Eastern.

950
00:54:02,480 --> 00:54:07,080
And also remember that we're
back as well Friday as we are

951
00:54:07,080 --> 00:54:09,840
every Monday through Friday at
7:00 AM Eastern live on

952
00:54:09,840 --> 00:54:13,080
Clubhouse and if you want it and
also live on YouTube, Facebook,

953
00:54:13,080 --> 00:54:15,440
etcetera, if you want any of
that information.

954
00:54:15,440 --> 00:54:18,680
Just go to
podcastingmorningchat.com.

955
00:54:19,320 --> 00:54:23,600
So until tomorrow, make it a
great day everybody take care.