Should Your Podcast Use Seasons or Keep Rolling?

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Good morning, podcasting Morning
Chat.

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Today is Monday, October 27th,
2025, and today should your

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podcast use seasons or keep
rolling?

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We'll discuss how each format
shapes your workflow momentum

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and how listeners like to
engage.

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So if you're listening live on
Clubhouse, hit the share button,

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bottom left hand, side of the
screen and share it.

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However, Clubhouse lets you.
And if you're catching us via

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podcast chatter, YouTube,
Facebook, please share this with

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a fellow podcaster.
And now give us about 30

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seconds.
We'll get things rolling.

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Thanks for being here.
Good morning again, podcasting,

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Morning Chat.
Thanks so much for being here.

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I am your host, Mark Ronik and
currently on stage with me.

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We've got a pretty full house
here.

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We have producer Ashley Phil
better.

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I'll wait for a second.
I was going to go right to our

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guest, Dr. Fahey, Jonathan
Howard, Nick Naulback, Alex

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Baelish, the birthday boy, by
the way, happy birthday to Alex

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Baelish.
Actually, let me just stop for a

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second, Alex.
Happy birthday, Sir.

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Thank you.
And may I ask how old?

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Really old.
I am 54.

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Some days you feel 54, some days
you feel 18 and some days you

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feel 80.
So today I'm just feeling 54.

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All right, there you go.
Well, happy birthday.

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Hope you make it a great
birthday.

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Couple years older than me.
I don't feel as bad anymore.

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Thanks, Alex.
You know, I I might be, but you

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know, I still look great.
I don't tell you no.

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Just shut up.
Yeah, yeah, yards over there.

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I got shoes older than on both
of you guys.

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That's all right.
Let me also welcome in our

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guests today.
First, somebody who's no

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stranger to the podcasting
morning chat.

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We have Jason Zircon of Bomb
Track Media.

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And good morning to you, Jason.
I hope you're doing OK after a

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tough loss by from your
Pittsburgh Steelers last night.

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Until they fire Tomlin and
Arthur Smith, I am completely

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accustomed to big losses from
the Steelers, so that is not

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going to impact my day
whatsoever.

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Well, good.
And I'll say I actually spoke

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with Nick ahead of time and told
him maybe we shouldn't bring up

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your Green Bay Packers today.
So I'll leave that right there.

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And Julia Levine has joined us.
Julia, I had the pleasure of

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meeting at the Empowered
Podcasting Conference this past,

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actually exactly a month ago.
That's when we hosted the

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Empowered Podcasting Conference
in Charlotte.

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Julia is the owner, the CEO of
the podcast teacher, and she's

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also a former elementary school
teacher turned podcaster

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educator.
And she helps business owners

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find their voice, grow their
business through the power of

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podcasting.
And her show is podcasting for

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solopreneurs.
I should have said Jason's show.

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Let's blow this up.
And Julia's show is a show for

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reaching listeners around the
world, and she brings her

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natural curiosity, warmth and
love to teaching podcasting to

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everything she does.
And a fun fact, I saw Julia on

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your website, you were holding a
couple of lightsabers while you

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had one and your husband had one
at your own wedding.

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So now you are one of my
favorite people ever.

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Good morning.
Well, good morning, Mark.

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Thank you so much for having me.
And yes, we did indeed have

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lightsabers at our wedding.
I'm a little biased, but I think

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it was the best wedding ever.
Now, was that the only Star Wars

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thing at the wedding or was
there more to it?

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No, no, there was a lot more to
it.

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We actually had some characters
from the five O 1st Legion.

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If you're a real Star Wars fan,
you know who those people are.

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So we actually got married on
May the Fourth several years

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ago.
Look at you.

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And so we absolutely had to go
all out.

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So I contacted the five O 1st
and they sent some folks over.

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We had a fully functioning R2D2
moving around.

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It was amazing.
Wow.

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I now my first wedding.
Yes, I've been married twice and

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my first wedding the best I
could do was it was game day.

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It was opening weekend of the
NFL and I'm a big NFL fan.

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And the most I could get from my
first wife was we got to come

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out together when they
introduced us at the party after

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afterwards come out together
together to the Fox NFL theme

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music.
That was about about the best I

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could do for my wedding.
So very impressed with yours.

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Well, thank you.
And I see by the way, we have

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several of our usual Co hosts in
the audience today.

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Looks like Clubhouse didn't
bring everybody up as per usual.

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So we will do that now.
OK, there we go.

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Now we also have Rich Perry and
Sid Meadows on stage.

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So I have Jason here because I
know I've had conversations with

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Jason many times about this.
I know Jason is pro seasons in

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podcasting.
We'll get to it in a second, but

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Julia is pro ongoing series and
I think that we'll have some

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representation from all sides of
the fence as well.

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But I thought, sure, let's bring
them in and let them represent

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those, those sides and we'll,
we'll see where this

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conversation goes.
First couple of other things I

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wanted to share with you.
We are, if you didn't catch it

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at the beginning in my
introduction, we are streaming

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now on Facebook as well.
So hello to anybody on Facebook

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who is listening, watching us.
Eventually I'm going to bring in

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a component where I will share
my screen.

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It won't just be me.
And then everybody's voices

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being heard.
I'm going to pull up Club Deck

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and I'm going to put that on the
screen as screen as well.

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So this way people can at least
see who's on stage and see who's

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speaking when their little faces
on the screen light up,

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etcetera.
Just trying to add a little bit

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something more to it so it's not
just me on the screen waving

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like I'm doing right now.
OK, so that's one.

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And two, this Thursday, a heads
up, we are doing another podcast

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evaluation.
Last week went really well.

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We got a lot of great feedback
and we've got several applicants

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since that episode who are
asking for us to evaluate their

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show.
So the show we're going to be

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doing is called Unbreakable
Spirit, a Healing Journey.

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We'll share more about the show
and the podcaster come Thursday,

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but this podcaster happens to be
a listener of the podcasting

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Morning Chat and actually I
think so does at least one or

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two others who have applied as
well.

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So that's also cool to serve our
very own community.

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So stay tuned for that.
We will provide a link here.

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And in the show notes, we are
going to be evaluating the

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episode titled Act of Letting
Go.

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Act of Letting Go.
And this podcast is a podcast

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really about a healing journey,
somebody who's dealing with

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chronic illness and how to deal
with that.

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So we will dig into all of that
this Thursday.

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Again, that's called Unbreakable
Spirit, a healing journey.

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I'm trying to share the link
here, but Clubhouse isn't

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behaving.
So maybe Ashley, you can grab it

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from the sheet.
We will continue on.

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All right, let's do it.
Let's dive in.

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And I'm going to start with an
ice breaker question for you.

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Something to get us thinking
about our commitments, our

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consistency, etcetera, because I
think that fits very well with

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today's topic.
So I'll open the floor.

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What's one thing that helps you
stay consistent or inspired to

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keep showing up?
I'll start to get people get

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your minds going, but if you
have an answer, please flash an

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emoji.
Flash the hot pepper emoji here

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on Clubhouse.
Or you can just flash your mic a

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few times bottom right hand
side.

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You got the microphone where you
can mute and unmute a few times

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and that usually gets my
attention.

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So again, what's one thing that
helps you stay consistent or

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inspired to keep showing up?
For me, it's you, it's the

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community.
And I think a lot of people here

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know, at least the behind the
scenes people here know the days

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that I can't make it last minute
due to, as some of, you know,

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dealing with some insomnia these
days.

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I feel really guilty about it.
And maybe that's a little

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unhealthy because I feel super
guilty about it and it lingers

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for a little bit.
But ultimately, that's just

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because I don't like to let my
community down.

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I promise that I'm going to be
here every Monday through

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Friday.
And it's important to me to

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follow up on that commitment,
commitment I'm making to myself,

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the commitment I'm making to
you.

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So that's what keeps me going.
That's why I show up as much as

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I'm able.
And I saw several other people

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wanted to chime in.
Let's check in with Ashley 1st

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and then we'll say hello to
Jonathan.

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Go ahead, Ashley, good morning,
good morning.

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I'd say in my case, it's also
for the people.

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For example, was my last
podcast.

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I had reservations about putting
it out, scrambling to get it

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done.
And it was a preview of a music

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festival I was about to go
cover.

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And while I was there, I met
someone who said, did you make a

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YouTube video, a podcast about
this festival?

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And I said, yes, I did.
And he said, your episode is

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what basically made me decide to
buy a ticket at the last minute,

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throw all my stuff in the car
and go because I wanted to

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participate in a campfire jam.
And then I met him playing music

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around the campfire.
And he also left a very nice

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comment on the YouTube videos.
So that's one thing that keeps

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me consistent is knowing that it
actually impacts people.

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Oh, I love that.
Thank you for sharing that story

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too.
That's awesome.

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Very fun to get that kind of
feedback, right?

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Like somebody's saying, because
of your podcast, I did X.

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And then to follow up and be
able to actually meet that

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person around that campfire that
you inspired him to go do in the

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1st place.
That's pretty cool.

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Congratulations on that, Ashley.
OK, who else?

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So Jonathan, of course,
Jonathan, good morning to you.

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Jonathan Manning the OR I should
say, holding down the Fort over

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on Chatter for us.
We are streaming live to Chatter

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as well.
Appreciate you.

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Jonathan, what did you want to
add to this?

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What's one thing that helps you
stay consistent or inspired?

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We are streaming live and Amanda
Yo is here with me helping out

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as well as a few other people on
stage.

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And I'm I'm on camera waving
everybody.

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But what keeps me consistent,
honestly, is my routine and the

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fact that I have specific days
that I do my podcast on a record

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on a certain days, edit on
certain days and get it out

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there because I'm that I need to
be that crazy or I don't do

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stuff.
So I like that actually a lot,

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Jonathan.
That's that's something and I

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don't know if we've ever talked
about whether or not you have

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ADHD as well, but that is a that
is a common thing for people

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with ADHD to really, if they
want to succeed, one option, one

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tool they could try is just that
is really setting a regimented

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schedule and following that
schedule team seems to help us

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along the way.
So yeah, that's very cool.

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Thank you for sharing that one
as well.

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Jonathan, anyone else want to
share before we dive into the

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main topic, what's what keeps
you going?

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I'm just going to echo what you
and Ashley were saying about the

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audience and knowing that there
are people out there counting on

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me, counting on my content.
And I think I've missed one

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episode in two years of
podcasting.

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And I heard from my audience and
we're like, they checked in or

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like, hey, missing an episode,
are you OK?

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What's going on?
You know, was there a tech

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glitch?
I didn't see anything.

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And so, you know, as podcasters,
sometimes it's the feeling of,

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is there anyone even out there
listening?

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Does this show matter?
And so to really get that

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feedback of, wow, people are
noticing if I don't show up,

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that is really motivating and
helps keep me accountable.

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Very cool.
And Julia, so you do a show,

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what, once a week and how long?
I do 2 episodes a week. 1 is

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like a 15 minute episode and the
other is a less than 5 minute

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episode.
OK and then how long have you

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00:13:46,320 --> 00:13:48,720
been doing that?
The two days.

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So I've been doing the two days
a week thing for a little over a

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00:13:52,480 --> 00:13:54,240
year.
I started last September.

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OK all right, cool.
And you're feeling good.

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You're not feeling like it's a
little bit of a chore these

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days.
Not a whole lot, no.

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My Friday episodes, those are my
short episodes.

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I call them FAQ Fridays.
And so I answer a listener

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submitted question in 5 minutes
or less.

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And so I'm able to batch those
in one sitting.

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I can knock out four of them in
about the same amount of time

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that I can do one regular sized
episode.

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And so that doesn't add a ton to
my workload.

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So adding that second episode a
week feels really easy for me.

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And so I designed it that way on
purpose.

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00:14:36,880 --> 00:14:41,360
So I was like, I'm not, I'm not
committing to, you know, over

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00:14:41,360 --> 00:14:44,360
stretching myself, but that
works really well for me and my

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workflow.
OK, awesome.

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00:14:46,000 --> 00:14:49,720
And that keyword in there
batching those episodes.

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00:14:49,720 --> 00:14:53,040
I think we'll probably have that
a little bit more if that

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00:14:53,040 --> 00:14:56,960
discussion in a moment.
So thank you Julia and Sid, I

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00:14:56,960 --> 00:14:58,960
think wanted to comment as well.
Go ahead, Sid.

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00:14:59,400 --> 00:15:00,520
Good morning.
Good morning, every.

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00:15:00,560 --> 00:15:03,120
Yeah, good morning, everybody.
I certainly agree about the

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00:15:03,120 --> 00:15:05,320
audience.
I'm in Kansas City at a

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00:15:05,520 --> 00:15:10,240
convention for the next couple
of days and I've met last night

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00:15:10,240 --> 00:15:13,160
probably a half a dozen people
that walked up to me and talked

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00:15:13,160 --> 00:15:15,560
to me about my show, which I
really, really appreciate that

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00:15:15,560 --> 00:15:19,240
people I didn't know.
But what I really, really enjoy

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00:15:19,240 --> 00:15:25,560
the most is interviewing the
guest. 80% of my guest I'd never

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00:15:25,560 --> 00:15:28,600
met before.
And so I love meeting new

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00:15:28,600 --> 00:15:29,960
people.
I love talking about what

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00:15:29,960 --> 00:15:32,560
they're doing, I love
spotlighting them, and I love

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00:15:32,560 --> 00:15:35,160
learning new things.
And so every time I interview

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00:15:35,160 --> 00:15:38,240
somebody that I don't know, I
get to learn something new and

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00:15:38,240 --> 00:15:40,400
my audience gets to come along
with that journey.

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00:15:40,400 --> 00:15:44,160
So I really, really enjoy
interviewing people that I've

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00:15:44,160 --> 00:15:46,480
never met before.
I like that one.

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00:15:46,480 --> 00:15:48,400
It's a little different than
what we've been sharing in the

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00:15:48,400 --> 00:15:51,600
sense that, yeah, your
inspiration, your motivation to

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00:15:51,600 --> 00:15:55,000
keep going is looking forward to
speaking to those different

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00:15:55,000 --> 00:15:57,600
guests each week.
And by the way, Kansas City, you

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00:15:57,600 --> 00:16:02,320
are in the This is Football day
today in Kansas City playing my

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00:16:02,320 --> 00:16:04,720
Washington Commanders.
Are you going to the games?

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00:16:05,280 --> 00:16:07,600
No, I'm not going to the game,
but I'm about to go on my walk

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00:16:07,600 --> 00:16:09,840
with my friend Michelle, so I've
got to bounce.

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00:16:10,280 --> 00:16:12,720
I will see you guys later, OK.
All right, no problem.

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00:16:12,720 --> 00:16:14,120
Enjoy.
Have a good day everybody.

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00:16:14,240 --> 00:16:17,840
See you, Sid.
OK, so let's dive in now, shall

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00:16:17,840 --> 00:16:19,440
we?
I think that this is a good

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00:16:19,440 --> 00:16:23,600
place to kick things off.
All right, so here's the deal.

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00:16:23,600 --> 00:16:27,840
As I said, Victoria, who's in
the audience, she also has been

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00:16:27,840 --> 00:16:30,320
a guest here on the podcasting
Morning Chat.

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00:16:30,320 --> 00:16:36,280
She shared her strategy several
months ago on how and why she

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00:16:36,280 --> 00:16:39,560
charges guests to be on her
show.

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00:16:39,560 --> 00:16:42,040
And that was a really
interesting and lively

283
00:16:42,040 --> 00:16:46,160
discussion.
She texted me yesterday, I think

284
00:16:46,160 --> 00:16:50,480
it was right, Victoria saying,
and I'm going to share the text.

285
00:16:50,480 --> 00:16:53,000
I think it's OK to share,
Victoria, if you don't want me

286
00:16:53,000 --> 00:16:56,520
to quickly make some noise, give
me some flash, something to let

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00:16:56,520 --> 00:16:57,760
me know you don't want me to
share this.

288
00:16:57,760 --> 00:16:59,400
But I don't think it's anything
crazy.

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00:16:59,840 --> 00:17:03,320
She says, hi, Mark, listening to
a recent episode where you're

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00:17:03,320 --> 00:17:05,599
talking about taking holiday
breaks.

291
00:17:05,800 --> 00:17:10,280
So this was from based on last
Wednesday, our news and comment

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00:17:10,280 --> 00:17:13,880
episode where Apple had
announced or at least had warned

293
00:17:13,880 --> 00:17:18,359
people that holiday schedules
may slow some some things down

294
00:17:18,760 --> 00:17:22,119
over there at Apple Podcast.
Victoria goes on to say, here's

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00:17:22,119 --> 00:17:25,560
a question I'd like to post to
the team, seasons or no seasons.

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00:17:25,680 --> 00:17:30,040
I've run one continuous podcast
for almost five years with very

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00:17:30,040 --> 00:17:32,840
few breaks and no season
designations.

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00:17:33,240 --> 00:17:36,560
I attended a recent podcast
conference, I believe it was

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00:17:36,680 --> 00:17:40,800
Speak Fest, which we also have
shared over the past several

300
00:17:40,800 --> 00:17:44,080
weeks during the news and
comment episodes.

301
00:17:44,840 --> 00:17:48,360
She said so she was at that
conference and the speaker there

302
00:17:48,360 --> 00:17:53,200
was a big advocate for seasons
to make your podcast binge

303
00:17:53,200 --> 00:17:55,720
worthy.
I'd love to get people's view on

304
00:17:55,720 --> 00:17:57,760
this.
And she goes on to say, should I

305
00:17:57,760 --> 00:18:01,480
go back and add seasons?
I guess if we were to advise her

306
00:18:01,480 --> 00:18:05,040
to start doing seasons, should I
go back and add seasons to my

307
00:18:05,040 --> 00:18:07,680
show?
I'd probably do them by year for

308
00:18:07,680 --> 00:18:10,560
simplicity.
I think there's a great topic

309
00:18:10,560 --> 00:18:14,040
and I think that perhaps, oh,
and thank you, Ashley Ashley's

310
00:18:14,040 --> 00:18:16,920
put a poll up.
Do you do seasons or no seasons?

311
00:18:16,920 --> 00:18:20,240
And by the way, Speaking of
polls, I did put up a poll

312
00:18:20,560 --> 00:18:25,440
yesterday after I spoke briefly
with Victoria, put it up at Buzz

313
00:18:25,440 --> 00:18:28,720
Sprout, their Facebook group and
of course our Empowered

314
00:18:28,720 --> 00:18:35,360
Podcasting Facebook group. 22%
of the responders, we had 60

315
00:18:35,360 --> 00:18:44,480
people respond, 22% say they do
seasons, 22 ongoing. 60% of the

316
00:18:44,480 --> 00:18:50,040
people polled said that yeah,
ongoing seasons for them, 18%

317
00:18:50,040 --> 00:18:53,640
say other.
I would almost say that we are

318
00:18:53,640 --> 00:18:56,880
the podcasting morning chat
would be considered other

319
00:18:57,160 --> 00:19:00,680
because we do take somewhat of
an extended break at the very

320
00:19:00,680 --> 00:19:03,960
least at the end of the year.
We usually take around 2 weeks

321
00:19:04,000 --> 00:19:09,520
off around the holiday season in
December, but we don't actually

322
00:19:09,880 --> 00:19:13,840
label them as seasons.
It won't say we're starting a

323
00:19:13,840 --> 00:19:17,440
new season in 2026.
It's just we start up again.

324
00:19:17,800 --> 00:19:20,320
All right, let's just dig in.
Maybe I'll start with you.

325
00:19:20,320 --> 00:19:22,520
Jason, what do you think as far
as seasons?

326
00:19:22,520 --> 00:19:25,760
We know that you are pro season.
Do you think seasons can help

327
00:19:26,200 --> 00:19:29,000
you make cleaner pivots,
experiment more freely?

328
00:19:29,000 --> 00:19:31,760
What's your reasoning behind
seasons?

329
00:19:32,160 --> 00:19:35,840
I think the first thing to say,
it's important to understand

330
00:19:35,840 --> 00:19:38,880
when you say pro season, yeah, I
love the format.

331
00:19:38,880 --> 00:19:41,200
I love the flexibility that it
provides.

332
00:19:41,200 --> 00:19:44,800
But what I look at, especially
when I'm talking to somebody

333
00:19:44,800 --> 00:19:47,520
that's coming into podcasting,
maybe it's a per person that's

334
00:19:47,520 --> 00:19:52,120
never leveraged this platform.
How does it benefit you and is a

335
00:19:52,120 --> 00:19:57,400
seasonal approach going to allow
you to enter into the medium

336
00:19:57,480 --> 00:20:02,520
with more excitement, more
engagement, and more of a

337
00:20:02,520 --> 00:20:05,720
willingness to learn what you're
putting together?

338
00:20:06,320 --> 00:20:10,560
And I honestly, when I really
leaned into the seasonal format,

339
00:20:10,560 --> 00:20:15,440
the reason why was because I was
seeing comments online.

340
00:20:15,440 --> 00:20:17,280
And I know it.
It's all subjective, but there's

341
00:20:17,400 --> 00:20:20,280
some gurus and experts out there
that will say that you can't do

342
00:20:20,280 --> 00:20:23,600
seasons, it's not enough, you're
not speaking to your audience

343
00:20:23,600 --> 00:20:27,400
enough.
But I hear that type of advice.

344
00:20:27,720 --> 00:20:32,440
And then I see the numbers
saying that 90% of podcasts

345
00:20:32,440 --> 00:20:36,320
don't get past 345 episodes.
I look at them say, well, there

346
00:20:36,320 --> 00:20:39,760
there's a major gap in the
advice and the success rate.

347
00:20:40,360 --> 00:20:45,040
And I think a lot of that has to
do with this mindset that the

348
00:20:45,080 --> 00:20:49,400
only way you can do this well is
to be doing it every week.

349
00:20:49,840 --> 00:20:53,360
So if you're coming into this
brand new, you're putting

350
00:20:53,360 --> 00:20:57,200
yourself up against this
arbitrary deadline and you're

351
00:20:57,200 --> 00:21:00,320
saying, Oh my gosh, I have to
get an episode out every single

352
00:21:00,320 --> 00:21:02,200
week.
And that can get very

353
00:21:02,200 --> 00:21:05,360
overwhelming for someone that
doesn't understand the workload.

354
00:21:05,640 --> 00:21:09,320
If you're in DIY mode with your
podcast, plus you have other

355
00:21:09,320 --> 00:21:11,920
responsibilities in your
business, in your life.

356
00:21:12,440 --> 00:21:14,200
It can be.
Difficult to say.

357
00:21:14,240 --> 00:21:17,520
A schedule that requires me to
put a podcast out every week or

358
00:21:17,520 --> 00:21:20,000
multiple times a week.
It is hard.

359
00:21:20,000 --> 00:21:23,040
It's hard to accomplish that.
Anybody I work with, the first

360
00:21:23,040 --> 00:21:27,080
thing we evaluate is time.
If you have time to do a weekly

361
00:21:27,080 --> 00:21:32,080
show, it has great benefits and
it can absolutely set up a binge

362
00:21:32,080 --> 00:21:35,960
effect just like a season can.
But if you don't have the time

363
00:21:35,960 --> 00:21:39,160
to do that, there's no reason
why a seasonal approach can't

364
00:21:39,160 --> 00:21:41,240
work for you if you do it the
right way.

365
00:21:41,600 --> 00:21:44,200
What I like to do with seasons,
at least what I'm starting to

366
00:21:44,200 --> 00:21:47,040
transition my show to, and I'm
working on it as we speak.

367
00:21:47,320 --> 00:21:49,480
I'm rolling out a series of
content.

368
00:21:49,480 --> 00:21:53,680
It's similar to a season, but
it's all dedicated to a specific

369
00:21:53,680 --> 00:21:57,120
subject and I'm not splitting
any atoms with that.

370
00:21:57,120 --> 00:22:00,880
I know that's been done before,
but it makes more sense for me

371
00:22:00,880 --> 00:22:05,080
to create blocks of content that
can serve as resources for my

372
00:22:05,080 --> 00:22:08,920
listeners and for people that
discover bomb track media and

373
00:22:08,920 --> 00:22:12,520
let's blow this up so they can
understand how I work with them

374
00:22:12,720 --> 00:22:14,680
and help them utilize the
platform.

375
00:22:14,680 --> 00:22:18,600
So to summarize all of this, for
me, it's all about strategy 1st

376
00:22:18,600 --> 00:22:23,040
and if it makes sense to do a
season, then you do that.

377
00:22:23,040 --> 00:22:26,760
And if you want to transition to
a weekly show later, you can

378
00:22:26,760 --> 00:22:30,240
also do that.
You can also vice versa, you can

379
00:22:30,240 --> 00:22:33,560
go from doing weekly to seasonal
if you feel it's going to be

380
00:22:33,560 --> 00:22:35,760
more of a benefit.
But really it comes down to the

381
00:22:35,760 --> 00:22:39,120
time that you have available and
how you want to carry that type

382
00:22:39,120 --> 00:22:41,560
of content forward.
Thank you, Jason.

383
00:22:41,560 --> 00:22:44,080
I think that's a great way to
start this conversation,

384
00:22:44,080 --> 00:22:47,560
especially because of the fact
that what you're pointing out

385
00:22:47,560 --> 00:22:52,280
here, that it really is going to
come down to our preference,

386
00:22:52,280 --> 00:22:56,400
what works best for us based on
things like time, money,

387
00:22:56,480 --> 00:22:59,120
etcetera.
So I think that's a really

388
00:22:59,120 --> 00:23:02,160
important point to think about,
especially to somebody listening

389
00:23:02,160 --> 00:23:05,320
right now in Victoria who's in
the audience, and I know she

390
00:23:05,320 --> 00:23:08,160
knows this, but I'll just say it
out loud anyway, you got to

391
00:23:08,280 --> 00:23:12,880
listen to the different opinions
here and make your call based on

392
00:23:13,080 --> 00:23:16,240
what feels right to you.
Ultimately, that's what it comes

393
00:23:16,240 --> 00:23:20,360
down to because if you're
pushing against the strategy,

394
00:23:21,120 --> 00:23:24,360
you're setting yourself up for a
potential pod fade, in my

395
00:23:24,360 --> 00:23:26,720
opinion.
Nick, did you want to chime in

396
00:23:26,720 --> 00:23:30,160
on this?
Just wanted to speak to Jason,

397
00:23:30,200 --> 00:23:34,520
what he was saying about what
makes sense or if it makes

398
00:23:34,520 --> 00:23:39,680
sense, because I think not every
podcast lends itself well to

399
00:23:39,680 --> 00:23:42,880
doing seasons versus doing an
ongoing thing.

400
00:23:42,880 --> 00:23:46,560
And I think if your content has
the ability to be Evergreen,

401
00:23:47,480 --> 00:23:51,280
seasons make total sense if your
content is more timely, if you

402
00:23:51,320 --> 00:23:53,760
are reporting on news.
Like I'm just thinking about the

403
00:23:53,840 --> 00:23:56,320
AI briefing.
Like if I try to do seasons on a

404
00:23:56,360 --> 00:24:01,720
show about AI advancements, it
wouldn't really lend itself

405
00:24:01,720 --> 00:24:04,600
variable to seasons because by
the time the season comes out,

406
00:24:04,600 --> 00:24:08,200
it's already outdated and I'm
needing to create new content

407
00:24:08,200 --> 00:24:10,400
again.
So it depending on the content

408
00:24:10,400 --> 00:24:13,840
type I feel like plays a big
role in whether you should do

409
00:24:13,840 --> 00:24:18,600
seasons or just ever like non
ongoing episodes.

410
00:24:19,040 --> 00:24:20,480
I'm with you there.
Jason.

411
00:24:20,480 --> 00:24:22,880
Did you want to chime in?
I was just going to say I agree

412
00:24:22,880 --> 00:24:26,200
100%.
It it really comes down to what

413
00:24:26,200 --> 00:24:28,760
you're trying to accomplish with
your show and if it is something

414
00:24:28,760 --> 00:24:31,120
that's more timely.
Yeah, trying to make something

415
00:24:31,120 --> 00:24:33,320
that goes in seasonal format
just wouldn't make sense.

416
00:24:33,320 --> 00:24:36,880
Again, I go back to why I said
before, divert to the strategy.

417
00:24:36,880 --> 00:24:40,600
If it's something that you are
looking to accomplish that is

418
00:24:40,600 --> 00:24:43,280
more timely than a seasonal
approach isn't going to make

419
00:24:43,280 --> 00:24:45,080
sense.
So yeah, totally on board with

420
00:24:45,080 --> 00:24:47,040
what Nick is saying.
Yep.

421
00:24:47,120 --> 00:24:50,160
Thank you, Jason.
Let's check in with Yvonne.

422
00:24:50,160 --> 00:24:52,400
Yvonne, good morning.
And don't worry, by the way,

423
00:24:52,400 --> 00:24:55,240
Julia, we're coming to you to
hear your side of the coin as

424
00:24:55,240 --> 00:24:56,920
well.
Yvonne, good morning.

425
00:24:56,920 --> 00:24:58,120
What did you want to add to
this?

426
00:24:58,600 --> 00:25:01,000
I think I have a question
actually.

427
00:25:01,000 --> 00:25:05,520
So when I started my podcast I
was not at all thinking about

428
00:25:05,520 --> 00:25:09,680
seasons and it is a weekly
podcast and always has been.

429
00:25:09,680 --> 00:25:14,840
And when I decided to start
breaking it up in the seasons is

430
00:25:14,840 --> 00:25:18,960
when I realized I needed a break
in order to keep going.

431
00:25:19,360 --> 00:25:24,280
So I took my first summer break
and it usually so my seasons now

432
00:25:24,280 --> 00:25:28,560
I do have seasons and they
basically end up being about a

433
00:25:28,560 --> 00:25:33,000
year ish and I come back in the
fall with my new season.

434
00:25:33,120 --> 00:25:37,760
So it's not topical, it's none
of that and it is still a weekly

435
00:25:37,760 --> 00:25:40,760
show.
So how does that relate to all

436
00:25:40,760 --> 00:25:43,800
of this?
Because it seems like when Jason

437
00:25:43,800 --> 00:25:46,640
was speaking, I'm hearing it's
either a weekly show or it's a

438
00:25:46,640 --> 00:25:49,480
seasonal show.
I'm wondering how are we

439
00:25:49,480 --> 00:25:52,280
defining a season?
Yeah, that's great question.

440
00:25:52,640 --> 00:25:55,560
And I was just jotting something
down as you were asking that

441
00:25:55,560 --> 00:25:57,680
question.
And it's almost I think the same

442
00:25:57,800 --> 00:26:01,400
along the same lines.
Is there my question that I was

443
00:26:01,400 --> 00:26:04,200
going to ask the room is, is
there an advantage of doing

444
00:26:04,200 --> 00:26:06,160
seasons but doing them
continuously?

445
00:26:06,160 --> 00:26:11,280
In other words, you finish
Season 2 and the following week

446
00:26:11,280 --> 00:26:13,560
is Season 3.
But your questions a little

447
00:26:13,560 --> 00:26:15,880
different.
How do we define a season?

448
00:26:15,880 --> 00:26:18,800
Let me go back to Jason.
Jason, what say you?

449
00:26:18,880 --> 00:26:21,600
How do we define that?
I think it's a great question

450
00:26:21,600 --> 00:26:24,240
and I think again, it comes down
to personal preference.

451
00:26:24,240 --> 00:26:29,760
If you want to create seasons to
give yourself that break, that's

452
00:26:29,840 --> 00:26:33,320
one of the biggest advantages in
my opinion that you get a chance

453
00:26:33,320 --> 00:26:36,440
to recharge your batteries.
You can evaluate how things go

454
00:26:36,840 --> 00:26:40,880
and I get, or how things went, I
should say, and then start

455
00:26:40,880 --> 00:26:44,280
rolling into the next season.
And you can give yourself as

456
00:26:44,280 --> 00:26:47,280
much of a break as you want to.
I wouldn't recommend saying, OK,

457
00:26:47,280 --> 00:26:49,400
hey, I'm going to take a whole
year off and then come back.

458
00:26:49,400 --> 00:26:52,160
That's probably too much.
But give yourself a couple

459
00:26:52,160 --> 00:26:55,360
months to recharge and plan out
what you want to do for your

460
00:26:55,360 --> 00:26:57,000
next season and then go from
there.

461
00:26:57,320 --> 00:27:00,760
But at the same time, if you did
want to just keep things going

462
00:27:00,760 --> 00:27:04,480
and separate things into seasons
just for organizational sake,

463
00:27:04,920 --> 00:27:07,480
you have that flexibility.
See, the thing I think this

464
00:27:07,480 --> 00:27:10,880
conversation is on is, is
revealing for all of us is the

465
00:27:10,880 --> 00:27:13,600
fact that there's not a lot of
written rules.

466
00:27:13,680 --> 00:27:16,600
You can do this in a way that
keeps you engaged.

467
00:27:16,600 --> 00:27:19,720
And I think that's the most
important part of all of this is

468
00:27:19,720 --> 00:27:22,600
if you're not engaged in the
process, then your podcast is

469
00:27:22,600 --> 00:27:25,520
more than likely going to fade
away or become less of a

470
00:27:25,520 --> 00:27:28,800
priority and thus kill that
consistency that we talked about

471
00:27:28,800 --> 00:27:31,440
earlier.
Do it in a way that keeps you

472
00:27:31,440 --> 00:27:35,200
excited to build content for
your audience and stay engage in

473
00:27:35,200 --> 00:27:37,680
the process.
And if giving yourself a break

474
00:27:37,680 --> 00:27:41,480
in between by clearly defining
that this is our season finale

475
00:27:41,800 --> 00:27:47,080
and we'll be back for season 4
or five at X point, do.

476
00:27:47,080 --> 00:27:50,520
That.
But if it's all about staying in

477
00:27:50,520 --> 00:27:53,080
front of your audience on a
weekly basis and you want to

478
00:27:53,080 --> 00:27:57,440
just define it as a season to
break things up, do that too.

479
00:27:57,760 --> 00:28:01,040
No one's got and no one's
telling you you have to do it a

480
00:28:01,040 --> 00:28:03,120
certain way.
And if they are, you should

481
00:28:03,360 --> 00:28:04,760
block those people.
Yeah.

482
00:28:05,320 --> 00:28:07,120
Thank you, Jason.
Yeah.

483
00:28:07,120 --> 00:28:10,160
So basically, first of all, I
guess one thing I heard in there

484
00:28:10,160 --> 00:28:14,720
is don't follow the strategy of
Netflix and other streaming TV

485
00:28:14,720 --> 00:28:18,040
series, you know, where they,
you know, take two years off

486
00:28:18,040 --> 00:28:21,360
before they come out with their
next season of their popular

487
00:28:21,360 --> 00:28:21,960
shows.
Yeah.

488
00:28:21,960 --> 00:28:24,320
I don't think that's a great
strategy, at least in

489
00:28:24,320 --> 00:28:27,400
podcasting.
It might actually kind of work

490
00:28:27,400 --> 00:28:32,600
in TV because people do seem to
come back, but I don't think

491
00:28:32,600 --> 00:28:35,960
that'll work well in podcasting.
So ultimately, what is a season?

492
00:28:35,960 --> 00:28:39,840
I think it is a series of
episodes that are consistently

493
00:28:39,840 --> 00:28:44,640
running and I don't think that
there is a magic number of how

494
00:28:44,640 --> 00:28:47,120
many episodes that season
consists of.

495
00:28:47,120 --> 00:28:49,280
I think that's up to you to
decide.

496
00:28:49,920 --> 00:28:53,920
But I do think there you want to
maybe create some consistency

497
00:28:53,920 --> 00:28:57,000
around your seasons.
In other words, if you're going

498
00:28:57,000 --> 00:29:00,960
to take a two week break, I
would argue then maybe every

499
00:29:00,960 --> 00:29:04,600
season tried to take a two week
break, like keep that

500
00:29:04,600 --> 00:29:07,400
consistent.
And I would also argue that I

501
00:29:07,400 --> 00:29:11,480
think it's beneficial to you to
try to keep it to around the

502
00:29:11,480 --> 00:29:13,840
same amount of episodes for each
season.

503
00:29:14,600 --> 00:29:17,960
I think that there is something
to be said about building

504
00:29:18,360 --> 00:29:22,400
consistency, whatever it looks
like, but building consistency

505
00:29:22,400 --> 00:29:27,080
around your show helps your
audience and their loyalty to it

506
00:29:27,440 --> 00:29:30,040
because they understand the
logistics.

507
00:29:30,720 --> 00:29:33,480
If they're, if we're leaving
them guessing whether we're an

508
00:29:33,480 --> 00:29:37,680
ongoing show or seasonal, if we
leave them guessing to when next

509
00:29:37,680 --> 00:29:40,720
episodes are going to drop, what
they can expect, how many

510
00:29:40,720 --> 00:29:43,200
episodes, etcetera.
I think if we don't show that

511
00:29:43,200 --> 00:29:46,280
consistency it it can deter some
people.

512
00:29:46,560 --> 00:29:48,400
Just my opinion.
Go ahead, Jonathan.

513
00:29:48,840 --> 00:29:51,680
I'm actually going to pass it to
Amanda 1st and then I'll go.

514
00:29:51,880 --> 00:29:53,400
Go for it.
Hello, Amanda.

515
00:29:53,920 --> 00:29:56,920
I agree with you, Mark, I think
consistency is key when we're

516
00:29:56,920 --> 00:30:01,280
talking about, you know, should
we should we do it seasonally

517
00:30:01,280 --> 00:30:03,560
and you don't have to label it
seasons.

518
00:30:03,560 --> 00:30:08,080
You can just do like a.
Set amount of episodes and I

519
00:30:08,080 --> 00:30:11,680
think it especially if you want
to monetize your show.

520
00:30:12,320 --> 00:30:14,000
I think it's.
Really important to be able to

521
00:30:14,000 --> 00:30:18,000
craft that out for potential
sponsors so they know

522
00:30:18,160 --> 00:30:20,280
essentially what bang they're
getting for the buck.

523
00:30:20,520 --> 00:30:23,760
You know, and you could also
angle it if you have a show

524
00:30:23,760 --> 00:30:27,640
where you know, each season
you're a different theme or

525
00:30:27,640 --> 00:30:31,000
after you know, so many seasons
you're going into a certain

526
00:30:31,000 --> 00:30:33,400
theme where.
Your whole those.

527
00:30:33,400 --> 00:30:37,280
Batch of episodes are talking
about, you know, for example,

528
00:30:37,280 --> 00:30:40,040
let's say Women's Health or
something like that.

529
00:30:40,520 --> 00:30:44,640
You could angle that to pick up
potential sponsors for those 18

530
00:30:44,640 --> 00:30:49,320
to 20 episodes or that season.
So sometimes you can really play

531
00:30:49,320 --> 00:30:53,800
it to your advantage if you do
bulk your episodes into seasons

532
00:30:53,800 --> 00:30:56,720
or just having a set amount when
it comes to monetizing your

533
00:30:56,720 --> 00:30:58,120
show.
And I'll pass it to Jonathan.

534
00:30:58,400 --> 00:31:01,200
I was just going to say because
I do seasons and we did seasons

535
00:31:01,200 --> 00:31:04,520
on coffee social as well.
And the way that we do them is

536
00:31:04,520 --> 00:31:08,680
we will have like a year of
publishing and then take three

537
00:31:08,680 --> 00:31:10,560
months off.
Now part of those three months

538
00:31:10,560 --> 00:31:14,600
we probably publish a couple
repurposed episodes, but we did

539
00:31:14,600 --> 00:31:16,960
that and it actually really
worked well for us.

540
00:31:16,960 --> 00:31:19,800
I mean, we did a whole lot of
batching, but what we do in the,

541
00:31:20,000 --> 00:31:23,960
you know, in the off seasons, we
research record, we batch and

542
00:31:23,960 --> 00:31:28,160
then I edit and then I just have
to publish for that year as I

543
00:31:28,160 --> 00:31:29,920
go.
And then we take those three

544
00:31:29,920 --> 00:31:31,600
months off.
And it has worked really, really

545
00:31:31,600 --> 00:31:34,240
well and it's kept our, my
sanity at least.

546
00:31:34,240 --> 00:31:37,720
So we do like 2520 episodes
every other week.

547
00:31:37,720 --> 00:31:42,000
That's a full year and we're
good and I personally love it.

548
00:31:42,000 --> 00:31:45,760
It just goes so much smoother.
Are you working behind the

549
00:31:45,760 --> 00:31:49,600
scenes in those three months off
to create the next season?

550
00:31:50,000 --> 00:31:52,400
So the three months off we
create, we do a lot of the

551
00:31:52,640 --> 00:31:55,480
recording and all that and
during those three months off

552
00:31:55,480 --> 00:31:56,720
and then we just have to
publish.

553
00:31:57,360 --> 00:32:00,600
Thank you, Jonathan and thank
you to Amanda Yoa as well.

554
00:32:00,600 --> 00:32:03,880
I yes, I agreed.
I think the batching strategy is

555
00:32:04,360 --> 00:32:08,520
one to follow whether you're
doing continuous seasons or not

556
00:32:08,520 --> 00:32:12,160
season, a continuous series or
podcast seasons.

557
00:32:12,720 --> 00:32:15,760
Nick, I saw you sharing in the
chat and I was wondering if you

558
00:32:15,760 --> 00:32:19,080
wouldn't mind sharing here on
stage about marketing?

559
00:32:19,600 --> 00:32:23,960
You mentioned how TV shows they
can take breaks, like

560
00:32:23,960 --> 00:32:26,040
significant breaks and people
still come back to it.

561
00:32:26,560 --> 00:32:30,160
And all I was saying in the chat
is the big difference is that

562
00:32:30,600 --> 00:32:32,480
they market the.
Crap out of.

563
00:32:32,560 --> 00:32:35,600
New seasons when they're coming
out and I feel like podcasters

564
00:32:35,600 --> 00:32:39,040
don't do that enough.
I also added that that is my

565
00:32:39,040 --> 00:32:40,880
opinion.
They just kind of like show up

566
00:32:40,880 --> 00:32:44,360
and be like, oh surprise, season
2 is dropping next week and here

567
00:32:44,360 --> 00:32:49,400
it is.
And to me, like seasons I think

568
00:32:49,400 --> 00:32:52,760
is a great strategy because it
gives you the opportunity to

569
00:32:52,760 --> 00:32:56,560
market, which we a lot of times
don't have enough time to do in

570
00:32:56,560 --> 00:32:58,800
the 1st place.
But you have to do it.

571
00:32:58,920 --> 00:33:02,760
I kind of think even if you're
doing seasons, seasons shouldn't

572
00:33:02,760 --> 00:33:06,320
really be an excuse to be like,
OK, like I can give myself a

573
00:33:06,320 --> 00:33:09,440
break now.
To me, seasons, if you're going

574
00:33:09,440 --> 00:33:11,640
to do seasons when you're not
recording and releasing

575
00:33:11,640 --> 00:33:15,040
episodes, that's the time to
really hammer the marketing

576
00:33:15,040 --> 00:33:18,800
hammer promotion and get people
paying attention to what you're

577
00:33:18,800 --> 00:33:20,320
doing.
Thank you.

578
00:33:20,560 --> 00:33:23,720
I for the most part, I'm on the
same side of that fence with

579
00:33:23,720 --> 00:33:26,480
you.
I think there are advantages to

580
00:33:26,920 --> 00:33:31,440
that offseason and being able to
prepare for the new season as

581
00:33:31,440 --> 00:33:33,480
far as promotion, marketing,
etcetera.

582
00:33:33,720 --> 00:33:37,000
I see several people want to
chime in and I want to get to

583
00:33:37,000 --> 00:33:39,320
Julia too.
So keep that in mind with your

584
00:33:39,320 --> 00:33:42,480
answers here, gang.
So I saw Phil had something and

585
00:33:42,480 --> 00:33:46,040
Dr. had something and then I
want to, I will transition us

586
00:33:46,080 --> 00:33:51,120
nicely, God willing, into
ongoing and listen to that

587
00:33:51,120 --> 00:33:53,800
argument a little bit more.
Not that we're having an

588
00:33:53,800 --> 00:33:55,760
argument, but that for lack of a
better word.

589
00:33:55,960 --> 00:33:59,040
So let me go to Phil.
Phil, good morning.

590
00:33:59,480 --> 00:34:03,200
What did you want to add?
I'm coming from this from a

591
00:34:03,200 --> 00:34:07,480
agency side that deals with
brand and all the big brands do

592
00:34:07,640 --> 00:34:11,800
like 10 episode seasons.
The ones that we work with the

593
00:34:11,800 --> 00:34:15,800
company, they do 10 episode
seasons, 10 to 12 episodes as

594
00:34:15,800 --> 00:34:19,040
their seasons and they promote
the hell out of it.

595
00:34:19,280 --> 00:34:23,400
At the beginning of the season,
usually A8 week run of ads

596
00:34:23,639 --> 00:34:27,199
played on other podcasts to
help, you know, promote their

597
00:34:27,199 --> 00:34:29,400
podcast.
It's coming out the season, the

598
00:34:29,400 --> 00:34:32,239
seasons out.
They're constantly putting some

599
00:34:32,239 --> 00:34:35,760
money behind the promotion.
So like Nick said, we need to as

600
00:34:35,760 --> 00:34:39,639
independent podcasters, as
business podcasters need to put

601
00:34:39,639 --> 00:34:43,719
some money through marketing.
We need to invest in the

602
00:34:43,719 --> 00:34:46,679
marketing because the more money
you spend in marketing, the more

603
00:34:46,679 --> 00:34:50,239
technically money you make.
There's the there they're saying

604
00:34:50,239 --> 00:34:53,080
in the marketing world.
So we need to understand how we

605
00:34:53,080 --> 00:34:56,760
have to market our podcast and I
think looking at fellow

606
00:34:56,760 --> 00:35:00,320
podcasters who are marketing
would be a bet, a best bet.

607
00:35:00,320 --> 00:35:04,680
And doing seasons works because
you get that rest to plan out

608
00:35:04,680 --> 00:35:06,960
the next season.
See what works in the previous

609
00:35:06,960 --> 00:35:08,680
season.
OK.

610
00:35:08,680 --> 00:35:10,800
Thank you, Phil.
I'm going to keep things moving.

611
00:35:10,800 --> 00:35:14,080
I know Dr. wanted to chime in.
Go ahead, Dr. If you are going

612
00:35:14,080 --> 00:35:18,680
to do seasons, I think that it
is really important that you

613
00:35:18,680 --> 00:35:23,440
have a mailing list because
that's where you can prime up

614
00:35:23,440 --> 00:35:26,360
your audience to say, you know,
hey, two more weeks.

615
00:35:26,360 --> 00:35:29,160
Before I come back, I've got
some really exciting stuff or

616
00:35:29,440 --> 00:35:32,080
you know, hey, I just had an
interview with so and so and

617
00:35:32,280 --> 00:35:35,640
it's coming up in this next
season, so I think having a

618
00:35:35,640 --> 00:35:38,640
mailing.
List is going to be really

619
00:35:38,640 --> 00:35:40,640
important if you plan to do
seasons.

620
00:35:40,920 --> 00:35:44,800
Yeah, I'm with you DRN to take
any as broader step back.

621
00:35:44,840 --> 00:35:47,880
I think that whether it's, it
can be newsletters, right?

622
00:35:47,880 --> 00:35:52,480
But whatever it is, find your
way to stay connected regularly

623
00:35:52,480 --> 00:35:56,160
with your audience.
If you're going to take a break

624
00:35:56,440 --> 00:35:59,560
with your podcast.
So whether that's social media,

625
00:35:59,560 --> 00:36:02,920
newsletters or some other way, I
think it's important that you

626
00:36:02,920 --> 00:36:08,480
are keeping the connection going
in some way, shape or form since

627
00:36:08,480 --> 00:36:11,720
you aren't delivering the
podcast each and every week or

628
00:36:11,720 --> 00:36:13,240
whatever that cadence is for
you.

629
00:36:13,720 --> 00:36:19,360
Julia, you are team ongoing and
I totally respect that.

630
00:36:19,360 --> 00:36:22,760
I mean, I, like I said, for the
most part, just what we do here

631
00:36:22,760 --> 00:36:27,240
is team ongoing.
So first tell me a little bit as

632
00:36:27,760 --> 00:36:32,400
tell me why you aren't a fan of
doing seasons and it's OK, We

633
00:36:32,400 --> 00:36:34,360
don't bite.
Don't worry.

634
00:36:34,360 --> 00:36:35,880
We're not going to give you a
hard time.

635
00:36:36,080 --> 00:36:40,440
This is a very we do a great job
of sharing different sides of

636
00:36:40,440 --> 00:36:42,520
the coin without jumping all
over each other.

637
00:36:42,520 --> 00:36:47,040
So no worries there, I promise.
Well, that's good to know.

638
00:36:47,480 --> 00:36:51,840
And I have so many thoughts
about all the comments that were

639
00:36:51,840 --> 00:36:55,440
just made about seasons.
So many good points.

640
00:36:55,680 --> 00:37:00,320
I wish I could it respond to
each and individual thought, but

641
00:37:00,320 --> 00:37:03,120
the one thing that I did just
want to say before I launch into

642
00:37:03,120 --> 00:37:10,480
why I'm team ongoing is another
factor to consider with seasons

643
00:37:10,480 --> 00:37:16,000
is that seasons often display
kind of weird in the podcast

644
00:37:16,000 --> 00:37:20,360
players themselves.
And so I have worked with

645
00:37:20,360 --> 00:37:24,760
multiple people who have come to
me and said, Julia, I don't know

646
00:37:24,760 --> 00:37:27,960
why all my episodes are not
showing up in Apple.

647
00:37:27,960 --> 00:37:30,480
I can't figure it out.
They're all published.

648
00:37:31,120 --> 00:37:33,600
What's going on?
Can you help me figure this out?

649
00:37:33,960 --> 00:37:38,920
And the problem is just that you
have to select the season at the

650
00:37:38,920 --> 00:37:44,560
very top of Apple Podcasts.
And so a lot of people don't

651
00:37:44,560 --> 00:37:49,240
know that.
And so adding seasons adds, in

652
00:37:49,240 --> 00:37:52,680
my opinion, kind of a just a
layer of complication and a

653
00:37:52,680 --> 00:37:56,480
layer of, I don't know if
confusion is quite the right

654
00:37:56,480 --> 00:38:01,840
word, but something else that
the listener has to do or figure

655
00:38:01,840 --> 00:38:06,240
out in order to access past
seasons and episodes.

656
00:38:06,600 --> 00:38:10,000
And I'm sure there are settings
that each individual can change

657
00:38:10,000 --> 00:38:12,080
where it doesn't display that
way.

658
00:38:12,440 --> 00:38:17,880
But the default display, you
have to select the particular

659
00:38:17,880 --> 00:38:21,160
season.
And so if you go to like Serial,

660
00:38:21,160 --> 00:38:25,520
for example, you know, they
have, what is it 15 some seasons

661
00:38:25,520 --> 00:38:32,240
now, 16 seasons, and you have to
initially select the season in

662
00:38:32,240 --> 00:38:34,560
order to see those particular
episodes.

663
00:38:34,560 --> 00:38:37,840
It's not just one giant list of
episodes.

664
00:38:38,440 --> 00:38:41,680
And so I think that's important
to think of when we're thinking

665
00:38:41,680 --> 00:38:45,400
about the user experience.
So I just wanted to add that on

666
00:38:45,400 --> 00:38:49,800
to the season conversation.
Can I have on this actually?

667
00:38:50,440 --> 00:38:54,000
Because at some point when I
started doing seasons, I

668
00:38:54,000 --> 00:38:56,840
realized, wait a minute, what's
going on with the listing of my

669
00:38:56,840 --> 00:38:59,920
shows?
And I realized that it's just a

670
00:38:59,920 --> 00:39:04,120
little thing that I have to do
each time I post the show.

671
00:39:04,360 --> 00:39:10,800
There's one level down in in
detail on the season, the

672
00:39:10,800 --> 00:39:14,280
episode number and such.
As long as I say, hey, this is

673
00:39:14,280 --> 00:39:20,280
season 5, it's puts it in the
right order and everything comes

674
00:39:20,280 --> 00:39:24,040
up.
I can see all my shows, 246 of

675
00:39:24,040 --> 00:39:25,840
them or whatever I'm at right
now.

676
00:39:26,200 --> 00:39:29,200
They all show up and they show
up in order as long as I have

677
00:39:29,200 --> 00:39:32,280
put in when I'm posting it what
season it is.

678
00:39:32,800 --> 00:39:35,920
Basically, I guess what you're
saying, Yvonne, is you haven't

679
00:39:35,920 --> 00:39:39,720
experienced that problem
personally and as far as you

680
00:39:39,720 --> 00:39:44,440
know, your audience does see the
most recent season is that.

681
00:39:45,600 --> 00:39:49,040
Yeah, I just, I actually just
went and looked at my at my

682
00:39:49,040 --> 00:39:52,360
podcast and I can see that my
most recent episode is right

683
00:39:52,360 --> 00:39:55,240
there on top and and so on down
the list.

684
00:39:55,520 --> 00:39:59,520
The only time that that might
get messed up is if I forget to

685
00:39:59,520 --> 00:40:03,640
put the season number in.
And then things can get a little

686
00:40:03,640 --> 00:40:05,880
wonky.
Any thoughts on that, Julia?

687
00:40:06,680 --> 00:40:11,560
Yeah, I was going to ask if you
want to go to a past season if

688
00:40:11,560 --> 00:40:15,880
you have to manually go in and
select that in your player,

689
00:40:15,880 --> 00:40:19,440
though.
Not not in Apple Podcasts.

690
00:40:20,160 --> 00:40:24,280
OK, maybe, I don't know, maybe
it's updated, but because I

691
00:40:24,320 --> 00:40:28,200
remember that being an issue for
me at some point, but maybe

692
00:40:28,200 --> 00:40:32,640
they've sensed updated that.
If I look at this, it says I'm

693
00:40:32,640 --> 00:40:36,200
looking at my feed on Apple
podcast on the on the player and

694
00:40:36,200 --> 00:40:40,480
it just says episodes and
there's a selection to see all

695
00:40:40,760 --> 00:40:43,960
what's got sorting features,
sort oldest to newest.

696
00:40:43,960 --> 00:40:46,640
I can flip that if I want to,
but I don't even see anything

697
00:40:46,640 --> 00:40:48,080
about seasons here.
Yeah.

698
00:40:48,080 --> 00:40:52,160
Well, and to to that point
though, yeah, just, I don't, I

699
00:40:52,160 --> 00:40:55,600
think I agree with Julia.
I don't think users at least

700
00:40:55,760 --> 00:40:59,120
maybe the power users know, but
I, I think the average user

701
00:40:59,120 --> 00:41:02,720
doesn't realize half of the
things that the podcast players

702
00:41:03,000 --> 00:41:05,680
can do.
So that that's something to

703
00:41:05,680 --> 00:41:08,120
consider as well.
I don't even see the the

704
00:41:08,120 --> 00:41:11,160
selection like I don't know,
maybe somebody else could go and

705
00:41:11,160 --> 00:41:12,880
look.
Yeah, I'm looking right now.

706
00:41:12,880 --> 00:41:16,000
And here's the thing that I'm
also seeing is that it's not

707
00:41:16,000 --> 00:41:19,760
showing me any distinction
between seasons, right?

708
00:41:19,760 --> 00:41:21,760
Like where I'm looking right
now, it's just all your

709
00:41:21,760 --> 00:41:25,040
episodes, like it's not
displaying it by season or

710
00:41:25,040 --> 00:41:26,520
anything.
It's just one after the other,

711
00:41:26,520 --> 00:41:29,400
starting with your most recent
that was posted five days ago.

712
00:41:30,600 --> 00:41:32,240
Yeah.
So yeah, so the right there

713
00:41:32,240 --> 00:41:35,200
again, it's like if if we're
trying to package these as

714
00:41:35,200 --> 00:41:38,560
seasonal, they're not
necessarily being displayed as

715
00:41:38,560 --> 00:41:40,560
such.
OK.

716
00:41:40,760 --> 00:41:43,800
I guess.
And can I just pop in again just

717
00:41:43,800 --> 00:41:49,640
to say for me, like it's almost
a marketing bonus to be able to

718
00:41:49,640 --> 00:41:52,560
say, hey, this is season 5 or
this is season 4.

719
00:41:52,560 --> 00:41:56,400
You know, I, it shows that the,
the show's been around for a

720
00:41:56,400 --> 00:42:00,200
long time.
This is not a new thing, you

721
00:42:00,200 --> 00:42:03,280
know, So it's something, it may
not be something that shows up

722
00:42:03,280 --> 00:42:05,760
in the players, but I can speak
to it.

723
00:42:05,800 --> 00:42:08,760
Oh yeah, for sure.
OK, cool, cool.

724
00:42:08,760 --> 00:42:12,320
Thank you, Yvonne.
And going back to you, Julia, so

725
00:42:12,480 --> 00:42:14,680
let's talk a little bit more.
Why ongoing?

726
00:42:14,680 --> 00:42:19,040
What are some of the reasons for
it as far as you're concerned?

727
00:42:19,240 --> 00:42:22,800
Is this about discoverability?
Is it about algorithm?

728
00:42:22,800 --> 00:42:26,360
Tell me a little more.
I have so many different reasons

729
00:42:26,360 --> 00:42:31,400
why I am pro ongoing.
However, I will say that there's

730
00:42:31,400 --> 00:42:35,760
nothing wrong with seasons.
And so if seasons is what works

731
00:42:35,760 --> 00:42:40,760
best for you, your content, your
audience, absolutely do seasons.

732
00:42:40,760 --> 00:42:45,480
I'm not going to sit here and
tell anyone you absolutely

733
00:42:45,480 --> 00:42:50,480
cannot do seasons, right.
So just getting that disclaimer

734
00:42:50,480 --> 00:42:53,080
out of the way there.
There are very few rules in

735
00:42:53,080 --> 00:42:55,960
podcasting, which is one of the
things we love about it.

736
00:42:56,400 --> 00:43:03,720
And so I, it is my opinion that
ongoing shows are better,

737
00:43:03,800 --> 00:43:08,800
especially because I work with a
population that is business

738
00:43:08,800 --> 00:43:12,880
owners and they are trying to
sell their own products and

739
00:43:12,880 --> 00:43:18,080
services on their podcasts.
And so when you are not

740
00:43:18,080 --> 00:43:21,640
publishing continuously, it's
kind of that out of sight, out

741
00:43:21,640 --> 00:43:26,200
of mind type of thing.
Your listener is not going to

742
00:43:26,240 --> 00:43:31,000
sit there and say, oh, you know
what, I'm not interested in

743
00:43:31,720 --> 00:43:34,520
whatever they're learning about,
say they're listening to my

744
00:43:34,520 --> 00:43:36,920
show.
They're not, they're not

745
00:43:36,920 --> 00:43:40,000
interested in learning about
podcasting for the next three

746
00:43:40,000 --> 00:43:42,600
months while I'm on a break.
They're not going to say that

747
00:43:42,600 --> 00:43:45,680
they're going to go find a
different show that's a podcast

748
00:43:45,680 --> 00:43:49,440
about podcasting to go listen to
if I'm taking a break.

749
00:43:50,120 --> 00:43:55,920
And so if I want their business,
I need to stay top of mind on

750
00:43:55,920 --> 00:43:58,320
their radar.
I need to be delivering value,

751
00:43:58,320 --> 00:44:01,520
establishing trust, all of that
good stuff.

752
00:44:02,240 --> 00:44:07,600
And I think the other big point,
which I'll kind of condense here

753
00:44:07,600 --> 00:44:11,640
just to, you know, not
monopolize the microphone, but

754
00:44:11,640 --> 00:44:19,000
is for us as podcasters, you
know, it is so easy, so much

755
00:44:19,000 --> 00:44:24,320
easier to maintain a habit than
to stop and start a habit.

756
00:44:24,720 --> 00:44:28,680
And so I think it was Jonathan
earlier who was saying, you

757
00:44:28,680 --> 00:44:34,800
know, the ADHD, you have to have
a certain day where you're doing

758
00:44:34,800 --> 00:44:39,880
these tasks and, you know, I, I
belong to that group as well.

759
00:44:40,320 --> 00:44:44,360
And if my routine gets
disrupted, it's incredibly

760
00:44:44,360 --> 00:44:47,840
difficult to get myself back on
track.

761
00:44:48,440 --> 00:44:51,960
We think about going to the gym
or something else.

762
00:44:52,200 --> 00:44:56,720
Once you start going every
single day, it's so much easier

763
00:44:56,720 --> 00:45:01,800
to maintain that habit than to
say, OK, I'm going to go for

764
00:45:02,120 --> 00:45:06,120
three months and then take three
months off and then go back.

765
00:45:06,360 --> 00:45:10,520
Going back is incredibly
difficult after you've had a

766
00:45:10,520 --> 00:45:13,640
break.
And that's what I find a lot of

767
00:45:13,640 --> 00:45:18,560
podcasters run into is they're
like, man, I really enjoyed not

768
00:45:18,560 --> 00:45:20,720
having that on my plate every
week.

769
00:45:21,000 --> 00:45:25,320
I filled the time with either
fun things or other tasks that

770
00:45:25,320 --> 00:45:27,080
needed to get done for my
business.

771
00:45:27,400 --> 00:45:32,640
And now it feels heavy and like
resistant to start up again.

772
00:45:33,040 --> 00:45:36,360
And of course, we all know the
numbers of pod fade.

773
00:45:37,360 --> 00:45:43,200
And so I think that having a
continuous ongoing show really

774
00:45:43,200 --> 00:45:47,960
helps with the content creation
process as well.

775
00:45:48,920 --> 00:45:52,240
And the last thing that I'll say
is just that holiday breaks,

776
00:45:52,320 --> 00:45:56,800
taking A2 four week holiday
break in the winter or something

777
00:45:56,800 --> 00:45:59,640
like that.
I don't consider that the same

778
00:45:59,640 --> 00:46:02,680
as seasons.
I consider that an ongoing

779
00:46:02,680 --> 00:46:07,240
podcast, even if you either
don't air anything or air, you

780
00:46:07,240 --> 00:46:12,040
know, repurposed content, as
long as you are communicating

781
00:46:12,040 --> 00:46:15,800
that to your audience.
That's one of the most important

782
00:46:15,800 --> 00:46:20,360
things in my opinion, is telling
them, hey, we're going to be

783
00:46:20,360 --> 00:46:22,520
taking some time off in
December.

784
00:46:22,760 --> 00:46:24,880
You know, you're not going to
get a new episode or you're

785
00:46:24,880 --> 00:46:28,400
going to get a re aired episode
type of thing.

786
00:46:28,400 --> 00:46:32,440
And then we'll be back with a
new fresh episode On this date.

787
00:46:32,440 --> 00:46:35,360
Communication is key in my
opinion.

788
00:46:35,720 --> 00:46:38,880
There are some great arguments
for ongoing.

789
00:46:38,880 --> 00:46:41,840
Let me check in with Jonathan.
Jonathan, did you want to

790
00:46:41,840 --> 00:46:43,560
respond to any of this or add on
to it?

791
00:46:44,040 --> 00:46:47,480
The one thing that I would say
is, and this is because I work

792
00:46:47,480 --> 00:46:49,760
with entrepreneurs who are
overwhelmed and you know,

793
00:46:49,880 --> 00:46:53,400
content is a lot.
Don't think that your audience

794
00:46:53,400 --> 00:46:56,640
is listening to every single one
of your podcasts as you release

795
00:46:56,640 --> 00:46:59,240
it.
So even if you take a slight

796
00:46:59,240 --> 00:47:02,560
break, they probably have
podcasts to get caught up on

797
00:47:02,760 --> 00:47:05,040
because a lot of times
entrepreneurs will put that

798
00:47:05,040 --> 00:47:07,040
extra pressure on themselves.
Oh, and they're going to miss

799
00:47:07,040 --> 00:47:07,600
me.
I'm going to.

800
00:47:07,760 --> 00:47:09,760
There's episodes that they have
to listen to.

801
00:47:10,080 --> 00:47:12,560
That's true.
I mean, that's kind of what puts

802
00:47:12,560 --> 00:47:17,600
my mind at ease when either we
miss a show during the week or

803
00:47:17,600 --> 00:47:21,160
we do take an extended break.
My reasoning is, yeah, we've got

804
00:47:21,160 --> 00:47:26,320
a whole library of almost 400
episodes now that people can go

805
00:47:26,320 --> 00:47:28,360
back and listen to because I
don't fool myself.

806
00:47:28,360 --> 00:47:32,120
I don't believe that a lot of
our audience is going and

807
00:47:32,120 --> 00:47:35,240
listening to every single
episode when they release.

808
00:47:35,720 --> 00:47:38,160
I don't think that's realistic.
I'm I'm with you there.

809
00:47:38,520 --> 00:47:42,320
Julia, did you want to add more?
I was just going to chime in

810
00:47:42,320 --> 00:47:45,160
with that and say that again.
I think there's a difference

811
00:47:45,160 --> 00:47:49,680
between taking a little bit of
time off, missing an episode

812
00:47:49,680 --> 00:47:53,360
here and there, especially for a
daily, you know, five days a

813
00:47:53,360 --> 00:47:55,680
week show.
I think that that's totally

814
00:47:55,680 --> 00:47:57,880
reasonable.
I think there's a difference

815
00:47:57,880 --> 00:48:02,600
between that and taking a three
month or six month break where

816
00:48:02,600 --> 00:48:04,760
you're not publishing any new
content.

817
00:48:05,000 --> 00:48:07,520
Certainly if you're missing, you
know, a couple weeks around the

818
00:48:07,520 --> 00:48:12,560
holidays or, you know, days here
and there that your audience

819
00:48:12,560 --> 00:48:16,240
certainly has things to catch up
on absolutely 100%.

820
00:48:16,640 --> 00:48:20,200
But to me, a season and and
again, there are no rules about

821
00:48:20,200 --> 00:48:23,960
seasons, right.
So it, it may be only two weeks

822
00:48:23,960 --> 00:48:27,680
between your seasons, but I
think for most people who

823
00:48:27,680 --> 00:48:30,840
podcast in seasons, it's a
little bit of a longer break, at

824
00:48:30,840 --> 00:48:34,040
least like 2 months I think is
what I've I've seen.

825
00:48:34,480 --> 00:48:40,240
And so having that longer
stretch of a break I think is

826
00:48:40,800 --> 00:48:44,320
where the impact comes in.
Fair enough.

827
00:48:44,400 --> 00:48:49,600
And what do you suggest to
somebody who just kind of enjoy

828
00:48:49,600 --> 00:48:51,520
liking what you're sharing here,
right?

829
00:48:51,520 --> 00:48:53,880
Like there's they're thinking,
OK, so maybe I don't have to

830
00:48:53,880 --> 00:48:57,600
take seasonal breaks, but I do
need a break.

831
00:48:57,840 --> 00:49:01,840
So what, what's your suggestion
to them as far as how long is a,

832
00:49:02,200 --> 00:49:06,680
a good length of for a break?
And what should they be doing in

833
00:49:06,680 --> 00:49:10,600
the, in that little break time?
Like how, what, what strategy

834
00:49:10,600 --> 00:49:12,240
should they be?
Or should they just be kicking

835
00:49:12,240 --> 00:49:15,600
back and saying, OK, I'm going
to just not do anything for

836
00:49:15,600 --> 00:49:18,640
these few weeks, months, how,
whatever that is?

837
00:49:19,320 --> 00:49:23,440
I'm a big fan of batching
whenever possible and getting

838
00:49:23,440 --> 00:49:28,440
ahead and giving yourself a
break in that moment.

839
00:49:28,440 --> 00:49:30,160
So let's take, you know,
December's coming up.

840
00:49:30,160 --> 00:49:32,000
A lot of people want to take
that time off.

841
00:49:32,360 --> 00:49:38,000
And so if you are batching your
content in November, you're

842
00:49:38,000 --> 00:49:40,920
doing kind of double episodes so
that you can release in

843
00:49:40,920 --> 00:49:43,800
December.
You can still take that time off

844
00:49:43,800 --> 00:49:47,840
in December, but you're not
actively working on your show

845
00:49:47,840 --> 00:49:51,080
necessarily during that time.
That's one strategy that works

846
00:49:51,080 --> 00:49:55,680
well for a lot of people.
Other people are like, I don't

847
00:49:55,680 --> 00:49:59,080
have the time to do double the
work in November.

848
00:49:59,440 --> 00:50:04,080
And so in that case, I think it
really comes back to

849
00:50:04,080 --> 00:50:10,040
communication and telling the
audience, hey, I'm going to be

850
00:50:10,040 --> 00:50:14,080
taking December off.
And so here's what that looks

851
00:50:14,080 --> 00:50:16,960
like for you and telling them
either, you know, I'm going to

852
00:50:16,960 --> 00:50:21,160
publish old episodes, you know,
best of like you may have missed

853
00:50:21,160 --> 00:50:23,280
this golden episode type of
thing.

854
00:50:23,800 --> 00:50:28,880
It's just going to be quiet for
two to four weeks and then I'll

855
00:50:28,880 --> 00:50:32,960
be back in January.
Really communicating that is key

856
00:50:32,960 --> 00:50:36,720
in my opinion.
And in terms of what's what's an

857
00:50:36,720 --> 00:50:42,560
acceptable break, I mean, that
kind of depends on each person

858
00:50:43,040 --> 00:50:48,560
and you know what's going on.
And I always tell people that,

859
00:50:48,760 --> 00:50:51,160
you know, your show, it is an
asset.

860
00:50:51,160 --> 00:50:54,400
It's not for most of us our our
life's purpose.

861
00:50:54,400 --> 00:50:58,040
And so if you have something
else going on in your life, you

862
00:50:58,040 --> 00:51:01,720
know, health issues, family
issues, whatever, that obviously

863
00:51:01,800 --> 00:51:05,560
takes precedence.
And so while I can sit here and

864
00:51:05,560 --> 00:51:10,560
say I think like a two to four
week break is ideal if you're

865
00:51:10,560 --> 00:51:14,280
going to take some kind of
break, while I can sit here and

866
00:51:14,280 --> 00:51:18,000
say that I need each person to
make the decision for

867
00:51:18,000 --> 00:51:22,880
themselves, of course, in terms
of what's going to work for

868
00:51:23,000 --> 00:51:24,680
them.
Again, coming back to you, there

869
00:51:24,680 --> 00:51:29,080
are no rules in podcasting.
You need to do what works for

870
00:51:29,080 --> 00:51:31,680
you, your life, your content,
your audience.

871
00:51:32,400 --> 00:51:34,640
Yeah.
And I think that's a real key,

872
00:51:34,640 --> 00:51:37,680
right?
Like, I mean, although I am and

873
00:51:37,680 --> 00:51:40,840
Jason knows this, I'm very pro
seasons.

874
00:51:40,840 --> 00:51:46,120
I do think that a lot of times
just getting on top of your

875
00:51:46,280 --> 00:51:51,320
episodes, doing batch recording
can really eliminate all of

876
00:51:51,320 --> 00:51:55,360
this, the idea of seasons and
just, and still give you that

877
00:51:55,360 --> 00:51:58,520
break that you're looking for.
It doesn't have to be this

878
00:51:58,520 --> 00:52:01,400
marathon idea where it's like,
OK, you know what?

879
00:52:01,400 --> 00:52:04,760
I wanted I I'm going to take us
a break here.

880
00:52:05,000 --> 00:52:08,200
So now I got to take the next
week and record a bunch of

881
00:52:08,200 --> 00:52:11,880
content.
I would recommend record an

882
00:52:11,880 --> 00:52:16,040
extra episode every couple of
weeks or so, right?

883
00:52:16,040 --> 00:52:19,640
Or even once a month.
But ideally find some time to

884
00:52:19,640 --> 00:52:24,320
record a handful of episodes
every so often and where it

885
00:52:24,320 --> 00:52:26,240
doesn't feel like a chore,
right?

886
00:52:26,240 --> 00:52:28,520
Like I got to go and record more
episodes.

887
00:52:28,520 --> 00:52:31,840
I got to edit more episodes, do
them at a pace that makes sense

888
00:52:31,840 --> 00:52:36,120
and work toward taking that
break, whatever it is, 2 weeks,

889
00:52:36,120 --> 00:52:39,160
4 weeks, etcetera.
But then you'll have plenty of

890
00:52:39,160 --> 00:52:42,000
content to lean on.
You can schedule it ahead of

891
00:52:42,000 --> 00:52:46,520
time and then kick back and take
that well deserved break.

892
00:52:47,120 --> 00:52:49,520
So I'm with you there, Julia.
I can see that.

893
00:52:49,880 --> 00:52:53,200
Anyone else want to chime in or
have different thoughts?

894
00:52:53,560 --> 00:52:55,520
Well, I want to emphasize
something that Julia said

895
00:52:55,520 --> 00:52:57,840
because I think it's one of the
most important parts of this

896
00:52:57,840 --> 00:53:02,400
entire conversation.
The communication piece is the

897
00:53:02,440 --> 00:53:04,720
primary thing you should be
thinking about.

898
00:53:04,720 --> 00:53:07,960
I actually just recorded a whole
episode for my upcoming series

899
00:53:07,960 --> 00:53:11,880
about this, and I think it
allows you to work with this

900
00:53:11,880 --> 00:53:15,040
flexibility that's come up with
either approach and

901
00:53:15,040 --> 00:53:16,760
understanding that your
audience.

902
00:53:17,160 --> 00:53:20,720
Is going to ebb and.
Flow with you in regards to

903
00:53:20,720 --> 00:53:23,000
listenership because they're not
just listening to your show,

904
00:53:23,000 --> 00:53:24,960
they're listening to other
podcasts as well.

905
00:53:25,400 --> 00:53:28,920
If they don't know what's going
on or when to expect new

906
00:53:28,920 --> 00:53:32,800
content, or when you're going
dormant and playing repurposed

907
00:53:32,800 --> 00:53:37,640
content, then they may have a
good reason to tune out and find

908
00:53:37,640 --> 00:53:40,400
another show.
And once you're outside of their

909
00:53:40,400 --> 00:53:43,080
rotation, it can be hard to
break back in.

910
00:53:43,400 --> 00:53:47,080
So you have to be clearly
communicating at all times.

911
00:53:47,520 --> 00:53:50,160
But I'm also going to go back to
something that Nick said

912
00:53:50,160 --> 00:53:54,160
earlier, and it speaks to
Julia's point about what happens

913
00:53:54,160 --> 00:53:56,360
when your show isn't producing
new content.

914
00:53:56,680 --> 00:54:00,040
That's the time to market all of
the podcast content that you've

915
00:54:00,040 --> 00:54:02,600
created.
And it goes back to that age-old

916
00:54:02,600 --> 00:54:06,240
adage of our content only being
valuable when it goes live.

917
00:54:06,360 --> 00:54:08,640
And that's not true.
Sometimes we get wrapped up in

918
00:54:08,640 --> 00:54:12,440
that or get lost in that, that
new episodes are only valuable

919
00:54:12,440 --> 00:54:14,880
for the week that they're out.
And then we're coming back next

920
00:54:14,880 --> 00:54:17,400
week with the brand new shiny
diamond.

921
00:54:17,400 --> 00:54:19,040
And now this one's.
Important and we just.

922
00:54:19,280 --> 00:54:22,080
Repeat that process.
But our entire catalog is

923
00:54:22,080 --> 00:54:27,800
valuable, so use that time off
to push people towards specific

924
00:54:27,800 --> 00:54:32,120
seasons, specific episodes.
If something is timely regarding

925
00:54:32,120 --> 00:54:35,200
your show, you can even
repurpose it at that point and

926
00:54:35,200 --> 00:54:38,760
and throw it out as a bonus
episode and say, here's a new

927
00:54:38,760 --> 00:54:42,320
intro to this.
But let's dive into this subject

928
00:54:42,320 --> 00:54:44,840
all over again.
A number of things can be done

929
00:54:44,840 --> 00:54:48,720
with it just to keep all the
stuff front of mine for your

930
00:54:48,720 --> 00:54:50,480
audience.
But at the they are the biggest

931
00:54:50,480 --> 00:54:53,360
thing I get.
I'm going to beat this drum as

932
00:54:53,360 --> 00:54:55,200
hard as I can.
If you're not communicating

933
00:54:55,200 --> 00:54:58,360
what's going on within your
production, your audience is

934
00:54:58,360 --> 00:55:00,600
never going to know.
So don't ever give them a reason

935
00:55:00,600 --> 00:55:03,120
to stop listening to you in one
way, shape or form.

936
00:55:03,600 --> 00:55:07,600
I think it's so important to
keep them behind the scenes and

937
00:55:07,600 --> 00:55:09,760
share all the things going on
behind the scenes.

938
00:55:09,760 --> 00:55:14,480
It makes them feel more a part
of the show than just being a

939
00:55:14,480 --> 00:55:17,920
listener, right?
Because now you're giving them a

940
00:55:17,920 --> 00:55:20,280
taste of all the things that
you're doing.

941
00:55:20,520 --> 00:55:25,680
They're feeling in the know and
there's some value to that from

942
00:55:25,680 --> 00:55:27,600
an audience.
They appreciate that.

943
00:55:27,800 --> 00:55:31,840
And that can go for your
content, for your breaks,

944
00:55:31,840 --> 00:55:33,920
whatever it is, just keeping
them posted.

945
00:55:33,920 --> 00:55:37,520
They appreciate it and it
creates even stronger loyalty.

946
00:55:38,160 --> 00:55:40,800
Julia, any other thoughts you
want to add before we wrap up?

947
00:55:41,320 --> 00:55:43,200
I just want to make sure you've
gotten your time.

948
00:55:43,200 --> 00:55:47,760
I don't know if this is a good
note to end on, but the other

949
00:55:47,760 --> 00:55:51,040
thing that I had kind of
sketched out in my thoughts when

950
00:55:51,040 --> 00:55:56,120
planning for coming on this
morning is talking about TV show

951
00:55:56,120 --> 00:55:59,280
seasons.
And we touched on this briefly

952
00:55:59,280 --> 00:56:03,400
earlier, but TV show, I'm a big
TV show watcher.

953
00:56:03,400 --> 00:56:07,440
I don't know if everybody is,
but I can't count the number of

954
00:56:07,440 --> 00:56:13,880
times that I have watched ATV
show and then it's the season is

955
00:56:13,880 --> 00:56:18,880
over and then I need to find
something else to watch to fill

956
00:56:18,880 --> 00:56:22,320
that time.
And then when the new season of

957
00:56:22,360 --> 00:56:28,280
the original show comes out, I
may or may not go back to that

958
00:56:28,280 --> 00:56:31,720
show.
And of course, if it's one of my

959
00:56:31,720 --> 00:56:37,160
top favorite shows, no question,
I am absolutely on the radar

960
00:56:37,160 --> 00:56:39,560
going back to it.
It's on my radar.

961
00:56:39,560 --> 00:56:42,920
I'm going back to it.
I am not forgetting about it

962
00:56:42,920 --> 00:56:47,040
type of thing, but there are
other shows where I'm like, that

963
00:56:47,040 --> 00:56:52,920
was fine to fill the time in the
moment, but now I've found

964
00:56:52,920 --> 00:56:55,480
something that I like even
better.

965
00:56:56,000 --> 00:56:58,880
And so I'm not going to go back
and watch that other show.

966
00:56:59,360 --> 00:57:02,880
And then if we think about, you
know, I, I don't watch the show,

967
00:57:02,880 --> 00:57:08,440
but Days of Our Lives, that show
has been running continuously,

968
00:57:08,440 --> 00:57:12,680
airing just about daily for more
than 60 years.

969
00:57:13,400 --> 00:57:16,960
And it has a bunch of loyal
fans.

970
00:57:17,640 --> 00:57:21,960
And so I just think of that of
when you don't give your

971
00:57:22,080 --> 00:57:26,640
audience an opportunity to go
and seek out something else to

972
00:57:26,640 --> 00:57:30,760
fill the void in their schedule
that they are more likely to

973
00:57:30,760 --> 00:57:36,840
become a loyal fan, someone who
loves what you do, consumes all

974
00:57:36,840 --> 00:57:39,560
your content, you know, is
essentially a super fan.

975
00:57:40,240 --> 00:57:45,360
And so that's kind of how I
think of our content creation

976
00:57:45,360 --> 00:57:48,400
process as well.
And of course, that ties back

977
00:57:48,400 --> 00:57:50,600
into what Nick was saying about
marketing.

978
00:57:50,840 --> 00:57:55,560
TV shows, of course, market like
crazy when a new season is

979
00:57:55,560 --> 00:57:58,880
coming out.
And do we have the ability to do

980
00:57:58,880 --> 00:58:01,440
that in the same way that ATV
show does?

981
00:58:01,880 --> 00:58:04,600
And sometimes even with all the
marketing, they don't get the

982
00:58:04,600 --> 00:58:07,360
return on investment that they
expected.

983
00:58:07,360 --> 00:58:11,560
And I mean, there's so many
different layers and nuances to

984
00:58:11,560 --> 00:58:14,000
all of these things.
We could be here all day.

985
00:58:14,000 --> 00:58:17,320
So I'll leave it at that.
Thank you, Julia, the podcast

986
00:58:17,320 --> 00:58:21,200
teacher.com and Jason, of
course, bomb track media.com.

987
00:58:21,400 --> 00:58:25,800
I will say, Julia, I totally I,
I am one of those people.

988
00:58:25,800 --> 00:58:30,320
You just described that.
Started all all in on a certain

989
00:58:30,320 --> 00:58:34,080
TV series and then felt like I
had to wait too long for season

990
00:58:34,080 --> 00:58:35,800
2 and I just never got back into
it.

991
00:58:35,800 --> 00:58:39,640
And that was Stranger Things.
I loved Stranger Things season

992
00:58:39,640 --> 00:58:44,480
1, I really enjoyed it.
And season 2 came out and I just

993
00:58:44,480 --> 00:58:47,720
wasn't excited anymore and I
never went back to it.

994
00:58:47,720 --> 00:58:50,160
And I know it's still a really,
you know, popular show.

995
00:58:50,160 --> 00:58:54,160
People still love it, and for
whatever reason, after the long

996
00:58:54,160 --> 00:58:57,840
break, I never got back into it.
So I get that and yeah.

997
00:58:57,840 --> 00:59:00,680
And for me, oh God.
Dear For me, it was Yellowstone.

998
00:59:01,120 --> 00:59:06,000
Yellowstone took so much time in
between, see, in between seasons

999
00:59:06,320 --> 00:59:10,000
that I just got pissed off.
And I just decided I'm I'm not

1000
00:59:10,000 --> 00:59:12,400
going to watch you anymore.
And I got hooked on some other

1001
00:59:12,400 --> 00:59:13,920
things.
That I didn't want to

1002
00:59:13,920 --> 00:59:16,600
necessarily be torn away from.
Yep.

1003
00:59:16,640 --> 00:59:18,440
Yeah.
So I think the good lesson there

1004
00:59:18,640 --> 00:59:22,600
is to remember that we don't
want to take too long.

1005
00:59:22,600 --> 00:59:25,120
If we are going to take a break,
whether we call it a break a

1006
00:59:25,120 --> 00:59:29,280
season, etcetera, I think we
want to make sure that we're not

1007
00:59:29,280 --> 00:59:32,800
waiting too long to the point
where they're losing interest.

1008
00:59:33,200 --> 00:59:35,880
All right, So listen, I love how
many different perspectives came

1009
00:59:35,880 --> 00:59:40,000
out of this one and whether your
team, seasons, team ongoing,

1010
00:59:40,000 --> 00:59:41,520
maybe you're somewhere in the
middle.

1011
00:59:41,640 --> 00:59:45,440
The real take away is to build
something that's sustainable for

1012
00:59:45,440 --> 00:59:47,560
you.
And if you want to keep the

1013
00:59:47,560 --> 00:59:51,040
conversation going, just reach
out, tag me, tag somebody from

1014
00:59:51,040 --> 00:59:52,760
the show.
Definitely reach out to Julia

1015
00:59:52,760 --> 00:59:54,640
and Jason.
And again, that's

1016
00:59:54,640 --> 00:59:59,320
bombtrackmedia.com for Jason and
the podcast teacher.com for

1017
00:59:59,320 --> 01:00:00,880
Julia.
Jason, did you have something

1018
01:00:00,880 --> 01:00:03,880
you wanted to wrap up with?
Yeah, I wanted to ask you a

1019
01:00:03,880 --> 01:00:06,240
question to bring everything
full circle this morning.

1020
01:00:06,960 --> 01:00:10,240
So tonight your fantasy
quarterback is going against

1021
01:00:10,240 --> 01:00:12,240
your team.
Who are you rooting for?

1022
01:00:13,320 --> 01:00:15,440
My fantasy quarterback is not
playing.

1023
01:00:16,080 --> 01:00:17,480
I thought you had Patrick
Mahomes.

1024
01:00:17,600 --> 01:00:20,160
Oh yes, I'm playing.
Oh, OK, yes, that was another

1025
01:00:20,160 --> 01:00:22,360
league.
Patrick Mahomes I am cheering

1026
01:00:22,360 --> 01:00:23,840
for.
I'm cheering for a lot of

1027
01:00:23,840 --> 01:00:27,360
scoring and more points on the
Washington side than the Kansas

1028
01:00:27,360 --> 01:00:28,640
City side.
Fair enough.

1029
01:00:28,640 --> 01:00:32,840
That's how I'm doing it.
Thank you, Jason, and thank you

1030
01:00:32,840 --> 01:00:36,240
again to you for your thoughts
and opinions on seasons.

1031
01:00:36,240 --> 01:00:38,960
Thank you to Julia and her
thoughts and opinions on an

1032
01:00:38,960 --> 01:00:41,920
ongoing series.
I think that we've all made

1033
01:00:41,920 --> 01:00:44,520
valid points.
It's up to you, the listener to

1034
01:00:44,520 --> 01:00:48,360
decide what you, the listener
what to decide how you want to

1035
01:00:48,360 --> 01:00:50,400
do this.
And let us know what you decide.

1036
01:00:50,400 --> 01:00:53,080
If you if we've changed your
mind one way or another, I want

1037
01:00:53,080 --> 01:00:56,320
to hear about it.
And we're back tomorrow, 7:00 AM

1038
01:00:56,320 --> 01:00:59,280
Eastern, talking all things
podcasting, content creation,

1039
01:00:59,280 --> 01:01:02,840
etcetera.
Come join us 7:00 AM Eastern as

1040
01:01:02,840 --> 01:01:06,280
we're here every Monday through
Friday at 7:00 AM Eastern.

1041
01:01:06,280 --> 01:01:09,600
And until then, make it a great
day.

1042
01:01:09,600 --> 01:01:10,800
Everybody take care.