Episodes

Social media marketing for podcasters - a love/hate relationship if there ever was one! Let’s commiserate with the struggles and share our top strategies for cutting through the noise on Instagram, Facebook, Twitter and more. We’ve got tips for repurposing existing audio/video clips, fostering genuine engagement that leads to paid opportunities, and quick promo spot ideas to amplify your reach (with a free t-shirt incentive!). From algorithm fatigue to finding your unique voice, we are getting r...

It’s Wednesday and instead of covering podcast news, I've got something special for today's episode of the Podcasting Morning Chat. We are joined by my good friend and partner in crime for the Empowered Podcasting event coming this June, Lloyd George. In this episode, we explore social media strategies and the secrets of successful podcast newsletters with Lloyd, who is a master at social media growth. Lloyd shares insights on leveraging platforms to amplify your podcast's voice and discusses t...

We’re covering the podcasting headlines a day early this week. We explore the recent changes Apple made to iOS 17 that has negatively impacted podcast download numbers. While the decrease may seem frustrating for podcasters, it provides a more accurate picture of true listener engagement. We also covered fascinating AI updates from companies like YouTube, Apple, and WonderCraft, giving us a glimpse into the future of AI-generated content. Plus, we dive into the surprising podcasts we listen to a...

In this today’s episode, we discuss the power of celebrating small victories and how they fuel our larger journeys. Whether it's overcoming the hurdle of just getting out of bed in the morning or securing that big client, today's discussion highlights the importance of taking a moment to acknowledge our achievements, no matter their size. Episode Highlights: [4:31] Ice breaker: "If there were an Olympics for podcasters, what event would you win gold in?" [11:22] Sharing podcasting tips and addi...

Today, we conducted another one of our Mastermind sessions, with our very own, Simona Costantini in the hot seat. Imagine the discomfort and surprise of discovering your meticulously crafted podcast launch framework, a product of your hard work and unique approach, being presented by someone else as their own. Now imagine that the person is a client! That’s exactly the situation we explored in today’s session filled with advice, strategies, and heartfelt discussions on how to navigate such a sce...

As we usually do on Wednesdays, we're diving into the podcast news headlines, but today, we're adding a twist inspired by a recent story that caught my eye. A female indie podcaster from Australia made headlines by winning a trademark case over her podcast name, "Financial Foreplay." This got me thinking about the importance of unique podcast names and the lengths creators go to ensure theirs stands out. So, I've invited a few members of our community to share their stories and insights on namin...

In today's episode, we asked: "To niche or not to niche?" But first, we took a few minutes to continue yesterday's conversation on authenticy vs. strategy. Then we explored whether honing in on a specific niche is the golden ticket to podcast success or if casting a wider net with broader topics holds the key to connecting with a diverse audience. Join us as we unravel the complexities of niche podcasting, armed with real-life examples and thought-provoking debates from the podcasting community...

Welcome to today's episode, where we peel back the layers to keeping it real while implementing a strategy in the wild world of content creation. Ever wonder if changing your clothes between podcast recordings or crafting that perfect intro script means you're straying from your authentic self? Or could it be that these are just clever tactics to amp up your content's appeal? Today, we're tackling the big questions about how these choices ripple through our connection with our audience. From tho...

Today, we're diving into the innovative ways podcasters can utilize clips from their episodes to enhance their social media presence and grow their audience. While our community shares weekly wins too (and that's important), this episode also hones in on the strategic use of podcast snippets to attract and engage listeners on platforms like Instagram, Facebook, and more. Episode Highlights: [4:07] Ice-breaker: What have you loved most about podcasting or content creation? [4:57] Content creatio...

Today, we share our insights on the merits of seasonal versus episodic podcasting. We kicked things off with an ice-breaker, sharing the "aha" moments that led us to start our podcasts. This was a great reminder of the diverse inspirations and paths that bring us into the podcasting world, highlighting the personal connections and passions that fuel our content. The core of today's episode centered on the strategic decision between seasonal and episodic podcasting, a choice that significantly i...

It's Wednesday, so that means we dig into all the news that affects us as content creators. We explore everything from the latest apps to handling negative feedback. Plus, we dive into the innovative potential of podcasting beyond the audio/video experience, sparked by an ice-breaker question: "If your podcast had a dedicated app, what unique feature would you include?" The diverse and creative responses from our guests and audience, ranging from building in-app social networks to incorporating ...

On today’s episode, we discuss the power of self-review in podcasting. Taking a moment to reflect on our work can offer unparalleled insights and foster personal growth. I shared my recent experience of listening back to this very podcast, which reignited my passion for the craft and sparked a deep appreciation for the nuances of podcast production. From the importance of critiquing one's own voice to the benefits of embracing constructive feedback, we explore how self-review can elevate the pod...

In today's episode, Nick Nalbach steps in for Marc Ronick, diving into the world of community-building tools and platforms. We unraveled the mysteries of creating, nurturing, and scaling vibrant communities beyond the podcast universe. It was a journey filled with insights, shared experiences, and practical tips! Episode Highlights: [1:07] Defining community and challenges with monetizing it in the office furniture industry. [2:42] Building and maintaining a successful community. [5:31] Build...

What truly makes a podcast stand out? I asked the podcasters on stage today that very question. I believe that when we dive into the unique elements and signature styles of our podcasts, we're sheding light on the essence of creativity and authenticity in content creation. This is about understanding what sets each podcast apart AND it's an invitation for you to reflect on your own creative endeavors and discover what makes your voice distinct. Whether you're a podcaster, a content creator, or...

On today's episode, we dove headfirst into rethinking podcasting norms. It was a session close to my heart, as we untangled the web of tech challenges I've been wrestling with. But more than that, we opened the floor to question some of the podcasting wisdom shared by experts that many of us take as the gospel without ever questioning. From the relentless grind of weekly episodes to debunking the myth of following every piece of advice from self-proclaimed "gurus", we cover a variety of topics t...

Today, we dig into the world of Facebook and Instagram advertising for podcasters with guest expert Megan Shields. We unpack her, 'trifecta ads strategy', emphasizing the growth of email lists, social media presence, and podcast listenership. Megan shares insights from her transition from financial services to digital marketing, highlighting the effectiveness of targeted ads in reaching the right audience. We also cover practical tips for podcasters looking to leverage ads as well as real-life s...

In today’s episode, we dive deep into podcasting with podcast hall-of-famer, Rob Greenlee, exploring the fascinating journey from his unique personal anecdotes to the evolving landscape of podcasting. But first, we warm up with an engaging ice-breaker that reveals some intriguing insights about our favorite podcast guests. Episode Highlights: [4:53] Ice-breaker: If you could co-host an episode with one of your past guests, who would it be and what would the topic be? [24:42] Rob Greenlee joins...

Today, we continued our series on "Rethinking Podcast Norms," diving into the ever-blurring lines between audio and video content in the podcasting realm. With a mix of personal anecdotes, expert insights, and community questions, we peeled back the layers of traditional podcasting practices to explore how evolving listener preferences and technological advancements are reshaping the way we create and consume content. Whether you're a podcast creator or an avid listener, this episode promises to...

Today, we had a thought-provoking discussion about the power of networking and how valuable those connections can be for our podcasts. Members of our community shared examples of opportunities created through mastermind groups, brand deals, collaborations, and more. We also heard success stories of milestones being reached, from downloads to YouTube subscribers. Episode Highlights: [3:47] Ice-breaker: Can you share a recent (or not-so recent) successful networking story and how it's impacted yo...

It's Wednesday so that means we dig into all the news that affects us as content creators, with a special focus on the viral phenomenon of Reesa Teesa's recent storytelling success on TikTok. Her amazing storytelling and the remarkable engagement it has generated offer HUGE lessons for podcasters and content creators. Plus, we'll be exploring the latest trends and insights within the podcasting world, so you're up to date with what's shaping the industry. [3:51] Ice-breaker: If you were to podc...

In this episode, we're shaking things up in our ongoing series "Rethinking Podcast Norms" discussing whether traditional podcasting approaches still hold water or if it's time for a refresh. Today, we tackle the common question, "does my podcast need a website"? Episode Highlights: [2:37] The unexpected quiet start and the anticipation of a lively room [4:12] Ice-Breaker: “If you were to record an episode completely outside of your usual format or topic range, what would it be about?" [6:07] ...

In today's episode, we ventured into the fascinating world of AI tools (and some non-AI tools) and their transformative impact on content creation within the podcasting world. Despite it being Mastermind Monday, we took an unexpected detour, exploring how technologies like Perplexity AI, ChatGPT, and Canva are revolutionizing our approach to research, content generation, and graphic design. Episode Highlights: [2:38] - Ice-Breaker: Share one content creation tool or app that you've found inval...

Tomorrow is Random Acts of Kindness Day, so it feels especially pertinent to discuss why we take time each Friday to spotlight our weekly wins. I believe that taking a moment to reflect, acknowledge, and celebrate our weekly wins is super important. Whether it's landing a major sponsor, hitting a milestone like 100 or 1000 downloads/views, or successfully sticking to your content production schedule for the week, recognizing these victories…whether you consider them big or small, gives us a boo...

Today marks our two-year anniversary of our live show, and what a journey it has been. From technical glitches to profound discussions, every moment has contributed to the rich tapestry of this community. As we celebrate this milestone, I want to extend my heartfelt gratitude to you. Your engagement, feedback, and presence have not only enhanced our conversations but have also provided me with growth and a new level of confidence. In today's episode, we discuss what truly makes a podcast host "...