539. Spotify Changes Podcast Analytics Again | Podcast News

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Marc Ronick: Good morning,

podcasters.

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Today is Wednesday, june 17,
2026 and today
Spotify's new

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00:00:14,234 --> 00:00:17,566
analytics overhaul video
podcasting's continued
rise,

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00:00:17,566 --> 00:00:21,320
and surprising new ad trends
leave your news and
comment

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00:00:21,320 --> 00:00:25,045
episode as we dig into what
matters most for
podcasters.

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00:00:25,045 --> 00:00:28,581
So, if you're listening live on
Clubhouse, hit
the share

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button, top right-hand side of
the screen, and share it


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however Clubhouse lets you.
And if you're catching us via


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podcast, YouTube, etc. please
share this episode with a fellow

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podcaster.
And now, give us about 30

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seconds, we'll get
things
rolling.

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Thanks for being here.
The podcasting morning
chat is

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powered by Ironick Media,
helping podcasters
launch,

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polish, and grow great shows,
and by Content Creators


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Accountant, helping creators
build real business behind their

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content.
Good morning again.

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Podcasting morning show.
Thank
you so much for being

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here.
I am your host, Mark Ronick.


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Currently on stage with me, my
co-hosts, we have Ralphie Step,

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DR. Fay, Sid Meadows, Alex
Baelish, and BC Babbles.

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I think
I got everybody.
I'm so, so I'm still remotely

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broadcasting,
streaming,
whatever you want to call it,

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from my parents' house
in
Maryland, and I am not used to

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having the smaller laptop

screen, so I'm looking in

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multiple places, multiple

windows.

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So I hope I didn't forget
anybody.

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And shout out to
Tide and
Janae, who have also joined us

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already here on stage,
and
also, hello to Tim and Jessica

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in the clubhouse
audience,
already here joining us bright

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and early this
morning.
So, yes, yes, go ahead.

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DR, DR: are you in your
childhood
home?

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Are there like posters of Farrah
Fawcett all over the
walls?

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And yeah, Marc Ronick: if you go
to Farrah
Fawcett, wow, if you

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check us out on the live stream
at
Podcasting Morning

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show.com/join us, or if you're
watching later.


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Yeah, I am not.
This clearly my, you know, my

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parents' guest
room.
I feel like you can kind of tell

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it's a guest room, and
you can
see all my stuff behind me, all

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my travel gear, and

everything.

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DR: Blow the dust off of those

posters, honey, and put them up

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while you're there.
Marc Ronick: Yeah, they left out

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of the childhood home,
probably about maybe about 10

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years ago
now.
So, yeah, I have a lot of

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pictures from that, including my

closet door covered, riddled

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with stickers, and mostly

garbage pail kid stickers, if

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anybody remembers Star DR: Wars
stuff, Marc Ronick: lots of Star

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Wars
stuff.
Yes, yeah, back in the day had

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the Michael Jackson
posters,
and maybe not fair faucet, but

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definitely some
people around
that era, for sure.

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I think Christina
Applegate
was one of my favorite posters.

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DR: Oh, there you go.
Marc Ronick: Yes, yes.

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Anyway,
we will get into the
news, and I did.

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It feels a little

self-indulgent, but I did say I

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was going to talk a little bit

today on yesterday's show about

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my experience at Camp Footprint
over the past week plus, which

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was why I was absent from the

show.

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And again, very big thank you to
Ralph for leading the
charge,

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and to all of you for showing up
here each day,
supporting

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Ralph, and ultimately supporting
me and this
community.

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So, thank you all for keeping
this thing going.

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But
yeah, so I was at Camp
Footprint, and I was trying to


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decide what's the best way for
me to share, and I think the


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best way I'm going to do this, I
don't read from a lot of scripts

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or things often, but yes, I do
that from time to time here on


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the show.
And since I posted about it

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yesterday, I figure not

everybody listening has seen or

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follows me on social, so I'll

just share what I wrote

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yesterday.
And all right, let me
see,

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where should I start?
All right, I'm going to skip the

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first line, because it's not
relevant here.

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So, Camp
Footprint is a camp
for kids living with

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Charcot-Marie tooth
disease,
which is also known as CMT.

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It's a disease that can
affect
their mobility, strength,

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balance, their confidence, and

so many parts of everyday life

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that most people never have to

think about, and specifically,

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if you're curious, the way it

manifests is it has to do with

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your brain and your nerves, your

nervous system, right?

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Because your brain is sending
signals,
your nerves are like

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wires, if you think about a
computer,
right, it's sending

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all sorts of.
Signals from your brain to
all

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sorts of areas of your body, and
one of those areas being


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connected to your muscles and
your extremities, etc. and


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they're their nerve endings kind
of deteriorate over time.

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DR: Is it a cousin to MS?
Marc Ronick: No, it's kind of a

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cousin, it used to be a cousin
to muscular dystrophy.

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DR: Okay, Marc Ronick: but now
it's
clearly two different

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types of diseases, because this
is
specifically a neurological

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disease, and those nerve endings

basically, and I'm

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simplifying, but they basically
wear out, and
the people

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affected loses feeling and
mobility in their
extremities,

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particularly wrists and fingers
and hands and
ankles, feet,

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DR: and I want to remind the

listeners that this is also the

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same.
Is it called the disease?


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Is it a disease or a syndrome?
Okay, this is also the same


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disease that Alan Jackson has.
Marc Ronick: Yes, correct,


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correct.
So some of these kids come into

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camp carrying a lot,
clearly,
and what I saw: insecurities,

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frustrations,
discouragement,
and that feeling of why me?

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And honestly, who can
blame
them?

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But then, when they come to camp
footprint,
something really

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special happens.
They find themselves


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surrounded by other kids and
adults.

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Many of the adults there
also
have CMT, so all of them really

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get it.
There's a staff
who creates

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space where they don't have to
explain
themselves, shrink

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themselves, or apologize for who
they are,
they get to be kids,

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they laugh, they dance, they
sing, they make
friends, they

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play, they take chances, you
know, this is a
camp that's

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built for abled kids, right, so
there are things
like zip

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lines and rock wall climbing, et
cetera, and so many
of these

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kids attempt these things for
the first time in
their lives.

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A lot of their..
I'm going off script here.

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A lot
of the parents also tend
to think, make these assumptions

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that their kids can't do x, y,
and z because of this disease,


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and in a lot of cases they're
probably right, but they don't


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give these, a lot of these kids,
the opportunity to try, because

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they just assume, oh, the
disease isn't going to allow you

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to do that.
So, when these kids come to

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camp, they get this

opportunity to try, and they're

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encouraged to try these things,
among other responsibilities.

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I also got to play the role as
the
camp's candy man.

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Actually, I'll get into that in
a second, but
these kids, they

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realize that they're not alone
when they come
to this camp,

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and maybe most importantly, they
start to see
what everyone

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around them already sees, that
they are some
of the most

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resilient, capable, powerful
young people on the
planet,

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they definitely helped me
recognize that a lot of the


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challenges that I have, if they
can get through their


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challenges, there's no reason
why I can't get through mine.


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And, like I said, I got to play
this, among a lot of other


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responsibilities, this role of
Candy Man.

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At least once a day,
I drive
around the camp in a golf cart,

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and the back of the
cart had a
big utility section, so I would

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just load up these
bins of
candy, different types of candy,

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and drive around,
stopping
much like the ice cream man

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stopping at the different

activities, and I would always

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just pull up, and it was so

funny, I would pull up to the to

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the kids at their activity, and
I'd see they're all looking at

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me, you know, I'm wearing my

Willy Wonka costume, they're all

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looking at me, and most of them,

especially by day two, three,

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and four, they know what I'm

doing, but they don't ever do

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anything, they just kind of

stare at me, and then I just get

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out, and I just yell, Who wants
some candy, and they all come

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flooding over and cheering, and
it's just such a warm,

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wonderful feeling going through
that
experience, but the real

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gift was watching these campers
be
reminded of what's still

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possible for them, going

watching them going through

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their experiences at Camp

Footprint.

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So, a huge shout out, huge love
to the campers, the


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counselors, the staff, and to my
best friend Jonah, who many of


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you have met here on the show.
He's joined us before, he joined

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00:09:31,904 --> 00:09:36,188

us for podcast on, and I'll
link to that episode in the show

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00:09:36,188 --> 00:09:38,344

notes.
Jonah pours his heart and soul

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into making this place what
it
is, and it's so special for me

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to get to watch it.
I'm also,
I'm already feeling

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a little choked up here, and
because
every time I watched

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him do his thing, I got choked
up, because
we grew up

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together.
We grew up in a camp together,

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an
able-bodied camp, and his
father ran.

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That camp, and watching him

lead so much like his dad did,

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00:10:06,005 --> 00:10:10,835
and on top of that, leading a

camp filled with kids who have

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the same disease as he does.

Wow, again, choked up here, and

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having a hard time spitting out
the words, but it was a truly

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special, really special magical
place, and a magical experience

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that I am so grateful for.
And I
will share, I'm going

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00:10:29,554 --> 00:10:32,084
back.
They do it twice a summer, and

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00:10:32,084 --> 00:10:35,688
last
year I did it in August
on the East Coast.

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This year I did it
in June,
obviously here, and I did it on

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the West Coast, that
was in
outside of Portland, Oregon.

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First time there.
What
an amazing, beautiful

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00:10:46,253 --> 00:10:48,887
place that is.
But in August, I'm going
back.

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It's outside of Harrisburg,
Pennsylvania, going
for the

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week, actually, of my birthday,
the week of august 7,
august

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00:10:55,921 --> 00:10:59,010
8, something like that, leads
into a weekend, and then
that

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following week.
So more to come on that.

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But thank you for
allowing me
to share.

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Happy to answer any questions.
If anybody
has any questions,

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let me open up near my clubhouse
to make
sure.

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Did anyone have any questions?
Okay.

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Well, yeah, so
that was my
experience.

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If you're interested in
supporting
Camp Footprint and

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these amazing kids, just go to
CMTA use CMTA
usa.org or just

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00:11:27,083 --> 00:11:31,203
Google CMTA, you'll find it.
You'll find all
different ways

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you can support that
organization, and some of


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those donations do, in fact, go
toward Camp Footprint.

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The camp
had about, just in
case you want some context, had

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about 80 plus
kids, 40 plus
counselors.

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Every two to three kids has a
specific
counselor assigned to

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them to really support them and
their
needs, etc.

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Mentally and physically.
Ralph Estep Jr.: Marc, I just


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want to throw something in
there, dude.

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It sounds like that
camp, the
impact on the kids, it was, it

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was more of an impact on
you.
So, great work, dude.

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00:12:03,509 --> 00:12:05,038
I really commend you for doing

that.

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That's amazing.
Marc Ronick: Thank you, thank


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00:12:06,918 --> 00:12:09,012
you.
And yeah, it had a huge impact

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00:12:09,012 --> 00:12:11,506
on me both last year and
this
year.

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And yeah, although I will say I
think it impacts them
a heck

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00:12:15,120 --> 00:12:17,840
of a lot more, and it feels
selfish, you know.

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00:12:17,840 --> 00:12:21,547
A lot
of people commend me,
thank me for doing this work and

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00:12:21,547 --> 00:12:24,239
putting
some good into the
world, and I'm not discounting

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that.
I
recognize that this is

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putting good into the world, and
it's
making a difference to a

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lot of kids.
But selfishly, I get so
much

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00:12:32,430 --> 00:12:36,710
out of this, both the rewarding
part of helping these
kids,

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00:12:36,710 --> 00:12:39,836
but it also brings me back to
being a kid.

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I went, like I
said, I went to
camp.

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00:12:41,941 --> 00:12:47,938
I went to camp, sleep away camp
a little
later in my life as a

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00:12:47,938 --> 00:12:52,224
kid than most kids do.
I went, I think I
was 1314,

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00:12:52,224 --> 00:12:57,109
years old, but still getting to
go there, be a
counselor, be a

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kid again.
Selfishly, I get a ton out of


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00:13:01,287 --> 00:13:04,885
it, and sometimes I feel guilty
when people are saying, hey,


213
00:13:04,893 --> 00:13:08,240
great job, thanks for doing what
you do, because I'm secretly


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00:13:08,248 --> 00:13:12,780
getting so much out of the
experience being able to be a


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00:13:12,788 --> 00:13:16,275
kid again.
Okay, so with that, man, I don't

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00:13:16,275 --> 00:13:17,816
even know.
Let me
see if I have the right

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00:13:17,816 --> 00:13:23,046
button here.
Yes, nice. so let's dive
in.

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00:13:23,046 --> 00:13:29,725
I'm waiting for the music to
finish up, because it's really


219
00:13:29,733 --> 00:13:32,774
loud.
That's the old music, too, I

220
00:13:32,774 --> 00:13:34,645
think.
So, I may have you,
Ralph, on

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00:13:34,645 --> 00:13:38,140
the queue here to play the right
music moving forward.


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00:13:38,148 --> 00:13:39,567
I Ralph Estep Jr.: can do that,
my
friend.

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00:13:39,567 --> 00:13:41,730
I'm ready to go when you are
Marc Ronick: right, right on.


224
00:13:41,738 --> 00:13:45,416
So, thank you for allowing me to
share a little bit about Camp


225
00:13:45,424 --> 00:13:48,109
Footprint.
Now, as we do here on the show,

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00:13:48,109 --> 00:13:50,710
we get into some
statistics to
kick things off.

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00:13:50,710 --> 00:13:56,050
This is some podcast data for

you, as of today, June 17, and I

228
00:13:56,050 --> 00:14:00,520
like to share about the active

podcasts, and to explain that

229
00:14:00,520 --> 00:14:03,400
Business Podcast Business

Journal does a good job

230
00:14:03,400 --> 00:14:06,677
explaining it.
They say a
helpful number to

231
00:14:06,677 --> 00:14:09,595
understand is the amount of
podcasts that are
being

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00:14:09,595 --> 00:14:11,866
created.
It's that total number of quote

233
00:14:11,866 --> 00:14:15,039
unquote active
podcasts.
These are podcasts that are

234
00:14:15,039 --> 00:14:18,655
still being updated and

therefore actively marketing

235
00:14:18,655 --> 00:14:20,875
themselves.
So, if you're making
podcast

236
00:14:20,875 --> 00:14:23,770
episodes, you might consider the
numbers I'm going
to share

237
00:14:23,770 --> 00:14:27,504
with you to be your competition,
rather than that
big overall

238
00:14:27,504 --> 00:14:33,018
number that we often hear of 4.6
million podcasts
that are

239
00:14:33,018 --> 00:14:37,555
exist out there today.
So, the total podcast episodes


240
00:14:37,563 --> 00:14:41,490
posted recently, by the way,
I've been reporting on updated


241
00:14:41,498 --> 00:14:44,220
podcasts lately.
When I do this, I'm specifically

242
00:14:44,220 --> 00:14:47,832
now talking
about podcast
episodes that have been

243
00:14:47,832 --> 00:14:54,324
published recently.
Okay,
so over the last week,

244
00:14:54,324 --> 00:15:00,454
539,249 episodes were published,
and
that's down four point. 6%

245
00:15:00,454 --> 00:15:04,479
from the previous week, and then
if
we want to zoom out a

246
00:15:04,479 --> 00:15:09,699
little bit, over the last 30
days, 2.2
million plus

247
00:15:09,699 --> 00:15:16,131
episodes were published, which
is down almost
6% from the

248
00:15:16,131 --> 00:15:21,546
previous month, and it looks
like summer is upon us
based

249
00:15:21,546 --> 00:15:25,351
on how those numbers have
dropped pretty considerably, as

250
00:15:25,351 --> 00:15:28,670
I said, almost 6% over the past
month.

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00:15:28,670 --> 00:15:31,870
Speaking of which, the

podcasting morning show will

252
00:15:31,870 --> 00:15:34,164
contribute to those summer

statistics.

253
00:15:34,164 --> 00:15:37,645
Pay attention, because as of
next week, I've
decided that

254
00:15:37,645 --> 00:15:40,420
we're going to move to our new
summer schedule.

255
00:15:40,420 --> 00:15:44,043
We
did this last year, and it
worked fine for us.

256
00:15:44,043 --> 00:15:47,635
I'm
adjusting it, though,
because last year we did it.

257
00:15:47,635 --> 00:15:50,024
I think it
was Tuesday through
Friday.

258
00:15:50,024 --> 00:15:54,211
This year we're going to do it
every
Tuesday, Wednesday, and

259
00:15:54,211 --> 00:15:58,105
Thursday all summer long, and
again,
that's of next week.

260
00:15:58,690 --> 00:16:02,350
Technically, somewhat, it kind

of happens this week, because we

261
00:16:02,350 --> 00:16:06,910
were off this past Monday for a
travel day for yours truly, and

262
00:16:06,910 --> 00:16:10,510
this Friday we're taking off to
recognize National Holiday,

263
00:16:10,510 --> 00:16:13,171
Juneteenth.
So, it's kind of
happening

264
00:16:13,171 --> 00:16:17,644
naturally this way, but as of
next week, officially
it's a

265
00:16:17,644 --> 00:16:20,835
Tuesday, Wednesday, Thursday
schedule, and I'll
remind you

266
00:16:20,835 --> 00:16:24,520
of that tomorrow as well.
Also, I wanted to share
one

267
00:16:24,520 --> 00:16:29,213
more stat before Dr. gets into
the top fives that we
always

268
00:16:29,213 --> 00:16:32,800
do.
Pod News was reporting today on

269
00:16:32,800 --> 00:16:37,513
Triton
Digital's fourth annual
Canadian Podcast Report, and the

270
00:16:37,513 --> 00:16:41,443
big
headline is that podcasts
in Canada are reaching more

271
00:16:41,443 --> 00:16:45,289
people
than ever, and I know
we have a pretty strong Canada

272
00:16:45,289 --> 00:16:48,070
base here.

So, I thought this was important

273
00:16:48,070 --> 00:16:51,170
to share.
Monthly podcast
listening

274
00:16:51,170 --> 00:16:56,638
jumped to 46% of Canadians,
which Triton says is
the

275
00:16:56,638 --> 00:17:00,340
biggest single year increase
they've seen among


276
00:17:00,348 --> 00:17:05,409
English-speaking Canadians, that
number climbs to 49% Also, in


277
00:17:05,416 --> 00:17:09,805
other statistics, here along
these lines, YouTube is now the

278
00:17:09,805 --> 00:17:13,451
most used podcast platform in
that country, while Apple


279
00:17:13,459 --> 00:17:18,944
Podcast remains the top
RSS-based app, pulling in 49% of

280
00:17:18,944 --> 00:17:23,545

all new episodes.
The iHeart Radio app in Canada

281
00:17:23,545 --> 00:17:27,121
accounts for
about 3% putting
it in perspective for you.

282
00:17:27,121 --> 00:17:29,592
And here's
where it gets
interesting for creators.

283
00:17:29,592 --> 00:17:33,070
The report breaks down

audience demographics by

284
00:17:33,070 --> 00:17:38,080
platform, with Apple Podcast

users reportedly twice as likely

285
00:17:38,080 --> 00:17:43,660
to earn over $100,000 a year

compared to YouTube users.

286
00:17:43,660 --> 00:17:48,940
Canadians are also listening to
more shows overall, averaging

287
00:17:48,940 --> 00:17:57,067
4.1 podcasts in 2025 compared to

3.5 in 2023 So, yes,

288
00:17:57,067 --> 00:18:01,885
podcasting in Canada is growing,
it's
getting more platform

289
00:18:01,885 --> 00:18:06,067
specific, more competitive, and
a lot more
interesting for

290
00:18:06,067 --> 00:18:10,299
creators trying to figure out
where their
audience actually

291
00:18:10,299 --> 00:18:13,033
lives.
All right, DR. Let's get into

292
00:18:13,033 --> 00:18:17,179
your
top fives for this week.
DR: Number five is Ill Advised


293
00:18:17,187 --> 00:18:20,056
by Bill Nye.
This is not Bill Nye, the

294
00:18:20,056 --> 00:18:21,694
science guy.
I already
researched it.

295
00:18:21,694 --> 00:18:23,362
It's not him.
Marc Ronick: Interesting,


296
00:18:23,370 --> 00:18:24,890
somebody would have that name
too.

297
00:18:24,890 --> 00:18:27,696
I know DR: it's spelled
differently,
spelled

298
00:18:27,696 --> 00:18:28,390
differently.
Okay.

299
00:18:28,450 --> 00:18:33,427
Number four is astral.
Okay,
hold on.

300
00:18:33,427 --> 00:18:40,129
Astro Loti, Astroloti with Azale
Eliza Kelly and
horoscopes and

301
00:18:40,129 --> 00:18:43,597
astrology, don't ask me to
repeat that.

302
00:18:43,597 --> 00:18:48,385
Words are
hard the morning, I
got thing I hate words in the

303
00:18:48,385 --> 00:18:50,863
morning.
Jingle: Words are hard in the


304
00:18:50,871 --> 00:18:52,795
morning.
Did I say that out loud?

305
00:18:53,935 --> 00:18:57,162
DR: Okay.
Number three is
Betwixt the

306
00:18:57,162 --> 00:19:00,033
Sheets, a history of sex,
scandal, and society.

307
00:19:00,033 --> 00:19:01,825
I
gotta write that down for
later.

308
00:19:02,065 --> 00:19:09,964
Number two is call me back.
Marc Ronick: Number DR: two is

309
00:19:09,964 --> 00:19:15,820
call me back with Don
Sensor,
and number one is On Being with

310
00:19:15,820 --> 00:19:18,514
Krista Tibbett.
Marc Ronick: Thank you, DR. And

311
00:19:18,514 --> 00:19:22,695
what's your other top five?
DR: The other top five list is


312
00:19:22,703 --> 00:19:25,708
science, because you know I
mentioned Bill Nye, the science

313
00:19:25,708 --> 00:19:26,980
guy.
Marc Ronick: Where is the


314
00:19:26,988 --> 00:19:29,671
science list coming from?
DR: Spotify.

315
00:19:29,671 --> 00:19:37,247
So, number five is
Astrom
Space, number four is Radiolab.

316
00:19:37,247 --> 00:19:42,565
We all know that one.

Number three is Ologies with

317
00:19:42,565 --> 00:19:46,405
Ally Ward number two is Hidden

Brain, and the number one

318
00:19:46,405 --> 00:19:53,355
podcast is Science Versus.
Marc Ronick: Thank you, DR.


319
00:19:53,363 --> 00:19:57,006
There are your top fives, and I
believe.. wait, let me look.

320
00:19:57,006 --> 00:20:00,512
Oh,
I gotta do..
Ralph, we hit the news music

321
00:20:00,512 --> 00:20:07,900
just for a little.

Refresher, let's dive into some

322
00:20:07,900 --> 00:20:12,295
events, and then we'll get into
the content creators business

323
00:20:12,295 --> 00:20:15,293
bite.
So, first, as many of you


324
00:20:15,301 --> 00:20:18,790
know, Empowered Podcasting three
is coming back in 2026 and don't

325
00:20:18,790 --> 00:20:21,411

tune out because you hear me
say this every Wednesday,

326
00:20:21,411 --> 00:20:24,032
because I
got something to
share with you specifically

327
00:20:24,032 --> 00:20:28,033
about this, and if
you're an
indie podcaster, creator, coach,

328
00:20:28,033 --> 00:20:32,325
or an
entrepreneur who wants
more than another full room of

329
00:20:32,325 --> 00:20:35,882
surface
level panels and
awkward networking, this is the

330
00:20:35,882 --> 00:20:39,490
one to
watch.
EPC is built around real

331
00:20:39,520 --> 00:20:43,420
community, and in fact, built

around this very real community

332
00:20:43,420 --> 00:20:45,238
here at the Podcasting Morning

Show.

333
00:20:45,238 --> 00:20:48,266
It's also built on practical
growth and honest


334
00:20:48,274 --> 00:20:52,815
conversations about how creators
can build shows, brands, and


335
00:20:52,823 --> 00:20:55,834
businesses that actually move
the needle.

336
00:20:55,834 --> 00:20:59,452
The weekend's
designed to help
podcasters connect with the

337
00:20:59,452 --> 00:21:03,235
right people,
sharpen their
strategy and walk away with the

338
00:21:03,235 --> 00:21:07,039
ideas they can
actually use,
not just a tote bag full of

339
00:21:07,039 --> 00:21:10,259
stickers and good
intention.
And what I wanted to share with

340
00:21:10,259 --> 00:21:13,152
you is, I want you to
stay
tuned to the podcasting morning

341
00:21:13,152 --> 00:21:18,277
show, because soon we're
going
to be sharing details on the new

342
00:21:18,277 --> 00:21:22,516
Empowered Podcasting
Affiliate
Program, and let's, let's just

343
00:21:22,516 --> 00:21:27,158
say that this ain't
your
typical 5% 10% commission offer.

344
00:21:27,158 --> 00:21:30,373
And if you're really
curious
to know more, because I can't

345
00:21:30,373 --> 00:21:33,412
quite say yet, I was
hoping
it'd be ready this morning, but

346
00:21:33,412 --> 00:21:35,248
it'll probably be
ready this
afternoon.

347
00:21:35,248 --> 00:21:39,460
If you're really curious about
this, send
an email to

348
00:21:39,460 --> 00:21:41,986
Empowered Podcasting
conference@gmail.com I know


349
00:21:41,994 --> 00:21:46,823
that's a long a mark.
Yeah, Alex: Mark, I heard

350
00:21:46,823 --> 00:21:52,539
there's a
rumor that one of
the prizes for this is you get

351
00:21:52,539 --> 00:21:58,525
to take over
some of Dr.
AppSumo fees for a month.

352
00:21:58,540 --> 00:22:03,232
Marc Ronick: Wow, Alex: so
that's just what I DR: sees, oh

353
00:22:03,232 --> 00:22:09,110
yeah, it Alex: can't.
It has to exceed at
least

354
00:22:09,110 --> 00:22:13,785
$100,000 so you go spend
$100,000 when you win this


355
00:22:13,793 --> 00:22:16,544
prize.
But we just wanted to throw that

356
00:22:16,544 --> 00:22:18,804
out there, because
they know
the listeners, especially the

357
00:22:18,804 --> 00:22:21,550
indie listeners,
are really
looking forward to that.

358
00:22:21,550 --> 00:22:23,482
Marc Ronick: Thank you, Alex

Bayless.

359
00:22:23,482 --> 00:22:27,205
Appreciate that little comment
on DR: my, on my addiction.

360
00:22:27,205 --> 00:22:29,575
Marc Ronick: Yes, but you know,
in case for some reason you

361
00:22:29,575 --> 00:22:32,985
don't know an affiliate program,

this is the idea behind this

362
00:22:32,985 --> 00:22:37,015
is, is that if you help us sell
tickets to the event, you're

363
00:22:37,015 --> 00:22:39,874
going to earn a commission for

every ticket sale.

364
00:22:39,874 --> 00:22:42,875
So, and I know that we're going
to be
talking about this here

365
00:22:42,875 --> 00:22:45,990
in just a second, ways to
monetize for a
content

366
00:22:45,990 --> 00:22:48,520
creator.
I know that as podcasters we're

367
00:22:48,520 --> 00:22:52,780
always looking
for ways to add
revenue streams, and I think

368
00:22:52,780 --> 00:22:56,220
this could be a
really big
opportunity for a lot of

369
00:22:56,220 --> 00:22:58,860
podcasters.
So again, if
you're interested

370
00:22:58,860 --> 00:23:03,265
in more information on this
Empowered
Podcasting

371
00:23:03,265 --> 00:23:05,458
conference@gmail.com or stay
tuned to the Podcasting


372
00:23:05,466 --> 00:23:08,488
Morning Show.
I should be able to give you a

373
00:23:08,488 --> 00:23:11,965
lot more details
tomorrow, so
stay tuned on that.

374
00:23:11,965 --> 00:23:15,295
And by the way, if you want to

buy your Empowered Podcasting

375
00:23:15,325 --> 00:23:20,125
Conference tickets, just go to

Empowered podcasting.com Some

376
00:23:20,125 --> 00:23:25,945
other events, Pod Summit returns

october 16 through the 17th at

377
00:23:25,945 --> 00:23:29,195
the Grand in Calgary.
Figured I
had to share some

378
00:23:29,195 --> 00:23:33,194
kind of Canadian event after
speaking
about how popular

379
00:23:33,194 --> 00:23:37,096
podcasting has become there.
And this is for
the next

380
00:23:37,096 --> 00:23:38,974
chapter of Canada's podcasting
event.

381
00:23:38,974 --> 00:23:43,965
It's built on
community and
driven by the craft of audio and

382
00:23:43,965 --> 00:23:47,641
video
storytelling, Pod Summit
brings together Canada's leading

383
00:23:47,641 --> 00:23:51,808
voices
and emerging creators
for two days of conversation,

384
00:23:51,808 --> 00:23:56,225
learning,
and collaboration.
For more info, go to Pod

385
00:23:56,225 --> 00:24:00,367
summit.com Also,
we haven't
really talked a lot about this

386
00:24:00,367 --> 00:24:03,445
yet, but one of the
biggest
events of the year is Podcast

387
00:24:03,445 --> 00:24:09,007
Movement 2026 biggest
because
I'm referring to the size of the

388
00:24:09,007 --> 00:24:11,999
event, and they're
bringing
together creators, producers,

389
00:24:11,999 --> 00:24:16,105
networks, platforms,
and
podcast pros for two days,

390
00:24:16,180 --> 00:24:19,750
focusing on sharpening your

show, growing your business, and

391
00:24:19,750 --> 00:24:24,280
connecting with broader

podcasting industry, the event

392
00:24:24,280 --> 00:24:27,730
coordinators say it's designed

for people taking their work

393
00:24:27,730 --> 00:24:32,170
seriously, whether they're audio

first, video first, indie, or

394
00:24:32,170 --> 00:24:33,776
already building something

bigger.

395
00:24:33,776 --> 00:24:39,880
So, for more information on
podcast movement, go to 2026


396
00:24:39,888 --> 00:24:45,760
dot podcast movement.com and
Ralph hit the jingle.

397
00:24:45,760 --> 00:24:51,862
Quick tip,
smart move.
Content creators business bite.

398
00:24:51,862 --> 00:24:56,791
Today's content
creators
business bite is brought to you

399
00:24:56,791 --> 00:24:59,905
by, yep, that guy
Ralph E.
Estep Jr. of content.

400
00:24:59,905 --> 00:25:04,025
Creators accountant.com Ralph is

a licensed accountant with

401
00:25:04,025 --> 00:25:07,927
over 30 years of experience
helping
creators navigate

402
00:25:07,927 --> 00:25:11,314
taxes, bookkeeping, and the
money side
of their business

403
00:25:11,314 --> 00:25:14,752
with more clarity and a whole
lot less
stress.

404
00:25:14,752 --> 00:25:17,970
He's also my accountant, and I'm
happy to recommend
Ralph.

405
00:25:17,970 --> 00:25:21,148
You can learn more at Content
Creators accountant.com
with

406
00:25:21,148 --> 00:25:24,580
that, Ralph.
What are we diving into today?

407
00:25:24,580 --> 00:25:25,831
Ralph Estep Jr.: Well, good

morning everybody.

408
00:25:25,831 --> 00:25:28,423
Let me ask you something.
You're already
doing the hard

409
00:25:28,423 --> 00:25:31,733
work of building an audience,
you're spending
hours on your

410
00:25:31,733 --> 00:25:34,405
content, you're editing, you're
showing up
consistently, but

411
00:25:34,405 --> 00:25:38,035
if the sponsorship deals aren't
flowing
yet and the ad revenue

412
00:25:38,035 --> 00:25:41,418
feels more like a trickle than a

paycheck, what if you could

413
00:25:41,418 --> 00:25:44,335
use a side career to fund your

podcast dream while it goes.

414
00:25:44,335 --> 00:25:46,165
Now, this is going to be a

little bit different today, but

415
00:25:46,165 --> 00:25:49,750
I found this article from

Forbes, and Forbes identified

416
00:25:49,750 --> 00:25:53,020
five flexible online side

careers that are gaining

417
00:25:53,020 --> 00:25:57,070
momentum in 2026 And here's the
best part for content creators:

418
00:25:57,070 --> 00:25:59,980
most of them are skills you

already have or skills you can

419
00:25:59,980 --> 00:26:04,210
build really quickly, and the

data is striking. 39% of

420
00:26:04,210 --> 00:26:08,260
Americans already run a side

business. 41% of those are

421
00:26:08,260 --> 00:26:10,423
considering it turning it into

full time.

422
00:26:10,423 --> 00:26:13,282
They're doing what's called side
stacking, and
basically what

423
00:26:13,282 --> 00:26:15,990
that means is they're
diversifying their
income, and

424
00:26:15,990 --> 00:26:17,935
it's becoming their new
financial baseline.

425
00:26:17,935 --> 00:26:21,095
So,
let's take a look at
exactly what's working and how

426
00:26:21,095 --> 00:26:23,755
creators
can plug in.
Because when I talked to Mark

427
00:26:23,755 --> 00:26:26,539
yesterday about
this idea,
what I'm noticing as I'm working

428
00:26:26,539 --> 00:26:29,035
with content
creators is it's
hard at first.

429
00:26:29,035 --> 00:26:31,945
You're having a hard time

finding those sponsors, finding

430
00:26:31,945 --> 00:26:34,934
that ad revenue.
So this is a
way to subsidize

431
00:26:34,934 --> 00:26:37,363
that while you're building it.
The first
one, number one,

432
00:26:37,363 --> 00:26:39,900
number one side career is a
virtual assistants.


433
00:26:39,908 --> 00:26:44,260
The VA market is a multi billion
dollar industry, and it's been


434
00:26:44,268 --> 00:26:47,650
growing 25% a year.
The workforce is projected to

435
00:26:47,650 --> 00:26:52,318
hit
8.4 million, that's with
an M in 2028 Here's the best

436
00:26:52,318 --> 00:26:56,590
part:
people are making
anywhere from 13 to 16 $67 an

437
00:26:56,590 --> 00:26:59,145
hour, depending
upon your
skill level.

438
00:26:59,145 --> 00:27:02,555
Do the math, that's 32 to
$36,000 a
year.

439
00:27:02,555 --> 00:27:06,676
So, here's my creator angle.
You already know the
tools,

440
00:27:06,676 --> 00:27:09,325
Notion, Google Workspace,
scheduling apps, social media.


441
00:27:09,333 --> 00:27:13,660
You could do this 510, hours a
week and scale around your


442
00:27:13,668 --> 00:27:16,042
content schedule income on your
terms.

443
00:27:16,042 --> 00:27:19,205
Here's number two,
another
great idea: print on demand.

444
00:27:19,205 --> 00:27:22,655
Now, you, you already do
this.
You create stuff, you design

445
00:27:22,655 --> 00:27:26,200
stuff, you upload it, and

people hear a third party

446
00:27:26,200 --> 00:27:29,560
handles the manufacturing, the

inventory in shipping.

447
00:27:29,560 --> 00:27:34,968
This industry is projected to
hit 57
point 5 billion with a

448
00:27:34,968 --> 00:27:40,020
B by 2033 Average monthly
earnings, ready
for this one,

449
00:27:40,020 --> 00:27:43,589
$4,965 Top performers are making
over
$10,000 a month.

450
00:27:43,589 --> 00:27:47,785
The profit margin here, 20 to
40% purely
passive income

451
00:27:47,785 --> 00:27:51,166
after your initial upload.
And think about
this: as a

452
00:27:51,166 --> 00:27:53,830
content creator, your audience
already trusts your
brand.

453
00:27:53,830 --> 00:27:58,217
A t-shirt, a mug, a notebook
tied to your show is a
natural

454
00:27:58,217 --> 00:28:00,409
extension, and it runs while you
sleep.

455
00:28:00,409 --> 00:28:02,818
That's the best
part.
Here's number three: freelance

456
00:28:02,818 --> 00:28:05,569
translation.
This one
was one I hadn't

457
00:28:05,569 --> 00:28:08,500
thought about.
Despite some great AI tools,


458
00:28:08,508 --> 00:28:12,460
businesses still rely on human
linguistics for accuracy and


459
00:28:12,468 --> 00:28:15,172
cultural nuance.
The highest demand right now, if

460
00:28:15,172 --> 00:28:17,748
you speak
one of these
languages, you are in the

461
00:28:17,748 --> 00:28:20,380
driver's speed.
Japanese,
Mandarin, or German.

462
00:28:20,410 --> 00:28:23,050
Unfortunately, I don't speak any

of those, but general

463
00:28:23,050 --> 00:28:27,578
translation income between 24

and $43,000 a year, a year.

464
00:28:27,578 --> 00:28:31,255
And if you are in the legal or

medical field, you can make

465
00:28:31,255 --> 00:28:33,775
anywhere from 63 to $106 an

hour.

466
00:28:33,775 --> 00:28:37,717
So, if you're multilingual, this
skill pays
you twice.

467
00:28:37,717 --> 00:28:40,930
Freelance income now, and global
audience reach later.


468
00:28:40,938 --> 00:28:44,365
Let's look at number four:
selling digital products.


469
00:28:44,373 --> 00:28:48,107
Package your specialized
knowledge into ebooks or


470
00:28:48,115 --> 00:28:49,945
templates, online courses,
toolkit.

471
00:28:49,945 --> 00:28:51,835
Actually, met with a
book
editor yesterday.

472
00:28:51,835 --> 00:28:54,037
I'm going to be launching my
fourth book.


473
00:28:54,045 --> 00:28:57,070
I'm doing exactly this.
This works in areas of fitness,

474
00:28:57,070 --> 00:29:00,970
personal finance, if you like
to cook, maybe you're good with

475
00:29:00,970 --> 00:29:04,330
skin care business, any niche,
and you don't need a massive


476
00:29:04,338 --> 00:29:06,880
following to do this.
Your sales could be driven

477
00:29:06,880 --> 00:29:09,600
through targeted
search, email
marketing, and tight-knit

478
00:29:09,600 --> 00:29:11,600
communities.
Top
creator quarterly

479
00:29:11,600 --> 00:29:14,330
earnings, here, ready for this
150?

480
00:29:14,330 --> 00:29:16,993
$4,000
a quarter.
Full-time digital entrepreneurs

481
00:29:16,993 --> 00:29:20,497
are making between
53 and
$90,000 a year.

482
00:29:20,497 --> 00:29:22,873
Here's the best part: you're
already
creating content.

483
00:29:22,873 --> 00:29:25,979
A digital product is just that
content
packaged in a way

484
00:29:25,979 --> 00:29:27,925
people will pay for directly.
Here's number
five.

485
00:29:27,925 --> 00:29:31,075
I know I'm a little long today,
but these are really good


486
00:29:31,083 --> 00:29:32,545
ones.
Number five is evergreen

487
00:29:32,545 --> 00:29:34,684
background video.
Now, when I
first read this,

488
00:29:34,684 --> 00:29:37,669
I'm like, what in the world is
evergreen
background video?

489
00:29:37,669 --> 00:29:40,997
Here's what it is: it's that
long form ambient
content, you

490
00:29:40,997 --> 00:29:45,466
know, when you see a fireplace
loop or rain sounds,
lo-fi

491
00:29:45,466 --> 00:29:48,500
music, white noise.
Platforms like YouTube and


492
00:29:48,508 --> 00:29:51,955
Spotify are loving this.
Best part is, you record it

493
00:29:51,955 --> 00:29:54,740
once,
upload it once, and it
earns for years.

494
00:29:54,740 --> 00:29:59,526
Listen to this one:
Fireplace
video generated $1.2 million in

495
00:29:59,526 --> 00:30:02,839
income.
The top lo-fi
creators over

496
00:30:02,839 --> 00:30:06,574
$30,000 a month, and the best
part, we already
understand

497
00:30:06,574 --> 00:30:09,623
audio quality.
This is a low effort add to your

498
00:30:09,623 --> 00:30:11,325

production workflow.
So, here's my takeaway.

499
00:30:11,325 --> 00:30:14,560
Here's what I want
you to hear
from this: your podcast or your

500
00:30:14,560 --> 00:30:18,035
content brand
doesn't have to
pay all your bills right now for

501
00:30:18,035 --> 00:30:21,321
it to be
worth building.
These five side careers: virtual

502
00:30:21,321 --> 00:30:24,727
assistants,
print on demand,
freelance translation, digital

503
00:30:24,727 --> 00:30:27,463
products,
and ambient videos
are all flexible.

504
00:30:27,463 --> 00:30:31,010
They work around your
content
schedule, and they have the

505
00:30:31,010 --> 00:30:32,410
potential to do something

powerful.

506
00:30:32,410 --> 00:30:34,790
They have the potential to buy
you time.

507
00:30:34,790 --> 00:30:38,155
So
take time to keep showing
up, time to keep building your


508
00:30:38,163 --> 00:30:41,110
audience, and time to let the
long game play, the long game,


509
00:30:41,118 --> 00:30:43,140
play out.
You don't have to choose between

510
00:30:43,140 --> 00:30:46,381
your dream and
your income,
you just have to get smart about

511
00:30:46,381 --> 00:30:49,183
how you fund
both.
And I'm Ralph Eastep, and that's

512
00:30:49,183 --> 00:30:50,545
my business bite for this

week.

513
00:30:50,545 --> 00:30:52,865
Marc Ronick: Thank you, Ralph, I

appreciate that.

514
00:30:52,865 --> 00:30:56,001
And I have lots of thoughts here
and questions
for the room,

515
00:30:56,001 --> 00:30:59,185
but before I do, I think, BC did
you have something
I saw in

516
00:30:59,185 --> 00:31:01,405
the chat you wanted to say
something.

517
00:31:01,405 --> 00:31:04,735
Yeah, I actually recently

produced my own first couple of

518
00:31:04,735 --> 00:31:07,615
digital products, on which can

be found through my Beacons

519
00:31:07,615 --> 00:31:09,937
page.
It's for real estate
agents

520
00:31:09,937 --> 00:31:14,125
who want some great modern
luxury templates,
pre-made for

521
00:31:14,125 --> 00:31:18,172
their social media, pushing
their inventory for any
of

522
00:31:18,172 --> 00:31:21,100
their properties.
So, and here's the thing, that

523
00:31:21,100 --> 00:31:22,525
my
thoughts on digital
products.

524
00:31:22,525 --> 00:31:26,083
If you're on TikTok a lot,
you'll
see a lot of people

525
00:31:26,083 --> 00:31:29,881
pushing courses for digital
product
development and

526
00:31:29,881 --> 00:31:32,740
whatnot.
And as good as those look, I

527
00:31:32,740 --> 00:31:35,880
want to
just let people know
you don't have to go through a

528
00:31:35,880 --> 00:31:38,281
course to
develop those
things, like if, like Ralph

529
00:31:38,281 --> 00:31:40,711
said, if you're doing
these
things already, especially as

530
00:31:40,711 --> 00:31:42,185
content creators, you have

those skills.

531
00:31:42,185 --> 00:31:45,235
Don't look for a course that
costs like 500 bucks
just to

532
00:31:45,235 --> 00:31:48,569
get in, and who knows how much
more to get the
accelerated

533
00:31:48,569 --> 00:31:52,516
courses or the more exclusive
classes to really
hammer out

534
00:31:52,516 --> 00:31:55,024
the specifics.
Like, try it out yourself.

535
00:31:55,024 --> 00:31:58,872
You likely
have all you need
in your skill set, so don't be

536
00:31:58,872 --> 00:32:01,210
fooled by all
those courses on
TikTok.

537
00:32:01,210 --> 00:32:06,010
Yeah, and digital products feels

like one of the most natural

538
00:32:06,340 --> 00:32:09,640
progressions for a podcaster,

based on the list that Ralph

539
00:32:09,640 --> 00:32:12,940
shared, right, because we can

promote it on our podcast, we

540
00:32:12,940 --> 00:32:15,880
can promote it on our Substacks,

we can promote it in our

541
00:32:15,880 --> 00:32:19,630
newsletters, et cetera, so like
that feels like to me the

542
00:32:19,675 --> 00:32:25,525
easiest way to jump into those

little side hustles, for lack of

543
00:32:25,525 --> 00:32:27,877
a better term, Ralph Estep Jr.:
and Marc, I
think the problem

544
00:32:27,877 --> 00:32:31,537
is a lot of people don't think
about that,
and as a content

545
00:32:31,537 --> 00:32:34,255
creator, that's the thing you
need to do, you
need to change

546
00:32:34,255 --> 00:32:37,013
your mindset and start thinking
about what are
some creative

547
00:32:37,013 --> 00:32:40,381
ways that I can start to bring
some revenue
dollars in, so do

548
00:32:40,381 --> 00:32:42,471
you can support this career that
you're
trying to build?

549
00:32:42,471 --> 00:32:44,230
I think that's the key takeaway
for me.

550
00:32:44,800 --> 00:32:47,770
Marc Ronick: Yeah, so one

question I have for everybody

551
00:32:47,770 --> 00:32:53,830
here is, would you rather make

money directly from your podcast

552
00:32:53,830 --> 00:32:58,030
or use your podcast as a

visibility engine for the other

553
00:32:58,030 --> 00:33:01,414
income streams, much like what I

just suggested.

554
00:33:01,414 --> 00:33:03,778
I'm curious, what everybody
thinks about
that.

555
00:33:03,778 --> 00:33:06,748
Anyone want to share?
Ralph Estep Jr.: I'll jump in


556
00:33:06,756 --> 00:33:09,498
there and say one thing, Marc.
As we're getting more people to

557
00:33:09,498 --> 00:33:13,025
comment, is I think you can do
both, but I think that, and this

558
00:33:13,025 --> 00:33:15,177

is where Marc and I might
actually disagree.

559
00:33:15,177 --> 00:33:18,627
I'm a
believer that most
people show is a marketing arm

560
00:33:18,627 --> 00:33:20,539
of a product
or service
they're selling.

561
00:33:20,539 --> 00:33:23,578
I think that is the way to be

effective in this market.

562
00:33:23,578 --> 00:33:26,792
I think there is a place
sometimes
for a show that just

563
00:33:26,792 --> 00:33:29,876
appeals to an audience, but I
think that's
really the race

564
00:33:29,876 --> 00:33:33,072
for the bottom of CPM.
And guess what, with
this amp

565
00:33:33,072 --> 00:33:35,990
change, where they're saying a
play is now 30 seconds,
that

566
00:33:35,990 --> 00:33:39,010
bottom is going to get even
deeper, because the number of


567
00:33:39,018 --> 00:33:42,236
plays is going to skyrocket.
I think we're going to talk

568
00:33:42,236 --> 00:33:44,764
about
Spotify doing that later
in the show today.

569
00:33:44,764 --> 00:33:47,511
I think that's going
to be a
race for the bottom.

570
00:33:47,511 --> 00:33:50,766
So, I think it makes the most
sense
to build your brand and

571
00:33:50,766 --> 00:33:53,620
use your content as a way to
generate
people having

572
00:33:53,620 --> 00:33:55,345
interest in you.
That's my take.

573
00:33:56,020 --> 00:33:59,140
Marc Ronick: Thank you, Ralph.

And I see that Yvonne's answer

574
00:33:59,320 --> 00:34:02,892
in the chat on Clubhouse is her
answer to my question.

575
00:34:02,892 --> 00:34:06,996
Would you rather make money
directly from
your podcast or

576
00:34:06,996 --> 00:34:10,770
use your podcast as that
visibility engine for
other

577
00:34:10,770 --> 00:34:12,580
income streams?
Yvonne says both.

578
00:34:12,580 --> 00:34:16,145
So, and I invited her
up on
stage if she wants to elaborate

579
00:34:16,145 --> 00:34:18,895
on that, because I'd
love to
hear more on that.

580
00:34:18,895 --> 00:34:22,668
BC, you had something else.
Yeah, I agree with Ralph there.

581
00:34:22,668 --> 00:34:24,289

One thing I've been talking

582
00:34:24,349 --> 00:34:27,858
about on my end of the creator

spectrum is a lot about how

583
00:34:27,918 --> 00:34:31,367
today's market is so much

restrictive, and it's forcing a

584
00:34:31,428 --> 00:34:34,695
lot of companies, just outside

of content creators, to

585
00:34:34,755 --> 00:34:38,324
reevaluate their systems and

really lean more on developing

586
00:34:38,385 --> 00:34:41,712
trust before pushing any kind of

strategy to get bigger

587
00:34:41,773 --> 00:34:45,463
conversions, and so the same

thing I think, also with content

588
00:34:45,524 --> 00:34:49,275
creators, a lot of, especially

if you are a business owner and

589
00:34:49,335 --> 00:34:52,783
you're using podcasting as a

conversion tool, it's really

590
00:34:52,844 --> 00:34:56,292
going to be based on your

ability to establish that trust

591
00:34:56,353 --> 00:34:59,680
with your audience first, and

you can't do that, you're

592
00:34:59,741 --> 00:35:01,937
probably not going to see a

whole.

593
00:35:01,937 --> 00:35:05,523
Of conversions at all, and you
might yourself at some
point

594
00:35:05,523 --> 00:35:08,629
going bankrupt, so, or what's
where, yeah, bankrupt,
but

595
00:35:08,629 --> 00:35:12,101
yeah, I think it's definitely
going to be something
all

596
00:35:12,101 --> 00:35:15,825
forms of business in the future,
if not already, need to
lean

597
00:35:15,825 --> 00:35:19,040
on to ensure any kind of
positive future revenue.

598
00:35:19,200 --> 00:35:20,224
Yep.
Thank you, BC.

599
00:35:20,224 --> 00:35:24,374
And I see
Tide in the chat,
says me personally, I use my

600
00:35:24,374 --> 00:35:28,604
podcast for
visibility to my
programs, but eventually I know

601
00:35:28,604 --> 00:35:32,515
that
sponsorship will come.
Cindy Harrison says I'm in the

602
00:35:32,515 --> 00:35:35,980
camp of
podcasts, are a visit
our visibility engines for


603
00:35:35,988 --> 00:35:41,270
businesses, but there's value in
both, and Yvonne has joined us


604
00:35:41,278 --> 00:35:45,070
on stage, and I know Yvonne also
said both to that question.


605
00:35:45,078 --> 00:35:47,470
Yvonne, you want to elaborate?
And good morning to you.

606
00:35:48,400 --> 00:35:51,790
Yvonne: Yeah, I mean, I started
off my podcast as a passion

607
00:35:51,850 --> 00:35:56,770
project, and as time has gone

on, I've tried to think about

608
00:35:56,890 --> 00:36:03,690
how to, how to monetize around

the podcast, and you know, I

609
00:36:03,810 --> 00:36:08,550
have a membership community, so
that's small, and we at this

610
00:36:08,670 --> 00:36:11,910
point, and I'm also taking my

time to figure out, well, how,

611
00:36:12,480 --> 00:36:14,316
how big do I want that to grow?


612
00:36:14,324 --> 00:36:17,936
Even I mean, the latest thing
I'm offering is a play shop,


613
00:36:17,944 --> 00:36:22,055
which I feel great about.
I'm very excited to see where

614
00:36:22,055 --> 00:36:25,694
that
goes, and in the
meantime, you know, I've had

615
00:36:25,694 --> 00:36:29,578
some people
approach me for,
you know, a brand deal here or

616
00:36:29,578 --> 00:36:33,714
there, and
I'm really picky.
I have, because it's that trust

617
00:36:33,714 --> 00:36:35,922
factor
that BC was talking
about.

618
00:36:35,922 --> 00:36:40,352
If I'm gonna have somebody be a
sponsor on my podcast, it has

619
00:36:40,352 --> 00:36:45,594
to be a product I really believe

in, and can get behind 100%

620
00:36:45,594 --> 00:36:49,570
and if it doesn't fit that, then

it's I'm gonna promote my own

621
00:36:49,750 --> 00:36:52,038
stuff.
Yeah, so that's where I'm
at

622
00:36:52,038 --> 00:36:54,016
with it.
Marc Ronick: Awesome, thank you

623
00:36:54,016 --> 00:36:55,714
for that explanation.
I appreciate that.

624
00:36:55,714 --> 00:36:58,996
And I feel like
there was
somebody else who wanted to

625
00:36:58,996 --> 00:37:00,996
chime in.
Oh, I wanted
to ask Junaid.

626
00:37:00,996 --> 00:37:04,968
I saw Junaid in the chat, says I
use my podcast
for a totally

627
00:37:04,968 --> 00:37:07,927
different reason, and then he
said his answer was,
but both.

628
00:37:07,927 --> 00:37:10,876
But so, Junaid, do you want to
share with you?

629
00:37:10,876 --> 00:37:13,266
What's
the different reason?
Junaid: Slowly, so I've been


630
00:37:13,274 --> 00:37:15,264
using my podcast.
First of all, good morning,

631
00:37:15,264 --> 00:37:16,748
everyone.
Really
awesome conversation.

632
00:37:16,748 --> 00:37:20,818
I've been using my podcast for
something
that nobody's hardly

633
00:37:20,818 --> 00:37:23,528
actively think about it, and
that's to
build relationship

634
00:37:23,528 --> 00:37:27,308
with the people, because there's
no other
place that you spend

635
00:37:27,308 --> 00:37:32,074
one hour uninterrupted time with
somebody
else learning their

636
00:37:32,074 --> 00:37:34,495
story.
This is the start of a

637
00:37:34,495 --> 00:37:37,345
relationship,
so I'm looking
at it as relationship builder,

638
00:37:37,345 --> 00:37:39,830
and it's
been absolutely
amazing.

639
00:37:40,610 --> 00:37:42,190
Marc Ronick: I love that, and I
agree.

640
00:37:42,460 --> 00:37:45,670
Yvonne: Sorry to interrupt, but
I'm 100% with you, Junaid.

641
00:37:45,760 --> 00:37:50,080
That's that's been the number

one benefit of doing my podcast,

642
00:37:50,110 --> 00:37:54,580
is the relationships I've made

with guests and collaborations

643
00:37:54,640 --> 00:37:58,180
that have come of it.
Sorry, Marc Ronick: by the way,

644
00:37:58,180 --> 00:37:59,957
no,
don't, please don't
apologize.

645
00:38:00,035 --> 00:38:04,443
By the way, Junaid also has a

new digital product out for

646
00:38:04,521 --> 00:38:09,393
podcasters called Pod Glue, and
if you want to learn more about

647
00:38:09,471 --> 00:38:13,957
Pod Glue, he created this

amazing - I'm just going to call

648
00:38:14,034 --> 00:38:18,443
it an operating system for

podcasters, and if you want to

649
00:38:18,520 --> 00:38:22,851
learn more about it, pay

attention, because today at 1pm

650
00:38:22,929 --> 00:38:27,492
Eastern, if you go to Podcasting

Morning show.com/epc Live,

651
00:38:27,569 --> 00:38:31,823
Junaid is joining me, Jason

Circon, and Rich Perry, the

652
00:38:31,901 --> 00:38:36,696
executive team of the Empowered
Podcasting Conference, joining

653
00:38:36,773 --> 00:38:41,312
us for our now weekly afternoon
live stream on Wednesdays at

654
00:38:41,312 --> 00:38:44,363
1pm We're going to hear all
about
it.

655
00:38:44,363 --> 00:38:48,608
If you are feeling overwhelmed
managing your
podcast, Junaid

656
00:38:48,608 --> 00:38:53,879
has an amazing tool to help you
with that, and
at the same

657
00:38:53,879 --> 00:38:57,055
time build those deep
relationships that he's


658
00:38:57,063 --> 00:39:02,548
talking about for his podcast.
This is a way to do it for yours

659
00:39:02,548 --> 00:39:04,144

too.
So, join us again.

660
00:39:04,144 --> 00:39:07,274
Marc, you're welcome.
Podcasting
Morning

661
00:39:07,274 --> 00:39:09,596
show.com/epc Live.
Ralph Estep Jr.: Hey, Marc, Sid

662
00:39:09,596 --> 00:39:11,160
had a comment.
Also, don't forget about Sid.

663
00:39:11,160 --> 00:39:13,468
Marc Ronick: Thank you.
All
right, let's go to Sid.

664
00:39:13,468 --> 00:39:16,547
Before we take jump into the
rest of
the news, go ahead,

665
00:39:16,547 --> 00:39:17,665
Sid.
Sid Meadows: Well, good morning

666
00:39:17,665 --> 00:39:18,240
everybody.
Marc Ronick: Morning.

667
00:39:18,240 --> 00:39:21,377
Sid Meadows: I actually wanted

to read the next news story, if

668
00:39:21,441 --> 00:39:28,580
I could jump the line.
Marc Ronick: Sure, sure.

669
00:39:28,580 --> 00:39:31,582
Sid Meadows: So you know I'm in
the camp of both, right on that

670
00:39:31,643 --> 00:39:34,526
conversation, but I'm gonna just

say, be cautious.

671
00:39:34,526 --> 00:39:38,328
There's a podcaster in our, in
my industry
that I had met a

672
00:39:38,328 --> 00:39:41,998
year ago, been listening to her
show, and I
honestly stopped

673
00:39:41,998 --> 00:39:44,617
listening to her.
No, the reason I stopped


674
00:39:44,625 --> 00:39:48,665
listening to her show is because
I felt like I was listening to a

675
00:39:48,665 --> 00:39:52,065

30 to 45 minute promotion for
her business, like she couldn't

676
00:39:52,065 --> 00:39:55,530
stop talking about all the
things, all the services she


677
00:39:55,538 --> 00:39:59,052
offers this event and.
Ad event, and I'm like, why am I

678
00:39:59,052 --> 00:40:02,552
listening
to a 45 minute ad?
So I just say that as you're

679
00:40:02,552 --> 00:40:06,224
thinking about
promoting on
your show or using your show as

680
00:40:06,224 --> 00:40:09,722
a promotion tool,
just be
cautious about not doing it too

681
00:40:09,722 --> 00:40:12,850
much and turning the
episode
into a full fledged commercial,

682
00:40:12,850 --> 00:40:15,049
because that will
drive people
away.

683
00:40:15,049 --> 00:40:18,934
And then the other thing that I
wanted to say
was, if it

684
00:40:18,934 --> 00:40:21,844
weren't for the relationships
that my podcast
has created

685
00:40:21,844 --> 00:40:25,548
for me, I'm not sure how
successful my business would


686
00:40:25,556 --> 00:40:29,460
actually be, because it's really
brought in a lot of amazing


687
00:40:29,468 --> 00:40:31,848
people into my ecosystem, into
my network.

688
00:40:31,848 --> 00:40:35,458
You can build really
strong
virtual, and sometimes not in

689
00:40:35,458 --> 00:40:38,309
me, not even knowing you
can
build a really strong

690
00:40:38,369 --> 00:40:42,093
relationship with your listeners

if you can focus on providing

691
00:40:42,153 --> 00:40:45,756
for them, providing answers to

their questions and things of

692
00:40:45,816 --> 00:40:48,200
that nature.
So, thanks for
letting me

693
00:40:48,200 --> 00:40:50,160
share, Marc.
Marc Ronick: Yeah, thank you.


694
00:40:50,168 --> 00:40:51,936
And I'm glad that Ralph called
that out.

695
00:40:51,936 --> 00:40:53,359
Then we did get to
you.
Thank you.

696
00:40:53,359 --> 00:40:55,240
I think those are both important
points.

697
00:40:55,600 --> 00:40:57,929
Ralph Estep Jr.: And Marc, I

wanted to add some to what Sid

698
00:40:57,984 --> 00:41:00,325
just said.
I think what Sid
talks about

699
00:41:00,325 --> 00:41:02,847
is the disconnect.
The disconnect is people don't


700
00:41:02,855 --> 00:41:06,630
want to get sold something, they
want you to help them find a


701
00:41:06,638 --> 00:41:08,579
solution.
So, if you can provide solutions

702
00:41:08,579 --> 00:41:12,203
to your audience,
figure out
the pain points, that is not

703
00:41:12,203 --> 00:41:15,387
selling them a product,
that
is selling them a solution or

704
00:41:15,387 --> 00:41:18,022
providing a solution.
But
when you go into it with

705
00:41:18,022 --> 00:41:21,344
the idea of who is my audience,
what
are their pain points,

706
00:41:21,344 --> 00:41:24,676
and what expert skill or what
service or
product do I offer

707
00:41:24,676 --> 00:41:28,097
to solve that problem for them?
You're not
selling them

708
00:41:28,097 --> 00:41:31,098
something, you're giving them
hope, and you're
giving them a

709
00:41:31,098 --> 00:41:34,370
reason to want to come back and
build that relationship.

710
00:41:34,370 --> 00:41:36,346
Marc Ronick: Yep.
Thank you,
Ralph.

711
00:41:36,346 --> 00:41:40,024
I appreciate that.
All right, so, DR. I am going to

712
00:41:40,024 --> 00:41:41,654

skip.
I'll let you know.

713
00:41:41,654 --> 00:41:46,106
I'll give you the story number
for
when you're up, but I am

714
00:41:46,106 --> 00:41:50,391
going to skip because I want to
make
sure we get to some of

715
00:41:50,391 --> 00:41:53,951
the headlines that we teased at
the
top of the show.

716
00:41:53,951 --> 00:41:59,011
So I want to share because this
is news and
community news for

717
00:41:59,011 --> 00:42:02,167
that matter.
Stampede Social, co-founded by


718
00:42:02,175 --> 00:42:05,420
Podcasting Morning Show
community member Jeff Dwoskin,


719
00:42:05,428 --> 00:42:10,033
who I think is here.
I know he was earlier, and I'm

720
00:42:10,033 --> 00:42:12,763
not looking
at my screen right
now.

721
00:42:12,763 --> 00:42:16,445
They've announced three new

podcast-focused features

722
00:42:16,519 --> 00:42:20,836
designed to connect Instagram

engage engagement directly to

723
00:42:20,909 --> 00:42:23,389
podcast listening and sponsor

tracking.

724
00:42:23,389 --> 00:42:27,496
The platform now lets podcasters
create RSS-powered DM


725
00:42:27,504 --> 00:42:32,164
campaigns where a listener can
comment or message a keyword,


726
00:42:32,172 --> 00:42:35,878
such as podcast, and
automatically receive the latest

727
00:42:35,878 --> 00:42:38,919

episodes from that show's RSS
feed.

728
00:42:38,919 --> 00:42:42,982
Hosts can also assign
unique
keywords to specific episodes,

729
00:42:42,982 --> 00:42:47,106
making it easier to
send
followers directly to a new

730
00:42:47,179 --> 00:42:49,457
release or back catalog episode.



731
00:42:49,465 --> 00:42:53,437
Stampede social is also
introducing host read ad


732
00:42:53,445 --> 00:42:57,901
attribution, where listeners can
DM a sponsor keyword and receive

733
00:42:57,901 --> 00:43:02,034

a tracked link and promo code,
giving advertisers click data


734
00:43:02,042 --> 00:43:07,010
tied to a specific episode and
air date, the company says the


735
00:43:07,018 --> 00:43:11,328
tools work with any podcast RSS
feed, refresh hourly, and are


736
00:43:11,336 --> 00:43:14,474
available now.
So, go to Stampede Social, and

737
00:43:14,474 --> 00:43:18,524
Jeff has
joined us.
Let me pull up that URL right

738
00:43:18,524 --> 00:43:21,256
now.
I want to make,
oh, good Jeff,

739
00:43:21,256 --> 00:43:25,671
and that's Stampede dot social,
and Jeff,
do you want to share

740
00:43:25,671 --> 00:43:28,750
any more about this?
Jeff Dwoskin: Oh, thank you so


741
00:43:28,758 --> 00:43:32,315
much, that was very kind of you.
Yeah, if you guys, if you want


742
00:43:32,323 --> 00:43:36,115
to test it out, you can go to my
Instagram, Jeff Towaskin Show,


743
00:43:36,123 --> 00:43:40,018
and you can see it.
We've been trying to focus on

744
00:43:40,018 --> 00:43:43,460
ways to help
the podcast
community, and we kind of

745
00:43:43,460 --> 00:43:47,121
fine-tuned some cool
stuff, so
leveraging the RSS feed that,

746
00:43:47,121 --> 00:43:49,992
hey, we all have
hanging
around, so why not?

747
00:43:49,992 --> 00:43:52,945
Why not make it work a little
harder
for us?

748
00:43:52,945 --> 00:43:54,780
So, Marc Ronick: thank you,
Jeff.


749
00:43:54,788 --> 00:43:58,238
Yeah, so go Stampede dot social,
there's many more tools


750
00:43:58,246 --> 00:44:02,624
available there for you to help
you really automate your social

751
00:44:02,624 --> 00:44:06,114
media campaigns and posts, so
go check them out.

752
00:44:06,114 --> 00:44:08,436
I am a user of
Stampede
Social.

753
00:44:08,436 --> 00:44:12,580
Jeff always is encouraging me to
use it, and I
appreciate that,

754
00:44:12,580 --> 00:44:15,136
because it is a very helpful
tool.

755
00:44:15,136 --> 00:44:18,720
So go check
that out again,
Stampede dot social.

756
00:44:18,720 --> 00:44:22,430
Congratulations on those

upgrades, it sounds awesome.

757
00:44:22,499 --> 00:44:24,440
Jeff, appreciate you.
Jeff Dwoskin: Thank you.

758
00:44:24,440 --> 00:44:27,764
Marc Ronick: You're welcome.
All
right, DR. Let's jump to

759
00:44:27,764 --> 00:44:31,835
story number seven.
Spotify is rolling out a new


760
00:44:31,843 --> 00:44:36,710
standard for podcast plays, and
this one's all about cleaning up

761
00:44:36,710 --> 00:44:40,628

the numbers.
A play will now count only when

762
00:44:40,628 --> 00:44:45,623
someone listens
to or watches
an episode for at least 30

763
00:44:45,623 --> 00:44:49,714
seconds, that's 30
seconds.
Spotify says that Threshold

764
00:44:49,714 --> 00:44:54,551
helps filter out
accidental
taps and low intent activity,

765
00:44:54,551 --> 00:44:59,547
giving creators a
clearer
picture of real audience and.

766
00:44:59,547 --> 00:45:04,471
Engagement now, for the
indie
and DIY podcasters, this could

767
00:45:04,471 --> 00:45:09,461
make your analytics a
little
more honest and maybe a little

768
00:45:09,461 --> 00:45:12,668
more humbling.
Spotify is
also updating

769
00:45:12,668 --> 00:45:17,753
Spotify for creators with new
tools that
show first-time

770
00:45:17,753 --> 00:45:22,079
listeners return returning fans
episode
performance

771
00:45:22,079 --> 00:45:26,714
comparisons, engagement trends,
and
historical data going all

772
00:45:26,714 --> 00:45:30,994
the way back to your first day
on
the platform.

773
00:45:30,994 --> 00:45:34,214
Yeah, and I'll jump in here, DR.
And
just share.

774
00:45:34,214 --> 00:45:38,188
Yeah, because I do use Spotify
for creators for
this very

775
00:45:38,188 --> 00:45:40,769
show.
I've started digging into it.

776
00:45:40,769 --> 00:45:44,568
It's certainly
esthetically
looks much better now over at

777
00:45:44,568 --> 00:45:47,717
Spotify for
creators, as far
as those analytics are

778
00:45:47,717 --> 00:45:51,904
concerned, and
they are a
little more detailed and make a

779
00:45:51,904 --> 00:45:54,669
little more sense
now.
So I do appreciate that.

780
00:45:54,669 --> 00:45:58,839
I think the 32nd play standard
is
interesting, particularly

781
00:45:58,905 --> 00:46:03,035
because I guess that's really a
drop, because it used to be 60

782
00:46:03,101 --> 00:46:07,297
seconds, so if someone hits play

and they listen to 60 seconds,

783
00:46:07,364 --> 00:46:11,360
that then counts as a quote

unquote download or play, right?

784
00:46:11,430 --> 00:46:14,010
Ralph Estep Jr.: Well, the IAB

has always said, well, at least

785
00:46:14,070 --> 00:46:15,924
recently said that it's one

minute.

786
00:46:15,924 --> 00:46:18,438
YouTube has never said what
their belief is.

787
00:46:18,438 --> 00:46:21,620
The thing
that I think about
this whole thing, is if the

788
00:46:21,620 --> 00:46:24,629
industry will
take this as a
standard and say, okay, a play

789
00:46:24,629 --> 00:46:26,728
is 30 seconds.
Now,
you got to understand

790
00:46:26,728 --> 00:46:28,250
that download and a play are two

different things.

791
00:46:28,250 --> 00:46:30,847
As I understand what you're
talking
about here, I think

792
00:46:30,847 --> 00:46:33,997
they intentionally set this for
the
advertisers, because if

793
00:46:33,997 --> 00:46:37,878
somebody has a 32nd pre-roll ad,
this is
going to mean they're

794
00:46:37,878 --> 00:46:41,228
going to at least hear that.
I think what
it's going to do,

795
00:46:41,228 --> 00:46:43,402
honestly, is it's going to make
everybody's
numbers go up,

796
00:46:43,402 --> 00:46:46,342
which is going to cost people ad
revenue, because
the

797
00:46:46,342 --> 00:46:48,580
advertising companies are going
to say, yeah, but those


798
00:46:48,588 --> 00:46:51,760
numbers are inflated now, that's
my opinion, Marc Ronick: yeah,

799
00:46:51,760 --> 00:46:55,300
or if the
advertisers aren't
as hip to these changes, then

800
00:46:55,300 --> 00:46:58,778
they may
invest more money,
and maybe that's not good for

801
00:46:58,778 --> 00:47:01,774
them, right,
like they're
going to, if they see those

802
00:47:01,774 --> 00:47:05,562
inflated numbers now,
and they
get excited about it, and we can

803
00:47:05,562 --> 00:47:09,270
charge them more for
it, that
could hurt in the long run,

804
00:47:09,270 --> 00:47:13,050
because it's not real that

those listeners aren't engaged,

805
00:47:13,500 --> 00:47:14,830
right?
That it just means that
they

806
00:47:14,830 --> 00:47:17,370
listen for 30 seconds, so they
may never even hear the


807
00:47:17,378 --> 00:47:19,910
advertisements that are playing
on that show in the first place,

808
00:47:19,910 --> 00:47:22,378

and then you're going to get
unhappy advertisers, and yeah,


809
00:47:22,386 --> 00:47:26,270
you might get a little bit of
money out of them initially, but

810
00:47:26,270 --> 00:47:29,810

they won't keep coming back
for the advertiser, so that they

811
00:47:29,810 --> 00:47:33,365

keep investing money into your
show, Ralph Estep Jr.: and Marc,

812
00:47:33,365 --> 00:47:35,886
I
think that's the reason that
they're involved in this amp

813
00:47:35,886 --> 00:47:39,071
group, Marc Ronick: I mean, I
think in
some ways it could be

814
00:47:39,071 --> 00:47:42,697
helpful for the independent, the
DIY
podcaster, because again

815
00:47:42,697 --> 00:47:46,904
the numbers, like Ralph said,
we're
predicting your download

816
00:47:46,904 --> 00:47:50,654
numbers are going to go up,
because
originally it was 60

817
00:47:50,654 --> 00:47:54,526
seconds on Spotify and Apple,
for that
matter, and now it's

818
00:47:54,526 --> 00:47:58,569
30 seconds on Spotify, BC, and
then we're
going to go to Sid.

819
00:47:58,569 --> 00:48:01,448
BC Babbles: Couple things, so

one thing I'm going off of what

820
00:48:01,507 --> 00:48:03,938
Ralph mentioned.
I wonder if a
solution would

821
00:48:03,938 --> 00:48:07,397
be, and I'm kind of surprised
this isn't already
happening,

822
00:48:07,397 --> 00:48:10,988
because back in the day before,
when Spotify
creators was

823
00:48:10,988 --> 00:48:14,514
Anchor, at that time you could
pre-upload and
keep your

824
00:48:14,514 --> 00:48:17,599
commercial spots in your
profile, then add them in
for

825
00:48:17,599 --> 00:48:19,730
each new episode as you produced
it.

826
00:48:19,730 --> 00:48:23,300
At least for today,
though,
I'm surprised that I wonder, and

827
00:48:23,300 --> 00:48:26,890
I wonder if the
solution would
be as you upload a fully

828
00:48:26,890 --> 00:48:29,774
produced episode with

commercial spots in it that it

829
00:48:29,832 --> 00:48:33,064
doesn't, doesn't identify

commercial versus actual show

830
00:48:33,123 --> 00:48:36,590
meet, and then say okay of the

actual show meet 30 seconds,

831
00:48:36,649 --> 00:48:40,351
that's a listen, as opposed to

like Ralph said, for those of us

832
00:48:40,410 --> 00:48:44,054
who might have an opening rule

for commercials to get that out

833
00:48:44,113 --> 00:48:49,324
of the way than hopping into the

show, yep, Marc Ronick: show

834
00:48:49,324 --> 00:48:56,524
meat, that's a
term I didn't
make it rare today, noun not a

835
00:48:56,524 --> 00:49:00,752
verb, noun not a verb, yeah, and
let's check in.

836
00:49:00,752 --> 00:49:03,233
Thank
you, BC.
Let's check in with Sid.

837
00:49:03,233 --> 00:49:06,168
Go ahead, Sid.
Sid Meadows: I haven't seen this

838
00:49:06,168 --> 00:49:08,976

new dashboard for Spotify, but
I certainly am going to go look

839
00:49:08,976 --> 00:49:12,144
at
it and check it out.
But somebody just said something

840
00:49:12,144 --> 00:49:16,950

that spawned for me, which was
this past week was the big


841
00:49:16,958 --> 00:49:21,296
annual furniture show that I
attend every year, and I got to

842
00:49:21,296 --> 00:49:25,988
see in person six of my eight
sponsors, one of them I missed,

843
00:49:25,988 --> 00:49:29,665
and one of them wasn't there,
but I intentionally made sure


844
00:49:29,673 --> 00:49:32,612
that I sought them all out, one
of them we just couldn't connect

845
00:49:32,612 --> 00:49:35,480

with, and I got a picture with
each of them, and because I'm


846
00:49:35,488 --> 00:49:39,436
gonna do a post about thanking
them, right, and but I asked


847
00:49:39,444 --> 00:49:43,005
them, you know, how they thought
the show was going, and you


848
00:49:43,013 --> 00:49:45,590
know, just wanted..
I think first thing I did was

849
00:49:45,590 --> 00:49:47,680
thank them
for, you know,
self-sponsoring the shows.

850
00:49:47,680 --> 00:49:49,330
First time I've got
to see
them in person since the

851
00:49:49,420 --> 00:49:53,131
sponsorships, and so I want to

take a moment to thank them.

852
00:49:53,131 --> 00:49:55,628
And whether I realized it or
not,
years ago I started

853
00:49:55,628 --> 00:49:58,012
building relationships with
these people,
and that's why I

854
00:49:58,012 --> 00:50:00,250
have eight sponsors, because I
have a real.


855
00:50:00,258 --> 00:50:04,026
Relationship with them, but what
I learned in talking to them at

856
00:50:04,026 --> 00:50:07,665
Neocon was they didn't ask me
about downloads, they didn't ask

857
00:50:07,665 --> 00:50:11,215

me about completion rates,
they didn't ask me, you know,

858
00:50:11,215 --> 00:50:15,310
typical
what you might think
CPM advertisers want to know,

859
00:50:15,310 --> 00:50:18,498
they
talked to me about the
impact my show and their

860
00:50:18,498 --> 00:50:22,292
sponsorship has
had on their
business and thanked me like

861
00:50:22,292 --> 00:50:26,978
one, the my one
naysayer, who
was not in favor of sponsoring

862
00:50:26,978 --> 00:50:28,646
the podcast.
I,
she stopped me.

863
00:50:28,646 --> 00:50:30,316
I didn't wreck, I'd never met
her.

864
00:50:30,316 --> 00:50:33,023
She stopped
me.
She's a marketing director, and

865
00:50:33,023 --> 00:50:35,690
she stopped me in a showroom

and introduced herself to me.

866
00:50:35,900 --> 00:50:38,086
And I'm like, "Oh my gosh, it's
so great to see you.

867
00:50:38,086 --> 00:50:40,613
And she said, "Sid, I want you
to know
that the show is going

868
00:50:40,613 --> 00:50:43,684
really well for us.
We have gotten
multiple leads

869
00:50:43,684 --> 00:50:47,173
from sponsoring your show, and
another guy tell
me that when

870
00:50:47,173 --> 00:50:50,728
I was talking to him and
thanking him, he goes,
'It's

871
00:50:50,728 --> 00:50:53,866
been an unbelievable experience,
and you know, we
didn't really

872
00:50:53,866 --> 00:50:57,294
know what to expect when we went
into it, but
it's been an

873
00:50:57,294 --> 00:51:00,672
unbelievable experience for us,
and we are
going to do it

874
00:51:00,672 --> 00:51:03,229
again next year, so sign us up
for next year.

875
00:51:03,229 --> 00:51:05,709
And
I haven't even started
thinking about next year

876
00:51:05,709 --> 00:51:09,549
sponsorships,
right?
And so I say all this to say is

877
00:51:09,549 --> 00:51:13,116
that when you provide
value,
and something Ralph said a few

878
00:51:13,116 --> 00:51:15,090
minutes ago, when you know

your audience, you know their

879
00:51:15,180 --> 00:51:18,420
problems, and you know how your
content solves their problems,

880
00:51:18,990 --> 00:51:24,710
and you attract sponsors that

can provide solutions to those

881
00:51:24,830 --> 00:51:29,480
problems, then they take action,

and my sponsors couldn't be

882
00:51:29,720 --> 00:51:33,091
happier, and so what I gave them

was access to my community as

883
00:51:33,091 --> 00:51:37,040
a media asset, right, but I
think
the key for me is I'm

884
00:51:37,130 --> 00:51:41,170
intentionally continuing to

build relationships with these

885
00:51:41,230 --> 00:51:44,620
people that go beyond being a

sponsor of my podcast, and I

886
00:51:44,710 --> 00:51:46,981
believe that's one of the things

that will bring all of them

887
00:51:46,981 --> 00:51:49,366
back next year.
Marc Ronick: Thank you for


888
00:51:49,374 --> 00:51:52,066
sharing that, Sid.
And, yeah, as Todd said in the

889
00:51:52,066 --> 00:51:55,345
chat, you've
really created
something unique here, and maybe

890
00:51:55,345 --> 00:51:58,309
not, maybe
unique isn't the
best word, but I'll say special,

891
00:51:58,309 --> 00:52:01,760
because I
think that what
you've done can be replicated

892
00:52:01,760 --> 00:52:06,972
successfully from
with any
podcaster, but and I think one

893
00:52:06,972 --> 00:52:09,820
important point to
mention
here is after hearing what Sid

894
00:52:09,820 --> 00:52:13,668
has shared, and he's
shared
this on this show before, is Sid

895
00:52:13,668 --> 00:52:17,359
doesn't have a show with
1000s
of listeners, he has a few 100

896
00:52:17,359 --> 00:52:23,500
listeners to each episode,
and
yet he's got these very happy

897
00:52:23,500 --> 00:52:28,406
sponsors of his show, and
that
are telling him that he's made a

898
00:52:28,406 --> 00:52:31,230
difference, and that it's
made
a difference on their business.

899
00:52:31,230 --> 00:52:33,748
Go ahead.
Sid Meadows: No, thank you for


900
00:52:33,756 --> 00:52:36,425
that, Marc.
And I'll just put a plug in here

901
00:52:36,425 --> 00:52:39,809
to say that if
you're really
interested in learning about

902
00:52:39,809 --> 00:52:43,959
monetization, be
sure that you
attend EPC three, where I will

903
00:52:43,959 --> 00:52:47,722
be on Friday doing
a workshop
to show you exactly how to

904
00:52:47,722 --> 00:52:51,188
create a sponsorship
package
for you and your podcast based

905
00:52:51,188 --> 00:52:53,815
on what I created.
Marc Ronick: I love it.

906
00:52:53,815 --> 00:52:56,956
Go to
Empowered podcasting.com
so you don't miss Sid's

907
00:52:56,956 --> 00:53:00,190
workshop, which
I will
absolutely be attending.

908
00:53:00,610 --> 00:53:03,240
Well, I guess we all will if

we're at Empowered Podcasting,

909
00:53:03,240 --> 00:53:07,740
because those workshops is an

all all attendee workshop kind

910
00:53:07,770 --> 00:53:10,220
of thing.
So, yes, go to
Empowered

911
00:53:10,220 --> 00:53:12,110
podcasting.com Thank you, Sid,
for that.

912
00:53:12,110 --> 00:53:15,398
And look,
gang, we are running
out of time, so join us

913
00:53:15,398 --> 00:53:18,225
tomorrow,
because I believe
some of these stories that we

914
00:53:18,225 --> 00:53:22,154
have left over
for today, we
will have a lot to discuss

915
00:53:22,154 --> 00:53:26,060
tomorrow, so as of right
now,
that's my plan, is to bring you

916
00:53:26,060 --> 00:53:29,030
a couple of these other

stories that are important to us

917
00:53:29,540 --> 00:53:33,042
as podcasters.
So come join us
then, and

918
00:53:33,042 --> 00:53:36,830
remember you can join us in all
sorts of different
ways at

919
00:53:36,830 --> 00:53:38,742
Podcasting Morning show.com/join
us.

920
00:53:38,742 --> 00:53:44,590
So until
tomorrow, make it a
great day, everybody.

921
00:53:44,590 --> 00:53:45,250
Take care.