May 20, 2026

521. Is Video Podcasting Worth It for Indie Creators?

Show Notes

A lot of indie creators feel stuck between keeping things simple and wondering if they're already falling behind by not doing video. The morning show cast and crew wrestle with that pressure head-on, from whether platforms are pushing video because audiences actually want it, to how much extra work creators are expected to absorb just to stay visible. Listeners say they want audio, yet every platform insists video is the future. Do people actually watch these videos or just let them play in the background while doing something else? Every platform suddenly acts like the future is obvious and you're the only one not fully convinced. By the end, the real question isn't whether video podcasting is worth it. It's whether chasing every shift in the industry pulls you further away from the show you actually wanted to make.

Episode Highlights:

[01:55] Community Spotlight Invite

[04:20] Podcast Activity Numbers

[05:53] Spotify Business Top Five

[10:48] Spotify vs. YouTube Data Bias

[15:11] Blubrry and Podpage Partnership

[21:56] Websites, SEO, and Ownership Debate

[33:24] Podcasting Events Roundup

[37:24] Paramount’s Podcast Strategy

[39:03] Spotify Adopts HLS

[43:04] Is Video Worth It?

[49:55] Workflow and Discovery Tips