520. How Audio Branding Makes Your Podcast Stick
If listeners can hear your show but still forget it five minutes later, there’s a good chance your Audio Branding is working against you instead of for you. Today, our cast and crew sit down with voice actor and audio branding expert Jody Krangle to talk about the small sound choices that quietly shape how audiences connect with a podcast. We get into why hosts should stop hiding microphones, how bad audio makes listeners leave faster than you think, and why your voice matters more than fancy production tricks. There’s also a fascinating conversation about AI voices, emotional connection, and the reason people stay loyal to a show long after the information itself fades. You know the one, that podcast where the intro music hits and somehow your brain already feels at home before anyone even speaks.
Episode Highlights:
[00:00] Welcome and Setup
[03:41] Meet Jody Krangle
[05:01] Why Sound Matters
[10:39] Home Studio and Gear
[12:04] Microphone Technique Basics
[20:52] Voice Habits and Mouth Noise
[26:01] Audio Branding Essentials
[35:50] Voice Actor Preparation Tips
[45:55] Pro vs. Overproduced Audio
[48:19] AI vs. Human Connection
[53:04] Licensing Your Voice
[59:12] Wrap-Up and Links
Links & Resources:
Jodi Krangle's Website:
https://voiceoversandvocals.com/
Jodi Krangle's Podcast, "Audio Branding":
https://voiceoversandvocals.com/podcast
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