May 12, 2026

515. Why Podcasters Need a Publicity Plan

Show Notes

Growing a podcast gets exciting fast, but the moment podcasters need a publicity plan is usually the same moment things start feeling a little more exposed than expected. In this episode, our cast and crew talk with publicist Cyndee Harrison about what happens when your voice starts reaching beyond your own audience and why visibility brings more than just opportunity. We get into reputation, media attention, handling criticism, difficult guest moments, and the reality that people may judge your entire brand off one clip or one headline. You know the one, that comment or moment that sticks in your head way longer than it should. We also talk through practical ways creators can prepare before chasing more exposure, from media kits to personal branding and knowing what your show actually stands for before things go sideways. By the end, the conversation keeps circling back to one uncomfortable truth: the bigger your platform gets, the more important it becomes to know who you are before everyone else decides for you.

Episode Highlights:

[00:00] Welcome and Setup

[02:50] Meet Publicist Cyndee

[05:06] What a Publicist Does

[06:25] Why Podcasting Is Going Mainstream

[10:17] Publicity Strategies for Podcasters

[14:55] DIY Media Outreach and HARO Tips

[23:19] Visibility Risks and Guest Controversies

[28:26] Crisis Lessons and Emotional Fallout

[31:47] Think Ahead Before Publishing

[40:54] Preparing for More Exposure

[44:49] When to Get PR Help