510. Stop Telling People to Check Out Your Podcast

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Marc Ronick: Good morning

podcasters.

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Today is Tuesday May the fifth,
2026 and today we're
designing

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00:00:13,074 --> 00:00:16,620
your podcast for someone
discovering you for the
very

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00:00:16,620 --> 00:00:18,700
first time.
What should they hear?

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Click, watch or
understand
before deciding to stick around

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and become a
regular listener.
So if you're listening live on

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clubhouse, hit
the share
button top right hand side of

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the screen and share it

however clubhouse lets you.

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And if you're catching us via

podcast, YouTube, etc, please

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share this episode with a fellow

podcaster.

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And now give us about 30
seconds, we'll get things


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rolling.
Thanks for being here.

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The podcasting morning chat is

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Good
morning again,
podcasting, morning chat.

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Thank you so much
for being
here.

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I am your host, Mark ronick and
currently on
stage with me, as

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I am frantically inviting people
on
clubhouse to come join us.

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My co hosts, Ralph Estep, DR
Fay, Sid
meadows, Alex Ballish

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and BC babbles .BC, Ralph and Dr
are
all on the video stream.

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If you want to catch us there,
just go
to podcasting morning

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00:01:47,820 --> 00:01:48,624
show.com/join.
Us.

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And I was
just pausing because
I was thinking, Did I say good

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morning
again?
Podcasting morning chat when I

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opened up the show?
I
think I did.

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I'm so used to saying that.
Oh, well, c'est la
vie.

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And welcome to Gabe and rich in
the clubhouse.

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Audience.

Appreciate you being here.

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I want to say bright and early,
but 8am doesn't feel like

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bright and early anymore.
I know I used
to say that at

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the 7am hour, it feels a little
different.

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But
before we go any further,
I want to first remind you about

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our
Spotlight series that
we're introducing to our

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community.
If
you'd like your podcast to

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be featured on the podcasting

morning show for free, submit a

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62nd clip about your show,

something that gives people a

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real feel for your podcast.
If
we select it, we'll play

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your clip on a future episode.
We'll
share what stood out to

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us, and we'll introduce your
show to a
community of

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podcasters and creators.
So just go submit your
clip

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now at podcasting morning
show.com/spotlight and again,


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I'm encouraging that you please
as the host, you introduce us to

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the show instead of playing
just giving us a random clip

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from a
random episode, because
I think that might do you

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justice a
little bit more in
this context, the way that we're

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sharing your
podcast with our
community.

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So do that again.
That's podcasting
morning

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show.com/spotlight it is of no
cost to you to do this is
just

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a service we want to provide to
our community, to put
you in

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the spotlight, to get the word
out there, to maybe get you
a

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few listeners in the process.
Okay, so speaking of new


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listeners in the process, today,
we're talking about something


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that might be quietly costing
you new listeners.

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A lot of
podcasters are
working really hard to get

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discovered.
They're
sharing the clips,

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they're posting the episodes,
they're
asking people to check

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out the show and trying to get
in front
of new audiences.

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But discovery really is only
part of the job,
because once

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someone finds you, they still
have to make a
decision, where

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do they start?
Do they listen to the newest


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episode, the first episode, the
trailer, the episode with the


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guest that they recognize, the
one with the title that sounds


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interesting.
And if that answer isn't

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obvious, a lot of people
won't
dig around.

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They'll just move on.
So today's conversation
is

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about your podcasts, entry
point, the doorway into your


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show, if you will, the obvious
first step that gives someone


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who's brand new to you that
signal that, yes, this is the


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one.
Because your podcast may have

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great episodes, it might
have
some great conversations, it

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might have real value inside

it.

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But if you're a new listener and
you don't know where to
begin.

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You may they may never hear the
episode that would have
made

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them care.
So let's dig in with my first

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question today.

When someone says, check out my

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podcast, what do you usually do
next?

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So put on your listener hat, not
your podcaster hat, for
a

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minute.
When.

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Someone says, check out my
podcast.

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What do
you usually do next?
If they've convinced you enough

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to go check
out the podcast?
Yes, BC, did you have something,

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or did you
put your hand up
and then change BC Babbles: I

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pivoted a second,
because my
initial thought was, well, first

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I'm going to reflect
on
whether or not in the moment, am

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I already enjoying the

episode, like, have they already

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caught my attention, which you

then threw into it?

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I'm like, Oh crap, that's my
next step.

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I'm
not sure what the next
step after that is, but I would

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say,
if I'm enjoying the show,
if I like it, then I probably

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would
go just real quick, see
if they got a website or however

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they're
kind of housing it,
and try to peruse from there.

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Marc Ronick: Okay, fair enough.


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And I think, BC you've just
demonstrated, one of the reasons

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why we're having this
conversation today is because I

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think a lot of people think,
Okay, now, what Right?

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Like they
go to the podcast.
Now, what right?

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And your hesitation, I
think,
kind of proves that we don't

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have a natural instinct to

what to do once somebody sends

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us their podcast.
So Sid, I saw
you had

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something, and then I see Alex
did as well.

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And by the
way, a good morning
to Junaid, bez and Dave.

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I've already said
hello to
Gabe and Rich, who have joined

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us here on clubhouse this

morning in the audience.

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Thank you for being here.
And hello to
Tim, who just

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walked in as well, walked into
the virtual room, if
you will.

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Sid, what did you want to answer
to that question.

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When
someone says, check out
my podcast.

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What do you usually do
next?
Sid Meadows: So if they haven't

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already, they tell me that they
have a podcast that my first


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question is, hey, tell me about
your podcast.

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What's it about?

Who's it for?

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Like, I'm gonna learn about it,
right?

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And if
I'm interested in it,
I'll do one or two things.

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I have a note
in my notes app
that says podcasts, and I will

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go to
Apple, and I will grab
the link for their podcast, and

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I will
put it in my notes app.
That's just a way for me to

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remember to
go check this out.
I might add a couple of notes

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about why or who
the person
is, how I met them, or I'll go

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into Apple and I'll
open the
I'll actually go to their

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podcast, and I'll open,
I'll
play for a couple of seconds,

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and then stop it,
because then
it shows in my bar to that I

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need to finish
listening to
it, and it'll stay there, and it

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will remind me to
go back and
listen to it.

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So I take action to either copy
the
link or start the list,

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and so I can go back and listen
to it
later.

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Marc Ronick: All right, cool.

So, all right, that's cool.

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So let me keep it going.
I'll have
some follow up

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questions here in a minute.
Alex, I think you
wanted to

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chime in.
What do you usually do next?

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When someone
says, check out
my podcast, Alex Ballish: tell

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them to go to your best episode
that you think is your best

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episode for my daughter's

podcast, it's episode four.

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That's the award winning one

that we did.

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And then go from there on the
other side for my
the one that

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I used to do for a show that's a
little bit more
difficult,

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because it's more of an
accompaniment to the show
that

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we're reviewing, so they can
kind of pick it up.

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What I
tell people is, we've
done a re watch.

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So if you want to, you
know,
start with episode one.

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That's fine, but you want to go
episode by episode, we've done

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a re watch again, the average

podcaster listener, I should

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say, or the people that aren't

in this room that are really

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into podcasting, they want a

recommendation, just like they

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would if it was an Amazon Oh, I
got this new thing.

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I got this maybe I'm
overthinking it or not


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overthinking it enough, but, you
know, put your best foot


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forward.
That's all.

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Whatever your best podcast is,
and it's
probably not number

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one.
Most number one episodes are

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probably
one of the worst
podcasts, I think for a lot of

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people,
because they're still
trying to get their groove.

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But find a
collection that you
are proud of and recommend that

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don't make
them try to find
it.

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We're it's not, I know we're all
about
this, you know, figure

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it out yourself.
No, people don't want
that.

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They don't have time.
Just give them what they want to

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Marc Ronick: hear.
Yeah, Alex Ballish: instead of


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screwing around, trying to be
all creative, don't be creative.

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This is what it's about.

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Cuts it up.
Chase.

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Marc Ronick: All right.
So Alex
says, send your best

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episode.
Put your best foot forward.

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Alex Ballish: Or you're, you

know, build up.

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Say, what if you will really
want to understand
the

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podcast.
Listen to this one, and maybe

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this one.
You'll give
them some choices

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that way.
Marc Ronick: Okay, that's fair.

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All right, cool.

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So, and Gabe in the chat says,
my first episode
was with

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Junaid.
Hope it wasn't garbage.

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Well, Alex Ballish: you know
what?

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You
know, if you have Janae,
then of course it's going to be

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good,
but for the rest of us,
Marc Ronick: that's right,


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that's right.
Well, let's go to Junaid, who's

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on stage, and then
we're going
to hear from Ralph next Junaid,

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good morning.

Welcome to the stage.

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What do you want to add to all
this?

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Junaid: Good morning?
And Gabe,
I want to point out

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to Gabe, is Gabe that was not
your first
podcast, either.

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It might be your first episode,
but not your
first podcast.

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Just like Billy last yesterday
shared about how
when he

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launched his new podcast, he had
already done two
podcasts

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before with several episodes.
So that's the other
thing that

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you want to look into.
What I usually get asked
is,

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hey, what's your best episode
that we should go.


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Listen to or if somebody says,
Hey, go check out my podcast.

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I
was like, Hey, I would check
if they have a website, because

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I
want to make sure that they
have they taking control of

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their
presence online, right?
Having a website lets you do

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that,
because if the podcast
platform pulls and you want to

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send
people to one place, so
then they have the choice to say

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or
not, the choice they have
the direct access to be able to

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listen to the episode, not
worrying about, oh, is it on


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Apple podcast?
Is on YouTube?

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Is it on Spotify those then, you

know, drive people even mad.

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Okay, now you gotta remember to
look into it.

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So having a website is something
that I will
always check if

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they have a podcast for their
podcast.


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Thanks, Marc Ronick: awesome.
Yeah,
you're welcome.

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And I think that Junaid, part of
that might be
because you are

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a podcast professional.
You do this, you
help

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podcasters in different ways,
and you know that having
the

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website and going to check the
website is a thing that we
do

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because we want to make sure the
podcaster is properly set up


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for success, right?
So I'm gonna go to Ralph, and

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then I have a
follow up
question I want to go to Sid

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with.
So stand by Sid and
Ralph.

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Good morning.
What did you want to add to all

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this?
Ralph Estep Jr: Good morning,


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00:11:14,378 --> 00:11:15,990
everybody.
I feel like we skipped a step

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here.
Marc Ronick: Okay?

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Ralph Estep Jr: Because I feel

like the question maybe I

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misunderstood the question.
But
the question to me is, how

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do I get somebody to have
interest in
my podcast?

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00:11:24,380 --> 00:11:25,700
Marc Ronick: No, that was not

the question.

218
00:11:25,700 --> 00:11:27,698
Ralph Estep Jr: Okay.
Then I apologize, because my


219
00:11:27,706 --> 00:11:30,770
whole thought was, if we want
somebody to go find us, we got


220
00:11:30,778 --> 00:11:32,412
to sell them on the benefits of
it.

221
00:11:32,412 --> 00:11:34,820
And that's what I put in the

chat, is, I think we need to

222
00:11:34,820 --> 00:11:37,424
start off with an intention of,
how do we get them interested?

223
00:11:37,424 --> 00:11:40,120
I don't I think you're going to
hit a lot of friction if you

224
00:11:40,120 --> 00:11:41,975
say, well, go check out my

podcast.

225
00:11:41,975 --> 00:11:44,040
Who cares?
But if you give them a reason,

226
00:11:44,040 --> 00:11:46,092
I'll give
you a great example
of this my daily show.

227
00:11:46,092 --> 00:11:48,874
I talk about it all
the time.
We might be out at a restaurant

228
00:11:48,874 --> 00:11:51,460
or something like
this, and
the waitress will come up and

229
00:11:51,460 --> 00:11:53,380
I'll say, Hey, do you
listen
to podcasts?

230
00:11:53,380 --> 00:11:55,006
And she'll say, oh, yeah, listen
to
podcasts.

231
00:11:55,006 --> 00:11:56,764
I said, Do you ever struggle
with money?

232
00:11:56,764 --> 00:11:58,900
Does money
ever become an
issue for you?

233
00:11:58,900 --> 00:12:01,649
She goes, yeah, all the time.
I
said, I talk about just that

234
00:12:01,649 --> 00:12:05,100
on my podcast every single day,
nine times out of 10, they'll

235
00:12:05,100 --> 00:12:06,846
say to me, what is your website?



236
00:12:06,854 --> 00:12:09,840
How do I get your podcast?
Because I changed the dynamic a

237
00:12:09,840 --> 00:12:12,318
little bit.
I flipped it and I said, I want

238
00:12:12,318 --> 00:12:15,582
them to need my
podcast.
I want them to want my podcast.

239
00:12:15,582 --> 00:12:19,950
Where I send them to me
is a
secondary piece to getting them.

240
00:12:19,950 --> 00:12:23,420
You know, have this
voracious
diet for it in the first place.

241
00:12:23,959 --> 00:12:26,269
Marc Ronick: I like that, yeah,
and I like that strategy,

242
00:12:26,269 --> 00:12:30,407
Ralph, especially, because I
think it's
a safer bet to

243
00:12:30,407 --> 00:12:34,373
approach somebody who serves at
a restaurant,
because a lot of

244
00:12:34,373 --> 00:12:36,871
times those people are
struggling a bit with
money,

245
00:12:36,871 --> 00:12:39,185
or at least on a very strict
budget.

246
00:12:39,185 --> 00:12:42,799
Because let's
face it, servers
don't always make the best money

247
00:12:42,799 --> 00:12:44,654
depending on
the restaurant
that they work for.

248
00:12:44,654 --> 00:12:46,786
So yeah, that's a good move
Ralph Estep Jr: well.

249
00:12:46,786 --> 00:12:49,120
And the
whole point is, I
always say go to where your

250
00:12:49,120 --> 00:12:51,360
audience is.
So if
you're trying to build

251
00:12:51,360 --> 00:12:54,913
your show, go figure out where
your
audience is and provide

252
00:12:54,913 --> 00:12:56,920
them with something that would

benefit them.

253
00:12:57,460 --> 00:13:01,312
Marc Ronick: Absolutely.
Yeah,
and shout out to junior

254
00:13:01,312 --> 00:13:03,816
and Yvonne in the audience right

now.

255
00:13:03,816 --> 00:13:06,960
Appreciate you guys both being
here this morning on
clubhouse

256
00:13:06,960 --> 00:13:09,574
Sid.
I said I was going to come to

257
00:13:09,574 --> 00:13:11,242
you.
I
appreciated your answer in

258
00:13:11,242 --> 00:13:14,880
my follow up to that question

about, what do you usually do

259
00:13:14,880 --> 00:13:19,080
next when you discover that new
show, when you have gotten

260
00:13:19,080 --> 00:13:21,482
enough information to want to go

check it out.

261
00:13:21,482 --> 00:13:25,451
Do you usually listen to the
newest episode,
the trailer,

262
00:13:25,451 --> 00:13:28,520
the most popular or whatever
catches your eye?

263
00:13:29,059 --> 00:13:31,024
Sid Meadows: That is a really

great question.

264
00:13:31,024 --> 00:13:33,649
I typically will scroll through
it and look to
see if there's

265
00:13:33,649 --> 00:13:37,279
an episode title that catches my
eye, and then I
will listen to

266
00:13:37,279 --> 00:13:39,354
that.
I don't go all the way to the

267
00:13:39,354 --> 00:13:40,596
trailer,
depending how long
they've been podcasting.

268
00:13:40,596 --> 00:13:42,759
I don't go all the
way back to
the first episode.

269
00:13:42,759 --> 00:13:45,399
If I'm going to listen to one,

it's probably going to be within

270
00:13:45,399 --> 00:13:48,159
the last five or 10 episodes.

I'm not going to scroll that

271
00:13:48,159 --> 00:13:49,895
far.
I'm not going to hit the
See

272
00:13:49,895 --> 00:13:52,279
More button unless it's a topic
I'm really, really
interested

273
00:13:52,279 --> 00:13:55,119
in, right?
So I'm going to look in like the

274
00:13:55,119 --> 00:13:58,071
first
five or 10, and
hopefully there's a title there

275
00:13:58,071 --> 00:14:00,339
that
catches my attention, and
I'll click play.

276
00:14:00,880 --> 00:14:03,170
Marc Ronick: Yeah, that makes a
lot of sense, and that's a

277
00:14:03,170 --> 00:14:05,160
great call.
Back to Last Tuesday's
episode

278
00:14:05,160 --> 00:14:08,880
when we talked about episode
titles and how valuable
those

279
00:14:08,880 --> 00:14:11,548
can be.
SID is going through the

280
00:14:11,548 --> 00:14:14,422
catalog, once he's
been
encouraged to go check it out,

281
00:14:14,422 --> 00:14:17,988
and he's scrolling through
to
find what title is catching my

282
00:14:17,988 --> 00:14:20,997
eye, I think that's Sid Meadows:
well into Alex's
point.

283
00:14:20,997 --> 00:14:23,408
I'm not going to do a lot of
work, right?

284
00:14:23,408 --> 00:14:25,165
I'm not going to
put forth a
lot of effort.

285
00:14:25,165 --> 00:14:27,188
I've grabbed your show
information,
I've clicked the

286
00:14:27,188 --> 00:14:29,548
link, and I'm going to look
quickly, is there
something

287
00:14:29,548 --> 00:14:31,495
that catches me?
And I'm going to if there is,

288
00:14:31,495 --> 00:14:33,668
I'm
going to click play.
If it doesn't, I'll come back to

289
00:14:33,668 --> 00:14:35,612
it
later.
But I'm just not going to do a

290
00:14:35,612 --> 00:14:38,420
lot of heavy lifting to
listen
to a show that may not be

291
00:14:38,420 --> 00:14:40,854
relevant to me.
Marc Ronick: Yeah, all right,


292
00:14:40,862 --> 00:14:43,359
that makes a lot of sense.
And if anybody else wants to

293
00:14:43,359 --> 00:14:46,569
answer
the question, you're
more than welcome to if you have

294
00:14:46,569 --> 00:14:50,469
a
different answer than title
searching as far as that entry


295
00:14:50,477 --> 00:14:54,459
point for you, yeah, go ahead.
BC, BC Babbles: and I'm just, I

296
00:14:54,459 --> 00:14:55,797
do
apologize.
I don't know if anyone mentioned

297
00:14:55,797 --> 00:14:57,541
this yet.
If
I've enjoyed the show and

298
00:14:57,541 --> 00:14:59,289
they and they say, you know,
check
out the podcast.

299
00:14:59,289 --> 00:15:02,053
What I might all.
Also do is check out, you


300
00:15:02,061 --> 00:15:04,559
know, their socials.
What Clips can I find?

301
00:15:04,559 --> 00:15:08,279
What kind of viral
moments can
really kind of lure me in

302
00:15:08,279 --> 00:15:11,879
further into the show?

What other topics can they show

303
00:15:11,879 --> 00:15:15,599
off to me without me having to

explore their whole catalog and

304
00:15:15,599 --> 00:15:17,759
help me get a better idea of the

culture of the show?

305
00:15:18,299 --> 00:15:20,115
Marc Ronick: Yeah, I like that

answer too.

306
00:15:20,115 --> 00:15:23,927
And I think it's, yeah, I'm just
thinking about
these entry

307
00:15:23,927 --> 00:15:26,650
points, different things.
Look every podcast does
have a

308
00:15:26,650 --> 00:15:29,959
front door, whether the Creator
designs it intentionally
or

309
00:15:29,959 --> 00:15:30,847
not.
Right?

310
00:15:30,847 --> 00:15:33,227
For some shows, it's the latest
episode.

311
00:15:33,227 --> 00:15:36,607
For
others, it's the trailer
or the website or to BCS point.

312
00:15:36,607 --> 00:15:39,957
Maybe
it's the social media
page or a YouTube page.

313
00:15:39,957 --> 00:15:44,519
Maybe it's a
pinned episode,
or a playlist, a clip guest

314
00:15:44,519 --> 00:15:46,999
episodes.
It could be
a lot of things,

315
00:15:46,999 --> 00:15:48,987
even a recommendation from a
friend.


316
00:15:48,995 --> 00:15:52,817
And I think that's actually the
big one to think about here when

317
00:15:52,817 --> 00:15:55,125

we're looking at this, this is
the perspective.

318
00:15:55,125 --> 00:15:58,929
Is like, sure,
if you're
actually, if you have the

319
00:15:58,929 --> 00:16:01,619
opportunity to speak to a

podcaster, and they're trying to

320
00:16:01,619 --> 00:16:03,824
convince you to go listen to

their show, awesome.

321
00:16:03,824 --> 00:16:07,331
But a lot of times we get
recommendations
from friends,

322
00:16:07,331 --> 00:16:11,183
and those friends might just
say, Hey, have you
heard this

323
00:16:11,183 --> 00:16:13,913
podcast yet?
Like, you got to go check this

324
00:16:13,913 --> 00:16:15,861
out.
I
listen to this show every

325
00:16:15,861 --> 00:16:19,296
week, and I can't get enough of
it,
but they might not tell

326
00:16:19,296 --> 00:16:22,328
you about a specific episode, or

maybe even you ask and they

327
00:16:22,328 --> 00:16:25,677
just say, Ah, it doesn't matter.
Just
go listen to one, right?

328
00:16:25,677 --> 00:16:30,079
So the podcaster, I think it's

important for us as a podcaster

329
00:16:30,079 --> 00:16:34,939
to make sure we do have an

intentional doorway for those

330
00:16:34,939 --> 00:16:36,979
people that are being introduced

to our shows.

331
00:16:36,979 --> 00:16:40,442
And I think the problem here is
that many
podcasters haven't

332
00:16:40,442 --> 00:16:42,175
decided what their front door
is.

333
00:16:42,175 --> 00:16:44,925
I was gonna
start with a
question here for this segment,

334
00:16:44,925 --> 00:16:47,647
but Dr has her
hand up, so I
wanted to just check in.

335
00:16:47,647 --> 00:16:48,999
Dr, did you want to
add
something?

336
00:16:49,180 --> 00:16:50,524
D.R.
Fay: Yeah, you started out


337
00:16:50,532 --> 00:16:53,992
this question by saying, Okay,
leave the fact that you are a


338
00:16:54,000 --> 00:16:55,255
podcast professional aside.
Yeah.

339
00:16:55,255 --> 00:16:58,540
And answer this question
to be
frank with you, I don't think I

340
00:16:58,540 --> 00:17:00,040
can leave that Marc Ronick: I
hear you.

341
00:17:00,159 --> 00:17:03,113
D.R.
Fay: I mean, the only
reason

342
00:17:03,113 --> 00:17:08,273
why I am in podcasting is
because several years ago, I


343
00:17:08,281 --> 00:17:12,519
started listening to podcasts
with a different ear.

344
00:17:12,519 --> 00:17:17,009
I started
asking questions
like, why is the host still

345
00:17:17,009 --> 00:17:20,507
asking that
question the guest
has answered that already?

346
00:17:20,507 --> 00:17:23,193
Why are they
marketing this
that way?

347
00:17:23,193 --> 00:17:27,607
This is insane marketing.
Why I kept
asking all of these

348
00:17:27,607 --> 00:17:30,679
questions, and I realized, you
know, I
think this is a

349
00:17:30,679 --> 00:17:34,979
producer's ear that I'm kind of
leaning back
on, and it's not

350
00:17:34,979 --> 00:17:40,499
like your regular Joe Schmo ear.
You know,
I Marc Ronick: hear

351
00:17:40,499 --> 00:17:42,124
you.
I have a
very hard time

352
00:17:42,124 --> 00:17:45,500
listening just as a listener,
you know, even down
to just

353
00:17:45,500 --> 00:17:48,676
critiquing.
If it's a bad edit, I hear a bad

354
00:17:48,676 --> 00:17:51,950
edit or
something bad D.R.
Fay: edit, bad sound,


355
00:17:51,958 --> 00:17:53,890
everything.
Marc Ronick: Yeah, yeah, I can't

356
00:17:53,890 --> 00:17:54,660

help it.
D.R.

357
00:17:54,660 --> 00:17:56,062
Fay: Yeah.
Marc Ronick: Ralph, did you want

358
00:17:56,062 --> 00:17:57,310

to add something?
Ralph Estep Jr: Yeah, it's


359
00:17:57,318 --> 00:17:59,728
interesting that you said that,
because my wife is somebody that

360
00:17:59,728 --> 00:18:02,250

doesn't get involved in
podcasting much, and her and I


361
00:18:02,258 --> 00:18:05,136
were going to the grocery store
the other day, and we started


362
00:18:05,144 --> 00:18:07,020
talking about, she's she's
learning about podcasting.

363
00:18:07,020 --> 00:18:09,892
And I
said, you're a great
person to talk to.

364
00:18:09,892 --> 00:18:12,015
I said, let me ask you
a
couple questions.

365
00:18:12,015 --> 00:18:14,924
I said, What makes you want to
listen to a
podcast?

366
00:18:14,924 --> 00:18:17,828
And she says, Well, if it's a
topic that I'm interested
in,

367
00:18:17,828 --> 00:18:20,875
I'm like, okay, good.
Because I think all of us in the

368
00:18:20,875 --> 00:18:23,652

content creation field, we're
in this walled silo, like we

369
00:18:23,652 --> 00:18:26,692
don't
see the outside.
And then I said to her, I said,

370
00:18:26,692 --> 00:18:29,258
Well, how do you
find that?
She goes, Well, I go to chat

371
00:18:29,258 --> 00:18:32,240
GPT, and if I've got a

particular topic, I say, give me

372
00:18:32,360 --> 00:18:35,436
the best podcast to listen to on

that topic.

373
00:18:35,436 --> 00:18:37,619
I said, Oh, that's interesting
as well.

374
00:18:37,619 --> 00:18:40,376
And I said,
so what you're
really focusing on the title?

375
00:18:40,376 --> 00:18:42,100
She goes, oh yeah.

She said, I just started

376
00:18:42,100 --> 00:18:44,362
listening to Joe Rogan.
Most of
his stuff is garbage,

377
00:18:44,362 --> 00:18:46,840
but if I see somebody I'm
interested in,
I'll go and

378
00:18:46,840 --> 00:18:49,990
click on it and listen to it.
And I just
thought, Wow, what

379
00:18:49,990 --> 00:18:52,672
a wealth of knowledge from
somebody that
doesn't is not

380
00:18:52,672 --> 00:18:53,930
involved in the podcasting
sphere.

381
00:18:53,930 --> 00:18:56,080
And I said,
Okay, well, what
else do you do?

382
00:18:56,080 --> 00:18:58,224
She goes, Well, I like Spotify,
and I like this.

383
00:18:58,224 --> 00:19:01,626
And I was like, this was so
enlightening to me,
because it

384
00:19:01,626 --> 00:19:03,896
was somebody that doesn't do it
every day.

385
00:19:03,896 --> 00:19:07,710
And so
my takeaway from that
is, I think we need to spend a

386
00:19:07,710 --> 00:19:11,270
lot
more time talking to our
audience and asking them, what


387
00:19:11,278 --> 00:19:14,970
do they want from us?
What is the entry door they want

388
00:19:14,970 --> 00:19:17,005
from
us?
Do they want a nice front porch?

389
00:19:17,005 --> 00:19:20,222
Do they want a nice
trailer?
Do they want all these other

390
00:19:20,222 --> 00:19:22,940
things, because I think

there's so much friction in

391
00:19:22,940 --> 00:19:24,550
that.
But, like, I thought that
was

392
00:19:24,550 --> 00:19:26,686
really eye opening.
I think we all can learn from

393
00:19:26,686 --> 00:19:28,358
those
things.
Marc Ronick: Yeah, thank you,


394
00:19:28,366 --> 00:19:30,072
Ralph.
And in a moment, I'm going to

395
00:19:30,072 --> 00:19:32,900
ask all of you, what do
you
think is currently the front

396
00:19:32,900 --> 00:19:36,092
door to your podcast?
All right,
so start thinking

397
00:19:36,092 --> 00:19:38,192
about that.
What do you think the front door

398
00:19:38,192 --> 00:19:40,920

is to your podcast?
And if you're, for some reason,

399
00:19:40,920 --> 00:19:44,290
currently not podcasting, but
you're a part of this show.

400
00:19:44,290 --> 00:19:47,860
You
can use this show instead.
Okay, so, but before I do, Alex,

401
00:19:47,860 --> 00:19:50,478
I saw
you wanted to add
something, so Alex Ballish: just

402
00:19:50,478 --> 00:19:51,339
go on.
Just
go on.

403
00:19:51,400 --> 00:19:53,365
Marc Ronick: Sure.
Okay, all
right, no problem.

404
00:19:53,365 --> 00:19:55,888
So, yeah, so let's go to you,
Ralph, since we
were just

405
00:19:55,888 --> 00:19:58,360
talking to you, what do you
think is currently the
front

406
00:19:58,360 --> 00:19:59,924
door to your podcast and share
with.

407
00:19:59,924 --> 00:20:02,040
One we're talking
about, since
I know you have a couple.

408
00:20:02,220 --> 00:20:04,200
Ralph Estep Jr: Yeah, I think I
use my daily financially

409
00:20:04,200 --> 00:20:07,860
confident Christian my front

door is my trailer, and I think

410
00:20:07,860 --> 00:20:10,440
that's really useful to me,

because I can send people to in

411
00:20:10,440 --> 00:20:13,200
fact, I just redid it and I

launched that redone one

412
00:20:13,200 --> 00:20:15,300
yesterday, but it's the same

trailer that I use on my

413
00:20:15,300 --> 00:20:19,080
website, that I use on my

Facebook page, that I use on

414
00:20:19,080 --> 00:20:23,180
YouTube, and when you land on my

website through pod page, you

415
00:20:23,180 --> 00:20:26,300
see that same thing there.

Because I want to have somebody

416
00:20:26,300 --> 00:20:30,980
say, Oh yeah, I've got to listen

to this because, oh, that he's

417
00:20:30,980 --> 00:20:33,230
talking directly to me.
That's
my that's my thing.

418
00:20:33,230 --> 00:20:36,242
I want them to say, Hey, this is
a guy that
understands me.

419
00:20:36,242 --> 00:20:38,411
This is just like I talked about
at the
restaurant.

420
00:20:38,411 --> 00:20:40,376
I'm doing the same thing with
the front door.

421
00:20:40,376 --> 00:20:43,628
I
want them to be so ravenous
for my content that they go I

422
00:20:43,628 --> 00:20:45,760
got to
listen to 10 episodes,
and that works.

423
00:20:45,760 --> 00:20:48,622
I'll tell you what,
because I
can look at my statistics, and I

424
00:20:48,622 --> 00:20:52,372
have almost
the same number of
listeners every day, but my

425
00:20:52,372 --> 00:20:53,644
download
numbers are
increasing.

426
00:20:53,644 --> 00:20:57,430
So what that tells me is more
people are
getting more

427
00:20:57,430 --> 00:20:59,580
episodes.
So that idea is starting to grow

428
00:20:59,580 --> 00:21:01,560
more.

But that's what I use as a front

429
00:21:01,560 --> 00:21:03,240
door.
It's my trailer of, here's


430
00:21:03,248 --> 00:21:06,360
what's in it for you, not
necessarily, oh, here's my best

431
00:21:06,360 --> 00:21:08,170
episode.
It's, here's what's in it for

432
00:21:08,170 --> 00:21:10,299
you, which kind of ties
into
what we talked about yesterday.

433
00:21:10,299 --> 00:21:13,331
I have a business
mentality
of, I am trying to drive

434
00:21:13,331 --> 00:21:15,840
something here, and that's

what I'm doing at the front

435
00:21:15,840 --> 00:21:18,180
porch.
Marc Ronick: Thank you, Ralph.


436
00:21:18,188 --> 00:21:21,610
And I'm loving these analogies,
front door, front porches, etc.

437
00:21:21,610 --> 00:21:22,876

I'm enjoying that.

438
00:21:22,876 --> 00:21:26,690
BC, did you want to chime in?
What do you
think is currently

439
00:21:26,690 --> 00:21:30,004
the front door to your podcast?
BC Babbles: Yeah, and I'll use a

440
00:21:30,004 --> 00:21:32,571

caffeination nation for this.
And I think my front door for


441
00:21:32,579 --> 00:21:35,783
that show, which I try to make
sure is evident in every kind of

442
00:21:35,783 --> 00:21:39,032

segment that I share, or kind
of every topic that I give to

443
00:21:39,032 --> 00:21:41,491
the
episodes, is that I'm
talking about someone's boss the

444
00:21:41,491 --> 00:21:44,590
way
they wish they could talk
about their boss on a public

445
00:21:44,590 --> 00:21:47,660
platform
like I'm not employed
by them, so I don't care.

446
00:21:47,660 --> 00:21:50,220
I'm going to
talk about how
their behavior sucks this way or

447
00:21:50,220 --> 00:21:52,846
that way, or
how the
conditions don't work for the

448
00:21:52,846 --> 00:21:54,752
employee for this reason
or
that reason.

449
00:21:54,752 --> 00:22:00,950
So I think that relatability of
helping ideally
with the show,

450
00:22:00,950 --> 00:22:04,308
helping employees who are
dealing with certain


451
00:22:04,316 --> 00:22:08,318
environments find a venting
space to have someone who kind


452
00:22:08,326 --> 00:22:13,080
of sees where they are and who
relates to it and tries to give

453
00:22:13,080 --> 00:22:16,279
them advice on how to navigate
it is the open door, which is


454
00:22:16,287 --> 00:22:18,120
the just the whole premise of
the show.

455
00:22:18,660 --> 00:22:20,780
Marc Ronick: Yeah, I like that,
and I like the premise of your

456
00:22:20,780 --> 00:22:24,611
show, by the way, as well, you

being that one.

457
00:22:24,611 --> 00:22:28,859
Do people send in stories about
their bosses,
and then you

458
00:22:28,859 --> 00:22:32,230
respond to those.
BC Babbles: I do make the the


459
00:22:32,238 --> 00:22:34,580
CTA, like, submit your story.
It's always anonymous.

460
00:22:34,580 --> 00:22:37,592
I don't
you know, unless you
want the glory publicized.

461
00:22:37,592 --> 00:22:39,734
You know, I'm
like, it's
always anonymous.

462
00:22:39,734 --> 00:22:42,308
I don't have that yet.
I am
encouraging people to do

463
00:22:42,308 --> 00:22:44,173
so.
I pull a lot of the stories that

464
00:22:44,173 --> 00:22:46,555
I
get from Reddit for the
moment, but CTA caffeination

465
00:22:46,555 --> 00:22:50,590
nation, if
you want me to talk
about your boss, submit your

466
00:22:50,590 --> 00:22:52,850
story now.

Over Marc Ronick: I love it.

467
00:22:52,850 --> 00:22:53,540
All
right.
Awesome.

468
00:22:53,540 --> 00:22:54,900
We will do that.
D.R.

469
00:22:54,900 --> 00:22:57,460
Fay: I've always wanted to
do
a podcast.

470
00:22:57,460 --> 00:23:02,592
It would be strictly a hobby
podcast, but on
customer

471
00:23:02,592 --> 00:23:06,700
service, and because I've had a
lot of years in
customer

472
00:23:06,700 --> 00:23:10,812
service, and there are some
brutal stories from, you
know,

473
00:23:10,812 --> 00:23:14,850
the customers that you deal
with, but also your co
workers

474
00:23:14,850 --> 00:23:19,984
that are so messed up.
So I think it would be a very


475
00:23:19,992 --> 00:23:22,700
entertaining podcast.
Marc Ronick: I think so too.

476
00:23:22,700 --> 00:23:24,380
I
agree.
All right, I know that.

477
00:23:24,380 --> 00:23:29,420
Sid wanted to respond as well.

Sid, yeah, so go for it.

478
00:23:30,140 --> 00:23:32,180
Sid Meadows: The question was,

what's the front door to my

479
00:23:32,180 --> 00:23:33,080
podcast?
Marc Ronick: Correct?

480
00:23:33,260 --> 00:23:35,554
Sid Meadows: And to me, that's

my website.

481
00:23:35,554 --> 00:23:38,360
Sid, meadows.com/podcast,
everything
you want to know

482
00:23:38,360 --> 00:23:41,936
about the podcast is there.
Every episode
is listed there.

483
00:23:41,936 --> 00:23:45,470
You can see the headshot, the
number, the title,
you can

484
00:23:45,470 --> 00:23:47,888
click on it.
I mean, everything about me

485
00:23:47,888 --> 00:23:50,200
relative to
podcast is on that
landing page.

486
00:23:50,200 --> 00:23:52,232
And I share that landing page a
lot.

487
00:23:52,232 --> 00:23:54,940
And if you Googled me, that's
probably one of the first


488
00:23:54,948 --> 00:23:56,492
things that's actually going to
come up.

489
00:23:56,492 --> 00:23:58,709
So to me, it's my
website.
I'm not going to send you

490
00:23:58,709 --> 00:24:02,460
fishing on Apple or Spotify,

and you spell my name with a Y

491
00:24:02,460 --> 00:24:03,902
and not an i or whatever, right?



492
00:24:03,910 --> 00:24:06,975
I'm just gonna send you to my
website where everything is and

493
00:24:06,975 --> 00:24:09,834
hopefully, while you're there,
you click the link to join our


494
00:24:09,842 --> 00:24:12,000
community and you become part of
our email list.

495
00:24:12,600 --> 00:24:15,480
Marc Ronick: Okay, I love that

one, yeah, and that's, that's

496
00:24:15,480 --> 00:24:18,900
somebody who clearly has the

intention behind their front

497
00:24:18,900 --> 00:24:20,404
door.
I love that.

498
00:24:20,404 --> 00:24:23,030
Thank you
very much for that,
Sid.

499
00:24:23,030 --> 00:24:27,630
And by the way, we have somebody
here
on YouTube who will

500
00:24:27,630 --> 00:24:30,920
actually be a guest on this show
coming up
soon.

501
00:24:30,920 --> 00:24:33,312
I'll let Ralph explain that in a
second.

502
00:24:33,312 --> 00:24:36,860
She says, good
stuff, guys, I
love the idea of asking non

503
00:24:36,860 --> 00:24:38,660
podcast listeners for
their
insights.

504
00:24:38,660 --> 00:24:42,274
That feels more important as
podcasting
continues to get

505
00:24:42,274 --> 00:24:46,354
more and more mainstream.
And yeah, Ralph, who
is this

506
00:24:46,354 --> 00:24:48,652
mystery person?
Ralph Estep Jr: Yeah, this is my

507
00:24:48,652 --> 00:24:51,100

publicist, Cindy Harrison, and
she's going to join us on


508
00:24:51,108 --> 00:24:52,993
Tuesday to talk about how using
publicity.

509
00:24:52,993 --> 00:24:56,465
And I love her thing
PR
shield, of how to keep you out

510
00:24:56,465 --> 00:24:58,310
of hot water when you run
into
those problems.

511
00:24:58,310 --> 00:25:00,088
So she's going to join us on
Tuesday.


512
00:25:00,096 --> 00:25:02,295
Okay, so she's joined us here in
the live show.

513
00:25:02,295 --> 00:25:04,608
So thank you for
joining us,
Cindy, and we're looking forward

514
00:25:04,608 --> 00:25:06,240
to our chat on
Tuesday coming
up.

515
00:25:06,840 --> 00:25:09,198
Marc Ronick: Thank you, Cindy,

for chiming in.

516
00:25:09,198 --> 00:25:13,090
Did anybody else want to share
what's their front
door?

517
00:25:13,090 --> 00:25:17,725
And if not, I'll share mine.
I think for this show,
there

518
00:25:17,725 --> 00:25:21,404
are a couple of entry points,
and I'm going to MIT
admit

519
00:25:21,404 --> 00:25:25,490
that I don't know that I've
leaned on any one of these


520
00:25:25,498 --> 00:25:28,636
intentionally, right?
I know I set them up

521
00:25:28,636 --> 00:25:31,422
intentionally.
So
for example, if you first

522
00:25:31,422 --> 00:25:34,820
of all, I will always send
people
to my web website.

523
00:25:34,820 --> 00:25:37,460
So I guess in some ways, that's
the front
door.

524
00:25:37,460 --> 00:25:40,771
If somebody wants to know more
about my podcast, I say go
to

525
00:25:40,771 --> 00:25:42,535
podcasting morning show.com
right?

526
00:25:42,535 --> 00:25:44,575
But now they've come to
the
front door.

527
00:25:44,575 --> 00:25:46,824
What does the front door look
like?

528
00:25:46,824 --> 00:25:50,335
And the
first thing
technically they see is the logo

529
00:25:50,335 --> 00:25:52,190
along with a
description of
the show.

530
00:25:52,190 --> 00:25:55,520
But if they scroll just a little
bit
further, this is where,

531
00:25:55,520 --> 00:25:58,971
what I consider one of the first
entry
points, and that's the

532
00:25:58,971 --> 00:26:02,828
our favorites section.
And this is
something that pod

533
00:26:02,828 --> 00:26:06,765
page provides as part of their
podcast website
services.

534
00:26:06,765 --> 00:26:10,556
And there's a link, by the way,
my affiliate link in
the show

535
00:26:10,556 --> 00:26:14,232
notes if you're interested in
checking out pod
page, but the

536
00:26:14,232 --> 00:26:17,622
our favorites section is great
because there's
literally a

537
00:26:17,622 --> 00:26:21,352
toggle switch within the back
end of your pod page
that you

538
00:26:21,352 --> 00:26:24,026
can select any episode as a
favorite.

539
00:26:24,026 --> 00:26:29,715
I think my
mistake with using
that section is I have too many

540
00:26:29,715 --> 00:26:31,870
episodes
listed under our
favorites.

541
00:26:31,870 --> 00:26:36,020
I believe that if somebody has

come by request to the website,

542
00:26:36,020 --> 00:26:38,660
they might go there and pick one

of the that list.

543
00:26:38,660 --> 00:26:43,204
But I think it's my job to make
that a
little easier, a little

544
00:26:43,204 --> 00:26:46,291
more digestible.
So I think I need
less

545
00:26:46,291 --> 00:26:49,240
episodes in that section.
But nonetheless, there is that


546
00:26:49,248 --> 00:26:51,510
section there as a Getting
Started point.

547
00:26:51,510 --> 00:26:56,960
From there, I
also have, I
would say our show trailer is

548
00:26:56,960 --> 00:27:01,250
definitely an entry
point,
especially for those who may

549
00:27:01,250 --> 00:27:04,440
have just gone straight to a

platform like Apple or Spotify,

550
00:27:04,980 --> 00:27:10,260
our show trailer is our second

most listened to episode by a

551
00:27:10,260 --> 00:27:14,538
lot, really, probably by like

double maybe more.

552
00:27:14,538 --> 00:27:18,322
So our first, everybody knows, I
say it all
the time, our first

553
00:27:18,322 --> 00:27:21,438
most downloaded episode being
our
episode where we talked

554
00:27:21,438 --> 00:27:24,296
about Steve from Blue's Clues
starting
his podcast, which

555
00:27:24,296 --> 00:27:27,714
he's been doing now, I want to
say for
about a year, maybe

556
00:27:27,714 --> 00:27:30,482
almost a year.
And I'd say lastly, I have


557
00:27:30,490 --> 00:27:34,085
this page that I don't talk
about enough, and that maybe


558
00:27:34,093 --> 00:27:36,458
needs to be revamped a little
bit.

559
00:27:36,458 --> 00:27:39,860
But in our toolbar at

podcasting morning show.com I

560
00:27:39,860 --> 00:27:44,440
have a Grow Your show page.
This
was a page that I used

561
00:27:44,440 --> 00:27:48,151
originally as a landing page for

a campaign that I tested for

562
00:27:48,151 --> 00:27:51,740
the show last year.
I need to revamp
it, and I

563
00:27:51,740 --> 00:27:56,376
need to talk about it, because
what that page does is
it

564
00:27:56,376 --> 00:28:00,904
provides three episodes that I
hand selected that I felt like


565
00:28:00,912 --> 00:28:05,040
could really help somebody take
those next steps to actually


566
00:28:05,048 --> 00:28:08,504
growing their audience.
And it starts with a welcome

567
00:28:08,504 --> 00:28:12,192
video of
me introducing the
person, the new listener for the

568
00:28:12,192 --> 00:28:14,820
first time,
introducing them
to our family, introducing them

569
00:28:14,820 --> 00:28:18,951
to the website
and our show,
and then telling them about the

570
00:28:18,951 --> 00:28:21,840
three episodes
that I've
provided for them to get started

571
00:28:21,840 --> 00:28:23,660
with.
So I might
change that page

572
00:28:23,660 --> 00:28:27,534
from grow the show to get
started or something
like

573
00:28:27,534 --> 00:28:29,874
that, and start promoting it
more.

574
00:28:29,874 --> 00:28:33,454
But I hope that these
have
given some of you some ideas,

575
00:28:33,454 --> 00:28:37,530
maybe, if you're not
thinking
about entry points, that gives

576
00:28:37,530 --> 00:28:40,819
you some ideas of
maybe where
you'd want to start or improve

577
00:28:40,819 --> 00:28:42,700
what you're doing.

Ralph, did you want to chime

578
00:28:42,700 --> 00:28:44,300
Ralph Estep Jr: in?
Yeah and
Mark, maybe we need

579
00:28:44,300 --> 00:28:47,256
to change the homepage for the
podcasting
Morning Show and

580
00:28:47,256 --> 00:28:50,515
make it center a welcome video.
Maybe that's
what we need to

581
00:28:50,515 --> 00:28:52,990
do, because I could just see how
inviting that
would be if I

582
00:28:52,990 --> 00:28:54,436
went to the podcasting morning
show.

583
00:28:54,436 --> 00:28:55,684
Up,
Pops.
Mark, hey.

584
00:28:55,684 --> 00:28:58,240
Thank you for joining us.
Let me tell you
about what we

585
00:28:58,240 --> 00:29:01,245
do here on the morning show.
I think that would
be an

586
00:29:01,245 --> 00:29:03,458
excellent entry point mark.
So that might be something
to

587
00:29:03,458 --> 00:29:05,244
think about.
And if you're a podcast, I mean,

588
00:29:05,244 --> 00:29:06,699
that's what I'm
doing on my
shows.

589
00:29:06,699 --> 00:29:09,210
Every one of my shows, I follow
that same
course.

590
00:29:09,210 --> 00:29:11,772
Because if somebody's new to me,
I want to introduce
them,

591
00:29:11,772 --> 00:29:14,460
because a lot of what we do is
relationship based.

592
00:29:14,460 --> 00:29:18,144
And if
we can start to build
that relationship right away,

593
00:29:18,144 --> 00:29:21,056
because
if somebody just
clicks on one of your episodes,

594
00:29:21,056 --> 00:29:22,316
they don't
have any
background.

595
00:29:22,316 --> 00:29:24,620
They don't understand.
Why is Sid talking
is?

596
00:29:24,620 --> 00:29:28,337
Why is Dr talking is, why is BC
talking that that can be kind


597
00:29:28,345 --> 00:29:30,860
of off putting a little bit,
because you don't know who these

598
00:29:30,860 --> 00:29:32,510

players are.
It's kind of like you joined in

599
00:29:32,510 --> 00:29:34,470
the middle of the
show and
you're like, what's going on?

600
00:29:34,470 --> 00:29:37,280
If you have some way
to on
ramp them and sort of introduce

601
00:29:37,280 --> 00:29:39,920
them to the content.
I
just think that'd be a great

602
00:29:39,920 --> 00:29:41,424
idea.
And then, Mark, I love
what

603
00:29:41,424 --> 00:29:43,428
you're saying.
Then you say, Okay, here's if

604
00:29:43,428 --> 00:29:45,756
you're
really getting started,
here's the first three things

605
00:29:45,756 --> 00:29:47,820
you
should listen to.
And maybe we build something

606
00:29:47,820 --> 00:29:50,920
out, sort of
along the lines
of, this is how the show works.

607
00:29:50,920 --> 00:29:52,420
Here's how the
community
functions.

608
00:29:52,420 --> 00:29:54,564
Here's how we want to get you
involved in
this.

609
00:29:54,564 --> 00:29:56,800
Oh, and by the way, if you're
new to podcasting, here's
what

610
00:29:56,800 --> 00:29:59,056
I can do to help you out,
because then we're thinking


611
00:29:59,064 --> 00:30:01,260
about that business.
Piece at the front end as well.

612
00:30:01,740 --> 00:30:03,345
Marc Ronick: Thank you, Ralph,

yeah.

613
00:30:03,345 --> 00:30:06,624
And Jody Kringle in the YouTube
chat says, careful with
the

614
00:30:06,624 --> 00:30:09,388
stuff that auto plays.
Totally agree with you, Jody, it

615
00:30:09,388 --> 00:30:13,140

drives me crazy when I land on
a page and something just starts

616
00:30:13,140 --> 00:30:15,264

playing automatically.
Ralph Estep Jr: Well, that's


617
00:30:15,272 --> 00:30:18,076
where I had that same problem.
Mark, and I moved away from


618
00:30:18,084 --> 00:30:21,188
posting it on YouTube, and I use
a product called voomly.

619
00:30:21,188 --> 00:30:24,722
And
with voomly, I can create
my own playlists, because that's

620
00:30:24,722 --> 00:30:28,340
the
problem with YouTube, is
once you put one thing up there,

621
00:30:28,340 --> 00:30:30,476
then
it automatically goes
into this, you know, array of

622
00:30:30,476 --> 00:30:31,760
different
things.
That's one of the benefits.

623
00:30:31,760 --> 00:30:33,440
And there's other
products
that do it.

624
00:30:33,440 --> 00:30:36,515
But I love voomly, because then
I can put a
playlist of just

625
00:30:36,515 --> 00:30:38,852
what I want them to hear in that
order.

626
00:30:38,852 --> 00:30:42,145
So
that's something if you're
a podcast or a content creator,

627
00:30:42,145 --> 00:30:45,898
and YouTube's free, I get it,
but this gives you the ability


628
00:30:45,906 --> 00:30:48,783
to really control the narrative.
So that, to me, is just more


629
00:30:48,791 --> 00:30:51,011
beneficial.
Marc Ronick: I hear that, and I

630
00:30:51,011 --> 00:30:54,730
know there are some ways to go
into certain YouTube videos and

631
00:30:54,730 --> 00:30:58,580
change that auto play setting,
because mine doesn't auto play


632
00:30:58,588 --> 00:31:01,528
when you land on that.
Grow your show page at

633
00:31:01,528 --> 00:31:03,971
podcasting, morning
show.com
but I don't know.

634
00:31:03,971 --> 00:31:06,720
With playlists, I don't play
with
them enough to know if

635
00:31:06,720 --> 00:31:08,754
you can turn on or off the auto
play.


636
00:31:08,762 --> 00:31:12,540
But I'm almost certain you could
turn that off if you wanted to.

637
00:31:13,200 --> 00:31:14,692
Ralph Estep Jr: Yeah, I do that
with voom Lee on mine.

638
00:31:14,692 --> 00:31:16,812
Like I have a little button you
have to
push play.

639
00:31:16,812 --> 00:31:19,664
And that's a decision point that
you can make, because
that is

640
00:31:19,664 --> 00:31:22,240
frustrating if every time you go
to somebody's
website started,

641
00:31:22,240 --> 00:31:23,525
hey, welcome.
It's like, whoa.

642
00:31:23,525 --> 00:31:25,170
Stop dude, calm
down a little
bit.

643
00:31:25,170 --> 00:31:25,640
Yeah.
Good.

644
00:31:25,640 --> 00:31:27,245
Good point.
Jody, Marc Ronick: yep.

645
00:31:27,245 --> 00:31:29,590
And Jody says
what she really
means is auto playing when

646
00:31:29,590 --> 00:31:32,240
someone arrives on
the site,
not what comes after.

647
00:31:32,240 --> 00:31:34,688
Yeah, that's the way I was

interpreting that.

648
00:31:34,688 --> 00:31:39,670
Jody, thank you appreciate it.
Did anyone
else want to chime

649
00:31:39,670 --> 00:31:41,384
in?
I'm trying to look here.

650
00:31:41,384 --> 00:31:42,680
Junaid, did
you want to chime
in?

651
00:31:43,220 --> 00:31:44,600
Junaid: Yeah, absolutely.
So.


652
00:31:44,608 --> 00:31:47,720
Excellent points on the
different entry points on how


653
00:31:47,728 --> 00:31:50,580
people are introduced to and
Ralph, I'm going to implement


654
00:31:50,588 --> 00:31:53,105
the same thing for my hacks and
hobbies podcast, because right


655
00:31:53,113 --> 00:31:55,715
now it's just a page.
Here's the future episodes, and

656
00:31:55,715 --> 00:32:00,047
people get
to self select.
But I like the idea of actually

657
00:32:00,047 --> 00:32:03,479
guiding them
through that
journey, listener journey,

658
00:32:03,479 --> 00:32:06,665
something that I love.

What kit.com does they have

659
00:32:06,665 --> 00:32:10,505
multiple landing pages for

different people or different

660
00:32:10,565 --> 00:32:12,560
ICPs?
I guess you could say
there's

661
00:32:12,560 --> 00:32:16,595
a there's an ICP or a landing
page for a musician.

662
00:32:16,595 --> 00:32:21,130
How
can a musician use kit.com
which is an email marketing

663
00:32:21,130 --> 00:32:23,690
service.

And then all of the language on

664
00:32:23,690 --> 00:32:27,650
that page is also geared

towards, Hey, your fans, your

665
00:32:27,650 --> 00:32:31,104
music, blah, blah.
So when
you're mentioning

666
00:32:31,104 --> 00:32:34,840
mark, the featured page that you
have of
the podcast, if you

667
00:32:34,840 --> 00:32:39,555
can have different categories
that were
that people can go

668
00:32:39,555 --> 00:32:42,980
deeper into, just like on Apple
podcasts or
Spotify, you can

669
00:32:42,980 --> 00:32:46,055
say, hey, I don't know what I
want to listen
to, but I want

670
00:32:46,055 --> 00:32:48,611
I'm listening.
I want to I'm interested in the

671
00:32:48,611 --> 00:32:51,845
education category, or I'm
interested into entrepreneurship

672
00:32:51,845 --> 00:32:56,043

category or whatever.
So people can then self select

673
00:32:56,043 --> 00:33:00,105
and go down
that path of, hey,
I want to listen to how can I

674
00:33:00,105 --> 00:33:03,656
grow my
show, or how can I
keep listeners on my podcast?

675
00:33:03,656 --> 00:33:06,432
How can
I bring in guests on
my show?

676
00:33:06,432 --> 00:33:10,640
So this could be different

categories that you have four

677
00:33:10,640 --> 00:33:13,280
episodes specific to that

specific topic.

678
00:33:13,280 --> 00:33:16,236
You know what I'm saying?
Something like Marc Ronick:

679
00:33:16,236 --> 00:33:17,249
that.
Yep,
absolutely.

680
00:33:17,249 --> 00:33:19,800
And that's something I take
advantage of as well.


681
00:33:19,808 --> 00:33:23,201
With pod page, you can
categorize your episodes, and


682
00:33:23,209 --> 00:33:27,017
you can actually even put them
into multiple categories.

683
00:33:27,017 --> 00:33:31,586
And I
do that religiously.
I think it's really important,

684
00:33:31,586 --> 00:33:34,965
because
when my listeners are
coming, when our listeners are

685
00:33:34,965 --> 00:33:38,627
coming to
the website, they
can, if they want, they could

686
00:33:38,627 --> 00:33:40,397
actually just
search by
category.

687
00:33:40,397 --> 00:33:44,037
So if they're looking for
monetization
and business

688
00:33:44,037 --> 00:33:47,312
development, they'll go to that
category on
the website, and

689
00:33:47,312 --> 00:33:50,288
then they'll probably find a lot
of money
Monday episodes, even

690
00:33:50,288 --> 00:33:53,825
though we do have a Money Monday
category
as well, right?

691
00:33:53,825 --> 00:33:57,182
But there could be stuff.
If they're looking to
improve

692
00:33:57,182 --> 00:34:00,220
their guest interviews, they
might look for guest
interview

693
00:34:00,220 --> 00:34:03,980
and insights as far as that
section, that category on
our

694
00:34:03,980 --> 00:34:07,661
page, etc, yeah.
So I think it's important to if

695
00:34:07,661 --> 00:34:11,120
you have
that ability, yeah,
create those categories.

696
00:34:11,120 --> 00:34:13,909
Yvonne's been on
stage waiting
patiently.

697
00:34:13,909 --> 00:34:17,074
Good morning to you.
Yvonne, did you
want to add

698
00:34:17,074 --> 00:34:19,748
anything Yvonne: good morning?
Well, I
just want to say I

699
00:34:19,748 --> 00:34:24,018
think you can have multiple
entry points to
your podcast.

700
00:34:24,018 --> 00:34:27,428
I have a welcome video on
YouTube.

701
00:34:27,428 --> 00:34:31,270
I have a
trailer.
Of course, my website is

702
00:34:31,270 --> 00:34:35,103
definitely an entry point,
and
I have favorite episodes that

703
00:34:35,103 --> 00:34:37,940
are on the podcast page,

although they're all the way

704
00:34:37,940 --> 00:34:42,620
down at the bottom, I put a

little I wrote a book, and that

705
00:34:42,620 --> 00:34:48,020
book could be an entry way to my

podcast, because at the end of

706
00:34:48,020 --> 00:34:53,000
the book, I mentioned that I

have a podcast and social media,

707
00:34:53,120 --> 00:34:56,824
I consider that an entry point

for my podcast as well.

708
00:34:57,320 --> 00:34:59,336
Marc Ronick: Yeah, absolutely.

What would you say?

709
00:34:59,336 --> 00:35:02,324
Yvonne, if you.
Had to tell somebody one
entry

710
00:35:02,324 --> 00:35:04,940
point for your podcast,
specifically, what would it be?

711
00:35:05,520 --> 00:35:08,160
Yvonne: I'd send them to my

website like, like, Sid, Marc

712
00:35:08,160 --> 00:35:10,145
Ronick: yeah, Yvonne: yeah, Marc
Ronick: yeah, me, too.

713
00:35:10,145 --> 00:35:11,978
Me
too.
And I gotta say, calling back to

714
00:35:11,978 --> 00:35:14,160
what Ralph was saying.

Oh, Mark, maybe we should put a

715
00:35:14,160 --> 00:35:17,910
video on the homepage.
I don't
know why I hesitate

716
00:35:17,910 --> 00:35:20,864
about that.
I can't Yvonne: I have a video

717
00:35:20,864 --> 00:35:25,020
on the
homepage as well for
for so I have a welcome video on

718
00:35:25,020 --> 00:35:29,100
YouTube,
a welcome video on my
website, and the trailer, which

719
00:35:29,100 --> 00:35:30,903
needs
updating.
Marc Ronick: Are they all the


720
00:35:30,911 --> 00:35:32,861
same?
Yvonne: No, Marc Ronick: okay,

721
00:35:32,861 --> 00:35:34,460
so they're
unique to their
platform.

722
00:35:35,060 --> 00:35:38,600
Yvonne: Yeah, it's just like I

created the the one for YouTube

723
00:35:38,600 --> 00:35:42,580
more recently, and specifically
thinking about how I wanted to

724
00:35:42,580 --> 00:35:45,820
welcome people on YouTube, I

need to probably go back and

725
00:35:45,820 --> 00:35:48,460
look at my welcome video on the
website, because it's been

726
00:35:48,460 --> 00:35:51,392
there for a while, and see how
that's
landing at this point.

727
00:35:51,392 --> 00:35:56,896
Because I feel like I'm making I
feel like
I'm morphing, we'll

728
00:35:56,896 --> 00:36:00,220
say so I may need to make some
updates.

729
00:36:00,400 --> 00:36:02,038
Marc Ronick: Yes, yes.
And I
think that there's

730
00:36:02,038 --> 00:36:05,908
something valuable about
creating a unique
video on

731
00:36:05,908 --> 00:36:09,672
those different platforms.
I think it's showing
a, that

732
00:36:09,672 --> 00:36:13,244
you're making an effort, and B,
you're catering to that
kind

733
00:36:13,244 --> 00:36:15,354
of audience, right?
Like you could, theoretically,

734
00:36:15,354 --> 00:36:18,964
you
could be making a YouTube
video specific for a YouTube

735
00:36:18,964 --> 00:36:21,812
audience,
and a website video
specific to your website

736
00:36:21,812 --> 00:36:23,802
audience, and yeah,
you're
going to say very different

737
00:36:23,802 --> 00:36:25,898
things if you're doing
it that
way, right?

738
00:36:25,898 --> 00:36:28,499
If you're coming to my website
and you see
my welcome video,

739
00:36:28,499 --> 00:36:31,772
I'm going to probably tell you a
little bit
about the website

740
00:36:31,772 --> 00:36:34,520
itself, right, like where you
can find things,
how you can

741
00:36:34,520 --> 00:36:37,336
get started, etc, that's going
to look different
than if I'm

742
00:36:37,336 --> 00:36:41,488
making a specific trailer or
entry point video on
a

743
00:36:41,488 --> 00:36:44,010
platform like YouTube.
Ralph Estep Jr: Now, Mark, you


744
00:36:44,018 --> 00:36:44,985
mentioned you were hesitant to
that.

745
00:36:44,985 --> 00:36:46,280
Let's talk about yeah for
a
second.

746
00:36:46,280 --> 00:36:48,595
So what is your hesitation?
Because I don't take
this the

747
00:36:48,595 --> 00:36:50,800
wrong way, but I don't get Marc
Ronick: it, yeah?

748
00:36:50,800 --> 00:36:52,420
Well, I
don't know that I get
it either.

749
00:36:52,540 --> 00:36:58,720
I think maybe I am just tied to
what a traditional website page

750
00:36:58,720 --> 00:37:01,538
would look like when you land on

the homepage, right?

751
00:37:01,538 --> 00:37:05,650
It's just, it's, it's just like
it took me
a very long time to

752
00:37:05,650 --> 00:37:09,732
move away from long, long intros
on my
podcast, right?

753
00:37:09,732 --> 00:37:13,888
Like, with lots of music and
fanfare and a
professional

754
00:37:13,888 --> 00:37:17,193
voiceover person and like that,
took me a long
time to move

755
00:37:17,193 --> 00:37:20,726
away from it, because I felt
like that's just
how you do a

756
00:37:20,726 --> 00:37:22,740
show, right?
But times change and audiences


757
00:37:22,748 --> 00:37:25,058
change, and you got to cater to
it.

758
00:37:25,058 --> 00:37:28,400
And I think that could be
the
case here for the website as

759
00:37:28,400 --> 00:37:29,930
well.
Just having some kind of


760
00:37:29,938 --> 00:37:32,465
welcome video, I get it.
It makes total sense.

761
00:37:32,465 --> 00:37:36,455
I think it's
just, it's just
one of those locked in neural

762
00:37:36,455 --> 00:37:40,540
pathways in my
brain that I
got to just kind of clean over

763
00:37:40,540 --> 00:37:43,340
and start a new one.

I'm Ralph Estep Jr: gonna

764
00:37:43,340 --> 00:37:46,105
suggest a
book for everybody.
There's a book called sacred

765
00:37:46,105 --> 00:37:50,028
cows make the
best burgers.
And if you're in business or

766
00:37:50,028 --> 00:37:52,458
thinking about
dabbling in
business, go read that book.

767
00:37:52,458 --> 00:37:55,496
Because so many of us
get
stuck in this routine of, well,

768
00:37:55,496 --> 00:37:57,260
this is the way we have to
do
it.

769
00:37:57,260 --> 00:37:59,650
And I think Mark, that's a
little bit of what you're


770
00:37:59,658 --> 00:38:01,940
feeling right there.
And when I've worked with other

771
00:38:01,940 --> 00:38:04,971
organizations, and we've read
the book as sort of a group


772
00:38:04,979 --> 00:38:07,197
building exercise, it's amazing
how many things you think about,

773
00:38:07,197 --> 00:38:09,135

why do I do this?
Well, that's the way we've

774
00:38:09,135 --> 00:38:10,980
always done it.

That doesn't mean it's the best

775
00:38:10,980 --> 00:38:12,880
way to do it.
So just that that
book is one

776
00:38:12,880 --> 00:38:15,255
of the ones that I have.
A few books that I believe
in.

777
00:38:15,255 --> 00:38:17,184
Dale Carnegie's How to Win
Friends and Influence People.


778
00:38:17,192 --> 00:38:20,110
But those two books I've got
that one specifically, you know,

779
00:38:20,110 --> 00:38:21,770

sacred cows make the best
burgers.

780
00:38:21,770 --> 00:38:23,660
It is one you won't
want to
put down.

781
00:38:24,320 --> 00:38:27,056
Marc Ronick: Love that.
Thank
you, Ralph, appreciate

782
00:38:27,056 --> 00:38:29,963
that.
By the way, I failed to let you

783
00:38:29,963 --> 00:38:34,232
all
know that we have a an
evaluation coming up this


784
00:38:34,240 --> 00:38:37,815
Thursday.
So if you want honest, helpful

785
00:38:37,815 --> 00:38:41,474
feedback on your
podcast,
every other Thursday ish, we

786
00:38:41,474 --> 00:38:45,280
review a real show from
our
community with the goal of

787
00:38:45,280 --> 00:38:48,640
helping that podcaster grow and
helping everyone listening

788
00:38:48,640 --> 00:38:51,724
learn from it.
This week, we're
evaluating

789
00:38:51,724 --> 00:38:56,272
the loud quiet, a podcast about
empty nest living,
hosted by

790
00:38:56,272 --> 00:38:59,926
Rick and Clancy Denton.
They are former clients
of

791
00:38:59,926 --> 00:39:04,356
mine and current friends as
well, and I'm looking forward to

792
00:39:04,356 --> 00:39:07,968

hearing everyone's feedback on
the loud quiet coming this


793
00:39:07,976 --> 00:39:11,997
Thursday, May the seventh.
Ralph Estep Jr: I just got a


794
00:39:12,005 --> 00:39:13,812
laugh about what Dr, put into
the private chat.

795
00:39:13,812 --> 00:39:16,340
She says,
Great, now I'm
hungry for Burger, so I'm

796
00:39:16,340 --> 00:39:19,395
looking out my
window here,
and I got cows out here in the

797
00:39:19,395 --> 00:39:22,040
pasture next to me.

Dr, so, like, I've got fresh

798
00:39:22,040 --> 00:39:25,100
beef Right, right out the

window, so I totally understand

799
00:39:25,100 --> 00:39:28,004
what you're saying.
Marc Ronick: I had a burger just

800
00:39:28,004 --> 00:39:29,134

last night.
We made burgers.

801
00:39:29,134 --> 00:39:32,656
So Nan and to you.
Dr, yeah, all
right.

802
00:39:32,656 --> 00:39:36,950
BC, you wanted to add something
as well, BC Babbles: yeah.

803
00:39:36,950 --> 00:39:39,371
And I was
gonna say to your
pause about putting a video

804
00:39:39,371 --> 00:39:42,040
intro trailer on
your website,
and I get it.

805
00:39:42,040 --> 00:39:44,860
We're far past the days of

Myspace, where you hop onto a

806
00:39:44,860 --> 00:39:46,810
website and music automatically
plays.

807
00:39:46,810 --> 00:39:52,360
But one thing I did myself, that
I found I kind of
had the same

808
00:39:52,360 --> 00:39:56,380
effect without the noise, is
instead create a
silent kind

809
00:39:56,380 --> 00:40:00,060
of hodgepodge of action moments
from the show I
created.

810
00:40:00,060 --> 00:40:05,096
This great little reel of just
my reaction to my guests
and

811
00:40:05,096 --> 00:40:08,955
how and their more energetic
moments, completely silent, no


812
00:40:08,963 --> 00:40:11,603
sound whatsoever.
But I found that it still

813
00:40:11,603 --> 00:40:14,477
brought a lot of
traffic to
the website and a lot of

814
00:40:14,477 --> 00:40:18,240
exploration without having to

do a whole full audio trailer

815
00:40:18,600 --> 00:40:20,332
element.
So that could be an
alternate

816
00:40:20,332 --> 00:40:24,680
for you, if the concern is more
audio based and
somewhat

817
00:40:24,680 --> 00:40:27,888
intrusive audio based, if you
get what I'm saying, Marc

818
00:40:27,888 --> 00:40:31,640
Ronick: I do and Jody puts
in
the Oh no, that was not Jody.

819
00:40:31,640 --> 00:40:33,163
That was Ralph.
Did you say
MySpace?

820
00:40:33,163 --> 00:40:35,155
I BC Babbles: didn't say
MySpace.


821
00:40:35,163 --> 00:40:38,942
And I had the best music choices
for anyone who did visit my


822
00:40:38,950 --> 00:40:41,328
MySpace back in the day.
I'll just say that right Marc

823
00:40:41,328 --> 00:40:43,750
Ronick: now.
Is that ever
coming back D.R.

824
00:40:43,750 --> 00:40:45,100
Fay: past?
Feeling the
past?

825
00:40:45,160 --> 00:40:46,640
Marc Ronick: It is I feel like

that.

826
00:40:46,640 --> 00:40:49,600
There's somebody trying to make
an effort to bring MySpace


827
00:40:49,608 --> 00:40:51,450
back.
Yeah, I don't know.

828
00:40:51,450 --> 00:40:56,166
Jody in the chat did say I have
a
video on my voice over

829
00:40:56,166 --> 00:41:00,680
website, actually, but people do
kind of
have to look for it.

830
00:41:00,680 --> 00:41:03,440
It's lower on the page, yeah.
Well, if
you're going to do

831
00:41:03,440 --> 00:41:06,120
that, I would say Jody, put that
up toward the
top.

832
00:41:06,360 --> 00:41:08,709
Why not?
BC Babbles: Mine's in the hero


833
00:41:08,717 --> 00:41:10,344
section, Marc Ronick: yeah,
yeah.

834
00:41:10,344 --> 00:41:12,360
Why
not?
I'm definitely going to consider

835
00:41:12,360 --> 00:41:16,320
using that all right.

Look, I want to do this here.

836
00:41:16,320 --> 00:41:17,568
Let's see.
We have 15 minutes.

837
00:41:17,568 --> 00:41:20,012
I
want to try a little
exercise with everybody.

838
00:41:20,012 --> 00:41:24,700
If anybody is
interested a
little live exercise for the

839
00:41:24,700 --> 00:41:28,354
room.
So if I
were brand new to your

840
00:41:28,354 --> 00:41:32,547
podcast, what episode, and I'm
making
that distinction very

841
00:41:32,547 --> 00:41:36,191
clear, what episode should I
start
with, and why?

842
00:41:36,191 --> 00:41:39,812
Where would you send me to a
specific episode?


843
00:41:39,820 --> 00:41:44,000
Anyone have any thoughts, or is
the silence Ralph Estep Jr: an

844
00:41:44,000 --> 00:41:46,666
indication So
Mark, I think
that's a great thing to think

845
00:41:46,666 --> 00:41:49,186
about, because I
think all of
us need to build an intentional

846
00:41:49,186 --> 00:41:51,630
first episode.
I
think it's, I don't think

847
00:41:51,630 --> 00:41:54,068
it's a good idea to say, well,
go to
this one, because I

848
00:41:54,068 --> 00:41:56,760
think you need to have some the
end in
mind for that.

849
00:41:56,760 --> 00:42:00,372
So maybe you have an entry point
episode that that
is sort of

850
00:42:00,372 --> 00:42:02,360
evergreen, but maybe needs to be
updated frequently.


851
00:42:02,368 --> 00:42:05,046
You know, I'll give you a great
example that my morning show.

852
00:42:05,046 --> 00:42:08,208
I
just launched a thing called
faithful fundamentals, which is

853
00:42:08,208 --> 00:42:11,430
using that the words, the
letters and faithful to define


854
00:42:11,438 --> 00:42:12,975
how to answer a particular
question.

855
00:42:12,975 --> 00:42:16,207
So what I'm doing
right now
with my team is we're actually

856
00:42:16,207 --> 00:42:20,154
building that quote
first
episode to send somebody to so

857
00:42:20,154 --> 00:42:22,288
they understand how Ralph

talks about these things.

858
00:42:22,288 --> 00:42:25,030
So to answer your question
directly, I
think you have to

859
00:42:25,030 --> 00:42:27,775
be intentional about that and
build that first
episode with

860
00:42:27,775 --> 00:42:31,632
the end in mind of what you want
your listeners to
do and how

861
00:42:31,632 --> 00:42:34,400
they connect to the show, what
the value is for
them.

862
00:42:34,400 --> 00:42:37,688
I think if you just send them to
I'll go listen to my
latest

863
00:42:37,688 --> 00:42:39,088
one.
Again, if they don't have

864
00:42:39,088 --> 00:42:41,560
context and they don't

understand how you do the things

865
00:42:41,560 --> 00:42:43,306
you do.
I'm not sure that's
going to

866
00:42:43,306 --> 00:42:45,610
be terribly effective.
Marc Ronick: So Ralph, do you


867
00:42:45,618 --> 00:42:47,560
have a first episode that you
would send people to?

868
00:42:47,740 --> 00:42:49,780
Ralph Estep Jr: I'm working on

it right now, actually, because

869
00:42:49,840 --> 00:42:51,600
I've kind of changed the way I'm

looking at this.

870
00:42:51,600 --> 00:42:54,106
Now I will tell you what the
content creators
accountant I

871
00:42:54,106 --> 00:42:57,064
actually send them to the first
episode, because I
built that

872
00:42:57,064 --> 00:43:00,015
with the intention of, hey, if
you're new to this,
here's who

873
00:43:00,015 --> 00:43:03,360
I am, here's what I do, here's
what I promise to
give you.

874
00:43:03,360 --> 00:43:06,918
Now I've morphed a little bit,
and I've probably
improved my

875
00:43:06,918 --> 00:43:10,308
performance side of that so, but
all that said, I
think it's

876
00:43:10,308 --> 00:43:12,172
still valuable.
So I in that particular case,

877
00:43:12,172 --> 00:43:15,264
that
one is the go to one,
it's the first one, so you

878
00:43:15,264 --> 00:43:17,100
understand.

And those episodes, actually, I

879
00:43:17,100 --> 00:43:19,292
feel like build off one of after

another.

880
00:43:19,292 --> 00:43:22,160
So in that case, that particular
show works really
well.

881
00:43:22,700 --> 00:43:24,800
Marc Ronick: Thank you.
Ralph
and Sid wanted to chime

882
00:43:24,800 --> 00:43:26,712
in, and then so did BC, go
ahead.

883
00:43:26,712 --> 00:43:28,808
Sid.
Sid Meadows: So depending on who

884
00:43:28,808 --> 00:43:31,538

they are, so if I'm talking to
them, or I'm texting them, or


885
00:43:31,546 --> 00:43:33,980
whatever, depending on who they
are, will depend on where I send

886
00:43:33,980 --> 00:43:35,420

them.
So if they're a CEO of a

887
00:43:35,420 --> 00:43:39,242
company, I'm going to send them
to one of my favorite CEO

888
00:43:39,242 --> 00:43:41,149
chats.
If they're a dealer and own a


889
00:43:41,157 --> 00:43:44,245
dealership, I'm going to send
them to one of my favorite


890
00:43:44,253 --> 00:43:46,639
dealer owner podcasts, right?
If they're an interior designer,

891
00:43:46,639 --> 00:43:49,330
I
may send them to a one of
the episodes about product


892
00:43:49,338 --> 00:43:51,306
development and how products are
developed.

893
00:43:51,306 --> 00:43:55,416
So if I know who they
are, I'm
going to pick a episode to tell

894
00:43:55,416 --> 00:43:59,352
them where to start, so
that
it the message in that episode

895
00:43:59,352 --> 00:44:02,340
will resonate with them,

because the goal is, obviously,

896
00:44:02,340 --> 00:44:04,620
when they start listening, to

keep listening and to follow the

897
00:44:04,620 --> 00:44:06,588
show.
Marc Ronick: I love that answer.

898
00:44:06,588 --> 00:44:07,004


Thank you.

899
00:44:07,004 --> 00:44:09,576
Sid, I think that is quite
intentional, right?

900
00:44:09,576 --> 00:44:14,200
It's
really picking it based
on who's asking sharing a show

901
00:44:14,200 --> 00:44:16,850
that makes
sense.
And again, that's where I think

902
00:44:16,850 --> 00:44:20,385
categorizing your episodes
is
going to come in handy for you,

903
00:44:20,385 --> 00:44:23,550
because I don't believe
that a
lot of us off the top of our

904
00:44:23,550 --> 00:44:26,540
head, because based on some
of
the silence when I asked the

905
00:44:26,540 --> 00:44:30,440
question, I think if we don't

have that answer off the top of

906
00:44:30,440 --> 00:44:31,945
our head, we got to think

quickly.

907
00:44:31,945 --> 00:44:35,180
We only have a few minutes,
possibly to convince
somebody

908
00:44:35,180 --> 00:44:39,712
to listen, or at least to send
somebody to the right
episode

909
00:44:39,712 --> 00:44:42,805
to listen to.
So yeah, I strongly urge people

910
00:44:42,805 --> 00:44:47,420
to think
along those same
lines as Sid and yeah, have have

911
00:44:47,420 --> 00:44:51,280
certain
types of episodes on
the ready based on the people

912
00:44:51,280 --> 00:44:52,930
you're
interacting with, all
right?

913
00:44:52,930 --> 00:44:54,940
BC you're up, my friend, go for
it.

914
00:44:54,360 --> 00:44:57,165
BC Babbles: So if I was going to

direct somebody to

915
00:44:57,165 --> 00:45:00,372
caffeination nation, I would
direct them to
Episode 34 War,

916
00:45:00,372 --> 00:45:03,081
and that's for a couple of
reasons.

917
00:45:03,081 --> 00:45:06,412
For context,
that episode
discusses revoking resignations,

918
00:45:06,412 --> 00:45:09,950
mediation with
narcissists and
job interview scams.

919
00:45:09,950 --> 00:45:13,758
One, because it's one of
my
more heated episodes, but again,

920
00:45:13,758 --> 00:45:17,558
it's one of those great,
you
know, just talking realistically

921
00:45:17,558 --> 00:45:21,935
about situations
like I
mentioned, but also because that

922
00:45:21,935 --> 00:45:25,641
is, and I mentioned
this a
while ago, when talking about my

923
00:45:25,641 --> 00:45:28,365
show, is that it's one
episode
off of which there is a

924
00:45:28,365 --> 00:45:32,445
caffeinated take, which is my

premium content, or premium

925
00:45:32,445 --> 00:45:36,680
content, where I go on kind of a

more of a more unhinged

926
00:45:36,680 --> 00:45:40,053
response on a particular topic.
So I
would direct them to that

927
00:45:40,053 --> 00:45:41,850
episode one, because they're

going to relate to it, if

928
00:45:41,850 --> 00:45:44,730
they've been through job scams

or having mediation with a

929
00:45:44,730 --> 00:45:48,150
narcissistic boss, or if they

may have, like, submitted their

930
00:45:48,150 --> 00:45:50,730
resignation too early and then

wanted to change their mind for

931
00:45:50,730 --> 00:45:55,266
whatever reason.
But also
because I go into a

932
00:45:55,266 --> 00:45:59,768
more structured, more, I think,
more
relatable, emotionally

933
00:45:59,768 --> 00:46:02,365
charged rant, which is premium
content.


934
00:46:02,373 --> 00:46:06,567
So I think that would be that's
a great opportunity to get them

935
00:46:06,567 --> 00:46:09,267
into the show.
It gives them a more fully

936
00:46:09,267 --> 00:46:12,867
flushed out potential
of what
they can experience with the

937
00:46:12,867 --> 00:46:14,427
show.
Lead them potentially
to

938
00:46:14,427 --> 00:46:18,159
become an early paid subscriber,
at least for an
episode, to

939
00:46:18,159 --> 00:46:20,886
check it out.
Caveat for it as well.

940
00:46:20,886 --> 00:46:22,848
That's my
reasoning for that
episode.

941
00:46:22,848 --> 00:46:27,108
So episode 34 would be my my go
to
direction for any new

942
00:46:27,108 --> 00:46:30,746
listeners of the podcast.
Ralph Estep Jr: BC I have a


943
00:46:30,754 --> 00:46:33,150
question for you, yes.
So you use the word unhinged,

944
00:46:33,150 --> 00:46:37,280
and I
want to hear that.
Why when I go to listen to one

945
00:46:37,280 --> 00:46:38,960
of those?
But
you are intentional in

946
00:46:38,960 --> 00:46:42,242
putting that behind the paywall.
I'm
wanting to understand what

947
00:46:42,242 --> 00:46:45,730
your thought process is there.
BC Babbles: My thought process


948
00:46:45,738 --> 00:46:48,160
there is that, wow, he Marc
Ronick: wants to make
money.

949
00:46:49,780 --> 00:46:52,300
BC Babbles: My thought process

is, you know, for any given

950
00:46:52,300 --> 00:46:56,260
episode of the show, I want to

make sure that I'm taking the

951
00:46:56,260 --> 00:47:00,540
seriousness of any given

situation and providing real,

952
00:47:00,540 --> 00:47:03,960
actionable advice, like from my
perspective, with my experience

953
00:47:03,960 --> 00:47:07,140
with the narcissistic boss, or

wanting to leave a job or trying

954
00:47:07,200 --> 00:47:10,680
to figure out this weird

interview situation, what can I

955
00:47:10,680 --> 00:47:12,917
provide to the listener?
And
that's my kind of any

956
00:47:12,917 --> 00:47:16,196
given episode aim.
But I also feel
like there

957
00:47:16,196 --> 00:47:20,636
are, there's a capacity to be
more emotionally
based and to

958
00:47:20,636 --> 00:47:25,396
just really kind of want to vent
about one of the
many pitfalls

959
00:47:25,396 --> 00:47:29,684
I think our hiring system, our
job pool system,
has, whether

960
00:47:29,684 --> 00:47:33,986
or not it's job scams, whether
or not it's going
through

961
00:47:33,986 --> 00:47:37,232
personally, I've been through 10
rounds of the
interview for a

962
00:47:37,232 --> 00:47:40,432
single company to be told, No, I
didn't get the
job, but

963
00:47:40,432 --> 00:47:43,213
without any kind of feedback.
And I'm the kind of
person who

964
00:47:43,213 --> 00:47:46,072
will, you know, despite all the
time I've
invested, I'll be

965
00:47:46,072 --> 00:47:48,040
like, thank you so much for the
consideration.

966
00:47:48,040 --> 00:47:50,725
I enjoyed talking to you.
Is there any kind of
feedback

967
00:47:50,725 --> 00:47:52,930
you can provide?
Because I want to be more


968
00:47:52,938 --> 00:47:55,120
prepared for the future and get
nothing in return.

969
00:47:55,120 --> 00:47:58,692
And you know,
to have that
moment of like, wow, I spent 10

970
00:47:58,692 --> 00:48:02,504
interviews with
you, and you
can give me nothing back that

971
00:48:02,504 --> 00:48:04,758
lets me know, like
what's
going on.

972
00:48:04,758 --> 00:48:08,370
So providing that more kind of
raw, relatable
moment as a

973
00:48:08,370 --> 00:48:12,460
premium bit of content, I think,
is a great way
to kind of

974
00:48:12,460 --> 00:48:16,048
emotionally draw people in who
are looking for
that more

975
00:48:16,048 --> 00:48:19,352
unfiltered.
I need someone to rage with me

976
00:48:19,352 --> 00:48:22,200
about
how the system just
doesn't work.

977
00:48:22,200 --> 00:48:24,844
Right now, Ralph Estep Jr: can I
interject
something real

978
00:48:24,844 --> 00:48:26,539
quick?
Because my concern is, if I'm

979
00:48:26,539 --> 00:48:30,539
new to your
show and the first
interaction I have
with you is

980
00:48:30,539 --> 00:48:33,435
go buy something, do you worry
that that chases
people off?

981
00:48:33,435 --> 00:48:35,859
I'm not saying it's the wrong
approach, because, you
know, I

982
00:48:35,859 --> 00:48:38,443
love money, so I'm all about
making money with your
stuff.

983
00:48:38,443 --> 00:48:41,457
But I'm just wondering, before I
get to know you well is
that,

984
00:48:41,457 --> 00:48:44,627
is that a push that you worry
about being too far a push


985
00:48:44,635 --> 00:48:46,200
right away?
BC Babbles: No, and that's why


986
00:48:46,208 --> 00:48:48,000
it's not an immediate push in
the episode.

987
00:48:48,000 --> 00:48:51,300
So I don't know.

I'm going to have a caffeine to

988
00:48:51,300 --> 00:48:55,020
take until I get to the story.

So if I'm covering the story,

989
00:48:55,020 --> 00:48:58,680
reading it in the moment and

providing the feedback that I

990
00:48:58,920 --> 00:49:02,640
have already thought about, but
if I find myself continuing to

991
00:49:02,640 --> 00:49:06,300
push and push and push and I

feel it coming on, that's when

992
00:49:06,300 --> 00:49:09,072
I'll stop in that moment say, I
think there'll be a cafe to

993
00:49:09,072 --> 00:49:12,385
take for this topic, so come
back
later, or at least

994
00:49:12,385 --> 00:49:15,105
subscribe for free to the
channel to keep an
eye out for

995
00:49:15,105 --> 00:49:16,781
it.
But it's never an opening pitch,

996
00:49:16,781 --> 00:49:20,421
it's never an
immediate CTA.
It's in the moment when I feel

997
00:49:20,421 --> 00:49:23,877
that a
particular story is
triggering me a bit more in the

998
00:49:23,877 --> 00:49:26,649
emotional
sex, so it's kind of
an opportunistic thing, but it's

999
00:49:26,649 --> 00:49:28,965

never the first CTA by any
means.

1000
00:49:29,060 --> 00:49:30,926
Marc Ronick: Very cool.
Thank
you.

1001
00:49:30,926 --> 00:49:33,030
BC, thank you, Ralph for those
questions.

1002
00:49:33,030 --> 00:49:37,388
All right,
before we wrap up,
I want to go here for a second.

1003
00:49:37,388 --> 00:49:40,887
A lot of
podcast apps
naturally push the latest

1004
00:49:40,887 --> 00:49:42,894
episode, right?
That
means that the latest

1005
00:49:42,894 --> 00:49:46,588
episode often becomes the
default entry
point, even if

1006
00:49:46,588 --> 00:49:48,735
it wasn't designed for a new
listener.

1007
00:49:48,735 --> 00:49:52,990
And
I think that puts a lot of
pressure on one episode, or at


1008
00:49:52,998 --> 00:49:55,972
least it could.
So I'm curious, if you're

1009
00:49:55,972 --> 00:49:58,446
feeling that pressure,
how
much pressure, and I'm asking

1010
00:49:58,446 --> 00:50:00,042
this to all of you

participating.

1011
00:50:00,042 --> 00:50:01,932
Ink.
How much pressure are we putting

1012
00:50:01,932 --> 00:50:04,500
on the
latest episode to
represent the whole show?

1013
00:50:04,500 --> 00:50:08,754
And I'll throw in
this, are we
thinking about that when we're

1014
00:50:08,754 --> 00:50:11,880
putting out and
constructing
the latest episode?

1015
00:50:12,360 --> 00:50:14,574
Do you feel like that's a lot of

pressure?

1016
00:50:14,574 --> 00:50:16,152
Anybody?
Ralph Estep Jr: And Mark, one of

1017
00:50:16,152 --> 00:50:18,898

the things that I love about
true fans with Sam Sethi is he


1018
00:50:18,906 --> 00:50:22,520
actually allows you to pin a
featured episode in his player.

1019
00:50:22,640 --> 00:50:24,340
Marc Ronick: Yeah, Ralph Estep
Jr: and I think
that's really

1020
00:50:24,340 --> 00:50:26,954
a great idea.
I would like to see more of the

1021
00:50:26,954 --> 00:50:30,110
apps do that, because I agree
with you, I think there's a lot

1022
00:50:30,110 --> 00:50:32,654
of pressure, because what if
it's not so great this week,


1023
00:50:32,662 --> 00:50:36,140
like you had an off day or or
today's show just wasn't what


1024
00:50:36,148 --> 00:50:38,288
you normally bring.
It still provides value.

1025
00:50:38,288 --> 00:50:41,935
But is it that
go to thing?
Because, like you've said, you

1026
00:50:41,935 --> 00:50:44,620
might get one
chance for
somebody to click on that, hear

1027
00:50:44,620 --> 00:50:47,312
the first five
minutes, or the
first two minutes of that and

1028
00:50:47,312 --> 00:50:48,856
go, Ah, this
clown's out of
his mind.

1029
00:50:48,856 --> 00:50:51,052
I'm not going to listen to this
one
again.

1030
00:50:51,052 --> 00:50:54,050
Whereas, if you can pin a
featured episode that you really

1031
00:50:54,050 --> 00:50:57,299

feel like you nailed a home
run on, I think that would be

1032
00:50:57,299 --> 00:50:59,320
more
valuable mark.
I think it's a very good point.

1033
00:50:59,560 --> 00:51:01,839
Marc Ronick: Thank you.
And I am
making a note here.

1034
00:51:01,839 --> 00:51:06,756
We will put the link to true
fans, the
podcasting hosting

1035
00:51:06,756 --> 00:51:10,032
platform, in the show notes.
But that's also
true fans.

1036
00:51:10,032 --> 00:51:16,250
Dot F M and I know our true fans
winner, who won a
free year of

1037
00:51:16,250 --> 00:51:19,479
subscription to true fans,
Austin, is in the
audience.

1038
00:51:19,479 --> 00:51:22,640
Austin, if you want to put in
the chat, I'm curious.


1039
00:51:22,648 --> 00:51:25,006
Have you started yet?
Have you taken advantage?

1040
00:51:25,006 --> 00:51:27,654
Would love to
hear that.
D.R.

1041
00:51:27,654 --> 00:51:32,774
Fay: And it's not only
fans.
Yes, true Marc Ronick: fans.

1042
00:51:32,774 --> 00:51:34,717
True fans,
not only fans.
D.R.

1043
00:51:34,717 --> 00:51:38,704
Fay: I always feel like I
have
to say that whenever I hear Marc

1044
00:51:38,704 --> 00:51:40,660
Ronick: I'll tell you what.

I was just going to share that.

1045
00:51:40,660 --> 00:51:44,320
I think this week, all of our

shows and last week, for that

1046
00:51:44,320 --> 00:51:46,780
matter, because we've only had

two this week, last week and

1047
00:51:46,780 --> 00:51:50,140
this week we I think any one of
the episodes we've had could be

1048
00:51:50,740 --> 00:51:52,344
great entry points for a new

listener.

1049
00:51:52,344 --> 00:51:55,128
I think that we've been having
really strong
conversations

1050
00:51:55,128 --> 00:51:57,400
that could help a lot of
podcasters.

1051
00:51:57,400 --> 00:52:00,708
So I think,
yeah, I think any
of our episodes from last week

1052
00:52:00,708 --> 00:52:04,140
and this
week, if those are
the ones that somebody landed on

1053
00:52:04,140 --> 00:52:07,080
first, I'd be
perfectly happy
with that.

1054
00:52:07,080 --> 00:52:09,740
Yeah, all right.
So I think look, when
we're

1055
00:52:09,740 --> 00:52:13,344
talking about entry points and
we're talking about, yeah,
the

1056
00:52:13,344 --> 00:52:18,434
front door, the front porch,
etc, I think today's, I think we

1057
00:52:18,434 --> 00:52:21,878

got to think about really
putting our best foot forward.


1058
00:52:21,886 --> 00:52:25,330
It's like our entry point is
like a book cover, right?

1059
00:52:25,330 --> 00:52:29,339
We
want to make sure that
people are understanding right

1060
00:52:29,339 --> 00:52:33,160
away
that they're given
something that they can take in

1061
00:52:33,160 --> 00:52:35,489
and say,
Yeah, this is a good
show.

1062
00:52:35,489 --> 00:52:38,380
This is a show that I need, that
I
want, right?

1063
00:52:38,380 --> 00:52:40,932
So we got to make that easy for
them.

1064
00:52:40,932 --> 00:52:44,284
We don't
want them to shuffle
through dozens of episodes to

1065
00:52:44,284 --> 00:52:48,166
try to
find the right one.
Send them to a place, whether

1066
00:52:48,166 --> 00:52:51,187
it's a landing
page
specifically for new podcasters,

1067
00:52:51,187 --> 00:52:54,580
or maybe you are
hand
selecting episodes, like Sid

1068
00:52:54,580 --> 00:52:58,137
does, but we can't always
hand
select our episodes to people

1069
00:52:58,137 --> 00:53:00,988
who might just discover
us on
their own, right?

1070
00:53:00,988 --> 00:53:03,897
So we got to try to make it easy
for
them.

1071
00:53:03,897 --> 00:53:08,364
I think even at the beginning of
our shows, just a
one line, hi

1072
00:53:08,364 --> 00:53:12,205
to all of our new listeners.
If you're new to this
show,

1073
00:53:12,205 --> 00:53:14,805
this might not be your best show
to start with.

1074
00:53:14,805 --> 00:53:16,380
Here's
where I think you
should start.

1075
00:53:16,680 --> 00:53:18,993
Just give them that and keep

moving right.

1076
00:53:18,993 --> 00:53:20,870
Like you don't have to harp on
it.

1077
00:53:20,870 --> 00:53:22,880
You don't
have to take up a
ton of time.

1078
00:53:23,060 --> 00:53:25,940
But when you say that, hello,

like when I say good morning

1079
00:53:25,940 --> 00:53:29,300
again, podcasting morning show,
and I do my little intro, I

1080
00:53:29,300 --> 00:53:31,940
could quickly just say and if

you're a new listener to the

1081
00:53:31,940 --> 00:53:35,060
podcasting morning show, go

check out our favorite section

1082
00:53:35,120 --> 00:53:38,480
on podcasting morning show.com,
and then keep going.

1083
00:53:38,480 --> 00:53:42,970
But that, that one quick line
could make a
huge difference

1084
00:53:42,970 --> 00:53:47,284
and convert somebody who's just
stopping by
into a regular

1085
00:53:47,284 --> 00:53:48,760
listener.
Great conversation today,

1086
00:53:48,760 --> 00:53:50,560
everybody.

Thank you for being here.

1087
00:53:50,560 --> 00:53:53,728
And tomorrow, we're covering all
the
headlines around the world

1088
00:53:53,728 --> 00:53:57,835
of podcasting, all the ones that
we
think you as an independent

1089
00:53:57,835 --> 00:54:01,860
DIY podcaster would want to hear

about and want to hear our

1090
00:54:01,860 --> 00:54:05,700
thoughts and opinions on so come

join us. 8am Eastern at

1091
00:54:05,700 --> 00:54:07,896
podcasting morning

show.com/join, us.

1092
00:54:07,896 --> 00:54:12,060
And if you want to support the
show,
podcasting morning

1093
00:54:12,060 --> 00:54:15,540
show.com/support, and you can

make some kind of financial

1094
00:54:15,540 --> 00:54:20,399
contribution to this show if

it's been of service to you.

1095
00:54:20,399 --> 00:54:23,612
So until tomorrow, make it a
great
day.

1096
00:54:23,612 --> 00:54:24,800
Everybody.
Take care.

1097
00:54:24,800 --> 00:54:24,920
Ralph Estep Jr: Bye.