509. The Lie Keeping Podcasters Broke

1
00:00:06,060 --> 00:00:09,474
Marc Ronick: Good morning

podcasters, today is Monday.

2
00:00:09,474 --> 00:00:14,319
May the Fourth be with you 2026
and
today, creator

3
00:00:14,319 --> 00:00:18,459
monetization gets honest as we
explore why so many
talented

4
00:00:18,459 --> 00:00:21,632
podcasters stay broke despite
consistently creating
great

5
00:00:21,632 --> 00:00:25,721
content, and what it actually
means to turn attention
into

6
00:00:25,721 --> 00:00:28,011
income.
So if you're listening live on

7
00:00:28,011 --> 00:00:30,715
clubhouse, hit
the share
button, top right hand side of

8
00:00:30,715 --> 00:00:33,460
the screen and share it

however clubhouse lets you.

9
00:00:33,460 --> 00:00:36,705
And if you're catching us via

podcast, YouTube, LinkedIn, etc,

10
00:00:36,705 --> 00:00:39,330
please share this with a fellow
podcaster.

11
00:00:39,330 --> 00:00:43,421
And now give us about 30 seconds
and we'll get things
rolling.

12
00:00:43,421 --> 00:00:54,520
Thanks for being here.
The podcasting morning chat is


13
00:00:54,528 --> 00:00:58,458
powered by ironic media helping
podcasters launch polish and


14
00:00:58,466 --> 00:01:02,646
grow great shows, and by content
creators accountant helping


15
00:01:02,654 --> 00:01:12,255
creators build real business
behind their content.

16
00:01:12,255 --> 00:01:23,811
Good
morning again.
Podcasting morning chat, thank

17
00:01:23,811 --> 00:01:25,995
you so much.

Oh podcasting morning show.

18
00:01:27,315 --> 00:01:29,380
Thank you so much for being

here.

19
00:01:29,380 --> 00:01:33,847
I am your host, Mark ronick and
currently on stage
with me, my

20
00:01:33,847 --> 00:01:37,992
co hosts, DR Fay, Ralph Estep,
Alex Ballish, Sid
meadows,

21
00:01:37,992 --> 00:01:41,820
Jonathan Howard and BC babbles.
You can learn more
about them

22
00:01:41,820 --> 00:01:46,380
at podcasting morning
show.com/people, I knew I was


23
00:01:46,388 --> 00:01:48,833
going to say podcasting morning
chat.

24
00:01:48,833 --> 00:01:53,064
I tried my hardest not to
do
it, and I did it.

25
00:01:53,064 --> 00:01:55,373
Oh, well, I think that's
probably why I did
it.

26
00:01:55,373 --> 00:01:58,733
Because I was so focused on not
doing it that, yeah, it just


27
00:01:58,741 --> 00:01:59,735
came.
Are D.R.

28
00:01:59,735 --> 00:02:02,679
Fay: you still writing 2025
on
your Marc Ronick: show.

29
00:02:02,679 --> 00:02:05,376
I'm not doing
that.
I'm not doing that anymore, and

30
00:02:05,376 --> 00:02:07,440
I don't write I
haven't
written a check.

31
00:02:08,758 --> 00:02:10,061
D.R.
Fay: It's been about 10
years

32
00:02:10,061 --> 00:02:12,339
since I've actually Marc Ronick:
written a check,
but I know

33
00:02:12,339 --> 00:02:14,479
what you mean.
There are definitely times where

34
00:02:14,479 --> 00:02:18,549
I was
dating the old rundowns
early in the year with the wrong

35
00:02:18,549 --> 00:02:20,057
year.

Yeah, that happens often.

36
00:02:20,057 --> 00:02:23,883
And by the way, happy Star Wars
Day to
you.

37
00:02:23,883 --> 00:02:28,711
I can't play a lot of different
sounds, but you know,
I'll

38
00:02:28,711 --> 00:02:31,639
play something for Star Wars day
today.

39
00:02:31,639 --> 00:02:35,977
And speaking of
the new
change, the name change, the

40
00:02:35,977 --> 00:02:40,099
time change, my body is not
on
board yet with the new time.

41
00:02:40,639 --> 00:02:43,503
I was up since about four

o'clock this morning.

42
00:02:43,503 --> 00:02:47,690
Woke up naturally and I couldn't
I was
just laying there, not

43
00:02:47,690 --> 00:02:50,025
tossing and turning because I
didn't
want to wake my wife

44
00:02:50,025 --> 00:02:52,299
up.
But I was just laying there,

45
00:02:52,299 --> 00:02:55,679
yeah,
good hour.
Plus trying to teach my body,

46
00:02:55,679 --> 00:02:57,659
this is the new time.

Get used to it.

47
00:02:57,659 --> 00:03:01,171
You can sleep a little bit now,
so we'll see how
that goes.

48
00:03:01,171 --> 00:03:04,319
Hopefully it gets a little
better each day.

49
00:03:04,440 --> 00:03:06,480
Ralph Estep Jr: Me too, Mark,

I'm right there with you, but I

50
00:03:06,480 --> 00:03:09,028
used that time in the gym.
I
added another set to the

51
00:03:09,028 --> 00:03:11,100
weight training, so I made the
time
useful.

52
00:03:11,640 --> 00:03:13,968
Marc Ronick: I'm glad you did,

glad you did.

53
00:03:13,968 --> 00:03:17,868
Ralph, yeah, I got more of a
workout in and more a
more

54
00:03:17,868 --> 00:03:20,799
thorough workout in this morning
than I normally do,
because I

55
00:03:20,799 --> 00:03:22,751
had more time to play with this
morning.

56
00:03:22,751 --> 00:03:24,544
Yeah, so
we'll see how it
goes.

57
00:03:24,544 --> 00:03:27,238
Hopefully this new schedule is
going to
work for a lot of

58
00:03:27,238 --> 00:03:29,645
people.
There are some new people in the

59
00:03:29,645 --> 00:03:33,800

audience here on clubhouse
that I know this time change has

60
00:03:33,800 --> 00:03:37,600

lured them over here, so
that's a good thing, and I

61
00:03:37,600 --> 00:03:41,516
expect to
see more of that as
we go here on the podcasting

62
00:03:41,516 --> 00:03:44,860
morning show.

And also, oh, I was gonna hit

63
00:03:44,860 --> 00:03:47,940
the wrong button, Ralph, but I'm

trying to avoid the the

64
00:03:47,940 --> 00:03:50,688
jingle.
Do you want your podcast


65
00:03:50,696 --> 00:03:52,574
featured on the podcasting
morning show?

66
00:03:52,574 --> 00:03:56,842
Submit a 62nd clip
about your
show, something that gives

67
00:03:56,842 --> 00:03:59,236
people a real feel for
your
podcast.

68
00:03:59,236 --> 00:04:01,764
If we select it, we'll play your
clip.

69
00:04:01,764 --> 00:04:05,415
It'll be
it's fine if it's
audio or video on a future

70
00:04:05,415 --> 00:04:08,307
episode, we'll share
what
stood out to us and introduce

71
00:04:08,307 --> 00:04:11,363
your show to our
community of
podcasters and creators.

72
00:04:11,363 --> 00:04:14,460
Submit your clip now
at
podcasting morning

73
00:04:14,460 --> 00:04:21,140
show.com/spotlight and what I'm
encouraging people to do is

74
00:04:21,140 --> 00:04:26,300
avoid just providing a random

clip from your episode, because

75
00:04:26,300 --> 00:04:28,940
I just think that we'll we're

playing these more like

76
00:04:28,940 --> 00:04:30,340
commercials, if you will, right?



77
00:04:30,348 --> 00:04:34,750
So we want people to really get
a sense of what your podcast is

78
00:04:34,750 --> 00:04:36,816
about.
And yes, hopefully your clips

79
00:04:36,816 --> 00:04:40,857
are doing that for you,
but I
just feel like for what we're

80
00:04:40,857 --> 00:04:44,450
doing, we're going to
first
try with you the host, giving us

81
00:04:44,450 --> 00:04:48,710
a 62nd spiel about
your
podcast, who it serves, how it's

82
00:04:48,710 --> 00:04:51,500
helping them, where and
when
we can find it.

83
00:04:51,500 --> 00:04:52,492
Et cetera.
D.R.

84
00:04:52,492 --> 00:04:54,880
Fay: Like a trailer, Marc
Ronick: yeah, similar to a


85
00:04:54,888 --> 00:04:57,226
trailer, although sometimes I
know people will play a montage

86
00:04:57,226 --> 00:04:59,112
of clips with their trailers,
but yeah.

87
00:04:59,112 --> 00:05:01,886
More like the
tradition.
National trailer that you'd see.

88
00:05:01,886 --> 00:05:05,504
We just want to try
to keep it
to around 60 seconds, which,

89
00:05:05,504 --> 00:05:07,294
Ralph, I know you had
said was
challenging.

90
00:05:07,294 --> 00:05:10,620
You were practicing yourself
just to see
what it would be

91
00:05:10,620 --> 00:05:13,851
like for a content creator to
submit, and
you found it

92
00:05:13,851 --> 00:05:17,864
challenging to keep it within 60
Ralph Estep Jr: I did, but I'm a

93
00:05:17,864 --> 00:05:20,784

pretty verbose fellow, but I
was able to narrow it down to

94
00:05:20,784 --> 00:05:22,782
each
of them.
So it was actually great because

95
00:05:22,782 --> 00:05:25,040
I went back and
redid all of
my trailers.

96
00:05:25,040 --> 00:05:27,500
Because when I went back and

looked at my trailers, man, I

97
00:05:27,500 --> 00:05:30,920
was a lot heavier then, so I re
recorded them and did new

98
00:05:30,920 --> 00:05:32,504
videos, and we're posting those
this week.

99
00:05:32,504 --> 00:05:35,300
So it was sort of a good
exercise for me, because I


100
00:05:35,308 --> 00:05:38,768
just look a lot better now.
Marc Ronick: Congratulations,


101
00:05:38,776 --> 00:05:41,500
Ralph on all the weight loss.
It's awesome to see.

102
00:05:41,500 --> 00:05:44,431
And like
I've said, You've
shared some older content with

103
00:05:44,431 --> 00:05:47,908
us in the
past, and it just
blows me away the transformation

104
00:05:47,908 --> 00:05:51,028
that you've
gone through.
So yeah, kudos to you.

105
00:05:51,028 --> 00:05:53,620
Congratulations to you,
sir.
All right, so that's the

106
00:05:53,620 --> 00:05:56,788
Spotlight Series.
Hopefully you
are interested.

107
00:05:56,788 --> 00:06:00,352
This is no cost to you to do it
either.

108
00:06:00,352 --> 00:06:02,871
It's
just a service that we're
providing to our community.

109
00:06:02,871 --> 00:06:06,242
So
if that's of interest to
you, you want to try to get more

110
00:06:06,242 --> 00:06:10,260
eyes
and ears on your podcast.
I think that's a great way to do

111
00:06:10,260 --> 00:06:12,753

it.
So it is Monday, Monday, which

112
00:06:12,753 --> 00:06:15,084
means we're handing the
reins
to Ralph.

113
00:06:15,084 --> 00:06:18,222
Next week, we'll be back with
our obsession,
worthy podcast

114
00:06:18,222 --> 00:06:20,800
series.
More to come on what that's all

115
00:06:20,800 --> 00:06:23,120
about.

But Ralph, what are we getting

116
00:06:23,120 --> 00:06:26,180
into today for Money Monday?
Ralph Estep Jr: Oh, fantastic.


117
00:06:26,188 --> 00:06:28,280
And welcome everybody.
Good morning on this new time.

118
00:06:28,280 --> 00:06:31,068
It was
nice to be up and the
sun was already up.

119
00:06:31,068 --> 00:06:34,165
That was a beautiful
thing.
But yeah, today I want to start

120
00:06:34,165 --> 00:06:37,520
off with a true or false

question, and I want everybody

121
00:06:37,520 --> 00:06:39,544
to chime in with their responses

to this.

122
00:06:39,544 --> 00:06:44,034
And here's the question, if you
make great
content, the money

123
00:06:44,034 --> 00:06:46,974
will eventually come.
That's the
question, if you

124
00:06:46,974 --> 00:06:49,886
make great content, the money
will
eventually come.

125
00:06:49,886 --> 00:06:52,930
Who believes that's true?
Who believes that's
false, and

126
00:06:52,930 --> 00:06:55,120
who believes it's somewhere in
the middle?

127
00:06:55,599 --> 00:06:57,733
Marc Ronick: I think it could be

somewhere in the middle.

128
00:06:57,733 --> 00:07:01,337
And I think I shared a little
bit
about my own personal

129
00:07:01,337 --> 00:07:04,610
journey on Friday, I think it
was that I
was talking about

130
00:07:04,610 --> 00:07:09,197
the fact that I know that I fell
into the
content creation

131
00:07:09,197 --> 00:07:12,002
trap, right?
Because it is a trap, in my


132
00:07:12,010 --> 00:07:16,559
opinion, and I think to me, for
a long time, especially in the


133
00:07:16,567 --> 00:07:18,933
first half of my business,
right?

134
00:07:18,933 --> 00:07:22,627
So I started ironic media
in
2020 and I'd say the first three

135
00:07:22,627 --> 00:07:27,919
years or so, I got super

wrapped up in in my content, and

136
00:07:27,919 --> 00:07:30,229
feeling like I got to just keep
making great content.

137
00:07:30,229 --> 00:07:35,019
I got to put out as much content
as I
can, because eventually,

138
00:07:35,019 --> 00:07:38,339
one of these videos, one of
these
posts, is going to go

139
00:07:38,339 --> 00:07:42,427
off and 1000s of people are
going to
find me, it's going

140
00:07:42,427 --> 00:07:45,347
to skyrocket my business, my
sales, and
everything's going

141
00:07:45,347 --> 00:07:48,814
to be glorious.
And I'm still waiting
for

142
00:07:48,814 --> 00:07:51,639
that, still waiting for that to
happen.

143
00:07:51,820 --> 00:07:53,188
Ralph Estep Jr: I think that's

the problem.

144
00:07:53,188 --> 00:07:55,750
Mark is, I think a lot of people
dive into it
because they hear

145
00:07:55,750 --> 00:07:58,884
a lot of people say, Well, if
I'm
consistent, if I just put

146
00:07:58,884 --> 00:08:00,820
out the content, magically,
money is
going to appear.

147
00:08:00,820 --> 00:08:03,048
But I want to hear from other
people, because
my people,

148
00:08:03,048 --> 00:08:05,424
because Mark, I agree with you.
I don't think you can
just put

149
00:08:05,424 --> 00:08:07,671
it out there and assume it's
just going to boom, here Marc

150
00:08:07,671 --> 00:08:08,355
Ronick: it is.
Yeah.

151
00:08:08,355 --> 00:08:10,720
Well,
all right, let's go to
BC, and then Dr wants to chime

152
00:08:10,720 --> 00:08:11,320
in.
Go
ahead.

153
00:08:11,320 --> 00:08:12,900
BC, Junaid: yeah.
BC Babbles: Good morning,


154
00:08:12,908 --> 00:08:15,080
everyone.
So I was going to say in the

155
00:08:15,080 --> 00:08:18,180
middle, leaning towards
the
false side of that, so it's

156
00:08:18,180 --> 00:08:19,722
similar to what Mark was saying.



157
00:08:19,730 --> 00:08:23,480
For instance, I just wrote an
article from someone who made


158
00:08:23,488 --> 00:08:28,255
writing on sub sect, eventually
their full time gig there as a


159
00:08:28,263 --> 00:08:31,180
content creator, but they're the
nuances of their journey was


160
00:08:31,188 --> 00:08:33,548
that I'm so sorry.
I've got a really loud Labrador

161
00:08:33,548 --> 00:08:36,467
next to Marc Ronick: me.
That's okay, BC Babbles: so any

162
00:08:36,467 --> 00:08:39,220
non human
sounds is not me.
The nuance of her journey, and

163
00:08:39,220 --> 00:08:42,866
what's inspired
me is that she
had to post consistently for

164
00:08:42,866 --> 00:08:45,711
months before
she saw the
traction.

165
00:08:45,711 --> 00:08:48,819
So great content plays a role.
No
question, you want, you

166
00:08:48,819 --> 00:08:52,479
want to create stuff and send
out stuff
that's aligned with

167
00:08:52,479 --> 00:08:55,561
who you are, what you want to
accomplish, and
of course, the

168
00:08:55,561 --> 00:08:58,803
audience that wants to help find
those
solutions.

169
00:08:58,803 --> 00:09:03,646
But it's I think about putting
so much of
yourself out there

170
00:09:03,646 --> 00:09:06,269
consistently that's aligned,
that eventually
the algorithm

171
00:09:06,269 --> 00:09:09,203
of whatever platform you're on
simply says,
there's no

172
00:09:09,203 --> 00:09:12,459
question about it, this is the
person for that, and
so

173
00:09:12,459 --> 00:09:15,469
therefore the audience has
eventually shown their way to


174
00:09:15,477 --> 00:09:17,451
you.
Marc Ronick: Thank you.

175
00:09:17,451 --> 00:09:22,234
BC, fair
point, and I want to
keep it moving and go to Dr. Dr,

176
00:09:22,234 --> 00:09:26,135
what
say you D.R.
Fay: Well, I'm going to say


177
00:09:26,143 --> 00:09:30,188
not necessarily.
You know, you can have the best

178
00:09:30,188 --> 00:09:36,698
content in the
world and still
not be on people's feeds, still

179
00:09:36,698 --> 00:09:41,198
not get
that traction, still
not get those eyeballs or

180
00:09:41,198 --> 00:09:46,000
earballs, and
that's why you
know organic discovery and also

181
00:09:46,000 --> 00:09:49,648
paid
discovery.
I mean, let's face it, paid

182
00:09:49,648 --> 00:09:53,080
discovery is valid.
Marc Ronick: I think it depends

183
00:09:53,080 --> 00:09:55,132
how you're using it, right,
like there are.

184
00:09:55,132 --> 00:09:59,017
I mean, I'm not going
to say
any way is invalid, but I know

185
00:09:59,017 --> 00:10:00,205
that like for.
Example.

186
00:10:00,205 --> 00:10:04,302
And
maybe Jonathan can chime
in on this, if he wants to, but

187
00:10:04,302 --> 00:10:08,172
I know
that oftentimes we as
creators are discouraged to

188
00:10:08,172 --> 00:10:12,378
boost posts,
boosting posts on
platforms like Instagram, for

189
00:10:12,378 --> 00:10:16,890
example, where
you can just
pay to have that post seen, but

190
00:10:16,890 --> 00:10:20,406
seen by more
people, right get
more visibility on it.

191
00:10:20,406 --> 00:10:23,720
But what I
have found, and
what others have found, is that,

192
00:10:23,720 --> 00:10:27,344
yeah, it gives
that post a
boost, but it doesn't do

193
00:10:27,344 --> 00:10:30,500
anything for content
after
that new content that you're

194
00:10:30,500 --> 00:10:30,800
D.R.
Fay: putting.

195
00:10:30,800 --> 00:10:35,930
Yeah, I was thinking.
I was
thinking of advertising

196
00:10:35,930 --> 00:10:40,900
on players, like those banner

advertisements on players like

197
00:10:40,900 --> 00:10:45,760
overcast, and because you can

advertise your podcast on the

198
00:10:45,940 --> 00:10:48,795
podcast players, Marc Ronick:
yeah, I think true


199
00:10:48,803 --> 00:10:52,095
advertising, like meta ads or
like a service like overcast,


200
00:10:52,103 --> 00:10:55,700
where you can advertise on other
platforms, I think that those


201
00:10:55,708 --> 00:10:58,540
are great ways to do it if you
have a budget for it.

202
00:10:58,539 --> 00:10:59,559
D.R.
Fay: Yeah, exactly.

203
00:10:59,680 --> 00:11:01,620
Ralph Estep Jr: I'm worried

we're taking this in a direction

204
00:11:01,620 --> 00:11:05,040
that I'm concerned about, yeah,
and I don't think it's just

205
00:11:05,040 --> 00:11:06,720
discover.
So I want to make sure
we're

206
00:11:06,720 --> 00:11:08,520
not just talking about
discovery, because it's one


207
00:11:08,528 --> 00:11:10,293
thing for people to know you're
there.

208
00:11:10,293 --> 00:11:13,288
It's another thing.
Does
that put money in your

209
00:11:13,288 --> 00:11:15,100
pocket?
So I just want to add that to


210
00:11:15,108 --> 00:11:17,820
our conversation as we go,
because it's real easy to revert

211
00:11:17,820 --> 00:11:20,832

back to that discussion of,
well, I got this many downloads.

212
00:11:20,832 --> 00:11:22,040


I've got this many completion

213
00:11:22,040 --> 00:11:25,160
rates I got that's great, but

you're still going to be broke

214
00:11:25,160 --> 00:11:27,377
if it's not giving you any money

in the revenue bucket.

215
00:11:27,377 --> 00:11:29,740
So I want to continue the
conversation,
but I want to

216
00:11:29,740 --> 00:11:32,172
steer it a little bit mark,
yeah, because my goal
was to

217
00:11:32,172 --> 00:11:34,889
get to what works to actually
drive revenue dollars
in the

218
00:11:34,889 --> 00:11:37,374
door.
Marc Ronick: That's fair, and I

219
00:11:37,374 --> 00:11:40,939
appreciate you jumping in.
And Gabe in the chat says it's


220
00:11:40,947 --> 00:11:44,363
there's been zero traction with
ads in in his past experiences.

221
00:11:44,363 --> 00:11:46,659

And Gabe, I know, can be a thing

222
00:11:46,659 --> 00:11:49,761
for a lot of people, too.
And I
think that it's also

223
00:11:49,761 --> 00:11:52,434
about knowing really how to do
it
right.

224
00:11:52,434 --> 00:11:56,163
Like meta ads makes it seem
easy, but once you start
using

225
00:11:56,163 --> 00:11:59,475
it, there's a lot you have to
know about and that's why I


226
00:11:59,483 --> 00:12:03,179
brought in somebody to my team
at ironic media, to really, who

227
00:12:03,179 --> 00:12:06,199
really specializes in that?
Because I know that Sure.

228
00:12:06,199 --> 00:12:09,452
I know
a little bit, but I
think I know just enough to be

229
00:12:09,452 --> 00:12:11,293
dangerous and
not in a good
way.

230
00:12:11,293 --> 00:12:13,763
And I Ralph Estep Jr: actually
have a
different experience,

231
00:12:13,763 --> 00:12:16,403
like I've used overcast ads, and
they work
great for me.

232
00:12:16,403 --> 00:12:19,597
Yeah, in fact, I just launched
one, and my
podcast downloads

233
00:12:19,597 --> 00:12:21,879
in the last three days have
tripled.

234
00:12:21,879 --> 00:12:25,783
So you
know, there is but
again, is that putting money in

235
00:12:25,783 --> 00:12:27,619
my pocket?

That's a different discussion.

236
00:12:27,739 --> 00:12:29,703
Can I get more people to

download the episode?

237
00:12:29,703 --> 00:12:32,139
Going to get more people to
listen to the
episode or watch

238
00:12:32,139 --> 00:12:33,739
the episode?
Yes, but does that put money

239
00:12:33,740 --> 00:12:34,993
Junaid: in my Marc Ronick:
pocket?

240
00:12:34,993 --> 00:12:37,456
Fair
enough?
And Jody in the chat, I'm

241
00:12:37,456 --> 00:12:40,059
actually maybe you can read

it, Ralph, because I'm having a

242
00:12:40,059 --> 00:12:42,467
hard time.
Jody's is actually an
old

243
00:12:42,467 --> 00:12:46,143
friend, an old clubhouse friend,
for that matter, but
she's

244
00:12:46,143 --> 00:12:48,219
actually over on YouTube right
now.

245
00:12:48,219 --> 00:12:51,277
Ralph, can you read
that?
Are you able to Ralph Estep Jr:

246
00:12:51,277 --> 00:12:53,260
I'm trying Hold
on a second.
It says, Oh, okay.

247
00:12:53,260 --> 00:12:55,060
Says, Oh, I see my responses are

dumb.

248
00:12:55,540 --> 00:12:56,860
Marc Ronick: Not that one,

sorry.

249
00:12:56,920 --> 00:12:58,000
Ralph Estep Jr: All I see is,

Hi, Jodi.

250
00:12:58,000 --> 00:12:59,330
I got it.
Marc Ronick: I got it.

251
00:12:59,330 --> 00:13:01,215
Oh, Ralph Estep Jr: you got it.
I Marc Ronick: got it here.

252
00:13:01,215 --> 00:13:03,060
Sorry.

It says, I think it's more about

253
00:13:03,060 --> 00:13:06,480
the community, your super fans

somewhere in the middle, the

254
00:13:06,480 --> 00:13:10,314
content needs to be good, but

there's no guarantees.

255
00:13:10,314 --> 00:13:13,008
Yeah, thank you.
Jody Kringle,
appreciate that.

256
00:13:13,008 --> 00:13:16,020
And Alex, I saw you wanted to
chime in as well.

257
00:13:16,440 --> 00:13:19,260
Alex Ballish: Fortunately, you

know, Ralph, hit the nail on the

258
00:13:19,260 --> 00:13:21,374
head.
The fact is, if you have


259
00:13:21,382 --> 00:13:23,588
nothing to sell, nobody's going
to buy it.

260
00:13:23,588 --> 00:13:26,268
I don't care if you
have a
bazillion downloads or not.

261
00:13:26,268 --> 00:13:29,540
It doesn't matter if they

can't pull the trigger, whether

262
00:13:29,540 --> 00:13:34,160
it's a sponsor, whether it's

merch, whether it's whatever it

263
00:13:34,160 --> 00:13:37,040
is.
If you start, and I know
this

264
00:13:37,040 --> 00:13:40,615
might be, you know, people may
like this, may not,
downloads

265
00:13:40,615 --> 00:13:43,425
are important, don't get me
wrong, but that's not how


266
00:13:43,433 --> 00:13:45,940
you're making your money.
You're making your money through

267
00:13:45,940 --> 00:13:47,956

sponsorship.
You're making your money through

268
00:13:47,956 --> 00:13:51,022
product.
And I
know too many broke

269
00:13:51,022 --> 00:13:53,868
podcasters that are quote,
unquote
successful and they

270
00:13:53,868 --> 00:13:55,384
don't have any money.
Why?

271
00:13:55,384 --> 00:13:57,400
Because they
don't have
anything to sell.

272
00:13:57,700 --> 00:14:00,246
That's the problem.
People want
to podcast, but

273
00:14:00,246 --> 00:14:02,625
they don't want to make it a
business.

274
00:14:02,625 --> 00:14:05,150
And when
it comes to
discoverability, how many times

275
00:14:05,150 --> 00:14:06,740
you talk about your
podcast
today?

276
00:14:06,740 --> 00:14:10,080
How many times do you actually
talk to people
about what you

277
00:14:10,080 --> 00:14:12,300
sell?
And I think that's the biggest

278
00:14:12,300 --> 00:14:14,460
problem.
A
lot of times, podcasters

279
00:14:14,460 --> 00:14:17,205
just are afraid to talk about
it's
like a secret.

280
00:14:17,205 --> 00:14:20,632
Well, don't make it a secret.
Be the podcast
person that you

281
00:14:20,632 --> 00:14:24,794
want to be and give them a
reason to earn your
you know,

282
00:14:24,794 --> 00:14:28,712
for you to earn their dollars.
Marc Ronick: I think this is


283
00:14:28,720 --> 00:14:31,096
very fair, by the way.
Shout out to rich Perry and

284
00:14:31,096 --> 00:14:33,607
Jason sir cone
in the audience
as well.

285
00:14:33,607 --> 00:14:35,510
My business partners for
empowered
podcasting.

286
00:14:35,510 --> 00:14:39,630
Very cool to see you guys here
at 8am I know that
again, as I

287
00:14:39,630 --> 00:14:42,152
said, we're going to probably
start seeing more
people

288
00:14:42,152 --> 00:14:45,592
joining us in the mornings now
that we've bumped
up the time

289
00:14:45,592 --> 00:14:50,500
to 8am and I see our video chat
is also, or at least
our video

290
00:14:50,500 --> 00:14:54,286
viewers are also up from days
past when we were
doing it at

291
00:14:54,286 --> 00:14:55,912
7am so that's really cool to
see.

292
00:14:55,912 --> 00:14:58,210
Thank you Ralph Estep Jr: and
Mark, I want
to applaud what

293
00:14:58,210 --> 00:14:59,840
Alex just said.
Marc Ronick: I was just going to

294
00:14:59,840 --> 00:15:00,480

say, Ralph.
Saw you.

295
00:15:00,480 --> 00:15:02,220
Ralph Estep Jr: Oh, my God,

Alex, if you were close enough,

296
00:15:02,220 --> 00:15:04,822
put a big hug around you,

because you're right.

297
00:15:04,822 --> 00:15:07,936
That is precisely where I was
trying to
go with this.

298
00:15:07,936 --> 00:15:11,199
If you don't have something to
sell, if you're not
offering a

299
00:15:11,199 --> 00:15:14,184
service, you are never going to
make any money
from your

300
00:15:14,184 --> 00:15:16,132
podcast.
Now that said, there are a lot

301
00:15:16,132 --> 00:15:18,468
of people
out there that are
podcasting as a hobby.

302
00:15:18,468 --> 00:15:20,314
That's cool.
That's not
what I'm talking

303
00:15:20,314 --> 00:15:24,314
about today, but I just say,
Alex, fantastic,
very

304
00:15:24,314 --> 00:15:26,530
brilliant observation.
Because the thing, as I work


305
00:15:26,538 --> 00:15:30,020
with more content creators, I'm
finding is people feel icky


306
00:15:30,028 --> 00:15:33,470
about promoting themselves.
And guess what, if you don't

307
00:15:33,470 --> 00:15:36,320
promote
yourselves routinely,
no one is going to buy your

308
00:15:36,320 --> 00:15:39,020
stuff, because
you need to
reinforce that and say it.

309
00:15:39,200 --> 00:15:41,500
Alex Ballish: But the thing is,
Ralph, you have to have

310
00:15:41,500 --> 00:15:44,686
something to sell, and that's

the biggest thing.

311
00:15:44,686 --> 00:15:49,028
And I look at, you know, because
you got,
you got Billy in the

312
00:15:49,028 --> 00:15:51,880
room, who started, got a huge
sponsorship
deal.

313
00:15:51,880 --> 00:15:56,140
And he had, like, two, you know,
he wasn't, quote, unquote


314
00:15:56,148 --> 00:15:59,398
successful for his fishing show,
and he got a sponsorship deal


315
00:15:59,406 --> 00:16:01,710
because he knew the deal.
Marc Ronick: And by that you


316
00:16:01,718 --> 00:16:04,485
mean really, just like, it
wasn't like he had 10s of 1000s

317
00:16:04,485 --> 00:16:06,573
of Alex Ballish: dollars, 10s
of
1000s of episodes.

318
00:16:06,573 --> 00:16:09,048
He had less than, if I'm
mistaken, and you
can put in

319
00:16:09,048 --> 00:16:12,292
the chat bill, I think it was
like less than 200
or 400

320
00:16:12,292 --> 00:16:14,460
episodes.
The other thing is, even if you

321
00:16:14,460 --> 00:16:16,890
do have this
stuff, it still
may not work.

322
00:16:16,890 --> 00:16:21,140
My what is from CAST, we had

posters, we had shirts, we had

323
00:16:21,200 --> 00:16:23,600
all this other stuff, and it was

hard.

324
00:16:23,600 --> 00:16:26,668
It was still hard.
And we had stuff that were

325
00:16:26,668 --> 00:16:30,360
numbered,
that were, you know,
again, it was a niche podcast.

326
00:16:30,360 --> 00:16:34,820
But I do
believe that the
biggest problem is, and this is

327
00:16:34,820 --> 00:16:37,340
what people have
to
understand, whether you're a

328
00:16:37,340 --> 00:16:40,780
nonprofit or for profit, or

whatever it is, you have to

329
00:16:40,780 --> 00:16:44,035
build to pulling the trigger to
something.

330
00:16:44,035 --> 00:16:48,280
So if you have this podcast,
even the podcast,
morning

331
00:16:48,280 --> 00:16:50,574
show, we are building to
something.

332
00:16:50,574 --> 00:16:53,187
What is it?
The
conference, you know,

333
00:16:53,187 --> 00:16:56,125
everything is towards that.
And I think
that people have

334
00:16:56,125 --> 00:16:59,916
to map out their episodes and
their year a
lot better.

335
00:16:59,916 --> 00:17:03,600
And I'm saying this when I'm in
a glass house, and I
need to

336
00:17:03,600 --> 00:17:06,150
do this for myself.
What is the goal, the eventual

337
00:17:06,150 --> 00:17:09,551
goal
of what you're trying to
do with the podcast when it

338
00:17:09,551 --> 00:17:12,824
comes to
monetization, that's
the that's the whole issue of

339
00:17:12,824 --> 00:17:14,339
this.

Actually, Alex, Junaid: Alex,

340
00:17:14,339 --> 00:17:16,625
Ralph Estep Jr: hold on sec.
I
want to take it back one

341
00:17:16,625 --> 00:17:19,008
step, though, because I think
it's
bigger than that.

342
00:17:19,008 --> 00:17:21,605
I think there's an
intentionality and
asking,

343
00:17:21,605 --> 00:17:24,575
what is your audience?
What are their needs?

344
00:17:24,575 --> 00:17:27,472
Because
maybe the issue where
merchandise doesn't work is


345
00:17:27,480 --> 00:17:29,340
because your audience doesn't
work merchandise.

346
00:17:29,340 --> 00:17:33,020
So you've got
to really lean
into what is my audience coming

347
00:17:33,020 --> 00:17:34,460
for?
What are
their pain points?

348
00:17:34,460 --> 00:17:37,022
What do they need?
That's where your offer is


349
00:17:37,030 --> 00:17:39,308
going to work.
Alex Ballish: Absolutely no.

350
00:17:39,308 --> 00:17:42,040
I'm
not saying that I have all
the answers because I don't,

351
00:17:42,040 --> 00:17:44,686
because
clearly, you know,
Billy, with four episodes and

352
00:17:44,686 --> 00:17:47,839
four 400
downloads, not the
reverse of that knows better

353
00:17:47,839 --> 00:17:51,528
than I do, but
yeah, no, you
have to figure out what exactly

354
00:17:51,528 --> 00:17:54,247
they need.
And
also, when something

355
00:17:54,247 --> 00:17:56,340
doesn't work, it doesn't mean
that it's
a failure.

356
00:17:56,340 --> 00:17:59,104
Just means you have to re pivot
and and I think that
that's

357
00:17:59,104 --> 00:18:01,512
the other thing.
I know this stuff costs money,

358
00:18:01,512 --> 00:18:05,510
it's
hard, it's hard to spend
money, but you know it also it's

359
00:18:05,510 --> 00:18:08,270
nice
to make money, too.
Marc Ronick: Thank you, Alex,


360
00:18:08,278 --> 00:18:09,600
yeah.
I mean, look, I think that

361
00:18:09,600 --> 00:18:12,420
that's been an area for me,

personally, that I've struggled

362
00:18:12,420 --> 00:18:15,748
with through the years of doing
the podcasting, morning chat

363
00:18:15,748 --> 00:18:18,132
now show.
But yeah, I've struggled
with

364
00:18:18,132 --> 00:18:20,968
that.
I've had a hard time coming up

365
00:18:20,968 --> 00:18:23,720
with offers, right?

Like, special, like you're

366
00:18:23,720 --> 00:18:24,836
talking about, and yes, you're

right.

367
00:18:24,836 --> 00:18:26,888
Alex, like the the Empowered
podcasting conference
is

368
00:18:26,888 --> 00:18:30,430
definitely one of those big
offers that's recurring that I


369
00:18:30,438 --> 00:18:33,192
talk about.
And yeah, we work toward that.

370
00:18:33,192 --> 00:18:36,800
We hope to get a
lot of this
community over to that in person

371
00:18:36,800 --> 00:18:39,360
event.
But other
than that, as far as

372
00:18:39,360 --> 00:18:43,360
my business, ironic media, other

than saying that I help

373
00:18:43,360 --> 00:18:47,080
podcasters either produce

podcasts or I consult and help

374
00:18:47,080 --> 00:18:49,780
them with whatever their goals

are, that's really all I'm

375
00:18:49,780 --> 00:18:51,760
doing.
I don't have any special


376
00:18:51,768 --> 00:18:53,740
offer.
I'm not offering yet any

377
00:18:53,740 --> 00:18:58,480
mastermind groups or any types

of thing that people can be more

378
00:18:58,780 --> 00:19:02,100
take more advantage of the

services that I offer, and

379
00:19:02,100 --> 00:19:04,760
that's something Alex Ballish:
I'm trying to fix,
but see

380
00:19:04,760 --> 00:19:07,954
that's but I think you're also
not seeing that
you're an

381
00:19:07,954 --> 00:19:11,580
expert in your field.
So just by you presenting


382
00:19:11,588 --> 00:19:15,252
yourself that, I mean, if
anything, if podcasting showed


383
00:19:15,260 --> 00:19:19,364
me, anything, it showed me this
from going to empower


384
00:19:19,372 --> 00:19:24,382
podcasting, as well as pod fest,
there is a mic for every topic.

385
00:19:24,382 --> 00:19:26,720

And when I say that, I mean,

386
00:19:26,720 --> 00:19:29,320
look at this room.
Who the heck
wants to talk

387
00:19:29,320 --> 00:19:31,220
about furniture?
Sid wants to talk about


388
00:19:31,228 --> 00:19:32,815
furniture.
I knew nothing about that

389
00:19:32,815 --> 00:19:34,750
before.
I had a friend of
mine in the

390
00:19:34,750 --> 00:19:37,310
furniture business, and I
actually got her onto
that.

391
00:19:37,310 --> 00:19:41,144
I mean, got her to listen to his
podcast, because nobody
else

392
00:19:41,144 --> 00:19:43,400
talks about that.
There's people that talk about

393
00:19:43,400 --> 00:19:46,380
all sorts
of different things.
And I think that to your point,

394
00:19:46,380 --> 00:19:50,104
yes, you
don't have a lot to
offer, and you haven't been

395
00:19:50,104 --> 00:19:53,880
offering in
quotes, but at the
same time, being an expert in

396
00:19:53,880 --> 00:19:58,580
your field,
that's your niche.
And I think we as podcasters and

397
00:19:58,580 --> 00:20:01,750
as
solopreneurs.
Are entrepreneurs have a hard

398
00:20:01,750 --> 00:20:04,714
time boasting what
we do, and
that's not a you problem.

399
00:20:04,714 --> 00:20:06,048
That's an entrepreneur

problem.

400
00:20:06,048 --> 00:20:09,036
And then there's people like
Ralph that are the
opposite.

401
00:20:09,036 --> 00:20:10,995
I mean, that most loving way
possible.

402
00:20:10,995 --> 00:20:14,620
Ralph, Marc Ronick: yes, okay,
thank
you for putting me in

403
00:20:14,620 --> 00:20:18,618
the expert category, and I don't
think that
makes me an

404
00:20:18,618 --> 00:20:20,568
exception, because my business
is hurting.

405
00:20:20,568 --> 00:20:23,240
I have.

I've not done a good job over

406
00:20:23,240 --> 00:20:27,200
the past year, plus promoting

things, coming up with special

407
00:20:27,200 --> 00:20:31,460
offers, doing all those little

things that leads to more sales.

408
00:20:31,580 --> 00:20:34,340
I had my worst sales year this

past year.

409
00:20:34,340 --> 00:20:37,530
Alex Ballish: What I'm saying is

the podcast can fuel the

410
00:20:37,530 --> 00:20:41,316
sales, instead of the sales
using
fueling the podcast.

411
00:20:41,316 --> 00:20:43,915
That's my point.
Ralph Estep Jr: Hey, this is a


412
00:20:43,923 --> 00:20:45,934
great, actually moment to pivot
a little bit mark, because I


413
00:20:45,942 --> 00:20:48,544
want to lean into what you just
said, because what we're


414
00:20:48,552 --> 00:20:51,910
basically saying, I think all of
us are consensus, content isn't

415
00:20:51,910 --> 00:20:54,040
enough.
It's one thing to put out

416
00:20:54,040 --> 00:20:56,140
content.
What else has to
exist for

417
00:20:56,140 --> 00:20:58,684
creator to make money?
And I think that's where I'd


418
00:20:58,692 --> 00:21:02,266
like to take the conversation
next, because it's not just the

419
00:21:02,266 --> 00:21:05,975
content, it's the audience,
it's trust, it's offers, it's

420
00:21:05,975 --> 00:21:08,384
those
relationships.
Because what you just said,

421
00:21:08,384 --> 00:21:10,774
Mark, and I don't
mean to put
you on the spot, but you are

422
00:21:10,774 --> 00:21:12,434
honest about it.
You
say, Wait a second, I have

423
00:21:12,434 --> 00:21:15,000
my worst year ever, but I would
argue that you have great

424
00:21:15,000 --> 00:21:16,974
content.
So why is there still a


425
00:21:16,982 --> 00:21:19,094
struggle?
What is the point that we've got

426
00:21:19,094 --> 00:21:21,485
to try to drive this
and
honestly, for the audience, this

427
00:21:21,485 --> 00:21:23,960
is something Mark and I
talk
about probably three days a

428
00:21:23,960 --> 00:21:24,608
week, right?
Right?

429
00:21:24,608 --> 00:21:26,120
Mark.
I
mean, this is a constant

430
00:21:26,120 --> 00:21:28,760
conversation, and that's why I

thought it was so important to

431
00:21:28,760 --> 00:21:30,980
talk about this today, because

there's a lot of people that

432
00:21:30,980 --> 00:21:33,860
feel the same way that Mark

does, and I feel, and it sounds

433
00:21:33,860 --> 00:21:35,631
like Alex feels, but what is it?



434
00:21:35,639 --> 00:21:38,450
What is the next step?
So once you've got that

435
00:21:38,450 --> 00:21:41,140
remarkable
content down, what
is the next step?

436
00:21:41,500 --> 00:21:44,680
Marc Ronick: Great question.
BC,
you want to chime in.

437
00:21:45,040 --> 00:21:47,020
BC Babbles: I wonder if it's in
because, and I'm trying to

438
00:21:47,020 --> 00:21:50,320
reflect on with the time that

I've been on the show so far,

439
00:21:50,380 --> 00:21:54,700
and I'm not sure I've seen this
from you, just to kind of

440
00:21:54,700 --> 00:21:59,560
working with your situation.
Are
you offering low risk

441
00:21:59,560 --> 00:22:02,460
opportunities once you've

established what you do

442
00:22:02,460 --> 00:22:05,340
professionally, like, for

instance, something as simple as

443
00:22:05,340 --> 00:22:09,600
like, go to Mark eronic for

podcasting solutions, Discovery

444
00:22:09,600 --> 00:22:12,855
calls for first time,

prospective clients, free.

445
00:22:12,855 --> 00:22:16,395
Yeah, I do that enough.
I don't
promote that enough.

446
00:22:16,395 --> 00:22:20,706
I have on occasion, but I'm not
promoting
that nearly as much,

447
00:22:20,706 --> 00:22:22,800
and I appreciate what you're
saying.


448
00:22:22,808 --> 00:22:26,600
Yeah, having that low ticket
option for people would make a


449
00:22:26,608 --> 00:22:29,126
lot of sense, and I'm not
promoting it enough.

450
00:22:29,126 --> 00:22:32,377
In mind,
you see the grandeur
of Mark ronnick, plus, you know,

451
00:22:32,377 --> 00:22:34,790
again,
we're leading into EP
three this year.

452
00:22:34,790 --> 00:22:39,080
So this kind of creates
the
not illusion, but this the

453
00:22:39,080 --> 00:22:42,280
picture of everything you are

and everything you're involved

454
00:22:42,280 --> 00:22:44,600
in is kind of a growing grand

thing.

455
00:22:44,600 --> 00:22:47,308
So that's probably going to
subconsciously establish this


456
00:22:47,316 --> 00:22:50,740
thought of, ooh, high ticket
cost, high there's like, there's

457
00:22:50,740 --> 00:22:54,620

no way to get in without
having a bunch of money ready

458
00:22:54,620 --> 00:22:57,022
for any
prospective potential
client for you.

459
00:22:57,022 --> 00:23:00,100
So I wonder if that's

potentially and Ralph, please

460
00:23:00,100 --> 00:23:03,045
step in if Ralph Estep Jr:
that's and BC, I
would just

461
00:23:03,045 --> 00:23:05,675
and BC, I would just interject
this, because I think
there's

462
00:23:05,675 --> 00:23:09,105
an obstacle here that we haven't
talked about, and that
is, who

463
00:23:09,105 --> 00:23:12,295
is the audience, and is the
audience searching for that


464
00:23:12,303 --> 00:23:14,955
low ticket item?
I would argue that our audience

465
00:23:14,955 --> 00:23:16,545
isn't.
Because
I would argue that

466
00:23:16,545 --> 00:23:19,218
most of our audience here are
people who
have been doing

467
00:23:19,218 --> 00:23:22,400
podcasting for a while.
So I would push back a
little

468
00:23:22,400 --> 00:23:25,172
bit on that.
BC, if the audience were

469
00:23:25,172 --> 00:23:29,132
different, if this
was mostly
new podcasters, but when I look

470
00:23:29,132 --> 00:23:31,340
at who's in the chat
room,
when I look at who's on

471
00:23:31,340 --> 00:23:34,220
clubhouse, when I look at who's
joining us on the YouTube and

472
00:23:34,220 --> 00:23:36,740
all that, these are not new

podcasters.

473
00:23:36,740 --> 00:23:39,698
These are existing podcasters.
I don't disagree
with you.

474
00:23:39,698 --> 00:23:43,540
BC, but I think it's real easy
to chase after the low
hanging

475
00:23:43,540 --> 00:23:47,386
fruit with the $29 offers.
And I see a lot of
people push

476
00:23:47,386 --> 00:23:50,050
pushing that, but I honestly
think there's an
opportunity

477
00:23:50,050 --> 00:23:53,476
to do something different, but
it's a great
observation, but

478
00:23:53,476 --> 00:23:56,602
I just think that we have to be
and that's
why, when I talked

479
00:23:56,602 --> 00:23:58,960
about knowing your audience,
understand where
your audience

480
00:23:58,960 --> 00:24:01,939
is and what they need.
So because that's what you
got

481
00:24:01,939 --> 00:24:04,800
to tell your offer too.
Like Mark and I have talked

482
00:24:04,800 --> 00:24:07,146
about
more bringing in
affiliate income, because I

483
00:24:07,146 --> 00:24:09,540
honestly feel
like that's a
huge opportunity.

484
00:24:09,780 --> 00:24:12,300
Because when somebody like Mark
or somebody like me or other

485
00:24:12,300 --> 00:24:14,445
people here on the shows, a lot
of you are professionals,

486
00:24:14,445 --> 00:24:16,860
right?
When we say, hey, use this


487
00:24:16,868 --> 00:24:19,292
product, that's a huge amount of
trust.

488
00:24:19,292 --> 00:24:22,280
There's a relationship
that we
have with the audience.

489
00:24:22,460 --> 00:24:25,340
So it's not always well, let me
have this simple offer, because

490
00:24:25,400 --> 00:24:28,460
there are a ton of content

creators that are making a mint

491
00:24:28,760 --> 00:24:31,160
in affiliate income.
There's a
ton of content

492
00:24:31,160 --> 00:24:32,960
creators that have simple offers
and
downloads.

493
00:24:32,960 --> 00:24:35,385
But BC, I'm not trying to
mitigate what you
said, I just

494
00:24:35,385 --> 00:24:39,095
think we have to be aware of who
our audience is and
what the

495
00:24:39,095 --> 00:24:41,560
audience is actually looking for
BC Babbles: agreed?

496
00:24:41,860 --> 00:24:43,335
Marc Ronick: Yep.
Thank you.


497
00:24:43,343 --> 00:24:45,445
Ralph and Billy is on stage.
Billy.

498
00:24:45,445 --> 00:24:49,471
And Billy knows a thing
or two
about affiliate and UGC stuff.

499
00:24:49,471 --> 00:24:52,240
So Billy, good morning.

What did you want to add to all

500
00:24:52,240 --> 00:24:54,372
this?
Billy: Good morning, Mark.


501
00:24:54,380 --> 00:24:56,020
Congratulations on the new
changes.

502
00:24:56,020 --> 00:24:59,732
Thank you, changes in
time.
So one thing I you know, one

503
00:24:59,732 --> 00:25:02,067
thing I.
Thinking about
because I run a

504
00:25:02,067 --> 00:25:05,280
community, and I help other
content creators
monetize and

505
00:25:05,280 --> 00:25:08,754
but I came at content creation
with an
entrepreneurial

506
00:25:08,754 --> 00:25:10,785
mindset, not a content creator
mindset.

507
00:25:10,785 --> 00:25:14,109
And so
I think this is way too
different places and


508
00:25:14,117 --> 00:25:17,064
positionings, because a lot of
people come into the game is


509
00:25:17,072 --> 00:25:19,602
like, Oh, I'm passionate about
this topic, or this, you know,


510
00:25:19,610 --> 00:25:22,170
subject, or whatever.
I want to talk about it, and I

511
00:25:22,170 --> 00:25:24,516
want to
create this content,
and then monetization, and

512
00:25:24,516 --> 00:25:27,800
actually
turning this into a
business becomes the whole this

513
00:25:27,800 --> 00:25:30,810
is a ton
of work.
What I get myself into, I'm

514
00:25:30,810 --> 00:25:34,520
spending all this time and

energy and money, and so I think

515
00:25:34,520 --> 00:25:37,280
a lot of content creators,

especially the ones I work with

516
00:25:37,340 --> 00:25:40,840
you have there's all this scale
conversation, but they have no

517
00:25:40,840 --> 00:25:43,280
skill.
So it's like a lot of
content

518
00:25:43,280 --> 00:25:47,125
creators need to press the pause
button and get skill,
skill,

519
00:25:47,125 --> 00:25:49,896
skill, so they can scale, scale,
scale.

520
00:25:49,896 --> 00:25:54,697
And it drives me
insane to
hear podcasters get on, get on

521
00:25:54,697 --> 00:25:57,550
this show, get on
other shows,
and say there's no opportunity

522
00:25:57,550 --> 00:26:00,494
in this, you know,
market.
Nobody wants to sponsor my show,

523
00:26:00,494 --> 00:26:03,430
nobody wants to do
anything,
but and then they look at me.

524
00:26:03,430 --> 00:26:05,784
No offense to you, Alex,
but
they go, but look what Billy's

525
00:26:05,784 --> 00:26:08,052
done.
He had 400
downloads and four

526
00:26:08,052 --> 00:26:11,265
episodes, but you didn't see the
two shows I
started before

527
00:26:11,265 --> 00:26:14,400
that failed.
You didn't see the 15 years I

528
00:26:14,400 --> 00:26:18,228
put
into developing sales
skills so I could actually map

529
00:26:18,228 --> 00:26:22,781
the pitch
to go to companies
and pitched out a different

530
00:26:22,781 --> 00:26:26,356
opportunity that
was, frankly,
different than what I was

531
00:26:26,356 --> 00:26:27,446
offered in the
podcasting
world.

532
00:26:27,446 --> 00:26:31,331
When I got into podcasting after
2020 I got
into it as a

533
00:26:31,331 --> 00:26:34,730
business, and was told by people
who've been doing
this for two

534
00:26:34,730 --> 00:26:36,570
decades, you can't do this as a
business.

535
00:26:36,570 --> 00:26:38,215
You got
to do this for 510,
years.

536
00:26:38,215 --> 00:26:41,984
You got to eat beans and rice
and
kill your family and sell

537
00:26:41,984 --> 00:26:44,680
them to, you know, people in

different countries, is like I

538
00:26:44,680 --> 00:26:48,460
was told the craziest stuff that

you can never monetize as a

539
00:26:48,460 --> 00:26:49,810
podcaster.
And you know what?


540
00:26:49,818 --> 00:26:52,720
The only difference between me
and people who didn't make any


541
00:26:52,728 --> 00:26:56,245
money in content is I didn't
believe the blogs and the vlogs

542
00:26:56,245 --> 00:26:59,511
and everything else, and every
guru I listened to, and sorry to

543
00:26:59,511 --> 00:27:03,356

be on a rant here, but every
guru I listened to that was a


544
00:27:03,364 --> 00:27:06,204
podcasting expert that said,
yeah, that $10,000 per episode,

545
00:27:06,204 --> 00:27:09,775
they had all one thing in
common, a full time job.

546
00:27:09,775 --> 00:27:13,900
I
didn't have that luxury.
I lost a business in 2020 I

547
00:27:13,900 --> 00:27:15,675
needed to
start another
business.

548
00:27:15,675 --> 00:27:20,114
And so I think there's a lot of
excuses
in this game, and if

549
00:27:20,114 --> 00:27:23,214
somebody like me who had no real
presence
on the Internet can

550
00:27:23,214 --> 00:27:28,120
come five years ago and make six
figures
year after year in

551
00:27:28,120 --> 00:27:31,724
profit, not what the business
made, not what
I am talking in

552
00:27:31,724 --> 00:27:34,860
profit for the business, then I
think anybody
can do it.

553
00:27:34,860 --> 00:27:39,435
And if you've been this game for
1015, years, or
five or six

554
00:27:39,435 --> 00:27:42,624
years, there's not really a
problem probably with
your

555
00:27:42,624 --> 00:27:44,817
content.
It's your other skills that are

556
00:27:44,817 --> 00:27:46,742
lacking.
So it's
like, I hate when

557
00:27:46,742 --> 00:27:51,132
people just put me on a pedestal
and go, Oh, Junaid: Billy,

558
00:27:51,192 --> 00:27:53,282
Billy: no, it's okay, Alex.
I
mean, it happens you're not

559
00:27:53,282 --> 00:27:55,872
the only person, you're not the
only
person, Alex Ballish: but

560
00:27:55,932 --> 00:27:57,552
Billy: it's a lot of work.

That's all I'm saying.

561
00:27:57,852 --> 00:28:00,360
Alex Ballish: What I wanted to

say was, you knew what you were

562
00:28:00,360 --> 00:28:02,830
doing, and you did it.
You did
the work.

563
00:28:02,830 --> 00:28:05,964
I wasn't trying to say you're
one hit wonder.

564
00:28:05,964 --> 00:28:10,004
I'm
saying you understood the
game, and you know how to play

565
00:28:10,004 --> 00:28:11,366
the
game.
That was my point.

566
00:28:11,366 --> 00:28:15,330
By No, Billy: no, no, no, no.
What I
did was made a was made

567
00:28:15,330 --> 00:28:18,484
500 sales calls and got told 499

times.

568
00:28:18,484 --> 00:28:21,340
That's what I did.
That's the word that people

569
00:28:21,340 --> 00:28:24,408
aren't
willing to put in, but
then they want to cry because

570
00:28:24,408 --> 00:28:27,400
they put so
much work in on
editing, but they can't get a

571
00:28:27,400 --> 00:28:28,580
sponsorship
deal, Junaid:
right?

572
00:28:28,760 --> 00:28:30,680
Alex Ballish: No, I'm just

saying you put the work in that.

573
00:28:30,740 --> 00:28:33,640
That was my point.
It wasn't
that, it wasn't that

574
00:28:33,640 --> 00:28:35,052
you just were an overnight
success.

575
00:28:35,052 --> 00:28:37,751
No, I
I don't want you.
I don't want anybody to think

576
00:28:37,751 --> 00:28:39,688
that.
I think,
Oh, well, just Billy

577
00:28:39,688 --> 00:28:41,836
just woke up one morning and did
it?

578
00:28:41,836 --> 00:28:44,518
No, I
know you.
You bust your butt every day,

579
00:28:44,518 --> 00:28:48,130
and that was what it
was more
praise than it was what Sid

580
00:28:48,130 --> 00:28:50,440
usually gives you.
Ralph Estep Jr: What Billy said,

581
00:28:50,440 --> 00:28:53,884

there is exactly where I was
trying to go today, what Billy


582
00:28:53,892 --> 00:28:56,812
is saying.
And Billy fantastic way to say,

583
00:28:56,812 --> 00:29:00,315
a dude, refine your
skills.
Be intentional about selling.

584
00:29:00,315 --> 00:29:02,786
That's the thing.
I
think a lot of content

585
00:29:02,786 --> 00:29:05,423
creators build attention, they
build
these relationships, but

586
00:29:05,423 --> 00:29:08,267
they haven't built the value.
They
haven't understood what

587
00:29:08,267 --> 00:29:11,199
it's like to have a mentality as
an
entrepreneur.

588
00:29:11,199 --> 00:29:13,732
And Billy, you nailed it.
There are a ton of
coaches.

589
00:29:13,732 --> 00:29:16,800
There are a ton of people out
there in the
podcasting and

590
00:29:16,800 --> 00:29:19,191
content world that are talking
about, well,
just keep on

591
00:29:19,191 --> 00:29:21,010
doing content.
Just keep on bringing up your


592
00:29:21,018 --> 00:29:23,525
content, but if you're not
learning how to sell yourself,


593
00:29:23,533 --> 00:29:26,630
if you're not learning how to
sell those things, you are going

594
00:29:26,630 --> 00:29:29,450

to have a ton of followers,
and you're going to be friggin


595
00:29:29,458 --> 00:29:30,810
broke, that's what's going to
happen.

596
00:29:30,810 --> 00:29:33,810
And so Billy dude, I
commend
you for what you said, because

597
00:29:33,810 --> 00:29:37,160
what you said is, I'm
going to
do the hard work, I'm going to

598
00:29:37,160 --> 00:29:39,412
put in the time, I'm
going to
run this like a business,

599
00:29:39,412 --> 00:29:42,400
because that's because
I got
to put food on the table.

600
00:29:42,580 --> 00:29:45,280
And I think a lot more content

creators, if you're in this for

601
00:29:45,280 --> 00:29:48,040
a business, you got to think

like that, Billy, because you're

602
00:29:48,040 --> 00:29:50,976
right that what who we see doing

content creation a lot of

603
00:29:50,976 --> 00:29:53,708
times, this is a sideline thing.
This
is a side hustle.

604
00:29:53,708 --> 00:29:57,055
If you want to be serious about
it, then you
got to take your

605
00:29:57,055 --> 00:29:59,184
approach and go get that sales
training.

606
00:29:59,184 --> 00:30:01,920
Go
spend time.
Understanding how to make money,

607
00:30:01,920 --> 00:30:05,510
how to build value,
how to
sell yourself, how to hear no,

608
00:30:05,510 --> 00:30:08,696
like you said 500
times,
Billy, but keep on doing it.

609
00:30:08,696 --> 00:30:11,050
So dude, I just commend you

for what you've done.

610
00:30:11,050 --> 00:30:13,380
That is that is a brilliant
observation.

611
00:30:13,860 --> 00:30:17,370
Marc Ronick: Shout out to Steve
Cofer, longtime community

612
00:30:17,370 --> 00:30:19,080
member who normally doesn't join
us.


613
00:30:19,088 --> 00:30:22,970
Live in the mornings, but I
think the 8am time has got his


614
00:30:22,978 --> 00:30:25,748
butt here.
So great to see you, Steven.

615
00:30:25,748 --> 00:30:30,644
And Steven says in the
YouTube
chat, ultimately, myself and my

616
00:30:30,644 --> 00:30:33,718
co host are, what are?

What we are selling.

617
00:30:33,718 --> 00:30:37,346
After two years of running our
show, we
have some sponsors,

618
00:30:37,346 --> 00:30:41,220
but our primary monetization has
come
from booking production

619
00:30:41,220 --> 00:30:46,213
and performance performer gigs.
And
of course, he is, just for

620
00:30:46,213 --> 00:30:50,675
those who don't know, he and his

partner on the podcast, they

621
00:30:50,675 --> 00:30:53,860
are stunt performers in
Hollywood
and elsewhere.

622
00:30:53,860 --> 00:30:56,140
So yeah, that makes a lot of
sense.

623
00:30:56,140 --> 00:30:59,500
And he
goes on to say, this is
a marathon, not a sprint, like


624
00:30:59,508 --> 00:31:04,130
Billy, we went into this to be a
business and push our brand.

625
00:31:04,130 --> 00:31:07,176
Our
business is much larger
than the podcast.

626
00:31:07,176 --> 00:31:10,368
Good to hear that.

Steven, thank you.

627
00:31:10,368 --> 00:31:12,540
And Sid wanted to chime in as
well.

628
00:31:12,540 --> 00:31:14,736
Go
for it.
Sid, Sid Meadows: good morning.

629
00:31:14,736 --> 00:31:15,960

Everybody, Junaid: good morning.

630
00:31:15,960 --> 00:31:20,180
Sid Meadows: Thoroughly enjoyed
Billy and Alex, so glad it

631
00:31:20,180 --> 00:31:22,940
wasn't me, simply always me and
Billy go, Marc Ronick: Yes,

632
00:31:24,800 --> 00:31:26,960
Billy: I can make your dreams

come true.

633
00:31:29,120 --> 00:31:30,848
Sid Meadows: I'll remove you

from the stage.

634
00:31:30,848 --> 00:31:33,448
So this D.R.
Fay: has Sid Meadows: been a

635
00:31:33,448 --> 00:31:35,126
really
fascinating
conversation on a lot of

636
00:31:35,126 --> 00:31:37,580
different fronts, right?

But there's a through line here

637
00:31:37,940 --> 00:31:41,260
that Ralph touched on a minute

ago, and when I was at the

638
00:31:41,380 --> 00:31:43,840
uprising event, there were a lot

of people asked me about my

639
00:31:43,840 --> 00:31:46,780
podcast, and I was sharing what
I had done, I was sharing my

640
00:31:46,780 --> 00:31:51,580
monetization strategy, how I did

it, and just a lot of really

641
00:31:51,580 --> 00:31:55,845
great questions and so but when
I talk, when people ask me

642
00:31:55,845 --> 00:31:58,688
about this, and I talk them, and
I ask
them follow up

643
00:31:58,688 --> 00:32:01,732
questions, who's your audience?
A lot of times I
get blank

644
00:32:01,732 --> 00:32:04,896
stares, like, tell me who your
audience is, what are
the

645
00:32:04,896 --> 00:32:07,464
problems that they're they're
dealing with, and then
how

646
00:32:07,464 --> 00:32:09,300
does your show solve that
problem?

647
00:32:09,300 --> 00:32:12,660
I think so many content

creators, especially podcasters,

648
00:32:12,660 --> 00:32:16,800
Miss that that's the core of

what you're doing, is knowing

649
00:32:16,800 --> 00:32:20,180
who your audience is, what are

the problems that they have, and

650
00:32:20,180 --> 00:32:22,128
how does your show solve those

problems?

651
00:32:22,128 --> 00:32:26,180
And when you can articulate that
and really
understand it, then

652
00:32:26,180 --> 00:32:31,400
you immediately know who has

products or services that they

653
00:32:31,400 --> 00:32:35,240
could use, and if you know all

of that, and then you know

654
00:32:35,300 --> 00:32:38,600
identify the people who have

products or services that they

655
00:32:38,600 --> 00:32:41,414
could use.
That's your
sponsorship pool

656
00:32:41,414 --> 00:32:46,093
of people go get sponsors that
provide a
solution, if you

657
00:32:46,093 --> 00:32:49,633
don't to what the what your
problems are that
your ideal

658
00:32:49,633 --> 00:32:52,170
listeners deal with.
And I think that's just basic


659
00:32:52,178 --> 00:32:54,280
foundation stuff that you have
to get covered.

660
00:32:54,940 --> 00:32:58,600
Marc Ronick: And I see your

buddy Billy is agreeing with you

661
00:32:58,600 --> 00:33:01,204
here, flashing all sorts of fire

emojis.

662
00:33:01,204 --> 00:33:04,560
Nice to see you two agreeing.
And, yeah, great
points.

663
00:33:04,560 --> 00:33:06,480
Sid, Ralph, did you want Ralph
Estep Jr: to reply?

664
00:33:06,480 --> 00:33:09,990
And I just, I just think that.

Sid, yes, I agree with you.

665
00:33:09,990 --> 00:33:11,952
So let me ask you something
else.


666
00:33:11,960 --> 00:33:15,534
How many of you have spent years
working on content, but we're


667
00:33:15,542 --> 00:33:18,150
thinking about monetization,
because I think that's part of


668
00:33:18,158 --> 00:33:20,732
the problem here, too.
I think that you've got to start

669
00:33:20,732 --> 00:33:24,132
out
with the end in mind.
And before you record a thing, I

670
00:33:24,132 --> 00:33:26,882
think you
need to think
through what does this look

671
00:33:26,882 --> 00:33:28,268
like?
Why am I doing
this?

672
00:33:28,268 --> 00:33:31,160
If you're doing this for
monetization, then you got to


673
00:33:31,168 --> 00:33:34,646
change your entire trajectory of
what you're doing, because if


674
00:33:34,654 --> 00:33:38,150
you don't have an audience, then
just going along with what Sid


675
00:33:38,158 --> 00:33:40,922
said, let's say you're starting
out you don't have an audience,

676
00:33:40,922 --> 00:33:44,645
but you realize there's a need,
and you then you have to build


677
00:33:44,653 --> 00:33:47,119
the audience around the people
who have that need.

678
00:33:47,119 --> 00:33:49,824
So that's
the thing.
Like, I think you got to start

679
00:33:49,824 --> 00:33:52,840
off with at the front
end of
this, what am I trying to

680
00:33:52,840 --> 00:33:54,359
accomplish?
If you're trying to
go out

681
00:33:54,359 --> 00:33:57,574
there and get a bunch of vanity
metrics and downloads,
that's

682
00:33:57,574 --> 00:33:59,980
fantastic, but you're going to
stay broke doing that.

683
00:34:00,520 --> 00:34:01,312
Marc Ronick: Jonathan, you're

off.

684
00:34:01,312 --> 00:34:02,992
Mike, did you want to chime in?
Or is that?

685
00:34:02,992 --> 00:34:03,720
No?
That an
accident?

686
00:34:03,780 --> 00:34:06,000
Jonathan Howard: Oh, crap.
I
will agree with what Sid was

687
00:34:06,000 --> 00:34:08,024
saying.
You got to get the
foundation

688
00:34:08,024 --> 00:34:10,543
for the business and treat it
like a business.

689
00:34:10,543 --> 00:34:13,429
It's a
business set.
And then if you have something

690
00:34:13,429 --> 00:34:17,520
that you offer
that can solve
the problem, make sure that you

691
00:34:17,520 --> 00:34:19,320
talk about it
during your
podcast.

692
00:34:19,320 --> 00:34:21,676
Because that's, I mean, I
started making
money off

693
00:34:21,676 --> 00:34:24,931
episode one of my podcasts
because I offer what
it's part

694
00:34:24,931 --> 00:34:28,472
of my offerings, and that's
something I talk about
almost

695
00:34:28,472 --> 00:34:30,972
every episode.
You can get this from me.

696
00:34:30,972 --> 00:34:33,920
It's in every
show notes.
So it's a great way to just

697
00:34:33,920 --> 00:34:36,335
start monetizing right
off the
bat, if you have that solution

698
00:34:36,335 --> 00:34:38,844
for that problem.
Ralph Estep Jr: Hey, Jonathan,


699
00:34:38,853 --> 00:34:40,888
let me follow up with that and
ask you a question.

700
00:34:40,888 --> 00:34:43,378
So why do
you think creators
avoid the business side?

701
00:34:43,378 --> 00:34:45,340
Because you just
said it.
You said, Listen, I

702
00:34:45,340 --> 00:34:47,139
intentionally went into the with

the business side.

703
00:34:47,139 --> 00:34:49,645
But I think a lot of content
creators avoid
that.

704
00:34:49,645 --> 00:34:51,580
Why do you think they avoid
that?

705
00:34:52,239 --> 00:34:55,120
Jonathan Howard: I think a lot

of content creators it's not

706
00:34:55,120 --> 00:34:57,640
that they're purposely avoiding
it's that they're not

707
00:34:57,640 --> 00:35:02,400
understanding how things go.

What the real lineup is of how

708
00:35:02,400 --> 00:35:05,040
things go like you've got to

figure out who your people are.

709
00:35:05,040 --> 00:35:07,515
You've got to figure out what

problems you need to solve.

710
00:35:07,515 --> 00:35:10,440
You need to make sure that your
podcast is speaking to those

711
00:35:10,440 --> 00:35:12,464
issues.
Because a lot of people,
they

712
00:35:12,464 --> 00:35:15,594
want to talk about something, so
they talk about
something, and

713
00:35:15,594 --> 00:35:18,214
then they don't have a product
that supports
that, something

714
00:35:18,214 --> 00:35:20,900
that they're talking about, and
it just
doesn't line up.

715
00:35:21,440 --> 00:35:22,601
Ralph Estep Jr: I agree with
Jonathan Howard: you.

716
00:35:22,601 --> 00:35:23,720
They like
to create pretty
things.

717
00:35:23,960 --> 00:35:25,640
Ralph Estep Jr: I agree with

you, Jonathan, and I think

718
00:35:25,640 --> 00:35:28,390
that's because a lot of people

buy into this belief.

719
00:35:28,390 --> 00:35:31,504
Well, if you have a passion for
something, go talk about it,

720
00:35:31,504 --> 00:35:34,253
and then all of a sudden people
are
going to throw money at

721
00:35:34,253 --> 00:35:36,230
you.
Yeah, if you build an audience


722
00:35:36,238 --> 00:35:39,359
of several 100,000 people, then
you might be able to take to


723
00:35:39,367 --> 00:35:42,195
make money with ads, like that's
just a race for the bottom.

724
00:35:42,195 --> 00:35:45,424
In
my opinion, you want that
CPM for every $1,000 every 1000

725
00:35:45,424 --> 00:35:48,514
downloads, I'm gonna come in a
second, Alex, but I just think


726
00:35:48,522 --> 00:35:51,364
it's a day you're getting into a
situation where you're just


727
00:35:51,372 --> 00:35:54,892
trying to play out how many
people can download my show so


728
00:35:54,900 --> 00:35:58,252
that I can get, you know, 20
cents per 1000 or $20 per 1000,

729
00:35:58,252 --> 00:36:01,315
whatever that turns out to be,
and you're just chasing the


730
00:36:01,323 --> 00:36:04,230
bottom for this passion, but if
you're really looking to make


731
00:36:04,238 --> 00:36:06,849
money with your content, then
you got to have a different


732
00:36:06,857 --> 00:36:08,382
approach.
Marc Ronick: Alex, did you want

733
00:36:08,382 --> 00:36:09,828
to chime in?
Alex Ballish: Yeah, the problem

734
00:36:09,828 --> 00:36:11,340
is they don't know how to do
it.

735
00:36:11,460 --> 00:36:13,904
Okay?
You know, Billy made a
really

736
00:36:13,904 --> 00:36:16,654
good point.
Running a business being a solo

737
00:36:16,654 --> 00:36:20,097
it's
really easy to collect a
check every week, isn't it?

738
00:36:20,097 --> 00:36:23,200
You know
better than anybody,
Ralph, when you see all your

739
00:36:23,200 --> 00:36:25,940
clients, it's
really easy to
be a w2 employee.

740
00:36:26,240 --> 00:36:31,160
It's hard being an entrepreneur,

and that's the reason people

741
00:36:31,160 --> 00:36:34,539
don't know how to ask and they

don't want to be rejected.

742
00:36:34,539 --> 00:36:37,264
They need to go buy a book and
figure
it out.

743
00:36:37,264 --> 00:36:39,330
And I'm not talking about
anybody in this room.

744
00:36:39,330 --> 00:36:41,302
I'm
talking about myself,
because I've been an

745
00:36:41,302 --> 00:36:44,200
entrepreneur my
whole life,
and it's hard getting knows.

746
00:36:44,200 --> 00:36:47,716
And that's the
problem,
especially when you have a

747
00:36:47,716 --> 00:36:51,160
podcast that's very close
to
your heart, like if it's a if

748
00:36:51,220 --> 00:36:54,760
it's a cause or something else,
and then somebody is going to

749
00:36:54,760 --> 00:36:57,050
tell you no.
That's like a child
that

750
00:36:57,050 --> 00:37:00,561
they're saying no to.
So it's not as easy as this or


751
00:37:00,569 --> 00:37:02,862
that?
The bottom line is you got to

752
00:37:02,862 --> 00:37:04,860
start pounding the paving,

kissing the hand, kissing the

753
00:37:04,860 --> 00:37:08,700
babies and shaking the hands,

and come up with a plan to talk

754
00:37:08,700 --> 00:37:11,706
to people.
Ralph Estep Jr: I agree, Alex,


755
00:37:11,714 --> 00:37:15,170
that is a brilliant observation,
and this is the case with not


756
00:37:15,178 --> 00:37:17,680
just content creators.
I see this every day with

757
00:37:17,680 --> 00:37:20,664
clients who
maybe you are a
good plumber, and you decided I

758
00:37:20,664 --> 00:37:22,175
want to start
my own plumbing
house.

759
00:37:22,175 --> 00:37:23,912
I want to start my own plumbing
company.


760
00:37:23,920 --> 00:37:27,232
But if you don't have that
entrepreneurial mindset, if you

761
00:37:27,232 --> 00:37:31,030
don't have that intentionality
at the front end, that's why


762
00:37:31,038 --> 00:37:34,400
people struggle, and that's why
people love the w2 job, because

763
00:37:34,400 --> 00:37:36,948
they don't have to think
outside the box.

764
00:37:36,948 --> 00:37:39,500
Well, guess what?
If
you're going in the content

765
00:37:39,500 --> 00:37:43,300
creation to make money for big

big you got to start thinking

766
00:37:43,300 --> 00:37:46,180
outside the box, and you've got
to have an intention now that I

767
00:37:46,180 --> 00:37:49,780
need to go get sales skills.
I
need to go get business

768
00:37:49,780 --> 00:37:51,844
skills.
I need to go get those


769
00:37:51,852 --> 00:37:53,920
entrepreneurial skills.
And I think you're absolutely

770
00:37:53,920 --> 00:37:57,250
right,
Alex, I think there
aren't many, and this is why I

771
00:37:57,250 --> 00:37:58,475
launched a
content creators
accountant.

772
00:37:58,475 --> 00:38:01,080
To be blunt, there aren't a lot
of
people out there that are

773
00:38:01,080 --> 00:38:03,508
talking about this.
They're
talking about the

774
00:38:03,508 --> 00:38:07,080
technical side of hey, use this
microphone, use
this editing

775
00:38:07,080 --> 00:38:10,284
software, do these things.
But people are still
broke.

776
00:38:10,284 --> 00:38:13,998
They're broke because no one is
saying to them, what is
your

777
00:38:13,998 --> 00:38:16,150
plan to build a money side of
this?

778
00:38:16,150 --> 00:38:18,085
How are you going to
make
money with this?

779
00:38:18,085 --> 00:38:21,140
Because guess what?
I truly believe most
people

780
00:38:21,140 --> 00:38:24,050
burn out in podcasting.
If they're looking forward to it

781
00:38:24,050 --> 00:38:25,587

for money.
I'm not talking about hobby.

782
00:38:25,587 --> 00:38:28,150
They burn out because
they're
not getting anywhere with it.

783
00:38:28,150 --> 00:38:31,100
The money isn't coming
in
because they bought into this

784
00:38:31,100 --> 00:38:32,850
approach.
Well, if I just put
content

785
00:38:32,850 --> 00:38:35,345
out there, I'm going to be the
next Joe Rogan.

786
00:38:35,345 --> 00:38:38,460
I'm going
to be the mess mix
Mel Robbins, and I'm going to

787
00:38:38,460 --> 00:38:39,690
make, you know,
millions of
dollars.

788
00:38:39,690 --> 00:38:42,062
Well, guess what?
Those people busted their
rear

789
00:38:42,062 --> 00:38:45,350
ends to get to that point.
And you know what they all have

790
00:38:45,350 --> 00:38:46,732
in common?
They have an entrepreneurial

791
00:38:46,732 --> 00:38:49,336
backbone.
They
have they went out and

792
00:38:49,336 --> 00:38:52,280
found the people to show them
how to make
money with their

793
00:38:52,280 --> 00:38:53,720
content.
I'm sorry I'm getting a little

794
00:38:53,720 --> 00:38:57,010
bit
charged up, but this is a
passion for me, because I see


795
00:38:57,018 --> 00:39:00,352
how much time and effort and
love and all the blood, sweat


796
00:39:00,360 --> 00:39:03,125
and tears people put into their
content and they're still broke

797
00:39:03,125 --> 00:39:06,704
because no one has said to
them, Hey, what is your

798
00:39:06,704 --> 00:39:09,560
monetization
plan?
How are you trying to build

799
00:39:09,560 --> 00:39:11,120
money with your content?

That's great.

800
00:39:11,120 --> 00:39:13,320
You can talk on a microphone.
That's fantastic.


801
00:39:13,328 --> 00:39:16,308
That's not going to make a
nickel for you.

802
00:39:16,308 --> 00:39:18,288
What is your
monetization
strategy?

803
00:39:18,288 --> 00:39:21,298
And Alex, I think you're right.
I think
it's a lack of

804
00:39:21,298 --> 00:39:22,890
knowledge.
I think people just don't have

805
00:39:22,890 --> 00:39:24,980
the
knowledge.
I think some of it's fear too,

806
00:39:24,980 --> 00:39:27,620
because I think a lot
of
people are fearful, and I'm

807
00:39:27,620 --> 00:39:29,820
gonna stop talking so other

people can talk.

808
00:39:29,820 --> 00:39:33,400
But you know, I think it's easy
to hide behind
the content.

809
00:39:33,400 --> 00:39:36,120
It's real easy to say, Well, I'm
gonna come up
with these

810
00:39:36,120 --> 00:39:38,560
topics for this week, and I'm
gonna and if I just keep
doing

811
00:39:38,560 --> 00:39:40,592
it, that people are gonna come
and gonna start throwing
money

812
00:39:40,592 --> 00:39:41,500
at me.
Listen to me.

813
00:39:41,500 --> 00:39:43,385
They're not going to throw money

at you.

814
00:39:43,385 --> 00:39:45,540
You've got to have an
intentional monetization


815
00:39:45,548 --> 00:39:47,773
strategy.
And everybody's is different.

816
00:39:47,773 --> 00:39:51,118
What feed you might
not feed
me, but have that strategy in

817
00:39:51,118 --> 00:39:55,775
place at the front
end.
Marc Ronick: I'm using that to


818
00:39:55,783 --> 00:39:59,062
do a transitional sound, instead
of the usual whoosh in honor of

819
00:39:59,062 --> 00:40:01,899
Star Wars Day.
Hey, do you want more visibility

820
00:40:01,899 --> 00:40:06,155
for your podcast
or your
business or your brand inside of

821
00:40:06,155 --> 00:40:10,131
the Empowered
podcasting
community, we're opening up, and

822
00:40:10,131 --> 00:40:14,594
we have opened
up 10 spots for
the official EPC creator

823
00:40:14,594 --> 00:40:18,047
partners.
So as a
creator partner, your

824
00:40:18,047 --> 00:40:21,603
content will be shared on
empowered
podcasting social

825
00:40:21,603 --> 00:40:23,429
channels.
You'll be featured in an


826
00:40:23,437 --> 00:40:25,755
interview on empowered
podcasting live, and your


827
00:40:25,763 --> 00:40:29,644
podcast or business will receive
visibility through the Empowered

828
00:40:29,644 --> 00:40:33,599

podcasting conference event
signage, our website and other


829
00:40:33,607 --> 00:40:36,860
conference materials.
Your package also includes a

830
00:40:36,860 --> 00:40:40,018
ticket
to empowered podcasting
2026 in Charlotte.

831
00:40:40,018 --> 00:40:42,735
So even if you've
already
bought your ticket, this could

832
00:40:42,735 --> 00:40:45,580
be what a lot of our
Creator
partners are doing is using that

833
00:40:45,580 --> 00:40:48,557
ticket to give to one
of their
followers, one of their fans,

834
00:40:48,557 --> 00:40:51,927
one of their clients.
So
this is for creators who

835
00:40:51,927 --> 00:40:55,624
want to be more involved, more
visible
and more connected as

836
00:40:55,624 --> 00:40:59,939
we continue growing EPC, there
are
only, I was going to say

837
00:40:59,939 --> 00:41:02,216
there are only 10 spots
available, but
there are less

838
00:41:02,216 --> 00:41:06,140
than that, probably around four
or five, I
believe I know is

839
00:41:06,140 --> 00:41:08,555
rich still here.
Rich could probably put in
the

840
00:41:08,555 --> 00:41:10,213
chat.
How many spots are left?

841
00:41:10,213 --> 00:41:13,244
So contact me.
Mark at
ironic media.com.

842
00:41:13,244 --> 00:41:18,747
I R, O N, I C, K, and we will
get you all the
details.

843
00:41:18,747 --> 00:41:24,041
We'll hook you up with rich or
just go to empowered


844
00:41:24,049 --> 00:41:27,616
podcasting.com/sponsors, and you
can fill out the form that pops

845
00:41:27,616 --> 00:41:31,335
up there and be a part of the
Creator program, or at least


846
00:41:31,343 --> 00:41:33,116
inquire about the Creator
program.

847
00:41:33,116 --> 00:41:37,120
Okay, so let's keep it
moving.
There were several people that

848
00:41:37,120 --> 00:41:39,980
wanted to chime in.

Sid I saw was one of them, and I

849
00:41:39,980 --> 00:41:43,119
see Junaid is on stage as well,
so we'll go to Janae too.

850
00:41:43,119 --> 00:41:45,850
Sid, what do you got for us?
Sid Meadows: Yeah, in my


851
00:41:45,858 --> 00:41:49,545
convention that I was at, and
this is what I wanted to say, is

852
00:41:49,545 --> 00:41:52,160

everything that Ralph Alex
Billy been talking about is

853
00:41:52,160 --> 00:41:55,600
really,
really good, but what
we have to stop is the people

854
00:41:55,600 --> 00:41:58,458
spreading the
misinformation.
There's so many people spreading

855
00:41:58,458 --> 00:42:02,100
misinformation
about what you
can what you can't do with your

856
00:42:02,100 --> 00:42:04,500
podcast.
When
I was at this at the

857
00:42:04,500 --> 00:42:07,600
uprising last week or week
before last,
now, there was a

858
00:42:07,600 --> 00:42:12,620
podcast editor there, and he
told someone he
was on a walk

859
00:42:12,620 --> 00:42:16,100
with me.
He told someone that in order to

860
00:42:16,100 --> 00:42:19,044

monetize your podcast, you
needed 5000 downloads for


861
00:42:19,052 --> 00:42:21,584
episode.
I didn't know that until later,

862
00:42:21,584 --> 00:42:25,212
and the guy came up
to me on
this hike we were on, said, Hey,

863
00:42:25,212 --> 00:42:26,615
can I talk to you
about your
podcast?

864
00:42:26,615 --> 00:42:29,114
And I said, Sure, we just
started talking
about it.

865
00:42:29,114 --> 00:42:32,868
And he's the CEO of a really
cool company, and they
have a

866
00:42:32,868 --> 00:42:34,214
podcast.
They're transitioning to a

867
00:42:34,214 --> 00:42:36,460
different
host, and, you know,
blah, blah, blah.

868
00:42:36,460 --> 00:42:40,544
And anyways, we were
talking
monetization, and he told me

869
00:42:40,544 --> 00:42:43,940
that phrase, my response
was,
that's a lie, and that guy's on

870
00:42:43,940 --> 00:42:47,089
crap, because it's not
true.
And that's so many people are

871
00:42:47,089 --> 00:42:49,080
spreading this CPM.
You have
to do this.

872
00:42:49,080 --> 00:42:52,750
You got to have 5000 downloads.
And we, those of us
that

873
00:42:52,750 --> 00:42:55,432
disagree with that philosophy,
our voices have to
be louder

874
00:42:55,432 --> 00:42:57,682
about that to drown out that
noise.

875
00:42:57,682 --> 00:43:00,040
Because, in my
opinion, that's
misinformation.

876
00:43:00,040 --> 00:43:02,620
Yeah, well, that's what that

you're Marc Ronick: having, Sid

877
00:43:02,620 --> 00:43:05,028
Meadows: absolutely, yeah.
And then there was another guy


878
00:43:05,036 --> 00:43:07,908
that I talked to that owns a
comic book company.

879
00:43:07,908 --> 00:43:10,965
They bake
comic books and
produce comic books, and they

880
00:43:10,965 --> 00:43:13,360
have comic books
in every
comic book shop around the

881
00:43:13,360 --> 00:43:16,440
world, and they have a

magazine, and they run ads for

882
00:43:16,440 --> 00:43:18,787
their comic books.
And he was
talking about

883
00:43:18,787 --> 00:43:21,150
podcast monetization.
That's why,
because he has a

884
00:43:21,150 --> 00:43:23,111
podcast.
It's about 500 downloads per

885
00:43:23,111 --> 00:43:25,400
episode.

I said, Why aren't you selling

886
00:43:25,460 --> 00:43:28,358
advertising as part of the

overall package?

887
00:43:28,358 --> 00:43:31,859
And he looked at me and like,
I'd never
thought about that.

888
00:43:31,859 --> 00:43:34,960
I'm like, just add it, add X
amount of
dollar to whatever

889
00:43:34,960 --> 00:43:37,344
you want to add to it, and then
sell it.

890
00:43:37,344 --> 00:43:40,666
And
so he called me the other
day and we had a chat, and his


891
00:43:40,674 --> 00:43:42,150
that's exactly what he did.
They pivoted.

892
00:43:42,150 --> 00:43:45,292
His sales guy has now
made a
full package that you have this

893
00:43:45,292 --> 00:43:47,896
opportunity to
sponsor, to
begin an ad in everything that

894
00:43:47,896 --> 00:43:49,804
they're doing in
their entire
ecosystem.

895
00:43:49,804 --> 00:43:53,041
So all that to say the
opportunity
exists.

896
00:43:53,041 --> 00:43:56,020
But those believe differently
about ways you can
make money

897
00:43:56,020 --> 00:43:58,945
have to be louder and stop the
people from spreading


898
00:43:58,953 --> 00:44:02,112
misinformation and lies.
Marc Ronick: Thank you.

899
00:44:02,112 --> 00:44:05,244
Sid, and
I particularly
appreciate that line that you

900
00:44:05,244 --> 00:44:09,393
said about all of
us have to
be a lot louder about proving

901
00:44:09,393 --> 00:44:13,320
those that common advice

wrong, although I will say at

902
00:44:13,320 --> 00:44:16,140
least the advice is improved.

Because it used to be 10,000

903
00:44:16,620 --> 00:44:19,056
downloads.
That was the buzz
number that

904
00:44:19,056 --> 00:44:21,460
everybody used.
You got to have 10,000 downloads

905
00:44:21,460 --> 00:44:25,877
a
month, at least, in order to
monetize and in order to get a


906
00:44:25,885 --> 00:44:28,572
sponsor.
And like we said, Sid is living

907
00:44:28,572 --> 00:44:30,935
proof.
You do not have
to have that

908
00:44:30,935 --> 00:44:32,912
many, not even close, for that
matter.

909
00:44:32,912 --> 00:44:34,816
So yeah,
thank you, Sid for
that.

910
00:44:34,816 --> 00:44:37,391
BC, I know you want to chime in.
Give
me one second.

911
00:44:37,391 --> 00:44:39,520
Junaid has been waiting on
stage, and then we'll
come to

912
00:44:39,520 --> 00:44:40,900
you.
Go ahead, Junaid, good morning.

913
00:44:41,380 --> 00:44:43,090
Junaid: Good morning.
Good
morning.

914
00:44:43,090 --> 00:44:48,084
Love the new name and the new
energy that this episode
or

915
00:44:48,084 --> 00:44:52,120
podcast is now bringing.
Because based on this this


916
00:44:52,128 --> 00:44:55,720
conversation alone, I think I'm
shutting down my podcast.

917
00:44:56,500 --> 00:44:59,014
Marc Ronick: What Junaid: I'm
shutting down my
podcast to

918
00:44:59,014 --> 00:45:01,728
start a new one.
Or maybe keep it going, I don't

919
00:45:01,728 --> 00:45:06,000
know, but I do realize that the
journey that I've been on for


920
00:45:06,008 --> 00:45:10,020
the past eight years has taught
me something that I would not


921
00:45:10,028 --> 00:45:13,320
have learned if I hadn't gone
down that journey.

922
00:45:13,320 --> 00:45:18,320
But what I'm
realizing is
that, no, I do not have any

923
00:45:18,320 --> 00:45:22,935
offers or selling on
the
current podcast, because it is

924
00:45:22,935 --> 00:45:28,160
an interview based podcast.

So to transition to, what am I

925
00:45:28,160 --> 00:45:29,660
selling?
What is Junaid selling?


926
00:45:29,668 --> 00:45:31,460
Right?
What does that look like?

927
00:45:31,760 --> 00:45:34,298
That's the conversation that I

got to start having.

928
00:45:34,298 --> 00:45:36,986
Actually, I've been having it,
but I've
been holding myself

929
00:45:36,986 --> 00:45:41,609
back from starting a new podcast
focused
on just what I do with

930
00:45:41,609 --> 00:45:43,564
home studios.
And I think this
conversation

931
00:45:43,564 --> 00:45:46,824
has kicked me in the butt to
say, hey, Junaid,
you got to

932
00:45:46,824 --> 00:45:49,440
go down that path, because if
you don't do it,
nobody's else

933
00:45:49,440 --> 00:45:52,948
is going to do that for you.
So thank you so
much.

934
00:45:52,948 --> 00:45:54,400
Appreciate it.
Marc Ronick: You're welcome.

935
00:45:54,400 --> 00:45:56,295
And
I Ralph Estep Jr: just
want to
jump in there for a

936
00:45:56,295 --> 00:45:58,076
second, because Junaid, you have
nailed
it.

937
00:45:58,076 --> 00:46:01,326
And I put in the chat, stop
running a podcast and start


938
00:46:01,334 --> 00:46:03,660
running a business.
And I think that's what you're

939
00:46:03,660 --> 00:46:06,156
realizing
Junaid, and Junaid
and I have worked together.

940
00:46:06,156 --> 00:46:10,410
Junaid has an
excellent skill
set, and Junaid could turn that

941
00:46:10,410 --> 00:46:12,060
into a very
profitable
business.

942
00:46:12,060 --> 00:46:14,610
And you notice I didn't use the
word
podcast.

943
00:46:14,610 --> 00:46:17,130
I said business.
In my personal view, your

944
00:46:17,130 --> 00:46:19,080
podcast
should support your
business.

945
00:46:19,140 --> 00:46:20,872
It's a marketing arm of your

business.

946
00:46:20,872 --> 00:46:23,236
I think we've got things
cattywampus upside down.


947
00:46:23,244 --> 00:46:26,219
We do these podcasts.
We need to build businesses.

948
00:46:26,219 --> 00:46:27,953
We don't need
to build
podcasts.

949
00:46:27,953 --> 00:46:31,508
We need to build businesses.
And businesses
are then our

950
00:46:31,508 --> 00:46:33,860
podcast becomes the marketing
arm of that.

951
00:46:33,860 --> 00:46:36,648
Our
content creation becomes
the marketing, our sub stack,

952
00:46:36,648 --> 00:46:40,348
our
shorts, our reels are all
just marketing arms of the

953
00:46:40,348 --> 00:46:42,880
business.

That's the mentality that I hope

954
00:46:42,880 --> 00:46:45,235
we can change today.
Marc Ronick: Thank you, Ralph.


955
00:46:45,243 --> 00:46:47,080
BC, you wanted to chime in.
Go for it.

956
00:46:47,560 --> 00:46:49,480
BC Babbles: Yeah, I want to

offer a different perspective.

957
00:46:49,480 --> 00:46:51,760
And I think part of the reason

that some people may not be

958
00:46:51,760 --> 00:46:55,480
pushing their business through

their podcast is because they

959
00:46:55,480 --> 00:46:59,680
realize that where they are and
where their podcast is, they're

960
00:46:59,680 --> 00:47:02,064
not in the same space.
And what
I mean by that is

961
00:47:02,064 --> 00:47:06,120
that, and personally, I realized
that my
podcast, and what I've

962
00:47:06,180 --> 00:47:11,400
envisioned it to be is further

than where I currently am

963
00:47:11,400 --> 00:47:14,700
business wise.
So the
predominant part of my

964
00:47:14,700 --> 00:47:17,264
background is marketing.
Now I
just came out with my

965
00:47:17,264 --> 00:47:20,845
masters, you know, I offer
content
strategy and different

966
00:47:20,845 --> 00:47:24,074
service management or different
kind of
media management.

967
00:47:24,074 --> 00:47:28,520
But it was suggested to me,
actually, at EP
two last year,

968
00:47:28,520 --> 00:47:31,928
that I turned my show into a
Marketing Show to
better sell

969
00:47:31,928 --> 00:47:34,864
my marketing services.
But I found that what
I

970
00:47:34,864 --> 00:47:38,591
contemplated the idea of turning
my show into a Marketing
Show,

971
00:47:38,591 --> 00:47:43,130
as opposed to an entrepreneur's
source for
business news and

972
00:47:43,130 --> 00:47:47,128
market pivots and all those
things, I felt it
was too much

973
00:47:47,128 --> 00:47:50,053
of a of a size down for the
show.

974
00:47:50,053 --> 00:47:53,344
And it was after
some
contemplation that I realized I

975
00:47:53,344 --> 00:47:57,210
have a desire for a
pivot,
personally and professionally,

976
00:47:57,210 --> 00:48:03,628
to elevate from
marketing into
more of a network and

977
00:48:03,628 --> 00:48:06,900
partnership advisory kind of

role, because I found that I

978
00:48:06,900 --> 00:48:11,220
love to not only network and

meet a bunch of new people, but

979
00:48:11,220 --> 00:48:13,800
when I find people that have

collaborative opportunities, I

980
00:48:13,800 --> 00:48:17,340
like to connect them, and I like

to vet opportunities for them.

981
00:48:17,760 --> 00:48:22,040
And so I kind of realized that

somehow my show is further ahead

982
00:48:22,040 --> 00:48:24,680
of my career than I currently am

personally.

983
00:48:24,680 --> 00:48:28,032
And so what that kind of
obstacle for me is that,
well,

984
00:48:28,032 --> 00:48:31,185
I don't want to reduce what my
show is to just
marketing, if

985
00:48:31,185 --> 00:48:34,001
I want to, if I'm finding that
it's actually
further along

986
00:48:34,001 --> 00:48:37,100
than myself, if that makes
sense, Marc Ronick: yeah, that

987
00:48:37,100 --> 00:48:40,580
does make a BC Babbles: lot of
congestion.

988
00:48:40,580 --> 00:48:42,940
Marc Ronick: Yes, if you're

watching on video, lots of hand

989
00:48:42,940 --> 00:48:47,080
gestures coming from VC, yeah.

And I can relate, my hands are

990
00:48:47,080 --> 00:48:49,900
flying all the time when I'm

sharing, yeah, Ralph, I'm coming

991
00:48:49,900 --> 00:48:51,172
back to you.
Ralph Estep Jr: Yeah.

992
00:48:51,172 --> 00:48:54,388
I just
want to say this.
I think the thing we have to

993
00:48:54,388 --> 00:48:57,160
realize is
great content
builds attention.

994
00:48:57,820 --> 00:49:00,699
We have to start there.
We got
to have great content.

995
00:49:00,699 --> 00:49:03,759
But attention alone isn't going
to
create income for you.

996
00:49:03,759 --> 00:49:06,614
I love some of the things that
like
Jodi kngle Put in the

997
00:49:06,614 --> 00:49:08,913
thing, you know, she said that
that's what
I have my podcast

998
00:49:08,913 --> 00:49:11,244
for to support my business.
After all, people
don't care

999
00:49:11,244 --> 00:49:13,300
about sound.
They're not going to hire a

1000
00:49:13,300 --> 00:49:15,450
voice over
talent.
So that's what Jody's done.

1001
00:49:15,450 --> 00:49:19,397
She's already understood
that
you got to go and find what do

1002
00:49:19,397 --> 00:49:22,880
people need, what do people

want, and you build your brand

1003
00:49:22,940 --> 00:49:25,820
around that.
It's not just
attention.

1004
00:49:25,820 --> 00:49:28,828
Income comes from intentional
value, and that's
the one take

1005
00:49:28,828 --> 00:49:32,198
I want to give everybody today.
What is the
value you're

1006
00:49:32,198 --> 00:49:34,916
giving to your listeners, to
your viewers?

1007
00:49:34,916 --> 00:49:38,080
Most
creators don't fail
because they lack talent.

1008
00:49:38,080 --> 00:49:40,800
They fail because
they never
build a business.

1009
00:49:40,800 --> 00:49:43,745
And that's what we need to do.
We
need to change the

1010
00:49:43,745 --> 00:49:47,000
perspective here and start
building a
business, and start

1011
00:49:47,000 --> 00:49:50,800
thinking about what is my
business first,
once you lay

1012
00:49:50,800 --> 00:49:55,396
out here's my business, then you
build the
content around the

1013
00:49:55,396 --> 00:49:57,140
business, not the other way
around.

1014
00:49:57,140 --> 00:49:59,698
I think
that's the problem.
A lot of people build their.

1015
00:49:59,698 --> 00:50:02,331
Content
first, and then they
build a business around it.

1016
00:50:02,331 --> 00:50:05,390
I think
you've got to flip the
script, and you got to build

1017
00:50:05,390 --> 00:50:07,350
your
business and you build
the content around it.

1018
00:50:07,350 --> 00:50:10,560
Just think
about if you went
and opened up a hot dog stand

1019
00:50:10,560 --> 00:50:12,480
today, right?

You wouldn't start a hot dog

1020
00:50:12,480 --> 00:50:13,218
podcast.
Probably right.

1021
00:50:13,218 --> 00:50:15,918
But
what you might do is you
might have an intentionality,

1022
00:50:15,918 --> 00:50:18,688
well, I
need to start talking
about hot dogs and how great

1023
00:50:18,688 --> 00:50:19,898
they are.
And
there's different styles

1024
00:50:19,898 --> 00:50:21,812
of hot dogs.
And if you go to Chicago,
you

1025
00:50:21,812 --> 00:50:23,900
get this kind of girl.
But that's not your intention.

1026
00:50:23,900 --> 00:50:26,890
Your
intention was, I want
people to come and buy my hot

1027
00:50:26,890 --> 00:50:28,460
dogs.
So
then the marketing, the

1028
00:50:28,460 --> 00:50:31,062
podcasting, all the other things

around that, it reversed.

1029
00:50:31,062 --> 00:50:34,422
And I think that's the problem.
I
think that we've got this,

1030
00:50:34,422 --> 00:50:36,765
we've got the script caddy,
Wampus
upside down.

1031
00:50:36,765 --> 00:50:39,668
So my one thing, if you hear
nothing else that, that
I

1032
00:50:39,668 --> 00:50:42,748
think we've talked about today,
that I've said clearly,
is

1033
00:50:42,748 --> 00:50:44,614
have an intentionality for
business.

1034
00:50:44,614 --> 00:50:47,800
What is my intention?

But understand how you're going

1035
00:50:47,800 --> 00:50:49,798
to measure that too.
Because
that's one things we

1036
00:50:49,798 --> 00:50:53,114
haven't talked a lot about, what
does
success look like?

1037
00:50:53,114 --> 00:50:54,688
What does that measurement look
like?


1038
00:50:54,696 --> 00:50:57,130
Because if you don't have an
intention at the front end of,


1039
00:50:57,138 --> 00:50:58,685
how am I going to measure the
success?

1040
00:50:58,685 --> 00:51:01,964
And if you're in there
to make
money, guess how you know how

1041
00:51:01,964 --> 00:51:03,419
you know?
How you
measure that, not by

1042
00:51:03,419 --> 00:51:05,525
revenue dollars, by what you get
to
keep.

1043
00:51:05,525 --> 00:51:07,400
Let's talk about that for a
second.

1044
00:51:07,400 --> 00:51:10,371
It's what you get to
keep.
Because listen, you can go and

1045
00:51:10,371 --> 00:51:13,140
build a ton of content, you

can advertise the hell out of

1046
00:51:13,140 --> 00:51:14,724
stuff.
You can all those things,
but

1047
00:51:14,724 --> 00:51:17,075
you can spend and spend and
spend, and maybe you're bringing

1048
00:51:17,075 --> 00:51:19,356

money in at the top of that,
and revenue dollars.

1049
00:51:19,356 --> 00:51:21,440
But I always
challenge content
creators.

1050
00:51:21,440 --> 00:51:23,040
Okay, that's great.
That's
fantastic.

1051
00:51:23,040 --> 00:51:25,440
You made $10,000 last month.
What did you keep?

1052
00:51:25,440 --> 00:51:27,074
Well,
not much.
Ralph, there's the problem.

1053
00:51:27,074 --> 00:51:29,420
That's part of your

intentional strategy as well.

1054
00:51:29,420 --> 00:51:32,120
And I know I went a little bit,
little bit haywire passionate

1055
00:51:32,120 --> 00:51:35,180
today, but this is a passion of
me, of mine, because I see so

1056
00:51:35,180 --> 00:51:38,600
many people struggling here, and

they don't have to struggle so

1057
00:51:38,600 --> 00:51:40,217
much.
If they would just sit
down

1058
00:51:40,217 --> 00:51:41,980
with somebody, sit down with
somebody you trust.

1059
00:51:41,980 --> 00:51:44,348
Sit
down with a coach.
Because here's the thing, you

1060
00:51:44,348 --> 00:51:46,564
don't see
it when you're in it
yourself.

1061
00:51:46,564 --> 00:51:49,328
A lot of times you've got to
bring
somebody else in and

1062
00:51:49,328 --> 00:51:51,964
say, Hey, look at this.
For me, I'm
working on

1063
00:51:51,964 --> 00:51:53,680
monetization audits with content
creators right now.


1064
00:51:53,688 --> 00:51:56,240
And just like Sid said, he
mentioned this to his friend,


1065
00:51:56,248 --> 00:51:59,272
that he's going to start doing
advertising or start doing


1066
00:51:59,280 --> 00:52:01,422
sponsorships.
Sometimes you don't see it

1067
00:52:01,422 --> 00:52:03,786
because you're
living in it.
So challenge yourself.

1068
00:52:03,786 --> 00:52:06,540
Go ask other people,
how would
you monetize this?

1069
00:52:06,540 --> 00:52:08,331
What are the different things I
should do?

1070
00:52:08,331 --> 00:52:10,140
But have an intentionality in
that.

1071
00:52:10,680 --> 00:52:13,375
Marc Ronick: Thank you.
Ralph,
way to take it home for

1072
00:52:13,375 --> 00:52:16,074
us.
Yeah, Alex Ballish: Jonathan,

1073
00:52:16,074 --> 00:52:17,460
the poor
guy's been waiting
like soon.

1074
00:52:17,460 --> 00:52:18,918
Marc Ronick: Thank you.
I
appreciate you seeing that.

1075
00:52:18,918 --> 00:52:22,080
Go ahead, Jonathan, did you have

something, Jonathan Howard:

1076
00:52:22,080 --> 00:52:24,080
it's all good.

I was just gonna say, you, most

1077
00:52:24,080 --> 00:52:26,180
content creators fail because

they're not remembered.

1078
00:52:26,180 --> 00:52:28,922
And I think that's something
that's
really important.

1079
00:52:28,922 --> 00:52:32,240
You gotta put out value, but you
have to be
memorable.

1080
00:52:32,240 --> 00:52:34,190
Yeah, that's just Marc Ronick:
so that's Jonathan Howard:

1081
00:52:34,190 --> 00:52:35,630
really
important.
Marc Ronick: Yeah, that's kind


1082
00:52:35,638 --> 00:52:37,905
of like to Ralph's first
question, you know, is it?

1083
00:52:37,905 --> 00:52:41,612
I
guess you're kind of falling
in the middle in the sense that

1084
00:52:41,612 --> 00:52:44,310
it
does good content does
matter, right?

1085
00:52:44,310 --> 00:52:47,800
But also so does making
sure
it's a business, right?

1086
00:52:47,800 --> 00:52:49,495
Ralph, the other Ralph Estep Jr:
side of that,
and that's why

1087
00:52:49,495 --> 00:52:52,300
we're going to have a talk next
Tuesday with a
publicist,

1088
00:52:52,300 --> 00:52:55,699
because that's exactly where I
was going,
Jonathan, is I have

1089
00:52:55,699 --> 00:52:57,420
realized in my own content
that's great.

1090
00:52:57,420 --> 00:53:00,172
I
put out good content.
I'm very skilled at what I do as

1091
00:53:00,172 --> 00:53:02,460
an
accountant, but if I'm not
building the personal brand,


1092
00:53:02,468 --> 00:53:04,293
then it's not going to help
anything.

1093
00:53:04,293 --> 00:53:06,665
So that's why we're
going to
actually be talking to a

1094
00:53:06,665 --> 00:53:09,360
publicist next Tuesday on the

show, and she's going to talk

1095
00:53:09,360 --> 00:53:12,120
about, how do you build that

brand, how do you build that

1096
00:53:12,120 --> 00:53:15,300
remarkable personality that

people want to come and listen

1097
00:53:15,300 --> 00:53:18,000
to, and people want to build

that trust and build that value

1098
00:53:18,000 --> 00:53:20,240
in you.
Marc Ronick: Thank you, Ralph.


1099
00:53:20,248 --> 00:53:24,652
And tomorrow we are going to be
opening the mailbag discussing


1100
00:53:24,660 --> 00:53:26,930
different different ideas around
growth.

1101
00:53:26,930 --> 00:53:29,360
So I think that's kind
of
appropriate, considering what

1102
00:53:29,360 --> 00:53:32,360
we're talking about today, and

we've got several podcasters

1103
00:53:32,360 --> 00:53:35,900
talking all about growth and

wanting our opinions on so we

1104
00:53:35,900 --> 00:53:41,080
will jump into that tomorrow.

And if you are enjoying today's

1105
00:53:41,080 --> 00:53:42,790
show.
Have been enjoying the


1106
00:53:42,798 --> 00:53:45,646
podcasting morning show for some
time, wherever you fall, and


1107
00:53:45,654 --> 00:53:47,386
maybe you fall somewhere in the
middle.

1108
00:53:47,386 --> 00:53:50,675
If you're open to it,
consider
supporting the show.

1109
00:53:50,675 --> 00:53:54,880
Go to podcasting morning

show.com/support, and you can

1110
00:53:54,940 --> 00:53:57,940
make a little financial

contribution toward the show,

1111
00:53:58,060 --> 00:54:01,260
and we'll put that money right

back into the show to help make

1112
00:54:01,260 --> 00:54:04,088
it even better than it already

is.

1113
00:54:04,088 --> 00:54:07,475
So consider that, and consider
joining us tomorrow,
8am

1114
00:54:07,475 --> 00:54:11,500
Eastern as that is our new time
every Monday through
Friday,

1115
00:54:11,500 --> 00:54:15,600
come join us at podcasting
morning show.com/join
us and

1116
00:54:15,600 --> 00:54:18,860
until tomorrow, make it a great
day.

1117
00:54:18,860 --> 00:54:19,880
Everybody.
Take care.


1118
00:54:19,888 --> 00:54:20,220
You.