508. Why Going Viral Won’t Save Your Podcast

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Good morning podcasters.
Today is Friday, May the 1st,

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2026 and today.
What if the breakthrough you're

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waiting for is actually the
thing distracting you?

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We're talking about viral
moments, slow progress, and the

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quiet improvements that may be
building something bigger than

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you realize.
So if you're listening live on

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Clubhouse, hit the share button
top right hand side of the

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screen and share it.
However Clubhouse lets you.

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And if you're catching us via
podcast, YouTube, etcetera,

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please share this episode with a
fellow podcaster.

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And now give us about 30
seconds.

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We'll get things rolling.
Thanks for being here.

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Good morning again podcasting

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morning chat.
Thank you so much for being

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here.
I am your host Mark Ronick and

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currently on stage with me my Co
host we have DRFA, Ralph Estep,

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Sid Meadows, Alex Baelish.
Also from the audience Tide AKA

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Nikki is on stage with us this
morning.

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I think we will see more of the
cast and crew momentarily.

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Want to 1st dig into something
important?

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If you want to catch us live on
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And I wanted to also tell you

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that the best way to connect
with us on Monday might be for

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you to 1st go to at.
Let's say it's 7:58 in the

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urging you to do it that way is
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YouTube channel because we're
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current YouTube channel to my
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rebranded Podcasting Morning
Show.

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So.
And if you want a little sneak

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peek at that, again, you can go
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etcetera.

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So yeah, that's happening.
And we're doing that because we

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think it's going to help us get
more guests.

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It's going to help get more eyes
and ears on this show and we're

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really excited about it.
The one, the one downside really

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is that although he's not here
at the moment, is that Nick

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Naulback won't be able to join
us as frequently as he used to.

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Because as some of you know
who've been listening for a

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while, Nick is usually on the
phone with us as he's commuting

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into the office between or
during that 7:00 to 8:00 AM

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hour.
So he'll be at work at 8:00 AM

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when we get started.
So he said he's going to

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certainly join and listen, he's
going to also join the stage

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when he can.
But it's going to be a little

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more challenging for him.
And he's not going away because

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we're going to be doing some
other projects with the

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podcasting morning show
involving Nick.

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But it just means we won't hear
his voice as much here in the

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mornings.
But yeah.

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And also my eggs will have
already been made.

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That's right.
We can no longer say Dr. is

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taking a break to go cook some
eggs.

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Yeah, we're going to have to
find something else for you, Dr.

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Another thing to rest our hats
on with.

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You all right?
No problem.

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Change is good.
I'm trying to remind myself that

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change is good.
All right, well, we got more to

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share with you down the road
here today, but we have a full

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show for you, including wins
from this past week, which we'll

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do toward the end of the show.
Today, we're talking about the

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idea that most podcasters are
waiting for the wrong kind of

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breakthrough.
A lot of creators hope for one

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viral clip, right?
Or maybe it's one perfect guest.

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Or it's one huge episode, or
maybe it's that algorithm moment

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that suddenly changes
everything.

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But shows that last are are
really built through consistent

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improvement, in my opinion.
You know, getting a little

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clearer, little sharper, a
little more confident, a little

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more connected overtime.
So before we get into the winds,

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we're going to talk about what
real progress actually looks

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like, how to recognize it, and
maybe why the small improvements

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may matter more than the big
moment that everyone, well, I

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say everyone, but that a lot of
us keeps hoping for.

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So I'll start with a question.
What is going viral even mean

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when we're talking about
podcasters and podcasting,

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right?
What is going viral really mean?

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Because we throw that term
around a lot.

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And I really feel like in my
opinion, most of the time that's

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really being applied to social
media.

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But as podcasters, I've heard
people talk about wanting to go

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viral or even maybe in more
podcaster terms, they want to

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get more downloads, lots of
downloads.

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I want that moment where I get
lots of downloads.

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But but what does it mean to you
going viral for a podcast

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specifically?
Would anybody be willing to

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chime in?
Ralph?

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Sure.
Good morning, everybody.

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So for me, you're right.
I think in a lot of ways we kind

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of have this misnomer that this
is a social media thing.

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And for the podcasting, it's a
little more complicated.

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I think I'll tell you when I
felt like I went viral on my

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YouTube channel when it was when
I had a particular short that

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hit 5 million views.
To me, that was the definition

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of going viral because it was
something that just kind of took

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off and it just seemed like it
just exploded.

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So I guess if we want to talk
about virility, you know, that's

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the thing.
Like you get that sickness, all

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of a sudden it just hits you.
You know, it's kind of a

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negative way to look at it.
But you know, the problem is

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Mark I, and I'll tie this back
in the money.

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I think sometimes people, I
think, use the word going viral

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to be like cha ching, cha ching,
cha ching.

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And I worry sometimes that's
what they think is the only way

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to make money.
And so there are many other ways

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to make money with your show.
But sometimes for me, I hear the

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word viral and initially I see
dollar signs 'cause I think a

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lot of people associate those
two things together.

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I think you hit the nail on the
head.

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And at least in my opinion, I
agree with you.

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I think that that's a big reason
why people hope they're going to

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go viral, is for the money
aspect of it.

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Yeah, and I know Dr. and BC both
want to chime in and I'm going

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to our guest on the stage first.
Nikki, I saw you had put

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something in the chat and wanted
you to chime in out loud here on

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stage.
Are you free to do that?

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Oh yeah, no, thank you.
Appreciate it.

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I was just putting it in the
chat 'cause I didn't want to, I

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wanted to make sure everybody
else got a chance to share.

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But I was just going to say that
for me, going viral, of course

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we all know that the meaning of
that refers to content that has

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just achieved some level of
explosive growth and that's

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awesome.
So maybe a video or something

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you put out that you least
expected had some sort of magic

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to it and people really latched
onto it and they loved it.

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And then all of a sudden you go
to bed one night and you wake up

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and you got 100,000 followers
and stuff.

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So I mean, it can, it can really
mean all of that.

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But for me, going viral has
always meant just being

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consistent.
So when an opportunity arrives,

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you're prepared because it's
better to not have an

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opportunity and be prepared than
to have an opportunity and not

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be prepared, if that makes
sense.

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Yeah, I think it makes a lot of
sense.

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And I think even myself
included, I don't think I'm

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prepared for a viral moment.
And maybe we should get into

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that in a moment as well.
But I really think there is a

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mentality involved if you're
going to go viral, there's,

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there's a mindset you need, I
believe, if you're going to go

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viral because a lot can happen.
So we'll, maybe we'll dig into

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that a little bit too.
First, I wanted to read John's

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comment about what it means to
go viral in the realm of

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podcasting.
John says it's when you get a

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rocket ship spike from when your
episode is shared by a group of

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people.
Sure that in podcasting terms

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make sense to me.
Let's go to Dr. because Dr. was

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flashing that hot pepper to get
my attention multiple times here

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on stage.
Go for it.

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So when it comes to a podcast,
notwithstanding Ralph's story

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about all the the views that he
got, I think it really comes

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down to the guest saying
something unexpected, explosive.

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Because when you're a host,
you're pretty consistent.

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I mean, you're consistent for
your audience.

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Your audience knows you, they
feel comfortable with you.

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Everything is a little bit
predictable when it comes to you

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hosting the show.
But when it's a viral moment,

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that's really on the guest to
say something unexpected,

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outlandish, and maybe even it
has something to do with your

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reaction to what that guest
says.

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And so that so you're saying
basically that because of

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whatever that controversial
moment was or that really

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insightful moment, you're saying
that then could lead to the

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viral moment is what you're
saying?

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Yeah, right.
And this also is a good reason

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to take those improv lessons as
well, because it's going to help

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you handle those unexpected
moments.

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Sure.
Yeah, no doubt.

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I appreciate that.
And you know, I was thinking

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about John's comment too.
And I'm wondering, you know, I

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think a lot of us, this is just
a little sidebar, if you will.

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But you know, we we talked about
going viral, but to some of us

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that might just mean going viral
with our own content.

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In other words, it might not
mean you're getting thousands or

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millions of downloads or views,
but it might mean you got a

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personal spike, right?
Like maybe you get 100 downloads

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and then all of a sudden one
episode gets 2000, right.

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That I think that sometimes
we'll throw around that

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terminology, say, oh, that
episode went viral.

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But, you know, I think in true
definition, viral really means

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universally, you know, thousands
or millions of views and

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downloads.
Yeah, I'm just throwing that out

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there.
It was just a thought I had.

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And BC you wanted to chime in,
go for it.

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Yeah.
And I really appreciate the

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caveat that Ralph brought in
earlier.

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Good morning, everyone.
And so I thought of like, you

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know, Brittany Broski, you know,
she for the first time when

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called viral because of a funny
reaction she had to eating

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kombucha for the first time back
in 2019.

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But she took the trajectory that
initial moment gave her.

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She launched her first podcast,
the Broski Report.

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And then she's now got building
that up now to have the Royal

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Court, which has crazy numbers.
It's got like viral quote

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numbers, but now on a consistent
basis.

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So I think it's a real awesome
opportunity if you have the

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mindset to harness what kind of
momentum you get from that first

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hit.
Yeah, fair enough.

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BC thank you.
I appreciate that.

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And I'm going to go to Billy.
Billy joined us on stage.

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Billy, did you want to add to
this or did you want to answer

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the question, what is going
viral even mean for a podcast?

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For a podcast that would be hard
to answer.

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I don't know if I've really,
I'll say this, I guess let me

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collect my thoughts here.
None of this stuff, if you

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really look into it and kind of
to BC's point, most of the stuff

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is planned.
It's all produced.

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Like I listened to Theo Von's
podcast and watch it on YouTube

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on occasion.
And I always just thought like,

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man, this guy's brain, he's just
singing these jokes out.

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And I mean, he's just a really
witty dude.

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And then I watched another
podcast where it was like about

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a podcast studio and they're
like, Oh yeah, he came in and he

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had his guests and all this, but
he was like back in the back,

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like pre writing all these
jokes.

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And then through the
conversation, it was interesting

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to see these jokes come out in
the show and how he would like

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guide the conversation to that.
And so sure, I've had a video go

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viral about a product.
It was an 18 LB coffee mug, got

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00:12:45,200 --> 00:12:48,640
millions of views and but it
wasn't the people I wanted.

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It's like I'm never engaged with
that audience ever again because

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I'm like, it was a bunch of
meatheads that were just making

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00:12:54,760 --> 00:12:57,640
fun of how little my arms were
and how my dog was breathing and

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all kinds of stuff.
And I think we forget the work

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00:13:01,160 --> 00:13:05,360
that goes behind virality and
what we call virality.

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So we'll see stuff to PC's point
kind of popping off over and

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over again.
And maybe that first one was

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accidental, but the odds of that
just being an accidental viral

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00:13:16,080 --> 00:13:20,240
moment is pretty slim.
If you get behind the if you get

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behind the curtain a lot and
especially these bigger shows,

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all this stuff is planned.
They got producers, they got

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conversations, they get talking
points.

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And it is just like any other TV
production or movie production.

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And it's the people like me who
go, Oh my God, this person's so

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00:13:36,680 --> 00:13:39,920
smart and they didn't realize
he's got 10 people behind the

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00:13:39,920 --> 00:13:42,280
scenes, you know, making this
thing happen.

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00:13:42,840 --> 00:13:43,680
Yep.
Yep.

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It's definitely an advantage
having a team.

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00:13:46,000 --> 00:13:49,600
It can certainly make you look
and sound a lot more polished, a

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00:13:49,600 --> 00:13:51,720
lot smarter.
I agree with you there, Billy.

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Thank you.
And I saw a lot of people were

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00:13:53,760 --> 00:13:57,640
agreeing with you here as well.
And Tide put here in the chat, I

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00:13:57,640 --> 00:14:00,880
think of it sort of like the
word fertility.

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00:14:01,160 --> 00:14:05,280
If you're fertile, you have the
capacity to achieve pregnancy.

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If you're viral, you have the
capacity to achieve virality.

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00:14:10,480 --> 00:14:14,200
It's more of a state of being
for me, says Tide.

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00:14:14,520 --> 00:14:17,640
Yeah, I like that, that analogy.
That works for me.

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00:14:17,640 --> 00:14:22,520
So yeah, I appreciate what Billy
was saying because I think maybe

255
00:14:22,520 --> 00:14:27,720
that this is a good place to dig
in to some of this idea of, you

256
00:14:27,720 --> 00:14:31,120
know, it's, it's kind of like
the hard work behind what you're

257
00:14:31,120 --> 00:14:33,800
doing.
That's where I think we really

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00:14:33,800 --> 00:14:35,720
can shine, where we really
improve.

259
00:14:35,720 --> 00:14:38,200
And really I think that's where
we should be focusing on.

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00:14:38,560 --> 00:14:41,360
So keep that in mind.
I'm going to go to Alex 1st and

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00:14:41,360 --> 00:14:44,640
then Sid, because I know Alex
wanted to chime in on some of

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00:14:44,640 --> 00:14:46,160
this conversation that we've
been having.

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00:14:46,160 --> 00:14:48,160
Go ahead, Alex.
Hey, good morning.

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00:14:48,320 --> 00:14:52,120
Two things, you know, Billy
makes a great point and the

265
00:14:52,120 --> 00:14:54,520
point is you have to create the
environment.

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00:14:55,280 --> 00:15:00,040
If you know your guest, if you
know your situation, we, I tried

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00:15:00,040 --> 00:15:02,960
to do this with my what is from
podcast.

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00:15:03,440 --> 00:15:05,640
You know, we're going to, we're
going to have a celebrity guest.

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00:15:06,000 --> 00:15:08,800
We want to ask them the right
question to get the right

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00:15:08,800 --> 00:15:11,840
moment.
And and that's when you hope it,

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00:15:11,840 --> 00:15:14,760
it works.
It's just funny because it's so

272
00:15:14,760 --> 00:15:16,480
frustrating.
The algorithms.

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00:15:16,680 --> 00:15:20,440
I know this is Instagram.
It's not really podcast related,

274
00:15:20,840 --> 00:15:24,640
but I'll do a post on Instagram
with one of Lucy's things for

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00:15:24,640 --> 00:15:27,200
lacrosse and it's like a
day-to-day thing.

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00:15:27,600 --> 00:15:30,080
I tag one person, it's like 2000
views.

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00:15:30,320 --> 00:15:33,040
I don't tag her.
It's like 400 or 200.

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00:15:33,040 --> 00:15:35,760
And it's just so frustrating.
And if there's no rhyme or

279
00:15:35,760 --> 00:15:38,000
reason to it, but it just, it is
what it is.

280
00:15:38,240 --> 00:15:39,800
But you have to create those
moments.

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00:15:40,120 --> 00:15:43,680
You have to pre, you know, you
have to set it up so that it

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00:15:43,680 --> 00:15:45,760
will happen.
I think that's the most

283
00:15:45,760 --> 00:15:47,920
important thing.
Yeah, thank you Alex.

284
00:15:47,920 --> 00:15:52,560
And yeah, you know, look, the,
the logical, the way to look at

285
00:15:52,560 --> 00:15:56,080
that is, yeah, of course it's
going to improve your views on

286
00:15:56,080 --> 00:15:58,520
Instagram if you add a
collaborator because you're now

287
00:15:58,520 --> 00:16:01,560
getting in front of their
audience as well.

288
00:16:01,840 --> 00:16:04,200
So that and, and look, that can
be a strategy.

289
00:16:04,640 --> 00:16:06,480
You know, I think that's a good
strategy.

290
00:16:06,800 --> 00:16:10,560
Love that whenever I post
content on this show, I like

291
00:16:10,600 --> 00:16:14,080
involving other people and other
voices and then tagging them on

292
00:16:14,080 --> 00:16:17,160
social media or adding them as a
collaborator because because of

293
00:16:17,160 --> 00:16:18,920
that strategy I think it works
well.

294
00:16:19,520 --> 00:16:21,920
That's not necessarily a bad
thing, but yes, I agree.

295
00:16:21,920 --> 00:16:24,120
It's frustrating.
Yeah, no, because I mean, I

296
00:16:24,120 --> 00:16:29,320
literally had something that was
posted on USA Lacrosse 67,000

297
00:16:29,320 --> 00:16:30,760
views, whatever.
It was a great.

298
00:16:31,000 --> 00:16:36,240
I have the same post on my
Instagram and it's got like a

299
00:16:36,360 --> 00:16:39,600
couple and not even 1000 and
it's the same exact video.

300
00:16:39,600 --> 00:16:42,360
So, I mean, I know that's why
people go pretty, but I know Sid

301
00:16:42,360 --> 00:16:44,800
had something to chime in.
Yeah, Go ahead, Sid.

302
00:16:44,800 --> 00:16:46,800
Good morning.
Morning everybody.

303
00:16:47,120 --> 00:16:51,200
So to answer the question, I
think going viral is a spike in

304
00:16:51,200 --> 00:16:54,720
numbers, listens, download
views, whatever it is you're

305
00:16:54,720 --> 00:16:56,880
posting, it's a spike.
It's a big spike.

306
00:16:57,160 --> 00:17:00,720
And on the surface, I think that
spike feels good.

307
00:17:00,880 --> 00:17:02,800
Oh, wow, this hit, this is
exciting.

308
00:17:02,800 --> 00:17:04,520
I got 10 million views,
whatever, right?

309
00:17:04,800 --> 00:17:07,880
And I think it's exciting.
I don't think it leads to

310
00:17:07,880 --> 00:17:11,200
anything.
In fact, I think if going viral

311
00:17:11,200 --> 00:17:14,440
is your strategy, you need to
rethink your strategy because

312
00:17:14,440 --> 00:17:18,720
it's nearly not a strategy.
And for me, I don't want to go

313
00:17:18,720 --> 00:17:20,079
viral.
I could care less about it.

314
00:17:20,359 --> 00:17:24,800
I do not post my podcast.
I don't produce my podcast.

315
00:17:24,800 --> 00:17:26,400
I don't post on LinkedIn or
Instagram.

316
00:17:26,520 --> 00:17:30,880
Even with the minuscule thought
of going viral, I post and I

317
00:17:30,880 --> 00:17:34,720
create content with the intent
to help one person, So one

318
00:17:34,720 --> 00:17:36,280
person in their life or in their
business.

319
00:17:36,640 --> 00:17:39,760
And that's my goal.
And if I keep doing that, I will

320
00:17:39,760 --> 00:17:43,120
be viral in my own world.
But I'm not looking for

321
00:17:43,400 --> 00:17:46,520
confirmation from 10 million
people that they like my content

322
00:17:46,520 --> 00:17:48,840
or they beat my content because
that's not who I am and that's

323
00:17:48,840 --> 00:17:51,440
not what I'm after.
So I would just say to you, if

324
00:17:51,440 --> 00:17:55,000
your goal is to go viral and
that's your strategy, I think

325
00:17:55,000 --> 00:17:57,880
you really need to rethink what
it you're what you're doing and

326
00:17:57,880 --> 00:18:00,040
why you're doing it.
Fair points.

327
00:18:00,160 --> 00:18:04,600
And I'm curious, Sid, So what
would happen if you did go viral

328
00:18:05,200 --> 00:18:06,280
like you'd?
Become Billy.

329
00:18:07,280 --> 00:18:10,520
God help us all.
So you could say I kind of went

330
00:18:10,520 --> 00:18:13,960
viral on TikTok on Book Talk
when I had like almost 50,000

331
00:18:13,960 --> 00:18:15,280
views of a book review that I
did.

332
00:18:15,960 --> 00:18:18,440
I mean, that was just me sharing
content about a book that I

333
00:18:18,440 --> 00:18:20,560
read.
That book has nothing to do with

334
00:18:20,560 --> 00:18:22,080
my business.
It has nothing to do with my

335
00:18:22,080 --> 00:18:23,440
other content.
It has nothing to do with my

336
00:18:23,440 --> 00:18:26,120
podcast.
So I mean, I guess you could say

337
00:18:26,120 --> 00:18:28,240
it went viral.
I don't know if that qualifies

338
00:18:28,240 --> 00:18:31,720
as viral, but I mean, what would
happen if I went viral?

339
00:18:32,000 --> 00:18:33,280
OK, I had something that popped
off.

340
00:18:33,360 --> 00:18:36,360
That's great it popped off.
The goal would be to try to

341
00:18:36,360 --> 00:18:38,600
figure out how to repeat that
content.

342
00:18:38,600 --> 00:18:43,000
Like what was it that got people
to really engage or really like

343
00:18:43,000 --> 00:18:45,120
that content?
And how do I repeat that content

344
00:18:45,320 --> 00:18:48,160
so that I get more listeners?
Because at the end of the day, I

345
00:18:48,160 --> 00:18:49,800
don't want to go viral.
I want more people listening to

346
00:18:49,800 --> 00:18:51,600
my show.
I want more followers of my

347
00:18:51,600 --> 00:18:52,920
show.
I want more people.

348
00:18:52,920 --> 00:18:55,880
I want my consumption rate to go
through the roof on every

349
00:18:55,880 --> 00:18:58,080
episode.
That's what I want because that

350
00:18:58,080 --> 00:19:01,000
helps my show, that helps my
mission, that helps my message,

351
00:19:01,000 --> 00:19:04,600
that helps my sponsors when more
people are consuming my content

352
00:19:04,600 --> 00:19:07,520
rather than consuming one piece
of my content.

353
00:19:07,520 --> 00:19:11,280
So for me, Mark, I honestly,
other than looking at what made

354
00:19:11,280 --> 00:19:15,160
that go viral, that I would do
anything or that anything would

355
00:19:15,160 --> 00:19:17,480
actually happen.
OK, fair enough.

356
00:19:17,480 --> 00:19:20,680
Ralph, I think wanted to comment
with maybe a little contrasting

357
00:19:20,720 --> 00:19:23,320
point of view.
Yeah, So I can speak to personal

358
00:19:23,320 --> 00:19:25,920
experience with this.
When I had that clip go viral,

359
00:19:26,400 --> 00:19:29,040
it actually worked great for me
because it put me in front of

360
00:19:29,040 --> 00:19:30,600
audiences it didn't know who I
was.

361
00:19:30,920 --> 00:19:34,080
And it's grown my YouTube
channel to over 350,000

362
00:19:34,080 --> 00:19:37,480
subscribers.
So I think in that case, it

363
00:19:37,480 --> 00:19:41,800
actually works because it
exposes people that otherwise

364
00:19:41,800 --> 00:19:43,040
would not have gotten exposed
to.

365
00:19:43,040 --> 00:19:46,360
Because if you think about the
algorithm behind that, when

366
00:19:46,360 --> 00:19:48,840
something is getting a lot of
play, they're going to serve it

367
00:19:48,840 --> 00:19:51,000
to more people because they're
trying to keep people on

368
00:19:51,000 --> 00:19:53,520
platform.
Well, if you get yourself in

369
00:19:53,520 --> 00:19:57,320
front of other people, there's a
more, there's a bigger chance

370
00:19:57,480 --> 00:19:59,800
that you're somebody else is
going to see you, to subscribe

371
00:19:59,800 --> 00:20:01,760
to you and all of those sort of
things.

372
00:20:01,760 --> 00:20:05,800
So I don't mean to be, you know,
sort of counterintuitive here,

373
00:20:05,800 --> 00:20:09,480
but there is an opportunity
there if you recognize what to

374
00:20:09,480 --> 00:20:12,280
do with it when it happens.
And that's what I was able to

375
00:20:12,280 --> 00:20:13,920
do.
Ralph wasn't that.

376
00:20:14,560 --> 00:20:17,360
Particular clip you're referring
to that went viral, wasn't that

377
00:20:17,360 --> 00:20:22,360
though more in line with the
content that you talk about like

378
00:20:22,360 --> 00:20:25,240
because I think that's what Sid
was saying is that his viral

379
00:20:25,240 --> 00:20:29,320
moment had nothing to do with
really his business, his podcast

380
00:20:29,320 --> 00:20:32,600
or anything like that.
So, and I'm curious was, yeah,

381
00:20:33,240 --> 00:20:35,360
no, absolutely.
It was definitely in line with

382
00:20:35,360 --> 00:20:38,080
what I talk about.
So but that, and that's the cool

383
00:20:38,080 --> 00:20:40,960
thing is why it worked for me
because it was in line with who

384
00:20:40,960 --> 00:20:43,040
I am, my beliefs and all that
sort of thing.

385
00:20:43,040 --> 00:20:45,040
So when people saw that, they're
like, oh, I got to listen to

386
00:20:45,040 --> 00:20:47,520
this guy because he feels the
same way I do.

387
00:20:47,760 --> 00:20:51,560
And that's where I think
virality works is if it lines up

388
00:20:51,560 --> 00:20:54,640
with who you are and where
you're trying to drive the bus

389
00:20:54,640 --> 00:20:57,000
of content, then it works.
I think if it's something

390
00:20:57,160 --> 00:20:59,480
ancillary to that, then I agree
with Sid.

391
00:20:59,480 --> 00:21:01,440
It doesn't work and it's just
noise.

392
00:21:02,080 --> 00:21:04,040
Thank you, Ralph.
Yeah, go ahead, Sid.

393
00:21:04,760 --> 00:21:06,800
Actually, I agree with Ralph,
right?

394
00:21:06,960 --> 00:21:10,840
The fact that you had content
that is core to your message and

395
00:21:10,840 --> 00:21:14,480
core to your platform and core
to your show that popped off and

396
00:21:14,480 --> 00:21:16,000
it brought people into your
ecosystem.

397
00:21:16,000 --> 00:21:19,000
That's a really great result of
going viral.

398
00:21:19,320 --> 00:21:21,520
That's not what happens when
most people go viral.

399
00:21:21,720 --> 00:21:23,880
Most people go viral for these
idiotic things, right?

400
00:21:23,880 --> 00:21:26,720
We've all seen the Hock to a
lady and whoever was mentioned

401
00:21:26,720 --> 00:21:29,240
earlier, right?
I mean, I mean, but, but for me,

402
00:21:29,240 --> 00:21:31,480
again, it's, it's not my
strategy.

403
00:21:31,520 --> 00:21:35,040
My strategy is not to go viral.
And I think that's where people

404
00:21:35,360 --> 00:21:38,600
want to go viral because there's
this, there's this mindset that

405
00:21:38,600 --> 00:21:40,840
going viral means immediate
success.

406
00:21:40,840 --> 00:21:43,120
And that's not true.
You got to put in the reps you

407
00:21:43,120 --> 00:21:45,800
got to do the work, right?
And you got to do the work.

408
00:21:45,800 --> 00:21:48,040
And it's going to take Ralph,
how many episodes did you post

409
00:21:48,040 --> 00:21:50,120
where you had that one viral
moment?

410
00:21:50,400 --> 00:21:52,760
And then even after that, how
much extra work did you have to

411
00:21:52,760 --> 00:21:55,520
do to be sure that you're being
consistent to keep those people

412
00:21:55,520 --> 00:21:57,320
because they came, they like
they followed.

413
00:21:57,640 --> 00:22:00,360
Now you got to keep them.
Yeah, you got to cater to.

414
00:22:00,400 --> 00:22:02,280
Them, yeah, you got to, you got
to keep them.

415
00:22:02,280 --> 00:22:04,960
So there's a lot of work that
goes along with this.

416
00:22:04,960 --> 00:22:09,000
So I think if your goal, if your
strategy is to go viral, you

417
00:22:09,000 --> 00:22:10,960
need to rethink that.
That's my message, Mark.

418
00:22:11,240 --> 00:22:13,560
Well, and, and I'll counter that
a little bit, Sid, you're right,

419
00:22:13,640 --> 00:22:17,120
it takes a lot of work, but I
think there is an intentionality

420
00:22:17,280 --> 00:22:19,720
in going viral.
I just hired A publicist with

421
00:22:19,720 --> 00:22:22,880
that intention.
The intention is to put me in as

422
00:22:22,880 --> 00:22:25,240
in front of as many people as I
can get in front of.

423
00:22:25,760 --> 00:22:28,480
So if you have an intention of
that's where you're trying to go

424
00:22:28,600 --> 00:22:31,640
and all your content backs that
up, that's fine.

425
00:22:31,720 --> 00:22:34,520
But I agree with you, Sid, at
the same point, if you're just

426
00:22:34,520 --> 00:22:36,960
trying to, you know, strike a
match real quick and something

427
00:22:36,960 --> 00:22:40,280
blows up, I think that's a very
bad way to do content.

428
00:22:40,520 --> 00:22:43,040
But if your content engine is
here's what I want to do, I want

429
00:22:43,040 --> 00:22:46,360
to get in front of more people,
then I think there is a lot of

430
00:22:46,600 --> 00:22:49,560
validity in trying to go viral.
I don't think it's a bad

431
00:22:49,560 --> 00:22:52,280
strategy as long as you
understand you're going to have

432
00:22:52,280 --> 00:22:55,680
to keep fuel in the pump for
that because it's a 15 minutes

433
00:22:55,680 --> 00:22:57,400
of fame and you're done all.
Right.

434
00:22:57,400 --> 00:22:59,160
I want to ask you a question and
then Mark, I'll shut up.

435
00:22:59,800 --> 00:23:02,360
Sorry.
Getting hiring a publicist is a

436
00:23:02,360 --> 00:23:03,880
great idea.
I've been interviewing them

437
00:23:03,880 --> 00:23:05,680
myself and have for a couple of
months actually.

438
00:23:05,680 --> 00:23:07,080
Well.
You're going to have one Join us

439
00:23:07,080 --> 00:23:08,680
here.
Great in a couple weeks.

440
00:23:09,320 --> 00:23:15,160
Getting in front of more people
is not necessarily correlated to

441
00:23:15,160 --> 00:23:17,760
going viral.
The two are different now.

442
00:23:17,760 --> 00:23:21,000
They can happen together.
But my goal to get in front of

443
00:23:21,000 --> 00:23:24,920
more people, to be on more
stages to, you know, get in on

444
00:23:24,920 --> 00:23:26,960
more podcasts, to be on other
people's show.

445
00:23:26,960 --> 00:23:30,640
Getting that access right by
hiring a publicist.

446
00:23:30,760 --> 00:23:33,080
Publicist is great.
That doesn't necessarily mean

447
00:23:33,080 --> 00:23:34,720
you're going to go viral.
Yeah.

448
00:23:34,720 --> 00:23:38,640
But Sid, when I say viral, think
about it like the coronavirus.

449
00:23:38,800 --> 00:23:41,840
One person got it and then
another person got it and then

450
00:23:41,840 --> 00:23:44,200
another person got it and it
spread from there.

451
00:23:44,400 --> 00:23:46,920
So if you want to define
virality as like this overnight

452
00:23:46,920 --> 00:23:49,560
success, I would agree with you.
But if you want to define

453
00:23:49,560 --> 00:23:53,640
virality is your message is
being exposed to more people 1

454
00:23:53,640 --> 00:23:56,760
by 1 and then that person talks
to two people and those two

455
00:23:56,760 --> 00:23:59,880
people talk to two people.
That's what I mean when I say

456
00:23:59,880 --> 00:24:02,400
defining virality.
And I think that's healthy

457
00:24:02,400 --> 00:24:04,560
virality.
I think the problem is we

458
00:24:04,560 --> 00:24:06,480
believe in this.
Oh, I got 10 million views on

459
00:24:06,480 --> 00:24:08,480
this one thing, and that's
viral.

460
00:24:08,600 --> 00:24:10,280
My option.
My thing is look at it a

461
00:24:10,280 --> 00:24:11,880
different way, Sid.
And I think you and I are very

462
00:24:11,880 --> 00:24:14,640
much on the same page, by the
way, Sid, is that growing one by

463
00:24:14,640 --> 00:24:16,200
one?
But I think there's a virality

464
00:24:16,200 --> 00:24:17,880
in that.
OK.

465
00:24:17,880 --> 00:24:19,520
Your definition, I'm sorry, I'm
going to shut up now.

466
00:24:19,520 --> 00:24:23,640
Mark, your definition of viral
is different than what I believe

467
00:24:23,880 --> 00:24:27,040
most people think what going
viral actually means.

468
00:24:27,400 --> 00:24:30,360
Absolutely, Sid, you are I, I'm
with you 1000%.

469
00:24:30,840 --> 00:24:33,520
OK.
And that's kind of the whole

470
00:24:33,520 --> 00:24:38,200
point actually is because if we
change the definition of what it

471
00:24:38,200 --> 00:24:42,440
is, then the independent
podcaster can think of virality

472
00:24:42,440 --> 00:24:43,920
and say, oh, I can live in
virality.

473
00:24:44,360 --> 00:24:47,200
I can get there.
If I look at it a one by one

474
00:24:47,360 --> 00:24:49,880
growth listener that goes and
spreads the message to somebody

475
00:24:49,880 --> 00:24:51,880
else and somebody else.
That's kind of the whole point

476
00:24:51,880 --> 00:24:54,480
of today's discussion.
I think, Mark, right, is that we

477
00:24:54,480 --> 00:24:57,680
want to look at a win that it
doesn't mean that you have this

478
00:24:57,680 --> 00:24:59,920
overnight success with 10
million views.

479
00:24:59,920 --> 00:25:02,920
It means is your message
reaching more and more people.

480
00:25:03,160 --> 00:25:05,800
And I think if we divine
virality like that, then we we

481
00:25:05,800 --> 00:25:09,040
really all can get to that.
Thank you, Ralph, and thank you,

482
00:25:09,040 --> 00:25:10,400
Sid.
Yeah.

483
00:25:10,440 --> 00:25:13,760
You know, look, I think, well,
first of all, I know Rocky was

484
00:25:13,760 --> 00:25:17,640
here in the audience, and I'm
trying to bring you up on stage.

485
00:25:17,640 --> 00:25:21,240
Rocky, let me try it again.
I know Rocky.

486
00:25:21,320 --> 00:25:24,680
OK, Yes, there's Rocky.
Rocky was joining us from the

487
00:25:24,680 --> 00:25:28,200
audience.
And I'll just to give everybody

488
00:25:28,200 --> 00:25:32,000
a little catch up here is Rocky
put in the chat, among other

489
00:25:32,000 --> 00:25:33,600
things that have been really
helpful.

490
00:25:33,680 --> 00:25:36,680
One of the things Rocky put in
the chat was doesn't matter why

491
00:25:36,680 --> 00:25:41,960
you go viral if it leads to the
link and audience growth to

492
00:25:41,960 --> 00:25:44,720
perfect.
OK, well, I think what Rocky's

493
00:25:44,720 --> 00:25:47,360
trying to say there is it
doesn't matter because it can

494
00:25:47,360 --> 00:25:50,320
still help you regardless if
they're the quote UN quote right

495
00:25:50,320 --> 00:25:52,400
people.
And I disagreed with that

496
00:25:52,400 --> 00:25:56,240
because look, I can't disagree
with it from experience because

497
00:25:56,240 --> 00:26:00,040
I haven't really had.
I mean, I've had several videos

498
00:26:00,040 --> 00:26:04,320
that go 10s of thousands, but
that's been far and few between

499
00:26:04,560 --> 00:26:07,960
from the people I know that have
had big viral moments.

500
00:26:08,200 --> 00:26:11,560
A lot of times when it's an
accidental viral moment, right?

501
00:26:11,560 --> 00:26:14,400
Like SIDS with the book thing
that has nothing to do with what

502
00:26:14,400 --> 00:26:16,560
he's doing.
What a lot of people have told

503
00:26:16,560 --> 00:26:21,520
me is, is yeah, you get this
little bump and it lasts for a

504
00:26:21,520 --> 00:26:25,280
short period of time, but then
people start leaving because

505
00:26:25,280 --> 00:26:28,240
you're they came for the content
that was viral.

506
00:26:28,240 --> 00:26:30,960
And then they're seeing that the
rest of your content has nothing

507
00:26:30,960 --> 00:26:33,720
to do with them or their or
their interests.

508
00:26:34,360 --> 00:26:36,920
So they go away or they don't
care about your content.

509
00:26:36,920 --> 00:26:39,400
They don't watch your content.
And then the algorithm says up,

510
00:26:39,400 --> 00:26:41,240
this person's making crappy
content.

511
00:26:41,240 --> 00:26:42,960
So we're not pushing it out
anymore.

512
00:26:43,200 --> 00:26:46,080
So it can have its drawbacks
too.

513
00:26:46,400 --> 00:26:49,280
So with all that said, Rocky has
joined us on stage.

514
00:26:49,280 --> 00:26:51,240
Rocky, good morning.
Welcome to the stage.

515
00:26:51,240 --> 00:26:53,520
And what did you want to add to
this?

516
00:26:54,240 --> 00:26:55,520
Yes, good morning, great
morning.

517
00:26:55,520 --> 00:26:59,120
I I love the back and forth
amazing, amazing points.

518
00:26:59,400 --> 00:27:02,000
So for some context, I've been a
social media manager for 12

519
00:27:02,000 --> 00:27:04,600
years and I've seen it always
with virality.

520
00:27:05,080 --> 00:27:08,000
I love the points that Sid made.
It has to be something with

521
00:27:08,000 --> 00:27:10,560
intentional.
I've had clients that have went

522
00:27:10,560 --> 00:27:12,480
viral and then they're like now
what?

523
00:27:12,480 --> 00:27:15,680
Because they're not set up.
But I've also had a client go

524
00:27:15,680 --> 00:27:19,880
viral with 5.5 million views and
it greatly grew her business

525
00:27:19,880 --> 00:27:21,440
because we had intention behind
it.

526
00:27:21,440 --> 00:27:25,360
It grew her newsletter, it grew
her ability to start working

527
00:27:25,360 --> 00:27:28,000
internationally.
Now, the point that I made in

528
00:27:28,000 --> 00:27:32,120
the chat about how increasing
going viral, it doesn't matter

529
00:27:32,120 --> 00:27:34,280
what you post it, there's so
many different factors.

530
00:27:34,600 --> 00:27:37,880
There's businesses, there's
content creators, there is it

531
00:27:37,880 --> 00:27:41,040
depends on the platform.
So the example I was using was I

532
00:27:41,040 --> 00:27:43,840
have a full business, but I also
consider myself to be a content

533
00:27:43,840 --> 00:27:47,000
creator.
So if I go viral on TikTok and I

534
00:27:47,000 --> 00:27:51,000
have a TikTok shop along with my
marketing agency that I promote

535
00:27:51,000 --> 00:27:54,880
there when I go viral off of you
know, a TikTok is one of those

536
00:27:54,880 --> 00:27:57,880
platforms where you don't even
have to have like a specific

537
00:27:57,880 --> 00:27:59,960
niche.
The fact that I go viral all the

538
00:27:59,960 --> 00:28:03,840
time, it does help to increase
my income and increase my

539
00:28:03,840 --> 00:28:06,040
discoverability as as well as my
audience.

540
00:28:06,360 --> 00:28:10,920
And I am real big on universal
marketing and then niching down.

541
00:28:10,920 --> 00:28:14,720
So if you go viral and you hit
say 5 million followers, I

542
00:28:14,720 --> 00:28:19,480
guarantee at least maybe 3003
million, we'll say 3 million or

543
00:28:19,720 --> 00:28:21,960
the percentage is going to keep
shrinking down to where you can

544
00:28:21,960 --> 00:28:26,160
find that niche versus you going
to, you know, only getting 200

545
00:28:26,160 --> 00:28:28,240
views and pulling two or three
people out of it.

546
00:28:28,480 --> 00:28:30,880
So I'm just a huge believer in
that virality.

547
00:28:30,880 --> 00:28:32,840
There's somebody in there that
will resonate with you.

548
00:28:32,840 --> 00:28:35,200
There's no way that you're going
to go that viral and no one in

549
00:28:35,200 --> 00:28:38,280
that bucket resonates with you,
your business or your audience.

550
00:28:38,520 --> 00:28:41,600
Now, you to keep up with that is
very, very hard.

551
00:28:41,600 --> 00:28:44,240
However, your people are there
and when you go viral, it just

552
00:28:44,240 --> 00:28:46,880
gives you a bigger opportunity
to be connected to those people.

553
00:28:47,160 --> 00:28:49,560
But you have to be consistent
and you have to have a strategy

554
00:28:49,560 --> 00:28:51,920
and intention behind it.
So that's my point and back to

555
00:28:51,920 --> 00:28:53,360
you.
Hey, Rocky, thank you.

556
00:28:53,360 --> 00:28:56,080
I really appreciate that take.
And by the way, just added you

557
00:28:56,080 --> 00:28:59,240
as a friend here on Clubhouse.
Yeah, I, I appreciate what

558
00:28:59,240 --> 00:29:01,440
you're saying there.
And I think really the message

559
00:29:01,440 --> 00:29:05,120
that I'm getting from everything
you're sharing is if whether or

560
00:29:05,120 --> 00:29:08,120
not we're even trying to go
viral, there's a chance that we

561
00:29:08,120 --> 00:29:11,080
can.
And therefore, being properly

562
00:29:11,080 --> 00:29:14,760
prepared for that viral moment
makes a lot of sense.

563
00:29:14,760 --> 00:29:18,840
In other words, like you said,
you had a TikTok shop already

564
00:29:18,840 --> 00:29:22,320
running and and ready to go.
And that's where you could take

565
00:29:22,560 --> 00:29:25,120
in this situation.
You could take advantage of that

566
00:29:25,120 --> 00:29:27,760
viral moment.
Maybe somebody else is an Amazon

567
00:29:27,760 --> 00:29:29,120
influencer.
Hi, Billy.

568
00:29:29,280 --> 00:29:32,880
You know, it's those kinds of
things that, yeah, we prepare

569
00:29:32,880 --> 00:29:35,480
for now.
And maybe maybe they're not

570
00:29:35,480 --> 00:29:40,000
doing much for us now, but when
we have that moment, then all of

571
00:29:40,000 --> 00:29:43,920
a sudden that TikTok shop in
Rocky's case is going to be a

572
00:29:43,920 --> 00:29:46,000
lot more advantageous.
It's going to be a lot more

573
00:29:46,000 --> 00:29:48,200
lucrative.
So, yeah, I appreciate that,

574
00:29:48,200 --> 00:29:50,000
Rocky.
Being prepared for those viral

575
00:29:50,000 --> 00:29:52,080
moments is also really
important.

576
00:29:52,080 --> 00:29:56,520
And what I wanted to share about
this, actually, I have something

577
00:29:56,520 --> 00:29:58,120
I really want to share.
And it's really about the

578
00:29:58,120 --> 00:30:01,120
opposite of being prepared.
It's more about how it can

579
00:30:01,120 --> 00:30:04,760
really be a distraction.
I'll start with that, but I'm

580
00:30:04,760 --> 00:30:09,480
going to bite my tongue for a
second because I do want to

581
00:30:09,480 --> 00:30:13,360
remind everybody that we do a
Spotlight series.

582
00:30:13,360 --> 00:30:18,320
This is something brand new that
we've started just this week and

583
00:30:18,320 --> 00:30:20,880
we're going to go public with it
next week.

584
00:30:21,000 --> 00:30:24,080
But we've wanted to just keep
this for the community here this

585
00:30:24,080 --> 00:30:27,640
first week of the announcement.
So if you want your podcast

586
00:30:27,640 --> 00:30:32,480
featured on the podcasting
morning show, as of Monday, you

587
00:30:32,480 --> 00:30:36,800
can submit a 62nd clip about
your show, something that gives

588
00:30:36,800 --> 00:30:40,200
people a real feel for what the
podcast is all about.

589
00:30:40,400 --> 00:30:42,760
And then if we select it, we'll
play your clip.

590
00:30:42,760 --> 00:30:46,080
It can be audio or video.
On a future episode of this

591
00:30:46,080 --> 00:30:48,800
show, We'll share what stood out
to us.

592
00:30:48,800 --> 00:30:52,920
We'll introduce your show to our
community of podcasters and

593
00:30:52,920 --> 00:30:55,560
content creators, so submit your
clip now at

594
00:30:55,560 --> 00:31:02,360
podcastingmorningshow.spotlightorpodcastingmorningchat.com/spotlight.
Either one should work.

595
00:31:02,880 --> 00:31:05,640
By the way, this was Ralph's
little brainchild that I'm

596
00:31:05,640 --> 00:31:08,320
really excited about.
I like to give him credit where

597
00:31:08,320 --> 00:31:11,160
credit is due.
So thank you for coming up with

598
00:31:11,160 --> 00:31:13,320
this idea.
Really a great community

599
00:31:13,320 --> 00:31:14,760
builder.
I think.

600
00:31:15,160 --> 00:31:18,040
So again, podcasting for now.
Podcasting Morning

601
00:31:18,040 --> 00:31:24,680
chat.com/spotlight OK, So what I
wanted to talk about real quick

602
00:31:24,680 --> 00:31:28,280
and then we do have to leave a
little time to share our wins

603
00:31:28,280 --> 00:31:31,560
from this past week because it
is Friday, but I wanted to talk

604
00:31:31,560 --> 00:31:35,720
about where I think wanting to
go viral has hurt me.

605
00:31:36,280 --> 00:31:39,360
And I got to say it's not
necessarily that when I put out

606
00:31:39,360 --> 00:31:43,880
my content, I'm hoping millions
of people view it like I'm not

607
00:31:43,880 --> 00:31:45,720
going for that kind of viral
moment.

608
00:31:45,720 --> 00:31:49,760
But over the really past few
years, as I've gotten into

609
00:31:50,640 --> 00:31:54,000
content creation on social
media, I think I've gotten

610
00:31:54,000 --> 00:31:57,960
almost obsessed with it, quietly
obsessed.

611
00:31:57,960 --> 00:32:03,240
And to the point where I think
it's hurt me, it's hurt my

612
00:32:03,240 --> 00:32:08,040
business because I've gotten so
focused on how do I get more

613
00:32:08,040 --> 00:32:11,480
views on this video and what I
end up what's.

614
00:32:11,760 --> 00:32:15,440
And then the downside of that is
then I start creating content

615
00:32:15,440 --> 00:32:20,360
more about getting the views
then I do about serving right.

616
00:32:20,360 --> 00:32:24,000
And I do want to say all the
content I always try to put out,

617
00:32:24,400 --> 00:32:27,640
I do have it in mind that I want
it to be valuable.

618
00:32:28,000 --> 00:32:32,440
But the problem is, is that, OK,
I find that valuable moment, but

619
00:32:32,440 --> 00:32:37,320
then I am spending too much time
trying to tweak it so that the

620
00:32:37,320 --> 00:32:40,760
right people find it or the
right people stay on my video.

621
00:32:40,760 --> 00:32:43,280
Oh, that hook sucks.
I got to try something else.

622
00:32:43,280 --> 00:32:45,720
And then I'm banging my head
against the wall trying to

623
00:32:45,720 --> 00:32:47,520
figure out how to make it work
better.

624
00:32:47,520 --> 00:32:50,280
Quote, UN quote.
And now I've gotten better about

625
00:32:50,280 --> 00:32:53,880
it being a distraction.
But really not until, let's say,

626
00:32:54,320 --> 00:32:58,480
maybe last year did I really
create that awareness around it

627
00:32:58,640 --> 00:33:03,280
and start caring less about all
of the little tips and tricks

628
00:33:03,280 --> 00:33:05,520
around how to make a a viral
moment.

629
00:33:05,760 --> 00:33:08,440
But again, it really hurt me.
And now I'm climbing out of a

630
00:33:08,440 --> 00:33:10,840
hole because of it.
I mean, sure, there are probably

631
00:33:10,840 --> 00:33:13,960
other thing, there are other
things too that's put me in this

632
00:33:13,960 --> 00:33:17,240
hole, but that is a big one.
You know, sometimes I was at the

633
00:33:17,240 --> 00:33:21,280
point where it's like, I may not
have accomplished anything else

634
00:33:21,280 --> 00:33:25,320
that day for my business, but
spent a few hours on trying to

635
00:33:25,320 --> 00:33:28,320
make a viral piece of content
that maybe ended up only getting

636
00:33:28,320 --> 00:33:31,520
me a couple 100 views.
So I think there is, we have to

637
00:33:31,520 --> 00:33:35,240
be careful because social media,
yeah, we hear it all the time

638
00:33:35,240 --> 00:33:40,160
that it's addictive for the
users of social media, but it's

639
00:33:40,160 --> 00:33:43,560
addictive as content creators.
And they make us play these

640
00:33:43,560 --> 00:33:46,200
games.
And if we're not careful, we

641
00:33:46,200 --> 00:33:49,880
fall into that trap and that
game becomes an obsession.

642
00:33:50,560 --> 00:33:52,440
I agree with you, Mark.
I just want to chime in there

643
00:33:52,440 --> 00:33:54,880
because I was working with a
content creator the other day on

644
00:33:54,880 --> 00:33:57,400
the money side of this, and they
were bragging about they had

645
00:33:57,400 --> 00:33:59,680
this many subscribers and this
many downloads.

646
00:33:59,680 --> 00:34:01,120
And I said, yeah, but you're
still broke.

647
00:34:01,840 --> 00:34:03,680
And I don't mean to be ignorant
about that.

648
00:34:03,680 --> 00:34:07,080
But the truth is, if you're
doing this for money, I don't

649
00:34:07,080 --> 00:34:10,440
care how viral you go, if you're
not cashing in with that, if

650
00:34:10,440 --> 00:34:12,960
it's not putting money in the
bank, if it's not generating

651
00:34:12,960 --> 00:34:16,159
recurring revenue, you are
chasing virality at the cost of

652
00:34:16,159 --> 00:34:18,040
your sanity.
Because if it's not putting any

653
00:34:18,040 --> 00:34:21,520
money in your bank, if you're
struggling, if you're broke, you

654
00:34:21,520 --> 00:34:24,480
got to start thinking about
intentionality and who you're

655
00:34:24,480 --> 00:34:26,840
trying to reach.
What is it you're trying to get

656
00:34:26,840 --> 00:34:30,639
them to do instead of chasing
after the stupid algorithm to

657
00:34:30,639 --> 00:34:33,760
see how many people you can get
to follow you or how many?

658
00:34:33,840 --> 00:34:36,199
Because you can have a million
followers, but if they're not

659
00:34:36,199 --> 00:34:38,560
counting, if they're not sending
you any bread, as they say,

660
00:34:38,760 --> 00:34:40,239
you're not getting anywhere
fast.

661
00:34:40,800 --> 00:34:43,320
Yeah, thank you, Ralph.
And if you guys look at my older

662
00:34:43,320 --> 00:34:46,040
content versus my more recent
content, you're going to see

663
00:34:46,040 --> 00:34:48,639
that difference that I'm
describing, that, you know, that

664
00:34:48,639 --> 00:34:52,320
shift that I've had about not
caring so much about my social

665
00:34:52,320 --> 00:34:55,480
media content.
You'll see it because I was

666
00:34:55,639 --> 00:34:57,560
heavily producing my older
stuff.

667
00:34:57,560 --> 00:35:01,680
And you'll see probably more of
the common strategies that you

668
00:35:01,680 --> 00:35:03,920
see online.
Or you may learn from somebody

669
00:35:04,040 --> 00:35:06,560
that knows their stuff, like
Rocky, right?

670
00:35:07,040 --> 00:35:10,440
And now I've pulled back from a
lot of it, and I'm just OK with

671
00:35:10,440 --> 00:35:13,720
it because you know what?
Just like Sid had that moment

672
00:35:13,880 --> 00:35:17,320
with a piece of content that he
didn't even expect it to do

673
00:35:17,320 --> 00:35:20,320
anything and it had nothing to
do with it, with his content.

674
00:35:20,320 --> 00:35:23,480
So why can't the content that
I'm actually putting out there

675
00:35:23,720 --> 00:35:26,160
that I'm hoping will make a
difference, why can't it

676
00:35:26,200 --> 00:35:29,880
actually also go viral just
because of what it is and not

677
00:35:29,880 --> 00:35:31,800
because I'm doing all the tips
and tricks.

678
00:35:32,160 --> 00:35:34,800
Yeah, Sid, go ahead.
Actually, I think Alex had put

679
00:35:34,800 --> 00:35:36,040
his hand up first.
Oh, yes, he did.

680
00:35:36,040 --> 00:35:37,120
Thank you.
Go ahead, Alex.

681
00:35:37,320 --> 00:35:39,080
Well.
You know the old saying death is

682
00:35:39,080 --> 00:35:43,440
easy, comedy is hard, and I
understand your frustration, but

683
00:35:43,440 --> 00:35:48,520
I think Sid made a great point
earlier that maybe we all didn't

684
00:35:48,520 --> 00:35:52,480
hear or we need to hear again.
If you don't have the content

685
00:35:52,720 --> 00:35:55,600
before, there's no such thing as
a one hit wonder.

686
00:35:56,160 --> 00:35:58,480
These people have been grinding
it out for years.

687
00:35:58,480 --> 00:36:02,920
It's just they finally resonated
with enough people that one

688
00:36:02,920 --> 00:36:05,480
moment resonated.
I mean, we've had plenty of

689
00:36:05,480 --> 00:36:10,800
people in this room, Amanda, you
know, the bear versus a man.

690
00:36:10,800 --> 00:36:14,160
I mean, that was her.
And she's not living on Easy

691
00:36:14,160 --> 00:36:17,360
Street right now because so many
people have gone quote UN quote,

692
00:36:17,360 --> 00:36:21,880
viral with it.
But to Rocky's point and to what

693
00:36:22,160 --> 00:36:26,480
Billy said, these moments are
planned, but they're not planned

694
00:36:26,480 --> 00:36:29,480
the way we think they are.
They're planned if something

695
00:36:29,480 --> 00:36:33,280
happens, we have content.
One of the biggest going back to

696
00:36:33,280 --> 00:36:36,280
podcasting, one of the biggest
things that somebody told me was

697
00:36:36,440 --> 00:36:39,840
you never have your really best
guest when you're first starting

698
00:36:39,840 --> 00:36:43,280
your podcast on number 1.
You want to have them on three

699
00:36:43,280 --> 00:36:45,560
or four or five, because what
are people going to do?

700
00:36:45,760 --> 00:36:48,440
They're going to listen to that
podcast episode and then they're

701
00:36:48,440 --> 00:36:51,160
going to want to go back and
they want to see what else you

702
00:36:51,160 --> 00:36:53,000
have.
It's the same type of thing.

703
00:36:53,000 --> 00:36:56,960
So just create great content.
And when it does go, like Rocky

704
00:36:56,960 --> 00:36:59,480
said, you have your TikTok shop,
you have all this other stuff.

705
00:36:59,880 --> 00:37:03,440
But if you're chasing, if you're
chasing that, then you're it's

706
00:37:03,440 --> 00:37:05,080
like chasing whales.
You're never going to get it.

707
00:37:05,240 --> 00:37:07,840
I don't know, maybe I'm wrong.
No, thank you, Alex.

708
00:37:07,880 --> 00:37:10,840
I appreciate what you're saying
and I do want to say about my

709
00:37:10,840 --> 00:37:13,520
content.
One other thing is that, look, I

710
00:37:13,520 --> 00:37:16,960
can't say that I'm not applying
strategies to my social media

711
00:37:16,960 --> 00:37:20,360
content, right?
I am thinking about certain

712
00:37:20,360 --> 00:37:24,200
things as I'm making it, like
I'm not being completely, I'm

713
00:37:24,200 --> 00:37:27,640
not just throwing spaghetti
against the wall, OK, like I do.

714
00:37:27,880 --> 00:37:31,960
I have adopted some habits that
I've learned that work well and

715
00:37:31,960 --> 00:37:34,600
I continue those.
But you're going to see, like I

716
00:37:34,600 --> 00:37:37,200
said, a difference between what
I've been putting out more

717
00:37:37,200 --> 00:37:41,000
recently versus say, a year or
two from a year or two ago from

718
00:37:41,000 --> 00:37:43,080
now.
All right, Sid, coming to you.

719
00:37:43,840 --> 00:37:47,360
So I appreciate this year very
much so, right And the fact that

720
00:37:47,360 --> 00:37:50,040
you've realized what you needed
to do, what you need to do

721
00:37:50,040 --> 00:37:52,000
differently, that's always
important, right?

722
00:37:52,000 --> 00:37:54,200
Reflecting and trying to figure
out what you need to what you

723
00:37:54,200 --> 00:37:58,400
need to do differently.
So what I would say is you lost

724
00:37:58,400 --> 00:38:02,720
sight of the one thing and that
one thing was a new customer.

725
00:38:03,560 --> 00:38:08,160
And that's what going viral or
the want the desire to go viral

726
00:38:08,160 --> 00:38:11,120
does.
It makes you lose sight of what

727
00:38:11,120 --> 00:38:13,840
your real message is, what's
your real goal is.

728
00:38:13,840 --> 00:38:17,160
And your real goal, just like
mine in creating content, is to

729
00:38:17,160 --> 00:38:20,440
bring a potential customer into
my ecosystem, to have somebody

730
00:38:20,440 --> 00:38:22,760
follow me because they like what
my message, they like what I

731
00:38:22,760 --> 00:38:24,880
heard, or excuse me, they like
what they heard.

732
00:38:24,880 --> 00:38:27,520
And then they follow me and then
they consume my content.

733
00:38:27,520 --> 00:38:30,560
Maybe they comment on it, but
the goal is to get that one

734
00:38:30,560 --> 00:38:34,280
person on a discovery call so
that they become a client.

735
00:38:34,640 --> 00:38:36,880
And if we stay focused on,
that's why I said help one

736
00:38:36,880 --> 00:38:38,760
person.
That's what my goal is to help

737
00:38:38,760 --> 00:38:41,080
one person.
I can have millions of views or

738
00:38:41,080 --> 00:38:43,120
I can only have 10 views, but
out of those 10 views have

739
00:38:43,120 --> 00:38:46,120
helped one person, then I feel
like I'm doing my job because

740
00:38:46,120 --> 00:38:48,560
that's bringing one person into
my ecosystem, right?

741
00:38:48,960 --> 00:38:52,240
And staying focused on that one
person and helping that one

742
00:38:52,240 --> 00:38:54,720
person.
I believe it's going to pay more

743
00:38:54,720 --> 00:38:57,680
dividends to you, bring more
customers to you, to all of us

744
00:38:58,120 --> 00:39:01,240
than trying to get 10 million
views on one piece of content.

745
00:39:01,840 --> 00:39:03,520
Yeah, thank you, Sid.
I feel like.

746
00:39:03,520 --> 00:39:05,200
Yeah, And I saw Ralph put in the
chat.

747
00:39:05,200 --> 00:39:08,440
Amen to you, Sid.
So I think that's a really good

748
00:39:08,440 --> 00:39:10,920
place for us.
I'm going to give Yvonne, I

749
00:39:10,920 --> 00:39:15,080
guess, the final word, Yvonne,
unless you're up here for wins,

750
00:39:15,080 --> 00:39:17,720
of course.
Either way, Yvonne, let me give

751
00:39:17,720 --> 00:39:18,840
you the mic.
Go for it.

752
00:39:19,560 --> 00:39:22,320
Thank you, Mark.
Well, my, my real question is,

753
00:39:22,320 --> 00:39:26,240
Are you ready for a viral moment
anyway?

754
00:39:26,640 --> 00:39:31,280
If you get 1,000,000 views, 10,
whatever it is, whatever viral

755
00:39:31,280 --> 00:39:35,360
is, do you have systems in place
to handle it?

756
00:39:35,600 --> 00:39:38,240
Do you really, really want to go
viral?

757
00:39:38,560 --> 00:39:41,520
Because if you do and you're not
ready for it, if you don't have

758
00:39:41,520 --> 00:39:45,400
systems in place to manage it,
what, who are you going to turn

759
00:39:45,400 --> 00:39:47,000
off?
When you do go.

760
00:39:47,200 --> 00:39:49,400
Viral's favorite person?
The Haktui girl.

761
00:39:49,560 --> 00:39:52,280
That's right.
Because we have to bring her up

762
00:39:52,280 --> 00:39:55,440
at least once.
Yeah, every once 1/4 I would say

763
00:39:55,440 --> 00:39:58,040
she comes up.
Yeah.

764
00:39:58,240 --> 00:40:02,040
You know what I was thinking
about that to Yvonne are are we

765
00:40:02,040 --> 00:40:05,240
ready for those moments?
Because you.

766
00:40:05,240 --> 00:40:09,440
There's also, you know, you get
a lot of hate when you go viral

767
00:40:09,560 --> 00:40:11,840
too.
You know, my stepson, for

768
00:40:11,840 --> 00:40:15,680
example, I've shared with you
guys Matthew B Cooks on.

769
00:40:16,040 --> 00:40:19,240
Instagram go check him out, but
he's been going viral.

770
00:40:19,240 --> 00:40:24,240
He's been putting out videos
that are getting in some cases 6

771
00:40:24,240 --> 00:40:28,360
figure views and tons of shares
and comments and reposts.

772
00:40:28,760 --> 00:40:33,840
And he gets he has to deal with
weird hateful people sometimes

773
00:40:34,440 --> 00:40:36,800
just because he's the kid is
cooking right?

774
00:40:36,800 --> 00:40:39,520
And people are get angry at him
about a maybe a piece of

775
00:40:39,520 --> 00:40:42,600
equipment he's using or he
didn't do this or he should have

776
00:40:42,600 --> 00:40:45,000
done that.
And people get nasty, right?

777
00:40:45,000 --> 00:40:48,160
So we have to be ready.
We have to have that thick skin

778
00:40:48,440 --> 00:40:52,160
for sure, because it just comes
with that territory.

779
00:40:52,160 --> 00:40:54,880
People, there are people out
there that don't want to see

780
00:40:54,880 --> 00:40:57,240
others succeed.
And there are other people out

781
00:40:57,240 --> 00:40:59,160
there that just want to get a
rise out of you.

782
00:40:59,600 --> 00:41:02,960
So I think if you want to go
viral, I think it's important

783
00:41:02,960 --> 00:41:06,000
for you to prepare yourself with
that thick skin.

784
00:41:06,520 --> 00:41:09,640
All right, I know this has been
such a juicy conversation again

785
00:41:09,640 --> 00:41:11,080
today.
We've been having some good ones

786
00:41:11,080 --> 00:41:14,880
this week and I I'm trying my
best to leave a little time for

787
00:41:14,880 --> 00:41:18,360
wins from the week, but our good
friend Tim has joined us on

788
00:41:18,360 --> 00:41:20,480
stage and I want to hear from
Tim as well.

789
00:41:20,720 --> 00:41:23,600
Tim, good morning to you hope.
All is well the.

790
00:41:23,640 --> 00:41:26,080
Viral icon that he is.
That's right.

791
00:41:26,440 --> 00:41:28,640
That's right, Tim, the icon that
he is.

792
00:41:28,880 --> 00:41:30,560
Tim, good morning.
What did you want to add to

793
00:41:30,560 --> 00:41:33,760
this?
I think one thing that you just

794
00:41:33,760 --> 00:41:37,440
said was, are you prepared to be
viral?

795
00:41:37,840 --> 00:41:41,600
And I know for me, I'm not
because I've got too many

796
00:41:41,600 --> 00:41:45,400
skeletons in the closet.
So I don't want to be viral.

797
00:41:45,400 --> 00:41:49,520
I'd rather somebody said
earlier, help that one person.

798
00:41:49,840 --> 00:41:54,280
I have a picture of my avatar,
the one person I'm trying to

799
00:41:54,280 --> 00:41:57,600
reach, unfortunately, he passed
away many years ago, but I have

800
00:41:57,600 --> 00:41:59,800
that picture right next to my
computer.

801
00:41:59,800 --> 00:42:04,760
And every time I do an episode,
then I'm either producing or

802
00:42:04,760 --> 00:42:08,600
hosting or whatnot, I take a
look at him and I'm like, am I

803
00:42:08,600 --> 00:42:12,520
serving that one person?
And if I can say yes, I am

804
00:42:12,520 --> 00:42:15,240
successful.
Yeah, Love that, Tim.

805
00:42:15,520 --> 00:42:16,280
Thank you.
Yeah.

806
00:42:16,280 --> 00:42:18,800
And I, I agree.
Like, I ask myself that all the

807
00:42:18,800 --> 00:42:20,440
time.
Am I really prepared for that

808
00:42:20,440 --> 00:42:22,000
moment?
And I don't think I am.

809
00:42:22,360 --> 00:42:25,880
I really don't because I do.
Look, I work on this all the

810
00:42:25,880 --> 00:42:28,160
time.
And when I see hateful comments

811
00:42:28,160 --> 00:42:32,400
like towards my me and my
content, it does get a rise out

812
00:42:32,400 --> 00:42:36,120
of me.
It does push my buttons and I'm

813
00:42:36,120 --> 00:42:38,840
working on it, but I don't feel
like I'm prepared if one of my

814
00:42:38,840 --> 00:42:41,120
videos today were to go
completely viral.

815
00:42:42,800 --> 00:42:45,440
Ralph, real quick before we get
into wins from the week, will

816
00:42:45,440 --> 00:42:49,440
you tell us about Money Monday
coming up May the 4th for our

817
00:42:49,440 --> 00:42:53,200
first podcasting morning show at
8:00 AM Eastern yet?

818
00:42:53,200 --> 00:42:55,680
I'm going to be more well rested
because we're starting a little

819
00:42:55,680 --> 00:42:58,400
later.
But on Monday, I want to, I want

820
00:42:58,400 --> 00:42:59,760
everybody to answer this
question.

821
00:43:00,400 --> 00:43:04,480
If I just keep creating content,
great content, the money will

822
00:43:04,480 --> 00:43:06,480
come.
That's what we're going to talk

823
00:43:06,480 --> 00:43:09,040
about on Monday.
If you just continue creating

824
00:43:09,040 --> 00:43:10,560
great content, the money will
come.

825
00:43:10,560 --> 00:43:12,000
So that's what we're going to
talk about.

826
00:43:12,560 --> 00:43:13,480
Awesome.
Love it.

827
00:43:13,480 --> 00:43:19,840
So come join us at Podcasting
Morning chat.com/joinus or yeah,

828
00:43:20,160 --> 00:43:24,120
that's all I'll say about that.
OK, so with that, I think that

829
00:43:24,120 --> 00:43:27,520
we've had a good conversation
here around going viral.

830
00:43:27,520 --> 00:43:31,080
What it means are we prepared,
doesn't matter.

831
00:43:31,280 --> 00:43:36,080
So I think this is a good place
to jump into our Friday segment,

832
00:43:36,280 --> 00:43:38,360
traditional segment wins from
the week.

833
00:43:38,360 --> 00:43:41,280
This is where we share what's
been going on in our world over

834
00:43:41,280 --> 00:43:43,840
this past week, something worth
celebrating.

835
00:43:43,840 --> 00:43:45,720
And it doesn't matter.
We don't judge.

836
00:43:45,720 --> 00:43:49,080
We don't care if you think it's
too big, too small, if it

837
00:43:49,080 --> 00:43:52,400
doesn't compare to the last
person's win who shared that all

838
00:43:52,400 --> 00:43:56,440
is off the table.
All we care about is whatever

839
00:43:56,440 --> 00:43:59,120
you want to celebrate.
So if that's getting out of bed

840
00:43:59,120 --> 00:44:02,200
every day this morning because
it's been a crappy week, then we

841
00:44:02,200 --> 00:44:05,720
will celebrate that with you
that you managed to get through

842
00:44:05,720 --> 00:44:09,720
this crappy week.
So I will set the tone here and

843
00:44:09,720 --> 00:44:13,320
share a couple of my wins.
First, I finally got all the

844
00:44:13,320 --> 00:44:17,320
details sorted out with the
Hotel for Empowered Podcasting 3

845
00:44:17,480 --> 00:44:20,960
coming in August and I'm signing
that agreement today.

846
00:44:21,520 --> 00:44:23,960
Just a little side note, we, it
wasn't like we were in heavy

847
00:44:23,960 --> 00:44:27,240
negotiations and then everything
was in limbo.

848
00:44:27,400 --> 00:44:30,800
It's just a matter of getting
the fine details ironed out and

849
00:44:30,800 --> 00:44:36,000
we did it finally this week, as
of yesterday and I'll sign it

850
00:44:36,000 --> 00:44:37,840
today.
And also my other win is that

851
00:44:37,840 --> 00:44:41,480
we're in such a better position
with Empowered Podcasting 3

852
00:44:41,480 --> 00:44:44,320
today than either of our
previous years.

853
00:44:44,720 --> 00:44:47,400
We actually have a lot of
sponsors this year.

854
00:44:47,880 --> 00:44:51,280
We've got more tickets sold at
this point in time compared to

855
00:44:51,280 --> 00:44:54,320
the previous years and we've got
new ideas in the works.

856
00:44:54,440 --> 00:44:57,560
We've got new speakers that I'm
really excited about.

857
00:44:57,920 --> 00:44:59,800
So it's not going to be all the
same speakers.

858
00:44:59,800 --> 00:45:02,480
We're going to have a mix of the
speakers we've had in years past

859
00:45:02,480 --> 00:45:07,240
and new ones this year.
So two wins that I am very

860
00:45:07,240 --> 00:45:11,640
excited about, very proud about,
and I share with all, with all

861
00:45:11,640 --> 00:45:16,360
of you, I'm going to go to our
guests on stage first to share

862
00:45:16,360 --> 00:45:20,360
their wins from this past week.
And I'm going to you first Tide

863
00:45:20,680 --> 00:45:22,480
Tide.
Also, I know you were trying to

864
00:45:22,480 --> 00:45:25,240
chime in earlier.
So please, if you'd like, please

865
00:45:25,240 --> 00:45:27,400
feel free to share here.
What?

866
00:45:27,400 --> 00:45:29,120
When you're sharing your wins,
go for it.

867
00:45:29,960 --> 00:45:33,520
Oh, wow, yeah, no, thank you so
much.

868
00:45:33,560 --> 00:45:37,280
I what had put my win in the
chat and it was just that I had

869
00:45:37,280 --> 00:45:38,520
a pre interview with a lady
yesterday.

870
00:45:38,520 --> 00:45:41,400
Did you know it was she was just
like, Oh my gosh, like I'm so

871
00:45:41,400 --> 00:45:44,320
excited to talk to you.
And I was like, really?

872
00:45:44,320 --> 00:45:47,040
And she goes, I've downloaded
several episodes of your

873
00:45:47,040 --> 00:45:48,120
podcast.
I've listened to them.

874
00:45:48,160 --> 00:45:50,240
The conversations are just so
meaningful.

875
00:45:50,240 --> 00:45:53,480
And then that what made that
took me down the rabbit hole of,

876
00:45:53,560 --> 00:45:54,960
you know, all the other things
that you're doing.

877
00:45:54,960 --> 00:45:58,040
And it was the first time I
mentioned my blogs into my

878
00:45:58,040 --> 00:46:00,160
podcast that had never happened
before.

879
00:46:00,440 --> 00:46:03,320
So that was significant.
And, you know, to for somebody

880
00:46:03,320 --> 00:46:05,400
to use the word words mean a lot
to me.

881
00:46:05,400 --> 00:46:09,200
So if somebody uses the word
adore, like if they say I adore

882
00:46:09,200 --> 00:46:10,920
you, you know, it makes you feel
really, really, really good.

883
00:46:11,200 --> 00:46:13,360
And she was like, I just adore
your podcast.

884
00:46:13,360 --> 00:46:15,320
And I was like, Oh my God, like,
that is so nice.

885
00:46:15,320 --> 00:46:19,200
So she was really excited to
come on the show and I'm excited

886
00:46:19,200 --> 00:46:20,640
to have her.
But what I was going to say

887
00:46:20,800 --> 00:46:23,080
clear about the morality and
things, you guys pretty much

888
00:46:23,080 --> 00:46:26,040
covered it all for me.
The morality aspect of it can

889
00:46:26,040 --> 00:46:29,160
also be a slow drip is what I
was going to say.

890
00:46:29,520 --> 00:46:32,000
But you guys covered that, that
it doesn't have to be this

891
00:46:32,000 --> 00:46:34,760
instantaneous sudden burst of
momentum.

892
00:46:34,760 --> 00:46:36,400
I mean, it can be.
But if you think of like a

893
00:46:36,400 --> 00:46:40,880
basketball game, right, when a
team goes on a run, OK, they

894
00:46:40,880 --> 00:46:44,200
don't score 20 points in one
second, you know what I'm

895
00:46:44,200 --> 00:46:46,160
saying?
They score 2 points and then

896
00:46:46,160 --> 00:46:47,960
they go back and play defense
and then they get another

897
00:46:47,960 --> 00:46:49,200
bucket.
Then there's a fast break and

898
00:46:49,200 --> 00:46:50,160
then there's this and then
there's that.

899
00:46:50,360 --> 00:46:52,040
And so they're building that
momentum.

900
00:46:52,040 --> 00:46:54,280
So for me, morality is about
that.

901
00:46:54,280 --> 00:46:56,760
It's about momentum.
I love that.

902
00:46:56,760 --> 00:46:59,320
Thank you, Nikki.
And what's so funny, as you were

903
00:46:59,320 --> 00:47:02,200
sharing the basketball analogy,
I think you are our resident.

904
00:47:02,320 --> 00:47:06,960
And is there a word analogist?
I'm going to make it a word if

905
00:47:06,960 --> 00:47:09,320
it's not.
Yeah.

906
00:47:09,400 --> 00:47:11,840
So thank you, Nikki.
Appreciate that.

907
00:47:11,840 --> 00:47:15,800
And let's go to Yvonne, which I
think I know you're win Yvonne,

908
00:47:15,800 --> 00:47:18,600
because I think I encourage you
to come share it this morning,

909
00:47:19,000 --> 00:47:21,680
but go for it.
Thank you, Mark.

910
00:47:21,760 --> 00:47:24,640
Yeah, it's weird.
I'm a cover girl.

911
00:47:25,080 --> 00:47:29,640
So.
So I, I got invited to be on the

912
00:47:29,640 --> 00:47:33,240
cover of a magazine called the
Brave Tour Magazine, which is

913
00:47:33,600 --> 00:47:36,800
hosted by or put together by
Karen Ray.

914
00:47:37,400 --> 00:47:42,240
And her big goal is to celebrate
a million women, which is huge.

915
00:47:42,240 --> 00:47:46,320
And so the whole magazine is
filled with amazing resources

916
00:47:46,320 --> 00:47:50,000
from all these other women, and
it's really cool to be part of

917
00:47:50,000 --> 00:47:51,640
it.
I have to say, though, that the

918
00:47:51,640 --> 00:47:55,760
other win that I had this week
was that I got to moderate AQ

919
00:47:55,760 --> 00:48:00,760
and a for a documentary film
that was made by somebody I

920
00:48:00,760 --> 00:48:04,640
really respect about a guy, Alan
Klein, who calls himself the

921
00:48:04,640 --> 00:48:09,000
Jollytologist.
And he his whole mission has

922
00:48:09,000 --> 00:48:12,240
been he's 88 years old.
His whole mission has been to

923
00:48:12,240 --> 00:48:17,000
bring humor in hard times.
And he's worked in Hospice for

924
00:48:17,000 --> 00:48:20,360
years.
And so being part of that Q&A is

925
00:48:20,360 --> 00:48:25,680
a moderator was really a high
point for me this past week.

926
00:48:25,680 --> 00:48:29,040
And I just want to say to
everybody that tomorrow is

927
00:48:29,040 --> 00:48:33,040
National Play Outside Day, so
get outside and play.

928
00:48:33,560 --> 00:48:36,280
Of course, tomorrow here in
Western North Carolina, it's

929
00:48:36,280 --> 00:48:39,480
supposed to be cooler than it
has been lately.

930
00:48:39,480 --> 00:48:43,360
I think we're going to have a
wet and cool day on Saturday.

931
00:48:43,360 --> 00:48:46,640
But I will make it a point to go
out anyway 'cause we have a deck

932
00:48:46,640 --> 00:48:49,120
that's partially covered.
So I'll go outside and play

933
00:48:49,120 --> 00:48:52,560
under the under the deck.
Thank you, Yvonne.

934
00:48:52,560 --> 00:48:55,400
Appreciate that and
congratulations on both of those

935
00:48:55,400 --> 00:48:58,920
awesome wins.
Really exciting to hear and to

936
00:48:58,920 --> 00:49:00,680
see.
And by the way, if you go to

937
00:49:01,080 --> 00:49:06,720
Instagram Empowered Podcasting,
you'll find our most recent post

938
00:49:06,720 --> 00:49:11,120
with Yvonne live from EPC 2
Empowered Podcasting Conference

939
00:49:11,120 --> 00:49:15,920
2, sharing all of the fun that
she was having while she was at

940
00:49:15,920 --> 00:49:17,920
the conference.
So go check that out as well.

941
00:49:18,400 --> 00:49:21,440
Tim coming to you, please share
a win with us.

942
00:49:22,240 --> 00:49:24,280
I'm waiting.
Tim, there he is.

943
00:49:24,920 --> 00:49:30,040
Yep, OK here I am.
So since October of last year it

944
00:49:30,040 --> 00:49:33,640
has been rough for me with the
shutdown and everything like

945
00:49:33,640 --> 00:49:37,800
that.
Yesterday shutdown is done,

946
00:49:38,560 --> 00:49:43,800
stent is removed for my for my
viral kidney stone adventure.

947
00:49:44,000 --> 00:49:48,360
Yay.
I launched possibly my podcast

948
00:49:48,360 --> 00:49:50,760
that'll make me go viral that
I'm not ready for.

949
00:49:50,760 --> 00:49:53,520
So I'll have to call up Ralph
and be like Ralph.

950
00:49:53,520 --> 00:49:56,920
You're my accountant guy.
But yeah, a lot of things came

951
00:49:56,920 --> 00:49:59,240
off my shoulders yesterday that
I didn't want.

952
00:49:59,240 --> 00:50:02,760
And one thing is on my shoulder
that I do want.

953
00:50:03,440 --> 00:50:08,080
So I'm just very grateful for
this community being there for

954
00:50:08,080 --> 00:50:09,840
me while I'm going through all
this.

955
00:50:09,840 --> 00:50:13,280
So thank you all very much.
You're welcome and thank you for

956
00:50:13,280 --> 00:50:15,240
sharing your wins.
Congratulations.

957
00:50:15,240 --> 00:50:19,240
I am particularly excited for
you regarding the government

958
00:50:19,240 --> 00:50:22,960
shutdown being finished and now
you can start getting paid

959
00:50:22,960 --> 00:50:25,120
again, so.
Yeah, Amen.

960
00:50:25,320 --> 00:50:27,720
Yeah, Amen, Tim.
Thank you for sharing.

961
00:50:27,960 --> 00:50:31,480
All right, I'm coming to you,
Dr. Please share a win with us.

962
00:50:32,080 --> 00:50:34,560
Yeah.
So this is Friday and

963
00:50:34,560 --> 00:50:38,800
traditionally in our household,
Friday means Twisted Jeopardy.

964
00:50:39,040 --> 00:50:42,040
So we're going to play Twisted
Jeopardy tonight when the hubby

965
00:50:42,040 --> 00:50:45,680
comes home from work.
And also this is going to be a

966
00:50:45,680 --> 00:50:51,560
busy weekend for me because I
met with Ralph this past week

967
00:50:51,840 --> 00:50:57,800
and he gave us some potential
good news saying that maybe we

968
00:50:57,800 --> 00:51:04,360
can unring the bell of me paying
so much money to the IRS.

969
00:51:04,360 --> 00:51:08,840
There's a possibility.
And so I just have to get all my

970
00:51:08,840 --> 00:51:14,480
deductions going for last year.
And he taught me how to do that

971
00:51:14,480 --> 00:51:18,520
with my software that I have.
So yeah, it's going to be a busy

972
00:51:18,520 --> 00:51:20,880
weekend for me.
But first, you know, twisted

973
00:51:20,880 --> 00:51:22,520
Jeopardy of.
Course, yes.

974
00:51:22,520 --> 00:51:25,080
Twisted Jeopardy.
That's Dr. and her husband's

975
00:51:25,480 --> 00:51:29,080
drinking games as they watch
Jeopardy.

976
00:51:29,480 --> 00:51:32,440
The full week's worth of
Jeopardy, where we yell at the

977
00:51:32,440 --> 00:51:36,840
screen and we throw stuff at the
screen and we drink and yeah,

978
00:51:36,880 --> 00:51:40,120
it's, we think we're hilarious.
I'm ready to book us in the

979
00:51:40,120 --> 00:51:42,200
Catskills.
But you know.

980
00:51:42,840 --> 00:51:45,840
I love it.
Congratulations on your wins,

981
00:51:46,120 --> 00:51:47,640
Dr. Ralph.
How about you?

982
00:51:48,400 --> 00:51:50,480
So thank you, Dr. for that kind
comment.

983
00:51:50,480 --> 00:51:52,360
By the way, I'm looking forward
to working with you.

984
00:51:53,000 --> 00:51:54,640
My win of the week is 2 days
ago.

985
00:51:54,640 --> 00:51:59,280
I got noticed that I am of the
top 50 US podcast for Christian

986
00:51:59,280 --> 00:52:03,480
Finance.
I am #5 and behind Dave Ramsey,

987
00:52:03,480 --> 00:52:07,200
who if anybody understands
finance is like the guru, he's

988
00:52:07,200 --> 00:52:11,440
#4 I'm #5 S to me.
That was a huge thing for me.

989
00:52:11,640 --> 00:52:13,400
Amazing thing.
And I just want to remind

990
00:52:13,400 --> 00:52:15,360
everybody, I'm launching my new
live show today.

991
00:52:15,840 --> 00:52:17,880
It's on Clubhouse today at 1:00
PM.

992
00:52:18,240 --> 00:52:20,960
You can go to the house called
Financially Confident Christian.

993
00:52:21,400 --> 00:52:23,520
The whole point of that show is
to help people with their

994
00:52:23,520 --> 00:52:26,080
finances.
And if you've got a financial

995
00:52:26,080 --> 00:52:28,040
question, if you're going
through a struggle or something

996
00:52:28,040 --> 00:52:31,160
like that, come on, join me.
We'll talk about it.

997
00:52:31,400 --> 00:52:33,320
I'll give you some guidance.
But I'm going to give it to you

998
00:52:33,320 --> 00:52:36,040
in a way that's a loving way.
And that's why that's the whole

999
00:52:36,040 --> 00:52:38,480
point of my heart of where I
take that is it's got a faith

1000
00:52:38,480 --> 00:52:40,000
feel to it.
But I'm not going to hammer you

1001
00:52:40,000 --> 00:52:42,480
over the head with faith either.
I'm going to give you practical

1002
00:52:42,480 --> 00:52:43,880
advice.
So if you can join me, that'd be

1003
00:52:43,880 --> 00:52:44,680
great.
Thank you, Mark.

1004
00:52:45,120 --> 00:52:49,160
Yeah, I'm certainly not a
Christian man, although I do

1005
00:52:49,160 --> 00:52:51,480
have Christian blood.
My half, my family, our

1006
00:52:51,480 --> 00:52:55,320
Christian and I'm going to be
there anyway because sure, I'm

1007
00:52:55,320 --> 00:52:57,920
sure I'll learn a thing or two
and be I want to support

1008
00:52:57,920 --> 00:53:01,080
somebody in this community.
So if you are free at 1:00 PM

1009
00:53:01,080 --> 00:53:03,240
Eastern, come back here to
Clubhouse.

1010
00:53:03,240 --> 00:53:07,320
If you are here right now on
Clubhouse, come back and let's

1011
00:53:07,320 --> 00:53:09,800
join Ralph and show him a little
support in the morning.

1012
00:53:09,800 --> 00:53:11,120
Doesn't mean you have to
participate.

1013
00:53:11,120 --> 00:53:13,840
Let's just go there and show up
and be there for Ralph.

1014
00:53:14,520 --> 00:53:18,480
So yeah, check that out.
Just follow Ralph on Clubhouse.

1015
00:53:18,480 --> 00:53:21,840
You can find his house there or
find the financially confident

1016
00:53:21,840 --> 00:53:24,640
Christian house here on
Clubhouse.

1017
00:53:24,920 --> 00:53:27,480
Sid, coming to you.
Please share a win with us.

1018
00:53:28,120 --> 00:53:30,960
Thank you, Mark.
So on Wednesday of this week, we

1019
00:53:30,960 --> 00:53:34,640
held a panel discussion, a new
series we've started called the

1020
00:53:34,640 --> 00:53:37,440
Collaborative Spark, where we
spark conversations in our

1021
00:53:37,440 --> 00:53:41,040
industry.
And this week's title was Small

1022
00:53:41,040 --> 00:53:44,000
Brands, Big Impact, the rise of
the independent manufacturer.

1023
00:53:44,480 --> 00:53:49,040
And we had 102 people register.
We had 52 people show up, which

1024
00:53:49,040 --> 00:53:52,040
is about the average they tell
you about 50% will show up.

1025
00:53:52,040 --> 00:53:56,520
So we had 52 people show up.
I had four amazing panelists

1026
00:53:56,520 --> 00:53:59,720
join me and it went really well.
Janae, I have to call you

1027
00:53:59,720 --> 00:54:02,280
because we did have a little
tech glitch even after we tested

1028
00:54:02,280 --> 00:54:03,400
it.
That's another one for me.

1029
00:54:03,400 --> 00:54:06,000
Janae helped me test the tech
earlier this week.

1030
00:54:06,680 --> 00:54:10,560
But we went for an hour and 10
minutes and we have about 40

1031
00:54:10,560 --> 00:54:12,920
people stay all the way to the
end because the Q&A took us

1032
00:54:12,920 --> 00:54:15,160
over.
But our first time out at the

1033
00:54:15,160 --> 00:54:19,080
gate, it worked.
We got some new followers into

1034
00:54:19,160 --> 00:54:21,760
our ecosystem.
So people now are learning more

1035
00:54:21,760 --> 00:54:24,880
about what we do at the
Collaborative Network and why

1036
00:54:24,880 --> 00:54:26,400
we're doing it.
And it was a really, really

1037
00:54:26,400 --> 00:54:28,320
great event.
So I'm really proud of that.

1038
00:54:28,320 --> 00:54:32,520
And that's my win for the week
is sharing conversation that I

1039
00:54:32,520 --> 00:54:34,760
believe is important to our
industry that's going to

1040
00:54:34,760 --> 00:54:36,320
hopefully impact a lot of
people.

1041
00:54:37,040 --> 00:54:39,080
Amazing.
Congratulations, Sid.

1042
00:54:39,080 --> 00:54:42,200
Congratulations to everybody.
Thank you all for sharing your

1043
00:54:42,200 --> 00:54:44,640
wins with us.
I celebrate them with you.

1044
00:54:44,640 --> 00:54:48,480
We all celebrate them together.
And it's just, let me stop and

1045
00:54:48,480 --> 00:54:52,720
just say we do this because it's
important, especially as content

1046
00:54:52,720 --> 00:54:55,680
creators for us to stop and
smell the roses once in a while,

1047
00:54:56,080 --> 00:54:57,920
right?
If we if we don't, then this all

1048
00:54:57,920 --> 00:55:01,160
just becomes a grind.
And I think it's important that

1049
00:55:01,160 --> 00:55:04,480
you stop, whether it's with us
or even on your own, to

1050
00:55:04,480 --> 00:55:08,280
recognize what you did over the
past week or over the past day,

1051
00:55:08,280 --> 00:55:09,800
whatever that looks like for
you.

1052
00:55:10,360 --> 00:55:13,240
Celebrate.
Recognize that the hard work

1053
00:55:13,560 --> 00:55:15,760
pays off.
Sometimes, and I'm being a

1054
00:55:15,760 --> 00:55:18,280
little sarcastic, it does pay
off.

1055
00:55:18,920 --> 00:55:21,880
So if you need a place to come
celebrate, come here every

1056
00:55:21,880 --> 00:55:23,480
Friday morning and we'll do that
with you.

1057
00:55:23,480 --> 00:55:25,920
If not, just find some time
every night, maybe before you

1058
00:55:25,920 --> 00:55:29,480
going to bed, feel a little
grateful for what you're doing

1059
00:55:29,480 --> 00:55:32,160
and how hard you're working.
It's a great way to go to sleep

1060
00:55:32,160 --> 00:55:35,440
that night, I promise.
All right, so we are back Monday

1061
00:55:35,440 --> 00:55:38,160
with the all new Podcasting
Morning show.

1062
00:55:38,240 --> 00:55:41,040
Nothing really changes other
than the name and the time at

1063
00:55:41,040 --> 00:55:43,920
8:00 AM Eastern.
If you want to join us live,

1064
00:55:44,160 --> 00:55:49,240
come join us at Podcasting
Morning chat.com/joinus soon to

1065
00:55:49,240 --> 00:55:52,360
be
podcastingmorningshow.com/join

1066
00:55:52,360 --> 00:55:55,680
us.
So until Monday, make it a great

1067
00:55:55,680 --> 00:55:57,600
weekend everybody, take care.