506. The Podcast Discovery Shift Creators Can’t Ignore | Podcast News

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Good morning podcasters.
Today is Wednesday, April 29th,

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2026, and today news and comment
is back.

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And we're talking Spotify
discovery tips, YouTube Shorts

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getting time limits, and
Amazon's not so subtle plan to

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monetize everything podcasting
touches.

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Good morning again podcasting

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morning chat.
Thank you so much for being

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here.
I am your host Mark Ronick and

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currently on stage with me.
My Co hosts we have Ralphie

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Step, Dr. Faye, Nick Nalback,
Sid Meadows, and also Janade has

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joined us to Nade Ahmed has
joined us on stage here, the

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virtual stage and of course Tide
AKA Nikki's joining us right now

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on stage as well.
Good morning to all of you.

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I expect we'll see some more of
our cast and crew momentarily

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and if you want to learn more
about them, just go to

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podcastingmorningchat.com/people.
And today, before we get any

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further, before we get into the
news, I want to share something

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new with you.
Coming here to the podcasting

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morning chat.
Soon to be podcasting morning

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show.
As of Monday, you want to have

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your podcast featured on the
podcasting morning chat.

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You can now submit a 62nd clip
about your show, something that

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gives people a real feel for
your podcast.

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If we select it, we'll play your
clip, audio or video on a future

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episode.
We'll share what stood out to us

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and introduce your show to our
community of podcasters and

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creators so you can submit your
clip to

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podcastingmorningchat.com/spotlight.
And by the way, this was Ralph's

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brainchild and we're both super
excited about this opportunity

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for you.
One thing I'll say before I hand

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it off to Ralph is I think what
we're trying to encourage here

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and Ralph, you tell me if I'm
wrong.

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We're trying to encourage your
voice doing basically like your

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own commercial for your podcast.
We, we debated whether we wanted

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you to provide a clip from your
show or not.

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And I felt like you providing a
clip may not give enough context

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to really put your show in the
spotlight.

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So we want you to do basically
like a 62nd commercial about

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your show.
Who's it for?

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What's the value for them?
When can we hear it or watch it,

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etcetera.
Ralph, like I said, your

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brainchild, anything you want to
add?

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No, Mark, I think you did a
great job there.

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Yeah.
The whole point is to give you

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some exposure.
We want to feature your show,

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talk about your show, and give
you an introduction to our

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audience and our audience an
introduction to you.

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So make sure you do that at
podcasting.

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Morning chat.com/spotlight.
Looking forward to getting those

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submissions.
And as of Monday, that'll be

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podcastingmorningshow.com/spotlight,
but both should work.

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We're working on that.
Both links should work.

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We will let you know as of
Monday, right, Ralph?

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That is correct.
OK, cool, cool.

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Big dramatic pause to hear.
That is correct.

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But I saw he was looking for the
mute button there.

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All right, so again, podcasting
morning chat.com/spotlight, no

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strings attached.
We're not charging you for this.

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This is a way for us to give
back to the community and for

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our community to get to know
each other a little bit better.

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By the way, BC Babbles has
joined us this morning and he

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will have a story for us later
in the show.

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But first, let's get into some
news, shall we?

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And the way I like to start is
with a little bit of podcast

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data for you, which comes from
the Podcast Business Journal.

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And I like to, this is a newer
thing I like to do.

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I like to read this little blurb
that they include with this

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particular data point.
It says a helpful number to

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understand the amount of podcast
being created is the total

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number of quote, UN quote active
podcasts.

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These are podcasts that are
still being updated and

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therefore actively marketing
themselves.

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So if you're making podcast
episodes, you might consider

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this number to be your
competition rather than that big

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overall number that we see of
over 4.6 million podcasts,

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right?
So yes, there are 4.6 million

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podcasts, but that's really just
saying ever created and put on

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to an RSS feed and into the
directories, right.

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But the ones that are actually
making episodes, that number is

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a quite different.
The total podcasts updated in

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the last week were just 197,313,
which is also down from the

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previous week.
And looking at 30 day totals

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total podcasts updated in the
last 30 days, we're looking at

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370,000 and change, which is
actually up month to month from

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360, almost 363,000 Dr. Did you
want to?

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So does that cancel each other
out if one was down 2% and the

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other one is up 2%?
No, I think it's just more data

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to sift through and it changes
the number when we look at the

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four weeks span versus the one
week.

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Yeah, no, they don't cancel each
other out.

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Speaking of Dr. By the way, DRS
got some top five lists for us,

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and a special list that, yeah,
we don't often talk about.

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Yeah, we're going to gamify it.
OK, so this first chart that I

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want to read off or I'll first
of all, we're going to play the

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game.
Spotify is marking 20 years by

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looking back at the podcasts
that have dominated its app

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since podcasts were added in
2015.

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It's no surprise that Joe Rogan
Experience takes the top spot

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after its long Spotify exclusive
run.

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The twist is OK, you're going to
have to help me on this Name

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Germany's comedy hits.
Yeah, I, I can't even tell you.

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I I can't even GEMISCHTES
whatever however you pronounce

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that.
Jimmy Sheets, Jimmy Shits hack.

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OK.
And no, we are not bleeping that

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out because that is part she's
trying to say something in

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German.
Jimmy shits.

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Hack.
What at #2 proving once again

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that podcast charts enjoy
throwing one curveball just to

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keep everyone awake.
So I thought what we could do is

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I will call out a show and
between 1 and 20, you tell me

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where you think it is on this
chart.

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And again, this is the most
streamed podcast of all time.

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Humble to who's the celebrity
that used to do that?

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Muhammad Ali whole time.
So that's so let's see, call her

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daddy.
Where do you think that falls?

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Well, I know, but what does
everyone think?

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Where would that fall?
Are we talking like how big is

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this less?
Is it 20?

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It's 20, so it's between 1 and
20.

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OK, sorry, I'm gonna miss that.
Yeah, it's the top 20 all time

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streamed podcasts on Spotify.
So where do you think call her

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Daddy falls Nick?
What's your guess, say 10?

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Oh.
Not too bad actually.

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You're close.
That is 11.

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I'll give him that because
that's pretty.

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Yeah, I'll give him that.
Anyone want to guess?

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Anyone want to guess who might
be on this list?

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Again, these are the most
streamed podcasts of all time,

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the top 20.
Do you expect to see anybody in

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there?
Go ahead, Nick.

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Joe Rogan, we must steal that
one right away.

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Well, we VR gave that one and
that is the number one, yes.

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So yes, that is true.
You got that right, even though

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we gave you the answer earlier.
Any other guesses or shall we

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just dive in to this list?
We'd have to assume Mel Robbins

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is probably on the list there
somewhere.

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Let's take a look.
Is Mel Robbins in there?

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No.
Oh thank you Dr. Wow, not in

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there BC did you want to take a
guess?

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Yeah.
I mean, there's still kind of a

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new beep comparatively, but I
almost want to guess potentially

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the good hang might be there
towards the end of the list, top

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15 to 20.
Wow, good hang is not in we.

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Make that a sound for the for
the button board.

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I don't know.
I think that might disturb a lot

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of people this early in the
morning.

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Not sure.
It'll keep, hey, it'll keep some

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of us awake, OK?
That's true, that's true BC we

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need to do everything again to
keep your attention, yes.

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Yeah, I'm feeling a little
feisty today, so watch that.

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OK, let's do the top 6 because
there's one on there, yeah.

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Right.
So number six is the daily #5 is

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last podcast.
On the left #4 is Armchair

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expert with Dax Shepard #3 is
Crime Junkie #2 is gym shits.

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The number one is the Joe Rogan
Experience.

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That's right, and again, not a
bad word she's saying.

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She's just trying to pronounce
some German and not doing a very

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good job.
Well, what can you say?

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You got another list for us.
I do so now I'm this list has

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me.
I'm a little skeptical on this

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one.
So just know that going in.

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This is a random chart.
This week is the top five

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independents.
And I'm putting that in

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quotation marks big time because
once you hear the names of these

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podcasts, you'll say independent
what?

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OK so #5 is Diary of ACEO
independent My butt #4 is well

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that's interesting #3 is.
The rest is history #2 is the

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stupid history minute.
Probably the only show that can

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get me really interested in
history number one is The Hidden

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Brain.
Yes.

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Hidden brain that doesn't feel
like an independent thing for

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me.
Hidden brain in particular.

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Hidden Brain and Diary of a
Yeah.

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And we've talked a little bit
about Diary of Aceo and some

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people feeling like, yeah, maybe
that's not really an independent

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podcast, but I think
technically, by definition it

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is.
But, and I think that sometimes

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we have some blurred lines
between what it means to be an

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independent podcaster versus an
independent DIY podcaster,

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Right, dude?
Can you refresh our memory as to

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what the definition?
I think BC was the one that gave

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us the official definitions of
those.

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I don't know BC if you have that
off the top of your head.

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I do, but I believe once I
deliver the definitions I got a

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bunch of kickback once I gave
them out.

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What I recall is so DIY is
completely you do it yourself.

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You don't really have any kind
of agency doing any part of the

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process for you.
You are the host, the planner,

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the producer, the marketer.
You are the whole machine.

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And then indie podcasts are
likely ones who have been able

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to at least Commission some kind
of agency or team to handle

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production or maybe marketing
for their show.

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So they're not completely solo
anymore, but they're not some

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huge corporated contracted show
by any means either.

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Got it.
OK, All right, so there I guess.

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There you go.
Yeah, I.

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Think we all but.
Yeah, I think DIY podcasters,

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that's like a lot of our
audience.

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I think a lot of people that are
really just doing it all

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themselves, from concept to
production to promotion, they're

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doing it all.
Whereas independent podcasters

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like Stephen Bartlett, they have
a whole team, a whole empire,

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but they're still considered
independent cuz they're not

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doing it for anyone else but
themselves.

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Yeah, yeah.
Oh well, gym shits.

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00:13:20,440 --> 00:13:24,280
You know what?
Hey, can I interrupt for a

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second?
So because we've been butchering

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that name, it actually it means
mixed in German and it's

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pronounced gemish Tus.
So gemish Tus so just not to

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00:13:40,800 --> 00:13:43,880
correct ADR, but I just thought
we should give me I'm.

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Glad somebody did.
Give it to me again, Ganich.

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What?
OK.

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00:13:48,480 --> 00:13:55,080
It says here GUH and then MISCH,
which they said is sort of like

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00:13:55,080 --> 00:14:00,640
the word fish in English.
And then tuhs tus so pronounce

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00:14:00,640 --> 00:14:02,200
tus.
Ganich Tus.

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00:14:02,760 --> 00:14:06,480
Ganich, Tus.
Yeah, which in German means

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00:14:06,480 --> 00:14:08,560
mixed, basically.
That's what we're talking about

227
00:14:08,560 --> 00:14:12,160
there.
OK, so mixed tack is basically

228
00:14:12,160 --> 00:14:14,320
what that show means that which
is at #2.

229
00:14:14,880 --> 00:14:15,920
That's right.
OK.

230
00:14:15,960 --> 00:14:18,520
Thank you for the top fives Dr.
Appreciate that.

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00:14:18,640 --> 00:14:23,720
Hey, sure.
Let me quickly get into some

232
00:14:23,720 --> 00:14:27,680
events because there's some AI
news I want to try to get to.

233
00:14:27,680 --> 00:14:30,080
Nick has to bounce a little
early, and I wanted to talk to

234
00:14:30,080 --> 00:14:32,560
Nick about it.
So before we do that, I'm going

235
00:14:32,560 --> 00:14:36,640
to jump into events around the
world of podcasting.

236
00:14:36,640 --> 00:14:40,720
First, a big congratulations
from the podcasting morning chat

237
00:14:40,720 --> 00:14:44,240
to everyone involved in this
year's Black Effect Podcast

238
00:14:44,240 --> 00:14:47,440
Festival, which took place over
the weekend in Atlanta.

239
00:14:47,680 --> 00:14:50,640
The event brought together
creators, fans and industry

240
00:14:50,640 --> 00:14:54,120
voices for live podcast
recordings, business focused

241
00:14:54,120 --> 00:14:58,320
panel discussions, a pitch your
podcast booth, the black

242
00:14:58,320 --> 00:15:02,240
marketplace and more.
According to the here.

243
00:15:03,360 --> 00:15:07,080
Talk about butchering names,
today's The Supporter Report and

244
00:15:07,080 --> 00:15:11,240
Pod News, several key themes
kept rising to surface

245
00:15:11,240 --> 00:15:14,600
throughout the day.
Those themes being be yourself,

246
00:15:14,800 --> 00:15:18,720
stay consistent, create with
purpose, and pay attention to

247
00:15:18,720 --> 00:15:22,520
the growing ways AI can support
the creative work without

248
00:15:22,520 --> 00:15:27,120
replacing the creator behind it
feels similar in some ways to

249
00:15:27,120 --> 00:15:31,240
Empowered Podcasting.
Similar themes have come out of

250
00:15:31,400 --> 00:15:34,640
that conference.
We'll get into that in a moment.

251
00:15:34,640 --> 00:15:38,600
To learn more about the Black
Effect Podcast Festival and

252
00:15:38,600 --> 00:15:44,120
future events, go to
blackeffect.com/podcastfestival.

253
00:15:44,680 --> 00:15:47,840
Some upcoming events for you, or
at least one that I'm going to

254
00:15:47,840 --> 00:15:51,240
share with you right now.
The podcast show happens May

255
00:15:51,280 --> 00:15:55,720
20th and 21st of this year in
London.

256
00:15:56,080 --> 00:15:59,720
They say it's the biggest
International Festival for the

257
00:15:59,720 --> 00:16:02,800
business of podcasting.
You can join them for their 5th

258
00:16:02,880 --> 00:16:07,800
edition of the show, which is
their quote biggest and boldest

259
00:16:07,840 --> 00:16:10,840
yet.
I just realized I don't have the

260
00:16:10,880 --> 00:16:15,400
link on me bad host slapping the
wrist.

261
00:16:15,880 --> 00:16:21,200
But if you look up podcast show
2026 on Google or your favorite

262
00:16:21,320 --> 00:16:24,000
AI platform, I promise you'll
find it.

263
00:16:24,360 --> 00:16:27,360
So check that out.
And also a reminder, Speaking of

264
00:16:27,360 --> 00:16:30,560
events that today, 1:00 PM
Eastern, again, I'm going to say

265
00:16:30,560 --> 00:16:35,240
that today, 1:00 PM Eastern
Time, you can join our live

266
00:16:35,240 --> 00:16:40,160
stream for the Empowered
Podcasting Live series that we

267
00:16:40,160 --> 00:16:43,280
do every other Wednesday.
And we're going to be talking

268
00:16:43,720 --> 00:16:46,520
podcast news as well on that
episode.

269
00:16:46,520 --> 00:16:50,280
We also have some big Empowered
Podcasting 3 announcements,

270
00:16:50,280 --> 00:16:56,000
updates on hotel discounts, a
first look at our big updated

271
00:16:56,000 --> 00:16:59,400
weekend format, and a preview of
the some of the new social

272
00:16:59,400 --> 00:17:03,920
events we're planning for the
big EPC Three weekend.

273
00:17:04,280 --> 00:17:06,280
So if you're coming to
Charlotte, thinking about coming

274
00:17:06,280 --> 00:17:09,160
or just want to stay connected
to what we're building, this is

275
00:17:09,160 --> 00:17:11,839
a great one to catch live.
It's the only way you can catch

276
00:17:11,839 --> 00:17:16,800
us at Podcasting Morning
chat.com/EPC live and we will

277
00:17:16,800 --> 00:17:19,400
put that in the show notes as
well.

278
00:17:19,839 --> 00:17:22,560
So come check that out.
And again, tickets are on sale

279
00:17:22,560 --> 00:17:25,920
that the prices go up in May.
So if you really are thinking

280
00:17:25,920 --> 00:17:30,040
about coming, now is the
absolute time to do that.

281
00:17:30,640 --> 00:17:33,040
And I'm just going to share with
you because we do a lot of

282
00:17:33,040 --> 00:17:37,400
behind the scenes stuff here.
I am going, I am stalling right

283
00:17:37,400 --> 00:17:40,760
now because I'm looking for
Ralph's button and I can't find

284
00:17:40,760 --> 00:17:45,000
it and I know that wrong button
sound is about to hit me if I

285
00:17:45,000 --> 00:17:47,720
hit the wrong button here.
Let's see where is it?

286
00:17:48,200 --> 00:17:49,680
It's gone.
Ralph, do you have it?

287
00:17:50,640 --> 00:17:52,480
I do you want me to hit it
please?

288
00:17:53,120 --> 00:17:58,800
Quick tip, smart move.
Yeah, Content Creators Business

289
00:18:01,440 --> 00:18:04,560
and today's content Creators
business Bite is brought to you

290
00:18:04,560 --> 00:18:08,360
by the guy who's about to host
it, Ralph Estep, Junior of

291
00:18:08,360 --> 00:18:12,840
Content creatorsaccountant.com.
Ralph is a licensed accountant

292
00:18:12,840 --> 00:18:17,480
with over 30 years of experience
helping create creators navigate

293
00:18:17,600 --> 00:18:21,360
taxes, bookkeeping, and the
money side of their business

294
00:18:21,560 --> 00:18:24,800
with more clarity and a whole
lot less stress.

295
00:18:24,800 --> 00:18:29,160
He's also my accountant, and I'm
happy to recommend him to you.

296
00:18:29,400 --> 00:18:33,280
You can learn more about him at
contentcreatorsaccountant.com.

297
00:18:33,840 --> 00:18:36,240
All right, Ralph, what are we
diving into today?

298
00:18:36,840 --> 00:18:39,880
Well, good morning, everybody.
There's a new piece from Barrett

299
00:18:39,880 --> 00:18:43,400
Media that's asking a $65
million question.

300
00:18:43,440 --> 00:18:47,120
Here's the question, Can
podcasting avoid radio's

301
00:18:47,120 --> 00:18:49,440
mistakes?
Well, let me give you the short

302
00:18:49,440 --> 00:18:53,560
answer only if creators don't
sell out the listener, and this

303
00:18:53,560 --> 00:18:55,480
article hits really hard.
I'm going to give you a couple

304
00:18:55,480 --> 00:18:57,240
quotes.
One of the quotes says radio

305
00:18:57,240 --> 00:19:00,840
didn't lose because of lack of
audience and lost because of how

306
00:19:00,840 --> 00:19:03,720
it treated that audience.
If you think about it, that's

307
00:19:03,720 --> 00:19:06,760
not a technology failure, that's
a trust failure.

308
00:19:07,120 --> 00:19:09,120
And here's where it gets super
uncomfortable.

309
00:19:09,120 --> 00:19:13,000
In the article, it says at some
point the listeners stop being

310
00:19:13,000 --> 00:19:15,280
the priority.
And they allude to this.

311
00:19:15,280 --> 00:19:17,680
The moment that everything
changed, it didn't happen

312
00:19:17,680 --> 00:19:20,040
overnight.
It happened slowly with more ads

313
00:19:20,040 --> 00:19:22,600
and more interruptions and less
connection.

314
00:19:22,880 --> 00:19:24,000
But now let's pause for a
second.

315
00:19:24,040 --> 00:19:27,400
Let's look at podcasting today
because the article raises the

316
00:19:27,400 --> 00:19:28,520
concern.
It quotes this.

317
00:19:28,520 --> 00:19:32,040
It says will podcasting chase
short term revenue at the

318
00:19:32,040 --> 00:19:35,720
expense of long term loyalty?
And that's the whole game right

319
00:19:35,720 --> 00:19:37,960
there, isn't it?
So let me translate this for

320
00:19:37,960 --> 00:19:41,800
what I see, creators have to
deal with radio optimized for

321
00:19:41,800 --> 00:19:43,280
scale.
That's what they did.

322
00:19:43,280 --> 00:19:45,120
They looked at how much of a
scale they can grow to.

323
00:19:45,840 --> 00:19:47,720
In my view, and a lot of people
would agree with this,

324
00:19:47,720 --> 00:19:51,680
podcasting wins with trust.
And the second you forget that,

325
00:19:52,240 --> 00:19:55,440
you don't just lose attention,
you lose the business.

326
00:19:55,840 --> 00:19:58,880
So here's the real question.
Are you building something

327
00:19:58,880 --> 00:20:01,840
people listen to or something
they care about?

328
00:20:02,200 --> 00:20:03,960
Because only one of those
survives.

329
00:20:04,360 --> 00:20:06,600
So be honest.
Have you ever stopped listening

330
00:20:06,600 --> 00:20:09,080
to a podcast because of too many
ads?

331
00:20:09,720 --> 00:20:11,640
And I really just want to throw
that out to everybody.

332
00:20:11,640 --> 00:20:14,800
And what was the breaking point?
Was it the volume of ads or the

333
00:20:14,800 --> 00:20:18,680
how the ads were delivered?
I think it's both for me, to be

334
00:20:18,680 --> 00:20:21,040
honest with you.
I think when I get turned off by

335
00:20:21,040 --> 00:20:25,680
ads, it's that there are a lot
of them and that there's no

336
00:20:25,680 --> 00:20:28,480
connection to them.
It's usually the pre recorded

337
00:20:28,600 --> 00:20:33,000
commercials with random voices,
you know, just voice over people

338
00:20:33,000 --> 00:20:35,480
that I'm not connected to.
The way I'm connected to the

339
00:20:35,480 --> 00:20:39,080
host, the way I feel connected
to the host, and it just annoys

340
00:20:39,080 --> 00:20:41,640
me.
There's I, I almost never listen

341
00:20:41,640 --> 00:20:46,120
to a commercial on a podcast.
I will absolutely hit the skip

342
00:20:46,120 --> 00:20:49,240
button unless the host is
reading the ad.

343
00:20:49,680 --> 00:20:52,760
If the host is actually doing
the ad, it usually keeps my

344
00:20:52,760 --> 00:20:55,120
attention.
Yes, maybe it annoys me a little

345
00:20:55,120 --> 00:20:57,160
bit here and there.
It depends how they do it and

346
00:20:57,160 --> 00:20:59,400
when they do it and how
frequently.

347
00:20:59,680 --> 00:21:01,640
And I think BC wanted to chime
in as well.

348
00:21:02,200 --> 00:21:04,520
Yeah, I agree.
It does help when the host is

349
00:21:04,520 --> 00:21:07,800
the one actually narrating
whatever script it is for the

350
00:21:07,800 --> 00:21:09,920
sponsor.
But for myself, and I kind of, I

351
00:21:09,920 --> 00:21:11,840
noticed this too when we're
doing the Obsession Worthy

352
00:21:11,840 --> 00:21:16,600
podcast on the show, if that is
the first immediate thing to

353
00:21:16,600 --> 00:21:21,480
happen on the episode that
doesn't put a huge break between

354
00:21:22,040 --> 00:21:25,760
the quasi intro than the actual
meat of the episode, that helps

355
00:21:25,760 --> 00:21:27,080
too.
If it's the first immediate

356
00:21:27,080 --> 00:21:29,760
thing gets done out of the way,
that helps me too.

357
00:21:30,040 --> 00:21:33,480
Otherwise, if it's in the middle
of the meet or somewhere trying

358
00:21:33,480 --> 00:21:37,440
to put a traumatic pause between
the climax of a moment, Not for

359
00:21:37,440 --> 00:21:39,800
me.
Yeah, OK, interesting.

360
00:21:39,800 --> 00:21:43,880
So I think one of my biggest pet
peeves is when I press play on a

361
00:21:43,880 --> 00:21:46,080
podcast and it starts with the
commercial.

362
00:21:46,360 --> 00:21:50,040
I it just annoys me.
And maybe that's because of the

363
00:21:50,040 --> 00:21:54,120
line of work I'm in when I'm.
So when I'm practically beating

364
00:21:54,120 --> 00:21:58,680
you on the head about opening
with value right away, that is

365
00:21:58,680 --> 00:22:02,560
the last.
That is the least valuable way

366
00:22:02,560 --> 00:22:06,360
to start your show, just by
playing somebody else's content,

367
00:22:06,360 --> 00:22:09,840
somebody else's commercial that
your audience has really no

368
00:22:09,840 --> 00:22:12,320
connection with coming in
initially anyway.

369
00:22:13,000 --> 00:22:14,920
And I noticed that YouTube does
this a lot too.

370
00:22:14,920 --> 00:22:18,320
If you're watching any kind of
show or whatever on YouTube,

371
00:22:18,920 --> 00:22:21,720
they know when like the
climactic most watched moments

372
00:22:21,720 --> 00:22:26,360
are now on any YouTube video,
they'll put the ad clip right

373
00:22:26,360 --> 00:22:29,240
before that part begins and
you've taken me out of the

374
00:22:29,240 --> 00:22:31,280
rhythm of the show or whatever
it is that I'm watching.

375
00:22:31,800 --> 00:22:34,440
So that's why it's a huge no for
me, doing it like that.

376
00:22:35,120 --> 00:22:36,800
Yeah, I hear ya.
That makes sense.

377
00:22:37,360 --> 00:22:42,840
By the way, a good morning to
Amanda Yoa who is a regular, has

378
00:22:42,840 --> 00:22:45,480
been a regular here on the show
and good to see her.

379
00:22:45,480 --> 00:22:48,440
And just like that, then there's
another person who is a long

380
00:22:48,440 --> 00:22:51,000
time community member just
popped in the room as well.

381
00:22:51,000 --> 00:22:54,960
Stacey Sherman, welcome back.
Appreciate having you here and

382
00:22:55,160 --> 00:22:58,040
love seeing all these people in
the audience here on Clubhouse

383
00:22:58,040 --> 00:23:00,520
this morning.
Awesome to have all of you here.

384
00:23:00,520 --> 00:23:02,800
Thank you for being here.
OK.

385
00:23:02,800 --> 00:23:06,320
So, yeah, Ralph, we, you feel
like we're good on your story

386
00:23:06,320 --> 00:23:07,640
here.
Shall we move on?

387
00:23:08,360 --> 00:23:09,600
Yeah.
I just wanted to say one more

388
00:23:09,600 --> 00:23:11,400
thing.
I just think the big industry

389
00:23:11,400 --> 00:23:15,360
question here is this is a daily
decision and we've each got to

390
00:23:15,360 --> 00:23:18,840
make this decision on every
episode, every ad, every choice.

391
00:23:18,840 --> 00:23:20,520
We got to decide.
And listen, I'm the money guy.

392
00:23:20,520 --> 00:23:22,560
This was hard for me to say, but
I got to say this.

393
00:23:23,040 --> 00:23:26,360
We've got to decide on
relationship or revenue first

394
00:23:26,800 --> 00:23:29,280
because in the end, they're not
the same path.

395
00:23:29,320 --> 00:23:32,160
So thank you so much for
endeavoring to talk about this

396
00:23:32,160 --> 00:23:33,400
today.
But it's something we have to be

397
00:23:33,400 --> 00:23:36,440
really worried about because
radio is died because the

398
00:23:36,440 --> 00:23:40,880
percentage of ads is brutal.
And yeah, I'm glad you took us

399
00:23:40,880 --> 00:23:44,200
back to that, Ralph, because,
yeah, I mean, I've been somewhat

400
00:23:44,240 --> 00:23:48,760
either a massive fan of talk
radio or even a part of talk

401
00:23:48,760 --> 00:23:53,120
radio in my past.
And that is so true when you

402
00:23:53,120 --> 00:23:56,120
think about it.
When we're when radio, really

403
00:23:56,120 --> 00:23:59,480
all it cared about were the
dollars and getting as many

404
00:23:59,480 --> 00:24:01,960
people as possible to maximize
those dollars.

405
00:24:02,440 --> 00:24:04,680
And I think it has really hurt
them.

406
00:24:04,840 --> 00:24:07,560
I think there are other reasons
why radio is hurting as well,

407
00:24:07,560 --> 00:24:10,360
because I think it's been slow
to really catch up with the

408
00:24:10,360 --> 00:24:13,240
times.
But yeah, I think that is a big

409
00:24:13,240 --> 00:24:15,440
factor.
And it's a good reminder that as

410
00:24:15,440 --> 00:24:19,040
podcasters where we're trying so
hard to get as many people to

411
00:24:19,040 --> 00:24:22,560
listen as possible, maybe that
really isn't the right formula

412
00:24:22,560 --> 00:24:25,960
for this medium.
Sid, you want to chime in?

413
00:24:25,960 --> 00:24:27,080
Go ahead.
Good morning.

414
00:24:27,640 --> 00:24:28,600
Yeah.
Good morning, everybody.

415
00:24:28,680 --> 00:24:30,920
Just a little bit of a different
perspective.

416
00:24:31,360 --> 00:24:35,120
I am not a fan of shows that
have tons and tons of ads.

417
00:24:35,120 --> 00:24:38,200
We've talked about now Robin
before and her set of minutes in

418
00:24:38,200 --> 00:24:39,840
the beginning of her show full
of ads, right?

419
00:24:39,920 --> 00:24:42,920
Yeah, but as someone who has
sponsors and someone who runs

420
00:24:42,920 --> 00:24:47,560
ads and someone who has a very
loyal community of listeners, it

421
00:24:47,560 --> 00:24:52,840
was refreshing to receive calls
and messages from some of my

422
00:24:52,840 --> 00:24:57,280
listeners congratulating me on
the sponsorships that I have for

423
00:24:57,280 --> 00:24:58,480
my podcast.
That's cool.

424
00:24:59,280 --> 00:25:01,040
And it just like I was talking
on the phone somebody.

425
00:25:01,040 --> 00:25:03,160
So I got a couple of messages
about it, which is great.

426
00:25:03,160 --> 00:25:04,960
But then I was on the phone with
somebody who listens all the

427
00:25:04,960 --> 00:25:07,240
time because man,
congratulations on getting those

428
00:25:07,240 --> 00:25:09,120
sponsors.
I know that's a big deal for you

429
00:25:09,120 --> 00:25:12,960
and I know that helps you a lot
and I just like it made me

430
00:25:12,960 --> 00:25:15,400
realize that maybe my audience
doesn't necessarily care about

431
00:25:15,400 --> 00:25:18,480
the ads because I'm really
sensitive to how many we run per

432
00:25:18,480 --> 00:25:20,840
show.
We have a maximum of six that we

433
00:25:20,840 --> 00:25:24,240
will run, 2 at the beginning, 2
at the minute, and two at the

434
00:25:24,240 --> 00:25:25,800
end.
So that's the Max we will run.

435
00:25:26,400 --> 00:25:29,240
But when you don't have
monetization, you don't have

436
00:25:29,240 --> 00:25:32,040
ads, and then all of a sudden
you do and you have a community

437
00:25:32,040 --> 00:25:34,360
been listening for a long time.
Don't underestimate that.

438
00:25:34,360 --> 00:25:37,400
They're happy for you that your
show is now making money.

439
00:25:38,200 --> 00:25:38,960
Yeah.
Thank you, Sid.

440
00:25:38,960 --> 00:25:42,160
Sid, quick question.
Oh yeah, go ahead, Dr. When you

441
00:25:42,160 --> 00:25:45,800
said two in the front, two in
the middle, two in the back, are

442
00:25:45,800 --> 00:25:52,320
these six different sponsors?
Or is it like 1 sponsor gets the

443
00:25:52,320 --> 00:25:55,000
front and the back and another
sponsor gets in the middle?

444
00:25:55,440 --> 00:25:57,320
Are you like doubling up?
Do you know what I mean?

445
00:25:57,680 --> 00:26:01,440
Yeah, no, they're no doubled up.
So the one sponsor does not get

446
00:26:01,880 --> 00:26:04,880
multiple ads in the same show.
So if you're a gold sponsor, you

447
00:26:04,880 --> 00:26:07,040
get a 30 second ad at the pre
roll.

448
00:26:07,040 --> 00:26:10,000
If you're silver, you get a 30
second ad at the mid roll and if

449
00:26:10,000 --> 00:26:12,600
you're a bronze, you get a 30
second ad post roll.

450
00:26:13,080 --> 00:26:15,800
So we just planned it out.
We're because we have the whole

451
00:26:15,800 --> 00:26:17,840
year planned out when their ads
will run.

452
00:26:17,840 --> 00:26:20,520
That's also to help us make sure
we get their ads on time and

453
00:26:20,520 --> 00:26:22,320
they're recorded in our queue,
right?

454
00:26:22,600 --> 00:26:25,440
But we wanted to plan it out
because I don't want somebody to

455
00:26:26,000 --> 00:26:28,680
just become tone deaf to them
and then be just like, Oh my

456
00:26:28,680 --> 00:26:31,400
gosh, so many ads in the show.
I don't want people to have that

457
00:26:31,400 --> 00:26:33,960
experience.
So that's why we limited it to

458
00:26:33,960 --> 00:26:36,120
two in each section and it's all
there are.

459
00:26:36,120 --> 00:26:39,320
If there are 6 in one show, all
six of them would be different.

460
00:26:39,960 --> 00:26:43,320
OK, OK.
And also you said that, you

461
00:26:43,320 --> 00:26:48,760
know, your listeners know how
you know, they're savvy as to

462
00:26:49,320 --> 00:26:51,600
you trying to get the sponsors
and everything.

463
00:26:51,840 --> 00:26:55,080
So you must have been
transparent with them at some

464
00:26:55,080 --> 00:26:58,800
point to say, listen, you know,
we're trying to get sponsors or

465
00:26:58,800 --> 00:27:01,040
we've got the sponsor and it's
really a great thing.

466
00:27:01,320 --> 00:27:04,120
How did that go?
I mean, were you transparent

467
00:27:04,120 --> 00:27:06,720
like that with them?
Actually, that's a really great

468
00:27:06,720 --> 00:27:09,360
question, Dr. And no, I was not
transparent with them.

469
00:27:10,000 --> 00:27:12,600
I just went out and found
sponsors and then we started the

470
00:27:12,600 --> 00:27:15,600
season with sponsors.
I didn't tell them that I was

471
00:27:15,600 --> 00:27:18,000
looking.
It is on my website that if you

472
00:27:18,000 --> 00:27:20,520
want to talk to me about being a
sponsor, click this link to

473
00:27:20,520 --> 00:27:23,280
schedule time with me.
They may have seen that, but I

474
00:27:23,280 --> 00:27:26,640
didn't, you know, I did not say
I'm looking for sponsors because

475
00:27:26,720 --> 00:27:28,720
I also didn't want just any
sponsor.

476
00:27:28,720 --> 00:27:32,960
I was very targeted with who I
was going after to be sponsors

477
00:27:32,960 --> 00:27:35,040
of the show.
So I didn't tell them, but

478
00:27:35,040 --> 00:27:36,760
they've reacted very positively
to it.

479
00:27:37,440 --> 00:27:38,520
Awesome.
Good.

480
00:27:39,400 --> 00:27:41,520
Yeah, good.
Great questions, Dr. Thank you

481
00:27:41,520 --> 00:27:43,200
for asking.
I was thinking about some of

482
00:27:43,200 --> 00:27:45,920
those myself, so thank you for
beating me to the punch.

483
00:27:45,920 --> 00:27:49,600
And by the way, John in the chat
is sharing some pet peeves of

484
00:27:49,600 --> 00:27:52,920
his about ad placement in on
podcast.

485
00:27:53,200 --> 00:27:56,440
And he's saying here that one of
his pet peeves about ads, lazy

486
00:27:56,440 --> 00:28:00,840
podcasters who just crowbar ads
at a random time and interrupt

487
00:28:00,840 --> 00:28:03,080
the show in the middle of a
sentence.

488
00:28:03,080 --> 00:28:06,480
Yes, that bothers me as well.
I think a lot of times that

489
00:28:06,480 --> 00:28:10,200
those are caused by dynamic
inserts, right?

490
00:28:10,200 --> 00:28:14,360
Where your podcast platform
allows you to insert an ad and

491
00:28:14,360 --> 00:28:18,040
it'll interrupt your show quite
literally, and just play the ad.

492
00:28:18,120 --> 00:28:19,840
It's a big pet peeve of mine
too.

493
00:28:20,000 --> 00:28:23,240
And I will say this, one of my
favorite podcasts, a comedy

494
00:28:23,240 --> 00:28:27,000
podcast, it's now called the
Sebastian Maniscalco Show.

495
00:28:27,000 --> 00:28:29,360
For a long time, the Pete and
Sebastian Show.

496
00:28:29,600 --> 00:28:32,160
They do that.
They do those commercial

497
00:28:32,160 --> 00:28:35,600
interruptions.
I wouldn't say literally mid

498
00:28:35,600 --> 00:28:40,120
sentence, but it does interrupt
and it is kind of startling.

499
00:28:40,520 --> 00:28:42,920
But I will say it doesn't turn
me off.

500
00:28:43,240 --> 00:28:47,640
I don't stop the podcast because
I am so loyal to that podcast

501
00:28:47,640 --> 00:28:50,600
and I love the podcast.
I will say I hit that skip

502
00:28:50,600 --> 00:28:53,640
button, you know, as many times
as I need to hit it until I get

503
00:28:53,640 --> 00:28:57,400
back to the content, but I don't
leave the podcast.

504
00:28:57,560 --> 00:29:01,880
Now, if I were a new podcast or
new listener to that podcast and

505
00:29:01,880 --> 00:29:05,640
I heard that it might turn me
off, I might actually turn it

506
00:29:05,640 --> 00:29:09,600
off and go elsewhere.
But if it's some somebody, a

507
00:29:09,600 --> 00:29:12,960
podcast that I know and trust,
I'll usually stick around and

508
00:29:12,960 --> 00:29:16,360
I'll just hit the skip myself.
But I'm with you there, John,

509
00:29:16,440 --> 00:29:18,120
for sure.
There it is.

510
00:29:19,000 --> 00:29:22,000
There's the music.
All right.

511
00:29:22,000 --> 00:29:24,840
So I know I teased that we were
going to go to Nick and that we

512
00:29:24,840 --> 00:29:27,760
were limited on time and I was
not lying.

513
00:29:27,760 --> 00:29:31,360
Nick can't talk today about what
I wanted to talk about, and I

514
00:29:31,360 --> 00:29:35,240
will tease it because we'll do
this tomorrow because tomorrow

515
00:29:35,440 --> 00:29:39,160
we're talking about editing.
And specifically just to give

516
00:29:39,160 --> 00:29:41,680
you a little plant the seed for
you.

517
00:29:42,160 --> 00:29:46,320
Editing won't fix a bad episode
and over editing might actually

518
00:29:46,320 --> 00:29:50,240
hurt you more than it helps.
And the topic that we're going

519
00:29:50,240 --> 00:29:54,280
to talk about a little bit
tomorrow along these lines is

520
00:29:54,280 --> 00:29:57,480
some AI editing.
There's some new tools that I

521
00:29:57,480 --> 00:29:59,200
found.
I don't want to go into details

522
00:29:59,200 --> 00:30:01,560
now, but there are some new
tools that I've just recently

523
00:30:01,560 --> 00:30:05,760
discovered that's making
editing, AI tool specifically,

524
00:30:05,760 --> 00:30:08,520
that's making editing even
easier.

525
00:30:08,840 --> 00:30:13,240
And it's a, let's just say it's
taking it to a whole other level

526
00:30:13,840 --> 00:30:16,320
than what we're used to and what
we talked about now.

527
00:30:16,560 --> 00:30:18,280
So we're going to talk about
that tomorrow.

528
00:30:18,280 --> 00:30:22,080
Nick knows a lot about how this
works and if it's something

529
00:30:22,080 --> 00:30:25,560
maybe some of us editors might
be concerned about.

530
00:30:25,920 --> 00:30:27,880
So we'll dig into that too.
But we're going to learn more

531
00:30:27,880 --> 00:30:31,840
about your editing process, your
editing tools, and we're going

532
00:30:31,840 --> 00:30:35,480
to discuss bad editing and how
to clean that up.

533
00:30:35,480 --> 00:30:39,920
So come join us tomorrow, 7:00
AM Eastern at Podcasting

534
00:30:39,920 --> 00:30:44,360
Morning, chat.com/joinus.
All right, let's dig into some.

535
00:30:45,120 --> 00:30:47,520
Let's see what's we've got about
1/2 hour.

536
00:30:47,520 --> 00:30:49,920
Let's dig into a couple of news
bites and then we'll get to some

537
00:30:49,920 --> 00:30:56,040
of our top headlines of the day.
First, the Unwell Empire is

538
00:30:56,040 --> 00:31:00,720
looking kind of unwell.
Alex Cooper, we all know her

539
00:31:00,720 --> 00:31:02,120
better.
Call daddy.

540
00:31:02,120 --> 00:31:06,440
Her media machine is facing a
very public stress test, and

541
00:31:06,440 --> 00:31:09,480
this time the drama is happening
off mic.

542
00:31:09,880 --> 00:31:14,720
According to reporting from the
Times, Cooper's company Trending

543
00:31:14,720 --> 00:31:18,600
and it's Unwell Network are
dealing with internal tension,

544
00:31:19,000 --> 00:31:22,240
executive turnover and
allegations that Cooper's

545
00:31:22,240 --> 00:31:26,000
husband and business partner
Matt Kaplan created a difficult

546
00:31:26,000 --> 00:31:29,200
workplace culture.
And in the messy fallout, we

547
00:31:29,200 --> 00:31:33,560
reported a couple of weeks ago
with Alex Earl, who left Unwell

548
00:31:33,560 --> 00:31:35,960
after launching Hot Mess under
the network.

549
00:31:36,440 --> 00:31:40,760
So suddenly it seems the brand
built on chaos is getting a real

550
00:31:40,760 --> 00:31:44,440
life case study in what happens
when chaos moves from content

551
00:31:44,440 --> 00:31:50,800
strategy to company culture.
So that is a ongoing story that

552
00:31:50,800 --> 00:31:53,040
we, like I said, like we got
from the Times.

553
00:31:53,040 --> 00:31:56,880
So more to come on that.
We will see what happens.

554
00:31:57,400 --> 00:31:59,240
Dr. Do you want to take story
#3?

555
00:31:59,840 --> 00:32:03,920
Sure, Amazon is reshaping
Wondery from a traditional

556
00:32:03,920 --> 00:32:08,880
podcast company into something
much bigger and much more

557
00:32:08,880 --> 00:32:11,920
Amazon.
The new strategy pushes beyond

558
00:32:11,920 --> 00:32:16,560
audio downloads and AD reads
using major creator LED shows

559
00:32:16,560 --> 00:32:21,120
like New Heights with Jason and
Travis Kelce as the model for

560
00:32:21,120 --> 00:32:26,280
turning loyal podcast audiences
into video views, merch sales,

561
00:32:26,560 --> 00:32:30,680
live events, brand deals and
shopping behavior.

562
00:32:30,960 --> 00:32:35,800
In other words, the podcast is
no longer the product, it is the

563
00:32:35,800 --> 00:32:39,080
front door.
Naturally, capitalism has found

564
00:32:39,080 --> 00:32:42,760
another room in the house, so
some of the highlighted points

565
00:32:42,760 --> 00:32:47,960
are Amazon reportedly cut more
than 100 Wondery jobs before

566
00:32:47,960 --> 00:32:52,440
rebuilding its podcast business
around creator services and

567
00:32:52,440 --> 00:32:55,880
video first talent.
Audio only podcasts have been

568
00:32:55,880 --> 00:33:00,760
folded more closely into
Audible, while Wondery's new

569
00:33:00,760 --> 00:33:05,080
focus leans into on camera
creators and broader brand

570
00:33:05,080 --> 00:33:08,440
ecosystems.
The Kelsey Brothers represents

571
00:33:08,440 --> 00:33:14,040
Amazon's dream scenario, a show
with built in fandom, celebrity

572
00:33:14,040 --> 00:33:18,160
reach, sports, culture, and
commerce potential.

573
00:33:18,600 --> 00:33:22,400
And this model could pressure
small creators to think beyond

574
00:33:22,400 --> 00:33:26,480
downloads and start treating
their shows like brands, even if

575
00:33:26,480 --> 00:33:30,720
their current brand empire,
quote UN quote, is 1 Canva

576
00:33:30,880 --> 00:33:33,520
template.
And wait a minute.

577
00:33:33,520 --> 00:33:36,040
Even if they're what's it hard
in the morning?

578
00:33:36,040 --> 00:33:39,480
I hate them, OK.
She said it, she said it.

579
00:33:39,480 --> 00:33:40,960
Hold on.
There it is.

580
00:33:41,920 --> 00:33:45,440
Mouth says glorning.
Guess I forgot words are hard in

581
00:33:45,480 --> 00:33:48,480
the morning.
Did I say that out loud?

582
00:33:50,600 --> 00:33:55,440
OK, it gives me time to read it.
So even if their current brand

583
00:33:55,440 --> 00:33:59,600
empire is 1 Canva template and a
ring light.

584
00:34:00,400 --> 00:34:01,640
Do we need to hit the button
again?

585
00:34:02,080 --> 00:34:02,760
No, don't.
Do it?

586
00:34:02,800 --> 00:34:07,800
I know I.
Know.

587
00:34:07,800 --> 00:34:09,840
All right, go cool.
Well, we got OK, that's the

588
00:34:09,840 --> 00:34:10,560
story.
Yeah.

589
00:34:10,560 --> 00:34:13,440
Interesting.
Amazon really getting their

590
00:34:13,440 --> 00:34:18,239
hands a little dirty here and
really trying to monetize maybe

591
00:34:18,239 --> 00:34:21,639
too much, maybe monetize.
Tear it down and they build it

592
00:34:21,639 --> 00:34:22,920
back up.
Yeah, that's right.

593
00:34:22,920 --> 00:34:24,560
Sid.
Did you want to chime in and

594
00:34:24,560 --> 00:34:26,639
then we'll go to Nikki.
Go ahead, Sid.

595
00:34:27,400 --> 00:34:30,880
Yeah, I do believe that it's too
much what they're doing, right.

596
00:34:30,880 --> 00:34:33,320
It's just too much.
But there is a very good

597
00:34:33,320 --> 00:34:36,520
underlying message here which
has an independent creator,

598
00:34:36,520 --> 00:34:39,320
independent podcaster.
You need to think of yourself as

599
00:34:39,360 --> 00:34:43,080
an ecosystem and as a you're a
media asset, you're a media

600
00:34:43,080 --> 00:34:45,120
company.
And that's not that's beyond

601
00:34:45,520 --> 00:34:48,040
just your podcast.
It includes the blog.

602
00:34:48,040 --> 00:34:50,280
If you write A blog, it includes
your social presence, it

603
00:34:50,280 --> 00:34:53,120
includes the newsletter that you
may send out, the emails that

604
00:34:53,120 --> 00:34:54,400
you send out.
So you got to think of yourself

605
00:34:54,400 --> 00:34:57,160
as an ecosystem.
And to me, that's one of the

606
00:34:57,160 --> 00:35:01,680
things that helped me attract
the sponsors that I have because

607
00:35:01,960 --> 00:35:04,640
I have an ecosystem that they
wanted access to.

608
00:35:05,080 --> 00:35:08,680
And so when I understood that,
really understood that I think

609
00:35:08,680 --> 00:35:10,800
it's important, it actually
helped me a lot.

610
00:35:10,800 --> 00:35:13,320
And I think it's important that
we all realize we are a full

611
00:35:13,320 --> 00:35:15,360
ecosystem.
And Stacy does a really great

612
00:35:15,360 --> 00:35:19,000
job at leveraging her ecosystem
and we have to start thinking

613
00:35:19,000 --> 00:35:20,520
like that.
I agree.

614
00:35:20,520 --> 00:35:24,040
And Sid, I would say you've been
doing a great job of that as

615
00:35:24,040 --> 00:35:26,760
well, for sure.
Yeah, Thank you.

616
00:35:26,920 --> 00:35:28,800
Great point.
Yeah, I see Ralph is

617
00:35:29,120 --> 00:35:31,640
emphatically agreeing with you.
Did you want to add on to it,

618
00:35:31,640 --> 00:35:33,200
Ralph?
Yeah, I do.

619
00:35:33,200 --> 00:35:35,680
I just, Sid, nailed it.
You've got to look at it like

620
00:35:35,680 --> 00:35:38,840
you're a media company and you
have to start thinking in terms

621
00:35:38,840 --> 00:35:41,880
of all the different places that
you are hitting people and how

622
00:35:41,880 --> 00:35:44,960
that that ecosystem works.
So Sid, great job my friend.

623
00:35:45,720 --> 00:35:49,200
Thank you, Ralph.
And I just want to quickly say

624
00:35:49,200 --> 00:35:53,920
BC you're on deck and just in
case, you know, just in case you

625
00:35:53,920 --> 00:35:58,120
might fall asleep over there
because we might have noticed

626
00:35:58,320 --> 00:36:02,240
once or twice the dozing.
No, you don't think you were.

627
00:36:02,240 --> 00:36:02,800
You don't.
You don't.

628
00:36:03,200 --> 00:36:06,400
Am I wrong?
I think you are this time, but I

629
00:36:06,440 --> 00:36:07,680
may not be aware.
I think I'm good.

630
00:36:08,840 --> 00:36:11,120
OK, fair.
Well, you are on deck Sir.

631
00:36:11,120 --> 00:36:15,360
And in the meantime, I'm going
to give some pod tech news.

632
00:36:15,360 --> 00:36:18,760
And I think that kind of falls
under this umbrella of BCS as

633
00:36:18,760 --> 00:36:19,840
well.
So we'll hear from him in a

634
00:36:19,840 --> 00:36:22,400
moment.
First, Offonic recently

635
00:36:22,400 --> 00:36:26,040
announced that their new editing
capabilities now allow users to

636
00:36:26,040 --> 00:36:30,280
apply its automatic cutting
features to video files, not

637
00:36:30,280 --> 00:36:32,880
just audio.
So just in case you're

638
00:36:32,880 --> 00:36:37,800
unfamiliar Offonic, one of the
things it's known for is it's

639
00:36:38,240 --> 00:36:42,040
audio enhancement does a great
job of things like removing

640
00:36:42,040 --> 00:36:44,560
background noise.
Some of you might be familiar

641
00:36:44,560 --> 00:36:48,920
with Adobe podcast enhance.
It's like that, but I think

642
00:36:48,920 --> 00:36:51,480
better and it's been around a
lot longer.

643
00:36:51,680 --> 00:36:55,160
So anyway, it's back to the
story about now being able to

644
00:36:55,160 --> 00:36:58,240
apply their features to video.
That means that things like

645
00:36:58,240 --> 00:37:01,840
silence, filler, words, coughs,
and even music segments can be

646
00:37:01,840 --> 00:37:05,600
removed directly from video
podcast episodes.

647
00:37:06,040 --> 00:37:12,480
The company says the 1080P video
cutting will be free, while 4K

648
00:37:12,480 --> 00:37:17,160
support sits behind paid plans
and users can still jump in

649
00:37:17,160 --> 00:37:20,760
manually with its editor
complete with synced video and

650
00:37:20,760 --> 00:37:24,320
audio for precise control.
So go check them out at

651
00:37:24,320 --> 00:37:26,840
authonic.com if that's of
interest to you.

652
00:37:26,840 --> 00:37:30,240
Like I said, I love the service,
Long time user.

653
00:37:30,440 --> 00:37:33,480
I think it's great and it's just
continues to get better.

654
00:37:33,680 --> 00:37:37,120
There are free plans as
mentioned so you can check that

655
00:37:37,120 --> 00:37:39,560
out and play with it.
I think you get like 2 hours of

656
00:37:39,560 --> 00:37:44,880
free, two hours of content free
every month so go check that

657
00:37:44,880 --> 00:37:48,240
out.
Pod News recently reported that

658
00:37:48,240 --> 00:37:53,360
Headliner has made its video
tools free, at least for a

659
00:37:53,360 --> 00:37:56,600
limited time, and that could get
the attention of a lot of indie

660
00:37:56,600 --> 00:38:00,680
and DIY podcasters trying to do
more with video without piling

661
00:38:00,680 --> 00:38:04,280
on more monthly costs.
According to the release,

662
00:38:04,280 --> 00:38:08,520
creators can now make unlimited
podcast videos with no

663
00:38:08,640 --> 00:38:12,280
watermarks.
It also ready made templates add

664
00:38:12,400 --> 00:38:17,080
captions to clip and full length
videos automatically pull to 10

665
00:38:17,240 --> 00:38:21,040
moments from longer content.
So much like, much like

666
00:38:21,040 --> 00:38:25,720
Riverside with magic clips, it
will automatically create 10

667
00:38:25,800 --> 00:38:29,280
different clips for you and even
schedule and share those clips

668
00:38:29,280 --> 00:38:33,480
to social media or YouTube.
Headliner says the move comes as

669
00:38:33,480 --> 00:38:36,760
more podcasters embrace video
and production costs keep

670
00:38:36,760 --> 00:38:38,800
rising.
So this feels like a pretty

671
00:38:38,800 --> 00:38:42,880
strategic play to lower the
barrier of creators who want

672
00:38:42,880 --> 00:38:47,040
more reach without another
subscription hit.

673
00:38:47,640 --> 00:38:50,960
All right, BC you got something
from Podscribe that you wanted

674
00:38:50,960 --> 00:38:53,160
to share, go for it.
Yes.

675
00:38:55,080 --> 00:38:57,760
He wasn't sleeping.
I sent you 2 stories, you okayed

676
00:38:57,760 --> 00:39:00,160
the first one that wasn't
podscribe but then not the

677
00:39:00,160 --> 00:39:01,760
second one.
I must have missed.

678
00:39:01,800 --> 00:39:02,840
I must have missed the second
one.

679
00:39:02,840 --> 00:39:03,600
Go for it.
You're good.

680
00:39:03,600 --> 00:39:04,840
Give us what you got.
So.

681
00:39:04,840 --> 00:39:09,120
Podscribe launches an AI chat
bot for podcast data and

682
00:39:09,120 --> 00:39:11,760
advertising.
So they announced a new AI Power

683
00:39:11,760 --> 00:39:14,920
Chat bot designed to help
advertisers, agencies, and

684
00:39:14,920 --> 00:39:18,800
publishers quickly turn podcast
data into actionable insights.

685
00:39:18,800 --> 00:39:23,800
So this launch com also came
alongside a new attribution

686
00:39:23,800 --> 00:39:26,200
feature.
There we go called YouTube smart

687
00:39:26,200 --> 00:39:28,480
modeling.
But the headline innovation here

688
00:39:28,720 --> 00:39:31,640
is that a chat bot that lets you
talk to your podcast data

689
00:39:31,640 --> 00:39:33,880
instead of digging through
dashboards.

690
00:39:34,320 --> 00:39:39,320
So the chat bot here, actually,
it lets you look at

691
00:39:39,360 --> 00:39:41,560
conversational access to podcast
data.

692
00:39:41,800 --> 00:39:45,120
So instead of manually analyzing
dashboards, you can ask

693
00:39:45,120 --> 00:39:48,240
questions and play new language,
get immediate answers about

694
00:39:48,240 --> 00:39:52,600
shows, audiences and campaigns.
For example, would my brand work

695
00:39:52,600 --> 00:39:55,600
with this podcast or what?
Audiences listen to this show

696
00:39:55,960 --> 00:39:59,360
and analytics become more
conversational as a result.

697
00:39:59,760 --> 00:40:02,760
It also pulls from multiple data
sources like podcast

698
00:40:02,760 --> 00:40:06,400
transcripts, a brand of safety
signals, historical sponsors,

699
00:40:06,400 --> 00:40:10,080
audience data, and more.
So what this looks like for the

700
00:40:10,080 --> 00:40:12,640
industry is that podcast
analytics are becoming very

701
00:40:12,640 --> 00:40:14,680
askable.
So instead of learning

702
00:40:14,680 --> 00:40:17,360
dashboards, you just ask
questions and you get the

703
00:40:17,360 --> 00:40:21,360
answers that any kind of
analysts would have to cultivate

704
00:40:21,360 --> 00:40:24,520
and make sound pretty for you.
It also means the real audience

705
00:40:24,520 --> 00:40:26,080
for podcast.
Is expanding.

706
00:40:26,080 --> 00:40:30,080
So the tool isn't for creators,
it's for media buyers, marketing

707
00:40:30,080 --> 00:40:33,480
teams and agency.
So we're getting this real cool

708
00:40:33,480 --> 00:40:37,720
tool that I almost feel like it
kind of goes back to our earlier

709
00:40:37,720 --> 00:40:40,720
talk about, you know, AI and
jobs.

710
00:40:40,720 --> 00:40:43,120
You know, it's kind of taking
the place of an analyst who, you

711
00:40:43,600 --> 00:40:46,280
know, spends time learning how
to look at all these different

712
00:40:46,280 --> 00:40:50,080
interfaces, taking the data,
process it, and then deliver it

713
00:40:50,080 --> 00:40:52,480
to you in a way that's very
human based.

714
00:40:52,480 --> 00:40:54,800
So you understand what's been
working, what's not been

715
00:40:54,800 --> 00:40:58,600
working, and planning your
future pivots from there.

716
00:40:58,800 --> 00:41:00,080
So it's a pretty interesting
feature.

717
00:41:00,240 --> 00:41:02,920
Again, this is coming from a
Podscribe like you said, but

718
00:41:02,920 --> 00:41:05,240
they didn't say much more about
the YouTube smart modeling

719
00:41:05,240 --> 00:41:07,080
because it was more about this
little chat bot.

720
00:41:07,400 --> 00:41:09,240
But yeah, that's the Podscribe
story.

721
00:41:09,800 --> 00:41:10,760
Interesting.
Thank you.

722
00:41:11,000 --> 00:41:14,560
BC yeah, cool way to get your
data.

723
00:41:14,560 --> 00:41:17,760
And then I guess you said, you
know, this is definitely of

724
00:41:17,760 --> 00:41:21,640
interest to marketers and
advertisers, but also available

725
00:41:21,640 --> 00:41:24,280
and of interest to podcasters
too, right?

726
00:41:24,440 --> 00:41:27,880
Oh yeah, it does reduce the
workflow time, so you like much

727
00:41:27,880 --> 00:41:30,360
smaller hours of research.
You don't have to work with

728
00:41:30,360 --> 00:41:33,040
multiple dashboards, no manual
reporting.

729
00:41:33,040 --> 00:41:36,000
So it really kind of
consolidated your entire

730
00:41:36,000 --> 00:41:38,200
process.
Very cool.

731
00:41:38,200 --> 00:41:43,240
Thank you BC Appreciate that.
Let's get into a couple of our

732
00:41:43,240 --> 00:41:45,280
headlines before we wrap up
today.

733
00:41:45,280 --> 00:41:51,520
Spotify's discovery advice
clarity beats clever, so here's

734
00:41:51,520 --> 00:41:53,920
the story.
Spotify's head of podcast

735
00:41:53,920 --> 00:41:58,160
editorial, Lizzy Hale shared
with Pod News in an interview

736
00:41:58,160 --> 00:42:02,840
that the platform's podcast
promotion strategy is a mix of

737
00:42:02,840 --> 00:42:08,560
human curation, recommendation
systems, cultural awareness, and

738
00:42:08,560 --> 00:42:12,360
listener behavior for Indian DIY
podcasters.

739
00:42:12,360 --> 00:42:16,880
The big take away is Spotify is
looking for shows that retain

740
00:42:16,920 --> 00:42:21,280
listeners, feel relevant, and
make it easy for both the

741
00:42:21,280 --> 00:42:25,400
platform and the audience to
understand what the episode is

742
00:42:25,400 --> 00:42:27,800
about.
So let me dig into this a little

743
00:42:27,800 --> 00:42:30,880
bit first.
Spotify has a global editorial

744
00:42:30,880 --> 00:42:34,320
team with dozens of people
across major podcast markets,

745
00:42:34,320 --> 00:42:36,640
including US, Germany and South
Korea.

746
00:42:36,760 --> 00:42:40,480
The platform uses both editorial
judgment and recommendation

747
00:42:40,480 --> 00:42:44,360
systems to decide what gets
surfaced to listeners.

748
00:42:44,720 --> 00:42:47,680
Spotify says it's looking for
shows that builds strong

749
00:42:47,680 --> 00:42:50,400
listener connection and long
term retention.

750
00:42:50,880 --> 00:42:54,840
Timely, topical, and culturally
relevant episodes may have an

751
00:42:54,840 --> 00:42:58,040
advantage because Spotify wants
the app experience to feel

752
00:42:58,040 --> 00:43:00,320
current.
You know how they're doing that,

753
00:43:00,320 --> 00:43:03,240
I guess, would be with AI,
because we know that I can't

754
00:43:03,240 --> 00:43:06,360
imagine that the editorial team
is listening to every podcast

755
00:43:06,600 --> 00:43:10,400
episode that's on the platform.
There's currently no formal

756
00:43:10,400 --> 00:43:14,120
submission form for podcasters
who want editorial promotion.

757
00:43:14,120 --> 00:43:17,600
We know that Apple does have
something like that, so I

758
00:43:17,600 --> 00:43:20,120
wouldn't be surprised if we see
something like that coming from

759
00:43:20,120 --> 00:43:23,000
Spotify at some point, but
currently not available to do

760
00:43:23,000 --> 00:43:26,880
that, so we can't get their
attention anyway through a form.

761
00:43:27,440 --> 00:43:31,200
Also, clear episode titles call
back to yesterday, and

762
00:43:31,200 --> 00:43:35,000
descriptions matter because they
help Spotify understand your

763
00:43:35,000 --> 00:43:38,640
content and help listeners
decide whether to press play.

764
00:43:39,080 --> 00:43:42,600
And they've tested cover art
Spotify has and found that users

765
00:43:42,600 --> 00:43:46,480
respond better to artwork that's
clear and informative rather

766
00:43:46,480 --> 00:43:52,000
than overly clever or flashy.
I want to say that, Or at least

767
00:43:52,000 --> 00:43:54,320
I want to make sure you heard me
say that area.

768
00:43:54,320 --> 00:43:58,840
Maybe we need to have an updated
conversation around cover art it

769
00:43:58,840 --> 00:44:03,320
over the next couple weeks.
Because I still see cover art.

770
00:44:03,720 --> 00:44:08,160
I still see it very busy, lots
of words all over it.

771
00:44:08,440 --> 00:44:12,880
And again, I know I say it, I've
said it millions of times, but

772
00:44:12,880 --> 00:44:16,800
when you do that and your little
cover art image is a little

773
00:44:16,800 --> 00:44:21,160
thumbnail on a mobile phone
screen, nobody's seeing that.

774
00:44:21,160 --> 00:44:25,840
Nobody's connecting with that.
And I know nobody is a big broad

775
00:44:25,840 --> 00:44:27,640
word, but I'm being a little
dramatic.

776
00:44:27,680 --> 00:44:31,640
It's much harder to really
connect with cover art if it's

777
00:44:31,640 --> 00:44:36,120
too busy, too wordy, etcetera.
So mark the one that kills me.

778
00:44:36,120 --> 00:44:40,720
Is the font that is script and
it's really thin and it's really

779
00:44:40,720 --> 00:44:42,400
scripty.
Do you know what I'm saying?

780
00:44:42,400 --> 00:44:44,320
Yeah, it's hard to.
That's the one that kills me.

781
00:44:44,320 --> 00:44:46,600
'Cause you.
Can't make it out right?

782
00:44:46,640 --> 00:44:49,000
It's not legible.
Yes, and a lot of people do

783
00:44:49,000 --> 00:44:52,600
that, unfortunately, Yeah.
Transcripts and chapters can

784
00:44:52,600 --> 00:44:55,000
help discovery on Spotify.
Spotify because they give

785
00:44:55,000 --> 00:45:00,520
Spotify more detail about what's
inside each episode, hence AI

786
00:45:00,800 --> 00:45:02,760
helping them do this.
Heavy lift.

787
00:45:03,280 --> 00:45:07,520
Video apparently is not required
for promotion, but Spotify says

788
00:45:07,520 --> 00:45:10,080
it's becoming more and more
important because it gives

789
00:45:10,080 --> 00:45:13,120
listeners more context and
creates a stronger connection

790
00:45:13,120 --> 00:45:16,400
with the host.
So that's the story.

791
00:45:16,920 --> 00:45:21,120
I'm curious what people think
about the story and when you

792
00:45:21,120 --> 00:45:24,840
hear that Spotify uses both
people and algorithms clearly to

793
00:45:24,840 --> 00:45:27,440
surface their shows, what comes
to mind?

794
00:45:27,560 --> 00:45:29,000
Do you think this is a good
move?

795
00:45:29,000 --> 00:45:32,200
Do you think, do you believe
that this is something that

796
00:45:32,200 --> 00:45:34,560
actually they're doing to
promote?

797
00:45:34,720 --> 00:45:37,160
Because I know for me, I'm a
little skeptical.

798
00:45:37,160 --> 00:45:40,880
I feel like yes, these are all
true statements, but I still

799
00:45:40,880 --> 00:45:44,960
feel like they're focusing on
the big names in the big shows.

800
00:45:45,040 --> 00:45:47,920
That's the ones that they want
to feature because the big names

801
00:45:47,920 --> 00:45:51,480
in the big shows, the ones that
are successful, they fit this

802
00:45:51,480 --> 00:45:53,840
mold perfectly that we're
describing here.

803
00:45:54,520 --> 00:45:57,840
But what about the smaller guys?
That's what I'm curious about.

804
00:45:57,840 --> 00:46:00,640
Will that actually make a
difference if we follow all of

805
00:46:00,640 --> 00:46:04,240
these, all of this criteria?
Ralph, what are your thoughts?

806
00:46:04,920 --> 00:46:06,440
Yeah.
And my question is, I feel like.

807
00:46:06,440 --> 00:46:10,280
Spotify's pushing the video side
of things, so is there going to

808
00:46:10,280 --> 00:46:13,440
be a bias towards the people who
are putting video out there as

809
00:46:13,440 --> 00:46:15,880
well?
Because I feel like that's kind

810
00:46:15,880 --> 00:46:18,480
of what they're really trying to
drive their audience to.

811
00:46:18,760 --> 00:46:20,560
Not sure what they're going to
do on the audio side.

812
00:46:20,560 --> 00:46:22,920
But I had to be honest, I'm not
a huge Spotify fan.

813
00:46:23,160 --> 00:46:25,480
That's just me because I don't
have a lot of interaction with

814
00:46:25,480 --> 00:46:26,600
it.
But I just feel like they've

815
00:46:26,600 --> 00:46:28,080
really made a push towards
video.

816
00:46:28,360 --> 00:46:29,680
And I concur what you're saying,
Mark.

817
00:46:29,680 --> 00:46:32,680
I think it just reinforces the
big names that are already being

818
00:46:32,680 --> 00:46:34,680
promoted on their network.
Because think about it like

819
00:46:34,680 --> 00:46:37,000
this.
Spotify's whole goal is to keep

820
00:46:37,000 --> 00:46:40,560
you on their network as long as
they can, so they want to find

821
00:46:40,560 --> 00:46:44,920
shows that are going to keep you
staying on their network so that

822
00:46:44,920 --> 00:46:46,360
they can serve you up other
stuff.

823
00:46:47,080 --> 00:46:48,320
Fair enough.
And like.

824
00:46:48,320 --> 00:46:52,080
I said in the interview that
they did, they say video is not

825
00:46:52,080 --> 00:46:56,360
required for that for promotion,
but that it's becoming more and

826
00:46:56,360 --> 00:46:59,000
more important.
So who knows?

827
00:46:59,000 --> 00:47:00,880
But I kind of agree with you,
Ralph.

828
00:47:00,880 --> 00:47:05,240
I feel like they're going to
favor video podcast more because

829
00:47:05,240 --> 00:47:09,280
they are pushing it so much.
But that's more speculation than

830
00:47:09,880 --> 00:47:12,280
anything, more than what this
article is saying.

831
00:47:12,280 --> 00:47:15,440
So we will see.
And by the way, let's see.

832
00:47:15,440 --> 00:47:19,640
John says anyone else besides me
couldn't care less about what

833
00:47:19,640 --> 00:47:24,080
Spotify says.
That and Ralph is raising his

834
00:47:24,080 --> 00:47:25,160
hand.
Yeah.

835
00:47:25,160 --> 00:47:27,480
I mean, that is fair.
That is fair.

836
00:47:27,720 --> 00:47:31,160
You know, it's hard because they
are becoming a leader here in

837
00:47:31,160 --> 00:47:33,800
the podcast space.
I know a lot of people say

838
00:47:33,800 --> 00:47:35,680
they're becoming the number one
platform.

839
00:47:35,680 --> 00:47:39,720
I have yet to experience that on
this show or my clients for that

840
00:47:39,720 --> 00:47:41,960
matter.
And a lot of you that I know

841
00:47:42,040 --> 00:47:45,800
still say Apple is the number
one platform as far as your

842
00:47:45,800 --> 00:47:48,880
listeners go.
But that's an interesting

843
00:47:48,880 --> 00:47:50,160
statement, John.
Yes.

844
00:47:50,160 --> 00:47:52,200
And was it BC?
Yeah, I don't know.

845
00:47:52,200 --> 00:47:55,080
BC asked the I mentioned the
name of the person being

846
00:47:55,080 --> 00:47:57,880
interviewed in this story,
Lizzie Hale.

847
00:47:58,320 --> 00:48:02,520
And he's asking, is that Lizzie
Hale of the band Hailstorm?

848
00:48:03,000 --> 00:48:06,360
I don't know, but it kind of, I
mean, how many Lizzie Hales are

849
00:48:06,360 --> 00:48:08,520
there?
And in the entertainment

850
00:48:08,520 --> 00:48:10,720
industry, usually there can only
be 1.

851
00:48:10,960 --> 00:48:13,960
How does she spell her name?
Lizzy.

852
00:48:14,440 --> 00:48:16,920
Hale Nah, that ain't my girl.
Never mind.

853
00:48:17,440 --> 00:48:21,160
OK.
And there's my name with LZZY.

854
00:48:21,880 --> 00:48:23,240
Oh, right, that's true.
That's.

855
00:48:23,240 --> 00:48:27,400
True and maybe it'll surprise
you BC but I've seen hailstorm

856
00:48:27,400 --> 00:48:29,760
live before.
That's mainly because of my

857
00:48:29,760 --> 00:48:33,400
daughter, but still, yo, I got
to go.

858
00:48:35,880 --> 00:48:38,800
All right, cool.
So let's keep it moving to the

859
00:48:38,800 --> 00:48:40,880
next story.
This one is about YouTube.

860
00:48:41,360 --> 00:48:47,200
YouTube's new Shorts limit could
cut off a big podcast growth

861
00:48:47,200 --> 00:48:49,680
funnel.
YouTube's rolling out a feature

862
00:48:49,680 --> 00:48:54,760
that lets their users set a
daily limit for shorts, even all

863
00:48:54,760 --> 00:48:59,160
the way down to zero.
And and Barrett Media argues

864
00:48:59,160 --> 00:49:03,560
that we should be worried as
independent podcasters if we're

865
00:49:03,560 --> 00:49:06,560
relying on short clips for
discovery.

866
00:49:06,720 --> 00:49:10,880
The current The concern is if
fewer people are casually

867
00:49:11,360 --> 00:49:15,320
falling into shorts, one of the
easiest and cheapest ways of

868
00:49:15,320 --> 00:49:19,120
indie creators to for indie
creators to get discovered could

869
00:49:19,120 --> 00:49:23,560
get a lot less reliable.
So the article frames that this

870
00:49:23,880 --> 00:49:28,000
frames it more as a digital
Wellness feature on the surface,

871
00:49:28,200 --> 00:49:31,520
but says it could also reduce
exposure for creators who depend

872
00:49:31,520 --> 00:49:35,080
on shorts as that top funnel
audience growth tool.

873
00:49:35,240 --> 00:49:38,600
And a lot of us have shared that
our shorts, when we put them on

874
00:49:38,600 --> 00:49:43,480
YouTube, historically seem to
get more engagement, more views

875
00:49:43,480 --> 00:49:46,280
over on YouTube than it does on
other platforms.

876
00:49:46,280 --> 00:49:49,480
So that's why I'm feeling called
to share this story with you.

877
00:49:49,960 --> 00:49:53,240
It goes on for independent
podcaster shorts have become

878
00:49:53,360 --> 00:49:57,040
exactly what I'm saying, that
low cost way to turn 1 episode

879
00:49:57,040 --> 00:50:00,760
into multiple discovery moments,
especially when they don't have

880
00:50:00,760 --> 00:50:04,080
the budget for paid promotion or
a full marketing team.

881
00:50:04,440 --> 00:50:09,200
A cap that users can lower to 0
means some viewers may

882
00:50:09,200 --> 00:50:13,320
effectively remove shorts from
their daily YouTube experience

883
00:50:13,320 --> 00:50:16,880
all together, shrinking the pool
of passive discovery that many

884
00:50:16,880 --> 00:50:20,520
creators have been counting on.
The bigger issue underneath the

885
00:50:20,520 --> 00:50:25,280
story is platform dependence.
If a creator's audience grows is

886
00:50:25,280 --> 00:50:30,240
too tied to one feature inside
one app, a single product update

887
00:50:30,240 --> 00:50:34,760
can suddenly change the game.
This also adds more pressure on

888
00:50:34,760 --> 00:50:38,000
podcasters to build stronger
direct relationships through

889
00:50:38,000 --> 00:50:42,240
things like your e-mail lists,
subscriber communities, search

890
00:50:42,240 --> 00:50:47,160
friendly titles, a full episode,
and full episode content that

891
00:50:47,160 --> 00:50:50,840
can live beyond one
recommendation feature.

892
00:50:51,440 --> 00:50:54,960
So I'm curious, I know I've, I
said in the past I've heard from

893
00:50:55,000 --> 00:50:57,880
our community that shorts are
actually bringing you real

894
00:50:57,880 --> 00:51:01,880
listeners or at least getting
you more exposure over on

895
00:51:01,880 --> 00:51:05,440
YouTube.
So is that the case for you or

896
00:51:05,920 --> 00:51:08,760
is it, are you maybe just
getting more views, but it's not

897
00:51:08,760 --> 00:51:10,840
translating?
I guess this is somewhat of a

898
00:51:10,840 --> 00:51:13,760
continuation to of last week
when we talked about or I was

899
00:51:13,760 --> 00:51:17,960
sharing how I don't think
podcast clips specifically are

900
00:51:17,960 --> 00:51:21,760
really getting strong attention
these days anymore on any

901
00:51:21,760 --> 00:51:24,960
platform for that matter.
Again, unless you already have a

902
00:51:24,960 --> 00:51:27,960
big following.
And that's a general statement

903
00:51:27,960 --> 00:51:31,120
I've heard from some community
members, like Steven Koeffer in

904
00:51:31,120 --> 00:51:34,080
our Facebook group, who has said
the opposite of what?

905
00:51:34,080 --> 00:51:38,040
I'm just saying that he's put
out some shorts and it's worked

906
00:51:38,040 --> 00:51:41,800
really well for him, and it's
gotten him more listeners that

907
00:51:41,800 --> 00:51:43,480
way.
There are exceptions, but I

908
00:51:43,480 --> 00:51:46,640
still feel strongly.
So anyway, are shorts actually

909
00:51:46,640 --> 00:51:50,200
bringing you real listeners, or
do you think you're mainly just

910
00:51:50,200 --> 00:51:52,400
getting views?
That's my question, Ralph, what

911
00:51:52,400 --> 00:51:54,480
do you got?
Yeah, I think shorts.

912
00:51:54,480 --> 00:51:58,320
Reinforce your existing
audience, but I'm not sure that

913
00:51:58,320 --> 00:52:02,080
they bring you a new audience.
I think that's my take away from

914
00:52:02,080 --> 00:52:04,320
it because I do a ton of shorts,
like every every day.

915
00:52:04,320 --> 00:52:08,480
We put out seven or eight shorts
and they get decent viewership,

916
00:52:08,680 --> 00:52:12,000
but I'm not sure that they
translate into new audio podcast

917
00:52:12,000 --> 00:52:14,120
listeners.
Speaking of too much noise,

918
00:52:14,120 --> 00:52:15,960
Ralph and.
I mean this with all due

919
00:52:15,960 --> 00:52:19,440
respect.
I wonder if, maybe, and I know

920
00:52:19,440 --> 00:52:22,360
that there are plenty of social
media experts that would tell me

921
00:52:22,360 --> 00:52:26,760
I'm wrong here, but I wonder if
maybe doing less clips might

922
00:52:27,240 --> 00:52:30,280
improve your connection with
your audience.

923
00:52:30,280 --> 00:52:33,440
And maybe we don't want to flood
them with too much content every

924
00:52:33,440 --> 00:52:37,080
day and just give them, you
know, it's let's say, 3 of the

925
00:52:37,080 --> 00:52:39,360
biggest moments.
And I know you do a daily

926
00:52:39,360 --> 00:52:42,280
podcast, so you always have a
lot of clips that you can share,

927
00:52:42,280 --> 00:52:44,200
but I wonder if limiting them
could help.

928
00:52:44,800 --> 00:52:46,320
We actually tested that Mark
for.

929
00:52:46,320 --> 00:52:49,160
Like 90 days.
And what we found is that we got

930
00:52:49,160 --> 00:52:53,440
the same viewership if we
release 3 clips a day versus one

931
00:52:53,440 --> 00:52:55,560
clip a day.
And the other issue that I have

932
00:52:55,560 --> 00:52:58,280
is having three shows now, 4
shows, if we include this one

933
00:52:58,600 --> 00:53:00,720
is, I guess you can make the
argument I'm sort of

934
00:53:00,720 --> 00:53:04,000
overexposed.
So that is a legitimate concern.

935
00:53:04,200 --> 00:53:06,760
And it's interesting.
I just hired A publicist to help

936
00:53:06,760 --> 00:53:09,000
me with that.
So we'll see how that plays out.

937
00:53:09,000 --> 00:53:12,240
But it's a very valid point,
Mark, and it's something I think

938
00:53:12,320 --> 00:53:14,120
maybe we'll test again and see
what that looks like.

939
00:53:14,800 --> 00:53:15,480
Yeah.
And I want to.

940
00:53:15,960 --> 00:53:17,840
Actually, a little tease.
We are going to have that

941
00:53:17,840 --> 00:53:22,080
publicist join us on this very
show next month.

942
00:53:22,520 --> 00:53:25,360
So yeah, she's planning to come.
In on Tuesday, May the 12th.

943
00:53:25,360 --> 00:53:28,400
Her name is Cindy Harrison, so
make sure you join us on

944
00:53:28,400 --> 00:53:31,600
Tuesday, May the 12th.
Hey Ralph, can I ask a question?

945
00:53:32,200 --> 00:53:37,560
So you said, you said that the
shorts are getting you.

946
00:53:38,160 --> 00:53:43,400
Maybe your current listeners are
watching the shorts, but it's

947
00:53:43,400 --> 00:53:46,080
not getting new listeners.
So what are you doing to bring

948
00:53:46,080 --> 00:53:48,800
those in?
I think for new listeners.

949
00:53:48,880 --> 00:53:51,680
I my particular thing is I do a
ton of advertising.

950
00:53:51,920 --> 00:53:54,520
That's just what I do.
I spend money on that.

951
00:53:54,520 --> 00:53:56,320
Paid advertising.
Yeah, paid advertising.

952
00:53:56,320 --> 00:53:58,880
But that's me, Dr. And not
everybody, it's interesting.

953
00:53:58,880 --> 00:54:01,560
I was working with a client
yesterday who she just signed up

954
00:54:01,560 --> 00:54:04,360
for a 15 minute discovery call
and she goes, Ralph, she says I

955
00:54:04,360 --> 00:54:05,600
don't have a budget like you
have.

956
00:54:05,600 --> 00:54:07,360
And I said, OK, well, let's
think about this differently.

957
00:54:07,800 --> 00:54:11,040
And there are different ways to
do it on a zero budget.

958
00:54:11,320 --> 00:54:14,000
I just think it's a harder path
to take.

959
00:54:14,640 --> 00:54:17,520
I think you got to be on other
shows, guesting on other shows

960
00:54:17,520 --> 00:54:20,280
and introducing yourself to
other audiences that you're not

961
00:54:20,280 --> 00:54:22,160
in front of.
And honestly, that's one of the

962
00:54:22,160 --> 00:54:25,280
reasons I hired a publicist is
because I want to get out there

963
00:54:25,280 --> 00:54:28,440
in other arenas where I'm not
seeing all the time so that

964
00:54:28,440 --> 00:54:30,840
people are exposed to the virus
that is Ralph.

965
00:54:34,080 --> 00:54:35,720
Thank you, Ralph.
Yep.

966
00:54:35,840 --> 00:54:38,680
Janae, did you have something?
Absolutely so.

967
00:54:38,920 --> 00:54:42,320
It's really great point on the
shorts and how it's how

968
00:54:42,360 --> 00:54:44,160
YouTube's implementing that
thing.

969
00:54:44,640 --> 00:54:46,640
Some people say I don't want to
watch shorts.

970
00:54:47,040 --> 00:54:52,240
One thing that I have noticed is
flips from longer form content

971
00:54:52,800 --> 00:54:54,880
is not going to perform well
anymore.

972
00:54:54,880 --> 00:54:58,560
And that's because people are
watching content that's

973
00:54:58,560 --> 00:55:03,720
specifically made for short form
video, meaning you're talking

974
00:55:03,720 --> 00:55:06,760
directly to the person.
Hey, here's what I talked about

975
00:55:06,760 --> 00:55:09,000
on this podcast.
Here's what you can learn.

976
00:55:09,360 --> 00:55:14,520
Go listen to this episode that
works more than just a fragment

977
00:55:14,520 --> 00:55:17,640
of a conversation pulled from
your side, from your episode.

978
00:55:18,200 --> 00:55:20,000
And is that based on your
experience?

979
00:55:20,000 --> 00:55:23,600
Or based on what you've heard
others talking about, that's

980
00:55:23,600 --> 00:55:26,520
based on experience.
What Pat Flynn has been testing

981
00:55:26,520 --> 00:55:31,200
for the past 450 days, 500 days,
and he's got a course coming on

982
00:55:31,360 --> 00:55:35,040
that he specifically talks about
this, he's done multiple

983
00:55:35,040 --> 00:55:38,920
challenges as well.
And this is exactly what others

984
00:55:38,920 --> 00:55:41,280
that have gone through the
challenge are also experiencing.

985
00:55:41,720 --> 00:55:45,560
So basically if I were to.
Create a short for today's show

986
00:55:45,560 --> 00:55:47,960
Janaid.
Your suggestion based on all of

987
00:55:47,960 --> 00:55:53,040
that is that I actually hit
record on a video I'm I talk

988
00:55:53,040 --> 00:55:56,320
about maybe one of these stories
like YouTube shorts create it

989
00:55:56,400 --> 00:55:59,040
now has limits that users can
pick and choose.

990
00:55:59,240 --> 00:56:03,320
I just sit and talk to camera,
tell my audience what we talked

991
00:56:03,320 --> 00:56:06,000
about instead of actually just
playing a clip of this

992
00:56:06,000 --> 00:56:09,480
conversation.
Yes, OK, yes, interesting

993
00:56:09,480 --> 00:56:11,120
because I don't know if you
know.

994
00:56:11,120 --> 00:56:13,960
But when people are talking on
the phone and they don't have

995
00:56:13,960 --> 00:56:16,360
the speaker on and you're
listening part of the

996
00:56:16,360 --> 00:56:20,160
conversation, your brain is kind
of like disconnected and like,

997
00:56:20,160 --> 00:56:21,600
wait, what's happening on the
other side?

998
00:56:21,600 --> 00:56:23,760
And you probably experienced it
yourself.

999
00:56:23,760 --> 00:56:26,120
Your wife is talking to somebody
and you're like, hey, what are

1000
00:56:26,120 --> 00:56:28,120
you talking about?
And then later on, she comes

1001
00:56:28,120 --> 00:56:29,960
back and tells you the whole
story.

1002
00:56:30,640 --> 00:56:33,240
That's essentially what people
are jumping into when they're

1003
00:56:33,240 --> 00:56:35,640
listening to these clips.
And they're like, wait, I don't

1004
00:56:35,640 --> 00:56:39,200
really care what happened, so
I'm just going to skip through.

1005
00:56:39,440 --> 00:56:42,800
But if you're directing, you're
basically breaking that 4th wall

1006
00:56:42,800 --> 00:56:44,440
and talking to the person on the
other side.

1007
00:56:44,440 --> 00:56:47,920
And I've seen this myself, the
content that I'm really pulled

1008
00:56:47,920 --> 00:56:50,720
into is when somebody's talking
directly to me, a message that

1009
00:56:50,720 --> 00:56:54,480
they're delivering, I'm going to
watch this short, even if it's 5

1010
00:56:54,480 --> 00:56:55,840
minutes, 8 minutes, 10 minutes
long.

1011
00:56:55,840 --> 00:56:57,720
And I've experienced that for
myself.

1012
00:56:58,160 --> 00:57:01,200
And I know others have as well
because there's thousands of

1013
00:57:01,200 --> 00:57:05,040
comments on that video alone.
So that's what's been working.

1014
00:57:05,440 --> 00:57:08,160
And that's that's where
everybody's going to as well.

1015
00:57:08,680 --> 00:57:09,800
Cool.
Thank you, Janae.

1016
00:57:09,920 --> 00:57:11,280
Sid, did you want to add
something?

1017
00:57:12,080 --> 00:57:14,400
I'm a really small YouTube.
Creator So let's be very clear

1018
00:57:14,400 --> 00:57:15,920
about that.
But at the beginning of the

1019
00:57:15,920 --> 00:57:18,720
season, we started posting a few
shorts and we've amped that up a

1020
00:57:18,720 --> 00:57:22,320
little bit.
They're getting about 40 to 60

1021
00:57:22,320 --> 00:57:24,560
to use.
Great, right?

1022
00:57:24,560 --> 00:57:26,960
I mean, there's not a lot of
intention behind it other than

1023
00:57:27,040 --> 00:57:28,600
we have them, let's put them up
there.

1024
00:57:29,000 --> 00:57:32,680
And since the beginning of our
season, which is in February, we

1025
00:57:32,680 --> 00:57:36,600
went from any subscribers to, I
just checked with 49 subscribers

1026
00:57:36,600 --> 00:57:38,840
on YouTube.
So my little YouTube channel is

1027
00:57:38,840 --> 00:57:41,400
growing.
I'm nowhere near Ralph, but I'm

1028
00:57:41,400 --> 00:57:43,160
happy with it.
It's growing, which means I'm

1029
00:57:43,160 --> 00:57:45,400
getting more exposure.
And part of it may have to do

1030
00:57:45,400 --> 00:57:48,600
with we completely changed the
way the video looks as well

1031
00:57:48,600 --> 00:57:52,600
because of Jim Nade and ecam.
And we're able to use ECAM now

1032
00:57:52,600 --> 00:57:55,360
to produce the show a little bit
better if I can remember to

1033
00:57:55,360 --> 00:57:58,400
change the scenes.
But it's growing and I'm really

1034
00:57:58,400 --> 00:58:00,240
happy that my little channel is
growing.

1035
00:58:00,440 --> 00:58:03,840
And for me, the shorts are
working to a degree.

1036
00:58:04,040 --> 00:58:05,840
Yeah, awesome.
Congratulations.

1037
00:58:05,840 --> 00:58:08,240
Sid and there you go.
There are two examples of, you

1038
00:58:08,240 --> 00:58:12,720
know, organic growth versus paid
growth and both can work, but

1039
00:58:12,720 --> 00:58:15,760
you just have to have different
expectations as far as how

1040
00:58:15,760 --> 00:58:19,080
quickly they work, right?
But I love it, Sid, I'm in your

1041
00:58:19,080 --> 00:58:21,640
camp, at least for the time
being with the podcasting

1042
00:58:21,640 --> 00:58:24,840
morning chat.
And it's fun to watch that

1043
00:58:24,840 --> 00:58:27,040
YouTube channel start to slowly
grow.

1044
00:58:27,040 --> 00:58:29,240
It's cool to see people joining
us live.

1045
00:58:29,240 --> 00:58:34,040
It's cool to see the after the
live is out there and available

1046
00:58:34,040 --> 00:58:37,080
for people.
More people are viewing that

1047
00:58:37,080 --> 00:58:39,520
over on YouTube.
It is fun to see.

1048
00:58:39,520 --> 00:58:43,320
And yeah, I think that it's just
a matter of setting our

1049
00:58:43,320 --> 00:58:46,360
expectations in the right place.
On the other, oh, go.

1050
00:58:46,360 --> 00:58:47,360
I'm sorry.
No, no, go ahead.

1051
00:58:47,640 --> 00:58:49,480
Additionally, we've seen a.
Grow.

1052
00:58:49,520 --> 00:58:52,920
We've seen a spike in Spotify
listeners, which is very

1053
00:58:52,920 --> 00:58:54,960
interesting to me, but we've
seen a spike in Spotify

1054
00:58:54,960 --> 00:58:57,360
listeners.
Now we have enough to actually

1055
00:58:57,360 --> 00:59:00,600
get some data from the Spotify
back end, right?

1056
00:59:01,160 --> 00:59:04,160
But we are, we're gathering it
all together, but we are going

1057
00:59:04,160 --> 00:59:08,600
to start testing the clips on
Spotify to see because they

1058
00:59:08,600 --> 00:59:10,680
offer that.
So we're going to test that and

1059
00:59:10,680 --> 00:59:13,680
see if that brings any more
Spotify lists or so as soon as

1060
00:59:13,680 --> 00:59:16,560
we start that test, I can report
back as to whether or not it

1061
00:59:16,560 --> 00:59:18,480
brought us any additional growth
in the end.

1062
00:59:18,480 --> 00:59:20,320
Spotify, you're talking about
adding the.

1063
00:59:20,840 --> 00:59:23,680
Adding clips to the episode,
attaching it.

1064
00:59:24,280 --> 00:59:28,360
Yeah, you can add shorts or.
Clips, right, and Spotify as I

1065
00:59:28,360 --> 00:59:32,280
guess a feed where I don't use
Spotify, so it has a speed where

1066
00:59:32,280 --> 00:59:34,360
you can go and view them.
So we're going to test it and

1067
00:59:34,360 --> 00:59:37,040
just see what happens.
Yeah, good idea and I can tell.

1068
00:59:37,040 --> 00:59:41,680
You that For me, it's never
worked except for one video, and

1069
00:59:41,680 --> 00:59:44,320
that was the Steve from Blue's
Clues episode that we did.

1070
00:59:44,600 --> 00:59:48,880
That one got a lot of the clip
itself got a lot of views, which

1071
00:59:48,880 --> 00:59:52,440
seems to have translated to a
lot of listens on the actual

1072
00:59:52,440 --> 00:59:54,840
podcast.
Any other time I've put anything

1073
00:59:54,840 --> 01:00:00,280
up, it's gotten 00 impressions,
0 views, just a whole row of

1074
01:00:00,280 --> 01:00:03,600
zeros.
So I don't know how it works or

1075
01:00:03,600 --> 01:00:06,040
when they decide to push
anything out or how.

1076
01:00:06,160 --> 01:00:08,400
Yeah, how they decide to do
that, I have no idea.

1077
01:00:08,840 --> 01:00:11,960
But worth testing and it might
work a lot better for you than

1078
01:00:11,960 --> 01:00:13,600
it has for me.
Maybe I'm just putting out

1079
01:00:13,600 --> 01:00:15,400
really lousy clips.
I don't know.

1080
01:00:16,560 --> 01:00:19,360
BC you wanted a word.
I'll give you the final one.

1081
01:00:19,600 --> 01:00:21,240
Well, Speaking of views, that
collaboration.

1082
01:00:21,240 --> 01:00:23,800
Clip with you and I just
released has nearly 1200 views

1083
01:00:23,800 --> 01:00:28,160
at least on Instagram alone.
But aside curiosity that I have

1084
01:00:28,160 --> 01:00:32,520
though, most hosts platforms
give you the chance to release a

1085
01:00:32,520 --> 01:00:37,320
teaser alongside full episodes.
And I wonder I've never done

1086
01:00:37,320 --> 01:00:39,120
that just because I've always
thought well let's keep the

1087
01:00:39,120 --> 01:00:42,280
shorts for like YouTube.
But does anyone actually utilize

1088
01:00:42,280 --> 01:00:45,560
that on their hosting platform
as an alternate to the visual

1089
01:00:45,560 --> 01:00:47,240
shorts to help promote their
show?

1090
01:00:47,960 --> 01:00:50,840
I'm not sure I completely.
Followed the question but maybe

1091
01:00:50,960 --> 01:00:53,240
someone else when you go to like
release a new episode.

1092
01:00:53,240 --> 01:00:56,760
On Captivate, whatever you use
for your host, there's usually

1093
01:00:56,760 --> 01:01:00,720
an option to label the file
you're releasing as either a

1094
01:01:00,720 --> 01:01:04,280
full episode or some kind of
teaser or trailer as opposed to

1095
01:01:04,280 --> 01:01:07,360
a full episode.
So I wonder, I've never used

1096
01:01:07,360 --> 01:01:10,880
that to release like audio
shorts on any of my shows, but I

1097
01:01:10,880 --> 01:01:13,840
wonder out of out of curiosity
if anyone's ever utilized that

1098
01:01:13,840 --> 01:01:18,000
as opposed to a visual YouTube
short for promotionals between

1099
01:01:18,000 --> 01:01:20,640
full episodes.
Yeah, that's interesting, I

1100
01:01:20,640 --> 01:01:23,200
don't think.
Well, I know we haven't and I'm

1101
01:01:23,200 --> 01:01:26,400
not seeing anybody volunteer
there and that they have yet,

1102
01:01:26,400 --> 01:01:30,080
but maybe that's worth a test BC
and then we can do a live

1103
01:01:30,080 --> 01:01:32,360
experiment and see if it's
helpful for you.

1104
01:01:32,800 --> 01:01:34,200
Let's try that out.
Yeah.

1105
01:01:34,200 --> 01:01:36,640
Let's check that out.
OK, listen, gang, we thank you

1106
01:01:36,640 --> 01:01:39,160
for hanging out.
I know we went a little overtime

1107
01:01:39,160 --> 01:01:41,200
today.
Thank you for sticking around

1108
01:01:41,200 --> 01:01:43,880
tomorrow.
Like I said, we're going to be

1109
01:01:43,880 --> 01:01:49,240
discussing editing because
editing won't fix a bad episode

1110
01:01:49,240 --> 01:01:53,000
and over editing might actually
hurt you more than it helps.

1111
01:01:53,000 --> 01:01:54,200
So we're going to talk about
that.

1112
01:01:54,200 --> 01:01:56,000
We're going to talk about the
different tools that we're

1113
01:01:56,000 --> 01:01:57,760
using.
We're going to specifically talk

1114
01:01:57,760 --> 01:02:02,880
about some AI that is now doing
your editing for you completely.

1115
01:02:03,200 --> 01:02:04,800
We'll find out more about that
as well.

1116
01:02:04,800 --> 01:02:08,560
So come join us tomorrow
Podcasting morning chat.com/join

1117
01:02:08,560 --> 01:02:10,440
us.
And if you're feeling a little

1118
01:02:10,640 --> 01:02:13,600
generous and want to support
this show, go to

1119
01:02:13,600 --> 01:02:18,400
podcastingmorningchat.com/support
and give to this show.

1120
01:02:18,400 --> 01:02:21,040
And we take that.
I don't want to use the word.

1121
01:02:21,040 --> 01:02:24,480
I'm trying to avoid the word
that Ralph says don't use if you

1122
01:02:24,480 --> 01:02:26,720
want to.
And what we do with that

1123
01:02:26,720 --> 01:02:32,480
monetary support is we put that
right back into this show to

1124
01:02:32,600 --> 01:02:35,840
help it continue on.
So consider that.

1125
01:02:36,040 --> 01:02:38,840
And in the meantime, join us
tomorrow at 7:00 AM Eastern.

1126
01:02:38,840 --> 01:02:41,520
And until then, make it a great
day.

1127
01:02:41,520 --> 01:02:42,680
Everybody take care.