501. 3 Podcast Trends You Can’t Ignore in 2026

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Good morning podcasters.
Today is Wednesday, April 22nd,

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Earth Day, and today it's our
news and comment edition

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breaking down what's shaping
podcasting right now.

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Like podcasting's next growth
challenge, a is role in

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discovery and new tools to level
up your workflow.

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And now give us about 30 seconds

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Thanks for being here.

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Good morning again podcasting

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morning chat.
Thank you so much for being

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here.
I am your host Mark Ronic and

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currently on stage with me.
My Co hosts Jonathan Howard,

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Ralphie Step, Dr. Faye, Alex
Baelish, Nick Nalback and we

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also have Nikki AKA Tide and
Janaid Ahmed has also joined us

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on stage.
Good morning to all of you and a

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good morning to our first
members of the audience this

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morning, Tim and Chris.
Chris, welcome back again.

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Good to have you back two days
in a row.

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Nice to see you, Tim, as always,
good to see you here as well.

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So today we are going to dig
right into the news.

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And before we do that, I want to
remind you about next Monday, we

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have our obsession Worthy
podcast series returning and

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this time hosted by the one who
usually hosts it, Jonathan

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Howard.
He was under the weather this

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not this past Monday, but the
last time we did the Obsession

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Worthy podcast series and Ralph,
he did the call, stepped up and

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took over that episode and did a
great job by the way.

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But our main man Jonathan is
back and Jonathan, we are doing

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an episode of the Daily.
And by the way, our audience can

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catch that show before we talk
about it by going to

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podcastingmorningchat.com/OWP.
And this one is on AI in

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Hollywood and it's talking about
really what I guess really the

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the pros and cons of how AI is
infiltrating Hollywood.

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But Jonathan, do you want to
tell us a little bit more?

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What do we do with these
obsession worthy podcast series

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and what specifically are we
looking at with this particular

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episode of The Daily?
Yeah, what we do with the

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Obsession Worthy podcast series
is look at what different

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aspects of a podcast make it
obsession worthy, make it

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something worth listening to
that we could maybe steal for

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our own shows.
And with The Daily, with this

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particular episode of the Daily,
one of the things that it does

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so well is it makes complicated
things feel simple because this

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is a very complicated topic and
how, you know, AI is affecting

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Hollywood, how AI is going, what
the future is of Hollywood with

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AI.
So it's going to take, it's

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going to put a lot of questions
out there, but it it makes it

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easy to understand and you feel
smart after listening to this

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episode, which is why it's
constantly at the top of the

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list.
So we're going to be taking a

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look at that and seeing how
exactly it does just that.

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Awesome.
Thank you, Jonathan.

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Again, that's podcasting morning
chat.com/OWP if you want to jump

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ahead and listen to that
episode.

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And a reminder, we play all
sorts of clips from the episode

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so that you have some context
about what we talk about and and

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the specifics of breaking down
this particular episode.

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So join us next Monday for that.
All right, let's dig in to the

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news.
This is the place I always like

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to start with a little data for
you.

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And this little blurb I'm about
to read to you comes from the

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Podcast Business Journal.
This is where I get this

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particular statistic I'm about
to share with you.

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So a helpful number to
understand the amount of

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podcasts being created is the
total number of active podcasts.

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These are podcasts that still
are being updated and therefore

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actively marketing themselves.
So if you're making podcasts,

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you might consider this number
to be your competition quote, UN

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quote, rather than the big
overall number of podcasts,

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which Podcast Index reports is
4.6 million.

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So it puts in a little more
perspective.

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I know there's a lot of talk, a
lot of people say, oh, everyone

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has a podcast.
There are too many podcasts out

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there.
In reality, not really so much

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after all, especially when you
think about other forms of media

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like YouTube, blogs,
newsletters, etcetera.

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So with that, the total podcasts
that have been updated in this

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past week, 200,230, which is up
just over 8% from the previous

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week.
And if you're interested, over

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the past 30 days, 370,654
podcasts updated, which is also

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up almost 2 percent, 1.8% from
the previous month.

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And with that, Dr. is going to
give us her top five, one of the

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top fives, and then she's going
to share some news about the

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Webby Awards.
The Webby just gave out all of

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their awards the other day and
we're going to share just a few

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of them with you.
So Dr. take it away.

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Good morning.
Good morning.

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OK, so this first one is the
chart from Good Pods and this

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chart is only the independent
podcasts.

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OK, so #5 is the Daily Move
podcast.

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That's actually a podcast with
two New Jersey football coaches.

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One is Andrew Daily and the
other one is Move Scan Scanion,

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get it daily, daily move and
they're both their names are in

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there.
So cute.

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OK #4 Lullaby The Fear podcast
#3 Mr. Gentleman Lifestyle

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podcast #2 is the stupid history
minute and the number one is

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well, that's interesting.
And I want to stop right there

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for a second because that is
interesting.

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We talk about how important
titles are and here's an

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independent podcast that's
called well, that's interesting.

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Doesn't really give us the best
idea of what this podcast is

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about.
Obviously, I guess we could jump

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and make draw some conclusions
here and say it's probably a

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podcast about interesting stuff,
but that's surely not a lot to

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go on.
I have no idea if it's.

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A podcast of.
Interesting to me or someone

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else?
And, and also in the

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description, which is where you
kind of pack all those SEO

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words, it says a comedy sciency
podcast for weird people who

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like learning about weird stuff,
you know?

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It says the, IT says it says the
S word there in the description,

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Yeah.
So there's not much SEO in that,

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but you know, more power to
them.

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All right.
So now you're going to give us

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some winners in five different
categories, is that right?

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That's right, That's right.
So let's see the winner of the

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best branded podcast or segment
features is it is things Baker

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should know the King Arthur
Baking podcast.

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All right.
Congratulations to them.

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Congratulations.
OK.

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The best Co host is with Jason
Bateman, Sean Hayes and Will

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Arnett.
Yeah, I've well deserved.

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I think that they are a great
example of great chemistry

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between Co hosts on a podcast.
I am I that's right.

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They fully deserve that award.
They really do.

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OK, so best host is good.
Hang with Amy.

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Poehler and I think she won.
I think it's your.

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Award.
I think she won several awards,

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several webbies.
Yeah, yeah.

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She's sick, she's killing it.
She is killing it.

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OK, and let's see.
Best indie podcast is Flightless

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Bird.
Hey, OK, I don't know, Flight

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has heard.
Me neither.

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So OK, so now I want before I
read this last one, I want

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everyone to kind of get in the
mood.

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Let's say you're at the Oscars
celebration.

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I mean pomp, circumstance, red
carpet, tuxedos, gowns, ball

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gowns, sparkly everything.
Huge auditorium, huge stage.

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The lights are on and I come on
and I read best creator or

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influencer series.
The winner is Katie Thompson

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with I shaved my badge for this.
Wow.

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Now, unfortunately, Katie could
not be with us to collect her

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award, but I will take it home
and when she's back up walking

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again, she can come over to my
house and get it.

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That's got to be an exception
speech.

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Why didn't you get her on tape?
That's true.

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I'd love to hear that acceptance
speech.

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Wow, that is some title that'll
get your attention, that's for

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sure.
Hey, talk about SEO, OK.

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Yeah, yeah.
I'm actually making some notes

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here right now about today's
show and maybe I'll add some

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sound effects as you were
setting the mood for us there.

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Dr. at the end with the ambiance
of the award shows, I feel like

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that should be added in there.
So we'll see if that actually

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gets added in there if we're
able to quickly whip something

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up.
All right, thank you, Dr.

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Appreciate that.
That was a fun, fun divergent

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from the usual.
I appreciate that.

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All right, cool.
And the you can learn more, by

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the way, about all the winners,
the Webby award winners at

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podnews.net.
I think they got the exclusive

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full list of winners, so go
check that out.

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I was looking for my See, there
you go.

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I almost hit the wrong sound,
Ralph, but instead I just didn't

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hit anything at all.
So you can't play the new Jingle

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yet?
So I was ready my friend.

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My finger was on the button.
All right, well, there is the

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right button, so we will keep
things moving.

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Ralph is on the ready for when
it's inevitable that I'll hit

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the wrong button at some point
Wednesdays especially because I

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have lots of buttons that I
press.

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So he's on the ready to play my
new Jingle should I mess up.

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So let's get into some events
coming up here.

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This one is right around the
corner.

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It's Riverside's How Brands Win
on YouTube, so you can join

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Riverside for a fire.
I chat with Chris Shrimp,

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Managing Director of YouTube
Content, Partnerships and

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Partner Development, as he
shares how brands can approach

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YouTube more like a product.
Drawing from more than a decade

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of experience with top creators
and media partners, Chris will

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explore how creator style,
content, audio, audience

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insight, and platform native
distribution can help brands

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build loyal audiences, grow
awareness, and Dr. measurable

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business results.
It's a live Q&A, and it also

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gives you the chance to ask
questions directly to Chris and

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hear insights from the YouTube
ecosystem.

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That's April 23rd and you can
get that.

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Oh, I forgot.
Oh yeah.

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Podcasting.
Morning chat.com slash Riverside

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YT standing for YouTube so
podcasting Morning

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chat.com/riverside YT now DRI
know you want to talk about.

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I do.
I want to read this next one

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because I signed up for it.
So there is a virtual event

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called the Business and
Podcasting Networking Event for

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Female Entrepreneurs, hosted by
the Female Entrepreneurs

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Business and Podcasting Society.
I didn't know they had a whole

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society.
I need to check that out.

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00:13:01,640 --> 00:13:05,320
It's designed for women who are
either starting a podcast or

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looking to grow one as part of
their business, and it focuses

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on real strategies, sustainable
systems, monetization, video

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tech, and live Q&A, all in a
networking format that's meant

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to create meaningful connections
and personalized support instead

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of the generic advice that you
usually get.

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It's happening online Tuesday,
April 28th from 11:00 AM to

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12:00 PM.
Central time.

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My time.
That's central time.

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OK, I'm so excited.
Or you could also go to

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podcastingmorningchat.com/femalepods.
That's right.

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00:13:43,600 --> 00:13:46,960
And that will take you right to
the event information page,

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00:13:46,960 --> 00:13:49,960
etcetera, and you can learn more
there.

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Thank you, DRI.
Know you have to go cook some

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eggs right now.
So enjoy that.

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And I'll share with everybody
the last event that we'll share

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today, Empowered Podcasting 3.
It is happening, if you didn't

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know it already, August 21st
through the 23rd, 2020 sixth.

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00:14:07,520 --> 00:14:10,120
It's happening once again in
Charlotte, NC.

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00:14:10,120 --> 00:14:13,880
And if you're a podcaster, a
video creator, a content creator

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00:14:13,960 --> 00:14:16,760
who wants a real connection,
practical insight, and a

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community that helps you grow,
this is where you want to be.

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00:14:20,960 --> 00:14:24,400
Empowered Podcasting is built
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there and you see that little
speaker section at the top of

236
00:14:55,400 --> 00:14:58,080
the page, go ahead and click
that and apply today.

237
00:14:58,080 --> 00:15:02,200
You have until May 1st.
Quick tip, smart move.

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00:15:02,200 --> 00:15:06,120
Yeah.
Content creators.

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00:15:06,200 --> 00:15:10,080
Business.
Fight and today's content

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00:15:10,080 --> 00:15:11,880
creators business bite might
surprise you.

241
00:15:11,880 --> 00:15:14,960
It's brought to you by Ralph E
Step, junior of Content

242
00:15:14,960 --> 00:15:18,440
creatorsaccountant.com.
Ralph is a licensed accountant

243
00:15:18,440 --> 00:15:22,560
with over 30 years of experience
helping creators navigate taxes,

244
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bookkeeping, and the money side
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clarity and a whole lot less
stress.

246
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He's also my accountant and I'm
happy to recommend him.

247
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You can learn more at
contentcreatorsaccountant.com.

248
00:15:37,040 --> 00:15:38,960
All right, Ralph, what are we
diving into today?

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00:15:39,640 --> 00:15:42,400
Well, good morning, everybody.
I want to talk about Apple

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00:15:42,400 --> 00:15:45,040
making a huge change in
leadership.

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00:15:45,360 --> 00:15:47,920
So one of the most powerful
companies in the world just made

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00:15:47,920 --> 00:15:50,440
a leadership change.
Now, you might be thinking, how

253
00:15:50,440 --> 00:15:53,800
does that apply to podcasters?
But I actually think it matters

254
00:15:53,800 --> 00:15:56,880
more than you think.
Tim Cook is stepping down as the

255
00:15:56,880 --> 00:16:00,760
CEO of Apple after 15 years, and
he's going to be moving into a

256
00:16:00,760 --> 00:16:02,720
role they're calling executive
chairman.

257
00:16:03,040 --> 00:16:06,360
But here's the interesting part.
The person taking over is a guy

258
00:16:06,360 --> 00:16:10,440
by the name of John Turnus.
He is Apple's long time head of

259
00:16:10,440 --> 00:16:13,360
hardware engineering.
Now on his face you might say,

260
00:16:13,360 --> 00:16:15,920
Ralph, who cares that you got an
Angel guy?

261
00:16:16,360 --> 00:16:18,560
But this is a big deal if you
think about it like this.

262
00:16:18,840 --> 00:16:21,920
Tim Cook was operation and
service driven.

263
00:16:22,280 --> 00:16:24,400
Turnus is an engineer at his
core.

264
00:16:24,400 --> 00:16:26,160
That's what he spent his whole
life doing.

265
00:16:26,560 --> 00:16:29,640
So let me connect some dots for
creators because this isn't just

266
00:16:29,640 --> 00:16:32,040
a leadership story.
This is a directional shift

267
00:16:32,040 --> 00:16:34,280
story.
Here's some takeaways I have.

268
00:16:34,440 --> 00:16:37,400
I actually think Apple's going
to become more product driven.

269
00:16:38,040 --> 00:16:40,600
And the reason I think that is
Turnus has built his career on

270
00:16:40,600 --> 00:16:42,360
hardware.
He's built his career on

271
00:16:42,360 --> 00:16:45,680
building iPhones and Macs and
devices that people use

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00:16:45,680 --> 00:16:48,080
everyday.
So what I think this could lead

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00:16:48,080 --> 00:16:52,920
to is Apple doubling down on how
content is experienced, not just

274
00:16:52,920 --> 00:16:55,480
distributed.
And for podcasters, that raises

275
00:16:55,480 --> 00:16:58,640
a question, what happens when
the listening experience becomes

276
00:16:58,640 --> 00:17:01,000
more device driven?
That's number one.

277
00:17:01,000 --> 00:17:03,840
Number two thing.
I really believe the ecosystems

278
00:17:03,840 --> 00:17:06,760
going to tighten.
ALE already controls ALE

279
00:17:06,760 --> 00:17:11,800
podcasts, ALE music, ALE TV and
the IO devices.

280
00:17:12,400 --> 00:17:15,359
Now you've got a CEO who
understands how hardware and

281
00:17:15,359 --> 00:17:19,560
software integrate deeply O your
content doesn't just live on a

282
00:17:19,560 --> 00:17:21,839
platform.
Now it's living inside a

283
00:17:21,839 --> 00:17:25,079
controlled ecosystem.
But let's talk about innovation,

284
00:17:25,200 --> 00:17:27,880
because I also think there could
be a shift in innovation here.

285
00:17:28,200 --> 00:17:31,440
We might be seeing a shift
towards the user experience.

286
00:17:31,920 --> 00:17:35,640
Under Cook, we saw services
grow, subscription, subscription

287
00:17:35,640 --> 00:17:38,320
expansion.
Under Termus, we might see

288
00:17:38,320 --> 00:17:41,400
things like a new listening
experience altogether, maybe

289
00:17:41,400 --> 00:17:44,720
deeper device integration and
possibly new formats.

290
00:17:44,720 --> 00:17:48,040
Or hey, listen to this one,
maybe even some new interfaces.

291
00:17:48,480 --> 00:17:51,080
Think about this.
How podcasts are consumed could

292
00:17:51,080 --> 00:17:53,480
change not just where they're
found.

293
00:17:53,880 --> 00:17:56,600
This impacts long term
monetization strategy as well.

294
00:17:56,600 --> 00:17:58,440
Here's where I want to lean in
as the content creators

295
00:17:58,440 --> 00:18:01,040
accountant.
When leadership changes,

296
00:18:01,240 --> 00:18:03,360
strategy eventually changes as
well.

297
00:18:03,360 --> 00:18:06,600
And when strategy changes,
monetization follows.

298
00:18:06,960 --> 00:18:10,120
Here's my thought on this.
If Apple leans further into

299
00:18:10,120 --> 00:18:13,880
premium ecosystems, those device
first experiences and tighter

300
00:18:13,880 --> 00:18:17,720
integration, creators could find
themselves more dependent on

301
00:18:17,720 --> 00:18:20,440
Apple's infrastructure.
So here's my take.

302
00:18:20,480 --> 00:18:23,320
This isn't about reacting today.
This doesn't actually happen

303
00:18:23,320 --> 00:18:26,600
till September 1st.
But it is about recognizing a

304
00:18:26,600 --> 00:18:29,680
pattern early because when a
company like Apple changes

305
00:18:29,680 --> 00:18:32,880
leadership, you're not seeing
what's happening now, you're

306
00:18:32,880 --> 00:18:35,800
seeing what's coming next.
And as a creator, you need to

307
00:18:35,840 --> 00:18:39,800
ask, am I building something
portable or am I tied to 1

308
00:18:39,880 --> 00:18:42,400
ecosystem?
And if Apple changes the rules,

309
00:18:42,400 --> 00:18:44,680
what happens to my business Now?
I'm going to throw a couple

310
00:18:44,680 --> 00:18:46,760
questions out there if anybody
wants to answer them.

311
00:18:47,040 --> 00:18:49,560
But do you think Apple's
direction is going to change

312
00:18:49,560 --> 00:18:54,000
under an engineering info CEO?
How dependent are you on Apple

313
00:18:54,000 --> 00:18:57,120
Podcast for your audience?
Are you building your audience

314
00:18:57,120 --> 00:18:59,680
in a way you actually control?
One of my pet peeves, I talk

315
00:18:59,680 --> 00:19:00,920
about that on the show all the
time.

316
00:19:01,480 --> 00:19:04,520
And if podcast consumption
changes at the device level, Are

317
00:19:04,520 --> 00:19:06,960
you ready?
So leadership changes at

318
00:19:06,960 --> 00:19:09,600
companies like Apple don't just
affect stock prices.

319
00:19:09,600 --> 00:19:12,240
So of course I think it's going
to affect that, but they shape

320
00:19:12,240 --> 00:19:14,880
the future of how content is
created, delivered, and

321
00:19:14,880 --> 00:19:16,960
monetized.
So the reason I want to talk

322
00:19:16,960 --> 00:19:20,680
about this is today is creators
who pay attention early are the

323
00:19:20,680 --> 00:19:24,720
ones who are going to win later.
So that is my take on the new

324
00:19:24,720 --> 00:19:27,120
CEO at Apple.
Thank you, Ralph.

325
00:19:27,120 --> 00:19:30,760
Yeah, I think with usually with
new CE OS, you find some new

326
00:19:30,800 --> 00:19:34,720
changes, new things happening
and we're starting to see

327
00:19:34,720 --> 00:19:38,960
changes already before I guess
this move officially happens

328
00:19:38,960 --> 00:19:42,720
with the addition of video and
there's you can tell within the

329
00:19:42,720 --> 00:19:46,200
app they're making changes I
think for the better for the

330
00:19:46,200 --> 00:19:48,560
user experience.
We shall see.

331
00:19:48,800 --> 00:19:52,120
And then you asked a question
about something about the

332
00:19:52,120 --> 00:19:55,160
platform itself of Apple
Podcasts as you were wrapping up

333
00:19:55,160 --> 00:19:56,600
and I can't remember exactly
what that.

334
00:19:56,600 --> 00:19:59,280
Was, yeah, Where I was going
with that one is, if you think

335
00:19:59,280 --> 00:20:02,720
about it, how many of your
audience members are on in the

336
00:20:02,720 --> 00:20:06,000
Apple ecosystem?
And what would happen if that

337
00:20:06,000 --> 00:20:08,400
changed a little bit?
One of the things that I've seen

338
00:20:08,400 --> 00:20:11,920
they've been whispering about is
a new home pod that actually has

339
00:20:11,920 --> 00:20:14,640
a screen on it.
And I think that may be why

340
00:20:14,640 --> 00:20:18,160
they're embracing this video
technology because I think that

341
00:20:18,160 --> 00:20:20,200
might be from an engineering
perspective.

342
00:20:20,560 --> 00:20:23,040
That person might be thinking,
hey, what if we put a screen on

343
00:20:23,040 --> 00:20:28,080
those home pods where people can
consume a video in a small form

344
00:20:28,080 --> 00:20:29,560
factor?
So that might be something we

345
00:20:29,560 --> 00:20:31,720
see because everybody says,
well, that you carry your phone

346
00:20:31,720 --> 00:20:34,280
with you all the time, But what
if there's some new devices we

347
00:20:34,280 --> 00:20:36,680
haven't even thought about?
I mean, think about when Steve

348
00:20:36,680 --> 00:20:40,040
Jobs walked out and introduced
the iPhone, how revolutionary

349
00:20:40,040 --> 00:20:42,760
that was.
Maybe this guy's got some ideas

350
00:20:42,760 --> 00:20:44,720
about some revolutions that he's
going to make as well.

351
00:20:44,720 --> 00:20:46,680
I just think we all need to be
aware of that.

352
00:20:46,880 --> 00:20:49,840
And it's easy to to put that in
as like, oh, that's just ACEO

353
00:20:49,840 --> 00:20:52,320
business story.
But if you are really dependent

354
00:20:52,320 --> 00:20:54,720
on Apple, which a lot of
podcasters are, a lot of their

355
00:20:55,000 --> 00:20:57,400
audience comes from Apple
Podcast, I think you just need

356
00:20:57,400 --> 00:20:58,720
to be aware of some changes
here.

357
00:20:59,440 --> 00:21:02,720
Yeah, thank you, Ralph.
And yeah, I mean, look, I just

358
00:21:02,720 --> 00:21:08,000
pulled up my Spotify for
Creators Analytics section here,

359
00:21:08,000 --> 00:21:10,480
cuz that's where we host our
show.

360
00:21:10,880 --> 00:21:14,360
And yeah, Apple Podcasts
listening.

361
00:21:14,680 --> 00:21:17,760
That comes from 40% of our
audience right now.

362
00:21:18,480 --> 00:21:21,640
And I see this trend with a lot
of my clients as well.

363
00:21:21,640 --> 00:21:25,800
The clients that I produce that
I consult in podcasting, I see

364
00:21:25,800 --> 00:21:31,160
that Apple tends to be the more
used application to consume a

365
00:21:31,160 --> 00:21:34,160
podcast.
So yeah, I mean that changes,

366
00:21:34,160 --> 00:21:38,280
any changes, especially if it's
for the worse, if the consumers

367
00:21:38,280 --> 00:21:42,600
don't enjoy it, that could have
a very big effect on us.

368
00:21:42,600 --> 00:21:47,160
But at the same time, I would
say, OK, so these we know that

369
00:21:47,160 --> 00:21:50,360
podcast listeners tend to be
very loyal.

370
00:21:50,840 --> 00:21:55,040
So if I believe if something
happens with the Apple Podcast

371
00:21:55,040 --> 00:21:57,840
platform, I think that they're
just going to go elsewhere and

372
00:21:57,840 --> 00:22:00,640
find it, find us on another
platform.

373
00:22:00,840 --> 00:22:04,600
It doesn't mean everybody will,
but I do think that the loyal

374
00:22:04,600 --> 00:22:07,720
audience will find you and will
follow you wherever you are.

375
00:22:07,720 --> 00:22:10,760
And it's important for you to
communicate that, you know,

376
00:22:10,760 --> 00:22:14,480
especially if you start to hear,
you know, people are abandoning

377
00:22:14,480 --> 00:22:16,960
the Apple podcast.
If that starts to happen, you

378
00:22:16,960 --> 00:22:19,920
want to make sure you're very
commutative about where else

379
00:22:19,920 --> 00:22:21,840
they can find you.
Cool.

380
00:22:21,960 --> 00:22:23,760
Thank you.
Ralph and I see there.

381
00:22:23,840 --> 00:22:25,000
Yeah.
Janae, go ahead.

382
00:22:25,000 --> 00:22:27,160
And I Oh, I see also Alex wanted
to chime in.

383
00:22:27,160 --> 00:22:28,920
Go ahead, Janae.
Good morning.

384
00:22:29,040 --> 00:22:32,680
Yeah, Congrats to Apple for
making this change and

385
00:22:32,680 --> 00:22:37,800
announcing it out of time.
But here's what I want to echo.

386
00:22:38,200 --> 00:22:43,160
Apple's been a company that's
been working in the way that

387
00:22:43,240 --> 00:22:47,960
none other company operates in
that situation, meaning that all

388
00:22:47,960 --> 00:22:51,760
of the things that we're we've
seen changes coming down the

389
00:22:51,760 --> 00:22:55,400
Pike are not specifically
because a certain CEO, a certain

390
00:22:55,400 --> 00:22:59,840
person took in charge.
It's, it was already embedded in

391
00:22:59,840 --> 00:23:02,160
the DNA of where Apple was going
to be going.

392
00:23:02,480 --> 00:23:08,120
So to expect them to change or
have specific changes happen

393
00:23:08,120 --> 00:23:12,640
with the product line and
everything we do a specific

394
00:23:12,640 --> 00:23:17,680
person is an interesting take
because that's how other

395
00:23:17,680 --> 00:23:21,320
companies operate.
But that's not been the case for

396
00:23:21,320 --> 00:23:25,120
Apple.
Because when Steve Jobs came in

397
00:23:25,120 --> 00:23:31,920
back in 99, came back in 99.7 to
Apple, what he installed was a

398
00:23:31,920 --> 00:23:37,320
system that Apple was the actual
product that he built out.

399
00:23:37,320 --> 00:23:41,400
Meaning all of the things that
are connected to Apple are

400
00:23:41,400 --> 00:23:47,600
designed in a way to, you know,
peak away. 7B really continue

401
00:23:47,920 --> 00:23:52,840
now to to say that a Apple home
pod with a screen is a new

402
00:23:52,840 --> 00:23:56,320
product is a cool way because it
would be a new product for

403
00:23:56,320 --> 00:23:59,160
Apple.
But we've already seen products

404
00:23:59,160 --> 00:24:02,440
like that other companies have
deployed, for example, the Echo

405
00:24:02,440 --> 00:24:04,920
Show and the Google screen and
whatnot.

406
00:24:04,920 --> 00:24:10,360
So it'll be really interesting
to see where this all heads out

407
00:24:10,440 --> 00:24:12,400
to.
So cool, thanks.

408
00:24:12,440 --> 00:24:13,480
Yeah.
Thank you, Janae.

409
00:24:13,520 --> 00:24:17,640
And yeah, I think I saw Jonathan
put in the chat that the iPhone

410
00:24:17,640 --> 00:24:21,000
18 will probably be coming out
in September.

411
00:24:21,240 --> 00:24:24,360
And my guess is the new CEO
isn't really going to have a lot

412
00:24:24,360 --> 00:24:27,560
to do with that, right, Because
it's in development probably as

413
00:24:27,560 --> 00:24:30,640
we speak.
So yeah, I mean, he might get

414
00:24:30,640 --> 00:24:33,840
some credit for it because he'll
be the face introducing it.

415
00:24:33,840 --> 00:24:37,280
But really I think that's kind
of the under the old leadership.

416
00:24:37,480 --> 00:24:41,320
So it's the future devices, the
future applications by Apple

417
00:24:41,320 --> 00:24:45,240
that will be really curious to
see after the 18.

418
00:24:45,800 --> 00:24:48,320
So yeah.
And who's who just came off my

419
00:24:48,400 --> 00:24:50,280
Dr. Was that you?
No.

420
00:24:50,320 --> 00:24:52,320
OK.
Alex, did you want to chime in?

421
00:24:53,040 --> 00:24:56,520
Yeah, I mean, but Junaid, you
know, going to what Junaid said,

422
00:24:56,840 --> 00:24:59,480
I think you're right that
everything has been in the works

423
00:24:59,480 --> 00:25:01,840
for a while.
But it is going to be

424
00:25:01,840 --> 00:25:06,360
interesting to see if the way he
puts his stamp on the company

425
00:25:06,360 --> 00:25:09,360
since he is more engineer
focused.

426
00:25:09,640 --> 00:25:13,840
I mean, Apple's, Apple's always
biggest, well, one of the

427
00:25:13,840 --> 00:25:17,520
biggest criticisms is it doesn't
change and it hasn't been as

428
00:25:17,520 --> 00:25:22,280
innovative as it could be.
And it'll be neat to see if they

429
00:25:22,280 --> 00:25:26,600
end up either doing another
device or something else.

430
00:25:27,000 --> 00:25:31,680
I'm really, I mean, I may eat my
words on this, but it's going to

431
00:25:31,680 --> 00:25:34,120
take a lot for people to get
away from Apple.

432
00:25:34,160 --> 00:25:39,840
Yeah, podcast a lot.
Because I bet you and I know I'm

433
00:25:39,840 --> 00:25:42,800
going on a limb and I'm in a
bunch of experts here.

434
00:25:43,160 --> 00:25:47,440
Most people don't even know that
there's other platforms to get

435
00:25:47,440 --> 00:25:49,840
podcasting on.
They either go on YouTube or

436
00:25:49,840 --> 00:25:52,840
they go on to Apple Podcasts.
And I know I'm in the minority

437
00:25:52,840 --> 00:25:56,240
in this room, but that's I think
what most people think.

438
00:25:56,240 --> 00:25:59,080
And I know saying most, but the
numbers show it too.

439
00:25:59,440 --> 00:26:04,240
So it's going to take a lot of
bad press or problems for the

440
00:26:04,240 --> 00:26:09,720
people to switch, except for
obviously Dr. And Nick, because

441
00:26:09,840 --> 00:26:13,200
they're the only two that use,
you know, that's.

442
00:26:13,240 --> 00:26:14,400
Right.
They're the only two in the

443
00:26:14,400 --> 00:26:16,200
entire world that are using.
No.

444
00:26:16,440 --> 00:26:18,680
OK, Dr. go ahead.
I know you wanted to chime in.

445
00:26:19,400 --> 00:26:22,120
Yeah, I don't think my right
microphone is working.

446
00:26:22,120 --> 00:26:23,560
It's not, but we can hear.
You OK?

447
00:26:24,040 --> 00:26:26,280
Well.
Didn't you start off the story

448
00:26:26,280 --> 00:26:30,080
Ralph, by saying that he is
actually coming from like he was

449
00:26:30,080 --> 00:26:35,000
head of hardware or OK, so he
may have a lot more to do with

450
00:26:35,040 --> 00:26:39,160
the new phone coming out than we
are talking about right now?

451
00:26:39,720 --> 00:26:41,320
Yeah, absolutely, Dr. And that's
the whole point.

452
00:26:41,800 --> 00:26:45,200
He's coming from a place where
he was the chief of all of that.

453
00:26:45,680 --> 00:26:48,520
And I that's my whole point is I
think what you're going to see

454
00:26:48,520 --> 00:26:53,160
is a pivot towards more hardware
based Apple, less software based

455
00:26:53,160 --> 00:26:55,320
Apple.
But that's been his baby, that's

456
00:26:55,320 --> 00:26:57,280
been his child.
That's what he's been bringing

457
00:26:57,280 --> 00:26:59,320
to light.
And I think that's why I feel

458
00:26:59,320 --> 00:27:02,040
like this is a big story,
because I think you're going to

459
00:27:02,040 --> 00:27:04,800
see more changes, more pivots in
the hardware arena.

460
00:27:04,800 --> 00:27:07,560
Yeah, that introduction is going
to be, you know, when they have

461
00:27:07,560 --> 00:27:11,920
the big stage, the big premiere
of the unveiling, it's going to

462
00:27:11,920 --> 00:27:15,800
be especially interesting
because this is his baby.

463
00:27:16,240 --> 00:27:19,840
You know, this, he's introducing
his baby to the world.

464
00:27:20,160 --> 00:27:25,480
So there's some underlying
emotion stuff there that is

465
00:27:25,480 --> 00:27:28,320
going on that's going to be
interesting to watch, even

466
00:27:28,320 --> 00:27:32,200
though I'm not an Apple person.
Well, yes, go ahead.

467
00:27:33,120 --> 00:27:36,200
Sorry, what I was going to say
is that because the new CE OS

468
00:27:36,200 --> 00:27:39,400
coming on, I think Dr. is
jumping over to Apple.

469
00:27:39,400 --> 00:27:41,720
I see that in the near future
happening, it won't.

470
00:27:42,520 --> 00:27:44,960
Happen.
But the other, but the other

471
00:27:44,960 --> 00:27:51,840
thing that I want to hand, but
here's the other thing that I

472
00:27:51,840 --> 00:27:54,920
want to highlight.
OK, so Apple has been a hardware

473
00:27:54,920 --> 00:27:58,000
company through and through from
the beginning, right?

474
00:27:58,000 --> 00:28:00,000
They never really focus on
software.

475
00:28:00,400 --> 00:28:04,680
And what they were doing was
they were partnering up with

476
00:28:04,680 --> 00:28:07,320
other companies to do the
software bit, right?

477
00:28:07,320 --> 00:28:11,200
They had Adobe dude print, they
had Microsoft, but those

478
00:28:11,200 --> 00:28:14,080
companies backstabbed them over
the long run.

479
00:28:14,080 --> 00:28:17,000
And that's why we see the
software move and why Apple

480
00:28:17,320 --> 00:28:19,800
decided to build their own
software and now building their

481
00:28:19,800 --> 00:28:23,000
own hardware.
And I, I really, it really

482
00:28:23,000 --> 00:28:26,040
annoys me when people say that
there's no innovations happening

483
00:28:26,040 --> 00:28:30,600
at over at Apple because the
most innovations are the ones

484
00:28:30,600 --> 00:28:33,560
that you do not see, right?
That's what's innovative,

485
00:28:33,560 --> 00:28:37,800
because if you're making people
jump up into hoops and do

486
00:28:37,800 --> 00:28:40,920
things, that's not really
innovation at all.

487
00:28:40,920 --> 00:28:44,120
But anyways, we can talk about
this for hours.

488
00:28:46,240 --> 00:28:48,080
Thank you, Janae.
Now I think you made some great

489
00:28:48,080 --> 00:28:50,560
points there.
I appreciate you bringing that

490
00:28:50,560 --> 00:28:52,400
up.
OK, So what I'm going to do, I'm

491
00:28:52,400 --> 00:28:55,000
going to jump the line of our
order, not that you knew our

492
00:28:55,000 --> 00:28:57,600
order, but some of us here knows
the order of things.

493
00:28:57,600 --> 00:29:02,360
But I want to get to an AI story
and Nick, as one of our AI

494
00:29:02,480 --> 00:29:06,560
residents here at the Podcasting
Morning that we're going to dig

495
00:29:06,560 --> 00:29:10,000
into this story together.
I want to get his take on it.

496
00:29:10,000 --> 00:29:14,720
And 1st, I want to quickly
remind you that we have, well,

497
00:29:14,720 --> 00:29:16,880
actually, this isn't a reminder
because this is probably the

498
00:29:16,880 --> 00:29:18,680
first official time you're
hearing it.

499
00:29:19,120 --> 00:29:24,600
The Podcasting Morning show will
officially change its name on

500
00:29:24,600 --> 00:29:28,360
May the 4th, appropriately, May
the Fourth be with you.

501
00:29:28,360 --> 00:29:33,160
As a Star Wars fan, I love that
we're choosing that day to make

502
00:29:33,160 --> 00:29:36,840
the change and we're also going
to make another change that day,

503
00:29:36,840 --> 00:29:40,000
not just to the name.
We are going to officially move

504
00:29:40,000 --> 00:29:42,960
the time to 8:00 AM Eastern
Time.

505
00:29:43,520 --> 00:29:48,920
It's time for a bunch of us who
are getting up way too early to

506
00:29:48,920 --> 00:29:52,200
actually get a little bit more
sleep and feel a little more

507
00:29:52,200 --> 00:29:54,960
refreshed.
Not just for this show, but for

508
00:29:54,960 --> 00:29:57,560
the remainder of our day.
I won't be cooking.

509
00:29:57,880 --> 00:29:59,680
My eggs in the middle of the
show.

510
00:29:59,680 --> 00:30:01,280
That's true.
The egg cooking is going to

511
00:30:01,280 --> 00:30:02,480
change.
That's right.

512
00:30:02,520 --> 00:30:04,880
For us, it'll change.
That's kind of crazy.

513
00:30:05,160 --> 00:30:09,560
And I do think that this leads
to bigger opportunities for us.

514
00:30:09,800 --> 00:30:12,880
I think it's going to give us
more guest opportunities, right?

515
00:30:12,880 --> 00:30:16,160
We get turned down all the time
because of 7:00 AM or at least

516
00:30:16,680 --> 00:30:19,760
turn down to come at that time,
and then I'll end up having to

517
00:30:19,760 --> 00:30:21,880
do it record it separately at
another time.

518
00:30:21,880 --> 00:30:25,240
I think that the 8:00 AM time
will open the door to more

519
00:30:25,440 --> 00:30:27,960
guests based on previous
conversation.

520
00:30:28,440 --> 00:30:31,480
I also think that it's
potentially going to be better

521
00:30:31,480 --> 00:30:35,200
for us with discoverability
being on at a later time.

522
00:30:35,360 --> 00:30:38,640
If you haven't noticed, this
room starts to fill up on

523
00:30:38,640 --> 00:30:41,400
Clubhouse and it does on our
video streams as well.

524
00:30:41,920 --> 00:30:47,200
Come like 7:30 to 7:45.
So I really believe that this is

525
00:30:47,200 --> 00:30:51,800
going to be better for us in
multiple ways, and I'm excited

526
00:30:51,800 --> 00:30:54,360
to explore it.
We'll definitely experiment with

527
00:30:54,360 --> 00:30:55,840
it.
In other words, we'll keep an

528
00:30:55,840 --> 00:31:00,640
eye on it and see if it does
actually improve things, and if

529
00:31:00,640 --> 00:31:02,920
it does, great.
If it doesn't, we may make

530
00:31:02,920 --> 00:31:06,280
another switch at some point.
But as of now, May the 4th, we

531
00:31:06,280 --> 00:31:09,960
are moving the time to 8:00 AM
Eastern.

532
00:31:10,200 --> 00:31:13,560
And may the fourth be with you.
May the fourth be with you.

533
00:31:14,400 --> 00:31:17,600
All right, so this AI story I
wanted to get to this is

534
00:31:17,640 --> 00:31:21,280
Speaking of discoverability.
This is 1 quite interesting.

535
00:31:21,280 --> 00:31:25,800
The headline AI Search is
picking podcast winners and it's

536
00:31:25,800 --> 00:31:30,440
not playing fair.
A new Podglomerate piece looked

537
00:31:30,440 --> 00:31:35,560
at what 7 AI tools say when
asked who the important and most

538
00:31:35,560 --> 00:31:40,240
cited voices in podcasting are,
and the results say a lot about

539
00:31:40,240 --> 00:31:44,520
how discoverability is shifting.
The big take away is that AI

540
00:31:44,520 --> 00:31:48,960
tools are already shaping who
gets surfaced, trusted, and

541
00:31:48,960 --> 00:31:52,800
remembered.
But they're also repeating web

542
00:31:52,800 --> 00:31:57,160
bias, rewarding big digital
footprints, and sometimes

543
00:31:57,160 --> 00:32:00,160
getting basic facts flat out
wrong.

544
00:32:00,640 --> 00:32:02,800
So like I said, they tested out
these seven tools.

545
00:32:02,800 --> 00:32:07,920
They did this back in February
using 2 prompts, one about top

546
00:32:07,920 --> 00:32:11,720
podcast leaders and one about
the most cited podcasters in

547
00:32:11,720 --> 00:32:16,840
current LLMS like ChatGPT,
Claude, etcetera, to see how

548
00:32:16,840 --> 00:32:21,240
podcasting is being represented
inside AI powered research

549
00:32:21,280 --> 00:32:23,600
tools.
The article argues that being

550
00:32:23,600 --> 00:32:26,720
mentioned in AI results is
becoming its own kind of

551
00:32:26,720 --> 00:32:30,640
credibility signal, because
those answers can influence who

552
00:32:30,640 --> 00:32:34,040
gets booked, hired, pitched, or
partnered with next.

553
00:32:34,680 --> 00:32:38,840
The name that appeared most
often tended to have I'm sorry.

554
00:32:38,840 --> 00:32:42,520
The names that appeared most
often tended to have a large web

555
00:32:42,520 --> 00:32:46,400
footprints with transcripts,
social content, media coverage,

556
00:32:46,760 --> 00:32:50,960
and broad text presence all
likely helping them show up more

557
00:32:50,960 --> 00:32:54,840
often in AI responses.
Some names that popped up across

558
00:32:54,840 --> 00:32:57,800
multiple tools Ariel
Nessenblatt.

559
00:32:58,040 --> 00:33:00,240
Lauren Passell.
Lex Friedman.

560
00:33:00,680 --> 00:33:04,440
Joe Rogan showing how certain
people are becoming repeated

561
00:33:04,640 --> 00:33:07,120
reference points across AI
systems.

562
00:33:07,480 --> 00:33:11,440
The article says the outputs
skewed heavily toward white

563
00:33:11,480 --> 00:33:15,680
American English speaking men,
especially from long form

564
00:33:15,680 --> 00:33:18,200
interview shows in tech,
science, philosophy and

565
00:33:18,200 --> 00:33:21,400
business, while many other
genres and communities were

566
00:33:21,400 --> 00:33:24,600
barely represented.
And I'll say this about this.

567
00:33:24,640 --> 00:33:27,040
I mean, there are, there are
probably lots of reasons for

568
00:33:27,040 --> 00:33:32,520
this and statistically speaking
and maybe unfortunately, the

569
00:33:32,520 --> 00:33:36,520
American English speaking white
male happens to be the more

570
00:33:36,520 --> 00:33:39,040
common podcaster that we see
right now.

571
00:33:39,720 --> 00:33:42,800
So that does fall in line with
the statistics.

572
00:33:43,360 --> 00:33:47,920
And I really wish we could get
some of these other communities

573
00:33:48,080 --> 00:33:50,360
more involved in the podcasting
space.

574
00:33:50,720 --> 00:33:53,040
So hopefully that will change
over time.

575
00:33:53,640 --> 00:33:57,200
One of the clearest takeaways
for creators is that transcripts

576
00:33:57,200 --> 00:34:00,440
matter.
Conglomerate explicitly says

577
00:34:00,440 --> 00:34:04,080
transcripts are one of the most
important assets for AI

578
00:34:04,080 --> 00:34:09,159
visibility because LLMS rely
heavily on text.

579
00:34:09,159 --> 00:34:14,360
So yes, I know that Apple and
Spotify are now doing it for us

580
00:34:14,960 --> 00:34:16,600
and some other platforms as
well.

581
00:34:16,880 --> 00:34:20,159
But I advise you to keep doing
it for yourself too.

582
00:34:20,880 --> 00:34:23,960
Putting it on your website,
attaching it to other areas,

583
00:34:23,960 --> 00:34:27,840
other forms of media that you
put out there, making sure that

584
00:34:27,840 --> 00:34:31,120
it's coming from you and your
website especially, I think can

585
00:34:31,120 --> 00:34:35,239
go a really long way for you,
especially with not just AI

586
00:34:35,239 --> 00:34:37,679
searches, but SEO searches as
well.

587
00:34:38,199 --> 00:34:40,159
I'm going to go to Ralph first
because he's got his hand up,

588
00:34:40,159 --> 00:34:42,760
and then I'm going to check in
with Nick to get his thoughts on

589
00:34:42,760 --> 00:34:44,679
all of this.
Yeah, and I think one of the key

590
00:34:44,679 --> 00:34:47,920
takeaways to this is make sure
you're mentioning your name,

591
00:34:47,920 --> 00:34:51,600
your superpowers, the things
you're known for in your shows,

592
00:34:51,600 --> 00:34:53,520
because that's going to end up
in the transcript.

593
00:34:53,880 --> 00:34:57,280
And it might sound redundant,
but I can tell you personally, I

594
00:34:57,280 --> 00:35:01,040
do that with my Daily Show.
And now when you do any AI

595
00:35:01,040 --> 00:35:05,320
searches, my name, my genre
comes up as one of the quoted

596
00:35:05,320 --> 00:35:07,040
people.
So it does work, but you've got

597
00:35:07,040 --> 00:35:11,640
to be consistent and intentional
in planting that information in

598
00:35:11,640 --> 00:35:14,280
your show so it ends up in the
transcript.

599
00:35:14,280 --> 00:35:16,240
And a lot of us feel
uncomfortable doing that.

600
00:35:16,400 --> 00:35:19,280
We feel uncomfortable talking
about ourselves or our

601
00:35:19,280 --> 00:35:21,960
superpowers.
But that is what AI is picking

602
00:35:21,960 --> 00:35:23,240
up.
I'll tell you a funny story.

603
00:35:23,600 --> 00:35:26,840
I actually had, I was working on
a script the other day and AI

604
00:35:26,840 --> 00:35:28,920
actually came back to me and
said, but Ralph, that

605
00:35:28,920 --> 00:35:31,280
contradicts what you said on
February the 12th.

606
00:35:31,920 --> 00:35:35,440
And I was like, what?
That's what AI actually said to

607
00:35:35,440 --> 00:35:37,760
me.
O it's listening, it's paying

608
00:35:37,760 --> 00:35:41,040
attention, which means we have
to be intentional in what we're

609
00:35:41,040 --> 00:35:43,800
putting into our show so that it
ends U in the transcript.

610
00:35:44,600 --> 00:35:49,600
Hello AI, my name is Mark Ronik.
I am the CEO of Ironic Media and

611
00:35:49,600 --> 00:35:52,040
I help podcasters podcast
better.

612
00:35:52,040 --> 00:35:57,440
I produce podcasts and I also
coach podcasters as a 20 plus

613
00:35:57,480 --> 00:35:59,920
year podcaster myself.
There we go.

614
00:35:59,920 --> 00:36:01,720
So now I should be here in all
the different.

615
00:36:02,280 --> 00:36:04,680
But that's very valuable, Mark.
And a lot of people don't think

616
00:36:04,680 --> 00:36:07,600
about that because you think,
well, my audience already knows

617
00:36:07,600 --> 00:36:09,280
me.
Well, first of all, maybe your

618
00:36:09,280 --> 00:36:11,720
audience doesn't know you
because they're new to you.

619
00:36:12,000 --> 00:36:15,360
So what might seem sort of icky,
it's not a icky thing, it's

620
00:36:15,360 --> 00:36:16,720
actually a really valuable
thing.

621
00:36:17,280 --> 00:36:20,320
Thank you, Ralph and Nick, I
want to come to you your

622
00:36:20,320 --> 00:36:24,160
thoughts on all of this.
So after reading through the

623
00:36:24,160 --> 00:36:27,720
article, like the answers that
it spit out make sense to me

624
00:36:27,720 --> 00:36:32,000
because you have to remember
like AI isn't its own source of

625
00:36:32,000 --> 00:36:34,720
truth necessarily, especially
when it's doing search engine

626
00:36:34,720 --> 00:36:39,080
related type stuff like it's
going, it's relying on services

627
00:36:39,080 --> 00:36:41,920
like Google to gather its
information.

628
00:36:42,520 --> 00:36:46,280
So when someone like Lex
Friedman is showing up in 90% of

629
00:36:46,280 --> 00:36:50,120
the Google search results when
you type podcasts or podcasting,

630
00:36:50,240 --> 00:36:53,160
it shouldn't be a surprise that
an LLM is going to pick up Lex

631
00:36:53,160 --> 00:36:55,880
Friedman as one of the most
excited podcasters in the

632
00:36:55,880 --> 00:36:58,920
podcasting industry.
I mean, it's the same thing as

633
00:36:59,440 --> 00:37:02,520
Google SEO.
Like the more places you show up

634
00:37:02,520 --> 00:37:04,120
online, more people are going to
find you.

635
00:37:04,480 --> 00:37:09,160
It's just we now have AI to give
you a definitive answer instead

636
00:37:09,160 --> 00:37:11,920
of you having to go pick through
a bunch of different websites

637
00:37:11,920 --> 00:37:13,520
and articles and things like
that.

638
00:37:13,760 --> 00:37:15,640
That was my first initial take
away.

639
00:37:15,640 --> 00:37:17,960
Like it wasn't the results to me
weren't mind boggling or

640
00:37:17,960 --> 00:37:22,800
surprising or like, oh, they're
AI is trying to hide independent

641
00:37:22,800 --> 00:37:24,960
podcasters.
It's just presenting the

642
00:37:24,960 --> 00:37:26,760
information as it sees it.
Yep.

643
00:37:27,400 --> 00:37:30,920
Yeah, absolutely.
And I think it does mean that

644
00:37:31,360 --> 00:37:35,560
even the smaller fish in these
ponds, I think that we still,

645
00:37:35,560 --> 00:37:40,840
again, I think putting as much
text material based on our

646
00:37:40,840 --> 00:37:44,200
podcast, putting that out there
on the Internet as much as

647
00:37:44,200 --> 00:37:47,200
possible, I think can increase
those chances.

648
00:37:47,240 --> 00:37:50,720
But again, yeah, it is going to
still be just like an in other

649
00:37:50,720 --> 00:37:53,200
areas, still going to be hard to
compete with some of the big

650
00:37:53,200 --> 00:37:56,040
names for sure.
But I also think there's some

651
00:37:56,040 --> 00:37:59,080
value in positioning ourselves
as best we can.

652
00:37:59,520 --> 00:38:01,880
Alex, did you want to chime in?
And then we'll hear from Dr.

653
00:38:02,120 --> 00:38:04,920
This makes me mad.
Not the AI part.

654
00:38:05,440 --> 00:38:08,720
It just comes down to one thing,
folks, be creative.

655
00:38:09,680 --> 00:38:11,560
That's it.
You know, Ralph made a good

656
00:38:11,560 --> 00:38:14,080
point.
You're always selling ABC and

657
00:38:14,080 --> 00:38:17,000
there's a lot of ways to be
selling without selling.

658
00:38:17,400 --> 00:38:21,160
And you got to figure out a new
way to market yourself.

659
00:38:21,760 --> 00:38:25,240
And yes, you could do it like
what you just did, Mark, which

660
00:38:25,240 --> 00:38:28,200
is just blatantly say this is
what I do and all this other

661
00:38:28,200 --> 00:38:30,560
stuff.
But there are other ways that

662
00:38:30,560 --> 00:38:33,920
are non intrusive that still get
your point across.

663
00:38:34,080 --> 00:38:38,480
And we as podcasters or content
creators have to come up and

664
00:38:38,480 --> 00:38:43,040
still show up and say the things
that we need to say, but try to

665
00:38:43,040 --> 00:38:47,720
not always be as repetitive.
I know some people will say, oh,

666
00:38:47,720 --> 00:38:49,080
being repetitive is good.
Yeah.

667
00:38:49,520 --> 00:38:52,320
But at the same time, be a
little bit more creative.

668
00:38:52,760 --> 00:38:56,600
We've got a whole bunch of
different genres on here from,

669
00:38:56,880 --> 00:38:58,920
you know, all different types of
things.

670
00:38:59,160 --> 00:39:02,200
Find a way that works for you,
but then also twist it a little.

671
00:39:02,360 --> 00:39:04,360
And I think that's the take away
I get from it.

672
00:39:04,720 --> 00:39:07,520
AI is never going to go away.
So why don't you work with it in

673
00:39:07,520 --> 00:39:08,960
that sense?
Yep.

674
00:39:08,960 --> 00:39:11,040
Thank you, Alex.
Appreciate that take.

675
00:39:11,440 --> 00:39:14,800
Let me go to Dr. and then I'm
going to give Nick the final

676
00:39:14,800 --> 00:39:17,520
word on this story and we'll
move on to the next one.

677
00:39:17,520 --> 00:39:19,640
Go ahead, Dr. OK.
So this is kind of a more of a

678
00:39:19,720 --> 00:39:25,200
fundamental question.
Does it matter where in the

679
00:39:25,200 --> 00:39:29,360
transcript as to if you show up
on AI?

680
00:39:29,360 --> 00:39:34,880
For instance, if my business
client my business coach client

681
00:39:35,320 --> 00:39:38,320
does a mid role, will that be
picked up?

682
00:39:38,840 --> 00:39:43,440
On if it's in the transcripts.
OK, and also this actually

683
00:39:43,440 --> 00:39:48,640
should not be all that hard to
because your intro, I mean, my

684
00:39:48,800 --> 00:39:52,440
my clients intro is, you know,
this is where, you know, if

685
00:39:52,440 --> 00:39:56,200
you're thinking of going from
the, you know, cubicle to the

686
00:39:56,200 --> 00:40:02,120
C-Suite, this is, you know, so
the intro to her show is very on

687
00:40:02,120 --> 00:40:05,440
point as to.
What the show is about, who it's

688
00:40:05,440 --> 00:40:08,080
for and who she is and what she
does.

689
00:40:08,400 --> 00:40:12,840
So that might be a good kind of
thing to remember for your

690
00:40:12,840 --> 00:40:14,800
intros.
Absolutely.

691
00:40:14,800 --> 00:40:17,200
Yeah.
Thank you, Dr. Appreciate that.

692
00:40:17,640 --> 00:40:21,000
And I'm going to give Nick the
final word because Nick

693
00:40:21,000 --> 00:40:24,920
apparently has a spicy take on
this discussion.

694
00:40:24,960 --> 00:40:25,960
Go for it, Nick.
Not.

695
00:40:26,880 --> 00:40:29,640
Necessarily on the discussion
just on this article, because I

696
00:40:29,640 --> 00:40:35,360
feel like the article was very
anti AI in the way that it was

697
00:40:35,360 --> 00:40:38,720
like the answers it gave are
unfair.

698
00:40:39,280 --> 00:40:42,840
And in my opinion the prompts
they ran the kind of quote UN

699
00:40:42,840 --> 00:40:44,760
quote research that they did was
crap.

700
00:40:44,760 --> 00:40:48,880
They left very the prompts were
specific for what they were

701
00:40:48,880 --> 00:40:53,320
asking, but very broad in terms
of how AI operates.

702
00:40:53,680 --> 00:40:57,920
Like just saying, give me the
most named podcasts in the

703
00:40:57,920 --> 00:41:01,480
industry or the most well known
names named podcast in the

704
00:41:01,480 --> 00:41:04,560
industry.
It's got the entire catalog of

705
00:41:04,560 --> 00:41:07,280
podcast to go off of.
There's nothing specific about

706
00:41:07,280 --> 00:41:09,480
that.
And that's not how people search

707
00:41:09,480 --> 00:41:12,640
generally speaking.
And that's definitely not how AI

708
00:41:12,640 --> 00:41:16,120
is going to serve up answers to
you either because AI is

709
00:41:16,120 --> 00:41:20,320
constantly learning about you.
Like ChatGPT knows that Mark

710
00:41:20,320 --> 00:41:23,200
runs Ironic Media and hosts the
podcast in morning chat and

711
00:41:23,200 --> 00:41:26,800
teaches podcasting.
I bet if Mark went into ChatGPT

712
00:41:26,800 --> 00:41:29,280
right now and said, hey, give me
some podcast suggestions and

713
00:41:29,280 --> 00:41:32,360
that's all he said, ChatGPT
isn't going to serve up Lex

714
00:41:32,360 --> 00:41:34,800
Friedman and all these other Joe
Rogan.

715
00:41:35,320 --> 00:41:39,480
ChatGPT is going to be like, oh,
wait, Mark is a podcast coach.

716
00:41:39,720 --> 00:41:43,520
He's a podcast professional.
Let's see if we can find podcast

717
00:41:43,520 --> 00:41:46,640
related stuff or stuff that Mark
is interested in based on what I

718
00:41:46,640 --> 00:41:48,200
know about him.
And that's what it's going to

719
00:41:48,200 --> 00:41:50,520
serve up.
OK, let's let's experiment.

720
00:41:50,920 --> 00:41:53,880
So what should I ask ChatGPT?
Right now I'm logged into my

721
00:41:53,880 --> 00:41:55,880
account.
What should I ask it Nick to see

722
00:41:55,880 --> 00:41:58,800
if it does that?
Let's just, I mean, just be

723
00:41:58,800 --> 00:42:01,400
super broad with it.
Be like, give me some podcast.

724
00:42:01,400 --> 00:42:02,920
I'm going on a road trip.
Give me some podcast

725
00:42:02,920 --> 00:42:06,960
suggestions.
OK, for my road trip, all right,

726
00:42:06,960 --> 00:42:08,560
I wrote.
Give me some podcast suggestions

727
00:42:08,560 --> 00:42:11,800
for my road trip.
Now, of course, ChatGPT is going

728
00:42:11,800 --> 00:42:14,880
to think I'm going on a road
trip and it'll probably start

729
00:42:15,520 --> 00:42:18,720
for the next day telling me.
About that plan your whole road

730
00:42:18,720 --> 00:42:22,760
trip.
So now, so see, Nick, I think

731
00:42:22,760 --> 00:42:27,200
already you could, this could be
going against you because now

732
00:42:27,200 --> 00:42:30,840
what it's asking me is what I'm
in the mood for, right?

733
00:42:30,840 --> 00:42:34,000
It's asking what specific types
of podcasts do I want to listen

734
00:42:34,000 --> 00:42:34,400
to?
True.

735
00:42:34,400 --> 00:42:37,160
Crime.
OK, maybe, maybe reframe it a

736
00:42:37,160 --> 00:42:39,000
little bit, say based on what
you know about me.

737
00:42:39,560 --> 00:42:44,520
What you know about me?
Suggest some podcasts.

738
00:42:45,120 --> 00:42:46,600
All right, let's see what it
says here.

739
00:42:46,600 --> 00:42:51,520
We're a little live experiment
with ChatGPT to see and Nick

740
00:42:51,520 --> 00:42:53,160
while we're waiting for it to
respond.

741
00:42:53,160 --> 00:42:57,680
Do you think though?
Do you still agree that putting

742
00:42:57,680 --> 00:43:02,720
out your own transcripts is
going to help you in some regard

743
00:43:02,960 --> 00:43:05,360
with searches both on AI and
SEO?

744
00:43:06,000 --> 00:43:08,680
Yeah, I mean, it should go
without saying, like the more

745
00:43:08,680 --> 00:43:13,000
text you have on the page, the
more AI can learn about you and

746
00:43:13,000 --> 00:43:15,120
your show and what the episodes
are about.

747
00:43:15,120 --> 00:43:17,080
And it's just going to, it's
going to be more information for

748
00:43:17,080 --> 00:43:20,280
it to go off of if you just have
a title for your podcast

749
00:43:20,280 --> 00:43:22,440
episode.
And that's the only thing AI CS

750
00:43:23,000 --> 00:43:25,520
is probably going to skip over
it because it can't validate

751
00:43:25,520 --> 00:43:28,480
information.
It can't ensure that what it's

752
00:43:28,480 --> 00:43:30,840
providing is accurate.
And the same goes for Google.

753
00:43:31,040 --> 00:43:35,640
That's why SEO became so tricky
and so convoluted was because

754
00:43:35,640 --> 00:43:38,040
people just put a bunch of
keywords in the titles of all

755
00:43:38,040 --> 00:43:41,520
their articles at the beginning.
And Google was like, Oh my gosh,

756
00:43:41,960 --> 00:43:45,520
it says that Nick Nelbach is the
best podcaster in the world

757
00:43:45,520 --> 00:43:48,200
because this article says Nick
Nelbach is the best podcaster in

758
00:43:48,200 --> 00:43:50,240
the world.
And then Google was like, wait a

759
00:43:50,240 --> 00:43:52,800
minute, we should probably do
some verification and we should

760
00:43:52,800 --> 00:43:56,160
do some checks before we just
start serving that up to people

761
00:43:56,160 --> 00:43:57,960
that are searching for the best
podcaster in the world.

762
00:43:58,280 --> 00:44:02,200
And that's where it it became
more intense to start ranking

763
00:44:02,200 --> 00:44:04,600
because they're looking at a lot
more factors and they're seeing

764
00:44:05,080 --> 00:44:08,160
other, other sources saying that
Nick is the best podcaster in

765
00:44:08,160 --> 00:44:10,480
the world.
Or is it just one random crap

766
00:44:10,480 --> 00:44:12,680
website that says that?
And AI is going to do the same

767
00:44:12,680 --> 00:44:14,280
thing, right?
So.

768
00:44:14,400 --> 00:44:16,760
Let's see what your result is,
and then I have one last thing

769
00:44:16,760 --> 00:44:17,920
to wrap up with.
OK, cool.

770
00:44:17,920 --> 00:44:21,960
My results do not mention
anything about Mark Ronic

771
00:44:21,960 --> 00:44:25,120
podcasting, morning chat or
anything else related to me.

772
00:44:25,360 --> 00:44:28,680
It's given me a bunch of it did
give me pod news.

773
00:44:28,680 --> 00:44:33,480
It gave me podcast answer Man
profit podcast, but it did not

774
00:44:33,480 --> 00:44:37,360
give anything about me.
And it also gave me some Marvel

775
00:44:37,400 --> 00:44:39,800
podcasts and Star Wars podcasts
as well.

776
00:44:39,800 --> 00:44:43,320
So it it is thinking about me
and and giving me that.

777
00:44:43,320 --> 00:44:46,320
So then I actually pushed it
further and says how about

778
00:44:46,320 --> 00:44:52,040
podcasts about podcasting?
And PMC is not listed whatsoever

779
00:44:52,120 --> 00:44:55,000
here, but maybe that's because
it knows that, right?

780
00:44:55,000 --> 00:44:57,840
Like it knows that's my own show
and it's not suggesting it.

781
00:44:58,680 --> 00:45:00,680
Yeah.
And more, more, what I wanted to

782
00:45:00,680 --> 00:45:05,200
see with like this experiment is
that it is, it's serving up

783
00:45:05,520 --> 00:45:10,680
shows based on your interests
because it knows who you are.

784
00:45:10,680 --> 00:45:12,880
It's not necessarily going to
serve up, serve up podcasting,

785
00:45:12,880 --> 00:45:17,120
morning chat necessarily, but
it's serving up shows about you.

786
00:45:17,840 --> 00:45:20,120
So that that's why I had an
issue.

787
00:45:20,720 --> 00:45:22,960
Can I interject something there?
Yeah, because Nick, I did the

788
00:45:22,960 --> 00:45:26,720
same experiment to Mark did.
And what came back was based on

789
00:45:26,720 --> 00:45:29,320
everything I know about you,
your mix of accounting

790
00:45:29,320 --> 00:45:32,800
expertise, coaching focus, faith
driven content, and creator

791
00:45:32,800 --> 00:45:35,560
accounting positioning.
You don't need generic podcast

792
00:45:35,560 --> 00:45:38,520
recommendations.
You need shows that sharpen your

793
00:45:38,520 --> 00:45:40,720
business coaching framework,
audience building and

794
00:45:40,720 --> 00:45:43,880
monetization, faith and purpose
alignment, and high level

795
00:45:43,880 --> 00:45:45,560
thinking for creators and
entrepreneurs.

796
00:45:45,720 --> 00:45:49,360
Here's a curated list that fits
you, not just top charts.

797
00:45:49,600 --> 00:45:52,960
And it went with The Game with
Alex Hormuzi is the first one.

798
00:45:53,200 --> 00:45:56,720
And then the second one was the
Andy Stanley Leadership Podcast.

799
00:45:56,720 --> 00:45:59,800
So it did exactly what we
thought it would do actually.

800
00:46:00,640 --> 00:46:05,120
I love that because that to me
the article poses it in such a

801
00:46:05,120 --> 00:46:08,960
general broad like that the AI
knows nothing about you kind of

802
00:46:08,960 --> 00:46:12,360
stance and that's not the case.
Like everybody that if you

803
00:46:12,640 --> 00:46:14,360
everybody listening to right
now, you go do that.

804
00:46:14,720 --> 00:46:17,240
I bet we all get served up
different podcasts.

805
00:46:17,520 --> 00:46:21,720
Yeah, I got packed one.
To me, yes, their experiment was

806
00:46:21,760 --> 00:46:24,800
showing the same podcasts across
all these different platforms,

807
00:46:24,800 --> 00:46:28,360
but it's going off a basis of I
don't know anything about this

808
00:46:28,360 --> 00:46:31,280
person, I just have the Internet
to feed me.

809
00:46:31,920 --> 00:46:33,760
Basically one of the most talked
about podcasts.

810
00:46:34,160 --> 00:46:36,600
It's not catered or curated in
any way.

811
00:46:36,600 --> 00:46:39,280
And that's not how the vast
majority of users are going to

812
00:46:39,280 --> 00:46:41,720
be able to use AI or how they're
going to use AI.

813
00:46:42,280 --> 00:46:45,080
That's why I had a problem with
the article in the experiment

814
00:46:45,080 --> 00:46:47,600
themselves.
Well, that makes sense and I

815
00:46:47,600 --> 00:46:50,440
appreciate you sharing that
perspective as well.

816
00:46:50,440 --> 00:46:53,560
I think that's important.
By the way, I just went flat

817
00:46:53,560 --> 00:46:55,560
out.
I just said to it who are the

818
00:46:55,560 --> 00:46:59,800
top people that talk about and
or teach about podcasts?

819
00:46:59,800 --> 00:47:07,360
And as far as my name goes, I am
not listed in there by from Chat

820
00:47:07,360 --> 00:47:11,400
GPTI.
But what I did do is, and I'm

821
00:47:11,400 --> 00:47:13,480
not going to get into it all
right now because it's quite a

822
00:47:13,480 --> 00:47:16,720
long answer actually, I told it
to not sugar sugarcoat this

823
00:47:16,720 --> 00:47:19,040
answer.
And to be honest, I asked why

824
00:47:19,040 --> 00:47:21,920
aren't I listed among that
group?

825
00:47:22,560 --> 00:47:25,840
And it says honestly, because
you're not widely positioned

826
00:47:25,840 --> 00:47:29,320
that way in the broader market.
So this is actually going to be

827
00:47:29,320 --> 00:47:32,080
interesting for me to dig into
because like I said, it is long

828
00:47:32,080 --> 00:47:34,960
and I'm not going to sit here
and read all of it why as to

829
00:47:34,960 --> 00:47:38,520
why, But I am going to read into
this and see.

830
00:47:38,520 --> 00:47:41,720
Maybe it's going to give me some
insight on what I need to be

831
00:47:41,720 --> 00:47:44,240
doing better to get more
visibility.

832
00:47:44,760 --> 00:47:46,240
We'll see.
So who was?

833
00:47:46,240 --> 00:47:47,320
That oh, go ahead, put your
name.

834
00:47:47,320 --> 00:47:48,120
Oh.
Go ahead.

835
00:47:48,120 --> 00:47:51,400
That was J Go ahead and Nick.
The last thing that I wanted to

836
00:47:51,400 --> 00:47:53,200
add to this because we were
talking about getting the

837
00:47:53,200 --> 00:47:56,240
transcripts on the website and
that improving visibility and it

838
00:47:56,240 --> 00:47:59,520
is true, it will and it will
provide better visibility for

839
00:47:59,520 --> 00:48:02,480
your specific episodes.
I think AI is going to have a

840
00:48:02,480 --> 00:48:05,920
harder time combining all of the
transcripts for all of your

841
00:48:05,920 --> 00:48:08,560
episodes and being like, this is
what the show was about unless

842
00:48:08,560 --> 00:48:12,160
specifically asked to do so.
But where I think a lot of

843
00:48:12,640 --> 00:48:17,360
podcasters, creators can take
advantage of the current

844
00:48:17,360 --> 00:48:23,200
SEOAISEO kind of space is what a
lot of SEO people are doing

845
00:48:23,200 --> 00:48:24,960
right now.
A lot of business owners and

846
00:48:24,960 --> 00:48:27,440
agency owners and things like
that are doing on their websites

847
00:48:27,880 --> 00:48:30,960
and that's creating just stand
alone landing pages on their

848
00:48:30,960 --> 00:48:34,600
websites, hatering to that type
of content that someone's going

849
00:48:34,600 --> 00:48:38,560
to search.
So Mark, for you on PMCI would

850
00:48:38,560 --> 00:48:44,280
say create a landing page that
talks about empowered podcasts

851
00:48:44,280 --> 00:48:45,840
or your coaching experience.
Let's go there.

852
00:48:46,240 --> 00:48:49,600
Just a page talking about your
coaching experience, how long

853
00:48:49,600 --> 00:48:53,280
you've been doing it, what your
background is, the types of

854
00:48:53,280 --> 00:48:58,640
shows you've worked with and
keen on keywords like podcast

855
00:48:58,640 --> 00:49:02,920
coaching or podcast production
agencies, things like that.

856
00:49:02,920 --> 00:49:05,480
And this is just going to be a
page that has a URL.

857
00:49:05,480 --> 00:49:08,440
It's not something that your
website necessarily.

858
00:49:08,440 --> 00:49:10,760
Like if you go to the home page
of Ironic Media, you're not

859
00:49:10,760 --> 00:49:12,800
going to click on a link that
takes you to that page.

860
00:49:13,360 --> 00:49:15,720
But if someone goes in the
search results, in the search

861
00:49:15,720 --> 00:49:19,680
podcast production agencies, you
could show up there and they're

862
00:49:19,680 --> 00:49:23,800
going to click and land on that
specific page that then takes

863
00:49:23,800 --> 00:49:25,320
them everywhere else on your
page.

864
00:49:25,320 --> 00:49:28,000
But it's not like it's a stand
alone landing page.

865
00:49:28,520 --> 00:49:32,720
And the reason I say this is so
my brother works in SEO like

866
00:49:32,720 --> 00:49:36,360
that is his job.
He does SEO for fashion brands

867
00:49:36,360 --> 00:49:40,640
and he's done experiments like
this where he set up dozens of

868
00:49:40,640 --> 00:49:44,000
landing pages about his company,
like SEO brands for fashion

869
00:49:44,000 --> 00:49:49,920
agencies, SEO brands for fashion
in North Carolina, SEO agencies

870
00:49:49,920 --> 00:49:52,600
for whatever, clothing brands,
whatever.

871
00:49:52,600 --> 00:49:56,720
And he was starting to show up
in all of these places, and AI

872
00:49:56,720 --> 00:50:00,000
was starting to pick him up
because he's got these pages

873
00:50:00,000 --> 00:50:02,680
saying that he does SEO for
fashion brands.

874
00:50:03,200 --> 00:50:06,840
And all it is is a single page.
I guess he's covering a broad

875
00:50:06,840 --> 00:50:09,320
range of keywords.
So he's got multiple single

876
00:50:09,320 --> 00:50:14,400
pages that link and point to his
page, but it's allowing AI to

877
00:50:14,400 --> 00:50:17,080
see information based on what
someone's actually searching

878
00:50:17,080 --> 00:50:19,720
for.
And when he ran this test, he

879
00:50:19,720 --> 00:50:23,840
set up his own separate AI and
he said that I own a fashion

880
00:50:23,840 --> 00:50:25,040
company.
This is what I do.

881
00:50:25,040 --> 00:50:28,000
Like he gave himself a persona
and then he said, I'm looking

882
00:50:28,000 --> 00:50:30,400
for SEO agencies to help me grow
my brand.

883
00:50:30,920 --> 00:50:33,720
That's all he said.
And the AI saw, OK, he, he works

884
00:50:33,720 --> 00:50:36,680
for a fashion brand.
We need to find SEO agencies

885
00:50:36,680 --> 00:50:40,200
related to fashion brands.
And it served up his answers or

886
00:50:40,200 --> 00:50:42,280
served up his pages every single
time.

887
00:50:43,280 --> 00:50:46,240
So he's able to game the system
a little bit based on what he

888
00:50:46,240 --> 00:50:49,480
knows about his audience and
what AI likely knows about his

889
00:50:49,480 --> 00:50:50,880
audience.
So that's how we have to be

890
00:50:50,880 --> 00:50:53,640
thinking.
AI can be serving your audience

891
00:50:53,640 --> 00:50:57,160
directly to you and you have to
have something on your website

892
00:50:57,160 --> 00:51:01,040
that says, hey, this is me and
this is what I do so that AI can

893
00:51:01,040 --> 00:51:03,800
draw that connection and say,
OK, yeah, this is the website or

894
00:51:03,800 --> 00:51:06,600
this is the person that I need
to provide to the user.

895
00:51:07,200 --> 00:51:10,280
This is really long winded.
Yeah, it's long winded, but

896
00:51:10,280 --> 00:51:13,360
hopefully.
Yeah, it's long winded and it's

897
00:51:13,360 --> 00:51:15,120
actually, I think really
helpful.

898
00:51:15,120 --> 00:51:20,080
You just gave a recipe for any
of us to really apply to try to

899
00:51:20,080 --> 00:51:22,760
get better searchability,
discoverability.

900
00:51:22,760 --> 00:51:24,160
So yeah, thank you for that,
Nick.

901
00:51:24,160 --> 00:51:26,480
And I know Janae is chomping at
the bit.

902
00:51:26,480 --> 00:51:30,200
Go ahead, Janae.
Yeah, excellent tips, Nick.

903
00:51:30,280 --> 00:51:34,760
Those are really amazing.
And if you go back into as you,

904
00:51:34,760 --> 00:51:38,320
if you go back into how websites
have been building and the

905
00:51:38,960 --> 00:51:43,080
advice that a lot of businesses
would get was, hey, you need to

906
00:51:43,080 --> 00:51:45,040
have blog posts.
You need to have case studies.

907
00:51:45,040 --> 00:51:49,560
You need to have textual stuff
on your website so that Google

908
00:51:49,560 --> 00:51:52,160
can index you so that Google
can, you know, serve up your

909
00:51:52,160 --> 00:51:54,360
pages.
And Mark, when I went to

910
00:51:54,360 --> 00:51:56,760
ironicmedia.com, I don't see any
of that.

911
00:51:56,760 --> 00:51:59,560
I mean, I see about page and I
see some case studies, but there

912
00:51:59,560 --> 00:52:03,560
are again, links to the products
and clients that you have.

913
00:52:03,840 --> 00:52:06,160
What you need is actual case
studies.

914
00:52:06,160 --> 00:52:11,240
You know what's what chat or
sorry, the bots can go and read

915
00:52:11,800 --> 00:52:14,760
as textual content.
That's something that you would

916
00:52:14,760 --> 00:52:18,120
want on ironic media.
Again, that would include the

917
00:52:18,120 --> 00:52:21,040
about page, the services you're
offering, how many experience

918
00:52:21,040 --> 00:52:25,240
you have, Blockbuster on your
experience, those kind of things

919
00:52:25,240 --> 00:52:28,920
that are also going to help
massively as you put those

920
00:52:28,920 --> 00:52:30,080
things together.
Thanks.

921
00:52:30,200 --> 00:52:32,360
Yeah, thank you.
Thanks for all the tips and

922
00:52:32,360 --> 00:52:34,160
advice, gang.
I appreciate that.

923
00:52:34,160 --> 00:52:37,080
And Nick, you are off stage.
I had to move you off because

924
00:52:37,080 --> 00:52:39,800
you didn't unmute and I think
you were going from your car to

925
00:52:39,800 --> 00:52:42,280
your office.
So I just wanted to eliminate

926
00:52:42,280 --> 00:52:46,080
the distractions and thank you
again for that breakdown.

927
00:52:46,400 --> 00:52:49,760
Unfortunately, we're running out
of time here to keep going with

928
00:52:49,760 --> 00:52:51,640
some stories that we had planned
for you.

929
00:52:51,640 --> 00:52:54,480
I'll let you know.
We'll either save them for next

930
00:52:54,480 --> 00:52:58,080
Wednesday or we might even bring
up a couple tomorrow on

931
00:52:58,080 --> 00:53:01,360
tomorrow's show because there
are all sorts of tech updates to

932
00:53:01,360 --> 00:53:05,560
share with you, new tools, both
hardware and software that I

933
00:53:05,560 --> 00:53:09,240
think is worth a discussion.
So come join us tomorrow because

934
00:53:09,240 --> 00:53:12,040
it actually fits appropriately
with our theme for tomorrow

935
00:53:12,040 --> 00:53:14,720
because Thursdays we like to
talk a little when we can.

936
00:53:14,720 --> 00:53:16,720
We like to talk a little more
tech and tools.

937
00:53:16,960 --> 00:53:18,840
So that could be very
appropriate.

938
00:53:18,840 --> 00:53:22,560
So come join us tomorrow as we
discuss that.

939
00:53:22,840 --> 00:53:26,960
And a reminder, we do it every
morning live, 7:00 AM Eastern.

940
00:53:26,960 --> 00:53:30,320
You can learn where to catch us
all the different ways you can

941
00:53:30,320 --> 00:53:34,960
catch us at Podcasting Morning
chat.com/join us.

942
00:53:35,320 --> 00:53:39,840
So until tomorrow, make it a
great day everybody take care.