445. How the Pre-Interview Creates Better Stories Every Time

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Good morning podcasting.
Morning Chat Today is Friday,

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January 30th, 2026 and today pre
interviews, podcast prep and

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honest conversations with Ralph
Estep filling in for me, sharing

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practical strategies and fixes
for smoother guest episodes.

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So if you're listening live on
Clubhouse, hit the share button,

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bottom left hand side of the
screen and share it.

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However, Clubhouse lets you.
And if you're catching us via

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podcast, YouTube, LinkedIn,
please share this episode with a

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fellow podcaster.
And now give us about 30 seconds

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and we'll get things rolling.
Thanks for being here.

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Well, good morning friends.
Welcome to podcasting Morning

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Chat.
I am Ralph Estep junior filling

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in for Mark and I'm super happy
to be joining you today.

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On this Friday, I want to
introduce others on stage.

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We have producer Ashley Feller.
We have Alex Baelish, BC

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Babbles, Sid Meadows, Nick
Naubach, Matthew Bliss and Dr.

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Face, so I just want to thank
everybody for joining us today.

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Today we're going to be talking
about pre interviews and I

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wanted to start off with this.
I truly believe the best

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interviews don't start when you
hit record.

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They start before the guest even
shows up.

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Because we've all had that
moment when you hit record and

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you realize that you and your
guest are not on the same

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planet, maybe not even on the
same universe.

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So I've asked Ashley to put up a
polling question here.

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Quick show of hands and I want
everybody to jump in here and

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answer this question as we get
started.

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Quick show of hands.
Do you do a pre interview every

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time?
Do you never do it or only when

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you're unsure about the guests?
I really wanted to start our

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discussion today with that
polling question, Ashley.

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So if you could put that up and
if anybody wants to comment, you

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know, throw your emoji up there.
I'll do my best to to keep an

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eye on that, but go ahead BC.
And for me, it's definitely pre

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interview every single time.
You know, I like to really get

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past those kind of introductory
questions because for me, the

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more actionable the conversation
can be for my audience that I

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always want to provide insights
for the better.

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And I feel like if I spend too
much time with all those

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introductory questions, like who
are you?

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What have you done, yadda,
yadda.

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Not that they don't get that
chance still that my guest does,

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but if we can really take what
their thought leadership is from

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the get go and really going to
go ahead and like put that into

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what the purpose of the episode
is, I find that's a lot more

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productive and a lot better for
the audience.

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Actually, I can't see the
polling question.

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Can you say what the results are
on the polling question if we

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got any results so far?
Right now we have 60% at all the

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time and 40% at Nope, never.
Thank you very much.

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Here's why I want to talk about
this today because in a lot of

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ways, some people think that a
pre interview is really just

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busy work.
And having done some interviews

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and interviewing other people, I
don't see it that way.

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I really see them as being
insurance and truly I see them

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being 5 things.
And that's kind of what I want

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to start the discussion with
today.

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Here's the five things that I
think an effective pre interview

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doesn't.
And I hope we get into a

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discussion today about what
makes an effective pre

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interview.
What's the purpose of that?

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But here's the five things I
think we really should be

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looking at.
Alignment, efficiency, quality,

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safety and confidence.
I think those are the big 5

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things.
So here's a question I have for

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everybody and I would love for
everybody to jump in, is what

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problems have pre interviews
prevented for you?

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That's the first question.
And the second question is

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what's the worst?
We should have clarified this

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moment you've ever had with a
guest.

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So what have you used pre
interviews?

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What have they prevented for
you?

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And what's the worst we should
have clarified this moment

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you've ever had with a guest.
So what have you used pre

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interviews, what have they
prevented for you and what's the

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worst we should have clarified
this moment you've ever had with

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a guest?
Does anybody want to jump up?

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Go ahead, Nick.
I had a couple instances where

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I'd be talking with a potential
guest and they'd send me like a

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one sheet or kind of like a a
rundown of their experiences.

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And I went into a pre interview
with a certain idea in my head

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of how I envisioned that
interview going just based on

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the 1 sheet.
And after having the pre

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interview, realizing my
conception of what they're doing

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or how they're doing what
they're doing was way off.

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And it allowed me to actually
better frame the episode.

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Once we got into the real
interview, it would have just

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been disastrous.
I would have been talking out of

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left field and.
I guess it would have.

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Been like, what do you what do
you mean?

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It helped clarify a lot of
things.

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Just having that little
conversation and really getting

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to understand where the guess is
at.

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And one thing that I really like
to do in all of the interviews

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is ask the guests what they're
most excited about right now.

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Like in their business, I
interviewed entrepreneurs and

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all that because that to me,
like if you can start talking

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about stuff that the guest is
excited about, they're going to

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start opening up, they're going
to want to be involved in that

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conversation.
So it was for me always.

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Yeah, they're a professional.
They do this, they do that.

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But what are you most excited
about right now?

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That tends to open the door for
a lot of really interesting

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conversations.
I think that's one of the main

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benefits.
It really does open up the door

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to conversations and you might
not know those things when

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you're just doing some research
or maybe you reached out to them

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to do an interview.
So great point, Nick, Does

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anybody else want to share
something that pre interview has

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worked or sometime that a pre
interview has caught, you know,

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prevented a big problem?
Because that's really what we're

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talking about today.
I want to get into some some

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what's here in a few minutes,
but I wanted to give everybody

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an opportunity if they've had
that scenario where, oh man, I'm

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so happy I did this pre
interview because it stepped off

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some big problem.
Well, let's jump right into the

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what of this.
I think that's something that we

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really need to cover today is
and that is what should a pre

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interview cover?
And I think that there's really

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five things that a pre interview
should cover.

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And I think these things are the
things that make it solid.

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And the first one of those I
think is outcome.

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And when you're talking to the
person you're going to

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interview, what do you want the
listener to think, feel or do

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when the episode ends?
I think that's something that's

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really important to discuss in
that pre interview.

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What is the outcome that you're
hoping from this episode?

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The second thing I think it was
really helpful to talk about is

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what I call your story
inventory.

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And this is kind of what Nick
was talking about a little bit a

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few minutes ago.
Give me two or three stories you

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can tell in 60 or 90 seconds.
Because honestly, I think that's

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going to give you a good idea of
this person's ability to tell a

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story.
Are they going to be able to

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capture your audience?
Are they going to be able to

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convey information?
Honestly?

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I think another thing it does is
it gives you a chance to listen

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to their audio quality.
You'll get a feeling for whether

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they are going to need some, you
know, improvement on their

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audio.
You can work that out ahead of

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time.
Maybe they've got some some

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issues with room noise and
things like that.

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The third thing I think really
should cover is what I call

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boundaries and landmines.
And these, these are the things,

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you know that anything off
limits discussion, anything that

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you don't want to be asked.
Are there things that you

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definitely want to be asked?
Are there any sensitive topics

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that that we should handle
carefully?

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You might be interviewing
somebody that's been through

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trauma or somebody that's had
difficulties in their lives at

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BC.
Go ahead and jump in while we're

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here and then I'll move on to
the next piece.

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That's a great point.
I have spoken to a lot of

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entrepreneurs who do allocate a
big part of their pivot in life

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to a traumatic experience.
And I do always want to let them

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know.
I never poke at that, but I do

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want to, you know, tap into that
enough to where we understand

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how that does feed into how you
ultimately found the innovation

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to bring yourself to where you
currently are.

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So for me, it's always about
letting them know.

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I do want to harness that to a
great degree for the

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conversation, but I never want
to what sort of I'm looking for.

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I never want to take advantage
of it.

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One of the things I like to do,
I don't really consider it a pre

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interview before we go on.
We have like a a chat and and I

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always ask them what's off
limits?

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What are they promoting?
Was there something that I can

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set them up?
I don't say it that way, but you

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know, what are you promoting so
that I can get you to where you

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want to go?
Because I think to BC's point,

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you know, you want to make sure
that you put them in a position

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to be successful, but you also
have to do your job.

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When I do an interview, it might
be a 7 minute celebrity

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interview.
I don't have the time to to do a

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pre interview.
There is no such thing as a pre

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interview.
You just have to kind of go, and

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that's a problem because
sometimes actors don't like to

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answer stuff in good bites.
You think they would, but they

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don't.
So you really have to kind of

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push them.
But to your point, you know,

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yes.
And what's off limits versus

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what's what they're promoting, I
think that that gives them a

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sense of ease that you're on
their side.

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And I think that's the thing,
because you're part of that

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team.
Alex, do you find that these

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celebrities do not want to do a
pre interview and they just not

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willing to do that?
Is that what you're saying that?

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They don't want to.
We don't get the opportunity

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because we're in a queue.
We have somebody right after us

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and we have somebody right
before us.

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Now I have done interviews where
we've brought people on to the

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show themselves and we have a
quick conversation, checking

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audio, checking, all that kind
of stuff.

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And then again, I just, I go
over, hey, listen, is there

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anything off limits?
Is there anything you're trying

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to promote?
And then that's pretty much my

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Chronicle pre interview, but we
don't have anything that

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elaborate.
Go ahead Sid, I saw you wanted

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to make a comment.
I was just going to say 99.9% of

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the time I do a pre interview,
there's an occasional time where

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I don't and that's typically if
I know the person really, really

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well.
But other ones I do with

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everybody else.
And part of my goal with the pre

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interview is just to get them
comfortable with being behind

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the mic, get them comfortable
with the idea of being on a

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podcast and sharing their story
and talking.

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Because, you know, my goal with
the podcast is that, you know,

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people feel like that we're at a
coffee shop having a regular

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conversation and they're
eavesdropping on that

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conversation.
So I just want them to be really

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comfortable and not stiff and
not stale and not reserved, but

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just have a natural
conversation.

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So I try to make sure that
they're comfortable with me and

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the types of questions I asked
because I kind of, I kind of do

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the pre interview like it's the
show and asking questions that

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I'm likely going to ask, trying
to pull things out of them.

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But I really enjoy the pre
interview too, because it does

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give me another level of
connection with my guests.

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And that's part of what I'm
trying to do is to build, you

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know, a group of I'm trying to
build connection with people,

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build relationships.
Very good point, Said.

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Let me go to Matt.
Matt, go ahead.

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I just want to elaborate on
something that BC brought up the

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traumatic perspective because I
had as a podcast editor very

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early on, I was working for a,
an Australian podcast called

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Konsugi Heroes.
They actually have a ton of

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podcasts, but someone that I
worked with who was a host at

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the time had a very specific
process for talking to the types

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of guests that they brought on.
Now these guests are dealing

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with all kinds of trauma.
You know, it's Konsugi Heroes is

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the idea that you build yourself
up from being broken to be more

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valuable than you were before.
And it could be someone who's

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sharing a story of how they lost
their child in childbirth and

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then their husband or wife
cheated on them several times

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until they realized what was
actually going on.

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Or it could be the loss of a
loved one or a deep childhood

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trauma that then LED into
alcoholism and addiction and all

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those kinds of things.
Very heavy stuff.

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So the host that I was working
with at the time, Evelyn Clark,

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that I actually had on my show
for an episode, she had a very

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specific process that she went
through with every guest that

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included a pre interview and a
little bit of post interview

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time as well.
Just to make sure that it was a

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very safe space for them to
share what they were talking

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about.
And it's really funny.

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At one point in the future,
perhaps I'll share a little bit

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about what her process was like
because we could actually chart

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the way that she wanted to wind
through the conversation with

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the guests.
But the important thing is that

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pre interview was the time when
they would connect.

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They would share what they would
like to discuss, potentially

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what they wouldn't like to
discuss.

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But it was that connection,
creating that space that was the

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huge advantage.
But suffice to say, navigating

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those conversations can be hard
in the moment when someone's

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experience could change in the
week that it takes to go from

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the pre interview to the actual
interview.

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And the skill of being inside
that interview is sometimes more

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valuable again.
But that connection, dealing

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with potentially traumatic
events, having a process for

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that you can do through a pre
interview is absolutely

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valuable.
I think too many people opt for

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the roar and try to get the
scoop to get that raw emotion in

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the interview as well, but that
that's got to be a spot where

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the pre interview shines the
most.

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You don't want to do it in the
recording.

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I think that's brilliant.
I think what you just said is

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right on point and and I feel
for the people in that

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situation.
And I think in that particular

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case, the pre interview has has
got to be a major important

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thing.
And the other thing that I want

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to talk about in a pre
interview, I think another thing

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that I think you need to include
is proof and and specifics.

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Are there any numbers, dates,
names or results that we can

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reference accurately in the
episode that we're getting ready

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to record?
And then and Alex kind of talked

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about this, you know, if
listeners want more, you know,

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what's 1 best next step?
Because the thing I've seen a

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lot of people do is, you know,
we always say have one clear

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call to action.
Unfortunately, I've listened to

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shows where somebody came in to
be interviewed and they've got a

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00:14:26,600 --> 00:14:30,960
laundry list of things and it's
so complicated for the listener

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to really dive into that.
So I think that's another thing

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that you can do in the pre
interview is really narrow it

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down to one link or one offer
one action.

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I will tell you when I go on
someone else's show, I design

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usually a landing page just for
that show to give them something

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that they can use to as a, as a
key take away.

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00:14:49,760 --> 00:14:53,240
And I think one of the ways that
you can reinforce that is during

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the pre interview.
But I've got to be honest with

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00:14:54,880 --> 00:14:56,800
you.
I'm on pod Match and actually

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you can probably put a link, an
affiliate link for PMC for pod

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00:14:59,920 --> 00:15:02,280
match.
But I'm surprised how many

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people on pod match don't
require pre interviews and how

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00:15:06,320 --> 00:15:08,160
many you know, just don't even
think about it.

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For me, I don't do a ton of
interviews sitting down with

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people.
I go on other shows a lot of

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times up for me, I don't know
that I want to go on a show that

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I haven't done a pre and reverse
because I want to get to know

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the host.
I'll give you a great example of

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00:15:21,840 --> 00:15:23,480
this.
I was doing 1, I think it was

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00:15:23,480 --> 00:15:25,520
last summer.
A person asked me to come and be

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00:15:25,520 --> 00:15:27,600
on their show and I kind of
looked a little bit.

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00:15:27,600 --> 00:15:28,720
I listened to a bit of the
episode.

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00:15:28,720 --> 00:15:30,720
It sounded like it was strong.
But we're in the middle of the

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00:15:30,720 --> 00:15:34,920
interview and I guess she was in
a in a college library and about

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00:15:34,920 --> 00:15:37,440
3/4 into their interview,
there's a knock at the door and

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00:15:37,440 --> 00:15:38,960
somebody screams, you got to get
out of here.

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00:15:38,960 --> 00:15:41,360
So we're in the middle of this
interview.

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We hadn't done a preview thing.
We had this problem where she

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was basically somebody was
coming in on her.

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00:15:45,880 --> 00:15:49,400
So and I had another situation
actually where I went into the

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interview and the host audio was
horrible.

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00:15:53,320 --> 00:15:56,280
And the whole time I'm thinking,
I don't want to have my brand

315
00:15:56,280 --> 00:15:58,600
associated with this.
And my audio was good.

316
00:15:58,800 --> 00:16:01,480
It was better than good, but
their audio was terrible.

317
00:16:01,480 --> 00:16:03,080
But but go ahead, Matt, I want
to go to you now.

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00:16:03,440 --> 00:16:06,560
This is an important thing I
think, and places like Pod Match

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00:16:06,560 --> 00:16:10,920
would be rife with it.
People I think get podcaster

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00:16:10,920 --> 00:16:13,400
confidence.
I think they get a few episodes

321
00:16:13,400 --> 00:16:15,680
under their belt and they're
like pre interview, shme

322
00:16:15,680 --> 00:16:17,760
interview.
I can, I could do this stuff.

323
00:16:17,760 --> 00:16:20,080
It's it, it's just me talking
into the microphone.

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00:16:20,080 --> 00:16:21,560
I've done that 100 times, it's
fine.

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00:16:22,040 --> 00:16:25,040
And because Pod Match is the
kind of place where you can be a

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00:16:25,040 --> 00:16:28,600
guest whilst also being a
podcaster, that kind of

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00:16:28,840 --> 00:16:32,000
confidence starts to spin up a
little bit quickly because you

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00:16:32,000 --> 00:16:34,240
presume everyone else is a
podcaster as well.

329
00:16:34,920 --> 00:16:37,040
But like all the things you're
saying, the pre interview gets

330
00:16:37,040 --> 00:16:39,560
all that stuff out the way.
I wouldn't say it's a Dunning

331
00:16:39,560 --> 00:16:44,120
Kruger effect, but you can very
easily presume that you're all

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00:16:44,120 --> 00:16:47,880
good, that you don't need a pre
interview so why would anyone

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00:16:47,880 --> 00:16:50,440
else?
All right, Matt, that reference

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00:16:50,440 --> 00:16:51,800
Dunning Kruger, you got to help
me out.

335
00:16:51,800 --> 00:16:54,680
I don't know who that.
Is the Dunning Kruger effect is

336
00:16:54,680 --> 00:16:59,600
an interesting cognitive bias
where when people know very

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00:16:59,600 --> 00:17:05,400
little about a subject, a topic,
whatever, they can feel

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00:17:05,400 --> 00:17:08,480
supremely confident and feel
like they know a lot about it,

339
00:17:08,960 --> 00:17:12,400
even if they don't.
So it might be the case that

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00:17:12,400 --> 00:17:16,240
someone goes to the gym for
three or four weeks, starts to

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00:17:16,240 --> 00:17:20,240
see some new gains and goes, oh,
yeah, this is super easy.

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00:17:20,240 --> 00:17:23,400
I could be a PTI could make
other people do this too.

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00:17:23,880 --> 00:17:26,920
And then they start bringing on
clients and they're like, oh,

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00:17:27,359 --> 00:17:31,680
creating supplementation, oh,
calcium deficiency in people

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00:17:31,680 --> 00:17:34,680
with osteoporosis.
Oh, that's what the tricep

346
00:17:34,680 --> 00:17:38,600
muscle is.
So it's that overconfidence with

347
00:17:38,600 --> 00:17:42,280
very little knowledge.
Listen, I love Alex Sanfilivo, a

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00:17:42,280 --> 00:17:45,440
great guy, but I think that is
an issue and not just on

349
00:17:45,440 --> 00:17:47,400
Podmatch.
I know there's other platforms

350
00:17:47,640 --> 00:17:49,440
the same thing.
And I've had people, you know,

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00:17:49,440 --> 00:17:52,560
reach out to me and and I'm a
super host and I'm like, OK,

352
00:17:52,560 --> 00:17:55,200
then we we do a little bit of a
conversation like you don't have

353
00:17:55,200 --> 00:17:57,320
any clue what you're doing.
Let me ask the room this

354
00:17:57,320 --> 00:17:59,600
question and and Alex, maybe you
can address.

355
00:17:59,840 --> 00:18:03,720
If you only had 7 minutes for a
pre interview, what are the

356
00:18:03,880 --> 00:18:07,840
absolute must things you're
going to ask in that 7 minutes?

357
00:18:07,840 --> 00:18:10,280
I'll just say you had 7 minutes,
you've got somebody, they've got

358
00:18:10,280 --> 00:18:13,080
7 minutes, you've agreed you're
going to do a pre interview.

359
00:18:13,200 --> 00:18:16,120
What do you want to cover in
those seven minutes and what

360
00:18:16,120 --> 00:18:17,600
things would you be willing to
put aside?

361
00:18:17,600 --> 00:18:19,280
Does anybody want to comment on
that?

362
00:18:19,400 --> 00:18:21,920
If you had a 7 minute timer,
what you would want to talk

363
00:18:21,920 --> 00:18:25,120
about in the pre interview?
I think it was what BC said

364
00:18:25,120 --> 00:18:28,800
about the whole, you know,
getting to know the person, but

365
00:18:28,800 --> 00:18:32,600
it's really about the tech and
just getting a feel for that

366
00:18:32,600 --> 00:18:36,360
person, how they react to stuff.
I don't have specific questions

367
00:18:36,360 --> 00:18:38,520
off the hand because I don't
know the person is, but you

368
00:18:38,520 --> 00:18:41,480
know, seeing if you can do
follow-ups with them and how

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00:18:41,480 --> 00:18:43,080
they react to that kind of
stuff.

370
00:18:43,480 --> 00:18:44,280
Thank you, Alex.
Go ahead.

371
00:18:44,280 --> 00:18:46,000
Ashley, I saw you wanted to make
a comment.

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00:18:46,280 --> 00:18:49,840
I don't do free interviews
because most of my guests are

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00:18:49,840 --> 00:18:52,000
screened from a publicist
because I do a lot of my

374
00:18:52,000 --> 00:18:57,160
interviews on location and I
have control of the sound so the

375
00:18:57,160 --> 00:18:58,920
guest doesn't have to worry
about that.

376
00:18:59,400 --> 00:19:03,360
But I would say if I were in the
situation where I were, my

377
00:19:03,520 --> 00:19:08,200
important question would be what
is the ideal outcome of this

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00:19:08,200 --> 00:19:12,120
interview for you that you see
as a win win situation?

379
00:19:12,120 --> 00:19:15,440
What is the most important thing
that we promote?

380
00:19:16,000 --> 00:19:19,320
What are some things that I can
say to lead you into a story

381
00:19:19,320 --> 00:19:21,440
that would help you promote this
idea?

382
00:19:21,640 --> 00:19:24,120
Go ahead, Nick.
When I was doing pre interviews,

383
00:19:24,120 --> 00:19:28,000
the one thing that I would avoid
in those pre interviews was

384
00:19:28,000 --> 00:19:32,200
getting into too much detail.
Because sometimes, especially if

385
00:19:32,200 --> 00:19:35,160
you hit it off with a guest
during the pre interview, you

386
00:19:35,160 --> 00:19:38,680
can get like excited and the
conversation starts flowing and

387
00:19:38,680 --> 00:19:41,160
it's like, wait, no, we have to
save this for the interview.

388
00:19:41,160 --> 00:19:45,720
Like I feel personally, from
like an interviewing standpoint,

389
00:19:46,200 --> 00:19:51,400
when I know too much ahead of
time, it becomes difficult for

390
00:19:51,400 --> 00:19:54,880
me to kind of like backtrack on
that and put myself in the

391
00:19:54,880 --> 00:19:56,280
position of the audience who
knows nothing.

392
00:19:56,640 --> 00:19:58,320
I want to ask you a question
right there in the middle of

393
00:19:58,320 --> 00:20:00,720
this because and I did hear, I
did see BC and Dr. I'm going to

394
00:20:00,720 --> 00:20:02,920
come to you in a second, Nick,
but here's a question for you

395
00:20:02,920 --> 00:20:06,000
and a question for the group.
Do you record the pre interview?

396
00:20:06,000 --> 00:20:08,440
Because Nick, what you're really
getting at is you might have

397
00:20:08,440 --> 00:20:11,080
some real pearls of wisdom in
that pre interview.

398
00:20:11,080 --> 00:20:14,520
So do you pre?
You record that pre interview as

399
00:20:14,520 --> 00:20:17,400
part of the process.
I don't think I did.

400
00:20:17,760 --> 00:20:20,040
I always did the pre interviews
on Zoom and then I do the

401
00:20:20,040 --> 00:20:23,120
recording on Riverside and I
don't think at the time I was

402
00:20:23,120 --> 00:20:26,080
recording any of my Zoom
sessions but that would have

403
00:20:26,200 --> 00:20:29,520
been a really good idea.
That's a good take away for

404
00:20:29,520 --> 00:20:30,720
today.
If you're going to do pre

405
00:20:30,720 --> 00:20:32,720
interviews and and you can hear
from my voice, I think it's a

406
00:20:32,720 --> 00:20:35,240
great idea to go to you in a
second, BC And then Dr. But I

407
00:20:35,240 --> 00:20:37,520
think to record those things,
just let the person know, Hey,

408
00:20:37,520 --> 00:20:39,960
I'm going to record this.
It's a way for me to keep track

409
00:20:39,960 --> 00:20:41,560
of stuff.
And if something happens in the

410
00:20:41,560 --> 00:20:44,440
pre interview that really could
be used in the show, we're going

411
00:20:44,440 --> 00:20:46,120
to use it.
But go ahead BC And then I'm

412
00:20:46,120 --> 00:20:49,080
going to go to you, Dr. Yeah,
that's definitely a great idea

413
00:20:49,080 --> 00:20:52,400
to to record the pre interview.
But to answer your 7 minute

414
00:20:52,400 --> 00:20:54,720
question, you know what the
understanding that they've

415
00:20:54,720 --> 00:20:56,760
pitched themselves, I've seen
their pitch, I've seen their

416
00:20:56,760 --> 00:20:59,720
LinkedIn and I've decided they
have great match potential.

417
00:21:00,040 --> 00:21:04,040
And then I opened up the pre
call with a quick intro to what

418
00:21:04,040 --> 00:21:07,920
the show is.
I make sure to cover include

419
00:21:08,120 --> 00:21:12,520
what I've already kind of messed
up in my head based on their

420
00:21:12,520 --> 00:21:15,880
pitch and their background that
I think are good topics to see

421
00:21:15,880 --> 00:21:18,920
if it ruminates with them.
I also like to ask, is there

422
00:21:18,920 --> 00:21:24,320
anything within this field of
discussion that you either find

423
00:21:24,320 --> 00:21:27,400
yourself loving to discuss or
you think is not discussed

424
00:21:27,400 --> 00:21:32,280
enough to see if that also is in
line with what I want to discuss

425
00:21:32,280 --> 00:21:34,680
and that I think is good for the
audience?

426
00:21:35,560 --> 00:21:36,720
I think that's a very good
point.

427
00:21:36,720 --> 00:21:38,480
Go ahead, DRI, know you wanted
to make a comment.

428
00:21:39,120 --> 00:21:41,400
I always record the pre
interview.

429
00:21:41,480 --> 00:21:44,960
Always, always because I have
clients who use that.

430
00:21:45,120 --> 00:21:48,680
I call it a Stinger.
You know that cold open where

431
00:21:48,720 --> 00:21:52,480
the guest is talking and it's
hopefully a sentence that's

432
00:21:52,480 --> 00:21:54,800
going to be enticing enough that
people will want to keep

433
00:21:54,800 --> 00:21:57,000
listening.
So I call that a Stinger.

434
00:21:57,120 --> 00:22:03,120
And sometimes there is a better
Stinger in the pre interview

435
00:22:03,600 --> 00:22:06,080
than there is in the actual
episode.

436
00:22:06,800 --> 00:22:12,480
So I do use it for that.
And also this is that pre

437
00:22:12,480 --> 00:22:16,320
interview is where you can
really, really, really drive

438
00:22:16,320 --> 00:22:21,600
home the fact that you need
either earbuds or you need some

439
00:22:21,600 --> 00:22:25,200
earphones.
I don't just use your computer

440
00:22:25,200 --> 00:22:27,040
mic.
That's not what we do here.

441
00:22:27,480 --> 00:22:29,960
And if they don't have the
equipment during that free

442
00:22:29,960 --> 00:22:31,960
interview, then they're not
going on.

443
00:22:32,440 --> 00:22:33,520
I think that's a really good
point.

444
00:22:33,600 --> 00:22:35,320
Dr. and Dave Campbell put in the
chat.

445
00:22:35,320 --> 00:22:38,440
My question is to my guest in
the pre interview, what would

446
00:22:38,440 --> 00:22:40,800
you like to know about my
audience?

447
00:22:40,800 --> 00:22:43,920
And I think that's a really good
point, Dave, very good point.

448
00:22:44,040 --> 00:22:47,440
So let's talk about the actual,
you know, the making of the

449
00:22:47,440 --> 00:22:49,520
sausage, as they say, you know,
how do you do this?

450
00:22:49,520 --> 00:22:52,080
I want to talk about that how
And I really feel like there's

451
00:22:52,080 --> 00:22:54,000
really 3 distinct ways.
A lot of people think, well, it

452
00:22:54,000 --> 00:22:56,600
just needs to be a call.
But sure, you can do a 10 or 15

453
00:22:56,600 --> 00:22:59,120
minute call.
That's usually best for most

454
00:22:59,120 --> 00:23:00,920
guests.
It's a quick way to align.

455
00:23:01,080 --> 00:23:03,560
You can tell some quick stories,
we can talk about the boundaries

456
00:23:03,560 --> 00:23:05,960
and the call to action, but
here's one a lot of people might

457
00:23:05,960 --> 00:23:07,960
not have thought about.
You could do this

458
00:23:07,960 --> 00:23:10,600
asynchronously.
You know, you could have a form

459
00:23:10,600 --> 00:23:14,840
like for example, I use pod page
and pod page will allow me to

460
00:23:14,840 --> 00:23:18,600
send out a guest interview form
for lack of a better term.

461
00:23:18,600 --> 00:23:21,120
The problem is it's pretty
cumbersome because it's asking

462
00:23:21,120 --> 00:23:24,840
for a bio and pictures and all
their profile links and all that

463
00:23:24,840 --> 00:23:26,680
sort of thing.
But one of the things that as I

464
00:23:26,680 --> 00:23:30,080
was preparing for today was one
thing we could do is send them a

465
00:23:30,080 --> 00:23:33,800
60 minute voice memo or a quick
video you and ask them to do the

466
00:23:33,800 --> 00:23:36,800
same back to you because that's
a good way to take a look at

467
00:23:36,800 --> 00:23:40,120
their technology, get an idea of
how they speak.

468
00:23:40,320 --> 00:23:42,520
Because you maybe you don't have
time to put something on the

469
00:23:42,520 --> 00:23:46,360
calendar for a traditional quote
Zoom meeting or a call.

470
00:23:46,360 --> 00:23:50,040
But what you could do is
actually do some asynchronous

471
00:23:50,040 --> 00:23:52,400
thing you can talk about what's
the what do you want to cover on

472
00:23:52,400 --> 00:23:53,280
the show?
All the things we've talked

473
00:23:53,280 --> 00:23:55,240
about for the last few minutes,
you know the outcome, the best

474
00:23:55,240 --> 00:23:57,480
story.
What are those things not to ask

475
00:23:57,800 --> 00:24:00,000
and that one link.
So if you don't feel like you

476
00:24:00,000 --> 00:24:03,520
can't do this, if you don't have
a an actual sit down.

477
00:24:03,520 --> 00:24:06,160
And then of course, the third
thing I think is just having a

478
00:24:06,160 --> 00:24:08,600
form, you know, a simple, you
can use a Google form.

479
00:24:08,600 --> 00:24:10,480
Like I said, pod page has got a
great one.

480
00:24:10,760 --> 00:24:13,360
If you've got a whole high
profile guest like Ashley

481
00:24:13,360 --> 00:24:17,120
mentioned, maybe you use their
booking agent and and if it's a

482
00:24:17,120 --> 00:24:20,440
sensitive topic, then maybe you
need to have that phone call.

483
00:24:20,440 --> 00:24:23,600
But does anybody want to comment
about other ways that they've

484
00:24:23,600 --> 00:24:27,120
created a pre interview that has
been effective for them?

485
00:24:27,480 --> 00:24:29,200
Does anybody want to comment on
that?

486
00:24:29,200 --> 00:24:31,200
Have you had other ways besides
the normal?

487
00:24:31,200 --> 00:24:33,080
It's we're going to schedule a
meeting, we're going to do a

488
00:24:33,080 --> 00:24:35,360
Zoom call.
Any other creative ways that

489
00:24:35,360 --> 00:24:37,920
you've done that has been
helpful to you in the past?

490
00:24:38,280 --> 00:24:42,200
I don't record the pre call.
I should but I don't.

491
00:24:42,520 --> 00:24:47,920
I do use my Otter assistant to
capture the notes from it and

492
00:24:47,920 --> 00:24:53,880
then I'm working with the
ChatGPT to upload and create my

493
00:24:53,880 --> 00:24:58,600
run of show based on a template
that I created using the Otter

494
00:24:58,600 --> 00:25:01,640
recap to just kind of pull out
some highlights and stuff like

495
00:25:01,640 --> 00:25:04,080
that.
So I'm playing around with that,

496
00:25:04,080 --> 00:25:07,040
but I try to make it super easy
for my guest.

497
00:25:07,560 --> 00:25:09,360
I don't ask him to fill out a
form.

498
00:25:09,360 --> 00:25:13,000
I've been on podcasts where I've
been sent a form and I swear to

499
00:25:13,000 --> 00:25:15,680
Pete, it takes me 30 minutes to
fill out a freaking form.

500
00:25:16,400 --> 00:25:21,000
And then I have a pre call and I
don't know, I'm just not a fan

501
00:25:21,160 --> 00:25:23,040
of that.
I just try to make it easy for

502
00:25:23,040 --> 00:25:24,840
them and, you know, schedule
that.

503
00:25:24,840 --> 00:25:26,640
I give them a link to schedule
the pre call.

504
00:25:26,640 --> 00:25:29,560
And then while I'm with them, we
schedule the actual interview

505
00:25:29,560 --> 00:25:33,160
together.
And I'm researching my guests

506
00:25:33,160 --> 00:25:35,280
and I'm doing the outreach to
them.

507
00:25:35,280 --> 00:25:38,760
Occasionally I do get, you know,
marketing people reach out to me

508
00:25:38,760 --> 00:25:40,680
and I get a little more
information from them.

509
00:25:40,680 --> 00:25:43,720
I have one of those coming up
and I just try to make it easy.

510
00:25:43,720 --> 00:25:45,200
I don't give them a form to fill
out.

511
00:25:45,200 --> 00:25:46,920
I mean, I know who my audience
is.

512
00:25:46,920 --> 00:25:50,400
I know what they want.
I know if people are going to be

513
00:25:50,400 --> 00:25:54,040
relevant to my show or not and
so again, I just try to make it

514
00:25:54,040 --> 00:25:58,000
easy for them and I do the heavy
lifting myself rather than

515
00:25:58,000 --> 00:25:59,640
making my guests do the heavy
lifting.

516
00:26:00,360 --> 00:26:01,720
And Sid, I think that's
brilliant.

517
00:26:01,720 --> 00:26:04,240
And and Tim put something in the
chat, which is make sure you

518
00:26:04,240 --> 00:26:06,800
have the spelling and
pronunciation of their name

519
00:26:06,800 --> 00:26:08,760
correct.
Yeah, that's a personal pet

520
00:26:08,760 --> 00:26:10,480
peeve.
Sometimes people butcher my last

521
00:26:10,480 --> 00:26:12,520
name and it's like, wait a
minute, you could at least ask

522
00:26:12,520 --> 00:26:14,240
me how to produce pronounce my
name.

523
00:26:14,560 --> 00:26:16,680
And that's something I think
that is real important to do as

524
00:26:16,680 --> 00:26:18,400
well.
So Sid, thank you so much for

525
00:26:18,400 --> 00:26:20,240
sharing that.
Does anybody else want to share

526
00:26:20,240 --> 00:26:23,200
anything before I get to what
I'll call the spicy part of our

527
00:26:23,200 --> 00:26:25,560
conversation today?
Anybody want to talk about pre

528
00:26:25,560 --> 00:26:28,480
interview techniques?
Anything that you've it's come

529
00:26:28,480 --> 00:26:29,800
to mind since we started talking
about this.

530
00:26:29,800 --> 00:26:33,400
Go ahead, Dr. Talking about
pronouncing the guest name

531
00:26:33,400 --> 00:26:35,920
correctly.
Sometimes I have to go on

532
00:26:35,920 --> 00:26:40,400
YouTube to hear the name and how
it's pronounced and everything.

533
00:26:41,240 --> 00:26:45,040
If you are ever in any doubt and
you don't have that free

534
00:26:45,040 --> 00:26:48,360
interview then go on YouTube and
see if you can find them.

535
00:26:48,360 --> 00:26:50,480
Maybe they've guessed it on
something else.

536
00:26:51,040 --> 00:26:53,520
Absolutely DRI agree with you.
So now I want to I want to I

537
00:26:53,520 --> 00:26:57,200
want to pivot the conversation
and what I call the spicy part

538
00:26:57,200 --> 00:26:59,280
of that.
Now we've done the pre interview

539
00:26:59,280 --> 00:27:01,560
or you decided not to do the pre
interview and said, I respect

540
00:27:01,560 --> 00:27:03,840
what you're saying.
You're trying to cut down on the

541
00:27:03,840 --> 00:27:06,480
friction of that.
But let's just say you did, you

542
00:27:06,480 --> 00:27:09,280
did it, you didn't do it, but
now you're actually in the

543
00:27:09,280 --> 00:27:11,640
interview.
What do you do when the

544
00:27:11,640 --> 00:27:14,840
interview is live and it's not
great?

545
00:27:15,680 --> 00:27:17,400
Things are not going as you
expected.

546
00:27:17,400 --> 00:27:20,160
Things are getting off the rail.
I'm going to call this our real

547
00:27:20,160 --> 00:27:22,200
time rescue lines.
I would like to open it up.

548
00:27:22,200 --> 00:27:24,960
Does anybody have any real time
rescue lines?

549
00:27:24,960 --> 00:27:27,000
I've got a couple that I have
here, but I'd like to hear from

550
00:27:27,000 --> 00:27:29,320
the room here.
Are there any situations?

551
00:27:29,320 --> 00:27:31,600
And if you have a story about
this, I'd be happy to hear that

552
00:27:31,600 --> 00:27:33,200
too.
You know, Ralph, I was doing

553
00:27:33,200 --> 00:27:35,240
this interview and it went off
the rails.

554
00:27:35,400 --> 00:27:36,760
I didn't know what I was going
to do.

555
00:27:36,760 --> 00:27:38,080
And how did you recover from
that?

556
00:27:38,080 --> 00:27:40,160
Are there any ways that you can
direct that?

557
00:27:40,160 --> 00:27:43,000
Does anybody want to share that
this morning of situations

558
00:27:43,000 --> 00:27:45,920
they've been in to do that?
I have a couple of these.

559
00:27:46,320 --> 00:27:49,720
I had a really great pre in your
pre call with the CEO of a

560
00:27:50,280 --> 00:27:55,320
company and it was really great.
We get to record it and I felt

561
00:27:55,320 --> 00:28:00,240
like I had a Jekyll and Hyde and
I actually interrupted him at

562
00:28:00,280 --> 00:28:04,200
one point during the recording
and asked him if he was nervous.

563
00:28:04,200 --> 00:28:07,560
I said, I asked you a question
and you answered it for 7

564
00:28:07,560 --> 00:28:09,560
minutes.
That's too long.

565
00:28:09,600 --> 00:28:12,560
We've got to be able to have a
conversation and go back and

566
00:28:12,560 --> 00:28:15,280
forth.
And I think he was nervous and

567
00:28:15,280 --> 00:28:18,840
we talked about it.
And so let's just say we did a

568
00:28:18,840 --> 00:28:23,880
lot of post editing with that
one to make it sound right.

569
00:28:23,880 --> 00:28:25,760
I mean, I listened to it, my
editor listened to it.

570
00:28:25,760 --> 00:28:28,760
We figured out where there were
certain pauses that we could cut

571
00:28:28,760 --> 00:28:31,400
out certain things.
Because when I asked him a

572
00:28:31,400 --> 00:28:33,320
question, he just went on too
long.

573
00:28:33,320 --> 00:28:37,080
And I think part of it was he
wanted so much to connect with

574
00:28:37,080 --> 00:28:40,480
my audience that he felt like he
was in this position to pitch

575
00:28:41,000 --> 00:28:42,520
and he needed to pitch, pitch,
pitch.

576
00:28:42,520 --> 00:28:45,880
And so I think at the end of the
day with all the editing, it

577
00:28:45,880 --> 00:28:49,400
turned out great.
But my biggest challenge that I

578
00:28:49,400 --> 00:28:54,040
have is energy.
And people show up on the pre

579
00:28:54,040 --> 00:28:57,120
call and I, some of them I know
and they have really great

580
00:28:57,120 --> 00:29:00,040
energy.
And then we show up for the

581
00:29:00,040 --> 00:29:02,840
actual recording and their
energy is completely opposite.

582
00:29:03,520 --> 00:29:06,800
And that is a challenge.
Like I try to spend a few

583
00:29:06,800 --> 00:29:08,440
minutes trying to get their
energy back up.

584
00:29:08,440 --> 00:29:10,400
I've actually even said to a
couple people, I don't think

585
00:29:10,400 --> 00:29:12,240
that today's a good day for us
to record.

586
00:29:12,720 --> 00:29:16,040
Obviously, there's some things
happening that maybe you can

587
00:29:16,040 --> 00:29:17,360
take when you take a step back
here.

588
00:29:17,360 --> 00:29:19,280
So we can, you know, get our
energy right.

589
00:29:19,280 --> 00:29:23,080
Because I want them to be upbeat
and excited and not flat or

590
00:29:23,080 --> 00:29:26,120
preoccupied.
So I've done that a couple of

591
00:29:26,120 --> 00:29:28,720
times too.
So the energy level is something

592
00:29:28,720 --> 00:29:31,200
I really pay attention to.
On recording day.

593
00:29:31,720 --> 00:29:34,320
I do my best to get their energy
up.

594
00:29:34,640 --> 00:29:37,840
If it doesn't work then I put a
pause and say let's record it

595
00:29:37,840 --> 00:29:40,960
another day.
It's bold Sid, I like it, but

596
00:29:40,960 --> 00:29:43,280
you just flat out say, hey,
listen, this isn't working

597
00:29:43,280 --> 00:29:44,920
today.
Let's pivot, let's go somewhere

598
00:29:44,920 --> 00:29:45,760
else.
And the other thing you

599
00:29:45,760 --> 00:29:48,600
mentioned was, and I have a my
notes here if a guest rambles.

600
00:29:48,600 --> 00:29:51,640
I I thought of some good ideas
of ways and I'm open other

601
00:29:51,640 --> 00:29:53,840
suggestions, but I thought, you
know, maybe you say something

602
00:29:53,840 --> 00:29:55,200
along these lines.
Let me pause you.

603
00:29:55,200 --> 00:29:56,680
I want to pull out the gold in
that.

604
00:29:56,680 --> 00:30:00,240
Or maybe you say give me the
headline in just one sentence or

605
00:30:00,400 --> 00:30:02,160
what's the take away for the the
listener?

606
00:30:02,160 --> 00:30:05,320
I think all of us have been in
that situation where we have a

607
00:30:05,320 --> 00:30:06,680
guest that they're just
rambling.

608
00:30:06,680 --> 00:30:09,680
Sid, you just absolutely shared
that completely and you had to

609
00:30:09,680 --> 00:30:11,800
say, wait a minute.
We just had a 7 minute answer to

610
00:30:11,800 --> 00:30:13,800
that and you had to get past
that.

611
00:30:14,040 --> 00:30:16,880
The other thing that you kind of
mentioned, Sid, and I think they

612
00:30:16,880 --> 00:30:20,360
went on longer, but I also see a
situation where the guest is too

613
00:30:20,360 --> 00:30:23,560
short or nervous.
And I think that's something

614
00:30:23,560 --> 00:30:26,320
that we see quite a bit when
we're doing this type of

615
00:30:26,320 --> 00:30:29,000
situation where we've got an
interview and the person, you

616
00:30:29,000 --> 00:30:31,520
know, maybe you had a pre
interview and they seem like

617
00:30:31,520 --> 00:30:33,480
they're very solid.
But then they have that all of a

618
00:30:33,480 --> 00:30:36,520
sudden the camera's on, the
lights are on, the audio's on,

619
00:30:36,520 --> 00:30:38,520
and all of a sudden they've
locked up and they're not sure

620
00:30:38,680 --> 00:30:41,760
what to do at this point.
If you've got that situation

621
00:30:41,880 --> 00:30:44,640
where they're too short or
nervous, one of the things that

622
00:30:44,680 --> 00:30:48,160
I think you can do is say that
I'm, hey, take me back to the

623
00:30:48,160 --> 00:30:49,720
moment that this changed for
you.

624
00:30:49,720 --> 00:30:52,680
Tell me about the story of what
went on there or, you know, what

625
00:30:52,680 --> 00:30:55,840
were you thinking right then?
I think is a really valid way to

626
00:30:55,840 --> 00:30:57,880
do that.
Or what were you afraid of what

627
00:30:57,880 --> 00:30:59,960
happened?
Because sometimes I think as the

628
00:30:59,960 --> 00:31:03,720
host, you've got to sort of pull
it off or pull it back into

629
00:31:04,160 --> 00:31:05,840
bring them back to where they
are.

630
00:31:05,840 --> 00:31:07,960
Because they obviously you
wouldn't have brought them on in

631
00:31:07,960 --> 00:31:11,360
the 1st place if they didn't
have something to share, if they

632
00:31:11,360 --> 00:31:13,160
didn't have something valuable
to your own.

633
00:31:13,160 --> 00:31:14,360
At least I hope that's that's
the case.

634
00:31:14,360 --> 00:31:17,520
You decide ahead of time.
This person brings value to my

635
00:31:17,520 --> 00:31:20,040
audience.
Another thing we kind of talk

636
00:31:20,040 --> 00:31:22,440
about, you know, what happens if
you've got a guest that goes off

637
00:31:22,440 --> 00:31:26,400
topic, and I'm welcome to hear
suggestions about that too.

638
00:31:26,400 --> 00:31:29,720
But I see that sometimes as well
when somebody goes off topic.

639
00:31:30,040 --> 00:31:31,560
If somebody's going off topic,
go ahead, Matt.

640
00:31:31,560 --> 00:31:32,960
I'm going to let you intervene
here.

641
00:31:32,960 --> 00:31:34,760
Go ahead, Matt.
I think we're starting to

642
00:31:34,800 --> 00:31:39,360
progress from beginner stage
interview prep into the advanced

643
00:31:39,360 --> 00:31:42,440
stage.
And when I say advanced, I mean

644
00:31:42,440 --> 00:31:45,840
that Gray area where it starts
to become about a preference for

645
00:31:45,840 --> 00:31:52,040
how you want the podcast to
sound as well as how you would

646
00:31:52,040 --> 00:31:56,840
like the conversation to go and
your understood skill in how the

647
00:31:56,840 --> 00:32:00,000
conversation will run.
I keep wanting to jump into the

648
00:32:00,000 --> 00:32:02,600
conversation and say I don't
worry about those types of

649
00:32:02,600 --> 00:32:06,040
things because the way that I
like to do my interviews for for

650
00:32:06,040 --> 00:32:10,680
my podcast is to have it be
conversational to follow my

651
00:32:10,680 --> 00:32:14,400
curiosity.
And if there's a point to jump

652
00:32:14,400 --> 00:32:17,040
in where someone could elaborate
a bit further or they're

653
00:32:17,040 --> 00:32:21,280
elaborating too much, showing
that interest and doing a polite

654
00:32:21,280 --> 00:32:23,840
interruption to have them
elaborate further and lead the

655
00:32:23,840 --> 00:32:25,080
conversation a different
direction.

656
00:32:25,280 --> 00:32:30,040
It's super easy when you're kind
of taking that sort of calm,

657
00:32:30,040 --> 00:32:32,120
relaxed, lackadaisical approach
to it.

658
00:32:32,480 --> 00:32:34,880
But not everyone does that.
Like clearly Sid would would

659
00:32:34,880 --> 00:32:37,600
listen to that answer and go,
well, I've got I've got a thing

660
00:32:37,600 --> 00:32:40,640
I'm doing here.
And we kind of agreed on how the

661
00:32:40,640 --> 00:32:43,720
conversation would go.
And I'm trying to respect my

662
00:32:43,720 --> 00:32:46,280
editor and do all these things
that we've talked about in the

663
00:32:46,280 --> 00:32:48,680
pre interview.
But they've kind of flipped and,

664
00:32:48,760 --> 00:32:50,720
and been worried about certain
things.

665
00:32:51,320 --> 00:32:54,120
And I think everyone has a
different approach to how they

666
00:32:54,120 --> 00:32:55,960
tackle all of these different
parts.

667
00:32:55,960 --> 00:32:59,440
I think there's going to be no,
no consensus about what's the

668
00:32:59,440 --> 00:33:03,960
best way to do it.
But I think the key abstracted

669
00:33:03,960 --> 00:33:07,160
advice that will absolutely
apply to everybody is that you

670
00:33:07,160 --> 00:33:11,240
have to do a couple first.
Do a practice, see what works

671
00:33:11,240 --> 00:33:13,800
well for you.
If you've got an editor or

672
00:33:13,800 --> 00:33:17,440
people who help out with the
production, find out what works

673
00:33:17,440 --> 00:33:19,440
best in that workflow.
Try some things.

674
00:33:20,080 --> 00:33:23,720
Get a a high diversity of guests
that you can test with if you

675
00:33:23,720 --> 00:33:25,720
can.
Sometimes that's easier than

676
00:33:25,720 --> 00:33:30,320
than other times, but reflect on
how you prefer to run the

677
00:33:30,320 --> 00:33:33,960
conversations as well, because
your preference for what the

678
00:33:34,120 --> 00:33:38,720
podcast outcome might be can
also be radically different to

679
00:33:38,720 --> 00:33:41,960
how you run the conversation.
There's a ton of examples of

680
00:33:41,960 --> 00:33:45,960
podcasters I've met in the last
year or so that have very

681
00:33:45,960 --> 00:33:49,040
different ways that they do
podcast interviews that we could

682
00:33:49,040 --> 00:33:51,320
talk about too.
But I think we're in that Gray

683
00:33:51,320 --> 00:33:53,400
area.
We're starting to lean into the

684
00:33:53,400 --> 00:33:58,040
IT Depends section of things.
And Matt, I think that's I think

685
00:33:58,040 --> 00:34:01,440
that's a very good point is, you
know, this is preferential and

686
00:34:01,480 --> 00:34:04,560
I'm just trying to give some
ideas of some things that could

687
00:34:04,560 --> 00:34:06,040
help you.
And I see Dave put a couple

688
00:34:06,040 --> 00:34:08,280
things in the chat.
He says, I tell my guests in the

689
00:34:08,280 --> 00:34:10,440
pre interview to tell their
story again on the actual

690
00:34:10,440 --> 00:34:12,320
interview.
So it was as if I've never heard

691
00:34:12,320 --> 00:34:14,040
this story.
Don't truncate it.

692
00:34:14,040 --> 00:34:15,199
The listener hasn't heard your
story.

693
00:34:15,199 --> 00:34:17,760
I think that's a great point.
And then he says a yes, no

694
00:34:17,760 --> 00:34:21,159
question to a guest is a great
pattern disruption for a guest

695
00:34:21,159 --> 00:34:23,520
that goes too long.
Again, Dave, I think that is a

696
00:34:23,520 --> 00:34:26,159
great way to handle it.
Sid, one of the things that you

697
00:34:26,159 --> 00:34:29,360
mentioned is if you've got a
guest that's pitching too much,

698
00:34:29,679 --> 00:34:32,280
if you've got a guest that you
know wants to just talk about

699
00:34:32,400 --> 00:34:34,280
what they're going to sell
somebody, what they're going to

700
00:34:34,280 --> 00:34:36,120
give away.
I had a couple ideas there, Sid,

701
00:34:36,120 --> 00:34:37,920
but did you want to talk about
that for a second?

702
00:34:38,159 --> 00:34:40,360
Did you have any ideas, if
you've got a guest that's trying

703
00:34:40,360 --> 00:34:42,560
to pitch too much, how you
handle those situations?

704
00:34:43,080 --> 00:34:47,560
My show is not about pitching.
I do understand that a lot of

705
00:34:47,560 --> 00:34:51,600
the people that I interviewed,
my audience could potentially

706
00:34:51,600 --> 00:34:54,120
specify their product or buy
something from them.

707
00:34:54,679 --> 00:34:56,960
But I really, really try to
avoid the pitching.

708
00:34:57,320 --> 00:35:00,360
And so I kind of do a pattern
interrupt.

709
00:35:00,440 --> 00:35:03,480
I change the topic of the
conversation, I look at my notes

710
00:35:03,480 --> 00:35:06,200
and maybe ask something
completely different to get away

711
00:35:06,200 --> 00:35:09,640
from the business a little bit
to distract from the

712
00:35:09,640 --> 00:35:11,520
conversation.
But you know, in the in the

713
00:35:11,520 --> 00:35:14,240
coaching world, they call it
intruding.

714
00:35:14,240 --> 00:35:17,160
And so I try to politely intrude
on the conversation.

715
00:35:17,160 --> 00:35:21,200
I interject myself into it to
take the conversation a

716
00:35:21,200 --> 00:35:23,920
different direction.
And you know, and then one of

717
00:35:23,920 --> 00:35:28,680
the things that I do a lot is I
recap what the guest said and

718
00:35:28,680 --> 00:35:31,440
I'll be like, so Ralph, just me
reframe what I heard you say.

719
00:35:31,440 --> 00:35:34,920
And I say it in my way because a
lot of times, especially when

720
00:35:34,920 --> 00:35:38,160
I'm talking to tech people, they
talk so far over my head.

721
00:35:38,400 --> 00:35:40,320
If they're talking over my head,
they're talking over my

722
00:35:40,320 --> 00:35:42,600
listeners head.
So I try to take that

723
00:35:42,600 --> 00:35:45,920
information and break it down
into the simplest form of what I

724
00:35:45,920 --> 00:35:50,240
heard and then give them the
opportunity to say yes or no to

725
00:35:50,240 --> 00:35:53,360
Dave's point about asking a
simple yes or no question, and

726
00:35:53,360 --> 00:35:55,840
then add anything else that
maybe I had forgotten.

727
00:35:55,840 --> 00:35:57,760
And then I move the conversation
on.

728
00:35:57,760 --> 00:36:00,320
So hey, let me reframe what I
think I heard you say.

729
00:36:00,320 --> 00:36:03,000
And I go boom, boom, boom.
And they'll kind of nod their

730
00:36:03,000 --> 00:36:04,520
head or they'll say, yes, that's
correct.

731
00:36:04,520 --> 00:36:06,360
And I'll say, OK, let me go on
to my next question.

732
00:36:06,920 --> 00:36:10,720
And so I try to do it that way
just to keep the conversation

733
00:36:10,720 --> 00:36:13,960
moving and to hopefully prevent
too much pinching.

734
00:36:14,760 --> 00:36:15,880
No.
And I think what you're really

735
00:36:15,880 --> 00:36:18,400
getting at said, I don't want to
speak for you is really being a

736
00:36:18,400 --> 00:36:21,600
good active listener.
And I think that's one of the

737
00:36:21,600 --> 00:36:25,600
things that is absolutely
critical if you're going to be a

738
00:36:25,600 --> 00:36:29,000
host is to be a very good active
listener.

739
00:36:29,000 --> 00:36:31,240
Because I, I will tell you
personally, I've interviewed a

740
00:36:31,240 --> 00:36:33,960
few people and before the
interview, I've got this list of

741
00:36:33,960 --> 00:36:36,400
questions.
And if I'm being completely

742
00:36:36,400 --> 00:36:39,320
transparent, I'm not even
listening to them sometimes

743
00:36:39,320 --> 00:36:42,480
because I'm so concerned that I
got to get to that next question

744
00:36:42,480 --> 00:36:44,720
because I've got to ask him this
and I've got to ask him this.

745
00:36:45,080 --> 00:36:48,120
I love what you're saying there
because what you're saying is I

746
00:36:48,120 --> 00:36:51,200
actively listen to them.
I'm repeating back to them, Hey,

747
00:36:51,200 --> 00:36:53,000
dude, do I understand you
correctly?

748
00:36:53,240 --> 00:36:55,640
And it's kind of where Matt was
going with the way he does it

749
00:36:55,640 --> 00:36:57,240
too.
He's digging into that

750
00:36:57,240 --> 00:36:59,120
conversation.
He's wanting to bring more out

751
00:36:59,120 --> 00:37:03,640
of them, but listen as a podcast
host, hear what Matt's saying,

752
00:37:03,640 --> 00:37:06,880
hear what Sid is saying and hear
what I'm saying because this is

753
00:37:06,960 --> 00:37:09,440
a great opportunity to bring
that out of them.

754
00:37:09,720 --> 00:37:12,280
And you can't have this.
You might have a set of

755
00:37:12,280 --> 00:37:15,320
questions that you want to ask.
You may have an itinerary of

756
00:37:15,320 --> 00:37:17,800
where you want to go, but just
like I'm doing on the show

757
00:37:17,800 --> 00:37:20,400
today, I've got to go with
what's going on in the room.

758
00:37:20,400 --> 00:37:23,480
I've got to go figure out what,
where, where is the conversation

759
00:37:23,480 --> 00:37:25,640
going?
You got to do the exact same

760
00:37:25,640 --> 00:37:27,920
thing.
If you're doing a host of

761
00:37:27,920 --> 00:37:29,760
program, go ahead Sid, you want
to add more to that.

762
00:37:30,480 --> 00:37:36,440
I have found that when I have a
list of questions that I get

763
00:37:36,440 --> 00:37:39,400
lost in the conversation.
The conversation doesn't flow

764
00:37:39,400 --> 00:37:44,320
naturally, but when I have a
couple of starter questions and

765
00:37:44,320 --> 00:37:48,400
a list of topics that I want to
talk about, then it's a much

766
00:37:48,400 --> 00:37:50,480
better show.
It runs much better, It's much

767
00:37:50,480 --> 00:37:52,360
smoother.
It's much more organic.

768
00:37:52,880 --> 00:37:56,240
Remembering that my goal is like
we're at a coffee shop and my

769
00:37:56,240 --> 00:37:58,840
listeners are listening into
this conversation at the coffee

770
00:37:58,840 --> 00:38:02,600
shop and I wouldn't have a list
of questions to ask you, Ralph,

771
00:38:03,000 --> 00:38:04,840
at the coffee shop.
We would just have a

772
00:38:04,840 --> 00:38:07,520
conversation.
At least from the pre interview,

773
00:38:07,520 --> 00:38:09,440
I know the things I want to talk
about.

774
00:38:09,440 --> 00:38:12,200
I know the highlights of like
what I want to get to and how I

775
00:38:12,200 --> 00:38:14,160
want to drive the direction of
the show.

776
00:38:14,720 --> 00:38:17,240
But too many questions gets me
distracted.

777
00:38:17,240 --> 00:38:19,760
Like where was I?
Which one did I not ask you?

778
00:38:19,760 --> 00:38:22,720
Did I highlight it on this?
And I got to pay attention to

779
00:38:22,720 --> 00:38:25,560
your point.
I am focused on I'm being

780
00:38:25,560 --> 00:38:31,080
present with my guests so that I
can intently listen or actively

781
00:38:31,080 --> 00:38:33,720
listen to what they're saying so
that I can respond

782
00:38:33,720 --> 00:38:36,400
appropriately.
And a document with a bunch of

783
00:38:36,400 --> 00:38:39,000
questions in it on a different
screen is too.

784
00:38:39,000 --> 00:38:41,480
Or laying on a piece of paper in
front of me is way too

785
00:38:41,480 --> 00:38:45,040
distracting for me to have that
natural organic conversation.

786
00:38:45,520 --> 00:38:47,760
And I think you hit it there and
I want to say thank you, Sid.

787
00:38:47,840 --> 00:38:48,880
It's a great, great thing to
share.

788
00:38:48,880 --> 00:38:52,400
And Dave put in the chat, I pre
war my guest that as the host, I

789
00:38:52,400 --> 00:38:55,400
represent my audience and I
might interrupt you on my show

790
00:38:55,400 --> 00:38:57,800
to clarify any jargon or to
explain further.

791
00:38:58,280 --> 00:39:01,160
And Dave, I think that is a
great thing to say because at

792
00:39:01,160 --> 00:39:02,760
the end of the day, and then
we're going to we're going to

793
00:39:02,760 --> 00:39:04,920
transition here in a minute to
our wins of the week.

794
00:39:04,920 --> 00:39:06,960
But Dave, I think that's a good
way to cap this off.

795
00:39:07,320 --> 00:39:11,040
At the end of the day, as the
host, it's your show and you've

796
00:39:11,040 --> 00:39:14,560
got to be able to give your
audience what you see that the

797
00:39:14,560 --> 00:39:16,920
audience needs.
And if the person you're

798
00:39:16,920 --> 00:39:20,000
interviewing isn't getting
there, you've got to take the

799
00:39:20,000 --> 00:39:22,400
the reins of that and just make
it happen.

800
00:39:22,400 --> 00:39:24,200
So Dave, that is a very good
point.

801
00:39:24,520 --> 00:39:27,320
And and that's that's sort of my
big take away for today is it's

802
00:39:27,320 --> 00:39:29,840
your show.
Whether you choose to do a pre

803
00:39:29,840 --> 00:39:32,720
interview or not do a pre
interview, ultimately that's up

804
00:39:32,720 --> 00:39:34,160
to you.
I truly believe, and I think

805
00:39:34,160 --> 00:39:36,440
some of the folks here in the
room today have said that too,

806
00:39:36,560 --> 00:39:40,200
that a pre interview interview
is a great way to make sure it's

807
00:39:40,200 --> 00:39:42,520
going to work, make sure it's
going to be a good fit for your

808
00:39:42,520 --> 00:39:44,200
audience.
But at the end of the day, it's

809
00:39:44,200 --> 00:39:47,000
your show and you've got to
decide what you're going to do,

810
00:39:47,000 --> 00:39:49,760
what works for you and how
you're going to move forward.

811
00:39:49,760 --> 00:39:52,040
But I'm so happy we had a great
conversation today.

812
00:39:52,040 --> 00:39:54,120
Well, let's talk about our wins
of the week.

813
00:39:54,120 --> 00:39:57,760
So if you'd like to share a win
of the week, throw up a pepper.

814
00:39:57,880 --> 00:40:00,360
I got to be honest with you,
Clubhouse is acting very strange

815
00:40:00,360 --> 00:40:01,760
today.
Some people's Peppers look like

816
00:40:01,760 --> 00:40:04,560
they're stuck in perpetual just
pepper sets there.

817
00:40:04,560 --> 00:40:07,120
But if you don't know what we're
talking about when we want to

818
00:40:07,120 --> 00:40:08,200
talk.
Talk to somebody in the chat, we

819
00:40:08,200 --> 00:40:10,360
throw a pepper but go ahead BC I
think yours works.

820
00:40:10,360 --> 00:40:12,600
So I'm going to go to you first
for your win of the week.

821
00:40:13,000 --> 00:40:15,560
I'm actually seeing some
attraction right now on the sub

822
00:40:15,560 --> 00:40:16,600
stack.
I've got a couple of new

823
00:40:16,600 --> 00:40:19,440
subscribers and I've got some
new likes, so I'm seeing some

824
00:40:19,440 --> 00:40:20,880
momentum and I'm getting
excited.

825
00:40:21,480 --> 00:40:22,960
That is good.
Do you want to elaborate a

826
00:40:22,960 --> 00:40:25,240
little bit more about that what
what you're doing on sub stack

827
00:40:25,240 --> 00:40:27,200
BC?
Yeah, so I opened a sub stack a

828
00:40:27,200 --> 00:40:29,640
few months ago.
I'm hosting a new podcast on

829
00:40:29,640 --> 00:40:32,640
there, plus I'm giving a lot of
marketing insights.

830
00:40:32,640 --> 00:40:36,160
I am sharing other content.
I am also trying to build a good

831
00:40:36,160 --> 00:40:38,240
community over there.
And so this week I started

832
00:40:38,240 --> 00:40:40,720
seeing some likes, some new
engagement.

833
00:40:40,720 --> 00:40:43,320
I got a couple new subscribers
that hopped on this very week.

834
00:40:43,600 --> 00:40:48,360
So I'm seeing that momentum that
I've been hoping for in one of

835
00:40:48,360 --> 00:40:50,400
my channels.
So I'm excited to see what

836
00:40:50,400 --> 00:40:51,680
happens.
I'm connecting with the new

837
00:40:51,680 --> 00:40:54,280
subscribers, seeing what brought
them in, what they want to see,

838
00:40:54,640 --> 00:40:57,200
and I'm going to start, you
know, building this strong

839
00:40:57,200 --> 00:41:00,880
community over there.
Awesome BC So my take away from

840
00:41:00,880 --> 00:41:02,760
that and by the way,
congratulations, you're building

841
00:41:02,760 --> 00:41:04,400
relationships and I think that's
awesome.

842
00:41:04,920 --> 00:41:07,520
Go ahead Sid, I see you wanted
to share a win of the week for

843
00:41:07,520 --> 00:41:10,520
yourself.
I'm also putting a plug in for

844
00:41:10,520 --> 00:41:15,080
Mark if he's listening and maybe
for Ashley and Dr. I think it

845
00:41:15,080 --> 00:41:18,240
would be great for us to talk
about Substack one day and how

846
00:41:18,240 --> 00:41:21,480
podcasters are using it.
I've only been out there one

847
00:41:21,480 --> 00:41:24,560
time and it's really becoming
popular.

848
00:41:24,560 --> 00:41:26,800
So I think it'd be a great
conversation when they to talk

849
00:41:26,800 --> 00:41:30,120
about sub stack and let BC and
others share how they're using

850
00:41:30,120 --> 00:41:31,640
it, how it's working and that
kind of stuff.

851
00:41:31,800 --> 00:41:34,160
That's somebody say the other
day said you start a sub stack.

852
00:41:34,160 --> 00:41:38,240
I'm like really another platform
that I need to be on like.

853
00:41:39,680 --> 00:41:42,960
I've tried, I've done.
I didn't realize that there was

854
00:41:42,960 --> 00:41:46,480
a personal sub stack and a
business sub stack and I think I

855
00:41:46,480 --> 00:41:50,200
put my banner for my my business
on my personal.

856
00:41:50,480 --> 00:41:54,360
I'm just having issues just
trying to get it up and running.

857
00:41:54,720 --> 00:42:01,160
So a little shout out to some of
my PMC people on the stage here.

858
00:42:01,160 --> 00:42:06,280
If you want to help a little
little old helpless me, I sure

859
00:42:06,280 --> 00:42:09,880
would appreciate it.
Dr. Did you want to share a win

860
00:42:09,880 --> 00:42:12,200
of the week while you're there?
I'm not going to let her share

861
00:42:12,200 --> 00:42:14,840
before I get to share.
Come on now, she's skipping.

862
00:42:14,840 --> 00:42:17,120
Yeah, Yeah.
Go ahead, go.

863
00:42:18,200 --> 00:42:24,040
Ahead, go ahead, I will pass it
to Dr. My win is that I have

864
00:42:24,040 --> 00:42:27,080
electricity.
There are people surrounding me

865
00:42:27,080 --> 00:42:30,960
in my town, like even across the
street that have been without

866
00:42:30,960 --> 00:42:34,320
electricity ever since last week
when the storm started.

867
00:42:34,680 --> 00:42:37,440
So I have electricity.
We've had a couple of flickers

868
00:42:37,440 --> 00:42:41,200
on and off we've had to deal
with, but for the most part we

869
00:42:41,200 --> 00:42:44,080
still got power in the house.
So yay, we were.

870
00:42:44,120 --> 00:42:47,280
We were down for about 36 hours,
but then now we've gotten power.

871
00:42:48,040 --> 00:42:50,640
That is a great one.
And it's interesting, Dr. how

872
00:42:50,640 --> 00:42:53,480
many of those things we take for
granted until we don't have

873
00:42:53,480 --> 00:42:55,120
them.
And then we go, wow, like to

874
00:42:55,120 --> 00:42:56,920
have power is something you just
take for granted.

875
00:42:56,920 --> 00:42:58,240
You turn the light switch on and
it works.

876
00:42:58,720 --> 00:43:00,280
But go ahead, Matt, I saw you
had a win.

877
00:43:00,280 --> 00:43:02,400
You got to.
Come back to me, I got to share

878
00:43:02,400 --> 00:43:05,680
my win.
Sid, I apologize profusely.

879
00:43:05,680 --> 00:43:08,440
Go ahead, my friend.
No reason to apologize.

880
00:43:08,920 --> 00:43:15,200
So all the months of work to
finally come to to ahead for us

881
00:43:15,200 --> 00:43:18,080
and Monday is the official
launch of season 7 of the Trend

882
00:43:18,080 --> 00:43:22,400
report and it just feels really
good to celebrate where we are.

883
00:43:22,400 --> 00:43:26,360
The this week has been crazy
trying to get all the last bits

884
00:43:26,360 --> 00:43:30,120
of information from the sponsors
and AD placements and episodes

885
00:43:30,120 --> 00:43:31,960
put together and landing pages
built.

886
00:43:31,960 --> 00:43:35,600
And so we've been running crazy.
But you know, my win is that

887
00:43:35,600 --> 00:43:37,640
we're here.
It's exciting.

888
00:43:37,640 --> 00:43:41,520
I started my community this week
called the Insider community.

889
00:43:41,520 --> 00:43:44,040
I talked about it in my trailer
episode.

890
00:43:44,040 --> 00:43:48,200
I sent an e-mail out about it.
Have about 10 people inside that

891
00:43:48,200 --> 00:43:50,640
community already.
Not all of them paid yet, but

892
00:43:51,040 --> 00:43:53,760
some of them I put in for free.
But, you know, so I've got some

893
00:43:53,760 --> 00:43:58,040
paid members coming in, which
feels really good and excited

894
00:43:58,040 --> 00:44:01,160
about all the, and, you know,
really proud of all the work

895
00:44:01,160 --> 00:44:04,120
we've done for the last several
months to get us to where we are

896
00:44:04,400 --> 00:44:07,080
today for the official launch of
Season 7 on Monday.

897
00:44:08,080 --> 00:44:10,320
Well, Sid, I just want to say
congratulations.

898
00:44:10,320 --> 00:44:12,720
That is awesome.
I can, I can feel it in your

899
00:44:12,720 --> 00:44:14,360
voice.
You're super proud of what

900
00:44:14,360 --> 00:44:16,400
you've done and and I'm proud
for you too, Sid.

901
00:44:16,400 --> 00:44:17,840
Thank you so much for sharing
that.

902
00:44:18,040 --> 00:44:20,440
And I apologize that I cut you
off a couple times there.

903
00:44:20,720 --> 00:44:22,400
Go ahead, Matt.
Now you're up, my friend.

904
00:44:23,040 --> 00:44:27,960
My win this week is, I mean, you
might call it petty, but you

905
00:44:27,960 --> 00:44:29,840
might be aware that I've been
trying to make a business pivot

906
00:44:29,840 --> 00:44:34,640
away from podcast production and
editing into something akin to

907
00:44:34,640 --> 00:44:36,760
coaching and mentoring and all
that kind of stuff.

908
00:44:37,320 --> 00:44:39,960
January's been very editing
heavy while I try to tail off a

909
00:44:39,960 --> 00:44:47,280
few clients, but this week I had
two conversations with editors,

910
00:44:47,280 --> 00:44:50,880
kind of like as an interview for
them to take over some of the

911
00:44:50,880 --> 00:44:54,720
client work that I'm doing.
And they've had so many

912
00:44:54,720 --> 00:44:59,800
questions and like, it's going
to sound egotistical, but I've

913
00:44:59,800 --> 00:45:04,080
given them so much value.
They usually call it wisdom

914
00:45:04,200 --> 00:45:07,920
about podcast editing and the
mentality going into that space

915
00:45:07,920 --> 00:45:10,920
to become a professional editor.
So I've kind of resolved that

916
00:45:10,920 --> 00:45:14,480
before I move into general
podcaster mentoring kind of

917
00:45:14,480 --> 00:45:20,800
thing that I focus on editors
and create a big pool of like

918
00:45:20,800 --> 00:45:24,760
Matt clones essentially so that
I can just handball production

919
00:45:24,760 --> 00:45:28,040
work to people that want it.
Not like an agency, but just

920
00:45:28,040 --> 00:45:31,360
like these are the people.
These are my people that I know

921
00:45:31,360 --> 00:45:36,160
can do these things that I used
to do and I'd be happy to pass

922
00:45:36,160 --> 00:45:39,080
the work along to them.
But there's only so many of

923
00:45:39,080 --> 00:45:41,640
these conversations that I've
had for free for like an hour

924
00:45:41,640 --> 00:45:44,160
and a half where I just keep
dropping bombs and they're like,

925
00:45:44,520 --> 00:45:46,840
oh God, I didn't know that.
I didn't know that.

926
00:45:47,600 --> 00:45:51,160
And I might be preaching to the
choir here, but yeah, that's my

927
00:45:51,160 --> 00:45:53,000
win.
So I'm going to try and set up

928
00:45:53,320 --> 00:45:57,320
paid for coaching or mentoring
conversations with potential

929
00:45:57,320 --> 00:46:02,320
podcast editors, audio, video,
whatever, and see if I can get

930
00:46:02,320 --> 00:46:04,080
that moving.
So if any of of you are

931
00:46:04,080 --> 00:46:06,960
listening to this right now and
would like to have one of those

932
00:46:06,960 --> 00:46:09,520
conversations, let's say show
notes, I won't.

933
00:46:09,520 --> 00:46:12,600
I won't do all of the the link
plugging and the recording.

934
00:46:13,720 --> 00:46:15,360
Matt, that's awesome.
Congratulations.

935
00:46:15,360 --> 00:46:19,360
And I'm just picturing the
Matthew clones, that is you drop

936
00:46:19,360 --> 00:46:21,120
that there and I'm just.
Picturing, just picture them,

937
00:46:21,240 --> 00:46:26,240
manifest them because in all
seriousness find it's the only

938
00:46:26,400 --> 00:46:30,320
reasonable way for me to get
around my anti delegation

939
00:46:30,320 --> 00:46:33,400
policy.
That is, it really is me being

940
00:46:33,400 --> 00:46:37,920
my own worst enemy.
But anyone who's done work for

941
00:46:37,920 --> 00:46:42,280
people in the past and has
trouble passing it off to

942
00:46:42,280 --> 00:46:46,320
someone else, I feel a
tremendous amount of guilt

943
00:46:46,560 --> 00:46:51,920
having to pass a podcast editing
client to someone else without

944
00:46:52,560 --> 00:46:55,200
like having giving them a path
or a place to go.

945
00:46:55,960 --> 00:46:58,680
Because it's a me thing.
It's the only way around it.

946
00:46:58,680 --> 00:47:00,720
So I'm trying to turn it into an
opportunity.

947
00:47:01,240 --> 00:47:02,080
But yeah.
Very good man.

948
00:47:02,080 --> 00:47:04,600
And maybe maybe we needed to
show, do a show in the future

949
00:47:04,600 --> 00:47:06,880
about effective delegation.
But Ashley, I know you wanted to

950
00:47:06,880 --> 00:47:09,000
share a win, so go ahead.
Absolutely.

951
00:47:09,000 --> 00:47:10,960
And let's not forget Mike down
in the audience.

952
00:47:10,960 --> 00:47:14,320
I think he's trying to come up.
But my win for the week is that

953
00:47:14,320 --> 00:47:18,080
for the first time since I think
the end of last year, I'm not

954
00:47:18,080 --> 00:47:21,400
working on the weekend.
I've met all my deadlines.

955
00:47:21,400 --> 00:47:25,240
All of my work hasn't blood over
into the weekend, so I'm going

956
00:47:25,240 --> 00:47:29,240
to spend the weekend writing
music, practicing music,

957
00:47:29,240 --> 00:47:33,000
reading, and just recovering.
Thank you so much, Ashley.

958
00:47:33,000 --> 00:47:34,440
I appreciate that.
And Mike, I tried to bring you

959
00:47:34,440 --> 00:47:36,240
up as well, but it looks like
Mike said Nope, I think I hit

960
00:47:36,240 --> 00:47:38,040
the button accidentally.
That's cool, Mike, but feel free

961
00:47:38,040 --> 00:47:40,120
if anybody else wants to share.
We got a couple more minutes.

962
00:47:40,440 --> 00:47:42,600
Does anybody else have a win
that they want to share?

963
00:47:42,600 --> 00:47:45,160
If not, I'm going to go to the
list here and we'll just go

964
00:47:45,160 --> 00:47:45,560
through.
Go ahead.

965
00:47:45,560 --> 00:47:48,200
Dr. Did you have something?
You want to go ahead to Tim.

966
00:47:48,240 --> 00:47:49,840
Tim came up.
I'm sorry.

967
00:47:49,840 --> 00:47:53,520
Go ahead, Tim.
My clients have two fantastic

968
00:47:53,520 --> 00:47:57,800
wins.
Just completed a interview with

969
00:47:58,040 --> 00:48:03,000
Misses Wyoming for our suicide
prevention podcast just

970
00:48:03,000 --> 00:48:05,760
yesterday.
So after today's clubhouse, I'll

971
00:48:05,760 --> 00:48:08,440
be editing that and pushing it
out on Monday.

972
00:48:08,760 --> 00:48:15,440
And then my other client who has
a hockey podcast, we interviewed

973
00:48:15,880 --> 00:48:19,720
a gold and silver medalist.
For.

974
00:48:19,720 --> 00:48:23,480
Women's hockey and that
interview will be coming out

975
00:48:23,600 --> 00:48:28,200
also on Monday.
And my personal win was I was

976
00:48:28,200 --> 00:48:33,480
able to dig out my car yesterday
so now I can drive around town

977
00:48:33,480 --> 00:48:38,920
here in IC Fredericksburg, VA.
So yay, congratulations, Tim.

978
00:48:38,920 --> 00:48:40,880
I know that's a thing.
I've been talking to a few of my

979
00:48:40,880 --> 00:48:43,000
clients and they say, you know,
we get their driveway cleared

980
00:48:43,000 --> 00:48:45,680
out and then the snow plow comes
by and plows them back in.

981
00:48:45,680 --> 00:48:47,960
So Tim, congratulations on those
wins.

982
00:48:47,960 --> 00:48:50,360
Does anybody else have any other
win they want to share before we

983
00:48:50,360 --> 00:48:52,560
wrap up today?
All right, well, let's go ahead

984
00:48:52,560 --> 00:48:54,680
and close it out for today.
I want to thank everybody for

985
00:48:54,680 --> 00:48:56,680
joining us today.
I apologize for some of the

986
00:48:56,680 --> 00:48:59,400
technical difficulties that we
went through, but make sure you

987
00:48:59,400 --> 00:49:00,960
come back and join us again on
Monday.

988
00:49:00,960 --> 00:49:02,640
We'll be live here on Clubhouse
7:00 AM.

989
00:49:02,640 --> 00:49:05,640
Monday morning with Jonathan's
going to do his Binge Worthy

990
00:49:05,800 --> 00:49:07,520
podcast.
So make sure you join us then.

991
00:49:07,520 --> 00:49:09,760
And until that time, have a
great weekend.

992
00:49:09,760 --> 00:49:12,240
Stay safe and thank you so much
for joining us today on the

993
00:49:12,240 --> 00:49:12,480
show.