443. TikTok’s New Terms May Cost Creators Everything

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Good morning podcasting morning
chat today is Wednesday, January

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28th, 2026 and today podcast ads
outperform YouTube where it

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matters most.
Podcasting claims a bigger seat

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00:00:18,480 --> 00:00:22,520
at South by Southwest and Sub
stack eyes the living room, plus

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more headlines you need to know.
So if you're listening live on

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Clubhouse, hit the share button,
bottom left hand side of the

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screen and share it.
However, Clubhouse lets you.

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And if you're catching us via
podcast, YouTube, LinkedIn,

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please share this with a fellow
podcaster.

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And now give us about 30 seconds
and we'll get things rolling.

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Thanks for being here.
Good morning again, podcasting,

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Morning Chat.
Thanks so much for being here.

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I am your host Mark Ronick and
currently on stage with me.

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I say on stage 'cause that's
what we call it here on

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Clubhouse we have Jonathan
Howard, Ralphie Step, BC

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Babbles, Dr. Faye, Alex Baelish,
producer Ashley Feller and Sid

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Meadows.
And if you are watching live, we

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also have Ralph Estep, BC
Babbles, and Dr. Faye joining us

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on Riverside.
So now it's not just me.

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And you're hearing all these
mysterious voices.

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You can see some of them on the
live stream or if you're

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catching it later, you'll see it
on YouTube, LinkedIn, etcetera.

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Welcome.
And I should say also, if you

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want to learn more about all
those people I just shared, just

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go to podcastingmorningchat.com,
go to the about section and you

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can see everyone's profile,
learn how you can connect with

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them, learn more about them as
well.

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So go ahead and do that and send
them a note if you feel like

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something they've said resonated
with you.

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I wanted to share something
before we dive into all the

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headlines and news today.
I do want to take a minute

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quickly to talk about our, what
is now, I believe our every

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Other Thursday podcast
evaluations.

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A lot of you already know we do
these, but I want to reset the

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intention behind them because
that part I think really

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matters.
These evaluations are not about

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tearing people down.
They're not gotcha moments and

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they're definitely not roasts.
They're constructive, thoughtful

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conversations around a real
episode of your podcast.

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We talk about what's working
well because every show I

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believe, has some strengths, and
we talk about what could be

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improved because that's how
podcasters get better.

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It's great to get feedback from
your family, from your friends,

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and more power to you if that's
what you're doing right now.

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But there's real value in
hearing from seasoned podcasters

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who've been doing this for a
long time, who've made the

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mistakes already and can give
you the perspective that's hard

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to get on your own.
That's what we do every other

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Thursday.
If you've wondered how your

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podcast sounds, looks to
experienced eyes and ears, or

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you want honest, supportive
feedback without ego or

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judgement, you can apply to have
one of these episodes evaluated.

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We do it live, we do it
respectfully, and the goal is

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always to help you move forward.
So if that sounds helpful, the

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link to apply is available in
the show notes.

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Ashley has shared it here live
on Clubhouse as well, so go

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ahead and do that if you'd like.
We would love to learn more

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about you and your show.
That's the old Muse music.

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Oh, and I realized I even set it
up so I had the new music.

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So I'm going to let me let it
play out nicely here.

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I know no one cares but me, but
that's so be it.

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All right, let's dig in as we
like to do at the top of our

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news shows.
I've got some podcast data for

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you.
Over the last week, 566,727

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podcasts published at least one
new episode.

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That's up 7.2% from the previous
week.

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And then over the last 30 days,
2.1 million podcasts published,

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at least one new episode, down
7.6% from the previous month.

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And also Dr. is going to give us
some top fives and we'll hear

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about Apple, we'll hear about
Spotify.

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And then she's got a top five
from quarter 4 courtesy of

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Edison Research.
So Dr. Take it away on camera.

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Hey, good morning to you lucky
sons of guns.

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You get to see us all.
OK, so the top five for Spotify

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this week is number 5.
Crime junkie #4 this past

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weekend with Theo von #3 is a
good hang with Amy Poehler #2

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Billions Club, the series that's
new and #1 The Joe Rogan

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Experience.
Very nice timing. #2 is new for

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at least for me to read.
Billions Club, the series that's

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new.
That's number two.

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All the others been there.
OK, Apple's top five is #5 good.

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Hang with Amy Poehler #4.
Pod Save America #3 is dateline

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#2 is the daily and the number
one podcast on Apple is Crime.

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Junkie.
OK, Yeah, Crime Junkie continues

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to hold that spot.
I believe that's the one that's

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been coming up over and over
again lately, right?

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I think so.
OK, cool.

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And then you're going to do the
Edison Research Top five.

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Yeah.
You know, Edison Research has

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published its top five podcasts
in the US, top 54, top 50,

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sorry, for last quarter 2025.
And this based on weekly reach

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among podcast listeners ages 13
and up.

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The list highlights which shows
are pulling the largest

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consistent audiences, with
familiar heavyweights from news,

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true crime, comedy, daily talk
continuing to dominate the

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rankings.
Are we sure we're not in this

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one?
We should be in this one anyway.

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The report reinforces a long
running trend in podcasting.

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While thousands of new shows
launch every year, the bulk of

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weekly listening remains
concentrated among a relatively

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small group of established
titles.

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For creators and advertisers
alike, Edison's quarterly

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rankings offer a reality check
on audience behavior and a

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reminder that reach and loyalty
are very different metrics in

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the podcasting business.
So #5 I love to see this

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smartless.
I love smartless.

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Me too.
That is number 5 #4 is Call Her

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Daddy.
I think we've talked to ad

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nauseam this past week or so
about Call Her daddy #3 is The

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Daily.
Number 2 is Crime Junkie and #1

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is, you know, Joe Rogan,
Whatever.

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I was trying to find my trombone
to play for you.

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Thank you.
Yes, Dr. hates to say Joe Rogan

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at #1 only because he's
constantly at #1.

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I don't think you have any
personal vendetta against Joe

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Rogan.
I could if I dig really deep, I

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could I?
I don't.

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Listen to him.
I just can't invest the time

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that his shows are like 3 hours
long.

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I just cannot invest the time in
order to listen to him.

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And by the way, again, we have
shared a link to see me and the

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three others that have joined me
on Riverside.

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We've shared a link to the
YouTube live page if you are so

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interested.
Alex, did I see your mic flash?

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I'm just laughing because that
Dr. that she doesn't have enough

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time to listen to another
podcast.

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I'm a busy woman.
You're a woman with means and

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you're just doing your thing.
But it's nice to see you guys in

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the video, so to speak.
Thanks, Alex.

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And again, yeah, you can find
us.

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We'll share links also to the
YouTube page as well.

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So in the future, if you want to
catch me and some of the gang on

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video, you can do that as well.
Yeah.

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And we'll, we'll start doing
more of this.

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I just figured Wednesday, since
so many people really contribute

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to it, like we, it's an
organized contribution.

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We, I figured let's get some of
those voices here on camera as

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well.
Makes the video a little more

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interesting than just staring at
my ugly mug all day.

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All right, so let's keep it
moving and head into events.

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This is what I read every week.
It is presented by Podcasters

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Directory.
Podcasters directory.com I

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should say.
Ready to boost your networking

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game and meet like minded
professionals in an engaging

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virtual event designed for
creators like you to connect,

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collaborate and expand your
professional network.

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So there's authors, speakers,
podcasters, subject matter

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experts.
When is it?

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It's weekly Thursdays every
Thursday, 1:00 PM Pacific Time,

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4:00 PM Eastern Time.
And y'all got to come to this

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meeting because if if you've
gone to network meetings and you

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just sit there and you do that
fast, kind of what do you do?

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OK, you're in lawn care, that's
great.

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What do you do?
OK, you're a cook that's great.

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This is all people who are
interested in podcasting who

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have podcasts themselves.
Maybe you can set up a guest

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swap.
So come and join the fun.

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Thank you, Dr. And is it free?
It's a good thing you brought

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that up.
Use PMC and you will get in for

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free.
PMC the initial.

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Commercial OK coupon code
podcasting morning chat PMC

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specifically.
Thank you, Dr. And there's one

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more event I should have gotten
to before I played the nice news

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Stinger.
As some of you know by now,

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while I was attending Pod Fest,
I ran a special ticket offer for

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Empowered Podcasting Conference
and we decided to extend that

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offer to you, our community.
So that means tickets are just

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under $200, really the last time
you'll ever see that between now

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and August.
That's the lowest public price

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available.
And this deal is available

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through the end of of January
this month.

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So to grab it, just go to
empoweredpodcasting.com, click

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the buy tickets button and then
use the promo code POD FEST 26

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PODF EST-26.
So if Empowered Podcasting is

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already on your radar, now is
the time.

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Thank you to our newest attendee
who it happens to be in the

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audience, Jessica.
She took advantage of the offer

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earlier this week.
Somebody I got to connect with

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for the first time as well over
Zoom.

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We had a nice Zoom coffee chat.
Welcome Jessica for being in the

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audience and welcome to
Empowered Podcasting as well.

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Quick tip, smart move, yeah.
Content creators.

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Business.
Bite.

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Take it away, Ralph.
I love that intro man, that is

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the best.
But listen, the biggest creator

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news story this week isn't about
views, believe it or not, it's

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about ownership.
And Cobby Lame is Tik Tok's

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biggest creator, just had his
company and his name of his

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company is called Step
distinctive limited.

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It was acquired by AUS listed
firm called Rich Sparkle.

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Listen to this a deal announced
at $975,000,000 and the filings

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and release date includes
commercial rights and plans for

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an AI digital twin.
So you might be saying, OK,

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Ralph, what can independent
creators learn from this?

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Here's the things I want you to
learn.

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Your content is not the asset.
Your intellectual property is

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your name, your likeness, your
style, your catalog.

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That's what scales.
So when you build an actual

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business, not just an account.
So what I'm talking about here

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is having an LLC or a
corporation, clean contracts and

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a simple system to track revenue
and rights and then guard your

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likeness like it guard your bank
account.

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Because if AI can replicate you,
then usage rights, approvals and

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limits aren't optional anymore.
And the bottom line is this,

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creators who win long term don't
just chase algorithms, they

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chase what they've built.
So it's all about building that

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brand and building that
intellectual property.

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Thank you, Ralph.
Appreciate anyone.

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I'm just curious if anyone has
any questions or wants to

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respond at all.
I want to give you a minute to

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do that if I do.
Oh, go ahead, Dr. Well, right

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before I leave to go fix my
eggs, I just read about this

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huge petition that all the
actors are signing about the

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deep fakes and AI and how, you
know, they're all banding

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together and creating a movement
basically.

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So there's some heavy hitters on
that petition.

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Wow, all of a sudden, why did
his?

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I mean, I know his name like the
back of my hand normally.

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And now I forgot who.
Oh my gosh, the actor.

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All right, all right, all right.
McConaughey.

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Thank you.
McConaughey is just he just did

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a whole thing about this.
I think he went through proper

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legal channels and copy did a
copyright on his voice, his

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likeness, etcetera.
And I think he got the rights to

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00:14:34,920 --> 00:14:37,000
all right, all right, all right.
Yes, he did.

226
00:14:37,040 --> 00:14:39,080
Yeah, Trademarker patented that
as well.

227
00:14:39,080 --> 00:14:40,240
Yep.
That's showing him.

228
00:14:40,400 --> 00:14:43,000
He got in deep fake.
That's why that's what happened.

229
00:14:43,000 --> 00:14:46,440
There was commercials with him,
well, with the likeness of him

230
00:14:46,760 --> 00:14:49,080
or his voice.
Yep, it's scary.

231
00:14:49,400 --> 00:14:50,640
Egg time.
All right, go.

232
00:14:50,800 --> 00:14:52,840
Some eggs.
Dr. Are you going to put like a

233
00:14:52,840 --> 00:14:55,800
little thing in front of your
screen we talked about?

234
00:14:55,800 --> 00:14:57,560
This it's funny right before the
show.

235
00:14:57,560 --> 00:14:59,600
That's OK, go ahead Dr. You can
go make your eggs.

236
00:14:59,920 --> 00:15:03,720
We talked about this right
before we went live and Ralph

237
00:15:03,720 --> 00:15:06,720
was saying, wait, you got to
bring a camera to while you're

238
00:15:06,720 --> 00:15:09,760
cooking the eggs.
We talk about this so much and

239
00:15:09,760 --> 00:15:13,040
we weren't prepared, but that'll
be something for down the road

240
00:15:13,080 --> 00:15:15,160
for sure.
She seems like a little sign

241
00:15:15,160 --> 00:15:18,000
that just says be right back.
And have like an egg, right?

242
00:15:18,240 --> 00:15:19,400
Right.
Just to make it easy.

243
00:15:19,480 --> 00:15:21,640
Alex, aren't you curious?
I mean, don't you want to see

244
00:15:21,640 --> 00:15:25,720
her making the eggs?
As much as I do sometimes, you

245
00:15:25,720 --> 00:15:30,000
know, the illusion is better
than the actual thing.

246
00:15:30,160 --> 00:15:31,360
You don't want to meet your
heroes.

247
00:15:31,360 --> 00:15:33,880
You know, like when I met Mark
the first time, these are the

248
00:15:33,880 --> 00:15:36,560
things that happened.
And Mark, I just want to add one

249
00:15:36,560 --> 00:15:37,920
more thing, if it's OK.
Sure thing.

250
00:15:37,960 --> 00:15:41,200
And that is the big take away
here is run your content

251
00:15:41,200 --> 00:15:43,200
creation like a business because
look at the way this guy was

252
00:15:43,200 --> 00:15:46,760
able to cash in and it's because
he had a system design, he was

253
00:15:46,760 --> 00:15:49,000
able to sell something.
So if you don't hear anything

254
00:15:49,000 --> 00:15:51,280
else I said today, lean into
that.

255
00:15:51,280 --> 00:15:54,520
Really run your content creation
like a business because it can

256
00:15:54,520 --> 00:15:56,400
pay off in the end.
Absolutely.

257
00:15:56,400 --> 00:16:01,160
Thank you, Ralph, for that.
Alex has something.

258
00:16:01,160 --> 00:16:03,920
Go ahead, Alex.
Ralph, do you think that they'll

259
00:16:03,920 --> 00:16:08,440
be a, for lack of a better term,
a poor man's or a independent

260
00:16:08,440 --> 00:16:13,760
podcasters way to protect all
this?

261
00:16:14,160 --> 00:16:17,960
Is there something that an
independent podcaster or

262
00:16:18,240 --> 00:16:23,840
everyday person can do to
protect legally or put things in

263
00:16:23,840 --> 00:16:26,640
place beforehand as far as their
likeness?

264
00:16:27,280 --> 00:16:31,800
Like this voice, whatever?
I want to be careful to say I am

265
00:16:31,800 --> 00:16:35,200
not an attorney, but I know
there are attorneys out there

266
00:16:35,200 --> 00:16:36,840
that can help you with that sort
of thing.

267
00:16:37,040 --> 00:16:38,960
And it doesn't cost a mint to do
that.

268
00:16:38,960 --> 00:16:40,600
You just have to be intentional
about it.

269
00:16:40,840 --> 00:16:43,960
Maybe set up an entity, maybe
speak with an attorney, somebody

270
00:16:43,960 --> 00:16:46,000
that can give you an idea of how
to do things.

271
00:16:46,040 --> 00:16:48,160
I will say one thing that's
really evident in this, and we

272
00:16:48,160 --> 00:16:50,600
haven't really talked about this
today, but understand when

273
00:16:50,600 --> 00:16:53,280
you're putting stuff on a
platform, read the fine print

274
00:16:53,280 --> 00:16:55,440
because you might be giving them
the rights to that.

275
00:16:55,640 --> 00:16:57,680
I know one of the things that
Tiktok just did is they're

276
00:16:57,680 --> 00:17:00,080
basically saying if you put
stuff on Tiktok, they own it,

277
00:17:00,600 --> 00:17:02,440
Alex, That's the thing you need
to be aware of is know where

278
00:17:02,440 --> 00:17:05,760
you're putting stuff and build
your brand, not their brand.

279
00:17:05,760 --> 00:17:09,200
And it's easy to put stuff on
these platforms, but understand

280
00:17:09,200 --> 00:17:12,319
you may be giving away your
goodness or giving away your

281
00:17:12,319 --> 00:17:13,920
intellectual property by doing
that.

282
00:17:14,240 --> 00:17:18,200
And good suggestion from Janae
in the chat saying Gordon

283
00:17:18,200 --> 00:17:21,040
Firemark, the podcast lawyer,
he'd probably be a great person

284
00:17:21,040 --> 00:17:24,240
to reach out to if you have
questions about that.

285
00:17:24,599 --> 00:17:27,240
So go ahead and look up Gordon
Firemark.

286
00:17:27,520 --> 00:17:30,120
You know you'll find him no
problem if you Google him.

287
00:17:30,960 --> 00:17:33,840
OK, let's keep it going.
Here, do some news bites.

288
00:17:33,840 --> 00:17:37,560
So from this is from Pod News
yesterday.

289
00:17:37,920 --> 00:17:42,800
Odyssey has quietly removed a
number of third party podcasts

290
00:17:42,800 --> 00:17:45,000
from its app, including Pod
News.

291
00:17:45,560 --> 00:17:49,920
According to a spokesperson for
Odyssey the show, the shows that

292
00:17:49,920 --> 00:17:53,640
were removed were lower
engagement titles that accounted

293
00:17:53,640 --> 00:17:57,160
for a very small percentage of
overall listening on their

294
00:17:57,160 --> 00:17:59,800
platform.
The company says that Odyssey

295
00:17:59,800 --> 00:18:04,040
App is still positioned as the
home for a robust lineup,

296
00:18:04,040 --> 00:18:08,280
including Odyssey Originals,
time shifted radio shows,

297
00:18:08,520 --> 00:18:12,120
podcasts from its premium
network and Creator Lab, key

298
00:18:12,120 --> 00:18:15,480
affiliate partners, and other
industry leading titles.

299
00:18:16,200 --> 00:18:19,080
The move comes as Odyssey
continues to recalibrate

300
00:18:19,080 --> 00:18:22,080
following its exit from
bankruptcy last year.

301
00:18:22,800 --> 00:18:26,360
In a notable twist, the company
added all of its podcasts and

302
00:18:26,360 --> 00:18:30,200
radio stations to the iheart app
in July, effectively

303
00:18:30,200 --> 00:18:35,240
distributing its content through
the ecosystem of its main

304
00:18:35,320 --> 00:18:39,400
competitor, iheart.
And just so you know, Odyssey is

305
00:18:39,400 --> 00:18:43,680
a large US multi platform audio
broadcasting company.

306
00:18:44,000 --> 00:18:47,880
It operates radio stations, a
streaming app and multiple

307
00:18:47,880 --> 00:18:50,560
podcast networks.
It's headquartered in Philly.

308
00:18:50,560 --> 00:18:53,240
It's one of the biggest
commercial radio owners in the

309
00:18:53,440 --> 00:18:58,280
US and positions itself as a
full audio company across

310
00:18:58,800 --> 00:19:01,800
broadcast, digital and live
events.

311
00:19:02,600 --> 00:19:07,320
Also, this one's for you,
Producer Ashley podcast hosting

312
00:19:07,320 --> 00:19:12,200
platform Fountain has launched
Fountain for Artists, a new

313
00:19:12,200 --> 00:19:16,280
music hosting service built on
RSS.

314
00:19:17,360 --> 00:19:21,240
So that's how US podcasters
distribute our content using the

315
00:19:21,240 --> 00:19:24,200
RSS feed.
This is now for musicians.

316
00:19:24,200 --> 00:19:27,600
The platform let's music
creators earn money every time a

317
00:19:27,600 --> 00:19:31,640
song is played, with payments
made in Bitcoin.

318
00:19:32,560 --> 00:19:35,200
It works using the same
underlying mechanics as

319
00:19:35,200 --> 00:19:39,520
podcasting 2 Point O's,
streaming SAT's at model and

320
00:19:39,520 --> 00:19:45,400
where value flows directly from
listener to creator in real

321
00:19:45,400 --> 00:19:47,880
time.
Sharing this because it's

322
00:19:47,880 --> 00:19:51,400
another signal that podcasting's
open infrastructure is starting

323
00:19:51,400 --> 00:19:55,360
to stretch beyond spoken word
audio into music, with creators

324
00:19:55,360 --> 00:19:59,320
getting paid per play without
relying on traditional streaming

325
00:19:59,320 --> 00:20:04,880
platforms or ad models.
Ashley, as a musician, what's

326
00:20:04,880 --> 00:20:07,720
your initial, your first
reaction to that?

327
00:20:07,960 --> 00:20:10,960
I think getting an opportunity
for musicians to earn a little

328
00:20:10,960 --> 00:20:13,320
more income is hopefully a good
thing.

329
00:20:13,320 --> 00:20:16,600
I'm not so sure about the
Bitcoin thing, mostly because I

330
00:20:16,600 --> 00:20:19,720
just don't know much about it,
but aside from that it sounds

331
00:20:19,720 --> 00:20:21,560
interesting.
Agreed.

332
00:20:21,600 --> 00:20:24,680
That's the one thing that caught
my eye as well, the whole

333
00:20:24,680 --> 00:20:28,520
Bitcoin portion of it.
Because yeah, Bitcoin is, I'm

334
00:20:28,520 --> 00:20:31,560
not saying it's not hot, right?
It's a it's a big thing now.

335
00:20:32,120 --> 00:20:34,040
Not everybody still is on board
with it.

336
00:20:34,040 --> 00:20:35,920
Not everybody understands it
yet.

337
00:20:36,240 --> 00:20:40,000
And I'm, you know, I'm curious
how musicians will embrace that.

338
00:20:40,000 --> 00:20:44,440
So more to come there.
Speaking of producer Ashley,

339
00:20:44,640 --> 00:20:46,760
actually, I'm going to come to
you in a second, Ashley, with

340
00:20:46,760 --> 00:20:48,800
your story that you brought to
the table.

341
00:20:48,800 --> 00:20:50,960
But first BC has a question or
comment.

342
00:20:50,960 --> 00:20:52,640
Go ahead BC.
Yeah.

343
00:20:52,640 --> 00:20:54,760
Does it say anything in there
about whether or not one of the

344
00:20:54,760 --> 00:20:59,200
caveats of that is that any
particular playing rights for

345
00:20:59,200 --> 00:21:03,040
the music that can be offered to
the rotation would have to be

346
00:21:03,040 --> 00:21:06,840
signed over to the platform?
It does not say that, at least

347
00:21:06,840 --> 00:21:10,880
in my summary, but I will make
sure to get that link to the

348
00:21:10,880 --> 00:21:13,640
article and put it in the show
notes because maybe it's there

349
00:21:13,640 --> 00:21:16,280
but not entirely sure BC.
Gotcha.

350
00:21:16,640 --> 00:21:22,360
OK, Let's go to Ashley with an
announcement from Apple that we

351
00:21:22,360 --> 00:21:24,200
may be interested in as
creators.

352
00:21:24,200 --> 00:21:26,880
Go ahead, Ashley.
This is for all the Mac folks

353
00:21:26,880 --> 00:21:28,840
out there.
Apple just announced a new

354
00:21:28,840 --> 00:21:32,960
subscription bundle which is
called the Apple Creator Studio,

355
00:21:33,320 --> 00:21:36,440
and it combines its major
creative apps, which include

356
00:21:36,800 --> 00:21:41,520
Final Cut Pro, Logic Pro into a
single cross-platform plan.

357
00:21:41,760 --> 00:21:45,040
And it launches today, January
28th, 2026.

358
00:21:45,480 --> 00:21:49,640
And it's got consumer and
education prices, just to name a

359
00:21:49,640 --> 00:21:51,760
few things about this new
bundle.

360
00:21:51,760 --> 00:21:54,560
I won't read them all.
There's quite a list, but the

361
00:21:54,560 --> 00:21:59,000
standard price is about 1299
U.S. dollars per month, or you

362
00:21:59,000 --> 00:22:03,240
can pay annually at 129 I
believe it is, and you get a one

363
00:22:03,240 --> 00:22:05,200
month free trial for new
subscribers.

364
00:22:05,480 --> 00:22:10,640
They have an education model
that's 299 a month or 2999 for a

365
00:22:10,640 --> 00:22:13,160
year.
The apps that are included are

366
00:22:13,160 --> 00:22:18,920
again Final Cut Pro, Logic Pro,
Motion Compressor, Mainstage and

367
00:22:18,920 --> 00:22:23,400
Pixelmator Pro.
There are a couple of changes.

368
00:22:23,400 --> 00:22:27,760
For example, the iPad policy has
changed on the iPad.

369
00:22:27,760 --> 00:22:32,000
The Creator Studio becomes the
only way for new customers to

370
00:22:32,000 --> 00:22:37,000
access Final Cut Pro and Logic
Pro and existing standalone iPad

371
00:22:37,000 --> 00:22:39,920
subscribers can keep their prior
plans.

372
00:22:40,440 --> 00:22:44,520
And again, this is a one time
Mac purchase or it can be they

373
00:22:44,560 --> 00:22:49,000
sell perpetual licenses for the
Final Cut Pro Logic, etcetera.

374
00:22:49,000 --> 00:22:51,040
And I think that's going to be
pretty interesting.

375
00:22:51,360 --> 00:22:55,320
I found this as I was looking
for things on my ever going

376
00:22:55,320 --> 00:23:00,600
quest to replace the script.
Oh my God, I can't wait to spend

377
00:23:00,600 --> 00:23:03,400
money on this.
This seems like it's going to be

378
00:23:03,400 --> 00:23:08,720
something awesome and I'm so
looking forward to dumping the

379
00:23:08,720 --> 00:23:13,720
script and all the other stuff
and keeping it under a Mac

380
00:23:13,720 --> 00:23:17,040
family.
These are some really powerful

381
00:23:17,040 --> 00:23:21,400
and popular tools that they're
including in this suite of apps.

382
00:23:21,400 --> 00:23:24,480
So I think people are going to
be very excited about it.

383
00:23:24,520 --> 00:23:28,840
On one hand, I mean you can say
it makes it more affordable than

384
00:23:29,040 --> 00:23:31,480
how it used to be because this
software used to be pretty

385
00:23:31,480 --> 00:23:34,840
expensive, especially getting
one of them as opposed to a

386
00:23:34,840 --> 00:23:38,240
whole bundle of them.
But you know, do keep in mind

387
00:23:38,240 --> 00:23:43,520
you are paying a monthly fee
that does add up after a couple

388
00:23:43,520 --> 00:23:46,600
of years, right?
If you're paying $130.00 a year.

389
00:23:46,920 --> 00:23:50,600
You're doing the same on Adobe.
I think the point is they're

390
00:23:50,600 --> 00:23:53,080
trying to probably go after the
Adobe business.

391
00:23:53,360 --> 00:23:57,720
And I think that that's a good
thing because for what I'm

392
00:23:57,720 --> 00:24:02,400
trying to do, I either have to
learn Adobe to do cartoon stuff.

393
00:24:02,760 --> 00:24:05,680
There's a couple other programs
out there, but if I could keep

394
00:24:05,680 --> 00:24:07,320
it on their Mac, it would be
great.

395
00:24:07,440 --> 00:24:09,360
It looks like they're going to
try to hopefully expand.

396
00:24:09,360 --> 00:24:10,480
I don't know.
We'll see.

397
00:24:10,920 --> 00:24:15,000
Yeah, I'm excited to see how
this develops over time.

398
00:24:15,880 --> 00:24:19,080
And I'm going to go to you next,
Ralph, with the next story.

399
00:24:19,080 --> 00:24:22,480
This was something on Reddit and
I think you have mentioned you

400
00:24:22,480 --> 00:24:25,480
first saw it on pod news, but
yeah, take it away.

401
00:24:25,480 --> 00:24:28,400
Something about Stream Yard?
Yeah, I saw this on pod news

402
00:24:28,400 --> 00:24:30,520
originally and then it drilled
down to Reddit and it's from a

403
00:24:30,520 --> 00:24:33,720
post that a small business team
is walking away from Stream Yard

404
00:24:33,960 --> 00:24:35,920
after what they're calling
pricing whiplash.

405
00:24:35,920 --> 00:24:39,640
Listen to this.
Their 4C plan jumped from $89.00

406
00:24:39,640 --> 00:24:43,120
a month to $417.00 a month
overnight.

407
00:24:43,520 --> 00:24:46,040
And in the article they said
there was no upgrade request, no

408
00:24:46,040 --> 00:24:49,360
added features, and no warning.
Just the same usage, same

409
00:24:49,360 --> 00:24:51,360
workflow, just a much bigger
bill.

410
00:24:51,960 --> 00:24:54,160
And the team says they were
effectively moved into a higher

411
00:24:54,160 --> 00:24:56,560
tier without asking for it,
despite using Stream Yard for

412
00:24:56,560 --> 00:24:59,440
fairly standard needs.
A collaboration and guest

413
00:24:59,440 --> 00:25:01,800
interviews, live streaming,
recording, publishing.

414
00:25:02,320 --> 00:25:04,480
And while the while the platform
isn't the court of their

415
00:25:04,480 --> 00:25:07,800
business, it plays an important
role in promotion, which makes

416
00:25:07,800 --> 00:25:10,520
this four and five times
increase hard to justify.

417
00:25:10,960 --> 00:25:12,400
And the timing isn't lost in
them either.

418
00:25:12,400 --> 00:25:14,840
Stream Yard was acquired by a
company called Bending Spoons in

419
00:25:14,840 --> 00:25:17,200
2024.
And this kind of aggressive

420
00:25:17,200 --> 00:25:19,560
pricing shift feels like a
routine update and more like a

421
00:25:19,560 --> 00:25:23,080
signal that smaller teams may no
longer be the target customer.

422
00:25:23,080 --> 00:25:25,480
So as a result, they're actively
looking for alternatives that

423
00:25:25,480 --> 00:25:28,360
support small teams, guests,
multi streaming and local

424
00:25:28,360 --> 00:25:31,720
recording, ideally in the 50 to
$150.00 per month range.

425
00:25:31,720 --> 00:25:35,160
But the big take away here is
they were using this tool and

426
00:25:35,280 --> 00:25:39,280
five times increase overnight is
a massive increase.

427
00:25:39,680 --> 00:25:42,160
Thank you.
Ralph Streamer is the one that

428
00:25:42,160 --> 00:25:45,120
got bought by the script, is
that right?

429
00:25:46,160 --> 00:25:48,680
It was bending.
Yeah, is it Stream Yard or

430
00:25:48,680 --> 00:25:50,800
Zencaster?
No, I think that was Stream

431
00:25:50,800 --> 00:25:54,080
Yard, definitely not Zencaster.
And I know when that happened,

432
00:25:54,080 --> 00:25:57,280
they had initially started
talking about a big price jump

433
00:25:57,280 --> 00:25:59,520
and everybody went up in arms
about it.

434
00:25:59,960 --> 00:26:02,240
They did have a price jump.
They almost doubled it,

435
00:26:02,240 --> 00:26:03,960
actually.
They did double it just about.

436
00:26:04,320 --> 00:26:09,120
And then it went from like, like
40 to $80, you know, for their

437
00:26:09,120 --> 00:26:10,880
pro.
And then I tried, I tried to

438
00:26:10,880 --> 00:26:14,480
drop down just to kind of, yeah.
Save money.

439
00:26:14,600 --> 00:26:15,240
I get it.
Yeah.

440
00:26:15,240 --> 00:26:18,240
Thank you, Alex.
Mark, part of this could be the

441
00:26:18,240 --> 00:26:20,640
introduction of a lot of AI
tools and that's something we

442
00:26:20,640 --> 00:26:23,920
have to be aware of as companies
are adding more AI.

443
00:26:23,920 --> 00:26:26,160
That's expensive to them.
And I'm not trying to listen,

444
00:26:26,160 --> 00:26:29,960
I'm not trying to justify what
they're doing here, but AI costs

445
00:26:29,960 --> 00:26:32,960
are expensive and you want to
Add all these other tools and

446
00:26:32,960 --> 00:26:34,640
little pieces and nuanced things
into there.

447
00:26:34,640 --> 00:26:36,200
It costs money for them to
produce it.

448
00:26:36,400 --> 00:26:38,520
I'm an accountant.
I'm always looking at the bottom

449
00:26:38,520 --> 00:26:40,800
line number.
So I understand it from the

450
00:26:40,800 --> 00:26:42,720
perspective of the business as
well.

451
00:26:42,880 --> 00:26:46,160
If they're giving you this big
range of tools that's costing

452
00:26:46,160 --> 00:26:48,360
them more, they've got to pass
those prices along.

453
00:26:49,080 --> 00:26:54,360
Ralph, you can't justify 100%
increase in a short time like

454
00:26:54,360 --> 00:26:57,080
that.
Stream yard, once they sold,

455
00:26:57,240 --> 00:27:02,520
they've had no plan whatsoever.
They gave us no services.

456
00:27:02,720 --> 00:27:04,880
They just threw out the new
pricing.

457
00:27:05,120 --> 00:27:09,320
They're starting to add stuff,
but it just seems like it's just

458
00:27:09,320 --> 00:27:14,440
really shifty and the only
problem is it's a great program.

459
00:27:14,840 --> 00:27:18,440
I'm trying Ecam, it's hard, I'm
trying Riverside.

460
00:27:18,640 --> 00:27:21,520
There's just nothing like it.
That's the problem.

461
00:27:22,000 --> 00:27:24,560
I can speak to that because I
actually use ecam, but I'm on a

462
00:27:24,560 --> 00:27:26,480
Mac and and that's where I
started for.

463
00:27:26,480 --> 00:27:29,080
For me, this hasn't been a
decision, decision point, but

464
00:27:29,280 --> 00:27:31,920
you're right, that is a huge
increase to go up 100%.

465
00:27:32,440 --> 00:27:34,960
I don't disagree with you.
And I guess the business side of

466
00:27:34,960 --> 00:27:36,680
me would say, well, you get what
you pay for.

467
00:27:36,880 --> 00:27:39,720
But I totally hear you, Alex
that it doesn't feel good from

468
00:27:39,720 --> 00:27:41,880
the customer side.
And maybe that's the thing that

469
00:27:41,880 --> 00:27:44,960
they need to take away from this
is, yeah, maybe your long term

470
00:27:44,960 --> 00:27:47,840
plan is we're going to offer
more things, we're going to up

471
00:27:47,840 --> 00:27:49,200
charge this, we're going to
charge more.

472
00:27:49,200 --> 00:27:52,160
But to drop 100% increase and
think about what I just talked

473
00:27:52,160 --> 00:27:57,120
about today, A5 time increase is
absolutely craziness.

474
00:27:57,960 --> 00:28:01,440
Doesn't it feel like the next
step after this might be an

475
00:28:01,440 --> 00:28:06,320
e-mail to their members saying,
we regret to inform you that we

476
00:28:06,320 --> 00:28:10,040
are shutting down?
Because if you price yourself

477
00:28:10,040 --> 00:28:15,320
out of the market instead of
just giving you the whammy of

478
00:28:15,640 --> 00:28:19,200
we're closing, they're going to
up their price so high that no

479
00:28:19,200 --> 00:28:20,720
one's going to.
There's just too much

480
00:28:20,720 --> 00:28:24,800
competition out there for this
price to be this high.

481
00:28:25,200 --> 00:28:31,160
Or at least giving some kind of
grace and slowly climbing up

482
00:28:31,160 --> 00:28:35,880
that ladder, you know, and I
know AI is expensive and stuff,

483
00:28:36,000 --> 00:28:40,040
but this is just way too big of
a an increase.

484
00:28:40,360 --> 00:28:41,880
Well.
Dr. The other thing they could

485
00:28:41,880 --> 00:28:45,880
be doing though, is they may be
changing their customer dynamic

486
00:28:46,160 --> 00:28:48,440
and they might be saying we're
not trying to serve the

487
00:28:48,440 --> 00:28:51,400
independent podcast.
There's the independent content

488
00:28:51,400 --> 00:28:52,800
creators.
I mean, there's a place where

489
00:28:52,800 --> 00:28:55,720
I'm not saying that's the right
decision, but I'm saying that

490
00:28:55,840 --> 00:28:58,040
they might want it to become,
I'll use a funny term, they

491
00:28:58,040 --> 00:28:59,680
might want to be the Cadillac of
this.

492
00:29:00,000 --> 00:29:02,640
And they're just saying, look,
this isn't our target market.

493
00:29:02,800 --> 00:29:05,320
So that could be part of this
too is they want to go into

494
00:29:05,320 --> 00:29:08,640
that, that high end that that
more exclusive like I'll call it

495
00:29:08,640 --> 00:29:10,880
platinum market because that
could be part of what's going on

496
00:29:10,880 --> 00:29:13,880
here as well.
As a Stream Yard user, I totally

497
00:29:13,880 --> 00:29:15,680
see where you're coming from,
Ralph.

498
00:29:15,960 --> 00:29:21,760
It's just a shame because like
you said, wherever you start is

499
00:29:21,760 --> 00:29:25,440
where you like to be and that's
your comfort zone, especially in

500
00:29:25,440 --> 00:29:27,840
this stuff.
I still use Audacity.

501
00:29:27,920 --> 00:29:30,440
I love it, but that's a separate
conversation.

502
00:29:30,720 --> 00:29:36,080
It's so easy to use and to
change platforms is such a

503
00:29:36,080 --> 00:29:40,680
difficult thing In a lot of
cases for podcasters, they don't

504
00:29:40,680 --> 00:29:42,920
have you over a barrel.
But if they're going to be the

505
00:29:42,920 --> 00:29:47,160
Cadillac, then First off, you
better change the seats and you

506
00:29:47,160 --> 00:29:50,680
better make a nice steering
wheel because it's been a real

507
00:29:50,680 --> 00:29:53,640
problem.
And it's just a shame because it

508
00:29:53,640 --> 00:29:55,920
feels like it's the Titanic
going down.

509
00:29:56,160 --> 00:29:58,560
From a strategy point, if I'm
the company, I'm like, well,

510
00:29:58,560 --> 00:30:01,200
Alex isn't going to leave.
Alex is invested in this.

511
00:30:01,200 --> 00:30:03,280
I can double the price and I
make more money.

512
00:30:03,280 --> 00:30:04,920
So I'm not saying that's the
right answer.

513
00:30:05,160 --> 00:30:07,320
I think that's what they're
doing is they're playing the

514
00:30:07,320 --> 00:30:10,120
game of people love our
software, they're not going

515
00:30:10,120 --> 00:30:11,760
anywhere.
It's stable, they know how to

516
00:30:11,760 --> 00:30:13,960
use it, so we're not going to
worry about it.

517
00:30:14,160 --> 00:30:16,560
And if we lose a couple, if
we're doubling the price, even

518
00:30:16,560 --> 00:30:20,000
if we lose a couple, our Net
margin still it grows.

519
00:30:20,600 --> 00:30:22,480
You're right, you can't beat the
numbers.

520
00:30:22,480 --> 00:30:25,200
But yeah, I got an egg timer
with it, I'll tell you that.

521
00:30:29,000 --> 00:30:34,000
I'm going to break from the
format for a second and go right

522
00:30:34,080 --> 00:30:38,720
to BC with his segment, which is
still unnamed.

523
00:30:38,720 --> 00:30:41,960
And BCI know we were bouncing
some names off each other

524
00:30:41,960 --> 00:30:45,160
yesterday and we were thinking
we should share it with the

525
00:30:45,160 --> 00:30:47,640
group.
But my working title currently

526
00:30:47,640 --> 00:30:50,880
is Hollywood Minute.
Kind of a very generic thing,

527
00:30:50,880 --> 00:30:55,760
but this is where BC shares some
podcast news in the celebrity

528
00:30:55,760 --> 00:30:59,520
world since we know celebrities
have infiltrated our industry.

529
00:30:59,680 --> 00:31:03,080
So with that BC, take it away.
Good morning.

530
00:31:03,080 --> 00:31:07,160
And yeah, we are working on that
title on plenty of ideas thrown

531
00:31:07,160 --> 00:31:10,040
back and forth.
So kicking us off this morning,

532
00:31:10,440 --> 00:31:15,000
Sean Bean, the two time BAFTA TV
and International Emmy winning

533
00:31:15,000 --> 00:31:19,080
actor is joining the podcasting
space as the brand new host of

534
00:31:19,080 --> 00:31:23,400
Get Birding, which is a multi
award-winning podcast for all

535
00:31:23,520 --> 00:31:25,560
birders.
I thought that was just a thing

536
00:31:25,560 --> 00:31:29,200
that the dad did in Beetlejuice
but apparently it's a real thing

537
00:31:29,960 --> 00:31:33,120
so he will be joining the show,
has the new host saying.

538
00:31:33,200 --> 00:31:37,200
It might come as a surprise to
many, but I was a keen birder as

539
00:31:37,200 --> 00:31:40,920
a teenager growing up on a
Sheffield estate and spent many

540
00:31:40,920 --> 00:31:44,040
happy hours seeing what I could
spot in our gardens and

541
00:31:44,040 --> 00:31:46,280
surrounding fields with my
friends.

542
00:31:46,640 --> 00:31:51,080
Now the podcast is produced by
Peanut and Crumb, which aims to

543
00:31:51,080 --> 00:31:55,720
make bird watching and nature
accessible to joy and joyful to

544
00:31:55,800 --> 00:31:58,560
everyone, everywhere.
We'll hear Sean talk about his

545
00:31:58,560 --> 00:32:01,440
own birding adventures as well
as those of his celebrity

546
00:32:01,440 --> 00:32:04,240
guests.
For instance, on Episode 1, he's

547
00:32:04,240 --> 00:32:09,640
joined by BBC Six music DJ Guy
Garvey, and this is actually him

548
00:32:09,640 --> 00:32:14,800
taking the reins from former
host Maya Rose Craig, who did

549
00:32:14,800 --> 00:32:18,000
the first series as the host.
She says it's a real privilege

550
00:32:18,000 --> 00:32:21,120
to be working with Sean Bean on
this latest series of Get

551
00:32:21,120 --> 00:32:23,520
Birding.
He is such an icon and comes

552
00:32:23,520 --> 00:32:26,560
with a completely different set
of knowledge and experience to

553
00:32:26,560 --> 00:32:29,520
me.
So any thoughts on, you know,

554
00:32:29,680 --> 00:32:32,120
birding?
What's this doing it again?

555
00:32:32,600 --> 00:32:35,600
Sean Bean He's known for his
roles as Boromir in Lord of the

556
00:32:35,600 --> 00:32:38,560
Rings and in his role.
I never heard of him, I'm so

557
00:32:38,560 --> 00:32:42,760
sorry.
BC the most important thing, and

558
00:32:42,760 --> 00:32:45,360
I'll let you go Jonathan in one
second, he can say the most

559
00:32:45,520 --> 00:32:50,600
amazing line winter is coming.
Well, funny you mentioned that

560
00:32:50,600 --> 00:32:53,960
though, because of course his
iconic Boromir meme 1 does not

561
00:32:53,960 --> 00:32:58,200
simply enter Mordor has of
course revivified itself with

562
00:32:58,200 --> 00:33:01,040
this new announcement, which
came out a few days ago with the

563
00:33:01,040 --> 00:33:04,480
new version saying 1 does not
simply enter the podcasting

564
00:33:04,480 --> 00:33:06,400
world.
It's definitely going to give

565
00:33:06,400 --> 00:33:09,600
new life to many of his iconic
memes that have been out there

566
00:33:09,600 --> 00:33:11,840
in the space for a while.
But yeah, I think this will be

567
00:33:12,120 --> 00:33:14,440
for anyone who who does nature
things like that.

568
00:33:14,880 --> 00:33:18,800
You got a brand new place to go
and get your nerd on 100%.

569
00:33:19,200 --> 00:33:21,560
That's going to be our first
story on good for the second one

570
00:33:21,600 --> 00:33:22,800
this morning.
No, let's see.

571
00:33:22,800 --> 00:33:24,120
I think Jonathan wanted to chime
in.

572
00:33:24,120 --> 00:33:25,320
Go ahead.
Jonathan.

573
00:33:25,720 --> 00:33:28,960
What celebrities are birders
like?

574
00:33:28,960 --> 00:33:31,600
What name celebrities is he
going to have on there as

575
00:33:31,600 --> 00:33:35,720
birders?
Aside from the BBC DJ, the I

576
00:33:35,720 --> 00:33:38,280
don't believe there's been a
list released in future

577
00:33:38,280 --> 00:33:41,160
celebrity guests yet and it
might just be him.

578
00:33:41,160 --> 00:33:43,920
And then every now and then,
have a celebrity guest to come

579
00:33:43,920 --> 00:33:46,240
on to the show as well.
Jonathan, why do you ask?

580
00:33:46,360 --> 00:33:48,560
Because I'm wondering what
celebrities are nerds?

581
00:33:50,840 --> 00:33:54,520
I see it.
Could be like rides with the guy

582
00:33:54,520 --> 00:33:57,800
that played Darrell from Walking
Dead where he just finds people

583
00:33:57,800 --> 00:33:59,920
and they just ride their
motorcycles.

584
00:34:01,000 --> 00:34:02,600
Hey Jonathan, always looking for
a celebrity.

585
00:34:02,600 --> 00:34:04,040
You could be the.
Next, I was going to say that

586
00:34:04,040 --> 00:34:05,560
too.
Yeah, absolutely.

587
00:34:05,880 --> 00:34:08,960
And actually, Yvonne is on stage
as well while we were talking

588
00:34:08,960 --> 00:34:10,560
about this.
So I'm going to guess she wanted

589
00:34:10,560 --> 00:34:11,960
to chime in as well.
Go for it.

590
00:34:11,960 --> 00:34:14,800
Good morning, Yvonne.
Actually I came up because you

591
00:34:14,800 --> 00:34:17,239
guys invited me up, but I'm
like, I don't really have much

592
00:34:17,239 --> 00:34:21,120
to add this morning.
I do have I do have a birder

593
00:34:21,120 --> 00:34:25,520
friend and I am officially a
nerd, so there.

594
00:34:26,239 --> 00:34:28,480
You go, yeah.
I think I've shared before on

595
00:34:28,480 --> 00:34:32,480
this show, I I've started
getting intrigued by different

596
00:34:32,480 --> 00:34:34,280
bird sounds.
I think living here in the

597
00:34:34,280 --> 00:34:38,880
mountains and hearing all these
different chirps and songs going

598
00:34:38,880 --> 00:34:43,199
on in the background, I've
gotten my little app that calls

599
00:34:43,199 --> 00:34:45,360
out what kind of bird is
chirping.

600
00:34:45,639 --> 00:34:50,520
One of my kids shared a link to
a documentary that these two

601
00:34:50,520 --> 00:34:55,120
brothers did who got into
birding and travelled the

602
00:34:55,120 --> 00:34:59,120
country as part of this very
competitive birding thing where

603
00:34:59,120 --> 00:35:01,400
you're trying to get a certain,
like you're trying to get the

604
00:35:01,400 --> 00:35:05,640
top number of bird sightings.
It is so well done.

605
00:35:05,640 --> 00:35:08,000
And if I, if I can find it, I'm
going to throw it in the chat.

606
00:35:08,000 --> 00:35:10,320
Please do, Please do.
So well done.

607
00:35:10,680 --> 00:35:12,280
Awesome.
Speaking of Speaking of well

608
00:35:12,280 --> 00:35:15,240
done, I just want to plug
Yvonne's show again.

609
00:35:16,200 --> 00:35:19,560
Late Living bloomers.
Did I say it wrong?

610
00:35:19,920 --> 00:35:21,320
I think I just totally screwed
it up.

611
00:35:21,640 --> 00:35:25,960
That's OK, it's late bloomer.
Living thank you yeah OK so on

612
00:35:25,960 --> 00:35:30,120
top of the ADHD and maybe a
little dyslexia as well, but

613
00:35:30,120 --> 00:35:33,240
yeah, thank you I I was on that
show I know she has a new

614
00:35:33,240 --> 00:35:37,400
episode out as of today.
I think I saw Yvonne that might.

615
00:35:37,480 --> 00:35:37,960
Is that right?
I.

616
00:35:38,280 --> 00:35:43,120
Do I do is Wendy Perotti wrote a
book called Keep the Tomatoes.

617
00:35:43,160 --> 00:35:46,000
It's like an illustrated book
for adults and it's about

618
00:35:46,040 --> 00:35:50,080
boundaries and drawing your
boundaries and not over giving.

619
00:35:50,360 --> 00:35:52,280
So that's today's.
Episode awesome.

620
00:35:52,360 --> 00:35:56,240
And there's also the previous
episode was with yours truly.

621
00:35:56,520 --> 00:36:00,480
I know I shared with Yvonne that
I got a text from my mom

622
00:36:00,480 --> 00:36:04,840
randomly about the episode.
She listened to it and she loved

623
00:36:04,840 --> 00:36:08,720
it and really enjoyed Yvonne and
Yvonne hosting the show.

624
00:36:08,880 --> 00:36:12,200
If you haven't heard Yvonne's
show, I encourage you to go

625
00:36:12,200 --> 00:36:14,960
listen, whether it's my episode
or another one because I think

626
00:36:14,960 --> 00:36:18,520
she's a fantastic host.
Asks really great questions,

627
00:36:18,520 --> 00:36:22,120
genuine questions that really I
think as a guest really makes me

628
00:36:22,440 --> 00:36:25,120
made me think a lot and give
some answers.

629
00:36:25,120 --> 00:36:27,400
I I don't even know that I was
expecting to share.

630
00:36:27,400 --> 00:36:31,120
So check out Yvonne's show.
We'll put a link in the show

631
00:36:31,120 --> 00:36:33,400
notes as well.
And Mark, can, can I interject

632
00:36:33,400 --> 00:36:35,800
something there?
I had never heard Yvonne's show

633
00:36:35,800 --> 00:36:39,000
until you promoted it here.
And wow, amazing.

634
00:36:39,000 --> 00:36:41,200
And I got to know Mark at a much
deeper level.

635
00:36:41,560 --> 00:36:44,720
And Yvonne, I just want to say
fantastic job.

636
00:36:45,040 --> 00:36:47,840
You really brought out a side of
Mark that I didn't know.

637
00:36:48,080 --> 00:36:50,000
And if you want to learn more
about Mark, go check it out.

638
00:36:50,000 --> 00:36:51,960
But Yvonne, great job, great
hosting.

639
00:36:51,960 --> 00:36:53,880
So I just want to say as a
person that's never listened to

640
00:36:53,880 --> 00:36:56,040
your show, who is now
subscribed, great work.

641
00:36:57,160 --> 00:37:00,600
Thank you, Ralph and I owe you a
message back and I really

642
00:37:00,600 --> 00:37:02,400
appreciate the shout out guys.
Thank you.

643
00:37:02,640 --> 00:37:04,800
You're welcome.
All right, BC you got another

644
00:37:04,800 --> 00:37:07,520
story for us.
Yes, one more for this morning.

645
00:37:07,520 --> 00:37:10,240
So this is going to be great for
any Charmed fans out there and

646
00:37:10,240 --> 00:37:13,040
to clarify the original charm,
but not the reboot that came out

647
00:37:13,040 --> 00:37:15,240
a few years ago.
Holly Marie Combs, I'm sorry,

648
00:37:15,240 --> 00:37:18,200
Brian Krause, Andrew Fuller, who
were both all three of them were

649
00:37:18,200 --> 00:37:21,560
actors on the show, have been
hosting a podcast for a few

650
00:37:21,560 --> 00:37:25,000
years now called The House of
Halliwell, which is a rewatch

651
00:37:25,000 --> 00:37:27,840
series talking about their
experience on the said, in front

652
00:37:27,840 --> 00:37:29,760
of the camera, behind the
camera, all the good stuff.

653
00:37:30,200 --> 00:37:35,640
And they let it be known a
couple of episodes ago that true

654
00:37:35,640 --> 00:37:38,600
to her character, Holly Marie
Combs will be opening a brand

655
00:37:38,600 --> 00:37:41,560
new club soon.
So for context, she famously

656
00:37:41,560 --> 00:37:45,200
played Piper Halliwell on the
Charm Show and for several

657
00:37:45,200 --> 00:37:50,040
seasons Piper was the owner of a
club called P3 which acted as a

658
00:37:50,040 --> 00:37:54,680
set for numerous iconic moments
and episodes, including

659
00:37:54,840 --> 00:37:57,760
providing the foundation for a
number of awesome musical guests

660
00:37:57,760 --> 00:38:01,240
that showcased on the show,
including The Cranberries, Goo

661
00:38:01,240 --> 00:38:04,160
Goo Dolls, Pat Benatar, and Bare
Naked Ladies and many, many

662
00:38:04,160 --> 00:38:06,520
more.
So she is looking to be open up

663
00:38:06,520 --> 00:38:11,320
a brand new P3 club, I'm
assuming in Washington where she

664
00:38:11,320 --> 00:38:13,360
lives and here in the next
couple of years.

665
00:38:13,360 --> 00:38:15,520
So they already have a location
set.

666
00:38:15,520 --> 00:38:18,120
I don't believe construction's
begun yet or renovations have

667
00:38:18,120 --> 00:38:20,240
begun yet, but it'll be
happening.

668
00:38:20,240 --> 00:38:24,480
So a great way to bring a
beloved element of a still very

669
00:38:24,480 --> 00:38:28,000
big fandom oriented show into
the real world.

670
00:38:28,160 --> 00:38:31,800
She did note that saying she's
going to avoid using a neon P3

671
00:38:31,800 --> 00:38:34,480
sign as the marketing because
she thinks that'd be a bit too

672
00:38:34,480 --> 00:38:38,640
on the nose and this will be the
latest addition to some more of

673
00:38:38,640 --> 00:38:40,760
her entrepreneurial pursuit.
She does already own it.

674
00:38:40,760 --> 00:38:45,320
Two other restaurants with her
husband, one includes a nice BBQ

675
00:38:45,320 --> 00:38:49,080
house, so I think that was
pretty cool for especially any

676
00:38:49,080 --> 00:38:52,320
Charmed fans that we have who
enjoy podcasting.

677
00:38:52,320 --> 00:38:54,600
Morning chat to get to know this
morning.

678
00:38:54,720 --> 00:38:58,360
I'm sure those fans include
Ralph and Dr. here with me on

679
00:38:58,360 --> 00:39:00,440
camera, right?
Charmed fans, both of you.

680
00:39:01,640 --> 00:39:04,160
Yeah, I, I've never seen it, but
I, I got to go back to some of

681
00:39:04,160 --> 00:39:06,560
the bird thing.
The whole time BC was talking

682
00:39:06,560 --> 00:39:09,440
after we did the show about
Fleetwood Mac, I'm thinking bird

683
00:39:09,440 --> 00:39:11,560
is the word.
I could get that out of my head

684
00:39:11,560 --> 00:39:17,160
now, you know, Bird, bird, bird.
Sometimes remix but Rihanna song

685
00:39:17,160 --> 00:39:20,280
Work work work work no.
Yeah, yeah, see and you can tell

686
00:39:20,320 --> 00:39:23,760
you can tell the generational
differences on this show, right

687
00:39:23,760 --> 00:39:27,760
with these different references,
Ralph with like what that was

688
00:39:27,760 --> 00:39:32,200
probably from the 60s and BC
more from the 20 tens, I would

689
00:39:32,200 --> 00:39:33,800
say when I.
Heard Rihanna, 20.

690
00:39:33,960 --> 00:39:38,360
I can, hey, I can twerk and I'm
groovy and all that, but you

691
00:39:38,360 --> 00:39:41,400
know, I'm still trying to get
down with the young folks.

692
00:39:41,400 --> 00:39:42,960
Groovy.
Not Groovy.

693
00:39:44,200 --> 00:39:47,040
Not Groovy.
Hey, if I'm the only charming

694
00:39:47,040 --> 00:39:49,960
fan on on the show, I will take
that as like a yes.

695
00:39:49,960 --> 00:39:52,080
I bring that uniqueness to to
the crew.

696
00:39:52,400 --> 00:39:54,640
I'm excited personally because
it was a it was a great

697
00:39:54,640 --> 00:39:58,080
experience on the show and I
assume she is looking to make

698
00:39:58,080 --> 00:40:01,720
something similar happen in real
life and a nice bar music club

699
00:40:01,720 --> 00:40:02,920
scene.
We'll see what happens.

700
00:40:03,320 --> 00:40:05,000
All right, we're going to keep
it moving.

701
00:40:05,000 --> 00:40:06,800
I'm trying to make a decision
here.

702
00:40:08,840 --> 00:40:11,200
We have some of the major
headlines that we haven't even

703
00:40:11,200 --> 00:40:14,600
got to, and I call the major
just 'cause I assumed they may

704
00:40:14,600 --> 00:40:18,400
create discussion.
But there is one story that I

705
00:40:18,400 --> 00:40:21,120
think we have to get to that I
haven't teased yet.

706
00:40:21,440 --> 00:40:25,120
Jonathan brought this up to me
yesterday that as something

707
00:40:25,120 --> 00:40:27,480
worth sharing and I completely
agree.

708
00:40:28,160 --> 00:40:33,240
Tik Tok's new update to their US
terms has certainly caused a

709
00:40:33,240 --> 00:40:37,600
stir in the social media world.
Jonathan, you want to tell us a

710
00:40:37,600 --> 00:40:39,760
little bit about that and then
we'll talk more about it with

711
00:40:39,760 --> 00:40:42,600
the group?
The biggest change is that US

712
00:40:42,680 --> 00:40:45,320
users are now contracting with
TikTok.

713
00:40:45,480 --> 00:40:51,760
USDS Joint Venture LLC no longer
Bite Dance, which is the company

714
00:40:51,760 --> 00:40:55,400
that's created for the US
ownership restructure.

715
00:40:55,800 --> 00:40:58,520
So all the agreements are with
the US.

716
00:40:58,560 --> 00:41:02,160
There are they are going to be
doing things a little bit

717
00:41:02,160 --> 00:41:04,080
differently.
They're going to be retaining

718
00:41:04,120 --> 00:41:09,000
information differently.
If the precise location is

719
00:41:09,000 --> 00:41:11,320
something that they're going to
be keeping, which is something

720
00:41:11,320 --> 00:41:14,560
that they did not use to keep,
you will have the ability to opt

721
00:41:14,560 --> 00:41:18,800
in on or out of that one.
There's some differences coming

722
00:41:18,800 --> 00:41:24,280
up with ads, some differences
coming up with AI, and AI is one

723
00:41:24,280 --> 00:41:27,200
of the ones that's a little
concerning because they added

724
00:41:27,200 --> 00:41:32,000
really explicit rules around it.
But they also say the aim I may

725
00:41:32,000 --> 00:41:36,080
not work and then the data
retention is a little bit

726
00:41:36,080 --> 00:41:37,440
different.
Some of the things that they're

727
00:41:37,440 --> 00:41:39,960
retaining are going to be a
little bit different and

728
00:41:39,960 --> 00:41:42,120
includes a little bit.
More.

729
00:41:42,880 --> 00:41:46,360
Breach with medical with some of
the other things they're going

730
00:41:46,360 --> 00:41:49,160
to be retaining.
So some mental health stuff.

731
00:41:49,360 --> 00:41:52,680
And bottom line functionally is
going to remain the same.

732
00:41:52,680 --> 00:41:56,400
At least now the algorithm will
change because it's going to be

733
00:41:56,400 --> 00:42:01,000
trained on AUS only information.
But that's where we stand right

734
00:42:01,000 --> 00:42:02,240
now.
Not a lot has come out.

735
00:42:02,560 --> 00:42:03,880
They've not shared a lot about
it.

736
00:42:03,960 --> 00:42:06,720
We're a little bit on the shore,
but the transition started

737
00:42:06,720 --> 00:42:08,960
happening last Friday, I
believe.

738
00:42:09,360 --> 00:42:13,520
And Jonathan, you, like many
others, have since deleted your

739
00:42:13,520 --> 00:42:17,800
TikTok account because of these
new updates to their terms.

740
00:42:17,960 --> 00:42:20,280
Yep.
And the owner as well.

741
00:42:20,560 --> 00:42:25,840
So I'm curious, is anybody else
now looking at removing their

742
00:42:25,840 --> 00:42:28,320
TikTok?
Or have you already removed your

743
00:42:28,320 --> 00:42:32,400
TikTok because of these terms?
They're yeah, they're a little

744
00:42:32,400 --> 00:42:35,920
bit concerning for sure.
I haven't made a decision yet,

745
00:42:35,920 --> 00:42:39,720
but the more I see people
dropping off, the more it's it's

746
00:42:39,720 --> 00:42:43,000
making me think about it and
what I want to do.

747
00:42:43,000 --> 00:42:45,920
So more to come on that.
But BCI saw you wanted to add

748
00:42:45,920 --> 00:42:47,760
something.
That's a hard choice for me

749
00:42:47,760 --> 00:42:51,520
because it's it's where I've
done the best so far and I see

750
00:42:51,520 --> 00:42:54,760
the most engagement for
everything that I try to promote

751
00:42:54,760 --> 00:42:57,680
and for myself and and for
colleagues and friends.

752
00:42:57,680 --> 00:43:01,200
So I forgot the verbiage for but
the whole the geolocation thing,

753
00:43:01,200 --> 00:43:04,640
the the precision of it is, I
think way too much.

754
00:43:04,640 --> 00:43:09,200
But also going back to the topic
of content ownership, when we

755
00:43:09,200 --> 00:43:13,160
whatever, whatever we post on
the platform being owned by

756
00:43:13,320 --> 00:43:16,320
TikTok at the same time, I'm
kind of curious like, well, if

757
00:43:16,320 --> 00:43:18,880
they're ever going to pull right
on that, not that what I post is

758
00:43:19,120 --> 00:43:20,880
should be considered like top
tier.

759
00:43:21,120 --> 00:43:24,600
We want to own a content by any
means, But you know, if they

760
00:43:24,600 --> 00:43:26,920
ever want to come after, what do
I say?

761
00:43:26,920 --> 00:43:28,840
Like, well, this is also on
Instagram and LinkedIn.

762
00:43:28,840 --> 00:43:31,320
Do you want to fight them for it
to like, how does how does

763
00:43:31,320 --> 00:43:34,600
something like that actually
work in in practice is what I'm

764
00:43:34,600 --> 00:43:37,360
kind of curious about.
But yeah, at this point, it

765
00:43:37,360 --> 00:43:40,680
definitely a hard contemplation.
I'm not sure what I'll be doing

766
00:43:40,680 --> 00:43:41,840
yet.
Yeah.

767
00:43:41,840 --> 00:43:44,680
And an interesting point that,
yeah, the content will be on

768
00:43:44,680 --> 00:43:47,200
other platforms.
So how does that all going to

769
00:43:47,200 --> 00:43:50,040
work?
But I think honestly it there is

770
00:43:50,040 --> 00:43:53,200
nothing to discuss there.
I think if it's on TikTok, they

771
00:43:53,200 --> 00:43:55,520
don't care if you're putting it
on other platforms.

772
00:43:55,520 --> 00:44:00,400
I think once it's on theirs,
according to these terms, it's

773
00:44:00,400 --> 00:44:04,120
now their content that they can
do with as they please.

774
00:44:04,120 --> 00:44:06,280
Which what?
Go ahead, dear.

775
00:44:06,760 --> 00:44:11,080
That's my question is where are
these people going to put their

776
00:44:11,720 --> 00:44:13,560
tik toks?
Basically, where where are they

777
00:44:13,560 --> 00:44:15,800
going to put this content?
If they're not, if they've

778
00:44:15,800 --> 00:44:17,400
deleted it, is that what you're
saying?

779
00:44:17,440 --> 00:44:20,160
Yeah, I mean, I think they'll
probably continue to use the

780
00:44:20,160 --> 00:44:24,000
other platforms, YouTube Shorts
and Instagram, etcetera.

781
00:44:24,280 --> 00:44:28,240
I know that we've once, you
know, last year when Tiktok went

782
00:44:28,240 --> 00:44:32,400
away for a hot 2nd, a lot of
people jump to some other newer

783
00:44:32,400 --> 00:44:35,840
platforms that were on the rise,
but I don't think any of them

784
00:44:35,840 --> 00:44:39,360
really took off like that the
way that they had hoped.

785
00:44:39,680 --> 00:44:44,160
So, yeah, I think if anything,
it's not a matter of looking for

786
00:44:44,160 --> 00:44:46,800
new alternatives.
I think it's just maybe doubling

787
00:44:46,800 --> 00:44:49,600
down on some of the current
social media platforms that

788
00:44:49,600 --> 00:44:52,280
we're already using.
I think there's an opportunity

789
00:44:52,280 --> 00:44:55,200
here though, and that is I think
you've got to look at these

790
00:44:55,200 --> 00:44:56,920
platforms a little differently
at this point.

791
00:44:57,200 --> 00:45:01,360
These can be generation, they
can be discovery generation, but

792
00:45:01,360 --> 00:45:04,960
you've got to be driving people
back to what you own, drive them

793
00:45:04,960 --> 00:45:07,600
to your website, drive them back
to your content.

794
00:45:07,600 --> 00:45:10,560
And I think it's real easy to
get lazy and just throw a lot of

795
00:45:10,560 --> 00:45:12,720
stuff up on TikTok and YouTube
and Reels.

796
00:45:12,920 --> 00:45:14,360
I get it.
It's, it's, you know, there's a

797
00:45:14,360 --> 00:45:17,240
lot of AI slop that people are
putting out there just because

798
00:45:17,240 --> 00:45:19,720
there's tools to do it.
But what you've got to really do

799
00:45:19,720 --> 00:45:22,720
is be intentional and be
intentional and driving them

800
00:45:22,720 --> 00:45:25,480
back to what you own.
I think that's the key to this

801
00:45:25,800 --> 00:45:27,560
big deal.
And I'll be honest with you, I'm

802
00:45:27,560 --> 00:45:29,520
not in, I'm not interested in
leaving Tick Tock.

803
00:45:29,760 --> 00:45:31,280
I don't get a lot of traction on
TikTok.

804
00:45:31,280 --> 00:45:34,480
But what I will say when they
made this change, I use

805
00:45:34,480 --> 00:45:35,920
repurpose.
As a matter of fact, a lot of

806
00:45:35,920 --> 00:45:37,360
stuff gets put up there
automatically.

807
00:45:37,760 --> 00:45:41,600
Well, now if I'm putting 6 or 7
TikTok things up there, I'm not

808
00:45:41,600 --> 00:45:43,720
getting any views at all except
for maybe one thing.

809
00:45:43,720 --> 00:45:46,640
We'll get a couple 100 views.
So that's changed dramatically.

810
00:45:46,640 --> 00:45:48,680
But again, I have a different
mindset.

811
00:45:48,840 --> 00:45:51,400
My mindset is let me touch you
for 20 seconds.

812
00:45:51,400 --> 00:45:54,160
So you go, who's this guy Ralph?
Oh, let me go find his content.

813
00:45:54,400 --> 00:45:57,080
So I think you've got to be
thinking about how do you drive

814
00:45:57,080 --> 00:46:00,200
that and how do you build that?
That brings them back to what

815
00:46:00,200 --> 00:46:02,800
you own because there's still
opportunity there, but you've

816
00:46:02,800 --> 00:46:05,040
got to, you've got to be
intentional with how you do

817
00:46:05,040 --> 00:46:06,280
that.
Thank you, Ralph.

818
00:46:06,280 --> 00:46:09,240
Great point.
I saw a bunch of people in the

819
00:46:09,240 --> 00:46:12,680
clubhouse room agreeing with you
wholeheartedly.

820
00:46:12,960 --> 00:46:15,040
Yeah.
I mean, this is another

821
00:46:15,040 --> 00:46:18,800
opportunity for us to pay more
attention to or have our

822
00:46:18,800 --> 00:46:22,040
audience paying more attention
to our content, living on our

823
00:46:22,040 --> 00:46:26,840
own platforms, our own website,
etcetera, our newsletters, those

824
00:46:26,840 --> 00:46:28,880
types of things.
I think that's super important.

825
00:46:28,880 --> 00:46:31,160
Thank you for bringing that up,
Ralph.

826
00:46:31,160 --> 00:46:34,720
Does anyone else want to chime
in on the TikTok changes?

827
00:46:35,160 --> 00:46:36,880
I'll just say that I deleted my
account.

828
00:46:36,880 --> 00:46:40,000
I never was big on TikTok.
It was not a place where I was

829
00:46:40,000 --> 00:46:43,680
driving a lot of business.
But if I was, I would definitely

830
00:46:43,840 --> 00:46:47,320
second guess that decision and
and figure out a way to move my

831
00:46:47,320 --> 00:46:50,960
people from TikTok somewhere
else before I totally cancelled

832
00:46:50,960 --> 00:46:54,960
my you know, account.
And I would also go in and check

833
00:46:54,960 --> 00:46:58,120
my own privacy settings and make
sure that I have nothing turned

834
00:46:58,120 --> 00:47:01,280
on that I don't want to share.
I'm really surprised that the

835
00:47:01,280 --> 00:47:04,680
new owners of the US TikTok went
that route.

836
00:47:05,080 --> 00:47:08,480
Maybe it was something that they
could have had on their radar to

837
00:47:08,480 --> 00:47:10,600
do.
But just to jump right in and

838
00:47:10,600 --> 00:47:14,360
make those big changes right out
of the gate, I think is going to

839
00:47:14,360 --> 00:47:17,600
leave a bad taste in their
customers mouths.

840
00:47:18,000 --> 00:47:19,840
And I think they're going to
lose a lot more people.

841
00:47:19,840 --> 00:47:22,400
I mean, look, I think a lot of
people are going to probably

842
00:47:22,920 --> 00:47:26,880
stop using it or use it less
anyway now that it is only US

843
00:47:26,880 --> 00:47:29,200
based and now that it's a new
company.

844
00:47:29,360 --> 00:47:33,240
I don't believe they're using
the same algorithm that TikTok

845
00:47:33,240 --> 00:47:36,640
is always has always been
applauded for.

846
00:47:36,880 --> 00:47:39,800
You know, they, they seem to
have figured out the algorithms

847
00:47:39,800 --> 00:47:43,680
and what to deliver to their
consumers really well, better

848
00:47:43,680 --> 00:47:46,440
than what I've seen on any of
the other platforms.

849
00:47:46,440 --> 00:47:49,160
So people were going to probably
jump ship anyway.

850
00:47:49,160 --> 00:47:54,080
But to just throw that out right
away, I think, I think leaves a

851
00:47:54,080 --> 00:47:56,240
bad taste in people's mouth and
I think they're going to pay for

852
00:47:56,240 --> 00:47:58,640
it.
So we shall see.

853
00:48:01,520 --> 00:48:04,760
All right, we have time for one
more story.

854
00:48:04,760 --> 00:48:10,240
And I let's see here.
Dr. Will you take story #11

855
00:48:10,240 --> 00:48:12,920
please?
Absolutely.

856
00:48:12,920 --> 00:48:15,960
OK, so hold on this.
Is the podcast.

857
00:48:16,000 --> 00:48:18,600
Got it.
This is about podcast ads and

858
00:48:18,600 --> 00:48:20,040
YouTube.
Right.

859
00:48:20,480 --> 00:48:24,800
So the headline is podcast ads
beat YouTube, but where it hurts

860
00:48:25,280 --> 00:48:30,880
sales, a new measurement of
podscribe and Oxford road shows,

861
00:48:30,880 --> 00:48:36,040
podcast audio ads deliver
stronger purchase outcomes than

862
00:48:36,040 --> 00:48:40,440
YouTube video podcast ads.
And I have a theory on this

863
00:48:40,440 --> 00:48:45,320
after this, after I read this.
Based on the analysis of 1000

864
00:48:45,320 --> 00:48:51,560
plus campaigns and 100 plus
brands, audio podcast ads saw up

865
00:48:51,560 --> 00:48:57,680
to 25% higher conversions than
video and 18% better survey

866
00:48:57,680 --> 00:49:02,080
responses, likely driven by
listeners, intentional

867
00:49:02,080 --> 00:49:07,000
engagement and host trust.
Studies suggest that YouTube

868
00:49:07,000 --> 00:49:11,640
views should not be valued the
same as audio impressions in

869
00:49:11,920 --> 00:49:17,360
media planning are, and brands
could be leaving up to $250,000

870
00:49:17,760 --> 00:49:23,120
in conversion value on the table
for every $1 million spent on

871
00:49:23,120 --> 00:49:26,480
YouTube.
Audio remains a performance

872
00:49:26,560 --> 00:49:32,960
channel with measurable ROI, so
the key points are podcast ad

873
00:49:32,960 --> 00:49:36,080
performance.
Measured with promo codes and

874
00:49:36,080 --> 00:49:41,200
surveys, audio podcast ads
outperformed YouTube video ads

875
00:49:41,480 --> 00:49:46,720
on purchase driving metrics.
For every $1 million on YouTube

876
00:49:46,720 --> 00:49:51,320
impression brands may lose
250,000 in conversions.

877
00:49:51,800 --> 00:49:56,720
Listeners intentional engagement
and trust in host likely drives

878
00:49:56,720 --> 00:50:00,960
higher conversions.
So I have a question here to

879
00:50:01,000 --> 00:50:03,760
ask, but I have my own theory.
Yeah, I want to hear that.

880
00:50:03,760 --> 00:50:08,880
I want to hear that.
OK, so on YouTube I

881
00:50:08,960 --> 00:50:13,200
automatically put my cursor
where it says skip even before

882
00:50:13,200 --> 00:50:18,640
the word skip comes up because I
am ready to just click on that

883
00:50:18,640 --> 00:50:25,360
so fast and I don't even, I
don't hear anything besides, you

884
00:50:25,360 --> 00:50:29,640
know, before that before that
skip thing comes up.

885
00:50:29,640 --> 00:50:33,320
I just tune it out.
We're so used to tuning it out.

886
00:50:33,800 --> 00:50:37,480
And so that's my, that's that's
my.

887
00:50:37,480 --> 00:50:38,640
Theory.
Gotcha.

888
00:50:38,640 --> 00:50:40,560
I think Ralph has something too.
Go ahead, Ralph.

889
00:50:40,840 --> 00:50:43,880
Well, I guess I'm immune to this
because I don't ever see ads

890
00:50:43,880 --> 00:50:46,120
because I paid for the YouTube
whatever.

891
00:50:46,360 --> 00:50:49,240
And so to me, you know, it's
funny, my, my youngest son loves

892
00:50:49,240 --> 00:50:50,520
YouTube and he listens to these
ads.

893
00:50:50,520 --> 00:50:52,960
I'm like, dude, how much time do
you spend hitting that skip

894
00:50:52,960 --> 00:50:55,440
button?
Pay the 12 or 13 bucks a month

895
00:50:55,440 --> 00:50:57,920
and be done with it.
So that's the account.

896
00:50:57,920 --> 00:50:59,240
I'm just, I'm sorry, I'm an
accountant.

897
00:50:59,240 --> 00:51:01,600
I'm a cost benefit guy.
I'm thinking how many times you

898
00:51:01,600 --> 00:51:02,560
hitting that thing you're going
to have?

899
00:51:03,000 --> 00:51:05,440
What do you call that?
Oh, a tunnel syndrome with your

900
00:51:05,440 --> 00:51:06,520
hand after.
A carpal tunnel.

901
00:51:07,160 --> 00:51:10,120
Yeah, pay, pay the fee and and
as I think a lot of people are

902
00:51:10,120 --> 00:51:12,000
starting to do it, just pay the
fee and be done with it.

903
00:51:12,000 --> 00:51:14,080
But I I get it.
I totally get it.

904
00:51:14,080 --> 00:51:16,760
So I just want to interject that
Dr. just I'm thinking just pay

905
00:51:16,760 --> 00:51:19,480
for the subscription.
Yeah, I pay for it as well.

906
00:51:19,480 --> 00:51:22,200
And I, I used to avoid it for so
long.

907
00:51:22,200 --> 00:51:24,520
And finally, I think, you know,
they offered a trial or

908
00:51:24,520 --> 00:51:27,840
something and I did it and I
could never go back after after

909
00:51:27,840 --> 00:51:30,840
the trial, I said yeah, that's
going to be worth the 1012

910
00:51:30,840 --> 00:51:32,840
bucks.
Whatever it is now, it it

911
00:51:32,840 --> 00:51:36,320
because yeah, I I never see an
ad anymore and it is such a nice

912
00:51:36,320 --> 00:51:39,680
thing.
I don't even know how I how to

913
00:51:39,680 --> 00:51:42,160
act if I didn't see an ad in
order to skip.

914
00:51:42,440 --> 00:51:46,560
I'm so used to skipping those
darn ads.

915
00:51:46,600 --> 00:51:48,960
And let's not forget that
YouTube also, some of those ads

916
00:51:48,960 --> 00:51:50,840
you can't even skip.
You got to sit through them.

917
00:51:50,840 --> 00:51:52,480
That's true.
Yeah, that's true.

918
00:51:52,480 --> 00:51:54,360
You got to wait until I just
can't.

919
00:51:54,760 --> 00:51:56,600
I can't do another monthly
payment.

920
00:51:56,600 --> 00:51:58,160
I don't want to do another
monthly payment.

921
00:51:59,080 --> 00:52:01,960
BC did you want us to chime in?
Yeah, I was going to agree with

922
00:52:01,960 --> 00:52:03,840
VR there.
So I feel like we're we're too,

923
00:52:04,080 --> 00:52:05,960
we're too traumatized by the
ads.

924
00:52:05,960 --> 00:52:08,920
Like even if I paid for it, I
don't know if I would trust it.

925
00:52:08,920 --> 00:52:12,080
I'm like, this isn't real.
Like after a couple of videos go

926
00:52:12,080 --> 00:52:15,640
by where I'm looking at the view
can and I know for sure it would

927
00:52:15,640 --> 00:52:18,440
otherwise have ads on it.
I'm like, it's coming.

928
00:52:18,760 --> 00:52:21,480
This is coming.
I can't let go of the trauma of

929
00:52:21,480 --> 00:52:23,360
having to live with that for
years and years now.

930
00:52:23,560 --> 00:52:27,920
With audio, most people, when
they listen to audio, they are

931
00:52:28,040 --> 00:52:30,360
multitaskers.
They're doing something else.

932
00:52:30,920 --> 00:52:34,920
When we're watching videos, we
are zoned in, we're ready for

933
00:52:34,920 --> 00:52:39,320
that skip icon to come up so we
can hit it real fast.

934
00:52:39,680 --> 00:52:43,920
But when we're listening just to
audio, we're driving, we're

935
00:52:43,920 --> 00:52:47,000
doing the dishes, we're mowing
the lawn, we're doing something.

936
00:52:47,240 --> 00:52:50,440
I think that's one of the
reasons why it has a better ROI.

937
00:52:50,640 --> 00:52:55,640
I will tell you BC that I got
used to it pretty quickly.

938
00:52:55,840 --> 00:52:59,960
The reason why I say that is
because now if my wife hands me

939
00:52:59,960 --> 00:53:04,080
her phone to watch a YouTube
video and I press play and an ad

940
00:53:04,080 --> 00:53:07,520
pops up, I'm like, Oh yeah, I
forgot that YouTube does that,

941
00:53:07,880 --> 00:53:09,640
you know?
So now I've gone the other way.

942
00:53:09,640 --> 00:53:12,640
When I see an ad on YouTube,
it's a little bit jarring to me.

943
00:53:13,280 --> 00:53:15,440
So there's hope.
That's fair.

944
00:53:15,440 --> 00:53:19,320
Yeah, there is hope.
OK gang, Listen, that'll do it

945
00:53:19,320 --> 00:53:23,760
for today's news and comment and
we are back tomorrow, 7:00 AM

946
00:53:23,760 --> 00:53:26,080
Eastern Time.
We might cover a couple of these

947
00:53:26,080 --> 00:53:28,120
stories.
We didn't get to tomorrow, but

948
00:53:28,120 --> 00:53:30,800
we have a few things that we
want to discuss as well.

949
00:53:30,800 --> 00:53:33,200
So come join us.
Look, we talk all things

950
00:53:33,200 --> 00:53:35,320
podcasting.
So if that's of interest to you,

951
00:53:35,560 --> 00:53:39,080
join us tomorrow, 7:00 AM
Eastern Time live on Clubhouse,

952
00:53:39,080 --> 00:53:43,240
YouTube and other video
platforms as well.

953
00:53:44,040 --> 00:53:47,600
Until then, make it a great day
everybody.

954
00:53:48,040 --> 00:53:48,520
Take care.