440. This Evaluation Shows How Small Changes Create Better Episodes

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Good morning podcasting Morning
Chat.

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Today is Thursday, January 22nd,
2026 and today podcast

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evaluation and solo podcasting,
Breaking down life fulfilled

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podcast with Bernie Borges
exploring emotional hook

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structure, pacing, audio checks
to help indie creators.

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So if you're listening live on
Clubhouse with the share button,

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bottom left hand side of the
screen and share it.

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However, Clubhouse lets you.
And if you're catching us via

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podcast, YouTube, LinkedIn,
etcetera, please share this

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episode with a fellow podcaster.
And now give us about 30 seconds

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and we'll get things rolling.
Thanks for being here.

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Good morning again, podcasting,
Morning Chat.

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Thanks so much for being here.
I am your host Mark Ronick and

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on stage with me we have
producer Ashley Feller, Sid

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Meadows, Ralph E Step, Matthew
Bliss, Jonathan Howard, Dr. Fay

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and Nick Naulback.
And if you want to learn about

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any of these fine people, just
go to the podcasting morning

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chat.com.
And I'm that's not the you just

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go to podcastingmorningchat.com
and slash slash.

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Well, actually just do that and
then go to the about section.

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It's a whole thing with the URLs
that I still have to fix.

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So again, podcasting morning
chat.com and then go to the

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about section and you can learn
about everybody who's involved

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here at the podcasting morning
chat.

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And today is the evaluation
episode, as I said, at the top

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of the show.
And before we dive in, I want to

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take a moment to explain the
spirit behind these

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conversations.
These evaluations exist to help

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indie podcasters improve.
We're not here to bash podcasts

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or tear creators down.
Anyone who submits their show is

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doing the work, and that
deserves some respect, in my

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opinion, at especially here at
the Podcasting Morning chat.

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At the same time, we don't shy
away from constructive feedback

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because thoughtful and honest
feedback is essential if you

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want to get better.
Our goal is to highlight what's

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working, identify what could be
clearer or stronger, and share

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practical insight that helps
podcasters and anyone listening

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who's building their own show
and these evaluations.

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They're based on one submitted
episode.

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Although I will say today's
podcast, he did send a second

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one after the fact after some of
us started already listening to

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the first one, but we'll talk
about that.

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We'll also talk a little bit
about his branding and we'll

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play some clips and share some
feedback around the comments

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that we have for this particular
episode.

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Again, Life Fulfilled is the
podcast Bernie Borges, and I

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probably am not saying his name
quite right, so please forgive

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me, Bernie.
And the episode we're evaluating

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is called Stop Chasing
Fulfillment.

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Build it through self Discovery.
First, before we start playing

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clips and talking about branding
and all the things, let's first

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ask what is one thing that
Bernie's doing really well in

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this episode?
Ashley wants to start and then

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we'll go to Sid.
Go ahead, Ashley.

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Hey, I remembered my answer.
I thought something that he did

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really well was mentioning that
you could watch the podcast on

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YouTube.
As somebody who edits a lot of

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video for podcasters, I always
see that the audio almost always

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outperforms the video.
So for someone to directly call

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it out, I think that's really
awesome just for folks to know

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it's there.
Yeah, I'm with you there.

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I have that as a note as well
and we'll play that for

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everybody to hear it.
I agree, great strategy.

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I think I've shared before when
I've shared about Heather

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parody.
I love that she does that on her

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show, the audio version when you
first hit play.

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And I think Bernie does this
with a dynamic ad using Buzz

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Sprout.
But when you first hit play,

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it's instantly hey guess what?
This is on YouTube also.

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I think it's a great reminder,
especially in this day and age

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when video is so heavily pushed.
I think it's a smart move.

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So good.
Good on you, Bernie.

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Sid, how about you?
What's one thing that Bernie

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does really well in this
episode?

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I.
Have two quick questions.

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First, is this a video first
show or is it a audio first

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show?
My understanding because I do

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know Bernie a little bit from
Pod Fest.

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My understanding is it's audio
first but he has recently been

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embracing video.
So the second question I have

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is, are we talking about the
first episode?

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We started listening on the
second one.

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Yeah, the.
The first one, the one that he

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originally submitted.
So one of the things that I

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really like that he did was
incorporate personal stories,

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like he did a good job at
bringing me into the story,

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identify himself into the
lessons that he's teaching, and

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I thought that was really
valuable.

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The other thing specifically to
the video aspect, is he looks at

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the camera, which can be really,
really hard when you're doing a

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solo episode.
And I speak as a voice of

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experience there because I suck
at looking at the camera.

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I can't figure out where the
damn thing is.

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So the fact that he's looking at
the camera and trying to engage

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you with eye contact, I think
it's also really good.

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Thank you, Sid.
I appreciate that.

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And I think we'll get to that
too, because my guess is Bernie

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might be using a teleprompter,
but we'll talk about that.

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Matthew, you had something.
Go ahead.

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Good morning.
Good morning.

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I think it is incredibly clear
from the structure of the

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episode, and particularly
looking at the video that gets

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put together, that he plans it
really well.

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He doesn't leave a lot to chance
or fluff or improv, which, you

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know, comes with its downsides.
But yeah, he definitely puts the

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effort in to make sure the
episode is doing what he wants

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it to do.
Awesome.

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Thank you, Matt and Ralph.
And then we'll go to Jonathan.

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Yeah, good morning.
I thought his video production

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value was really great.
When I look at that, it looks

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like a first class production
and that was my initial take

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away is this.
He's got good, you know, bottom

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third, everything looks sharp,
everything looks excellent and

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very professional.
OK.

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So Ralph specifically speaking
to the video, is that fair to

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say, Ralph?
Yeah, correct.

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That's what I'm talking about,
specifically to the video.

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When I clicked on the video, I
was like, OK, wow, this guy,

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it's not something he did on his
iPhone.

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It was something that was you
could see put together in a

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production way that looked very
professional.

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Yeah, fair enough.
Thank you, Ralph.

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Jonathan, how about you?
He seemed to know his audience

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quite well and he seemed to to
tailor that content towards his

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audience though there.
So I think that was, you know,

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really, really good.
It may not have been, you know,

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for everybody, but it was good
for his, what seemed to be his

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audience.
I'm with you there.

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It's not going to be for
everybody.

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And this is certainly I would
classify this kind of podcast as

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a personal development type of
podcast.

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So yeah, you have to be into
that sort of thing in order to

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probably be interested in what
Bernie's doing there.

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Anyone else want to share any
feedback as far as one thing

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that Bernie's doing particularly
well?

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And if not, we can move into
some branding, into the branding

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category, and then we can start
digging into the episode itself.

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Let's talk about some branding
and positioning here.

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I think that what let's first
talk about, well, when you first

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encountered this show, how does
it make you feel from a branding

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perspective?
Did you like the cover art?

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Did you go to his website?
Did you check that out?

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And we can talk about show notes
and episode titles.

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But yeah, let's what did you
first encounter Sid?

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Who as far as the branding here?
So my favorite color is blue.

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So I identify with the blue in
his branding I have pretty much

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every shirt I have has some
color blue in it, so I can

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definitely identify with that.
The only like real feedback I

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would give about the cover art
in this is this is not my area

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of expertise by any means, but I
want him to smile.

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Both the pictures of the show
above pinned above and the other

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one, He's not smiling and he
really needs to smile because a

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smile is welcoming.
It brings people in.

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And he's not smiling.
And he does on the show and the

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video that I watched, but he's
really not smiling in these

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images.
And so I'd like to see him come

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up with different or new
headshots that projected energy

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that is identifies with him
personally.

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I'm with you, Sid.
I think and knowing Bernie and

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meeting him in person every year
at Pod Fest over the past few

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years, he's always smiling.
He's got a great smile.

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So yeah, I would encourage that
as well.

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Thank you, Sid.
Jonathan, did you want to add

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something?
Overall, I think the headshot is

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definitely something to improve.
I would like to see some Boulder

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branding on it.
The show is life fulfilled.

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Like it needs a little bit and
you can't read the title on the

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cover art.
So I'd like to see some Boulder

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more impactful branding.
With the podcast as a whole, I

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think it could be easily
accomplished.

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I agree with you there.
Did anyone else want to comment?

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Ralph, Go ahead and then we'll
go to DDR. Here's something I

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will share, and this is, this is
sort of constructive.

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When you go to his website at
the top corner is it launches

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right into the Word Academy.
And as soon as I see that from a

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branding perspective, I feel
like this infomercial vibe.

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So that's my only take away to
the branding side because I got

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deep into the website as well.
I think what everybody said

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about the photo and all that
could be improved.

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But then when you go to the
website I almost feel like I'm

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getting sold something before
I'm getting any value.

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So I guess the word Academy
throws you and yeah, makes you

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think, OK, this is going to sell
me something.

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So let's be clear.
This is all part of Bernie's

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business, right?
He's using the podcast to help

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drive business.
At least that's my thought.

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My opinion based on everything I
see here and based on the

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episode itself, the business is
fulfilled at Work Academy.

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And so maybe I'm not saying this
is the way to go, right?

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But to what Ralph is saying,
maybe the podcast have its own

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identity, but at the same time,
it's hard for me to say that

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because he wants people to go to
his his ultimately go to his

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business, go to his business
website.

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But yeah, that that's a tough
one for me because I can't knock

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the name as far as from a
business perspective.

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But yeah, I could see that maybe
some people might be turned off

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by that.
I think a big thing.

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So let's talk about this for a
second with his website and then

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I'll go to some of the others.
So his website

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fulfilled@workacademy.com and
then the podcast is it.

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You go get to it by going to
slash podcast.

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And I like the layout, but
there's one thing that to me is

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just screaming that that it's
missing something.

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There's no explanation of what
the podcast is or who it's for.

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You immediately just get the
title where you can listen and

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then the grid of different
episodes below, but not once

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does it say who this is for,
what you're going to get out of

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the podcast, etcetera.
So I think that that is a huge

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area of opportunity for Bernie.
Let's put a little bit of a

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description here to really draw
people in because if this is the

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first time they're landing on
this page with no information

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and yeah, they might be thinking
a little bit more like Ralph

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here.
What's going on here?

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And is this ultimately just
trying to sell me something

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right?
Like let's make this page very

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valuable to a first time
listener.

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Go ahead BC.
Also while we're on the topic of

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branding and I mentioned this
yesterday during my listen of

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the episode for the website, at
least for the mobile, which was

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my experience yesterday.
When you have a pop up like we

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see on the website and people
can't at least on their phone

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easily see a way to the kind of
move that out of the way so they

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can continue to enjoy the
content, that can definitely be

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a cause for higher than
preferred bounce rates for the

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website.
And then also I'm seeing on the

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desktop version it those it's
two layers of pop ups and they

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pop up more than once on the
same page.

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00:13:12,800 --> 00:13:16,080
So that's another thing perhaps
for his web design person to

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00:13:16,080 --> 00:13:20,320
consider changing so that again
the bounce rates don't end up

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00:13:20,320 --> 00:13:23,640
being higher month after month
than higher than they usually

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00:13:23,640 --> 00:13:26,080
are.
So just to help keep people

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00:13:26,080 --> 00:13:29,680
there exploring, help the
engagement stay up is my just

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kind of personal little copy out
there.

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00:13:31,760 --> 00:13:33,400
Yeah, Thank you.
BC I think that's a really

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00:13:33,400 --> 00:13:37,000
important point to share.
There were several people that

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00:13:37,920 --> 00:13:41,000
Bernie should know, several of
us when we were trying to

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00:13:41,000 --> 00:13:43,640
navigate that site.
The pop ups were really getting

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00:13:43,640 --> 00:13:47,880
in the way of the experience and
I think hurting the experience

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00:13:47,920 --> 00:13:52,000
as a listener.
So I, I, I get pop ups, I know

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00:13:52,000 --> 00:13:54,640
that they can be helpful
sometimes, but I think we got to

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00:13:54,640 --> 00:13:58,960
be careful how many we're using
and that they're being used in a

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00:13:58,960 --> 00:14:01,880
way that we can easily navigate
away from them.

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00:14:02,800 --> 00:14:05,440
As opposed to, I know somebody
found a solution yesterday.

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00:14:05,440 --> 00:14:08,320
They were sharing with the group
that when you turn your phone to

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00:14:08,320 --> 00:14:13,040
landscape then you can find the
little X to X out of the pop up.

246
00:14:14,000 --> 00:14:18,080
I've seen people flash their
emojis and I admittedly wasn't

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00:14:18,080 --> 00:14:21,720
writing anything down, so if you
want to flash your emoji I'll OK

248
00:14:21,720 --> 00:14:24,000
there you.
Go Dr. First because she's like

249
00:14:24,000 --> 00:14:28,240
flash that pepper like a dozen.
Times, So thank you.

250
00:14:28,240 --> 00:14:32,120
And then we'll go to Matt Bliss.
So this is going back to when

251
00:14:32,120 --> 00:14:37,240
you were talking about the
podcast and how the title wasn't

252
00:14:37,240 --> 00:14:40,880
really telling you what it was
about, who it was for, things

253
00:14:40,880 --> 00:14:45,280
like that.
So I put 3 transcripts, 3

254
00:14:45,280 --> 00:14:51,840
different shows, and the podcast
description into AI and it spit

255
00:14:51,840 --> 00:14:55,240
out some pretty good subtitles
which also could be transferred

256
00:14:55,240 --> 00:14:59,080
over to that website.
So one of the subtitles is where

257
00:14:59,080 --> 00:15:02,760
leadership, self-awareness and
workplace performance actually

258
00:15:02,760 --> 00:15:06,240
connect.
Or a leadership show for people

259
00:15:06,240 --> 00:15:09,320
who want purpose, clarity and
outcomes that last.

260
00:15:09,800 --> 00:15:13,680
So I have I have a list of eight
subtitles here that would go

261
00:15:13,680 --> 00:15:17,160
great on both the podcast and
the website.

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00:15:17,920 --> 00:15:20,320
I love that.
Thank you, Dr. because for

263
00:15:20,320 --> 00:15:23,760
whatever reason that I, that
just made me think what we, what

264
00:15:23,760 --> 00:15:27,440
would be really cool is after
these episodes, we do run these

265
00:15:27,440 --> 00:15:31,520
episodes through AI and then we
provide a formal evaluation that

266
00:15:31,520 --> 00:15:33,240
we can hand over to the
podcaster.

267
00:15:33,640 --> 00:15:35,960
I like that.
Yeah, I like that idea and thank

268
00:15:35,960 --> 00:15:36,640
you.
DRI mean.

269
00:15:36,800 --> 00:15:41,480
I think that when I see life
Fulfilled podcast, I personally

270
00:15:41,480 --> 00:15:44,320
have an idea of what I'm going
to get into, right.

271
00:15:44,320 --> 00:15:48,320
I clearly to me that speaks
personal development.

272
00:15:49,200 --> 00:15:52,600
I get that, but I do think it's.
So broad.

273
00:15:52,680 --> 00:15:53,800
It's so broad.
It is.

274
00:15:53,840 --> 00:15:55,840
It is broad.
And I agree with you that

275
00:15:55,960 --> 00:15:58,720
adding, especially on the
website where I just shared that

276
00:15:58,720 --> 00:16:01,120
there's really no information
about what the podcast actually

277
00:16:01,120 --> 00:16:02,840
is.
The tag lines that you've shared

278
00:16:03,040 --> 00:16:05,200
I think really helps tie it all
together.

279
00:16:05,520 --> 00:16:07,480
Hey, it's egg time.
OK, I'll listen.

280
00:16:07,480 --> 00:16:10,040
Oh yes, it's egg time, DRS Got
to go cook some eggs for the

281
00:16:10,040 --> 00:16:11,680
hubby.
Let's see, let's go to Matt

282
00:16:11,680 --> 00:16:13,040
Bliss.
Matt, go for it.

283
00:16:13,440 --> 00:16:16,320
I just want to come in with a
few clarifications and

284
00:16:16,320 --> 00:16:19,640
corrections in case Bernie is
screaming at his phone right now

285
00:16:19,760 --> 00:16:21,560
and needs someone to say these
things.

286
00:16:21,600 --> 00:16:23,680
OK, all good stuff about the
website.

287
00:16:23,680 --> 00:16:25,880
It's absolutely true.
It's just called the Life

288
00:16:25,880 --> 00:16:28,360
Fulfilled podcast.
There's thumbnails with

289
00:16:28,360 --> 00:16:31,920
headshots of guests and himself,
titles and all that kind of

290
00:16:31,920 --> 00:16:33,720
stuff.
But if you go to the podcast

291
00:16:33,720 --> 00:16:37,040
feeds, you'll find that the
title of the show is actually

292
00:16:37,320 --> 00:16:41,000
Life Fulfilled Podcast.
M Dash, Rethinking leadership

293
00:16:41,000 --> 00:16:45,000
for sustainable performance.
So he has one there.

294
00:16:45,120 --> 00:16:48,360
Has been some consideration, but
I think the the discussion about

295
00:16:48,360 --> 00:16:51,320
improving the website for that
kind of stuff.

296
00:16:51,320 --> 00:16:54,800
Also the other side of it is
that the the podcast platforms

297
00:16:55,280 --> 00:16:57,760
don't have cover art for every
episode.

298
00:16:57,760 --> 00:16:59,920
It is just the podcast
thumbnail.

299
00:17:00,560 --> 00:17:03,360
If someone were to go onto a
player, some of them have the

300
00:17:03,360 --> 00:17:06,319
episode art, some of them don't.
From what I can see, none of

301
00:17:06,319 --> 00:17:08,760
them do OK, or maybe some of
them do, I don't know.

302
00:17:08,760 --> 00:17:09,960
I haven't scrolled down far
enough.

303
00:17:09,960 --> 00:17:12,560
But I think the important thing
to note here is any feedback

304
00:17:12,560 --> 00:17:16,640
we're giving for thumbnails, at
least for the last five to 10

305
00:17:16,640 --> 00:17:20,040
episodes, would just be for
visibility on the website and

306
00:17:20,040 --> 00:17:24,880
not on audio players.
But there's also the thumbnail

307
00:17:24,880 --> 00:17:29,120
and title design he's doing for
his YouTube component of this,

308
00:17:29,120 --> 00:17:32,960
the video component, which I
don't know people might have

309
00:17:32,960 --> 00:17:35,360
good opinions on.
I think it's probably doing all

310
00:17:35,360 --> 00:17:37,400
the right things for him to be
discovered on YouTube.

311
00:17:37,880 --> 00:17:41,240
But yeah, I just wanted to point
out those things just as a bit

312
00:17:41,240 --> 00:17:42,360
of clarity.
Yeah, thank you.

313
00:17:42,480 --> 00:17:44,120
Thank you.
I'm sure Bernie thanks you as

314
00:17:44,120 --> 00:17:46,480
well.
He does have a tagline and I

315
00:17:46,480 --> 00:17:50,120
would encourage him then to
include that on the web page

316
00:17:50,120 --> 00:17:54,520
itself, the slash podcast page
of his website.

317
00:17:54,520 --> 00:17:58,200
I think it needs at least that
there and then a little thing,

318
00:17:58,200 --> 00:18:01,640
by the way, not a make or break
situation at all.

319
00:18:01,880 --> 00:18:05,880
But he does have at the top
right side of that podcast page,

320
00:18:06,080 --> 00:18:10,440
it says subscribe and listen on.
The word subscribe is a little

321
00:18:10,440 --> 00:18:14,440
outdated these days.
It should be follow and listen

322
00:18:14,440 --> 00:18:18,720
on, right?
Because now subscribe on a lot

323
00:18:18,720 --> 00:18:22,120
of platforms means you're
actually paying for the content,

324
00:18:22,880 --> 00:18:25,640
especially on Apple podcasts.
They that's the big reason why

325
00:18:25,640 --> 00:18:28,520
we a lot of us still say
subscribe is because it used to

326
00:18:28,520 --> 00:18:31,480
be subscribe to a podcast.
You're subscribing to the free

327
00:18:31,480 --> 00:18:33,680
show.
But then once Apple added the

328
00:18:33,680 --> 00:18:37,280
ability to monetize podcasts,
they separated.

329
00:18:37,280 --> 00:18:42,160
Now you subscribe if you want to
pay, you follow if you want the

330
00:18:42,160 --> 00:18:44,840
free versions.
So I would consider changing

331
00:18:44,840 --> 00:18:46,440
that up.
All right, anybody else want to

332
00:18:46,440 --> 00:18:48,840
comment?
What about the episode titles?

333
00:18:48,840 --> 00:18:50,720
Dr. Did you have any thoughts on
that?

334
00:18:50,720 --> 00:18:53,440
Oh, no, she's actually cooking.
I can't go to Dr. at the moment.

335
00:18:54,680 --> 00:18:56,840
I think that they seem to work
fine.

336
00:18:56,840 --> 00:19:00,480
I mean, I, I stopped chasing
fulfillment, build it through

337
00:19:00,800 --> 00:19:02,880
self discovery.
That's pretty clear.

338
00:19:04,200 --> 00:19:08,440
I don't know if there are
specifically because I'm not

339
00:19:08,440 --> 00:19:11,520
doing personal development, a
personal development podcast.

340
00:19:11,520 --> 00:19:15,040
I don't know if those are
necessarily keywords that his

341
00:19:15,040 --> 00:19:18,160
audience may be searching for.
Something you mentioned at the

342
00:19:18,160 --> 00:19:21,320
very top of the show about
audience stuff.

343
00:19:21,320 --> 00:19:25,120
I think these titles might be
doing either a good or a bad job

344
00:19:25,320 --> 00:19:29,440
of making the right people click
on and listen to the show

345
00:19:30,040 --> 00:19:32,600
because that was a bit of
feedback that I thought about

346
00:19:32,880 --> 00:19:36,320
that.
The language is very jargon

347
00:19:36,320 --> 00:19:41,400
heavy and it's not directed at
the general person to try and

348
00:19:41,400 --> 00:19:44,560
figure out what he's actually
going to be talking about.

349
00:19:44,920 --> 00:19:47,200
But at the same time, this isn't
for everybody.

350
00:19:47,200 --> 00:19:49,720
This is for growth leaders.
I think he calls it on the

351
00:19:49,720 --> 00:19:51,320
website.
New leaders looking to create

352
00:19:51,320 --> 00:19:53,520
fulfillment for their teams and
for themselves.

353
00:19:54,000 --> 00:19:57,440
So leadership strategies,
tackling job hugging and

354
00:19:57,440 --> 00:20:00,200
disengagement.
Maybe that means something to

355
00:20:00,200 --> 00:20:03,600
someone who's just done a bit of
PD in their job now that they've

356
00:20:03,600 --> 00:20:06,120
become a middle leader and are
looking for that.

357
00:20:06,800 --> 00:20:09,560
But that title doesn't mean a
whole lot to me.

358
00:20:10,000 --> 00:20:12,360
By someone who works for
themselves and probably won't

359
00:20:12,360 --> 00:20:14,000
benefit from much of what he
offers.

360
00:20:14,480 --> 00:20:17,520
So it could be doing him favors,
or it could be a downside.

361
00:20:17,960 --> 00:20:19,240
I guess it depends on the
strategy.

362
00:20:19,960 --> 00:20:21,440
Thank you, Matt.
Appreciate it.

363
00:20:21,440 --> 00:20:25,000
Yeah, I was trying to come up
with some of my own titles for

364
00:20:25,000 --> 00:20:27,280
this episode just to see if I
could come up with something

365
00:20:27,280 --> 00:20:31,760
that I felt might be stronger.
The closest thing I came was to

366
00:20:31,840 --> 00:20:38,840
was why fulfillment starts with
self discovery and then except I

367
00:20:38,840 --> 00:20:41,320
don't love using parentheses but
I put them in parentheses

368
00:20:41,320 --> 00:20:43,080
because I couldn't think of
anything better way.

369
00:20:43,240 --> 00:20:46,600
So it's why fulfillment starts
with self discovery parentheses

370
00:20:46,800 --> 00:20:49,920
not more success.
You could put maybe comma not

371
00:20:49,920 --> 00:20:52,720
more success.
And to me, it's a short and

372
00:20:52,720 --> 00:20:55,160
sweet and I feel like it speaks
right to it.

373
00:20:55,520 --> 00:20:58,320
On the other one that I listened
to, he was talking about 5 tips

374
00:20:58,320 --> 00:21:01,760
for I forget exactly what right,
but he could.

375
00:21:01,760 --> 00:21:05,280
The title could be very pointed,
like 5 tips to a more fulfilled

376
00:21:05,280 --> 00:21:07,880
life.
Like tell Ralph kind of said

377
00:21:07,880 --> 00:21:09,920
this in the chat too.
Like tell me what I'm going to

378
00:21:10,280 --> 00:21:13,640
get out of this in the title.
And I mean, I know that we all

379
00:21:13,640 --> 00:21:17,080
struggle with titles and
keywords and the length of them.

380
00:21:17,080 --> 00:21:19,440
I do think some of his titles
might be a little bit too long,

381
00:21:19,680 --> 00:21:22,000
but I mean, this one, stop
chasing fulfillment.

382
00:21:22,000 --> 00:21:24,720
Build it through self discovery.
I mean, I get it, but I think

383
00:21:24,720 --> 00:21:29,280
it's also, you know, could be
how to build fulfilment through

384
00:21:29,280 --> 00:21:31,360
self discovery.
That may be even as long, but

385
00:21:31,480 --> 00:21:33,960
you get my point.
Like tell me the action the take

386
00:21:33,960 --> 00:21:37,120
away in the title so that I want
to click the play button to

387
00:21:37,120 --> 00:21:39,680
learn.
The five tips to boom are the

388
00:21:39,680 --> 00:21:42,040
three tips to boom.
Thank you, Sid.

389
00:21:42,320 --> 00:21:45,400
I like that.
Let's dig into the episode

390
00:21:45,400 --> 00:21:48,520
itself.
What I think I want to do, I'm

391
00:21:48,520 --> 00:21:52,240
going to play it first, and then
I want to hear how effective

392
00:21:52,280 --> 00:21:55,360
this opening was on an emotional
level, right?

393
00:21:55,360 --> 00:21:58,440
In other words, just how did you
feel after listening to it?

394
00:21:58,440 --> 00:22:01,720
Did it make you interested?
Were you curious?

395
00:22:02,600 --> 00:22:04,560
Let's play it and then we'll
talk about it.

396
00:22:04,880 --> 00:22:06,760
Hey, this episode's on YouTube
too.

397
00:22:07,040 --> 00:22:09,880
Watch it now at Life Fulfilled
POD.

398
00:22:10,040 --> 00:22:14,080
The link is in the show notes.
Self discovery is foundational

399
00:22:14,080 --> 00:22:17,960
to understanding who you are at
this point in your life.

400
00:22:19,000 --> 00:22:21,720
Let me repeat this because I
don't want you to miss it.

401
00:22:22,400 --> 00:22:27,520
Self discovery is foundational
to understanding who you are at

402
00:22:27,520 --> 00:22:31,320
this point in your life now as
in today.

403
00:22:32,200 --> 00:22:36,600
Because you may not be the same
person you were 5 or 10 or 20

404
00:22:36,600 --> 00:22:39,360
years ago for any number of
reasons.

405
00:22:40,080 --> 00:22:43,360
Welcome to the Life Fulfilled
Podcast because you know life's

406
00:22:43,400 --> 00:22:46,200
too short not to experience
fulfillment.

407
00:22:47,120 --> 00:22:50,240
Bernie Borges, your host and the
creator of the Fulfillment

408
00:22:50,240 --> 00:22:55,120
Centric Leadership Framework.
No matter your age or stage, a

409
00:22:55,160 --> 00:22:59,040
more fulfilled life is on the
table on the Life Fulfilled

410
00:22:59,040 --> 00:23:01,760
Podcast.
Be sure to press that follow or

411
00:23:01,760 --> 00:23:07,200
subscribe button.
So a few things there.

412
00:23:07,200 --> 00:23:09,880
First, Borges, I was right.
I don't know why I wasn't

413
00:23:09,880 --> 00:23:12,640
connecting with it when I was
actually listening to the intro

414
00:23:12,640 --> 00:23:14,880
cutting that clip.
But yeah.

415
00:23:14,880 --> 00:23:16,800
So that is the correct last
name.

416
00:23:16,960 --> 00:23:20,200
I felt like, well, I'll let
others respond first.

417
00:23:20,200 --> 00:23:23,760
So Ashley, I'll go to you since
you flashed an emoji.

418
00:23:23,760 --> 00:23:26,240
First, your thoughts on the
opening?

419
00:23:26,800 --> 00:23:30,160
It's funny, we talked about
smiling, or maybe lack thereof,

420
00:23:30,160 --> 00:23:32,680
a few minutes ago.
I felt like I could actually

421
00:23:32,680 --> 00:23:35,440
feel him smiling just by
listening.

422
00:23:35,440 --> 00:23:37,640
And I didn't watch the video, I
just listened in my car.

423
00:23:38,240 --> 00:23:40,880
Yeah, I felt that too.
You, you could feel the

424
00:23:40,880 --> 00:23:43,240
personality coming through there
a bit.

425
00:23:43,400 --> 00:23:46,160
I agree with that.
I do like the direction to

426
00:23:46,160 --> 00:23:48,320
YouTube like hey didn't know the
shows on YouTube.

427
00:23:49,000 --> 00:23:52,840
My feedback is there needs to be
a pause right after he does to

428
00:23:52,840 --> 00:23:55,720
go to YouTube.
Take a breath at a second, at 2

429
00:23:55,720 --> 00:23:58,640
seconds, at a swoosh, whatever.
There needs to be a pause

430
00:23:58,640 --> 00:24:02,960
because he goes right into the
intro and then what?

431
00:24:02,960 --> 00:24:06,560
You don't hear after the fact
after the played the played

432
00:24:06,560 --> 00:24:11,520
intro intro, he reintroduces
himself again so he says hey I'm

433
00:24:11,520 --> 00:24:14,120
Bernie twice.
So he plays the one that he's

434
00:24:14,120 --> 00:24:17,160
like already recorded as the
show intro and then he does

435
00:24:17,160 --> 00:24:19,640
another introduction.
So I would not do it twice.

436
00:24:20,240 --> 00:24:23,560
Add a pause after the ad, let
the audio play and then just

437
00:24:23,560 --> 00:24:24,720
jump right in.
You don't need to introduce

438
00:24:24,720 --> 00:24:27,160
yourself twice.
I don't think that's make or

439
00:24:27,160 --> 00:24:29,720
break, but I agree.
I think maybe it might feel a

440
00:24:29,720 --> 00:24:31,760
little repetitive to some
listeners.

441
00:24:31,840 --> 00:24:35,000
I can feel that.
So I'm going to disagree with

442
00:24:35,000 --> 00:24:37,520
everybody.
I think I don't like the YouTube

443
00:24:37,520 --> 00:24:40,960
thing at the beginning because
if I'm an audio only listener,

444
00:24:40,960 --> 00:24:42,200
I'm like, I don't care about
YouTube.

445
00:24:42,200 --> 00:24:45,400
I'm here to listen to you.
So that was a turn off to me.

446
00:24:45,400 --> 00:24:47,640
And it's something he could
change in the editing process

447
00:24:47,640 --> 00:24:50,000
real easy.
He could have an audio version

448
00:24:50,000 --> 00:24:52,200
and a video version with just
some simple editing.

449
00:24:52,560 --> 00:24:55,360
That's the first thing.
Second thing, as I'm listening

450
00:24:55,360 --> 00:24:57,560
to this, Bernie, you're, you
seem like a great guy.

451
00:24:57,560 --> 00:25:00,160
You seem like a heartful guy, a
guy that I would like to get to

452
00:25:00,160 --> 00:25:02,480
know.
But I felt like Deja vu a little

453
00:25:02,480 --> 00:25:04,880
bit at the beginning of this.
Like you just told me who you

454
00:25:04,880 --> 00:25:06,320
were.
Now you're telling me again and

455
00:25:06,320 --> 00:25:07,800
now you're trying to sell me
something.

456
00:25:08,040 --> 00:25:11,720
And I put on my evaluation that
it felt like an infomercial from

457
00:25:11,720 --> 00:25:13,720
the very beginning.
And I mean that from a

458
00:25:13,720 --> 00:25:15,760
constructive place.
It just, if that's your

459
00:25:15,760 --> 00:25:19,160
intention, great.
It worked, but it wasn't good

460
00:25:19,160 --> 00:25:21,920
for the listener as it relates
to me being the listener.

461
00:25:22,880 --> 00:25:25,040
Thank you, Ralph.
I think that's fair feedback.

462
00:25:25,040 --> 00:25:29,320
I do disagree.
I think the YouTube reference

463
00:25:29,320 --> 00:25:31,960
was short and sweet.
And again, it's just a reminder

464
00:25:31,960 --> 00:25:35,960
to tell some listeners who may
be interested in video that they

465
00:25:35,960 --> 00:25:39,880
can go catch that.
But I saw Billy agreed with you.

466
00:25:39,880 --> 00:25:43,800
He flashed the 100% emoji.
So Billy coming to you.

467
00:25:43,960 --> 00:25:46,360
Any feedback on the intro?
Good morning.

468
00:25:47,000 --> 00:25:49,920
I agree with Ralph, I disagree
with Sid, which is the reason I

469
00:25:49,920 --> 00:25:51,520
came on the.
Stage, of course.

470
00:25:51,720 --> 00:25:53,960
Oh good Lord, of course I don't.
I mean.

471
00:25:57,560 --> 00:26:01,400
I don't mind the call to action
YouTube, I just mind the

472
00:26:01,400 --> 00:26:03,640
placement of it.
I was very confused.

473
00:26:03,640 --> 00:26:06,960
It's kind of like you go to your
neighbor's house, they invited

474
00:26:06,960 --> 00:26:09,160
you over for dinner and they're
like, actually, you know what?

475
00:26:09,160 --> 00:26:11,040
We're going to go down to the
Mexican restaurant and get some

476
00:26:11,040 --> 00:26:13,840
tacos.
You're like, oh, OK, well, I

477
00:26:13,880 --> 00:26:15,960
guess I'll see you.
Do you know, it's kind of how I

478
00:26:15,960 --> 00:26:17,320
felt.
I was like, why are we?

479
00:26:17,720 --> 00:26:20,160
This is not a hook to get me to
stay.

480
00:26:20,160 --> 00:26:22,800
It's a it's a call to action to
give me the leave.

481
00:26:22,920 --> 00:26:26,280
That's how I felt.
Billy, what if he did that?

482
00:26:26,280 --> 00:26:30,960
Maybe as a mid roll, he does a
little call to action.

483
00:26:30,960 --> 00:26:32,800
They're like, hey, if you're
enjoying this episode and you

484
00:26:32,800 --> 00:26:35,680
want to watch it, we're
available on YouTube.

485
00:26:35,680 --> 00:26:37,720
What if he did something like
that halfway through?

486
00:26:38,160 --> 00:26:40,480
I would probably look at my
analytics and figure out where

487
00:26:40,480 --> 00:26:42,160
people consume my content the
most.

488
00:26:42,160 --> 00:26:45,520
Like when I had my solid fishing
show, we had more people

489
00:26:45,520 --> 00:26:49,240
watching on YouTube.
So the call to action was or the

490
00:26:49,240 --> 00:26:53,360
reminder was hey you can also
check this out in audio only.

491
00:26:53,680 --> 00:26:58,400
So I would just cross reference
the least popular engagement,

492
00:26:58,520 --> 00:27:00,560
you know where I'm getting the
least amount of engagement and

493
00:27:00,560 --> 00:27:03,360
promote that.
And it looks like also Ralph is

494
00:27:03,360 --> 00:27:06,800
agreeing with you as well.
So yeah, well, maybe that's

495
00:27:06,800 --> 00:27:07,960
something for Bernie to
consider.

496
00:27:07,960 --> 00:27:09,520
But again, I personally liked
it.

497
00:27:09,520 --> 00:27:12,640
Ashley personally liked it.
Matt Bliss, what say you?

498
00:27:13,200 --> 00:27:16,320
I both agree and disagree.
I think Billy had it right.

499
00:27:16,320 --> 00:27:19,720
You got to look at the analytics
and make the placement work for

500
00:27:19,720 --> 00:27:20,920
you.
I think it was a really

501
00:27:20,920 --> 00:27:24,200
excellent point brought up that
they're there for the audio, and

502
00:27:24,200 --> 00:27:27,080
if you're told immediately that
you can go somewhere else, even

503
00:27:27,080 --> 00:27:29,560
though you found it here and we
know how much effort it takes to

504
00:27:29,560 --> 00:27:32,720
get to the audio for a thing
potentially, then maybe it's not

505
00:27:32,720 --> 00:27:34,160
the best position for it.
I don't know.

506
00:27:34,400 --> 00:27:36,520
It's up to them.
But I really wanted to talk to

507
00:27:36,720 --> 00:27:42,440
the kind of intro Stinger before
the canned intro that I felt was

508
00:27:42,800 --> 00:27:44,960
a lot of setup, but the hook was
missing.

509
00:27:45,320 --> 00:27:46,840
This is just this particular
episode.

510
00:27:46,840 --> 00:27:50,560
I haven't listened to more than
just the second one that you

511
00:27:50,560 --> 00:27:53,000
sent through, but I think they
needed to be a little bit more

512
00:27:53,000 --> 00:27:55,880
there.
Like, OK, yes, self fulfillment,

513
00:27:55,880 --> 00:27:58,640
it's the most important thing.
It's the most important thing.

514
00:27:58,960 --> 00:28:03,120
Do do do do do do do do do.
Like I, I don't know, what are

515
00:28:03,120 --> 00:28:05,600
we sticking around for?
I think just one sentence there.

516
00:28:05,600 --> 00:28:08,360
Like today, I'm going to be
telling you about how this

517
00:28:08,360 --> 00:28:12,080
fulfillment will bring you to
clarity and remove the fog from

518
00:28:12,080 --> 00:28:14,080
what you experience in your
leadership role.

519
00:28:14,240 --> 00:28:16,040
Yeah, I think that's all it had
to be.

520
00:28:16,040 --> 00:28:18,440
But it may have just been a
narrow miss, You know, he's got

521
00:28:18,440 --> 00:28:21,120
a full catalog there.
I think that's important, right?

522
00:28:21,240 --> 00:28:25,560
It's what's the transformation
that's going to happen by the

523
00:28:25,560 --> 00:28:28,880
end of this episode?
How what's that epiphany that

524
00:28:28,880 --> 00:28:31,000
I'm going to experience?
What's, you know?

525
00:28:31,160 --> 00:28:33,240
Yeah.
I think saying that right out of

526
00:28:33,240 --> 00:28:36,440
the gate only helps people stay
hooked longer.

527
00:28:37,200 --> 00:28:39,600
I'm with you there, Matt.
Brausch said something a few

528
00:28:39,600 --> 00:28:41,320
minutes ago that I wanted to
just highlight.

529
00:28:41,320 --> 00:28:46,240
I do believe that he has two
different tracks.

530
00:28:46,360 --> 00:28:48,960
That's the wrong word that he
uploads.

531
00:28:49,200 --> 00:28:52,400
I think he's got an audio track
and then he's got a video track

532
00:28:52,760 --> 00:28:57,120
that he uploads because on the
video version he does not do the

533
00:28:57,120 --> 00:29:01,320
canned intro.
He only does the canned intro on

534
00:29:01,320 --> 00:29:03,920
the audio version.
He does not do the YouTube ad,

535
00:29:03,920 --> 00:29:06,240
obviously, on the canned
version.

536
00:29:06,240 --> 00:29:08,760
So he's got the two.
I'm calling them tracks,

537
00:29:08,760 --> 00:29:11,960
whatever you want to call them.
So he could make a couple of a

538
00:29:11,960 --> 00:29:14,640
Ralph had mentioned a couple of
little edits there for the

539
00:29:14,640 --> 00:29:17,440
YouTube audience.
You could do that because the

540
00:29:17,440 --> 00:29:21,200
audio is different on YouTube
than it is on the actual podcast

541
00:29:21,200 --> 00:29:22,640
itself.
Thank you, Sid.

542
00:29:22,640 --> 00:29:24,320
I think Matt wanted to comment
on that.

543
00:29:24,680 --> 00:29:28,520
I think that would be a workflow
change for him because my

544
00:29:28,520 --> 00:29:32,600
feeling is considering the
difference in quality of the

545
00:29:32,600 --> 00:29:35,400
YouTube version audio compared
to the actual audio.

546
00:29:35,840 --> 00:29:39,080
And the fact that he has hosts
on Buzz Sprout tells me that

547
00:29:39,080 --> 00:29:44,960
much of the insertion and
production improvement likely

548
00:29:44,960 --> 00:29:48,600
happens at the host as opposed
to anywhere else, because Buzz

549
00:29:48,600 --> 00:29:51,680
Sprout has that extra, you know,
improve the quality of your

550
00:29:51,680 --> 00:29:53,840
episode.
Thing, yeah, the magic or

551
00:29:53,840 --> 00:29:56,680
whatever it is, magic episodes
or whatever they call it, yes.

552
00:29:57,040 --> 00:29:59,920
Magic somewhere, technology,
etcetera.

553
00:29:59,960 --> 00:30:01,520
But yeah, I've got a feeling
that's it.

554
00:30:01,520 --> 00:30:06,560
So I said it's probably shifting
that portion of the process back

555
00:30:06,560 --> 00:30:11,600
into a platform for the fixing
up or the post production or

556
00:30:11,600 --> 00:30:13,000
whatever.
Thank you.

557
00:30:13,000 --> 00:30:16,000
And that reminded me of
something that I think Sid said

558
00:30:16,000 --> 00:30:19,280
earlier, which I just don't want
to blow right by yet.

559
00:30:19,280 --> 00:30:22,440
There needs to be some
separation or a sound effect or

560
00:30:22,440 --> 00:30:26,840
something for if he's going to
keep using the YouTube CTA call

561
00:30:26,840 --> 00:30:31,120
to action at the front, he needs
to have and Buzz Brown allows

562
00:30:31,120 --> 00:30:34,120
you to do this.
If it's a dynamic insert, add a

563
00:30:34,120 --> 00:30:38,680
little something, a little a
short music, a a, a swoosh, A

564
00:30:38,680 --> 00:30:42,520
whoosh like we play here
sometimes something that creates

565
00:30:42,520 --> 00:30:46,280
a little separation because it
feels like it's all part of the

566
00:30:46,280 --> 00:30:49,680
same paragraph that you're
saying and it doesn't make

567
00:30:49,680 --> 00:30:51,840
sense.
And that happens again.

568
00:30:51,840 --> 00:30:55,920
And yeah, we should have some
time to get to that in just a

569
00:30:55,920 --> 00:30:57,560
second.
But yeah, that that happens

570
00:30:57,560 --> 00:31:02,240
again at some point later in the
show when he does his mid roll

571
00:31:02,240 --> 00:31:06,920
ad.
Speaking of swooshes, a quick

572
00:31:06,920 --> 00:31:10,400
heads up before we move on.
While we're we were attending

573
00:31:10,400 --> 00:31:14,600
Pod Fest last week, we ran a
special ticket offer for the

574
00:31:14,600 --> 00:31:17,800
Empowered Podcasting Conference
and we've decided to extend that

575
00:31:18,120 --> 00:31:20,960
to our community.
That means that tickets are just

576
00:31:20,960 --> 00:31:24,720
under $200, the lowest public
price available.

577
00:31:24,880 --> 00:31:28,680
And this deal is available
through the end of January.

578
00:31:29,000 --> 00:31:32,760
So to grab it, go to
empoweredpodcasting.com, click

579
00:31:32,760 --> 00:31:37,080
the little Buy Tickets Now
button or however it reads, and

580
00:31:37,080 --> 00:31:42,000
use the promo code PODFEST 26.
That was the code that we were

581
00:31:42,000 --> 00:31:46,960
giving out at Podfest, so that's
why it's titled as such, Podfest

582
00:31:46,960 --> 00:31:49,560
26.
If August is already on your

583
00:31:49,560 --> 00:31:52,560
radar to come to Charlotte and
the Empowered Podcasting

584
00:31:52,560 --> 00:31:55,360
Conference, now's the time to
get your tickets.

585
00:31:55,560 --> 00:32:00,360
For the lowest price, you can
get it between now and August.

586
00:32:01,600 --> 00:32:07,240
OK, let's go to the second clip.
This is him now.

587
00:32:07,240 --> 00:32:11,040
After that, music played him,
setting up a little bit of the

588
00:32:11,040 --> 00:32:13,200
episode.
If you've ever said to yourself,

589
00:32:13,680 --> 00:32:17,400
I should be happier, I should
feel more fulfilled than this,

590
00:32:17,880 --> 00:32:21,320
you are not alone and you're not
broken.

591
00:32:22,080 --> 00:32:26,360
The truth is, most people look
for fulfillment in all the usual

592
00:32:26,360 --> 00:32:29,600
places.
Their job, a relationship, a

593
00:32:29,600 --> 00:32:31,840
fresh start.
I know I did.

594
00:32:32,600 --> 00:32:37,280
But the real shift doesn't start
out there, it starts inside.

595
00:32:38,000 --> 00:32:42,320
Now if this sounds trite, stay
with me because in this episode

596
00:32:42,520 --> 00:32:46,600
I'm digging into why self
discovery is the starting line

597
00:32:46,760 --> 00:32:51,520
for a fulfilled life.
Not reinvention, but uncovering

598
00:32:51,600 --> 00:32:53,920
who you are.
Today.

599
00:32:54,840 --> 00:32:58,720
I want you to understand why
transitions, not necessarily

600
00:32:58,800 --> 00:33:03,200
transformations, can trigger the
right questions to ask, how to

601
00:33:03,200 --> 00:33:07,560
spot misalignment across your
life pillars, and how to start

602
00:33:07,880 --> 00:33:11,960
building fulfillment rather than
chasing fulfillment.

603
00:33:13,320 --> 00:33:16,280
OK, so now we've got a little
feel for what the show is.

604
00:33:16,280 --> 00:33:21,120
I particularly think that he
does articulate the idea of what

605
00:33:21,120 --> 00:33:23,280
he's going to get into on this
podcast.

606
00:33:23,520 --> 00:33:26,480
I connected with it.
Ralph, what say you?

607
00:33:27,120 --> 00:33:30,240
So in a lot of ways, Jonathan
put some of the comedy sounds

608
00:33:30,240 --> 00:33:34,440
like Ralph and in a lot of ways
I can feel this guy because he

609
00:33:34,440 --> 00:33:36,960
seems like I was maybe 6 months
ago.

610
00:33:37,240 --> 00:33:39,840
It's pretty clear to me he's
reading from a prompter or

611
00:33:39,840 --> 00:33:43,040
something like that, which isn't
a bad thing, but here's some

612
00:33:43,040 --> 00:33:46,920
feedback that we can give him.
If he could find someone to help

613
00:33:46,920 --> 00:33:50,440
him with that process, he would
be so much more impactful

614
00:33:50,720 --> 00:33:54,360
because he's got good content,
He's got a heart for what he's

615
00:33:54,360 --> 00:33:56,440
saying.
But just the way he's saying it,

616
00:33:56,440 --> 00:33:58,800
the words just get a little
wonky sometimes.

617
00:33:59,000 --> 00:34:01,760
And you can tell he's and trust
me, I'm, I'm speaking about me

618
00:34:01,760 --> 00:34:04,760
because I do this all the time.
He's speaking from a prompter

619
00:34:04,760 --> 00:34:07,120
and I need to hear him speaking
from himself.

620
00:34:07,640 --> 00:34:10,760
And that's something that he
could improve with getting some

621
00:34:10,760 --> 00:34:14,600
coaching, working with his, his
presentation skills.

622
00:34:15,040 --> 00:34:17,639
And like I said, if you're
listening this Bernie, I'm right

623
00:34:17,639 --> 00:34:19,880
there with you, my friend.
So I'm not saying anything to

624
00:34:19,880 --> 00:34:22,920
you that I'm not criticizing
myself for, but it makes you so

625
00:34:22,920 --> 00:34:25,800
much more impactful if you can
do that.

626
00:34:26,400 --> 00:34:29,280
I felt that, and I've heard an
episode or two of Bernie's

627
00:34:29,280 --> 00:34:32,080
podcast before, and I know that
that's been one of the things

628
00:34:32,080 --> 00:34:34,440
that I've noticed out right
away.

629
00:34:34,719 --> 00:34:38,280
It does feel like he's reading.
I mean, he does a good job

630
00:34:38,960 --> 00:34:43,719
reading, but I think a lot of us
here anyway feel like we could

631
00:34:43,719 --> 00:34:46,360
tell and then that loses
something, right?

632
00:34:46,360 --> 00:34:49,639
Well, I mean, we talk about
authenticity all the time and it

633
00:34:49,639 --> 00:34:53,360
doesn't feel as authentic when
we know the person is reading,

634
00:34:53,679 --> 00:34:55,080
right?
Dr. You want to comment?

635
00:34:55,880 --> 00:35:03,000
I listened to this episode like
3 times and each time I didn't

636
00:35:03,000 --> 00:35:09,440
feel as engaged as because the
subject matter is something that

637
00:35:09,440 --> 00:35:15,520
I would be into, but for some
reason I wasn't as engaged as I

638
00:35:15,760 --> 00:35:19,560
think that I would be.
And transparency, Mark and I

639
00:35:19,560 --> 00:35:22,960
were talking, you know,
backstage behind the scenes, and

640
00:35:22,960 --> 00:35:26,720
I think it really had to do with
his delivery and the fact that

641
00:35:26,720 --> 00:35:33,960
he was reading this.
And so just little human esque

642
00:35:34,080 --> 00:35:36,400
things like that.
Did you hear what I said?

643
00:35:36,400 --> 00:35:41,640
And I said, and I elongated it
and I paused.

644
00:35:41,800 --> 00:35:45,040
That's just a human kind of
thing to do.

645
00:35:45,640 --> 00:35:51,880
And you want some of those human
types of things in your

646
00:35:51,880 --> 00:35:55,120
delivery.
I really think that because I

647
00:35:55,120 --> 00:35:58,160
was like, I don't know why I'm
not connecting.

648
00:35:58,520 --> 00:36:01,360
And Mark, you put it right on
target for me.

649
00:36:01,560 --> 00:36:07,600
The fact that he was reading it
and not really delivering it, as

650
00:36:08,200 --> 00:36:11,960
you know, from his heart.
And we talked about notes and

651
00:36:11,960 --> 00:36:16,680
maybe bullet points, but this
guy is like approaching 300

652
00:36:16,960 --> 00:36:18,960
episodes.
It's fine.

653
00:36:18,960 --> 00:36:21,560
It's easy for me to say, you
know, you really need those

654
00:36:21,560 --> 00:36:23,680
notes with the bullet points
instead of a script.

655
00:36:24,160 --> 00:36:27,960
But actually making the
transition when you're 300

656
00:36:27,960 --> 00:36:31,280
episodes into it is really
tough.

657
00:36:31,640 --> 00:36:33,160
Could be.
Agreed.

658
00:36:33,400 --> 00:36:36,520
And Dr. and I were talking this
morning behind the scenes about

659
00:36:36,560 --> 00:36:39,680
the fact that we think we like
his pacing, right?

660
00:36:39,680 --> 00:36:42,960
He's good.
The pacing is good, but it's

661
00:36:42,960 --> 00:36:47,520
just the reading comes through
way more and it just, it feels

662
00:36:47,520 --> 00:36:51,280
like the delivery needs work.
And I know Sid wants to chime in

663
00:36:51,280 --> 00:36:52,720
and I'm going to go to you in a
second.

664
00:36:52,720 --> 00:36:55,280
Sid, I want to follow up with
Ralph for a second because

665
00:36:55,280 --> 00:36:58,560
Ralph, you know, you were
relating there, you know, to

666
00:36:58,760 --> 00:37:02,760
Bernie and you've been there and
you, I know, have also hired

667
00:37:02,760 --> 00:37:07,280
somebody you work with a coach,
your delivery and and that sort

668
00:37:07,280 --> 00:37:09,600
of thing.
Do you have any piece of advice

669
00:37:09,600 --> 00:37:12,240
you could give Bernie that
you've learned, that's helped

670
00:37:12,240 --> 00:37:14,760
you with your, we'll call it,
script reading?

671
00:37:15,640 --> 00:37:18,240
The first thing I did is I put a
person in front of me when I'm

672
00:37:18,240 --> 00:37:20,800
talking.
I actually have an assistant

673
00:37:20,800 --> 00:37:24,360
that joins me When I record.
I see her face in the screen and

674
00:37:24,360 --> 00:37:26,720
it helps me immensely because
I'm talking to her.

675
00:37:27,160 --> 00:37:29,840
I did that started doing that
about six months and that six

676
00:37:29,840 --> 00:37:31,360
months ago and that was a huge
change.

677
00:37:31,520 --> 00:37:34,640
The other thing I do and I do
this every single day.

678
00:37:35,000 --> 00:37:37,640
I talk to the, I talk to the
camera.

679
00:37:37,760 --> 00:37:40,880
I've I've come up with a topic
and for 5 minutes I just riff

680
00:37:40,880 --> 00:37:43,160
about it.
No script, no bullet points.

681
00:37:43,200 --> 00:37:46,200
I just talk and what that's done
for me, it's giving me

682
00:37:46,200 --> 00:37:48,120
confidence behind the mic
because one of the things that

683
00:37:48,120 --> 00:37:50,360
Dr. said, he's 300 episodes into
it.

684
00:37:50,480 --> 00:37:55,080
I get that DRI was about 700
episodes into mine when I made

685
00:37:55,080 --> 00:37:57,480
the change.
And it is hard because is you go

686
00:37:57,480 --> 00:38:00,680
back to what works, you go back
to that flow that works for you.

687
00:38:00,680 --> 00:38:03,680
So Bernie put somebody in front
of you, however you can make

688
00:38:03,680 --> 00:38:05,440
that work, or a picture of
somebody.

689
00:38:05,720 --> 00:38:08,840
But then the other thing I would
say quick take away is go out to

690
00:38:08,840 --> 00:38:11,800
like a random topic generator.
I use one all the time.

691
00:38:12,040 --> 00:38:14,760
Go there and let it pop up a
topic and then just riff about

692
00:38:14,760 --> 00:38:17,400
it for 5 minutes.
Because what that does is it

693
00:38:17,400 --> 00:38:20,480
allows you to talk normally and
then you can start to break away

694
00:38:20,480 --> 00:38:23,200
from that script some.
Thank you, Ralph.

695
00:38:23,240 --> 00:38:26,400
I love those tips.
And I personally actually,

696
00:38:26,400 --> 00:38:28,760
again, this was something Dr.
and I were talking about.

697
00:38:29,000 --> 00:38:34,920
I think a mix of scripting and
bullet points might be really

698
00:38:34,920 --> 00:38:38,640
helpful for Bernie because
again, he does read the script

699
00:38:38,640 --> 00:38:41,240
well, right?
It's not like he's being very

700
00:38:41,240 --> 00:38:43,480
robotic.
It's just we can tell the

701
00:38:43,480 --> 00:38:45,920
difference between someone
reading and someone speaking

702
00:38:45,920 --> 00:38:49,520
more from the heart.
And so I think if he had a

703
00:38:49,520 --> 00:38:54,800
script, but then maybe add
somewhere in the script a story

704
00:38:55,160 --> 00:38:57,360
that you're going to tell a
personal story, whether it's

705
00:38:57,360 --> 00:39:00,040
yours or it maybe it's a client
you worked with.

706
00:39:00,040 --> 00:39:03,160
Yes, you want to protect their
name, but still you can tell

707
00:39:03,160 --> 00:39:06,720
their story.
And but and go off of the bullet

708
00:39:06,720 --> 00:39:08,560
points, right?
Maybe you just want to outline

709
00:39:08,560 --> 00:39:12,200
that story.
And then this way, you're

710
00:39:12,200 --> 00:39:15,840
speaking more from the heart.
You're telling the story as if

711
00:39:15,840 --> 00:39:18,680
you are sitting across from
somebody and telling them that

712
00:39:18,680 --> 00:39:21,640
story.
I think that mix would help a

713
00:39:21,640 --> 00:39:24,160
lot.
Matt, did you want to respond to

714
00:39:24,160 --> 00:39:27,160
what I'm sharing?
Just to say that I think Ralph

715
00:39:27,200 --> 00:39:31,080
is spot on that imagining
yourself talking to someone or

716
00:39:31,080 --> 00:39:34,120
having someone to talk to is a
really key way to get that

717
00:39:34,560 --> 00:39:37,280
humanity in frame.
This is probably going to be a

718
00:39:37,280 --> 00:39:41,400
controversial opinion, but I
think some people don't

719
00:39:41,400 --> 00:39:46,040
necessarily benefit from the
script only a bit and bullet

720
00:39:46,040 --> 00:39:50,400
point the rest kind of advice,
if only because I can imagine

721
00:39:50,400 --> 00:39:54,040
that Bernie is the kind of
person speaking to leaders that

722
00:39:54,040 --> 00:39:56,240
he gets brought into
organizations to deliver

723
00:39:56,240 --> 00:39:58,840
sessions.
Maybe those sessions can also

724
00:39:58,840 --> 00:40:02,000
benefit from a bit of audience
interaction in the same sense

725
00:40:02,000 --> 00:40:05,240
that we're looking for here.
But this is going to be made me

726
00:40:05,240 --> 00:40:06,880
making a bunch of assumptions,
Bernie.

727
00:40:06,880 --> 00:40:10,560
So when you feel a little
shivers fall up up your arms and

728
00:40:10,560 --> 00:40:12,600
like Matt's rankling me in the
wrong way.

729
00:40:13,240 --> 00:40:14,520
I mean, that's my vibe at the
moment.

730
00:40:14,520 --> 00:40:15,760
But anyway, let's just roll with
it.

731
00:40:16,000 --> 00:40:19,680
I think the style of leader that
he's trying to target has been

732
00:40:19,680 --> 00:40:22,880
in the industry that long, that
this was the style of delivering

733
00:40:22,880 --> 00:40:25,320
content.
And in teaching, it's often

734
00:40:25,320 --> 00:40:28,120
called the information funnel,
where you put as much

735
00:40:28,120 --> 00:40:33,080
information in as possible, but
also frame it in a way that

736
00:40:33,080 --> 00:40:36,920
makes cogent sense, not just
when spoken and delivered, but

737
00:40:36,920 --> 00:40:40,120
also when written.
And for podcasts, it doesn't

738
00:40:40,120 --> 00:40:42,600
necessarily fit the very same
way.

739
00:40:42,960 --> 00:40:45,720
But at the same time, people who
are like that, not all of them

740
00:40:45,720 --> 00:40:50,000
are comfortable with doing an
improvisation, improvisation,

741
00:40:50,200 --> 00:40:54,320
improv, improvise.
Mark, help me out here.

742
00:40:54,320 --> 00:40:57,160
You're the expert anyway.
Just playing, riffing on a

743
00:40:57,160 --> 00:40:59,400
bullet point, it doesn't come as
easily.

744
00:40:59,400 --> 00:41:01,800
So you do have to have the
practice to do that.

745
00:41:02,360 --> 00:41:05,760
So I think practice is probably
the abstracted advice that I'd

746
00:41:05,760 --> 00:41:08,880
layer on top of Ralph's.
I can't argue with, I can't

747
00:41:08,880 --> 00:41:13,040
argue with practice as a piece
of good advice, yes, I'm with

748
00:41:13,040 --> 00:41:15,560
you there.
And I know Bernie well enough to

749
00:41:15,560 --> 00:41:20,680
know that it's my belief that he
could handle that transition

750
00:41:20,680 --> 00:41:23,560
pretty easily.
I mean, he's a good storyteller

751
00:41:23,560 --> 00:41:27,760
when I've sat and had to drink
with him at Pod Fest and he he

752
00:41:27,760 --> 00:41:30,840
can tell a good story and he
didn't have any script in front

753
00:41:30,840 --> 00:41:33,000
of him when he did it.
That's why I think, you know,

754
00:41:33,000 --> 00:41:36,600
knowing him the way I do, I
think that he could benefit from

755
00:41:36,600 --> 00:41:38,400
that.
It's worth a test in my opinion.

756
00:41:38,400 --> 00:41:40,280
But you're making some good
points too, Matt.

757
00:41:40,280 --> 00:41:42,720
I'm not trying to discount what
you're saying either.

758
00:41:43,280 --> 00:41:45,160
Sid, thank you for being
patient.

759
00:41:45,160 --> 00:41:49,480
What did you want to add?
I feel like I am his target

760
00:41:49,480 --> 00:41:51,480
audience.
I'm a leader.

761
00:41:51,600 --> 00:41:54,960
I'm in an age bracket that I
think he's trying to talk to

762
00:41:54,960 --> 00:41:58,080
you, right?
But I will tell you I got lost

763
00:41:58,080 --> 00:42:00,360
in the content.
I got confused.

764
00:42:00,360 --> 00:42:02,560
I got lost.
I was, I lost what was trying to

765
00:42:02,560 --> 00:42:06,040
tell me what was the key point?
And in both episodes that I

766
00:42:06,040 --> 00:42:08,680
watched, I felt like I got lost
in the content.

767
00:42:08,680 --> 00:42:11,600
I got distracted by all the B
roll in the video one that I

768
00:42:11,600 --> 00:42:16,160
watched.
So it was hard for me to connect

769
00:42:16,560 --> 00:42:20,560
with the content because I, I, I
didn't feel like it was like on

770
00:42:20,560 --> 00:42:23,040
point with the topic, if that
makes sense.

771
00:42:23,520 --> 00:42:26,520
The B roll could be a little
distracting if there's a real

772
00:42:26,520 --> 00:42:29,800
art to to B roll.
And I see that when people

773
00:42:29,800 --> 00:42:32,400
haven't quite figured out B
roll, sometimes they either let

774
00:42:32,400 --> 00:42:35,440
it go too long or maybe not
enough.

775
00:42:35,680 --> 00:42:38,280
And I think in some cases with
Bernie that the B roll, I

776
00:42:38,280 --> 00:42:41,040
noticed we're just going on a
little too long.

777
00:42:41,680 --> 00:42:45,440
Is B roll on the jargon wheel?
No, it probably should be.

778
00:42:46,960 --> 00:42:48,280
You want to explain it real
fast.

779
00:42:48,320 --> 00:42:49,880
I don't even know if that's the
right word.

780
00:42:49,880 --> 00:42:53,800
For it is like in the beginning
of that video of this particular

781
00:42:53,800 --> 00:42:57,720
episode, he starts talking about
the foundation and then it cuts

782
00:42:57,720 --> 00:43:02,000
to some B roll of construction
workers building a foundation.

783
00:43:02,160 --> 00:43:05,800
So in the literal sense, right,
And that's OK, I get it.

784
00:43:05,800 --> 00:43:09,760
Like we can't, we need that kind
of metaphor, we need that visual

785
00:43:09,760 --> 00:43:12,520
to tie that together.
If he wants to use some B roll,

786
00:43:12,720 --> 00:43:15,680
I just think that he made it
last a little too long to then

787
00:43:16,080 --> 00:43:18,400
to where you then start
questioning the B roll.

788
00:43:18,480 --> 00:43:21,160
Is that why am I looking at
these construction people at as

789
00:43:21,160 --> 00:43:24,840
you've already moved on from
that point about the foundation.

790
00:43:25,800 --> 00:43:28,280
So I would just tighten up some
of the B roll a bit.

791
00:43:28,280 --> 00:43:31,080
And yes, B roll.
It's it is the right word.

792
00:43:31,080 --> 00:43:33,840
It I think unless said you're
talking about something entirely

793
00:43:33,840 --> 00:43:36,840
different.
But B roll is the the reason why

794
00:43:36,840 --> 00:43:38,560
it's B.
It's because it's like the

795
00:43:38,560 --> 00:43:43,640
secondary video footage.
So a roll, even though that's

796
00:43:43,640 --> 00:43:46,240
not really a term that's you on
camera.

797
00:43:46,240 --> 00:43:49,720
That's Bernie on camera talking
to us on camera.

798
00:43:50,280 --> 00:43:53,360
The B roll is filling some of
that.

799
00:43:53,360 --> 00:43:58,720
It's either designed to keep
your attention or it's designed

800
00:43:58,720 --> 00:44:02,040
to cover up some kind of flub.
There is probably there

801
00:44:02,040 --> 00:44:06,680
sometimes is an edit that you
need to make and you can cover

802
00:44:06,680 --> 00:44:10,480
it up by putting up that B roll.
That's the definition there.

803
00:44:10,600 --> 00:44:14,360
I want to address also the
confusion as because I know

804
00:44:14,360 --> 00:44:18,720
we're starting to get close here
to time and I want to play what

805
00:44:18,720 --> 00:44:21,280
I think a lot of people got
confused with.

806
00:44:21,280 --> 00:44:24,960
And this was that mid role we
teased or talked about a little

807
00:44:24,960 --> 00:44:28,000
bit earlier.
He's talking, he's doing the

808
00:44:28,000 --> 00:44:32,320
content of the show and then all
of a sudden the mid role kind of

809
00:44:32,360 --> 00:44:35,560
sneaks up on you.
So let's play it, and then I'm

810
00:44:35,560 --> 00:44:38,880
going to play what I think might
work better.

811
00:44:38,880 --> 00:44:42,160
So first the original clip.
But if you've been in denial,

812
00:44:42,160 --> 00:44:46,000
you can start by having clarity
on this misalignment.

813
00:44:46,600 --> 00:44:49,400
You can start by clearing the
fog.

814
00:44:50,160 --> 00:44:54,360
Then, and only then, you can
begin to think about your

815
00:44:54,360 --> 00:44:58,560
options to fix this misalignment
that you now have clarity on.

816
00:44:58,880 --> 00:45:02,200
Is employee turnover quietly
draining your bottom line?

817
00:45:02,760 --> 00:45:05,720
I've been there.
I learned the hard way that the

818
00:45:05,720 --> 00:45:08,440
cost of replacing just one
employee.

819
00:45:08,560 --> 00:45:10,920
So there you go.
There it all of a sudden just

820
00:45:10,920 --> 00:45:13,600
kind of snuck up on you there.
I'm just fading it out here.

821
00:45:13,600 --> 00:45:16,200
I also felt like it might have
been a little too long for my

822
00:45:16,200 --> 00:45:19,120
personal taste, so I just faded
it out there instead of playing

823
00:45:19,120 --> 00:45:21,640
the whole thing.
But yeah, that felt really

824
00:45:21,640 --> 00:45:24,600
confusing to me.
I actually had to go rewind a

825
00:45:24,600 --> 00:45:27,560
few times because I thought
honestly, ADHD was getting the

826
00:45:27,560 --> 00:45:31,400
best of me and I had lost my, my
train of thought or following

827
00:45:31,400 --> 00:45:33,480
along and had to rewind and come
back.

828
00:45:33,480 --> 00:45:37,160
And finally I realized, oh,
wait, there's a commercial here.

829
00:45:38,560 --> 00:45:42,680
So I think adding again, adding
that little swoosh or some kind

830
00:45:42,680 --> 00:45:45,840
of sound effect.
And if he's using Buzz Sprout

831
00:45:45,840 --> 00:45:49,600
for that, as far as like a
dynamic insert, again you can

832
00:45:49,600 --> 00:45:53,760
add a sound effect at the
beginning and end of any dynamic

833
00:45:53,760 --> 00:45:57,680
insert on Buzz Sprout.
Here is the clip again with the

834
00:45:57,680 --> 00:45:59,760
example I'm trying to convey
here.

835
00:45:59,760 --> 00:46:03,880
Then, and only then, you can
begin to think about your

836
00:46:03,880 --> 00:46:08,040
options to fix this misalignment
that you now have clarity on.

837
00:46:09,080 --> 00:46:12,400
Is employee turnover quietly
draining your bottom line?

838
00:46:12,960 --> 00:46:15,520
I've been there.
See, I think that that works a

839
00:46:15,520 --> 00:46:19,520
lot better.
It helps me sort everything out

840
00:46:19,520 --> 00:46:22,920
in my head.
Bernie, I would strongly suggest

841
00:46:23,040 --> 00:46:26,280
to add some kind of transition
there.

842
00:46:26,280 --> 00:46:30,440
Or if you don't for some reason
have the production skills to do

843
00:46:30,440 --> 00:46:33,520
that, although I'd be happy to
show you how, If that doesn't

844
00:46:33,520 --> 00:46:36,160
work for you, at least give us a
pause.

845
00:46:37,760 --> 00:46:41,040
That's probably my biggest
constructive criticism for

846
00:46:41,040 --> 00:46:43,920
Bernie throughout this is that
whenever you're going to insert

847
00:46:44,360 --> 00:46:47,320
an ad, make sure that we know
about it.

848
00:46:47,320 --> 00:46:51,680
I know that in some ways there's
might be a strategy to this,

849
00:46:51,680 --> 00:46:54,080
right?
Like you don't want to separate

850
00:46:54,080 --> 00:46:55,720
it.
You want people to just, you

851
00:46:55,720 --> 00:46:57,560
want it to kind of sneak up on
them.

852
00:46:57,800 --> 00:46:59,960
But I think that that's doing
them a disservice.

853
00:46:59,960 --> 00:47:02,520
It's doing you a disservice in
your show.

854
00:47:03,200 --> 00:47:04,800
Mark, I think you're missing a
point there.

855
00:47:05,160 --> 00:47:08,200
You could transition into that
if you had connected with me

856
00:47:08,200 --> 00:47:11,560
earlier, if you had given me
some value, if you had given me

857
00:47:11,560 --> 00:47:14,280
some validation of like I'm
looking at the name of this stop

858
00:47:14,280 --> 00:47:16,880
chasing fulfillment.
But he never brought me into,

859
00:47:17,200 --> 00:47:19,440
OK, what am I doing that's
making me chase it?

860
00:47:19,600 --> 00:47:21,520
And how, what self discovery can
I do?

861
00:47:21,720 --> 00:47:23,840
Because then the transition
could have been like, if you're

862
00:47:23,840 --> 00:47:26,040
feeling this way right now, I
can help you.

863
00:47:26,520 --> 00:47:28,800
You don't even need a transition
at that point because it just

864
00:47:28,800 --> 00:47:31,360
takes you right there.
But I think at the beginning

865
00:47:31,520 --> 00:47:35,160
that he had, he given me value
and brought me in and connected

866
00:47:35,160 --> 00:47:38,440
with me to you could sell me,
you know what they say, sell ice

867
00:47:38,440 --> 00:47:40,720
cream to Eskimos.
At that point, because I'm

868
00:47:40,720 --> 00:47:42,720
connected with you, I'm buying
into it.

869
00:47:42,720 --> 00:47:45,120
But he didn't connect with me.
That's what I hear Sid saying

870
00:47:45,120 --> 00:47:47,360
and other people saying is like
there was no connection there.

871
00:47:47,720 --> 00:47:49,960
I think that was the piece
that's really missing here.

872
00:47:50,160 --> 00:47:53,000
And I know he's got great ideas,
he's got great content, but

873
00:47:53,160 --> 00:47:55,560
connect with me.
Don't talk around me, talk to

874
00:47:55,560 --> 00:47:57,720
me.
Bring me me into what you're

875
00:47:57,720 --> 00:48:00,200
going to do to help me.
Fair enough.

876
00:48:00,200 --> 00:48:03,120
And the big point that I heard
there, Ralph, is that, yeah,

877
00:48:03,120 --> 00:48:06,840
sometimes maybe we don't need a
sound effect for a transition,

878
00:48:06,840 --> 00:48:10,920
but instead just weave it into
the content like you said.

879
00:48:10,920 --> 00:48:15,240
You know, if this is resonating
here is a a potential solution

880
00:48:15,240 --> 00:48:18,160
for you, just as an example.
I'm not thinking that through

881
00:48:18,160 --> 00:48:20,080
clearly, but you get the point,
is it?

882
00:48:20,160 --> 00:48:24,800
Instead of just jumping right to
the commercial, let's transition

883
00:48:25,040 --> 00:48:28,520
using your words instead.
Yeah, because an effective

884
00:48:28,520 --> 00:48:30,280
commercial shouldn't sound like
a commercial.

885
00:48:30,440 --> 00:48:32,280
It should sound like you're just
talking to me.

886
00:48:32,280 --> 00:48:34,760
You're leading me down this path
of where you're trying to get me

887
00:48:34,760 --> 00:48:36,360
to.
I don't need a swoosh.

888
00:48:36,360 --> 00:48:38,560
I don't need something.
Because as soon as you do that,

889
00:48:38,760 --> 00:48:40,640
I think you've just lost the
connection.

890
00:48:41,480 --> 00:48:43,920
I would disagree with that last
point.

891
00:48:43,920 --> 00:48:46,160
I don't think you could you lose
the connection if you're

892
00:48:46,160 --> 00:48:50,160
delivering what you've promised
throughout the episode and then

893
00:48:50,160 --> 00:48:54,120
you're moving into the the ad.
But overall, I'm I'm agreeing

894
00:48:54,120 --> 00:48:56,240
with what you have to say.
Ralph, go ahead, Matt.

895
00:48:56,800 --> 00:48:59,720
There's a thing that happens to
me when I listen to this episode

896
00:48:59,720 --> 00:49:01,760
and I think Ralph might be
hinting at it.

897
00:49:01,760 --> 00:49:07,040
I'm not 100% sure, but Ralph,
you tell me the what I called it

898
00:49:07,040 --> 00:49:09,000
in the chat was intonation
fatigue.

899
00:49:09,080 --> 00:49:11,920
And I think that's what we've
been driving at with the

900
00:49:11,920 --> 00:49:16,920
delivery stuff quite a bit.
But again, like that fatigue is

901
00:49:16,920 --> 00:49:20,280
just when it feels like there's
a wall of text and no breaks and

902
00:49:20,280 --> 00:49:23,600
it's just the information's
flying at you and you're not

903
00:49:23,600 --> 00:49:28,040
sure where you need to pause to
stop, to process, figure out

904
00:49:28,040 --> 00:49:29,880
where you are in the
conversation, and then keep

905
00:49:29,880 --> 00:49:31,840
going.
I mean, the ad is an

906
00:49:31,840 --> 00:49:33,960
interruption for that actually
calls it out.

907
00:49:33,960 --> 00:49:37,200
Pacing important.
I think what Bernie could

908
00:49:37,200 --> 00:49:41,800
benefit from is a few gaps, a
few silences, maybe even a

909
00:49:41,800 --> 00:49:45,640
slower delivery to pause.
And then those pauses being

910
00:49:45,640 --> 00:49:50,640
marked will help him find the
natural period or exclamation

911
00:49:50,640 --> 00:49:54,560
mark that he's looking forward
to, pace out the intonation and

912
00:49:54,560 --> 00:49:56,160
make sure that we can keep up
with it.

913
00:49:56,920 --> 00:50:00,640
And like, it may just be an
effect of reading a script.

914
00:50:00,640 --> 00:50:04,560
It may be the fact that there's
common advice out there saying

915
00:50:04,560 --> 00:50:08,440
that podcasts shouldn't have
silences or any gaps and there

916
00:50:08,440 --> 00:50:11,600
shouldn't be spaces.
And also people will click away

917
00:50:11,600 --> 00:50:13,400
and skip if you tell them
there's an ad coming.

918
00:50:13,400 --> 00:50:17,000
So the ad has to what I like
there, Mark, you said sneak up

919
00:50:17,000 --> 00:50:21,640
on you.
I think it needs and could help

920
00:50:21,640 --> 00:50:27,280
with balancing out all of this
stuff is from the structure to

921
00:50:27,280 --> 00:50:32,240
guide the delivery and perhaps
even after writing the script,

922
00:50:32,600 --> 00:50:35,080
taking it to an AI or just
looking at it again,

923
00:50:35,680 --> 00:50:38,720
categorizing the session
sections and the transitions it

924
00:50:38,720 --> 00:50:42,560
makes between the actionable
points.

925
00:50:43,040 --> 00:50:46,920
The explanations like what the
listener should be getting from

926
00:50:46,920 --> 00:50:51,000
each section and how it
progresses to him delivering the

927
00:50:51,000 --> 00:50:54,080
value.
But to his point.

928
00:50:54,080 --> 00:50:58,320
Again, I think this episode
might be a standout with Mark

929
00:50:58,320 --> 00:51:01,360
and Sid indicating earlier that
we were actually told to listen

930
00:51:01,360 --> 00:51:05,200
to two for the evaluations just
to get a bit of context.

931
00:51:05,600 --> 00:51:09,080
I think this one was a
particularly large one and

932
00:51:09,080 --> 00:51:13,520
needed a big explanation that
occupied an inordinate amount of

933
00:51:13,520 --> 00:51:18,880
time before the ad came to
explain what fulfillment is

934
00:51:19,000 --> 00:51:23,320
through self discovery and
guiding oneself through that fog

935
00:51:23,320 --> 00:51:26,600
and that clarity.
We hadn't gotten to the bit that

936
00:51:26,600 --> 00:51:31,360
says what's beyond the fog, and
that value comes after the ad,

937
00:51:31,480 --> 00:51:33,880
unfortunately.
So that ad placement may have

938
00:51:33,880 --> 00:51:37,960
been something else that needs
to be fixed up just through this

939
00:51:37,960 --> 00:51:40,880
particular episode.
But I want to make sure that

940
00:51:41,280 --> 00:51:44,840
Bernie gets a bit of doubt
benefits there, that this

941
00:51:44,840 --> 00:51:47,920
doesn't extrapolate to his
entire catalog, that perhaps

942
00:51:47,920 --> 00:51:50,800
this episode was just
representative of that

943
00:51:50,800 --> 00:51:55,040
particular problem that we
found, and that it could be

944
00:51:55,200 --> 00:51:58,320
different in other episodes.
And you know, one of the things

945
00:51:58,320 --> 00:52:02,200
as you were sharing about the
adding some more gaps or pauses,

946
00:52:02,760 --> 00:52:05,880
my guess, because I think we're
all guessing that he's using a

947
00:52:05,880 --> 00:52:09,440
teleprompter.
And my guess is the reason why

948
00:52:09,440 --> 00:52:13,280
the pacing might, even though he
does, I believe he does have

949
00:52:13,280 --> 00:52:16,640
decent pacing.
I think that there aren't those

950
00:52:16,640 --> 00:52:21,000
bigger gaps, bigger pauses for
effect because he's chasing the

951
00:52:21,000 --> 00:52:25,160
teleprompter.
And I say this because I've been

952
00:52:25,160 --> 00:52:28,560
there when I've made content
that I'm actually using a

953
00:52:28,560 --> 00:52:33,200
teleprompter, it's hard to pace
because that stuff is scrolling

954
00:52:34,160 --> 00:52:37,160
right now.
Some of the newer technology

955
00:52:37,160 --> 00:52:41,520
with the teleprompter, if you
have the right equipment, if

956
00:52:41,520 --> 00:52:44,640
it's strong enough to handle it,
you can actually now it has

957
00:52:44,640 --> 00:52:47,160
built in on the Elgato
teleprompter.

958
00:52:47,360 --> 00:52:50,840
It has built in some AI
technology where it will

959
00:52:50,880 --> 00:52:54,200
continue to scroll as you're
reading, but if you stop, it

960
00:52:54,200 --> 00:52:58,240
stops with you.
So it's a really huge advantage.

961
00:52:58,240 --> 00:53:01,480
But if you don't have that, it's
hard to keep up.

962
00:53:02,520 --> 00:53:03,880
I know a lot of people wanted to
chime in.

963
00:53:03,880 --> 00:53:06,320
There's a couple things I did
want to address.

964
00:53:06,880 --> 00:53:10,200
Some of the feedback that Bernie
also received that we haven't

965
00:53:10,200 --> 00:53:13,520
talked about here is with some
of the audio quality.

966
00:53:14,160 --> 00:53:16,120
There were a couple of things
that were pointed out.

967
00:53:16,120 --> 00:53:19,440
For one, Bernie, with all due
respect, some people were

968
00:53:19,440 --> 00:53:22,800
sharing that there was some
mouth clicks, some lip smacking.

969
00:53:23,040 --> 00:53:26,360
It sounded like maybe he needed
to hydrate more.

970
00:53:26,360 --> 00:53:30,960
And this is a common problem
that we hear among podcasters.

971
00:53:31,600 --> 00:53:34,000
So Bernie, you're not alone on
this.

972
00:53:34,000 --> 00:53:38,680
And I can say that a quick, easy
solution is to run it through

973
00:53:38,680 --> 00:53:42,800
something like Offonic.
It does a great job of that,

974
00:53:42,800 --> 00:53:46,040
specifically of getting rid of
those little lip smacks, those

975
00:53:46,040 --> 00:53:49,040
little mouth noises that
sometimes happen if your mouth

976
00:53:49,040 --> 00:53:51,800
is dry.
And it'll also, I think, help

977
00:53:51,800 --> 00:53:53,920
sweeten the overall audio as
well.

978
00:53:53,920 --> 00:53:56,800
The audio is a little bit
echoey.

979
00:53:57,080 --> 00:54:01,120
That's just from being maybe in
a slightly echoey room, not

980
00:54:01,280 --> 00:54:04,680
particularly treated well for
sound, but it doesn't sound

981
00:54:04,680 --> 00:54:07,520
horrific.
It's not terribly distracting.

982
00:54:07,520 --> 00:54:10,720
But I think if you ran this
through something like Authonic,

983
00:54:10,720 --> 00:54:15,320
Adobe Podcast, Enhance, I think
that it could really help

984
00:54:15,560 --> 00:54:21,360
improve all of the little things
that we feel need improvement.

985
00:54:21,800 --> 00:54:23,960
I hope that's fair to say.
And Ashley, I saw you wanted to

986
00:54:23,960 --> 00:54:26,120
chime in.
So you made the same point I was

987
00:54:26,120 --> 00:54:28,880
thinking of with offonic.
But another thing that can help

988
00:54:29,320 --> 00:54:32,440
with eliminating mouth noise,
it'll help dry up if you have

989
00:54:32,440 --> 00:54:35,760
too much moisture, because
sometimes that can be a factor,

990
00:54:36,040 --> 00:54:39,760
is eating a couple of salty
snacks like pretzels or chips.

991
00:54:40,080 --> 00:54:42,000
Very cool coming from the
musician.

992
00:54:42,000 --> 00:54:45,760
I I will take that seriously.
Thank you, Ashley.

993
00:54:46,440 --> 00:54:48,680
Let's go to Sid.
I got no tips on the audio

994
00:54:48,680 --> 00:54:51,160
quality because I didn't know
that you needed to drink water

995
00:54:51,160 --> 00:54:52,600
and that you could tell that.
But.

996
00:54:53,560 --> 00:54:56,760
I did notice, I think I
mentioned this in my evaluation,

997
00:54:57,160 --> 00:55:01,840
the s s and the PS and the QS
you could hear a little bit, I

998
00:55:01,840 --> 00:55:04,680
don't know what that's called,
Mark, where you could hear the S

999
00:55:05,160 --> 00:55:08,400
sounds, right.
And so that may, again, I'm not

1000
00:55:08,400 --> 00:55:10,800
an audio expert here, but I
think that might have to do with

1001
00:55:10,800 --> 00:55:13,200
the positioning of the mic,
maybe move it back just a little

1002
00:55:13,200 --> 00:55:16,720
bit so that it's not getting
those positive is, is that a

1003
00:55:16,920 --> 00:55:20,280
accurate statement?
That is absolutely accurate.

1004
00:55:20,280 --> 00:55:25,480
And as I've shared before,
another way to do that is to put

1005
00:55:25,480 --> 00:55:29,080
place your microphone a little
bit slanted instead of talking

1006
00:55:29,080 --> 00:55:32,520
directly into it like I have it
right now.

1007
00:55:32,800 --> 00:55:37,000
If you're watching on YouTube,
it's just off to the side of my

1008
00:55:37,000 --> 00:55:41,000
mouth a little bit so that this
way it still picks me up very

1009
00:55:41,000 --> 00:55:46,920
clearly, but I'm not popping my
peas into the microphone BC did

1010
00:55:46,920 --> 00:55:49,720
you want to add something?
I was actually going to say just

1011
00:55:49,720 --> 00:55:50,840
that.
You know, having it off to the

1012
00:55:50,840 --> 00:55:54,400
side helps to avoid explosions.
That's the industry term for

1013
00:55:54,400 --> 00:55:57,920
when you have those big those
consonants that release a little

1014
00:55:57,920 --> 00:56:01,120
burst of air and it kind of
receives, it's not well received

1015
00:56:01,120 --> 00:56:03,440
by the mic.
So having it off the side there

1016
00:56:03,760 --> 00:56:08,000
is definitely a good tactic to
help avoid and lessen those.

1017
00:56:08,320 --> 00:56:10,760
And there can be a number of
things that 'cause this

1018
00:56:11,440 --> 00:56:14,800
syllabic, I'm not sure that's a
word, but sound that I know I

1019
00:56:14,800 --> 00:56:17,560
noticed during my listening time
to the episode.

1020
00:56:17,840 --> 00:56:21,200
It can be psychological, it can
be those specific sounds, P's,

1021
00:56:21,200 --> 00:56:25,640
B's, T's, or C's, but also can
happen as as a result of someone

1022
00:56:25,640 --> 00:56:30,000
who doesn't have good pacing.
And it's can be a result of

1023
00:56:30,000 --> 00:56:32,680
trying to over project or trying
to over perform.

1024
00:56:32,760 --> 00:56:35,720
So a lot of times I know what I
like to do to help avoid that is

1025
00:56:35,720 --> 00:56:40,440
to not try to push too much air
out, not try to over perform.

1026
00:56:40,720 --> 00:56:44,000
I like to try to have a bit more
of what I called kind of an

1027
00:56:44,000 --> 00:56:47,560
intimate relation between myself
and the mic so that I get a lot

1028
00:56:47,560 --> 00:56:52,480
more bang for my buck, so I'm
not having to re inhale, re

1029
00:56:52,480 --> 00:56:55,800
exhale too often.
I can get a lot more speech out

1030
00:56:55,800 --> 00:57:00,200
with a singular breath and that
helps me to avoid saliva

1031
00:57:00,200 --> 00:57:05,120
production and having those
kinds of not too idyllic sounds

1032
00:57:05,120 --> 00:57:06,760
come through the come through on
the mic.

1033
00:57:07,640 --> 00:57:10,080
Thank you BC great tips.
I appreciate that.

1034
00:57:10,120 --> 00:57:12,400
I think that's really, that's
really helpful.

1035
00:57:12,400 --> 00:57:14,680
A couple of things I didn't, I
didn't even know.

1036
00:57:14,680 --> 00:57:18,160
So thank you for that.
BC I want to wrap us up the way

1037
00:57:18,160 --> 00:57:20,440
that he, Bernie wraps up his
show.

1038
00:57:20,640 --> 00:57:24,160
I want to play his outro for
you, his closing.

1039
00:57:24,400 --> 00:57:29,000
And then I want to play one
little fix that I added to it.

1040
00:57:29,000 --> 00:57:32,280
So here is the original close of
the episode.

1041
00:57:32,280 --> 00:57:33,440
I'll leave you with this
thought.

1042
00:57:34,320 --> 00:57:38,240
Fulfillment is a performance
strategy wherever you need to

1043
00:57:38,240 --> 00:57:41,640
achieve optimum performance,
whether it's at work, at home,

1044
00:57:41,920 --> 00:57:45,480
or in the community.
Fulfillment is your path to

1045
00:57:45,480 --> 00:57:50,200
performance optimization and it
begins with self discovery.

1046
00:57:51,160 --> 00:57:53,960
I'm Bernie Borges, you are a
fulfillment architect.

1047
00:57:54,320 --> 00:57:58,080
If you enjoyed this video,
please like it and subscribe to

1048
00:57:58,080 --> 00:58:00,240
my channel.
Stay fulfilled.

1049
00:58:04,840 --> 00:58:08,400
OK, so first of all, I I like
the little wrap up.

1050
00:58:08,400 --> 00:58:11,440
I think, you know, at least ties
it up all together.

1051
00:58:11,760 --> 00:58:16,520
The constructive criticism is is
there was and this is again, not

1052
00:58:16,520 --> 00:58:19,520
necessarily a make or break.
It's more of a polishing

1053
00:58:19,560 --> 00:58:23,480
suggestion.
There is a pause between when he

1054
00:58:23,480 --> 00:58:28,040
signs off and that music plays
and that feels a little awkward

1055
00:58:28,040 --> 00:58:29,680
to me.
So I would tighten it up just

1056
00:58:29,680 --> 00:58:31,040
like this.
I'll leave you with this

1057
00:58:31,040 --> 00:58:33,960
thought.
Fulfillment is a performance

1058
00:58:33,960 --> 00:58:37,600
strategy wherever you need to
achieve optimum performance,

1059
00:58:37,600 --> 00:58:40,760
whether it's at work, at home,
or in the community.

1060
00:58:41,120 --> 00:58:45,720
Fulfillment is your path to
performance optimization and it

1061
00:58:45,720 --> 00:58:50,760
begins with self discovery.
I'm Bernie Borges, you are a

1062
00:58:50,760 --> 00:58:53,480
fulfillment architect.
If you enjoyed this video,

1063
00:58:53,960 --> 00:58:56,520
please like it and subscribe to
my channel.

1064
00:58:57,240 --> 00:59:02,440
Stay fulfilled.
Just makes it sound more

1065
00:59:02,440 --> 00:59:06,080
professional in my opinion.
So that's just a little piece of

1066
00:59:06,080 --> 00:59:10,360
production advice for Bernie.
I hope that we've provided

1067
00:59:10,680 --> 00:59:13,000
plenty of good feedback for
Bernie today.

1068
00:59:13,000 --> 00:59:16,080
It certainly feels like we did.
I hope you'll take some of that

1069
00:59:16,080 --> 00:59:18,880
into consideration, Bernie.
And you are more than welcome to

1070
00:59:18,880 --> 00:59:22,560
follow up with us if you have
any more questions and you

1071
00:59:22,560 --> 00:59:25,320
listening right now, if you are
interested in having your

1072
00:59:25,320 --> 00:59:29,160
podcast evaluated, you can go
into our show notes, click the

1073
00:59:29,160 --> 00:59:35,240
link and apply today.
We'd love to do your evaluation.

1074
00:59:35,480 --> 00:59:38,440
And I think we might be moving
this to every two weeks.

1075
00:59:39,440 --> 00:59:44,040
Full disclosure, I feel like a
big PIA to our team because I'm

1076
00:59:44,040 --> 00:59:46,240
constantly asking, have has
everyone listened?

1077
00:59:46,240 --> 00:59:49,480
Has everyone evaluated it yet?
I want to leave a little space

1078
00:59:49,480 --> 00:59:53,560
there so that everybody stops
getting so annoyed with me.

1079
00:59:53,560 --> 00:59:55,800
I'm making assumptions.
I don't know if I'm really being

1080
00:59:55,800 --> 00:59:57,880
annoying or not, but certainly
feels like it.

1081
00:59:58,760 --> 00:59:59,960
So we might.
I'll let you know.

1082
01:00:00,120 --> 01:00:05,240
But we are back tomorrow, 7:00
AM Eastern Time with more

1083
01:00:05,240 --> 01:00:08,760
podcasting content to share,
more advice, more tips,

1084
01:00:08,760 --> 01:00:10,880
etcetera.
So come join us live on

1085
01:00:10,880 --> 01:00:13,600
Clubhouse.
And if you can't, you can pick

1086
01:00:13,600 --> 01:00:17,360
this up as a podcast just a
couple hours later.

1087
01:00:17,360 --> 01:00:21,600
So until tomorrow, make it a
great day everybody take care.