439. Ads Are Coming to AI- Here’s What They’ll Never Tell You
What happens when the tools we trust for clear answers start coming with ads attached? Today’s news and commentary conversation opens with growing chatter about ads potentially entering ChatGPT, then widens to a bigger pattern showing up across subscription platforms like Netflix and beyond. We unpack what these shifts could mean as ads become more common in spaces that once felt clean and uninterrupted. We share our thoughts on trust, platform control, and how easily “helpful” can start to feel sponsored. We also touch on more podcast industry headlines, platform moves, and why some changes feel familiar if you’ve been around long enough. We saved you a seat at the table. Come sit with us while we make sense of it.
Episode Highlights:
[03:22] Podcast data insights
[04:29] Top podcasts on Spotify and Apple
[06:02] Upcoming events
[08:43] Business news: ads in ChatGPT
[28:12] Apple Podcasts’ record-breaking year and platform innovations
[29:31] Hollywood bites and the Smallville controversy
[36:30] Pete Davidson’s new Netflix show
[45:50] Evaluating the future of podcasting on Netflix
[51:08] Upcoming podcast evaluation
Links & Resources:
The Podcasting Morning Chat:
Join The Empowered Podcasting Facebook Group:
www.facebook.com/groups/empoweredpodcasting
Empowered Podcasting Conference Course with Recordings:
https://ironickmedia.com/courses/epc2025/
Empowered Podcasting Conference 3: Use discount code ‘Podfest26’ to get your ticket for under $200:
https://empoweredpodcasting.com
Application To Submit Your Show For Evaluation:
Podfest:
Podcasters Directory:
https://www.podcastersdirectory.com
Ads Coming to Chat GPT:
https://www.facebook.com/share/p/1AWdasS4f4
Late Bloomer Living:
https://www.youtube.com/watch?v=QAiGVgGTqt4
Goodbye, YouTube. Hello, Netflix Takeover:
https://www.thewrap.com/media-platforms/tv/netflix-podcasts-january-2026
Remember to rate, follow, share, and review our podcast. Your support helps us grow and bring valuable content to the podcasting community.
Join us LIVE every weekday morning at 7 am ET (US) on Clubhouse: https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w
Live on YouTube: https://youtube.com/@marcronick
Brought to you by iRonickMedia.com
Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you!
--- Send in your mailbag question at: https://www.podpage.com/pmc/contact/ or marc@ironickmedia.com
Want to be a guest on The Podcasting Morning Chat? Send me a message on PodMatch, here:
https://www.podmatch.com/hostdetailpreview/1729879899384520035bad21b
00:00:04,880 --> 00:00:06,920
Good morning podcasting Morning
chat.
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00:00:07,240 --> 00:00:13,920
Today is Wednesday, January
21st, 2026 and today it's news
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00:00:13,920 --> 00:00:16,800
and comment day.
So the network, the Netflix
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00:00:16,800 --> 00:00:20,680
podcast story keeps evolving.
Podcasting's place at South by
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00:00:20,680 --> 00:00:24,080
Southwest and AI gets a much
needed reality check.
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00:00:25,560 --> 00:00:27,960
So if you're listening live on
Clubhouse, hit the share button,
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00:00:28,000 --> 00:00:30,120
bottom left hand side of the
screen and share it.
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00:00:30,120 --> 00:00:33,080
However, Clubhouse lets you.
And if you're catching us via
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00:00:33,080 --> 00:00:36,360
podcast, YouTube, LinkedIn,
please share this with a fellow
10
00:00:36,360 --> 00:00:40,480
podcaster.
And now give us about 30 seconds
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00:00:40,480 --> 00:00:43,680
and we'll get things rolling.
Thanks for being here.
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00:01:20,560 --> 00:01:22,440
Good morning again, podcasting,
Morning chat.
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00:01:22,440 --> 00:01:25,920
Thanks so much for being here.
I am your host Mark Ronick, and
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00:01:25,920 --> 00:01:29,760
currently on stage with me we
have Matt Bliss, Jonathan
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Howard, Ralph Estep, producer
Ashley Feller, Dr. Faye, Sid
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00:01:34,200 --> 00:01:37,080
Meadows, Alex Baelish and Nick
and all back.
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00:01:37,080 --> 00:01:41,160
And let me say if you haven't or
let me say it like this, if
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00:01:41,160 --> 00:01:44,280
you're curious about all those
names that I shared, I realized
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00:01:44,280 --> 00:01:47,160
that I don't share enough about
the team.
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00:01:47,400 --> 00:01:50,400
So if you're new here, you may
just look at or listen to this
21
00:01:50,400 --> 00:01:54,520
and say, huh, OK, you got a lot
of people on stage who, who are
22
00:01:54,520 --> 00:01:58,400
all these people?
Go to podcastingmorningchat.com.
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00:01:58,680 --> 00:02:06,160
Actually do it like this,
podpage.com/PMC/about, and I'm
24
00:02:06,160 --> 00:02:10,000
checking that because I realize
I didn't check that to be sure,
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00:02:10,199 --> 00:02:13,440
but if you go there, you can go
to our about page.
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00:02:14,040 --> 00:02:15,840
Yeah, I was, yeah.
PMC.
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00:02:15,840 --> 00:02:18,640
Yes.
Go to our about page and you'll
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00:02:18,640 --> 00:02:23,520
learn about each and every one
of these fine podcasters.
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00:02:23,840 --> 00:02:26,360
You'll see everyone listed
there.
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00:02:26,360 --> 00:02:29,040
You'll see a little bio, you'll
see how to get in touch with
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00:02:29,040 --> 00:02:30,880
them.
So go to
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00:02:30,880 --> 00:02:37,040
againpodpage.com/PMC/about to
learn more about these fine
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00:02:37,400 --> 00:02:40,920
people.
So today we are going to get
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00:02:41,080 --> 00:02:44,880
into all the headlines around
the world of podcasting.
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00:02:45,360 --> 00:02:50,440
Looking forward to digging in.
And I guess we should just go
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00:02:50,440 --> 00:02:55,000
ahead and do that.
So the way we like to start
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00:02:55,000 --> 00:03:01,240
podcast news and by the way,
welcome to Tide, who has joined
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00:03:01,240 --> 00:03:03,680
us here on stage as well from
the audience.
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00:03:03,680 --> 00:03:06,760
The audience is more than
welcome to come join us and be a
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00:03:06,760 --> 00:03:08,680
part of this conversation as
well.
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00:03:08,680 --> 00:03:10,760
So don't be shy.
If you want to come up here,
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00:03:10,760 --> 00:03:13,840
comment on some of these
stories, by all means, you are
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00:03:13,840 --> 00:03:16,640
more than welcome to do that.
And that goes for any of you
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watching live on the other
platforms like YouTube,
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etcetera.
So some podcast data for you to
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00:03:23,920 --> 00:03:27,120
kick things off.
This is as of today.
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Over the past week, 198,156
podcasts published at least one
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new episode which is up 3.3% and
over the last 30 days 328,121
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00:03:44,880 --> 00:03:50,160
podcasts were updated and that
is down 7%.
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Why do I share this with you?
Because I think that puts the
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numbers in perspective a bit.
A lot of times we see that there
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00:03:56,920 --> 00:04:00,200
are, I know that number kind of
changes here and there, but
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let's say 3 to 4 million
podcasts out there.
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And some people say, whoa, that
I'm not, I'm not going to do a
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00:04:06,120 --> 00:04:08,000
podcast 'cause there are too
many out there.
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Well, the reality is, is not
nearly as many of them of those
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podcasts are actually publishing
new episodes.
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And by the way, 3 to 4 million
isn't a lot when you think
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about, also think places like
YouTube and the millions and
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millions of channels that are
there and active.
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OK, let's also, since we're in
the data category, let's talk
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about the top fives.
Dr. You want to share the
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Spotify and Apple top fives?
#5 The Tucker Carlson show
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number 4, the Crime jungie #3
the past weekend with Theo von
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#2, good hang with Amy Poehler
and #1 The Joe Rogan Experience.
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And we're doing a top five for
Apple these days because the
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number one has continued to be
the same show.
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And we figure instead of just
saying the same shows over and
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over again, we'll give you a top
five for Apple as well.
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So go for it. #5 is dateline #4
is the Joe Rogan experience #3
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is a good hang with Amy Poehler.
Oh wait a little bit.
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OK, number 2 is crime jumpy and
the number one is the daily.
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There it is, Yes, the daily
holding that top spot for weeks
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and weeks and weeks, if not
months at this point.
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You know what I think I heard
that The Daily will now be doing
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a a Sunday show.
I think I read Oh.
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Really.
Did anyone else read that?
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Am I the only one?
OK, we'll check on that.
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And Ashley, you might have to
get.
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That that's OK if we're wrong.
If we're right, we'll put it in
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the show notes.
If we're wrong, we won't say
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anything at all.
And some events for people to
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00:06:05,560 --> 00:06:08,600
keep an eye on.
And as I've shared in the recent
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00:06:09,040 --> 00:06:12,520
past, we're not going to go
through long lists of events
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00:06:12,520 --> 00:06:15,440
anymore just to try to keep this
as Evergreen as possible.
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00:06:15,440 --> 00:06:19,800
Of course, on Newsday, the news
stories won't allow this show to
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00:06:19,800 --> 00:06:23,640
be super Evergreen, But still,
we're just going to try to only
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00:06:23,640 --> 00:06:26,040
focus on some of the major
things that we think are
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00:06:26,040 --> 00:06:29,920
important to our audience.
And Dr. has one that she's a
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00:06:29,920 --> 00:06:31,960
part of that she's going to
share for us right now.
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00:06:32,760 --> 00:06:36,540
Hey, Are you ready to boost your
network game and meet like
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00:06:36,540 --> 00:06:39,080
minded professionals in an
engaging event?
93
00:06:39,480 --> 00:06:43,480
A virtual event designed for
creators like you to connect,
94
00:06:43,480 --> 00:06:46,400
collaborate and expand your
professional networking.
95
00:06:46,720 --> 00:06:50,480
So we're talking to you, authors
to all of you, speakers to all
96
00:06:50,480 --> 00:06:54,440
of you, podcasters and subject
matters experts.
97
00:06:54,440 --> 00:06:59,200
When It's weekly on Thursday,
every single Thursday, and it
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00:06:59,200 --> 00:07:03,040
would be at 4:00 PM Eastern
Time, 1:00 PM Pacific Time time.
99
00:07:03,440 --> 00:07:09,120
And if you use PMC as a discount
code, you get in for free.
100
00:07:09,480 --> 00:07:13,640
I am there almost every week,
but I go there to try and find
101
00:07:13,640 --> 00:07:18,600
guests for my clients and I have
been very successful in that.
102
00:07:18,920 --> 00:07:23,520
So yeah, come on by.
And if you are coming by from
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00:07:23,560 --> 00:07:26,160
this from this podcast, let me
know.
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00:07:26,280 --> 00:07:27,840
Awesome.
What's it called?
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00:07:28,440 --> 00:07:30,960
It's called the Podcasters
directory.com.
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00:07:30,960 --> 00:07:35,120
That's where you can find the
info and thank you DRA.
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00:07:35,120 --> 00:07:40,480
Quick heads up, just sticking
with events for a minute from
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00:07:40,480 --> 00:07:44,320
yesterday's Pod Fest recap here
on the Podcasting morning chat,
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00:07:44,320 --> 00:07:48,200
Jason Zircon of the Empowered
Podcasting Conference team
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00:07:48,560 --> 00:07:54,040
shared about a short window
ticket deal for the August
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00:07:54,080 --> 00:07:57,480
event.
Right now tickets are sitting
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00:07:57,480 --> 00:07:59,840
just under $200.00.
Of course, you have to use a
113
00:07:59,840 --> 00:08:05,480
coupon code and this is the
lowest public price before
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00:08:05,480 --> 00:08:08,720
things go up later.
If you're thinking about going,
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00:08:08,720 --> 00:08:13,000
the promo code is Pod Fest 26.
This was a special we ran from
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00:08:13,000 --> 00:08:17,880
this past Pod Fest and it's
basically an early access for
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00:08:17,880 --> 00:08:21,640
anyone who doesn't want to wait
and pay more later.
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00:08:21,640 --> 00:08:27,600
So again, that's Pod Fest 26.
Go to empoweredpodcasting.com to
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00:08:27,600 --> 00:08:32,360
save the most you can at this
point until August 21st.
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00:08:32,360 --> 00:08:35,559
That weekend, quick tip, smart
move.
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Yeah, content creators,
business.
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Take it away, Ralph.
Well, good morning everybody,
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00:08:44,840 --> 00:08:47,720
and we got a quick business news
that matters to every crater.
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So listen up to this one.
Open AI says it's planned to
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start testing ads.
You heard me right, ads inside a
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ChatGPT.
Now, this is going to happen in
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the US, not going to happen
everywhere, and it's not going
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to be for everyone.
But in the coming weeks for
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logged in adults on their free
tier and their go tier.
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Here's the important part.
The ads are expected to show up
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at the bottom of answers, and
Open AI says they'll be clearly
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labeled.
They're going to be separated
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from the main response and tied
only to the current
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conversations, with options to
learn why you're seeing it or
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actually dismiss it.
Now, what's the business story
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here?
This is the moment where AI
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stops being just a tool and
starts becoming a new
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advertising platform.
We're like Google search, but
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little more conversational.
And if you're a podcaster or a
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creator, this changes the game
completely.
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Because when people ask GPT what
mic should I buy or what hosting
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should I use, or what's the best
editing workflow, these answers
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might start coming with a paid
placement sitting right
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underneath.
Well, to me, that's an
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00:09:46,800 --> 00:09:49,160
opportunity, but it's also a
risk.
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It's an opportunity because it's
new ad inventory and new
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discovery pathways, but I think
it's also a risk because the
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audience can't make it
frustrated if the line between
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helpful and sponsor gets blurry.
So here's my question for
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00:10:02,000 --> 00:10:05,080
everybody today.
If Chad GBT becomes as
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00:10:05,080 --> 00:10:09,560
supported, do you trust it more
because it's transparent or less
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because money always leans the
results?
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00:10:11,520 --> 00:10:14,680
So let me know your take because
this is going to affect every
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00:10:14,680 --> 00:10:18,360
single digital business.
Oh my God, let me in on this.
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00:10:18,520 --> 00:10:22,440
Go ahead.
Oh my God, I am so pissed about
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00:10:22,440 --> 00:10:24,520
this.
I'm so pissed.
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00:10:24,680 --> 00:10:27,680
Why?
Does anyone remember the old
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days of Google when you could
put in a search word and results
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would come up in front of you?
Yes, now you have to scroll and
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00:10:37,840 --> 00:10:40,920
scroll and scroll and scroll and
scroll and scroll all the
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sponsored stuff you have to
scroll by.
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00:10:44,520 --> 00:10:49,440
And I knew it was coming to AII
just wanted to cherish just a
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little bit more of the non
scrolling thing.
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And I know he said it's at the
bottom, but it's going to move
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to the top.
I know it's going to move to the
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00:10:59,720 --> 00:11:03,440
top and there's we're going to
have another scroll fest trying
167
00:11:03,440 --> 00:11:08,560
to get to the meat of what we
really want to find out.
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00:11:08,960 --> 00:11:11,040
Yeah.
And would like to Ralph's
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00:11:11,240 --> 00:11:15,120
question, I think some people
may be concerned the information
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00:11:15,120 --> 00:11:18,240
that ChatGPT spits out is going
to start to be sponsored.
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00:11:18,680 --> 00:11:20,920
Sid had something as well.
Let's go to Sid and then Nick,
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00:11:20,920 --> 00:11:23,840
I'm curious about your take.
This could have easily been an
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00:11:23,880 --> 00:11:26,600
AI news story.
So I want to hear from you as
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00:11:26,600 --> 00:11:31,160
well, Nick, as one of our AI
enthusiasts here at the PMC.
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00:11:31,160 --> 00:11:33,320
But first, Sid, go for it.
Good morning.
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00:11:33,880 --> 00:11:37,160
Ralph, does this article or
wherever you found this say that
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the ad is going to be tied
directly to the conversation
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00:11:41,000 --> 00:11:44,480
that you're having or that it's
going to promote products around
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00:11:44,480 --> 00:11:47,880
the conversation or is it
strictly just ads running?
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So it's are they connected or
they not connected?
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00:11:49,800 --> 00:11:52,480
No, actually what it said here,
and this came from Fox Business,
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00:11:52,480 --> 00:11:56,160
actually it said they're going
to be connected to the chat.
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00:11:56,280 --> 00:11:58,360
The particular question that
you're asking Sid.
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00:11:58,360 --> 00:12:01,640
So to me it's going to be
directed like what Dr. said when
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00:12:01,640 --> 00:12:03,400
Dr. was talking.
I kept, I kept thinking and keep
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00:12:03,400 --> 00:12:07,080
scrolling, scrolling, scrolling.
It's supposed to be connected to
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00:12:07,080 --> 00:12:10,120
the actual topic at hand, which
I think makes it more
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00:12:10,120 --> 00:12:12,480
interesting.
I'm going to have to see this to
189
00:12:13,040 --> 00:12:16,960
before ioffer any opinion on it
and I think I have the $20.00 a
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00:12:16,960 --> 00:12:19,920
month pro.
Is the pro going to see the ads
191
00:12:19,920 --> 00:12:21,880
too?
I think it's called pro.
192
00:12:21,880 --> 00:12:24,600
I know I pay $20.00 a month.
Yeah, the $20.00 a month plan,
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00:12:24,640 --> 00:12:27,000
yeah, I don't know.
That's a good question because
194
00:12:27,000 --> 00:12:29,920
if we're paying for it.
Ralph mentioned the two tiers.
195
00:12:29,920 --> 00:12:31,960
I just missed one of them, the
free.
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00:12:32,000 --> 00:12:35,720
It was the free tier and the go
tier, so it doesn't say the pay
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00:12:35,720 --> 00:12:37,640
tier.
And I honestly I pay for
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00:12:37,640 --> 00:12:40,880
ChatGPT.
Also mine's more expensive than
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00:12:40,880 --> 00:12:42,480
$20.00.
But I don't know Sid.
200
00:12:42,480 --> 00:12:44,440
It looks like it's on the free
and the go tier.
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00:12:44,440 --> 00:12:45,640
I'm not sure what those tiers
are.
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00:12:45,640 --> 00:12:47,000
But that's what it says in the
article.
203
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Yeah, the go tier is a newer
paid tier that ChatGPT
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introduced recently and I
believe, don't hold me to it,
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but I believe it's something
like $9 a month for it.
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So they're just trying to offer
a less expensive plan.
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But of course, that means it's
also a little more limited than
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the free or paid plans.
So those are the differences
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there.
Now let's check in with Matt
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Bliss and then Nick, you're on
deck.
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Go ahead, Matt.
As soon as you started talking
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about this and explaining it a
little bit, I thought of Google
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straight away and I think we're
going to follow the same process
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here too.
They said ad free.
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They go back on that six months
later.
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They create ads in the platform.
They gather user data to figure
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out their preferences to direct
ads appropriately.
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They create a ads platform for
people to create campaigns to
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direct their ads on the platform
to certain sub sects of people.
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The ad platform becomes big
enough and prioritize
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information enough that it
becomes an issue for the actual
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information versus what people
pay to appear first in the
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platform.
And then it goes to the EU for
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them to dissect what is the ad
platform from the LLM because
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that becomes a monopoly just
like what happened with Google
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only in the last couple of years
or finalized in the last couple
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of years rather.
So I can see that happening all
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the way through it.
I think the only thing that they
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don't have is a way to pay for
the kind of traffic and activity
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that Google has.
They've had YouTube and Gmail,
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they collect data, they sell
that data on, they provide it in
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their own ads management
platform.
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All that has been sustainable
for them because they not only
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have that stuff to monetize
having Google search be free,
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but also they were coming up in
a time where data privacy wasn't
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really an issue, whereas it's an
issue now.
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It's their next move really, but
I wouldn't make any predictions
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00:14:48,320 --> 00:14:50,560
if I were you because six months
down the track something
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00:14:50,560 --> 00:14:52,200
completely different could
happen.
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00:14:52,600 --> 00:14:54,200
Let's look at the business side
of this.
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00:14:54,200 --> 00:14:56,600
This is about money and their
need for money.
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ChatGPT probably.
I don't know this, but I'm going
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to assume that the majority of
their users are free users.
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They've taken a lot of money
from investor groups and other
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00:15:06,760 --> 00:15:08,840
places to get this thing moving
forward.
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00:15:09,240 --> 00:15:12,040
And now they're trying to figure
out how to get a return on this
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00:15:12,400 --> 00:15:15,040
and what do they do, how they
get revenue coming in Because
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I'm sure they're investors,
especially if they're private
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00:15:17,520 --> 00:15:20,560
equity or looking at revenue and
profitability and things of that
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00:15:20,560 --> 00:15:24,640
nature and running ads do
they're free and they're low
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paid account is a way to offset
the fact that those people don't
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00:15:27,600 --> 00:15:30,320
pay.
It also probably is an indicator
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00:15:30,320 --> 00:15:33,720
that those of us that have like
a $20 tier, we could expect a
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00:15:33,720 --> 00:15:35,400
price increase to come from
them.
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00:15:35,880 --> 00:15:39,000
It'd be interesting to know how
many non paid members are using
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00:15:39,000 --> 00:15:42,360
ChatGPT on a daily basis.
But this is all about business
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00:15:42,360 --> 00:15:45,760
and money and profitability
likely being driven by their
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00:15:45,760 --> 00:15:47,800
investors.
Thank you, Sid.
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00:15:48,040 --> 00:15:50,240
Nick, any comments?
Any thoughts?
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00:15:50,640 --> 00:15:54,920
I think Sid's spot on with his
assessment, like it's a, it's a
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00:15:54,920 --> 00:15:57,560
business money.
Everyone could probably see the
262
00:15:57,560 --> 00:16:00,800
writing on the wall that ads
were coming to AI.
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00:16:01,240 --> 00:16:03,160
They just weren't at that.
They're at the building phase,
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00:16:03,160 --> 00:16:06,760
in the fun phase, like making it
useful and getting everyone on
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00:16:06,760 --> 00:16:09,680
board the adoption of the
platform before bombarding it
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with ads.
And I think we're finally
267
00:16:11,560 --> 00:16:14,600
getting.
Closer to that, what I think is
268
00:16:14,600 --> 00:16:18,680
interesting, and I've seen this
floating around different
269
00:16:18,680 --> 00:16:21,480
discussion boards and social
media and things like that.
270
00:16:21,880 --> 00:16:26,440
This ads conversation was
discussed with Open AII pretty
271
00:16:26,440 --> 00:16:30,400
early on.
And there are quotes and videos
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00:16:30,400 --> 00:16:33,280
of Sam all been talking about
this and saying that ads would
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00:16:33,280 --> 00:16:38,360
be a last resort or open AI or
ChatGPT and what they're doing.
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00:16:38,640 --> 00:16:42,320
And I understand the business
implications of running the ad.
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00:16:42,320 --> 00:16:45,920
They need to make more money,
but I think it could also be a
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00:16:45,920 --> 00:16:51,160
signal of trouble for open AI
right now because they aren't
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00:16:51,160 --> 00:16:53,440
bringing in money like they're
bringing in money, but they're
278
00:16:53,440 --> 00:16:56,240
not turning a profit and they're
talking about not turning a
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00:16:56,240 --> 00:16:59,480
profit until possibly beyond
20-30.
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00:17:00,200 --> 00:17:03,680
And to Sid's point, there's a
lot of investors that have put a
281
00:17:03,680 --> 00:17:07,800
lot of skin in this game that
haven't seen a dime back.
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00:17:08,280 --> 00:17:11,319
So it could be trouble for open
AI and that's why they're going
283
00:17:11,319 --> 00:17:14,200
to this resort.
Or it could just be a step in
284
00:17:14,200 --> 00:17:16,800
the direction where they say,
OK, we're ready.
285
00:17:16,800 --> 00:17:19,400
We're, we're basically mature
enough to the point where we
286
00:17:19,400 --> 00:17:22,720
think that we can confidently
run ads where we're not being
287
00:17:22,720 --> 00:17:25,920
intrusive to the user, but still
making a profit off of it.
288
00:17:26,400 --> 00:17:29,240
And the first thing I thought of
when I saw this is great.
289
00:17:29,440 --> 00:17:31,080
That means Gemini's going to be
following suit.
290
00:17:31,080 --> 00:17:32,520
That means Claude's going to be
following suit.
291
00:17:32,520 --> 00:17:36,000
All of these other platforms, if
it works, are going to be
292
00:17:36,000 --> 00:17:38,720
jumping on the same bandwagon
because all I see are dollar
293
00:17:38,720 --> 00:17:40,720
signs.
Good points, Nick, and I think
294
00:17:40,720 --> 00:17:42,400
Ralph wanted to respond.
Go ahead, Ralph.
295
00:17:42,920 --> 00:17:45,840
I just wanted to ask the group
because as Nick was talking, the
296
00:17:45,840 --> 00:17:48,640
thing that occurred to me is I
guess the other option to try to
297
00:17:48,640 --> 00:17:52,040
make money is to start, you
know, grabbing all the data out
298
00:17:52,040 --> 00:17:53,840
of there and marketing from the
data.
299
00:17:53,840 --> 00:17:58,040
So what's worse, putting ads in
it or actually mining that data
300
00:17:58,040 --> 00:18:00,840
and trying to sell stuff based
on the data that's in there?
301
00:18:00,840 --> 00:18:03,520
And are they mining it to use
your information?
302
00:18:03,520 --> 00:18:06,440
So either side of this has a
scary component to it.
303
00:18:06,720 --> 00:18:10,280
Which one would we rather have
ads put into us or somebody
304
00:18:10,280 --> 00:18:13,480
going in and managing that data,
data mining it and selling it to
305
00:18:13,480 --> 00:18:15,120
advertise, to direct market to
you?
306
00:18:15,560 --> 00:18:17,640
Well, it looks like you have
several people that want to
307
00:18:17,640 --> 00:18:18,520
respond to that.
Ralph.
308
00:18:18,520 --> 00:18:20,600
Let's check in with Jonathan
since we haven't talked to him
309
00:18:20,600 --> 00:18:22,240
yet this morning.
Good morning, Jonathan.
310
00:18:22,960 --> 00:18:24,720
I think with ads comes the data
mining.
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00:18:24,720 --> 00:18:27,480
Anyway, I think it's going to
happen.
312
00:18:27,760 --> 00:18:31,680
I think we were in for both.
Yeah, I think you may be right
313
00:18:31,680 --> 00:18:33,400
on that.
Looks like everybody or a lot of
314
00:18:33,400 --> 00:18:35,680
people are agreeing with you.
Nick, did you want to say
315
00:18:35,680 --> 00:18:38,200
anything else about that I.
Think we're already kind of in
316
00:18:38,200 --> 00:18:41,400
the middle of that right now.
If you look at a lot of these AI
317
00:18:41,400 --> 00:18:44,880
platforms, they're all
introducing some sort of
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00:18:44,880 --> 00:18:49,520
shopping feature, like where you
can purchase within the platform
319
00:18:49,520 --> 00:18:52,440
and, you know, they're
recommending products based on
320
00:18:53,160 --> 00:18:55,640
the information that they're
gathering about people.
321
00:18:55,640 --> 00:18:58,440
They're not just going to pick
random stuff to throw at you.
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00:18:58,960 --> 00:19:01,160
Open AI is gathering.
I mean, Mark, you and I had this
323
00:19:01,160 --> 00:19:04,320
conversation when we were
talking about, like, Claude and
324
00:19:04,400 --> 00:19:05,760
I was telling you, you need to
try it out.
325
00:19:05,760 --> 00:19:07,320
And you're like, yeah, but.
Check.
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00:19:07,400 --> 00:19:10,720
GPT just.
Understands me so well and it
327
00:19:10,720 --> 00:19:13,440
knows so much about me and I
don't want to have to get
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00:19:13,440 --> 00:19:15,320
another AI platform to that
point.
329
00:19:15,600 --> 00:19:18,160
It would already be able to
throw so many products and
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00:19:18,160 --> 00:19:20,560
things at you just based on what
it knows about you now.
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00:19:21,080 --> 00:19:25,160
So I do think on the advertising
perspective, we're going to see
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00:19:25,160 --> 00:19:29,080
a lot more specially curated
ads, which to a level that we
333
00:19:29,080 --> 00:19:33,120
haven't experienced before, even
though it seems like it's
334
00:19:33,320 --> 00:19:35,080
Google's always listening
because they probably are.
335
00:19:35,560 --> 00:19:37,800
But at the same time they they
already have that.
336
00:19:37,800 --> 00:19:39,880
They're already doing that.
They're pushing products to you,
337
00:19:39,880 --> 00:19:42,720
whether you know it or not.
It's a matter of how far is it
338
00:19:42,720 --> 00:19:46,400
going to go before the EU steps
in and says wait a minute, this
339
00:19:46,400 --> 00:19:49,480
is a little extreme or how
someone steps in.
340
00:19:49,640 --> 00:19:53,000
We're going to put up a poll
here live on Clubhouse.
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00:19:53,000 --> 00:19:58,320
We're curious, would you rather
pay more for your AI tool?
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00:19:58,320 --> 00:20:01,680
I think first I should say, you
know, flash an emoji here.
343
00:20:01,680 --> 00:20:06,520
If you are using AI semi
regularly to regularly to help
344
00:20:06,520 --> 00:20:11,880
you with your content creation.
I'm curious and I'm curious,
345
00:20:11,880 --> 00:20:16,600
would you therefore pay more or
see more ads?
346
00:20:16,960 --> 00:20:19,720
Because look, they are a
business, like it or not, they
347
00:20:19,720 --> 00:20:21,720
do have to try to make money
here.
348
00:20:22,200 --> 00:20:25,080
I can't fault them for that.
What would you rather do?
349
00:20:25,080 --> 00:20:28,200
Would you, let's say, instead of
paying $20.00 a month like Sid's
350
00:20:28,200 --> 00:20:33,040
paying, would you pay 40?
Would you pay 50 to not see ads
351
00:20:33,040 --> 00:20:34,640
and to keep things the way they
are?
352
00:20:35,160 --> 00:20:39,280
Go ahead and place your vote.
I'd probably pay more just
353
00:20:39,280 --> 00:20:42,360
because then it doesn't feel as
it doesn't feel skewed.
354
00:20:42,360 --> 00:20:46,400
The data doesn't feel skewed.
And yeah, and then I'm also not
355
00:20:46,400 --> 00:20:50,160
annoyed by a lot of ads.
And it looks like right now it's
356
00:20:50,160 --> 00:20:55,680
about 58% say they would pay
more. 43% says Nope, I would not
357
00:20:55,680 --> 00:20:58,360
pay more.
Matt, what did you want to say?
358
00:20:58,680 --> 00:21:01,560
What you're saying is important,
like for people, if they want to
359
00:21:01,720 --> 00:21:06,520
pay, to have their exposure
reduced and compensate the
360
00:21:06,520 --> 00:21:09,000
company for what they do that
they would otherwise do through
361
00:21:09,000 --> 00:21:10,240
ad revenue.
Absolutely.
362
00:21:10,240 --> 00:21:13,240
I think in the terms of AI,
people are talking about AI
363
00:21:13,240 --> 00:21:15,680
bubbles at the moment.
It's not a bubble, but that
364
00:21:15,680 --> 00:21:20,000
short term thinking about them
making a quick bit of money is
365
00:21:20,000 --> 00:21:24,200
eventually going to turn into a
long term where we start to exit
366
00:21:24,200 --> 00:21:30,840
the point where managing AIS and
LLMS and the development stops
367
00:21:30,840 --> 00:21:34,720
being sustainable.
Investors stop pumping money and
368
00:21:34,720 --> 00:21:38,160
it becomes cost prohibitive for
anyone to have a large base of
369
00:21:38,160 --> 00:21:42,640
users like Open AI has.
So I put a comment in the chat
370
00:21:42,640 --> 00:21:45,600
earlier where I said everybody
should be learning how to add a
371
00:21:45,600 --> 00:21:49,720
local LLM like DeepSeek on their
devices or create their own LLM
372
00:21:49,720 --> 00:21:53,440
powered machines to avoid Open
AI taking their money local.
373
00:21:53,920 --> 00:21:57,840
Stuff like this, it's hard to
do, but that's going to be the
374
00:21:57,840 --> 00:22:01,280
next step after the cost
Prohibition causes this to be
375
00:22:01,280 --> 00:22:05,600
way too expensive for 3rd party
companies to start offering
376
00:22:05,600 --> 00:22:10,440
services like Cast Magic, like
Riverside, and then to work
377
00:22:10,440 --> 00:22:12,520
directly with the companies
themselves.
378
00:22:12,520 --> 00:22:16,120
It's going to be businesses that
can pay for it and individuals
379
00:22:16,120 --> 00:22:18,320
won't be able to.
And we're going to have to work
380
00:22:18,320 --> 00:22:21,920
backwards as individuals to be
able to get access to what we
381
00:22:21,920 --> 00:22:24,200
found really efficient and
convenient before.
382
00:22:25,080 --> 00:22:28,200
So I just want to flag that
people should keep at the back
383
00:22:28,200 --> 00:22:33,280
of their minds, hey, I might not
have easy access to an LLM in
384
00:22:33,280 --> 00:22:36,200
the personal capacity that I
have right now within the next
385
00:22:36,200 --> 00:22:39,040
three to four years.
Thank you, Matt.
386
00:22:39,040 --> 00:22:41,000
And as a couple of people wanted
to respond.
387
00:22:41,000 --> 00:22:43,200
So let's go to Ralph.
Go ahead, Ralph, and then we'll
388
00:22:43,200 --> 00:22:44,240
go to Sid.
Yeah.
389
00:22:44,240 --> 00:22:46,600
I just wanted to add one more
thing as a professional.
390
00:22:46,600 --> 00:22:49,080
And if you do any kind of work
with professionals where you're
391
00:22:49,080 --> 00:22:51,520
working with customers, here's
what you need to understand in
392
00:22:51,800 --> 00:22:53,960
in the accounting lingo.
We're really pushing this now.
393
00:22:54,480 --> 00:22:57,960
If you're putting any
information into any of the AI
394
00:22:57,960 --> 00:23:01,120
models, it has names, addresses,
any kind of personal
395
00:23:01,120 --> 00:23:03,120
information.
You got to stop doing that.
396
00:23:03,120 --> 00:23:05,920
When Matt put that in there
about building your own LOM in a
397
00:23:05,920 --> 00:23:09,320
closed model, you got to start
thinking about that because if
398
00:23:09,320 --> 00:23:12,520
this data is getting mined, if
you're putting queries in there
399
00:23:12,520 --> 00:23:15,880
about customers or about people,
you got to accept that that
400
00:23:15,880 --> 00:23:18,120
information is probably in the
public realm now.
401
00:23:18,120 --> 00:23:22,000
So for example, like I know my
doctor's office is now using AI
402
00:23:22,000 --> 00:23:24,800
to do notes after a visit.
And I asked her, I said, wait a
403
00:23:24,800 --> 00:23:26,200
minute, is that in an open
model?
404
00:23:26,200 --> 00:23:27,720
Oh, no, no, no, we're using a
closed model.
405
00:23:27,720 --> 00:23:30,840
So understand the difference.
And if you're putting stuff in
406
00:23:30,840 --> 00:23:34,200
an open AI model, know your data
is out there for everybody to
407
00:23:34,200 --> 00:23:35,800
see it.
Thank you, Ralph.
408
00:23:35,800 --> 00:23:39,120
My personal thought is
eventually this is that's the
409
00:23:39,120 --> 00:23:42,760
direction everyone will go for
for just that reason, for
410
00:23:42,760 --> 00:23:46,000
privacy reasons.
I think more and more people,
411
00:23:46,000 --> 00:23:50,160
and eventually I think if AI
continues to dominate, more and
412
00:23:50,160 --> 00:23:55,600
more people are going to use a
local LLM, something on their
413
00:23:55,600 --> 00:23:59,520
own computer, on their own
servers, not out there in the
414
00:23:59,520 --> 00:24:01,040
public.
I think that's just going to be
415
00:24:01,040 --> 00:24:04,640
the natural progression of where
we go with AI.
416
00:24:05,440 --> 00:24:10,240
Sid, did you want to respond?
If you subscribe to Microsoft
417
00:24:10,240 --> 00:24:15,240
360 and you have access to
Microsoft Copilot, that is a
418
00:24:15,400 --> 00:24:20,080
local, as Matt described it, or
a secure, secure AI that is
419
00:24:20,080 --> 00:24:22,880
powered by ChatGPT, that's what
we're talking about.
420
00:24:23,160 --> 00:24:25,400
I actually am recording a
podcast episode with an AI
421
00:24:25,400 --> 00:24:30,800
expert on Thursday about this
very topic about security and
422
00:24:30,800 --> 00:24:34,520
some policies for businesses to
understand what they what they
423
00:24:34,520 --> 00:24:37,680
need to do.
But what I think is actually
424
00:24:37,680 --> 00:24:41,080
really going to happen is you're
going to see, because they'll
425
00:24:41,080 --> 00:24:45,200
probably be some type of revolt
from the people about this.
426
00:24:45,600 --> 00:24:47,960
But I think the progress for
this is if I look at the
427
00:24:47,960 --> 00:24:52,360
business model for ChatGPT, it's
going to be a pay to play
428
00:24:52,560 --> 00:24:55,160
platform period.
Just like Asher was talking
429
00:24:55,160 --> 00:24:58,000
about HBO.
You can pay for a version with
430
00:24:58,000 --> 00:24:59,840
ads and a pay for a version
without ads.
431
00:24:59,840 --> 00:25:01,640
You have to pay for streaming,
you have to pay for this, you
432
00:25:01,640 --> 00:25:04,400
have to pay for that.
It's going to get to a point
433
00:25:04,400 --> 00:25:07,200
where nobody can use ChatGPT for
free.
434
00:25:07,200 --> 00:25:08,760
You're going to have to pay
something.
435
00:25:08,760 --> 00:25:11,680
And that's a way for them to
continue to increase their
436
00:25:11,680 --> 00:25:13,080
revenue.
I think Janae put in there they
437
00:25:13,080 --> 00:25:17,080
have 20 billion in revenue, but
I think that's where it's headed
438
00:25:17,080 --> 00:25:19,200
is that you're going to, it's
not going to be a free version
439
00:25:19,200 --> 00:25:20,120
of it.
You're going to have to have a
440
00:25:20,120 --> 00:25:23,120
paid version of it.
Thank you, Sid.
441
00:25:23,120 --> 00:25:26,800
Does anyone else want to make
any comment on this before we
442
00:25:26,800 --> 00:25:31,200
move on to the next story?
And I don't mind that this took
443
00:25:31,200 --> 00:25:32,960
a lot of time.
I think this is an important
444
00:25:32,960 --> 00:25:35,160
topic.
Yes, it's not specifically
445
00:25:35,160 --> 00:25:38,880
related to podcasting, but I
think certainly it affects us as
446
00:25:38,880 --> 00:25:42,840
podcasters, the fact that we all
are using it so much, or at
447
00:25:42,840 --> 00:25:45,920
least many of us are, I think
that this is an important topic
448
00:25:45,920 --> 00:25:49,200
for us.
So it sounds like no, nobody
449
00:25:49,200 --> 00:25:56,960
want, no one else wants to.
So by the way, wanted to share
450
00:25:56,960 --> 00:26:03,000
that today.
Yvonne's podcast has been
451
00:26:03,000 --> 00:26:06,840
released and her guest is really
quite an amazing guest.
452
00:26:08,760 --> 00:26:11,760
I actually was that guest on her
podcast.
453
00:26:11,760 --> 00:26:15,200
I've just shared a link here.
And Yvonne, you are welcome to
454
00:26:15,200 --> 00:26:18,200
come up if you want to say
anything about this 'cause I
455
00:26:18,200 --> 00:26:22,120
feel a little weird promoting a
show where I'm the guest, but I
456
00:26:22,120 --> 00:26:25,720
do want to also support you and
support your show because I
457
00:26:25,720 --> 00:26:29,040
happen to really enjoy it.
So yeah, do you want to share
458
00:26:29,040 --> 00:26:33,800
anything about today's new
episode of your Late Bloomer
459
00:26:33,840 --> 00:26:36,160
Living?
Thank you, Mark.
460
00:26:36,360 --> 00:26:38,760
That's awkward pushing your own
stuff out there, isn't it?
461
00:26:39,400 --> 00:26:40,720
Yeah.
I'm here for you, man.
462
00:26:40,720 --> 00:26:46,320
I'm here for you.
So your episode this week is
463
00:26:46,320 --> 00:26:50,240
part of a series for the month
of January that I'm doing about
464
00:26:50,240 --> 00:26:55,600
curiosity and playfulness and
the tie between the two and what
465
00:26:55,600 --> 00:27:00,120
they can do for us.
And I am so excited.
466
00:27:00,520 --> 00:27:03,000
I am thrilled with the way our
conversation turned out.
467
00:27:03,000 --> 00:27:07,800
Mark.
I asked Mark what prompted him
468
00:27:07,960 --> 00:27:13,240
to put himself into the
situation of taking improv for
469
00:27:13,240 --> 00:27:16,680
that first time, and what did it
feel like the first time he went
470
00:27:16,680 --> 00:27:21,880
to do that, and how it has
impacted his entire life and
471
00:27:21,880 --> 00:27:25,040
business since then.
So what a juicy conversation it
472
00:27:25,040 --> 00:27:26,840
was, Mark.
It was, it was a really fun
473
00:27:26,840 --> 00:27:28,800
conversation.
I was excited for this one to
474
00:27:28,800 --> 00:27:30,800
come out.
And by the way, I don't know if
475
00:27:30,800 --> 00:27:33,640
you did this on purpose or not,
Yvonne, but the fact that it
476
00:27:33,640 --> 00:27:36,800
came out just a couple days
after Pod Fest, I think that's
477
00:27:37,560 --> 00:27:40,880
perfect timing.
Serendipity, Mark.
478
00:27:40,880 --> 00:27:46,400
Serendipity.
Well, thank you for having me on
479
00:27:46,400 --> 00:27:49,160
your show.
Looking forward to hearing some
480
00:27:49,160 --> 00:27:51,800
feedback from everybody.
Please go check that episode
481
00:27:51,800 --> 00:27:54,360
out.
It is episode 257 and we will
482
00:27:54,360 --> 00:28:00,200
link to it in the show notes.
Let's move on to some of our
483
00:28:00,200 --> 00:28:02,440
next topics.
And thank you, Ralph for today's
484
00:28:02,440 --> 00:28:04,680
business Bite.
As you predicted, you thought
485
00:28:04,680 --> 00:28:08,480
this would be a hearty
conversation, and it was.
486
00:28:09,000 --> 00:28:11,680
But now let's go to some other
headlines around the world of
487
00:28:11,680 --> 00:28:14,640
podcasting.
It was a record year for Apple
488
00:28:14,640 --> 00:28:19,920
Services in 2025 and Apple
Podcasts quietly had its biggest
489
00:28:19,960 --> 00:28:24,640
year ever in 2025.
According to Apple and reporting
490
00:28:24,640 --> 00:28:28,720
from Pod News, the platform hit
record highs for listeners,
491
00:28:28,720 --> 00:28:34,200
plays and subscribers right as
it marked its 20th anniversary.
492
00:28:35,000 --> 00:28:38,240
Apple rolled out meaningful
creator friendly updates like
493
00:28:38,280 --> 00:28:42,040
automated chapters, timed links
and dialogue enhancement,
494
00:28:42,520 --> 00:28:45,720
simplified the podcast
submission process, and even
495
00:28:45,720 --> 00:28:49,760
showed up to speak at a podcast
industry event last year that
496
00:28:49,760 --> 00:28:53,760
was Podcast Show in London.
Side note, I am highly
497
00:28:53,760 --> 00:28:58,880
considering attending Podcast
Show in London this May and
498
00:28:58,880 --> 00:29:02,440
despite all the competition,
Apple Podcasts apparently still
499
00:29:02,440 --> 00:29:06,520
holds its spot as the number one
podcast app for listening in the
500
00:29:06,520 --> 00:29:09,600
United States.
All of that happened while Apple
501
00:29:09,600 --> 00:29:12,760
bundled its creator tools,
including Final Cut Pro and
502
00:29:12,760 --> 00:29:18,240
Logic Pro, into a new 1299
monthly subscription.
503
00:29:21,560 --> 00:29:27,480
I love how this team has grown
and we now have correspondence
504
00:29:27,480 --> 00:29:33,320
and new segments on Newsday and
no exception, BC Babbles has a
505
00:29:33,320 --> 00:29:37,280
couple of I'm calling them them
Hollywood Bites because I still
506
00:29:37,280 --> 00:29:40,800
haven't settled with BC on a
name yet for this segment.
507
00:29:41,080 --> 00:29:44,720
So we'll just say Hollywood
Bites for now, but go ahead BC.
508
00:29:45,280 --> 00:29:48,360
A lot of us people may remember
that earlier on in the 2000s,
509
00:29:48,360 --> 00:29:50,840
there was a show called
Smallville which chronicled the
510
00:29:50,920 --> 00:29:52,920
early upcoming years of
Superman.
511
00:29:53,400 --> 00:29:57,320
Now Michael Rosenbaum played Lex
Luthor, Superman's rival on the
512
00:29:57,320 --> 00:29:59,440
show.
Since then, he's had his own
513
00:29:59,440 --> 00:30:03,680
podcast, inside of You Have for
a few years now, on which he has
514
00:30:03,680 --> 00:30:08,280
interviewed countless stars from
countless franchises, even his
515
00:30:08,280 --> 00:30:11,320
own former Co stars.
But one person I didn't think
516
00:30:11,320 --> 00:30:14,200
he'd ever have on the show was
Allison Mack.
517
00:30:14,200 --> 00:30:18,080
Now Allison Mack played Chloe
Sullivan, Hark Kents best friend
518
00:30:18,080 --> 00:30:22,560
throughout the entire run of the
show, but in 20/19 she got into
519
00:30:22,560 --> 00:30:27,320
some hot water and even went to
prison for her role in a cult
520
00:30:27,320 --> 00:30:29,120
like group.
I believe it's pronounced
521
00:30:29,160 --> 00:30:32,120
Nexium, which had a lot of weird
things going on, but
522
00:30:32,120 --> 00:30:35,160
specifically forced labor and
sex trafficking.
523
00:30:35,480 --> 00:30:40,360
Now he actually brought her onto
the show in November of 2025 and
524
00:30:40,360 --> 00:30:42,680
it's kind of a lot of negative
pushback.
525
00:30:42,680 --> 00:30:45,720
A lot of people saying that it
kind of came off as a really
526
00:30:45,720 --> 00:30:49,760
kind of tone deaf almost
redemption that tempt, I'm
527
00:30:49,760 --> 00:30:53,920
sorry, and giving her a platform
while not giving a platform to
528
00:30:53,920 --> 00:30:57,400
anyone to speak on behalf of the
victims of this cult.
529
00:30:57,400 --> 00:31:01,000
And so to the team, I'd like to
hit with a question, you know,
530
00:31:01,000 --> 00:31:05,640
what do we as podcasters think
about this suggesting my or
531
00:31:06,120 --> 00:31:09,560
requiring mindfulness about who
we provide space to on our
532
00:31:09,560 --> 00:31:13,360
platforms?
Anyone have a thought?
533
00:31:13,360 --> 00:31:15,680
About that one, yeah, go.
Ahead, Alex.
534
00:31:16,520 --> 00:31:18,520
Hey, it's your podcast, your
your rules.
535
00:31:19,040 --> 00:31:22,200
If you want to go in that
direction, you have the right to
536
00:31:22,200 --> 00:31:25,640
do that, but you also have to
take the consequences.
537
00:31:26,240 --> 00:31:28,760
It comes down to, you know, we
were talking about this couple
538
00:31:28,760 --> 00:31:31,880
weeks ago or last week or maybe
so having that pre interview,
539
00:31:31,880 --> 00:31:33,560
what you're going to talk about,
what you're not going to talk
540
00:31:33,560 --> 00:31:35,960
about, but you have to do your
due diligence.
541
00:31:35,960 --> 00:31:37,160
And I think that's the main
thing.
542
00:31:37,160 --> 00:31:41,840
You know, if you want to give a
the best full circle or I don't
543
00:31:41,840 --> 00:31:44,800
know if that's the right word,
but all the views, that's fine.
544
00:31:44,800 --> 00:31:47,360
If you want to just give that
person a platform for
545
00:31:47,360 --> 00:31:51,040
redemption, that's fine too, but
I don't see a problem with that.
546
00:31:51,040 --> 00:31:54,760
Just clearly he didn't because
he put her on.
547
00:31:55,080 --> 00:31:58,560
Big stars can do that, and it's
better for their ratings.
548
00:31:58,880 --> 00:32:01,200
You have to deal with the
consequences and I think it is,
549
00:32:01,520 --> 00:32:04,960
I personally think it's a little
tone deaf in the current time
550
00:32:05,240 --> 00:32:08,120
with situations that are going
on that I don't know that I
551
00:32:08,120 --> 00:32:12,760
would bring somebody on that was
involved in any sex trafficking
552
00:32:13,280 --> 00:32:16,000
schemes at all.
But that's just me.
553
00:32:16,000 --> 00:32:17,960
I don't want to deal with those
consequences.
554
00:32:18,200 --> 00:32:22,480
This is a great podcast.
I love this podcast.
555
00:32:22,480 --> 00:32:27,960
He gets, he gets them to say
really, really inviting, really
556
00:32:28,200 --> 00:32:32,400
tasty, juicy stuff.
But given that I actually heard
557
00:32:32,400 --> 00:32:36,920
this episode in the middle of a
dry needling session.
558
00:32:37,720 --> 00:32:41,600
So I would like held Captive,
but for me, this episode was
559
00:32:41,600 --> 00:32:43,760
kind of a nothing burger, you
know?
560
00:32:43,760 --> 00:32:49,560
It was like I wanted to hear
more stuff about stuff and it
561
00:32:49,560 --> 00:32:53,960
just wasn't there for me.
So for you, the controversy, if
562
00:32:53,960 --> 00:32:57,600
any, was just who the guest was.
But as far as her appearance,
563
00:32:57,600 --> 00:32:59,680
there was nothing very
controversial to you.
564
00:33:00,080 --> 00:33:04,080
Nothing was said.
Sometimes people go on these
565
00:33:04,080 --> 00:33:08,400
shows after something like this,
after APR crisis like this, and
566
00:33:08,400 --> 00:33:12,200
to try and get their career back
in step.
567
00:33:12,200 --> 00:33:14,640
It's like going on Dancing with
the Stars.
568
00:33:14,680 --> 00:33:17,640
Everyone that goes on Dancing
with the Stars has a second
569
00:33:17,640 --> 00:33:20,280
career, for God's sake.
Oh yeah, So it wasn't.
570
00:33:20,320 --> 00:33:23,000
Even.
Oh, my God.
571
00:33:24,400 --> 00:33:25,720
Every.
Everyone.
572
00:33:26,240 --> 00:33:27,680
Yeah.
Marie Osmond, everyone.
573
00:33:27,960 --> 00:33:31,920
That wasn't even happening in
that vein.
574
00:33:31,960 --> 00:33:33,480
It was kind of nothing for
nothing.
575
00:33:33,480 --> 00:33:38,160
It was kind of a boring
interview, which was not his.
576
00:33:39,040 --> 00:33:41,400
Not as usual.
Not as usual, right?
577
00:33:41,520 --> 00:33:42,800
Fascinating.
Very cool.
578
00:33:42,800 --> 00:33:45,440
Thank you, Dr. Great to have
somebody who's an avid listener
579
00:33:45,440 --> 00:33:48,480
to comment weigh in on that.
I will say this though, Mark,
580
00:33:48,480 --> 00:33:52,320
it's really interesting what Dr.
said about it being like a
581
00:33:52,320 --> 00:33:54,560
nothing burger because a lot of
times that's what it seems like
582
00:33:54,560 --> 00:33:57,600
it always is when it comes with
these controversies.
583
00:33:57,880 --> 00:34:01,120
It's just not what it is.
Like you said, it's a small bite
584
00:34:01,120 --> 00:34:04,680
or it's a small piece and the
whole rest of the interview is
585
00:34:04,680 --> 00:34:08,440
about something different and
it's just to try to stir stuff
586
00:34:08,480 --> 00:34:11,360
up to get more ratings.
You know, The thing is you got
587
00:34:11,360 --> 00:34:13,639
to be careful of this because if
you hype something up and you
588
00:34:13,639 --> 00:34:16,560
don't deliver on it, you're only
going to get one or two chances
589
00:34:16,560 --> 00:34:17,920
to do that.
Remember when I was a kid, my
590
00:34:17,920 --> 00:34:20,520
mom told me don't cry wolf.
And that's the thing.
591
00:34:20,520 --> 00:34:21,719
I had to be as a contract
creator.
592
00:34:21,760 --> 00:34:23,000
Could be really careful of that
here.
593
00:34:23,719 --> 00:34:25,000
Agreed.
Go ahead, Matt.
594
00:34:25,239 --> 00:34:28,159
So inside of you, I think for
context, is one of these really
595
00:34:28,159 --> 00:34:31,080
weird shows that people complain
a lot about a lot with
596
00:34:31,080 --> 00:34:35,440
celebrities where everybody can
get something out of it because
597
00:34:35,440 --> 00:34:38,440
everyone's interested in movies,
TV, celebrities, all that stuff.
598
00:34:39,000 --> 00:34:42,120
But I think what Mike Michael
Rosenbaum really does with the
599
00:34:42,120 --> 00:34:46,480
show is that it's it's for
people in the industry who want
600
00:34:46,480 --> 00:34:50,000
to talk about the things that
the industry doesn't talk about.
601
00:34:50,199 --> 00:34:54,679
There's been a few episodes that
I've watched that have been
602
00:34:55,000 --> 00:34:57,560
potential career Enders for
people.
603
00:34:58,280 --> 00:35:02,320
But the platform he has is the
mental health of people in the
604
00:35:02,320 --> 00:35:05,080
industry and sharing and talking
about things that people can
605
00:35:05,080 --> 00:35:08,320
learn from.
The Rahul Kohli episode I would
606
00:35:08,560 --> 00:35:12,560
urge people to have a look at as
a perfect example of that, where
607
00:35:12,560 --> 00:35:16,840
he was talking about getting
roles in COVID, putting on tons
608
00:35:16,840 --> 00:35:21,280
of weight and affecting his own
health to be able to act in a
609
00:35:21,280 --> 00:35:23,200
role.
And then calling out people he
610
00:35:23,200 --> 00:35:26,520
worked with, not directly by
name, but they would know who
611
00:35:26,520 --> 00:35:29,680
they are and saying really
direct things about the things
612
00:35:29,680 --> 00:35:33,920
that made acting hard for him.
And that kind of thing is what
613
00:35:33,920 --> 00:35:36,280
Michael Rosenbaum really does
well.
614
00:35:36,760 --> 00:35:39,400
So I think just for the context
of what's been shared or
615
00:35:39,400 --> 00:35:43,160
potentially platformed here, I
think Michael was thinking of
616
00:35:43,520 --> 00:35:47,800
the actors who want to learn
from experiences and continue
617
00:35:47,800 --> 00:35:51,000
healthily within the industry.
And then layer on top of that
618
00:35:51,000 --> 00:35:54,080
the public perception for the
all the rest of us who aren't
619
00:35:54,080 --> 00:35:55,520
actors.
I can't speak for anyone in the
620
00:35:55,520 --> 00:35:57,080
audience, of course.
I presume none of you are
621
00:35:57,080 --> 00:35:59,160
actors.
Well, maybe, Mark, you've done
622
00:35:59,160 --> 00:36:00,360
your improv.
Probably.
623
00:36:00,360 --> 00:36:03,600
Close enough, I guess.
Thank you.
624
00:36:03,600 --> 00:36:06,240
Matt and Ralph, do you want to
share what you just shared in
625
00:36:06,240 --> 00:36:09,360
the chat in response?
I think it's the danger of
626
00:36:09,360 --> 00:36:12,160
oversharing, and if you don't
deliver, you get yourself
627
00:36:12,160 --> 00:36:13,520
caught.
That's the problem with that,
628
00:36:13,520 --> 00:36:14,880
yeah.
Yeah, absolutely.
629
00:36:16,840 --> 00:36:20,400
Let's keep things moving because
we are getting dangerously close
630
00:36:20,400 --> 00:36:25,040
to the top of the hour and I
will actually before we do BCI
631
00:36:25,040 --> 00:36:28,760
know you have one more story and
then we'll dig into a couple of
632
00:36:28,760 --> 00:36:32,440
the headlines to wrap us up.
Yes, so Pete Davidson, one of
633
00:36:32,440 --> 00:36:35,960
our favorite SNL alumn and stand
up comedians is going to be
634
00:36:35,960 --> 00:36:39,560
hitting Netflix soon with his
very own weekly show called The
635
00:36:39,560 --> 00:36:42,720
Pete Davidson Show.
It's looking to air on the
636
00:36:42,720 --> 00:36:48,640
platform on Friday the 30th next
Friday at 2:12 O1 Pacific Time
637
00:36:48,640 --> 00:36:52,040
in the morning, not afternoon.
And it's going to be a fun news
638
00:36:52,040 --> 00:36:54,560
show.
They haven't released his topics
639
00:36:54,560 --> 00:36:57,720
or his guest lists yet.
Netflix does already have a few
640
00:36:57,720 --> 00:37:00,640
of his different comedy
specials, including Turbo
641
00:37:00,640 --> 00:37:04,400
Fonzarelli and a Live from New
York, so he's excited to be
642
00:37:04,400 --> 00:37:05,880
partnering with the platform
again.
643
00:37:06,200 --> 00:37:09,360
It's going to be produced by
Mark Lieberman, who is the
644
00:37:09,360 --> 00:37:12,880
president of Above Average.
And so this is looking to be a
645
00:37:12,880 --> 00:37:15,680
pretty awesome show.
And where is it going to be
646
00:37:15,880 --> 00:37:19,920
producing the show from his
garage where he quote, says all
647
00:37:19,920 --> 00:37:22,920
the best conversations happen.
And there's also some
648
00:37:22,920 --> 00:37:26,320
possibility that he will be
taking the show to the road
649
00:37:26,320 --> 00:37:28,800
eventually.
So I'm looking like a pretty fun
650
00:37:28,800 --> 00:37:30,840
show coming up here for Pete
Davidson.
651
00:37:31,160 --> 00:37:34,520
Personally, I keep like seeing
more and more of these podcast
652
00:37:34,520 --> 00:37:36,320
Netflix agreements.
I'm like, you know what?
653
00:37:37,000 --> 00:37:38,320
I like to know how much these
make.
654
00:37:38,480 --> 00:37:41,160
And granted, a little side note
here, if you're a big platform
655
00:37:41,160 --> 00:37:44,600
like Barstool Sports, then
you're making like 10 million a
656
00:37:44,600 --> 00:37:48,280
year on spot on Netflix for your
podcast agreement.
657
00:37:48,280 --> 00:37:51,000
So I'm not sure how much these
typically offer out, but I'm
658
00:37:51,000 --> 00:37:52,760
kind of getting more interested
personally.
659
00:37:53,040 --> 00:37:55,160
I'd like to look into one of
these deals myself.
660
00:37:55,160 --> 00:37:58,600
But yeah, fun news show for Pete
Davidson coming out next Friday.
661
00:37:58,960 --> 00:38:00,320
Anyone here at Pete Davidson
van?
662
00:38:01,160 --> 00:38:03,200
I enjoy his comedy.
He makes me laugh.
663
00:38:03,200 --> 00:38:08,320
Go ahead, Dr. Was she saying no?
Is the ultimate Pete Davidson
664
00:38:08,440 --> 00:38:09,800
fan.
So quick, so quick.
665
00:38:12,200 --> 00:38:15,280
Was it Dr. He may not be his
target audience, so that's OK.
666
00:38:16,920 --> 00:38:21,240
Well, the story that BC just
talked about, throughout the
667
00:38:21,240 --> 00:38:24,640
entire thing, he kept saying
show, show, show.
668
00:38:24,920 --> 00:38:28,240
And I thought, you know what?
This was actually billed as a
669
00:38:28,360 --> 00:38:32,880
podcast, and it wasn't until the
very last couple of lines that
670
00:38:32,880 --> 00:38:39,360
you had said the word podcast.
So yeah, this is Netflix step
671
00:38:39,400 --> 00:38:46,160
into podcasting.
This is the difference between I
672
00:38:46,160 --> 00:38:49,480
love, you know, when you talk
about business.
673
00:38:49,800 --> 00:38:53,160
I know Ralph could probably go
on for hours on this.
674
00:38:53,440 --> 00:38:57,680
The way Netflix is pivoting
themselves compared to like a
675
00:38:57,680 --> 00:39:01,440
Hulu that's going away, compared
to all these streaming services,
676
00:39:01,640 --> 00:39:03,880
they're just making themselves
more relevant.
677
00:39:04,320 --> 00:39:07,520
And when you look at something
like a Pete Davidson show,
678
00:39:07,520 --> 00:39:10,280
podcast, whatever.
Cuz I'm, I actually, when you
679
00:39:10,320 --> 00:39:13,000
talked about Netflix in the
beginning, I went to the podcast
680
00:39:13,000 --> 00:39:18,760
page and coming at in next week
is not like they have a whole
681
00:39:18,760 --> 00:39:21,120
bunch of sports podcasts that
are replaying.
682
00:39:21,360 --> 00:39:24,040
But now they're starting to
branch out into other things.
683
00:39:24,560 --> 00:39:29,000
And it's just, it's a great
pivot and they're doing a
684
00:39:29,000 --> 00:39:32,320
tournament to shows.
And it just comes down to what's
685
00:39:32,320 --> 00:39:36,200
the difference between content
creation slash podcasting slash
686
00:39:36,560 --> 00:39:38,920
a show.
It's going to the, the lines are
687
00:39:38,920 --> 00:39:42,520
going to get really blurry.
And I've heard from a lot of
688
00:39:42,520 --> 00:39:46,520
the, when you listen to the
interviews from a lot of the big
689
00:39:46,520 --> 00:39:50,320
actors that have been going on
to Netflix, they're saying it's
690
00:39:50,320 --> 00:39:54,080
a lot easier to deal with than
trying to deal with the
691
00:39:54,080 --> 00:39:57,120
traditional, an old movie route
where you there's just too many
692
00:39:57,120 --> 00:40:00,040
people, too many cooks in the
kitchen, so to speak.
693
00:40:00,280 --> 00:40:04,040
So it's an interesting thing
that's going to be going on and
694
00:40:04,040 --> 00:40:06,480
it's something that we should
all be taking a look at because
695
00:40:06,480 --> 00:40:08,560
some of these podcasts are not
just big names.
696
00:40:08,760 --> 00:40:11,760
They're kind of not smaller
names, but they're maybe not as
697
00:40:11,760 --> 00:40:15,080
well known as you may think.
And I'm wondering too if, if, if
698
00:40:15,440 --> 00:40:18,200
honestly, and I could be wrong,
I'm just not thinking about this
699
00:40:18,200 --> 00:40:23,120
the right way, but is this the
best timing for the podcasting
700
00:40:23,120 --> 00:40:24,760
part?
Because Warner Brothers are not
701
00:40:24,760 --> 00:40:27,600
Warner Brothers, but Netflix, as
I understand it, they just won
702
00:40:27,600 --> 00:40:31,120
that battle over Warner Brothers
and they're going to be bringing
703
00:40:31,120 --> 00:40:33,920
all that new content into the
platform.
704
00:40:33,920 --> 00:40:37,720
It'll obviously kind of enlarge
in the audience, which is great.
705
00:40:37,720 --> 00:40:41,560
But will that potentially over
shadow this pivot into the
706
00:40:41,560 --> 00:40:44,480
podcasting world?
I think it's going to actually
707
00:40:44,480 --> 00:40:49,480
just make it better because of
the fact that what's their
708
00:40:49,480 --> 00:40:51,640
ultimate goal?
Them and YouTube have the same
709
00:40:51,640 --> 00:40:53,840
goal, just keep you on their
platform.
710
00:40:54,120 --> 00:40:59,240
And I think Netflix is turning
into Google in the sense of it's
711
00:40:59,240 --> 00:41:02,200
a noun and a verb.
My daughter, she just, she
712
00:41:02,200 --> 00:41:04,360
doesn't watch regular.
Most kids now don't watch
713
00:41:04,360 --> 00:41:05,920
regular TV as much as they used
to.
714
00:41:06,280 --> 00:41:09,400
They go on to Netflix, they go
on to their streaming services
715
00:41:09,520 --> 00:41:11,200
because they just don't know any
better because that's all we've
716
00:41:11,200 --> 00:41:13,280
had.
After seeing what they did with
717
00:41:13,280 --> 00:41:15,800
Hulu, with Disney, and I know
that's not really what we're
718
00:41:15,800 --> 00:41:19,080
talking about, but it is by
taking a whole service and
719
00:41:19,080 --> 00:41:22,120
putting it into Disney.
They've got to consolidate.
720
00:41:22,120 --> 00:41:25,560
It's getting too ridiculous with
all these separate fees.
721
00:41:25,880 --> 00:41:28,120
I mean, we just talked about it
with ChatGPT.
722
00:41:28,120 --> 00:41:31,480
I mean, how many streaming
services are, how many products
723
00:41:31,480 --> 00:41:33,640
can we have?
DRI mean, you know, you could
724
00:41:33,640 --> 00:41:36,800
spend $1000 a month on 20 bucks
a month.
725
00:41:36,840 --> 00:41:37,960
It's got to do something, I
think.
726
00:41:38,000 --> 00:41:40,800
I'm going to give Ralph the
final word, and then we're going
727
00:41:40,880 --> 00:41:44,520
to actually move into another
story also related to this as
728
00:41:44,520 --> 00:41:47,400
far as Netflix and their
podcasting efforts.
729
00:41:47,400 --> 00:41:50,480
But first, let's go to Ralph I.
Just want to give everybody a
730
00:41:50,480 --> 00:41:53,920
warning about consolidation.
Consolidation, in my view,
731
00:41:53,920 --> 00:41:56,400
usually means it gets more
expensive because you've got
732
00:41:56,400 --> 00:41:58,400
less options.
So just keep that in mind.
733
00:41:58,400 --> 00:42:00,120
It's great.
We're seeing consolidation,
734
00:42:00,120 --> 00:42:02,080
fantastic everything on one
platform.
735
00:42:02,080 --> 00:42:05,360
But usually when that happens,
the price goes up because
736
00:42:05,360 --> 00:42:07,840
there's no competition.
So just fair warning on that
737
00:42:07,840 --> 00:42:10,560
one.
Yeah, thank you, Ralph Agreed.
738
00:42:12,440 --> 00:42:16,120
All right, DRI just teased the
fact that we're going to talk a
739
00:42:16,120 --> 00:42:18,080
little bit about Netflix, so
take it away.
740
00:42:19,160 --> 00:42:25,280
Yeah, so goodbye YouTube.
Hello Netflix Podcast takeover.
741
00:42:26,200 --> 00:42:30,680
Netflix is rolling out a massive
video podcast push in January
742
00:42:30,680 --> 00:42:34,920
26th.
The streamer will premiere 34
743
00:42:34,920 --> 00:42:39,960
licensed and original podcasts
from partners like iHeartMedia,
744
00:42:39,960 --> 00:42:43,000
Spotify, The Ringer, and
Barstool Sports.
745
00:42:43,520 --> 00:42:47,160
Big names like the Bill Simmons
Podcast, Pardon My Take, My
746
00:42:47,160 --> 00:42:50,760
Favorite Murder, and the
Official Bridgerton podcast are
747
00:42:50,760 --> 00:42:55,400
headed for Netflix.
This marks Netflix's first
748
00:42:55,720 --> 00:42:57,880
Netflix's OK, that's hard to
say.
749
00:42:58,280 --> 00:43:03,280
Netflix's first large scale
entry into podcasts with plans
750
00:43:03,640 --> 00:43:07,960
to expand further through 2026.
Now here are some of the
751
00:43:07,960 --> 00:43:11,320
highlights of the lineup.
Includes daily and weekly
752
00:43:11,320 --> 00:43:15,120
premieres across genres from
sports to true crime.
753
00:43:15,840 --> 00:43:23,000
Netflix expects to scale from 34
shows to 50 to 75 podcasts in
754
00:43:23,000 --> 00:43:26,480
2026.
Some podcasts will be exclusive
755
00:43:26,840 --> 00:43:31,640
video premieres on Netflix.
Original Netflix podcast shows
756
00:43:31,640 --> 00:43:36,520
like Skip Intro with Skip Intro
with Krista Smith.
757
00:43:37,000 --> 00:43:40,600
Join licensed content, licensed
content.
758
00:43:40,640 --> 00:43:44,400
OK, here's some questions for
the room.
759
00:43:44,760 --> 00:43:48,880
So is it better for podcast
brands to chase platform deals
760
00:43:49,360 --> 00:43:51,840
or double down on audience
worship?
761
00:43:52,040 --> 00:43:54,360
What do you think, Mark?
Yeah.
762
00:43:54,560 --> 00:43:57,880
I mean, I personally think it's
really important for us to
763
00:43:57,880 --> 00:44:01,840
continue to focus, double down,
as you said, on audience
764
00:44:01,840 --> 00:44:04,400
ownership.
I think, yeah, I mean, we want
765
00:44:04,400 --> 00:44:06,800
to own our audiences.
This is just like everything
766
00:44:06,800 --> 00:44:09,320
else we talk about, right?
Like, yeah, social media is
767
00:44:09,320 --> 00:44:13,120
great and it's it can be really
helpful to have a presence
768
00:44:13,120 --> 00:44:16,640
there.
But that's but it's also owned
769
00:44:16,640 --> 00:44:20,000
by a third party.
And we don't have control.
770
00:44:20,000 --> 00:44:23,160
They could take us down tomorrow
if they felt like it, right?
771
00:44:23,160 --> 00:44:25,440
That's why we encourage things
like newsletters.
772
00:44:25,440 --> 00:44:28,440
And I think, you know, owning
your RSS feed, owning your
773
00:44:28,440 --> 00:44:33,600
podcast is going to be really
important now more than ever.
774
00:44:33,880 --> 00:44:35,880
I think it comes down to, you
know, what do we want to
775
00:44:35,880 --> 00:44:38,000
prioritize?
To your point, I think if we're
776
00:44:38,000 --> 00:44:41,680
community focused, then we need
to be able to keep ourselves in
777
00:44:41,680 --> 00:44:46,160
spaces where we command and and
and control how we develop that
778
00:44:46,160 --> 00:44:48,000
community.
You know, so we got we got to
779
00:44:48,000 --> 00:44:53,240
stay in the free or at least the
non corporate oversight spaces
780
00:44:53,240 --> 00:44:55,880
so that we can, you know,
cultivate the connections that
781
00:44:55,880 --> 00:44:59,360
we want.
And as cool as these deals seem,
782
00:44:59,360 --> 00:45:01,480
I and I put this in the chat
here as well.
783
00:45:01,720 --> 00:45:04,720
There's some pretty strong
caveats to being a Netflix
784
00:45:04,720 --> 00:45:07,640
podcasting program.
One of the big ones being
785
00:45:07,640 --> 00:45:10,800
exclusivity and video rights.
So you won't be able to share
786
00:45:10,800 --> 00:45:15,120
your show to platforms like
YouTube, which is a pretty big
787
00:45:15,120 --> 00:45:17,680
drawback for those of us who are
video podcasters.
788
00:45:18,200 --> 00:45:20,440
That being said, there is a bit
of a kind of offset.
789
00:45:20,440 --> 00:45:23,120
It does partner with Spotify and
iHeartMedia.
790
00:45:23,120 --> 00:45:26,640
So you would show up there.
As far as other platforms like
791
00:45:26,640 --> 00:45:30,160
Apple Podcasts or Pocket Casts,
all the other potential
792
00:45:30,160 --> 00:45:33,760
streaming platforms that simply
being on Lib Syn or Pond Bean
793
00:45:33,760 --> 00:45:37,200
would provide you, you'd be a
lot more restricted on who, on
794
00:45:37,200 --> 00:45:42,040
what people, what paid users get
to become part of your audience.
795
00:45:42,040 --> 00:45:46,240
So, you know, it again goes back
to just how we want or what we
796
00:45:46,240 --> 00:45:50,800
prize versus money or audience.
Yeah.
797
00:45:50,800 --> 00:45:52,720
Thank you, BCI.
Appreciate that breakdown.
798
00:45:52,720 --> 00:45:56,880
And let's also not put the cart
before the horse, as they say.
799
00:45:57,200 --> 00:46:01,320
This is not a platform right now
that any of us can just go on
800
00:46:01,320 --> 00:46:04,320
and put our podcast there.
Will that change?
801
00:46:04,320 --> 00:46:07,480
I predict it could.
If they're having success,
802
00:46:07,480 --> 00:46:11,960
Netflix could end up creating a
category for creators to add
803
00:46:11,960 --> 00:46:15,280
their content.
But as of now, there's no way
804
00:46:15,280 --> 00:46:18,520
unless we are with a major
network and they want to use our
805
00:46:18,520 --> 00:46:21,520
content on Netflix, there's no
other way that we would be able
806
00:46:21,520 --> 00:46:25,360
to as independent podcasters.
No way we could do that right
807
00:46:25,360 --> 00:46:26,840
now.
I think with the growth of the
808
00:46:26,840 --> 00:46:30,160
creator economy, it would be
likely that there is an option
809
00:46:30,160 --> 00:46:33,720
they'll for creators eventually
to add their podcast to.
810
00:46:34,240 --> 00:46:36,920
It's the platform because the
creator economy is going to be a
811
00:46:36,920 --> 00:46:39,200
huge part of.
You know the future.
812
00:46:39,800 --> 00:46:43,560
And the other thing I was going
to say is when it comes down to
813
00:46:44,080 --> 00:46:48,280
growing our own podcast, the
wave of the future is community.
814
00:46:48,400 --> 00:46:51,160
And you know, you, you've talked
about it.
815
00:46:51,240 --> 00:46:55,400
I think we've got to control our
communities in order to grow our
816
00:46:55,400 --> 00:46:57,560
podcast.
And that, you know, none of us
817
00:46:57,560 --> 00:47:01,120
are looking for a Netflix deal,
but I think that's.
818
00:47:02,080 --> 00:47:06,000
That that is a struggle with.
If you don't have a community,
819
00:47:06,000 --> 00:47:08,400
then you don't have a podcast
that's going to be successful
820
00:47:08,400 --> 00:47:12,720
off of a platform like that.
So yeah, Woogie shall see,
821
00:47:12,960 --> 00:47:13,880
right?
Who knows?
822
00:47:13,880 --> 00:47:16,680
This is going to be an
interesting it.
823
00:47:16,680 --> 00:47:19,480
It is an interesting development
and it's interesting to see
824
00:47:19,480 --> 00:47:21,280
where it's going to go from
here.
825
00:47:21,280 --> 00:47:23,560
I'm going to let Janae comment
on this as well.
826
00:47:23,560 --> 00:47:25,200
He's just joined us from the
audience.
827
00:47:25,200 --> 00:47:28,240
Good morning, Janae and Janae,
it was great spending some time
828
00:47:28,240 --> 00:47:30,040
with you this past week at
Podfest.
829
00:47:30,040 --> 00:47:34,040
He was a busy man as well.
Good morning to you, Janet.
830
00:47:34,600 --> 00:47:37,720
This is a powerful topic, right?
We were talking about community.
831
00:47:37,720 --> 00:47:41,440
We're talking about our
potential audience and the names
832
00:47:41,440 --> 00:47:44,760
that they are mentioned.
These are podcasts that already
833
00:47:44,760 --> 00:47:47,880
have an audience to already have
a community and Netflix is
834
00:47:47,880 --> 00:47:50,400
paying them big bucks so that
they can bring that audience
835
00:47:50,400 --> 00:47:53,520
over to their platform.
So it's all a land grab if you
836
00:47:53,520 --> 00:47:56,160
think about it, right?
It's a land grab because they
837
00:47:56,160 --> 00:47:58,760
want what they don't have.
They don't have the users that
838
00:47:58,760 --> 00:48:01,080
are listening to these podcasts.
So of course they're going to
839
00:48:01,080 --> 00:48:04,120
make these big deals and, and
the long term, they're probably
840
00:48:04,120 --> 00:48:06,600
going to make a lot more money.
I had posted in the comments
841
00:48:07,160 --> 00:48:09,320
that basically what they're
doing is they're taking these
842
00:48:09,320 --> 00:48:11,360
podcasts from free distribution
services.
843
00:48:11,360 --> 00:48:14,600
RSS is free.
You can pull this RSS feed and
844
00:48:14,600 --> 00:48:19,080
pull out podcasts and listen to
it on any single platform, but
845
00:48:19,080 --> 00:48:21,120
what they're doing is they're
gatekeeping now.
846
00:48:21,800 --> 00:48:24,480
Oh, you got to have a Netflix
subscription to go listen to
847
00:48:24,480 --> 00:48:27,320
that podcast now.
How is the audience going to
848
00:48:27,320 --> 00:48:30,120
feel that are already consuming
their content?
849
00:48:30,120 --> 00:48:32,160
That is the bigger question.
Thank you.
850
00:48:32,240 --> 00:48:36,000
Yeah, that is, and I would love
to know, maybe there's some data
851
00:48:36,000 --> 00:48:37,560
out there.
I would love to know what
852
00:48:37,560 --> 00:48:42,760
percentage of Netflix users are
also avid podcast consumers.
853
00:48:43,280 --> 00:48:47,160
My feeling is, is that it's
probably a similar audience and
854
00:48:47,160 --> 00:48:49,560
I would guess that a lot of
these people probably already
855
00:48:49,560 --> 00:48:53,760
have a Netflix subscription, but
certainly not everyone.
856
00:48:53,760 --> 00:48:56,360
And there will be a in a
significant amount of people
857
00:48:56,360 --> 00:48:58,280
that will probably be annoyed
with this.
858
00:48:58,280 --> 00:49:00,880
To your point, Ralph, did you
want to comment?
859
00:49:01,360 --> 00:49:04,000
Yeah, I just wanted to bring one
more thing to the conversation.
860
00:49:04,000 --> 00:49:07,760
Is this much different than the
push in 2026 where people are
861
00:49:07,760 --> 00:49:10,720
starting to think about putting
their content behind a paid
862
00:49:10,720 --> 00:49:12,640
wall?
Is it that much different?
863
00:49:13,160 --> 00:49:16,360
You know, people are wanting to
cash in and monetize things.
864
00:49:17,360 --> 00:49:19,000
It's, I don't know, there's that
much different Mark.
865
00:49:19,240 --> 00:49:22,280
It is and it isn't.
I mean, look, one thing is, is
866
00:49:22,280 --> 00:49:26,800
that if you're selling it
yourself, you're getting more of
867
00:49:26,800 --> 00:49:29,440
the profits, right?
Like that's a big thing to
868
00:49:29,440 --> 00:49:32,960
consider.
And again, it's also limiting to
869
00:49:32,960 --> 00:49:36,840
a specific platform, you know,
on Netflix and maybe some people
870
00:49:36,840 --> 00:49:38,880
don't want a subscription to
Netflix.
871
00:49:39,960 --> 00:49:42,560
I know there, there is some pros
and cons to it for sure.
872
00:49:42,560 --> 00:49:45,640
And yes, I, I could see your
point that in some ways there's
873
00:49:45,640 --> 00:49:48,360
a lot of similarities to that.
All right, I'm going to go to
874
00:49:48,360 --> 00:49:51,160
Matt.
And I saw, I think BC wanted to
875
00:49:51,160 --> 00:49:54,000
comment and then I got something
to share before we wrap up.
876
00:49:54,000 --> 00:49:55,720
So stick around.
Go for it, Matt.
877
00:49:56,320 --> 00:49:59,920
Cynic and me again wants to
point out that what happens in a
878
00:49:59,920 --> 00:50:05,760
year when Netflix goes doesn't
really work for us, sorry, and
879
00:50:06,640 --> 00:50:08,960
the podcasts are left to pick up
the pieces again.
880
00:50:09,800 --> 00:50:12,640
I think there's not going to be
a creator opportunity if it's
881
00:50:12,640 --> 00:50:16,480
not successful with the the
platforms they've picked to to
882
00:50:16,480 --> 00:50:20,040
work with and we've seen it
happen.
883
00:50:20,600 --> 00:50:23,680
Spotify over invested.
They actually killed teams of
884
00:50:23,680 --> 00:50:26,760
podcasts they acquired and they
don't exist anymore.
885
00:50:27,320 --> 00:50:29,440
So we just need to keep that in
mind as well.
886
00:50:30,080 --> 00:50:32,480
Fairpoint yeah, BC did you want
to add something?
887
00:50:32,840 --> 00:50:35,880
I was going to say as far as the
difference between, or is there
888
00:50:35,880 --> 00:50:37,920
a difference between, you know,
putting your content behind a
889
00:50:37,920 --> 00:50:42,040
paywall versus one of these
these kind of Netflix style
890
00:50:42,040 --> 00:50:45,680
deals is that I think it's one
thing to put my content behind a
891
00:50:45,680 --> 00:50:49,680
paywall where it's like 5 bucks
a month, but I still control the
892
00:50:49,680 --> 00:50:51,800
audience that's invited.
I still control what the content
893
00:50:51,800 --> 00:50:52,800
is.
I don't have this kind of
894
00:50:52,800 --> 00:50:55,400
corporate potential, huge
corporate oversight saying,
895
00:50:55,400 --> 00:50:58,920
well, to fit us or to fit a
certain category, we have to
896
00:50:59,440 --> 00:51:01,680
make sure that you make sure
that your content stays within
897
00:51:01,680 --> 00:51:04,200
certain bumpers.
Just a random thought there.
898
00:51:04,280 --> 00:51:06,960
Yeah, Yep.
Thank you BC appreciate that and
899
00:51:06,960 --> 00:51:10,360
appreciate all the all the
engagement today.
900
00:51:10,360 --> 00:51:12,120
We had a lot of good stuff to
share.
901
00:51:12,120 --> 00:51:15,720
I do want to remind everyone
that tomorrow here at the
902
00:51:15,720 --> 00:51:19,480
podcasting morning chat, we are
due back to our evaluation
903
00:51:19,480 --> 00:51:21,160
series.
We're going to be evaluating the
904
00:51:21,160 --> 00:51:25,520
podcast Life Fulfilled.
And this is hosted by Bernie,
905
00:51:25,520 --> 00:51:29,080
and please forgive me, Bernie, I
only speak to you at by first
906
00:51:29,080 --> 00:51:31,800
name and I don't know how to
pronounce your last name, but I
907
00:51:31,800 --> 00:51:36,160
think it's Borges.
And I've known Bernie a couple
908
00:51:36,160 --> 00:51:41,560
of years now through Pod Fest.
I met him of two pod fests ago,
909
00:51:41,560 --> 00:51:45,240
3 now I guess through our old
friend Stacy Sherman, who's been
910
00:51:45,240 --> 00:51:48,920
a big part of this community and
he's got this podcast.
911
00:51:48,920 --> 00:51:52,800
He's asked for an evaluation.
The team has been listening.
912
00:51:53,080 --> 00:51:57,040
It's a 1516 minute episode.
We'll link to it in our show
913
00:51:57,040 --> 00:51:59,680
notes if you want to listen, but
we'll also play some clips
914
00:51:59,680 --> 00:52:02,920
tomorrow in case you didn't just
to get a better feel of the
915
00:52:02,920 --> 00:52:05,680
different things that we'll be
discussing and evaluating.
916
00:52:05,680 --> 00:52:08,760
And I want to say that even
though this isn't your podcast,
917
00:52:08,800 --> 00:52:13,760
I promise you that there's stuff
to learn by listening to other
918
00:52:13,760 --> 00:52:17,040
podcasts and getting feedback,
like the feedback we'll be
919
00:52:17,040 --> 00:52:20,120
providing tomorrow.
So come join us 7:00 AM.
920
00:52:20,120 --> 00:52:22,960
Eastern live on all the
streaming platforms I've shared.
921
00:52:23,160 --> 00:52:25,440
If you need more information on
where to find us, go to
922
00:52:25,440 --> 00:52:31,960
podcastingmorningchat.com or
podpage.com/PMC.
923
00:52:33,000 --> 00:52:36,560
Until tomorrow, make it a great
day everybody.
924
00:52:36,840 --> 00:52:37,280
Take care.