377 - How to Get the Most from Empowered Podcasting Conference 2

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Good morning Podcasting Morning
Chat.

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Today is Friday, September 26th,
2025, and today we're streaming

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live from Empowered Podcasting
in Charlotte, NC, bringing you

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behind the scenes moments,
conference tips, and random

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chats with speakers and fellow
podcasters.

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So if you're listening live on
Clubhouse, hit the share button,

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bottom left hand side of the
screen and share it.

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However, Clubhouse lets you.
And if you're catching us live

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on YouTube or podcast, please
share this episode with a fellow

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podcaster.
And now give us about 30 seconds

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and we'll get things rolling.
Thanks for being here.

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Good morning again, podcasting,
Morning Chat.

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Thank you so much for being
here.

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I am your host, Mark Ronick, and
currently on stage with me we

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have Dr. Fay, producer Ashley
Feller, Jonathan Howard, Sid

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Meadows, Chris Vaglio, and the
one and only Dave Jackson is

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with us as well.
And he's both virtually on

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stage, but he's also here,
actually sitting right next to

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me at the Hyatt Centric here on
our first day of the Empowered

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Podcasting Conference, our
second annual conference.

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It's finally here.
I cannot believe it and I am

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thrilled to be here.
It's funny, all day yesterday I

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was super excited.
Just, you know, getting my

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packing done, which I didn't do
until yesterday, but also just

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the excitement, the enthusiasm
of others.

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I was getting so pumped up.
And then by the time I got here,

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I sat down at the bar and I was
wiped out.

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I think the adrenaline from the
day just completely took me and

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I felt really bad cuz I was, you
know, a lot of people were

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coming in and seeing me and so
excited and I was just drained.

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So I finally decided I would go
up to my room around 9930 and I

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just crashed so that I'll have
more energy for today.

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So I am excited to be here and I
know we're going to have some

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others joining us momentarily.
But first I just wanted to jump

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in.
And I mean, we can just go ahead

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and do it.
Let's just go ahead and do the

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icebreaker.
Actually, before we do, I'm just

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going to say Dr. You, did you
have anything you wanted to ask?

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I want to know about your
anxiety level and where it's at

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now compared to where it was
before you got there.

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My anxiety level actually, I was
really, like I said earlier, I

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was so chill by the time I got
here, it was almost to a fault.

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There was nothing really to do
yesterday or last night.

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We didn't, you know, because the
hotel was setting up the area

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for us and today is going to be
the day that we have all the

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rest of our stuff to set up.
And so yesterday my anxiety was

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really in check Today.
I don't even think I've had a

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minute to think about it because
all I've been focused on is

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setting up here for the
podcasting morning chat.

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So it's, you know, one step at a
time is the way I'm trying to

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take all this.
Exactly.

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Yeah, OK, cool.
All right, so let's dive in and

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I think where I want to go
first.

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Well, you know what, we have
Dave here.

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So I think I'm going to ask Dave
a couple questions first, Why

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not?
It's bright and early in the

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morning.
He'll have plenty to say this

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early in the morning, I'm sure.
So Dave, you as most people

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know, you launched School of
podcasting.

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That was in 2005 S 20 years ago.
Yeah, back in 2005.

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So what was your original vision
for it back then and how is that

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vision changed over time?
It was AI didn't know what I was

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doing.
I had no clue 0 So I was like,

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well, let's just try this.
And nobody else was doing it.

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So I was going to be like the
place to learn how to podcast,

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not knowing that there would be
a thing called John Lee Dumas

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and Cliff Ravenscraft and Daniel
J Lewis and all the other guys.

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How has it changed?
That's a good question in the

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early days and you need somebody
to always give you good

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feedback.
And they said, hey, Dave, here's

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the what we're hearing on the
street.

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The good news is you have
everything you need to learn how

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to podcast.
The bad news is you have

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everything you need to know the
podcast.

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So I had to kind of go through
and figure out, OK, let's still

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haven't done this.
I should have one way and I

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don't.
I have the I have no budget kind

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of path.
I have some budget kind of path

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and budget is not an issue path.
And if I was coaching myself, I

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would say pick A.
Lane.

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Pick a lane, yeah?
Yeah.

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What do you think that's really
been?

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Do you think that's a problem?
Do you think it's hurting your

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business?
Like if that the fact that you

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do have these three different
lanes, because I can imagine you

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can still make it work well.
Yeah, it's a matter of my

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background's in teaching, so I
think I can fix everything

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through education, which is not
always true.

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So I have when you walk in,
there's kind of a not so much a

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manual, but it's like, hey,
there are three paths, this one,

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this one and this one.
So as long as they know what it

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is, and then I'm always there to
answer any questions.

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So yeah, it's it.
And for me, what I didn't have

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back then, which I do now, is a
community.

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Because back then it was like,
here's my courses and here's me.

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And then as I didn't have a way
for people to really talk to

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each other.
And so now use a thing called

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heartbeat.
What's heartbeat?

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Heartbeat is think of it as
circle light.

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Everybody knows circle.
It was on Epsumo forever ago.

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And I was like, oh, this is just
like circle.

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And then they added courses and
I was like, oh wait a minute,

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there's a community and courses.
And then I waited about a year

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and they finally got their
courses to where I kind of

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wanted them to be.
And then they updated their

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payment system and I was like,
well, this is dumb because I was

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using a a company called Zendler
for my courses.

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And I was like, well, this is
dumb.

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I've already paid once at
Appsumo and so moving is never

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fun, but that's what I'm getting
now for the school of podcasting

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is heartbeat.
So I want to ask you, we're

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talking about these three
different lanes, kind of the

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newbies, the middle of the road,
and then these the experienced

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podcasters.
And a common question that I

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know I get, and I'm sure you get
is what's, what's a common

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mistake that new podcasters
make?

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But I actually want to ask you
what's what's a common challenge

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that you see the experienced
podcasters deal with?

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The first one I actually saw
yesterday at pod page, somebody

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was gonna, well, they're going
to launch a show called together

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Marriage.
And they spelled together TWO

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gather.
And I said, look, I used to work

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at Libsyn, and every time I said
that word, I had to spell it.

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I said, you're going to hate
yourself.

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And so I said, everybody's going
to type in TOO, you know, TOG,

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etcetera for that.
And then the experienced 1 is

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not talking to their audience
enough.

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Oh, really?
Yeah.

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And I don't know, I, I think
sometimes we put it out there

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and we don't get much feedback.
So we go, oh, well, I tried.

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You're right.
And I'm like, no, you got to be

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maybe a little more specific,
you know, give them a question

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to answer or one of the things
I'm doing next month, I was

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like, well, I'm going to drink
my own kool-aid as I just set up

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kind of a not so much a webinar,
But I was like, hey, on October

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16th, come let me know what I
could do better with my show.

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Like, let me know what I'm
doing.

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OK.
But really, I'm there to find

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out how am I annoying you in any
way?

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And to me, I always say if you
can tell me the eye color of

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your audience, you're in the
right place.

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OK.
I like that.

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So then when we talk about the
newer podcasters, what's what do

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you think is a big common
mistake that they do make?

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The one they go, oh, I never
thought of that is how are you

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going to measure your success?
And they're like, what do you

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mean?
I go, how are you going to

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measure your success?
And they look at me like I've

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got 3 heads and they go, well,
downloads.

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And I go, OK, so I'm going to
wave my magic wand.

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Poof, you have 15,000 downloads
now what are you going to do

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with them?
And they go, I, I guess I'll get

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sponsors and I might.
So that's the goal I said,

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because if you're selling your
own stuff, like I'll give you an

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example, in January, my numbers
go up because everybody and

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their brother is like, this is
the year I'm going to do a

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podcast.
And in February, much like gym

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memberships, my numbers go down
a little, but my membership goes

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up because some of those people
in January signed up.

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So I measure my success by
membership sign ups.

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So in February, if I was
measuring my success by

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downloads, I'd be on the floor
in the fetus position because

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they're nose diving.
But I don't, I do it through

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membership.
So you kind of have to know how

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am I going to measure my
success?

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Whether it's, you know, through
sponsorships or Patreon people

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or, or downloads or and then I'm
like, OK, great.

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What are you going to do with
those downloads?

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So that's the one they don't
think about, because if you

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don't get your why, I always
call it there's the why and The

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Who.
If you don't get your why, you

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burn out.
That's right.

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Yeah, I absolutely I want to
pause and see does anybody have

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any questions for Dave Dr. See
you're off mic.

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I have two questions. 1 is a fun
question and the other one is a

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little bit deeper.
So the fun question is, Dave

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happens to be kind of a sumo
Ling app.

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Sumo Ling the same as me and
Dave.

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I want to know what your last
app sumo purchase was.

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Promo amp or amp promo?
It's some sort of contest thing.

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I've read so many different, you
know, articles and things that

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any kind of contest is a way to
grow your e-mail list.

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So I can't remember if it's amp
promo or promo amp, but it's

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pretty neat.
I've got a, a contest gunning

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right now where if you subscribe
to the show, you get a point.

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If you share the show, you get a
point.

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If you subscribe to my YouTube,
you get a point.

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And then I just was playing with
it.

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So I was like, and you win a
shout out, you know, on the show

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and a link in the show notes.
So I'm just playing with it.

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But that's the last thing I've
done.

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But yeah, I I am kind of
purposely staying away from App

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Sumo 'cause it's not that they
have bad software.

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In fact, I've got some really
good deals.

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But when I get a new piece of
software, that means I have a

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learning curve to go through.
And I don't have the time right

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now to go through a learning
curve.

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Understood.
I bought humanize dot AI.

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That's the last thing I bought.
I think I'm going to return it

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though because I have I
discovered that I already have

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something that does the same
thing so but my other.

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Question, I have a better
question for you.

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What app sumo app do you not
have?

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I think that would be a better.
One that.

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Was a good question was take too
too much time to think about it.

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So, Dave, what is the lesson
that you've learned from your

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like your biggest flop that you
couldn't have learned from your

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big success?
Oh yeah, this one's fun.

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This is probably 10.
Whenever the remember there was

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a big giant tsunami in Oh yeah,
forever.

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It was well, that happened the
same week as my birthday.

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And so I'd, I prerecorded this
episode and at the time Kindles

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were really expensive and Dave
really wanted a Kindle.

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And so I, you know, prerecorded
this thing.

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Hey, it's my birthday.
If you've gotten any kind of

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value out of the show, you know,
here's a PayPal button.

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You know, it'd be great if you
could help chime in because I

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really want to get this Kindle
and then put it out.

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And then a tsunami hit and
everybody else is like, hey,

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thousands of people have died
and yeah, they need money.

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And then we need to help these
people.

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And there's Little Dave out
there going, I want a Kindle.

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You know, these people lost
their life, but I want a Kindle.

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And there was a part of me that
was like, you should probably

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not release that.
And I'm like, that's already

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scheduled.
I'm like, what's?

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And I just, it's one of those
looking back, I go, yeah, that

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00:13:02,600 --> 00:13:04,720
that was a.
Little bit of a mistake, yeah.

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00:13:07,520 --> 00:13:10,640
Hey, Billy is on stage.
Billy Thorpe, welcome to the

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00:13:10,640 --> 00:13:12,560
stage.
Did you have a question or are

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00:13:12,560 --> 00:13:15,640
you just kind of joining in the
conversation wherever you feel

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00:13:15,640 --> 00:13:18,720
like it?
I had a question for Dave.

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00:13:18,720 --> 00:13:21,920
So Dave and I had the chance to
meet and hang out at Ecam's

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00:13:21,960 --> 00:13:25,360
Creator Camp last year.
And Dave, you told me about this

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app called Volley.
Where you do some asynchronous

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00:13:28,320 --> 00:13:31,240
coaching and I'm just curious to
how it's going.

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Because I just started a little.
Community on there and a little

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test trial three month thing so
far so good, but just want to

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get some your feedback when I
left yesterday in heartbeat,

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00:13:42,680 --> 00:13:45,520
which is my community.
I'm like, hey, I'm going to be

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00:13:45,520 --> 00:13:47,680
you know at this event.
If you're there, I'd love to see

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00:13:47,680 --> 00:13:49,600
you.
I just saw Ralph shout out to

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Ralph from askralph.com and I
said, but if you want questions

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00:13:54,080 --> 00:13:56,280
and things like that, send them
to me in volley.

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The thing I love about volley is
I can send a video answer, I can

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00:14:00,120 --> 00:14:03,360
send an audio answer, I can send
a text message or a screen

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00:14:03,360 --> 00:14:05,200
share.
So when you hear Dave talk about

248
00:14:05,200 --> 00:14:09,680
unlimited coaching, you know,
when you somebody's in insert,

249
00:14:10,200 --> 00:14:11,600
you know, country, I can't
pronounce.

250
00:14:11,600 --> 00:14:14,800
Now a lot of that they're like,
I love you, Dave, but I want to

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00:14:14,800 --> 00:14:17,240
get up at 4:00 in the morning to
get on a Zoom call.

252
00:14:17,480 --> 00:14:19,520
So they'll just ask their
questions via volley.

253
00:14:19,520 --> 00:14:21,640
And the minute I get up, I
answer them back.

254
00:14:21,640 --> 00:14:24,080
So yeah, I love volley.
Pretty cool.

255
00:14:24,120 --> 00:14:28,000
And you are also with pod page.
You can't you briefly mentioned

256
00:14:28,000 --> 00:14:32,840
pod page there and I'm curious
what your day-to-day looks like

257
00:14:32,840 --> 00:14:35,680
now that you've got this, you
know, work with Pod page, you've

258
00:14:35,680 --> 00:14:38,640
got School of Podcasting and I'm
sure several other projects.

259
00:14:38,640 --> 00:14:41,120
So what's the day-to-day look
like for Dave Jackson?

260
00:14:41,360 --> 00:14:44,600
The thing I love about it, if
you hang around me, you will see

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00:14:44,600 --> 00:14:46,720
where Dave's a little ADD.
I'm a little all over the.

262
00:14:46,720 --> 00:14:50,240
Place Welcome to the club.
The tangent here and there.

263
00:14:50,640 --> 00:14:52,080
So every day is a little
different.

264
00:14:52,080 --> 00:14:55,680
It all starts off the same.
I go in, I answer tickets, I go

265
00:14:55,680 --> 00:14:57,960
out to Facebook and see if
anybody said pod page.

266
00:14:57,960 --> 00:15:00,280
I go out to Reddit and see if
anybody said pod page.

267
00:15:00,640 --> 00:15:03,600
And then from there, it's
wherever I want to go.

268
00:15:03,600 --> 00:15:06,920
So it's making videos for
YouTube, it's writing help desk

269
00:15:06,920 --> 00:15:10,320
articles, it's, you know, just
wherever you want to go.

270
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And so I love the fact that
everyday is completely

271
00:15:13,760 --> 00:15:15,160
different.
So yeah.

272
00:15:15,160 --> 00:15:18,640
And the fact that I get to work
with new podcasters, I get to

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work with experienced
podcasters, it's just fun

274
00:15:21,960 --> 00:15:24,240
hanging out that like who?
I've never heard of a show like

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00:15:24,240 --> 00:15:26,840
this.
So that's the biggest thing that

276
00:15:26,840 --> 00:15:29,440
I like just seeing.
It's just the wide, you know,

277
00:15:29,440 --> 00:15:33,280
everything from, you know,
marriage counseling to, you

278
00:15:33,280 --> 00:15:36,480
know, fitness to it's a podcast.
So it's always the ones where

279
00:15:36,480 --> 00:15:39,360
you go, wait, what's this show
about that that always catch

280
00:15:39,360 --> 00:15:43,040
your?
Eye yeah, so pod page we're big

281
00:15:43,040 --> 00:15:45,880
fans, the podcasting morning
chat, we use pod page.

282
00:15:45,880 --> 00:15:49,560
So I wanted, I was first feel
free to share anything, you

283
00:15:49,560 --> 00:15:53,120
know, a little overview of Pod
Page for our audience, but also

284
00:15:53,320 --> 00:15:56,160
anything coming up that we
should be excited about as far

285
00:15:56,160 --> 00:15:59,720
as Pod Page goes.
The tagline is we make pretty

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00:15:59,720 --> 00:16:02,920
websites for podcasters that
don't want to learn how to code.

287
00:16:03,440 --> 00:16:05,720
And so, you know, that's what we
do.

288
00:16:05,720 --> 00:16:08,000
We're in our lane.
So many people want us to be a

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00:16:08,000 --> 00:16:10,720
media host and they want us to
host e-mail and like, look,

290
00:16:10,720 --> 00:16:14,080
we're not going to beat Buzz
Brat or Captivate or MailChimp.

291
00:16:14,080 --> 00:16:16,240
Like we just tie into those
things.

292
00:16:17,400 --> 00:16:21,200
As for what's going on right
now, we're actually, instead of

293
00:16:21,200 --> 00:16:25,920
adding new features, we're
making adjustments for just to

294
00:16:25,920 --> 00:16:29,200
make things prettier, you know,
So that's kind of what's going

295
00:16:29,200 --> 00:16:31,480
on with that.
Our next webinar, in fact, we're

296
00:16:31,480 --> 00:16:33,080
going through 'cause I see this
a lot.

297
00:16:33,600 --> 00:16:36,560
We are talking about how to make
things pretty.

298
00:16:36,840 --> 00:16:38,840
Yeah.
Like I saw someone yesterday

299
00:16:39,240 --> 00:16:43,640
that had a color scheme of blue
and green and I don't know about

300
00:16:43,640 --> 00:16:47,160
you, I don't normally put those
two colors together.

301
00:16:47,160 --> 00:16:50,160
Yeah, well, green I also avoid
'cause I'm color blind.

302
00:16:50,160 --> 00:16:54,920
Red green color blind.
So we have a guy coming in,

303
00:16:54,920 --> 00:16:58,280
that's kind of that's his thing.
He's got a book out which is

304
00:16:58,280 --> 00:17:00,800
escaping my brain because it's 7
in.

305
00:17:01,000 --> 00:17:04,880
The morning, if you think of it,
we'll put it in the show notes.

306
00:17:04,880 --> 00:17:07,160
Yeah, we've got a webinar coming
up where we're going to talk

307
00:17:07,160 --> 00:17:10,319
about just basic, like how do
you make things look good and

308
00:17:10,560 --> 00:17:13,440
you know, some do's and don'ts
of, of basic graphic design.

309
00:17:13,800 --> 00:17:15,440
OK, cool.
All right.

310
00:17:15,440 --> 00:17:20,599
Well, does anyone else have any
questions for Dave before we

311
00:17:20,599 --> 00:17:22,720
continue on?
Just want to make sure.

312
00:17:23,400 --> 00:17:26,359
OK, Dave, my last question to
you and then you're welcome to

313
00:17:26,359 --> 00:17:28,079
hang.
You're welcome to take off if

314
00:17:28,079 --> 00:17:30,520
you'd like.
Can you tell us a little bit

315
00:17:30,520 --> 00:17:34,280
about your talk that's coming up
here at Empowered Podcasting?

316
00:17:34,680 --> 00:17:38,520
Yeah, we actually stole one
little bit of it, which is why

317
00:17:38,520 --> 00:17:41,480
isn't your show growing?
And one of those things is you

318
00:17:41,480 --> 00:17:46,080
got cutesy with a name, and if
they can't find you, they can't

319
00:17:46,080 --> 00:17:47,760
click you.
If they don't click you, they

320
00:17:47,760 --> 00:17:50,720
don't listen.
So Step 1, you got to be able to

321
00:17:50,720 --> 00:17:53,720
be found.
It's all about low hanging fruit

322
00:17:53,720 --> 00:17:56,200
that I've seen through my years
of podcasting.

323
00:17:56,200 --> 00:17:57,680
I'm sure you've seen them too.
Oh, yeah.

324
00:17:57,680 --> 00:18:00,640
There you go.
Oh, you don't realize that's not

325
00:18:00,640 --> 00:18:03,400
a good idea yet.
So yeah, we're talking about

326
00:18:03,400 --> 00:18:06,040
some of the low hanging fruit
and just some other things that,

327
00:18:06,600 --> 00:18:09,680
you know, the phrase I hear that
makes like a single tear will

328
00:18:09,680 --> 00:18:12,880
come out of my eye is when I
hear people go find me wherever

329
00:18:12,880 --> 00:18:15,200
you find podcasts.
Oh, you don't like that?

330
00:18:15,200 --> 00:18:16,200
No.
How come?

331
00:18:16,840 --> 00:18:20,080
'Cause I have a video on my
YouTube channel where I put in

332
00:18:20,080 --> 00:18:22,400
the exact name of someone's
show.

333
00:18:22,960 --> 00:18:26,920
And not only did it not come up,
it wasn't even close in Spotify.

334
00:18:27,160 --> 00:18:30,080
Spotify is a little worse than
Apple, Apple's a little better,

335
00:18:30,080 --> 00:18:33,200
but they're still, when I worked
at Lipsonite, people like, hey,

336
00:18:33,200 --> 00:18:36,360
like I submitted my thing to
Apple and I'm like, OK, well,

337
00:18:36,360 --> 00:18:39,400
how long ago was it thinking
they're going to say 20 minutes

338
00:18:39,400 --> 00:18:41,400
or something?
That was last week.

339
00:18:42,000 --> 00:18:44,360
And I'd be like, so I'd have,
I'd go over, I'd search for

340
00:18:44,360 --> 00:18:47,640
their show and then it wouldn't
come up and I would go, OK,

341
00:18:47,640 --> 00:18:50,680
well, I see your Christopher.
Are you Christopher?

342
00:18:50,680 --> 00:18:52,640
Are you Chris?
And then their last name or

343
00:18:52,640 --> 00:18:54,840
whatever it was.
And I'll have to type in the

344
00:18:54,840 --> 00:18:57,000
name of the podcaster to find
their show.

345
00:18:57,400 --> 00:19:00,240
So when people go find me the
number one, why is your show

346
00:19:00,240 --> 00:19:04,320
lost?
Instead, go and put a page on

347
00:19:04,320 --> 00:19:07,480
your website, whether it's slash
follow, slash subscribe,

348
00:19:07,480 --> 00:19:09,440
whatever you do and put the
links there.

349
00:19:09,440 --> 00:19:14,600
Why a 'cause now I can reinforce
my brand by saying my website.

350
00:19:14,920 --> 00:19:17,440
I give the audience an easier
member link.

351
00:19:17,440 --> 00:19:20,600
So school at
podcasting.com/follow or

352
00:19:20,600 --> 00:19:23,760
whatever you want and you get
the audience to where you want

353
00:19:23,760 --> 00:19:25,920
them to go.
So that's that's one tip.

354
00:19:25,920 --> 00:19:26,840
Right.
So I like that.

355
00:19:26,840 --> 00:19:30,480
So it's basically you're still
giving them one place to go, but

356
00:19:30,480 --> 00:19:32,880
then you're when they get there,
then they can choose from the

357
00:19:32,880 --> 00:19:34,760
different options, right?
Yeah, I love that.

358
00:19:35,080 --> 00:19:38,840
And I it you can get as crazy as
you want, whether it's, I always

359
00:19:38,840 --> 00:19:41,680
say if you have Apple and
Spotify, you got about 80% of

360
00:19:41,680 --> 00:19:43,920
the market.
But if you want to add, you

361
00:19:43,920 --> 00:19:48,520
know, overcast and Pocket Casts
and yeah, you can put I heart,

362
00:19:48,520 --> 00:19:51,000
you know, whatever you want.
Yeah, I like that.

363
00:19:51,000 --> 00:19:52,840
That's a good tip.
I'm looking forward to your

364
00:19:52,840 --> 00:19:55,200
talk.
Can I ask you please?

365
00:19:55,280 --> 00:19:56,800
Here's the fun thing I've
noticed.

366
00:19:56,800 --> 00:19:58,080
I'm going to push you out of
your comfort.

367
00:19:58,080 --> 00:20:00,200
Zone I, I like it.
I'm, I've been used to that,

368
00:20:00,200 --> 00:20:01,400
putting this whole thing
together.

369
00:20:01,760 --> 00:20:03,760
Number one, I've learned it's
Ronic, not Ronic.

370
00:20:03,760 --> 00:20:07,360
Yes.
And #2 you never plug your own

371
00:20:07,360 --> 00:20:10,160
site.
I never plug my own site, you're

372
00:20:10,160 --> 00:20:11,880
right.
I know you're a podcast

373
00:20:11,880 --> 00:20:15,160
consultant as well yeah and I at
the end I expect and like hey

374
00:20:15,160 --> 00:20:17,680
and if you need help, you're
right, you never.

375
00:20:17,680 --> 00:20:19,880
So please promote yourself
'cause you've earned it My.

376
00:20:19,880 --> 00:20:21,560
Friend, thank you, I appreciate
that.

377
00:20:21,560 --> 00:20:24,320
And you're totally right, I
don't say that I'm I'm thinking

378
00:20:24,320 --> 00:20:27,040
about when I normally sign off
and I don't recommend that

379
00:20:27,040 --> 00:20:31,800
people go to podpage.com/PMC.
So I need to do that more.

380
00:20:31,800 --> 00:20:35,640
And there was my first one.
Excellent, thank you, Dave,

381
00:20:35,640 --> 00:20:38,400
appreciate it.
And here's you're welcome to

382
00:20:38,480 --> 00:20:41,760
join in on this because, and
actually maybe I'll end it.

383
00:20:42,360 --> 00:20:45,800
My direct questions to you.
You've been going to conferences

384
00:20:45,800 --> 00:20:50,760
for a while now and I know
you're you're a fan of Pod Fest,

385
00:20:50,760 --> 00:20:53,040
especially the early days of Pod
Fest.

386
00:20:53,640 --> 00:20:56,280
What's some advice you could
give people?

387
00:20:56,280 --> 00:21:00,160
Yesterday we talked a little bit
about or two days ago we talked

388
00:21:00,160 --> 00:21:03,600
a little bit about what you
should make sure you bring to a

389
00:21:03,600 --> 00:21:05,720
conference.
Right at this time.

390
00:21:05,720 --> 00:21:08,280
I want to just ask you in
general, like what's a big one

391
00:21:08,280 --> 00:21:11,480
big piece of advice you would
give somebody attending a

392
00:21:11,480 --> 00:21:14,040
podcasting conference?
You know what, what should they

393
00:21:14,040 --> 00:21:16,240
be looking for?
What should they be doing here?

394
00:21:16,680 --> 00:21:18,960
Yeah, you get out of it what you
put into it.

395
00:21:19,400 --> 00:21:22,840
So I laughed.
I was at an event in Cleveland

396
00:21:23,240 --> 00:21:26,040
and I get my badge and the whole
9 yards and there's kind of

397
00:21:26,040 --> 00:21:29,560
people on the right hand side of
the room and I went as far left

398
00:21:29,560 --> 00:21:32,240
as you could get and I just
looked up and I'm like, what are

399
00:21:32,240 --> 00:21:33,400
you doing?
Like what?

400
00:21:33,400 --> 00:21:36,440
I know I'm kind of shy
underneath all this, but I was

401
00:21:36,440 --> 00:21:40,280
like, you know, you're not going
to make new friends over here on

402
00:21:40,280 --> 00:21:42,640
the left hand side of the room.
Everybody's over there.

403
00:21:42,640 --> 00:21:45,080
And I just kind of mentally
grabbed myself by the collar and

404
00:21:45,080 --> 00:21:46,880
like, alright, you get get over
here.

405
00:21:47,640 --> 00:21:49,440
So there's that.
I am old school.

406
00:21:49,440 --> 00:21:52,120
I got a pocket full of business
cards and breath mints.

407
00:21:52,600 --> 00:21:56,160
It dawned on me my chapstick is
upstairs because you're going to

408
00:21:56,160 --> 00:21:58,400
talk a lot and all that hot air
come out of your mouth is going

409
00:21:58,400 --> 00:22:02,600
to just bake your lips.
You know, I've got comfy shoes

410
00:22:02,600 --> 00:22:07,560
on and do your best to get some
sleep.

411
00:22:07,880 --> 00:22:10,360
There's a lot of times we like
to pretend we're, you know,

412
00:22:10,360 --> 00:22:13,880
still 23 and staying up till
3:00 and 4:00 in the morning.

413
00:22:13,880 --> 00:22:16,800
And I'm like, that's you're just
going to end up sick by the time

414
00:22:16,800 --> 00:22:17,680
you get home.
Yeah.

415
00:22:17,920 --> 00:22:20,680
So that's kind of just, that's
what you need to bring.

416
00:22:20,680 --> 00:22:24,160
And just all you have to do is
like, I could look at Jonathan

417
00:22:24,160 --> 00:22:26,680
here with his shiny blue hat on
and go, So what brings you to

418
00:22:26,680 --> 00:22:28,440
the show?
And he's like, oh, I'm a

419
00:22:28,440 --> 00:22:31,600
podcaster.
I do whatever show is etcetera.

420
00:22:32,080 --> 00:22:37,560
And the worst case scenario is
about 15 seconds into talking to

421
00:22:37,560 --> 00:22:40,520
each other, Jonathan's going to
go, yeah, we got nothing in

422
00:22:40,520 --> 00:22:41,640
common.
Nothing.

423
00:22:42,040 --> 00:22:44,080
There's no networking
opportunities here.

424
00:22:44,080 --> 00:22:46,440
There's nothing.
And you just go, OK.

425
00:22:46,440 --> 00:22:49,240
And when he gets done talking
and I do my little pitch, you

426
00:22:49,240 --> 00:22:51,320
just go, all right, we'll have a
good show and see you later.

427
00:22:51,880 --> 00:22:52,480
No harm.
No.

428
00:22:52,480 --> 00:22:53,440
Fun, right?
Yeah.

429
00:22:53,600 --> 00:22:54,640
OK.
I like that.

430
00:22:55,080 --> 00:22:59,520
So I'm going to ask all of you
here on stage with us the same

431
00:22:59,640 --> 00:23:02,320
kind of question.
If this is somebody's very first

432
00:23:02,320 --> 00:23:05,840
conference and there is somebody
here that it's their very first

433
00:23:05,840 --> 00:23:08,200
conference sitting across the
room that we're out over there,

434
00:23:08,840 --> 00:23:12,240
what's one piece of advice you'd
give them besides items to

435
00:23:12,240 --> 00:23:13,920
bring?
Because we talked about that the

436
00:23:13,920 --> 00:23:17,000
other day, Sid, if you don't
mind, I'm going to come to you.

437
00:23:17,080 --> 00:23:20,160
I think you're in route to the
airport right now, if not

438
00:23:20,160 --> 00:23:22,320
already there, but I'm going to
come to you again.

439
00:23:22,320 --> 00:23:25,320
As I said the other day, as
somebody who attends different

440
00:23:25,320 --> 00:23:28,320
conferences, not a lot of
podcasting ones, but you're

441
00:23:28,320 --> 00:23:31,720
working on that, what's a piece
of advice that you'd give to a

442
00:23:31,720 --> 00:23:33,600
newbie?
Good morning, everybody.

443
00:23:33,600 --> 00:23:37,040
Yes, I am on my way to the
airport, probably about 25

444
00:23:37,040 --> 00:23:39,160
minutes away.
So yeah, I'm looking forward to

445
00:23:39,160 --> 00:23:41,680
seeing all of you guys.
I get them out.

446
00:23:42,080 --> 00:23:45,280
I land around 12:30 so I should
be at the hotel maybe by 1:00 or

447
00:23:45,280 --> 00:23:46,840
1:30.
So that means you're going to

448
00:23:46,840 --> 00:23:49,480
probably miss my workshop.
That's fine, Sid.

449
00:23:49,480 --> 00:23:50,960
I'll, I'll, I'll be OK.
Yeah.

450
00:23:50,960 --> 00:23:53,520
I'm going to miss.
I'm going to miss Jonathan's

451
00:23:53,520 --> 00:23:55,160
too.
Jonathan is rolling.

452
00:23:55,160 --> 00:23:57,520
He's rolling his eyes over
across the room here.

453
00:23:59,120 --> 00:24:01,640
Well.
Had I checked the schedule

454
00:24:01,640 --> 00:24:05,520
before I booked my flights,
which I did not do, I could have

455
00:24:05,520 --> 00:24:08,520
come yesterday and I didn't
check the schedule.

456
00:24:08,520 --> 00:24:11,320
So you know, hey, formation,
formation.

457
00:24:11,960 --> 00:24:14,520
So I mean, the case of advice
that I would give to somebody

458
00:24:14,520 --> 00:24:18,160
that's coming for the first time
is just meet as many people as

459
00:24:18,160 --> 00:24:21,280
you possibly can meet.
You never know in meeting

460
00:24:21,280 --> 00:24:25,520
somebody what a connection might
develop, not necessarily while

461
00:24:25,520 --> 00:24:29,400
you're there, but imagine what
might happen three months or six

462
00:24:29,400 --> 00:24:31,320
months down the road and
something comes up and you go,

463
00:24:31,320 --> 00:24:34,840
oh, I remember I needed help
with this and I remember meeting

464
00:24:34,840 --> 00:24:37,040
somebody who does that and who
was that that did that.

465
00:24:37,040 --> 00:24:39,960
And like, I would just meet as
many people as you could

466
00:24:39,960 --> 00:24:43,320
possibly meet and make as many
connections and, you know, build

467
00:24:43,320 --> 00:24:45,480
your own ecosystem, build your
own community.

468
00:24:45,480 --> 00:24:49,160
So I love to make the comments
that somebody said about how to

469
00:24:49,160 --> 00:24:51,240
greet, you know, how to greet
and meet somebody for the first

470
00:24:51,240 --> 00:24:53,520
time.
But I mean, I think it's as meet

471
00:24:53,520 --> 00:24:55,400
as many people as you possibly
can.

472
00:24:56,040 --> 00:24:57,080
Love that.
Yeah.

473
00:24:57,080 --> 00:25:00,600
And I think a conference like
this one makes that a lot easier

474
00:25:00,600 --> 00:25:03,680
to do right.
We're going to have well over

475
00:25:03,680 --> 00:25:06,840
100 people here.
And I think that that is for me,

476
00:25:06,840 --> 00:25:10,120
that is such a sweet spot.
Like this is the whole reason

477
00:25:10,120 --> 00:25:13,720
why I started a conference in
the 1st place was to create a

478
00:25:13,720 --> 00:25:17,280
space where we could all really
get to know each other, not just

479
00:25:17,280 --> 00:25:19,640
learn from each other, but also
get to know each other.

480
00:25:19,920 --> 00:25:23,160
I think that, you know, as far
as networking goes that it's so

481
00:25:23,560 --> 00:25:25,400
valuable to have a smaller
group.

482
00:25:25,400 --> 00:25:29,720
So I think in what I would
wanted to say also, and I, I

483
00:25:29,720 --> 00:25:32,680
hope more people who are here
are hearing this.

484
00:25:33,360 --> 00:25:37,400
If you are in that room and you
see a guy on the left side of

485
00:25:37,400 --> 00:25:41,320
the room by themselves kind of
looking around, please grab

486
00:25:41,320 --> 00:25:43,560
them, pull them over, wave them
over.

487
00:25:43,560 --> 00:25:45,240
Hey, come on over, come talk
with us.

488
00:25:45,240 --> 00:25:46,600
Let's, let's get to know each
other.

489
00:25:46,880 --> 00:25:49,800
I think that is so important.
And sometimes we do get so

490
00:25:49,800 --> 00:25:52,880
engrossed in our, our
conversations with people that

491
00:25:53,080 --> 00:25:55,800
we aren't stopping to look
around to see if anybody else

492
00:25:55,800 --> 00:25:58,120
could use another person to chat
with.

493
00:25:58,400 --> 00:26:00,920
So I encourage that whether
you're at this conference or any

494
00:26:00,920 --> 00:26:03,000
conference, if you see see
somebody who's kind of looking a

495
00:26:03,000 --> 00:26:05,120
little lost, grab them and just
say hello.

496
00:26:05,120 --> 00:26:08,040
And that that's going to make a
huge difference in their

497
00:26:08,040 --> 00:26:11,720
experience at a conference.
I'd add one more thing to that.

498
00:26:11,720 --> 00:26:15,000
So either before you go to bed
at night or first thing in the

499
00:26:15,000 --> 00:26:18,720
morning, when you get up the
next morning, right down, like

500
00:26:18,720 --> 00:26:22,200
the names of the people that you
met and little keywords about

501
00:26:22,200 --> 00:26:24,600
that person.
Like I met Dave, he's a

502
00:26:24,600 --> 00:26:27,520
podcasting coach.
He lives in, I forget where Dave

503
00:26:27,520 --> 00:26:30,800
lives, but just little keywords
like that to help you remember,

504
00:26:31,080 --> 00:26:33,080
you know, we talked yesterday
about the business cards.

505
00:26:33,080 --> 00:26:34,800
I mean, you can take a picture
of the business cards.

506
00:26:34,800 --> 00:26:37,160
If they you can write notes on
them, that's great.

507
00:26:37,160 --> 00:26:40,240
But grab your journal or grab
your notes app in your phone and

508
00:26:40,240 --> 00:26:43,760
put the person's name down in a
few little keywords so that'll

509
00:26:43,760 --> 00:26:47,120
help you remember who that
person was and maybe even what

510
00:26:47,120 --> 00:26:49,600
you talked about.
Especially if you meet a lot of

511
00:26:49,600 --> 00:26:52,240
people, you're going to get
confused about who is who and

512
00:26:52,480 --> 00:26:54,680
that kind of stuff.
So, you know, do something to

513
00:26:54,680 --> 00:26:58,320
write it down either the day
after, like the end of the day

514
00:26:58,320 --> 00:27:00,520
or first thing the next morning.
Because if you don't do it that

515
00:27:00,520 --> 00:27:04,080
soon, you're going to forget it.
Yeah, and that's similar to a

516
00:27:04,080 --> 00:27:07,320
tip that Jonathan you shared the
other day in the sense take,

517
00:27:07,320 --> 00:27:10,400
take a selfie with the people
that you're meeting cuz then you

518
00:27:10,400 --> 00:27:13,000
got to face.
And then as I was sharing the

519
00:27:13,000 --> 00:27:15,880
other day, when you take that
picture, if you have an iPhone

520
00:27:15,880 --> 00:27:19,520
anyway, you can just tap and
swipe up on the picture.

521
00:27:19,640 --> 00:27:22,240
And then there's a little area
where you can type a note.

522
00:27:22,600 --> 00:27:25,160
So you could put the person's
name and something maybe about

523
00:27:25,160 --> 00:27:27,520
the conversation that you had
with them so that when you

524
00:27:27,520 --> 00:27:30,680
follow up with them, you have a
little chunk that you could

525
00:27:30,920 --> 00:27:34,520
reference, reference back to
when you're making that not

526
00:27:34,520 --> 00:27:37,240
introduction, when you're making
that reconnecting with them

527
00:27:37,240 --> 00:27:39,120
again.
That's a great tip.

528
00:27:39,120 --> 00:27:42,640
Thank you, Sid.
And we have Jason Zircon on

529
00:27:42,640 --> 00:27:45,560
stage and he's floating around
here somewhere in in the

530
00:27:45,560 --> 00:27:49,120
facility.
Jason, I wanted to go to you

531
00:27:49,320 --> 00:27:53,280
because Jason, I just want to
make it very clear if I haven't

532
00:27:53,280 --> 00:27:58,360
before, Jason's been a huge part
of this conference and making it

533
00:27:58,360 --> 00:28:01,800
happen, especially when it comes
to the speakers.

534
00:28:01,800 --> 00:28:04,800
I mean, not only has he been
working with all the speakers,

535
00:28:05,040 --> 00:28:09,520
but he helped curate the
speakers and the schedule, and

536
00:28:09,520 --> 00:28:12,880
he also helped keep me sane
throughout a lot of this.

537
00:28:13,200 --> 00:28:15,800
And Jason, I was curious if you
wouldn't mind sharing a little

538
00:28:15,800 --> 00:28:17,760
bit about your experience
putting this together.

539
00:28:17,760 --> 00:28:22,040
And you are welcome to share
what was the most challenging

540
00:28:22,040 --> 00:28:26,880
thing working with me.
I am open and you are welcome to

541
00:28:26,880 --> 00:28:29,840
share whatever you'd like.
Well, I think the first thing we

542
00:28:29,840 --> 00:28:31,800
need to address is where's my
hazard pay?

543
00:28:32,080 --> 00:28:36,680
For all this.
Because that was honestly, I

544
00:28:36,680 --> 00:28:39,120
think, you know, one of the
reasons why, you know, having

545
00:28:39,120 --> 00:28:42,600
attended the event last year and
seeing how everything unfolded.

546
00:28:42,600 --> 00:28:45,280
I've done event planning in the
past, not to a large degree, but

547
00:28:45,280 --> 00:28:47,880
to enough to enough to see that
there was a couple things that I

548
00:28:47,880 --> 00:28:50,360
felt we could have done more
efficiently, which was one of

549
00:28:50,360 --> 00:28:54,560
the big reasons I wanted to get
involved and and help make #2 as

550
00:28:54,560 --> 00:28:56,920
successful as possible.
So.

551
00:28:57,360 --> 00:28:58,920
I.
Think the laxative would help

552
00:28:58,920 --> 00:29:02,360
with that?
Maybe, maybe, I mean the was our

553
00:29:02,360 --> 00:29:04,720
official has gotten to the point
where we might need those.

554
00:29:04,720 --> 00:29:06,880
So keep, you know, keep those on
standby.

555
00:29:06,880 --> 00:29:09,440
Sorry, I try to avoid the
bathroom humor, but when you say

556
00:29:09,440 --> 00:29:11,760
something like #2 it just makes
me go there.

557
00:29:11,760 --> 00:29:15,920
Sorry your.
Jacobson bed head is showing, I

558
00:29:15,920 --> 00:29:18,520
know.
We, we have fun here, darling.

559
00:29:19,840 --> 00:29:24,240
But no, overall, I think that
anybody that hasn't done

560
00:29:24,680 --> 00:29:27,840
anything of this magnitude, you
just don't understand the work

561
00:29:27,840 --> 00:29:29,360
that goes into a behind the
scenes.

562
00:29:29,360 --> 00:29:31,920
There's so many moving parts and
there's so many people that need

563
00:29:31,920 --> 00:29:34,600
to contribute to make things
come together.

564
00:29:34,840 --> 00:29:38,080
So there are times for all of us
that things get a little bit

565
00:29:38,080 --> 00:29:40,480
stressful and we question what
the hell are we doing?

566
00:29:40,520 --> 00:29:44,000
Why are we even doing this?
Because it sometimes seems like

567
00:29:44,000 --> 00:29:46,240
there's never going to be light
at the end of that tunnel.

568
00:29:46,480 --> 00:29:50,000
But I think it and at those
times, that's where it requires

569
00:29:50,000 --> 00:29:52,440
somebody else to step in and
say, look, we're going to be all

570
00:29:52,440 --> 00:29:53,680
right, here's what we need to
do.

571
00:29:53,680 --> 00:29:55,720
We're going to keep this on
track back and then he can bring

572
00:29:55,720 --> 00:29:57,560
that person back from the
darkness.

573
00:29:57,880 --> 00:30:00,560
And I think we were all there at
some point in the planning of

574
00:30:00,560 --> 00:30:02,200
this.
But now as we got to the last

575
00:30:02,200 --> 00:30:05,440
couple of weeks, pretty much
like we had talked about but

576
00:30:05,440 --> 00:30:07,960
just weren't seeing come to
fruition, it was all starting to

577
00:30:07,960 --> 00:30:10,320
click.
People are starting to really

578
00:30:10,320 --> 00:30:12,400
get pumped up.
We had our all of our great

579
00:30:12,400 --> 00:30:15,920
speakers starting to share more
about the event and behind the

580
00:30:15,920 --> 00:30:17,400
scenes.
We were able to see the ticket

581
00:30:17,400 --> 00:30:20,680
sales start to come in and we're
looking at a great event ahead.

582
00:30:20,680 --> 00:30:25,800
So I would say, Mark, it's not
that it was anything negative in

583
00:30:25,800 --> 00:30:27,880
in working with you.
Like I said, just planning

584
00:30:27,880 --> 00:30:31,120
events is huge and there's so
much to it.

585
00:30:31,120 --> 00:30:34,840
But at the end of the day, when
you get to see it all unfold, it

586
00:30:34,840 --> 00:30:37,800
makes it all worth it.
Yeah, I literally think I've

587
00:30:37,800 --> 00:30:41,120
gone through every emotion
possible while planning this

588
00:30:41,120 --> 00:30:46,000
event and Jason has definitely
has kept me sane throughout it.

589
00:30:46,000 --> 00:30:49,560
And Full disclosure, I mean,
there had been a couple of times

590
00:30:49,560 --> 00:30:53,240
where I went to Jason and I
said, listen, if things don't

591
00:30:53,240 --> 00:30:56,560
turn around and I had specific
things, but if things don't turn

592
00:30:56,560 --> 00:30:58,600
around, I don't think we're
going to do this.

593
00:30:58,600 --> 00:31:01,600
Like I was ready to cancel or
postpone a couple of times

594
00:31:02,000 --> 00:31:06,280
because, you know, being again
completely transparent, I think

595
00:31:06,280 --> 00:31:11,520
maybe about, I'd say six weeks
ago, 6 to 8 weeks ago, I mean,

596
00:31:11,520 --> 00:31:13,800
we probably only had 20 ticket
sales.

597
00:31:14,360 --> 00:31:18,640
And that was where I was like,
OK, I think we got to cut this

598
00:31:18,640 --> 00:31:21,080
off because I was totally
nervous.

599
00:31:21,080 --> 00:31:23,200
Like, what if that's all we end
up with?

600
00:31:23,200 --> 00:31:25,760
And I have all these speakers
and all these people flying in

601
00:31:26,040 --> 00:31:28,600
and there's 20 people, which
again, those 20 people are

602
00:31:28,600 --> 00:31:32,600
valuable and great to have here.
But the expectation, I think, of

603
00:31:32,600 --> 00:31:34,520
others was a lot bigger than
that.

604
00:31:34,800 --> 00:31:36,440
So I was really worried about
it.

605
00:31:36,440 --> 00:31:40,360
And of course, like everyone
told me and like last year, we

606
00:31:40,360 --> 00:31:44,400
had a huge surge come end of
August and then into September,

607
00:31:44,880 --> 00:31:48,600
everything fell into place, you
know, And so all this Gray hair

608
00:31:48,600 --> 00:31:52,360
that I got was for nothing
because it all ended up working

609
00:31:52,360 --> 00:31:53,440
out.
And now we're, like I said

610
00:31:53,440 --> 00:31:56,160
earlier, we're going to have
well over 100 people here.

611
00:31:56,440 --> 00:32:00,200
And it it all does work out.
It's just, unfortunately, people

612
00:32:00,200 --> 00:32:03,360
are very last minute.
I'm convinced there's not much I

613
00:32:03,360 --> 00:32:06,440
can do about that.
Yeah.

614
00:32:06,720 --> 00:32:08,040
Yeah.
So thank you for keeping me

615
00:32:08,040 --> 00:32:09,640
sane, Jason.
I appreciate you.

616
00:32:10,240 --> 00:32:12,320
Appreciate the even the
opportunity just to be a part of

617
00:32:12,320 --> 00:32:14,280
this.
I think it's going to be 1 hell

618
00:32:14,280 --> 00:32:16,240
of a weekend.
And for those that are already

619
00:32:16,240 --> 00:32:18,880
here, I think they've already
experienced that somewhat.

620
00:32:18,880 --> 00:32:21,600
We had some people already
gathered in networking last

621
00:32:21,600 --> 00:32:22,400
night.
Yep.

622
00:32:22,720 --> 00:32:24,760
And that's just going to
continue to roll this weekend.

623
00:32:24,760 --> 00:32:26,520
So I'm really looking forward to
what we have in store.

624
00:32:26,920 --> 00:32:32,320
And Jason, you are the owner of
Bomb Track Media and I wanted to

625
00:32:32,320 --> 00:32:36,000
to see anything exciting coming
up on the horizon for you.

626
00:32:36,000 --> 00:32:39,960
Bomb Track Media your podcast.
You have, there's actually a

627
00:32:39,960 --> 00:32:44,320
couple big things in the works
that at this early juncture of

628
00:32:44,320 --> 00:32:47,120
those endeavors, I can't fully
talk about them because

629
00:32:47,120 --> 00:32:51,320
honestly, I've been in Charlotte
all week and I think that's

630
00:32:51,320 --> 00:32:53,120
probably the bigger piece of
news.

631
00:32:53,120 --> 00:32:55,120
And I guess this will be the
first time I've really gone

632
00:32:55,120 --> 00:32:59,080
fully public with this news that
I've been contemplating A

633
00:32:59,080 --> 00:33:02,280
relocation to Charlotte pretty
much since last year's

634
00:33:02,280 --> 00:33:04,800
conference.
Just being down here and feeling

635
00:33:04,800 --> 00:33:06,880
the vibe of the city.
And I've got some good friends

636
00:33:06,880 --> 00:33:09,040
down here, Megan Shields being
one of them.

637
00:33:09,040 --> 00:33:11,920
Her husband Matt, have been very
adamant about me moving down

638
00:33:11,920 --> 00:33:15,880
here.
And I used this week to really

639
00:33:15,880 --> 00:33:17,480
try to push me in the right
direction.

640
00:33:17,480 --> 00:33:20,640
And I took some meetings and
just got to explore some of the

641
00:33:20,640 --> 00:33:22,520
city.
And I think it's going to

642
00:33:22,520 --> 00:33:24,520
happen.
I'm looking at early 2026,

643
00:33:24,520 --> 00:33:27,120
probably getting my ass out.
So I'm bringing my talents to

644
00:33:27,120 --> 00:33:30,320
Charlotte, as they say.
That's probably the bigger piece

645
00:33:30,320 --> 00:33:32,240
of news within Bomb Track Media,
though.

646
00:33:32,240 --> 00:33:35,120
I've got a couple new directions
that I want to go with things.

647
00:33:35,120 --> 00:33:39,240
I've actually been plotting a
new podcast that I'm very, very

648
00:33:39,240 --> 00:33:41,920
excited to bring about.
It's I can get, I don't want to

649
00:33:41,920 --> 00:33:44,200
get too much into the details of
it, but you'll have to bring me

650
00:33:44,200 --> 00:33:47,440
back when the stuff's ready to
go because I've talked to a few

651
00:33:47,440 --> 00:33:49,520
people about what this show's
going to be and they're like,

652
00:33:49,520 --> 00:33:53,320
whoa, yeah, you got to do that.
So there's that.

653
00:33:53,320 --> 00:33:55,800
And then I'm going to start
working on a project where I can

654
00:33:55,800 --> 00:33:57,880
train others to be podcast
managers.

655
00:33:58,640 --> 00:34:01,640
So if they want to make some
extra money making podcasts,

656
00:34:01,640 --> 00:34:04,280
then I'll give them the tools
that I've used and they could

657
00:34:04,280 --> 00:34:05,560
build a little business of their
own.

658
00:34:05,840 --> 00:34:09,239
So a lot of moving parts there
and a lot to that out before I

659
00:34:09,239 --> 00:34:11,880
fully dive in.
But that's pretty much State of

660
00:34:11,880 --> 00:34:13,320
the Union for what's happening
right now.

661
00:34:13,320 --> 00:34:14,880
I love it.
We'll come back when you can

662
00:34:14,880 --> 00:34:17,560
tell us more.
And yeah, we we'd love to talk

663
00:34:17,560 --> 00:34:18,800
about it and hear more about
that.

664
00:34:18,800 --> 00:34:21,159
And again, thank you, Jason, for
everything.

665
00:34:21,159 --> 00:34:24,280
I appreciate you very much and
all that you did.

666
00:34:25,360 --> 00:34:28,159
So thank you, I'm happy to help
and looking forward to what we

667
00:34:28,159 --> 00:34:29,960
got in store my friend.
Yes, indeed.

668
00:34:30,000 --> 00:34:34,960
And Jonathan Howard, another big
help for all of this, making all

669
00:34:34,960 --> 00:34:37,800
of this happen.
Thank you Jonathan, and good to

670
00:34:37,800 --> 00:34:41,920
have you here in person as well.
Anything.

671
00:34:41,920 --> 00:34:46,040
How was your evening last night?
I know you called it an earlier

672
00:34:46,040 --> 00:34:49,480
evening 'cause you wanted to go
practice your presentation, your

673
00:34:49,480 --> 00:34:51,320
workshop.
So how did everything go last

674
00:34:51,320 --> 00:34:53,400
night?
Everything went well last night.

675
00:34:53,400 --> 00:34:58,080
I'm happy to be here and good to
drop in last night, see people

676
00:34:58,080 --> 00:35:00,520
coming in already.
Although for me that was already

677
00:35:00,520 --> 00:35:02,800
a lot of people.
So I'll be hiding in the corner

678
00:35:02,800 --> 00:35:05,240
crying somewhere.
But you know, it'll be good.

679
00:35:05,600 --> 00:35:09,600
But I know it was good and I got
to go do my presentation like

680
00:35:09,600 --> 00:35:12,160
four more times because I'm that
crazy.

681
00:35:12,560 --> 00:35:16,360
And yeah, enjoying enjoying
Charlotte already.

682
00:35:16,360 --> 00:35:17,760
Have you been here before to
Charlotte?

683
00:35:18,640 --> 00:35:21,080
A long, long time ago.
OK, yeah, cool.

684
00:35:21,160 --> 00:35:23,000
Well, maybe you'll get the bug
too.

685
00:35:24,000 --> 00:35:27,760
Jason, I know has been, like he
said, it's ever since he was

686
00:35:27,760 --> 00:35:30,120
here last year.
He was like, hmm, this place is

687
00:35:30,120 --> 00:35:31,880
pretty nice.
I could see living here.

688
00:35:31,880 --> 00:35:34,680
And I guess that sealed the deal
this past week for Jason.

689
00:35:35,160 --> 00:35:36,680
Well, Jonathan, it's great to
have you here.

690
00:35:36,680 --> 00:35:40,320
And I see Janae is on stage.
Janae, have you arrived?

691
00:35:40,320 --> 00:35:42,320
Are you in town?
Good morning.

692
00:35:42,320 --> 00:35:44,720
Yes, I have arrived.
I am in town.

693
00:35:45,360 --> 00:35:48,840
I got in at 1:00 AM last night.
Oh, but excited for this.

694
00:35:48,840 --> 00:35:51,800
Yes.
And Janae that you got a hotel

695
00:35:51,800 --> 00:35:55,280
room.
Janae texted me.

696
00:35:55,280 --> 00:35:58,760
He texted me last night and said
on his way here and said, oh you

697
00:35:58,760 --> 00:36:00,680
know what?
I think I forgot to get a room.

698
00:36:02,600 --> 00:36:04,680
But it all worked out.
They made it pretty easy.

699
00:36:05,240 --> 00:36:07,880
Yes, they made it pretty easy.
Good, good.

700
00:36:07,880 --> 00:36:12,400
And Janaid is also just for
people to know he's a huge, been

701
00:36:12,400 --> 00:36:15,640
a huge help here trying to help
us with everything from finding

702
00:36:15,640 --> 00:36:17,680
sponsors to recruiting
attendees.

703
00:36:17,880 --> 00:36:21,320
And maybe one of the biggest
things he's doing is he is

704
00:36:21,320 --> 00:36:26,360
donating his time, he's setting
up all the video audio for all

705
00:36:26,360 --> 00:36:28,680
the different presentations and
workshops.

706
00:36:28,680 --> 00:36:31,880
And so we were, we'll be
capturing everything that's

707
00:36:31,880 --> 00:36:33,920
going on here.
And then we will have that

708
00:36:33,920 --> 00:36:36,480
available for attendees and non
attendees.

709
00:36:36,480 --> 00:36:40,320
People who couldn't be here will
have that content available for

710
00:36:40,320 --> 00:36:42,480
them shortly after this is all
over.

711
00:36:42,480 --> 00:36:45,160
So Janae, that was such a huge
help.

712
00:36:45,160 --> 00:36:48,280
I appreciate you.
And how much equipment do you

713
00:36:48,280 --> 00:36:49,240
have?
What did you get?

714
00:36:50,040 --> 00:36:53,840
We've got about 6 cameras,
couple of microphones, some

715
00:36:53,840 --> 00:36:58,880
lights, lots of support
equipment, that whole trunk full

716
00:36:58,880 --> 00:37:00,560
of stuff.
Are you even?

717
00:37:00,560 --> 00:37:03,280
Did you get a Rd. caster pro for
this too?

718
00:37:03,880 --> 00:37:04,880
I can't.
We don't need to.

719
00:37:04,880 --> 00:37:07,520
OK.
Yeah, we don't need to because

720
00:37:07,840 --> 00:37:10,800
all the audio and everything is
getting recorded on the A10.

721
00:37:11,160 --> 00:37:14,040
OK, wow.
So this will be a really

722
00:37:14,040 --> 00:37:18,440
professional setup.
Thanks to Janae and Janae that

723
00:37:18,440 --> 00:37:19,800
that was one other question for
you.

724
00:37:19,800 --> 00:37:25,240
I didn't know which company name
to promote for you here because

725
00:37:25,240 --> 00:37:27,840
I know you have humble zone.
You have a couple others.

726
00:37:27,840 --> 00:37:30,840
What which let's give you a
plug, an official plug.

727
00:37:30,920 --> 00:37:33,520
Please share your business name
and what you do.

728
00:37:34,280 --> 00:37:38,320
Home studio masters, What I've
been doing with helping others

729
00:37:38,320 --> 00:37:42,240
set up studios stuff.
I do a video camera, you know,

730
00:37:42,520 --> 00:37:46,880
all the things that make you
look beautiful on video.

731
00:37:46,880 --> 00:37:50,840
And I was looking at your post
yesterday on LinkedIn about how

732
00:37:51,200 --> 00:37:53,880
podcasts are still Audi first,
right?

733
00:37:53,880 --> 00:37:58,320
So I made a comment that video
is great to attract new

734
00:37:58,320 --> 00:38:01,440
audiences to your podcast and
that's where it helped.

735
00:38:02,080 --> 00:38:03,120
That's awesome.
Yeah.

736
00:38:03,120 --> 00:38:06,520
And I, you know, obviously I am
a big fan of video.

737
00:38:06,560 --> 00:38:10,800
I I go live on YouTube in the
mornings and I do believe

738
00:38:10,800 --> 00:38:12,680
there's a place for it.
And I think really what I was

739
00:38:12,680 --> 00:38:16,160
saying there was from some of a
conversation that we had, which

740
00:38:16,160 --> 00:38:23,360
is I, I don't ever think video
will go get ahead of audio until

741
00:38:23,760 --> 00:38:29,720
it's easier for people to do and
it's as affordable as audio to

742
00:38:29,720 --> 00:38:32,360
do.
So yes, of course it's on the

743
00:38:32,360 --> 00:38:35,200
rise.
And as far in this space, it's

744
00:38:35,200 --> 00:38:37,760
on the rise and you can't deny
it.

745
00:38:37,760 --> 00:38:41,280
But I just went it, it's almost
nails on a chalkboard for me.

746
00:38:41,280 --> 00:38:44,320
When I hear people saying, you
know, video first, you have to

747
00:38:44,320 --> 00:38:48,080
have video, video first.
It it's just, I think it's

748
00:38:48,080 --> 00:38:49,320
really an agenda.
Yeah.

749
00:38:49,320 --> 00:38:52,640
Dave is showing me the nails on
the chalkboard gesture.

750
00:38:52,960 --> 00:38:55,920
Yeah, it's it's frustrating.
Dave, any thoughts you want to

751
00:38:55,920 --> 00:38:57,600
add to that?
Yeah.

752
00:38:58,440 --> 00:38:59,480
Oh, good.
I'm unmuted.

753
00:38:59,760 --> 00:39:01,200
Yeah.
Here's you Ready for a story.

754
00:39:01,200 --> 00:39:05,760
Yeah, I'll do it quick.
Bill Maher launches Club Random.

755
00:39:05,880 --> 00:39:08,720
He's at Libsyn.
We have to twist his arm.

756
00:39:08,880 --> 00:39:11,280
Bill, you got to do audio.
Don't want to do audio.

757
00:39:12,080 --> 00:39:17,240
Long story short, Bill hires APR
person only promotes the video.

758
00:39:18,360 --> 00:39:21,800
The audio outperforms the video
15 to one.

759
00:39:21,880 --> 00:39:24,560
Wow, yeah.
How long ago was this?

760
00:39:24,720 --> 00:39:27,840
Just curious.
Year and a half ago, something

761
00:39:27,840 --> 00:39:30,400
like that, yeah.
And so when I hear people, same

762
00:39:30,400 --> 00:39:33,760
thing, you have to do video, I
go, not every book needs to be a

763
00:39:33,760 --> 00:39:36,560
movie.
And it just drives me nuts when

764
00:39:36,560 --> 00:39:41,480
I find somebody with a great
idea and I go, well, what's

765
00:39:41,480 --> 00:39:42,760
stopping you from doing that
podcast?

766
00:39:42,760 --> 00:39:44,520
And they go, I don't want to do
video.

767
00:39:45,040 --> 00:39:46,480
And I go, you don't have to do
video.

768
00:39:46,480 --> 00:39:48,760
And they go, no, everybody says
I have to do video.

769
00:39:48,760 --> 00:39:51,440
And I go, everybody has a name,
it's called YouTube.

770
00:39:51,800 --> 00:39:52,960
And of course they want you to
do.

771
00:39:52,960 --> 00:39:54,920
Video and Spotify.
And Spotify, yeah.

772
00:39:55,200 --> 00:39:59,520
So that's I'm with you when I
hear the whole it has to be

773
00:39:59,520 --> 00:40:01,400
video go.
No, no it doesn't.

774
00:40:01,640 --> 00:40:06,760
Do you agree with me that if
video becomes as affordable,

775
00:40:06,760 --> 00:40:11,240
easier entry, do you think it
could take over audio in

776
00:40:11,240 --> 00:40:12,200
podcasting?
No.

777
00:40:12,680 --> 00:40:17,560
It's theatre of the mind.
No, I don't care if it's in 8K16

778
00:40:17,560 --> 00:40:19,600
K.
Nothing beats theatre of the

779
00:40:19,600 --> 00:40:21,640
mind.
Yeah, I'm with you there.

780
00:40:21,640 --> 00:40:23,840
I'm with you.
There, so we'll please prove me

781
00:40:23,840 --> 00:40:27,000
wrong.
But if that's the case, why is

782
00:40:27,000 --> 00:40:30,680
there still radio you know?
Yeah, and television, We could

783
00:40:30,680 --> 00:40:32,800
make an argument.
Television's more popular than

784
00:40:32,800 --> 00:40:35,160
radio these days, right?
But.

785
00:40:35,560 --> 00:40:39,440
I mean, it could, but right now
I'm like, I love the fact that

786
00:40:39,560 --> 00:40:42,680
I, I don't have to shave that I
can, you know, be in buying

787
00:40:42,680 --> 00:40:45,520
pyjamas and all that stuff.
There's and like you said in the

788
00:40:45,520 --> 00:40:47,760
cost and the price.
And I always say, look, I'm not

789
00:40:48,080 --> 00:40:50,440
anti YouTube.
If you've got the budget and the

790
00:40:50,440 --> 00:40:53,760
time and the need, 'cause when
you, when you make a YouTube

791
00:40:53,760 --> 00:40:57,440
channel, you're starting YouTube
and congratulations, you're now

792
00:40:57,440 --> 00:40:59,600
going to the University of
algorithm.

793
00:40:59,680 --> 00:41:02,280
And in the same way, when you
build a website, you're also

794
00:41:02,280 --> 00:41:06,320
going to the University of SEO.
So it's always another thing.

795
00:41:06,320 --> 00:41:08,320
And a lot of people like, oh,
it's the same thing.

796
00:41:08,320 --> 00:41:11,280
I just, you know, talking to the
camera and I'm done.

797
00:41:11,280 --> 00:41:16,360
And I'm like no.
Yeah, Thank you, Dave.

798
00:41:16,360 --> 00:41:19,000
And all right, look, we have
about 15 minutes left.

799
00:41:19,040 --> 00:41:20,680
Oh, Dr. Did you want to ask
something?

800
00:41:22,080 --> 00:41:28,600
I did so Dave, when you tell
them that, you know, audio is is

801
00:41:29,280 --> 00:41:33,800
really a great choice and they
come back at you with but

802
00:41:33,800 --> 00:41:38,600
discovery day discovery, what is
it that you come back and tell

803
00:41:38,600 --> 00:41:41,280
them?
I say, well, tell me about this

804
00:41:41,280 --> 00:41:44,640
algorithm and they go, well,
it's, it knows everything about

805
00:41:44,640 --> 00:41:46,960
you.
It you know, it's Google, so it

806
00:41:46,960 --> 00:41:49,640
follows you and and then it
recommends things you like.

807
00:41:50,040 --> 00:41:51,520
And I go, oh, I have one of
those.

808
00:41:51,920 --> 00:41:54,680
His name is Doug and he's my
older brother.

809
00:41:54,760 --> 00:41:57,840
And if my older brother says,
oh, this is right up your alley,

810
00:41:58,160 --> 00:42:02,040
you got to watch this out.
And he recommended, it's

811
00:42:02,040 --> 00:42:06,040
something in Bash, it's on
Netflix, it's a it's a lawyer

812
00:42:06,040 --> 00:42:08,600
show, but they're really
sarcastic and blah, blah, blah.

813
00:42:08,880 --> 00:42:13,560
And I absolutely love it.
So 70% of podcasts are

814
00:42:13,560 --> 00:42:16,720
discovered via word of mouth via
Jacobs Media.

815
00:42:16,720 --> 00:42:19,080
That's about 6 years old at this
point.

816
00:42:19,680 --> 00:42:23,040
But we have an algorithm.
You just have to ask your

817
00:42:23,040 --> 00:42:25,920
audience to share it.
And when you do that again,

818
00:42:25,920 --> 00:42:27,720
we're doing part of my
presentation.

819
00:42:27,960 --> 00:42:31,560
That's OK.
I hear people and they go, hey,

820
00:42:32,480 --> 00:42:35,040
you know, if you want to kind of
like, maybe, I don't know, kind

821
00:42:35,040 --> 00:42:39,120
of maybe whatever my website
is.com and I'm like, what was

822
00:42:39,120 --> 00:42:44,240
that versus Hey, if you like the
show today and you know somebody

823
00:42:44,240 --> 00:42:49,040
else who loves to talk about
podcasting, could you do Mark a

824
00:42:49,040 --> 00:42:51,040
favor?
He would just love it.

825
00:42:51,040 --> 00:42:54,160
It would be so great if you go
to your phone, click that share

826
00:42:54,160 --> 00:42:57,800
button, maybe even send somebody
a text or just tell them to go

827
00:42:57,800 --> 00:43:01,840
to podcastmorningchat.com, which
I own by the way, and I need to

828
00:43:01,840 --> 00:43:05,200
give to you because you didn't
have it.

829
00:43:05,200 --> 00:43:07,520
And I was like, wait a minute,
somebody's going to steal that.

830
00:43:08,520 --> 00:43:10,800
Why does every Youtubers say
like subscribe and ring the

831
00:43:10,800 --> 00:43:12,280
bell?
We know where the subscribe

832
00:43:12,280 --> 00:43:14,880
button is.
We know what it does, but you

833
00:43:14,880 --> 00:43:17,600
have to ask them.
So that's that's what I say.

834
00:43:18,120 --> 00:43:20,760
It really is true.
And it's amazing when when you

835
00:43:20,760 --> 00:43:24,000
talk, when I talk to some
podcasters and they aren't

836
00:43:24,400 --> 00:43:27,040
saying the things that they
should say to, you know, ask

837
00:43:27,040 --> 00:43:30,440
their audience to do.
And it's so funny because nine

838
00:43:30,440 --> 00:43:33,400
times out of 10, when once they
start doing it, all of a sudden

839
00:43:33,400 --> 00:43:35,360
they're like, oh, Mark, that
actually worked.

840
00:43:35,600 --> 00:43:38,280
People are now emailing me.
People are actually asking me

841
00:43:38,280 --> 00:43:39,960
questions.
Yeah.

842
00:43:41,520 --> 00:43:43,840
What's that, Jonathan?
Humans are lazy.

843
00:43:43,840 --> 00:43:45,440
Unless you ask them to do
something, they're not going to

844
00:43:45,440 --> 00:43:46,960
do it.
Exactly, exactly.

845
00:43:46,960 --> 00:43:51,480
And in the as far as this
conference goes, even asking

846
00:43:51,480 --> 00:43:54,040
people to buy tickets didn't
matter until September 1st.

847
00:43:54,040 --> 00:43:58,360
So it's very challenging to get
people to do things.

848
00:43:58,360 --> 00:44:01,280
But yes, with your podcast, you
ask them to go and subscribe,

849
00:44:01,280 --> 00:44:04,800
follow your podcast, you got it.
You got to ask them and you'll

850
00:44:04,920 --> 00:44:06,800
people will respond.
Absolutely.

851
00:44:07,400 --> 00:44:09,680
All right.
So what I want to do is normally

852
00:44:09,680 --> 00:44:13,080
this is a Friday and at the end,
toward the end of the show, we

853
00:44:13,080 --> 00:44:16,680
share any wins from our week.
And I and I see we've got a live

854
00:44:16,680 --> 00:44:19,640
audience here and I am going to
encourage you, please come up

855
00:44:19,800 --> 00:44:23,000
and share any wins from your
week.

856
00:44:23,280 --> 00:44:27,440
This is your time to do so.
And it wouldn't be it wouldn't

857
00:44:27,440 --> 00:44:30,720
be much of A share if we don't
have anybody coming up to share.

858
00:44:30,720 --> 00:44:32,560
So please come on up and
participate.

859
00:44:33,280 --> 00:44:35,280
I and I'm going to call some of
you out.

860
00:44:35,280 --> 00:44:38,720
Renee, come up, you're always
you're always sharing lots of

861
00:44:38,720 --> 00:44:40,840
good stuff with us.
Come up and share some wins with

862
00:44:40,840 --> 00:44:42,920
us.
Janae, come back up.

863
00:44:43,640 --> 00:44:46,640
Mike Love would love to hear
from you hear how you're

864
00:44:46,640 --> 00:44:48,560
feeling.
I know you were you were a

865
00:44:48,560 --> 00:44:50,240
little under the weather
recently.

866
00:44:50,640 --> 00:44:54,640
I will kick things off and share
my win for the week is that I

867
00:44:54,640 --> 00:44:58,960
made it is that I'm here, that
maybe a few more Gray hairs, but

868
00:44:58,960 --> 00:45:02,400
I am still alive and kicking and
we did it.

869
00:45:02,640 --> 00:45:05,760
We put this thing together and
there are no more words.

870
00:45:05,760 --> 00:45:09,920
I I'm just thrilled that we did
it and just so honored to see

871
00:45:10,280 --> 00:45:15,520
people here from all areas of my
podcasting world, from Co hosts

872
00:45:15,520 --> 00:45:19,040
like Jonathan.
I have Rick here who is a client

873
00:45:19,040 --> 00:45:23,080
who I I work with consulting on
his show, the loud quiet.

874
00:45:23,440 --> 00:45:25,600
We've got new faces that I've
met.

875
00:45:25,600 --> 00:45:29,880
I mean, it's just mind blowing
to to see it all come together.

876
00:45:29,880 --> 00:45:33,520
Even though we've done it once
before, it's still mind blowing

877
00:45:33,520 --> 00:45:35,880
and I am just so grateful for
all of this.

878
00:45:36,480 --> 00:45:40,640
So that's my win for the week
and I'm going to go first to

879
00:45:40,880 --> 00:45:43,120
some guests who are up here on
stage.

880
00:45:43,120 --> 00:45:46,440
Janaid, would you like to share
any wins from your week?

881
00:45:46,840 --> 00:45:48,640
Wins for the week.
I'm here.

882
00:45:48,640 --> 00:45:50,720
We did.
Yeah, I did.

883
00:45:50,720 --> 00:45:54,760
Event That's exciting for me.
So yeah, let's do this.

884
00:45:55,400 --> 00:45:57,680
There you go.
Thank you, Janae and Renee.

885
00:45:57,680 --> 00:46:01,120
Good morning.
Thank you for for coming up when

886
00:46:01,120 --> 00:46:03,800
I called you out.
I appreciate it and please share

887
00:46:03,800 --> 00:46:07,040
some wins with us.
It's almost a presumptive win

888
00:46:07,440 --> 00:46:10,480
because you called me out.
I had to come up with something.

889
00:46:10,480 --> 00:46:15,440
So the big highlight of my day
is that my business partner and

890
00:46:15,440 --> 00:46:19,920
I, Mark, we are going to present
to a client we've had for three

891
00:46:19,920 --> 00:46:24,760
years and they have we've
increasingly needed to give them

892
00:46:24,760 --> 00:46:28,840
more and more hours.
We act as fractional CM OS for

893
00:46:29,200 --> 00:46:31,760
our clients and so we do all of
their marketing.

894
00:46:32,120 --> 00:46:35,920
And so we built, we did a whole
bunch of building out their

895
00:46:36,080 --> 00:46:39,520
video channel.
And so we had to present to them

896
00:46:39,520 --> 00:46:43,080
that we are to do what we need
to do for you is way too many

897
00:46:43,080 --> 00:46:45,720
hours.
So a few weeks ago we said you

898
00:46:45,720 --> 00:46:49,000
need to buy more hours, you need
to go up, like basically double

899
00:46:49,000 --> 00:46:51,440
it, right?
That's a lot of money.

900
00:46:52,000 --> 00:46:55,640
But we said if you want growth
as your strategy, we need more

901
00:46:55,640 --> 00:46:56,800
time.
We've been doing growth.

902
00:46:56,800 --> 00:46:59,600
We've been eating a lot of it.
We've thrown our whole video

903
00:46:59,600 --> 00:47:02,920
department because of you.
We're fine eating that, but it

904
00:47:02,920 --> 00:47:05,480
ends now.
And they came back and said no.

905
00:47:05,480 --> 00:47:08,520
So here's the presumptive win.
But I want this win to be for

906
00:47:08,520 --> 00:47:10,760
everybody.
That's why I'm sharing it is the

907
00:47:10,760 --> 00:47:14,320
win is we got another meeting
with them and so they want to

908
00:47:14,320 --> 00:47:16,640
hear more.
And so that's today.

909
00:47:16,640 --> 00:47:20,560
So the win is it may not be, you
know, a pure wind.

910
00:47:20,560 --> 00:47:22,240
I think they'll probably add
more hours.

911
00:47:22,240 --> 00:47:23,680
I don't think they're going to
double it.

912
00:47:23,880 --> 00:47:27,280
I think that's asking a lot.
But we've helped them grow so

913
00:47:27,280 --> 00:47:31,160
much and they know it.
There was a meeting in between

914
00:47:31,160 --> 00:47:34,440
where my business partner lives
down in Hilton Head.

915
00:47:34,880 --> 00:47:37,240
One of the owners of that
company was down there on

916
00:47:37,240 --> 00:47:38,800
vacation.
They met for lunch.

917
00:47:38,800 --> 00:47:40,680
And so that's where we got the
set.

918
00:47:40,720 --> 00:47:44,400
The second meeting is because he
shared there and he's like here,

919
00:47:44,400 --> 00:47:46,160
if you want to, you know,
there's a difference between

920
00:47:46,160 --> 00:47:48,760
doing somebody's marketing for
maintenance and then there's a

921
00:47:48,760 --> 00:47:50,560
difference for growth.
And that's what we're

922
00:47:50,560 --> 00:47:52,320
presenting.
But I guess what I want to share

923
00:47:52,320 --> 00:47:55,280
with everybody in this podcast
space is sometimes you're

924
00:47:55,280 --> 00:47:59,600
presenting to someone and you
you get a no, but it's not

925
00:47:59,600 --> 00:48:02,880
really a no.
And so that's, I think what I'm

926
00:48:02,880 --> 00:48:05,920
trying to share is it was a no.
The conversation kept go.

927
00:48:05,920 --> 00:48:10,000
We stood our ground and part of
us felt bad.

928
00:48:10,160 --> 00:48:12,240
You know, we felt bad because
it's like we can't do this

929
00:48:12,240 --> 00:48:13,840
anymore.
We need more money.

930
00:48:13,840 --> 00:48:17,880
So that's hard to say.
And so it's a the win today is

931
00:48:17,880 --> 00:48:21,640
that we got another meeting and
I hope it goes well because we

932
00:48:21,640 --> 00:48:23,960
want the best for them.
But, you know, sometimes you

933
00:48:23,960 --> 00:48:26,160
just have to draw a line.
There's scope creep, right?

934
00:48:26,160 --> 00:48:30,640
We were guilty of letting scope
creep happen and it went out of

935
00:48:30,640 --> 00:48:33,080
the scope of the project.
That was our fault, we've

936
00:48:33,080 --> 00:48:36,000
learned.
But we had to draw the line and,

937
00:48:36,000 --> 00:48:38,480
and we showed them why.
Hey, you got all of this for

938
00:48:38,480 --> 00:48:40,120
free.
You got a whole YouTube channel

939
00:48:40,120 --> 00:48:43,840
built for free.
We built our YouTube department.

940
00:48:44,160 --> 00:48:46,840
So the win is sometimes.
No, isn't.

941
00:48:46,840 --> 00:48:48,160
No, that's the win.
Yeah.

942
00:48:48,840 --> 00:48:52,360
Sometimes it's not now.
Yeah, sometimes it's not now.

943
00:48:52,360 --> 00:48:54,320
Yeah, absolutely.
And you know what, I can so

944
00:48:54,320 --> 00:48:57,920
relate to that because one of
the sponsors that I was

945
00:48:58,240 --> 00:49:01,720
convinced was going to be a no
brainer because it worked well

946
00:49:01,720 --> 00:49:06,520
last year when they did this
with us, Riverside and I was

947
00:49:06,520 --> 00:49:10,360
going back and forth, not in a
not in a negative way, just a

948
00:49:10,360 --> 00:49:13,520
lot of back and forth with
Riverside about sponsoring

949
00:49:13,520 --> 00:49:15,960
again.
And it got to a point a couple

950
00:49:15,960 --> 00:49:19,840
months a go and where they just
said, yeah, we can't do it.

951
00:49:19,960 --> 00:49:22,840
And I was kind of bummed at 1st
and just took it as a no.

952
00:49:22,840 --> 00:49:26,280
But then I started thinking more
about it and got creative and

953
00:49:26,280 --> 00:49:28,680
reached out to somebody
different at Riverside.

954
00:49:28,680 --> 00:49:32,920
A lot of people know Kendall.
And I asked Kendall, would you

955
00:49:32,920 --> 00:49:36,880
be interested in sponsoring the
happy hour that we're doing

956
00:49:36,880 --> 00:49:39,560
tonight?
And because I know that

957
00:49:39,560 --> 00:49:44,240
Riverside does meetups and and I
figured we could kind of, you

958
00:49:44,240 --> 00:49:46,680
know, put this, these those two
things together and make it

959
00:49:46,680 --> 00:49:48,720
happen.
And she said, yeah, absolutely.

960
00:49:48,880 --> 00:49:51,160
We'll pay for the first round of
drinks.

961
00:49:51,360 --> 00:49:54,280
They sent us a bunch of swag
that I think is waiting for me

962
00:49:54,280 --> 00:49:56,000
right now to give out at the
thing.

963
00:49:56,200 --> 00:50:00,200
So, yeah, you know, what might
at first appear as a no, if you

964
00:50:00,200 --> 00:50:03,680
can get creative or maybe stay
persistent or a little of both,

965
00:50:03,760 --> 00:50:09,600
you can turn that around.
So let's keep it moving.

966
00:50:09,600 --> 00:50:12,800
Thank you, Renee, and
congratulations on that, that

967
00:50:12,800 --> 00:50:14,640
follow up meeting, let us know
how it goes.

968
00:50:14,640 --> 00:50:17,600
And actually before I do move
on, I just wanted to say, you

969
00:50:17,600 --> 00:50:20,160
know we talk a lot about you and
your business, but we don't talk

970
00:50:20,160 --> 00:50:22,480
about what your business is.
Do you want to share that real

971
00:50:22,480 --> 00:50:24,960
quick?
We have two divisions.

972
00:50:24,960 --> 00:50:28,600
We have winning team marketing
and team wedding marketing and

973
00:50:28,600 --> 00:50:31,840
the team wedding marketing is
50% of our clients are in the

974
00:50:31,840 --> 00:50:35,080
wedding vertical, mainly wedding
venues, but wedding

975
00:50:35,080 --> 00:50:37,760
professionals.
And then the other part of our

976
00:50:37,760 --> 00:50:40,160
business is just outside of the
wedding vertical.

977
00:50:40,160 --> 00:50:43,800
And what we do is a somebody,
their pain point is I can't keep

978
00:50:43,800 --> 00:50:46,560
up with my marketing.
I used to do a good job or I did

979
00:50:46,560 --> 00:50:50,280
a subpar job or we just lost our
marketing director.

980
00:50:50,280 --> 00:50:52,520
We don't have anybody to run the
ship.

981
00:50:53,000 --> 00:50:56,160
Please come in and either set up
a marketing department for us,

982
00:50:56,520 --> 00:51:00,240
take over our marketing or run
our marketing department until

983
00:51:00,400 --> 00:51:03,120
you can help us.
That's the fractional CMO part.

984
00:51:03,320 --> 00:51:07,640
So till we can find somebody to
take over or maybe train the

985
00:51:07,640 --> 00:51:10,760
person from within to take over
this department.

986
00:51:10,760 --> 00:51:14,280
So it's really marketing
anything from buying radio ads

987
00:51:14,600 --> 00:51:17,800
to doing your over the top
marketing digitally.

988
00:51:17,800 --> 00:51:21,960
It's the whole we bring the
whole spectrum of experience and

989
00:51:21,960 --> 00:51:25,760
design.
And we have we don't care what

990
00:51:25,760 --> 00:51:28,720
platform the marketing's on.
We're platform agnostic.

991
00:51:29,040 --> 00:51:31,600
You know our trick to marketing
and I'll share it here, you

992
00:51:31,600 --> 00:51:33,120
guys.
I'll share our secret to

993
00:51:33,120 --> 00:51:34,560
marketing, which makes us good
more.

994
00:51:34,560 --> 00:51:35,960
I'm going to get your pencil
out.

995
00:51:35,960 --> 00:51:38,600
You ready?
It's this is how why we're good

996
00:51:38,600 --> 00:51:41,440
marketers.
We find out what's working and

997
00:51:41,440 --> 00:51:44,240
we do more of it.
Brilliant.

998
00:51:44,600 --> 00:51:49,080
I know, I know it's, but you got
to be data-driven marketers.

999
00:51:49,080 --> 00:51:51,400
You got to look at the data and
then you do more of it and

1000
00:51:51,400 --> 00:51:53,400
sometimes you have to add a
little bit to the data because

1001
00:51:53,400 --> 00:51:55,520
you have to interpret it, but
that's what we do.

1002
00:51:55,520 --> 00:51:58,360
So guys, I know that was worth
the price of admission.

1003
00:51:58,640 --> 00:52:00,920
Like right there.
There you go, there's a secret.

1004
00:52:01,160 --> 00:52:03,800
Renee, I'm actually in North
Carolina.

1005
00:52:03,840 --> 00:52:06,320
I'm getting on a plane right now
since I learned that secret.

1006
00:52:06,640 --> 00:52:09,640
I'm going to go home now.
Forget the conference.

1007
00:52:10,040 --> 00:52:11,960
But that's the conference.
I got it all.

1008
00:52:12,040 --> 00:52:15,920
I forget.
Dave and everybody else, thank

1009
00:52:15,920 --> 00:52:19,720
you, Alex, and thank you, Renee.
And coming soon, a podcast from

1010
00:52:19,760 --> 00:52:23,200
Renee and her business partner.
We're working that through right

1011
00:52:23,200 --> 00:52:25,040
now.
Really just now it's a matter of

1012
00:52:25,040 --> 00:52:27,680
finding the time because the two
of them are so busy.

1013
00:52:27,920 --> 00:52:30,760
So looking forward to getting
started with you, Renee and

1014
00:52:30,760 --> 00:52:33,640
Mark, and congratulations again
on your win.

1015
00:52:33,640 --> 00:52:38,600
Let's finish up with a rapid
fire round of sharing wins.

1016
00:52:38,600 --> 00:52:41,000
So Dr. I'm going to hand it to
you and please hand it to

1017
00:52:41,000 --> 00:52:46,520
Ashley, etcetera, etcetera.
Go for it, Dr. Yeah, so last

1018
00:52:46,520 --> 00:52:50,040
Sunday Amazon was delivering
across the street and they

1019
00:52:50,040 --> 00:52:52,720
backed up and completely wiped
out our mailbox.

1020
00:52:52,880 --> 00:52:56,280
And we just got our mailbox
built yesterday, rebuilt

1021
00:52:56,280 --> 00:52:58,400
yesterday.
So yay, we're going to be

1022
00:52:58,400 --> 00:53:01,880
receiving mails today.
Yay, Ashley, go ahead.

1023
00:53:02,640 --> 00:53:05,880
Thanks Dia.
So my two wins for the week is I

1024
00:53:05,880 --> 00:53:09,360
made it to 40I celebrated my
40th birthday this week and that

1025
00:53:09,360 --> 00:53:12,200
was great.
And my other win is this is my

1026
00:53:12,520 --> 00:53:14,920
fifth year podcasting
anniversary.

1027
00:53:14,920 --> 00:53:18,840
I started podcasting on my
birthday, like releasing my

1028
00:53:18,840 --> 00:53:22,920
first episode in 2020.
Congratulations, Ashley,

1029
00:53:23,480 --> 00:53:26,280
awesome, happy anniversary.
And Jonathan, go for it.

1030
00:53:26,560 --> 00:53:28,360
I will say I made it here to
Charlotte.

1031
00:53:28,360 --> 00:53:32,320
My presentation is done and
rehearsed and I'm about to go

1032
00:53:32,320 --> 00:53:35,840
live on the other platform with
some behind the scenes from the

1033
00:53:35,840 --> 00:53:37,000
podcast conference.
So.

1034
00:53:37,480 --> 00:53:41,280
Jonathan, I have congratulations
and I officially want you to

1035
00:53:41,280 --> 00:53:43,280
start saying the name of the
other app.

1036
00:53:43,280 --> 00:53:46,720
I don't care that it's chatter.
I'll be over on Chatter in about

1037
00:53:47,800 --> 00:53:49,880
a minute, all right?
I'm going live behind the

1038
00:53:49,880 --> 00:53:51,880
scenes.
I might pop in with you and say

1039
00:53:51,880 --> 00:53:54,920
hello over there too.
Congratulations, Jonathan and

1040
00:53:54,920 --> 00:53:58,080
Chris, good morning to you.
Do you want to share any wins?

1041
00:53:58,320 --> 00:54:00,560
Good morning everybody.
I'm looking forward to seeing

1042
00:54:00,560 --> 00:54:03,240
everybody.
I am here in Charlotte and I'm

1043
00:54:03,240 --> 00:54:06,480
at my actually staying at my
aunt's house for the next two

1044
00:54:06,480 --> 00:54:08,920
days.
So but I will be seeing

1045
00:54:08,920 --> 00:54:12,560
everybody pretty soon.
Quick win 2 quick wins.

1046
00:54:12,560 --> 00:54:15,640
Actually, my wife and I are
moving, unfortunately not to

1047
00:54:15,640 --> 00:54:17,720
Charlotte or Wilmington like I'd
like to be.

1048
00:54:17,760 --> 00:54:20,520
But we are just literally moving
up the street now that we're

1049
00:54:20,520 --> 00:54:23,800
empty nesters.
We decided to downsize, so we

1050
00:54:23,800 --> 00:54:27,680
are moving up the street to
apartments on November 1st and

1051
00:54:27,680 --> 00:54:31,440
also the virtual mini con that I
do with my friend Anne who owns

1052
00:54:31,440 --> 00:54:34,320
Social Squib.
Humanize Your Brand is back.

1053
00:54:34,560 --> 00:54:38,720
We're doing 2 days again.
October 21st, October 24th.

1054
00:54:38,720 --> 00:54:41,880
So it's a completely free
conference we've got. 5 great

1055
00:54:41,880 --> 00:54:45,680
speakers on each day and it's
yeah, it's always great.

1056
00:54:45,680 --> 00:54:48,280
And this is our fifth year doing
it, so you could sign up for

1057
00:54:48,280 --> 00:54:51,120
free over at Humanize your
brand.com so.

1058
00:54:51,120 --> 00:54:55,200
Super pumped that we are back
doing this again for year #5 so

1059
00:54:55,200 --> 00:54:56,960
appreciate it if anybody is
interested in that.

1060
00:54:56,960 --> 00:54:58,960
Sign up humans your brand.com.
Thanks guys.

1061
00:54:59,320 --> 00:55:03,040
Congratulations, Chris, and good
luck on the big move.

1062
00:55:03,440 --> 00:55:06,600
I was going to say, now that
you're empty nesters, you can go

1063
00:55:06,600 --> 00:55:09,760
check out Rick's podcast, who I
mentioned earlier, The Loud

1064
00:55:09,760 --> 00:55:13,120
Quiet that is specifically for
empty nesters.

1065
00:55:13,120 --> 00:55:15,920
So go check out the Loud quiet.
It's it's a client of mine.

1066
00:55:15,920 --> 00:55:17,320
So I got it.
I got to say it.

1067
00:55:17,440 --> 00:55:21,560
I mean, it's a great podcast and
let's keep it moving and go to

1068
00:55:21,680 --> 00:55:23,240
Jason.
Jason, you want to share a win

1069
00:55:23,240 --> 00:55:26,640
with us?
I think that I need to echo what

1070
00:55:26,640 --> 00:55:28,720
you said earlier.
We're here, we made it.

1071
00:55:28,720 --> 00:55:32,000
It's been a lot of work behind
the scenes and now we're in

1072
00:55:32,000 --> 00:55:34,160
Charlotte and we're going to
watch it all come together.

1073
00:55:34,480 --> 00:55:36,560
I do want to use this
opportunity as well.

1074
00:55:36,560 --> 00:55:38,360
I don't know if she's going to
hear this because she has her

1075
00:55:38,360 --> 00:55:43,280
headphones on, but Andrea played
a huge role in helping this all

1076
00:55:43,280 --> 00:55:45,000
come together.
She's already here busting her

1077
00:55:45,000 --> 00:55:48,880
ass getting the getting the
outside stuff set up, so I want

1078
00:55:48,880 --> 00:55:52,480
to use this time to thank her
for all of her efforts.

1079
00:55:52,680 --> 00:55:54,440
She didn't hear me.
She's got her headphones on.

1080
00:55:54,440 --> 00:55:56,920
I thought maybe she looked over.
She didn't hear me at all.

1081
00:55:56,920 --> 00:55:59,800
So she'll have to listen to the
podcast to know that I gave her

1082
00:55:59,800 --> 00:56:03,960
a shout out.
Andrea is the operations manager

1083
00:56:04,040 --> 00:56:07,560
at Ironic Media and she has been
a huge part.

1084
00:56:07,560 --> 00:56:12,440
She has kept me as sane as
possible as well by actually

1085
00:56:12,440 --> 00:56:16,080
getting the big details taken
care of and she's been such a

1086
00:56:16,080 --> 00:56:17,640
great help.
Yes, thank you for mentioning

1087
00:56:17,640 --> 00:56:18,920
her Jason.
I appreciate that.

1088
00:56:18,920 --> 00:56:20,120
Good.
Thing.

1089
00:56:20,600 --> 00:56:24,560
And congratulations to you on
Empowered podcasting too.

1090
00:56:25,040 --> 00:56:28,600
All right, Alex coming to you.
It'll be great to see some old

1091
00:56:28,600 --> 00:56:32,480
friends actually get to see
people in real life, which will

1092
00:56:32,480 --> 00:56:36,880
be fun.
And in terms of wins, I landed a

1093
00:56:36,880 --> 00:56:38,320
a job.
On a personal front.

1094
00:56:38,360 --> 00:56:44,560
And just finished working at the
Edison Historical site where he

1095
00:56:44,560 --> 00:56:47,800
created some of his greatest
inventions.

1096
00:56:47,800 --> 00:56:50,840
And I'm going to be able to get
a private tour with the the

1097
00:56:51,040 --> 00:56:53,000
deputy chief going down the
road.

1098
00:56:53,000 --> 00:56:54,520
So I'm pretty excited about
that.

1099
00:56:54,800 --> 00:56:56,160
Yeah.
That would meet everybody in

1100
00:56:56,160 --> 00:56:58,120
person.
That's awesome.

1101
00:56:58,200 --> 00:57:00,400
Congratulations, Alex.
I had no idea you were doing

1102
00:57:00,400 --> 00:57:01,960
that.
That's very, very cool.

1103
00:57:02,240 --> 00:57:03,240
All right, we're going to go to
Dave.

1104
00:57:03,240 --> 00:57:04,960
Dave, you got a win to share
with us.

1105
00:57:05,520 --> 00:57:07,400
I got to meet a member of the
School of podcasting.

1106
00:57:07,400 --> 00:57:09,520
That was cool.
And I've got about four here.

1107
00:57:09,520 --> 00:57:11,120
That's awesome.
And I got a new one.

1108
00:57:11,120 --> 00:57:13,320
I just, when I woke up this
morning, it's like you have a

1109
00:57:13,320 --> 00:57:14,880
new member And I was like, so
that's cool.

1110
00:57:15,520 --> 00:57:17,680
And I'm at the Empowered
Podcasting Conference.

1111
00:57:17,680 --> 00:57:21,120
So that's the beautiful thing
that's I'm really looking

1112
00:57:21,120 --> 00:57:22,760
forward to.
Yeah, Thank you, Dave.

1113
00:57:22,760 --> 00:57:26,200
And I was actually talking with
Ralph that you were referring

1114
00:57:26,200 --> 00:57:30,600
to, and he was saying how how
many kind things you've been

1115
00:57:30,600 --> 00:57:33,400
mentioning about the conference
and how excited you've been and

1116
00:57:33,400 --> 00:57:36,520
sharing that with your audience.
And so I am grateful for that.

1117
00:57:36,520 --> 00:57:39,440
Thank you for being such a
champion of what I'm doing.

1118
00:57:39,440 --> 00:57:40,920
It means a lot.
Thanks, man.

1119
00:57:40,920 --> 00:57:41,680
Yeah.
Yeah.

1120
00:57:42,120 --> 00:57:44,240
All right.
And let's keep it going.

1121
00:57:44,240 --> 00:57:47,040
Oh, we lost Mashawn.
I was, I saw Mashawn was with

1122
00:57:47,040 --> 00:57:50,200
us, but she probably had to jet
'cause we are past time.

1123
00:57:50,880 --> 00:57:54,160
So thank you all for being here
this morning and thank you all

1124
00:57:54,160 --> 00:57:58,080
for being with me through this
whole journey getting to the

1125
00:57:58,080 --> 00:58:00,280
Empowered Podcasting to
conference.

1126
00:58:00,320 --> 00:58:03,240
It means the world to me.
All of your support Dr. and

1127
00:58:03,240 --> 00:58:07,160
Ashley thank you for helping
keep the show going and keeping

1128
00:58:07,160 --> 00:58:10,960
me sane while I was stressing
about Empowered Podcasting and

1129
00:58:10,960 --> 00:58:12,560
preparing for this show every
day.

1130
00:58:12,560 --> 00:58:15,840
You guys have been such a great
help and appreciate all of you

1131
00:58:15,840 --> 00:58:16,560
really.
Thank you.

1132
00:58:16,560 --> 00:58:18,120
It was a heavy lift.
It was a.

1133
00:58:18,160 --> 00:58:22,920
Heavy lift maybe, maybe.
So thank you all, really

1134
00:58:22,920 --> 00:58:26,000
appreciate it.
And we will be back Tuesday for

1135
00:58:26,000 --> 00:58:28,520
an all new episode of the
Podcasting Morning Chat.

1136
00:58:28,520 --> 00:58:31,600
And remember Mondays, we're
still taking off for the time

1137
00:58:31,600 --> 00:58:33,120
being.
I'll let everybody know what's

1138
00:58:33,120 --> 00:58:36,800
going on there, but we'll have a
full recap on Tuesday of

1139
00:58:36,800 --> 00:58:40,560
everything, the good, the bad,
the ugly here at Empowered

1140
00:58:40,560 --> 00:58:43,320
Podcasting 2.
And let me remind you, if you're

1141
00:58:43,320 --> 00:58:45,920
interested in learning more
about the podcasting Morning

1142
00:58:45,920 --> 00:58:51,280
Chat, go to podpage.com/PMC and
you can find out where you can

1143
00:58:51,280 --> 00:58:54,360
listen to us or you could even
just listen to us right there.

1144
00:58:54,560 --> 00:58:57,360
So thank you in advance and
thank you to Dave for that

1145
00:58:57,360 --> 00:59:00,840
reminder.
So until Tuesday, make it a

1146
00:59:00,840 --> 00:59:03,120
great weekend.
Everybody take care.