371 - Major YouTube Upgrades, TikTok Uncertainty, & iOS 26 Unveiled

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Good morning, podcasting Morning
Chat.

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Today is Wednesday, September
17th, 2025, and today we're

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breaking down big news for
creators like YouTube's major

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upgrades, a podcast summarizing
app that's raising eyebrows, and

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why Tik Tok's US future may not
look anything like it's past.

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So if you're listening live on
Clubhouse, hit the share button,

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bottom left hand side of the
screen and share it.

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However, Clubhouse lets you.
And if you're listening live on

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YouTube or via podcast, please
share this episode with a fellow

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00:00:38,280 --> 00:00:41,720
podcaster.
And now give us about 30 seconds

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and we'll get things rolling.
Thanks for being here.

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Good morning again, podcasting,
Morning Chat.

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Thank you so much for being
here.

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I am your host Mark Ronic and on
stage with me currently we have

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my Co hosts Dr. Faye, Jonathan
Howard and producer Ashley

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Feller.
Sid Meadows just texted me.

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He's on the phone at the moment
and will be joining us

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momentarily.
It's funny how Sid's day man.

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When he wakes up, his day
starts, he gets on business

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calls.
He's rockin and rollin.

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I admire the hustle in Sid and
thank you for those of you who

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have already joined us live here
on Clubhouse.

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Glad that you're here.
And yes, today we are going to

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jump into all the headlines
around the world of podcasting.

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A quick although I know we'll
share more details, but I have

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to do it.
Countdown continues. 9 days left

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until Empowered Podcasting in
Charlotte, NC.

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The weekend, which this is, I
haven't talked about enough.

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This is the weekend of
international podcast day,

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international podcast day, the
29th.

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So we're just technically
missing the official day and we

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have the whole weekend to
observe, celebrate whatever you

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want is call it with this quote
UN quote holiday.

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We will be celebrating
podcasting all weekend long in

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Charlotte and I noticed we've
had some ticket sales this week,

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which is exciting to see that
people are still opening up

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their wallets.
Although not a not a deep dive

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into your wallets, I think this
is a pretty affordable event and

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it's cool to see that people are
still making it happen.

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So more on that in just a
moment.

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I see Alex Baelish and Sid
Meadows has joined us as well.

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By the way, my intro, I talk
about this every so often.

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There's this term called hitting
the posts, and that's just when

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there's this quick change in the
music.

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Maybe there's a big drum beat or
a chord change, something like

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that, where you try to finish
your sentence before that big

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moment in the song, right?
And there are around 3, I

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believe, in our intro music.
And I'm usually pretty good

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about hitting those posts.
Today it was a train wreck.

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I could not keep up with it.
And I just like to call it out

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'cause it's a fun game I like to
play.

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All right, I say we start
digging in to the headlines.

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First.
What I like to do is give you

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some podcast data.
So as of well, first today

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according to Podcast Business
Journal.

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Oh and I just missed, I realized
I didn't write down the official

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number.
I do know a hundred 181,000 plus

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podcast episodes were published,
or I should say podcasts

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published at least one new
episode, which if that number is

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correct, let's say 180,000 and
change that would mean it's down

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from the previous week by over
61%.

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Again, this comes from Podcast
Business Journal where it comes

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every single week.
So we'll keep an eye on this to

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see if it's a fluke, if maybe
it's an error, or if in fact we

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have a lot of podcast slackers
over the past week.

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Everybody quit.
I think everyone must have quit.

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It's.
Been a hell of a week.

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That is true.
There has been a lot to digest

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over the past week.
And yeah, that may have shelved

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some podcasts temporarily for
whatever reasons they choose

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that how they deal with this,
all these different situations

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going on.
And Speaking of which, as I like

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to do, I like to share the
number one podcasts on Apple.

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And then we go to Dr. to share
her top five on Spotify because

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Spotify, generally speaking, has
the same person, the same

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podcast in the number one slot.
Where I'm going with this is

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number one on Apple to DRS point
is the car Charlie Kirk show.

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Clearly people are interested.
Not that it wasn't a popular

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podcast before, because it was,
but it obviously I think it's

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gotten a bump due to the events
that happened last week.

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It's interesting to know how
much he had banked, you know,

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how much, how many episodes he
had in the vault and if they're

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going to play them.
Or maybe he was really, you

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know, top of the news kind of
thing and just did it very, very

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recent.
Do you know what I'm saying?

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Maybe.
He's been around for a while.

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He's been around.
For a while, I know he's been,

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yeah, I know he's been around,
but I think he talks a lot about

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events in the news and so that's
why maybe he didn't have as many

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in the vault.
I think a lot of his content

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though, although it is event
based, a lot of it's, I would

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say Evergreen in the sense of
the topics that he's talking

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about.
They've been debating for years.

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So it's going to be interesting
to see how it goes.

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But I don't think he's going to
go.

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I don't think he's, I think he's
sticking around for a while in

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terms of, you know, the list.
You know, yeah, at least for

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now.
We're obviously it's he is a hot

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topic.
We're going to see a lot more

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activity for a little while, at
least on his show.

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We'll see what happens moving
forward.

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And with that, also a little
side note, Rogan slot slid down

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to the number four slot on Apple
Podcasts.

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Let's hear the top five overall
on Spotify.

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Dr. Well, shoot.
OK, so while I do this, can you

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very quickly, Mark, look at the
number two spot to see who the

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guest was?
Because I don't know why she's

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number 2.
So if maybe it'll tell us if you

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look up who the guest is.
So I will start with #5 #5 is

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crime, conspiracy, cults and
murder #4 is the daily.

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It's been up there for quite a
while #3 another another one the

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past weekend with Theo Von.
Number 2 is good hang with Amy

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Poehler and #1 is the Joey Rogan
experience.

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And good hang, by the way, Good
hang.

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Let's see the past two episodes.
September 9th was Selena Gomez

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and most recently this past
week, yesterday was Olivia

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Coleman.
So not who is who is, you know,

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a big actress.
Olivia Cole, Yeah.

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But I don't know.
Olivia Coleman is AUK actress

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very, very big.
That's still a mystery that

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that's to why.
And it's a really good show.

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It's A and it's very popular.
So it could just be that it it's

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making its way into the into the
top five again, which these

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popular shows often do, So go
ahead.

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OK, and so the random chart this
week is marketing #5 is the Gold

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Digger podcast, top business and
marketing podcast for creatives,

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entrepreneurs and women in
business #4 it's the Gary Vee

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audio experience, which makes
sense.

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He would totally be in, you
know, somewhere in the top range

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of marketing #3 is the Russell
Bronson show #2 is right about

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now with Ryan Afford and #1.
We have to wait 'cause I was

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late on the trigger.
OK is Pitch Me dive into the

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raw, unfiltered world of high
stakes pitching with Pitch Me

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Podcast, and that's where it
kind of cuts off.

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I don't know who the host is.
Yeah.

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That's interesting though.
That's an interesting concept.

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I like that, Yeah.
I wonder.

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Like it's like a Shark Tank
almost.

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Yeah, I would like to hear more
from that.

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And Gary Vee I know is also in
the news and oh man, it just

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escaped me.
He invested in a social media

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company recently.
Does anyone remember?

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It's, it's one of those, it's
not link tree, but it's one of

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those types of companies and I
can't remember.

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I'm going to look it up if I
can.

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Isn't it?
Oh I forget but Selena Gomez was

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on for her new HBO Max show
Selena Plus Chef, so maybe?

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That was the big draw.
She was promoting that, OK.

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Yeah.
Interesting because you know

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she's also in Murderers Only
Murdered building.

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Yes, yes, that's right.
And a I'll just say it.

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I have a little crush on her
even though she's too young and

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I'm too old but she is just such
a she's so cute going.

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To a place with that *** Yeah, I
had to figure out how to

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actually say that.
Once it started coming out of my

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mouth, I couldn't couldn't dial
it back.

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She's adorable.
Anyway, I will find.

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Why can't I remember that name?
Maybe Jonathan, you can help me

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look for it, too.
As far as the company Gary Vee

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just recently invested in, gosh,
it's and it's such a known name,

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and I know it's just escaped me.
All right, let's keep going with

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some events.
Did you see the message I sent?

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So before you get to the very
last one in the events, I have

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an event to announce.
You got it, You got it.

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Sure.
First, a reminder, or really

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maybe to let some of you know,
the 30th Annual Webby Awards are

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now open.
So if you want to throw your

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podcast into the ring and you
can do so, just look for the

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Webby Awards, just Google it.
You'll find it there and we'll

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put a link in the show notes big
those are that's a big awards

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ceremony.
So I encourage you throw your

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hat in the ring see see what
happens even a nomination

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something that you can boast
about.

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And also by the way, today later
today Houston podcasters meet up

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is going on in surprise surprise
in Houston, TX.

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That will be, I'm trying to see
where exactly they're doing that

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and I can't.
That doesn't really say, which

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is interesting.
So look that up.

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You can always find different
events at podnews.com,

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imsorry.net and find out more
information there.

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Also coming up, we've got the
Power of collectives exploring

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the benefits of community and
collaboration.

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That's coming up as a virtual
event tomorrow, Thursday,

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September 18th, that's hosted by
the Association of Independence

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00:12:19,880 --> 00:12:25,600
in Radio.
Also the Pod Summit YYC 2025.

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That's an event for podcasters
in Calgary, Canada and Dr. You

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had something else you wanted to
share.

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I did Podcasters directory is
again having their weekly

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Thursday virtual networking.
It's a meet up and match up

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event with this week's focus
topics are the arts,

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entertainment, sports, outdoors,
travel and tourism.

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So if you are a podcaster or
someone who wants to be on a

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podcast when it comes to these
genres that I just mentioned,

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this might be for you.
Now I have a special discount

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00:13:03,960 --> 00:13:09,520
code for you so you can get in
for free and it's just P MC.

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00:13:09,520 --> 00:13:15,120
It's the initials of our show
PMC, and I usually try it before

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I make the announcement, but
this was kind of a last second

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thing.
So he had emailed me and said

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yes, it works, we're doing this
for you.

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OK, It's Thursday, September
18th.

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It's 3:00 PM Central time, which
means 4:00 PM Eastern and 1:00

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PM Pacific.
It goes for about an hour and a.

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Half awesome.
Thank you, Dr. Appreciate that.

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And get that link to Ashley and
I know she'll put it in the show

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notes.
I sure will.

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Also, yes, I will just quickly
since I talked about it at the

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top of the show, a reminder
Empowered Podcasting conference

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September 26th to the 28th in
Charlotte, NC at the Hyatt

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Centric.
We would love to see you there

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00:14:01,760 --> 00:14:05,800
and be a part of this awesome
event with lots of podcasters

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from all experience levels and
including, you know, from

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00:14:09,480 --> 00:14:12,960
newbies to Hall of Farmers.
We've got every type of

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podcaster there to connect with,
learn from, collaborate with.

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It's going to be a fun event
again for the second year in a

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row.
Come join us.

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Go to empoweredpodcasting.com
For more information.

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OOP hit the wrong button.
I always do it.

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Where did my news music go?
Some things never change.

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00:14:39,640 --> 00:14:46,360
Literally been podcasting for
now over 20 years and ever since

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00:14:46,360 --> 00:14:50,360
I've had the ability to play
different sounds it almost never

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fails.
I will hit the wrong button at

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00:14:52,920 --> 00:14:58,520
least once during a show.
OK so first we've talked about

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00:14:58,520 --> 00:15:02,080
it a few times.
As we've shared before, iOS 26

224
00:15:02,080 --> 00:15:05,000
just rolled out with some
notable updates to Apple

225
00:15:05,000 --> 00:15:08,400
Podcasts.
They've added a new AI powered

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00:15:08,400 --> 00:15:10,040
feature called enhanced
dialogue.

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00:15:10,040 --> 00:15:13,240
We've talked about it that helps
clean up background noises so

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00:15:13,240 --> 00:15:15,800
voices can come through more
clearly.

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00:15:16,480 --> 00:15:19,800
Playback speeds can now be
customized per show at faster

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00:15:19,800 --> 00:15:23,760
and slower speeds than
previously, which is a really

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00:15:23,760 --> 00:15:27,160
nice touch.
I think the Browse tab has been

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00:15:27,160 --> 00:15:32,560
renamed to new and search now
includes expanded categories.

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00:15:32,560 --> 00:15:37,440
That 1 is big in my opinion
because for example, we're in

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00:15:37,440 --> 00:15:41,960
the how to category which
doesn't always show up.

235
00:15:41,960 --> 00:15:44,720
Sometimes it shows up under
education, it shows up in

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00:15:44,720 --> 00:15:47,120
different places.
This will hopefully help your

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00:15:47,120 --> 00:15:50,200
podcast.
If you struggle with finding

238
00:15:50,640 --> 00:15:55,520
your podcast in a certain genre
on Apple, this should help that

239
00:15:55,520 --> 00:15:57,880
along.
Oh, and there's a new logo as

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00:15:57,880 --> 00:16:02,800
well if you're interested.
And as far as iOS 26 and it's

241
00:16:02,800 --> 00:16:06,600
updates go, Jonathan, I know you
shared another new feature

242
00:16:06,600 --> 00:16:11,440
outside of the Apple Podcast app
with some of us last night in a

243
00:16:11,760 --> 00:16:13,840
private chat.
Do you want to share with the

244
00:16:13,840 --> 00:16:17,120
rest of us?
Now in messages you can sort it.

245
00:16:17,280 --> 00:16:20,760
It'll sort your messages
automatically for you and.

246
00:16:20,760 --> 00:16:23,400
Sorted by like how?
Great question mark.

247
00:16:23,720 --> 00:16:26,760
So I'm going to go right over
here and I'm going to click it

248
00:16:26,760 --> 00:16:29,760
and I'm going to give you the
what it has as options.

249
00:16:29,760 --> 00:16:32,120
So you'll have your general
messages and then you'll have

250
00:16:32,120 --> 00:16:36,920
unknown senders, transactions,
promotions, spam and recently

251
00:16:36,920 --> 00:16:39,360
deleted.
And you can also filter by

252
00:16:39,360 --> 00:16:42,440
unread and manage your filtering
in different ways.

253
00:16:42,600 --> 00:16:46,960
I find that the default
filtering works about 98% of the

254
00:16:46,960 --> 00:16:51,760
time it is so.
Nice, so it just automatically

255
00:16:51,760 --> 00:16:54,920
files that stuff?
Yep, that's cool.

256
00:16:54,920 --> 00:16:56,920
You only get spam in your main
main box.

257
00:16:56,920 --> 00:17:01,440
You do have to go in to clear
your notifications, but it won't

258
00:17:01,440 --> 00:17:05,480
even show up in your main box.
Oh, that's really interesting.

259
00:17:05,480 --> 00:17:08,640
I like that.
More efficient with the texting.

260
00:17:08,800 --> 00:17:12,720
It reminds me a little bit of
how Gmail is set up, how they

261
00:17:12,720 --> 00:17:15,640
have those default folders too.
But I think you still have to

262
00:17:15,640 --> 00:17:17,880
for the most part.
A lot of the times you still

263
00:17:17,880 --> 00:17:21,760
have to actually tell Gmail to
filter it to the different

264
00:17:21,760 --> 00:17:24,160
categories.
I think that's how it's how it's

265
00:17:24,160 --> 00:17:26,839
working these days, but I know
it does have those default

266
00:17:26,839 --> 00:17:28,720
categories as well.
That should be really helpful.

267
00:17:28,720 --> 00:17:30,600
Thank you, Jonathan, appreciate
that.

268
00:17:31,880 --> 00:17:34,560
I'll keep it going.
Vimeo, Yes, Vimeo.

269
00:17:34,560 --> 00:17:37,680
I'm talking about Vimeoed.
They just got scooped up by

270
00:17:37,680 --> 00:17:43,840
bending spoons in a big deal.
If that name doesn't ring a

271
00:17:43,840 --> 00:17:47,840
bell, they're the folks who
bought out Stream Yard last year

272
00:17:48,200 --> 00:17:51,160
and then nearly doubled Stream
Yards price, which people

273
00:17:51,160 --> 00:17:54,920
weren't too happy about.
They had the same playbook with

274
00:17:54,920 --> 00:17:58,800
other companies like Evernote
and Meet Up, where prices shot

275
00:17:58,800 --> 00:18:03,840
up quickly.
They also own We Transfer and

276
00:18:03,840 --> 00:18:07,600
Bright Cove, so they're clearly
building a serious stack in the

277
00:18:07,600 --> 00:18:11,400
content and productivity space.
We'll see what happens, what

278
00:18:11,400 --> 00:18:14,080
that means for creators relying
on Vimeo.

279
00:18:14,080 --> 00:18:19,320
Vimeo really the closest thing
to a competitor to YouTube.

280
00:18:20,080 --> 00:18:25,120
But really I think there's a big
gap between the two just as far

281
00:18:25,120 --> 00:18:29,040
as popularity and use.
But we'll see what's in store

282
00:18:29,040 --> 00:18:33,480
for Vimeo moving forward, if
they'll maybe make a play to try

283
00:18:33,480 --> 00:18:37,680
to be more competitive.
But if they intend on following

284
00:18:37,680 --> 00:18:42,480
their same playbook and spiking
the pricing of Vimeo, we may not

285
00:18:42,480 --> 00:18:45,080
see it as much of A competitor
at all.

286
00:18:45,640 --> 00:18:47,480
Can they spike the price of
Vimeo?

287
00:18:47,480 --> 00:18:49,840
It's already ridiculously
expensive.

288
00:18:50,000 --> 00:18:53,720
Yeah, it's been a minute since
I've looked at their pricing and

289
00:18:53,720 --> 00:18:56,960
I probably should have here, but
yeah, they are definitely

290
00:18:56,960 --> 00:18:59,400
pricey.
And I'm not even really sure

291
00:18:59,400 --> 00:19:03,080
what people are using it for
these days where they can't use

292
00:19:03,080 --> 00:19:05,680
it except for sharing private
videos.

293
00:19:06,440 --> 00:19:08,720
I don't personally find a good
use for it.

294
00:19:08,920 --> 00:19:10,360
What?
At least you know I could do

295
00:19:10,360 --> 00:19:13,440
anything on YouTube that I could
on Vimeo and more.

296
00:19:13,920 --> 00:19:18,720
Yeah, I just cancelled mine this
week because it's up to $300 a

297
00:19:18,720 --> 00:19:20,840
year now.
Wow, and what were you using it

298
00:19:20,840 --> 00:19:23,800
for?
Private videos but I just get

299
00:19:24,440 --> 00:19:26,200
I'm like that.
I don't need it that badly.

300
00:19:26,280 --> 00:19:29,040
Yeah, Yeah, I'm with you.
Cool.

301
00:19:29,040 --> 00:19:31,280
OK.
And then in other news, Amazon

302
00:19:31,280 --> 00:19:36,360
and SiriusXM have joined forces.
They just announced A

303
00:19:36,360 --> 00:19:40,960
partnership that put Sirius X
Ms. massive digital audio

304
00:19:40,960 --> 00:19:44,560
catalog like think Pandora,
SoundCloud, SoundCloud,

305
00:19:44,720 --> 00:19:50,080
SoundCloud and soon their top
ranked podcast network directly

306
00:19:50,080 --> 00:19:53,520
into Amazon's DSP.
That means advert advertisers

307
00:19:53,520 --> 00:19:58,360
can now target Sirius XMSA 160
million monthly digital

308
00:19:58,360 --> 00:20:02,160
listeners with the precision of
Amazon's trillions of first

309
00:20:02,160 --> 00:20:05,760
party data signals.
The integration rolls out with

310
00:20:06,080 --> 00:20:10,760
select advertisers in Q4 for
podcasters.

311
00:20:11,280 --> 00:20:14,560
This may be proof that
podcasting is, I want to say,

312
00:20:14,560 --> 00:20:18,600
becoming the a central piece of
the digital ad puzzle.

313
00:20:18,720 --> 00:20:22,040
I think it's already been
becoming that that I think this

314
00:20:22,040 --> 00:20:24,400
really solidifies that even
more.

315
00:20:24,760 --> 00:20:27,600
With Amazon's shopping and
streaming insights feeding into

316
00:20:27,600 --> 00:20:32,960
Sirius X Ms. podcast inventory,
advertisers may soon have more

317
00:20:32,960 --> 00:20:35,360
money flowing into podcasts than
ever before.

318
00:20:35,520 --> 00:20:38,680
If you're running a show, this
could mean more ad dollars

319
00:20:38,760 --> 00:20:44,120
chasing your downloads.
But the flip side is some fear

320
00:20:44,120 --> 00:20:46,920
that this move could actually
squeeze the independent

321
00:20:46,920 --> 00:20:52,120
podcaster out of the ad market.
Because if big brands can buy

322
00:20:52,120 --> 00:20:57,680
audience based campaigns across
Amazon and Sirius, why bother

323
00:20:57,680 --> 00:21:01,720
with your small show?
Unless Indy podcasters double

324
00:21:01,720 --> 00:21:05,520
down on niche authority and
direct brand relationship, they

325
00:21:05,520 --> 00:21:11,760
risk getting drowned out in this
buying frenzy that's happening

326
00:21:11,760 --> 00:21:15,320
with all these big companies in
the podcasting space.

327
00:21:16,160 --> 00:21:18,880
So more to come on that unless
anybody wants to chime in with

328
00:21:18,880 --> 00:21:22,760
any thoughts on that.
I'll keep things moving.

329
00:21:22,840 --> 00:21:26,080
Dr. Are you still cooking?
I don't want to interrupt your

330
00:21:26,080 --> 00:21:28,800
cooking, I think.
I'm ready for you.

331
00:21:29,320 --> 00:21:31,440
Do you want to take this
Riverside story?

332
00:21:33,040 --> 00:21:36,480
Riverside said.
Jump podcasters ask how many

333
00:21:36,480 --> 00:21:39,440
platforms?
Riverside just dropped a hefty

334
00:21:39,440 --> 00:21:43,800
guide on podcast marketing for
the rest of 2025, and it's

335
00:21:43,800 --> 00:21:48,000
basically a master class on how
to stop shouting into the void.

336
00:21:48,440 --> 00:21:52,720
They cover SEO, podcasts, video
first promotions, leveraging

337
00:21:52,720 --> 00:21:57,120
LinkedIn, TikTok and YouTube
Shorts, plus using newsletters

338
00:21:57,120 --> 00:22:00,840
and community driven growth.
It's a checklist driven, no

339
00:22:00,840 --> 00:22:05,040
excuses breakdown for how
Riverside believes creators can

340
00:22:05,040 --> 00:22:09,480
turn their shows from hobby
projects to actual discoverable

341
00:22:09,520 --> 00:22:12,600
brands.
Creators don't have the luxury

342
00:22:13,120 --> 00:22:15,360
of if you build it, they will
come.

343
00:22:15,360 --> 00:22:19,560
Audience growth is cutthroat.
The platforms are crowded,

344
00:22:19,560 --> 00:22:24,200
algorithms are stingy, and
attention spans are tanking.

345
00:22:24,640 --> 00:22:30,360
This guide matters because it
shifts podcasters from post and

346
00:22:30,360 --> 00:22:34,520
prey to strategic, measurable,
visible plays.

347
00:22:35,200 --> 00:22:39,680
Now, some people think that the
checklist screams productivity

348
00:22:39,680 --> 00:22:43,160
porn.
Half of podcasters may not even

349
00:22:43,160 --> 00:22:47,080
have the bandwidth to execute
even 10% of these tips.

350
00:22:47,440 --> 00:22:51,120
Hustling across every platform
may not be sustainable.

351
00:22:51,360 --> 00:22:55,120
It could be burnout in like a
branded Canva template.

352
00:22:55,760 --> 00:22:59,640
Fewer, sharper moves usually be
shattershot.

353
00:22:59,640 --> 00:23:02,360
Marketing expert insights
prediction.

354
00:23:02,400 --> 00:23:08,200
Well, some predict that by 2026,
most successful podcasters won't

355
00:23:08,200 --> 00:23:12,160
be the ones doing everything.
They'll be the ones ruthless

356
00:23:12,160 --> 00:23:16,720
enough to cut 80% of tactics and
double down on what actually

357
00:23:16,720 --> 00:23:19,680
drives conversion.
So here's my question.

358
00:23:20,240 --> 00:23:26,560
Now that we have AI, how long
will it take before SEO will be

359
00:23:26,800 --> 00:23:29,480
a thing of the past?
Or will it ever be a thing of

360
00:23:29,480 --> 00:23:32,880
the past?
So we've, we've been every so

361
00:23:32,880 --> 00:23:37,080
often we talk about that or at
least it kind of pokes its head

362
00:23:37,080 --> 00:23:40,480
and, and we have this
conversation about SEO and how

363
00:23:40,640 --> 00:23:44,520
AI is already affecting it.
But we, yeah, we haven't really

364
00:23:44,520 --> 00:23:48,400
ever predicted like if we think
it's really going to go away

365
00:23:48,400 --> 00:23:52,640
altogether and if so when.
And I do predict that SEO will

366
00:23:52,640 --> 00:23:57,600
not look the same at all in the
near future.

367
00:23:57,600 --> 00:24:01,280
And I'm going to put which could
be even giving it a little too

368
00:24:01,280 --> 00:24:04,000
much time.
I'm going to, my prediction is,

369
00:24:04,000 --> 00:24:08,960
is within the next two to three
years, SEO as we know it goes

370
00:24:08,960 --> 00:24:11,360
away.
It might still be a term, it

371
00:24:11,360 --> 00:24:14,200
might still be a thing, but I
think it's going to look

372
00:24:14,440 --> 00:24:19,160
incredibly different within the
next two to three years because

373
00:24:19,160 --> 00:24:22,080
of AI and the way that we use
it.

374
00:24:23,120 --> 00:24:25,080
I.
Hope to God that you're right,

375
00:24:25,080 --> 00:24:29,280
because I'm so tired of trying
to study it and stay ahead of

376
00:24:29,280 --> 00:24:32,120
it.
Yeah, it is just a beast.

377
00:24:32,160 --> 00:24:37,440
And it feels a little bit
challenging in the sense like

378
00:24:37,840 --> 00:24:41,440
it's just always changing.
And when you think about Google

379
00:24:41,440 --> 00:24:45,880
and how it just front loads
searches now with ads, you know,

380
00:24:45,880 --> 00:24:49,960
paid positioning, it's just
really frustrating.

381
00:24:50,280 --> 00:24:54,720
Organic SEO feels like a losing
battle to me.

382
00:24:55,240 --> 00:24:58,400
Yes, I agree.
All right, well, I'll keep

383
00:24:58,400 --> 00:25:01,920
things moving with probably one
of the biggest headlines we've

384
00:25:01,920 --> 00:25:06,920
got for you today.
YouTube has rolled out its

385
00:25:07,040 --> 00:25:12,360
biggest creator upgrades yet.
So podcasters, I think it's time

386
00:25:12,360 --> 00:25:14,320
to pay attention if you haven't
been.

387
00:25:15,120 --> 00:25:18,080
They just dropped a bombshell
update pack.

388
00:25:18,080 --> 00:25:21,600
And this I think was as this
update came as recent as

389
00:25:21,600 --> 00:25:24,920
yesterday.
So first, here are some of the

390
00:25:25,360 --> 00:25:28,280
main features that we've
noticed.

391
00:25:28,760 --> 00:25:32,280
First collaborations, and I
think I've shared a little bit

392
00:25:32,280 --> 00:25:35,880
about some rumors about that a
week or two ago, but now you can

393
00:25:35,880 --> 00:25:40,040
invite up to five creators to
collaborate on a video.

394
00:25:40,680 --> 00:25:43,960
It'll appear in everyone who
you're collaborating with,

395
00:25:43,960 --> 00:25:49,000
everyone's feed, which means
it's built in cross promotion.

396
00:25:49,000 --> 00:25:52,800
Think Instagrams collaboration
feature if you've used that,

397
00:25:54,040 --> 00:25:58,640
where basically if I'm posting
content, I can tag Dr. Jonathan,

398
00:25:58,640 --> 00:26:02,640
Ashley and Sid or I can add them
as collaborators.

399
00:26:02,640 --> 00:26:05,800
And then that content, should
they accept, will appear on

400
00:26:05,800 --> 00:26:09,640
their feeds, on their profiles,
looking like their content just

401
00:26:09,640 --> 00:26:12,880
as much as it looks like mine.
I love that feature.

402
00:26:12,880 --> 00:26:16,880
I think that's going to be a
popular one among Youtubers and

403
00:26:16,880 --> 00:26:20,880
podcasters on YouTube.
Also ABC testing.

404
00:26:21,880 --> 00:26:25,360
Now you can, you'll be able to
test 3 thumbnails and three

405
00:26:25,360 --> 00:26:29,400
titles all at once.
Smart podcasters might publish

406
00:26:29,400 --> 00:26:33,760
on YouTube first, then export
the winning title to audio

407
00:26:33,760 --> 00:26:35,480
feeds.
That might be a strategy you

408
00:26:35,480 --> 00:26:37,920
try.
Or of course, the more basic 1

409
00:26:38,400 --> 00:26:42,560
you you test these three, the
one that's doing most you double

410
00:26:42,560 --> 00:26:45,880
down on that one.
I'm going to save this next one

411
00:26:45,880 --> 00:26:49,800
for last because I think this is
probably one this next one is

412
00:26:49,800 --> 00:26:52,000
one that a lot of people are
excited about.

413
00:26:52,000 --> 00:26:56,640
So first, auto dubbing.
YouTube will auto dub content

414
00:26:56,640 --> 00:27:00,240
into other languages, lip sync
included.

415
00:27:00,800 --> 00:27:05,640
And as far as live updates go,
their live stream studio got a

416
00:27:05,640 --> 00:27:11,080
massive touch up, easier setup,
better discoverability, AI

417
00:27:11,080 --> 00:27:15,080
powered highlights and new ad
formats that won't interrupt

418
00:27:15,240 --> 00:27:18,160
streams.
The one that I was holding

419
00:27:18,200 --> 00:27:23,160
dynamic brand deals so you can
we can say goodbye to baked in

420
00:27:23,160 --> 00:27:27,840
ads on YouTube soon.
Creators can insert and swap out

421
00:27:27,840 --> 00:27:32,440
sponsorships just like a lot of
us already do with dynamic ads

422
00:27:33,080 --> 00:27:38,720
using, I'll use Buzz Sprout as
an example, where you can plug

423
00:27:38,720 --> 00:27:41,960
and play different ads at
different times of the year, no

424
00:27:41,960 --> 00:27:46,480
matter what episode you're
talking about, and that will be

425
00:27:46,520 --> 00:27:49,560
available to you on YouTube
really soon.

426
00:27:50,160 --> 00:27:53,160
I look at this almost as
validation for us podcasters.

427
00:27:53,720 --> 00:27:57,800
YouTube, of course, competing
with Spotify and Apple, but it's

428
00:27:58,080 --> 00:28:00,280
folding it.
It's folding podcasting's

429
00:28:00,280 --> 00:28:05,560
smartest monetization tricks
into video dynamic ads.

430
00:28:05,560 --> 00:28:09,200
Like I said, cross collabs,
dubbing, it all means

431
00:28:09,200 --> 00:28:12,640
discoverability and revenue are
about to scale in ways audio

432
00:28:12,640 --> 00:28:17,920
platforms have maybe had some
trouble matching in some areas.

433
00:28:18,880 --> 00:28:23,080
Any of these features calling
out to any of you right now?

434
00:28:23,920 --> 00:28:25,080
Anything you're looking forward
to?

435
00:28:25,080 --> 00:28:29,000
I'm looking at our stage and I
know most of us here are maybe

436
00:28:29,000 --> 00:28:34,240
audio first, or at least YouTube
isn't the the main strategy.

437
00:28:35,280 --> 00:28:37,080
OK.
I guess nobody's got anything

438
00:28:37,080 --> 00:28:40,960
for me.
I think I'm particularly excited

439
00:28:40,960 --> 00:28:43,800
about the brand deals, the
dynamic ads.

440
00:28:44,120 --> 00:28:47,520
I think that is going to be
something that we're going to

441
00:28:47,520 --> 00:28:52,920
see a lot of this quarter coming
and next year, especially.

442
00:28:53,200 --> 00:28:56,120
And Jeff has joined us on stage.
Jeff, I guess throwing, throwing

443
00:28:56,120 --> 00:28:59,040
me a line because I was looking
for some engagement.

444
00:28:59,040 --> 00:29:00,320
Thank you, Jeff, for coming up
here.

445
00:29:00,320 --> 00:29:02,120
What did you want to add to the
conversation?

446
00:29:03,280 --> 00:29:09,160
No, I think these YouTube tools
are amazing and the one that I

447
00:29:09,160 --> 00:29:12,800
think if it works the way I hope
it works, that gets me the most

448
00:29:12,800 --> 00:29:14,800
excited is that collaboration
one.

449
00:29:15,440 --> 00:29:21,520
Because if it means that you can
go to like minded podcasts and

450
00:29:21,520 --> 00:29:25,200
they can tag you and then you
can put that into its own, what

451
00:29:25,200 --> 00:29:27,400
do they call it?
A playlist, right?

452
00:29:28,000 --> 00:29:31,840
Friends of the podcast, friends
of the channel, then it's a good

453
00:29:31,840 --> 00:29:36,080
way just to kind of, you know,
organize that right in and then

454
00:29:36,280 --> 00:29:40,600
be able to then, you know, get
exposure for each other.

455
00:29:40,600 --> 00:29:45,600
I think it's a great way for
independent Youtubers to to help

456
00:29:45,760 --> 00:29:48,600
lift each other up.
I'm with you, Jeff.

457
00:29:48,760 --> 00:29:51,440
You know, the one thing I want
to make clear is I don't know

458
00:29:51,480 --> 00:29:53,680
how well received.
Not that you're suggesting this,

459
00:29:53,680 --> 00:29:56,480
but it just made me think I
don't know how well received it

460
00:29:56,480 --> 00:29:59,360
would be if we just add
collaborators without having a

461
00:29:59,360 --> 00:30:01,720
conversation with them about it
ahead of time.

462
00:30:02,600 --> 00:30:06,120
No, no, no.
I mean, like I've got other pop

463
00:30:06,120 --> 00:30:10,360
culture or pop culture adjacent
YouTube, you know, podcast

464
00:30:10,360 --> 00:30:12,360
friends.
So you know, Yeah, yeah, yeah.

465
00:30:12,920 --> 00:30:14,400
Well, you don't have to accept
that.

466
00:30:14,440 --> 00:30:15,960
That's true.
That's true.

467
00:30:15,960 --> 00:30:17,920
And that's anything you want,
Mark, you know what I'm saying?

468
00:30:19,000 --> 00:30:22,640
Not without asking, no, but I
mean like if you have a group

469
00:30:22,640 --> 00:30:28,160
where like your content helps
each other's content, it makes

470
00:30:28,160 --> 00:30:33,000
sense just to do that because it
the discoverability is so weird

471
00:30:33,000 --> 00:30:35,920
on YouTube.
You know, even I've been on a

472
00:30:35,920 --> 00:30:40,680
tear lately, but like even if I
look at my numbers, it's still

473
00:30:41,040 --> 00:30:42,720
random the way people are
finding me.

474
00:30:42,720 --> 00:30:47,160
Even though my subscription
subscriber rate goes up, that

475
00:30:47,160 --> 00:30:51,040
number is so low.
So I think whatever we can do to

476
00:30:51,640 --> 00:30:53,680
support each other is a great
thing.

477
00:30:54,360 --> 00:30:57,080
Thank you, Jeff.
And I think you missed it

478
00:30:57,520 --> 00:30:59,880
earlier.
I don't think you had come in

479
00:30:59,880 --> 00:31:02,960
the room just yet.
And we were talking about Gary

480
00:31:02,960 --> 00:31:07,280
Vee and his new purchase or an
investment into a social media

481
00:31:07,280 --> 00:31:09,720
company.
And I was going to ask you, you

482
00:31:09,720 --> 00:31:12,600
know, did he not get the memo
about Stampede Social?

483
00:31:13,200 --> 00:31:16,080
It seems like everyone's
investing in Stan right now.

484
00:31:16,760 --> 00:31:18,880
Thank you.
I was, I couldn't remember the

485
00:31:18,880 --> 00:31:21,760
name and I knew it well.
I just it totally slipped my

486
00:31:21,760 --> 00:31:24,960
mind.
And by the way, I say that I say

487
00:31:24,960 --> 00:31:29,800
that because Jeff owns runs a
company called Stampede Social.

488
00:31:29,960 --> 00:31:32,120
And Jeff, I'll also give you a
minute to share a little bit

489
00:31:32,120 --> 00:31:34,160
about it too.
No thanks.

490
00:31:34,480 --> 00:31:38,640
Unexpected, but Stampede Social
is a social engagement platform

491
00:31:38,680 --> 00:31:43,040
for creators, so it combines a
bunch of cool features for

492
00:31:43,040 --> 00:31:46,360
Instagram DM automation, post
level giveaways.

493
00:31:46,760 --> 00:31:50,960
You can track fan content, you
can manage the comments that

494
00:31:50,960 --> 00:31:52,760
come in for your particular
posts.

495
00:31:53,280 --> 00:31:57,560
It's a whole suite of engagement
tools to help you put in motion

496
00:31:57,560 --> 00:32:00,760
and then manage and measure your
own campaigns.

497
00:32:02,000 --> 00:32:02,760
Awesome.
Yes.

498
00:32:02,760 --> 00:32:06,480
And I have been a user of
Stampede Social and one of the

499
00:32:06,520 --> 00:32:09,240
examples of a way you can use
it.

500
00:32:09,240 --> 00:32:12,520
It's, it's just like if you've
seen any creator on say

501
00:32:12,520 --> 00:32:17,080
Instagram encourage you to
comment a specific word in the

502
00:32:17,080 --> 00:32:19,720
comments and then they'll send
you something in return for

503
00:32:19,720 --> 00:32:22,160
doing that.
That's what one thing that

504
00:32:22,160 --> 00:32:25,480
Stampede Social does for you
among many other things.

505
00:32:25,480 --> 00:32:29,040
But that's one way I've used it
frequently in the past.

506
00:32:29,760 --> 00:32:31,200
Thank you, Sir.
Appreciate.

507
00:32:31,200 --> 00:32:33,600
That I think Jonathan wants to
comment on, on this as well.

508
00:32:33,600 --> 00:32:38,720
Go ahead, Jonathan.
I was having issues with OK, it

509
00:32:38,720 --> 00:32:40,840
wasn't letting me do things, but
I was going to jump in and say

510
00:32:40,840 --> 00:32:42,880
thank you for staying because it
was making me crazy.

511
00:32:42,880 --> 00:32:46,960
Me too, me too.
The other diary of Aceo, that

512
00:32:46,960 --> 00:32:51,240
guy, he a few months ago, I
think also invested in it.

513
00:32:51,240 --> 00:32:55,480
So this must a lot of people
seem to be focusing on that

514
00:32:55,480 --> 00:32:59,160
particular platform right now in
terms of huge investment in big

515
00:32:59,160 --> 00:33:00,960
names.
All right, Jeff, we've got some

516
00:33:00,960 --> 00:33:04,040
work to do.
We got to get get your, your

517
00:33:04,040 --> 00:33:07,040
thing out there to those big
names so they can start

518
00:33:07,040 --> 00:33:09,400
investing big money into
Stampede Billy.

519
00:33:10,360 --> 00:33:11,600
Billy will do it.
Yeah.

520
00:33:11,920 --> 00:33:14,760
Billy Philly will do it and then
forget it and the rest is going

521
00:33:14,760 --> 00:33:17,920
to be like, you know, Billy Chu
Chang.

522
00:33:18,080 --> 00:33:21,560
That's right.
Thank you, Sir.

523
00:33:21,680 --> 00:33:23,800
All right.
Thank you, Jeff, thanks for

524
00:33:23,800 --> 00:33:25,720
joining us.
You're welcome to hang out here

525
00:33:25,720 --> 00:33:28,120
and comment anytime.
Since we're talking social

526
00:33:28,120 --> 00:33:31,920
media, I'm going to break away
from the regular headlines and

527
00:33:31,920 --> 00:33:35,280
talk about a few different
headlines around social media in

528
00:33:35,280 --> 00:33:39,520
particular.
First threads just bumped its

529
00:33:39,520 --> 00:33:43,720
character limit to 10,000 and
it's totally free.

530
00:33:43,720 --> 00:33:49,000
And that's a direct shot at X
where long form posts still sit

531
00:33:49,000 --> 00:33:50,920
behind a pay wall.
Wait, let's.

532
00:33:51,240 --> 00:33:54,720
Go around.
And people are going viral on

533
00:33:54,720 --> 00:33:57,120
threads, yes.
It's not just Nick.

534
00:33:57,200 --> 00:33:59,800
No.
Yes, I have to go get the the

535
00:33:59,840 --> 00:34:03,400
old Facebook out and get my,
what you want to call it, my

536
00:34:03,440 --> 00:34:06,080
Myspace?
Yeah, now.

537
00:34:06,080 --> 00:34:10,280
Let me tell you, the threads has
been interesting because I don't

538
00:34:10,280 --> 00:34:15,320
use it enough and what I find is
it's a lot easier to create

539
00:34:15,320 --> 00:34:17,560
engagement.
Do I post stuff that's

540
00:34:17,560 --> 00:34:21,400
considered, in my opinion, duds?
Yes, I absolutely do.

541
00:34:21,639 --> 00:34:25,920
And what I noticed though is
when I find the right phrasing,

542
00:34:25,920 --> 00:34:30,120
the right question, the right
thing that gets people to engage

543
00:34:30,120 --> 00:34:34,920
it, I see a strong amount of
activity from it.

544
00:34:34,920 --> 00:34:38,880
And I don't get that on X, I
just don't.

545
00:34:38,880 --> 00:34:43,560
I, I have always had trouble
really building over on X.

546
00:34:43,560 --> 00:34:46,520
I'm not saying it's impossible.
I'm not saying no one can.

547
00:34:46,520 --> 00:34:51,040
I'm just saying I've had that
trouble and I have a lot more.

548
00:34:51,040 --> 00:34:55,000
It's a lot easier for me to
gain, gain some traction, create

549
00:34:55,000 --> 00:34:57,240
some engagement over on threads,
do.

550
00:34:57,800 --> 00:35:02,720
You find that it's it's because
it's already Instagram and

551
00:35:02,720 --> 00:35:07,240
people are kind of into it more.
I think that was the initial

552
00:35:07,240 --> 00:35:10,080
thing about it was Instagram,
you know, well, first of all,

553
00:35:10,080 --> 00:35:13,160
they were just automatically
entering you into the Threads

554
00:35:13,320 --> 00:35:16,360
environment.
But I think that has kind of

555
00:35:16,360 --> 00:35:18,440
worn off.
I don't think, you know, I think

556
00:35:18,440 --> 00:35:22,400
people are now using it more as
what it was intended to be, a

557
00:35:22,520 --> 00:35:26,720
Twitter slash X replacement.
And I think that's how now

558
00:35:26,720 --> 00:35:29,680
people are using it.
A lot of people have left X and

559
00:35:29,680 --> 00:35:32,200
gone over there to use use it
the same way.

560
00:35:33,000 --> 00:35:36,920
Isn't that a huge jump from 10?
That from what to 10,000?

561
00:35:36,920 --> 00:35:40,080
What was it before?
That I don't remember actually,

562
00:35:40,080 --> 00:35:43,120
but yes, it is a big jump.
It was probably in the

563
00:35:43,120 --> 00:35:48,520
neighborhood of 2 to 300
characters or so originally.

564
00:35:48,680 --> 00:35:51,120
That's enormous.
Yes.

565
00:35:51,640 --> 00:35:55,840
It feels like they're kind of
competing with Substack maybe.

566
00:35:56,600 --> 00:36:00,680
I mean, that's getting into post
your newsletter here kind of

567
00:36:00,680 --> 00:36:03,080
territory, isn't it?
Yeah, I would say so.

568
00:36:03,080 --> 00:36:07,440
And I personally think an
effective way that people were

569
00:36:07,440 --> 00:36:11,200
getting around it prior to this
new character limit was they

570
00:36:11,200 --> 00:36:13,800
were threading long posts.
In other words, they would

571
00:36:13,800 --> 00:36:17,400
start, yeah, a super thread,
they would start their their

572
00:36:17,400 --> 00:36:20,360
main thread.
And then if they had more to

573
00:36:20,360 --> 00:36:24,840
say, they would just continue in
that thread with a new post

574
00:36:24,840 --> 00:36:28,000
connected to it and they would
just go on and on until they

575
00:36:28,040 --> 00:36:29,520
said everything they needed to
say.

576
00:36:29,520 --> 00:36:32,520
And I liked that.
It kept me more engaged.

577
00:36:32,840 --> 00:36:36,800
And I'm sure we'll still see
that, but I found myself reading

578
00:36:36,800 --> 00:36:40,000
more when they were threaded
like that as opposed to seeing

579
00:36:40,000 --> 00:36:44,120
just a 10,000 character post on
another platform.

580
00:36:44,120 --> 00:36:48,280
Those 10 I unless I'm really
looking to sit down and read, I

581
00:36:48,280 --> 00:36:52,000
usually will just skip those
longer posts on other platforms

582
00:36:52,800 --> 00:36:57,120
and Instagram. 500 to 10,000.
OK, it was 500.

583
00:36:57,160 --> 00:37:01,400
OK, Thank you, Jonathan.
Instagram, by the way, just

584
00:37:01,400 --> 00:37:05,640
admitted recently that story
views were being unfairly

585
00:37:05,640 --> 00:37:09,920
throttled if you posted multiple
stories in a row.

586
00:37:10,880 --> 00:37:15,920
It's an algorithm bug that they
say is now fixed, and this was

587
00:37:15,920 --> 00:37:18,880
technically people were
suspecting this, and since

588
00:37:18,880 --> 00:37:20,840
they've now admitted it, I guess
it's true.

589
00:37:21,240 --> 00:37:24,240
People were saying that if they
posted a lot on their stories,

590
00:37:24,240 --> 00:37:31,040
not just not only would their
stories be less seen, they were

591
00:37:31,040 --> 00:37:35,320
noticing activity diminishing on
their posts and reels.

592
00:37:35,880 --> 00:37:39,120
So if they were posting a lot to
stories and they posted a reel

593
00:37:39,120 --> 00:37:44,920
that day, that reel would tend
to kind of flop, or at least not

594
00:37:44,920 --> 00:37:48,040
get the same kind of engagement
that it normally did.

595
00:37:48,840 --> 00:37:52,600
So this means that creators
should no longer see those posts

596
00:37:52,600 --> 00:37:58,320
and view views tank those posts
and real views tank just for

597
00:37:58,320 --> 00:38:00,680
activity, actively posting those
stories.

598
00:38:00,840 --> 00:38:03,480
Instead, the platform is
doubling down on engagement

599
00:38:03,480 --> 00:38:08,920
signals like DMS, watch time,
shares, stickers, tap backs

600
00:38:09,320 --> 00:38:14,320
while pulling back on your
content if stories are being

601
00:38:14,560 --> 00:38:16,640
exited.
So in other words, you're

602
00:38:16,640 --> 00:38:19,960
posting stories, they're getting
some views, you're posting

603
00:38:19,960 --> 00:38:24,120
reels, those are getting some
comments, you're using other

604
00:38:24,120 --> 00:38:27,880
features on Instagram.
If you're using these features,

605
00:38:27,880 --> 00:38:32,320
if you're doing all the things,
they will tend to prop you up

606
00:38:32,320 --> 00:38:36,840
and get give you more exposure.
That's what they're getting at

607
00:38:36,840 --> 00:38:39,400
here.
So don't be afraid to post

608
00:38:39,400 --> 00:38:41,360
stories.
If in the past you were worried

609
00:38:41,360 --> 00:38:45,840
about it affecting your content,
it will no longer do that.

610
00:38:45,840 --> 00:38:49,920
And in fact, the more you post,
I think what it's quietly

611
00:38:49,920 --> 00:38:54,080
suggesting is the more you'll
get activity on your other

612
00:38:54,080 --> 00:38:57,560
content on the same platform.
Now I've got a clip I want to

613
00:38:57,560 --> 00:39:01,040
play for you.
TikTok sounds like it could

614
00:39:01,040 --> 00:39:06,160
actually survive, but the US
version may look a little

615
00:39:06,160 --> 00:39:08,920
different.
Here's a clip from CNNA Deal.

616
00:39:08,920 --> 00:39:10,800
For TikTok.
So let's talk about it.

617
00:39:10,840 --> 00:39:13,040
The trump administration says
they've reached an agreement

618
00:39:13,040 --> 00:39:16,440
with China to keep the social
media platform operational in

619
00:39:16,440 --> 00:39:18,240
the United States.
Remember, even if you've

620
00:39:18,240 --> 00:39:21,400
probably been using it the whole
time, TikTok has technically

621
00:39:21,400 --> 00:39:25,400
been in limbo for more than a
year after then President Joe

622
00:39:25,400 --> 00:39:28,640
Biden signed legislation
mandating the platform be sold

623
00:39:28,640 --> 00:39:31,520
to AUS company over national
security concerns.

624
00:39:31,760 --> 00:39:33,760
Now, with this announcement,
U.S.

625
00:39:33,760 --> 00:39:36,680
Treasury Secretary Scott Besson
spoke for GRID, where he's been

626
00:39:36,680 --> 00:39:39,840
meeting with Chinese
counterparts to discuss trade

627
00:39:39,880 --> 00:39:43,560
and social media platforms.
US diplomats say they've come to

628
00:39:43,560 --> 00:39:46,600
an agreement that includes
concerns over national security.

629
00:39:46,800 --> 00:39:48,960
We are very.
Focused on TikTok and making

630
00:39:48,960 --> 00:39:52,040
sure that.
It was a deal that is is fair

631
00:39:52,040 --> 00:39:55,400
from the Chinese and completely
respects US National Security

632
00:39:55,400 --> 00:39:57,600
concerns and and that's the deal
we reached.

633
00:39:57,720 --> 00:40:00,640
But a big question you might be
asking will the algorithm

634
00:40:00,640 --> 00:40:03,040
change?
That remains to be seen.

635
00:40:03,120 --> 00:40:05,480
A formal announcement for
President Trump is expected

636
00:40:05,480 --> 00:40:06,400
Friday.
There you go.

637
00:40:06,400 --> 00:40:11,000
So TikTok sounds like will
remain, but will it be the same

638
00:40:11,280 --> 00:40:13,720
thing?
I think a lot of people and it

639
00:40:13,720 --> 00:40:15,520
still hasn't really been
revealed yet.

640
00:40:15,520 --> 00:40:18,960
What's going to happen with Tik
Tok's powerful algorithm?

641
00:40:19,880 --> 00:40:24,320
We can't deny that TikTok seems
to have figured out how to make

642
00:40:24,920 --> 00:40:28,600
how to make it more engaging
than other platforms.

643
00:40:29,160 --> 00:40:34,120
And I mean, sometimes what what
will go viral for me on TikTok

644
00:40:34,720 --> 00:40:40,800
won't do crap over on Instagram.
So I'm curious what we think if

645
00:40:40,800 --> 00:40:41,360
this.
Changes.

646
00:40:42,040 --> 00:40:43,520
I've got a question for
Jonathan.

647
00:40:43,520 --> 00:40:48,800
Go for it.
Jonathan, if you were the TikTok

648
00:40:48,800 --> 00:40:52,840
God and had the power to change
everything, what is it that you

649
00:40:52,840 --> 00:40:57,960
would either add to TikTok or
take away from TikTok?

650
00:40:58,200 --> 00:41:00,080
Oh boy, that's a question I
have.

651
00:41:00,080 --> 00:41:03,960
But next year I would like to
add the rest of the audience

652
00:41:03,960 --> 00:41:07,480
that will not be on TikTok
anymore because it'll only be

653
00:41:07,480 --> 00:41:10,800
AUS app.
So I would love to have the rest

654
00:41:10,800 --> 00:41:13,480
of my audience back.
That's my biggest thing that I'm

655
00:41:13,480 --> 00:41:18,040
seeing with the change is if
it's AUS only app that means

656
00:41:18,040 --> 00:41:20,240
only people in the US will be
able to access it.

657
00:41:21,040 --> 00:41:22,640
Where does the rest of our
audience go?

658
00:41:23,240 --> 00:41:29,320
Yeah, and I know that a lot of
people creators on TikTok, their

659
00:41:29,320 --> 00:41:32,360
plan that they talk about and
that they started doing when we

660
00:41:32,360 --> 00:41:37,040
lost TikTok temporarily the last
time they're going to go to

661
00:41:37,120 --> 00:41:41,640
what's the name of Byte Dances
app that's basically TikTok, but

662
00:41:41,640 --> 00:41:45,680
it's China based red dance is
that.

663
00:41:45,720 --> 00:41:47,560
It read something red.
Note.

664
00:41:47,760 --> 00:41:50,640
Red note No, I don't feel like.
That doesn't sound right.

665
00:41:50,680 --> 00:41:52,800
Our brains are not working
today.

666
00:41:52,880 --> 00:41:57,320
And the point is, is that a lot
of creators will plan to leave

667
00:41:57,320 --> 00:42:02,080
TikTok all together and go to
their counterpart app that's I

668
00:42:02,080 --> 00:42:06,120
believe China based, which is
interesting to hear.

669
00:42:06,120 --> 00:42:11,200
And I'm curious, would anybody
stay on TikTok if it changes

670
00:42:11,200 --> 00:42:13,160
that drastically into Jonathan's
point?

671
00:42:13,440 --> 00:42:18,920
You're losing a lot of other
locations by it becoming just US

672
00:42:19,040 --> 00:42:21,400
based.
Unless, who knows, maybe other

673
00:42:21,400 --> 00:42:23,840
countries would join in on that
somehow.

674
00:42:24,040 --> 00:42:27,120
Maybe it would be available to
other countries as well.

675
00:42:27,160 --> 00:42:30,840
I'm not sure how that's going to
work, Lemon ate Jen.

676
00:42:30,840 --> 00:42:35,440
Jen says in the chat.
I think that's it, but I because

677
00:42:35,440 --> 00:42:37,560
I know that name, but I'm not
sure.

678
00:42:37,560 --> 00:42:44,800
Go ahead, Dr. So when Jonathan
said it's going to be AUS only

679
00:42:44,800 --> 00:42:48,320
app, is it going to be AUS only
app or is it just going to be an

680
00:42:48,320 --> 00:42:52,920
app that's based in the US, just
like Facebook is based in the

681
00:42:53,160 --> 00:42:57,400
US, but it is international?
My understanding is TikTok is

682
00:42:57,400 --> 00:43:02,120
not giving up their own their
ownership of the app across the

683
00:43:02,120 --> 00:43:05,800
world.
So it will be AUI mean maybe?

684
00:43:06,440 --> 00:43:09,040
Like the US chapter of TikTok,
but.

685
00:43:09,480 --> 00:43:13,320
We're not going to have access
to the Chinese TikTok because

686
00:43:13,320 --> 00:43:16,400
that's why we're getting out of
it and it is red note and

687
00:43:16,400 --> 00:43:19,640
lemonade.
And I know that there is AUS

688
00:43:19,640 --> 00:43:26,720
based TikTok like app out there
called Clapper and the

689
00:43:26,720 --> 00:43:32,320
notifications on it were driving
me nuts because you'd hear every

690
00:43:32,640 --> 00:43:36,960
every time someone chimed in and
it just made me crazy.

691
00:43:38,600 --> 00:43:43,040
Yeah, I used Clapper early on
when the first time TikTok was

692
00:43:43,040 --> 00:43:46,320
threatening to go away.
And it it was cool, it was fine,

693
00:43:46,320 --> 00:43:48,560
but I never really latched on to
it.

694
00:43:48,720 --> 00:43:54,080
Latched on to it.
Yeah, Jeff, as a also Tik Toker,

695
00:43:54,600 --> 00:43:57,720
I watch a lot of your content
actually on TikTok where?

696
00:43:57,720 --> 00:43:59,000
What are your thoughts on all
this?

697
00:43:59,080 --> 00:44:01,800
Well, when I thought it was
interesting that you compare

698
00:44:01,800 --> 00:44:05,120
your TikTok to Instagram, I
always compare my tik toks to

699
00:44:05,120 --> 00:44:09,800
YouTube shorts because I always
find it funny that one will blow

700
00:44:09,800 --> 00:44:14,880
up on TikTok and then YouTube
will tank or vice versa or

701
00:44:14,920 --> 00:44:17,240
whatever.
I thought like when the original

702
00:44:17,240 --> 00:44:21,360
ban was happening that even cap
cut and this other alternative,

703
00:44:21,920 --> 00:44:26,080
they were going to shut down too
because they would have the same

704
00:44:26,080 --> 00:44:30,760
security risks as would they
claim TikTok has.

705
00:44:32,840 --> 00:44:36,680
Even though all of our data
privacy rights have been exposed

706
00:44:36,680 --> 00:44:40,120
because of Facebook, not TikTok.
But that could be a different

707
00:44:40,120 --> 00:44:43,920
episode.
My guess they haven't.

708
00:44:43,920 --> 00:44:46,760
Again, they haven't revealed all
the details yet and my guess is

709
00:44:46,760 --> 00:44:50,160
is that Cap Cut would probably
be part of that deal.

710
00:44:50,760 --> 00:44:53,240
Yeah, I think Tik Tok's
unfortunate in the last year

711
00:44:53,240 --> 00:44:56,560
anyway.
It just seems to not be really

712
00:44:56,560 --> 00:44:58,720
the same thing that everyone was
clamoring over.

713
00:44:58,720 --> 00:45:02,680
It seems like it's all it's all
ads or the influencers doing

714
00:45:02,680 --> 00:45:05,920
ads.
It's like I don't find it as fun

715
00:45:05,920 --> 00:45:08,840
except for your content.
Oh, yes, Thank you.

716
00:45:08,840 --> 00:45:10,200
Thank you.
Thanks, Jeff.

717
00:45:10,840 --> 00:45:13,000
Yeah.
And Chris Faglio in the chat

718
00:45:13,000 --> 00:45:15,760
says Cap Cut did in fact, shut
down.

719
00:45:15,760 --> 00:45:17,640
He had no access to his
projects.

720
00:45:17,640 --> 00:45:21,920
But it is since back cap cut
when when TikTok came back, it

721
00:45:21,920 --> 00:45:26,080
took cap cut a minute to to pop
up again.

722
00:45:26,320 --> 00:45:29,040
But it is back now.
I know people are some people

723
00:45:29,040 --> 00:45:31,120
are still using it.
But Jonathan, I know you don't

724
00:45:31,120 --> 00:45:33,000
use it anymore.
You're using something else now.

725
00:45:33,600 --> 00:45:36,760
I still use it in the background
and for templates.

726
00:45:37,160 --> 00:45:41,840
So there is Instagram released
edits, which is terrible

727
00:45:41,840 --> 00:45:47,600
compared to, you know, cap cut,
but it'll maybe eventually

728
00:45:47,600 --> 00:45:50,880
possibly get there.
And I use captions actually is

729
00:45:50,880 --> 00:45:53,480
the app that I use for a lot of
mine because it has the AI

730
00:45:53,680 --> 00:45:56,840
editing built in.
So that's what I use for a lot

731
00:45:56,840 --> 00:45:58,040
of my stuff.
Yeah.

732
00:45:58,200 --> 00:46:00,720
And I see you're getting some
people agreeing with you in the

733
00:46:00,720 --> 00:46:02,920
chat that edits is kind of poor
right now.

734
00:46:02,920 --> 00:46:06,040
Yeah, it is not like cap cut.
And I think that they've said,

735
00:46:06,040 --> 00:46:09,240
even when they started rolling
it out, that it's that they're

736
00:46:09,240 --> 00:46:13,280
wrote doing a slow roll out,
which I thoroughly, I, I think

737
00:46:13,280 --> 00:46:15,640
it's the right way to go about
it, right.

738
00:46:15,640 --> 00:46:17,960
Just do it slowly.
That's what they did with

739
00:46:17,960 --> 00:46:19,760
threads.
And little by little, now we're

740
00:46:19,760 --> 00:46:23,800
seeing thread updates.
I prefer that a company does it

741
00:46:23,800 --> 00:46:28,080
slowly because I think that will
give them longer shelf life in

742
00:46:28,080 --> 00:46:29,760
the future.
Jeff, did you want to add

743
00:46:29,760 --> 00:46:30,280
something else?
Oh.

744
00:46:30,760 --> 00:46:34,080
I was going to say I've only
been using edits a little bit,

745
00:46:34,080 --> 00:46:36,760
but I do love it for its
teleprompter feature.

746
00:46:36,760 --> 00:46:41,320
So I if I have a very specific
script that I want a video, I'll

747
00:46:41,320 --> 00:46:44,640
use that and then export it and
do stuff somewhere else.

748
00:46:45,280 --> 00:46:48,040
Yeah, great point.
And that actually reminded me,

749
00:46:48,280 --> 00:46:51,920
you know, we were talking
earlier about the iOS 26 update.

750
00:46:52,080 --> 00:46:56,960
Also, the new iPhones have
apparently a very powerful front

751
00:46:56,960 --> 00:47:00,640
facing camera.
So in the past, you know, you've

752
00:47:00,640 --> 00:47:03,480
heard me say a lot of times, you
know, if you're going to shoot

753
00:47:03,480 --> 00:47:07,360
content, use the back camera of
your phone because nine times

754
00:47:07,360 --> 00:47:10,440
out of 10, most phones, whether
it's iPhone or otherwise, that

755
00:47:10,440 --> 00:47:12,160
that camera in the back is much
better.

756
00:47:12,280 --> 00:47:15,880
It will still be a better camera
in the back versus the front.

757
00:47:16,040 --> 00:47:18,360
But they've made a lot of
improvements to that front

758
00:47:18,360 --> 00:47:22,440
facing cameras to where do you
want to use an app that has the

759
00:47:22,440 --> 00:47:25,920
teleprompter feature?
Go for it like that's that's

760
00:47:26,080 --> 00:47:28,920
that's the way to do it now, but
you of course have to have the

761
00:47:29,160 --> 00:47:33,040
newest phone in order to do that
which not everybody's ready to

762
00:47:33,040 --> 00:47:36,880
go bite that bullet just yet I
haven't decided yet I don't

763
00:47:36,880 --> 00:47:38,720
think I'm going that direction
just.

764
00:47:38,760 --> 00:47:40,520
Yet I was going to ask you if
you bought yours yet.

765
00:47:40,560 --> 00:47:42,800
I should have mine hopefully
next weekend.

766
00:47:42,800 --> 00:47:44,360
Jonathan, you are How?
Much is it?

767
00:47:45,000 --> 00:47:46,840
Yeah.
Well, first, Jonathan, you are,

768
00:47:47,280 --> 00:47:50,320
I was going to say worse than I
am in the sense that I usually

769
00:47:50,320 --> 00:47:54,160
am known for getting jumping on
that first, that new thing that

770
00:47:54,160 --> 00:47:55,720
comes out, especially when it's
an iPhone.

771
00:47:55,720 --> 00:48:00,320
But I'm hesitating this time.
But yeah, what's what's the

772
00:48:00,320 --> 00:48:01,760
damage, if you don't mind
sharing?

773
00:48:01,760 --> 00:48:03,280
I mean, we could always go look
it up, but.

774
00:48:04,240 --> 00:48:09,080
Yes, I mean 17, I think it's,
it's the same price as last year

775
00:48:09,520 --> 00:48:13,160
plus $50.00.
So not bad at all.

776
00:48:13,160 --> 00:48:18,880
And the money back is actually
$100 more, so it sort of

777
00:48:18,880 --> 00:48:20,440
balances out.
I thought it was going to be a

778
00:48:20,440 --> 00:48:23,240
lot worse.
OK, yeah.

779
00:48:23,240 --> 00:48:24,840
So I.
Had two more payments and then

780
00:48:24,840 --> 00:48:27,720
my my phone is paid off so.
And then you're going to do it

781
00:48:27,720 --> 00:48:30,160
too, Alex.
No time to get a new one.

782
00:48:30,680 --> 00:48:33,560
No, I'm fine with my flip phone,
my Nokia.

783
00:48:33,560 --> 00:48:36,160
Your motor, your Motorola flip
phone.

784
00:48:36,160 --> 00:48:38,880
Oh my.
GL it's an LG, it's an LG flip

785
00:48:38,880 --> 00:48:42,680
phone and it works great and I
only have two more payments

786
00:48:42,680 --> 00:48:45,520
since 1983.
Put your beeper away.

787
00:48:45,520 --> 00:48:46,760
Get.
Off my lawn layout.

788
00:48:46,800 --> 00:48:52,120
Katie or I was going to say the
good old Nextel phones.

789
00:48:52,840 --> 00:48:55,000
You guys remember those phones
where it was they also had,

790
00:48:55,000 --> 00:49:00,320
like, the walkie-talkie feature?
Yeah, Jeff, you used to have

791
00:49:00,320 --> 00:49:01,800
that.
Oh my God, yeah.

792
00:49:01,800 --> 00:49:04,120
And if you were in my network,
that'd be the coolest thing,

793
00:49:04,120 --> 00:49:06,320
because then I could just walkie
talk to you.

794
00:49:08,000 --> 00:49:10,600
With that annoying I'm.
Upgrading by the way, finally,

795
00:49:10,640 --> 00:49:13,000
are you the iPhone?
Because I still I still have an

796
00:49:13,000 --> 00:49:15,080
11.
Oh yeah, it's time.

797
00:49:15,640 --> 00:49:19,160
It is time, you know, see, now
I'm getting jealous that that's

798
00:49:19,160 --> 00:49:21,240
what I was afraid of.
Once people start talking about

799
00:49:21,240 --> 00:49:24,680
getting the new model, then all
of a sudden I want the new model

800
00:49:24,680 --> 00:49:27,600
and I have that ability.
I paid whatever it was a little

801
00:49:27,600 --> 00:49:30,280
extra to to have the yearly
upgrade.

802
00:49:30,520 --> 00:49:32,920
But we'll see.
I'm looking at the time here and

803
00:49:32,920 --> 00:49:37,520
we're really short on time.
Dr. Do you want to share any

804
00:49:37,520 --> 00:49:39,640
stories or do you think this is
a good place to stop?

805
00:49:40,280 --> 00:49:42,280
I think I can get this one in.
Sorry, sorry.

806
00:49:43,400 --> 00:49:48,480
OK, so is the podcasting
authority score the savior of

807
00:49:48,480 --> 00:49:51,400
analytics or it's just maybe
it's just snake oil?

808
00:49:51,800 --> 00:49:56,040
Now there is a podcasting
platform called guesting A

809
00:49:56,040 --> 00:49:58,120
guesting platform called
Interview Valet.

810
00:49:58,840 --> 00:50:02,760
An interview Valet got got with
another platform called Pod

811
00:50:02,760 --> 00:50:07,800
Engine and they just launched a
new metric called the podcast

812
00:50:07,800 --> 00:50:10,960
authority score.
They're pitching it as a

813
00:50:10,960 --> 00:50:16,200
podcasting world's Google Page
Rank, a way to measure not just

814
00:50:16,200 --> 00:50:18,400
downloads, but real business
impact.

815
00:50:18,640 --> 00:50:22,600
So instead of relying on like
fuzzy audience estimates, fuzzy

816
00:50:22,600 --> 00:50:26,360
math, this score crunches
hundreds of data points like

817
00:50:26,360 --> 00:50:30,000
engagement, marketing potential,
and niche influence.

818
00:50:30,000 --> 00:50:35,040
The idea give brands smarter
tools to pick with, to pick

819
00:50:35,040 --> 00:50:38,720
which podcasts are actually
worth guesting on.

820
00:50:39,200 --> 00:50:43,000
The Tom Schwab, who is a big
name in the podcasting industry,

821
00:50:43,720 --> 00:50:47,360
he has the interview Valet, that
platform I was talking about, He

822
00:50:47,360 --> 00:50:50,680
says the mission is to shift the
industry away from vanity

823
00:50:50,680 --> 00:50:53,320
metrics and towards meaningful
impact.

824
00:50:54,120 --> 00:50:55,920
Excuse me, I'm sorry.
OK?

825
00:50:56,040 --> 00:50:59,520
Pod Engine's Joe Tannerola
echoed that.

826
00:50:59,520 --> 00:51:04,520
Current benchmarks are opaque
and best opaque at best and

827
00:51:04,520 --> 00:51:07,280
irrelevant at worst.
In other words, they're trying

828
00:51:07,280 --> 00:51:10,520
to shine a light where
podcasting analytics have been

829
00:51:10,520 --> 00:51:14,120
murky for years.
So this is an interesting thing,

830
00:51:14,120 --> 00:51:18,200
just to get some new analytics
that actually means something.

831
00:51:18,200 --> 00:51:20,320
Do we?
Do we need another podcast

832
00:51:20,320 --> 00:51:22,800
metric?
Or is this just finally just?

833
00:51:23,040 --> 00:51:26,160
Is it really that different?
So ultimately what this is

834
00:51:26,160 --> 00:51:29,160
doing, Dr. if I understand
correctly, is it's it's creating

835
00:51:29,240 --> 00:51:33,880
a score for your podcast and
it's in that score is basically

836
00:51:33,880 --> 00:51:38,720
saying what that's where I'm.
Yeah, that's that's the podcast

837
00:51:38,720 --> 00:51:41,400
that I want to be a guest on.
OK.

838
00:51:41,400 --> 00:51:45,560
So this is to see like if you're
going to be a guest on a show,

839
00:51:45,560 --> 00:51:49,880
you could go and see the podcast
score to whether it's going to

840
00:51:49,880 --> 00:51:51,640
be worth your while.
Right.

841
00:51:51,680 --> 00:51:57,560
But also it also tells you, you
know, it also has like a

842
00:51:57,560 --> 00:52:04,240
fallout, some other kind of
things that it can tell you.

843
00:52:04,440 --> 00:52:08,960
That alone tells you a lot of
things about the podcast that in

844
00:52:08,960 --> 00:52:12,720
ranking, you know, in in ranking
ranking wise.

845
00:52:13,080 --> 00:52:16,800
I think that for people who are
guesting on podcasts, I mean, I

846
00:52:16,800 --> 00:52:19,880
know I hear that a lot, right?
Like guests often times they

847
00:52:19,880 --> 00:52:23,840
have no idea of the podcast
really what they're jumping

848
00:52:23,840 --> 00:52:26,560
into, right?
So this could be really valuable

849
00:52:26,560 --> 00:52:30,320
for people just to understand
the type of podcast, the success

850
00:52:30,320 --> 00:52:34,840
of the podcast, etcetera.
Now it happened to me one time

851
00:52:34,840 --> 00:52:38,040
when someone asked, when we
asked someone to be on the show

852
00:52:38,040 --> 00:52:42,200
because one of the shows that I
produced and they were their yes

853
00:52:42,200 --> 00:52:44,600
or no depended on what our
downloads were.

854
00:52:45,640 --> 00:52:50,960
So this is kind of a way that
they can see not the downloads,

855
00:52:50,960 --> 00:52:54,120
but at least see some kind of a
ranking of where they are.

856
00:52:54,480 --> 00:52:58,360
And it said the story says that
it's going to point the data

857
00:52:58,360 --> 00:53:01,320
points are like for engagement
and marketing potential.

858
00:53:02,000 --> 00:53:05,000
So it's an interesting, it's an
interesting thing.

859
00:53:05,200 --> 00:53:08,640
The fear, I suppose, would be if
you're a smaller podcast, a

860
00:53:08,640 --> 00:53:12,560
brand new podcast, and you're
doing that dance with a

861
00:53:12,560 --> 00:53:15,840
potential guest and then they
see your score and maybe it's

862
00:53:15,840 --> 00:53:19,800
not where they're expecting it
to be, then you might lose that

863
00:53:19,840 --> 00:53:20,880
guest.
I think that's.

864
00:53:20,880 --> 00:53:25,320
You might lose that guest.
It kind of reminds me of Rate My

865
00:53:25,320 --> 00:53:31,160
Teacher, which has a good and a
bad side to it because you know,

866
00:53:31,560 --> 00:53:35,800
if you have a good podcast, but
it's engaging, but it also is

867
00:53:35,800 --> 00:53:39,480
kind of maybe kind of
controversial or just a little

868
00:53:39,480 --> 00:53:42,240
off.
Not the guests are nice or not

869
00:53:42,240 --> 00:53:45,680
to the host isn't nice, but if
it's a little, you know, yeah,

870
00:53:45,760 --> 00:53:49,280
it it you could get bad scores
and it's like, wait, but it's a

871
00:53:49,280 --> 00:53:52,120
great podcast, you know, and
when you're starting out, it's

872
00:53:52,120 --> 00:53:54,560
it's it's even harder.
So I can see both sides.

873
00:53:54,680 --> 00:53:56,600
Yep.
Sid, did you want to chime in?

874
00:53:56,600 --> 00:53:58,720
Good morning.
Yeah, good morning, everybody.

875
00:53:59,040 --> 00:54:02,720
So I went to the link that
Ashley posted I guess or Mark

876
00:54:02,720 --> 00:54:06,600
posted.
And so I, I see this is, I want

877
00:54:06,600 --> 00:54:09,960
to go investigate this more, but
I also see this is very

878
00:54:09,960 --> 00:54:12,880
interesting, especially when
you're in a niche like mine that

879
00:54:13,520 --> 00:54:16,480
this type of score and
information that's accumulating

880
00:54:16,480 --> 00:54:20,960
all these data points could
actually help with sponsorships

881
00:54:20,960 --> 00:54:24,880
or ad revenue, right?
That I think could be really

882
00:54:24,880 --> 00:54:29,160
interesting to explore to share
that based on this index, you're

883
00:54:29,160 --> 00:54:33,400
in our industry, you're ranking
at this kind of level.

884
00:54:33,400 --> 00:54:36,840
So I think that's kind of
interesting. 6, four more, but I

885
00:54:36,840 --> 00:54:39,840
noticed that they have their
pricing hidden, which is always

886
00:54:39,840 --> 00:54:42,560
like a red flag for me.
Then you don't reveal your

887
00:54:42,560 --> 00:54:43,880
pricing.
You have to schedule a call with

888
00:54:43,880 --> 00:54:46,280
somebody, which tells me it's
probably really expensive.

889
00:54:46,840 --> 00:54:49,560
But does anybody have any idea
about what it costs?

890
00:54:49,560 --> 00:54:52,520
Because you have to schedule a
call to yeah.

891
00:54:52,560 --> 00:54:54,360
I saw that too.
So yeah.

892
00:54:54,360 --> 00:54:56,160
And I don't know.
Yeah, because I.

893
00:54:56,240 --> 00:54:58,520
I, I hate that.
I hate that when that happens.

894
00:54:58,520 --> 00:55:01,560
I hate that too.
I, I, I used to debate that, you

895
00:55:01,560 --> 00:55:04,600
know, what, what do I do?
Do I show my prices on my

896
00:55:04,600 --> 00:55:07,720
website or not?
And ultimately it came down to

897
00:55:07,720 --> 00:55:11,680
what do I like as a consumer.
If I'm on a website and I don't

898
00:55:11,680 --> 00:55:16,200
see pricing, it bothers me.
I don't trust it and I almost

899
00:55:16,200 --> 00:55:21,120
never will go and pursue it any
further once I see that they're

900
00:55:21,120 --> 00:55:23,720
hiding their prices.
Agreed.

901
00:55:24,000 --> 00:55:26,840
Yeah.
So to be continued, we'll find

902
00:55:26,840 --> 00:55:28,600
out.
But yeah, it is interesting.

903
00:55:29,320 --> 00:55:32,880
It it does sound interesting.
If you go to pod engine dot AI

904
00:55:32,880 --> 00:55:37,520
slash podcast Dash Authority,
Dash Score, you can learn more

905
00:55:37,520 --> 00:55:40,560
about it.
OK, we are back tomorrow, 7:00

906
00:55:40,640 --> 00:55:43,240
AM Eastern Time.
We do have some stories that we

907
00:55:43,240 --> 00:55:45,120
didn't get to.
We might try to cover some of

908
00:55:45,120 --> 00:55:47,520
those tomorrow.
Either way, we're we'll be

909
00:55:47,520 --> 00:55:50,240
talking all things podcasting
tomorrow.

910
00:55:50,240 --> 00:55:52,800
So if you've got questions, if
you've got a current challenge

911
00:55:52,800 --> 00:55:56,320
in your podcasting journey, you
want to bring and ask us for our

912
00:55:56,320 --> 00:55:58,480
opinions, go for it.
Let's talk about it.

913
00:55:58,480 --> 00:56:02,920
Bring it tomorrow, 7:00 AM
Eastern, and until then, make it

914
00:56:03,000 --> 00:56:05,320
a great day.
Everybody take care.