370 - How Copying Sparks Original Creation

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Good morning podcasting morning
Chat.

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Today is Monday, September 16th,
2025, and today we're

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challenging copycat culture in
podcasting.

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From formulas to fulfillment,
we'll unpack originality,

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prescriptive advice, and how to
push through the discomfort of

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the truly learning.
So if you're listening live on

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Clubhouse, hit the share button,
bottom left hand side of the

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screen and share it.
However, Clubhouse lets you.

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And if you're listening live on
YouTube or via podcast, please

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share this episode with a fellow
podcaster.

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And now give us about 30
seconds.

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We'll get things rolling.
Thanks for being here.

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Good morning again, podcasting,
Morning chat.

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Thanks so much for being here.
I am your host Mark Ronik.

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Currently on stage with me we
have Jonathan Howard, Dr. Faye,

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Matt Bliss, Sid Meadows,
producer Ashley Feller and Alex

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Baelish.
Glad to see all of my fine Co

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hosts here today.
One name you may not have heard

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me say, or at least you noticed
that you didn't hear me say, was

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Nick Naulback who is enjoying
some time away I believe in

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Florida for his annual
anniversary trip with his wife.

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I say annual anniversary.
What I mean by that is every

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year for their wedding
anniversary, they go to Florida

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and do the whole horror tour.
They're big horror movie horror

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fans.
Standing in line?

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Yes, Millions of hours.
Lots of hours in lines unless

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they get those VIP passes.
We'll have to ask him about

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that, see if maybe he gets to
cut the line with those VIP

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passes.
Speaking of events and things to

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do, we are officially 10 days
away from Empowered Podcasting.

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The conference September 26th
through the 28th.

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I can't believe we're in the
final double digit countdown.

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As of tomorrow we will be
hitting those single digits.

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I am excited and I don't want to
say nervous, but anxious might

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be the better word.
This has been quite a journey,

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as I've shared with you guys
since we decided to do the

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second annual conference.
And yeah, we've had lots of

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challenges along the way and
it's, I'm really proud and

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impressed with, despite the
challenges, we've got a really

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great event that we've put
together with some really

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awesome people.
And you know me, I love

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community and I love being
surrounded by great people.

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And that is where the excitement
comes in for me.

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I cannot wait to be in that room
with so many of you, to learn

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from so many of you, and to
connect with so many of you.

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So if you haven't, please come
join us.

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Go to empoweredpodcasting.com.
You can get all that information

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there.
Look at that perfect timing.

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If you're listening live, just
as I said, go to

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empoweredpodcasting.com.
Ashley had the link posted to

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the top of the room here on
Clubhouse.

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Please come join us.
Please see if you can work.

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That Ashley's not feeling well
today.

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No, I was going to bring that up
too.

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Yeah, yes, we've got Ashley who
is under the weather and Dr.

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Who.
I know her, some of her physical

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ailments that she's been dealing
with is it's back and she's

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dealing with it again.
Jonathan, are you recovered?

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You were one of our sick cast
members last week.

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How are you?
I was definitely one of the cast

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members last week, actually
ended up in the hospital during

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the show on Friday, but I'm
doing much, much better.

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Wow.
May we ask what were the

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symptoms?
What were you feeling?

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I had the worst stomach virus
I've had in I think my entire

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life, and then that led to an
infection in my intestines,

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which is always a good thing.
Well, as a what?

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You met your goal weight for the
conference, right?

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I mean that would be positive.
I wish, Alex, I wish.

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Yeah, I met my goal weight.
I'm just not tall enough yet.

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Nah, yes.
Yeah, that can make it a little

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more challenging.
Funny, I had.

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I did say something.
I did look at the bright side

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with Jonathan last week.
I think I texted him when I was

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checking in on him, saying at
least it's now and not ten days

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from now.
I would be devastated if you

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couldn't be there, Jonathan.
You did say that and I I'm happy

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it happened.
Yes.

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Last week.
Not anytime, anywhere near yeah.

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And to be clear, I'm not happy
that it happened, but I'm happy

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happier that it happened now.
Exactly.

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Well, I'm glad you're on the
mend, Jonathan, and feel better,

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Ashley.
I know Ashley, you said you were

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having trouble.
Your voice isn't working very

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well due to your illness, so I'm
not going to make you come off

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mic and say anything about it.
Just feel better.

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Both you and Dr. feel better as
well.

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Let's dive in now.
I'm glad Matt Bliss has joined

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us today because we are playing
a clip straight out of his new

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series, Rethinking Podcasting.
And I had reached out to Matt

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because if you guys haven't
noticed yet, this is a newer

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segment that we're doing here on
the Podcasting Morning chat

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where we're playing a clip from
other podcasters, other experts,

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professionals, whatever you'd
like to call them, who are

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talking about podcasting.
We were playing those clips and

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then having some conversation
around those clips, and I

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reached out to Matt to let him
know about that.

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A few weeks ago, he got a clip
from his show.

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We're going to play that here.
Matt, do you want to set this up

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at all for us before I hit play?
Absolutely.

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So this is a conversation that I
had with Mason Amadeus, who is

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1/3 of the troupe that make Pod
Cube a fictional sketch kind of

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podcast show.
Imagine.

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I think Auntie Donner is the
closest parallel.

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If you're familiar with that
comedy group out of Australia,

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they do that.
He also is a creative director

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as part of Eight Layer Media,
working with Perry Carpenter,

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who's made Eight Layer Insights
together.

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They do at the moment, The Fake
Files, which is talking about AI

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news in a very digestible way
for people who don't know much

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about AI and the background.
And more recently he's done a

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morning show with his partner
that we might talk about a bit

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later on.
But he's had a very diverse

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career from IT manager through
to a bunch of different things.

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He mostly got his start in radio
as a broadcast manager kind of

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thing, leaned into the the IT
and he's been doing podcasts for

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a little while.
But he's well, he isn't fully

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directed on podcasting per SE.
He is one of those people who's

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a savant at creativity and just
generally on the technological

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side of audio.
But he's approach to the

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podcasting stuff is very
interesting and I think it's

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aspirational the way that he
considers the aspects of making

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Pod cube with his two Co hosts.
All that being a tease for the

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full episode being available on
Rethinking Podcasting.

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It came out a couple of weeks
ago.

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So if this teases you, this
little clip we're about to play,

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then you can listen to the rest.
And like every podcast that's a

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little bit longer, there's
plenty more to digest from that

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conversation than just this
clip.

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But this little section, this 2
1/2 minutes is a point we got to

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towards the end where he was
talking about learning and

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understanding and whether
imitating what you see without

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diving deeper on the stuff that
you're interested in to learn.

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Exactly how it works largely in
the context of the technological

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side, but it applies to almost
every aspect of podcasting.

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I think it's a very telling clip
which Mark will lead us through

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a couple of discussion questions
and I'll I'll contribute as

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well.
You can extrapolate a lot from

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it, even though it's just 2 1/2
minutes.

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So, Mark, if you want to roll
the tape, we'll give it a

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listen.
I will and I know that that was

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a beautifully set up.
That was a beautiful set up.

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I should have said.
And before I play it, I just

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want to quickly because
community is so important to me.

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I want to shout out Amanda Yoa,
who I asked to come up here on

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stage.
Amanda, I was perusing TikTok

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those by the way, those words.
A kid who's using TikTok would

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never say that.
I was perusing TikTok and I

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landed on one of yours and I saw
you were published in a

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magazine.
And I just want, I know that we

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usually do our wins at the end
of the week.

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But being that I see you here
and I saw and felt that

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excitement, that enthusiasm
through the TikTok video, I just

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wanted to give you a moment to
share with us.

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And then I'll go play the clip
from Matt and Rethinking

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Podcasting.
So Amanda, tell us what the

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magazine was, what you wrote
about.

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Tell us how it happened.
Oh my gosh, thank you.

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Congratulations.
Yeah.

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I appreciate that it was a full
circle moment for me.

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I think it was very nostalgic
because I it had a nostalgic

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piece to it rather because I the
picture where I chose to get my

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pictures taken for the magazine.
But it's a pretty popular

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magazine in Philly.
It's called the Philly Current,

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so it's a subscriber only
magazine.

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But what I love the most about
it was just the artistry and the

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writing in that magazine.
I remember when I first got my

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hands on it at a Philly event
and was, you know, flipping the

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pages.
I'm like, this magazine is

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beautiful.
Like, no wonder it's subscriber

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only.
It's always been a goal of mine

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to get myself in there just
because I appreciate it.

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The artistry of the magazine
itself, and not to mention the

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founder of the magazine, Eddie,
is absolutely wonderful.

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His staff is wonderful.
I've been a follower for a while

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and then he just recently asked
me if I would want to be a

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feature.
I'll be doing things with the

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magazine later down the line.
Not sure what yet.

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Well, can't really say what yet,
but definitely a part of the PC

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family now.
And it was just AI shouldn't say

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just it was a six page write up
on it was so it's the business

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issue.
So it was a lot of people who

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are in business.
So it just talked about, you

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know, my husband and I owning
the restaurant, me getting into

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comedy and doing my thing and
the podcasting thing and

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wrapping up with, you know, you
know, being a mom and just

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really honing in on bringing you
into everything that you do

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because that's when you really
stand out.

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Talked about my Philly roots.
So it was such a beautiful

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article and it had me in tears,
as I'm sure you saw in my TikTok

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video, because like I said, you
know, for me, it, it took me a

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while to figure out where my
place in life was.

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And I remember sitting on those
same steps and not being sure if

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God had a plan for me.
So then get my pictures in that

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setting for that purpose,
knowing what I'm doing and how

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I'm just, you know, really
taking off.

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It was a definitely a moment
I'll remember forever for sure,

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so thank you for allowing me to
share that.

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I appreciate it.
You're welcome and thank you for

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sharing that with us.
Congratulations again, Amanda.

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That's really exciting and I
love full circle moments like

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that.
It's so cool to to hear and I'm

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just thrilled for you.
And I'm hoping that that story

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inspires more of us to, to
really do whatever we can right

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to, to whatever lights us up to
pursue that thing and make it

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happen.
And you know, Amanda's story is

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a great example of that.
So thank you, Amanda,

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congratulations to you.
Now back to our regularly

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scheduled programming.
And please feel free to stay up

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here.
Amanda.

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I think that you'll have stuff
to contribute to this

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conversation as well.
And by the way, a hello to Chris

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Vaglio, who has joined us on
stage as well.

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Let's play this clip that Matt
so beautifully set up that the I

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then derailed.
Let's go for it.

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This is from Rethinking
Podcasting.

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I don't think the culture we
have at the moment to carbon

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copy people that we aspire to,
to be able to do the things that

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they can do is healthy.
I really don't think it leads to

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the fulfillment that you talked
about that comes about as a

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result of Pod Cube as well.
Like it necessarily leads to the

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product that you you love making
and you'll continue to make it

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regardless of the level of
success, whatever that success

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is.
But also that you are the kind

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of person who's built to create
this product at this time with

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your skills, with these people
that you love hanging out with.

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It's OK to bask in the, the
confluence of all those things

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to create the thing that you
wanted, But I don't think it's,

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it's beneficial for people to
look at that and go, I can do

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that by doing all these things.
It's just, you know, be your own

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podcaster, create the thing you
want to make.

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Yeah.
Like we can't just listen to

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this advice and then completely
ignore it by going like, you

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know, Control C, Control VI can
do it, you know?

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No, but if you, if you want and
like we always seek prescriptive

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paths, right?
We are always and this is the

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thing that I encounter the most
when I'm working with people on

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like audio.
Everyone is just says how do you

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set your compressor?
What are your compressor

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settings?
I can start by being like, OK,

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well, that really depends on
like what, what are we driving

242
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it?
What is what is driving it?

243
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What's the input level?
What kind of a signal is it?

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What do we want to achieve here?
Everything is case by case.

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You don't achieve anything by
just following procedural steps.

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The real if you want something
actionable, understand what

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you're doing from the bottom up.
Try and break it to the most

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basic component of what you're
looking at.

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If there's something that you do
that you don't understand what

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it is, you don't, you can't
describe or tell a 5 year old

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what it is that it does or how
it works, learn it, Google it,

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like dig, dig in.
That feeling you get when you're

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overwhelmed by something you
don't know goes away.

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You can push through that and
that is like a skill, just like

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exercising a muscle.
And it, that is something I

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don't hear talked about a lot,
is overcoming that initial

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learning resistance.
If there is one skill that I

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have as a person, it is that
because I will sit down and hit

259
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my head against something until
I get it.

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And I think that anybody can do
that.

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I don't think that that is
unique to me, but it is

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uncomfortable until you build
it.

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So like if you can't, if you
encounter something, I'm trying

264
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to think of like what is an
actionable axiom someone can

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take?
I guess if you encounter

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something and you don't think
you could explain it to a 5 year

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old, figure it out until you can
and then you'll be that much

268
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better.
And like, you'll be surprised at

269
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all of the connections you draw.
There it is.

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Thank you, Matt, for that clip.
Really, there's so much to

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unpack from there.
And I know for me personally,

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the overcoming that learning
resistance that he talks about,

273
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that is not a skill that I have
that I, and I'm envious of him

274
00:15:54,480 --> 00:15:57,720
for saying because he said that
he has that skill at it.

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Just full transparency, that is
something that I am really

276
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working through a lot this year.
I have a strong awareness around

277
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that resistance and it's driving
me actually absolutely crazy.

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The thing I think it's going to
arise a whole lot more as the AI

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conversation starts to proceed,
especially in education.

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But learning how we learn the
best is a skill unto itself.

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The translation of that is
people talking about how their

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that critical thinking isn't
taught in schools anymore.

283
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It absolutely is.
It's in the background and

284
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there's kind of an impetus from
whatever curriculum there is to

285
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push students to think in a
different way.

286
00:16:44,000 --> 00:16:46,120
And that doesn't stop after you
leave school.

287
00:16:46,640 --> 00:16:50,480
You learn how you learn best.
And after this kind of editing,

288
00:16:50,480 --> 00:16:53,560
well, I had the conversation and
then I edited the conversation

289
00:16:53,560 --> 00:16:56,960
with Mason.
And what you you find out is

290
00:16:57,160 --> 00:17:00,560
that he's not a professional
podcaster.

291
00:17:00,760 --> 00:17:05,119
He's a professional learner
who's just excellent at hyper

292
00:17:05,119 --> 00:17:08,920
fixating and digging right into
whatever he is putting his mind

293
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to.
And that's why he can have the

294
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fake files with Perry Carpenter
at the moment, because Perry

295
00:17:15,560 --> 00:17:19,200
Carpenter, if you're not aware
of him, he's one of the chief

296
00:17:19,200 --> 00:17:23,440
evangelists at know before, a
cybersecurity awareness company

297
00:17:24,160 --> 00:17:29,480
and has his own unique path.
But ultimately, he is a very

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high up in the cybersecurity
space and he wrote fake a book

299
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talking about the ways that that
regular people can approach AI

300
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and the ways that it can
infiltrate our lives and cause a

301
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lot of issues and how to deal
with that.

302
00:17:46,320 --> 00:17:50,320
But Mason didn't come in to that
conversation at the beginning,

303
00:17:50,720 --> 00:17:53,560
knowing everything he does.
And then they made the podcast,

304
00:17:54,080 --> 00:17:57,120
he spends a lot of his time
digging into all the AI models

305
00:17:57,120 --> 00:17:59,800
and all the way that ways that
it interacts.

306
00:18:00,280 --> 00:18:03,200
And then they have these
conversations for the podcasts

307
00:18:03,720 --> 00:18:05,360
that are just really
enlightening.

308
00:18:05,920 --> 00:18:08,760
So being a professional learner
and understanding how you learn

309
00:18:08,760 --> 00:18:13,280
best leads you to the the advice
he has in that little segment

310
00:18:14,000 --> 00:18:18,840
about if you don't understand it
and you just want to copy paste

311
00:18:18,840 --> 00:18:21,840
it and you can't explain what
you're doing, then it benefits

312
00:18:21,840 --> 00:18:25,320
you greatly to dig a little bit
deeper into that so that you can

313
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understand what you're doing a
little bit better, bit better.

314
00:18:29,320 --> 00:18:32,800
And once you've done that, you
can start building on that

315
00:18:32,800 --> 00:18:35,120
knowledge and it becomes a
snowball that rolls down a hill.

316
00:18:35,920 --> 00:18:38,960
But obviously we don't, we want
to kind of segment the things

317
00:18:38,960 --> 00:18:41,080
that we want to pick out of this
a little bit, don't we, Mark?

318
00:18:41,080 --> 00:18:42,560
Yes.
But thank you, Matt.

319
00:18:42,560 --> 00:18:45,120
I appreciate that.
And in the clip, you had

320
00:18:45,120 --> 00:18:49,240
reminded us how tempting it is
to look at someone else's

321
00:18:49,240 --> 00:18:52,440
success and think we can just
copy and paste our way to the

322
00:18:52,440 --> 00:18:56,640
same results.
And you pushed, or was it you?

323
00:18:56,640 --> 00:18:58,920
I think it was you.
There was pushback in the clip

324
00:18:58,920 --> 00:19:02,880
saying that real fulfillment
comes when we create something

325
00:19:02,920 --> 00:19:07,200
that's ours, right?
With our skills and our timing

326
00:19:07,200 --> 00:19:09,000
and with the people we love to
work with.

327
00:19:09,000 --> 00:19:11,320
So let's explore that a little
more.

328
00:19:11,320 --> 00:19:18,280
First, how do we avoid falling
into copycat culture and what

329
00:19:18,280 --> 00:19:22,040
does originality really look
like in podcasting?

330
00:19:22,240 --> 00:19:26,840
That's where I want to go first.
So how do we avoid the copycat

331
00:19:26,840 --> 00:19:30,280
culture especially?
I mean, let's maybe put on our

332
00:19:30,280 --> 00:19:36,240
newbie hats for a second, right?
As new podcasters, how do we

333
00:19:36,240 --> 00:19:40,080
avoid just copying what our
favorite podcasters doing?

334
00:19:40,080 --> 00:19:43,440
Or maybe taking it a step
further, we know we're going to

335
00:19:43,440 --> 00:19:48,200
start podcasting and we start
listening to other podcasts to

336
00:19:48,200 --> 00:19:51,160
see what they're doing.
You know, where do we draw the

337
00:19:51,160 --> 00:19:54,480
line from the research to
copycatting?

338
00:19:54,840 --> 00:19:58,200
I saw Dr. had something she
wants to add, and then I see

339
00:19:58,200 --> 00:20:00,160
Janae has joined us on stage as
well.

340
00:20:00,160 --> 00:20:04,240
So let's dig into this.
Go ahead, Dr. Equate this to

341
00:20:04,280 --> 00:20:06,120
when I was singing
professionally.

342
00:20:06,440 --> 00:20:10,560
I was a jazz singer for many
years, toward Asia for many

343
00:20:10,560 --> 00:20:14,920
years singing jazz.
And when I developed my jazz

344
00:20:14,920 --> 00:20:20,640
style, I instead of the word
copying, because that would be

345
00:20:21,120 --> 00:20:25,920
kind of talking about my skill
as a, you know, impersonator.

346
00:20:26,840 --> 00:20:30,000
So I would use the word
inspired.

347
00:20:30,040 --> 00:20:33,720
I was inspired by Barbra
Streisand's breath control.

348
00:20:33,720 --> 00:20:38,760
I was inspired by the phrasing
that Diana Krall had.

349
00:20:38,760 --> 00:20:44,240
I was inspired by something else
that, you know, like the tone of

350
00:20:44,240 --> 00:20:49,480
Ella Fitzgerald.
So I would use those

351
00:20:49,600 --> 00:20:54,400
inspirations and I would like,
bundle them up and put them in a

352
00:20:54,400 --> 00:20:58,200
nice velvet bag, sort of.
And I put that bag in my soul.

353
00:20:59,040 --> 00:21:02,760
And so these are the kinds of
things that I thought about when

354
00:21:02,760 --> 00:21:06,680
I would sing songs, you know,
especially from the American

355
00:21:06,680 --> 00:21:11,440
song jazz.
And after so many years, you

356
00:21:11,680 --> 00:21:16,840
hone it, you file it down, you
Polish it up, you do this, you

357
00:21:16,840 --> 00:21:22,440
do that, and eventually it
starts becoming your own style.

358
00:21:22,560 --> 00:21:27,560
You just fit into it very, very
well.

359
00:21:28,160 --> 00:21:33,240
And that's kind of how it
happened with my singing career.

360
00:21:33,560 --> 00:21:38,520
When it comes to my podcasting
it, we've talked about my

361
00:21:38,520 --> 00:21:44,360
ferocious hunger for education
and master classes and courses

362
00:21:44,360 --> 00:21:48,320
and I mean, you name it.
Yes, our most educated person in

363
00:21:48,320 --> 00:21:52,720
the room, I would say.
Well, a lot of that has to do

364
00:21:52,720 --> 00:21:57,280
with my age.
I really wanted to become in the

365
00:21:57,280 --> 00:22:00,800
household.
I wanted to become a viable

366
00:22:00,880 --> 00:22:02,800
bread earner.
I didn't want my husband to

367
00:22:02,800 --> 00:22:04,400
carry the note for the entire
thing.

368
00:22:04,800 --> 00:22:07,000
And let's face it, I'm in my
60s.

369
00:22:07,040 --> 00:22:10,960
I don't have, you know, I'm not
in my 30s where I had years and

370
00:22:10,960 --> 00:22:15,560
years to get this going.
I had to get it going quickly.

371
00:22:16,240 --> 00:22:21,000
So I took in everything I
possibly could.

372
00:22:21,720 --> 00:22:25,600
And The funny thing is, is now
that I'm, I've reached this

373
00:22:25,600 --> 00:22:30,920
point in my journey, I can look
at things and say, Nope, done

374
00:22:30,920 --> 00:22:33,400
that.
Nope, Nope, done that.

375
00:22:33,520 --> 00:22:37,360
I can look at things and now and
say that three or four years ago

376
00:22:37,360 --> 00:22:42,040
I was, I, I'd be, I got to have
that, you know, there's a shiny

377
00:22:42,040 --> 00:22:45,560
penny I got to pick up.
So now it's slowing down a

378
00:22:45,560 --> 00:22:50,640
little bit.
There's very little new stuff to

379
00:22:50,640 --> 00:22:53,080
learn.
I'm not saying there's nothing

380
00:22:53,080 --> 00:22:54,840
to learn.
Everyone has something to learn

381
00:22:54,840 --> 00:22:58,080
at all times, but I'm talking
about the basics.

382
00:22:58,480 --> 00:23:02,640
You know, the, the microphone
should go here in relationship

383
00:23:02,640 --> 00:23:03,880
to your mouth, that kind of
thing.

384
00:23:04,400 --> 00:23:07,720
I take in the stuff that I
learn.

385
00:23:07,960 --> 00:23:11,040
I utilize them.
But maybe I hear something

386
00:23:11,040 --> 00:23:15,240
really, really amazing and
really new and I think, I think

387
00:23:15,240 --> 00:23:18,440
I want to try that.
I try it and if it doesn't work,

388
00:23:18,920 --> 00:23:21,400
I throw it out.
It's not part of my repertoire.

389
00:23:22,360 --> 00:23:24,960
Love that.
Thank you for digging deep into

390
00:23:24,960 --> 00:23:28,200
that DRI.
Appreciate that, especially

391
00:23:28,200 --> 00:23:32,040
coming, as you said, from
experience in two different

392
00:23:32,040 --> 00:23:37,520
areas and then also coming from
somebody who is so well versed

393
00:23:37,840 --> 00:23:42,160
in podcasting based on all the
different ways that you consume

394
00:23:42,200 --> 00:23:47,000
that info, what are sometimes,
well, let me go to Janae first

395
00:23:47,000 --> 00:23:48,640
and then I'll ask my follow up
question.

396
00:23:48,720 --> 00:23:50,320
Janae, welcome back to the
stage.

397
00:23:50,320 --> 00:23:52,920
What did you want to add?
What were your impressions of

398
00:23:53,160 --> 00:23:56,600
today's clip?
I love the clip and there's

399
00:23:56,600 --> 00:23:59,920
there's a lot of truth in it,
right And the beautiful part, by

400
00:23:59,920 --> 00:24:02,640
the way, good morning, everyone.
Excellent podcast.

401
00:24:02,960 --> 00:24:06,240
Rethinking podcasting because
even though it's been around for

402
00:24:06,240 --> 00:24:10,120
20 years, it's always going to
be a new experience or somebody

403
00:24:10,200 --> 00:24:12,680
stepping in.
And one of the reasons why

404
00:24:12,680 --> 00:24:16,240
people want to know, hey, how
did you do that is because they

405
00:24:16,240 --> 00:24:20,120
haven't done it before.
Now the cool part about me is

406
00:24:20,120 --> 00:24:25,280
that I've got 4 kids and I'm
seeing them copying me copy

407
00:24:25,280 --> 00:24:29,040
their siblings de facto, right?
And then the kids will like the

408
00:24:29,440 --> 00:24:31,160
siblings will be like, hey,
don't copy me.

409
00:24:31,720 --> 00:24:34,160
So that's how we learned like
when when kids are going to

410
00:24:34,160 --> 00:24:36,080
school, how are you going to
learn the alphabets?

411
00:24:36,080 --> 00:24:38,840
You're going to copy exactly how
it's written.

412
00:24:38,840 --> 00:24:44,040
You're going to have your own
creativity and and and way of

413
00:24:44,040 --> 00:24:47,840
writing it eventually.
But I'd love to read this read

414
00:24:47,840 --> 00:24:52,240
this passage that these to
e-mail my friend Joe Cassabano

415
00:24:52,240 --> 00:24:56,240
sent says there's a story that
won the speech for great moments

416
00:24:56,240 --> 00:25:00,680
with Mr. Lincoln was recorded.
Walt Disney insisted on The

417
00:25:00,680 --> 00:25:05,440
Voice over actor doing the
speech over and over and over

418
00:25:05,440 --> 00:25:09,840
until he sounded exhausted and
even a little frustrated because

419
00:25:09,840 --> 00:25:12,600
what Walt didn't want the
perfect oration.

420
00:25:13,040 --> 00:25:16,560
He knew that Lincoln would have
been tired and war weary

421
00:25:16,880 --> 00:25:19,720
physically unable to deliver a
perfect perfect speech.

422
00:25:20,000 --> 00:25:23,600
So he got to take after take
until he got that one sounded

423
00:25:23,640 --> 00:25:27,160
authentic because he valued
authenticity over manufactured

424
00:25:27,160 --> 00:25:28,920
perfection.
And that's where we're talking

425
00:25:28,920 --> 00:25:31,640
about here, right?
When you copy over and over and

426
00:25:31,640 --> 00:25:34,880
over, you're going to get tired
and then eventually you're going

427
00:25:34,880 --> 00:25:40,400
to just develop your own style.
And as somebody who's stepping

428
00:25:40,400 --> 00:25:43,600
into podcasting, somebody who's
stepping into something new,

429
00:25:43,680 --> 00:25:46,240
we're all like a child when
we're going to copy from

430
00:25:46,240 --> 00:25:49,120
somebody who we admire and who
inspire us.

431
00:25:49,120 --> 00:25:53,960
So I love the conversation and
just wanted to enter to

432
00:25:54,080 --> 00:25:55,040
recording.
Thank you.

433
00:25:55,480 --> 00:26:00,600
Thanks Janae and Amanda.
Yoa did you did I see your mic

434
00:26:01,160 --> 00:26:02,960
come off mute?
Yeah.

435
00:26:02,960 --> 00:26:04,280
I wanted to add to the
conversation.

436
00:26:04,440 --> 00:26:05,800
Yeah, go for it.
OK.

437
00:26:05,800 --> 00:26:10,080
As I talked about earlier,
always bring who you are to what

438
00:26:10,240 --> 00:26:12,440
you're doing because that's when
you're going to stand out.

439
00:26:13,120 --> 00:26:18,400
But I also know that consumers
and audiences, they like

440
00:26:18,400 --> 00:26:20,760
familiar.
I can't even say that word

441
00:26:21,640 --> 00:26:25,880
familiarity.
And you see this honestly, if

442
00:26:25,880 --> 00:26:29,360
you really think about it, you
see this in different

443
00:26:29,360 --> 00:26:32,880
industries, at least in the
United States.

444
00:26:32,880 --> 00:26:35,520
You see it in the movies that
you watch.

445
00:26:35,680 --> 00:26:40,680
Oh, this actor actress reminds
me of this actor actress from

446
00:26:40,680 --> 00:26:42,240
back.
And you know, they're they're

447
00:26:42,240 --> 00:26:44,400
not around anymore.
They're not doing the thing.

448
00:26:44,600 --> 00:26:48,800
Granted, they do it in their own
way, but that foundational

449
00:26:49,560 --> 00:26:54,240
familiarity, that word I cannot
say is there, For example, in my

450
00:26:54,280 --> 00:26:57,800
in my niche in comedy.
We all remember Andrew Dice

451
00:26:57,800 --> 00:27:01,560
Clay, right?
Big comedian there's a new

452
00:27:01,560 --> 00:27:04,480
comedian up and coming.
He started on kill Tony.

453
00:27:04,800 --> 00:27:09,720
His name is Timmy no breaks.
When you watch him, you can tell

454
00:27:09,720 --> 00:27:13,800
who hit, who's inspired him to
do his thing, but he brings it

455
00:27:13,800 --> 00:27:17,000
in his own way and he's become a
hit overnight.

456
00:27:17,000 --> 00:27:20,920
I mean that man is just doing
the thing he's taking off very

457
00:27:20,920 --> 00:27:24,120
quickly.
So I think you know, it, it

458
00:27:24,120 --> 00:27:27,160
really comes back to and I and I
think they are touched on this

459
00:27:27,160 --> 00:27:31,880
like, you know, having your
inspirations, but also go in and

460
00:27:31,880 --> 00:27:35,680
look and see like what is
missing in your industry right

461
00:27:35,680 --> 00:27:38,640
now?
Was there a guru or you know,

462
00:27:38,640 --> 00:27:41,960
someone who was top of the
charts that is no longer doing

463
00:27:41,960 --> 00:27:45,360
the thing?
Does that industry need that

464
00:27:45,360 --> 00:27:50,000
foundational, you know,
familiarity again, but you bring

465
00:27:50,000 --> 00:27:53,240
it in your own way.
All the industries do it,

466
00:27:53,440 --> 00:27:57,440
movies, comedy, even.
We could probably talk about

467
00:27:57,440 --> 00:28:00,960
music as well.
There was a singer and forgive,

468
00:28:00,960 --> 00:28:04,000
forgive me or forgive me because
I forget his name.

469
00:28:04,440 --> 00:28:08,440
But listening to him, my first
thought was, Oh my God, he

470
00:28:08,440 --> 00:28:12,520
sounds like Biggie Smalls.
He reminds me of Notorious BIJ.

471
00:28:12,960 --> 00:28:17,560
He brings it in his own way.
But that was familiar for me and

472
00:28:17,560 --> 00:28:22,120
people love that.
So there's perhaps what you're

473
00:28:22,120 --> 00:28:26,880
suggesting is there's kind of a
a Gray area right where yeah,

474
00:28:26,880 --> 00:28:31,160
the influence, like Dr. was
saying, the influence bringing

475
00:28:31,160 --> 00:28:37,400
on an influence is OK as as long
as you are injecting your own

476
00:28:37,400 --> 00:28:40,000
style.
And I feel that with music, I

477
00:28:40,000 --> 00:28:44,080
get that it's a great example.
And I feel like it might be a

478
00:28:44,080 --> 00:28:49,320
little different for podcasting
because it's not our singing

479
00:28:49,320 --> 00:28:51,480
voices, our singing style,
right?

480
00:28:51,480 --> 00:28:54,760
Where if we're doing an
interview podcast, I'm using

481
00:28:54,760 --> 00:28:58,000
that as an example because it's
so common, right?

482
00:28:58,000 --> 00:29:03,400
It's it's how do we grab
inspiration from a host without

483
00:29:03,400 --> 00:29:07,520
just flat out copying?
Or without your excellent

484
00:29:07,640 --> 00:29:10,280
introduction, Mark, I was going
to suggest as a starting point

485
00:29:10,280 --> 00:29:15,000
that we begin with where a lot
of podcasters start and they say

486
00:29:15,240 --> 00:29:20,200
I want to be like Joe Rogan.
I want to have a three hour long

487
00:29:20,360 --> 00:29:23,280
chat with someone and have it be
hugely successful.

488
00:29:23,720 --> 00:29:26,880
And people love Joe, so why
wouldn't they love me doing the

489
00:29:26,880 --> 00:29:32,400
same thing?
But invariably people may not

490
00:29:32,400 --> 00:29:35,440
see it that way.
Or when you get into it, you

491
00:29:35,440 --> 00:29:39,000
realize it's a bit harder to do
what Joe does than anything

492
00:29:39,000 --> 00:29:41,120
else.
Or, you know, he's still

493
00:29:41,120 --> 00:29:45,400
occupying a large space, like
Amanda said, and he hasn't yet

494
00:29:46,000 --> 00:29:49,960
left an absence for you to fill
his shoes potentially, which was

495
00:29:49,960 --> 00:29:51,200
a really interesting take,
Amanda.

496
00:29:51,200 --> 00:29:53,280
I really enjoyed hearing about
that.

497
00:29:53,560 --> 00:29:56,480
But I think Jonathan's getting a
bit hot under the collar over

498
00:29:56,480 --> 00:29:58,280
there.
I think we need to give him a

499
00:29:58,280 --> 00:29:59,320
shot.
Lungs and the mic.

500
00:29:59,320 --> 00:30:01,440
Jonathan, do you want to add
something to the conversation?

501
00:30:02,080 --> 00:30:03,800
I was just throwing the Chili
Peppers because, you know,

502
00:30:03,800 --> 00:30:06,240
that's what we do.
I was going to say I actually,

503
00:30:06,240 --> 00:30:08,200
Matthew start like on the other
side.

504
00:30:08,200 --> 00:30:11,040
I don't want to be like anybody
else.

505
00:30:11,040 --> 00:30:13,040
Now.
I know that because I love to

506
00:30:13,040 --> 00:30:17,920
learn and I hate prescriptions,
but I don't want to be like

507
00:30:17,920 --> 00:30:21,200
anybody else.
My whole, you know, business

508
00:30:21,200 --> 00:30:24,760
model is how can I help people
not be like anybody else and

509
00:30:24,760 --> 00:30:29,520
actually be themselves?
So I find that when I started my

510
00:30:29,680 --> 00:30:34,440
podcast three months ago, I
mean, there was a lot more work

511
00:30:34,840 --> 00:30:39,800
before, but I went through this
process of I wanted to research

512
00:30:40,400 --> 00:30:44,760
and learn and consume, consume,
consume all that I could consume

513
00:30:45,120 --> 00:30:49,280
for a couple months.
And then I stopped consuming and

514
00:30:49,280 --> 00:30:52,560
I let that consuming like took a
really long break.

515
00:30:53,120 --> 00:30:56,080
And then I iterated what I
learned and tried to make

516
00:30:56,080 --> 00:30:58,040
something into something that
would work.

517
00:30:58,480 --> 00:31:01,520
My podcast had three iterations
before it actually recorded the

518
00:31:01,520 --> 00:31:05,320
first episode.
And then after I iterated, I

519
00:31:05,320 --> 00:31:08,280
took a break.
And it wasn't until after that

520
00:31:08,280 --> 00:31:12,200
break that I started to actually
create content because I was far

521
00:31:12,200 --> 00:31:15,640
enough away from what I
consumed.

522
00:31:16,040 --> 00:31:20,280
And then I'd iterated a little
bit that I could at least have

523
00:31:20,280 --> 00:31:23,680
something come out of my head
that was obviously inspired by

524
00:31:23,680 --> 00:31:27,600
all the things I consumed, but
not a direct copy of it.

525
00:31:28,160 --> 00:31:32,680
And I find that for me, because
I, I won't, I don't use AI when

526
00:31:32,680 --> 00:31:37,720
I plan for my podcast unless
once I'm doing show notes maybe.

527
00:31:38,600 --> 00:31:41,880
But I want what comes out of me
to be somewhat natural and

528
00:31:41,880 --> 00:31:44,240
somewhat it's.
I mean, everything's been done

529
00:31:44,240 --> 00:31:48,760
already, but at least have some
semblance of being me.

530
00:31:49,400 --> 00:31:51,000
Yeah.
And I think you've described an

531
00:31:51,000 --> 00:31:54,720
opposite approach there, but
it's just it's a different path

532
00:31:54,720 --> 00:31:58,240
than I think that that I think
is the standard path that we're

533
00:31:58,240 --> 00:32:01,360
talking about here like for.
Most people hate going that way,

534
00:32:01,360 --> 00:32:04,600
yeah.
They do, but like it for you.

535
00:32:04,600 --> 00:32:08,160
It's suited really well that you
bury your head in the research

536
00:32:08,600 --> 00:32:10,760
knowing that what you're going
to do isn't going to be a

537
00:32:10,760 --> 00:32:15,880
gradual release of the
prescriptive copy into what is

538
00:32:15,880 --> 00:32:19,200
your creative vision for it.
You knew you'd had a vision that

539
00:32:19,200 --> 00:32:22,200
what you wanted to do was going
to be 100% you.

540
00:32:22,880 --> 00:32:26,280
So you just compartmentalized
all of the, the practice, the

541
00:32:26,280 --> 00:32:30,040
research, the look into the
podcasting stuff and then

542
00:32:30,120 --> 00:32:32,720
knowing yourself and who you are
and what you want to do,

543
00:32:33,160 --> 00:32:38,680
separated that out into the neat
little, you know, your copycat

544
00:32:38,680 --> 00:32:42,040
bit wasn't actually copying, it
was just catting until you knew

545
00:32:42,040 --> 00:32:45,480
as much as you needed to, to be
able to do what is your own

546
00:32:45,480 --> 00:32:49,080
original work and then progress
that work as you got better and

547
00:32:49,080 --> 00:32:51,520
better.
It sounds like you have a strong

548
00:32:51,520 --> 00:32:55,760
understanding of either how you
learn or how best to iterate on

549
00:32:55,760 --> 00:32:58,680
the work that you do and that,
and that's a major component of

550
00:32:58,680 --> 00:33:00,760
this as well.
I don't think anyone's path will

551
00:33:00,760 --> 00:33:03,040
be the same.
Like DRS is going to be

552
00:33:03,040 --> 00:33:06,880
different to Jonathan's is going
to be different to Amanda's, but

553
00:33:06,880 --> 00:33:09,880
understanding that that journey
will be there, that there's

554
00:33:10,680 --> 00:33:13,920
going to be a bit of copying and
a bit of inspiration that then

555
00:33:13,920 --> 00:33:17,520
leads into an understanding of
yourself and the material and

556
00:33:17,520 --> 00:33:20,600
how it works.
And then the Sky's the limit.

557
00:33:20,720 --> 00:33:22,320
And that's what Mark said
before.

558
00:33:22,320 --> 00:33:25,720
Podcasting is different.
I think the sky is literally the

559
00:33:25,720 --> 00:33:30,080
limit with podcasting, with how
you can create your own niche.

560
00:33:30,080 --> 00:33:32,400
You don't just have to wait for
someone to step off stage for

561
00:33:32,400 --> 00:33:36,000
you to fill that space yourself.
You can find the space that you

562
00:33:36,000 --> 00:33:38,240
want to fill.
Thank you, Matt, and thank you,

563
00:33:38,240 --> 00:33:41,440
Jonathan.
And I appreciate the opposite

564
00:33:42,000 --> 00:33:43,720
end of that spectrum being
shared.

565
00:33:43,720 --> 00:33:47,800
So thank you for that.
And we have multiple people on

566
00:33:47,800 --> 00:33:50,640
stage wanting to chime in and I
know Sid wanted to chime in as

567
00:33:50,640 --> 00:33:52,480
well.
I'm going to go to you first,

568
00:33:52,480 --> 00:33:56,080
Sid, because my gut feel is that
you want to add on to what

569
00:33:56,080 --> 00:33:59,200
Jonathan and or Matt is saying
and then we'll jump in with

570
00:33:59,200 --> 00:34:01,560
Billy and DJ Rez.
Yeah.

571
00:34:01,560 --> 00:34:03,720
Good morning, everybody.
Mark, thank you so much for

572
00:34:03,720 --> 00:34:06,320
allowing me to go before Billy.
So I really.

573
00:34:06,360 --> 00:34:08,880
I debated it.
I debated it because I figured

574
00:34:08,880 --> 00:34:10,400
he might say something, but go
ahead.

575
00:34:12,440 --> 00:34:15,360
I'm in Team Jonathan.
I'm trying to be the best

576
00:34:15,360 --> 00:34:17,679
version of me.
I'm not trying to be anybody

577
00:34:17,679 --> 00:34:19,960
else.
I'm not trying to mimic anybody

578
00:34:19,960 --> 00:34:21,760
else.
I'm just trying to lean in and

579
00:34:21,760 --> 00:34:26,000
be the best version of me that I
can possibly be when I'm

580
00:34:26,000 --> 00:34:28,840
podcasting and doing anything
else for that matter.

581
00:34:28,960 --> 00:34:33,800
But I do listen to a lot of
podcasts.

582
00:34:33,800 --> 00:34:37,719
I'm an active consumer of
podcasting or podcasts, sorry.

583
00:34:37,840 --> 00:34:41,719
And I have a note in my notes
app that's called podcasting

584
00:34:41,719 --> 00:34:44,159
best practices.
And so when I hear something

585
00:34:44,719 --> 00:34:47,800
that I really like, then I
think, oh, this is interesting.

586
00:34:48,400 --> 00:34:53,320
I put it in there just to help
me remember what are things that

587
00:34:53,320 --> 00:34:56,000
I can do to prove my show
because I'm on this mission to

588
00:34:56,239 --> 00:35:01,440
really reinvent season 7 of the
trend report, which might also

589
00:35:01,440 --> 00:35:02,440
include a rebrand.
I don't know.

590
00:35:02,440 --> 00:35:04,760
I'm thinking about it.
So up these notes down.

591
00:35:04,760 --> 00:35:08,400
So like I hear this one
podcaster, one that I listen to

592
00:35:08,560 --> 00:35:13,800
to my weekly playlist, he says
welcome back or welcome to.

593
00:35:14,600 --> 00:35:18,080
And I thought, I really like
that you're acknowledging the

594
00:35:18,080 --> 00:35:22,120
people that come regularly.
Welcome back.

595
00:35:22,160 --> 00:35:24,120
If you're brand new, he's saying
welcome to.

596
00:35:24,440 --> 00:35:29,080
So I've started incorporating
that into my intro as I'm, you

597
00:35:29,080 --> 00:35:31,960
know, saying my intro, right?
I also, there's another guy that

598
00:35:31,960 --> 00:35:34,640
I like that does rapid fire
questions.

599
00:35:34,640 --> 00:35:37,160
And I used to do that.
And I'm thinking, why'd you quit

600
00:35:37,160 --> 00:35:38,280
doing that?
That was actually really good.

601
00:35:38,280 --> 00:35:41,080
These rapid fire questions are
fun and they kind of change up

602
00:35:41,080 --> 00:35:43,560
the dynamic.
So season 7, I'm going to have

603
00:35:43,560 --> 00:35:46,960
rapid fire questions, right?
Another podcaster that I know

604
00:35:46,960 --> 00:35:50,800
says something like, now here's
my conversation with my good

605
00:35:50,800 --> 00:35:54,400
friend and soon to be yours.
I love that phrase.

606
00:35:54,400 --> 00:35:56,240
Now while I use that phrase,
probably not.

607
00:35:56,240 --> 00:35:59,840
I might use something like it,
but I think it is absolutely OK

608
00:35:59,840 --> 00:36:04,960
to take what you deem to be best
practices from other podcasters

609
00:36:05,240 --> 00:36:09,600
and try to incorporate it into
your show your way and be the

610
00:36:09,600 --> 00:36:12,440
best version of you rather than
try to be a copycat of someone

611
00:36:12,440 --> 00:36:14,120
else.
Thank you, Sid.

612
00:36:14,120 --> 00:36:17,920
I think, yeah, you're hitting
exactly where I was wanting to

613
00:36:17,920 --> 00:36:20,960
go with this was really
identifying some areas where

614
00:36:20,960 --> 00:36:23,440
it's quote, quote, UN quote, OK
to copy.

615
00:36:24,400 --> 00:36:26,720
And I love what you're sharing.
You know you're hearing

616
00:36:26,720 --> 00:36:29,920
different things from different
podcasts and you're hand

617
00:36:29,920 --> 00:36:34,040
plucking out the things that
call to you and you're trying

618
00:36:34,040 --> 00:36:37,080
them out.
Yeah, Jonathan's actually on my

619
00:36:37,080 --> 00:36:41,120
list of best practices.
I love the music that he

620
00:36:41,120 --> 00:36:43,600
created.
He wrote a song, he had it

621
00:36:43,600 --> 00:36:48,400
produced and it's it's tied
directly to his show.

622
00:36:48,400 --> 00:36:50,960
And I actually want the music in
his show to play longer.

623
00:36:51,000 --> 00:36:55,200
So I like it so much.
But it's got me like on my list

624
00:36:55,200 --> 00:36:59,840
saying, do I want to create a
custom song question mark that's

625
00:36:59,840 --> 00:37:02,240
unique to me?
That's a Jingle that people will

626
00:37:02,240 --> 00:37:05,560
remember are recognized
immediately when they hear it.

627
00:37:05,560 --> 00:37:08,760
So I think there's best prices
on your relatively new

628
00:37:08,760 --> 00:37:10,320
podcaster, right?
Some of the people I'm talking

629
00:37:10,320 --> 00:37:12,640
about, the others are seasoned
podcasters.

630
00:37:12,640 --> 00:37:14,960
And there's something to be
learned from anybody and

631
00:37:14,960 --> 00:37:16,880
everybody.
Thank you, Sid.

632
00:37:16,880 --> 00:37:18,360
Yeah.
And I think whether you're

633
00:37:18,360 --> 00:37:23,280
writing your own song or you're
using some music that's license

634
00:37:23,280 --> 00:37:27,400
free or that you pay to use it,
use the license like ours.

635
00:37:28,000 --> 00:37:32,200
That song I constantly hear from
people that it's an ear worm.

636
00:37:32,200 --> 00:37:35,520
It sticks with them.
They they listen for it, they

637
00:37:35,520 --> 00:37:38,000
want it.
I mean, heck, our own Co hosts

638
00:37:38,120 --> 00:37:41,760
when I can't be here, some of
you insist that we play the

639
00:37:41,760 --> 00:37:45,760
music anyway because you need
that music, right?

640
00:37:45,760 --> 00:37:51,880
Dr. Oh my God, who must you be?
Talking about that music was the

641
00:37:51,880 --> 00:37:55,080
inspiration for my music.
There you go, there you go.

642
00:37:55,080 --> 00:38:00,120
So we've got a copy of a copy.
Again, mine wasn't 1 custom

643
00:38:00,120 --> 00:38:01,880
made.
I found that I think on

644
00:38:01,880 --> 00:38:06,640
audiojungle.net and paid
probably 5 to 20 bucks for it.

645
00:38:07,480 --> 00:38:10,080
All right, let's keep it moving
and go to Billy.

646
00:38:10,080 --> 00:38:11,720
Billy, thank you for waiting
patiently.

647
00:38:11,720 --> 00:38:13,840
Thank you for allowing Sid to go
ahead of you.

648
00:38:13,840 --> 00:38:16,160
And what did you want to add?
Good morning.

649
00:38:16,640 --> 00:38:19,800
I was on the edge of my chair
just listening for something.

650
00:38:19,800 --> 00:38:23,320
I would disagree without a Sid's
mouth so I could just go at it.

651
00:38:23,320 --> 00:38:26,480
But I, I actually agree with
everything because I do think

652
00:38:26,480 --> 00:38:29,720
we're all made-up of the
influences in our, I mean in

653
00:38:29,720 --> 00:38:33,080
every part of our life.
It's like we're made-up of the

654
00:38:33,080 --> 00:38:36,080
thoughts, the things of the
people around us, of the culture

655
00:38:36,080 --> 00:38:38,360
around us, you know, the
environment.

656
00:38:38,720 --> 00:38:42,400
And then as, you know, kind as a
kid, it's like you're just a

657
00:38:42,400 --> 00:38:46,400
sponge of like whatever whoever
believes around you that you

658
00:38:46,400 --> 00:38:49,320
look up to is older than you,
that tells you what to think or

659
00:38:49,320 --> 00:38:51,280
do.
And then you reach a certain age

660
00:38:51,280 --> 00:38:54,080
where your brain works for
itself and you're like, wait a

661
00:38:54,080 --> 00:38:56,680
second, I can make these
decisions on my own and I can

662
00:38:56,680 --> 00:38:59,400
decide if this is what I really
believe or not.

663
00:38:59,400 --> 00:39:01,200
And you can start to question
those things.

664
00:39:01,600 --> 00:39:05,080
And I think it's similar to any
business or content creation.

665
00:39:05,080 --> 00:39:07,760
And not Dang sure.
If I had to have brain surgery,

666
00:39:08,000 --> 00:39:11,800
I hope that brain surgeon copies
the shit out of the guy who was

667
00:39:11,800 --> 00:39:14,240
better than him, who taught him
how to do brain surgery.

668
00:39:14,240 --> 00:39:17,760
I hope he's a copycat.
But then there's probably at

669
00:39:17,760 --> 00:39:20,680
some point in his life where he
goes, you know what, I think I

670
00:39:20,680 --> 00:39:23,760
can do this different variation
of this one thing.

671
00:39:23,760 --> 00:39:26,760
And when he has that experience
and that expertise.

672
00:39:26,760 --> 00:39:29,000
So, you know, especially as a
content creator, I think we're

673
00:39:29,000 --> 00:39:32,280
all in the beginning stages.
We don't know what we don't

674
00:39:32,280 --> 00:39:34,320
know.
So we're just like YouTube

675
00:39:34,320 --> 00:39:36,960
University or getting a coach or
whatever.

676
00:39:37,360 --> 00:39:40,120
And it is best to just go with
the training wheels.

677
00:39:40,120 --> 00:39:43,000
It's like you ride a bike with
the training wheels and then

678
00:39:43,000 --> 00:39:45,440
when you realize it, you pop
them off and then you can cruise

679
00:39:45,440 --> 00:39:46,840
by yourself.
And then you're like, oh, I

680
00:39:46,840 --> 00:39:49,280
think I can pop a Willie.
Oh, then I think I can jump a

681
00:39:49,280 --> 00:39:50,960
ramp.
Oh, next thing you know, I'm

682
00:39:50,960 --> 00:39:53,840
like a professional BMX rider or
whatever you want to do.

683
00:39:54,400 --> 00:39:57,960
And I think in our culture,
especially in the United States,

684
00:39:58,360 --> 00:40:02,520
everything is just so fast that
people forget like, and I forget

685
00:40:02,520 --> 00:40:05,680
this.
Life is a process, creativity is

686
00:40:05,680 --> 00:40:08,160
a process, becoming a doctor is
a process.

687
00:40:08,160 --> 00:40:11,760
Like everything is a process and
no matter how quick you want to

688
00:40:11,760 --> 00:40:15,640
cheat that process, it's going
to be there to some degree.

689
00:40:16,360 --> 00:40:19,800
I think we get it easier now
with technology and, you know,

690
00:40:19,800 --> 00:40:23,080
the ability and access to people
and access to communities like

691
00:40:23,080 --> 00:40:25,320
this.
You can shortcut a lot of it,

692
00:40:25,760 --> 00:40:29,680
but there's still work to do.
So it's like I can consume all

693
00:40:29,680 --> 00:40:32,040
day long, but if there's no
implementation, I'm going to get

694
00:40:32,040 --> 00:40:34,840
the same results as I did before
I hit record, which is nothing.

695
00:40:35,400 --> 00:40:37,640
So yeah, that's fine.
Thoughts about it?

696
00:40:37,640 --> 00:40:40,320
So yeah, for the record that I
agreed with Sid this week, he

697
00:40:40,360 --> 00:40:43,760
agreed with me last week.
There's a there's love in the

698
00:40:43,760 --> 00:40:46,480
air, Billy.
Everything is a process.

699
00:40:46,480 --> 00:40:53,080
I just wrote that down.
It is so true for me and it's

700
00:40:53,080 --> 00:40:56,480
it's a reminder too, that it's
something that I keep reminding

701
00:40:56,480 --> 00:41:00,400
myself of, especially the idea,
taking it a step further, that

702
00:41:00,640 --> 00:41:05,920
we're always growing.
I have this poor wiring in my

703
00:41:05,920 --> 00:41:12,080
brain that expects that once
I've gone through some sort of

704
00:41:12,080 --> 00:41:14,880
growth, that's it, That's I'm
done.

705
00:41:14,880 --> 00:41:17,360
I don't have to grow anymore.
There isn't anything more to do.

706
00:41:17,360 --> 00:41:20,680
I've achieved it, it's done.
But the there really is no end

707
00:41:20,680 --> 00:41:24,720
game in this thing we call life
until we breathe our last

708
00:41:24,760 --> 00:41:27,680
breath.
I'm saying this out loud to

709
00:41:27,680 --> 00:41:30,520
remind myself and maybe somebody
else who needs to hear it.

710
00:41:30,760 --> 00:41:34,960
Once we solve problem A, we feel
great.

711
00:41:34,960 --> 00:41:40,800
We should celebrate that, and
there's going to be challenges,

712
00:41:40,800 --> 00:41:44,840
BCD and E waiting for us on the
other side of that.

713
00:41:46,120 --> 00:41:48,160
I think it's important for us to
remember.

714
00:41:48,920 --> 00:41:51,600
Yeah, to remember that.
Matt, did you want to add

715
00:41:51,600 --> 00:41:53,880
something?
Well, that's how I can

716
00:41:53,880 --> 00:41:57,000
adequately describe my journey
through audio quality

717
00:41:57,000 --> 00:42:00,480
improvement for podcasting.
When I started, I started off

718
00:42:00,480 --> 00:42:04,960
with one problem that I solved
and then that revealed 3 or four

719
00:42:04,960 --> 00:42:08,040
other problems as I started to
hear more and more in the audio

720
00:42:08,040 --> 00:42:12,320
that I had a problem with and
created those solving of

721
00:42:12,320 --> 00:42:15,560
problems which ballooned into
even more problems until I

722
00:42:15,560 --> 00:42:19,080
started to solve enough where it
narrowed to the point where the

723
00:42:19,080 --> 00:42:23,120
amount of learning I can do has
very little growth impact to

724
00:42:23,120 --> 00:42:26,000
what my output is.
But there is always places to

725
00:42:26,000 --> 00:42:26,960
go.
Absolutely.

726
00:42:27,400 --> 00:42:31,880
This is why I don't mind doing
this show every single day.

727
00:42:31,880 --> 00:42:37,200
Why I don't mind sharing all of
my experiences, my tips, my

728
00:42:37,200 --> 00:42:40,680
tricks every single day, whether
it's here on the podcast,

729
00:42:40,680 --> 00:42:42,760
whether it's on social media,
etcetera.

730
00:42:42,920 --> 00:42:45,920
Why?
Because I know that yes, I'm

731
00:42:45,920 --> 00:42:49,320
probably going to help somebody
solve a problem who's never

732
00:42:49,320 --> 00:42:54,080
going to well, who in this
instance isn't going to come to

733
00:42:54,080 --> 00:42:56,040
me now and pay me to help them,
right?

734
00:42:56,040 --> 00:42:57,560
I've just given that free
advice.

735
00:42:57,720 --> 00:43:01,720
I'm OK with that because I know
they'll solve that problem and

736
00:43:01,720 --> 00:43:04,760
then have three more that
they're going to need help with.

737
00:43:05,960 --> 00:43:11,680
I'm here to serve, serve, serve,
and eventually my expectation

738
00:43:11,680 --> 00:43:15,400
and my experiences shows that
people will eventually come to

739
00:43:15,400 --> 00:43:18,880
me when they need me and pay me
for that.

740
00:43:19,440 --> 00:43:21,800
So I don't mind giving away the
free advice.

741
00:43:22,680 --> 00:43:24,320
It does come back.
Go ahead.

742
00:43:24,520 --> 00:43:26,680
It does that in podcasting
particularly.

743
00:43:26,680 --> 00:43:31,320
I think there's a lot of value
in giving a lot of value for

744
00:43:31,320 --> 00:43:33,600
people to do what we're talking
about today, to discover their

745
00:43:33,600 --> 00:43:38,640
own creative method and how to
approach things for themselves.

746
00:43:38,800 --> 00:43:41,480
I think it really does help.
Now I have a question that I

747
00:43:41,480 --> 00:43:45,240
think will leave us, lead us
down the merry path towards the

748
00:43:45,240 --> 00:43:47,520
end of the show that I want to
ask you specifically, Mark.

749
00:43:47,520 --> 00:43:49,320
OK, Hold it, Hold it one second,
Matt.

750
00:43:49,360 --> 00:43:51,840
Hold it one second raise.
Down the bottom, what's to to

751
00:43:51,840 --> 00:43:53,560
contribute?
I imagine you're going to say

752
00:43:53,560 --> 00:43:55,280
Mark.
Yeah, I just want to go to Rez

753
00:43:55,280 --> 00:43:58,080
first and then I'll, I want to
come to you for that question.

754
00:43:58,080 --> 00:44:00,160
So Rez, good morning to you.
Welcome to the stage.

755
00:44:00,160 --> 00:44:02,600
What did you want to add?
Good morning, Mark.

756
00:44:02,640 --> 00:44:05,840
Honestly, I personally don't
think there's such a thing as

757
00:44:05,840 --> 00:44:08,760
copying and podcasting.
Like even if you take your

758
00:44:08,760 --> 00:44:12,000
inspiration, borrow some
techniques, it's going to still

759
00:44:12,000 --> 00:44:14,400
come out different because it's
coming from you, your

760
00:44:14,400 --> 00:44:17,080
perspective, your delivery, your
personality.

761
00:44:17,520 --> 00:44:21,160
And at the end of the day, it's
your uniqueness that is what

762
00:44:21,160 --> 00:44:24,240
makes it yours.
So I think adapting is totally

763
00:44:24,240 --> 00:44:26,840
fine as long as you bring your
own voice to it.

764
00:44:26,840 --> 00:44:29,520
Like think of it like a sales,
sales reps, right?

765
00:44:29,520 --> 00:44:32,200
They're all given the same exact
script word for word.

766
00:44:32,640 --> 00:44:35,200
Yet some of them close deals,
most of them don't.

767
00:44:35,200 --> 00:44:37,800
Why is that?
It's not the script, it's the

768
00:44:37,800 --> 00:44:39,760
delivery.
It's their personality, their

769
00:44:39,760 --> 00:44:43,560
sense of humor, their energy.
And I think podcasting works the

770
00:44:43,560 --> 00:44:45,880
same way.
So if you even if you borrow

771
00:44:45,880 --> 00:44:49,360
someone's format or technique,
but you deliver it your own way,

772
00:44:50,240 --> 00:44:52,800
that becomes different and
uniquely yours.

773
00:44:53,600 --> 00:44:55,880
Thank you, Rez, I appreciate you
bringing that up.

774
00:44:55,880 --> 00:45:00,000
And so let me give an example of
kind of where you're going with

775
00:45:00,000 --> 00:45:03,160
this, right?
Like I don't recommend, let's

776
00:45:03,160 --> 00:45:06,320
say you love the way, let's say
you listen to this show

777
00:45:06,320 --> 00:45:08,720
regularly and you love the way
that I close it out.

778
00:45:09,440 --> 00:45:12,760
Make it a great day everybody.
First of all, by the way, I

779
00:45:12,760 --> 00:45:15,480
didn't come up with that phrase.
I got it from someone else,

780
00:45:15,960 --> 00:45:17,360
right?
That was a straight up copy.

781
00:45:17,360 --> 00:45:19,400
But they weren't doing it on a
podcast.

782
00:45:19,400 --> 00:45:22,400
They weren't doing it as their
podcast sign off.

783
00:45:22,400 --> 00:45:24,520
It's just a phrase I heard and I
adopted.

784
00:45:24,680 --> 00:45:28,640
Why did I do that?
Because where I am copying other

785
00:45:28,640 --> 00:45:33,120
podcasters is the ones that I've
heard that use those catch

786
00:45:33,120 --> 00:45:35,280
phrases.
I'm attracted to those.

787
00:45:35,280 --> 00:45:38,280
I like those.
I think that my audience would

788
00:45:38,280 --> 00:45:40,200
like those.
So I adapted.

789
00:45:40,200 --> 00:45:42,920
I adopted.
I brought something in.

790
00:45:43,080 --> 00:45:47,760
I didn't use the exact catch
phrase that another podcaster

791
00:45:47,760 --> 00:45:50,120
was using.
And that's the difference,

792
00:45:50,120 --> 00:45:52,120
right?
It's I, I wouldn't recommend you

793
00:45:52,520 --> 00:45:56,720
go now and use make it a great
day as your catch phrase.

794
00:45:57,560 --> 00:46:00,840
But if if you're attracted to
that, if you like that style,

795
00:46:00,840 --> 00:46:03,720
then that's what you I encourage
you to copy.

796
00:46:04,360 --> 00:46:06,080
Billy, did you want to add add
on to that?

797
00:46:06,360 --> 00:46:08,960
Well, this reminds me of the
story I just read and had a

798
00:46:08,960 --> 00:46:11,760
conversation about yesterday
because someone was talking

799
00:46:11,760 --> 00:46:13,880
about my pleasure.
And if I say my pleasure,

800
00:46:13,880 --> 00:46:16,720
everyone in this room, if you
live in the States, knows I'm

801
00:46:16,720 --> 00:46:20,360
talking about Chick-fil-A.
And so they were like giving

802
00:46:20,360 --> 00:46:24,080
their pontificating on all this,
you know, mental game of like,

803
00:46:24,080 --> 00:46:27,120
why they say that and all this.
And I go, I read, I don't know

804
00:46:27,120 --> 00:46:31,480
if you read the story, this guy,
Kathy Truitt was at a Ritz

805
00:46:31,480 --> 00:46:36,400
Carlton or whatever, and he had
a waiter come up and say my

806
00:46:36,400 --> 00:46:38,040
pleasure.
Like when he said thank you or

807
00:46:38,040 --> 00:46:40,320
whatever, he just had my
pleasure and he liked it and he

808
00:46:40,320 --> 00:46:43,240
took it and he ran with it.
And so it's like, but you'll

809
00:46:43,240 --> 00:46:46,080
never know about that waiter or
maybe even the Ritz Carlton, who

810
00:46:46,760 --> 00:46:49,200
probably has their employees
create that experience for their

811
00:46:49,200 --> 00:46:52,120
customers.
But he took it and ran with it.

812
00:46:52,440 --> 00:46:55,240
And now if I say my pleasure,
like everybody knows what I'm

813
00:46:55,240 --> 00:46:58,160
talking about.
Right, yes, the great example,

814
00:46:58,160 --> 00:46:59,520
Billy.
And that's one that always

815
00:46:59,520 --> 00:47:02,880
sticks out for me, too.
If I'm ever in a Chick-fil-A

816
00:47:02,880 --> 00:47:07,240
now, I almost listen for it
because it's such a common

817
00:47:07,240 --> 00:47:09,520
thing.
Yvonne, I'm coming to you.

818
00:47:09,520 --> 00:47:12,000
And then we're going and then
we're going to go to Dr. and

819
00:47:12,000 --> 00:47:14,840
then we're going to go back to
Matt to find out that question.

820
00:47:14,840 --> 00:47:16,080
Go ahead, Yvonne.
Good morning.

821
00:47:16,080 --> 00:47:18,920
And Speaking of, we've been
talking about this has been a

822
00:47:18,920 --> 00:47:23,600
community filled with ailments.
And I know that Yvonne also saw

823
00:47:23,600 --> 00:47:26,880
one of her video shorts on
Instagram, I believe.

824
00:47:27,280 --> 00:47:29,800
Yvonne, you had a little spill
on the roller skates.

825
00:47:29,800 --> 00:47:33,200
Huh, I did.
Oh boy.

826
00:47:34,160 --> 00:47:36,680
I did, I did.
It could have been a lot worse.

827
00:47:36,680 --> 00:47:39,160
Sid sent me and I told you that
message.

828
00:47:40,960 --> 00:47:44,160
I thought of Sid when I saw you
in that sling.

829
00:47:44,160 --> 00:47:46,880
I said, oh, Sid is definitely
jumping in on this.

830
00:47:49,240 --> 00:47:53,320
Yeah, and here's the thing, I
get so much, so many good things

831
00:47:53,320 --> 00:47:56,520
out of skating that as soon as
my arm is healed, if weather

832
00:47:56,520 --> 00:47:58,520
allows, I'm back on my skates,
man.

833
00:47:59,880 --> 00:48:05,400
But this whole conversation has
me thinking back to when I was

834
00:48:06,280 --> 00:48:10,240
when I was an actor just
learning my craft.

835
00:48:10,280 --> 00:48:15,480
Went back in theater school and
we would let's say we were doing

836
00:48:15,480 --> 00:48:19,640
a show.
And the advice that I was given

837
00:48:19,640 --> 00:48:25,840
was if a movie had been done of
the same story, don't go watch

838
00:48:25,840 --> 00:48:28,880
it because you don't want to
copy the other actors.

839
00:48:29,560 --> 00:48:35,560
And I essentially overtime have
come to disagree because very

840
00:48:35,560 --> 00:48:40,600
often I will learn so much from
watching something that has been

841
00:48:40,600 --> 00:48:45,240
done already in the same, in the
same idea of a story.

842
00:48:45,480 --> 00:48:50,320
But nothing is going to be the
same once the new this new

843
00:48:50,320 --> 00:48:51,720
production is done.
It.

844
00:48:51,760 --> 00:48:55,840
It's all going to be subtly
different because it's a whole

845
00:48:55,840 --> 00:48:58,560
new group of human beings
collaborating and putting it

846
00:48:58,560 --> 00:49:01,280
together.
And no matter what, if I were to

847
00:49:01,280 --> 00:49:06,520
try to copy a performance of
another actor is not happening,

848
00:49:06,920 --> 00:49:10,400
it's still going to be me doing
that.

849
00:49:10,400 --> 00:49:13,680
And and then additionally, one
of the things that I learned

850
00:49:13,680 --> 00:49:21,160
craft wise on stage is that you
make decisions about how you

851
00:49:21,160 --> 00:49:23,840
want to tell the story and all
those things.

852
00:49:24,040 --> 00:49:27,000
One of the things that you're
constantly trying for as a

853
00:49:27,000 --> 00:49:32,320
performer is being in the moment
because that's what makes the

854
00:49:32,320 --> 00:49:35,120
story live and breathe for the
people that are watching.

855
00:49:35,120 --> 00:49:39,320
But how do you be in the moment
and not be in your head with all

856
00:49:39,320 --> 00:49:44,040
the decisions that you have made
to try to tell the story?

857
00:49:44,040 --> 00:49:49,520
And that is the special sauce.
I'm just going to say it's, it's

858
00:49:49,520 --> 00:49:54,480
a constant quest to find the
moment to say, OK, I did the

859
00:49:54,480 --> 00:49:59,520
work, I made these decisions and
now it's go time and and I'm

860
00:49:59,520 --> 00:50:02,600
just going to do this thing that
I do and trust that all the

861
00:50:02,600 --> 00:50:05,240
things that I had, all the
decisions I made and all the

862
00:50:05,240 --> 00:50:08,280
things that I put in place,
they're going to be there or

863
00:50:08,280 --> 00:50:10,800
they're not.
And maybe something new and

864
00:50:10,800 --> 00:50:12,560
magical will be there today
instead.

865
00:50:13,360 --> 00:50:14,840
So is it fair?
Thank you, Yvonne.

866
00:50:14,840 --> 00:50:18,360
Is it fair then to say part of
quote UN quote copying?

867
00:50:18,360 --> 00:50:22,400
Acceptable copy copying has to
do a little bit with your

868
00:50:22,400 --> 00:50:26,320
intention.
How you how you intend on quote

869
00:50:26,320 --> 00:50:28,920
UN quote copying?
Is that is that fair to say?

870
00:50:29,840 --> 00:50:34,040
Yeah, I mean, there's nothing
new under the sun, right?

871
00:50:34,120 --> 00:50:38,160
There just isn't.
We're all borrowing, you know,

872
00:50:38,560 --> 00:50:44,440
And if you can do it from a
place of trying to expand upon

873
00:50:44,920 --> 00:50:48,800
instead of trying to copy, then
I think you've got something.

874
00:50:49,720 --> 00:50:52,320
Yeah, Thank you, Yvonne.
And I'm going to come to Dr. in

875
00:50:52,320 --> 00:50:55,200
a second.
I just, I saw Rez wanted to

876
00:50:55,200 --> 00:50:56,920
chime in real quick.
Go ahead, Rez and then we'll

877
00:50:56,920 --> 00:50:58,560
check in with Dr. As Yvonne
pointed out.

878
00:50:58,560 --> 00:51:02,320
I, I think, I think it's always,
we're always borrowing like,

879
00:51:02,560 --> 00:51:05,800
like, for example, think of all
these self development concepts,

880
00:51:05,800 --> 00:51:07,840
like all the self help gurus out
there.

881
00:51:08,480 --> 00:51:10,520
Do you think they came up with
that stuff on their own?

882
00:51:10,520 --> 00:51:13,800
No, we just resonate to
different people as an audience.

883
00:51:13,800 --> 00:51:18,440
So Tony Robbins, there's all the
coaches he has that are

884
00:51:18,440 --> 00:51:20,600
essentially giving the same
message that he is.

885
00:51:20,600 --> 00:51:24,200
It's just we resonate to
different voices, and I think as

886
00:51:24,200 --> 00:51:27,480
Yvonne pointed out, we're always
borrowing from each other.

887
00:51:27,480 --> 00:51:30,960
And if you add your own voice to
it, that's what makes all the

888
00:51:30,960 --> 00:51:32,240
difference.
Yeah.

889
00:51:32,240 --> 00:51:34,560
Thank you, Rez.
And again, thank you, Yvonne.

890
00:51:34,720 --> 00:51:36,120
Dr. Did you want to add
something it?

891
00:51:37,040 --> 00:51:40,440
Was a comment on Billy's.
If you're in America then you

892
00:51:40,440 --> 00:51:44,840
know that the Chick-fil-A.
I can't even get into my

893
00:51:44,840 --> 00:51:50,240
Chick-fil-A but Dan's drive
through is like 24/7.

894
00:51:50,240 --> 00:51:53,080
It is around the block.
I'm like it just there.

895
00:51:53,760 --> 00:51:57,160
Just cannot be a chicken
sandwich worth putting in my

896
00:51:57,160 --> 00:51:58,120
mouth.
I mean I.

897
00:51:58,680 --> 00:52:00,520
Don't even have a Chick-fil-A.
There you go.

898
00:52:00,520 --> 00:52:03,760
There you go.
But yes, it is.

899
00:52:03,800 --> 00:52:08,440
It is a national phenomenon.
It I feel like every Chick-fil-A

900
00:52:08,440 --> 00:52:12,120
I see, if it's not Sunday, it's
got a line.

901
00:52:12,480 --> 00:52:16,160
The drive through line is crazy
and you can't blame it on them.

902
00:52:16,160 --> 00:52:20,160
As far as running an inefficient
drive through, they run it very

903
00:52:20,160 --> 00:52:22,800
efficiently from everyone that
I've gone through.

904
00:52:23,040 --> 00:52:26,760
Not that I go through it that
often, but in my history, yeah,

905
00:52:26,760 --> 00:52:28,760
it's pretty amazing.
OK.

906
00:52:28,760 --> 00:52:32,320
Matt, did you have that question
still ready to go?

907
00:52:33,000 --> 00:52:35,000
I do.
First of all, Chick-fil-A.

908
00:52:35,000 --> 00:52:38,080
Even I'm aware of it as an
Australian living in Ireland.

909
00:52:38,240 --> 00:52:40,800
Nice.
Having only been to America once

910
00:52:40,800 --> 00:52:44,200
and wasn't aware of it then,
That was probably about 12 years

911
00:52:44,200 --> 00:52:45,080
ago.
I don't know how long it's been

912
00:52:45,080 --> 00:52:48,000
around, but anyway, I think.
Pickle juice.

913
00:52:48,400 --> 00:52:49,840
I heard that that was the
secret.

914
00:52:50,240 --> 00:52:52,680
Dip your chicken in pickle
juice.

915
00:52:53,560 --> 00:52:56,960
And This is why American
culture, food culture is a very

916
00:52:56,960 --> 00:53:00,560
interesting and diverse one.
But let's not go there.

917
00:53:00,560 --> 00:53:03,280
Let's that can be the subject
for a Friday.

918
00:53:03,280 --> 00:53:06,480
Maybe what I wanted to ask and
and for everyone to start

919
00:53:06,480 --> 00:53:10,560
thinking about for themselves is
what is what's one thing in

920
00:53:10,560 --> 00:53:16,240
podcasting that you're currently
trying to dive into or maybe not

921
00:53:16,240 --> 00:53:19,640
even podcasting.
It can be, as we're aware, even

922
00:53:19,640 --> 00:53:23,600
just adjacent, adjacent door 10,
tangentially connected to it,

923
00:53:24,160 --> 00:53:26,360
but something that you're
exploring at the moment that

924
00:53:26,400 --> 00:53:28,520
you're trying to learn more
about and dive into.

925
00:53:28,520 --> 00:53:33,000
Like Sid even mentioned having
his podcast mastery note for

926
00:53:33,000 --> 00:53:35,320
best practices.
That could be one option.

927
00:53:35,800 --> 00:53:38,000
Mark, you said this is something
you're exploring, so I figured

928
00:53:38,000 --> 00:53:39,840
you might be a good place to
start.

929
00:53:40,360 --> 00:53:43,000
Yeah, or the opposite.
I could be the worst place to

930
00:53:43,000 --> 00:53:47,760
start because that's my big
issue is I do fully admit I have

931
00:53:47,760 --> 00:53:50,520
a resistance to learning.
Does that mean I don't go and

932
00:53:50,520 --> 00:53:51,880
learn?
No, absolutely not.

933
00:53:52,120 --> 00:53:56,280
But when it there's something
that I'd like to learn that

934
00:53:56,280 --> 00:54:01,160
feels big, it feels
overwhelming, I tend to avoid it

935
00:54:01,160 --> 00:54:04,200
for a while until I can't
anymore, right?

936
00:54:04,200 --> 00:54:08,760
And then it's more in, it sounds
so dramatic, but I'm more in

937
00:54:08,760 --> 00:54:12,760
desperation mode at that point
to learn it because, yeah,

938
00:54:12,960 --> 00:54:15,760
there's no waiting anymore.
I've got to use this tool in

939
00:54:15,760 --> 00:54:19,320
order to take that podcast to
the next level.

940
00:54:20,160 --> 00:54:27,800
For me, I would say it would be
to relearn how to make effective

941
00:54:27,800 --> 00:54:32,840
shorts.
I believe that I make shorts.

942
00:54:32,840 --> 00:54:38,680
I make some engaging shorts,
however, the results are not

943
00:54:38,760 --> 00:54:41,640
proving that well.
I'll show 1 of you one of the

944
00:54:41,640 --> 00:54:45,040
shorts that I put up before I
put it up, maybe just to get

945
00:54:45,040 --> 00:54:48,360
some feedback.
And most of the time it's wow,

946
00:54:48,360 --> 00:54:50,280
that's really good.
How did you do that?

947
00:54:50,840 --> 00:54:52,840
I want to do it do that too,
right?

948
00:54:52,840 --> 00:54:55,200
Like I'll get that kind of
feedback and then I'll put it

949
00:54:55,200 --> 00:54:59,960
out there and I'm not even
really worrying about the view

950
00:54:59,960 --> 00:55:01,720
counts.
I want to see engagement.

951
00:55:01,720 --> 00:55:04,600
I can't, I haven't been able to
get people to engage with my

952
00:55:04,600 --> 00:55:08,520
content.
So I've been resisting to learn

953
00:55:08,560 --> 00:55:12,480
a different way.
And I need to because that's

954
00:55:12,480 --> 00:55:17,080
part of my strategy is to put
out these social media shorts.

955
00:55:17,080 --> 00:55:20,440
It helps people find me.
It helps me get business.

956
00:55:20,720 --> 00:55:24,600
It has in the past, but where
it's there's, they seem to be

957
00:55:24,600 --> 00:55:27,320
falling flat or not as
effective.

958
00:55:27,800 --> 00:55:31,320
It's time for me to learn
something, relearn something to

959
00:55:31,320 --> 00:55:32,920
see if I can make it more
effective.

960
00:55:33,560 --> 00:55:37,800
So that would be the area that
I'm resisting that I need to

961
00:55:37,800 --> 00:55:40,160
jump into.
Sid, did you want to comment?

962
00:55:40,520 --> 00:55:44,480
So, Mark, could I encourage you
for a moment to ask a different

963
00:55:44,480 --> 00:55:45,680
question?
Sure.

964
00:55:46,400 --> 00:55:51,080
Your question is how can I make
better short videos to drive

965
00:55:51,080 --> 00:55:53,400
engagement?
What's a better question you

966
00:55:53,400 --> 00:55:58,840
could ask?
How can I create more engaging

967
00:55:59,280 --> 00:56:02,680
short form content?
I'm going to build on Sid here

968
00:56:02,680 --> 00:56:05,600
just very quickly knowing that
we're rounding out to time what

969
00:56:05,600 --> 00:56:09,840
I hear what what I see.
Mark, with Sid asking you to ask

970
00:56:09,840 --> 00:56:12,560
a different question.
The reflection I have on that is

971
00:56:12,640 --> 00:56:17,720
that Mark, you're looking for
the way to get feedback from a

972
00:56:17,720 --> 00:56:20,640
grey, foggy cloud.
We know that social media is

973
00:56:20,640 --> 00:56:22,720
like that.
Things get engaged, things

974
00:56:22,720 --> 00:56:23,840
don't.
There's a lot of things out of

975
00:56:23,840 --> 00:56:27,240
your control.
Maybe there's a different thing

976
00:56:27,240 --> 00:56:32,280
that you can target as part of
your creation of reels for that

977
00:56:32,280 --> 00:56:35,120
engagement that might make it
more rewarding for you.

978
00:56:35,680 --> 00:56:38,880
And I only say this as someone
who's currently exploring it

979
00:56:38,880 --> 00:56:42,800
myself, having been very active
on LinkedIn and then not very

980
00:56:42,800 --> 00:56:45,680
active for the last week because
I'm going through an existential

981
00:56:45,680 --> 00:56:48,320
crisis of what I think about
social media.

982
00:56:48,320 --> 00:56:49,440
But that's a different
discussion.

983
00:56:50,120 --> 00:56:53,240
So what else?
If it's not engagement, what

984
00:56:53,240 --> 00:56:57,600
else could you get from
improving your ability to

985
00:56:57,600 --> 00:56:58,440
create?
Shorts.

986
00:56:59,400 --> 00:57:01,320
Wow, I'm really in the spotlight
here, huh?

987
00:57:02,760 --> 00:57:03,680
Ah.
It's OK.

988
00:57:03,720 --> 00:57:05,720
It's OK.
For the next episode, if it's a,

989
00:57:05,720 --> 00:57:09,480
you want to see one a little
bit, but that kind of question

990
00:57:09,480 --> 00:57:12,320
like it reframing your thinking
a little bit with how you

991
00:57:12,320 --> 00:57:15,120
approach the learning, you might
think you're on a path.

992
00:57:15,280 --> 00:57:19,080
And I hear it with Dr. as well.
In the last couple of times that

993
00:57:19,080 --> 00:57:23,760
it's come up, she's starting to
emerge from the beaten path of

994
00:57:23,760 --> 00:57:26,760
podcasting and starting to see
that some of the opinions

995
00:57:26,760 --> 00:57:28,120
change.
Once you have a bit more

996
00:57:28,200 --> 00:57:31,720
experience doing it for yourself
and doing it for others, and you

997
00:57:31,720 --> 00:57:34,200
start to get your own views and
your own approach to things.

998
00:57:34,640 --> 00:57:37,000
This might be one of those times
for you where it's a fork in the

999
00:57:37,000 --> 00:57:39,280
road.
Do I want to target engagement,

1000
00:57:39,600 --> 00:57:43,160
or is there something beyond
that that then secondarily leads

1001
00:57:43,160 --> 00:57:46,200
to engagement, but that I can
target a bit more easily, that

1002
00:57:46,200 --> 00:57:49,040
gives me the reward I want from
being able to do this work.

1003
00:57:49,040 --> 00:57:52,920
That gets further work in my
pocket, but it's very

1004
00:57:52,920 --> 00:57:54,640
highfalutin for the end of the
show.

1005
00:57:54,640 --> 00:57:55,800
I'm.
Going to throw you a line after

1006
00:57:55,800 --> 00:57:57,520
the show mark.
OK, Jonathan, I'll.

1007
00:57:57,520 --> 00:57:59,320
Get you out of this.
He wants to Get Me Out of this.

1008
00:57:59,320 --> 00:58:02,240
OK, that's cool, Jonathan.
I will accept that.

1009
00:58:02,240 --> 00:58:04,440
And Sid did.
Let me give you the final word.

1010
00:58:05,320 --> 00:58:07,360
Thank you, Mark.
I love this dialogue.

1011
00:58:07,360 --> 00:58:10,680
And so my encouragement is just
to ask a different question

1012
00:58:11,040 --> 00:58:14,120
because what you're really
looking for is not how to

1013
00:58:14,120 --> 00:58:16,440
improve your videos.
This is my opinion.

1014
00:58:16,960 --> 00:58:19,160
What you're looking for is how
to create conversations, how to

1015
00:58:19,160 --> 00:58:21,640
create engagement with your
thought leadership.

1016
00:58:22,880 --> 00:58:25,480
That's what you're looking for.
It's not about creating better

1017
00:58:25,480 --> 00:58:28,240
videos, right?
You're looking how to create

1018
00:58:28,240 --> 00:58:31,160
conversation and engagement.
That's the question you should

1019
00:58:31,160 --> 00:58:34,680
be asking.
And it may be beyond videos.

1020
00:58:34,680 --> 00:58:37,000
Maybe it's taking a
controversial position on

1021
00:58:37,000 --> 00:58:37,880
something.
I don't know.

1022
00:58:38,240 --> 00:58:40,760
There's a lot of different
answers to this question, right?

1023
00:58:41,080 --> 00:58:43,680
Which is why I'm saying just ask
a different question.

1024
00:58:43,760 --> 00:58:47,520
Maybe ask, you know, in the
world of Kaizen, which is a

1025
00:58:47,520 --> 00:58:52,280
manufacturing philosophy, it
talks about, ask yourself why.

1026
00:58:53,200 --> 00:58:57,440
So when you come up with the
idea or the the problem or

1027
00:58:57,440 --> 00:58:59,600
whatever the sentence is, then
ask why.

1028
00:58:59,880 --> 00:59:02,640
Then ask why.
Again, you ask yourself why, why

1029
00:59:02,640 --> 00:59:07,720
five times you should get to the
root cause that you're looking

1030
00:59:07,720 --> 00:59:09,880
for.
So there's absolutely nothing

1031
00:59:09,880 --> 00:59:11,800
wrong with questioning what
you're doing, why you're doing

1032
00:59:11,800 --> 00:59:14,480
it, how you're doing it.
To do what your goal is, which

1033
00:59:14,480 --> 00:59:18,200
is what I'm hearing your goal
is, is to create more engagement

1034
00:59:18,200 --> 00:59:22,200
and more conversations that
leads to more business

1035
00:59:22,200 --> 00:59:23,760
opportunities.
And I don't think you can leave

1036
00:59:23,760 --> 00:59:26,200
that out.
So just keep asking and it's

1037
00:59:26,200 --> 00:59:28,880
absolutely 100% OK to test and
measure.

1038
00:59:29,600 --> 00:59:32,040
Thank you, Sid.
What a great way to wrap up and

1039
00:59:32,040 --> 00:59:36,480
I, I hear that advice.
I I take that on both from you

1040
00:59:36,480 --> 00:59:39,160
and Matt.
I think that's really valuable

1041
00:59:39,160 --> 00:59:43,760
and really the same thing can
apply to your podcasting when

1042
00:59:43,760 --> 00:59:46,560
you are considering quote UN
quote copying somebody.

1043
00:59:46,960 --> 00:59:51,280
I think asking those questions
that why, why do I want to take

1044
00:59:51,280 --> 00:59:55,000
this from that podcaster and
then ask another and then you

1045
00:59:55,000 --> 00:59:57,880
get your answer.
Ask why again, like I I think

1046
00:59:57,880 --> 01:00:01,720
that helps you understand the
motive, understand the reasoning

1047
01:00:01,720 --> 01:00:05,400
behind it, and then make.
That helps you make the stronger

1048
01:00:05,400 --> 01:00:09,360
decision whether or not you want
to adopt that thing into your

1049
01:00:09,360 --> 01:00:11,200
podcast.
So thank you, Sid.

1050
01:00:11,200 --> 01:00:13,840
I think that's great place to
wrap up today.

1051
01:00:14,080 --> 01:00:16,920
And a big shout out.
Thank you again to Matt Bliss

1052
01:00:16,920 --> 01:00:21,120
for providing the clip from his
podcast Rethinking Podcasting.

1053
01:00:21,120 --> 01:00:25,000
Go check that out on your
favorite platform tomorrow.

1054
01:00:25,000 --> 01:00:29,040
We're back at 7:00 AM Eastern
talking all the headlines around

1055
01:00:29,040 --> 01:00:32,120
the world of podcasting.
So we will share some of the

1056
01:00:32,120 --> 01:00:35,320
what we believe are the most
important headlines over the

1057
01:00:35,320 --> 01:00:39,280
past week and then we'll
comment, talk and learn from

1058
01:00:39,320 --> 01:00:41,960
that.
So please join us live on

1059
01:00:41,960 --> 01:00:44,560
Clubhouse, live on YouTube, 7:00
AM Eastern.

1060
01:00:44,560 --> 01:00:48,640
And if you can't, just catch the
podcast a few hours later.

1061
01:00:48,640 --> 01:00:52,320
So until tomorrow, make it a
great day everybody.

1062
01:00:52,400 --> 01:00:54,200
Take care.
Go listen to Rethinking

1063
01:00:54,200 --> 01:00:54,960
Podcasting.