Sept. 10, 2025

367 - Declining YouTube Views and Remembering Todd Cochrane, CEO of Blubrry

367 - Declining YouTube Views and Remembering Todd Cochrane, CEO of Blubrry

YouTube creators are sounding alarms as views mysteriously plummet, with some losing up to 25% overnight. Could it be an algorithm glitch, a crackdown on AI content, or something bigger? We break down what’s happening and what it could mean for podcasters using the platform. In today’s news roundup, we also cover Spotify’s fastest-growing category, Patreon’s new design tools, Daniel J. Lewis’ PodChapters release, and fresh upgrades to Google Gemini that could reshape your podcast workflow.

We also pause to honor Todd Cochrane, CEO of Blubrry and a true pioneer of podcasting, whose sudden passing leaves a lasting impact on the indie community he championed. The Empowered Podcasting community would like to express our deepest condolences.

Episode Highlights:

[2:30] Podcast Genre Top Five and Upcoming Events

[11:00] Podcasting Awards and New Tools

[15:42] Patreon Updates and PodChapters Tool

[26:28] Tribute to Todd Cochrane and AI News

[47:34] YouTube Views Disappearing

[58:00] Community Growth Stories, and Why Showing Up Matters

Links & Resources:

Join The Empowered Podcasting Facebook Group:

www.facebook.com/groups/empoweredpodcasting⁠

Get Your Tickets for The Empowered Podcasting Conference:

www.empoweredpodcasting.com

Meet Up & Match Up Event:

https://lu.ma/k02gz8li

Houston Podcasters Meetup:

https://podnews.net/event/houston-podcasters-meetup

Pod Summit YYC:

https://podnews.net/event/podsummit-yyc-2025

The Ambies:

https://www.ambies.com/

Winning Strategies for Podcast Awards with Dominic Lawson:

https://www.podpage.com/pmc/winning-strategies-for-podcast-awards-with-dominic-lawson

Travis and Jason Kelce Wondery Deal:

https://www.podcastnewsdaily.com/news/podcast-news-bites-travis-and-jason-kelce-carlos-king-jared-stillman-patreon/article_0aea1ac2-78c2-4916-bd0b-62419a82fa6b.html

PodChapters:

https://podchapters.com


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Good morning podcasting Morning
Chat.

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Today is Wednesday, September
10th, 2025, and today it's our

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news and common episode.
And we're remembering a podcast

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Hall of Famer gone too soon,
diving into Gemini's new AI

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features, Instagram big update
and a breakup rocking a hit

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reality podcast.
So if you're listening live on

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Clubhouse, hit the share button,
bottom left hand side of the

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screen and share it.
However, Clubhouse lets you.

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And if you're listening via
podcast, please share this

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episode with a fellow podcaster.
And now give us about 30 seconds

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and we'll get things rolling.
Thanks for being here.

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Good morning again, podcasting,
Morning Chat.

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Thanks so much for being here.
I am your host, Mark Ronik, and

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on stage with me we have
producer Ashley Feller, Sid

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Meadows, Nick Naulback and Dr.
Fay.

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Greg, thank you for being the
first one here this morning in

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our audience.
Glad to have you here and

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looking forward to seeing who
else joins you in the audience

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this morning.
As I said at the top of the

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show, we are covering all the
news around the world of

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podcasting.
We will comment, share our

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insights, share our thoughts on
these stories, and I mean, might

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as well just dive right in.
Oh, hello to Austin.

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I was just calling out the
audience.

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So since you just walked into
the room.

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Good morning to you, Austin.
So today the way I like to start

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is first with a little bit of
podcast data.

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I'm skipping the number ones on
Apple and Spotify because it's a

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little redundant.
Because as some of you may know,

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Dr. Will follow up here in just
a moment and share the top fives

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on Apple and Spotify.
So why bother revealing why?

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Why give a spoiler when it's not
necessary spoiler?

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Alert I know, OK.
So let me share with you though

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what I do also like to share is
over the past week, 470,928

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podcasts published at least one
new episode, which is up a

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whopping 12 1/2% from the week
before publishing 418,600 new

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episodes.
So with that, let's go to Dr.

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for that top five I just teased.
OK, so this is Spotify's top

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five and #5 is Crime junkie #4
is this past weekend with Theo

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von #3 is hot on the case, which
is new.

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Number 2 is Huberman Lab and #1
The Joey Rogan Experience.

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What an amazing thing to hear.
OK, so being that we do this

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overall top five, I know we also
do a selected genre, that of

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your choice.
So what's the top five and

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what's the genre?
OK genre is podcasts on books.

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OK, that's one that we haven't
talked about before.

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So #5 is Catholic Bible studies
#3 is classical stuff.

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You should know.
That sounds interesting.

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I'm sorry.
That was #4 #3 is Stephen J

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Klovic podcast #2 is the book
review and #1 is Fresh Air, the

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famous Fresh air.
That's right, fresh air.

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I guess they talk about books on
that.

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Gosh, I I'm embarrassed.
I don't think I've, well, I

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don't expect you to.
Know and listen to every single

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episode in every top five
category DRI think that's OK

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it's.
Really super famous, so I

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should, I should have known
that, but Oh well, OK.

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There you go and let me give you
all some events that are going

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on around the world of
podcasting that may be of

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interest to you.
Actually Dr., Do you want to

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take this first one 'cause I
know you added this to our list?

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Yeah.
OK.

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Podcasters Directory Virtual
Network is Thursday 911 from

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4:00 PM to 5:30 PM Eastern
Standard Time.

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And this is a virtual
networking.

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I believe it's going to be
they're talking about

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entrepreneurship, AI and
business.

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If my memory is correct.
The link will be in the show

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notes.
Thank you, Dr. Also, we have

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Houston podcasters meet up if
you're in the Houston, TX area

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September 17th.
We'll include a link in the show

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notes if that's of interest to
you.

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I've talked a little bit about
here over the past several

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weeks, Pod Summit YYC 2025,
that's a podcaster event

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happening in Calgary.
And of course, the Empowered

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Podcasting Conference 2025 that
starts September 26th.

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It ends the morning of the 28th.
And last yesterday afternoon we

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had a speaker call.
All of our speakers that were

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available, we all got together
on a Zoom call and talked about

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the event which is now just 16
days away, which just blows my

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mind.
And it was a fantastic call.

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I actually looking back now, I
wish we did more of those

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speaker calls because they give
me such a charge.

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I get so energized and excited
about it and I can't wait for

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those of you who are planning on
attending to come.

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I think this is going to be a
really.

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So wait a minute, can you, can
you paint a picture for me?

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You were on the phone, on
speakerphone with all of the

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speakers that will be talking.
That was on Zoom, yes.

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You're on Zoom.
OK, You're on Zoom and and you

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were just like gathering like
getting the logistics for

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everyone.
What was?

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Yeah, we were giving everyone
basically an update.

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I liked our speakers to feel
like they're just as much a part

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of the behind the scenes as I
am.

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So I it's one thing to just get
them all up to speed.

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We officially last week released
the speaker schedule and so we,

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but they hadn't all known that
or seen that yet.

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So we went over that a little
bit and yeah, a lot of

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logistics.
And then of course we leave

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time.
The big, big reason before it is

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we leave time for questions.
It seems that speakers always

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have a lot of interesting and
good questions.

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So we fielded a bunch of
questions and yeah, now it's

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just game time.
Now it's just time to go to get

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ready.
Yeah, yeah.

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The biggest, that challenge for
that, well, not the biggest

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challenge, a current challenge
that I'm dealing with are the

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cost of T-shirts.
Now I used to be and Billy, I

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know you used to be.
I see Billy's in the audience,

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used to be in the screen
printing business as well.

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And prices have skyrocketed as
far as custom T-shirts go,

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especially bulk.
The shirts that I wanted to

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order specifically for our staff
and I'll move quickly on this.

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There were, it was like 16
shirts, black shirts, few colors

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design on the front, one color
design on the back.

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These were for the staff, the
team that I was quoted anywhere

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from 25 to $35 per shirt.
Per shirt.

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Yeah.
And that's a bulk rate.

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And I mean, I, I know I used to
get shirts like that.

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I just described, I used to get
it be able to get them for at

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least half or at least when I
was charging people I was able

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to charge them at least half
that.

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So anyway, so it's just crazy
some of the expenses, yes, Sid.

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Most of the shirts are imported,
so they're not actually there in

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the US.
Yeah, that's why they're so

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expensive.
I was thinking that as well.

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Yeah, I was thinking that too.
Oh, Billy wants to.

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Come up.
We'll entertain this since I

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opened that can of worms.
Go ahead, Billy.

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Good morning.
All right.

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Mark, just for the sake of the
audience, learning 16 shirts is

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not bulk well.
OK, you're.

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Right front and back.
Then you're going to pay.

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There is a new newer technology.
It's kind of funny.

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It's called DTF, but you can
actually get like these rented

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transfers.
I mean, they're not like I hate

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transfers.
They're not like anyway, they're

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like just look it up.
They're super nice.

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I've used them.
I'm actually have a couple

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shirts where I heat pressed
myself and they've lasted for

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they do better on like cotton.
So I wear comfort color shirts

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all the time and and this I've
worn this one shirt forever and

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it's perfect.
It stills like a screen brand

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shirt.
So those are like pennies on the

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dollar.
And I got a buddy in Tennessee

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who, if you need help, he does a
variety of different things and

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I can probably get some contract
pricing for you.

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Oh yeah, I would love to, Yeah,
I, I've started talking to

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others.
I haven't made any commitments

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yet.
So yeah, I, I prefer to work

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with referrals in this
particular area.

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And yeah, I know it's not
technically bulk, but I do know

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that even when, when I was in
this business, doing 16 shirts

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would usually cost less than if
I were to just order one.

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I, I expected something, I guess
so back in my day.

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Yeah.
Yeah.

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Some other events coming up, by
the way, go to

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empoweredpodcasting.com and get
your tickets.

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If Yeah, that's Empowered
podcasting.com.

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You can get your tickets.
You can see the schedule.

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You can see all of our list of
awesome speakers.

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We would love to see you there.
And then one other event, Speak

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Fest, Night of the Living Pod,
also in Houston, TX.

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This is a basically an event
hosted by some podcasters and

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it's a 2 day event.
Workshops, keynotes, networking,

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games, fun.
Obviously a Halloween theme.

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Think I'm sure if Nick were in
the Houston area he'd be there

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being that he and his wife are
such big Halloween people.

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Halloweenies, I'll call you.
Oh my Beavis and butt head just

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came out it was so good.
All right, and Dr. You want to

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share about awards before you
have to go make breakfast for

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the hubby?
Yes, please.

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OK, so enter your podcast for
the 2025 AMBI Awards.

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The AMBI Awards, hosted by the
Podcast Academy, will return in

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February of 2026 in New York
City, NY City to honor

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excellence in podcasting.
Submissions for the 2025 awards

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run from August 4th to October
10th, with new honors including

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Best Emerging Podcast and
Podcaster of the Year.

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Shows released after October
10th can still submit, but late

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entries risk ineligibility and
carry a $50 fee per submission.

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So check out episode 8 of the
podcasting Morning Chat where 30

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Plus time winner and community
leader Dominic Lawson shares how

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he does it because he is our
awards guy.

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He is and obviously with over 30
different awards for couple of

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different podcasts, he
definitely knows a thing or two.

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And yes, it's episode 8.
So that was a while back and

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it's all still relevant.
It all still applies.

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So you can look for episode 8 or
you can go to podpage.com/PMC

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slash 8, the number 8 and you
will go right to the page and

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you can start listening before
you apply.

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I think it'll give it.
It's that episode gave several

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people in this community the
confidence to apply and win some

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awards.
So check that out if you'd like

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to do it.
Why?

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Because at the very least this
gives you some marketing

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material.
You can promote that you are an

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award winner or even an award
nominee if you didn't end up

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winning.
It's still a prestigious thing

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that not all of us can say and
it looks good.

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I love seeing that when I see it
on people's profiles on social

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media and it says award-winning.
It is a distinction and worth

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sharing.
Do you have your win because you

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won an award?
Do you have your win on your

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website?
You know what on my website, I

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don't think I do.
That's a really good question.

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I have it on a lot of my social
media pages.

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I know it's on Instagram.
I believe I have it on LinkedIn

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on my profile pages, but no, I
haven't put it on my website and

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I should.
So thank you for that, Dr.

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Appreciate that.
I will have to go do that, and

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what I am also going to do is
wait to do little things like

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that until this conference is
over so I can keep my sanity.

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00:13:39,280 --> 00:13:44,240
I've got way too many balls that
I'm juggling right now for my

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00:13:44,240 --> 00:13:47,160
taste.
All right, so let's keep it

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00:13:47,240 --> 00:13:49,680
going.
And you know what?

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Before we get to yeah, let's do
it.

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00:13:52,720 --> 00:13:55,080
I'm going to get to some news
bites and then we'll get into

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00:13:55,120 --> 00:13:58,760
some AI news.
Nick shared something with me

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00:13:58,760 --> 00:14:01,720
recently that I want to share
with you all.

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00:14:01,720 --> 00:14:03,560
We'll, we'll talk to Nick in a
moment.

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00:14:04,160 --> 00:14:07,040
First, some news bites that may
be of interest to you.

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First, Spotify has reported that
the sports genre is the fastest

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growing video podcast category
on their platform.

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They report that consumption is
up 53% from the last quarter.

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So if you've got a sports
podcast, you may be noticing,

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especially video, you may be
noticing that it's doing better

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00:14:28,840 --> 00:14:33,040
these days than previously.
Also, a quick update for you on

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00:14:33,120 --> 00:14:37,080
the whole Taylor Swift guest
spot on the New Heights podcast.

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This is more recent.
We've talked about the fact that

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it was pretty a pretty
record-breaking appearance.

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Well, that single appearance
sent their monthly downloads

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through the roof, obviously over
six times higher than they

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usually have.
According to Podscribe, it

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pushed the show into the top
five for August.

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Still, when you look at the 60
day average downloads, The Diary

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of Aceo held the edge with 33
point.

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Sorry, let me say that again.
With 3.4 million per episode,

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while New Heights landed at 3.2
million.

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Wow, Can you imagine your
podcasts getting over 3,000,000

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00:15:19,400 --> 00:15:21,240
downloads?
Wow.

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And one more note for from that
report, Amazon has now taken the

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lead as the biggest advertiser
in podcasting.

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So there, that was a big report,
not just talking about new

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00:15:32,240 --> 00:15:33,960
heights.
So that was just an interesting

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00:15:33,960 --> 00:15:36,000
tidbit I wanted to share with
you.

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00:15:36,640 --> 00:15:40,120
While Dr. continues to make eggs
for her husband.

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I'll continue to share.
Patreon just got a makeover.

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00:15:43,760 --> 00:15:47,560
Here's what you need to know.
They rolled out a sleek new

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00:15:47,560 --> 00:15:51,520
update to its creator pages,
giving you way more control over

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00:15:51,520 --> 00:15:55,400
how your content is presented
and how your fans interact with

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00:15:55,400 --> 00:15:58,320
it.
So think polished new layouts,

253
00:15:58,320 --> 00:16:01,880
customizable branding images,
and tools that make it easier

254
00:16:01,880 --> 00:16:03,720
than ever to highlight your best
work.

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00:16:04,480 --> 00:16:07,800
According to their blog, the
goal is to help fans instantly

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00:16:07,800 --> 00:16:11,520
grasp the value of your Patreon,
so they're more likely to stick

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00:16:11,520 --> 00:16:15,520
around, support you, and engage.
One heads up, though, once you

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00:16:15,520 --> 00:16:19,400
hit publish on the new design,
there's no turning back.

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00:16:19,400 --> 00:16:22,280
You're stuck with it.
No undo button.

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00:16:23,080 --> 00:16:26,560
It's a permanent switch, so
you'll want to make that count.

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00:16:27,720 --> 00:16:31,520
Anyone use Patreon that's
currently listening here live,

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00:16:31,520 --> 00:16:33,400
whether you're on stage or in
the audience?

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00:16:33,400 --> 00:16:35,680
I'm curious if you do.
Hey, Alex.

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00:16:36,400 --> 00:16:39,320
Hey everybody.
I don't personally, but the

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00:16:39,520 --> 00:16:43,320
network that I'm on uses Patreon
and I'm actually a Patreon

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00:16:43,320 --> 00:16:44,800
subscriber to a couple of
things.

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00:16:45,160 --> 00:16:47,320
Have you noticed any changes yet
to it?

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00:16:47,720 --> 00:16:49,680
Came in.
Like, yeah, just the aesthetics.

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00:16:49,680 --> 00:16:51,880
You can.
You can customize your Patreon

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00:16:51,880 --> 00:16:54,160
page a lot more now.
You knew you can pick from

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00:16:54,160 --> 00:16:58,280
different layouts and customize
different things about the page,

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but I guess you probably haven't
noticed yet.

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I don't go on there a lot, but
the one creator that I you

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00:17:03,920 --> 00:17:06,359
follow she's she does a lot of
art.

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00:17:06,359 --> 00:17:07,920
It's it's a lot of pop culture
art.

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00:17:08,079 --> 00:17:10,160
So she did a lot already as
much.

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So it doesn't surprise me.
I'll have to check back on but

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00:17:14,319 --> 00:17:16,319
obviously not.
Yeah, no problem.

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00:17:16,680 --> 00:17:18,640
I'm useless in that area.
That's OK.

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00:17:18,640 --> 00:17:21,800
And Patreon, just for those who
may not know what Patreon is,

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00:17:21,800 --> 00:17:25,720
it's basically a subscription
membership type of service.

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00:17:25,720 --> 00:17:30,280
You, you can put, you can charge
people whatever you want monthly

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00:17:30,280 --> 00:17:34,960
fee and you can tier that.
So if you want to make it more

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00:17:34,960 --> 00:17:38,840
affordable, say a $5 a month
fee, you offer certain perks for

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00:17:38,840 --> 00:17:42,040
that 5 bucks if you up it, let's
say to 15 bucks a month or

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00:17:42,040 --> 00:17:44,680
additional perks, etcetera,
etcetera.

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00:17:44,680 --> 00:17:48,920
So it's a way to monetize
content, digital content and

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00:17:48,920 --> 00:17:53,040
beyond.
And I saw Ashley, you had your

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00:17:53,040 --> 00:17:55,960
hot pepper flash, so that means
you wanted to say something.

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00:17:56,200 --> 00:18:00,240
So yeah, go for it.
Oh, I just wanted to say that I

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00:18:00,320 --> 00:18:04,080
run a Patreon community for a
singer-songwriter and I'm also

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00:18:04,080 --> 00:18:07,960
about to start running one for a
music venue and they are really

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00:18:07,960 --> 00:18:11,520
rolling out some cool features.
So, podcasters, there's some

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00:18:11,520 --> 00:18:12,960
great things for y'all there,
that's all.

295
00:18:13,240 --> 00:18:15,120
OK, awesome.
Thank you, Ashley.

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00:18:15,120 --> 00:18:18,200
Appreciate that.
So go check that out if you want

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00:18:18,200 --> 00:18:21,800
to see these new updates or
maybe start your own Patreon.

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00:18:21,840 --> 00:18:23,880
Highly encouraged.
It's something that's been on my

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00:18:23,880 --> 00:18:28,000
list for a while that I again,
we'll get to after the empowered

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00:18:28,000 --> 00:18:32,600
podcasting conference at the end
of this month in Charlotte, NC.

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00:18:33,320 --> 00:18:37,880
Another item for you, a new tool
promises to change how listeners

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00:18:37,880 --> 00:18:41,560
navigate your podcast.
Some of you may know this name

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00:18:41,560 --> 00:18:45,160
Daniel J Lewis.
He's the same guy behind other

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00:18:45,160 --> 00:18:49,520
tools like my podcast reviews.
He recently dropped a brand new

305
00:18:49,520 --> 00:18:54,680
tool called Pod Chapters.
Think of it as your AI powered

306
00:18:54,680 --> 00:18:57,120
assistant for making podcast
chapters.

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00:18:57,120 --> 00:19:00,880
So that is much like YouTube.
If you've seen it before

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00:19:01,320 --> 00:19:05,320
YouTube, you can just skip to a
certain section of a video.

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00:19:05,680 --> 00:19:08,760
It's got chapter titles.
You click on it, it jumps you

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00:19:08,760 --> 00:19:14,360
right to that chapter so you can
upload your audio to this new

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00:19:14,360 --> 00:19:18,960
service Pod Chapters, and it
spits out a transcript plus

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00:19:18,960 --> 00:19:22,920
suggested chapter markers with
titles all neatly packaged right

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00:19:22,920 --> 00:19:26,800
in your browser.
No software installs, no hassle.

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00:19:26,800 --> 00:19:29,880
It's designed to help your
listeners jump straight to the

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00:19:29,880 --> 00:19:33,880
moment they care about.
So I, I mean, and I think that

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00:19:33,880 --> 00:19:37,200
this is really handy.
I mean, the plus is, is that,

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00:19:37,240 --> 00:19:40,000
you know, Nick talks about this
every so often that he likes to

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00:19:40,000 --> 00:19:43,320
sometimes find a video, just go
right to where he needs to go to

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00:19:43,520 --> 00:19:45,480
answer that question and then
move on.

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00:19:45,880 --> 00:19:50,280
It makes it very convenient for
your audience and it definitely

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00:19:50,440 --> 00:19:53,680
can hurt your listener retention
rate, right?

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00:19:54,040 --> 00:19:58,360
Because now they're just.
It's in some cases hand plucking

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00:19:58,360 --> 00:20:01,480
what they want out of it.
So that's just something to

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00:20:01,480 --> 00:20:04,760
think about, but I prefer to
provide convenience to my

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00:20:04,760 --> 00:20:08,240
audience, and I think that that
will only strengthen the

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00:20:08,240 --> 00:20:10,840
relationship between me and my
audience and that they'll keep

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00:20:10,840 --> 00:20:15,960
coming back for my content.
Hey, Mark, I think a topic that

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00:20:15,960 --> 00:20:21,720
we may want to explore is when
it comes to chaptering, I think

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00:20:21,720 --> 00:20:25,600
that's a, that's a a problem,
not the chaptering part.

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00:20:25,600 --> 00:20:29,560
I think a lot of times people
may rely on AI, may not rely on,

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00:20:29,560 --> 00:20:32,920
I don't know how really good AI
is doing with that chaptering,

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00:20:33,160 --> 00:20:37,880
but I think that if you look at
it as segments instead of as a

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00:20:37,880 --> 00:20:41,160
whole, it might be something
that could help podcasters.

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00:20:41,320 --> 00:20:42,840
But again, I it's not for right
now.

335
00:20:42,840 --> 00:20:45,160
I'm just saying it's something
you might want to explore.

336
00:20:45,440 --> 00:20:47,600
Put on the list of stuff that we
want to talk about.

337
00:20:47,600 --> 00:20:48,960
Yeah, absolutely.
Thank you, Alex.

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00:20:48,960 --> 00:20:51,840
That will absolutely go on the
list of topics.

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00:20:51,840 --> 00:20:53,160
I think you you make a good
point.

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00:20:53,160 --> 00:20:54,720
That would be a good
conversation.

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00:20:55,120 --> 00:21:00,000
And here's my question, Would
you use this tool when there are

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00:21:00,160 --> 00:21:03,400
when this kind of feature is
already built into a lot of the

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00:21:03,400 --> 00:21:06,640
tools that we use, right?
Like Riverside does this

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00:21:06,640 --> 00:21:09,920
automatically for you, Buzz
Sprout does that automatically

345
00:21:09,920 --> 00:21:13,120
for you and a lot of their
counterparts, their competitors

346
00:21:13,360 --> 00:21:15,920
do that for you.
So my question really is, is

347
00:21:16,600 --> 00:21:20,000
what instances would a podcaster
want to use something like this?

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00:21:20,520 --> 00:21:22,680
Mark I I.
Have a question about this and

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00:21:22,680 --> 00:21:26,600
maybe for Nick too on the
YouTube side, do you see the

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00:21:26,600 --> 00:21:29,920
behavior in the back end
dashboard on these platforms of

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00:21:29,920 --> 00:21:34,680
like, OK, I had 100 views, but
everyone went to minute 2 where

352
00:21:34,680 --> 00:21:38,320
I'm talking and such That's the
case.

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00:21:38,320 --> 00:21:42,800
If you can see that data, that'd
be really awesome to go OK, this

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00:21:42,800 --> 00:21:45,120
is what my audience is really
interested about.

355
00:21:45,120 --> 00:21:47,640
In my next piece of content,
it's going to be diving deeper

356
00:21:47,640 --> 00:21:53,360
into the subject.
OK Full disclosure I was on the

357
00:21:53,560 --> 00:21:58,120
beta team for this and I have
not used it yet.

358
00:21:58,600 --> 00:22:06,160
And I almost, I was started to
DM Daniel and ask him about this

359
00:22:06,680 --> 00:22:10,640
and I gave the contrarian view
and you know would anyone use

360
00:22:10,640 --> 00:22:14,320
this and why would anyone use
this if there was Riverside and

361
00:22:14,320 --> 00:22:17,200
Buzzprat?
And I thought better of it and I

362
00:22:17,200 --> 00:22:22,480
decided not to send it.
But I do know Daniel J Lewis and

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00:22:22,480 --> 00:22:27,760
he is a data guy and it would
not surprise me if that wasn't

364
00:22:27,760 --> 00:22:30,880
the case.
And as we speak I'm logging on

365
00:22:30,880 --> 00:22:34,960
to it trying to figure it out.
One of his big claims is that it

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00:22:34,960 --> 00:22:38,920
is very accurate.
And I know Ashley and I can

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00:22:38,920 --> 00:22:43,280
attest we've run our transcripts
through different tools,

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00:22:43,520 --> 00:22:48,880
Descript, Otter, etcetera.
And the time codes can often be

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00:22:48,880 --> 00:22:52,160
quite off.
The chapter titles that it gives

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00:22:52,160 --> 00:22:56,280
it, they work, but it's usually
not terribly accurate and we

371
00:22:56,320 --> 00:22:58,640
often times have to go make some
adjustments.

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00:22:59,760 --> 00:23:02,800
Billy, to your question, I'd
have not seen that.

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00:23:02,800 --> 00:23:05,960
I don't know, Nick, have you
seen anything that in analytics

374
00:23:05,960 --> 00:23:09,760
that speaks to chapters and how
people are interacting with it?

375
00:23:09,760 --> 00:23:12,680
The.
Podcasting side, I'd be very

376
00:23:12,680 --> 00:23:15,680
surprised if there were any
analytics on that, seeing that

377
00:23:15,920 --> 00:23:18,640
analytics are sparse the same
thing.

378
00:23:19,480 --> 00:23:23,160
But how about YouTube specific?
On the YouTube side, I have to

379
00:23:23,240 --> 00:23:25,440
look I've seen something like
that.

380
00:23:25,440 --> 00:23:30,240
I know they, they have like the
like most replayed in the, I

381
00:23:30,240 --> 00:23:32,640
don't know, you can see kind of
the retention graph for the

382
00:23:32,640 --> 00:23:36,240
entire video.
And I wonder if that has any

383
00:23:36,360 --> 00:23:39,280
correlation, like if you see a
random spike in the middle of

384
00:23:39,280 --> 00:23:42,840
the video, if that could
potentially be someone clicking

385
00:23:42,880 --> 00:23:45,480
on a specific chapter and
jumping directly to that.

386
00:23:45,680 --> 00:23:49,640
I'll have to look to see if
there's any data or anything on

387
00:23:49,640 --> 00:23:53,200
the back end there that shows
people clicking on specific

388
00:23:53,200 --> 00:23:56,160
chapters.
Yeah, and it just.

389
00:23:56,440 --> 00:24:01,040
It just shows the most watched
part of the video and where it

390
00:24:01,040 --> 00:24:05,040
was, but you kind of have to sit
through it, the analytic because

391
00:24:05,040 --> 00:24:07,920
it'll show you exactly where
people are stopping and

392
00:24:07,920 --> 00:24:09,720
starting.
Yeah, that's true.

393
00:24:09,720 --> 00:24:13,800
So that that does kind of speak
to what Billy's asking in some

394
00:24:13,800 --> 00:24:14,240
ways.
I.

395
00:24:14,240 --> 00:24:17,280
Just don't know if it does it in
the way that you may want to

396
00:24:17,280 --> 00:24:20,960
read it, but we'll show you
exactly what you want just.

397
00:24:21,120 --> 00:24:24,720
Not the way you want it.
Can I read a a fast list of what

398
00:24:24,720 --> 00:24:29,440
it includes?
The smart pro ID 3 tags, legacy

399
00:24:29,440 --> 00:24:34,920
MP3 chapters, podcasting 2 point
O chapters, pod love simple

400
00:24:34,920 --> 00:24:37,080
chapters.
I don't know what that is.

401
00:24:37,320 --> 00:24:44,040
Time stamped outline YouTube
time stamps 1800 AI credits 30

402
00:24:44,040 --> 00:24:48,360
hours of audio per month.
Outline to chapters, AI

403
00:24:48,360 --> 00:24:51,960
suggested chapters.
Upload your own transcript AI

404
00:24:51,960 --> 00:24:56,920
powered transcription and
download generated VTT

405
00:24:56,920 --> 00:24:59,880
transcripts.
I don't know what that means.

406
00:25:00,040 --> 00:25:02,120
Very robust.
And yes, some of those things,

407
00:25:02,120 --> 00:25:03,960
I'm not sure what they mean
either.

408
00:25:03,960 --> 00:25:06,880
Most of it I, I follow, but it
sounds robust.

409
00:25:06,880 --> 00:25:10,000
And I mean, that does make it
piques my interest a little

410
00:25:10,000 --> 00:25:11,440
more.
And it's not to say I think that

411
00:25:11,440 --> 00:25:13,680
this is a terrible tool or a
waste of time.

412
00:25:13,680 --> 00:25:17,360
It's just for me personally, if
it's already built into a tool

413
00:25:17,360 --> 00:25:21,960
that I'm using a lot and I'm OK
with the tool and what it does,

414
00:25:22,320 --> 00:25:25,720
I may not switch out.
But like I said earlier, I

415
00:25:25,720 --> 00:25:29,920
haven't yet found a tool that
really does a good job at doing

416
00:25:29,920 --> 00:25:32,560
chapters and some of these other
features on top of it.

417
00:25:32,560 --> 00:25:36,960
So that would that would cause
me to pause and consider a tool

418
00:25:36,960 --> 00:25:39,040
like this.
So we'll see.

419
00:25:39,040 --> 00:25:42,640
Maybe I'll test it out just for
the sake of the show and let you

420
00:25:42,640 --> 00:25:44,680
know what I think.
And if it works out well, then

421
00:25:44,760 --> 00:25:46,960
awesome.
We have a poll, by the way,

422
00:25:46,960 --> 00:25:49,400
running right now here live on
clubhouse.

423
00:25:49,400 --> 00:25:52,880
And the question is, would you
use pod chapters specifically

424
00:25:52,880 --> 00:25:57,720
this tool when when there's
automatic tools pre-existing and

425
00:25:57,720 --> 00:26:02,880
we have 23% say yes, they would,
78% no, they wouldn't.

426
00:26:04,560 --> 00:26:06,840
All right, let's get into some
headlines.

427
00:26:06,840 --> 00:26:10,840
And I was about to hit the the
news music, but not appropriate

428
00:26:11,040 --> 00:26:15,160
in my opinion for this first
headline of the morning.

429
00:26:15,160 --> 00:26:18,880
And we did break the news
yesterday during the show when

430
00:26:18,880 --> 00:26:26,720
Pod News reported it.
We lost a podcasting great on

431
00:26:26,720 --> 00:26:33,120
September 8th, Todd Cochran.
He passed away suddenly at the

432
00:26:33,160 --> 00:26:37,560
age of just 61.
It's a little eerie if you go to

433
00:26:37,560 --> 00:26:40,960
his Facebook page and look at
his Last Post, which I believe

434
00:26:40,960 --> 00:26:46,880
was the day or two before the
his passing where he had missed

435
00:26:46,880 --> 00:26:51,320
a flight or no, he was almost
going to miss a flight at the

436
00:26:51,320 --> 00:26:53,680
Denver airport.
It was a connection flight.

437
00:26:54,240 --> 00:26:58,480
And if you've been in that
airport before, some of the

438
00:26:58,480 --> 00:27:01,400
gates are very far away from one
another.

439
00:27:01,400 --> 00:27:04,760
So if you're say an A gate and
you need to go to the B gates,

440
00:27:05,440 --> 00:27:09,000
it can take you up to up to 1/2
hour sometimes to get to the

441
00:27:09,000 --> 00:27:12,080
next gate.
And he was apparently in his

442
00:27:12,080 --> 00:27:15,240
post cutting it close and ran
his tail off.

443
00:27:15,520 --> 00:27:20,040
And in his post and in the
comments of his post, he kept

444
00:27:20,040 --> 00:27:25,560
talking about how he kept using
thing references like oh, it

445
00:27:25,560 --> 00:27:28,560
almost gave me a heart attack.
Get the heart attack paddles.

446
00:27:29,520 --> 00:27:31,840
And I don't know if he passed up
a heart attack.

447
00:27:31,880 --> 00:27:36,480
And it was just very eerie to
see and breaks my heart to have

448
00:27:36,480 --> 00:27:38,960
seen that.
But I want to tell you some

449
00:27:38,960 --> 00:27:41,720
things about him, in case you
don't know.

450
00:27:41,720 --> 00:27:45,480
First and foremost, a lot of
people nowadays know him as the

451
00:27:45,480 --> 00:27:50,360
CEO of Blueberry Podcasting, a
podcast hosting platform, among

452
00:27:50,360 --> 00:27:53,880
other things.
But he's been at it for a long

453
00:27:53,880 --> 00:27:55,800
time, as long as I've been at
it.

454
00:27:56,160 --> 00:28:01,560
And he's been way more public
about podcasting in the earlier

455
00:28:01,560 --> 00:28:06,440
years than I ever was, meaning I
wasn't teaching people,

456
00:28:06,440 --> 00:28:08,400
educating people about
podcasting.

457
00:28:08,400 --> 00:28:11,760
I was just going through my own
podcast journey for at least the

458
00:28:11,760 --> 00:28:15,520
first decade of my career.
And then some interesting stuff

459
00:28:15,520 --> 00:28:19,640
about him.
He recovered from what's, I'll

460
00:28:19,640 --> 00:28:22,640
just say a life altering injury
in 2004.

461
00:28:22,640 --> 00:28:27,480
And that's how he discovered
Adam Curry's daily source code.

462
00:28:27,760 --> 00:28:32,640
Adam Curry being considered the
pod father of podcasting.

463
00:28:32,800 --> 00:28:37,600
So once he had this life
altering injury, he turned to

464
00:28:37,600 --> 00:28:40,160
podcasting, which obviously was
very new at the time.

465
00:28:40,160 --> 00:28:43,720
At the time, he became one of
the earliest podcasters with

466
00:28:44,120 --> 00:28:50,760
Geek News Central, launching it
in October of 2004 from a modest

467
00:28:50,760 --> 00:28:54,760
hotel room setup using a $15 mic
from Walmart.

468
00:28:54,760 --> 00:29:03,080
And again, even finding a $15
mic anywhere for retail in 2004

469
00:29:03,080 --> 00:29:05,480
was way more challenging than it
is today.

470
00:29:06,360 --> 00:29:11,040
That show became GoDaddy became
the show's sponsor, I should

471
00:29:11,040 --> 00:29:17,680
say, in 2005 after Todd Todd's
episodes generated 370 customers

472
00:29:17,680 --> 00:29:20,680
in the first month.
And remarkably, that partnership

473
00:29:20,680 --> 00:29:25,640
lasted 20 years, making one of
podcasting's longest known

474
00:29:25,800 --> 00:29:29,320
sponsorships.
He founded the Tech Podcast

475
00:29:29,320 --> 00:29:32,120
Network, one of the earliest
podcast networks, comprising of

476
00:29:32,120 --> 00:29:36,280
12 different shows.
He launched Raw Voice, which is

477
00:29:36,280 --> 00:29:40,400
the parent company of Blueberry,
also in 2005.

478
00:29:40,880 --> 00:29:44,040
He built it organically without
external funding, working

479
00:29:44,040 --> 00:29:47,840
alongside his naval career until
fully transitioning into

480
00:29:47,840 --> 00:29:53,200
civilian life in 2019.
He initiated podcast awards that

481
00:29:53,200 --> 00:29:55,960
same year.
You heard me if you've been

482
00:29:55,960 --> 00:30:00,240
listening for a little bit a few
months ago, asking you to help

483
00:30:00,680 --> 00:30:04,320
me get nominated for for a
podcasting award.

484
00:30:04,320 --> 00:30:07,040
Unfortunately, that didn't pan
out this time.

485
00:30:07,960 --> 00:30:14,480
He authored podcasting the Do It
Yourself Guide in 2005, which is

486
00:30:14,480 --> 00:30:18,520
being reported as potentially
one of the very first, if not

487
00:30:18,520 --> 00:30:21,680
the very first book dedicated to
podcasting.

488
00:30:22,520 --> 00:30:27,280
And he was a was a vocal
supporter of open RSS.

489
00:30:27,560 --> 00:30:30,840
He urged podcasters to host on
their own websites using

490
00:30:31,120 --> 00:30:35,920
Powerpress WordPress plugin and
championed live streaming of his

491
00:30:35,920 --> 00:30:41,200
show starting in 2009.
And I think he he had a lot to

492
00:30:41,200 --> 00:30:44,800
do with that Powerpress,
WordPress plugin, whether he

493
00:30:44,800 --> 00:30:47,520
might have even created it.
And please forgive me, I don't

494
00:30:47,520 --> 00:30:51,080
recall for sure, But I know he
was instrumental in getting that

495
00:30:51,080 --> 00:30:54,760
plug in on WordPress, which
really changed the game for us

496
00:30:54,760 --> 00:30:58,600
as podcasters and the websites
that we use, the website

497
00:30:58,600 --> 00:31:01,920
builders that we use.
There's a lot more I could go

498
00:31:01,920 --> 00:31:05,240
into here.
And DRI know you follow some of

499
00:31:05,240 --> 00:31:08,360
the people that knew him well.
Anything stick out to you just

500
00:31:08,360 --> 00:31:10,520
as far as what people shared
about Todd?

501
00:31:11,600 --> 00:31:17,920
No, just that he was so
incredibly generous with his

502
00:31:17,920 --> 00:31:20,840
time and his knowledge, his
podcasting knowledge.

503
00:31:21,320 --> 00:31:24,920
And gosh, I don't know, there's
something in the back of my

504
00:31:24,920 --> 00:31:28,360
mind, I thought I saw a video of
him while he was in the

505
00:31:28,360 --> 00:31:30,840
Philippines.
Something tells me that maybe he

506
00:31:31,240 --> 00:31:33,880
has a house in the Philippines
or something because the video

507
00:31:33,880 --> 00:31:38,240
that I saw of him, it was not a
hotel room.

508
00:31:38,240 --> 00:31:40,440
It looked very much like a Home
Office.

509
00:31:40,760 --> 00:31:42,680
There was things, you know,
stuck up on the wall.

510
00:31:42,680 --> 00:31:44,320
There was a cork board and
things like that.

511
00:31:44,800 --> 00:31:47,760
And he was talking about, you
know, that we have to be careful

512
00:31:47,760 --> 00:31:49,560
because there's a big storm
coming in.

513
00:31:49,880 --> 00:31:52,840
So that makes me think, and I
could be wrong, that makes me

514
00:31:52,840 --> 00:31:56,800
think that maybe he had a
residence in the Philippines and

515
00:31:56,840 --> 00:32:01,520
which is always interesting to
me, people who have a house in

516
00:32:01,520 --> 00:32:04,960
another country.
But he was one of The Pioneers,

517
00:32:05,080 --> 00:32:08,160
you know, that came along.
And it's just sad to see a

518
00:32:08,160 --> 00:32:11,600
pioneer go, that's all.
Thank you, Dr. Yeah, And by the

519
00:32:11,600 --> 00:32:16,680
way, I've mentioned a few times
that he was a podcast Hall of

520
00:32:16,680 --> 00:32:19,400
Famer.
He was inducted in 2015.

521
00:32:19,920 --> 00:32:23,440
He was also this is an
interesting fact from Pod News.

522
00:32:23,920 --> 00:32:27,840
He was among the earliest
financial supporters of pod news

523
00:32:27,840 --> 00:32:29,720
and why I say this is
interesting.

524
00:32:30,040 --> 00:32:32,160
Sure, in itself that's
interesting that he was one of

525
00:32:32,160 --> 00:32:37,560
the first, but he has a
competing podcast news site to

526
00:32:37,560 --> 00:32:42,040
pod news.
Yet he still was the early one

527
00:32:42,040 --> 00:32:45,120
of the earliest financial
supporters and continued to this

528
00:32:45,120 --> 00:32:47,560
day.
What is the site do you know?

529
00:32:47,800 --> 00:32:49,120
I don't know.
They didn't.

530
00:32:49,520 --> 00:32:52,680
Todd News didn't actually name
the site, so I didn't know what

531
00:32:52,880 --> 00:32:55,200
that site was.
One thing I want to leave

532
00:32:55,200 --> 00:32:57,920
everybody with and then we can
move on from the story.

533
00:32:57,920 --> 00:33:01,640
That I think is important.
I saw my friend, colleague Anna

534
00:33:01,640 --> 00:33:06,200
Xavier had posted in her stories
about the loss of Todd, and she

535
00:33:06,200 --> 00:33:10,720
pointed out that too often we
wait until someone's gone to

536
00:33:10,720 --> 00:33:12,520
express how much they mean to
us.

537
00:33:13,200 --> 00:33:18,240
And if you look around at some
of the more known podcasters,

538
00:33:18,440 --> 00:33:22,480
independent podcasters out
there, you'll see some really

539
00:33:22,680 --> 00:33:27,400
powerful and kind things about
Todd, how he personally helped

540
00:33:27,400 --> 00:33:29,200
people, touched people,
etcetera.

541
00:33:29,600 --> 00:33:32,280
And unfortunately, it's all
being said now that he's gone,

542
00:33:32,880 --> 00:33:35,720
unfortunately, I think to him in
some ways.

543
00:33:37,320 --> 00:33:40,520
So whether it's respect for
their work, admiration for how

544
00:33:40,520 --> 00:33:43,840
they carry themselves, or maybe
it's just gratitude for the way

545
00:33:43,840 --> 00:33:47,800
that they've touched our lives,
those words matter most when

546
00:33:47,800 --> 00:33:50,760
people can still hear them, in
my opinion.

547
00:33:51,920 --> 00:33:56,840
So let this be a reminder to all
of us, not just in podcasting,

548
00:33:56,840 --> 00:34:00,360
but in life, to tell the people
you look up to, the people who

549
00:34:00,360 --> 00:34:04,840
inspire you, the people who you
care about, how much they mean

550
00:34:04,880 --> 00:34:09,239
to you while you still can.
There were definitely references

551
00:34:09,239 --> 00:34:13,440
of people just saying that they
wish they had told him some of

552
00:34:13,440 --> 00:34:17,280
the things that they shared.
So I will just ask if anyone

553
00:34:17,280 --> 00:34:19,920
wants to share.
Who's that person for you that

554
00:34:19,960 --> 00:34:22,800
you're going to go out of your
way and just let them know how

555
00:34:22,800 --> 00:34:26,320
much they mean to you?
Who is that person in your life,

556
00:34:26,679 --> 00:34:31,120
podcasting and or beyond?
Who would you reach out to and

557
00:34:31,120 --> 00:34:33,440
share?
Are we all being shy?

558
00:34:34,040 --> 00:34:39,480
I reached out to yesterday after
I read his post and after I had

559
00:34:39,480 --> 00:34:43,480
had the the speaker meeting for
Empowered Podcasting, another

560
00:34:43,480 --> 00:34:46,679
Hall of Famer, Dave Jackson.
I reached out to Dave.

561
00:34:46,679 --> 00:34:49,520
This I never knew.
I'll just admit I never knew

562
00:34:49,520 --> 00:34:54,440
what to really make of Dave
until this conference where he

563
00:34:54,440 --> 00:34:56,600
and I have now had private
conversations.

564
00:34:56,600 --> 00:34:58,840
We've had conversations in our
group settings.

565
00:34:59,560 --> 00:35:04,480
He's a good guy and he's he
genuinely cares about this

566
00:35:04,480 --> 00:35:06,440
conference.
He genuinely wants to see it

567
00:35:06,440 --> 00:35:09,880
grow.
And I just reached out to him to

568
00:35:09,880 --> 00:35:12,840
just tell him how much I
appreciate his enthusiasm,

569
00:35:13,120 --> 00:35:16,760
appreciate that he's coming, how
grateful I am that he's going to

570
00:35:16,760 --> 00:35:20,320
be a part of this event and pour
into this event.

571
00:35:21,040 --> 00:35:24,400
Like I said, he was one of the
people I saw that had posted

572
00:35:24,800 --> 00:35:27,440
just saying that like he had
wished he had taken more

573
00:35:27,440 --> 00:35:31,840
pictures of the two of them.
And I think I'll loosely quote

574
00:35:31,840 --> 00:35:34,760
him.
He said I didn't take those

575
00:35:34,760 --> 00:35:37,880
pictures because I just assumed
I'll see him again soon.

576
00:35:39,120 --> 00:35:41,480
So reach out to somebody.
And if you're feeling a little

577
00:35:41,480 --> 00:35:45,200
shy or that person hasn't come
up in your mind yet, I encourage

578
00:35:45,200 --> 00:35:48,880
you to think about it and reach
out to that person in your life

579
00:35:48,880 --> 00:35:52,440
that's still with us, that you
can share your gratitude, share

580
00:35:52,440 --> 00:35:55,440
your appreciation.
I think it'll go a long way for

581
00:35:55,440 --> 00:36:01,040
that person and for you.
OK, let's keep things moving.

582
00:36:01,040 --> 00:36:04,720
Let's get to some AI news.
Nick.

583
00:36:04,720 --> 00:36:08,360
There's been an update to Google
Gemini, which I've got to say

584
00:36:08,360 --> 00:36:10,840
I've been using a little bit
more lately.

585
00:36:10,840 --> 00:36:14,320
And I think I've said this once
or twice before, but I'll it

586
00:36:14,320 --> 00:36:15,960
goes.
It's worth saying again.

587
00:36:16,440 --> 00:36:19,960
I can't believe how fast it is
at generating high quality

588
00:36:19,960 --> 00:36:26,160
imaging when I ask ChatGPT to
make cover art for an episode.

589
00:36:26,360 --> 00:36:28,520
It probably takes.
And I'm not complaining, I'm

590
00:36:28,520 --> 00:36:32,120
just pointing out it probably
can take anywhere from like 3 to

591
00:36:32,120 --> 00:36:35,720
5 minutes for it to really spit
it out and then I have to go

592
00:36:35,720 --> 00:36:40,960
back sometimes and make changes.
I think that on average it's

593
00:36:40,960 --> 00:36:45,200
taken under a minute to do the
same thing with Google Gemini.

594
00:36:46,000 --> 00:36:50,240
It's really awesome now.
Nick just disappeared, so I'm

595
00:36:50,240 --> 00:36:52,520
going to take this story for
Nick.

596
00:36:52,720 --> 00:36:55,680
I think that, yeah.
Is this the nano banana thing?

597
00:36:55,680 --> 00:36:58,880
No, this is not nano Banana.
We did talk about nano banana

598
00:36:59,760 --> 00:37:03,600
last week, I believe, which is
also pretty amazing Yes, and

599
00:37:03,600 --> 00:37:06,000
that's that is that does have to
do with the graphics.

600
00:37:06,120 --> 00:37:09,320
So I understand why that
triggered that in your mind, but

601
00:37:09,320 --> 00:37:13,200
no, this is something new.
They just got some new upgrades

602
00:37:13,200 --> 00:37:16,600
Gemini did and it could
streamline some podcast

603
00:37:16,600 --> 00:37:20,640
workflows once we fully
understand how it works from

604
00:37:20,640 --> 00:37:24,480
transcribing and summarizing
audio to repurposing content

605
00:37:24,480 --> 00:37:30,280
into various things, whether
it's worksheets, quizzes, blogs,

606
00:37:30,280 --> 00:37:32,880
etcetera in over 80 different
languages.

607
00:37:32,880 --> 00:37:37,240
So what am I talking about?
Podcasters can upload up to 10

608
00:37:37,240 --> 00:37:41,640
minutes of audio for free or
three hours if you are a pro or

609
00:37:41,640 --> 00:37:46,600
ultra user for transcription,
summarization, content

610
00:37:46,600 --> 00:37:51,040
generation, et cetera.
It supports multiple files and

611
00:37:51,040 --> 00:37:57,200
zips, which is ideal if you are
a batching kind of podcaster and

612
00:37:57,200 --> 00:38:01,680
Gemini it it has been Gemini's
most requested feature from

613
00:38:01,800 --> 00:38:03,880
creators.
So it's finally here.

614
00:38:03,880 --> 00:38:08,200
I get it that 10 minutes may not
give you a ton to work with if

615
00:38:08,200 --> 00:38:11,520
you're only using the free, but
if you're a short form content

616
00:38:11,520 --> 00:38:15,200
person, this could really be an
interesting tool for you.

617
00:38:16,120 --> 00:38:20,040
And I did mention about the 80
different languages, they added

618
00:38:20,040 --> 00:38:23,560
five new ones.
It works with languages now in

619
00:38:23,560 --> 00:38:27,560
languages like Hindi,
Indonesian, Japanese, Korean,

620
00:38:27,560 --> 00:38:29,960
etcetera, and Portuguese, I
think is the other one.

621
00:38:30,480 --> 00:38:33,480
And I see that Janae has joined
us on stage.

622
00:38:33,480 --> 00:38:36,040
Janae, did you want to talk
about any of this because you

623
00:38:36,040 --> 00:38:37,280
came up right when I brought it
up.

624
00:38:37,960 --> 00:38:40,960
Good morning, everyone.
Yes, that is something really

625
00:38:40,960 --> 00:38:44,320
amazing that I've seen with
technology and and thank you for

626
00:38:44,320 --> 00:38:50,120
sharing that Gemini can do
faster images of always testing

627
00:38:50,120 --> 00:38:53,360
new features.
So Royal, really good to hear

628
00:38:53,800 --> 00:38:59,520
that we have that another tool
in our tool belt to go to now.

629
00:38:59,520 --> 00:39:02,280
What what's interesting is that
you're saying, you know, 10

630
00:39:02,280 --> 00:39:05,680
minutes of free audio up to
three hours for pro and ultra.

631
00:39:05,960 --> 00:39:09,080
Now most of us who are already
podcasting have, you know,

632
00:39:09,080 --> 00:39:12,480
systems in place.
So this could be another add on

633
00:39:13,040 --> 00:39:16,040
to let's say do another
workflow, but not have to do

634
00:39:16,120 --> 00:39:18,480
depend on the one tool to do all
of the things.

635
00:39:18,720 --> 00:39:22,880
Also wanted to share about the
earlier news that you shared

636
00:39:22,880 --> 00:39:28,200
about Todd Todd Grand really sad
him go and he was just a really

637
00:39:28,200 --> 00:39:30,720
kind gentleman.
Got to meet him over the past

638
00:39:30,720 --> 00:39:36,040
few years and always, always
take some really good stuff from

639
00:39:36,160 --> 00:39:38,280
those conversations.
Thanks for bringing that.

640
00:39:38,400 --> 00:39:39,440
And thank you for bringing it
up.

641
00:39:39,440 --> 00:39:42,120
You're welcome.
And I didn't get to know Todd

642
00:39:42,120 --> 00:39:44,160
very well.
I knew of him.

643
00:39:44,160 --> 00:39:47,080
I think we've said hello before,
but really didn't get to know

644
00:39:47,080 --> 00:39:48,680
him well.
And one of the things I've

645
00:39:48,680 --> 00:39:53,200
heard, Janae, and tell me if you
agree that he was a big, he was

646
00:39:53,200 --> 00:39:56,240
very much a straight shooter.
He didn't hold back in his

647
00:39:56,240 --> 00:39:59,960
opinions and he wasn't he wasn't
mean about it.

648
00:39:59,960 --> 00:40:04,240
He was just very opinionated and
really stuck to his guns.

649
00:40:04,240 --> 00:40:06,280
Is that something that you
recall?

650
00:40:06,840 --> 00:40:10,200
That is very accurate.
He is a straight shooter and

651
00:40:10,760 --> 00:40:12,920
somebody would that much of
experience.

652
00:40:12,920 --> 00:40:15,360
It totally makes sense.
You know, he's like, hey, this

653
00:40:15,360 --> 00:40:18,880
is how things work.
This is how things are and fun

654
00:40:18,880 --> 00:40:23,040
fact and 2012 when I started my
podcast, I used their software

655
00:40:23,640 --> 00:40:27,200
to, you know, do a self hosted
podcast.

656
00:40:27,200 --> 00:40:31,200
So really cool to, you know,
follow the journey and and see

657
00:40:31,200 --> 00:40:35,800
where it took us.
Yeah, I saw even there are some

658
00:40:35,800 --> 00:40:38,760
people in our community that
were commenting on his passing

659
00:40:38,760 --> 00:40:41,440
as well.
He's touched a lot of people and

660
00:40:41,440 --> 00:40:46,680
we wish his family all the best
during this difficult time, I'm

661
00:40:46,680 --> 00:40:48,640
sure for them.
Yeah.

662
00:40:48,640 --> 00:40:52,720
So that's Google's new Gemini
feature.

663
00:40:52,720 --> 00:40:55,360
If you want to test it out.
Let us know what you think.

664
00:40:55,400 --> 00:40:56,760
Alex, did you want to add
something?

665
00:40:57,240 --> 00:41:00,360
I have a question because, and
maybe this is another topic,

666
00:41:00,560 --> 00:41:03,640
sorry, but do you consider
Gemini?

667
00:41:03,640 --> 00:41:08,800
I have Chachi PT, I'm trying to
do stuff with it and I know

668
00:41:08,800 --> 00:41:13,240
there's not one solution for the
smaller podcaster that wants to

669
00:41:13,240 --> 00:41:16,680
put some of their eggs in some
basket.

670
00:41:17,560 --> 00:41:20,960
Do we need to have both or is
Gemini better?

671
00:41:21,000 --> 00:41:25,040
Honestly, Alex, I think the
tools are they have their own

672
00:41:25,040 --> 00:41:28,440
features that some you know,
works well with ChatGPT doesn't

673
00:41:28,440 --> 00:41:31,600
work well with Gemini.
I think it's a matter of playing

674
00:41:31,600 --> 00:41:35,320
around with it.
I still like using chat GB TI

675
00:41:35,320 --> 00:41:38,840
feel like I'm getting better
answers when I'm using it to

676
00:41:38,840 --> 00:41:43,440
help me brainstorm and create
content as far as like if I'm

677
00:41:43,440 --> 00:41:47,640
outlining an idea for a real or
for a new episode.

678
00:41:47,640 --> 00:41:49,800
I still like using ChatGPT
better.

679
00:41:49,800 --> 00:41:53,320
I think part of that's because
it feels weird to say because it

680
00:41:53,320 --> 00:41:58,920
knows me so well and so I it, it
just gets me now at least way

681
00:41:58,920 --> 00:42:02,200
more than Gemini does.
So I think that could be a

682
00:42:02,200 --> 00:42:06,000
little bit of a bias there too.
I, I suggest really playing with

683
00:42:06,000 --> 00:42:08,080
both.
Both do a side by side.

684
00:42:08,360 --> 00:42:12,080
You know, the way I discovered
how much faster it was was that

685
00:42:12,520 --> 00:42:16,200
I was using ChatGPT to create
episode art.

686
00:42:16,520 --> 00:42:20,480
It was taking a minute and I
mean, maybe I was feeling a

687
00:42:20,480 --> 00:42:23,520
little impatient.
So I had remembered that that

688
00:42:23,960 --> 00:42:28,840
Gemini came out with the Nano
Banana feature, which is highly

689
00:42:28,840 --> 00:42:31,760
improved graphics.
And so I was like, I'll try it

690
00:42:31,760 --> 00:42:33,720
out while I'm waiting.
I'll give it the same prompt.

691
00:42:33,720 --> 00:42:36,480
And I did and it spit it out in
like 30 seconds and it was

692
00:42:36,480 --> 00:42:38,280
really good.
I think that was the one I I

693
00:42:38,280 --> 00:42:40,880
actually used that for a recent
episode.

694
00:42:41,000 --> 00:42:43,560
Dumb question, does it?
Did it give you the same exact

695
00:42:43,560 --> 00:42:44,560
image?
I'm just curious.

696
00:42:44,840 --> 00:42:45,360
No.
Or did.

697
00:42:45,400 --> 00:42:47,560
You give it the image or and it
gave it something.

698
00:42:47,560 --> 00:42:50,120
Different.
Yeah, I you mean same image in

699
00:42:50,120 --> 00:42:52,240
comparison to what ChatGPT spit
out?

700
00:42:52,800 --> 00:42:54,840
No, it did not.
I mean, it would certainly

701
00:42:54,840 --> 00:42:58,160
captured the essence, the same
essence, but they were two

702
00:42:58,160 --> 00:42:59,680
different images.
Clearly.

703
00:42:59,960 --> 00:43:02,400
You could see it clearly.
Yeah, OK, thanks.

704
00:43:02,600 --> 00:43:04,520
You're welcome.
Yes, Sid, go ahead.

705
00:43:04,760 --> 00:43:06,320
Good morning.
Good morning everybody.

706
00:43:06,360 --> 00:43:09,680
I saw this chart of and that
Newton screenshot it.

707
00:43:09,680 --> 00:43:13,600
I don't remember where I saw it,
but it showed all these AI tools

708
00:43:13,960 --> 00:43:17,880
and I was blown away at the
icons on the screen.

709
00:43:18,360 --> 00:43:21,960
It's just so many tools.
You talk about shiny object

710
00:43:21,960 --> 00:43:25,640
syndrome and you know, trying to
figure out, go, let me try this,

711
00:43:25,640 --> 00:43:27,080
let me try this, let me try that
one, right?

712
00:43:27,640 --> 00:43:32,160
So I say all this to say to
Alex's point, my recommendation

713
00:43:32,160 --> 00:43:35,080
is absolutely, you should try
new things.

714
00:43:35,440 --> 00:43:37,800
You should not try everything.
And if you've got something

715
00:43:37,800 --> 00:43:41,600
that's working for you and
working well for you, and you're

716
00:43:41,600 --> 00:43:44,280
happy with it, you're happy with
what you're paying for it, then

717
00:43:44,280 --> 00:43:46,320
stick with it.
Just because somebody launches a

718
00:43:46,320 --> 00:43:49,360
new AI tool tomorrow doesn't
mean you have to go jump on it

719
00:43:50,000 --> 00:43:52,240
and pay for it.
Yeah, it's great to investigate

720
00:43:52,240 --> 00:43:56,200
it and to learn about it, but
there's so many out there that

721
00:43:56,200 --> 00:43:58,920
it could stop you from forward
progress because you're

722
00:43:58,920 --> 00:44:01,800
exploring so many options.
So if you got something working

723
00:44:01,800 --> 00:44:03,920
for you, stick with it,
especially if it works well for

724
00:44:03,920 --> 00:44:05,800
you.
Yeah, I'm with you there, Sid.

725
00:44:05,800 --> 00:44:09,200
Thank you for saying that.
And I think that's an advantage

726
00:44:09,200 --> 00:44:11,840
of listening to this show.
And here's what I mean.

727
00:44:12,320 --> 00:44:15,400
You'll hear us talking about a
lot of these different AI tools.

728
00:44:15,400 --> 00:44:18,600
But you, you know how much I'm a
fan and Nick's a fan.

729
00:44:18,600 --> 00:44:21,440
And we'll always update you on
new tools.

730
00:44:21,720 --> 00:44:24,960
Take that as as your way of
being introduced to it without

731
00:44:24,960 --> 00:44:27,560
the pressure of actually having
to go get every tool that we

732
00:44:27,560 --> 00:44:29,960
talk about.
You know, if something catches

733
00:44:29,960 --> 00:44:33,200
your ear and you are really
interested and you think, Oh

734
00:44:33,200 --> 00:44:35,840
yeah, that tool might help me
because the one I'm using now

735
00:44:35,840 --> 00:44:39,240
sucks and I don't like it, then
sure, go jump on it.

736
00:44:39,240 --> 00:44:42,640
But otherwise, just consume the
information we're providing you

737
00:44:42,640 --> 00:44:46,720
for now and don't feel like you
have to go and get every single

738
00:44:46,720 --> 00:44:48,560
tool.
It will slow you down.

739
00:44:48,560 --> 00:44:51,920
It will not speed things up for
you if you're trying all the

740
00:44:51,920 --> 00:44:55,440
tools at especially all at the
same time or roughly the same

741
00:44:55,440 --> 00:44:57,040
time.
Thank you, Sid for saying that.

742
00:44:57,040 --> 00:44:59,160
I appreciate it.
Real quick.

743
00:44:59,160 --> 00:45:02,800
I want to give everyone an
update also on Instagram and a

744
00:45:02,800 --> 00:45:04,920
new feature coming from
Instagram.

745
00:45:04,920 --> 00:45:08,320
And Jonathan, you're welcome to
chime in with any thoughts on

746
00:45:08,320 --> 00:45:11,520
this.
They now have added the feature

747
00:45:11,520 --> 00:45:15,960
to allow you to pin your own
comments to your own content.

748
00:45:16,640 --> 00:45:20,520
So if you weren't aware, you can
pin up to, I believe, up to

749
00:45:20,520 --> 00:45:24,240
three comments.
So you could highlight people's

750
00:45:24,240 --> 00:45:29,680
comments, especially if you feel
like it adds value to the, the

751
00:45:29,680 --> 00:45:32,600
post that you're sharing.
That's how I like to use pinned

752
00:45:32,600 --> 00:45:34,600
comments.
Also, I like to use pinned

753
00:45:34,600 --> 00:45:36,360
comments because it helps with
engagement.

754
00:45:36,360 --> 00:45:40,280
That's another episode we can
talk about another time, but

755
00:45:40,280 --> 00:45:43,360
now, but it, the one thing you
couldn't do was pin your own

756
00:45:43,360 --> 00:45:46,800
comments, which I had often
wanted to do because I think it

757
00:45:46,920 --> 00:45:50,080
again, it adds another layer to
the post and it's coming from

758
00:45:50,080 --> 00:45:52,640
you.
So for example, I could post

759
00:45:52,640 --> 00:45:56,880
about episode 8 with Dominic
Lawson talking about podcast

760
00:45:56,880 --> 00:46:02,080
awards, and I could reference
where to find that episode in

761
00:46:02,080 --> 00:46:05,360
the comments and then pin it so
it's the first comment everyone

762
00:46:05,360 --> 00:46:08,080
will see.
I really like this feature.

763
00:46:08,080 --> 00:46:12,000
I think it's really helpful.
You can provide additional

764
00:46:12,000 --> 00:46:15,120
context.
You can answer common questions

765
00:46:15,880 --> 00:46:18,800
and pin it without having to
rewrite the caption every time.

766
00:46:19,720 --> 00:46:22,800
So if you've posted something
and people seem to be asking the

767
00:46:22,800 --> 00:46:25,320
same question over and over,
answer it and pin it.

768
00:46:25,600 --> 00:46:29,480
You can share updates quickly.
So if you've, you know, posted

769
00:46:29,480 --> 00:46:32,880
about something going on in your
life and then something has

770
00:46:32,880 --> 00:46:35,600
changed since then, you could do
it in the comments and pin it

771
00:46:35,600 --> 00:46:37,200
there.
There's all sorts of things you

772
00:46:37,200 --> 00:46:40,200
can do with that.
Anything Jonathan, you want to

773
00:46:40,200 --> 00:46:41,080
add?
And no pressure.

774
00:46:41,080 --> 00:46:42,560
I know you're also under the
weather.

775
00:46:42,960 --> 00:46:46,000
I like you for some of the some
of those use cases.

776
00:46:46,000 --> 00:46:48,480
And then there's the other use
cases where people are just,

777
00:46:49,160 --> 00:46:52,520
yeah, this is a great post.
Like there's no need for that

778
00:46:52,520 --> 00:46:56,200
stuff.
So I think using it for a good

779
00:46:56,200 --> 00:47:00,040
purpose, it's useful.
Other reasons, sometimes it gets

780
00:47:00,040 --> 00:47:01,680
a little annoying for the
reader.

781
00:47:02,080 --> 00:47:05,040
And I think it only allows you
to post one of your comment,

782
00:47:05,040 --> 00:47:08,520
like pin one of your comments,
which is a good thing because

783
00:47:08,520 --> 00:47:11,840
there are people that would pin
multiple of their comments

784
00:47:12,920 --> 00:47:15,440
because I, I know people do it
from their other accounts as

785
00:47:15,440 --> 00:47:18,040
well, like they'll pin a comment
from another account.

786
00:47:18,040 --> 00:47:19,760
And yeah, it's a little bit
much.

787
00:47:19,760 --> 00:47:23,000
Let let's see what the actual
readers are are commenting.

788
00:47:23,520 --> 00:47:24,960
Yeah, agreed.
Agreed.

789
00:47:25,320 --> 00:47:27,600
Thank you, Jonathan.
All right, because we are

790
00:47:27,600 --> 00:47:31,560
running short on time, I want to
move to the next story about

791
00:47:31,560 --> 00:47:36,760
YouTube Dr. Take it away.
So something weird is happening

792
00:47:36,760 --> 00:47:40,320
over on YouTube.
Multiple creators, from big

793
00:47:40,320 --> 00:47:44,800
players like Linus Media Group
to cult favorites like Red

794
00:47:44,800 --> 00:47:50,120
Letter Media, are reporting that
up to 25% of their views have

795
00:47:50,120 --> 00:47:53,880
suddenly vanished.
The channels like Second Wind

796
00:47:53,880 --> 00:47:57,480
and Moon Channel are scratching
their heads, wondering if they

797
00:47:57,480 --> 00:48:01,280
tripped an invisible wire.
While speculation ranges from

798
00:48:01,280 --> 00:48:06,000
swearing penalties to mysterious
algorithm tweaks, YouTube is of

799
00:48:06,000 --> 00:48:10,880
course silent, leaving creators
in the dark while their traffic

800
00:48:10,880 --> 00:48:13,720
tanks.
For podcasters running video

801
00:48:13,720 --> 00:48:17,520
shows on YouTube, this isn't
just an inconvenience, it's a

802
00:48:17,520 --> 00:48:21,600
business killer.
So if you're traffic nosedives

803
00:48:21,600 --> 00:48:25,160
without warning, your
monetization, ad rates, and

804
00:48:25,160 --> 00:48:27,760
audience growth strategies are
gone.

805
00:48:28,320 --> 00:48:33,600
This underlines the fragility of
building your empire on rented

806
00:48:33,840 --> 00:48:36,640
land.
I love that phrase.

807
00:48:37,480 --> 00:48:40,280
I love that phrase.
YouTube remains the biggest

808
00:48:40,280 --> 00:48:44,720
stage in town, but it also makes
you dance to a tooth that you

809
00:48:44,720 --> 00:48:48,720
did not write.
Now, some predict that YouTube

810
00:48:48,720 --> 00:48:52,360
will issue a bland little You
know we're looking into its

811
00:48:52,360 --> 00:48:54,920
statement.
Creators will scream, and then

812
00:48:54,920 --> 00:48:57,200
the algorithm will quickly
adjust back.

813
00:48:57,280 --> 00:49:01,040
Or not, Maybe, but the trend is
clear.

814
00:49:01,200 --> 00:49:05,600
The bigger YouTube gets, the
less transparent it becomes.

815
00:49:05,800 --> 00:49:10,360
Smart podcasters should be using
YouTube as a visibility fuel,

816
00:49:10,640 --> 00:49:14,680
not their only oxygen supply.
I like it.

817
00:49:14,880 --> 00:49:19,920
I'll tell you, Billy said it
before during Twitter and our

818
00:49:19,920 --> 00:49:24,440
TikTok and everything else it
more and more we should be

819
00:49:24,440 --> 00:49:29,800
hosting our stuff on our own
websites because we are guests

820
00:49:30,120 --> 00:49:34,080
and it can be pulled at any time
and it's getting scarier and

821
00:49:34,080 --> 00:49:36,040
scarier.
Sorry, I jumped the line.

822
00:49:36,360 --> 00:49:38,400
Agreed.
I agree totally.

823
00:49:38,480 --> 00:49:41,760
Yeah, the annoying thing is, is
there's really no other option

824
00:49:41,760 --> 00:49:44,400
as far as video platforms,
right?

825
00:49:44,400 --> 00:49:47,880
I mean, yes, there is Spotify,
but as far as the way YouTube

826
00:49:47,880 --> 00:49:52,480
works, the way it's used, there
are no real competitors to it.

827
00:49:52,480 --> 00:49:56,320
YouTube is the place.
So we're kind of stuck if we

828
00:49:56,320 --> 00:50:00,200
want to do video content and get
it out to the masses like that.

829
00:50:00,360 --> 00:50:03,960
Yeah, Tiktok is short form.
Instagrams got short form, but

830
00:50:03,960 --> 00:50:07,800
I'm talking about podcasts and
long form content on the YouTube

831
00:50:07,800 --> 00:50:12,320
platform.
Yeah, So not much we can do

832
00:50:12,320 --> 00:50:14,600
about that.
And it just also reminds me of

833
00:50:14,600 --> 00:50:19,720
the days a few years ago with
Instagram where I saw not just

834
00:50:19,720 --> 00:50:23,280
my own content, but everybody's
content it looked like was

835
00:50:23,280 --> 00:50:26,840
getting way more attention than
they do now.

836
00:50:27,960 --> 00:50:31,320
And you know, I I would get, I
would post videos and they would

837
00:50:31,320 --> 00:50:35,240
on average get several 1000
views at a time.

838
00:50:35,520 --> 00:50:40,680
Now it's on average several 100.
I can't break free of that and

839
00:50:40,680 --> 00:50:42,920
that's fine.
I just accept it for what it is.

840
00:50:43,160 --> 00:50:51,240
But it you can clearly see that
these platforms do adjust things

841
00:50:51,240 --> 00:50:54,840
like your view count, not not
actually going in and manually

842
00:50:54,840 --> 00:50:57,840
changing it, but adjust the
throttle, right?

843
00:50:57,840 --> 00:51:00,240
How many people they're going to
allow to see it and how many

844
00:51:00,240 --> 00:51:02,560
they're not?
So when you were getting all

845
00:51:02,560 --> 00:51:06,840
those views, was this not that
time when there was like bot

846
00:51:06,840 --> 00:51:12,600
gate that it was?
Certainly possible, but it but

847
00:51:12,600 --> 00:51:15,760
that content also would get a
lot of engagement from real

848
00:51:15,760 --> 00:51:17,560
people.
So I think it would might have

849
00:51:17,560 --> 00:51:22,200
been a combination, but still, I
do believe that had a lot to do

850
00:51:22,200 --> 00:51:26,000
with Instagram changing an
algorithm at some point at you

851
00:51:26,000 --> 00:51:32,040
know, between 2020 and I'd say
2022, it was the view counts and

852
00:51:32,040 --> 00:51:35,800
engagement was way higher for me
and what I see others as it is

853
00:51:35,800 --> 00:51:37,560
today.
And I think that that was just

854
00:51:38,000 --> 00:51:41,080
Instagram changing some things.
I saw Sid and Janae wanted to

855
00:51:41,080 --> 00:51:42,400
say something.
Go ahead, Sid, and then we'll

856
00:51:42,400 --> 00:51:45,160
check in with Janae.
I just would like to say that

857
00:51:45,160 --> 00:51:50,360
this story also highlights why
you need a monetization strategy

858
00:51:50,360 --> 00:51:54,920
that is beyond the stupid CPM
rates and clicks and views and

859
00:51:54,920 --> 00:51:57,200
listens.
You need a monetization strategy

860
00:51:57,800 --> 00:52:01,160
that involves sponsorships and
people that are, you know,

861
00:52:01,160 --> 00:52:05,760
supporting your show and not
necessarily we're concerned with

862
00:52:05,760 --> 00:52:08,480
how many downloads you get, but
more concerned about who your

863
00:52:08,480 --> 00:52:11,440
community is and how you can
impact them with your reach.

864
00:52:11,440 --> 00:52:14,480
So you got to go beyond that
stupid CPM rate.

865
00:52:14,960 --> 00:52:16,360
It's kind of the same thing,
right?

866
00:52:16,360 --> 00:52:20,640
It's really own your own stuff
and have your own plan

867
00:52:20,640 --> 00:52:23,640
strategies, including
monetization on your own

868
00:52:23,640 --> 00:52:27,200
platforms as best you can.
Janae, did you want to say

869
00:52:27,200 --> 00:52:30,760
something?
Absolutely excellent points.

870
00:52:30,760 --> 00:52:36,280
Rented land, use your own place
is very important, but sometimes

871
00:52:36,640 --> 00:52:40,120
you're living in an apartment
and you get an eviction and you

872
00:52:40,120 --> 00:52:44,560
go go find another apartment.
This is similar to that, but you

873
00:52:44,560 --> 00:52:50,000
also want to see YouTube ad
announced earlier this year that

874
00:52:50,000 --> 00:52:55,520
any content that was created
using AI is not going to be

875
00:52:55,520 --> 00:52:58,200
monetized and they're probably
going to pull back views on

876
00:52:58,200 --> 00:53:01,040
that.
So it might be that time has

877
00:53:01,040 --> 00:53:04,120
come and they are not
implementing that.

878
00:53:04,400 --> 00:53:07,600
So could be one of those things.
So again, I don't know who these

879
00:53:07,600 --> 00:53:09,440
channels are.
I don't know if they were

880
00:53:09,440 --> 00:53:13,640
created AI content and which
videos specifically were

881
00:53:13,640 --> 00:53:17,800
affected because that's
something that YouTube is

882
00:53:17,800 --> 00:53:20,000
focusing on.
They want to highlight the

883
00:53:20,000 --> 00:53:22,600
creators that are actually
creating content, putting the

884
00:53:22,600 --> 00:53:27,280
time in, as opposed to channels
that are just propped up to push

885
00:53:27,400 --> 00:53:30,400
AI content.
That's a really good point.

886
00:53:30,400 --> 00:53:33,040
It's an interesting point,
Janae, because I remember we

887
00:53:33,040 --> 00:53:37,280
reported on that not too long
ago about YouTube cracking down

888
00:53:37,280 --> 00:53:41,560
on AI generated content and
maybe this is a result.

889
00:53:41,560 --> 00:53:43,880
It very well could be.
Alex, did you want to say

890
00:53:43,880 --> 00:53:46,960
something?
This is that a different topic

891
00:53:46,960 --> 00:53:52,400
but I just was watching on my
shorts or whatever Stacy came up

892
00:53:52,400 --> 00:53:55,600
on there.
Stacy started from not wanting

893
00:53:55,600 --> 00:53:58,880
to open the box and she has a
podcast.

894
00:53:58,880 --> 00:54:01,920
She does all this other stuff.
If you go on to her, her

895
00:54:01,920 --> 00:54:05,600
stories, she's a giant stadium
today talking in front of a

896
00:54:05,600 --> 00:54:10,920
whole bunch of people.
And she makes me so jealous,

897
00:54:10,920 --> 00:54:13,320
proud and angry all at the same
time.

898
00:54:13,600 --> 00:54:17,440
Because not the angry because
she's doing exactly what we're

899
00:54:17,440 --> 00:54:21,400
supposed to be doing and I need
to be working harder and at this

900
00:54:21,400 --> 00:54:24,360
game.
And it's just a testament of

901
00:54:25,280 --> 00:54:30,240
consistency and making it work.
And she's busted her butt

902
00:54:30,720 --> 00:54:33,440
watching her little journey
because nobody knew what CX was

903
00:54:33,640 --> 00:54:37,240
in this room before this.
It's amazing because it just

904
00:54:37,240 --> 00:54:39,120
popped up and I was like, wow,
that's really cool.

905
00:54:39,720 --> 00:54:42,200
Thank you, Alex.
Thanks for shouting Stacy out.

906
00:54:42,200 --> 00:54:45,160
Long time community member of
the podcasting morning chat.

907
00:54:45,520 --> 00:54:48,200
Yeah, I saw that too and thought
that was very cool.

908
00:54:48,200 --> 00:54:50,400
It must have been a little
uncomfortable for her walking

909
00:54:50,400 --> 00:54:54,240
around a losing stadium though.
Alex, I know that Washington

910
00:54:55,040 --> 00:54:58,320
handed it to your Giants this
past weekend, and I can't say

911
00:54:58,320 --> 00:54:59,520
that I'm upset about that.
It's.

912
00:54:59,920 --> 00:55:02,040
Honey, that it's time for this
show to end.

913
00:55:02,280 --> 00:55:04,120
I don't know what that's all
about.

914
00:55:04,440 --> 00:55:07,320
If we scored touchdowns instead
of field goals, we would have

915
00:55:07,320 --> 00:55:07,720
beat.
You.

916
00:55:07,880 --> 00:55:10,040
I hear you, but that's the name
of the game.

917
00:55:10,480 --> 00:55:12,000
Can I jump in real quick?
Go for it, Sid.

918
00:55:12,680 --> 00:55:14,680
Not about football, but about
Stacy.

919
00:55:15,200 --> 00:55:18,480
So Stacy was quoted in a
research article of our by

920
00:55:18,480 --> 00:55:23,040
Verizon and that research went
out to lots of people in

921
00:55:23,040 --> 00:55:25,840
Verizon.
And then Verizon invited Stacy

922
00:55:25,840 --> 00:55:28,520
to come speak on a panel at
MetLife Stadium.

923
00:55:28,520 --> 00:55:31,560
So that's why she's there.
She's speaking on a panel and

924
00:55:32,120 --> 00:55:34,600
she's got another engagement
she's doing tomorrow too.

925
00:55:35,200 --> 00:55:37,280
I'm not just speaking
engagement, but you mentioned

926
00:55:37,280 --> 00:55:40,680
earlier about sharing gratitude
to people that are important to

927
00:55:40,680 --> 00:55:42,520
your life.
I will share those flowers to

928
00:55:42,520 --> 00:55:45,520
Stacy today.
She's really pushing me to do

929
00:55:45,520 --> 00:55:47,320
some things that I've been
putting off doing.

930
00:55:47,520 --> 00:55:49,920
She and I have become
accountability partners in a

931
00:55:49,920 --> 00:55:52,000
topic.
I talked to Stacy almost daily

932
00:55:52,000 --> 00:55:56,480
and we talked the other day,
Alex, about her journey about

933
00:55:56,480 --> 00:55:59,960
from being in this room, not
wanting to open the box to where

934
00:55:59,960 --> 00:56:03,480
she is today, what she's doing.
And there's a lot to certainly

935
00:56:03,480 --> 00:56:06,360
be said for Stacy and how far
she's come.

936
00:56:06,360 --> 00:56:09,800
But she's an inspiration.
But she's also an amazing person

937
00:56:09,800 --> 00:56:12,480
to push you to continue to do
great things.

938
00:56:12,600 --> 00:56:15,880
And so I really appreciate her
and what she's doing to help me

939
00:56:15,880 --> 00:56:18,760
get to the next level in certain
aspects of my business.

940
00:56:18,840 --> 00:56:21,680
So Stacy, you know how much I
think about you and how much I

941
00:56:21,680 --> 00:56:25,560
care about you, and thank you
for what you're doing to help

942
00:56:25,560 --> 00:56:27,360
me.
Oh, that's awesome.

943
00:56:27,360 --> 00:56:31,160
Thank you, Sid, and thanks for
really highlighting Stacey and

944
00:56:31,160 --> 00:56:33,200
her journey both to you and
Alex.

945
00:56:33,440 --> 00:56:36,400
And yeah, it's always a
bittersweet thing for me because

946
00:56:36,480 --> 00:56:39,720
clearly we don't see Stacey here
as much anymore.

947
00:56:39,720 --> 00:56:42,120
And that's because of exactly
what Sid just said.

948
00:56:42,120 --> 00:56:45,440
It's because of all that growth,
because she's out there doing

949
00:56:45,440 --> 00:56:48,600
all the things.
And it all started for her here

950
00:56:48,600 --> 00:56:52,720
on the podcasting morning chat
years ago, several years ago,

951
00:56:53,320 --> 00:56:56,960
being afraid to open up that box
to take out that microphone and

952
00:56:56,960 --> 00:56:59,080
press record on her first
podcast.

953
00:56:59,080 --> 00:57:03,080
Look at how far that journey has
come for her and for others.

954
00:57:03,200 --> 00:57:04,680
You know, we, we have had
people.

955
00:57:04,680 --> 00:57:06,160
That's why I say it's
bittersweet.

956
00:57:06,360 --> 00:57:09,640
We've had people come into this
room, stay, stay with this

957
00:57:09,640 --> 00:57:13,920
community on a daily basis and
then had had to walk away from

958
00:57:13,920 --> 00:57:17,360
it at least a lot more than they
were attending.

959
00:57:17,680 --> 00:57:21,000
And that's because they've just
moved into bigger things that

960
00:57:21,000 --> 00:57:24,200
has taken up their time and they
can't commit to coming here in

961
00:57:24,200 --> 00:57:26,040
the mornings.
Doesn't mean they've left the

962
00:57:26,040 --> 00:57:27,560
community.
They're still a part of it.

963
00:57:27,560 --> 00:57:30,880
And then some cases, a lot of
them have become leaders of this

964
00:57:30,880 --> 00:57:34,000
community and the podcasting
community as a whole.

965
00:57:34,320 --> 00:57:37,400
So it's very cool to see.
And I miss those voices and

966
00:57:37,400 --> 00:57:40,040
those people.
But Stacey joins us from time to

967
00:57:40,040 --> 00:57:41,600
time.
I think she was here just last

968
00:57:41,600 --> 00:57:43,160
week.
Cool to hear, Sid.

969
00:57:43,160 --> 00:57:45,320
Thank you for sharing that.
And thank you all for a great

970
00:57:45,320 --> 00:57:47,920
conversation today.
Lots of headlines we didn't get

971
00:57:47,960 --> 00:57:49,880
to.
I'll go through them with Dr.

972
00:57:49,880 --> 00:57:52,120
and Ashley.
We'll see if there's any we want

973
00:57:52,120 --> 00:57:54,720
to get to tomorrow.
And we'll have a full show of

974
00:57:54,720 --> 00:57:58,920
podcasting talk tomorrow, 7:00
AM Eastern, as we do every

975
00:57:58,920 --> 00:58:01,920
Tuesday through Friday.
We'll get back to Mondays here

976
00:58:01,920 --> 00:58:04,680
after the conference.
I'll keep you posted there and

977
00:58:04,680 --> 00:58:09,280
until tomorrow, make it a great
day everybody, take care.